Agile B2B Copywriter

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Three Tips for Easy Editorial Calendars

Agile B2B Copywriter

Whether it’s because planning content is overwhelming or because it’s viewed as administration, many marketers skip this step. Using editorial calendars in B2B content marketing has lots of benefits. See how to calendar your social media marketing content. Content marketing isn’t the same as promotional marketing! And they all say the same thing. Key dates (i.e.

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SEO or Gaming the System?

Agile B2B Copywriter

Marketing blogs picked up the news and have been discussing it all week. I’ve read several different articles and after mulling things over here’s my take. B2B Marketing Online Copywriting Website Copywriting B2B CopywritingTweet Wow. This week has been a crazy one for SEO news. But I’ve never been a fan of plausible deniability. Time will tell. And that’s still true. Tweet This!

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K’s Top Five for the Week – March 20

Agile B2B Copywriter

Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. And see what a practicing B2B marketing manager considers to be best practices. Does Your Marketing Content Match Your Goals by @ardath421. This post has some good tips on how to make sure your content and your marketing goals work together. It isn’t quick. So does it?

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K’s Top Five for the Week – March 6

Agile B2B Copywriter

Tweet This week’s top five list focuses on two elements of your marketing mix. First, email marketing. This week’s first two picks show how email marketing is about more than the email and whether it’s considered to be interruption or welcome is all in the list. The other three posts talk about content marketing. Do you think email marketing is just the email?

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

K’s Top Five for the Week – February 6

Agile B2B Copywriter

Two handle social media, while the others focus on some email marketing science, website performance, and how to test your value proposition. Tips on Better Facebook Marketing for B2B Companies via @TopRank. While Facebook, Twitter, and other social media sites get a lot more of the hype, blogs really can be the powerhouse tool in your social media marketing mix. Thanks!

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K’s Top Five for the Week – April 17

Agile B2B Copywriter

Tweet This week’s list of picks has some good tips for helping you make the most of your content marketing program. And last, but not least, there’s a post on how good data can make your marketing program shine. Scenarios Add Value to Marketing Content by @ardath421. How Can B2B Marketing Become More Social by @leeodden. Hope you enjoy this week’s picks! Tweet This!

K’s Top Five for the Week – March 27

Agile B2B Copywriter

The first pick is a link to an excellent webinar which showcases how a B2B telecom company used content marketing strategy to dramatically improve their lead generation and lead nurturing campaign results. How Content Strategy is Transforming an Entire Marketing and Sales Organization via @b2bleadblog. Enjoy! That’s double the industry benchmark. Don’t miss this one. It’s awesome.

K’s Top Five for the Week – February 13

Agile B2B Copywriter

This week my top five picks hit everything from mobile marketing to marketing mix to why your customers are avoiding you when you try to reach them. Essential Mobile Marketing Resources via @TopRank. If you’ve been watching what’s happening with the convergence between marketing and smartphone usage, you know that mobile is big. This is good news for content marketers.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

K’s Top Five for the Week – February 20

Agile B2B Copywriter

Tweet This week has been another busy one in the world of marketing. There’s also advice on how to know when your marketing needs a makeover and how build a great sales-win story. How Do You Qualify Leads Generated by B2B Marketing Online via @b2cmktginsider. Blogging can be a great addition to the marketing mix. Savvy Speaks: Are You in Need of a Marketing Makeover?

K’s Top Five for the Week – December 23

Agile B2B Copywriter

These five picks highlight some amazing content every B2B marketer should have on their Christmas list. The Top 10 B2B Marketing Mistakes – And How to Avoid Them by @diannahuff. What are the top B2B marketing mistakes you see other marketers make?” Top 10 Inbound Marketing Ebooks and Webinars of 2010 via @hubspot. B2B Marketing Content Marketing Top Picks

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Why Blog Comments Matter

Agile B2B Copywriter

B2B Marcom Online Copywriting Social Media Marketing Tips and How to Website Copywriting social media marketing We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Four Steps to a Successful Guest Blogger Program

Agile B2B Copywriter

B2B Marketing Content Marketing Social Media Marketing Website Copywriting social media marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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2 Parts of a Case Study You Should Never Skip

Agile B2B Copywriter

Tweet You already know case studies are marketing gold. With that kind of marketing gold, you want them to work for you as much as they can. B2B Copywriting B2B Marcom B2B Marketing Case Studies Tips and How toNow you’re ready to start preparing for next year by getting some new case studies for your company. That’s great! The Problem Solving Process. And that’s good.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

6 Keys for Creating Compelling White Papers

Agile B2B Copywriter

Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. B2B Copywriting B2B Marcom B2B Marketing Copywriting Tips and How to White PapersWhat was at the top of the list? White papers. Of course not all white papers are created equally. And that’s ok. might see it.

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Who Should Blog for Your Company?

