MODERN B2B MARKETING | FRIDAY, JUNE 14, 2013
[Marketing] Get More out of your Marketing Automation with Interactive Content
'Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it? It may be marketer defined content or it might, in the case of a photo contest, be user generated.
CLIFF ALLEN ON MARKETING | FRIDAY, JULY 17, 2009
[Marketing] Turning Marketing Strategy into Marketing Program Plans
Every good strategic marketing plan includes two elements: strategic direction and plans for moving the company in the new direction. After you have developed your strategic marketing direction , it's time to develop strategies for each of your major marketing functions. How to use a marketing strategy mind map.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 13, 2014
[Marketing] The Modern Marketer’s Guide to Connected Customer Journeys [eBook]
It’s a simple consideration for marketers, really. Oracle Marketing Cloud partnered with marketingfinder.co.uk to conduct a survey exploring how marketers are adapting to this new age of the customer and the challenges they face. Marketing Efficiency
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 30, 2010
[Marketing] Four Must-Have Metrics for Marketing Measurement
Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Marketing ROI.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 14, 2014
[Marketing] What Makes a Good Marketing Platform? Rules for Platformality
Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. But, to my mind, a real marketing platform needs more than just an app store and a published API. marketing platforms marketing technology platformality
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 2, 2014
[Marketing] Modern Marketing Essentials Guide to Content Marketing [New eBook]
'It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’re excited to launch the first in a new eBook series, the Modern Marketing Essentials Guides. Content Marketing We’ve got you covered.
THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 9, 2012
[Marketing] When Inbound Marketing Goes Wrong
The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that.
DIGITAL BODY LANGUAGE | THURSDAY, AUGUST 13, 2009
[Marketing] What is B2B Marketing?
What exactly defines Business to Business (B2B) Marketing? It’s an interesting question, as marketing is a discipline that is common across both business to consumer (B2C) and business to business (B2B) organizations. It’s worth exploring what B2B marketing entails.
B2B MARKETING INSIDER | THURSDAY, JULY 10, 2014
[Marketing] Content Marketing? Just Deliver Content People Want
'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? One thing that I find really rewarding is seeing a young professional, with a ton of talent, and the courage to participate in the conversations we are all having around the changing nature of marketing.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 24, 2014
[Marketing] Email Marketing: Do you test your legacy marketing?
'Tweet Change can be tough, especially if your organization is entrenched in legacy marketing. call it legacy marketing because it’s marketing on autopilot, a pandemic of “we do it this way because we’ve always done it this way” thinking that is likely leaving a lot of ROI on the table. Test your way out of legacy marketing.
FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
[Marketing] The State of B2B Lead Generation – a great infographic by BuyerZone
The most shocking statistic is that 44% of companies don’t even know what marketing automation is. Almost 9 out of 10 don’t use marketing automation. MarketingBuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award. Ironically, Fearless Competitor was picked #1 !)
KOMARKETING ASSOCIATES | FRIDAY, JUNE 8, 2012
[Marketing] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 19, 2012
[Marketing] How Content Marketing Works on Pinterest
So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? Time-Saving Tips for Social Media Marketing.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 19, 2010
[Marketing] The 4 C’s of B2B Marketing
We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix. The term “marketing mix became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Product. Price. Placement. Promotion.
BIZNOLOGY | MONDAY, JUNE 11, 2012
[Marketing] Content Marketing: It’s Not What You Know, It’s Who You Know
One of the great keys to success in content marketing is knowing your audience. In last month’s column, we talked about the basics of content marketing. Just about any content marketing discussion starts with the audience. Internet Marketing Content marketingPhoto credit: zoetnet. Know Your Audience.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 24, 2014
[Marketing] Six great blogs for B2B Marketers
'In our fast-changing marketing world, a smart B2B practitioner keeps up to date by learning from thought leaders. And there is no dearth of blogs on B2B marketing. The Business Marketing Institute, by Eric Gagnon. Available as “Tuesday Marketing Notes,” these posts are meaty—more like book chapters than blog posts.
B2BMARKETINGSMARTS | MONDAY, JULY 18, 2011
[Marketing] 14 ways B2B marketers can establish credibility.
First, on Jim’s Marketing Blog, I discovered Jim Connolly’s “Are you ready, willing and able? 14 ways B2B marketers can establish credibility. B2B Marketing Messaging B2B Marketing Business Communications Credibility Marketing Communicatons Marketing Messages TestimonialsThen show me!
CUSTOMER EXPERIENCE MATRIX | SATURDAY, DECEMBER 13, 2014
[Marketing] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 28, 2014
[Marketing] The future of digital marketing will be built on fun
'I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. So far, we have seen three distinct phases or revolutions of digital marketing. By the way, at the edge of each of these revolutions, life becomes more difficult for marketers.
