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  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Marketing] 16 Enigmatic Business Blogging and Other Marketing Stats
    As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Other Marketing Stats and Facts.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Marketing] Content Marketing Objectives And KPIs
    Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. What are the right objectives and KPIs for content marketing? Marketing is a conversation.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Marketing] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., Two factors drive this evolution to “Data Marketing.” Other Data Marketing Advantages.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Marketing] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 1, 2015
    [Marketing] How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas
    recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” B2B CMOs can be caught in a maze of an organization faced with marketing complex solutions for complex problems. Customer-Centric Marketing Is Not Easy.
  • WEBBIQUITY  |  TUESDAY, MAY 12, 2015
    [Marketing] How To Turn Video Marketing Into a Successful SEO Strategy
    The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Here is the six-step process we use to ensure tremendous success for your next video marketing campaign. Guest post by Jason Parks. Invest in a Quality Production. Watch video }.This
  • SALESFUSION  |  MONDAY, JUNE 16, 2014
    [Marketing] 3 Inbound Marketing Tips You Can Try Today
    The post 3 Inbound Marketing Tips You Can Try Today appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Nurture Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 13, 2013
    [Marketing] Digital Marketing: B2B marketers can get fresh, new ideas from B2C
    Tweet Regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people – especially when it comes to digital marketing. This means everything that works for consumer marketers online can also work to optimize business purchases.”.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Marketing] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.
  • SALESFUSION  |  MONDAY, JUNE 30, 2014
    [Marketing] Sales and Marketing Automation
    The post Sales and Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Nurture Marketing Sales CRM
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] Here Are 40 Charts Marketers Can’t Live Without
    Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. For those in the marketing game, data isn’t enough. That’s why we produce a chart every week that modern marketers can easily learn from and use. We need insight. Why the redesign?
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] 5 Ways to Deal with Change for Successful Marketing
    Tweet As marketers, we deal with a lot of change. The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change. Your company needs you and your marketing leadership more than ever. Even our customer buying process has changed. But how do we do it?
  • DIRECT RESPONSE COACH  |  SATURDAY, JANUARY 5, 2013
    [Marketing] Inbound Marketing vs. Outbound Marketing
    Are you trying to decide between inbound and outbound marketing?  This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your marketing … not if you care more about solutions [.]. You don’t have to decide.  You can have them both.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Marketing] The Future Of Digital Marketing
    In this interview I talk about: Content and data are the future of digital marketing. How Content marketers must be content curators and consumers themselves. The cultural shift required to be successful in content marketing. What are you most excited about in the digital marketing space at the moment? And I disagree.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Marketing] Social Media Marketing: It's Complicated.
    threw out the question, “Isn’t it high time brands stop focusing on Facebook and Twitter and start marketing on Pinterest and Instagram (stay tuned for this gem in coming days)?” When thinking about social media marketing for our clients, I always start with values and goals. We would call this “integrated digital marketing.”.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 13, 2014
    [Marketing] Marketing in the Express Lane: 14 Tips From 14 Experts
    by Amanda Batista | Tweet this The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should be leveraging to best serve our audiences. Matt Heinz of Heinz Marketing on getting your process right. Are you marketing in the express lane?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 7, 2016
    [Marketing] Analyze your target’s buying process, for greater marketing efficiency
    B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. Your marketing investments will become much more efficient, being applied to their best use. The stages are pretty obvious—any marketer can create such a list on the back of a cocktail napkin. Voila!
