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Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013

Anything Goes Marketing

This is a guest post from CRM Analyst Ashley Verrill. This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check. For example, before you go upload that list of emails that you just bought, read the data below

Marketing Automation And Advocate Marketing: A Sweet Combination

Anything Goes Marketing

Marketing automation + advocate marketing = delicious! Advocate Marketing content marketing lead nurturing lead qualification lead scoring marketing automation user-generated content This post was originally posted here. 2013 has been a year of transition for me. My wife and I will be. adding a new addition to our family, which will require me to paint a. room pink and have tea parties (it’s a big transition after having two. boys), and I moved from a behemoth of a technology company to a fast. moving startup.

The Rules of Lead Generation Defined – Book Review

Anything Goes Marketing

For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers. We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. email marketing lead generation marketing metrics lead conversion Advocate Marketing social media lead management integrated marketing closed loop Scott.

Measuring the Impact of Lead Nurturing: 3 Methods You Can Use

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lead nurturing marketing automation marketing metricsOne of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. Why is this so important? If nurturing is improving the number of overall leads.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. However, anyone that can open a.

Transformation to Advocacy: Summit on Customer Engagement Summary

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Advocate Marketing This past week I joined more than 100 customer reference and advocacy professionals at the Summit on Customer Engagement in the Bay Area. I was there to learn as well as share what I''ve experienced with our customers at Influitive. The The theme of the conference was to go broader when it comes to reference management and advocacy - to get to "the other 90%". While I came away from the conference.

Rethink Your Approach to Customer Testimonials: Mobilize Your Advocates

Anything Goes Marketing

This was a post I originally created for Kapost''s Content Marketeer Blog. “I’m too busy.” “I’m travelling." “It’s end of quarter.” “I never got your email.” How many excuses like these have you seen when you’re asking your customers for a testimonial? How many letters, emails, calls, texts, tweets etc… do you normally have to send before you hear back from your customers? It’s been proven that

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When Lead Scoring Will Fail

Anything Goes Marketing

Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level. Having said that, your company may not be fully ready for it and there are some steps to start moving in. data management lead management lead qualification

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

The Slow Death of Email and What You Can Do About it

Anything Goes Marketing

Being in the world of marketing automation for as long as I was, I was a bit jaded and defended email as a marketing tool like it was the be all and end all of marketing. Since moving to another part of B2B marketing and executing different types of email campaigns I now have a completely different perspective. Advocate Marketing content marketing email marketing integrated marketing social media Email is in fact losing its touch. In this fantastic Slideshare by Gary Vanderchuck ".

Advocate Marketing: An Introduction

Anything Goes Marketing

Very recently I made the decision to shift to a different aspect of marketing that involves mobilizing your biggest fans or your advocates. This was a bigger shift then I thought it would be after specializing in marketing automation for almost eight years. But it''s been extremely exciting to be part of building a new frontier in marketing. To summarize this concept of advocate marketing, it. Advocate Marketing

5 Tips to Improve Email Response

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originally responded to a discussion on Focus called What strategies can you recommend for enhancing performance of email marketing. email marketing deliverabilityAre your recipients not responding to your emails? This is a topic that I’m sure hits home with many of you. You work hard on getting an email campaign together, you send it out and then you find that the results were not what you were hoping they would be.

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. It’s not that much different in the world of marketing. When you send a post card to your family from your trip to Spain (I really want to go back to Spain but can’t with a baby on the way) do you sign it “Yours Truly, the marketing team”?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Additionally, 77% of marketers say content is core to business success. For most marketers, the emphasis has long been on producing content of high quality. As such, marketing organizations continue to create and spend more and more. Here, we will describe how marketing organizations can activate their content to improve. used by many marketers. Marketers have no.

B2B Webinar Best Practices from VMware

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As you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They marketing metrics webinars / webcastsThey achieved an ROI of 1324% in 2010 - not too bad! They were kind.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

At times, marketers set these up and then forget about them. In this post, I want to highlight some of the interesting trends I'm seeing in marketing automation - specifically the autoresponder email and how you can take advantage of this often neglected marketing gem. Using this technique demonstrates that marketing is at the top of their game. Email Autoresponder 1.0

HP Gets it Right With Their "Change Artists" Lead Generation Campaign

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Chad H PS - I'm reading Seth Godin's' "All Marketers Are Liars" which discuses how important authentic stories are in marketing. Tags: business blog B2B lead generation Marketing Sherpa Arguably the whole concept of comments on a blog make blogs authentic and entertaining. Typically the item that is being discussed is one that both the author and commenter are passionate about.

Top 10 LinkedIn Tips for Lead Generation

Anything Goes Marketing

This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available.

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. A key part of “doing more with less” is automating your email marketing campaigns.

Integrated marketing campaigns using YouTube!

Anything Goes Marketing

Thinking about a new marketing campaign to promote a new product? Maybe, but if you're going to spend the money on that 30 second TV spot, mind as well get the most out of it by fully integrating the concept across all of your marketing channels. This obviously isn't something new but I did stumble on this from YouTube which is definitely a new way to access marketing messages.

Tips to Improve How You Segment Your Database

Anything Goes Marketing

When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns. Before we get to these, let’s examine the pitfalls that some marketers fall into when it comes to collecting data. would recommend that marketers experiment with this tactic if they’re looking for a way to get subscribers to update their profile.

So You Think You Know Marketing Automation

Anything Goes Marketing

If you've recently rolled out marketing automation or are considering it, have a look at this two part series that was orginally published on the "It's All About Revenue" blog: So You Think You Know Marketing Automation Part I Have you recently rolled out a marketing automation platform like Eloqua, have you been using one for awhile, or are you considering one in the near future? marketing automationWelcome to.

Content Strategy for Marketing

Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. Today, marketing is digital, so. your marketing goals and beyond. Whitepaper The Value of Content to Marketing. How to Develop Content Strategy for Marketing. - Two Types of Content Strategy Why Hire Content Strategy Experts , Not Agencies.

How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. There is no question that lead nurturing has been a proven tactic for B2B marketers. For this to happen, marketers are going to need to roll up their sleeves and get to work. Chad H.

Wake up and Send More Email

Anything Goes Marketing

From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database. When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information.

How do I Generate More Leads from my Website?

Anything Goes Marketing

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of. Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. What does this mean for marketers and online lead generation? What does this mean? What does this mean?

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. This goes back to being an Eco-Marketer and reusing content that you have. You may want to have a Twitter account for anyone mentioned in your marketing emails. This is the strength of Twitter and how it can be leveraged to enhance your existing marketing efforts. 9. Twitter and email marketing.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Consider using data tools that are included in your marketing automation system to clean up your data. Not taking advantage of your online community As a marketer, there are thousands of online resources out there that you can take advantage of to improve your marketing skills.

Lead Management and Football

Anything Goes Marketing

The Players and Coaches Take the Field Quarterback : The marketing team is the QB. If you're a marketer, you're saying "I don't get paid like a quarterback". The lead management process should start with the marketing team just as a football play begins with the quarterback getting the snap. How can marketers improve their skills to improve the lead management process?

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. This post is part of B2B Lead website and is run by true marketing professionals - worth taking a look for some actionable marketing and sales alignment tips. Chad H.

Lead Scoring Has Drastically Changed – How do You Measure up?

Anything Goes Marketing

Tags: marketing metrics data management lead management lead qualification

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

5 Marketing Automation Email Tips

Anything Goes Marketing

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. While you don’t need a marketing automation tool, these tactics can take a long time to create and execute manually. You’ve started to build your marketing database through your different marketing channels.