B2B MARKETING INSIDER | TUESDAY, OCTOBER 2, 2012
[Marketing] Is Content Marketing The New Advertising?
When I ask people what they think marketers do or what is marketing , they almost always say that marketing is some form of advertising or promotion. We all learned the “4 Ps” (Product, Promotion, Price and Place for those who don’t remember.) So we know that there is more to marketing than just promotion.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 6, 2012
[Marketing] What’s the Real ROI of Content Marketing?
by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Paid search is largely seen as one of the most effective marketing practices so we did a side-by-side comparison.
B2B MARKETING INSIDER | MONDAY, FEBRUARY 9, 2015
[Marketing] The Rise Of Emoji Marketing
For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” Oreo launched a mobile marketing campaign in China.
B2B LEAD GENERATION BLOG | MONDAY, JUNE 2, 2014
[Marketing] B2B Content Marketing: Find the bigger story
” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. “If you really want to get into content marketing, you have to realize the golden rule is: Your customers don’t care about you, they don’t care about your products … they want a solution,” he said.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 3, 2013
[Marketing] A Look at the Future of Social Marketing Automation
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Nikki Serapio , the Manager of Marketing Community at Oracle. His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies.
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 20, 2014
[Marketing] Where’s the Passion in B2B Marketing?
It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. What role does the heart play in our job as marketers? Can you market something without passion and still be successful? Sales and Marketing must work together as one team.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 5, 2010
[Marketing] The New Marketing Accountability
You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.
B2B MARKETING INSIDER | MONDAY, APRIL 7, 2014
[Marketing] Content Marketing Must Focus On Customer Value
Most marketers are using content marketing but only one-third think they are effective with it. Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.
CONVERSIONATION | MONDAY, FEBRUARY 4, 2013
[Marketing] Why We Still Fight Over Social Media and Content Marketing
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Many people still use content marketing without a clear purpose. And the same goes for social media (marketing). Let’s take content marketing, for instance. Brand marketers. Product marketers. Email marketers.
CONVERSIONATION | WEDNESDAY, SEPTEMBER 17, 2014
[Marketing] Content marketing: a customer-centric manifesto
Content marketing is not an island. It takes a customer-centric and integrated approach to succeed in content marketing. Creating business value through creating customer value using content marketing – and putting […]. Content marketing Customer experience Integrated marketing
BIZNOLOGY | TUESDAY, DECEMBER 1, 2015
[Marketing] Top online marketers on Twitter
We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Here you go: Top 248 Online Marketers on Twitter. brickmarketing — Brick Marketing. CMIContent — Content Marketing. Why discriminate. Roberts.
IT'S ALL ABOUT REVENUE | SUNDAY, DECEMBER 29, 2013
[Marketing] 3 Social Media Marketing Tips For 2014
It’s safe to say that Twitter isn’t just for discussing what you had for lunch for marketing professionals, as 93% of marketers claim to use social media for business. The rise of popularity of the picture and video-sending platform, Snapchat, indicates that pictures and videos offer an interesting future of marketing.
SALESFUSION | TUESDAY, FEBRUARY 18, 2014
[Marketing] Marketing Automation Done Right
Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
BIZNOLOGY | THURSDAY, MAY 24, 2012
[Marketing] Agile Marketing
My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to “Do It Wrong Quickly” in digital marketing. It sounds odd, but the most successful digital marketers are doing it all wrong. Or your technical team patiently explains how they don’t work that way.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 27, 2014
[Marketing] What Kind Of Marketing Superhero Are You? [Quiz]
by Amanda Batista | Tweet this Are you moving marketing mountains for your organization? You While the lack of budgets or resources can rain on any marketer’s parade, we’re seeing companies get crafty to invent the best umbrellas. Marketing isn’t just about art and science, or technology and strategy on its own. Learn more!
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 18, 2013
[Marketing] Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]
by Amanda Batista | Tweet this The influx of content, information, and education available to consumers is an astounding, evolving issue for marketers. We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success. This isn’t just arts and crafts. This is revenue reality, right?
TYPE A COMMUNICATIONS | TUESDAY, SEPTEMBER 15, 2015
[Marketing] Marketing’s Leadership Role in Driving Revenue
September 15, 2015 Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with. read more.
IT'S ALL ABOUT REVENUE | SATURDAY, OCTOBER 12, 2013
[Marketing] Which Marketing Messaging Types Resonate the Most? [CHART]
by Amanda Batista | Tweet this Finding your “sweet spot” in your marketing and advertising messaging can be challenging — particularly if you don’t have target personas and supporting segmentation strategy. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. But hey, it can happen.
B2B MARKETING INSIDER | THURSDAY, AUGUST 8, 2013
[Marketing] The New Rules Of Content Marketing
Content Marketing is hot! This has caused a fundamental change in the relationship between buyers and the B2B marketing and sales efforts competing for buyer attention. These changes have re-written the rules of content marketing. Brendan points out: B2B Marketing needs to be about pulling buyers in. Content Marketing
IT'S ALL ABOUT REVENUE | THURSDAY, APRIL 24, 2014
[Marketing] 4 Steps to Maximize Your Marketing Data
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Maintain Field Completeness. As a marketer, what fields are important to you? Sales and marketing need a plan to align their goals. Follow Cassie on Twitter @cmnh10.
VIEWPOINT | WEDNESDAY, OCTOBER 22, 2014
[Marketing] Top B2B Marketing Blogs: Key Ingredients
What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration. B2B Marketing Guest Blogs Why make the distinction?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 17, 2016
[Marketing] Use This Agenda For Your 2016 Content Marketing Plan
As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. The Content Marketing Plan (Agenda).
VIEWPOINT | TUESDAY, JULY 22, 2014
[Marketing] 2014 B2B Marketing Trends That Work
This is a standout year for B2B marketing. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. B2B Marketing
B2B MARKETING INSIDER | MONDAY, MARCH 28, 2016
[Marketing] Marketers Frustrated With Digital Advertising ROI
89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers. An overwhelming 96% reported that their digital marketing efforts lead to ad waste […]. Content Marketing
B2B MARKETING INSIDER | TUESDAY, AUGUST 6, 2013
[Marketing] Why Marketing Innovation Fails
Why does marketing innovation fail? With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Innovation happens when marketing leaders commit to it. Let me know what you think in the comments below.
CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 15, 2016
[Marketing] Landscape of Machine Intelligence Systems for Marketing
I’ll be speaking next month at the MarTech conference on How Machine Intelligence Will Really Change Marketing. This required assembling a list of marketing systems using machine intelligence, which pretty much inevitably led to the logoscape below. Few systems for marketing strategy. These include: Lots of systems. Not so.
INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 15, 2013
[Marketing] Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales
There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial sales
WEBBIQUITY | TUESDAY, MAY 12, 2015
[Marketing] How To Turn Video Marketing Into a Successful SEO Strategy
The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Here is the six-step process we use to ensure tremendous success for your next video marketing campaign. Guest post by Jason Parks. Invest in a Quality Production. Watch video }.This
WEBBIQUITY | TUESDAY, MARCH 15, 2016
[Marketing] 16 Enigmatic Business Blogging and Other Marketing Stats
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Other Marketing Stats and Facts.
BIZNOLOGY | WEDNESDAY, APRIL 20, 2016
[Marketing] Are you taking advantage of B2B marketing data?
Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. Wrong. Like this post?
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 17, 2014
[Marketing] Create Your Own Marketing Luck
Marketing organizations are increasingly being asked to demonstrate accountability and prove substantial contribution to ROI. Here are ways to Create Your Own Marketing Luck : Take these basic tips to help create your own marketing luck: 1. How do you use technology to create your own marketing luck?
GREAT B2B MARKETING | MONDAY, FEBRUARY 15, 2016
[Marketing] Crisp Sales and Marketing Execution – A Key to B2B Success
Planning is great, and having the right marketing and sales strategies in place is imperative, but it can be for […]. Marketing Strategy Sales and Marketing Marketing Execution
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 27, 2015
[Marketing] Do People Trump Content in Marketing?
Now if you live in the world of B2B marketing, you have been inundated with statistics for the last four years claiming sales is being disintermediated by today’s empowered buyer, with statistics like “57% of the buying process is complete before a buyer talks to sales” or “70% of the buying process is now digital.”
B2B LEAD BLOG | SUNDAY, MAY 31, 2015
[Marketing] Expert Interview with Glenn Gow on Marketing Technology
If you want to stay up to date on the latest in Marketing Technology, you’ll want to check in with someone like Crimson Marketing CEO Glenn Gow and his Moneyball for Marketing podcast, on which he interviews the leading marketers in the industry. Marketing Tips marketing marketing insight
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 28, 2014
[Marketing] The future of digital marketing will be built on fun
I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. So far, we have seen three distinct phases or revolutions of digital marketing. By the way, at the edge of each of these revolutions, life becomes more difficult for marketers.
WEBBIQUITY | SATURDAY, AUGUST 18, 2012
[Marketing] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). 4. Mobile Marketing. Which U.S.
DIGITAL B2B MARKETING | TUESDAY, APRIL 2, 2013
[Marketing] B2B Marketing’s Measurement Problem
It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? The problem doesn’t begin with marketing though. In short, they get the benefit of much of the work your other marketing efforts did. Sweeping up late stage contacts.
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 10, 2016
[Marketing] Why Email is Essential for Your Content Marketing Strategy
Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing. Why does content marketing deserve special treatment?
LATTICE | FRIDAY, OCTOBER 23, 2015
[Marketing] Predictive Marketing: What Really Matters
Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. All of these terms are being thrown around the marketing community with gusto. That is why at Lattice, we took it upon ourselves to understand what predictive marketing truly means to the marketers in the field.
AD YOUR COMMENT HERE | FRIDAY, DECEMBER 27, 2013
[Marketing] 2014 State of Digital Marketing Infographic
Here’s a good infographic from Webmarketing on what marketers said would be their top digital goals and challenges in the new year. 2014 State of Digital Marketing – An infographic by the team at Webmarketing123. 2013 Digital Marketing And Social Media Highlights [INFOGRAPHIC]. Awesome Digital Marketing Trends In 2014.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 2, 2013
[Marketing] Building Content Marketing Strategy – 10 Steps
As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy. Content MarketingBy Gerardo Dada. Be personal.
SYNECORE | WEDNESDAY, FEBRUARY 3, 2016
[Marketing] What is Proximity Based Marketing?
Inbound MarketingAs mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine.
B2B LEAD GENERATION BLOG | MONDAY, JUNE 23, 2014
[Marketing] Email Marketing: 3 lead nurture paths you should automate
Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. To learn more about how marketing automation impacts lead generation, you can watch the exclusive MarketingSherpa on-demand replay of “ The Marketing Automation and Autonomy Paradox.”. Path #1. Separate users from prospects. Path #2.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 15, 2013
[Marketing] Marketing Automation's Unhappy Users: Trouble in Paradise?
As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.
B2B MARKETING INSIDER | FRIDAY, JANUARY 2, 2015
[Marketing] 56 Reasons Why Content Marketing Works
Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 26, 2016
[Marketing] Marketing and the new Digital Mindset
In this new episode of The Marketing Companion, Tom Webster and I go deep on this topic and discuss what it really means to be a digital business, the importance of adopting a digital mindset and the impact on all of us as marketers. Complete Marketing Companion Episode Guide. What does it mean to be “digital?”
THE POINT | WEDNESDAY, DECEMBER 16, 2015
[Marketing] The One Marketing Automation Guide You’ll Ever Need?
Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye.
WEBBIQUITY | TUESDAY, OCTOBER 16, 2012
[Marketing] 87 More Vital Social Media Marketing Facts and Stats for 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.
BIZNOLOGY | THURSDAY, APRIL 2, 2015
[Marketing] Where is B2B data-driven marketing headed?
Data drives B2B marketing today, and it’s a fast-evolving arena. The rise of the marketing technologist. Fortunately, the young marketers coming into the profession are by now mostly “digital natives,” for whom technology is a given, and not necessarily a special skill set. Real-time marketing gets real. Like this post?
CRIMSON MARKETING | MONDAY, APRIL 27, 2015
[Marketing] The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]
As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. 51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. B2B marketers allocate approx. Digital Marketing Infographics
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 25, 2016
[Marketing] 4 Benefits Of Using Storytelling In Marketing
And just as Gunelius wrote back in 2013, “the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a […]. The post 4 Benefits Of Using Storytelling In Marketing appeared first on Marketing Insider Group. Content Marketing
INFLUITIVE B2B | TUESDAY, NOVEMBER 24, 2015
[Marketing] Quiz: What’s Your Marketing Personality Type?
Take our quiz to find out which marketing role would really suit you (based on some *incredibly* scientific questions). Content loading… Sign up for our newsletter to receive the latest advocate marketing news and best practices. Ever wonder if you’re on the right career path?
B2B MARKETING INSIDER | MONDAY, MARCH 10, 2014
[Marketing] Big Data Is Driving Content Marketing Strategy
Direct Marketer News reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. ” This puts Marketing in the driver’s seat for helping the business get ahead with strategic customer insights.
WEBBIQUITY | THURSDAY, MAY 21, 2015
[Marketing] 10 Top Marketing Thought Leaders in Social Media
If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing. But—what if you had to answer on the spot? Meghan M.
WEBBIQUITY | TUESDAY, MARCH 10, 2015
[Marketing] In B2B Marketing, Don’t Forget the Basics
Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. Social media and content marketing are now mainstream. Even mobile marketing is losing its shiny newness. Consider recent research from Chief Marketer (see below). Wearables? The Internet of Things?
B2B LEAD GENERATION BLOG | MONDAY, MARCH 11, 2013
[Marketing] Marketing Analytics: 3 steps to help Sales and Marketing improve productivity
Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. Which ones were accepted by Sales.
KOMARKETING ASSOCIATES | MONDAY, DECEMBER 14, 2015
[Marketing] What Were The Most Effective B2B Marketing Tactics of 2015?
Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.
BIZNOLOGY | THURSDAY, APRIL 21, 2016
[Marketing] Say hello to Outside-In Marketing
After a lot of effort (most of it by my co-author James Mathewson ), we’re happy to announce the availability of Outside-In Marketing , a new book that helps you use big data to drive your content marketing efforts. So, just what is outside-in marketing? You must constantly adjust your messaging to improve the odds.
B2B MARKETING INSIDER | MONDAY, APRIL 27, 2015
[Marketing] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. include the content marketing tools that allow you to determine which topics are resonating for your audience around those keywords. SEO Assessment.
THE B2B RESEARCH BLOG | MONDAY, MARCH 26, 2012
[Marketing] Email marketing: Overcoming message overload
I’ve always felt my groaning inbox bore testament to the popularity of email marketing. The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique. B2B marcomms Email marketing Marcomms effectiveness researchNow my suspicions are confirmed. .
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 1, 2013
[Marketing] A 101 in Marketing Analytics
You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. This allows marketers to see how effective marketing initiatives.
DIGITAL B2B MARKETING | TUESDAY, MAY 22, 2012
[Marketing] B2B Marketers Are Turning Away Prospects
According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. Sirius Decisions actually labels this as inbound marketing, however I use a more limited definition of inbound marketing.)
INDUSTRIAL MARKETING TODAY | TUESDAY, DECEMBER 10, 2013
[Marketing] Industrial Marketers Face ROI Challenges
Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Visit my website for more content on industrial marketing.]. Thirty-one [.]. This is only a content summary.
INBLURBS | THURSDAY, JULY 19, 2012
[Marketing] Why marketers Increase their Social Media Marketing Budgets?
Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012. Social Media Infographic.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 29, 2015
[Marketing] 8 Tips to Jump Start Your Account-based Marketing
Account-based Marketing (ABM) has descended on the marketing industry like that hot new restaurant that opens in town – everyone wants to check it out and see if it lives up to all the hype. Are your marketing messages too varied to use with all prospects? Document Your Marketing and Engagement Strategy.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 6, 2015
[Marketing] The new “liquid” model for content marketing strategy
I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. Probably not. Agree?
B2B MARKETING INSIDER | MONDAY, MARCH 3, 2014
[Marketing] 3 Traits Of Superstar Marketers
What separates the best marketers from the rest? couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Studies often confirm that the marketing mix does not reflect the way our customers navigate their buyer journey and which channels they use.
DIGITAL B2B MARKETING | TUESDAY, AUGUST 20, 2013
[Marketing] 5 Metrics Every B2B Marketer Should Track
marketing automation program. Even though reporting shows you are becoming a better marketer, it doesn’t show how marketing, overall, is progressively improving your company’s position. Unless you are Google, IBM or Oracle, there is a good chance part of your market doesn’t really know you exist.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 18, 2012
[Marketing] The Content Marketing Echo Chamber
They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” Do You Hear The Content Marketing Echo Chamber? Content MarketingSocial Media?
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 25, 2013
[Marketing] Modern Marketing Lessons From The Godfather
by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. Modern Marketers are able to shot call what’s working, because they understand how to segment, message, and leverage technology to mine the real metrics that matter. It’s a jungle out there.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 28, 2013
[Marketing] Email Marketing Benchmarks By Industry [CHART]
As always, these benchmarks are a great way to determine what is being achieved in your own vertical; but, don’t forget that some of the greatest innovative leaps are to be had by looking at trends in other industries and being the first to apply those best practices in your own marketing!
CMO ESSENTIALS | MONDAY, JUNE 29, 2015
[Marketing] Quick Reads: The Content Marketing and Marketing Automation Convergence
Content marketing and marketing automation, independently, have become ubiquitous topics in the B2B marketing community. The Case for Aligning Content Marketing and Marketing Automation: Why should more marketers be combining and aligning their content marketing and marketing automation efforts?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 13, 2014
[Marketing] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 1, 2013
[Marketing] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. think the answer is: probably not. So let’s talk a little more about them. But I digress.
B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013
[Marketing] 20 B2B Marketing Blogs You Need To Read
When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Content Marketin
BIZNOLOGY | FRIDAY, JUNE 26, 2015
[Marketing] Five B2B marketing beliefs and trends debunked
B2B is a market. The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. That’s why market segmentation is the first process needed, and is so critical to achieve marketing and sales success.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 19, 2010
[Marketing] The 4 C’s of B2B Marketing
We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix. The term “marketing mix became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Product. Price. Placement. Promotion.
KOMARKETING ASSOCIATES | FRIDAY, JUNE 8, 2012
[Marketing] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 12, 2016
[Marketing] How to Improve ROI With Marketing Automation
Marketing Automation is all the rage, which it makes it the perfect topic for this week's Friday Five - our weekly collection of five curated articles from around the web. Ways Marketing Automation Can Improve Your ROI. Marketing automation is definitely having its moment in the sun right now. Marketing Automation
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 20, 2015
[Marketing] 5 Reasons companies are bringing their marketing in house
Here’s a significant trend described in a very fine digital marketing research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. have a few thoughts about it. One
SALESFUSION | FRIDAY, JUNE 6, 2014
[Marketing] Marketing Automation Consultation
The post Marketing Automation Consultation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media
SOCIAL MARKETING FORUM | SATURDAY, AUGUST 18, 2012
[Marketing] Four Multi-Channel and Touchpoint Marketing Models
Most marketers are starting to integrate their marketing channels. While in multi-channel marketing the focus is still often on the channels, touchpoint marketing provides alternatives that revolve around individual customer and prospect touchpoints. B2B marketing touchpoint marketing touchpoints
KOMARKETING ASSOCIATES | MONDAY, SEPTEMBER 22, 2014
[Marketing] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. Ekaterina Walter (Business and Marketing Innovator). Be A Deeply Disagreeable Person.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 4, 2012
[Marketing] The 4 Mary Meeker Slides Every Marketer Should See
But for marketers, we wanted to highlight four slides in particular. For modern marketers this is a key trend. Marketers need to stay on top of it. For more marketing insight from Big Data, check out our 40 Must-See Charts for Modern Marketers. Who is Meeker? Today, Meeker provided an update to her presentation.
ACT-ON | MONDAY, APRIL 25, 2016
[Marketing] 10 Very Smart People Weigh In on How to Rethink Marketing
We reached out to ten people we think are smart and interesting, and we asked them: What does it mean to “rethink marketing?” One fundamental way to rethink marketing is to replace the notion of making an offer with the idea of delivering value. Marketing, at its core, is an information-based service. How might you do that?
B2B MARKETING INSIDER | FRIDAY, DECEMBER 19, 2014
[Marketing] Content Marketing Trend: “Micro-Content”
Gary Vaynerchuk is a digital marketing legend. Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. These video bloggers have massive followings and use them to market GrapeStory’s clients. Content Marketing By NewsCred contributor, Kylie Jane Wakefield. Vine and GrapeStory.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 22, 2011
[Marketing] Content Marketing in a Blink: The Content Grid v2 [Infographic]
by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. Because thanks to books like Content Rules by Ann Handley and CC Chapman , resources like The Content Marketing Institute , and blogs like Junta42 by Joe Pulizzi , content marketing is no longer a coltish teenager.
WEBBIQUITY | MONDAY, AUGUST 5, 2013
[Marketing] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. Marketing Charts ).
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 2, 2014
[Marketing] What’s next for digital marketing?
New from The Marketing Companion! One of my favorite activities is thinking and talking about what’s coming next and there is nobody more fun to have that kind of discussion with than Tom Webster as we take on what’s next in digital marketing. Report on the engagement and performance of your content marketing investment.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 10, 2014
[Marketing] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
by Sylvia Jensen | Tweet this Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 11, 2015
[Marketing] 12 Secrets of the Human Brain to Use in Marketing
Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
B2B MARKETING INSIDER | THURSDAY, JUNE 9, 2011
[Marketing] Will Content Strategy Save Marketing?
The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Pull back the covers of most B2B Marketing plans and you’ll find a significant amount of outbound activity working harder and harder to achieve decreasing results.
CMO ESSENTIALS | MONDAY, OCTOBER 5, 2015
[Marketing] Marketing Therapy for the Exhausted Marketer
Tell me how you feel when it comes to your marketing efforts. What do you believe to be the cause of your lingering marketing challenges? Seriously, in my new marketing survey , I’m asking you to vent about the the tangle of tools, technologies, solutions, and services that drive and support your marketing efforts. link].
INBLURBS | FRIDAY, JUNE 1, 2012
[Marketing] B2B Marketing Social Networks for more Business Leads
Social Media Marketing has been one of the successful marketing strategies for marketers and companies online in recent years. There are some major social media communities and emerging social media communities that can help business to improve their marketing strategies online. Using Facebook for b2b Viral Marketing.
IT'S ALL ABOUT REVENUE | SUNDAY, JANUARY 5, 2014
[Marketing] 3 Trigger Marketing Tips To Improve Engagement
The web as a medium is impersonal, we no longer face each other in conversation and content marketing is one of the worst offenders when it comes to being callous. Rather, it is a series of studies on what motivates people to take action – trigger marketing. What was the last marketing interaction that triggered your attention?
WRITING ON THE WEB | FRIDAY, MAY 15, 2015
[Marketing] SEO and Content Marketing: A Love Story
Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing. Content marketing offers a broader, more complete approach.
B2B MARKETING INSIDER | MONDAY, OCTOBER 12, 2015
[Marketing] My Top Content Marketing Predictions For 2016
No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. Here’s a quick review: My Previous Marketing Predictions. think I hit the right trends for change agents and forward-thinking leaders in marketing.
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 20, 2012
[Marketing] Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing
Read the whole press release here. I am excited that we have decided to join forces with Oracle upon closing because we believe that together we can accelerate the pace of modern marketing. Oracle is investing in marketing and in the cloud. But our efforts will be enhanced by the global reach, resources and capabilities of Oracle.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 26, 2010
[Marketing] Marketing, Death and Taxes
As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. First is “ Marketing Can Do Better by Umair Haque.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 29, 2011
[Marketing] The World’s Best Digital Marketing Campaigns
Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! If you love marketing as much as I do, you are going to bookmark this one and have a lot of fun with this presentation! If you can’t view this presentation within the blog, click here: The Worl’ds Best Digital Marketing Campaigns.