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2014 State of Digital Marketing Infographic

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Here’s a good infographic from Webmarketing on what marketers said would be their top digital goals and challenges in the new year. 2014 State of Digital Marketing – An infographic by the team at Webmarketing123. 2013 Digital Marketing And Social Media Highlights [INFOGRAPHIC]. How Digital Content Marketing Evolved in 2013. Awesome Digital Marketing Trends In 2014.

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When did social media lose its way? [Infographic]

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In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course. Infographics HubSpot infographic Internet marketing marketers Social Inbox social media marketing

Infographic of the Week: 22 Ways to Create Compelling Content #infographic

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content production Infographics content creation content marketingCopyblogger gives us a few ways to get over the content creation challenge that many of us feel (all too well!). Thanks guys, we all needed that!

Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle

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From Katie Morse,  Social Media Marketing Manager from Billboard. We’re here at Social Media Week 2014 in NYC! Panel Description: . You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? Google has been working to make Hangouts a 21st-century broadcast platform that anyone can use to live stream conversations to the world. Summary: From Steve Grove, Director of Community Partnerships for Google+.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

Infographic of the Week: Word of Mouth Marketing Offline and Online

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We don’t realize how truly important word-of-mouth marketing is, but it is one of the most effective ways promote your company. Check out how word-of-mouth marketing relates to social media in our infographic of the week by the Word -Of-Mouth Marketing Association! Infographics Uncategorized infographic infographic of the week Marketing social media Word of mouth

Multimedia Storytelling – Crafting Authentic, Compelling Narratives #eduweb12 #highered

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Conferences & Events Digital media Marketing multimedia renee basick storytelling university of chicagoDiscussion on multimedia use from Renee Basick , Director of Multimedia Initiatives at University of Chicago. This session, part of eduWeb 2012, examined trends in online consumption of multimedia, tools available for creating it, and how to choose the correct format to tell the story.

The Importance of Making Your Content Rule: Chatting with @cc_chapman #highered

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CC is a best selling author and award winning marketing expert. How To Explain Content Marketing To The C-Suite (contentmarketinginstitute.com). We were able to listen to CC Chapman today speak about content production and making completely awesome content for your audience. Guaranteed to leave your audience educated, entertained and inspired! Creating content is easy. So speak human.

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Infographic of the Week: How marketers are using social media to promote their businesses

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Social Media Examiner released their annual Social Media Marketing Industry Report earlier this year, and Patricia Redsicker created a nice infographic to illustrate the results. Infographics Social Media Patricia Redsicker Social Media Examiner Social Media Industry Report 2012

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Your Outposts: Going from centralized to a “decentralized federation”

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Success is driven by great organizational empowerment at the local level, relevant local content, local media support and presentation in a tone of voice relevant to the targeted local market.&#. The other day I read a good post in AdAge (written by Michael Scissons) on some really important insights that he and his firm found after digging deep into Facebook data. Decentralized Federations.

Pinterest for Business – A non-profit example

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So how does a nonprofit take advantage of a social market that can drive an audience to its brand? As you can see, the market for nonprofit organizations to use social marketing has great potential. The excerpt is as follows: “…The idea of creating a brand for your non-profit is not against the mission of your company.

Infographic of the Week: Understanding Viral Content Marketing

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Infographics Information graphics Marketing Viral marketing voltier digitalVoltier Digital takes a top level look at what “going viral” is all about. There’s a science behind virility, and many factors that influence how far and wide a piece of content might be able to spread.   In this infographic, they walk through some of the factors influencing virility directly, and hopefully give some food for thought as you construct your next viral! Don’t plan on printing it out though, it’s a looooong one.

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Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator

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The first point Dan makes, Coordination Across Campus, is one of particular interest to me: “While social media roles are often housed in a central marketing or communications office, it’s imperative that social media managers have strong relationships with departments across campus and that they keep up constant communication.&#. …does it? That’s value out the door.

