B2B MARKETING INSIDER | MONDAY, JANUARY 26, 2015
[Marketing] The Best Marketing Conferences Of 2015
'In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.
BIZNOLOGY | FRIDAY, JANUARY 11, 2013
[Marketing] Why Marketers Should Fear Mobile Marketing
Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. Well, it’s a lot less dramatic but just as painful that in mobile marketing there is something that marketers should truly fear. “What?”
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 20, 2014
[Marketing] 4 Attributes of Your Next Content Marketing Superstar
He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. Content Marketing
FEARLESS COMPETITOR | MONDAY, DECEMBER 13, 2010
[Marketing] 16 Marketing Terms to Ban in 2011
A good friend, Paul Dunay, who writes the popular blog Buzz Marketing for Technology once told me that B2B marketers are in an “Arms Race around Content. This means that companies are one-upping each other on content.
BIZNOLOGY | WEDNESDAY, MARCH 18, 2015
[Marketing] Segmenting your content marketing
Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. In this free 30-minute Biznology® webinar, you’ll learn the secrets of the content marketing gurus. B2B marketers need this, but so do B2C marketers that sell high consideration items with long sales cycles.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 9, 2015
[Marketing] Content Marketing Tips for Lead Nurturing
ve found that many marketers get stuck on not having enough good and effective lead nurturing content. lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 18, 2014
[Marketing] Are Millennial Marketers More Analytical?
'I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority. End of discussion.
B2B MARKETING INSIDER | THURSDAY, JANUARY 15, 2015
[Marketing] How To Plan And Build A Successful Content Marketing Strategy
Marketing, as we know it, is being transformed right in front of our eyes. Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. ” I presented: The key factors for content marketing success. Track Content Marketing ROI.
VISIONEDGE | MONDAY, APRIL 14, 2014
[Marketing] Free Benchmarking–Does Your Marketing Measure Up?
'Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. We know this can be expensive—even a small benchmarking study for marketing typically takes at least $20,000.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 23, 2010
[Marketing] Going Mobile with B2B Marketing
As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery and to me when you have a market of 3.3 Related posts: Why is Google Scared and What it means for B2B Marketing! Tweet This!
DIGITAL BODY LANGUAGE | THURSDAY, NOVEMBER 19, 2009
[Marketing] Predicting Revenue through the Marketing Funnel
With a buying funnel modeled from the top of the funnel, however, it is possible to begin understanding whether there is enough in the marketing funnel to support the desired and planned revenue goals. With an 80% acceptance rate, this means marketing needs to create 3125 MQLs.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 13, 2014
[Marketing] The Modern Marketer’s Guide to Connected Customer Journeys [eBook]
It’s a simple consideration for marketers, really. Oracle Marketing Cloud partnered with marketingfinder.co.uk to conduct a survey exploring how marketers are adapting to this new age of the customer and the challenges they face. Marketing Efficiency
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 30, 2010
[Marketing] Four Must-Have Metrics for Marketing Measurement
Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Marketing ROI.
MODERN B2B MARKETING | FRIDAY, JUNE 14, 2013
[Marketing] Get More out of your Marketing Automation with Interactive Content
'Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it? It may be marketer defined content or it might, in the case of a photo contest, be user generated.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 2, 2014
[Marketing] Modern Marketing Essentials Guide to Content Marketing [New eBook]
'It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’re excited to launch the first in a new eBook series, the Modern Marketing Essentials Guides. Content Marketing We’ve got you covered.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MAY 30, 2014
[Marketing] Business Marketing Association Conference: Marketers Should Make Customers the Hero
m drafting this on the way back from the excellent Business Marketing Association conference in Chicago and the pilot has just announced we’re starting our descent to Philadelphia. But those felt like a more expository mode, describing solutions but not really offering to help marketers make the transition.