CRIMSON MARKETING | WEDNESDAY, JUNE 4, 2014
[Marketing] Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]
The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. Marketing Technology Podcasts
DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 5, 2010
[Marketing] Marketing Dashboard: Passive Discovery
We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process. To gain an understanding of the success of your content marketing strategy, and areas for improvement, a dashboard of inbound links can be very useful.
B2B MARKETING INSIDER | THURSDAY, JANUARY 15, 2015
[Marketing] How To Plan And Build A Successful Content Marketing Strategy
Marketing, as we know it, is being transformed right in front of our eyes. Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. ” I presented: The key factors for content marketing success. Track Content Marketing ROI.
NUSPARK | SUNDAY, JANUARY 2, 2011
[Marketing] 2011 Marketing Resolutions to Consider
For b2b marketers, think about your target audiences, and continue to understand how they research products. Marketing StrategyWelcome to 2011. Everyone seems to be doing their list of resolutions. This is a good time to think about your goals for 2011. Have you done any business resolutions? Perhaps the list below can help: 1.
MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 15, 2011
[Marketing] 5 B2B Marketing Trends for 2012
As we read the tea leaves in the survey results, here are our thoughts on what’s creeping into (or storming) the B2B marketing consciousness for 2012. Marketers are grappling with what kinds of customer data are most important to collect and how to make hay out of the data. Content Marketing Hits the Breaking Point. Disruption.
DIGITAL BODY LANGUAGE | WEDNESDAY, AUGUST 19, 2009
[Marketing] Marketing Automation Reliability
In selecting marketing automation software, there are considerations that go well beyond features and functionality. Engineering with Eloqua talks about what he would look at if investigating a marketing automation or demand generation software investment. In this short but information-packed video, Abe Wagner , co-founder and V.P.
MARKETING GENIUS BLOG | MONDAY, MAY 16, 2011
[Marketing] Marketing Automation: State of the Union
Just got done reading Jessica Groopman’s excellent survey of Marketing Automation (MA) buyers by Focus ( download here ). Back then there was basically one vendor whose product was very hard to use, and most customers just used it as an very expensive Email marketing system that required a lot of services to run. Tweet This!
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 12, 2014
[Marketing] 4 Dimensions of Effective B2B Marketing Plans
'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Today marketers also invest heavily in technology to drive their tactics.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 30, 2014
[Marketing] Millennials Are Not Impressed With Your Content Marketing
Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas. So what does this all mean for you, as a marketer?
GREAT B2B MARKETING | TUESDAY, MAY 15, 2012
[Marketing] Use Pull Marketing to Communicate with the SMB Market
Schultz makes a number of important points in the post but one of the most interesting is the high cost of the disconnect that exists between how business owners learn and how marketers attempt to reach them. This might be a good time to evaluate where you are putting your marketing time and money. Pull Marketing
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 20, 2014
[Marketing] What Is Content Marketing? And 9 More Content Marketing Questions Answered
What is content marketing? Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. What is content marketing? But to me Content marketing is the process of continuously publishing content that people want (vs. Content Marketing
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 19, 2012
[Marketing] Should B2B Marketers Ignore Personal Email Addresses? [CHART]
by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. It’s no wonder that these are making their way into a B2B marketers’ database. What we found was quite surprising.
B2B LEAD GENERATION BLOG | MONDAY, JULY 29, 2013
[Marketing] B2B Marketing: 3 reasons for adopting video content into your marketing mix
Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Human Touch: 8 Questions to Steer Your Marketing Priorities. Content Marketing content marketing lead generation marketing insights marketing strategy multichannel SEO video content
B2B LEAD GENERATION BLOG | MONDAY, APRIL 22, 2013
[Marketing] Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking
'Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads. realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. Related Resources: Email Marketing: How to maintain low opt-out rates.
MI6 MARKETING AGENCY | THURSDAY, NOVEMBER 18, 2010
[Marketing] Twitter for B2B Marketing
Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. This chat session was about Twitter for B2B Marketing. It is valuable to every marketing plan.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 6, 2012
[Marketing] What’s the Real ROI of Content Marketing?
by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Paid search is largely seen as one of the most effective marketing practices so we did a side-by-side comparison.
HUBSPOT | WEDNESDAY, MARCH 19, 2014
[Marketing] How Marketers Can Get More Respect and Love
'Though I''ve never had the word "marketing" in my job title and it hasn''t been part of my official role at HubSpot, I think of myself as part marketer and part developer. My current passion project (as part of HubSpot Labs) is inbound.org, which helps marketers connect to great resources and each other. Inbound Marketing
B2B CONVERSATIONS NOW | FRIDAY, AUGUST 6, 2010
[Marketing] Should Sales and Marketing Merge?
