Page 3 of 436 Previous | Next 
  • ANNUITAS  |  TUESDAY, JUNE 2, 2015
    [Marketing] 3 Major Marketing Automation Misconceptions
    I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Marketing automation is also not a content generator-. Sounds great, right?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 21, 2013
    [Marketing] 4 Ways to Improve Your Online Marketing Funnel
    He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. well developed marketing strategy enables you to more effectively drive inbound leads to your website.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] Measuring Marketing’s Effectiveness
    And so, we measure everything – campaign effectiveness, brand investments, even the internal operations of the marketing function. But a marketing organization is a complex organism, and can be measured in an infinite number of ways – ways that might be contradictory or misleading. MLC members, read the full case here.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] Marketing Dashboard: Passive Discovery
    We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process. To gain an understanding of the success of your content marketing strategy, and areas for improvement, a dashboard of inbound links can be very useful.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] 12 Secrets of the Human Brain to Use in Marketing
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 6, 2013
    [Marketing] The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
    In this episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. With host Jeff Ogden  he shares insights from his new book, The Science of Marketing. How a blog is the center of your marketing.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Marketing] 5 Key Elements of Modern Inbound Marketing
    Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. As inbound marketing evolves, the components also need to change. It is valuable, but it isn’t inbound marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 8, 2013
    [Marketing] The New Rules Of Content Marketing
    Content Marketing is hot! This has caused a fundamental change in the relationship between buyers and the B2B marketing and sales efforts competing for buyer attention. These changes have re-written the rules of content marketing. Brendan points out: B2B Marketing needs to be about pulling buyers in. Content Marketing
  • LEAD VIEWS  |  TUESDAY, AUGUST 28, 2012
    [Marketing] 7 Habits of Highly Effective Marketers
    We want to follow up the recent tribute to Stephen Covey by sharing our thoughts about the 7 habits of highly effective marketers. 1. B2B marketing B2B Sales effective marketers marketers stephen coveyTreat the sales team like family. Generating leads and closing. [[ This is a content summary only.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 24, 2015
    [Marketing] 4 Big Data Marketing Trends to Watch This Year
    And now B2B companies are realizing that big data marketing could work with their business models as well, helping them gain greater, more accurate […]. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing marketing insight
  • BIZNOLOGY  |  THURSDAY, APRIL 19, 2012
    [Marketing] Can traditional marketers adjust to digital marketing?
    Sometimes I am making a speech and I realize that I am meeting a lot of traditional marketers–people my age (or even I admit, a little younger) who are trying to make the adjustment to digital. Many areas of life are affected, but marketing is the one I like to talk about most. In 2007, no one was marketing on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 2, 2014
    [Marketing] 10 Reasons Twitter is essential to your content marketing plan
    10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. report from the epicenter of content marketing conferences. Let me know what you think. Enjoy my slides! by Barry Ricks HA!
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, MAY 24, 2014
    [Marketing] Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors
    Convertro and Adometry both import individual-level contacts across online and offline channels and use these with other data to estimate to incremental impact of each marketing message. These announcements all illustrate the increasingly central role that data is playing in marketing technology.
  • B2B LEAD BLOG  |  SUNDAY, MAY 31, 2015
    [Marketing] Need Help Navigating Your Complex B2B Marketing Database?
    When it comes to marketing data management, there isn’t just a “right” and “wrong” way. What does it take to build a solid marketing database and then manage the complexity so that it’s actually useful to your marketing efforts? There is also bad, not-so-bad, okay, better, and best.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 5, 2011
    [Marketing] Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
    B2B Demand Generation | The Move from Outbound (Traditional) to Inbound (New) Marketing. Thanks to the Internet , marketing has evolved. outbound marketing — to learn about new products, because the web has empowered them. Another reason why inbound marketing is winning is because it costs less than traditional marketing.
  • B2BMARKETINGSMARTS  |  TUESDAY, JULY 27, 2010
    [Marketing] Bad thoughts that block B2B marketing success.
    It occurred to me then that it might be time to share this list of bad thoughts so that other B2B marketers might see the possible error of their ways. They won’t respond to direct mail marketing. With lists like this these, marketers know that they are getting full opt-in. “Our target is IT. Yikes!
  • DIRECT RESPONSE COACH  |  SATURDAY, JANUARY 5, 2013
    [Marketing] Inbound Marketing vs. Outbound Marketing
    Are you trying to decide between inbound and outbound marketing?  This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your marketing … not if you care more about solutions [.]. You don’t have to decide.  You can have them both.
  • INBLURBS  |  MONDAY, FEBRUARY 21, 2011
    [Marketing] Mobile Marketing Goes Online?
    Not so long ago marketers were excited at the prospects of a new tool: online marketing. Suddenly the whole world was connected and marketers had unleashed an animal. This posed, and still poses, considerable challenges for marketers. Enter from stage left: mobile marketing! By Alexander Gregori. Oh my gosh.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 13, 2014
    [Marketing] Marketing in the Express Lane: 14 Tips From 14 Experts
    by Amanda Batista | Tweet this The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should be leveraging to best serve our audiences. Matt Heinz of Heinz Marketing on getting your process right. Are you marketing in the express lane?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Marketing] Content Shock: Why content marketing is not a sustainable strategy
    This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. believe as marketers, we have been lulled into a false sense of security thinking that this consumption trend will continue to rise without end.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Marketing] Top Content Marketing Challenges, Benchmarks, and KPIs
    by Amanda Batista | Tweet this As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies. The survey uncovered many valuable findings to help marketers assess their strategy and performance metrics. Ensuring relevancy of content (30%).
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. Ekaterina Walter (Business and Marketing Innovator). Be A Deeply Disagreeable Person.
  • BIZNOLOGY  |  WEDNESDAY, JULY 18, 2012
    [Marketing] 15 experts define Agile Marketing
    The character pictured may or may not be an agile marketer. Faced with all of the changes in marketing over the last few years, marketers have increased pressure to produce results within shorter time frames. As a result, Agile Marketing has come into being. Here is how 15 experts define Agile Marketing. tability.
  • PAUL GILLIN  |  THURSDAY, JANUARY 6, 2011
    [Marketing] Social Marketing Hangover
    I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Social marketing is about building relationships over time.
  • CONVERSIONATION  |  FRIDAY, MARCH 30, 2012
    [Marketing] Marketers Need Return On Marketing Investment Now
    Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. Marketers are uncertain and even scared.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 27, 2015
    [Marketing] Why customer personas may be an outdated marketing technique
    ”  -   Don DeLillo. A few weeks ago here on {grow} I ran a piece by Rob Petersen explaining the value of working with “customer personas” to develop a content marketing plan. The post Why customer personas may be an outdated marketing technique appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 28, 2012
    [Marketing] Graphic: The 3 Biggest Marketing Trends of 2012
    by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. We collaborated with JESS3 to pick the 2012 marketing trends that have lasting impact, and put them together in a snackable – maybe “pinable”? Marketing Gets Back to Visuals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Marketing] Why marketing doesn’t suck
    Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Let me tell you why I am so lucky to be in marketing. Marketing did THIS?  I wanted to be part of it!  I wanted to drive growth and put people to work. How about you?
  • THE POINT  |  FRIDAY, AUGUST 22, 2014
    [Marketing] Is Marketing Automation Right for Every Company?
    For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Which begs the question: is marketing automation right for every company?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [Marketing] What Is The Future Of Content Marketing?
    Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year. What makes Content Marketing World so great?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Marketing] Link-Builders versus Content Marketers
    Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion. And shamelessness.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 3, 2012
    [Marketing] The Disjointed Problem of Content Marketing
    When I interviewed three top content marketing experts for Marketing Made Simple TV  (Joe Pulizzi, Content Marketing Institute; Jim Burns, Avitage, and Doug Kessler, Velocity Partners UK), one of them, Joe, told me about a big problem he sees, even in large firms. Joe Pulizzi. There’s no common agreement on content.
  • LEAD VIEWS  |  TUESDAY, JULY 10, 2012
    [Marketing] Three Excuses B2B Marketers Should Avoid
    Planning and forecasting are critical skills for B2B marketers. Here are three excuses we think marketers should never use. Good marketers know that refinement through ongoing experimentation is critical for success. Related posts: 4 Things B2B Marketers Should Focus on in 2012 2012 is almost here and as I prepare myself to.
  • BIZNOLOGY  |  MONDAY, OCTOBER 28, 2013
    [Marketing] Where to Get an Education in B2B Content Marketing
    I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it.  Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along.  But this is the one to acquire for your marketing library, for two reasons.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Marketing] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard. Social media marketing is new.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] 12 Quick Content Marketing Tips and Trends
    The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Including hot key words and being snarky (i.e., Email or call at (781) 599 3262 to learn more.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2011
    [Marketing] Content Marketing in a Blink: The Content Grid v2 [Infographic]
    by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. Because thanks to books like Content Rules by Ann Handley and CC Chapman , resources like The Content Marketing Institute , and blogs like Junta42 by Joe Pulizzi , content marketing is no longer a coltish teenager.
  • INBLURBS  |  MONDAY, JULY 11, 2011
    [Marketing] Attract your buyer persona with article marketing to generate more business leads
    Article marketing or we can say content marketing is a very interesting way to attract customers online. Article marketing is a great way to generate business leads for your businesses. How Article marketing works for your business. How to promote your business using Article marketing. Tweet this on Twitter! =.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 19, 2013
    [Marketing] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
    B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. The study suggested however that the emulation of B2C marketing practices by their B2B counterparts may go beyond ecommerce, however. That may be changing. Yes and no.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Marketing] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years. responsive design").
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Marketing] Remember LinkedIn for social media marketing
    Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. And, even if your job is not in sales, business development, or business to business marketing, there’s a lot going on on LinkedIn you’ll surely want to spend some serious time exploring. Download the LinkedIn App.
  • INBLURBS  |  SATURDAY, AUGUST 11, 2012
    [Marketing] Marketing with VIDEO CONFERENCING / WEBINARS
    Companies continue to look for additional creative marketing platforms. · ‘Old school’ marketing is no longer effective. This could be perceived as an adjunct marketing platform, or an additional marketing tool to what you already have in place. MARKET RESEARCH. This technology can change the world ! Share ideas.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 29, 2013
    [Marketing] B2B Marketing: 3 reasons for adopting video content into your marketing mix
    Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Human Touch: 8 Questions to Steer Your Marketing Priorities. Content Marketing content marketing lead generation marketing insights marketing strategy multichannel SEO video content
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 15, 2015
    [Marketing] Modern Marketing Essentials Guide To Social Marketing (eBook)
    Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. To help marketers better navigate the sea of social change, we’ve put together this Essentials Guide based on 5 Pillars of Social Marketing: Listening. Marketing Communications. Engagement.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 27, 2013
    [Marketing] 10 Tips to Help You Become a ‘Superhero’ Marketer
    by Amanda Batista | Tweet this In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively. So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 15, 2011
    [Marketing] Marketers Do a Bad Job Selecting Marketing Automation Systems
    I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To replay the Webinar, click here.) If you’re wondering how many companies actually commit those sins, the sad answer is: a lot. 66% of buyers base their selection process on meetings within marketing. But they’re not.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 1, 2013
    [Marketing] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
    Marketing Looks for Mr. Right. ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. A CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing. Does every company need a VP of Marketing or Chief Marketing Officer?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 15, 2013
    [Marketing] Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales
    There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial sales
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Marketing] What the growth of inside sales means to B2B marketers
    Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face.  It strikes me that this development bears enormous implications for B2B marketers. Community.  Reasons to call.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 24, 2015
    [Marketing] Three marketing truths for an information dense world
    I recently gave a speech at SXSW about my new book The Content Code  and have been asked by a few people if I could re-cap it in a post. I’d like to cover three big ideas I discussed from my research that I think are essential truths for this new marketing world. 1. The economics of content marketing only derive from content that MOVES.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 30, 2015
    [Marketing] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
    A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users. This suggests that marketers who must prioritize their spending will make other investments first.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Marketing] Seven Ugly Truths About Content Marketing
    by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation. Content Marketing So where to start?
  • BIZNOLOGY  |  MONDAY, APRIL 1, 2013
    [Marketing] Does brand marketing still matter in the digital age?
    Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. Digital marketing, in fact, is way more about marketing than about digital.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Marketing] 5 Behaviors of Successful Modern Marketers
    The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and advise rather than pushy. ClickZ has published it’s own 10 Commandments of Modern Marketing , which offers some sage advice. Modern marketing is about behaviours, not just tactics. Storytelling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 24, 2013
    [Marketing] What comes after content marketing? Here are four ideas.
    I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social media marketing , to Coke’s bold vision for a content-based marketing strategy. Are content marketers the new snake oil shills? Radical trust.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 24, 2009
    [Marketing] Marketing Automation and B2B Marketing Predictions for 2010
    Marketers who think this way, and truly work to provide valuable information to their audience, will do well. 2) Relationships, Education, and Nurturing: The trend in data becoming free (prediction 1) will work in parallel with a trend in information, of relevance to buyers, being expected to be free. Sort of. What do you think?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketing] 11 B2B Marketing Predictions for 2011
    Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! It’s all based on Facebook’s algorithm called EdgeRank.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 22, 2014
    [Marketing] Top Marketing Predictions For 2015
    Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2013 Marketing Predictions  included bets that content marketing conversations would mature. My Top Marketing Predictions For 2015. 2015’s Top Marketing Trends.
  • ANNUITAS  |  THURSDAY, NOVEMBER 13, 2014
    [Marketing] A Call for Marketing Enablement
    Among the many insights that came from the study, there were two in particular that stood out from the others in terms of the ability for B2B marketers to perform at a high level within their roles. When asked the “Rate the skill set of the marketing personnel in terms of executing their Demand Generation Strategy”, only 7.5% Only 2.8%
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Marketing] How to Organize a Digital Marketing Team – Lessons from Hubspot
    Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” They’ve grown extemely fast.
  • BIZNOLOGY  |  THURSDAY, JUNE 7, 2012
    [Marketing] Social listening drives traditional market research
    But some people still don’t believe that social media  can deliver real market research value. If you believe that social media just can’t answer your market research questions, I won’t try to convince you otherwise. Traditional market research works. Photo credit: dmhoro. It’s unprompted.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing] The Marketing Technologist: Time has Come!
    Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Marketing] 3 Social Media Marketing Tips For 2014
    It’s safe to say that Twitter isn’t just for discussing what you had for lunch for marketing professionals, as 93% of marketers claim to use social media for business.   The rise of popularity of the picture and video-sending platform, Snapchat, indicates that pictures and videos offer an interesting future of marketing.
  • LEAD VIEWS  |  THURSDAY, OCTOBER 18, 2012
    [Marketing] Marketing Automation Predictions for 2013
    Sirius Decisions’ Six 2013 Predictions for Marketing Automation makes interesting predictions for the marketing automation space in 2013. B2B marketing B2B Sales Future trends Marketing Automation callidus cloud cta buttons dynamic content exacttarget predictions sirius decisionsagree with several of Jay’s points.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 4, 2014
    [Marketing] The 5 hottest marketing jobs in a digital age
    How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes: 1. The next marketer I hire would probably be a statistician. Alternative media.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 6, 2011
    [Marketing] Developing an Integrated Content Marketing Strategy that Works – Guest Post
    B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Full bio follows the post.). Online.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Marketing] Marketing Automation: Lessons from 4 case studies
    Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Marketing] 5 Insightful B2B Content Marketing Strategy Videos
    Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. Relevance, Resources, Relationships: How to Create a B2B Content Marketing Strategy. Enjoy!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 26, 2013
    [Marketing] Storytelling in Industrial Content Marketing
    If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 28, 2013
    [Marketing] 10 reasons why Twitter is content marketing’s best friend
    ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. Twitter as ignition point. As you.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Marketing] Inbound Marketing vs Outbound Marketing: The Real Difference
    Outbound marketing is about interruption. Inbound marketing is about discovery. So why is inbound marketing a better way to market? Outbound Marketing Outbound marketing interrupts what you are doing and asks you to change. In inbound marketing, discovering your content is natural. But so what?
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Marketing] Are you a social media marketing trapper?
    I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Social Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 14, 2012
    [Marketing] Why Digital Marketers Need to Get More Personal
    As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype. What does personalization really mean?
  • LEAD VIEWS  |  FRIDAY, OCTOBER 5, 2012
    [Marketing] Sales and Marketing Alignment – Martoons
    Sales – Marketing Alignment business cartoons marketing martoons Sales[[ This is a content summary only. Visit my website for full links, other content, and more! ]].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 28, 2013
    [Marketing] Email Marketing Benchmarks By Industry [CHART]
    As always, these benchmarks are a great way to determine what is being achieved in your own vertical; but, don’t forget that some of the greatest innovative leaps are to be had by looking at trends in other industries and  being the first to apply those best practices in your own marketing!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] What Moneyball Teaches Digital Marketers About Winning
    Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. “Adapt or Die” – Billy Beane.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, DECEMBER 10, 2012
    [Marketing] Are Manufacturers Turning a Deaf Ear to Content Marketing?
    Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. Visit my website for more content on industrial marketing.]. This is only a content summary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 30, 2015
    [Marketing] Why Americans are secretly furious with marketers
    If you read through one piece of research this year it might just be a new report from the University of Pennsylvania on marketers, consumers, and privacy. The research is important not just for its surprising revelations about privacy but also for its unapologetic scolding of the way marketers have been mis-leading their customers.
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Marketing] Content Marketing: Goals, Issues, Strategies
    I’ve been thinking about all this content marketing we’ve been exposed to lately.  Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be. Content Marketing StrategyPay-Per-Click: Ads. Yes it’s a challenge.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Marketing] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Image credit: KISSmetrics. Thank goodness!).”