B2B MARKETING TRACTION | TUESDAY, DECEMBER 23, 2014
[Marketing] Content Marketing Predictions from the Experts [Infographic]
'Are you planning to up your content marketing game in the new year? Here are some of the major issues to consider in your content marketing plan. Brand.com published this post, “ Industry Influencers’ Content Marketing Predictions for 2015 ,” with several predictions from content marketing experts.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 14, 2014
[Marketing] What Makes a Good Marketing Platform? Rules for Platformality
Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. But, to my mind, a real marketing platform needs more than just an app store and a published API. marketing platforms marketing technology platformality
INDUSTRIAL MARKETING TODAY | FRIDAY, MARCH 6, 2015
[Marketing] Why are Manufacturers Still Struggling with Content Marketing?
'Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). The post Why are Manufacturers Still Struggling with Content Marketing? by Achinta Mitra appeared first on Industrial Marketing Today.
BIZNOLOGY | THURSDAY, NOVEMBER 20, 2014
[Marketing] Let the market view in
'There have always been marketers who rely on subjective data and unsubstantiated hypotheses. Marketers can be overly swayed by hype and the latest “shiny new object.” In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world. Like this post?
B2B MARKETING INSIDER | THURSDAY, JULY 10, 2014
[Marketing] Content Marketing? Just Deliver Content People Want
'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? One thing that I find really rewarding is seeing a young professional, with a ton of talent, and the courage to participate in the conversations we are all having around the changing nature of marketing.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 19, 2010
[Marketing] The 4 C’s of B2B Marketing
We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix. The term “marketing mix became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Product. Price. Placement. Promotion.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 19, 2012
[Marketing] How Content Marketing Works on Pinterest
So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? Time-Saving Tips for Social Media Marketing.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 24, 2013
[Marketing] The 3 Goals For Your Content Marketing
'What are the goals for your content marketing efforts? But every content marketing program should have the same goals: Reach. The answer is content marketing. reject any notion that content marketing shouldn’t demonstrate a return on investment. Content Marketing The answer may not always be simple. Reach.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 18, 2012
[Marketing] The Content Marketing Echo Chamber
They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” Do You Hear The Content Marketing Echo Chamber? Content MarketingSocial Media?
B2BMARKETINGSMARTS | MONDAY, JULY 18, 2011
[Marketing] 14 ways B2B marketers can establish credibility.
First, on Jim’s Marketing Blog, I discovered Jim Connolly’s “Are you ready, willing and able? 14 ways B2B marketers can establish credibility. B2B Marketing Messaging B2B Marketing Business Communications Credibility Marketing Communicatons Marketing Messages TestimonialsThen show me!
FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
[Marketing] The State of B2B Lead Generation – a great infographic by BuyerZone
The most shocking statistic is that 44% of companies don’t even know what marketing automation is. Almost 9 out of 10 don’t use marketing automation. MarketingBuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award. Ironically, Fearless Competitor was picked #1 !)
DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 5, 2010
[Marketing] Marketing Dashboard: Passive Discovery
We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process. To gain an understanding of the success of your content marketing strategy, and areas for improvement, a dashboard of inbound links can be very useful.
CRIMSON MARKETING | WEDNESDAY, JUNE 4, 2014
[Marketing] Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]
The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. Marketing Technology Podcasts
BIZNOLOGY | MONDAY, MARCH 4, 2013
[Marketing] Search Marketing by the Numbers
had signed to do a corporate training session on search marketing. They insisted that they didn’t measure any of their marketing and that it wasn’t their responsibility. mean, it wouldn’t have been hard to teach search marketing and just leave out all the number parts. Search marketing, of course.