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] Industrial Marketers Face ROI Challenges
    Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Visit my website for more content on industrial marketing.]. Thirty-one [.]. This is only a content summary.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Marketing] Where does Google+ fit into your B2B Marketing plans? [infographic]
    Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. If not, you could be missing out on a great opportunity to grow your audience. If you don’t believe me, just check out the following infographic.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [Marketing] How B2B Marketers Will Spend Their Budgets in 2014
    Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Old school marketing continues to decline. Marketing Research Marketing Strategy
  • ACSELLERANT  |  TUESDAY, JUNE 18, 2013
    [Marketing] The Power of Story for B2B Marketing
    She enters a super market and must duck around a ladder leaning against the wall. Case studies are the most obvious story-based B2B selling tools; but almost all B2B marketing vehicles can leverage story to make them more compelling and more memorable. Stories have the power to influence and persuade. People remember stories.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketing] Predictions for B2B digital marketing in 2013
    It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 4, 2015
    [Marketing] How Pipeline Marketing is Changing The B2B Marketing Role [Interview]
    The “2015 State of Pipeline Marketing” report from Bizible shed light on exactly how B2B marketers are aligning with sales to drive revenue. We had an opportunity to discuss the findings of the piece with Dave Rigotti , the director of marketing at Bizible. Dave Rigotti: “The full report is about the state of content marketing.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 1, 2015
    [Marketing] Top online marketers on Twitter
    We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Here you go: Top 248 Online Marketers on Twitter. brickmarketing — Brick Marketing. CMIContent — Content Marketing. Why discriminate. Roberts.
  • CMO ESSENTIALS  |  MONDAY, JUNE 29, 2015
    [Marketing] Quick Reads: The Content Marketing and Marketing Automation Convergence
    Content marketing and marketing automation, independently, have become ubiquitous topics in the B2B marketing community. The Case for Aligning Content Marketing and Marketing Automation: Why should more marketers be combining and aligning their content marketing and marketing automation efforts?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Marketing] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Marketing] 8 Great LinkedIn Groups for B2B Marketers
    It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Marketing] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. Marketing Charts ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] 12 Secrets of the Human Brain to Use in Marketing
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
  • SCRIBBLELIVE  |  MONDAY, JANUARY 25, 2016
    [Marketing] Visually + ScribbleLiveThe Future of Content Marketing
    As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition. But creating great content is only part of the marketing puzzle. ScribbleLive is a content marketing platform that drives top-of-funnel growth.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 25, 2012
    [Marketing] Digital Developments in Event Marketing
    Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship.  What new digital developments are you seeing as part of the business event marketing mix? Getty Images via @daylife. Virtual events.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Marketing] Where is B2B data-driven marketing headed?
    Data drives B2B marketing today, and it’s a fast-evolving arena.  The rise of the marketing technologist. Fortunately, the young marketers coming into the profession are by now mostly “digital natives,” for whom technology is a given, and not necessarily a special skill set. Real-time marketing gets real. Like this post?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 9 Trends That Will Upset Your Marketing in 2013
    Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Social media distribution is booming.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. Ekaterina Walter (Business and Marketing Innovator). Be A Deeply Disagreeable Person.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 26, 2012
    [Marketing] 11 Infographics Marketers Should Keep Near Their Desks
    For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. 1. The State of Email Marketing. Data is not the sexiest topic for marketers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Marketing] Avoid these 10 Marketing Automation Rookie Mistakes
    If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] The New Marketing Accountability
    You can review both  How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity  for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Marketing] Lead Generation: 2 tips to transform your content marketing
    Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Tip #1. Develop a highly focused, targeted strategy. Tip #2.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 3, 2014
    [Marketing] My 2015 Sales & Marketing Predictions
    I recently discussed my sales and marketing predictions for 2015 with Backbone Media. In my thought leader video, I discuss the emergence of the left-brained CMO, how marketers will get ‘indigestion’ from too much marketing technology, and that predictive analytics will be HOT in 2015. Corporate Marketing Marketing Technology
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 29, 2016
    [Marketing] Infusing SEO Into Your Content Marketing Strategy
    Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […].
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Marketing] Five B2B marketing beliefs and trends debunked
    B2B is a market. The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. That’s why market segmentation is the first process needed, and is so critical to achieve marketing and sales success.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Marketing] Influencer marketing tools of the trade
    Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior. OK, now on to tools.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 11, 2015
    [Marketing] Is Marketing Broken?
