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2014 State of Digital Marketing Infographic

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Here’s a good infographic from Webmarketing on what marketers said would be their top digital goals and challenges in the new year. 2014 State of Digital Marketing – An infographic by the team at Webmarketing123. 2013 Digital Marketing And Social Media Highlights [INFOGRAPHIC]. How Digital Content Marketing Evolved in 2013. You can also download the full report.

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When did social media lose its way? [Infographic]

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In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course. Infographics HubSpot infographic Internet marketing marketers Social Inbox social media marketing

Infographic of the Week: 22 Ways to Create Compelling Content #infographic

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content production Infographics content creation content marketingCopyblogger gives us a few ways to get over the content creation challenge that many of us feel (all too well!). Thanks guys, we all needed that!

Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle

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From Katie Morse, Social Media Marketing Manager from Billboard. We’re here at Social Media Week 2014 in NYC! Panel Description: . You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? Google has been working to make Hangouts a 21st-century broadcast platform that anyone can use to live stream conversations to the world. Summary: From Steve Grove, Director of Community Partnerships for Google+.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Infographic of the Week: Word of Mouth Marketing Offline and Online

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We don’t realize how truly important word-of-mouth marketing is, but it is one of the most effective ways promote your company. Check out how word-of-mouth marketing relates to social media in our infographic of the week by the Word -Of-Mouth Marketing Association! Infographics Uncategorized infographic infographic of the week Marketing social media Word of mouth

Multimedia Storytelling – Crafting Authentic, Compelling Narratives #eduweb12 #highered

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Conferences & Events Digital media Marketing multimedia renee basick storytelling university of chicagoDiscussion on multimedia use from Renee Basick , Director of Multimedia Initiatives at University of Chicago. This session, part of eduWeb 2012, examined trends in online consumption of multimedia, tools available for creating it, and how to choose the correct format to tell the story.

A whole bunch of juicy social media stats [Infographic]

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Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter Top three countries on Twitter? US, Japan and Brazil. Percent of Fortune 500 companies on Google+? Three most important reasons why companies use social media? Visibility, connecting with customers and self-promotion. Many more stats where that came from! Source: University Of Florida Online MSM. Social media image via Shutterstock.).

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The Importance of Making Your Content Rule: Chatting with @cc_chapman #highered

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CC is a best selling author and award winning marketing expert. How To Explain Content Marketing To The C-Suite (contentmarketinginstitute.com). We were able to listen to CC Chapman today speak about content production and making completely awesome content for your audience. Guaranteed to leave your audience educated, entertained and inspired! Creating content is easy. So speak human.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Infographic of the Week: How marketers are using social media to promote their businesses

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Social Media Examiner released their annual Social Media Marketing Industry Report earlier this year, and Patricia Redsicker created a nice infographic to illustrate the results. Infographics Social Media Patricia Redsicker Social Media Examiner Social Media Industry Report 2012

Your Outposts: Going from centralized to a “decentralized federation”

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Success is driven by great organizational empowerment at the local level, relevant local content, local media support and presentation in a tone of voice relevant to the targeted local market.&#. The other day I read a good post in AdAge (written by Michael Scissons) on some really important insights that he and his firm found after digging deep into Facebook data. Decentralized Federations.

Pinterest for Business – A non-profit example

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So how does a nonprofit take advantage of a social market that can drive an audience to its brand? As you can see, the market for nonprofit organizations to use social marketing has great potential. The excerpt is as follows: “…The idea of creating a brand for your non-profit is not against the mission of your company.

Infographic of the Week: Understanding Viral Content Marketing

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Infographics Information graphics Marketing Viral marketing voltier digitalVoltier Digital takes a top level look at what “going viral” is all about. There’s a science behind virility, and many factors that influence how far and wide a piece of content might be able to spread. In this infographic, they walk through some of the factors influencing virility directly, and hopefully give some food for thought as you construct your next viral! Don’t plan on printing it out though, it’s a looooong one.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator

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Colleague Dan Klamm, Marketing & Communications Coordinater for Syracuse University’s Career Center, had an insightful article today in Mashable about 4 Ways Colleges Can Take Their Social Media Presence to the Next Level. It’s not just about responding to tweets or Facebook posts, and making sure the platforms are running smoothly. …does it? Related articles.

How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

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But it’s nice to put some numbers behind content marketing, which includes not only writing, but video, photos and other types of rich media. content production Infographics blogging content marketing infographic revenue ROI social media ROIA few numbers, not to be ignored: Companies that blog get up to 55% more traffic.

Infographic of the Week: A Visual Guide to SEO [INFOGRAPHIC]

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Uncategorized Marketing SEO SEO explanationWe all know what Search Engine Optimization is (…or maybe we don’t). BUT, regardless, we have found the infographic to fix all of that! Check exactly how SEO works and what it can do for you! Thanks BloggingPro! By: BloggingPro.

Tumblr CEO David Karp talks about innovation on the web [#IUNY13]

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Karp: We’re looking for a VP of Marketing right now. ” It was neat, it kicked off a few other companies – Facebook Stories, etc – and if we could tell these stories the way journalists could, it wasn’t traditional marketing. Part of Fast Company’s Innovation Uncensored 2013 , 23-24 April in NYC. Not word-for-word). Our investors, absolutely.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

The Four Stages of Community, and How They Relate to Your Community Management Goals

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Internal employee communities are on the rise, which have different adoption patterns and participant needs than external communities focused on marketing or customer service. There are three common community structures: Exclusive, Discrete and Distributed. Community management is continuing to mature, with best-practices and definitions still being worked through. Related articles.