NUSPARK | SUNDAY, JANUARY 2, 2011
[Marketing] 2011 Marketing Resolutions to Consider
For b2b marketers, think about your target audiences, and continue to understand how they research products. Marketing StrategyWelcome to 2011. Everyone seems to be doing their list of resolutions. This is a good time to think about your goals for 2011. Have you done any business resolutions? Perhaps the list below can help: 1.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, DECEMBER 13, 2014
[Marketing] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 15, 2011
[Marketing] 5 B2B Marketing Trends for 2012
As we read the tea leaves in the survey results, here are our thoughts on what’s creeping into (or storming) the B2B marketing consciousness for 2012. Marketers are grappling with what kinds of customer data are most important to collect and how to make hay out of the data. Content Marketing Hits the Breaking Point. Disruption.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 28, 2014
[Marketing] The future of digital marketing will be built on fun
'I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. So far, we have seen three distinct phases or revolutions of digital marketing. By the way, at the edge of each of these revolutions, life becomes more difficult for marketers.
CONVERSIONATION | WEDNESDAY, JUNE 8, 2011
[Marketing] Inbound Marketing versus Outbound Marketing: a Pointless Debate
Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound perspective. Outbound marketing is basically [.]. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketing
CRIMSON MARKETING | WEDNESDAY, MARCH 18, 2015
[Marketing] Brad Mattick, BrightEdge’s VP of Marketing: How to Rise Above the Data Clutter
'93% of marketers are using content marketing as a strategy, producing 27 million pieces of content per day—but studies show that 70% of that content is ignored. It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle. Marketing Technology Podcasts
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 8, 2014
[Marketing] New Frontiers in Data Driven Marketing
'I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs. Okay, maybe not so new.
BIZNOLOGY | MONDAY, JUNE 11, 2012
[Marketing] Content Marketing: It’s Not What You Know, It’s Who You Know
One of the great keys to success in content marketing is knowing your audience. In last month’s column, we talked about the basics of content marketing. Just about any content marketing discussion starts with the audience. Internet Marketing Content marketingPhoto credit: zoetnet. Know Your Audience.
MARKETING GENIUS BLOG | MONDAY, MAY 16, 2011
[Marketing] Marketing Automation: State of the Union
Just got done reading Jessica Groopman’s excellent survey of Marketing Automation (MA) buyers by Focus ( download here ). Back then there was basically one vendor whose product was very hard to use, and most customers just used it as an very expensive Email marketing system that required a lot of services to run. Tweet This!
DIGITAL BODY LANGUAGE | THURSDAY, AUGUST 13, 2009
[Marketing] What is B2B Marketing?
What exactly defines Business to Business (B2B) Marketing? It’s an interesting question, as marketing is a discipline that is common across both business to consumer (B2C) and business to business (B2B) organizations. It’s worth exploring what B2B marketing entails.
CRIMSON MARKETING | WEDNESDAY, MARCH 12, 2014
[Marketing] Cory Treffiletti, BlueKai’s Marketing SVP: How To Think About Big Data For Marketing [Podcast]
'Marketing has historically been about a big idea and about creativity, but we’re seeing that shift drastically to accountability in marketing. Marketers are increasingly looking for ways to prove that the dollars. Corporate Marketing Podcasts
GREAT B2B MARKETING | TUESDAY, MAY 15, 2012
[Marketing] Use Pull Marketing to Communicate with the SMB Market
Schultz makes a number of important points in the post but one of the most interesting is the high cost of the disconnect that exists between how business owners learn and how marketers attempt to reach them. This might be a good time to evaluate where you are putting your marketing time and money. Pull Marketing
MI6 MARKETING AGENCY | THURSDAY, NOVEMBER 18, 2010
[Marketing] Twitter for B2B Marketing
Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. This chat session was about Twitter for B2B Marketing. It is valuable to every marketing plan.
B2B LEAD GENERATION BLOG | MONDAY, JULY 29, 2013
[Marketing] B2B Marketing: 3 reasons for adopting video content into your marketing mix
Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Human Touch: 8 Questions to Steer Your Marketing Priorities. Content Marketing content marketing lead generation marketing insights marketing strategy multichannel SEO video content
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 19, 2012
[Marketing] Should B2B Marketers Ignore Personal Email Addresses? [CHART]
by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. It’s no wonder that these are making their way into a B2B marketers’ database. What we found was quite surprising.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 6, 2012
[Marketing] What’s the Real ROI of Content Marketing?
by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Paid search is largely seen as one of the most effective marketing practices so we did a side-by-side comparison.
