This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. Because there are marketers and sales professionals still entrenched in the ’80s. took this question to leaders at HubSpot and ExactTarget , organizations that launched marketers into this millennium by providing tools and knowledge to use today’s marketing channels in a way they consider more effective. Mirman insists relationships are critical to email marketing success, and buying lists does not buy an instant relationship. Or your phone rings. MORE >>

And content marketing is the slingshot that gives us a fair advantage.”. They spend two months bouncing these ideas off professionals inside and outside Tellabs – from Sales and Marketing to industry analysts and journalists to customers. We’ve turned content marketing into something that helps Sales get their job done,” Stenitzer said. Related Resources: Content Marketing: Slow, steady pay off for manufacturer. Content Marketing: 5 questions to ask subject matter experts to get the ball rolling. Content Marketing: A process for evaluating content channels. MORE >>

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. They would be wise to follow the lead of Aimee Miller, Vice President of Marketing,  AppFolio , a property management software company. She is able to: Track every penny of her marketing investment and its business impact. Help her marketing team do more in less time. MORE >>

Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla., Last week, they gave me a behind-the-scenes look at the most common challenges marketers discussed with them, and both concluded that these discussions validated research from the 2012 B2B Marketing Benchmark Report (free excerpt at that link): . 65% of marketers have not established lead nurturing.“The Even though the marketers we spoke with were experienced, about two-thirds were beginners at lead nurturing.”. for MarketingSherpa’s B2B Summit 2012. Their buying cycle. MORE >>

Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. As more businesses target marketing to mobile, I expect even better results,” says Meghan Lockwood, MECLABS research analyst. Considering less than half of B2B marketers are embracing mobile, there is real opportunity for those who know how to strategically use it. MORE >>