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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 16, 2012
    [Marketing] Six ways visual content marketing can blow your mind
    Why the visual marketing is happening (and what it means to you). In the tech and marketing world, it’s infographics and cartoon-based marketing campaigns that get spread just as fanatically. Visual marketing is Jedi-powerful. Visual marketing also means you have to change the way you treat language. Grrrr.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] How Dissatisfied CEOs Push Marketers into the Future
    Tweet I feel very fortunate to work with some of the world’s most progressive marketers.  Whether they’re MECLABS Research Partners or attendees at one of our Summits , these marketers are driven to prove to their leadership that their efforts drive a return on investment. The Internet has closed down old-school marketing.
  • VIEWPOINT  |  TUESDAY, APRIL 21, 2015
    [Marketing] My Favorite 'John Wayne' Thoughts for Marketers and Salespeople
    My favorites are from John Ford movies, and I think each can be adapted to the circumstances sales and marketing people face each day. Without the final step and actually talking to a prospect, billions of marketing dollars are wasted every year. My adaptation goes something like this: "Out here, a marketer settles his own problems."
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 4, 2014
    [Marketing] Reform Your Content Marketing
    And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. Fear not marketers for we are here to help guide you from this dark side where deadly sins abound. In our post last week , we talked about the first three of these deadly sins of content marketing: 1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 29, 2014
    [Marketing] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    Over the past year, Oracle Marketing Cloud has added more than 350 marketing applications and data partners to deliver the industry’s largest marketing technology ecosystem. Why are you excited about Mintigo's new integration and overall partnership with Oracle Marketing Cloud? Marketing Measurement
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Marketing] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Many people still use content marketing without a clear purpose. And the same goes for social media (marketing). Let’s take content marketing, for instance. Brand marketers. Product marketers. Email marketers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] 10 Creative Types You Need To Build A Killer Content Marketing Team
    Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. Content Marketing
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Marketing] Creating an Effective B2B Marketing Machine
    ” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. As opposed to the usual collection of marketing and sales activities, the idea of a machine is to create momentum at every part of the process that leads to a predictable and consistent flow of revenue. But you can get started now.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 9, 2014
    [Marketing] 7 Steps to Gain the Market Share You Deserve (& Sometimes Don't!)
    Similar to De Tocqueville’s famous comment, “People get the government they deserve,” I think companies get the market share they deserve based on their ability to market. They may create a terrific product and learn how to manufacture it efficiently, and yet they approach marketing as an afterthought.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [Marketing] 10 Marketing Trends for 2011
    recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  It’s surprising how many times I’ve revised it in just a month, so my top 10 predictions for next year will probably change just as quickly. Marketing analytics are red hot. Mobile marketing explodes.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Marketing] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    According to  B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America,  the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation. Content Marketing Implementation. Why B2B Companies Use Content Marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Marketing] The Missing Link Between Media and Marketing
    It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 12, 2013
    [Marketing] Content And Technology Will Define The Future of Marketing
    In the previous posts from the  Future of Marketing  series, we published insights, guidance and advice from some of the best minds in our industry. Marcus Starke predicted the rise of the  science of marketing. Ann Todd is the VP of Thought Leadership & Marketing at Kelly Services. Content Marketing #FutureOfMarketing
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Marketing] David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]
    Creating an effective marketing system for technology products requires a combination of the strategic and the tactical, the creative and the data-driven. With the limited headcount and budgets of many marketing organizations, this is easier said than done. Marketing Technology Podcasts
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [Marketing] 5 Problems with B2B Marketing…and How to Fix Them
    B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Marketing] 3 Tips to Support Relevance in Your Marketing Communications
    by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior to email subscriptions, marketers can translate their knowledge into rich, personal experiences for each and every one of their customers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 4, 2012
    [Marketing] The 4 Mary Meeker Slides Every Marketer Should See
    But for marketers, we wanted to highlight four slides in particular. For modern marketers this is a key trend. Marketers need to stay on top of it. For more marketing insight from Big Data, check out our 40 Must-See Charts for Modern Marketers. Who is Meeker? Today, Meeker provided an update to her presentation.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [Marketing] The State of B2B Lead Generation – a great infographic by BuyerZone
    The most shocking statistic is that 44% of companies don’t even know what marketing automation is. Almost 9 out of 10 don’t use marketing automation. MarketingBuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award.  Ironically, Fearless Competitor was picked #1 !)
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Marketers Ruin Good Marketing Opportunities
    Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. However, when marketing ideas initially move from early adopters to the majority of marketers, they tend to lose their luster. Early adopters have vision.
  • CONVERSIONATION  |  TUESDAY, APRIL 3, 2012
    [Marketing] Is Touchpoint Marketing the Only Marketing Left?
    Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It just took businesses a very long time to realize it, helped by what we call ‘content marketing’. Content marketing is not the only marketing left.
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Will Marketing Automation Be Free?
    Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? But the overall impact on the market will be limited.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 1, 2013
    [Marketing] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
    Marketing Looks for Mr. Right. ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. A CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing. Does every company need a VP of Marketing or Chief Marketing Officer?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Marketing] Four online marketing metrics to obsess about
    One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France. Four online marketing metrics So what does matter? It might take years for a business connection to be in a position to hire me for a marketing workshop or a speech. Four online marketing metrics.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] Four Must-Have Metrics for Marketing Measurement
    Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Marketing ROI.
  • VIEWPOINT  |  TUESDAY, MAY 20, 2014
    [Marketing] True Marketing Operations: It’s time.
    Yes, we had a CRM system, but Marketing didn’t have an automation system. I ‘shared’ the sales operations manager with the CMO because we had a good working relationship. If yesterday were today, I am sure that John, the CMO, would have a marketing operations manager equal to my sales operations manager.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Marketing] The business case for content marketing consistency
    Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. Content marketing consistency. The post The business case for content marketing consistency appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 2, 2014
    [Marketing] What’s next for digital marketing?
    New from The Marketing Companion! One of my favorite activities is thinking and talking about what’s coming next and there is nobody more fun to have that kind of discussion with than Tom Webster as we take on what’s next in digital marketing. Report on the engagement and performance of your content marketing investment.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Marketing] 5 2015 Predictions Only a B2B Marketer Would Care About
    Instead, here are my five B2B marketing predictions for 2015. 1. Predictive Marketing Goes Mainstream. Predictive marketing is already a hot space, but it hasn’t hit its mainstream stride yet as a solution for B2B marketers to segment and prioritize leads for marketing and sales. Influencers Bite Marketers.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] 5 Ways to Deal with Change for Successful Marketing
    Tweet As marketers, we deal with a lot of change. The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change. Your company needs you and your marketing leadership more than ever. Even our customer buying process has changed. But how do we do it?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 14, 2012
    [Marketing] Lead Generation: 81% of marketers use email marketing
    Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Email Marketing. Jann Mirchandani, owner and chief marketing officer, Marketing Café, added “This chart is interesting in that it shows which tactics are being used.
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] Making the Transition from Push Marketing to Pull Marketing
    You have no doubt heard of the many benefits of pull marketing, also called inbound marketing. But perhaps you face a common challenge – how to implement pull marketing without disrupting what you are doing with your push marketing model. First, let’s briefly recap the benefits of pull marketing.
  • ANNUITAS  |  TUESDAY, FEBRUARY 10, 2015
    [Marketing] Misalignment of Marketing Priorities
    In November 2014, ITSMA took a poll to gain insight into the top priorities of B2B marketers over the next two years. When looking ahead to 2016, marketers forecasted a change in these priorities with Lead Generation moving from the second most important to fifth and Understanding Buyers as the top priority as indicated by 85% of respondents.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Marketing] 5 Ways to Differentiate Your Marketing Content
    The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 3, 2015
    [Marketing] Modern Marketing Lessons From PetRelocation [Webinar]
    ” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. Seeking a way to share their unique knowledge and attentive service with a broader audience of pet owners online, PetRelocation began looking for a content marketing solution to streamline the process. Content Marketing Content Planning
  • VIEWPOINT  |  TUESDAY, JANUARY 27, 2015
    [Marketing] Time to Stop Making Sales & Marketing Excuses in 2015
    From my perspective, having interviewed hundreds of managers on SLMA Radio, and managed 20+ sales and marketing teams (interim management) through the years, it’s the excuses that drag down organizations. Lead Generation Sales & Marketing Management Excuses from both employees and managers can fill a book, and most are bogus.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 20, 2010
    [Marketing] Evaluating Marketing Automation - 10 Questions To Ask
    The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. What will our executive marketing dashboards look like? 9) Where are we going? What mistakes can be avoided? Area code?
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Is Multichannel Marketing Really “Dual-Channel” Marketing?
    With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing.  There are three critical components in any multichannel marketing campaign: Coordinating and managing multiple marketing channels.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] Marketing Engagement Lessons From The B-52s
    The band is joining us as the musical guest at Interact 2014: A Modern Marketing Experience , July 16-18 in San Francisco. We’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during. Let’s explore modern marketing's bright future! Marketing Efficiency
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Marketing] Marketing Strategy: 3 Steps to find the best tactics and results
    Cindy Humphrey advises going back to marketing basics. With more than two decades in B2B sales and marketing leadership positions, most recently at a Fortune 500 telecommunications company, Humphrey is an expert at navigating B2B’s ever-changing marketing landscape. How to make B2B marketing messages more memorable.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [Marketing] What Is The Future Of Content Marketing?
    Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year. What makes Content Marketing World so great?
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Marketing] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”? ” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 5, 2011
    [Marketing] Fascinating Event Marketing Stats
    HubSpot and Constant Contact have put together some of the more interesting statistics about event marketing: Fascinating Event Marketing Stats. View more presentations from HubSpot Internet Marketing. MarketingEvents (classes, conferences, webinars, social, etc.)
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, SEPTEMBER 3, 2012
    [Marketing] Moving On: Lessons from the B2B Marketing Trenches
    It was fun to work again as a hands-on marketer. It’s an old saw among direct marketers that the list determines most of your response rate and the offer controls for most of the rest. Again, every marketer knows this, but it’s easy to focus attention on the fascinating and complicated stage progressions (remember all that content?)
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Marketing] 14 Key Takeaways from the B2B Content Marketing Report
    The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Content marketing is not about revenue.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Marketing] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. If the rabbit hole is content marketing, then the rabbit is the search for ROI. The question about content marketing ROI is a really important one.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 18, 2013
    [Marketing] 5 Ways You Should Be Using Marketing Automation
    by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. billion by 2010, the marketing automation industry is expected to grow to $4.8 What can marketing automation actually do for you as a businessperson, as a company? Great.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 12, 2014
    [Marketing] The key to content marketing success: a well-crafted strategy
    Most of the prospective clients we talk to are already engaged in some form of content marketing. KPIs – The Road Signs of Your Content Marketing Journey. But they do give us clues as to whether the work we’re doing is likely to pay off in terms of actual sales and marketing value. That’s the good news. What Strategy?”.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 30, 2014
    [Marketing] Why B2B Marketers Must Pull Up From Boring Product Marketing
    I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Trust. Transparency. Tell it! Sociability.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 7, 2015
    [Marketing] Keith Eadie, TubeMogul CMO: Everything Marketers Want to Know about AdTech But are Afraid to Ask
    Marketing solutions like Programmatic Advertising enable brands to obtain real time data on the effect of their advertising and to automatically pivot in response. Keith Eadie is the CMO at TubeMogul and oversees corporate, digital and product marketing. Marketing Technology Podcasts
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Marketing] How High Growth Companies Use Marketing Analytics to Their Advantage
    If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. As a consequence, they’re barely able to leverage marketing technologies, if at all. holistic approach to online marketing is key.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 22, 2014
    [Marketing] The Ultimate Regift: Must-Read Marketing Advice From 18 Experts [SlideShare]
    Marketing is a unique discipline. Special marketing is often inspired by a simple idea that triggers a bigger concept, which can be challenging to find. We wanted to offer something to help ignite your passion for marketing, and spark some new ideas to refresh your relationship with customers in 2015 and beyond.
  • BIZNOLOGY  |  THURSDAY, JANUARY 17, 2013
    [Marketing] 4 Great Content Marketing Examples
    Here are a handful of very different content marketing examples worth examining. We’ve covered a lot of ground in this column over the past few months, from the importance of relationships to evaluating appropriate channels to measuring your content marketing’s effectiveness. ” Talk about great content marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] More B2B Marketing on Mad Marketing TV — The After Party
    After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Buyer personas and the importance of knowing your buyers. Visit [link] to learn more.
  • ACSELLERANT  |  THURSDAY, JULY 10, 2014
    [Marketing] B2B Marketing Needs Visual Storytellers
    Professional B2B marketers have had to reinvent themselves several times over the past 20 years. The post B2B Marketing Needs Visual Storytellers appeared first on acSellerant Visual Strategies. Business Story Marketing Visual B2B Stories Visual Storytelling SEO) that came with it Then the rise […].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 7, 2013
    [Marketing] What’s Inside the Typical Marketing Automation Portfolio? [CHART]
    by Egan Cheung | Tweet this Ever wonder what types of marketing programs your peers are running?  I did, and wanted to share the results with you.I Content Marketing : No real surprise here, these are communications inviting people to get their hands on the latest thought leadership content that you are offering.  Marketing Efficienc
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 30, 2015
    [Marketing] How Well Do You Know Marketing Data? Take Our Quiz
    Marketers have long known the importance of good data management and data cleansing. Yet we all know that, in practice, few have mastered the skills necessary to truly understand and successfully manipulate marketing data. Marketing Measurement Test your knowledge and find out how savvy you are when it comes to data lingo.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 9, 2015
    [Marketing] 5 Reasons You Need a Partner for Your B2B Content Marketing Program
    For some companies, “outsourcing” a content marketing program carries a negative connotation. However, when you use high quality partners who are good at what they do, your content marketing efforts can finally take off. B2B Online Marketing Blog Content Marketing You Aren’t a Good Writer or Editor.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 24, 2015
    [Marketing] Three marketing truths for an information dense world
    I recently gave a speech at SXSW about my new book The Content Code  and have been asked by a few people if I could re-cap it in a post. I’d like to cover three big ideas I discussed from my research that I think are essential truths for this new marketing world. 1. The economics of content marketing only derive from content that MOVES.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 22, 2013
    [Marketing] Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]
    by Amanda Batista | Tweet this This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Here are some tips on how to bring your content marketing A-game: 1. Determine your key players - Get your content marketing stakeholders to meet.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Marketing] What is Hubspot? Marketing Automation Software Series
    Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] Marketing Dashboard: Passive Discovery
    We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process. To gain an understanding of the success of your content marketing strategy, and areas for improvement, a dashboard of inbound links can be very useful.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 6, 2015
    [Marketing] Courting Your Customer: Relationship Advice for Marketers
    Automation has made it easier for marketers to distribute content, but the content itself needs more attention. Through it all, we must ensure that all marketing, regardless of channel, is delivered in a cohesive and consistent manner, with an excellent user experience, while fulfilling the objectives and KPIs of our clients.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [Marketing] 5 Fresh B2B Marketing Stats & What They Mean to You
    One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. 1. 50% of B2B Marketers Cite Referrals as Most Efficient Lead Gen Tactic ( link ).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Common Concerns With Marketing Automation: Where Do You Rank?
    Jennifer merges theoretical planning with hands-on experience as a marketing automation expert focusing on lead scoring, closed loop reporting and advanced segmentation. Follow You might have seen the most recent survey by the B2B Technology Marketing Community , which highlighted usage of marketing automation. Size matters.
  • VIEWPOINT  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] Top B2B Marketing Blogs: Key Ingredients
    What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration. B2B Marketing Guest Blogs Why make the distinction?
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Marketing] Sales and Marketing: The technology behind CRM
    However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. Marketing, Sales (and IT) alignment. The role of marketing automation. She mentioned a few areas where MA software can help Marketing: Automatically sending  large quantities of emails.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, AUGUST 30, 2011
    [Marketing] 4 Lies Marketers Tell Themselves
    Marketing’s a complicated business, and, as such, it’s easy to tell ourselves lies – whether we know it or not. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch. Got more? Let us know in comments! 1) Our customers want to be engaged, and we want to engage them.
  • SAZBEAN  |  MONDAY, MARCH 10, 2014
    [Marketing] The Need for an Internet Marketing Strategy
    Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. Understanding What to Improve Marketing tactics can always be improved. Marketing Strategy
  • BIZNOLOGY  |  THURSDAY, AUGUST 30, 2012
    [Marketing] Digital marketing requires laser focus
    Marketing has always needed focus–focus on who your best customers are and what your biggest differentiation is. Because digital marketing forces you to compete with many more companies from all over the world, it requires that you have a laser-like focus on who your target market is. Bulls Eye (Photo credit: Jens Dahlin).
  • CRIMSON MARKETING  |  FRIDAY, MAY 31, 2013
    [Marketing] #BADMarketing presented by Crimson Marketing
    You might be asking yourself, “What the heck is #BADMarketing?” It’s fairly simple – its marketing gone very, very wrong. BAD Marketing #BADMarketing Bad Marketing marketing message It’s so wrong, it needs no introduction. . Look for our #BADMarketing posts moving forward, and enjoy! .
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 15, 2013
    [Marketing] Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales
    There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial sales
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 16, 2012
    [Marketing] Content Marketing Seen As Important But Brands Slow To Act [Survey]
    Econsultancy and Outbrain recently released a  content marketing survey report  that highlights the importance content marketing but also that marketers have been slow to define their strategy. While the report costs $400, Econsultancy and Outbrain are offering this sample content marketing survey report  at no charge.
  • BIZNOLOGY  |  THURSDAY, JUNE 7, 2012
    [Marketing] Social listening drives traditional market research
    But some people still don’t believe that social media  can deliver real market research value. If you believe that social media just can’t answer your market research questions, I won’t try to convince you otherwise. Traditional market research works. Photo credit: dmhoro. It’s unprompted.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Marketing] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    The transition to a new year can be a perilous time for B2B marketing organizations. The output of these meetings can wreak havoc on the unsuspecting marketing department, especially when these types of statements are made: “Marketing underperformed last year. Why don’t we cut the marketing budget by 20 percent?”.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 8, 2012
    [Marketing] My All-Time Favorite Marketing Slogan
    ” These immortal words, enunciated by George Zimmer of The Mens Wearhouse , is my all-time favorite marketing slogan. B2B marketers can learn a lot from George. We’re honored and flattered that BuyerZone picked Fearless Competitor as the #1 B2B marketing blog for 2012. MarketingGuarantee it.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Not much.
  • BIZNOLOGY  |  THURSDAY, APRIL 4, 2013
    [Marketing] Integrating Awareness and Demand Generation Marketing
    Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising. But it is not obvious to executives who are used to interruption marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 8, 2014
    [Marketing] How Marketers Can Decipher the Data Deluge
    Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-driven decisions is a priority, many companies fail to center their overall strategy around data as a way to drive business growth. Marketing Measurement
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 10, 2010
    [Marketing] B2B Marketing Analytics
    On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. So it’s no wonder that marketers who believe in automation also want to see reports on marketing performance.
  • BIZNOLOGY  |  FRIDAY, JULY 11, 2014
    [Marketing] The importance of branding to content marketing
    Few marketers doubt the importance of a strong brand for a firm’s success. But a lot of marketers think about their brands in fewer dimensions than they ought to. But what we need to be talking about as marketers involves so much more than this. Content Marketing Brand brand image Content marketing Emotional branding
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Marketing] B2B Pull Marketing Takes the Guesswork Out of Timing
    The topic of proper timing applies in spades to the marketer or salesperson. Smart marketers understand that all prospects are not the same, and to treat them as such is dangerous and ineffective. In other words, you increase your marketing and sales efficiency in a way that generates more revenue at less cost and effort.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Marketing] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years. responsive design").
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Marketing] The Big Content Marketing Fail: How Much Content Do You Need?
