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Top 40 B2B Marketing Blogs - B2B Marketing Zone

WebMarketCentral

Tony Karrer and I launched the B2B Marketing Zone (aka, The BMZ) on July 1 (see New Hub Site Focuses on B2B Marketing Intelligence ). The site has also been gradually adding the very best sources of content on B2B Marketing. Since that time, it's been steadily growing in traffic and subscribers.

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Wherever consumers are clicking, search marketers and PPC ad buyers are at work. Search marketers embrace conversion reporting. "By Search marketers do more with less.

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Marketing Automation Update: Manticore VII Released

WebMarketCentral

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

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Top Marketing Budget Priorities for 2010

WebMarketCentral

Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully. Tags: General Marketing.

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For Marketers, What Recession?

WebMarketCentral

Articles and blog posts written to help marketers adapt and shift tactics in light of the economic slowdown have also proliferated, with Recession: The best thing for SEO from Brian R. Okay, so it's only one indicator and time may yet prove me wrong, but marketers are often the first people to get pink slips when the economy heads south.

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B2B Marketing Fast Fixes

WebMarketCentral

The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Here are the highlights from the webinar.

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Will Content Marketing Kill Trade Publications?

WebMarketCentral

Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. Content produced by marketers and PR professionals is always, of course, self-serving: that's their job.