INDUSTRIAL MARKETING TODAY | WEDNESDAY, AUGUST 7, 2013
[Marketing] Sabotaging Industrial Marketing Hurts Sales
'What is the real purpose of industrial marketing? Visit my website for more content on industrial marketing.]. Content Marketing Measurement & Tracking Sales Strategies Analytics industrial lead generation Industrial Marketing Industrial sales IMO, the single most important [.]. This is only a content summary.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 1, 2013
[Marketing] A content marketing framework for the digital age
think he is one of the great minds and entrepreneurs in this marketing space. So I was really excited to get an advance copy of his new book, Youtility: Why Smart Marketing Is about Help Not Hype. Youtility is packed with data and examples that set forth an unsettling new path for content marketing in the digital age.
BIZNOLOGY | WEDNESDAY, JUNE 5, 2013
[Marketing] How to Measure Digital Marketing With Observer Effects
Last month, I argued that your marketing investments should not be influenced by measurement limitations. The higher you get in the marketing funnel, the harder it is to demonstrate the value of your content marketing. At base, awareness marketing content is a great branding vehicle. Observer Effects in Digital Marketing.
INDUSTRIAL MARKETING TODAY | FRIDAY, OCTOBER 14, 2011
[Marketing] What You Ought to Know About Inbound Marketing
Confused about Inbound Marketing? View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. and their success stories of inbound marketing with content. Inbound Marketing articles that I’ve published here may help to clear up some of those issues.
INDUSTRIAL MARKETING TODAY | THURSDAY, AUGUST 11, 2011
[Marketing] How Blogs Help Manufacturers Enter New Markets
They now find themselves in uncharted waters where they have to think of and appreciate marketing as something more than mere sales support. It is time to get out of your comfort zones and rethink your industrial marketing strategies and tactics if you want your company to survive and thrive. Quality over quantity).
PWB MARKETING BLOG | FRIDAY, AUGUST 5, 2011
[Marketing] Top Trends In Digital Marketing [Graphs]
Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. What trends do you see with mobile marketing?
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 25, 2012
[Marketing] It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett
by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. Hayzlett knows marketers face challenges, but his edgy argument: What’s new about that? He took some time to answer my questions about the key challenges, opportunities and mandates modern marketers face. But marketing is increasingly driven by data.
INDUSTRIAL MARKETING TODAY | THURSDAY, NOVEMBER 1, 2012
[Marketing] You Need Sherlock Holmes to Solve Industrial Marketing Mysteries
Visit my website for more content on industrial marketing.]. Industrial Marketing Strategies Industrial Marketing Industrial marketing assessments Industrial marketing consultants Marketing consultingI’m a big fan of “Whodunit” movies and TV shows. What’s the connection [.]. This is only a content summary.
LEAD VIEWS | FRIDAY, MARCH 9, 2012
[Marketing] Leveraging Pinterest for B2B Marketing: 6 Practical Tips
Source: Marketing Profs. For now, Pinterest is hugely popular with individual users, but B2C and B2B marketers are quickly realizing the potential of being part of this growing and highly engaging social property. So how can B2B companies leverage Pinterest for marketing? Source: Experian Hitwise. Source Alexa. No related posts.
IT'S ALL ABOUT REVENUE | FRIDAY, DECEMBER 30, 2011
[Marketing] 7 Resolutions B2B Marketers Shouldn’t Make
B2B marketers are no different. But while improving your marketing efforts is a laudable and necessary goal, some resolutions can lead you down a bad road when not completely thought out. Today, we spotlight 7 wholesale New Years resolutions your marketing team should avoid. We’re Going to Pass More Leads to Sales! And Twitter!
WRITING ON THE WEB | TUESDAY, DECEMBER 7, 2010
[Marketing] Emotional Marketing Makes Memories
If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can all learn to use more emotion in our content marketing. Emotional Attention + Memory = Content Marketing.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 22, 2012
[Marketing] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. The marketers joining the SiriusDecisions Summit today want more than tools. This year, Jonathan shared the four B2B marketing trends people will be chatting about. Skills. Measurement. Content.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 12, 2011
[Marketing] Social Media Marketing and Darwin: Evolution or Irrelevance
Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? Army Chief of Staff.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 24, 2012
[Marketing] Are Your Sales and Marketing Teams Really Aligned? [CHART]
by Sylvia Jensen | Tweet this What does sales and marketing alignment really mean within an organization? We discovered that the level of sales and marketing alignment we assume in the marketing automation world doesn’t always translate to all marketers. Are Your Sales and Marketing Teams Really Aligned?
DIGITAL B2B MARKETING | THURSDAY, MARCH 15, 2012
[Marketing] 5 Key Elements of Modern Inbound Marketing
Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. As inbound marketing evolves, the components also need to change. It is valuable, but it isn’t inbound marketing.
B2B LEAD GENERATION BLOG | SUNDAY, AUGUST 12, 2012
[Marketing] List Buying: 3 reasons why this tactic can be deadly for marketers
This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. Because there are marketers and sales professionals still entrenched in the ’80s. Mirman insists relationships are critical to email marketing success, and buying lists does not buy an instant relationship.
MODERN B2B MARKETING | TUESDAY, APRIL 8, 2014
[Marketing] Rise of the Marketing Platform
Marketing has changed a lot recently. But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Modern Marketing
B2B LEAD GENERATION BLOG | FRIDAY, OCTOBER 21, 2011
[Marketing] Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue
Tweet Warning: If you watch only the first few minutes of this webinar, you might get discouraged about the state of marketing today. However, if you watch the webinar through the end, you’re going to be excited about marketing’s potential for driving more revenue than ever before. But the rest will stay in marketing for nurturing.
DIGITAL B2B MARKETING | TUESDAY, MAY 22, 2012
[Marketing] B2B Marketers Are Turning Away Prospects
According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. Sirius Decisions actually labels this as inbound marketing, however I use a more limited definition of inbound marketing.) BY ND).
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 19, 2012
[Marketing] How the physics of social media could kill your marketing strategy
There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. It’s a pretty simple but important idea about the increasing demands on your content and marketing messages. Now, don’t freak out. Is that true? don’t know. flood.
INDUSTRIAL MARKETING TODAY | MONDAY, OCTOBER 1, 2012
[Marketing] What Does a Content Marketing Strategy Mean for Industrial Companies?
I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company?
SOCIAL MARKETING FORUM | FRIDAY, DECEMBER 3, 2010
[Marketing] Five Anti-Tips to Succeed in Viral Marketing
Despite all the viral marketing success stories, there is still an embarrassing number of amateur mistakes made in the average viral marketing campaign. In this post you will find five anti-tips that will help you in better planning and executing a successful viral marketing campaign.
IT'S ALL ABOUT REVENUE | WEDNESDAY, OCTOBER 19, 2011
[Marketing] 5 Reasons Thought Leadership Marketing Matters
by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. Ernst delivers counsel to CMOs and top marketers. He’s popped up on our blog before to explain why storytelling matters for B2B marketing.
LEAD VIEWS | TUESDAY, JANUARY 22, 2013
[Marketing] Consolidations in Marketing Automation Space: Implications for B2B Customers
The marketing automation industry has reached an important inflection point. Before this time, B2B marketers had been underinvesting in technology, though the reasons were manifold (lack of perceived. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
CONTENT MARKETING EXPERIENCE | SATURDAY, SEPTEMBER 14, 2013
[Marketing] Content marketing: strategy and practice in an integrated marketing context
'Content marketing is the strategic and de facto use of content in the customer-facing and marketing context. It fits in a broader picture of connected/social/digital business and marketing. The post Content marketing: strategy and practice in an integrated marketing context appeared first on Content Marketing Experience.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, DECEMBER 7, 2011
[Marketing] When the Going Gets Tough, B2B Marketers…
…fall back on tried-and-true marketing tactics that they have relied on for years. In the current tough economy, cutting edge and innovative marketing is taking a back seat to proven strategies for lead generation. Those three marketing channels received the largest allocation of the budget. See chart for details.
INDUSTRIAL MARKETING TODAY | THURSDAY, DECEMBER 1, 2011
[Marketing] Creating Digital Content for Industrial Marketing
“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Myth: Content for digital marketing is the text on your Website or blog. have to quickly shift into my explaining mode right after that. Easy, right? Not exactly.
DIGITAL B2B MARKETING | THURSDAY, JULY 25, 2013
[Marketing] 6 Cringeworthy Marketing Technology Failures
'Today’s marketing simply wouldn’t exist without marketing technology. From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. You no longer create your marketing communications. This happens: 2.
DIGITAL B2B MARKETING | SUNDAY, APRIL 22, 2012
[Marketing] B2B Sales and Marketing Integration
Danny lined up a great set of provocative questions for the group on aligning B2B sales and marketing. As always, the #B2Bchat participants shared a range of perspectives from both sales and marketing experiences. Business #B2Bchat Alignment danny hanssel Marketing SalesFollow @B2B_chat for announcements of the topic each week.
DIGITAL B2B MARKETING | TUESDAY, AUGUST 7, 2012
[Marketing] Become An Inbound Marketer Without Creating Content
Inbound marketing is all about your content, right? If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing.
DIGITAL B2B MARKETING | WEDNESDAY, MARCH 7, 2012
[Marketing] A New Definition for Inbound Marketing
Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Here are other activities that can easily masquerade as inbound marketing: Paid search?
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 13, 2012
[Marketing] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
The web and social media have forever changed the tactics of marketing. So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively attract new customers. They can sense whether marketing is spin and self interest or truth and altruism. Pull marketing seeks to have a dialogue.
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 16, 2013
[Marketing] 4 Marketing Tech Trends To Watch in 2014
Rather than let my precious wisdom go to waste*, I''ll share below what I think will be most important marketing technology trends of 2014. Marketers will have an increasing number of ways to build consolidated, multi-source customer databases without waiting for help from their IT departments. Customer Data Platforms mature.
LEAD VIEWS | TUESDAY, MAY 29, 2012
[Marketing] Should B2B Marketing Be More Visual?
Marketing has always embraced visual elements, but the information technology revolution has opened a new universe of creative possibilities and distribution channels. YouTube, Tumblr, Pinterest) to underpin marketing strategies. If you’re a B2B marketer and not thinking about these things, please begin immediately.
INDUSTRIAL MARKETING TODAY | MONDAY, JULY 16, 2012
[Marketing] The Real Value of Content Marketing for Industrial Companies
In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. According to them, that has always been a job done by sales and not marketing.
WEBBIQUITY | FRIDAY, SEPTEMBER 28, 2012
[Marketing] B2B vs. B2C Marketing
When it comes to marketing, which is easier, business to business marketing or business to consumer marketing? Business to business (B2B) is the marketing exchange between two businesses. Business to consumer (B2C) is the marketing from a business directed at consumers. Guest post by Megan Totka.
BIZNOLOGY | FRIDAY, JUNE 8, 2012
[Marketing] Facebook Offers Friendlier Business Page Tools for Marketers
It certainly feels like Facebook has been paying closer attention to the user experience needs of digital media marketers recently, with a steady stream of tools that make it easier for them to manage their business pages. That’s not to say that it isn’t right for really amazing marketing campaigns (think Skittles). Admin Panel.
BIZNOLOGY | WEDNESDAY, JANUARY 11, 2012
[Marketing] Global Social Media Marketing
My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.” I talked for 30 minutes about how to apply your social media strategy on a global scale. Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind? Image via Wikipedia.
SOCIAL MEDIA B2B | TUESDAY, SEPTEMBER 3, 2013
[Marketing] 21 Unbelievable B2B Content Marketing Statistics
'B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. Do these statistics seem to reflect the content marketing activities at your B2B company or clients? 93% of B2B Marketers create content from scratch.
BIZNOLOGY | MONDAY, NOVEMBER 19, 2012
[Marketing] 10 SEO measurements every marketer should know
SEO is about measuring website and marketing effectiveness and, with the learning, making adjustments to attract more people who take the actions you want. Here are 10 SEO measurements every marketer should know. Return on Investment (ROI) : It’s the final word on the success of any marketing campaign. Source: SEOBook ).
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 18, 2012
[Marketing] Marketing’s Reading List for 2012
A lot of folks have made New Year’s resolutions to stay more on top of developments in marketing and related fields – I know I have. In general, I think marketers intellectually know that consumers are not rational and will often make unexpected choices, but our models often assume a rational or quasi-rational consumer.
LEAD VIEWS | TUESDAY, NOVEMBER 27, 2012
[Marketing] A New Publication for Rock Star Marketers
At LeadFormix we’re fully committed to making our customers successful once they start using our marketing automation platform. B2B marketing B2B Marketing Online Marketing Automation b2b Demand Generation demand generation professional handbook demand waterfall diagram lead generation model LeadFormix marketers Sales Funnel siriusdecisions
PAUL GILLIN | THURSDAY, JUNE 24, 2010
[Marketing] How to Calculate Social Marketing ROI
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all. Market influence.
BIZNOLOGY | WEDNESDAY, MARCH 6, 2013
[Marketing] SEO for Marketing Executives
Word cloud for content marketing. It is a vital skill for every role in marketing and communications. But none of that matters if their executives don’t support and fund what I call outside-in marketing , but what most people call content marketing. What is Content Marketing? This is the Mad Men approach.
PR MEETS MARKETING | THURSDAY, FEBRUARY 4, 2010
[Marketing] Are You a Crazy Marketer
I was speaking to a friend the other day and we both joked about “Crazy Marketers.” After being in-house for four years now, I now understand why marketers may seem crazy to agencies. Are there other symptoms of a Crazy Marketer? Tags: marketing marketer If yes, give yourself 5 points. How did you score?
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 6, 2013
[Marketing] Joe Pulizzi Shares Principles of Epic Content Marketing
'by Amanda Batista | Tweet this Content Marketing isn’t just an important component of your modern marketing strategy. Check out our Q&A with Pulizzi for the scoop on his new book: “Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less.”
INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 3, 2012
[Marketing] Create a Content Series for Industrial Marketing
This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. There are many advantages to this content marketing strategy. There is also a big hidden benefit of this content marketing strategy. Happy New Year!
SOCIAL MARKETING FORUM | WEDNESDAY, AUGUST 29, 2012
[Marketing] Content Marketing Evolutions and the Essence of Successful Content
Content marketing ranks high on the agenda of most marketers. Blogging Content marketing Inbound marketing Infographics Search engine marketing Social media marketing content marketing InboundWriter succesful contentSuccesful content needs to be optimized for our goals and those of our readers.
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 26, 2013
[Marketing] 3 Best Practices That Make Online Marketing ‘Stick’ [CHART]
'by Paul Teshima | Tweet this What’s your marketing mix? Marketers are challenged to manage a variety of different tactics and channels to reach their audiences effectively. While the ‘secret sauce’ for online marketing success may differ across industries and business models, some techniques prove effective regardless.
BIZNOLOGY | THURSDAY, MARCH 14, 2013
[Marketing] Using Web Analytics and Search Marketing for Better Decision Making
Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Your analytics are essential to your initial search marketing plan and improvement plans. How leading organizations assess their search marketing.
SAZBEAN | THURSDAY, APRIL 26, 2012
[Marketing] Affiliate Marketing Tips part 3 – Future of Publishing
Sazbean is proud to bring you the final part in the Future of Publishing series on affiliate marketing (next week’s episode will be on a different topic). In this episode, Oliver Roup focuses on an advanced topic that challenges the advertising side of affiliate marketing: Affiliate fraud. Marketing
B2B LEAD GENERATION BLOG | MONDAY, MARCH 11, 2013
[Marketing] Marketing Analytics: 3 steps to help Sales and Marketing improve productivity
Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. Help her marketing team do more in less time.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 20, 2013
[Marketing] Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard
'by Eloqua | Tweet this Marketers are operating in an ever-evolving classroom. To compete for buyer’s attention, marketers are expanding their strategies to deliver more focused, compelling customer communications that can be measured, refined, and mapped back to organizational objectives. Wondering how your efforts stack up?
DIGITAL B2B MARKETING | THURSDAY, OCTOBER 4, 2012
[Marketing] Marketing’s Broken Foundation: Measurement
Analytics is the foundation for marketing driven by data and insights. When you start with bad data, you get erroneous insights and your marketing goes in the wrong direction. recent research result from ITSMA and Vision Edge Marketing is eye opening. Measurement ITSMA metrics Strategic Planning Vision Edge Marketing
INBLURBS | SATURDAY, SEPTEMBER 24, 2011
[Marketing] How to Take Advantage from Mobile Marketing & Location Based Marketing
Is mobile marketing recently a part of your inbound marketing strategy? To ignore this growing mobile marketing trend could be a very dangerous failure for your business! Did you thought about to make use of mobile apps to improve your location based marketing? That’s up by 2.2 In March, 27.3% just 3 months prior.
LEAD VIEWS | FRIDAY, SEPTEMBER 28, 2012
[Marketing] Marketing Curiosity – Martoons
B2B marketing B2B Sales business cartoons marketing curiosity martoons Sales sales forecast[[ This is a content summary only. Visit my website for full links, other content, and more! ]].
PUZZLE MARKETER | THURSDAY, JULY 26, 2012
[Marketing] Marketing Automation, Set It and Forget It
This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. Marketing automation, what is it?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 2, 2012
[Marketing] Why Crowdsourcing is the Future of Content Marketing
So if an online community can help build and launch a rocket, couldn’t it also solve your content marketing challenges? What opportunities do you see for crowd-sourcing marketing content? Crowdopolis will teach the future of crowdsourcing as it’s impacting content marketing, advertising, and technology. You can!).
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 5, 2013
[Marketing] Simplest marketing question may be the most difficult
There is a simple question I ask almost every day about any new marketing project I work on with my team. Not only will I ask my marketing team this question but I also check in with other departments such as sales, finance, and IT. I want to know what it would look like to them if a marketing effort worked. Another view.
B2B MARKETING INSIDER | MONDAY, MARCH 17, 2014
[Marketing] Content Marketing Is The Top Marketing Priority of 2014
'Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies. According to the report , Content Marketing is the top priority for 36% of marketers in 2014.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 20, 2011
[Marketing] The Rise of the Marketing Nerds
These days, he runs Worldwide Marketing for the automated travel and expense service company. And he says his kind of nerdy look at the world is exactly what B2B marketing needs. “You all need marketing nerds within your organization,” Hilton said. “Everyone here needs marketing nerds. Milton Hilton.
INDUSTRIAL MARKETING TODAY | THURSDAY, APRIL 11, 2013
[Marketing] Content Creation vs. Content Marketing – There’s a Big Difference
'Unless you’ve been living under a rock somewhere for the past couple of years, you’ve surely heard or read about the power and the popularity of content marketing by now. Visit my website for more content on industrial marketing.]. 91% [.]. This is only a content summary. Please click on the headline to read the full article.
INBLURBS | WEDNESDAY, APRIL 11, 2012
[Marketing] 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant
All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption. And which strategy should you use, which one brings the big bang for your marketing buck? Inbound marketing has been the most successful Internet marketing strategies in recent years.
PAUL GILLIN | WEDNESDAY, OCTOBER 5, 2011
[Marketing] Direct Marketing Doesn’t Have to Suck
In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Lots of direct marketers still haven’t bought into this idea. They fooled me good.
GREAT B2B MARKETING | WEDNESDAY, FEBRUARY 12, 2014
[Marketing] How To Protect Your B2B Marketing Budget
'In a recent discussion on the Chief Marketing Officer (CMO) LinkedIn network, Art Hyde asked this question: How do you keep your marketing budget from being cut by the CFO while every other line-item is untouched? There is a lot of interest about this issue in the B2B marketing community, for good reason.
B2B MARKETING INSIDER | TUESDAY, MAY 29, 2012
[Marketing] Is Influence The Moneyball of Marketing?
Is Influence the Moneyball of Marketing? He believes that influence is one of the hottest trends in social media and argues that effectiveness for marketing in the digital age comes down to the realization of influence. And And they may hold the key to achieving a measurable return on marketing. We all love a good list.
CONVERSIONATION | WEDNESDAY, SEPTEMBER 14, 2011
[Marketing] Joe Pulizzi On Content Marketing: Content Is The Essence Of Marketing
An interview with content marketing evangelist Joe Pulizzi on what makes great content and the key success and failure factors in content marketing. Last week, Joe Pulizzi and his team at Junta42 and the Content Marketing Institute, organized the first edition of Content Marketing World.
PUZZLE MARKETER | FRIDAY, AUGUST 17, 2012
[Marketing] Interesting Marketing Trends of Small Businesses [Infographic]
What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance.
LEAD VIEWS | FRIDAY, JUNE 15, 2012
[Marketing] Inbound versus Outbound Marketing: What’s the Fuss?
We are perplexed by the endless debate about whether or not inbound marketing is better than outbound marketing. Specific marketing tactics may appear in either column, depending on who’s doing the categorizing. Still others speak to active (outbound) versus passive (inbound) marketing. Industry? Target segment?
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 13, 2013
[Marketing] Four Things to Add to Your Marketing Plan
'Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Write a creative marketing persona that describes each type of customer that buys your product or service. Know your customer.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 16, 2011
[Marketing] Making Marketing Agility Cool
Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. Each year the Marketing team works hard to distill consumer insights into planning documents that will guide its programs in the months ahead. Now that’s cool.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 6, 2012
[Marketing] You have no excuse not to do content marketing
Those no longer can be excuses to avoid a content marketing plan according to blogger, author and consultant C. Content Marketing Video blogs c.c. chapman content marketing content rules social media marketingClick here if you can’t view this video interview with C.C. Chapman. Budget cuts? Low on resources? Chapman.
CK'S B2B BLOG | MONDAY, APRIL 23, 2012
[Marketing] B2B Mobile Marketing Video: "CK's Mantra For B2B Mobile Success = Better, Faster, Easier"
As I've worked to hit home during my speeches, trainings, and mobile-marketing guide on B2B mobile marketing: If you want to win mobile hearts, minds, and market share through mobile your mantra should be "Better, Faster, Easier." And for my mobile-marketing guide on The Mobile Revolution & B2B, just go here.
THE B2B RESEARCH BLOG | THURSDAY, JUNE 9, 2011
[Marketing] Top ten B2B marketing challenges
Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. It appears one of the biggest challenges then is not related to the market, but to internal politics. .
WEBBIQUITY | SATURDAY, AUGUST 18, 2012
[Marketing] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Mobile Marketing. Which U.S.
INDUSTRIAL MARKETING TODAY | MONDAY, MARCH 18, 2013
[Marketing] Content Marketing Challenges for Industrial Distributors
Industrial distributors face a unique set of challenges when it comes to content marketing. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Blogs Blogging Blogs Industrial Marketing Lead generation SEO WordPressThis is only a content summary.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 22, 2013
[Marketing] Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)
'Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems. According to the G2 figures, marketing automation users are in fact more enthusiastic about their choices than almost anyone else.
INDUSTRIAL MARKETING TODAY | THURSDAY, DECEMBER 22, 2011
[Marketing] Top 10 Industrial Marketing Posts of 2011
As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. That’s the power of inbound marketing with content. Thought Leadership: Marketing Engineering Services with Technical Articles. And now for the drum roll please….
B2BMARKETINGSMARTS | TUESDAY, JULY 13, 2010
[Marketing] 3 Great B2B Marketing Ideas I Read in (OMG) Print Media.
As the award-winning senior art director at Euro RSCG Chicago, Chris emphatically shows why B2B marketing doesn’t have to be dull. He uses ‘over the top’ creative dimensional mailers that get decision makers to interact with the marketing and say yes to a face-to-face appointment with sales. The July issue of the U.S.
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 11, 2011
[Marketing] 3 Ways to Win at Online Marketing By Becoming a Better Writer
Modern online marketing has talented writers establishing authentic relationships with audiences, effectively turning the idea of 30-second commercials and mass media messages upside down. The Content is the Marketing. This article was originally produced as part of the Real World Marketing Syllabus. Brian Clark. Write to Win.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MARCH 10, 2013
[Marketing] 10 marketing tips to help your start-up stand out at SXSW
And yet as I look at these important marketing efforts, they almost always fail. So here are few thoughts on using a tiny bit of marketing common sense to increase your odds of creating a start-up that breaks through the clutter. Don’t make this marketing investment an after-thought. Budget for professional marketing help.
BLUE FOCUS MARKETING | SUNDAY, JANUARY 23, 2011
[Marketing] “Quest For The Marketing Technologist”
“Is Marketing Talking to IT?”. The real question companies should be asking themselves isn’t, “Is marketing talking to sales?” but rather, “Is marketing talking to IT?” Or for that matter, “Is IT talking to marketing?”. Marketing – IT: Dysfunctional Behavior? IT didn’t understand marketing concepts either.
FEARLESS COMPETITOR | SATURDAY, APRIL 14, 2012
[Marketing] Slideshare: The Quiet Giant of Content Marketing
And DemandGen Report shared this article: SlideShare Scoring High Marks For ROI, Integration Among B2B Marketers. At the lead generation company and global marketing firm, Find New Customers , we are big fans of Slideshare. SlideShare Infographic: The Quiet Giant of Content Marketing. So what? It is now very mobile friendly.
BIZNOLOGY | MONDAY, OCTOBER 22, 2012
[Marketing] 10 social media metrics every marketer should know
To save you frustration, here are 10 social media metrics every marketer should know. In the Google Analytics dashboard, “Traffic Sources” tell you how people come to your website – whether it’s from “Search” (organic and paid), “Referral” (social networks and e-marketing) or “Direct.”
INDUSTRIAL MARKETING TODAY | THURSDAY, DECEMBER 15, 2011
[Marketing] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies.
DIGITAL B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Marketing] The New Sirius Decisions Waterfall (and New B2B Marketing Acronyms)
If you measure or benchmark B2B demand generation activity across sales and marketing, one of the best benchmark resources just received a major facelift and a number of improvements. Benchmark conversion rates for each source provide an additional support point for marketers moving towards inbound marketing.
DIGITAL B2B MARKETING | TUESDAY, AUGUST 20, 2013
[Marketing] 5 Metrics Every B2B Marketer Should Track
marketing automation program. Even though reporting shows you are becoming a better marketer, it doesn’t show how marketing, overall, is progressively improving your company’s position. Unless you are Google, IBM or Oracle, there is a good chance part of your market doesn’t really know you exist.
IT'S ALL ABOUT REVENUE | SATURDAY, MAY 11, 2013
[Marketing] Are Your Marketing Campaigns Socially Active? [CHART]
'by Jody Mooney | Tweet this For this week’s chart, took a look at how marketers are using apps in their marketing mix. Fueling the highest increase in adoption of apps from the Eloqua AppCloud, marketers are engaging their buyers and extending their reach through social networks by adding apps to their landing pages.
B2B LEAD GENERATION BLOG | TUESDAY, NOVEMBER 1, 2011
[Marketing] My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success
Tweet I just got back from this year’s round of MarketingSherpa B2B Summits in Boston and San Francisco, where I provided one-on-one coaching to attendees, marketers from Fortune 500 organizations, leading private companies, and emerging businesses. Frankly, I don’t know who walks away more enlightened – the marketers I was coaching or me.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 23, 2012
[Marketing] Mad Marketing TV | Changes in B2B Marketing with Paul Dunay — Mad Marketing TV Ep 13
Special Guest: Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies. During this episode, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers.
B2B MARKETING BLOG | WEDNESDAY, AUGUST 1, 2012
[Marketing] Marketing Communications Explained (with Donuts)
It is in Colton’s spirit that we use donuts to explain the many facets of B2B marketing communications. Marketing B2B Marketing Marketing communicationsCharles Caleb Colton, an English writer in the early 1800s, said that imitation is the sincerest form of flattery.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 13, 2011
[Marketing] 6 Signs You Need Marketing Automation
These are common signs that you need to go beyond batch and blast marketing, need to get sales on the same page, need a stronger lead management process – these are the signs and symptoms that your business needs marketing automation. You suffer from a “one size fits all” approach to marketing. The Remedy. The Remedy.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 30, 2013
[Marketing] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
'Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Content marketing is becoming more essential for success. Marketing team FTW!
B2B LEAD GENERATION BLOG | MONDAY, MARCH 10, 2014
[Marketing] Email Marketing: 3 simple steps for building customer personas
'Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Email Marketing: Do you test your legacy marketing? Every solution starts somewhere. Step #1.
BIZNOLOGY | FRIDAY, MARCH 8, 2013
[Marketing] Why Every Digital Marketer Needs to Watch Amanda Palmer’s TED Talk
Social media is all about relationships, which means – for better or for worse – so is digital marketing. This is why social media is the game-changer for marketing. So what did Amanda do right that we, as digital marketers, should seek to replicate? Photo credit: katypang. What are you doing with social media? single.
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 7, 2010
[Marketing] Is Multichannel Marketing Really “Dual-Channel” Marketing?
With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing. There are three critical components in any multichannel marketing campaign: Coordinating and managing multiple marketing channels.
CK'S B2B BLOG | FRIDAY, JANUARY 13, 2012
[Marketing] Mobile Marketing 101: Unique Experiences For Unique Environments
While mobile-marketing tools and strategies will differ amongst different companies; like any strategy worth its salt, there's no one-size-fits-all solution. Because in a world where our competitors are just a click away and marketing clutter abounds, we are fortunate to have audiences accessing our content. B2B Mobile Marketing
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 30, 2011
[Marketing] B2B Marketers: 10 Ways to Juice Your Facebook Fan Page
For B2B marketing professionals, Facebook can be just as bleak. Even a marketing automation provider can inspire a vibrant Facebook community. Although the presentation contains some beefy data, the intended audience is your everyday B2B marketer. It’s pretty grim when the kitchen is as quiet as the dining room. Want more?
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 27, 2011
[Marketing] The New 4 P’s of Marketing
It’s hard to name a field that has faced as much disruption and change as marketing. And for young marketers just entering the job market – or even those of us who have been here a long time – applying what you learned can be difficult when the day-to-day is topsy-turvy. Marketing today is extremely personal. Personality.
FUNNEL FOCUS | MONDAY, AUGUST 1, 2011
[Marketing] Content Marketing Strategy – Step 1: How to Perform a Content Audit
With the increased attention on content strategy and how it drives the buying process, the content audit is becoming a routine exercise for many b2b marketers. There are a ton of good resources available regarding content marketing, buying stages, and buyer personas. The Preparation. Most experts site between 3 and 8 stages. The Audit.