Trending Sources

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Shift in Customer Behavior in Content Marketing. Marketing Innovation. But I watch video all the time.

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The Perfect Customer Marketer Job Description

Influitive b2b

Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year. In spite of this, many organizations still.

What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation Blog

What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? As marketers, we can reject having a growth mindset without realizing it. First, marketers generally follow this approach: We plan, then, we execute. As a marketing pro, do you get an offseason? As I talk with other marketers, I know I’m not alone. Right?

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The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Content MarketingThere were actually 106 examples there but “99+” felt better.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

10 Marketing trends to watch for 2017

Biznology

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. Content marketing getting better.

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. While, 47% of the least effective content marketers did not.  

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. Market trigger : We knew that the U.S.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

If you are a CMO or a marketer and you find yourself having a sudden realization that perhaps you are not quite sure of the differences, you will be in a lot of good company.  The value of customer segmentation is it can tell you where to point your marketing and messaging.  And, it can help gauge the size of a market opportunity. Confusion by Adam Gale. Customer Segmentation.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

7 key roles in digital marketing

Biznology

It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. “What kind of team do you need to create outside-in marketing content?” They come from all walks of marketing, but just want to learn how to get better results with their digital investments. Content strategist. You read that right.

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Informed Customer Understanding Should Guide Marketing

Tony Zambito

At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing.  One thing that is clear is the dynamics of markets, customers, and sellers continue to unfold in new ways.  For example, one shiny object has been content marketing.  What Should Guide Marketing?

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.

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No Digital Marketing for Manufacturers = Marketing in the Past

Industrial Marketing Today

Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing. Visit my website for more content on industrial marketing.].

How Industrial Marketing Influences Buyers

Industrial Marketing Today

Industrial marketing precedes industrial sales. Marketing has always provided sales support and not […] The post How Industrial Marketing Influences Buyers by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. That is the reality today. This is only a content summary.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

ABM & the Marketing Hype Cycle

The Point

The none-too-subtle implication, of course, was that Account-Based Marketing (ABM) isn’t new, and that B2B marketers have been developing, and executing, Account-Based Marketing strategies and programs for some time, if only in different forms and under a different name (e.g. Say what you want about us marketers, we love our bright shiny objects. Which is true, sort of.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

Many CMOs today are faced with a dilemma.  As digital interactions and media become more intertwined into everyday life, marketers need to respond. Plenty has changed in terms of marketing media in the last fifteen years. The problem faced by marketers is there continues to be a lack of understanding about why buyers truly make choices and decisions. coaching by Gilbert Bages.

Inbound Marketing or Outbound? Which is the Winner?

Act-On

The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey. But are marketing teams really migrating away from outbound marketing?

Outside-in marketing: a pragmatic approach to content marketing

Biznology

Content Marketing is rapidly growing, but is often done poorly. hosted a webinar with James Mathewson about how we define content marketing. In our book “ Outside-In Marketing: Using Big Data to Guide Your Content Marketing ,” we offered a more pragmatic approach. Outside-in marketing is based on understanding the audience and publishing only what they need.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Email marketing versus social media – once more

Conversionation

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email

How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Tony Zambito

But was it something that was going to really transform our marketing?  I don’t think so.”. Doing so provides the deeper level of understanding required to create resonance with customers in all aspects of marketing and sales. Yet, there is context related to goals , such as creating faster delivery of critical components to established customers due to new market needs.

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Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we can observe in this little case study. They concluded that “For marketing teams, combating this will require more resources and more creativity.”

What is Predictive Marketing?

SalesPredict

Prior to 2011, the term "predictive marketing" had almost. Since then, the search volume and number of online citations for the term have grown rapidly each year; it's now a hot topic within B2B marketing and sales communities. Predictive marketing is the practice of utilizing predictive analytics, historical data, trends, and patterns to predict future outcomes.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Why account-based marketing is a game changer for Japan

Biznology

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. Why did you decide to focus your new book on Account-Based Marketing (ABM)? For growth, we need marketing.

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Get more details on these insights and others in the 22 tantalizing content marketing stats and facts below.

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The state of B2B marketing in Asia—moving toward digital

Biznology

While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.  A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong.

Sales 100

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Having a solid content marketing strategy in 2015 is essential, it’s like having a mobile friendly website or a social media presence. Content Marketing.

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial Marketing Today

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. This is only a content summary.

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Before you compare vendors, you need to start with the most basic question: what is the difference between email marketing and marketing automation?

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Here are three tips for using social media more effectively in your B2B marketing. Social Media Marketing content marketing institute Hootsuite Larry Altonn

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design.  Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention.  Digital disruption can affect both consumer and business markets simultaneously. Shifts in market ecosystems. Related articles.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Well, they’re probably looking at the results of their B2C colleagues in content marketing. B2B Marketing.

What is Inbound Marketing? The Idiot’s Guide [Infographic]

Webbiquity

Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? Guest post by Andy Beohar. And how can you apply them to your own business?

B2B Content Marketing Trends for 2017

MI6 Marketing Agency

If you’re wondering what the B2B content marketing trends for 2017 are this post is for you. The chart below is featured in the research report : “ B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America ” published by MarketingProfs and the Content Marketing Institute (CMI). B2B Content Marketing Trends, Benchmarks and Budgets for 2017.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth