| | | Acquiring Minds | |  Marketing | 54 articles |
| Page 1 of 1 | Previous | Next | ACQUIRING MINDS JANUARY 26, 2011  Lead Generation: Digital Strategies to Create New Sales Opportunities I wrote the below article for an eBook on digital marketing to be published shortly by CustomerThink. wanted to let you know that I will be presenting at an upcoming Summit on B2B Digital Marketing from CustomerThink. The Summit consists of three live webinars on the future of B2B digital marketing. My session is on January 27th at 9am PT . Why Invest in Lead Generation? | ACQUIRING MINDS MAY 17, 2010  Destructive B2B Sales Practices Better Sales Training - Training on solution knowledge and how best to engage customers are two key training areas for sales. McKinsey calls for a centralization of content development and creation of compelling value propositions. This seems to be a call for marketing and sales to align their efforts better on messaging. CSO Insights IDC McKinsey sales and marketing alignment | | | | | |
| ACQUIRING MINDS JULY 22, 2010 Selling to the Digital B2B Buyer buyer behavior inside sales outbound marketing sales enablement telesales David Skok Facebook Jill Konrath LinkedIn Steven Woods The digital world is bringing great change to how buyers wish to interact with B2B sales teams. Today's B2B buyer prefers online communication for a variety of reasons explained in this post. | ACQUIRING MINDS MARCH 31, 2011  Top 5 Reasons to use Segmentation Through segmentation a marketer identifies groups of customers that are ranked by their sales potential and can be classified based on any number of criteria. By leveraging this intelligence, marketers can profile their ideal customer and forecast outcomes for marketing programs. Here are the top five reasons for marketers to segment: Higher Conversion to Revenue. | ACQUIRING MINDS SEPTEMBER 2, 2010  The Moment of Truth for Sales For B2B marketers that key point is the response generated from a marketing effort through direct, online or social media marketing. Tags: B2B marketing Sales 2.0 The moment of truth arrives when a prospect is engaged in a meaningful interaction with your organization. For more on this, read the post: Selling to the Digital Buyer. SaaS, hosted solutions). Related Posts. | ACQUIRING MINDS OCTOBER 21, 2010  The Sales Lead & the Language Police Do we need language police in our world of B2B sales & marketing? Perhaps this is an early example of mis-aligment between sales and marketing. Could it be that ancient Greek salespeople referred to their marketing colleagues as bárbaros ? . Whatever the case, we continue to face basic issues in B2B sales and marketing. Related Blog Posts. Photo Credit. | | | | | | | |
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ACQUIRING MINDS | THURSDAY, MARCH 18, 2010 The buyer is always right. (Not!)
Tags: buyer behavior outbound marketing Dan Ariely search marketing MORE >> -
ACQUIRING MINDS | THURSDAY, OCTOBER 7, 2010  The Risky Business of Exclusive Reselling
Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. The Pedowitz Group (TPG) stated in a press release that by representing multiple marketing automation vendors, TPG is best serving its customers. Marketo, one of TPG’s marketing automation vendors, supported TPG’s position on the exclusivity issue in this blog post by Marketo CEO, Phil Fernandez. the mid- market or enterprise market). In the marketing automation space, Market2Lead was aquired by Oracle earlier this year. MORE >> -
ACQUIRING MINDS | THURSDAY, JUNE 17, 2010  Savvy Buying of B2B Data
Stevens and Bernice Grossman, two well recognized B2B direct marketing experts. Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School and blogs at HBR.org. . Bernice Grossman created DMRS Group an independent marketing database consultancy. Ruth & Bernice…thanks for joining me today. The B2B community has found a lot of value in the research that your organizations have conducted in database marketing. Over the years, we have seen a large shift in the way that B2B sales and marketing folks buy data. MORE >> -
ACQUIRING MINDS | TUESDAY, NOVEMBER 30, 2010  Messaging Maximus for Lead Generation
Buyers react negatively not because lead generation and outbound marketing interrupts their day but because the message is not appropriate and brings no value. Tags: buyer behavior demand generation lead generation messaging outbound marketing trigger marketing Does your messaging speak to the lowest common denominator? am speaking of the email blast or direct mail piece that is one-size fits all. Or the telesales call that is the same for every conversation and simply asks: are you buying? relevant and timely message will override concerns on privacy and interruption. MORE >> -
ACQUIRING MINDS | MONDAY, APRIL 12, 2010 Insights on the Outbound Renaissance
Organizations such as Ariba, LivePerson and TriNet are reinventing their go-to- market and sales strategies through innovative approaches to outbound demand generation. The significance of the outbound renaissance on B2B sales & marketing is profound as these innovative approaches drive organizational change. Tags: demand generation lead generation outbound marketing Ariba B2B lead generation ConnectAndSell InsideView LivePerson telesales TriNet webinars Outbound demand generation is experiencing a renaissance. MORE >>
- Outbound Demand Generation is Dead (Darwin says no) ACQUIRING MINDS | WEDNESDAY, MARCH 3, 2010
- The Outbound Renaissance live webinar goes awry ACQUIRING MINDS | FRIDAY, APRIL 2, 2010
- Sales Leads vs. Appointments? ACQUIRING MINDS | TUESDAY, AUGUST 18, 2009
- Marketing Velocity & Full-Stack Marketing ACQUIRING MINDS | THURSDAY, MARCH 28, 2013
- Online data is mainstream ACQUIRING MINDS | FRIDAY, APRIL 30, 2010
- Juniper Networks: Reaching for the Sky, Feet Firmly on the Ground ACQUIRING MINDS | SUNDAY, APRIL 17, 2011
- I’m a customer, not a prospect ACQUIRING MINDS | FRIDAY, MARCH 5, 2010
- Segmentation for the Nation ACQUIRING MINDS | FRIDAY, JULY 29, 2011
- Why team on Lead Generation in the Channel? ACQUIRING MINDS | THURSDAY, NOVEMBER 1, 2012
- Colloborative Selling in the Channel ACQUIRING MINDS | MONDAY, OCTOBER 31, 2011
- Segmentation for the Nation ACQUIRING MINDS | FRIDAY, JULY 29, 2011
- Collaborative Selling in the Channel ACQUIRING MINDS | MONDAY, OCTOBER 31, 2011
- Channel Partners don’t want to generate leads ACQUIRING MINDS | TUESDAY, JANUARY 8, 2013
- An Identity Crisis for the Sales Lead ACQUIRING MINDS | WEDNESDAY, SEPTEMBER 23, 2009
- Don’t Let Inside Sales Break the Law ACQUIRING MINDS | THURSDAY, OCTOBER 22, 2009
- Sales on the Outbound ACQUIRING MINDS | WEDNESDAY, NOVEMBER 25, 2009
- Buyer centricity on a shoestring lead generation budget ACQUIRING MINDS | MONDAY, AUGUST 31, 2009
- Marketing on the Outbound ACQUIRING MINDS | TUESDAY, AUGUST 11, 2009
- 10 Signs that Sales & Marketing are Mis-Aligned ACQUIRING MINDS | MONDAY, JULY 27, 2009
- Use Outbound Marketing to target these 5 Buyer Types ACQUIRING MINDS | WEDNESDAY, JULY 15, 2009
- What to make of the new Oracle. ACQUIRING MINDS | SUNDAY, JUNE 22, 2008
- Moment of Truth in B2B Demand Generation ACQUIRING MINDS | THURSDAY, JUNE 26, 2008
- Top 10 Reasons Small Businesses Excel at Social Media ACQUIRING MINDS | WEDNESDAY, JULY 30, 2008
- More Reasons that Small Businesses Excel at Social Media ACQUIRING MINDS | TUESDAY, AUGUST 5, 2008
- Lead Generation through Social Media? ACQUIRING MINDS | TUESDAY, AUGUST 26, 2008
- Delivering ROI on Social Media ACQUIRING MINDS | FRIDAY, SEPTEMBER 5, 2008
- HubSpot's Social Media Delivers on ROI ACQUIRING MINDS | TUESDAY, SEPTEMBER 23, 2008
- This is not about marketing ACQUIRING MINDS | WEDNESDAY, NOVEMBER 5, 2008
- Speech today at Chicago B2B Event ACQUIRING MINDS | WEDNESDAY, NOVEMBER 12, 2008
- It is a sad day for demand generation ACQUIRING MINDS | SUNDAY, NOVEMBER 23, 2008
- New B2B Research on Lead Generation through Web 2.0 Media ACQUIRING MINDS | MONDAY, DECEMBER 1, 2008
- The Evolution of Email for Lead Generation ACQUIRING MINDS | WEDNESDAY, DECEMBER 10, 2008
- Technology Spend - A Repeat of 2001? ACQUIRING MINDS | WEDNESDAY, JANUARY 21, 2009
- Lead Generation Takes Precedence in the Downturn ACQUIRING MINDS | THURSDAY, FEBRUARY 19, 2009
- Lead Nurture through Social Networks ACQUIRING MINDS | THURSDAY, MARCH 5, 2009
- Networking & Photos from the Sales 2.0 Conference ACQUIRING MINDS | MONDAY, MARCH 9, 2009
- Bizzuka interviews Robert Lesser on Lead Generation on BlogTalkRadio ACQUIRING MINDS | TUESDAY, MARCH 17, 2009
- Comparing B2B Online Data Sources - New Research ACQUIRING MINDS | MONDAY, MARCH 23, 2009
- Sales 2.0 Techniques for the Job Search ACQUIRING MINDS | THURSDAY, APRIL 9, 2009
- Network Solutions levers Sales 2.0 for a 360 degree customer view ACQUIRING MINDS | TUESDAY, MAY 19, 2009
- Sales 2.0 fuels PTC's SMB Expansion ACQUIRING MINDS | WEDNESDAY, MAY 27, 2009
- Should marketing be compensated like sales? ACQUIRING MINDS | MONDAY, JUNE 1, 2009
- Having a blast with B2B email? ACQUIRING MINDS | WEDNESDAY, JUNE 24, 2009
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