IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 1, 2013
[Marketing] A 101 in Marketing Analytics
You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. This allows marketers to see how effective marketing initiatives.
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 8, 2012
[Marketing] The 5 New Must-Have B2B Marketing Skills
When marketers talk about what’s holding them back – skills. B2B marketing is changing. And lots of modern marketing departments lack the fundamental skills they need to keep and drive real demand. Here are the 5 must-have skills that B2B marketing departments need to build a demand generation machine. Content Marketing.
INBLURBS | THURSDAY, JULY 5, 2012
[Marketing] 5 Jobs for Tomorrow’s Marketing Team
If you want to see the future of marketing, just take a look at recent job postings. Bureau of Labor Statistics expects marketing payrolls to swell by at least 13 percent between 2010 and 2020. This week, I asked more than 30 marketing and recruiting specialists what they see in the industry’s employment future.
SAZBEAN | MONDAY, MARCH 10, 2014
[Marketing] The Need for an Internet Marketing Strategy
'Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. Understanding What to Improve Marketing tactics can always be improved. Marketing Strategy
MARKETING GENIUS BLOG | MONDAY, MAY 24, 2010
[Marketing] Monday Marketing Term: Segmentation
Market segmentation is simply dividing buyers or organizations into groups that share the same needs and demonstrate similar buyer behavior. Market segments are designed to help target different groups with different positioning based on their unique pain points and needs. Tweet This! Share this on LinkedIn. Share this on Facebook.
DIGITAL BODY LANGUAGE | THURSDAY, NOVEMBER 19, 2009
[Marketing] Predicting Revenue through the Marketing Funnel
With a buying funnel modeled from the top of the funnel, however, it is possible to begin understanding whether there is enough in the marketing funnel to support the desired and planned revenue goals. With an 80% acceptance rate, this means marketing needs to create 3125 MQLs.
SAZBEAN | THURSDAY, NOVEMBER 14, 2013
[Marketing] Give Your Marketing a Chance
'Crowd down Stockton street (Photo credit: niallkennedy) When you market your business, do you give your tactics enough of a chance to actually succeed? Short-changing your marketing can cause it to fail before you’ve even seen any type of success. Invest Appropriately Marketing isn’t free. Marketing
MARKETING GENIUS BLOG | MONDAY, AUGUST 9, 2010
[Marketing] Monday Marketing Term: Workflow
For marketers a “workflow”is a sequence of steps that are set up to implement specific drip marketing or triggered event marketing campaigns to prospects and customers based upon their previous actions. Simple marketing workflow. Tags: Genius.com Marketing Terms genius.com Marketing Automation Tweet This!
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 18, 2014
[Marketing] Are Millennial Marketers More Analytical?
'I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority. End of discussion.
BIZNOLOGY | MONDAY, JUNE 11, 2012
[Marketing] Content Marketing: It’s Not What You Know, It’s Who You Know
One of the great keys to success in content marketing is knowing your audience. In last month’s column, we talked about the basics of content marketing. Just about any content marketing discussion starts with the audience. Internet Marketing Content marketingPhoto credit: zoetnet. Know Your Audience.
VISIONEDGE | MONDAY, APRIL 14, 2014
[Marketing] Free Benchmarking–Does Your Marketing Measure Up?
'Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. We know this can be expensive—even a small benchmarking study for marketing typically takes at least $20,000.
FIFTH GEAR ANALYTICS | FRIDAY, SEPTEMBER 17, 2010
[Marketing] Tip: Address Unified Marketing Technology Solutions Now.
In a previous post , we discussed unifying and imbedding marketing data and analytics into business functions for greater business value. If we take another page from its foundation, it might provide insight on how to currently address broader more dynamic marketing technology solutions. Mike Fuqua. Tweet This! Share this on Facebook.
ANYTHING GOES MARKETING | THURSDAY, APRIL 11, 2013
[Marketing] Advocate Marketing: An Introduction
'Very recently I made the decision to shift to a different aspect of marketing that involves mobilizing your biggest fans or your advocates. This was a bigger shift then I thought it would be after specializing in marketing automation for almost eight years. To summarize this concept of advocate marketing, it.
CONVERSIONATION | WEDNESDAY, JUNE 8, 2011
[Marketing] Inbound Marketing versus Outbound Marketing: a Pointless Debate
Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound perspective. Outbound marketing is basically [.]. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketing
MARKETING GENIUS BLOG | MONDAY, JULY 19, 2010
[Marketing] Monday Marketing Term: CAN-SPAM
CAN-SPAM is an acronym for the bill: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. Tags: Email Marketing Genius.com Marketing Terms CAN-SPAM is the law that establishes national standards and enforcement practices for the sending of commercial email. Tweet This! Share this on LinkedIn.
DIGITAL B2B MARKETING | TUESDAY, MAY 29, 2012
[Marketing] 4 B2B Marketing Scenarios: One Size Does Not Fit All
B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. Shouldn’t B2B marketing solutions be just as unique? How do you drive demand for your product?
B2B MARKETING INSIDER | THURSDAY, AUGUST 15, 2013
[Marketing] Content Marketing Rocks!
'I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame! While I am humbled by this honor, maybe I should explain: In just under a month, the biggest content marketing conference will descend upon Cleveland, OH – home of the Rock and Roll Hall of Fame. Mildenhall.
FEARLESS COMPETITOR | MONDAY, DECEMBER 13, 2010
[Marketing] 16 Marketing Terms to Ban in 2011
A good friend, Paul Dunay, who writes the popular blog Buzz Marketing for Technology once told me that B2B marketers are in an “Arms Race around Content. This means that companies are one-upping each other on content.
B2B MARKETING INSIDER | MONDAY, JULY 7, 2014
[Marketing] Content Marketing Objectives And KPIs
'Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. What are the right objectives and KPIs for content marketing? Marketing is a conversation.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 23, 2010
[Marketing] Going Mobile with B2B Marketing
As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery and to me when you have a market of 3.3 Related posts: Why is Google Scared and What it means for B2B Marketing! Tweet This!
GREAT B2B MARKETING | TUESDAY, MAY 15, 2012
[Marketing] Use Pull Marketing to Communicate with the SMB Market
Schultz makes a number of important points in the post but one of the most interesting is the high cost of the disconnect that exists between how business owners learn and how marketers attempt to reach them. This might be a good time to evaluate where you are putting your marketing time and money. Pull Marketing
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 14, 2014
[Marketing] What Makes a Good Marketing Platform? Rules for Platformality
Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. But, to my mind, a real marketing platform needs more than just an app store and a published API. marketing platforms marketing technology platformality
B2B MARKETING INSIDER | MONDAY, MAY 5, 2014
[Marketing] Top 50 Content Marketing Thought Leaders
As many of you know, I am a big fan of influencer marketing. So in seeking to find out who is influential on B2B Marketing, I published my own imperfect list of the Top 50 B2B Marketing Influencers on Twitter. I also reached out to many of the great minds in marketing and asked them to predict the future of marketing.
CLIFF ALLEN ON MARKETING | FRIDAY, JULY 17, 2009
[Marketing] Turning Marketing Strategy into Marketing Program Plans
Every good strategic marketing plan includes two elements: strategic direction and plans for moving the company in the new direction. After you have developed your strategic marketing direction , it's time to develop strategies for each of your major marketing functions. How to use a marketing strategy mind map.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 30, 2010
[Marketing] Four Must-Have Metrics for Marketing Measurement
Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Marketing ROI.
FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
[Marketing] The State of B2B Lead Generation – a great infographic by BuyerZone
The most shocking statistic is that 44% of companies don’t even know what marketing automation is. Almost 9 out of 10 don’t use marketing automation. MarketingBuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award. Ironically, Fearless Competitor was picked #1 !)
INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 15, 2013
[Marketing] Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales
There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial sales
CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 1, 2013
[Marketing] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
'There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. think the answer is: probably not. So let’s talk a little more about them. But I digress.
B2B MARKETING INSIDER | THURSDAY, JULY 26, 2012
[Marketing] The 6 Best Slideshare Decks on Content Marketing
So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. Rand Fishkin does a great job in this deck explaining why we all need to just get started in content marketing. The Content Marketing Manifesto from Rand Fishkin. six step content marketing model from steven van belleghem.
SOCIAL MEDIA B2B | MONDAY, APRIL 18, 2011
[Marketing] Study: 93% of B2B Marketers Use Social Media Marketing
According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). Other channels used by B2B marketers include YouTube (48%), blogging (44%) and online communities (22%).
THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 9, 2012
[Marketing] When Inbound Marketing Goes Wrong
The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that.
GREAT B2B MARKETING | WEDNESDAY, OCTOBER 24, 2012
[Marketing] Creating an Effective B2B Marketing Machine
” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. As opposed to the usual collection of marketing and sales activities, the idea of a machine is to create momentum at every part of the process that leads to a predictable and consistent flow of revenue. But you can get started now.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 13, 2013
[Marketing] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
Smart Modern Marketers are employing all sorts of content assets to provide educational, informative resources. Develop design parameters to structure the execution of your email marketing. Think about your own consumption preferences — will you read through a large portion of copy in any given marketing email? Email marketing
DIGITAL BODY LANGUAGE | THURSDAY, AUGUST 13, 2009
[Marketing] What is B2B Marketing?
What exactly defines Business to Business (B2B) Marketing? It’s an interesting question, as marketing is a discipline that is common across both business to consumer (B2C) and business to business (B2B) organizations. It’s worth exploring what B2B marketing entails.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 19, 2012
[Marketing] Should B2B Marketers Ignore Personal Email Addresses? [CHART]
by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. It’s no wonder that these are making their way into a B2B marketers’ database. What we found was quite surprising.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 19, 2012
[Marketing] How Content Marketing Works on Pinterest
So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? Time-Saving Tips for Social Media Marketing.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 24, 2014
[Marketing] Email Marketing: Do you test your legacy marketing?
'Tweet Change can be tough, especially if your organization is entrenched in legacy marketing. call it legacy marketing because it’s marketing on autopilot, a pandemic of “we do it this way because we’ve always done it this way” thinking that is likely leaving a lot of ROI on the table. Test your way out of legacy marketing.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 19, 2010
[Marketing] The 4 C’s of B2B Marketing
We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix. The term “marketing mix became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Product. Price. Placement. Promotion.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 6, 2012
[Marketing] What’s the Real ROI of Content Marketing?
by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Paid search is largely seen as one of the most effective marketing practices so we did a side-by-side comparison.
B2BMARKETINGSMARTS | MONDAY, JULY 18, 2011
[Marketing] 14 ways B2B marketers can establish credibility.
First, on Jim’s Marketing Blog, I discovered Jim Connolly’s “Are you ready, willing and able? 14 ways B2B marketers can establish credibility. B2B Marketing Messaging B2B Marketing Business Communications Credibility Marketing Communicatons Marketing Messages TestimonialsThen show me!
CRIMSON MARKETING | WEDNESDAY, JUNE 4, 2014
[Marketing] Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]
The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. Marketing Technology Podcasts
B2B MARKETING INSIDER | TUESDAY, JULY 24, 2012
[Marketing] The Content Marketing A-Team
” I was reminded of this last week when thinking about building the perfect content marketing A-team. And the strategist is helping define the new content marketing terms for your business, creating new inbound marketing content destinations and filling the gaps to better meet the needs of your buyers. Content Marketing
KOMARKETING ASSOCIATES | FRIDAY, DECEMBER 14, 2012
[Marketing] 10 of the Best B2B Internet Marketing Infographics of 2012
This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Understanding the Content Marketing Explosion. Hope you enjoy!
BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
[Marketing] Predictions for B2B digital marketing in 2013
I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game. Photo credit: Wikipedia.
B2B MARKETING INSIDER | MONDAY, APRIL 7, 2014
[Marketing] Content Marketing Must Focus On Customer Value
'Most marketers are using content marketing but only one-third think they are effective with it. Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.
NUSPARK | SUNDAY, JANUARY 2, 2011
[Marketing] 2011 Marketing Resolutions to Consider
For b2b marketers, think about your target audiences, and continue to understand how they research products. Marketing StrategyWelcome to 2011. Everyone seems to be doing their list of resolutions. This is a good time to think about your goals for 2011. Have you done any business resolutions? Perhaps the list below can help: 1.
DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 5, 2010
[Marketing] Marketing Dashboard: Passive Discovery
We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process. To gain an understanding of the success of your content marketing strategy, and areas for improvement, a dashboard of inbound links can be very useful.
INDUSTRIAL MARKETING TODAY | TUESDAY, DECEMBER 10, 2013
[Marketing] Industrial Marketers Face ROI Challenges
'Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Visit my website for more content on industrial marketing.]. Thirty-one [.]. This is only a content summary.
B2B MARKETING INSIDER | MONDAY, AUGUST 18, 2014
[Marketing] 7 Content Marketing Lessons From Red Bull Media House
'One of the biggest content marketing questions I get on a regular basis is “ who are the leading content marketing brands? And the brand is frequently cited by content marketers as the shining example of what it means to think and act like a media company. Marketing is more than a department. Content Marketing
MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 15, 2011
[Marketing] 5 B2B Marketing Trends for 2012
As we read the tea leaves in the survey results, here are our thoughts on what’s creeping into (or storming) the B2B marketing consciousness for 2012. Marketers are grappling with what kinds of customer data are most important to collect and how to make hay out of the data. Content Marketing Hits the Breaking Point. Disruption.
BIZNOLOGY | FRIDAY, NOVEMBER 30, 2012
[Marketing] Seeing Past Internet Marketing Silos
Now, as we snap back to reality and you are at your computer on your couch or at your desk, let’s think of the word silo as it relates to Internet marketing. We see how an SEO expert is hired but other areas of the Internet marketing puzzle are ignored. Internet Marketing Internet marketingBig silos. But guess what?
WEBBIQUITY | MONDAY, DECEMBER 9, 2013
[Marketing] Content Marketing Week Starts Tomorrow!
'Is there any question content marketing has taken off? As noted in the last post here , nearly two-thirds of marketing executives plan to increase budget allocations for content marketing in 2014, while just 2% plan to cut spending in this area. Want to be part of Content Marketing Week? And comments, social shares, etc.
MARKETING GENIUS BLOG | MONDAY, MAY 16, 2011
[Marketing] Marketing Automation: State of the Union
Just got done reading Jessica Groopman’s excellent survey of Marketing Automation (MA) buyers by Focus ( download here ). Back then there was basically one vendor whose product was very hard to use, and most customers just used it as an very expensive Email marketing system that required a lot of services to run. Tweet This!
THE B2B RESEARCH BLOG | MONDAY, MARCH 26, 2012
[Marketing] Email marketing: Overcoming message overload
I’ve always felt my groaning inbox bore testament to the popularity of email marketing. The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique. A business buyer often receives several hundred marketing emails a month. Second, hook them in.
GREAT B2B MARKETING | THURSDAY, JULY 3, 2014
[Marketing] B2B Content Marketing That Drives Results
'There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven pull marketing strategy that aligns well with important business metrics. Whether
DIGITAL BODY LANGUAGE | WEDNESDAY, AUGUST 19, 2009
[Marketing] Marketing Automation Reliability
In selecting marketing automation software, there are considerations that go well beyond features and functionality. Engineering with Eloqua talks about what he would look at if investigating a marketing automation or demand generation software investment. In this short but information-packed video, Abe Wagner , co-founder and V.P.
BIZNOLOGY | MONDAY, AUGUST 13, 2012
[Marketing] Evaluating Content Marketing Channels
In my posts over the past few months, I’ve covered the basics of content marketing , the importance of knowing your audience , and how to generate content ideas. So we’ve covered a lot of ground, but there are still some pretty big holes in our content marketing tool kit. Think of enthusiast magazines vs. mass market.
MODERN B2B MARKETING | TUESDAY, APRIL 1, 2014
[Marketing] The Definition of Omni-Channel Marketing – Plus 7 Tips
'Author: Mike Stocker Marketing is undergoing rapid and major changes. We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. What is Omni-Channel Marketing? First of all, what is omni-channel marketing?
B2B LEAD GENERATION BLOG | MONDAY, APRIL 22, 2013
[Marketing] Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking
'Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads. realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. Related Resources: Email Marketing: How to maintain low opt-out rates.
B2B LEAD GENERATION BLOG | MONDAY, JULY 29, 2013
[Marketing] B2B Marketing: 3 reasons for adopting video content into your marketing mix
Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Human Touch: 8 Questions to Steer Your Marketing Priorities. Content Marketing content marketing lead generation marketing insights marketing strategy multichannel SEO video content
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 5, 2014
[Marketing] ‘Snackable’ Formats Driving Content Marketing
'by Eloqua | Tweet this What makes being a Modern Marketer so special? While marketers make a greater effort to provide content consumers with easy-to-access information, they’re able to better cultivate a role in the usually independent buying process. Can your content marketing improve? Everybody wins! Why not?
B2B CONVERSATIONS NOW | FRIDAY, AUGUST 6, 2010
[Marketing] Should Sales and Marketing Merge?
She is obviously a deep thinker about all things marketing and one of her slides stopped me in my tracks. It virtually sums up in one picture what I believe to be a significant shift in sales vs. marketing responsibility for selling products. It may be reality, but it means the Marketing group is now selling. Here’s why.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MAY 30, 2014
[Marketing] Business Marketing Association Conference: Marketers Should Make Customers the Hero
m drafting this on the way back from the excellent Business Marketing Association conference in Chicago and the pilot has just announced we’re starting our descent to Philadelphia. But those felt like a more expository mode, describing solutions but not really offering to help marketers make the transition.
MI6 MARKETING AGENCY | THURSDAY, NOVEMBER 18, 2010
[Marketing] Twitter for B2B Marketing
Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. This chat session was about Twitter for B2B Marketing. It is valuable to every marketing plan.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 15, 2011
[Marketing] Marketers Do a Bad Job Selecting Marketing Automation Systems
I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. 66% of buyers base their selection process on meetings within marketing. You do also have to wonder how other 34% make a decision if they’re NOT talking to anyone in marketing. To replay the Webinar, click here.)
B2B MARKETING TRACTION | THURSDAY, JANUARY 7, 2010
[Marketing] Create a 1-Page Marketing Plan
like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. used to use Microsoft Project to create a Gantt chart of the marketing plan timeline, but few of my clients had the program nor did they want to endure the learning curve in order to be able to use it.
BIZNOLOGY | MONDAY, MAY 6, 2013
[Marketing] Unleash the power of storytelling in your content marketing
Obviously, the first option is ridiculous and you would never use it to tell someone how great your best friend is, yet as marketers, it’s a trap we all fall into now and then when we’re designing our marketing materials. There’s an alternative: content marketing that incorporates storytelling. 'Photo credit: Wikipedia.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 2, 2011
[Marketing] How big should our marketing budget be?
B2B Lead Generation | Size of the Marketing Budget. was recently asked this question by the VP of Marketing at a young software company. “ For a software company, what percentage of revenue should represent our marketing budget? What percentage of marketing-qualified leads turn into sales-qualified leads? Marketin
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 9, 2010
[Marketing] B2B Marketing: Trust + Community = ROI
Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Social Media changes that and elevates Trust to the individual level.
DIGITAL B2B MARKETING | MONDAY, FEBRUARY 25, 2013
[Marketing] 5 Signs Your Marketing Isn’t Integrated
Integrated marketing is hard. Every single marketing touchpoint should be working together. However, integrated marketing isn’t an exact science, there is not a simple litmus test that tells you if your marketing is integrated. Often it is easier to spot the signs your marketing is not integrated. Your Turn.
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 20, 2012
[Marketing] Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing
am excited that we have decided to join forces with Oracle upon closing because we believe that together we can accelerate the pace of modern marketing. I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community. Oracle is investing in marketing and in the cloud.
SOCIAL MARKETING FORUM | MONDAY, APRIL 4, 2011
[Marketing] 7 Social Marketing Insights
I've gathered 7 insights (at least I hope they're insightful) to share on social marketing. B2C marketing Brand marketing Content marketing Relationship marketing Social media marketing brand marketing relationship marketing social marketing social media marketing tips & tricks
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 9, 2013
[Marketing] 8 Content Marketing Ideas You Haven’t Tried
As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. But your staff —those on the front line of marketing, can be your greatest resources.
MARKETING GENIUS BLOG | MONDAY, JULY 26, 2010
[Marketing] Monday Marketing Term: Email Authentication
Tags: Email Marketing Genius.com Marketing Terms email authentication email marketing genius.com.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 12, 2014
[Marketing] Trending: How To Justify Content Marketing?
One example: I just participated in my 2nd #CMWorld Twitter chat with my friends at the Content Marketing Institute. How To Justify The Value Of Content Marketing? Q1: Do you think most orgs understand the value of content marketing? A1: Most orgs realize that traditional marketing isn’t going to cut it. If no, why not?
B2B LEAD GENERATION BLOG | SUNDAY, MAY 20, 2012
[Marketing] Marketing Strategy: 3 Steps to find the best tactics and results
Cindy Humphrey advises going back to marketing basics. With more than two decades in B2B sales and marketing leadership positions, most recently at a Fortune 500 telecommunications company, Humphrey is an expert at navigating B2B’s ever-changing marketing landscape. How to make B2B marketing messages more memorable.
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 17, 2012
[Marketing] 5 Surprising Uses for Marketing Automation
by Christina Pappas | Tweet this What’s the first thing that springs to mind when you hear the words ‘ marketing automation ’? But there are so many other ways to get more out of your marketing automation investment, from smoothing out the recruiting process to pushing real-time info to sales. Onboarding New Hires. Stuck Opportunities.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 19, 2012
[Marketing] 5 Media Lessons Every Marketer Should Learn
by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. Content marketing is turning brands into publishers, and so many of the lessons shared are perfectly applicable to modern marketing. We share a few here, and the takeaways for marketers.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 28, 2014
[Marketing] The future of digital marketing will be built on fun
'I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. So far, we have seen three distinct phases or revolutions of digital marketing. By the way, at the edge of each of these revolutions, life becomes more difficult for marketers.
ANNUITAS | THURSDAY, FEBRUARY 9, 2012
[Marketing] Interview with Ardath Albee, CEO of Marketing Interactions
We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. As a leader in this space, please define once and for all – what is content marketing?
FEARLESS COMPETITOR | FRIDAY, APRIL 9, 2010
[Marketing] The Marketing Dashboard imperative
Today it’s imperative that marketers have metrics on the results of their marketing spend. Over time you can refine your marketing spend for optimal results. This is why a marketing dashboard is an imperative for B2B sellers. Below is a sample marketing dashboard I found online. Add more resources.
GREAT B2B MARKETING | THURSDAY, AUGUST 8, 2013
[Marketing] 10 Critical B2B Sales and Marketing Metrics
If you tried to measure every single aspect of marketing and sales performance, you could quickly succumb to “analysis paralysis.” When advising clients on what marketing metrics data to collect and analyze, three are three criteria we use to decide whether to include a particular set of data. 'Let’s face it. Cost per new inquiry.
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
[Marketing] Social Media Marketing Metrics Explained
Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. Social media marketing metrics explained.
BIZNOLOGY | MONDAY, JULY 28, 2014
[Marketing] Why Twitter just may be the better social marketing choice
'Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. Facebook reports 1.23
THE EFFECTIVE MARKETER | THURSDAY, JUNE 23, 2011
[Marketing] Content Marketing eBook and Infographics
A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. The Rise of Marketing Infographics. Here are some great Content Marketing Infographics you may enjoy.
FEARLESS COMPETITOR | FRIDAY, JUNE 8, 2012
[Marketing] My All-Time Favorite Marketing Slogan
” These immortal words, enunciated by George Zimmer of The Mens Wearhouse , is my all-time favorite marketing slogan. B2B marketers can learn a lot from George. We’re honored and flattered that BuyerZone picked Fearless Competitor as the #1 B2B marketing blog for 2012. MarketingGuarantee it.”
BIZNOLOGY | THURSDAY, JUNE 7, 2012
[Marketing] Social listening drives traditional market research
But some people still don’t believe that social media can deliver real market research value. If you believe that social media just can’t answer your market research questions, I won’t try to convince you otherwise. Traditional market research works. Photo credit: dmhoro. It’s unprompted.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 15, 2014
[Marketing] Matching Marketing Technology to Business Strategy: A Starting Framework
'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Every consulting engagement I do starts with the relationship between business strategy and marketing technology.** Bluff called. So, where to begin? Norton.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 21, 2011
[Marketing] The Evolution of a Marketer
by Maria Pergolino B2B Marketing: The Evolution of a Marketer. The world of marketing has been evolving from the beginning – changing from the simplicity of the first newspaper ad to appear in a French periodical in the 1700s to the complicated multi-platform integrated processes of today. Selling a product, plain and simple.
B2B MARKETING INSIDER | THURSDAY, MAY 16, 2013
[Marketing] Slideshare Is The Biggest Opportunity In B2B Content Marketing
'In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without ” With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. slides.
WEBBIQUITY | MONDAY, JULY 29, 2013
[Marketing] How to Measure Content Marketing Success
'With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? Content Marketing Social Media Marketing Web Presence Optimization ” but also “how are we doing compared to our competitors?” What are your takeaways?
ANYTHING GOES MARKETING | SUNDAY, SEPTEMBER 13, 2009
[Marketing] Email Marketing Metrics You Should be Tracking
We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. These emails should be sent using a marketing automation system like Eloqua. Database Accuracy Metrics.
MARKETING GENIUS BLOG | MONDAY, MAY 10, 2010
[Marketing] Monday Marketing Term: Social Marketing Analytics
One of the biggest challenges for marketers is tracking ROI and having the ability to truly prove that their marketing tactics work within the scope of big picture goals. Also check out genius gURLs to learn how you can track the ROI from social media, by integrating it with your CMS and Marketing Automation System. Tweet This!
INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 2, 2012
[Marketing] Manufacturing Infographics for Content Marketing
If done right, they can be very effective in content marketing for manufacturers and industrial companies. Filling the top of the funnel with interested readers is one of the key objectives of content marketing. have heard some marketers refer to this form of content marketing as “influence marketing.”
GREAT B2B MARKETING | WEDNESDAY, JUNE 8, 2011
[Marketing] Who is Sitting in the Marketing Chair? – A Quick Marketing Leadership Assessment
My partner, Myron Berg, and I were recently discussing how what we do at Fusion Marketing Partners benefits our clients. Removing the marketing issue from his or her list of concerns is a good thing for all concerned. Problem two can be solved by instituting a system to measure how marketing contributes to awareness, leads and revenue.
ANNUITAS | MONDAY, JUNE 18, 2012
[Marketing] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. This is a great example for the marketing automation market.
BIZNOLOGY | WEDNESDAY, JANUARY 23, 2013
[Marketing] New developments in B2B marketing list acquisition
To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Internet Marketing B2B marketing lists prospecting
BIZNOLOGY | WEDNESDAY, SEPTEMBER 18, 2013
[Marketing] Content Marketing for Fun and Profit
This month, I’d like to expand the discussion into content marketing overall because the differences between content marketing and SEO aren’t all that huge. In fact, while different schools of thought exist on what content marketing actually is , I think there’s a pretty simple definition. That’s OK.
B2BMARKETINGSMARTS | MONDAY, OCTOBER 1, 2012
[Marketing] B2B marketing’s 10 most common copy mistakes
Are they savvy marketers who need their work refined? B2B marketing’s 10 most common copy mistakes is a post from: B2BMarketingSmarts. B2B Marketing Messaging Outbound B2B Marketing Web Site Copy B2B Marketing marketing copy Marketing Messaging marketing mistakesAre they clueless?
PR MEETS MARKETING | WEDNESDAY, FEBRUARY 19, 2014
[Marketing] The 5 W’s of Content Marketing
According to a study by MarketingProfs and the Content Marketing Institute , nearly 93% of marketers use content marketing today. would even argue that public relations professionals whole job is about content marketing in one form or another. 'Via Flickr Leol30. What other “W’s” are there?