    In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. We would specialize ourselves in online content (no one used the word content marketing yet). Hurray.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 5, 2014
    [Marketing] Why inbound marketing messages should be sent on a regular schedule
    When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. One of my associates told me recently about receiving a marketing text from a restaurant over a year after he had moved out of the vicinity of the restaurant. Outreach Marketing email marketing Inbound marketing
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Marketing] New Developments in B2B Loyalty Marketing
    Business marketers have much to gain from retention marketing.  Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Traditional approaches in B2B retention marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 22, 2012
    [Marketing] Marketing Lessons from Chernobyl
    I’ll be speaking about optimization this Wednesday at the Online Marketing Summit conference in Santa Clara, CA. But my imaginary pastry chefs sound a lot like stereotypical marketers: experts in a subjective field where decisions are based on taste, feel, and appearance, and progress comes through intuitive experimentation.
  • INBLURBS  |  THURSDAY, JULY 19, 2012
    [Marketing] Why marketers Increase their Social Media Marketing Budgets?
    Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012. Social Media Infographic.
  • GREAT B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Marketing] B2B Marketing: Know the Trends, Pick the Right Strategy
    What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 3, 2013
    [Marketing] 5 Tips for Creating Effective B2B Marketing Videos
    by contributor | Tweet this Today’s blog post comes courtesy of Phil Donaldson , Director of Marketing at PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. He provides marketing strategy and tactics that drive content marketing programs for companies seeking to provide value to their customers.
  • LOOPFUSE  |  WEDNESDAY, AUGUST 7, 2013
    [Marketing] A Marketing Plan for Any Business
    The same holds true for your marketing strategy.  It is important to have a map of what you are trying to accomplish, how you are going to go about doing it, and how you will know when you’ve been successful. This means explicitly stating objectives, metrics, and milestones for your marketing plan and detailing your marketing process.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Marketing] Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
    Marketers need technology to quickly and reliably predict which leads are most likely to convert. He also shares a few common use cases, including one unexpected case that can help marketers evaluate the efficacy of their individual campaigns. . Marketing Technology Podcasts
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Marketing] Elissa Fink, CMO of Tableau Software: Don’t Be Afraid of Data Marketing: How to Use Marketing Analytics to Measure Progress [Podcast]
     “Marketing is about recognizing where you are and knowing where you want to be. In a world where the importance of marketing analytics is increasingly beyond refute, it remains very difficult for many CMOs to begin making sense of incomplete and inconsistent data. Marketing Technology Podcasts It’s all about measuring progress.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Marketing] Content Curation And 12 More Content Marketing Terms Defined
    Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. Content MarketingPhoto Source.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 28, 2014
    [Marketing] Marketer’s Guide to Mobile Marketing Orchestration
    by Kaila Garrison | Tweet this It’s not exactly breaking news that the proliferation of mobile usage among essentially everyone in the free world has forever changed the world of marketing. More tools in the mobile marketing toolbox. There is no shortage of mobile-related tools for marketers to implement.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Marketing] How Big Data Helps To Personalize Marketing and Impact ROI
    Personalizing content marketing solutions is crucial to 6 in 10 marketers when it comes to their online strategy, and 54% of marketers will do whatever it takes to ensure their buyers receive a personalized web experience. . Marketers need to focus on the marketing intelligence that helps to personalize web experience.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Marketing] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Software Advice’s recently released 2014 B2B Demand Generation Benchmark report  revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [Marketing] How B2B Marketers Will Spend Their Budgets in 2014
    Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Old school marketing continues to decline. Marketing Research Marketing Strategy
  • VIEWPOINT  |  TUESDAY, APRIL 14, 2015
    [Marketing] What it Takes to be a Sales & Marketing Thought Leader [PowerViews LIVE Highlights]
    On Tuesday, March 31, 2015, Gini Dietrich and Anthony Iannarino joined me on PowerViews LIVE for a value-packed discussion on Why Thought Leadership Matters: What it Takes to be a Sales & Marketing Opinion Leader. Change the perception of HOW we market and communicate. PowerViews Sales & Marketing Management Be transparent.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] My Next Adventure In Content Marketing
    When I moved from sales into marketing, my aim was to help more customers – more than one at a time. have talked about how I believe marketing has a marketing problem. This week I am joining NewsCred , the leading content marketing platform, as their Head of Strategy. Most Marketing Stinks. Content Marketin
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Marketing] 5 Steps to Achieve Content Marketing Success [Slides]
    #ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. How are marketers re-balancing to face these challenges?
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