ANNUITAS Predicts – How Go-to-market Will Transform in 2024
ANNUITAS
DECEMBER 11, 2023
Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. This may never change.
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