ANNUITAS

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ANNUITAS Predicts – How Go-to-market Will Transform in 2024

ANNUITAS

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. This may never change.

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The Dark Side of Marketing Attribution

ANNUITAS

Throughout my career at ANNUITAS, I have probably spent more time thinking about and enabling Marketing Attribution models than any other activity. Over the years, I have seen Marketing Attribution models transform from a nice-to-have tool to help demonstrate marketing’s performance into a must-have core business planning component.

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What Does Data-Driven Marketing Actually Mean?

ANNUITAS

As customers put more and more value on personalized experiences, there’s a huge opportunity for data-driven marketing to drive growth in your organization—if you do it right. How to Define Data-Driven Marketing You’ll find many varying descriptions of what data-driven marketing means, and it can be challenging to cut through the noise.

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Randolph the Go-to-Market Reindeer

ANNUITAS

Once upon a time, there was a marketer named Randolph. Randolph, let’s call him “Randy,” lived in upstate New York as a marketer. Not just a marketer, though—Randy considered himself a growth marketer, and he had a vision. There was no time or appetite to revamp their entire marketing strategy.

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Adobe Marketing Automation Updates 2023 | Research Brief

ANNUITAS

Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals. Also, the company has improved the ability to segment and activate Account-based Marketing lists. conversations to date.

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The 2022 Gift Guide for Marketers

ANNUITAS

Do you have a marketing professional on your list this year? From keeping the business afloat during “unprecedented times” to staring down the barrel of an impending financial downturn (and not to mention layoffs) it has been quite the year for marketers! . Marketing can’t live with them, but can’t live without them.

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Introducing the ANNUITAS Go-to-Market Assessment    

ANNUITAS

Our marketing and sales motions are the lifeblood of our top lines, yet too often, when they are not delivering, we are unable to objectively assess what is going wrong. I’ll talk more below about ‘what’ the ANNUITAS Go-to-Market Assessment is, but first I’d like to talk about ‘why’ we need this assessment.

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