Avitage

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Marketing and Sales Content – Differences That Matter

Avitage

What IS the difference between marketing and sales content? According to SiriusDecisions, 65% of content created by marketing for sales is never used. The post Marketing and Sales Content – Differences That Matter appeared first on Avitage. This is a good question to ask across your organization. Why does this matter?

Content 220
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Selling into the “hidden opportunity market”

Avitage

” Now we’re telling them, “sell into the ‘hidden opportunity market’ ” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales practices, especially for sales content. See Unpacking Challenger Customer Insights.)

RFP 120
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Content Marketing Discussion With Marketing Made Simple TV

Avitage

This week I had the privilege of joining Joe Pulizzi of Junta42 and Doug Kessler of Velocity Partners on an online video discussion hosted by Jeff Ogden‘s Marketing Made Simple TV online show. We must get this right or we will experience weak and misaligned work products, delayed and inefficient execution, and limited results.

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The Content Design Point is Different for Marketing and Sales Content

Avitage

In Marketing and Sales Content — Differences That Matter I identified the problem that few people explicitly understand the difference between sales and marketing content. During 20 years creating sales, marketing and training content for B2B organizations we discovered it really does. Does this really matter?

Design 120
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The Content Focal Point is Different for Marketing and Sales Content

Avitage

In Marketing and Sales Content — Differences That Matter I identified the problem that few people explicitly understand the difference between sales and marketing content. During 20 years creating sales, marketing and training content for B2B organizations we discovered it really does. Does this really matter?

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How to execute content marketing

Avitage

What would improving the way you execute your content marketing initiative look like? But first, we’ll need a copy of your marketing plan, including: Business Strategy, Goals & Plans: Make sure it contains your primary business goals and associated metrics. What functional and business outcomes would improve? Want some help?

Planning 120
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Sell, don’t market your way to success with new paradigm offers

Avitage

B2B companies bringing new offers to market risk long delays in product or solution uptake. Often we see large companies struggle to gain traction with new offers or new markets. The post Sell, don’t market your way to success with new paradigm offers appeared first on Avitage. Too often this leads to direct failure.