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] Social Media Marketing and Darwin: Evolution or Irrelevance
    Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? Army Chief of Staff.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Marketing] Driving Engagement and Conversion with Marketing Apps
    So you’ve bought the latest new marketing roadster with high-tech features. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion. ” —Jessica Davis, Marketing Operations Manager, Avalara.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Marketing] Content Marketing Objectives And KPIs
    Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. What are the right objectives and KPIs for content marketing? Marketing is a conversation.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 14, 2013
    [Marketing] Meet new Marketing Made Simple TV guests!
    Jeff Ogden, Creator and Host of Marketing Made Simple TV is proud to announce a couple of upcoming show guests on Marketing Made Simple TV, the popular and highly syndicated TV on the Web show. Always looking to bring you the most brilliant marketers on Earth! This is the fifth marketing services firm he’s started or managed.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Marketing] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.
  • THE EFFECTIVE MARKETER  |  SUNDAY, AUGUST 10, 2014
    [Marketing] What Marketing Org Charts Tell You About The Business
    Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. marketing org chart can give you clues about how a company goes to market. The Right Marketing Structure.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 7, 2015
    [Marketing] Does Future Marketing Technology Require Perfect Data?
    Marketers and the technologists who support them need both the ideal vision of how things would work in a world of perfect data (which isn’t the same as a perfect world!) adtech data quality internet of things madtech marketing technology martechBut a quick look at today’s data shows that is far from true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Marketing] Why content marketing is a “do-over” for social media
    My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 9, 2011
    [Marketing] Top ten B2B marketing challenges
    Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. See the LinkedIn B2B Marketing discussion. love this question for two reasons.  Differentiation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 20, 2012
    [Marketing] Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing
    Read the whole press release here. I am excited that we have decided to join forces with Oracle upon closing because we believe that together we can accelerate the pace of modern marketing. Oracle is investing in marketing and in the cloud. But our efforts will be enhanced by the global reach, resources and capabilities of Oracle.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 23, 2014
    [Marketing] Email Marketing: 3 lead nurture paths you should automate
    Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. To learn more about how marketing automation impacts lead generation, you can watch the exclusive MarketingSherpa on-demand replay of “ The Marketing Automation and Autonomy Paradox.”. Path #1. Separate users from prospects. Path #2.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Is Multichannel Marketing Really “Dual-Channel” Marketing?
    With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing.  There are three critical components in any multichannel marketing campaign: Coordinating and managing multiple marketing channels.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. think the answer is: probably not. So let’s talk a little more about them. But I digress.
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Marketing] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Long Live Content Marketing by Rebelations.
  • LOOPFUSE  |  THURSDAY, AUGUST 1, 2013
    [Marketing] Marketing automation is core to an agile marketing plan
    Agile marketing is all about speed, responsiveness, measurement, and constant iteration to find, attract, close, and retain customers.  That’s much easier to say than to do as many companies struggle with simple A/B testing approaches and work to truly quantify their annual marketing plan.
  • CRIMSON MARKETING  |  MONDAY, APRIL 27, 2015
    [Marketing] The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]
    As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. 51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. B2B marketers allocate approx. Digital Marketing Infographics
  • VISIONEDGE  |  MONDAY, APRIL 14, 2014
    [Marketing] Free Benchmarking–Does Your Marketing Measure Up?
    Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. We know this can be expensive—even a small benchmarking study for marketing typically takes at least $20,000.
  • MARKETING FINGER  |  THURSDAY, JUNE 2, 2011
    [Marketing] Marketing to Influencers [#B2Bchat]
    As marketers, we understand value of word of mouth. In our upcoming episode of #B2Bchat , we’ll look at B2B marketing as it relates to influence and word of mouth. Eastern where we dive into the topic of Marketing to Influencers! b2b marketing #B2Bchat influencer marketing word of mouthQuestions will include: Q.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 13, 2012
    [Marketing] The Goal of Marketing – Trust
    We can talk about integrated marketing, social media and content marketing till the cows come home. What marketing is really all about, boiled down to its very essence is this: Earn the Trust of Prospective Buyers. believe when we embrace the need to earn trust, we can re-think how we do marketing in the first place.
  • MI6 MARKETING AGENCY  |  THURSDAY, NOVEMBER 18, 2010
    [Marketing] Twitter for B2B Marketing
    Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. This chat session was about Twitter for B2B Marketing. It is valuable to every marketing plan.
<< 1 2 3 4 5 ... 435 436 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...