| | | B-to-B Labs | |  Marketing | 27 articles |
| Page 1 of 1 | Previous | Next | B-TO-B LABS AUGUST 24, 2011 Someone Missing at your Company? The Demand Architect It’s more than obvious that most B2B marketing departments are feeling the stress of a marketing environment that has changed radically over the past several years. Database Marketing Digital Marketing Automation CMO People StrategyIt’s used to be enough just to have one or two digital folks and perhaps a campaign strategist on the team to achieve some good demand programs results. Not [.]. | B-TO-B LABS AUGUST 21, 2011 Ready, Set, Go! The Marketing Readiness Assessment If you had to guess how ready your organization is today for big time marketing transformation, would you know the answer? If you’re like most of us, you’d probably pause for a moment, then either say “Yes, of course&# and then quickly change the subject… or you’d just guess. Either way, changing the way a | | | | | |
| B-TO-B LABS MAY 25, 2011 Creating a Social Content Audit So how do B2B marketers know that the content we’re pushing out there actually meets the needs of the people we desire to reach. CMO Strategy Content Marketing Digital Planning Social Media StrategyWhile it’s not like we’re completely guessing, do we really ever KNOW for certain that the content that we’re building and promoting is on topic? Do we really get the subtleties of the [.]. | B-TO-B LABS AUGUST 12, 2011 5 Uh Oh’s of B2B Marketing Transformation Imagine how unusual it would be to hear your buddy in marketing talking about how smoothly the recent marketing transformation project went. The fact is, this “new&# marketing is [.]. CMO Strategy Database Marketing Industry Leadership Marketing Automation Planning Content Marketing Digital High Tech Lead Generation Strategy TechnologyI’d fall on the floor if I just once heard that the project was delivered on time, on budget and with much LESS effort than anticipated. | B-TO-B LABS MAY 11, 2011 Is the White Paper Dead? These days, it seems like the answer to all content marketing questions today come with a title page and 8-10 pages of slick thought leadership content. It’s no secret that B2B companies are serial white paper abusers. While white papers are perhaps overused and abused by most, our MZ buying study last year pointed out [.]. Digital Lead Management Uncategorized Lead Qualification Strategy | B-TO-B LABS DECEMBER 22, 2010 Is the Aprimo Acquisition a Good Thing for B2B? So more announcements today in the marketing automation space, with Aprimo now swinging over to Teradata… This has me thinking about what happens to us in the B2B space when one of these tech giants swallow up some of the bigger marketing automation brands that the implementers of this technology are using on the front [.]. Database Marketing | | | | | | | |
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B-TO-B LABS | WEDNESDAY, DECEMBER 22, 2010 Is the Aprimo Acquisition a Good Thing for B2B?
So more announcements today in the marketing automation space, with Aprimo now swinging over to Teradata… This has me thinking about what happens to us in the B2B space when one of these tech giants swallow up some of the bigger marketing automation brands that the implementers of this technology are using on the front [.]. Database Marketing MORE >> -
B-TO-B LABS | FRIDAY, FEBRUARY 11, 2011 “Healthy” Social Media Metrics
In a recent Bazaarvoice and CMO Club survey, four out of five businesses with at least 100 employees will be marketing on social media this year… and most are planning on massive shifts away from measuring social media efforts on traffic and activity related measures, in favor of hard measures that include conversion and revenue. [.]. CMO Strategy Social Media Analytics Strategy Twitter MORE >> -
B-TO-B LABS | FRIDAY, FEBRUARY 11, 2011 “Healthy” Social Media Metrics
In a recent Bazaarvoice and CMO Club survey, four out of five businesses with at least 100 employees will be marketing on social media this year… and most are planning on massive shifts away from measuring social media efforts on traffic and activity related measures, in favor of hard measures that include conversion and revenue. [.]. CMO Strategy Social Media Analytics Strategy Twitter MORE >> -
B-TO-B LABS | SUNDAY, OCTOBER 10, 2010 Infographics in B2B
In this age of minimal attention span, the use of infographics is bound to become more and more common/popular, especially among business marketers. Seems like I&# m seeing more examples of creative visualization lately. The ones I’ve seen work seem to have a few things in common: They creatively represent differences in trends, numbers in creative, MORE >> -
B-TO-B LABS | SUNDAY, OCTOBER 10, 2010 Infographics in B2B
In this age of minimal attention span, the use of infographics is bound to become more and more common/popular, especially among business marketers. Seems like I&# m seeing more examples of creative visualization lately. The ones I’ve seen work seem to have a few things in common: They creatively represent differences in trends, numbers in creative, MORE >>
- When not to invest in CRM B-TO-B LABS | THURSDAY, DECEMBER 10, 2009
- Marketing Automation: Does the CMO have your back? B-TO-B LABS | TUESDAY, AUGUST 9, 2011
- B2B Data is now Cool, well kind of… B-TO-B LABS | TUESDAY, APRIL 13, 2010
- B2B Data is now Cool, well kind of… B-TO-B LABS | TUESDAY, APRIL 13, 2010
- Getting to know your content… really well. B-TO-B LABS | WEDNESDAY, JULY 20, 2011
- Framing up Social Media Measurement B-TO-B LABS | WEDNESDAY, FEBRUARY 24, 2010
- Framing up Social Media Measurement B-TO-B LABS | WEDNESDAY, FEBRUARY 24, 2010
- 4 Useful Social Media Tracking Tips B-TO-B LABS | WEDNESDAY, DECEMBER 7, 2011
- A Cheat Sheet for Marketing Automation Maturity B-TO-B LABS | FRIDAY, AUGUST 12, 2011
- Assessing the Business Value of Social Media B-TO-B LABS | WEDNESDAY, FEBRUARY 24, 2010
- Content Marketing takes Center Stage B-TO-B LABS | MONDAY, MARCH 1, 2010
- 5 Essentials of Marketing Automation B-TO-B LABS | THURSDAY, AUGUST 19, 2010
- Things I really need (the social media version) B-TO-B LABS | FRIDAY, JANUARY 22, 2010
- Content Marketing takes Center Stage B-TO-B LABS | MONDAY, MARCH 1, 2010
- Assessing the Business Value of Social Media B-TO-B LABS | WEDNESDAY, FEBRUARY 24, 2010
- 5 Essentials of Marketing Automation B-TO-B LABS | THURSDAY, AUGUST 19, 2010
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