B2B LEAD GENERATION BLOG | MONDAY, APRIL 22, 2013
[Marketing] Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking
'Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads. realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. Related Resources: Email Marketing: How to maintain low opt-out rates.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 15, 2011
[Marketing] Marketers Do a Bad Job Selecting Marketing Automation Systems
I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. 66% of buyers base their selection process on meetings within marketing. You do also have to wonder how other 34% make a decision if they’re NOT talking to anyone in marketing. To replay the Webinar, click here.)
INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 15, 2013
[Marketing] Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales
There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial sales
CRIMSON MARKETING | WEDNESDAY, SEPTEMBER 10, 2014
[Marketing] Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]
'We all understand by now the importance of data to the corporate marketing organization. While data aggregation systems have matured greatly in the recent past, bottlenecks between Marketing and IT have substantially hindered the ability of corporate marketing departments to act on data from a variety of sources in real time.
GREAT B2B MARKETING | WEDNESDAY, OCTOBER 24, 2012
[Marketing] Creating an Effective B2B Marketing Machine
” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. As opposed to the usual collection of marketing and sales activities, the idea of a machine is to create momentum at every part of the process that leads to a predictable and consistent flow of revenue. But you can get started now.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 9, 2010
[Marketing] B2B Marketing: Trust + Community = ROI
Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Social Media changes that and elevates Trust to the individual level.
THE B2B RESEARCH BLOG | MONDAY, MARCH 26, 2012
[Marketing] Email marketing: Overcoming message overload
I’ve always felt my groaning inbox bore testament to the popularity of email marketing. The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique. A business buyer often receives several hundred marketing emails a month. Second, hook them in.
CRIMSON MARKETING | WEDNESDAY, DECEMBER 3, 2014
[Marketing] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
'Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. We don’t count on old wives tales to predict the weather, and businesspeople don’t make marketing decisions on a hunch. How Domino’s Used Data to Heat Up Their Marketing. Take the Risk Out of Your Marketing. Things have changed.
B2B MARKETING INSIDER | MONDAY, FEBRUARY 9, 2015
[Marketing] The Rise Of Emoji Marketing
'For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” Content Marketing Voicemail takes too long.
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 20, 2012
[Marketing] Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing
am excited that we have decided to join forces with Oracle upon closing because we believe that together we can accelerate the pace of modern marketing. I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community. Oracle is investing in marketing and in the cloud.
DIGITAL B2B MARKETING | MONDAY, FEBRUARY 25, 2013
[Marketing] 5 Signs Your Marketing Isn’t Integrated
Integrated marketing is hard. Every single marketing touchpoint should be working together. However, integrated marketing isn’t an exact science, there is not a simple litmus test that tells you if your marketing is integrated. Often it is easier to spot the signs your marketing is not integrated. Your Turn.
LEAD VIEWS | FRIDAY, OCTOBER 5, 2012
[Marketing] Sales and Marketing Alignment – Martoons
Sales – Marketing Alignment business cartoons marketing martoons Sales[[ This is a content summary only. Visit my website for full links, other content, and more! ]].
B2B LEAD GENERATION BLOG | SUNDAY, MAY 20, 2012
[Marketing] Marketing Strategy: 3 Steps to find the best tactics and results
Cindy Humphrey advises going back to marketing basics. With more than two decades in B2B sales and marketing leadership positions, most recently at a Fortune 500 telecommunications company, Humphrey is an expert at navigating B2B’s ever-changing marketing landscape. How to make B2B marketing messages more memorable.
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 30, 2015
[Marketing] How Well Do You Know Marketing Data? Take Our Quiz
'Marketers have long known the importance of good data management and data cleansing. Yet we all know that, in practice, few have mastered the skills necessary to truly understand and successfully manipulate marketing data. Marketing Measurement Test your knowledge and find out how savvy you are when it comes to data lingo.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 9, 2013
[Marketing] 8 Content Marketing Ideas You Haven’t Tried
As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. But your staff —those on the front line of marketing, can be your greatest resources.
MARKETING EDGE | FRIDAY, JANUARY 3, 2014
[Marketing] Marketing Tips for 2014
'I’ve been at this marketing thing for more than 30 years, and into the social space early on, pre-twiiter, pre-YouTube, and so I don’t get all excited about the latest gadget. Hitting on a single topic in marketing, social media and business communications. So pardon. Quick and to the point.
KOMARKETING ASSOCIATES | MONDAY, MARCH 9, 2015
[Marketing] 5 Reasons You Need a Partner for Your B2B Content Marketing Program
'For some companies, “outsourcing” a content marketing program carries a negative connotation. However, when you use high quality partners who are good at what they do, your content marketing efforts can finally take off. B2B Online Marketing Blog Content Marketing You Aren’t a Good Writer or Editor.
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
[Marketing] Social Media Marketing Metrics Explained
Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. Social media marketing metrics explained.
B2B MARKETING TRACTION | THURSDAY, JANUARY 7, 2010
[Marketing] Create a 1-Page Marketing Plan
like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. used to use Microsoft Project to create a Gantt chart of the marketing plan timeline, but few of my clients had the program nor did they want to endure the learning curve in order to be able to use it.
IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 4, 2014
[Marketing] Reform Your Content Marketing
And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. Fear not marketers for we are here to help guide you from this dark side where deadly sins abound. In our post last week , we talked about the first three of these deadly sins of content marketing: 1.
FEARLESS COMPETITOR | FRIDAY, APRIL 9, 2010
[Marketing] The Marketing Dashboard imperative
Today it’s imperative that marketers have metrics on the results of their marketing spend. Over time you can refine your marketing spend for optimal results. This is why a marketing dashboard is an imperative for B2B sellers. Below is a sample marketing dashboard I found online. Add more resources.
BIZNOLOGY | TUESDAY, NOVEMBER 18, 2014
[Marketing] Search Engine Marketing is Legion
'I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. The post Search Engine Marketing is Legion appeared first on Biznology. Like this post?
MARKETING GENIUS BLOG | MONDAY, JULY 19, 2010
[Marketing] Monday Marketing Term: CAN-SPAM
CAN-SPAM is an acronym for the bill: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. Tags: Email Marketing Genius.com Marketing Terms CAN-SPAM is the law that establishes national standards and enforcement practices for the sending of commercial email. Tweet This! Share this on LinkedIn.
BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
[Marketing] Predictions for B2B digital marketing in 2013
I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game. Photo credit: Wikipedia.
LEADSLOTH | MONDAY, OCTOBER 18, 2010
[Marketing] Process Turns Marketing Automation Into Revenue
Today I read a blog post about 7 trends that speed up the adoption of marketing automation. The Software is Great, But… Marketing Automation software is often positioned as the be-all and end-all. The result today: too many Marketing Automation users use their expensive system as an email marketing tool.
INDUSTRIAL MARKETING TODAY | MONDAY, AUGUST 11, 2014
[Marketing] Understanding the Age Gap is Important in Digital Marketing for Industrial Companies
'If you are using digital marketing (You are, arent you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Visit my website for more content on industrial marketing.]. This is only a content summary.
KOMARKETING ASSOCIATES | FRIDAY, JUNE 8, 2012
[Marketing] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 2, 2011
[Marketing] How big should our marketing budget be?
B2B Lead Generation | Size of the Marketing Budget. was recently asked this question by the VP of Marketing at a young software company. “ For a software company, what percentage of revenue should represent our marketing budget? What percentage of marketing-qualified leads turn into sales-qualified leads? Marketin
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 15, 2014
[Marketing] Matching Marketing Technology to Business Strategy: A Starting Framework
'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Every consulting engagement I do starts with the relationship between business strategy and marketing technology.** Bluff called. So, where to begin? Norton.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 19, 2012
[Marketing] 5 Media Lessons Every Marketer Should Learn
by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. Content marketing is turning brands into publishers, and so many of the lessons shared are perfectly applicable to modern marketing. We share a few here, and the takeaways for marketers.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 1, 2015
[Marketing] 10 Marketing New Year’s Resolutions For 2015
In the spirit of professional improvement and the commitment to customer centricity, we’ve compiled a list of 10 resolutions every marketer can potentially benefit from. Exchange value for engagement – Marketers often get wrapped up in web forms and demand generation activities of the sort. Marketing Efficiency
B2B MARKETING INSIDER | TUESDAY, DECEMBER 2, 2014
[Marketing] Content Marketing Is A Strategic Solution To A Strategic Problem
'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. landing page with content on it is not content marketing. Content Marketing
SOCIAL MARKETING FORUM | MONDAY, APRIL 4, 2011
[Marketing] 7 Social Marketing Insights
I've gathered 7 insights (at least I hope they're insightful) to share on social marketing. B2C marketing Brand marketing Content marketing Relationship marketing Social media marketing brand marketing relationship marketing social marketing social media marketing tips & tricks
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 17, 2012
[Marketing] 5 Surprising Uses for Marketing Automation
by Christina Pappas | Tweet this What’s the first thing that springs to mind when you hear the words ‘ marketing automation ’? But there are so many other ways to get more out of your marketing automation investment, from smoothing out the recruiting process to pushing real-time info to sales. Onboarding New Hires. Stuck Opportunities.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 22, 2014
[Marketing] The Ultimate Regift: Must-Read Marketing Advice From 18 Experts [SlideShare]
'Marketing is a unique discipline. Special marketing is often inspired by a simple idea that triggers a bigger concept, which can be challenging to find. We wanted to offer something to help ignite your passion for marketing, and spark some new ideas to refresh your relationship with customers in 2015 and beyond.
CRIMSON MARKETING | TUESDAY, DECEMBER 2, 2014
[Marketing] Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]
'Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. For Netherlands based Philips Lighting, that expertise comes from VP of Digital Marketing, Michel Claassens. Digital Marketing Podcasts Michel tells us how.
WEBBIQUITY | MONDAY, JULY 29, 2013
[Marketing] How to Measure Content Marketing Success
'With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? Content Marketing Social Media Marketing Web Presence Optimization ” but also “how are we doing compared to our competitors?” What are your takeaways?
B2B MARKETING INSIDER | WEDNESDAY, APRIL 23, 2014
[Marketing] The Role of Content In The Future of Marketing [SLIDESHARE]
'2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing ” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group ( MENG ). Content marketing is more than a buzzword! Content Marketing Tweet This ).
CRIMSON MARKETING | THURSDAY, AUGUST 28, 2014
[Marketing] CMOs are Spending More on Marketing Analytics, Social and Content
'As a CMO or marketing executive, it’s important you know what’s happening in your industry and what moves your peers are making. of CMOs are most interested in measuring business outcomes derived from creative programs when “given a choice of 4 options regarding the most effective application for marketing analytics.”
B2B MARKETING INSIDER | THURSDAY, JULY 26, 2012
[Marketing] The 6 Best Slideshare Decks on Content Marketing
So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. Rand Fishkin does a great job in this deck explaining why we all need to just get started in content marketing. The Content Marketing Manifesto from Rand Fishkin. six step content marketing model from steven van belleghem.
B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 15, 2014
[Marketing] The Most Important B2B Marketing Metrics for CEOs
'Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. On the pipeline? On revenue? Vendors and outsourcers.
