SAZBEAN | MONDAY, MARCH 10, 2014
[Marketing] The Need for an Internet Marketing Strategy
'Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. Understanding What to Improve Marketing tactics can always be improved. Marketing Strategy
GREAT B2B MARKETING | TUESDAY, JANUARY 3, 2012
[Marketing] A Dozen B2B Marketing Mantras for 2012
The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. Focus on the three marketing measurements that probably matter most to your organization: boosting awareness, generating leads and driving revenue. Technorati Tags: B2B Marketing , Marketing , Marketing Strategy.
MARKETING GENIUS BLOG | MONDAY, AUGUST 9, 2010
[Marketing] Monday Marketing Term: Workflow
For marketers a “workflow”is a sequence of steps that are set up to implement specific drip marketing or triggered event marketing campaigns to prospects and customers based upon their previous actions. Simple marketing workflow. Tags: Genius.com Marketing Terms genius.com Marketing Automation Tweet This!
B2B MARKETING INSIDER | MONDAY, JANUARY 26, 2015
[Marketing] The Best Marketing Conferences Of 2015
'In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.
DIGITAL BODY LANGUAGE | THURSDAY, NOVEMBER 19, 2009
[Marketing] Predicting Revenue through the Marketing Funnel
With a buying funnel modeled from the top of the funnel, however, it is possible to begin understanding whether there is enough in the marketing funnel to support the desired and planned revenue goals. With an 80% acceptance rate, this means marketing needs to create 3125 MQLs.
BIZNOLOGY | THURSDAY, NOVEMBER 20, 2014
[Marketing] Let the market view in
'There have always been marketers who rely on subjective data and unsubstantiated hypotheses. Marketers can be overly swayed by hype and the latest “shiny new object.” In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world. Like this post?
GREAT B2B MARKETING | TUESDAY, APRIL 1, 2014
[Marketing] The Pros and Cons of Competitive Marketing
'As a B2B marketing outsource provider, our clients sometimes ask about the advisability of running a competitive marketing campaign. While every situation is different, here are five criteria that indicate a competitive marketing program has a good chance of success. You competitor is better known. You make it easy to switch.
VISIONEDGE | MONDAY, APRIL 14, 2014
[Marketing] Free Benchmarking–Does Your Marketing Measure Up?
'Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. We know this can be expensive—even a small benchmarking study for marketing typically takes at least $20,000.
B2B MARKETING INSIDER | MONDAY, MAY 5, 2014
[Marketing] Top 50 Content Marketing Thought Leaders
As many of you know, I am a big fan of influencer marketing. So in seeking to find out who is influential on B2B Marketing, I published my own imperfect list of the Top 50 B2B Marketing Influencers on Twitter. I also reached out to many of the great minds in marketing and asked them to predict the future of marketing.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 1, 2013
[Marketing] A 101 in Marketing Analytics
You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. This allows marketers to see how effective marketing initiatives.
ANYTHING GOES MARKETING | THURSDAY, APRIL 11, 2013
[Marketing] Advocate Marketing: An Introduction
'Very recently I made the decision to shift to a different aspect of marketing that involves mobilizing your biggest fans or your advocates. This was a bigger shift then I thought it would be after specializing in marketing automation for almost eight years. To summarize this concept of advocate marketing, it.
FIFTH GEAR ANALYTICS | FRIDAY, SEPTEMBER 17, 2010
[Marketing] Tip: Address Unified Marketing Technology Solutions Now.
In a previous post , we discussed unifying and imbedding marketing data and analytics into business functions for greater business value. If we take another page from its foundation, it might provide insight on how to currently address broader more dynamic marketing technology solutions. Mike Fuqua. Tweet This! Share this on Facebook.
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 20, 2014
[Marketing] 4 Attributes of Your Next Content Marketing Superstar
He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. Content Marketing
MARKETING GENIUS BLOG | MONDAY, JULY 19, 2010
[Marketing] Monday Marketing Term: CAN-SPAM
CAN-SPAM is an acronym for the bill: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. Tags: Email Marketing Genius.com Marketing Terms CAN-SPAM is the law that establishes national standards and enforcement practices for the sending of commercial email. Tweet This! Share this on LinkedIn.