    Marketing is broken.”  In the latest episode of BrightTALK’s Market Movers interview series with Christine Crandell, I made the plain and simple case: “Most of marketing is ineffective pushing, and that’s the stuff that we as consumers are tuning out.” [ Tweet This ]. I’m sorry if that’s hard to hear.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Marketing] Marketing Automation: Lessons from 4 case studies
    Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 8, 2016
    [Marketing] Use Marketing Automation to Understand Your Customers
    One of the greatest advantages of marketing automation software is the ability to gain a complete understanding of the customer. In order to achieve optimal effectiveness with a marketing campaign, having an accurate view of the customer is imperative. Marketing Automation marketing automation
  • BIZNOLOGY  |  THURSDAY, JANUARY 31, 2013
    [Marketing] Are you mistaking marketing tactics for strategy?
    Diversification (marketing strategy) (Photo credit: Wikipedia). It’s not that he doesn’t care about LinkedIn–far from it–but he is voicing something that is critically important in marketing: understanding the difference between tactics and strategy. ”–what would you say? But that’s the point.
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Marketing] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. As marketers we took a close look at the implications for online advertising. Account-based marketing is surging in popularity this year. B2B marketers may have a lot to look forward to.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] Digital Marketing’s Massive Measurement Lies
    Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Marketing Influenced. Yikes!
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Marketing] 6 Ways B2B Marketers Are Falling Short Today
    As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. Sure, marketing is changing faster today than it did yesterday. It doesn’t matter how fast marketing is changing! That I’m not doing enough. Blah blah blah. Your turn.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] 4 Ways of Measuring Marketing ROI
    by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. Let’s take a look at some ways to measure marketing ROI. 1. This isn’t me saying that.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Not much.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 18, 2016
    [Marketing] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success
    Touted as the world’s largest social network for professionals, it’s no surprise that 94% of B2B marketers rely on LinkedIn as part of their content marketing strategy to distribute and promote content, according to the 2016 B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Marketing] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. It’s clear this recommendation needs to be revisited for both direct optimization and future content marketing initiatives. Trade Show Appointments.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [Marketing] B2B Marketing Meets Video: Insights from 21 Marketers
    Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet. Here are two of the easiest opportunities for many B2B marketers to execute on: Repurpose existing content. Ideal Length of B2B Videos Short.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Marketing] Content Marketing That Converts
    How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.  . Marketing has a marketing problem.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 13, 2012
    [Marketing] 20 Stats Every Modern Marketer Should See
    Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. 51% of B2B marketers currently spend 10% or less of their budget on search. It’s inevitable. It’s for good reason.
  • WEBBIQUITY  |  TUESDAY, AUGUST 12, 2014
    [Marketing] The Complete Guide to Google+ for B2B Marketing [Infographic]
    This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. This infographic below will have you on track to G+ B2B marketing success. Google+ Social Media Marketing Dave Landry Google infographics
  • SALESFUSION  |  THURSDAY, JANUARY 29, 2015
    [Marketing] Top 10 Email Marketing Trends for 2015
    The post Top 10 Email Marketing Trends for 2015 appeared first on Salesfusion. Marketing Automation
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Marketing] 8 Steps To A More Effective B2B Content Marketing Program
    You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.
  • INFLUITIVE B2B  |  TUESDAY, NOVEMBER 24, 2015
    [Marketing] Quiz: What’s Your Marketing Personality Type?
    Take our quiz to find out which marketing role would really suit you (based on some *incredibly* scientific questions). Content loading… Sign up for our newsletter to receive the latest advocate marketing news and best practices. Ever wonder if you’re on the right career path?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 31, 2011
    [Marketing] 10 Marketing Nightmares
    Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Today, we spotlight 10 marketing nightmares – and explain how you can avoid them. 1. Good luck winging it!
  • THE POINT  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketing] The One Marketing Automation Guide You’ll Ever Need?
    Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye.
  • B2B LEAD BLOG  |  MONDAY, MAY 18, 2015
    [Marketing] Marketing Funnel Management Best Practices
    If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Here are a few best practices to tweak your marketing funnel to […]. Database Marketing Marketing and Sales Funnel Marketing Automation Big Data Marketing data driven marketing marketing insight
  • WEBBIQUITY  |  WEDNESDAY, MAY 28, 2014
    [Marketing] Two Database Marketing Principles to Increase Email Marketing ROI
    Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. Database marketing is not just about the automated front-end, and where it lands your prospects / clients once the automation ends. Email Marketing Daniel Faggella email marketing Guest post by Daniel Faggella.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 21, 2014
    [Marketing] Industrial Content Marketing — Different Strokes for Different Folks
    Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 22, 2016
    [Marketing] Mobile Marketing Trends for 2016
    This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. Some 2016 forecasts call for further changes within the industry landscape, one of the biggest being rapid mobile growth in emerging markets. Mobile Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, MAY 24, 2014
    [Marketing] Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors
    Convertro and Adometry both import individual-level contacts across online and offline channels and use these with other data to estimate to incremental impact of each marketing message. These announcements all illustrate the increasingly central role that data is playing in marketing technology.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, DECEMBER 3, 2014
    [Marketing] Planning Your Industrial Marketing Strategy for 2015
    I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. It would be easy to dive right into [.]
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Marketing] Content Marketing Tips for Lead Nurturing
    No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. One marketing consultant purchased bulk copies of my book (and shipped them to me to autograph; I happily obliged) and mailed an autographed book to each of his clients and top prospects. Guides or e-books.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Marketing] #BADMarketing presented by Crimson Marketing
    How do you feel about this piece of direct marketing? . BADMarketing branding create brand market your product marketing mix marketing product strategy to market strategy what is market strategy The Economist is one of the best publications for business news and international politics.
  • SALESFUSION  |  THURSDAY, JUNE 26, 2014
    [Marketing] Taking Inbound Marketing Beyond Blogs and Tweets
    The post Taking Inbound Marketing Beyond Blogs and Tweets appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media
  • CONVERSIONATION  |  THURSDAY, MAY 1, 2014
    [Marketing] Content marketing strategy beyond the first degree(s): value chains
    Content marketing Ram Charan
  • SALESFUSION  |  THURSDAY, JUNE 19, 2014
    [Marketing] Adding Marketing Automation to Your Inbound Strategy
    The post Adding Marketing Automation to Your Inbound Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing
  • CONVERSIONATION  |  WEDNESDAY, APRIL 18, 2012
    [Marketing] Optimize: a Holistic View of Content and Marketing Optimization
    Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach. That’s optimization.
  • JUNTA 42  |  WEDNESDAY, NOVEMBER 2, 2016
    [Marketing] Manufacturing Marketers See Content Marketing Breakthrough [Research]
    Last year, the results of our annual content marketing survey indicated that manufacturing marketers were stuck when it came to content marketing. Fewer than 20% said their organization was effective at content marketing or that they had a documented content marketing strategy. Content Marketing Research
  • SALESFUSION  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] The Best Marketing Automation Software
    The post The Best Marketing Automation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Website Tracking
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, SEPTEMBER 3, 2012
    [Marketing] Moving On: Lessons from the B2B Marketing Trenches
    It was fun to work again as a hands-on marketer. It’s an old saw among direct marketers that the list determines most of your response rate and the offer controls for most of the rest. Again, every marketer knows this, but it’s easy to focus attention on the fascinating and complicated stage progressions (remember all that content?)
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing] Inbound Marketing or Outbound? Which is the Winner?
    The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey. You can control the message and timing.
  • CRIMSON MARKETING  |  TUESDAY, JULY 21, 2015
    [Marketing] How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)
    If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? Some of the marketing tactics that Vittorio shares are as follows: Ready, Set, Sprint!:
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 31, 2013
    [Marketing] 9 Marketing Resolutions for 2014
    Now that you’re back at your desk and ready to put 2014 marketing plans to work, here are some inspirational ‘resolutions’ to help you recharge your strategy: Get to know your cohorts. The old ‘work backwards’ approach can help ignite your most creative marketing campaign yet. Start a research-based content marketing program.
  • SALESFUSION  |  THURSDAY, FEBRUARY 18, 2016
    [Marketing] Inside the Rise of B2B Video Marketing
    A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? 73% of B2B organizations say that video has positively impacted marketing results ( ReelSEO ). Marketing Insights.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 11, 2016
    [Marketing] Personalization Is The Future Of Content Marketing
    Almost every marketer is creating and sharing new content about their brand every day. The post Personalization Is The Future Of Content Marketing appeared first on Marketing Insider Group. Content MarketingIt’s becoming harder and harder to reach today’s consumers.
