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2014 State of Digital Marketing Infographic

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Here’s a good infographic from Webmarketing on what marketers said would be their top digital goals and challenges in the new year. 2014 State of Digital Marketing – An infographic by the team at Webmarketing123. 2013 Digital Marketing And Social Media Highlights [INFOGRAPHIC]. How Digital Content Marketing Evolved in 2013. Awesome Digital Marketing Trends In 2014.

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When did social media lose its way? [Infographic]

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In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course. Infographics HubSpot infographic Internet marketing marketers Social Inbox social media marketing

Infographic of the Week: 22 Ways to Create Compelling Content #infographic

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content production Infographics content creation content marketingCopyblogger gives us a few ways to get over the content creation challenge that many of us feel (all too well!). Thanks guys, we all needed that!

Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle

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From Katie Morse,  Social Media Marketing Manager from Billboard. We’re here at Social Media Week 2014 in NYC! Panel Description: . You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? Google has been working to make Hangouts a 21st-century broadcast platform that anyone can use to live stream conversations to the world. Summary: From Steve Grove, Director of Community Partnerships for Google+.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Pinterest for Business – A non-profit example

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So how does a nonprofit take advantage of a social market that can drive an audience to its brand? As you can see, the market for nonprofit organizations to use social marketing has great potential. The excerpt is as follows: “…The idea of creating a brand for your non-profit is not against the mission of your company.

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A whole bunch of juicy social media stats [Infographic]

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Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter Top three countries on Twitter? US, Japan and Brazil. Percent of Fortune 500 companies on Google+? Three most important reasons why companies use social media? Visibility, connecting with customers and self-promotion. Many more stats where that came from! Source:  University Of Florida Online MSM.  Social media image  via Shutterstock.).

Infographic of the Week: How marketers are using social media to promote their businesses

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Social Media Examiner released their annual Social Media Marketing Industry Report earlier this year, and Patricia Redsicker created a nice infographic to illustrate the results. Infographics Social Media Patricia Redsicker Social Media Examiner Social Media Industry Report 2012

Infographic of the Week: Word of Mouth Marketing Offline and Online

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We don’t realize how truly important word-of-mouth marketing is, but it is one of the most effective ways promote your company. Check out how word-of-mouth marketing relates to social media in our infographic of the week by the Word -Of-Mouth Marketing Association! Infographics Uncategorized infographic infographic of the week Marketing social media Word of mouth

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Your Outposts: Going from centralized to a “decentralized federation”

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Success is driven by great organizational empowerment at the local level, relevant local content, local media support and presentation in a tone of voice relevant to the targeted local market.&#. The other day I read a good post in AdAge (written by Michael Scissons) on some really important insights that he and his firm found after digging deep into Facebook data. Decentralized Federations.

Multimedia Storytelling – Crafting Authentic, Compelling Narratives #eduweb12 #highered

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Conferences & Events Digital media Marketing multimedia renee basick storytelling university of chicagoDiscussion on multimedia use from Renee Basick , Director of Multimedia Initiatives at University of Chicago. This session, part of eduWeb 2012, examined trends in online consumption of multimedia, tools available for creating it, and how to choose the correct format to tell the story.

The Importance of Making Your Content Rule: Chatting with @cc_chapman #highered

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CC is a best selling author and award winning marketing expert. How To Explain Content Marketing To The C-Suite ( We were able to listen to CC Chapman today speak about content production and making completely awesome content for your audience. Guaranteed to leave your audience educated, entertained and inspired! Creating content is easy. So speak human.

How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

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But it’s nice to put some numbers behind content marketing, which includes not only writing, but video, photos and other types of rich media. A few numbers, not to be ignored: Companies that blog get up to 55% more traffic. content production Infographics blogging content marketing infographic revenue ROI social media ROI

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

Infographic of the Week: Understanding Viral Content Marketing

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Infographics Information graphics Marketing Viral marketing voltier digitalVoltier Digital takes a top level look at what “going viral” is all about. There’s a science behind virility, and many factors that influence how far and wide a piece of content might be able to spread.   In this infographic, they walk through some of the factors influencing virility directly, and hopefully give some food for thought as you construct your next viral! Don’t plan on printing it out though, it’s a looooong one.

Tumblr CEO David Karp talks about innovation on the web [#IUNY13]

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Karp: We’re looking for a VP of Marketing right now. ” It was neat, it kicked off a few other companies – Facebook Stories, etc – and if we could tell these stories the way journalists could, it wasn’t traditional marketing. Part of Fast Company’s Innovation Uncensored 2013 , 23-24 April in NYC. Not word-for-word). Our investors, absolutely.

Social Media for Non-Profits Presentations #SMBSyr

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John Tonello, VP of Communications and Marketing. Liz Poda, Director of Marketing. As part of our eighth session of Social Media Breakfast Syracuse sessions, we focused on using social media as a non-profit, and had four outstanding speakers. They spoke about how they put together a strategy, how they manage their social media accounts, how they chose what they used, and what worked (and didn’t work!) well for them and why. I’ve included the four presentations below, and there’s also a great round-up by Joe Cunningham at Cowley Associates. Rescue Mission of CNY.

Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator

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The first point Dan makes, Coordination Across Campus, is one of particular interest to me: “While social media roles are often housed in a central marketing or communications office, it’s imperative that social media managers have strong relationships with departments across campus and that they keep up constant communication.&#. …does it? That’s value out the door.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Infographic of the Week: A Visual Guide to SEO [INFOGRAPHIC]

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Uncategorized Marketing SEO SEO explanationWe all know what Search Engine Optimization is (…or maybe we don’t). BUT, regardless, we have found the infographic to fix all of that! Check exactly how SEO works and what it can do for you! Thanks BloggingPro! By: BloggingPro.

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How Marketers Are Using Social Media to Grow

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2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. report produced by Social Media Examiner found that the overwhelming majority (93%) of businesses indicated they were employing social media for marketing purposes.  58% of marketers are using social media for 6 hours or more. 34% for 11 or more hours per week.

Worldwide Internet Usage [Infographic]

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Global Marketing Infographics Social Media global internet usage infographic internet internet usageThis is a goodie. Brought to us by WebpageFX, this infographic shows us how the internet has been adopted around the world. But But you may be surprised at what nations have adopted the internet the most… Infographic by WebpageFX.

2.5 Minutes Interview with Kate Brodock at #sxsw

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Interviews digital marketing genConnect girls in tech Other Side Group Personal branding SXSW SXSWiFrom March 11 through 15, was on-site in downtown Austin, TX conducting personal interviews with speakers slated to appear at SXSWi.  I was honored to be interviewed among a wonderful list of other interviewees, including Tim Draper ,  Valeria Maltoni , Elisa Camahort Page , Craig Newmark , Laura Fitton , Aaron Strout , Guy Kawasaki , Rick Murray , Tim O’Reilly , Liz Strauss , and many many more. video platform video management video solutions video player.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

The Four Stages of Community, and How They Relate to Your Community Management Goals

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Internal employee communities are on the rise, which have different adoption patterns and participant needs than external communities focused on marketing or customer service. There are three common community structures: Exclusive, Discrete and Distributed. Community management is continuing to mature, with best-practices and definitions still being worked through. Related articles.

Infographic of the Week: The Daily Deal Divide [INFOGRAPHIC]

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We cover a alot of online marketing, but have yet to deal with the online daily deals that are oh so popular these days. Infographics daily deals infographic infographic of the week online marketingAre these companies here to stay or is this just a bubble waiting to burst? Check out this infographic! via

Infographic of the Week: A History of Disruptive Innovations in B2B Marketing

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An excellent infographic by the team over at Eloqua  looking at breakthrough technologies and processes that forever changed one segment of the world: B2B Marketing professionals. Infographics B2B marketing infographic

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Wharton School’s Jonah Berger talks about a smarter kind of viral [#IUNY13]

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A 7 minute Master Class on “A Smarter Kind of Viral,” with James B Campbell Assistant Professor of Marketing at Wharton Business School and Author of Contagious. Part of Fast Company’s Innovation Uncensored 2013 event, 23-24 April in NYC. Key takeaways: Why do things go viral? What can organizations learn from it? Word of mouth has a big impact on human behavior.

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What is Predictive Marketing?

Predictive marketing = predictive demand generation + predictive scoring

Mario Batali as a Media Maven [#IUNY13]

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Fast Company: What is it that chefs can teach marketers about experience? Mario Batali spends all his time on Twitter – so where has he found the time to star in a TV show, write nine cookbooks, establish a charitable foundation, open dozens of restaurants, and…cook? Fast Company: Management’s probably a big deal. You’re not cooking in the kitchen anymore. Does social media help?

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Social media means finding continual “Instant Marketing” opportunities

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High levels of data allow us insight into customer behavior level at a granular level. I’m going to go ahead and call this “Instant Marketing” for now. Social Media + Data = Continual, In-the-Moment Marketing Opportunities = “Instant Marketing” Just throwing that out there. Analytics Social Media Facebook Instant Marketing Mike Shaver Robert ScobleMike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. Social Media = Speed + Volume.

Social Media ROI [Video]

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Affiliate marketing: $88.76. Social media marketing opens channels to answer customer questions and drives ROI by reducing the cost of answering those questions. Explanation Facebook Ignite Social Media social media marketing social media ROI TwitterThis is a great little video by Ignite Social Media  on the ROI of social media. Transcript (Courtesy of Ignite Social Media).

MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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A study released last month by MarketingProfs  and the Content Marketing Institute  highlights some significant numbers in the area of content marketing for the B2B industry.  In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. More budget is being spent on content marketing. Content type is varied.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

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But in reality, you need to have a more robust social media component to your marketing plan.  Article Summary From the Field best buy brian j dunn Harvard Business Review social media and business social media marketingI’ve gotten a late start on my last issue of Harvard Business Review, which is focused on social media use for businesses.  Fairly compelling, no?

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