Agile B2B Copywriter

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Three Tips for Easy Editorial Calendars

Agile B2B Copywriter

Whether it’s because planning content is overwhelming or because it’s viewed as administration, many marketers skip this step. Using editorial calendars in B2B content marketing has lots of benefits. See how to calendar your social media marketing content. I’m not going to get into a lot of detail on how to put together an editorial calendar for content marketing. Title.

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SEO or Gaming the System?

Agile B2B Copywriter

Marketing blogs picked up the news and have been discussing it all week. B2B Marketing Online Copywriting Website Copywriting B2B CopywritingTweet Wow. This week has been a crazy one for SEO news. I’ve read several different articles and after mulling things over here’s my take. First, shame on JC Penney. But I’ve never been a fan of plausible deniability. Time will tell. Tweet This!

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K’s Top Five for the Week – March 20

Agile B2B Copywriter

Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. And see what a practicing B2B marketing manager considers to be best practices. Does Your Marketing Content Match Your Goals by @ardath421. This post has some good tips on how to make sure your content and your marketing goals work together. It isn’t quick. So does it?

K’s Top Five for the Week – March 6

Agile B2B Copywriter

Tweet This week’s top five list focuses on two elements of your marketing mix. First, email marketing. This week’s first two picks show how email marketing is about more than the email and whether it’s considered to be interruption or welcome is all in the list. The other three posts talk about content marketing. Do you think email marketing is just the email?

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

K’s Top Five for the Week – March 13

Agile B2B Copywriter

Tweet This week my top five picks focus on content marketing. You need to properly promote your content and have a good content marketing program to begin with. 10 Reasons Your Content Marketing is Killing You by @juntajoe. So you’ve finally given in and started a content marketing program. First there’s content creation. But content creation is only part of the battle.

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K’s Top Five for the Week – February 6

Agile B2B Copywriter

Two handle social media, while the others focus on some email marketing science, website performance, and how to test your value proposition. 5 Tips on Better Facebook Marketing for B2B Companies via @TopRank. While Facebook, Twitter, and other social media sites get a lot more of the hype, blogs really can be the powerhouse tool in your social media marketing mix. Thanks!

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K’s Top Five for the Week – April 17

Agile B2B Copywriter

Tweet This week’s list of picks has some good tips for helping you make the most of your content marketing program. And last, but not least, there’s a post on how good data can make your marketing program shine. Scenarios Add Value to Marketing Content by @ardath421. How Can B2B Marketing Become More Social by @leeodden. Hope you enjoy this week’s picks! Tweet This!

K’s Top Five for the Week – March 27

Agile B2B Copywriter

The first pick is a link to an excellent webinar which showcases how a B2B telecom company used content marketing strategy to dramatically improve their lead generation and lead nurturing campaign results. How Content Strategy is Transforming an Entire Marketing and Sales Organization via @b2bleadblog. Enjoy! That’s double the industry benchmark. Don’t miss this one. It’s awesome.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

K’s Top Five for the Week – February 13

Agile B2B Copywriter

This week my top five picks hit everything from mobile marketing to marketing mix to why your customers are avoiding you when you try to reach them. Essential Mobile Marketing Resources via @TopRank. If you’ve been watching what’s happening with the convergence between marketing and smartphone usage, you know that mobile is big. This is good news for content marketers.

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K’s Top Five for the Week – February 20

Agile B2B Copywriter

Tweet This week has been another busy one in the world of marketing. There’s also advice on how to know when your marketing needs a makeover and how build a great sales-win story. How Do You Qualify Leads Generated by B2B Marketing Online via @b2cmktginsider. Blogging can be a great addition to the marketing mix. Savvy Speaks: Are You in Need of a Marketing Makeover?

K’s Top Five for the Week – December 23

Agile B2B Copywriter

These five picks highlight some amazing content every B2B marketer should have on their Christmas list. The Top 10 B2B Marketing Mistakes – And How to Avoid Them by @diannahuff. What are the top B2B marketing mistakes you see other marketers make?” Top 10 Inbound Marketing Ebooks and Webinars of 2010 via @hubspot. B2B Marketing Content Marketing Top Picks

Why Blog Comments Matter

Agile B2B Copywriter

B2B Marcom Online Copywriting Social Media Marketing Tips and How to Website Copywriting social media marketing We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Four Steps to a Successful Guest Blogger Program

Agile B2B Copywriter

B2B Marketing Content Marketing Social Media Marketing Website Copywriting social media marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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2 Parts of a Case Study You Should Never Skip

Agile B2B Copywriter

Tweet You already know case studies are marketing gold. With that kind of marketing gold, you want them to work for you as much as they can. B2B Copywriting B2B Marcom B2B Marketing Case Studies Tips and How toNow you’re ready to start preparing for next year by getting some new case studies for your company. That’s great! The Problem Solving Process. And that’s good.

6 Keys for Creating Compelling White Papers

Agile B2B Copywriter

Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. B2B Copywriting B2B Marcom B2B Marketing Copywriting Tips and How to White PapersWhat was at the top of the list? White papers. Of course not all white papers are created equally. And that’s ok. might see it.

