As critical marketers, we can parse the numbers and remove the hype: HubSpot’s overall paid client base also more than doubled and company revenues went from $15 million to $29 million in one year. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. And with 80 people in the marketing group, it’s probably a pretty doable feat to for them to crank out the awesome day in and day out. This marketing group size compares well with Marketo’s current staff of 44, with 7 devoted purely to content initiatives. MORE >>

As critical marketers, we can parse the numbers and remove the hype: HubSpot’s overall paid client base also more than doubled and company revenues went from $15 million to $29 million in one year. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. And with 80 people in the marketing group, it’s probably a pretty doable feat to for them to crank out the awesome day in and day out. This marketing group size compares well with Marketo’s current staff of 44, with 7 devoted purely to content initiatives. MORE >>

The unspoken truth of the marketing automation world is 50% of automation systems are being deployed well below their capabilities. Lead Nurturing Marketing Automation lead nurture lead segmentationProper segmentation for your lead nurture program is akin to a well-prepared garden bed. With great soil, lots of organic amendments, proper watering, right light and climate your garden will blossom – but it takes work before you plant your first seed. The same is true for your nurture – take the time to build great segments and see the sales flower. Previous lead behavior. MORE >>

The unspoken truth of the marketing automation world is 50% of automation systems are being deployed well below their capabilities. Lead Nurturing Marketing Automation lead nurture lead segmentationProper segmentation for your lead nurture program is akin to a well-prepared garden bed. With great soil, lots of organic amendments, proper watering, right light and climate your garden will blossom – but it takes work before you plant your first seed. The same is true for your nurture – take the time to build great segments and see the sales flower. Previous lead behavior. MORE >>

According to the post, 25% of your marketing database will erode over the course of a given year. Here at ReachForce we’ve found that number to be closer to 30%, but either way it’s a huge number of contacts that negatively impact your marketing campaigns on countless levels. do have to wonder, however, if this type of campaign would be necessary if the marketing organization had a proper database maintenance program in place; a systematic methodology of cleaning, de-duplication, and appending or correction of bad data. Database Marketinglike it. MORE >>