Infographic of the Week: The Daily Deal Divide [INFOGRAPHIC]

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We cover a alot of online marketing, but have yet to deal with the online daily deals that are oh so popular these days. Infographics daily deals infographic infographic of the week online marketingAre these companies here to stay or is this just a bubble waiting to burst? Check out this infographic! via BuySellAds.com.

How Marketers Are Using Social Media to Grow

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2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. Social Media Marketing is becoming the hottest topic on how businesses across the country are personally connecting with their consumers. So how often is social media marketing being used in 2011? 58% of marketers are using social media for 6 hours or more.

Infographic of the Week: A History of Disruptive Innovations in B2B Marketing

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An excellent infographic by the team over at Eloqua looking at breakthrough technologies and processes that forever changed one segment of the world: B2B Marketing professionals. Infographics B2B marketing infographic

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Social Media for Non-Profits Presentations #SMBSyr

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John Tonello, VP of Communications and Marketing. Liz Poda, Director of Marketing. As part of our eighth session of Social Media Breakfast Syracuse sessions, we focused on using social media as a non-profit, and had four outstanding speakers. They spoke about how they put together a strategy, how they manage their social media accounts, how they chose what they used, and what worked (and didn’t work!) well for them and why. I’ve included the four presentations below, and there’s also a great round-up by Joe Cunningham at Cowley Associates. Rescue Mission of CNY.

Wharton School’s Jonah Berger talks about a smarter kind of viral [#IUNY13]

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A 7 minute Master Class on “A Smarter Kind of Viral,” with James B Campbell Assistant Professor of Marketing at Wharton Business School and Author of Contagious. Part of Fast Company’s Innovation Uncensored 2013 event, 23-24 April in NYC. Key takeaways: Why do things go viral? What can organizations learn from it? Word of mouth has a big impact on human behavior.

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Mario Batali as a Media Maven [#IUNY13]

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Fast Company: What is it that chefs can teach marketers about experience? Mario Batali spends all his time on Twitter – so where has he found the time to star in a TV show, write nine cookbooks, establish a charitable foundation, open dozens of restaurants, and…cook? Fast Company: Management’s probably a big deal. You’re not cooking in the kitchen anymore. Does social media help?

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Social Media ROI [Video]

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Affiliate marketing: $88.76. Social media marketing opens channels to answer customer questions and drives ROI by reducing the cost of answering those questions. Explanation Facebook Ignite Social Media social media marketing social media ROI TwitterThis is a great little video by Ignite Social Media on the ROI of social media. Transcript (Courtesy of Ignite Social Media).

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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A study released last month by MarketingProfs and the Content Marketing Institute highlights some significant numbers in the area of content marketing for the B2B industry. In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. More budget is being spent on content marketing. Content type is varied.

#SXSW panel: The Steroid Culture of Social Media: You use? #sxswsteroids

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You know, the numb that show the success of all those interactive social media marketing programs. Panelists: Kyle Flaherty , Director of Marketing, BreakingPoint. Tim Walker , Content Marketer, BreakingPoint. This is a little late to get up, but better than nothing! The numbers that decide your end of year bonus. I know you have. You know you have. Take Barry Bonds.

2.5 Minutes Interview with Kate Brodock at #sxsw

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Interviews digital marketing genConnect girls in tech Other Side Group Personal branding SXSW SXSWiFrom March 11 through 15, genConnect.com was on-site in downtown Austin, TX conducting personal interviews with speakers slated to appear at SXSWi. I was honored to be interviewed among a wonderful list of other interviewees, including Tim Draper , Valeria Maltoni , Elisa Camahort Page , Craig Newmark , Laura Fitton , Aaron Strout , Guy Kawasaki , Rick Murray , Tim O’Reilly , Liz Strauss , and many many more. video platform video management video solutions video player.

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Content Marketing Webinar with @jasonfalls with #awarenessinc

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This post has a joint goal. The first goal is to highlight some of the thoughts from Awareness Networks webinar this past week, “What No One Is Telling You about Your Content Strategy with Jason Falls.”. The second goal is to play around with Storify, and see how it interacts with blog posting. So far, I like where storify is going. We’ll see!

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

1 in every 5 minutes online is being spent on social networks (and more data from ComScore’s 2011 Social Report)

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6 Compelling Social Media Stats Marketers Should Know [Data] (hubspot.com). I’ve finally gotten around to reading ComScore’s 2011 Social Report that came out in late December. There are some great, granular pieces of data taken from March 2007-October 2011. Some key stats: Social Networking is the most popular online activity. billion people total. Facebook is important.

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Social media means finding continual “Instant Marketing” opportunities

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I’m going to go ahead and call this “Instant Marketing” for now. Social Media + Data = Continual, In-the-Moment Marketing Opportunities = “Instant Marketing” Just throwing that out there. Analytics Social Media Facebook Instant Marketing Mike Shaver Robert ScobleMike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. In one exchange: “We talk about relevance, but we also talk about impact. Social Media = Speed + Volume.

Brands as Content Agents: Creators, Providers and Publishers [#IUNY13 Panel]

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We used to promote what the ingredient meant, but the other part of our marketing has been through our partners – Apple, Toshiba, etc – so over time our content has evolved within those two parallel universes, what we do on our own, and what our partners do. We try to take cultural insights from conversation and have that drive our above-the-line marketing. What does that represent in terms of new skill sets for marketing? Part of Fast Company’s Innovation Uncensored 2013 event, 23-24 April in NYC. Fast Company: How has your concept of content changed?

[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

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But in reality, you need to have a more robust social media component to your marketing plan. Article Summary From the Field best buy brian j dunn Harvard Business Review social media and business social media marketingI’ve gotten a late start on my last issue of Harvard Business Review, which is focused on social media use for businesses. Period. Fairly compelling, no?

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs