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  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 19, 2016
    [Marketing] Content Marketing Strategy Must Drive Your Industrial Website Redesign
    Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Industrial content marketing industrial content marketing strategy Industrial Marketing industrial website redesignWhy is it such an important decision? This is only a content summary.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] Five Content Marketing Tips for B2B Success
    However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects. How do you validate your marketing spend within your organisations? Voila – marketing nirvana?!   .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] Here Are 40 Charts Marketers Can’t Live Without
    Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. For those in the marketing game, data isn’t enough. That’s why we produce a chart every week that modern marketers can easily learn from and use. We need insight. Why the redesign?
  • ACSELLERANT  |  TUESDAY, JUNE 18, 2013
    [Marketing] The Power of Story for B2B Marketing
    She enters a super market and must duck around a ladder leaning against the wall. Case studies are the most obvious story-based B2B selling tools; but almost all B2B marketing vehicles can leverage story to make them more compelling and more memorable. Stories have the power to influence and persuade. People remember stories.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Marketing] Content Shock: Why content marketing is not a sustainable strategy
    This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. believe as marketers, we have been lulled into a false sense of security thinking that this consumption trend will continue to rise without end.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Marketing] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] 12 Secrets of the Human Brain to Use in Marketing
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 13, 2014
    [Marketing] Marketing in the Express Lane: 14 Tips From 14 Experts
    by Amanda Batista | Tweet this The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should be leveraging to best serve our audiences. Matt Heinz of Heinz Marketing on getting your process right. Are you marketing in the express lane?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Marketing] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. What can the champions of outbound marketing learn from the newly-elected content marketing king? thought.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 3, 2014
    [Marketing] My 2015 Sales & Marketing Predictions
    I recently discussed my sales and marketing predictions for 2015 with Backbone Media. In my thought leader video, I discuss the emergence of the left-brained CMO, how marketers will get ‘indigestion’ from too much marketing technology, and that predictive analytics will be HOT in 2015. Corporate Marketing Marketing Technology
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 15, 2016
    [Marketing] Landscape of Machine Intelligence Systems for Marketing
    I’ll be speaking next month at the MarTech conference on How Machine Intelligence Will Really Change Marketing. This required assembling a list of marketing systems using machine intelligence, which pretty much inevitably led to the logoscape below. Few systems for marketing strategy. These include: Lots of systems. Not so.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] The New Marketing Accountability
    You can review both  How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity  for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Marketing] Avoid these 10 Marketing Automation Rookie Mistakes
    If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this.
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Marketing] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. Marketing Charts ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Marketing] Use This Agenda For Your 2016 Content Marketing Plan
    As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. The Content Marketing Plan (Agenda).
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 29, 2016
    [Marketing] Infusing SEO Into Your Content Marketing Strategy
    Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […].
  • B2B MARKETING INSIDER  |  MONDAY, MAY 11, 2015
    [Marketing] Is Marketing Broken?
    Marketing is broken.”  In the latest episode of BrightTALK’s Market Movers interview series with Christine Crandell, I made the plain and simple case: “Most of marketing is ineffective pushing, and that’s the stuff that we as consumers are tuning out.” [ Tweet This ]. I’m sorry if that’s hard to hear.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 6, 2015
    [Marketing] Five trends transforming content marketing
    Tom Webster and I have the opportunity to experience a broad swath of marketing ideas, organizations and people during our travels and it’s always fun to compare notes on what we’re seeing out there. What is Inbound Marketing? What does this have to do with content marketing? A lot! What is Inbound Marketing?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 11, 2016
    [Marketing] Personalization Is The Future Of Content Marketing
    Almost every marketer is creating and sharing new content about their brand every day. The post Personalization Is The Future Of Content Marketing appeared first on Marketing Insider Group. Content MarketingIt’s becoming harder and harder to reach today’s consumers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 26, 2012
    [Marketing] 11 Infographics Marketers Should Keep Near Their Desks
    For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. 1. The State of Email Marketing. Data is not the sexiest topic for marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2011
    [Marketing] The World’s Best Digital Marketing Campaigns
    Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! If you love marketing as much as I do, you are going to bookmark this one and have a lot of fun with this presentation! If you can’t view this presentation within the blog, click here: The Worl’ds Best Digital Marketing Campaigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [Marketing] Case study: Small business content marketing success
    After researching the market, we realized that pet sitting was a service that other pet owners just like us wanted and needed. Most of this growth is attributed to our content marketing strategy. Here’s how I did it … “Traditional” marketing didn’t work. By Kate McQuillan, {grow} Community Member.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 2, 2014
    [Marketing] What’s next for digital marketing?
    New from The Marketing Companion! One of my favorite activities is thinking and talking about what’s coming next and there is nobody more fun to have that kind of discussion with than Tom Webster as we take on what’s next in digital marketing. Report on the engagement and performance of your content marketing investment.
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Marketing] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. As marketers we took a close look at the implications for online advertising. Account-based marketing is surging in popularity this year. B2B marketers may have a lot to look forward to.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [Marketing] B2B Marketing Meets Video: Insights from 21 Marketers
    Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet. Here are two of the easiest opportunities for many B2B marketers to execute on: Repurpose existing content. Ideal Length of B2B Videos Short.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 18, 2015
    [Marketing] Segmenting your content marketing
    Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. In this free 30-minute Biznology® webinar, you’ll learn the secrets of the content marketing gurus. B2B marketers need this, but so do B2C marketers that sell high consideration items with long sales cycles.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] Digital Marketing’s Massive Measurement Lies
    Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Marketing Influenced. Yikes!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 9 Trends That Will Upset Your Marketing in 2013
    Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Social media distribution is booming.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Marketing] The 6 Scariest Words in Digital Marketing
    Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” Content Shock is the scenario when content marketing is not sustainable for some businesses when an industry niche or platform becomes saturated. ” And so it goes. What impact will this have on content publishers?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Marketing] Content Marketing That Converts
    How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.  . Marketing has a marketing problem.
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Marketing] 6 Ways B2B Marketers Are Falling Short Today
    As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. Sure, marketing is changing faster today than it did yesterday. It doesn’t matter how fast marketing is changing! That I’m not doing enough. Blah blah blah. Your turn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 6, 2015
    [Marketing] The new “liquid” model for content marketing strategy
    I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. Probably not. Agree?
  • SALESFUSION  |  THURSDAY, JANUARY 29, 2015
    [Marketing] Top 10 Email Marketing Trends for 2015
    The post Top 10 Email Marketing Trends for 2015 appeared first on Salesfusion. Marketing Automation
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Not much.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2016
    [Marketing] 4 Lessons learned from super niche marketing
    Marketing. And to be more specific, marketing to niche group within a niche group. Down below, I want to reveal my top five lessons I’ve learned from marketing my fiction to a fan crowd online. 1) Going exclusive is risky and rewarding. Marketing. By Mars Dorian, {grow} Contributing Columnist. So what has changed?
  • WEBBIQUITY  |  TUESDAY, AUGUST 12, 2014
    [Marketing] The Complete Guide to Google+ for B2B Marketing [Infographic]
    This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. This infographic below will have you on track to G+ B2B marketing success. Google+ Social Media Marketing Dave Landry Google infographics
  • INFLUITIVE B2B  |  TUESDAY, NOVEMBER 24, 2015
    [Marketing] Quiz: What’s Your Marketing Personality Type?
    Take our quiz to find out which marketing role would really suit you (based on some *incredibly* scientific questions). Content loading… Sign up for our newsletter to receive the latest advocate marketing news and best practices. Ever wonder if you’re on the right career path?
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Marketing] B2B Marketers still struggle with lead nurturing
    But a new study from Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the most value from lead nurturing programs. The Bizo study reveals some intriguing issues for marketers today.  I was struck by the mere 35% of responders who say nurturing is essential to their business. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Marketing] Why marketing doesn’t suck
    Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Let me tell you why I am so lucky to be in marketing. Marketing did THIS?  I wanted to be part of it!  I wanted to drive growth and put people to work. How about you?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Marketing] B2B Content Marketing: Will Video Kill eBooks?
    “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Shift in Customer Behavior in Content Marketing.
  • WEBBIQUITY  |  WEDNESDAY, MAY 28, 2014
    [Marketing] Two Database Marketing Principles to Increase Email Marketing ROI
    Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. Database marketing is not just about the automated front-end, and where it lands your prospects / clients once the automation ends. Email Marketing Daniel Faggella email marketing Guest post by Daniel Faggella.
  • B2B LEAD BLOG  |  MONDAY, MAY 18, 2015
    [Marketing] Marketing Funnel Management Best Practices
    If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Here are a few best practices to tweak your marketing funnel to […]. Database Marketing Marketing and Sales Funnel Marketing Automation Big Data Marketing data driven marketing marketing insight
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 24, 2013
    [Marketing] What comes after content marketing? Here are four ideas.
    I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social media marketing , to Coke’s bold vision for a content-based marketing strategy. Are content marketers the new snake oil shills? Radical trust.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] 4 Ways of Measuring Marketing ROI
    by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. Let’s take a look at some ways to measure marketing ROI. 1. This isn’t me saying that.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, MAY 24, 2014
    [Marketing] Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors
    Convertro and Adometry both import individual-level contacts across online and offline channels and use these with other data to estimate to incremental impact of each marketing message. These announcements all illustrate the increasingly central role that data is playing in marketing technology.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Marketing] Do People Trump Content in Marketing?
    Now if you live in the world of B2B marketing, you have been inundated with statistics for the last four years claiming sales is being disintermediated by today’s empowered buyer, with statistics like “57% of the buying process is complete before a buyer talks to sales” or “70% of the buying process is now digital.”
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 21, 2014
    [Marketing] Industrial Content Marketing — Different Strokes for Different Folks
    Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing] Inbound Marketing or Outbound? Which is the Winner?
    The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey. You can control the message and timing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 4, 2014
    [Marketing] The 5 hottest marketing jobs in a digital age
    How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes: 1. The next marketer I hire would probably be a statistician. Alternative media.
  • JUNTA 42  |  WEDNESDAY, NOVEMBER 2, 2016
    [Marketing] Manufacturing Marketers See Content Marketing Breakthrough [Research]
    Last year, the results of our annual content marketing survey indicated that manufacturing marketers were stuck when it came to content marketing. Fewer than 20% said their organization was effective at content marketing or that they had a documented content marketing strategy. Content Marketing Research
  • SALESFUSION  |  THURSDAY, JUNE 26, 2014
    [Marketing] Taking Inbound Marketing Beyond Blogs and Tweets
    The post Taking Inbound Marketing Beyond Blogs and Tweets appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, DECEMBER 3, 2014
    [Marketing] Planning Your Industrial Marketing Strategy for 2015
    I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. It would be easy to dive right into [.]
  • SALESFUSION  |  THURSDAY, JUNE 19, 2014
    [Marketing] Adding Marketing Automation to Your Inbound Strategy
    The post Adding Marketing Automation to Your Inbound Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing
  • BIZNOLOGY  |  THURSDAY, DECEMBER 22, 2016
    [Marketing] 10 Marketing trends to watch for 2017
    As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Marketing] #BADMarketing presented by Crimson Marketing
    How do you feel about this piece of direct marketing? . BADMarketing branding create brand market your product marketing mix marketing product strategy to market strategy what is market strategy The Economist is one of the best publications for business news and international politics.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 13, 2012
    [Marketing] 20 Stats Every Modern Marketer Should See
    Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. 51% of B2B marketers currently spend 10% or less of their budget on search. It’s inevitable. It’s for good reason.
  • SALESFUSION  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] The Best Marketing Automation Software
    The post The Best Marketing Automation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Website Tracking
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] 5 Key Differences Between Email Marketing and Marketing Automation
    You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Marketing automation software , on the other hand, monitors every digital interaction a lead has with your business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 28, 2013
    [Marketing] 10 reasons why Twitter is content marketing’s best friend
    ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. Twitter as ignition point. As you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Marketing] Why content marketing is a “do-over” for social media
    My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • CRIMSON MARKETING  |  TUESDAY, JULY 21, 2015
    [Marketing] How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)
    If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? Some of the marketing tactics that Vittorio shares are as follows: Ready, Set, Sprint!:
  • SALESFUSION  |  THURSDAY, APRIL 3, 2014
    [Marketing] What Can Marketing Do for You?
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post What Can Marketing Do for You? appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 20, 2015
    [Marketing] 5 Reasons companies are bringing their marketing in house
    Here’s a significant trend described in a very fine digital marketing  research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. have a few thoughts about it. One
  • LATTICE  |  FRIDAY, OCTOBER 23, 2015
    [Marketing] Predictive Marketing: What Really Matters
    Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. All of these terms are being thrown around the marketing community with gusto. That is why at Lattice, we took it upon ourselves to understand what predictive marketing truly means to the marketers in the field.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] The Psychology of Colors in Content Marketing
    Design plays an important part in content marketing. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. The post The Psychology of Colors in Content Marketing appeared first on Marketing Insider Group.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, SEPTEMBER 3, 2012
    [Marketing] Moving On: Lessons from the B2B Marketing Trenches
    It was fun to work again as a hands-on marketer. It’s an old saw among direct marketers that the list determines most of your response rate and the offer controls for most of the rest. Again, every marketer knows this, but it’s easy to focus attention on the fascinating and complicated stage progressions (remember all that content?)
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Marketing] Why Marketing Benchmarks Are Bogus
    Remember, a benchmark just reflects how the companies or marketers in the study are doing. Email Measurement benchmarks Email Marketing Research We like to measure ourselves against something. We want to know that we are doing good work. Is my my email click rate good? Is my search conversion rate where it should be? Need more?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 18, 2014
    [Marketing] Why Servant Marketing Matters
    Tweet As I talk to marketing and sales leaders, I hear this reoccurring theme: “I want to do something that really matters; I want to feel what I’m doing is really making a real difference.” This requires a different kind of thinking to drive a different way of marketing. Serve first and market second.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Marketing] Seven Ways to Humanize B2B Marketing
    While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. They need to be part of the marketing message and backed up by case studies and other proof (not just claims). Marketing Strategy Reputation Management
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 31, 2011
    [Marketing] 10 Marketing Nightmares
    Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Today, we spotlight 10 marketing nightmares – and explain how you can avoid them. 1. Good luck winging it!
  • WEBBIQUITY  |  THURSDAY, MAY 21, 2015
    [Marketing] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing. But—what if you had to answer on the spot? Meghan M.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 16, 2015
    [Marketing] Marketing to Engineers is a Big Challenge
    Many industrial companies find it challenging to market to engineers. The biggest complaint that I hear is that engineers just don’t respond to marketing like others do. These companies are at a loss and need to figure out a better way to market since their target audience is primarily engineers from various disciplines.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Marketing] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    We have to adjust to the digital age and we have to adjust now, especially in our approach to marketing. Unfortunately, the leadership of a small-to-medium-sized enterprise is typically not qualified to add new marketing professionals to their rosters.  Type of Marketer. By Debra Andrews, {grow} Community Member. Positioning.
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Marketing] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    True or False: Modern marketing departments are dominantly focused on demand generation activities? While this may come as a surprise to the hordes of demand generation groupies using marketing automation, the truth is that 87% of companies spend more time in other functions of marketing than demand gen. But that’s changing.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 6, 2016
    [Marketing] 5 Predictions for Influencer Marketing in 2016
    The reason for this is that influencer marketing campaigns generate impressive results. The average earned media value (EMV) from US influencer marketing programs was 1.4 Influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which  92% of consumers are more likely to trust.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Marketing] Creating Engagement in B2B Marketing
    You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity.  Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s Creating Engagement. Measuring Engagement.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 26, 2013
    [Marketing] Storytelling in Industrial Content Marketing
    If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling
  • ANNUITAS  |  THURSDAY, AUGUST 20, 2015
    [Marketing] Marketing Enablement and The Technology Stack
    More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever. The answer came in the form of a great story where a CMO in a meeting stated that they really only used two different technologies on their team – marketing automation and a CRM. It was a lot more than two.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 25, 2013
    [Marketing] 6 Cringeworthy Marketing Technology Failures
    Today’s marketing simply wouldn’t exist without marketing technology. From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. You no longer create your marketing communications. The system does the rest.
  • CONVERSIONATION  |  SUNDAY, DECEMBER 28, 2014
    [Marketing] Email marketing versus social media – once more
    If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 23, 2016
    [Marketing] Do-it-yourself influencer marketing
    Chris Abraham’s latest webinar was about influencer marketing. You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing.  . Content marketing is expensive in time and cash. You built it, where are they? Like this post?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 2, 2012
    [Marketing] Manufacturing Infographics for Content Marketing
    If done right, they can be very effective in content marketing for manufacturers and industrial companies. Filling the top of the funnel with interested readers is one of the key objectives of content marketing. have heard some marketers refer to this form of content marketing as “influence marketing.”
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Marketing] Marketing Technology of the Future: Beyond the Customer Data Platform
    But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. As anonymity becomes increasingly unavailable, marketers will know exactly who is receiving their advertising messages. and More on Marketing To Things. have no trouble talking about that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 18, 2014
    [Marketing] The slippery slope of influence marketing
    “Have we hitched a ride on the influence marketing train?” But influence marketing can be a house of cards for both companies and individuals. The post The slippery slope of influence marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. How did I get on their list? have no idea.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. think the answer is: probably not. So let’s talk a little more about them. But I digress.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 31, 2013
    [Marketing] 9 Marketing Resolutions for 2014
    Now that you’re back at your desk and ready to put 2014 marketing plans to work, here are some inspirational ‘resolutions’ to help you recharge your strategy: Get to know your cohorts. The old ‘work backwards’ approach can help ignite your most creative marketing campaign yet. Start a research-based content marketing program.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 27, 2015
    [Marketing] Why customer personas may be an outdated marketing technique
    ”  -   Don DeLillo. A few weeks ago here on {grow} I ran a piece by Rob Petersen explaining the value of working with “customer personas” to develop a content marketing plan. The post Why customer personas may be an outdated marketing technique appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 22, 2014
    [Marketing] Top Marketing Predictions For 2015
    Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2013 Marketing Predictions  included bets that content marketing conversations would mature. My Top Marketing Predictions For 2015. 2015’s Top Marketing Trends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2016
    [Marketing] Does every business need content marketing? A reality check.
    Does every business need content marketing? This week I came across a quote from a speaker at the Content Marketing World conference: “Content marketing works every time, for every business, in every industry.” Content marketing is one weapon in an arsenal. Does every business need content marketing?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Marketing] Where’s your marketing plan? The most important marketing tool.
    Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. As the Creator and Host of the extremely popular show Marketing Made Simple TV , I get many books sent to me by prospective show guests. How much is your marketing budget? Education.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Marketing] New Frontiers in Data Driven Marketing
    I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs. Okay, maybe not so new.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JANUARY 9, 2015
    [Marketing] Content Marketing for Manufacturers Isn’t Just Publishing More Content
    Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). Visit my website for more content on industrial marketing.].
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 16, 2013
    [Marketing] Industrial Email Marketing is NOT Dead
    One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. Visit my website for more content on industrial marketing.]. That is simply not true. I am seeing manufacturers continue to [.]. This is only a content summary.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Marketing] Six Best Practices for Marketing with White Papers
    documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. For example, this blog frequently publishes updated compilations of social media and digital marketing statistics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 28, 2015
    [Marketing] Why conversation hierarchy is important to your marketing strategy
    One of the biggest challenges I face as a marketing strategist is unrealistic customer expectations when it comes to social media marketing. Recently I announced I have been working on a new way to measure content marketing success. But most people have not thought about Facebook marketing this way. They’re not.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, NOVEMBER 8, 2016
    [Marketing] Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles
    Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply not true when it comes to industrial marketing. Visit my website for more content on industrial marketing.].
  • SALESFUSION  |  TUESDAY, APRIL 8, 2014
    [Marketing] (Apartment) Hunting for Marketing Qualified Leads
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post (Apartment) Hunting for Marketing Qualified Leads appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"].
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 25, 2012
    [Marketing] Industrial Marketing Content that Helps Buyers
    It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. Online product configurators.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [Marketing] What Is The Future Of Content Marketing?
    Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year. What makes Content Marketing World so great?
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Marketing] CMOs: Stop Believing These Digital Marketing Myths
    There are many myths surrounding digital marketing solutions. Let’s review these 15 digital marketing myths and their corresponding truths: 1. SEO Marketing tools make your life more efficient and automated. As with any other function of marketing, SEO is constantly evolving. ” ( Marketing Land ).
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