If you have a marketing database you probably have something in there that is like a cancerous tumor. The cleaner your database, the better response you will receive and the more your confidence your marketing and sales teams will have with it. Tags: email marketing It's what I call the "database deadbeats". Database deadbeats are what I refer to those contacts who are in your database but are really useless - they don't return to your website, open your emails, register for webinars or buy your products anymore. They take up room and bring your response rates down. Chad H.