Agile B2B Copywriter

B2B Marketing Content Marketing Social Media Marketing Tips and How to social media marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

How a Blog Improves Business Credibility

Agile B2B Copywriter

B2B Marketing Content Marketing Online Copywriting Website CopywritingWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Why Quality Content Matters

Agile B2B Copywriter

The rules regarding things like SEO are constantly changing and businesses must evolve in order to best market themselves. Since those early website days, much has been learned about smarter ways to use the Internet for marketing purposes. B2B Marketing Content Marketing Tips and How toWriting for the Web is a particular science all in itself. Blogs. Articles. Headlines.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

The Small Business Social Media Advantage

Agile B2B Copywriter

Large corporations battle each other with full-scale advertising campaigns that include traditional mediums like television and printing marketing material. Small businesses do not have to use outbound marketing at all if online platforms are used correctly. B2B Marketing Lead Generation Social Media Marketing social media marketingIn a word, “yes.” Tweet This!

B2B Technology Marketers Find Out What Works

Agile B2B Copywriter

This confirms marketers need to continue to regard their corporate website and the collateral it contains as a salesperson. The B2B Content Marketing: Benchmarks, Budgets and Trends showed a confidence gap for content marketing tactics. In other words, not all marketers are convinced of the effectiveness of a tactic even though they may be using it. Channel & Timing.

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K’s Top Five for the Week – December 10

Agile B2B Copywriter

Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. There’s also a nice post that talks about how much marketing has changed over the last few years. It’s a change driven by content marketing and shifting the focus from push to pull. Enjoy!

K’s Top Five for the Week – December 3

Agile B2B Copywriter

Tweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. And whether you’re an old content marketing pro or just getting started, this week’s top five list will have something that will help you stand out. All marketing tells a story.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

K’s Top Five for the Week – November 19

Agile B2B Copywriter

Whether its calls to action, landing pages, or making your site mobile-friendly, you'll find something to help your web marketing efforts. The last couple of picks feature information that can help improve your B2B marketing processes. If MarketingSherpa research is any indication, most B2B marketers aren’t thrilled with the calls to action on their website. Until next week!

K’s Top Five for the Week – November 12

Agile B2B Copywriter

Also have some posts that show how you can improve marketing copy and results. Lead Generation: Real-time, Data-Driven B2B Marketing and Sales by @dmscott via @marketingsherpa. Good B2B marketing has to address concerns, like fear, in order to move prospects through the sales cycle. How to Keep Marketing Vs. Sales Alive and Thriving by @ardath421. Until next week!

K’s Top Five for the Week – November 5

Agile B2B Copywriter

B2B Copywriting B2B Marketing Copywriting Tips and How to Top PicksTweet Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. I’m happy to report I’m finally finished, and the new site is working beautifully. Plus it’s a dream to maintain and update. Hope you find them useful. You’ve Got Mail. Now Answer It. Yikes.

3 Ways to Get the Most from Case Studies

Agile B2B Copywriter

Tweet What’s one of the most valuable pieces of collateral you can have in your B2B marketing toolkit? Whatever you like to call them, they’re marketing gold. B2B Marcom B2B Marketing Case Studies Tips and How toCase studies. Customer stories. Success stories. And survey after survey shows customers value them. Take Eccolo’s recent survey of technology buyers and influencers.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

K’s Top Five for the Week – October 1

Agile B2B Copywriter

Are B2B Marketers Shooting for the Wrong Target? If you ask marketers what their biggest challenge is, chance are you’ll hear “getting more high-quality leads.” Does it address what marketers have to do to make it happen? B2B Copywriting B2B Marketing Tips and How to Top PicksTweet Boy the weather has turned here in Ohio over the last week. All are great reads. Really?

3 Reasons Why You Need a Creative Brief

Agile B2B Copywriter

good creative brief is a vital document that should be done for every marketing project regardless of who’s involved. Here’s three reasons why you need a creative brief for every marketing project. The folks you’re utilizing may or may not be marketers. Why did marketing make this?” And marketing pieces are too expensive to build without having a clear goal.

K’s Top Five for the Week – September 24

Agile B2B Copywriter

It’s a must-read for anyone in the B2B technology marketing space. If Sherpa research is any indication, call-to-actions are something a majority of marketers struggle with. B2B Copywriting B2B Marketing Copywriting Research Tips and How to Top PicksIt’s followed by some posts on how to be a thought leader and become a trusted expert resource. Until next week! Tweet This!

4 Ways to Humanize Marketing to Fit Your Buyer’s Journey

B2B Lead Generation Blog

So how do you humanize marketing to fit your buyer’s journey? Because they feel it’s not authentic and marketers using marketing automation in a way that misses confuses the bigger picture. It Doesn’t Take a Marketer to Know When It’s NOT Humanized Marketing. For example, virtually all the polished emails sent to me use marketing automation. Think about it.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

Rethinking Market Strategy In A Digital Economy

Tony Zambito

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing.  Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role of marketing and sales and their abilities to connect with customers. by Delwar Hossain.

How Empathy Will Grow Your Sales and Marketing Pipeline

B2B Lead Generation Blog

We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. What is empathic marketing? Empathy is your marketing intuition. Empathetic Marketing is about moving out of our mind and into the mind of the customer. It’s built on the following ideas: The best marketing feels like helping.

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. Market trigger : We knew that the U.S.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful