Internal employee communities are on the rise, which have different adoption patterns and participant needs than external communities focused on marketing or customer service. The Community Roundtable recently released a report giving an in-depth assessment of to what point community management has evolved over the past several years, and highlights four stages of communities as a framework under which to run your community management team and processes within your organization. There are three common community structures: Exclusive, Discrete and Distributed. Related articles. MORE >>

Conferences & Events Content Production content marketing eduweb Higher ed Social MediaAn in-depth discussion on how to develop a content strategy for your institution, identify and repurpose existing content, and efficiently create new content. Presentation slides from eduWeb 2012 on July 30th in Boston, MA. Developing a Content Strategy for Your Institution from Other Side Group. MORE >>

Success is driven by great organizational empowerment at the local level, relevant local content, local media support and presentation in a tone of voice relevant to the targeted local market.&#. Combining the concepts of relevance and centralization (or decentralization), whether you’re talking about location, target marketing or demographics, by strategically dividing out your Facebook pages so information can more easily be paired to the relevant audience , you can begin to see the benefits of considering a less centralized page structure. Decentralized Federations. MORE >>

content production Infographics content creation content marketingCopyblogger gives us a few ways to get over the content creation challenge that many of us feel (all too well!). Thanks guys, we all needed that! MORE >>

An excellent infographic by the team over at Eloqua  looking at breakthrough technologies and processes that forever changed one segment of the world: B2B Marketing professionals. Infographics B2B marketing infographic MORE >>