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Who Should Blog for Your Company?

Agile B2B Copywriter

B2B Marketing Content Marketing Social Media Marketing Tips and How to social media marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

How a Blog Improves Business Credibility

Agile B2B Copywriter

B2B Marketing Content Marketing Online Copywriting Website CopywritingWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Why Quality Content Matters

Agile B2B Copywriter

The rules regarding things like SEO are constantly changing and businesses must evolve in order to best market themselves. Since those early website days, much has been learned about smarter ways to use the Internet for marketing purposes. B2B Marketing Content Marketing Tips and How toWriting for the Web is a particular science all in itself. Blogs. Articles. Headlines.

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The Small Business Social Media Advantage

Agile B2B Copywriter

Large corporations battle each other with full-scale advertising campaigns that include traditional mediums like television and printing marketing material. Small businesses do not have to use outbound marketing at all if online platforms are used correctly. B2B Marketing Lead Generation Social Media Marketing social media marketingIn a word, “yes.” Tweet This!

B2B Technology Marketers Find Out What Works

Agile B2B Copywriter

This confirms marketers need to continue to regard their corporate website and the collateral it contains as a salesperson. The B2B Content Marketing: Benchmarks, Budgets and Trends showed a confidence gap for content marketing tactics. In other words, not all marketers are convinced of the effectiveness of a tactic even though they may be using it. Channel & Timing.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

K’s Top Five for the Week – December 10

Agile B2B Copywriter

Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. There’s also a nice post that talks about how much marketing has changed over the last few years. It’s a change driven by content marketing and shifting the focus from push to pull. Enjoy!

K’s Top Five for the Week – December 3

Agile B2B Copywriter

Tweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. And whether you’re an old content marketing pro or just getting started, this week’s top five list will have something that will help you stand out. All marketing tells a story.

K’s Top Five for the Week – November 19

Agile B2B Copywriter

Whether its calls to action, landing pages, or making your site mobile-friendly, you'll find something to help your web marketing efforts. The last couple of picks feature information that can help improve your B2B marketing processes. If MarketingSherpa research is any indication, most B2B marketers aren’t thrilled with the calls to action on their website. Until next week!

K’s Top Five for the Week – November 12

Agile B2B Copywriter

Also have some posts that show how you can improve marketing copy and results. Lead Generation: Real-time, Data-Driven B2B Marketing and Sales by @dmscott via @marketingsherpa. Awesome case study on what happened for one B2B marketer when they had a real-time response for something that happened in their market – the acquisition of a competitor. Until next week!

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

K’s Top Five for the Week – November 5

Agile B2B Copywriter

B2B Copywriting B2B Marketing Copywriting Tips and How to Top PicksTweet Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. I’m happy to report I’m finally finished, and the new site is working beautifully. Plus it’s a dream to maintain and update. Gotta love that! Hope you find them useful. Until next week! Yikes.

3 Ways to Get the Most from Case Studies

Agile B2B Copywriter

Tweet What’s one of the most valuable pieces of collateral you can have in your B2B marketing toolkit? Whatever you like to call them, they’re marketing gold. B2B Marcom B2B Marketing Case Studies Tips and How toCase studies. Customer stories. Success stories. And survey after survey shows customers value them. Take Eccolo’s recent survey of technology buyers and influencers.

K’s Top Five for the Week – October 1

Agile B2B Copywriter

Are B2B Marketers Shooting for the Wrong Target? If you ask marketers what their biggest challenge is, chance are you’ll hear “getting more high-quality leads.” Does it address what marketers have to do to make it happen? B2B Copywriting B2B Marketing Tips and How to Top PicksTweet Boy the weather has turned here in Ohio over the last week. All are great reads. Really?

3 Reasons Why You Need a Creative Brief

Agile B2B Copywriter

A good creative brief is a vital document that should be done for every marketing project regardless of who’s involved. Here’s three reasons why you need a creative brief for every marketing project. The folks you’re utilizing may or may not be marketers. Why did marketing make this?” And marketing pieces are too expensive to build without having a clear goal.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

K’s Top Five for the Week – September 24

Agile B2B Copywriter

It’s a must-read for anyone in the B2B technology marketing space. If Sherpa research is any indication, call-to-actions are something a majority of marketers struggle with. B2B Copywriting B2B Marketing Copywriting Research Tips and How to Top PicksIt’s followed by some posts on how to be a thought leader and become a trusted expert resource. Until next week! Tweet This!

The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Content MarketingThere were actually 106 examples there but “99+” felt better.

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Depending on which statistics you read, the common thread in the past few years has been that content marketing effectiveness has been declining. To me, that is what content marketing can become for some organizations. A grand illusion bought into and often promoted as an unquestioned element of marketing. Illustration by Hea Poh Lin. Produce high-quality content, yes.

Rethinking Market Strategy In A Digital Economy

Tony Zambito

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role of marketing and sales and their abilities to connect with customers. by Delwar Hossain.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful