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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketing] 10 things you need to know NOW about OmniChannel Marketing
    If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” ” Haven’t we always wanted to do a good job with our multi-channel marketing? That’s why, increasingly, marketing = math. Super B2B Marketers.  .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Marketing] 4 Steps to Maximize Your Marketing Data
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Maintain Field Completeness.  As a marketer, what fields are important to you? Sales and marketing need a plan to align their goals. Follow Cassie on Twitter @cmnh10.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Marketing] 14 Brilliant B2B Marketing Strategy Guides
    Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 12, 2013
    [Marketing] Build some social media marketing backbone you big wuss
    I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform.
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Marketing] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. Marketing Charts ).
  • BUYEROLOGY  |  SUNDAY, FEBRUARY 12, 2012
    [Marketing] As The World Churns For CMO’s
    Their role defined by the challenge of leading their respective organization and the company as a whole into the future of marketing to the new hyper-connected and hyper-networked buyer.  The state of the new buyer has sprouted new buzz words, touted tactics, and channels all promising the chance to lift marketing up to higher levels. 
  • BIZNOLOGY  |  TUESDAY, JUNE 5, 2012
    [Marketing] Is your social media marketing about listening or talking?
    You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. I know you. It is. That person may very well be Chris-Frigging-Brogen himself! Finally, a response! Right?
  • BUYEROLOGY  |  SUNDAY, APRIL 29, 2012
    [Marketing] Can You Predict Your Ideal Scenarios For Lead Nurturing?
    Lead generation, lead nurturing, and content marketing can each be enhanced dramatically as well as integrate together on a more effective level with buyer scenario modeling.  Marketing no longer is wasting effort and content on non-applicable situations.  "Sales Checking For Leads" © All Rights Reserved Kenny Madden. Reasons.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [Marketing] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. This also makes sense: it’s a relatively new application for marketing automation and many marketers don’t do it at all or use other tools.
  • BIZNOLOGY  |  FRIDAY, MAY 8, 2015
    [Marketing] Stop trying to win the content marketing war with volume
    I’ve seen the self-satisfied look of the content marketer when discussing email marketing. So-called “inbound” marketing is deemed superior to “outbound” marketing techniques, such as email. More and more, I see content marketers falling into the same trap as email marketers.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Marketing] New Frontiers in Data Driven Marketing
    I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs. Okay, maybe not so new.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Marketing] SEO and Content Marketing: A Love Story
    Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing. Content marketing offers a broader, more complete approach.
  • B2B LEAD BLOG  |  MONDAY, MAY 4, 2015
    [Marketing] Is Twitter the Next Big Player in Big Data Marketing?
    B2B Lead Generation CMO Corner Database Marketing VP of Marketing Corner Big Data Marketing marketing insightAll the buzz around social media madness to this point has surrounded the immense revenue potential for advertising. But we forget that social media is still a toddler in terms of businesses.
  • PUZZLE MARKETER  |  FRIDAY, AUGUST 17, 2012
    [Marketing] Interesting Marketing Trends of Small Businesses [Infographic]
    What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Marketing] 12 Marketing-Takeways from the B2B Marketing Manifesto
    B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. First Doug and his team combined great content with marketing automation ( Marketo ). Be very specific. Create spin-offs.
  • THE POINT  |  TUESDAY, APRIL 22, 2014
    [Marketing] Infographic: Mobile-Friendly vs. Responsive Email Design
    It’s not hard to imagine a time, probably in the not too distant future, when all marketing emails will be responsive by default. Today, however, depending on how mobile-centric your audience is, and given the additional resources, skills, time, and cost involved in responsive design, the decision to “go responsive” isn’t a slam dunk.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 25, 2013
    [Marketing] Modern Marketing Lessons From The Godfather
    by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. Modern Marketers are able to shot call what’s working, because they understand how to segment, message, and leverage technology to mine the real metrics that matter. It’s a jungle out there.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, JANUARY 19, 2011
    [Marketing] The two biggest B2B marketing campaign essentials.
    Today’s B2B marketing directors have a long list of marketing options from which to choose: automated email marketing, direct mail lead generation, telemarketing, customer profiling, database enhancement, content creation, Web site re-designs, social media initiatives, trade shows, user conferences — the very scope boggles the mind.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 6, 2012
    [Marketing] What’s the Real ROI of Content Marketing?
    by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Paid search is largely seen as one of the most effective marketing practices so we did a side-by-side comparison.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Marketing] The Most Important B2B Marketing Metrics for CEOs
    Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. On the pipeline? On revenue? Vendors and outsourcers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 17, 2014
    [Marketing] Create Your Own Marketing Luck
    Marketing organizations are increasingly being asked to demonstrate accountability and prove substantial contribution to ROI. Here are ways to Create Your Own Marketing Luck : Take these basic tips to help create your own marketing luck: 1. How do you use technology to create your own marketing luck?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 30, 2012
    [Marketing] Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success
    This was a bit of an experiment and, sad to say, it didn’t seem terribly successful. I did weave the slides into a nice little story line – marketers know they need better technology, poor data is the root of their problem, and we know how to solve this – but even that wasn’t enough. But I didn’t look carefully at how they compare.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 6, 2014
    [Marketing] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
    Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? Marketing gives us leads? Sales and Marketing often believe they are working together, but I’ve found collaboration takes more than annual, quarterly or monthly meetings.
  • INBLURBS  |  MONDAY, JULY 18, 2011
    [Marketing] Google+ abilities of real time marketing and lead generation
    As a marketing person you can profit from this when the people visit your search listing like it with Google +1. This existing Google tools offers you as a marketer a big advantage which you should use to get seen and t get found from your target audience. Google+ launched on June 28, 2011 and had about ten million users 2 weeks later!
  • BIZNOLOGY  |  WEDNESDAY, MARCH 20, 2013
    [Marketing] The Secret of Digital Marketing? It’s All in the Details
    It’s a skill that obviously comes in handy when you are doing marketing work. But But you may have noticed that a lot of marketing and public relations content is oddly free of details. This is not an accident, nor is it an unconscious action by corporate marketers. What’s a marketer to do? Photo credit: Lawrence OP.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 23, 2012
    [Marketing] 3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”
    Marketing says “tomato”, and sales says, “Give me more leads.” Having served on both sides, I have a unique understanding of what goes on inside the head of a marketer and inside the head of a sales rep (*shudder!*) Marketing is measured on * fill in the blank *. Metrics. And therein lies the disconnect.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 17, 2014
    [Marketing] Marketing Automation Dissatisfaction: Are Users Buying the Wrong Systems?
    I took a preliminary peek at the results of the marketing automation deployment survey that VentureBeat and I have been fielding for the past few weeks. One of the rarely-spoken truths about B2B marketing automation is that a sizable minority of users – roughly one-third in most surveys – are not happy with their results.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 1, 2013
    [Marketing] A 101 in Marketing Analytics
    You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. This allows marketers to see how effective marketing initiatives.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 1, 2013
    [Marketing] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
    Marketing Looks for Mr. Right. ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. A CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing. Does every company need a VP of Marketing or Chief Marketing Officer?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Marketing] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    Whether you love her or hate her, most people would agree that Kim Kardashian effectively markets herself and her brand. After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy? B2B Social Media Marketing Impact. Kim K.’s online
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 8, 2013
    [Marketing] 7 Digital marketing trends to embrace NOW
    Content marketing or content advertising? This idea of “native advertising” or merging content and advertising is red-hot with vast implications for marketers, content creators and consumers. This trend is going mainstream and I recently visited a major ad agency that had created an influence marketing department.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 23, 2014
    [Marketing] Email Marketing: 3 lead nurture paths you should automate
    Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. To learn more about how marketing automation impacts lead generation, you can watch the exclusive MarketingSherpa on-demand replay of “ The Marketing Automation and Autonomy Paradox.”. Path #1. Separate users from prospects. Path #2.
  • ANNUITAS  |  TUESDAY, MARCH 4, 2014
    [Marketing] The Rise of the Marketing Technologist – Part 1
    Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. Consider her first point on how marketing is becoming increasingly technology-based … absolutely true, but not necessarily a good thing. It’s all so very, very true. And also so very, very problematic.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketing] Predictions for B2B digital marketing in 2013
    It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Shannon implements and manages Marketing Systems, Databases, and Social Media. Marketing automation is all about conversion-rate optimization. To start with, marketing automation provides you with better information than you’d get with a manually orchestrated campaign. Today, marketing is all about education.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 17, 2012
    [Marketing] The Marketing Skills Gap is Very Real
    by Christina Pappas | Tweet this Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the personal computer and the birth of the Internet. There’s a lesson here: The marketing skills gap is very real. Marketing isn’t a young person’s game. The numbers are ominous.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing] Marketing automation is not marketing strategy
    Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.”  Or, “Once this automation system is installed, it will take our marketing to the next level.”  Marketers sometimes see automation as a silver bullet.  This worries me. 
  • BUYEROLOGY  |  THURSDAY, APRIL 19, 2012
    [Marketing] Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.
    Marketing and sales leaders today are looking to increase their percentage of being on target when it comes to lead generation.  If they are not of the mindset to get the current rate of being off-target down, they will continue to see the same dissatisfying results.  Buyer Modeling :  For both marketing and sales, this is an important step. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 22, 2011
    [Marketing] Marketing needs to be more Adaptive!
    Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] How to Get into Hot Water With Mobile Marketing
    In their eagerness to take advantage of mobile, however, some marketers have gone a bit too far, disregarding certain best practices and legal requirements. Here are some ways to invite a lawsuit if you’re engaging in mobile marketing. All mobile marketing communication must be opt-in. Talk about a captive audience.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] 21 Vital Mobile Marketing Facts and Statistics for 2014
    Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. 1. Blackberry now accounts for just 3% of the market.  ( Heidi Cohen ). 7. Marketers spent $4.4 smartphone OS market share and 71 million tablets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Marketing] 33 Inspiring B2B digital marketing case studies
    If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. So it took some moxy to launch a content marketing strategy online.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 22, 2013
    [Marketing] Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)
    Last week’s post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation than other systems. According to the G2 figures, marketing automation users are in fact more enthusiastic about their choices than almost anyone else.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Marketing] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. Who are we speaking to?
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 9, 2012
    [Marketing] Top Challenges in B2B Content Marketing
    poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing. In his latest vlog, Jeff Ogden (the Fearless Competitor) expands on the top two challenges in content marketing. poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 11, 2014
    [Marketing] Understanding the Age Gap is Important in Digital Marketing for Industrial Companies
    If you are using digital marketing (You are, arent you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Im sure you have read many of the dire headlines about the critical skills gap in the industrial [.]
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Marketing] 4 Content Marketing Metrics Trends and Best Practices
    by Amanda Batista | Tweet this Nothing seems to brings marketers more joy (or stress) than metrics and measurement. In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 2, 2014
    [Marketing] 10 Reasons Twitter is essential to your content marketing plan
    10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. report from the epicenter of content marketing conferences. Let me know what you think. Enjoy my slides! by Barry Ricks HA!
  • LEAD VIEWS  |  FRIDAY, JUNE 15, 2012
    [Marketing] Inbound versus Outbound Marketing: What’s the Fuss?
    We are perplexed by the endless debate about whether or not inbound marketing is better than outbound marketing. Specific marketing tactics may appear in either column, depending on who’s doing the categorizing. Still others speak to active (outbound) versus passive (inbound) marketing. Industry? Target segment?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 5, 2014
    [Marketing] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. Enough of the marketing tutorial. Personalization You may market to similar types of personas, but oftentimes there is a large discrepancy in the loyalty or frequency of their purchase habits.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2011
    [Marketing] Inside The Busy Mind Of A Marketer
    by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. In a word, lots. Click on the image to download the image now.
  • INBLURBS  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] Why B2B should use Inbound Marketing to master Social Media a measureable way
    “According to research from global consulting firm Accenture , almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. But most B2B marketers are very interested to use social media to improve their business.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Marketing] Joe Pulizzi Shares Principles of Epic Content Marketing
    by Amanda Batista | Tweet this Content Marketing isn’t just an important component of your modern marketing strategy. Check out our Q&A with Pulizzi for the scoop on his new book: “Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less.”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 3, 2013
    [Marketing] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sam Boush , founder and President of Lead Lizard , a marketing automation agency in Portland, Oregon. Without a winning team in place, I do not think the best marketing automation practices are possible,” he noted. Sales and marketing must also share resources.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Marketing] What An Advocate-Centric Marketing Organization Looks Like
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. At most B2B companies, the marketing teams just keep growing and growing. Buyers begin searching for solutions — the search marketer is born.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 21, 2010
    [Marketing] Marketing Automation vs. Inbound Marketing
    If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. How manufacturers are marketing today.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 11, 2013
    [Marketing] 3 Reasons Why Responsive Email Really Matters to Marketers
    by contributor | Tweet this Today’s guest post comes courtesy of  Richard Hill , VP & Practice Lead, Marketing Automation at Oracle Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Modern Email Design”. Responsive Web Design and Email Marketing. Your emails should, too.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Marketing] The 5 Indispensable Requirements of Modern Marketing
    by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. Modern marketers need to also need to know whom buyers trust.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 2, 2014
    [Marketing] Four key marketing lessons to propel us into 2014
    What are the marketing lessons from that year that will help propel our efforts into the New Year? From Jay Baer’s  Youtility  to Brian Solis’s  What’s the Future of Business , marketing thought leaders this year have pushed marketers to create content that helps the audience and enhances the customer experience.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [Marketing] Using Content to Build Trust in B2B Marketing
    To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. B2B Marketing Content: Lure or Lasso? Tweet This! Share this on Facebook. Share this on Linkedin.
  • INBLURBS  |  WEDNESDAY, MARCH 21, 2012
    [Marketing] Why Marketers should do Brand Massaging in Real-Time
    In the past marketers have been dependent on static inflexible campaigns and surveys which took days, weeks or months before companies get an understanding of how consumers are responding to their brand messaging. To keep up with the today digital pace is a challenge which every marketer is facing by doing brand messaging. LinkedIn.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Marketing] Taking B2B Marketing Mobile: The Pitfalls and Payback
    However, before investing in mobile marketing it’s critical that you thoroughly know your funnel and your key value proposition, and how mobile can advance that,” she warns. Considering less than half of B2B marketers are embracing mobile, there is real opportunity for those who know how to strategically use it. Lockwood points out.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. think the answer is: probably not. So let’s talk a little more about them. But I digress.
  • CHRIS KOCH  |  FRIDAY, MARCH 4, 2011
    [Marketing] What the slow death of B2B publishing means for marketers
    This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. Marketers always struggle with what to do next. But if you step back and think about where the real opportunity is for B2B marketers, it is idea marketing.
  • LEAD VIEWS  |  FRIDAY, OCTOBER 12, 2012
    [Marketing] Is Outbound Marketing Still Important for Demand Generation?
    Outbound marketing (sometimes referred to sardonically as “interrupt” marketing) remains important for demand generation. Although there has been a clear shift to inbound methods due to the. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
  • INBLURBS  |  THURSDAY, JANUARY 20, 2011
    [Marketing] 7 Ways how to empower your social networking with blog commenting
    When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people. Marketing takeaway Tip: Social networking and blogging goes hand in hand to improve your business online. Do you know the marketing effectiveness of your website?
  • SOCIAL MARKETING FORUM  |  MONDAY, APRIL 4, 2011
    [Marketing] 7 Social Marketing Insights
    I've gathered 7 insights (at least I hope they're insightful) to share on social marketing. B2C marketing Brand marketing Content marketing Relationship marketing Social media marketing brand marketing relationship marketing social marketing social media marketing tips & tricks
  • CRIMSON MARKETING  |  TUESDAY, JUNE 25, 2013
    [Marketing] 3 Ways to Gain In-Depth Market Research Insights
    If you are a marketer, you need to understand everything you can about your market. To do that, you first need to understand market segmentation, competitive strategy, and overall strategy. A key component of this is market research. The market research is easy, but gaining insights from that research is difficult.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 24, 2014
    [Marketing] Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight
    But instead I’ll expand a bit on the fundamental significance of this deal – which is that it promises a serious step toward solving the fundamental problem that increasingly hobbles advanced marketing technology: lack of a solid underlying customer database. BlueKai, on the other hand, is all about the data.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2011
    [Marketing] Content Marketing in a Blink: The Content Grid v2 [Infographic]
    by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. Because thanks to books like Content Rules by Ann Handley and CC Chapman , resources like The Content Marketing Institute , and blogs like Junta42 by Joe Pulizzi , content marketing is no longer a coltish teenager.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 12, 2014
    [Marketing] 5 Tips For Creating Global Marketing and Branded Content
    Therefore Neo-Nazis are using the number 8, which means the 8 th letter in the alphabet. P&G is not the first one to drop a clanger in the marketing space. Well known is the story about Mitsubishi’s failure on introducing its SUV “Pajero” in the Latin American market. Big foul! Talking about symbols, i.e. the “o.k.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Marketing] What are the boundaries of inbound marketing?
    One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and maturity. In that entire decade, what innovation caused us to re-think marketing strategy? Is content marketing as efficient as we think?
  • FEARLESS COMPETITOR  |  MONDAY, MAY 16, 2011
    [Marketing] The Power of Story-telling in B2B Marketing
    Story-Telling is a powerful tool in B2B marketing. Since the biggest challenge in content marketing is “Producing engaging content&# according to MarketingProfs, B2B companies can take a lot from story-telling. Can B2B marketers learn to tell stories? Find New Customers | The Power of Great Story-Telling. Bowd Crowder.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 15, 2014
    [Marketing] Your checklist for “safe” Influence Marketing
    It seems like every brand is jumping on the influence marketing bandwagon … and with good reason.  72% of consumers have recommended a local business by word of mouth, and 84% of consumers trust word-of-mouth recommendations from friends and family as the most influential. By Kerry Gorgone, {grow} Contributing Columnist. Explain how.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Marketing] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. Showing up is good enough for social media marketing. While I always say that life is a marathon and not a sprint, I was wrong; life is running a few times-a-week for the rest of your life, and so is social media marketing.
  • B2B LEAD BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Marketing] 53 B2B Marketing Predictions for the New Year
    We’re cleaning up our marketing prospect house lists , updating our messaging , building both inbound and outbound content and creating a marketing mix that drives engagement and interest across channels. There will be more and more strategy created around Inbound fueling Outbound via marketing automation.
  • THE POINT  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] New Marketing Automation Buyer’s Guide Offers Valuable Advice
    TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. The fact that marketing automation technology is simpler than ever is a double-edged sword.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 28, 2013
    [Marketing] Email Marketing Benchmarks By Industry [CHART]
    As always, these benchmarks are a great way to determine what is being achieved in your own vertical; but, don’t forget that some of the greatest innovative leaps are to be had by looking at trends in other industries and  being the first to apply those best practices in your own marketing!
  • B2BMARKETINGSMARTS  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] For B2B marketing success in 2011 — start with the data.
    With a database attached to each of them, it can be very tempting for B2B marketers to just tap that data for marketing purposes. Using these non-marketing databases removes some very essential insights from the marketing process. marketing database needs to reveal the impact made by marketing in the simplest terms.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Marketing] 23 Terrific Email Marketing Guides
    Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). What worst practices or pitfalls should email marketers avoid? Find the answers to those questions and many more here almost two dozen expert guides to email marketing. ” General Email Marketing Guides.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Marketing] How to use influencer marketing to promote your book
    I will be presenting a short 15-minute live-streaming webinar today at 11:30AM Eastern Time over at GroupHigh as part of their outreach marketing virtual summit series. Barrett; Search Engine Marketing, Inc. , by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson. Paul M. Bryan Kramer.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Marketing] More New Systems Challenge the Marketing Automation Status Quo
    Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Although this approach is popular, there are others.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] The 7 Second Test for B2B Marketers
    As a B2B marketer, what can we do to measure how well we are doing in the “7 Second Test&#. Can she identify your target market? think this will open some eyes in your company and you’ll see why Simplicity is one of my “ 6 Keys to B2B Marketing Success Today.&#. That’s what grabs the audience.&#.
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Marketing] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by The Marketing Nut.
  • CONVERSIONATION  |  SATURDAY, SEPTEMBER 10, 2011
    [Marketing] The Single Most Important Success Factor of Inbound Marketing
    Inbound marketing is a ‘hot’ topic among marketers, as are its good friends content marketing, social media marketing, blog marketing and search engine marketing.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, AUGUST 30, 2011
    [Marketing] 4 Lies Marketers Tell Themselves
    Marketing’s a complicated business, and, as such, it’s easy to tell ourselves lies – whether we know it or not. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch. Got more? Let us know in comments! 1) Our customers want to be engaged, and we want to engage them.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Marketing] Marketing Technology of the Future: Beyond the Customer Data Platform
    But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. As anonymity becomes increasingly unavailable, marketers will know exactly who is receiving their advertising messages. and More on Marketing To Things. have no trouble talking about that.
  • LEAD VIEWS  |  TUESDAY, MAY 15, 2012
    [Marketing] What does Big Data mean for marketing?
    Let’s move beyond the hype to understand what this means for marketing. Marketing often had a voracious appetite for anything these initiatives could yield. So what does this mean for marketing? Marketing has always been, to a large extent, data-driven. marketing campaign responses. May be not. social media (e.g.,
  • INBLURBS  |  WEDNESDAY, APRIL 11, 2012
    [Marketing] 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant
    All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption. And which strategy should you use, which one brings the big bang for your marketing buck? Inbound marketing has been the most successful Internet marketing strategies in recent years.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Marketing] CMOs Win When High-Value Customers Are Treated Personally Online
    Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 12, 2015
    [Marketing] Content marketing personalization: know your audience
    Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Sadly, it is frequently overlooked by marketers in their rush to get the word out. Effective marketing is on the other. Content Marketing audience marketing Content marketing voc research
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Marketing] 6 Trends Highlighted at Social Media Marketing World
    by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. According to the  2014 Social Media Marketing Industry Report , 70% of marketers plan on increasing their use of visual assets this year. Marketers are turning their focus to Google+. Optimizing
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Marketing] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Distributed marketing also has its own pricing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 14, 2015
    [Marketing] The first step in social media marketing is not social media
    He had just graduated from college and was lucky enough to land a marketing job with a multi-million-dollar B2B manufacturing company in the Midwest. As the marketing manager, you have to help the business acquire customers. Sometimes the first step in social media marketing … is NOT social media! It starts with marketing.
  • ANNUITAS  |  TUESDAY, MAY 19, 2015
    [Marketing] Modern Marketing Skills
    The skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. If marketers don’t have the skills they need to be effective in their jobs, how can organizations expect the programs we run to drive revenue to be effective? Set clear goals to develop yourself.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Marketing] Mizuno running long tail outreach marketing case study
    The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. secondary effect of a long-tail blogger outreach is being able to touch thousands of people in both your current market space as well as aspirational markets for current and future growth. Outreach Marketing Virtual Summit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 2, 2014
    [Marketing] What’s next for digital marketing?
    New from The Marketing Companion! One of my favorite activities is thinking and talking about what’s coming next and there is nobody more fun to have that kind of discussion with than Tom Webster as we take on what’s next in digital marketing. Report on the engagement and performance of your content marketing investment.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Marketing] 5 Behaviors of Successful Modern Marketers
    The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and advise rather than pushy. ClickZ has published it’s own 10 Commandments of Modern Marketing , which offers some sage advice. Modern marketing is about behaviours, not just tactics. Storytelling.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Marketing] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic. Here are five ways social media marketing can be used to drive revenue. 1.
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Marketing] 14 (of the) Best Email Marketing Tips and Guides of 2014
    Though email is one of the oldest tools in the  digital marketing toolbox, it remains one of the most popular and productive. As reported here previously : • There are nine times as many marketing emails sent each year as direct mail pieces delivered by the U.S. General Email Marketing Tips and Guides. Postal Service. ”).
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