B2BMARKETINGSMARTS | MONDAY, OCTOBER 1, 2012
[Marketing] B2B marketing’s 10 most common copy mistakes
Are they savvy marketers who need their work refined? B2B marketing’s 10 most common copy mistakes is a post from: B2BMarketingSmarts. B2B Marketing Messaging Outbound B2B Marketing Web Site Copy B2B Marketing marketing copy Marketing Messaging marketing mistakesAre they clueless?
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 29, 2014
[Marketing] Introducing the Oracle Marketing Cloud
'by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. They’re being tasked to innovate and lead their companies into the digital age, at the same time that 75% of CEOs want marketing to generate revenue and become more ROI-focused. The marketer’s experience is broken. CMOs face a dilemma.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 8, 2014
[Marketing] The Characteristics of a Marketing Automation Expert [Infographic]
'Editor's Note: Today's post comes courtesy of Amanda Nelson , Director of Marketing at RingLead, where she leads the content marketing strategy and execution. What does it take to become a marketing automation expert? Here are the characteristics of a true marketing automation expert. Marketing Efficiency
THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 9, 2012
[Marketing] When Inbound Marketing Goes Wrong
The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that.
LOOPFUSE | THURSDAY, AUGUST 1, 2013
[Marketing] Marketing automation is core to an agile marketing plan
'Agile marketing is all about speed, responsiveness, measurement, and constant iteration to find, attract, close, and retain customers. That’s much easier to say than to do as many companies struggle with simple A/B testing approaches and work to truly quantify their annual marketing plan.
BIZNOLOGY | THURSDAY, JUNE 7, 2012
[Marketing] Social listening drives traditional market research
But some people still don’t believe that social media can deliver real market research value. If you believe that social media just can’t answer your market research questions, I won’t try to convince you otherwise. Traditional market research works. Photo credit: dmhoro. It’s unprompted.
IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 12, 2014
[Marketing] 3 Significant Trends Impacting Marketing Leaders Now
'It’s an exciting time for marketing because the opportunity to engage with our audiences across all their preferred channels has been enhanced, and behaviorally, they actually tell us how they want to be marketed to. But they’re also managing marketing complexity with “an App for that” type of strategy.
KOMARKETING ASSOCIATES | FRIDAY, DECEMBER 14, 2012
[Marketing] 10 of the Best B2B Internet Marketing Infographics of 2012
This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Understanding the Content Marketing Explosion. Hope you enjoy!
MARKETING GENIUS BLOG | MONDAY, JULY 26, 2010
[Marketing] Monday Marketing Term: Email Authentication
Tags: Email Marketing Genius.com Marketing Terms email authentication email marketing genius.com.
GREAT B2B MARKETING | THURSDAY, AUGUST 8, 2013
[Marketing] 10 Critical B2B Sales and Marketing Metrics
If you tried to measure every single aspect of marketing and sales performance, you could quickly succumb to “analysis paralysis.” When advising clients on what marketing metrics data to collect and analyze, three are three criteria we use to decide whether to include a particular set of data. 'Let’s face it. Cost per new inquiry.
CRIMSON MARKETING | THURSDAY, NOVEMBER 13, 2014
[Marketing] Is Content Marketing Still Worth It?
'A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology. Source: VentureBeat.
ANYTHING GOES MARKETING | SUNDAY, SEPTEMBER 13, 2009
[Marketing] Email Marketing Metrics You Should be Tracking
We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. These emails should be sent using a marketing automation system like Eloqua. Database Accuracy Metrics.
MARKETING GENIUS BLOG | MONDAY, MAY 10, 2010
[Marketing] Monday Marketing Term: Social Marketing Analytics
One of the biggest challenges for marketers is tracking ROI and having the ability to truly prove that their marketing tactics work within the scope of big picture goals. Also check out genius gURLs to learn how you can track the ROI from social media, by integrating it with your CMS and Marketing Automation System. Tweet This!