  • SALESFUSION  |  THURSDAY, APRIL 3, 2014
    [Marketing] What Can Marketing Do for You?
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post What Can Marketing Do for You? appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal.
  • LATTICE  |  FRIDAY, OCTOBER 23, 2015
    [Marketing] Predictive Marketing: What Really Matters
    Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. All of these terms are being thrown around the marketing community with gusto. That is why at Lattice, we took it upon ourselves to understand what predictive marketing truly means to the marketers in the field.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Marketing] Personalized content for more effective content marketing
    Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Let’s look at a few ways that might work for your marketing and your budget. Don’t call them, they’ll call you. Persona-Specific Content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 12, 2015
    [Marketing] 5 Overlooked Content Marketing Assets That Can Influence SEO
    This experience got me thinking about where B2B marketers may miss out on SEO opportunities because there isn’t a direct connection to SEO performance. Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts. EMAIL COMMUNICATION.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Marketing] Why Marketing Benchmarks Are Bogus
    Remember, a benchmark just reflects how the companies or marketers in the study are doing. Email Measurement benchmarks Email Marketing Research We like to measure ourselves against something. We want to know that we are doing good work. Is my my email click rate good? Is my search conversion rate where it should be? Need more?
  • WEBBIQUITY  |  THURSDAY, MAY 21, 2015
    [Marketing] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing. But—what if you had to answer on the spot? Meghan M.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 16, 2016
    [Marketing] Master These 10 Content Marketing Skills to Become an All-Star
    While content marketers don’t necessarily have an annual celebration to match the glamor of NBA All-Star Weekend, we still practice and hone our content marketing skills with hopes of being seen as all-stars within the industry. But, what kinds of skills are needed to become a content marketing all-star? Let’s take a look: 1.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, NOVEMBER 8, 2016
    [Marketing] Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles
    Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply not true when it comes to industrial marketing. Visit my website for more content on industrial marketing.].
  • WEBBIQUITY  |  TUESDAY, OCTOBER 11, 2016
    [Marketing] What is Inbound Marketing? The Idiot’s Guide [Infographic]
    Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? Guest post by Andy Beohar.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 16, 2015
    [Marketing] Marketing to Engineers is a Big Challenge
    Many industrial companies find it challenging to market to engineers. The biggest complaint that I hear is that engineers just don’t respond to marketing like others do. These companies are at a loss and need to figure out a better way to market since their target audience is primarily engineers from various disciplines.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Marketing] Seven Ways to Humanize B2B Marketing
    While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. They need to be part of the marketing message and backed up by case studies and other proof (not just claims). Marketing Strategy Reputation Management
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 5, 2016
    [Marketing] Rating the Crowd-Sourced Marketing Software Review Sites
    The next question was coverage by the sites of marketing technology. Every site except TrustRadius covered a broad range of business software from accounting to human resources to supply chain as well as CRM and marketing. sampled leading marketing automation vendors for different sized companies.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 3, 2016
    [Marketing] Why content marketing complements (but doesn’t replace) link building
    Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Content Marketing and Link Building Aren’t Interchangeable. BlockQuote).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Marketing] Creating Engagement in B2B Marketing
    You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity.  Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s Creating Engagement. Measuring Engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Marketing] Facebook content strategy is a time bomb for inbound marketing
    Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. The goal of inbound marketing. The goal of inbound marketing. Really.
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] 5 Key Differences Between Email Marketing and Marketing Automation
    You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Marketing automation software , on the other hand, monitors every digital interaction a lead has with your business.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 26, 2013
    [Marketing] Storytelling in Industrial Content Marketing
    If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling
  • ANNUITAS  |  THURSDAY, AUGUST 20, 2015
    [Marketing] Marketing Enablement and The Technology Stack
    More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever. The answer came in the form of a great story where a CMO in a meeting stated that they really only used two different technologies on their team – marketing automation and a CRM. It was a lot more than two.
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