FEARLESS COMPETITOR | MONDAY, DECEMBER 13, 2010
[Marketing] 16 Marketing Terms to Ban in 2011
A good friend, Paul Dunay, who writes the popular blog Buzz Marketing for Technology once told me that B2B marketers are in an “Arms Race around Content. This means that companies are one-upping each other on content.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 23, 2010
[Marketing] Going Mobile with B2B Marketing
As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery and to me when you have a market of 3.3 Related posts: Why is Google Scared and What it means for B2B Marketing! Tweet This!
BIZNOLOGY | MONDAY, MARCH 4, 2013
[Marketing] Search Marketing by the Numbers
had signed to do a corporate training session on search marketing. They insisted that they didn’t measure any of their marketing and that it wasn’t their responsibility. mean, it wouldn’t have been hard to teach search marketing and just leave out all the number parts. Search marketing, of course.
MODERN B2B MARKETING | FRIDAY, JUNE 14, 2013
[Marketing] Get More out of your Marketing Automation with Interactive Content
'Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it? It may be marketer defined content or it might, in the case of a photo contest, be user generated.
B2B MARKETING INSIDER | THURSDAY, JULY 10, 2014
[Marketing] Content Marketing? Just Deliver Content People Want
'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? One thing that I find really rewarding is seeing a young professional, with a ton of talent, and the courage to participate in the conversations we are all having around the changing nature of marketing.
CLIFF ALLEN ON MARKETING | FRIDAY, JULY 17, 2009
[Marketing] Turning Marketing Strategy into Marketing Program Plans
Every good strategic marketing plan includes two elements: strategic direction and plans for moving the company in the new direction. After you have developed your strategic marketing direction , it's time to develop strategies for each of your major marketing functions. How to use a marketing strategy mind map.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 13, 2014
[Marketing] The Modern Marketer’s Guide to Connected Customer Journeys [eBook]
It’s a simple consideration for marketers, really. Oracle Marketing Cloud partnered with marketingfinder.co.uk to conduct a survey exploring how marketers are adapting to this new age of the customer and the challenges they face. Marketing Efficiency
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 30, 2010
[Marketing] Four Must-Have Metrics for Marketing Measurement
Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Marketing ROI.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 14, 2014
[Marketing] What Makes a Good Marketing Platform? Rules for Platformality
Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. But, to my mind, a real marketing platform needs more than just an app store and a published API. marketing platforms marketing technology platformality
GREAT B2B MARKETING | MONDAY, FEBRUARY 9, 2015
[Marketing] In B2B Marketing, Everything Counts
So how does this lesson apply to B2B marketing? If you want to show the world that you are an expert in your market space, share relevant content with your website and social media audience. B2B Marketing Competitive Marketing Competitors Marketing Glad you asked! Be professional. Be articulate. Be accurate.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 24, 2013
[Marketing] The 3 Goals For Your Content Marketing
'What are the goals for your content marketing efforts? But every content marketing program should have the same goals: Reach. The answer is content marketing. reject any notion that content marketing shouldn’t demonstrate a return on investment. Content Marketing The answer may not always be simple. Reach.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 18, 2012
[Marketing] The Content Marketing Echo Chamber
They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” Do You Hear The Content Marketing Echo Chamber? Content MarketingSocial Media?
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 2, 2014
[Marketing] Modern Marketing Essentials Guide to Content Marketing [New eBook]
'It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’re excited to launch the first in a new eBook series, the Modern Marketing Essentials Guides. Content Marketing We’ve got you covered.
DIGITAL BODY LANGUAGE | THURSDAY, AUGUST 13, 2009
[Marketing] What is B2B Marketing?
What exactly defines Business to Business (B2B) Marketing? It’s an interesting question, as marketing is a discipline that is common across both business to consumer (B2C) and business to business (B2B) organizations. It’s worth exploring what B2B marketing entails.
THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 9, 2012
[Marketing] When Inbound Marketing Goes Wrong
The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 19, 2012
[Marketing] How Content Marketing Works on Pinterest
So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? Time-Saving Tips for Social Media Marketing.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 19, 2010
[Marketing] The 4 C’s of B2B Marketing
We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix. The term “marketing mix became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Product. Price. Placement. Promotion.
BIZNOLOGY | MONDAY, JUNE 11, 2012
[Marketing] Content Marketing: It’s Not What You Know, It’s Who You Know
One of the great keys to success in content marketing is knowing your audience. In last month’s column, we talked about the basics of content marketing. Just about any content marketing discussion starts with the audience. Internet Marketing Content marketingPhoto credit: zoetnet. Know Your Audience.
FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
[Marketing] The State of B2B Lead Generation – a great infographic by BuyerZone
The most shocking statistic is that 44% of companies don’t even know what marketing automation is. Almost 9 out of 10 don’t use marketing automation. MarketingBuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award. Ironically, Fearless Competitor was picked #1 !)
B2BMARKETINGSMARTS | MONDAY, JULY 18, 2011
[Marketing] 14 ways B2B marketers can establish credibility.
First, on Jim’s Marketing Blog, I discovered Jim Connolly’s “Are you ready, willing and able? 14 ways B2B marketers can establish credibility. B2B Marketing Messaging B2B Marketing Business Communications Credibility Marketing Communicatons Marketing Messages TestimonialsThen show me!
CUSTOMER EXPERIENCE MATRIX | SATURDAY, DECEMBER 13, 2014
[Marketing] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 5, 2010
[Marketing] Marketing Dashboard: Passive Discovery
We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process. To gain an understanding of the success of your content marketing strategy, and areas for improvement, a dashboard of inbound links can be very useful.
CRIMSON MARKETING | WEDNESDAY, JUNE 4, 2014
[Marketing] Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]
The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. Marketing Technology Podcasts
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 9, 2015
[Marketing] 5 Trends Driving The Marketing Cloud Revolution
'Editor’s Note: Today’s post comes courtesy of John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner. Big data and marketing clouds require modern marketers to further embrace analytics. Digital Marketing
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 28, 2014
[Marketing] The future of digital marketing will be built on fun
'I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. So far, we have seen three distinct phases or revolutions of digital marketing. By the way, at the edge of each of these revolutions, life becomes more difficult for marketers.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 12, 2014
[Marketing] 4 Dimensions of Effective B2B Marketing Plans
'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Today marketers also invest heavily in technology to drive their tactics.
NUSPARK | SUNDAY, JANUARY 2, 2011
[Marketing] 2011 Marketing Resolutions to Consider
For b2b marketers, think about your target audiences, and continue to understand how they research products. Marketing StrategyWelcome to 2011. Everyone seems to be doing their list of resolutions. This is a good time to think about your goals for 2011. Have you done any business resolutions? Perhaps the list below can help: 1.
MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 15, 2011
[Marketing] 5 B2B Marketing Trends for 2012
As we read the tea leaves in the survey results, here are our thoughts on what’s creeping into (or storming) the B2B marketing consciousness for 2012. Marketers are grappling with what kinds of customer data are most important to collect and how to make hay out of the data. Content Marketing Hits the Breaking Point. Disruption.
CONVERSIONATION | WEDNESDAY, JUNE 8, 2011
[Marketing] Inbound Marketing versus Outbound Marketing: a Pointless Debate
Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound perspective. Outbound marketing is basically [.]. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketing
DIGITAL BODY LANGUAGE | WEDNESDAY, AUGUST 19, 2009
[Marketing] Marketing Automation Reliability
In selecting marketing automation software, there are considerations that go well beyond features and functionality. Engineering with Eloqua talks about what he would look at if investigating a marketing automation or demand generation software investment. In this short but information-packed video, Abe Wagner , co-founder and V.P.
MARKETING GENIUS BLOG | MONDAY, MAY 16, 2011
[Marketing] Marketing Automation: State of the Union
Just got done reading Jessica Groopman’s excellent survey of Marketing Automation (MA) buyers by Focus ( download here ). Back then there was basically one vendor whose product was very hard to use, and most customers just used it as an very expensive Email marketing system that required a lot of services to run. Tweet This!
GREAT B2B MARKETING | TUESDAY, MAY 15, 2012
[Marketing] Use Pull Marketing to Communicate with the SMB Market
Schultz makes a number of important points in the post but one of the most interesting is the high cost of the disconnect that exists between how business owners learn and how marketers attempt to reach them. This might be a good time to evaluate where you are putting your marketing time and money. Pull Marketing
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 19, 2012
[Marketing] Should B2B Marketers Ignore Personal Email Addresses? [CHART]
by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. It’s no wonder that these are making their way into a B2B marketers’ database. What we found was quite surprising.
B2B LEAD GENERATION BLOG | MONDAY, JULY 29, 2013
[Marketing] B2B Marketing: 3 reasons for adopting video content into your marketing mix
Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Human Touch: 8 Questions to Steer Your Marketing Priorities. Content Marketing content marketing lead generation marketing insights marketing strategy multichannel SEO video content
MI6 MARKETING AGENCY | THURSDAY, NOVEMBER 18, 2010
[Marketing] Twitter for B2B Marketing
Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. This chat session was about Twitter for B2B Marketing. It is valuable to every marketing plan.
KOMARKETING ASSOCIATES | FRIDAY, JUNE 8, 2012
[Marketing] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.
B2B LEAD GENERATION BLOG | MONDAY, APRIL 22, 2013
[Marketing] Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking
'Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads. realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. Related Resources: Email Marketing: How to maintain low opt-out rates.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 6, 2012
[Marketing] What’s the Real ROI of Content Marketing?
by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Paid search is largely seen as one of the most effective marketing practices so we did a side-by-side comparison.
B2B CONVERSATIONS NOW | FRIDAY, AUGUST 6, 2010
[Marketing] Should Sales and Marketing Merge?
She is obviously a deep thinker about all things marketing and one of her slides stopped me in my tracks. It virtually sums up in one picture what I believe to be a significant shift in sales vs. marketing responsibility for selling products. It may be reality, but it means the Marketing group is now selling. Here’s why.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 15, 2011
[Marketing] Marketers Do a Bad Job Selecting Marketing Automation Systems
I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. 66% of buyers base their selection process on meetings within marketing. You do also have to wonder how other 34% make a decision if they’re NOT talking to anyone in marketing. To replay the Webinar, click here.)
INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 15, 2013
[Marketing] Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales
There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial sales
CRIMSON MARKETING | WEDNESDAY, SEPTEMBER 10, 2014
[Marketing] Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]
'We all understand by now the importance of data to the corporate marketing organization. While data aggregation systems have matured greatly in the recent past, bottlenecks between Marketing and IT have substantially hindered the ability of corporate marketing departments to act on data from a variety of sources in real time.
HUBSPOT | WEDNESDAY, MARCH 19, 2014
[Marketing] How Marketers Can Get More Respect and Love
'Though I''ve never had the word "marketing" in my job title and it hasn''t been part of my official role at HubSpot, I think of myself as part marketer and part developer. My current passion project (as part of HubSpot Labs) is inbound.org, which helps marketers connect to great resources and each other. Inbound Marketing
THE B2B RESEARCH BLOG | MONDAY, MARCH 26, 2012
[Marketing] Email marketing: Overcoming message overload
I’ve always felt my groaning inbox bore testament to the popularity of email marketing. The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique. A business buyer often receives several hundred marketing emails a month. Second, hook them in.
GREAT B2B MARKETING | WEDNESDAY, OCTOBER 24, 2012
[Marketing] Creating an Effective B2B Marketing Machine
” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. As opposed to the usual collection of marketing and sales activities, the idea of a machine is to create momentum at every part of the process that leads to a predictable and consistent flow of revenue. But you can get started now.
B2B MARKETING TRACTION | THURSDAY, JANUARY 7, 2010
[Marketing] Create a 1-Page Marketing Plan
like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. used to use Microsoft Project to create a Gantt chart of the marketing plan timeline, but few of my clients had the program nor did they want to endure the learning curve in order to be able to use it.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 9, 2010
[Marketing] B2B Marketing: Trust + Community = ROI
Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Social Media changes that and elevates Trust to the individual level.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 5, 2014
[Marketing] ‘Snackable’ Formats Driving Content Marketing
'by Eloqua | Tweet this What makes being a Modern Marketer so special? While marketers make a greater effort to provide content consumers with easy-to-access information, they’re able to better cultivate a role in the usually independent buying process. Can your content marketing improve? Everybody wins! Why not?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 8, 2014
[Marketing] New Frontiers in Data Driven Marketing
'I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs. Okay, maybe not so new.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 2, 2011
[Marketing] How big should our marketing budget be?
B2B Lead Generation | Size of the Marketing Budget. was recently asked this question by the VP of Marketing at a young software company. “ For a software company, what percentage of revenue should represent our marketing budget? What percentage of marketing-qualified leads turn into sales-qualified leads? Marketin
CRIMSON MARKETING | WEDNESDAY, DECEMBER 3, 2014
[Marketing] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
'Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. We don’t count on old wives tales to predict the weather, and businesspeople don’t make marketing decisions on a hunch. How Domino’s Used Data to Heat Up Their Marketing. Take the Risk Out of Your Marketing. Things have changed.
MARKETING GENIUS BLOG | MONDAY, JULY 26, 2010
[Marketing] Monday Marketing Term: Email Authentication
Tags: Email Marketing Genius.com Marketing Terms email authentication email marketing genius.com.
BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
[Marketing] Predictions for B2B digital marketing in 2013
I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game. Photo credit: Wikipedia.
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 20, 2012
[Marketing] Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing
am excited that we have decided to join forces with Oracle upon closing because we believe that together we can accelerate the pace of modern marketing. I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community. Oracle is investing in marketing and in the cloud.
DIGITAL B2B MARKETING | MONDAY, FEBRUARY 25, 2013
[Marketing] 5 Signs Your Marketing Isn’t Integrated
Integrated marketing is hard. Every single marketing touchpoint should be working together. However, integrated marketing isn’t an exact science, there is not a simple litmus test that tells you if your marketing is integrated. Often it is easier to spot the signs your marketing is not integrated. Your Turn.
B2B LEAD GENERATION BLOG | SUNDAY, MAY 20, 2012
[Marketing] Marketing Strategy: 3 Steps to find the best tactics and results
Cindy Humphrey advises going back to marketing basics. With more than two decades in B2B sales and marketing leadership positions, most recently at a Fortune 500 telecommunications company, Humphrey is an expert at navigating B2B’s ever-changing marketing landscape. How to make B2B marketing messages more memorable.
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 30, 2015
[Marketing] How Well Do You Know Marketing Data? Take Our Quiz
'Marketers have long known the importance of good data management and data cleansing. Yet we all know that, in practice, few have mastered the skills necessary to truly understand and successfully manipulate marketing data. Marketing Measurement Test your knowledge and find out how savvy you are when it comes to data lingo.
LEAD VIEWS | FRIDAY, OCTOBER 5, 2012
[Marketing] Sales and Marketing Alignment – Martoons
Sales – Marketing Alignment business cartoons marketing martoons Sales[[ This is a content summary only. Visit my website for full links, other content, and more! ]].
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 9, 2013
[Marketing] 8 Content Marketing Ideas You Haven’t Tried
As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. But your staff —those on the front line of marketing, can be your greatest resources.
FEARLESS COMPETITOR | FRIDAY, APRIL 9, 2010
[Marketing] The Marketing Dashboard imperative
Today it’s imperative that marketers have metrics on the results of their marketing spend. Over time you can refine your marketing spend for optimal results. This is why a marketing dashboard is an imperative for B2B sellers. Below is a sample marketing dashboard I found online. Add more resources.
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
[Marketing] Social Media Marketing Metrics Explained
Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. Social media marketing metrics explained.
IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 4, 2014
[Marketing] Reform Your Content Marketing
And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. Fear not marketers for we are here to help guide you from this dark side where deadly sins abound. In our post last week , we talked about the first three of these deadly sins of content marketing: 1.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 2, 2014
[Marketing] Content Marketing Is A Strategic Solution To A Strategic Problem
'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. landing page with content on it is not content marketing. Content Marketing
BIZNOLOGY | TUESDAY, NOVEMBER 18, 2014
[Marketing] Search Engine Marketing is Legion
'I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. The post Search Engine Marketing is Legion appeared first on Biznology. Like this post?
B2B MARKETING INSIDER | WEDNESDAY, APRIL 23, 2014
[Marketing] The Role of Content In The Future of Marketing [SLIDESHARE]
'2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing ” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group ( MENG ). Content marketing is more than a buzzword! Content Marketing Tweet This ).
THE EFFECTIVE MARKETER | THURSDAY, JUNE 23, 2011
[Marketing] Content Marketing eBook and Infographics
A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. The Rise of Marketing Infographics. Here are some great Content Marketing Infographics you may enjoy.
INDUSTRIAL MARKETING TODAY | MONDAY, AUGUST 11, 2014
[Marketing] Understanding the Age Gap is Important in Digital Marketing for Industrial Companies
'If you are using digital marketing (You are, arent you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Visit my website for more content on industrial marketing.]. This is only a content summary.
LEADSLOTH | MONDAY, OCTOBER 18, 2010
[Marketing] Process Turns Marketing Automation Into Revenue
Today I read a blog post about 7 trends that speed up the adoption of marketing automation. The Software is Great, But… Marketing Automation software is often positioned as the be-all and end-all. The result today: too many Marketing Automation users use their expensive system as an email marketing tool.
KOMARKETING ASSOCIATES | FRIDAY, DECEMBER 14, 2012
[Marketing] 10 of the Best B2B Internet Marketing Infographics of 2012
This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Understanding the Content Marketing Explosion. Hope you enjoy!
MARKETING GENIUS BLOG | MONDAY, MAY 10, 2010
[Marketing] Monday Marketing Term: Social Marketing Analytics
One of the biggest challenges for marketers is tracking ROI and having the ability to truly prove that their marketing tactics work within the scope of big picture goals. Also check out genius gURLs to learn how you can track the ROI from social media, by integrating it with your CMS and Marketing Automation System. Tweet This!
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 15, 2014
[Marketing] Matching Marketing Technology to Business Strategy: A Starting Framework
'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Every consulting engagement I do starts with the relationship between business strategy and marketing technology.** Bluff called. So, where to begin? Norton.
B2B MARKETING INSIDER | THURSDAY, JULY 26, 2012
[Marketing] The 6 Best Slideshare Decks on Content Marketing
So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. Rand Fishkin does a great job in this deck explaining why we all need to just get started in content marketing. The Content Marketing Manifesto from Rand Fishkin. six step content marketing model from steven van belleghem.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 19, 2012
[Marketing] 5 Media Lessons Every Marketer Should Learn
by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. Content marketing is turning brands into publishers, and so many of the lessons shared are perfectly applicable to modern marketing. We share a few here, and the takeaways for marketers.
FEARLESS COMPETITOR | FRIDAY, JUNE 8, 2012
[Marketing] My All-Time Favorite Marketing Slogan
” These immortal words, enunciated by George Zimmer of The Mens Wearhouse , is my all-time favorite marketing slogan. B2B marketers can learn a lot from George. We’re honored and flattered that BuyerZone picked Fearless Competitor as the #1 B2B marketing blog for 2012. MarketingGuarantee it.”
ANYTHING GOES MARKETING | SUNDAY, SEPTEMBER 13, 2009
[Marketing] Email Marketing Metrics You Should be Tracking
We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. These emails should be sent using a marketing automation system like Eloqua. Database Accuracy Metrics.
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 17, 2012
[Marketing] 5 Surprising Uses for Marketing Automation
by Christina Pappas | Tweet this What’s the first thing that springs to mind when you hear the words ‘ marketing automation ’? But there are so many other ways to get more out of your marketing automation investment, from smoothing out the recruiting process to pushing real-time info to sales. Onboarding New Hires. Stuck Opportunities.
SOCIAL MARKETING FORUM | MONDAY, APRIL 4, 2011
[Marketing] 7 Social Marketing Insights
I've gathered 7 insights (at least I hope they're insightful) to share on social marketing. B2C marketing Brand marketing Content marketing Relationship marketing Social media marketing brand marketing relationship marketing social marketing social media marketing tips & tricks
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 22, 2014
[Marketing] The Ultimate Regift: Must-Read Marketing Advice From 18 Experts [SlideShare]
'Marketing is a unique discipline. Special marketing is often inspired by a simple idea that triggers a bigger concept, which can be challenging to find. We wanted to offer something to help ignite your passion for marketing, and spark some new ideas to refresh your relationship with customers in 2015 and beyond.
CRIMSON MARKETING | TUESDAY, DECEMBER 2, 2014
[Marketing] Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]
'Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. For Netherlands based Philips Lighting, that expertise comes from VP of Digital Marketing, Michel Claassens. Digital Marketing Podcasts Michel tells us how.
BIZNOLOGY | FRIDAY, DECEMBER 12, 2014
[Marketing] The key to content marketing success: a well-crafted strategy
'Most of the prospective clients we talk to are already engaged in some form of content marketing. KPIs – The Road Signs of Your Content Marketing Journey. But they do give us clues as to whether the work we’re doing is likely to pay off in terms of actual sales and marketing value. That’s the good news. What Strategy?”.
CRIMSON MARKETING | THURSDAY, AUGUST 28, 2014
[Marketing] CMOs are Spending More on Marketing Analytics, Social and Content
'As a CMO or marketing executive, it’s important you know what’s happening in your industry and what moves your peers are making. of CMOs are most interested in measuring business outcomes derived from creative programs when “given a choice of 4 options regarding the most effective application for marketing analytics.”
WEBBIQUITY | MONDAY, JULY 29, 2013
[Marketing] How to Measure Content Marketing Success
'With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? Content Marketing Social Media Marketing Web Presence Optimization ” but also “how are we doing compared to our competitors?” What are your takeaways?
B2B MARKETING INSIDER | THURSDAY, JANUARY 15, 2015
[Marketing] How To Plan And Build A Successful Content Marketing Strategy
Marketing, as we know it, is being transformed right in front of our eyes. Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. ” I presented: The key factors for content marketing success. Track Content Marketing ROI.
BIZNOLOGY | THURSDAY, JUNE 7, 2012
[Marketing] Social listening drives traditional market research
But some people still don’t believe that social media can deliver real market research value. If you believe that social media just can’t answer your market research questions, I won’t try to convince you otherwise. Traditional market research works. Photo credit: dmhoro. It’s unprompted.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 1, 2015
[Marketing] 10 Marketing New Year’s Resolutions For 2015
In the spirit of professional improvement and the commitment to customer centricity, we’ve compiled a list of 10 resolutions every marketer can potentially benefit from. Exchange value for engagement – Marketers often get wrapped up in web forms and demand generation activities of the sort. Marketing Efficiency
B2BMARKETINGSMARTS | MONDAY, OCTOBER 1, 2012
[Marketing] B2B marketing’s 10 most common copy mistakes
Are they savvy marketers who need their work refined? B2B marketing’s 10 most common copy mistakes is a post from: B2BMarketingSmarts. B2B Marketing Messaging Outbound B2B Marketing Web Site Copy B2B Marketing marketing copy Marketing Messaging marketing mistakesAre they clueless?