How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

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But it’s nice to put some numbers behind content marketing, which includes not only writing, but video, photos and other types of rich media. A few numbers, not to be ignored: Companies that blog get up to 55% more traffic. content production Infographics blogging content marketing infographic revenue ROI social media ROI

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Infographic of the Week: A Visual Guide to SEO [INFOGRAPHIC]

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Uncategorized Marketing SEO SEO explanationWe all know what Search Engine Optimization is (…or maybe we don’t). BUT, regardless, we have found the infographic to fix all of that! Check exactly how SEO works and what it can do for you! Thanks BloggingPro! By: BloggingPro.

Tumblr CEO David Karp talks about innovation on the web [#IUNY13]

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Karp: We’re looking for a VP of Marketing right now. ” It was neat, it kicked off a few other companies – Facebook Stories, etc – and if we could tell these stories the way journalists could, it wasn’t traditional marketing. Part of Fast Company’s Innovation Uncensored 2013 , 23-24 April in NYC. Not word-for-word). Our investors, absolutely.

The Four Stages of Community, and How They Relate to Your Community Management Goals

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Internal employee communities are on the rise, which have different adoption patterns and participant needs than external communities focused on marketing or customer service. There are three common community structures: Exclusive, Discrete and Distributed. Community management is continuing to mature, with best-practices and definitions still being worked through. Related articles.

Infographic of the Week: The Daily Deal Divide [INFOGRAPHIC]

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We cover a alot of online marketing, but have yet to deal with the online daily deals that are oh so popular these days. Infographics daily deals infographic infographic of the week online marketingAre these companies here to stay or is this just a bubble waiting to burst? Check out this infographic! via BuySellAds.com.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

How Marketers Are Using Social Media to Grow

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2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. report produced by Social Media Examiner found that the overwhelming majority (93%) of businesses indicated they were employing social media for marketing purposes.  58% of marketers are using social media for 6 hours or more. 34% for 11 or more hours per week.

Infographic of the Week: A History of Disruptive Innovations in B2B Marketing

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An excellent infographic by the team over at Eloqua  looking at breakthrough technologies and processes that forever changed one segment of the world: B2B Marketing professionals. Infographics B2B marketing infographic

Social Media for Non-Profits Presentations #SMBSyr

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John Tonello, VP of Communications and Marketing. Liz Poda, Director of Marketing. As part of our eighth session of Social Media Breakfast Syracuse sessions, we focused on using social media as a non-profit, and had four outstanding speakers. They spoke about how they put together a strategy, how they manage their social media accounts, how they chose what they used, and what worked (and didn’t work!) well for them and why. I’ve included the four presentations below, and there’s also a great round-up by Joe Cunningham at Cowley Associates. Rescue Mission of CNY.

Wharton School’s Jonah Berger talks about a smarter kind of viral [#IUNY13]

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A 7 minute Master Class on “A Smarter Kind of Viral,” with James B Campbell Assistant Professor of Marketing at Wharton Business School and Author of Contagious. Part of Fast Company’s Innovation Uncensored 2013 event, 23-24 April in NYC. Key takeaways: Why do things go viral? What can organizations learn from it? Word of mouth has a big impact on human behavior.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce

Mario Batali as a Media Maven [#IUNY13]

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Fast Company: What is it that chefs can teach marketers about experience? Mario Batali spends all his time on Twitter – so where has he found the time to star in a TV show, write nine cookbooks, establish a charitable foundation, open dozens of restaurants, and…cook? Fast Company: Management’s probably a big deal. You’re not cooking in the kitchen anymore. Does social media help?

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Social Media ROI [Video]

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Affiliate marketing: $88.76. Social media marketing opens channels to answer customer questions and drives ROI by reducing the cost of answering those questions. Explanation Facebook Ignite Social Media social media marketing social media ROI TwitterThis is a great little video by Ignite Social Media  on the ROI of social media. Transcript (Courtesy of Ignite Social Media).

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MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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A study released last month by MarketingProfs  and the Content Marketing Institute  highlights some significant numbers in the area of content marketing for the B2B industry.  In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. More budget is being spent on content marketing. Content type is varied.

#SXSW panel: The Steroid Culture of Social Media: You use? #sxswsteroids

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You know, the numb that show the success of all those interactive social media marketing programs. Panelists: Kyle Flaherty , Director of Marketing, BreakingPoint. Tim Walker , Content Marketer, BreakingPoint. The numbers that decide your end of year bonus. The numbers that make you “important&# to all those other social media influencers. know you have. Take Barry Bonds.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want

2.5 Minutes Interview with Kate Brodock at #sxsw

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Interviews digital marketing genConnect girls in tech Other Side Group Personal branding SXSW SXSWiFrom March 11 through 15, genConnect.com was on-site in downtown Austin, TX conducting personal interviews with speakers slated to appear at SXSWi.  I was honored to be interviewed among a wonderful list of other interviewees, including Tim Draper ,  Valeria Maltoni , Elisa Camahort Page , Craig Newmark , Laura Fitton , Aaron Strout , Guy Kawasaki , Rick Murray , Tim O’Reilly , Liz Strauss , and many many more. video platform video management video solutions video player.

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Content Marketing Webinar with @jasonfalls with #awarenessinc

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This post has a joint goal. The first goal is to highlight some of the thoughts from Awareness Networks webinar this past week, “What No One Is Telling You about Your Content Strategy with Jason Falls.”. The second goal is to play around with Storify, and see how it interacts with blog posting. So far, I like where storify is going. We’ll see!

1 in every 5 minutes online is being spent on social networks (and more data from ComScore’s 2011 Social Report)

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Compelling Social Media Stats Marketers Should Know [Data] (hubspot.com). I’ve finally gotten around to reading ComScore’s 2011 Social Report that came out in late December. There are some great, granular pieces of data taken from March 2007-October 2011. billion people total. Facebook is important.  Microblogging is making a run. Google+ now has 65 million users worldwide.

Social media means finding continual “Instant Marketing” opportunities

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High levels of data allow us insight into customer behavior level at a granular level. I’m going to go ahead and call this “Instant Marketing” for now. Social Media + Data = Continual, In-the-Moment Marketing Opportunities = “Instant Marketing” Just throwing that out there. Analytics Social Media Facebook Instant Marketing Mike Shaver Robert ScobleMike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. Social Media = Speed + Volume.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Brands as Content Agents: Creators, Providers and Publishers [#IUNY13 Panel]

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We used to promote what the ingredient meant, but the other part of our marketing has been through our partners – Apple, Toshiba, etc – so over time our content has evolved within those two parallel universes, what we do on our own, and what our partners do. We try to take cultural insights from conversation and have that drive our above-the-line marketing. What does that represent in terms of new skill sets for marketing? Part of Fast Company’s Innovation Uncensored 2013 event, 23-24 April in NYC. Fast Company: How has your concept of content changed?

[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

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But in reality, you need to have a more robust social media component to your marketing plan.  Article Summary From the Field best buy brian j dunn Harvard Business Review social media and business social media marketingI’ve gotten a late start on my last issue of Harvard Business Review, which is focused on social media use for businesses.  Fairly compelling, no?

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Content Production and Your Communications Program [Slides]

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Why is a content production strategy important and how can it benefit your existing communications and marketing programs? Content Production Presentations brand journalism content marketing content strategy social writing web contentToday I presented to the Executive Education program at the Newhouse School on the topic of content production, which we love here at OSG.

What is Social Writing?

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” Optimal: This means that it’s made to be search-friendly, using well-known and emerging trends in SEO marketing such as keywords, effective titling and various other techniques. Olivier Blanchard wrote a great piece on marketers as spammers , and this is exactly what we hate about some digital writing. Content Production Olivier Blanchard Search engine optimization Social Media social media marketing social writing writingContent production as a brand has come to include a wide-variety of content – from written to video, created to curated.