She is obviously a deep thinker about all things marketing and one of her slides stopped me in my tracks. It virtually sums up in one picture what I believe to be a significant shift in sales vs. marketing responsibility for selling products. It may be reality, but it means the Marketing group is now selling. Here’s why.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MAY 30, 2014
[Marketing] Business Marketing Association Conference: Marketers Should Make Customers the Hero
m drafting this on the way back from the excellent Business Marketing Association conference in Chicago and the pilot has just announced we’re starting our descent to Philadelphia. But those felt like a more expository mode, describing solutions but not really offering to help marketers make the transition.
INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 15, 2013
[Marketing] Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales
There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial sales
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 15, 2011
[Marketing] Marketers Do a Bad Job Selecting Marketing Automation Systems
I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. 66% of buyers base their selection process on meetings within marketing. You do also have to wonder how other 34% make a decision if they’re NOT talking to anyone in marketing. To replay the Webinar, click here.)
CRIMSON MARKETING | TUESDAY, FEBRUARY 4, 2014
[Marketing] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”? ” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table.
THE B2B RESEARCH BLOG | MONDAY, MARCH 26, 2012
[Marketing] Email marketing: Overcoming message overload
I’ve always felt my groaning inbox bore testament to the popularity of email marketing. The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique. A business buyer often receives several hundred marketing emails a month. Second, hook them in.
GREAT B2B MARKETING | WEDNESDAY, OCTOBER 24, 2012
[Marketing] Creating an Effective B2B Marketing Machine
” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. As opposed to the usual collection of marketing and sales activities, the idea of a machine is to create momentum at every part of the process that leads to a predictable and consistent flow of revenue. But you can get started now.
B2B MARKETING TRACTION | THURSDAY, JANUARY 7, 2010
[Marketing] Create a 1-Page Marketing Plan
like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. used to use Microsoft Project to create a Gantt chart of the marketing plan timeline, but few of my clients had the program nor did they want to endure the learning curve in order to be able to use it.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 9, 2010
[Marketing] B2B Marketing: Trust + Community = ROI
Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Social Media changes that and elevates Trust to the individual level.
SOCIAL MARKETING FORUM | MONDAY, APRIL 4, 2011
[Marketing] 7 Social Marketing Insights
I've gathered 7 insights (at least I hope they're insightful) to share on social marketing. B2C marketing Brand marketing Content marketing Relationship marketing Social media marketing brand marketing relationship marketing social marketing social media marketing tips & tricks
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 2, 2011
[Marketing] How big should our marketing budget be?
B2B Lead Generation | Size of the Marketing Budget. was recently asked this question by the VP of Marketing at a young software company. “ For a software company, what percentage of revenue should represent our marketing budget? What percentage of marketing-qualified leads turn into sales-qualified leads? Marketin
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 5, 2014
[Marketing] ‘Snackable’ Formats Driving Content Marketing
'by Eloqua | Tweet this What makes being a Modern Marketer so special? While marketers make a greater effort to provide content consumers with easy-to-access information, they’re able to better cultivate a role in the usually independent buying process. Can your content marketing improve? Everybody wins! Why not?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 8, 2014
[Marketing] New Frontiers in Data Driven Marketing
'I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs. Okay, maybe not so new.
CRIMSON MARKETING | WEDNESDAY, DECEMBER 3, 2014
[Marketing] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
'Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. We don’t count on old wives tales to predict the weather, and businesspeople don’t make marketing decisions on a hunch. How Domino’s Used Data to Heat Up Their Marketing. Take the Risk Out of Your Marketing. Things have changed.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 26, 2014
[Marketing] 5 Tips For Maximizing Your Video Marketing
He loves analyzing marketing data and building strategic and tactical plans. We’re here to help you clear up the confusion with a definitive guide on how to use videos in your marketing campaigns. It covers everything you need to know, with the most important Ws of video marketing - when, what, who, and where.
MARKETING GENIUS BLOG | MONDAY, JULY 26, 2010
[Marketing] Monday Marketing Term: Email Authentication
Tags: Email Marketing Genius.com Marketing Terms email authentication email marketing genius.com.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 31, 2014
[Marketing] The 10 Best Infographics To Inspire Your Content Marketing
This variety of photo-based, number-based, and illustration-based infographics is enough to inspire every content marketer and graphic designer. The post The 10 Best Infographics To Inspire Your Content Marketing appeared first on B2B Marketing Insider. Content Marketing 'By NewsCred Contributor, Lauren Mangiaforte .
BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
[Marketing] Predictions for B2B digital marketing in 2013
I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game. Photo credit: Wikipedia.
DIGITAL B2B MARKETING | MONDAY, FEBRUARY 25, 2013
[Marketing] 5 Signs Your Marketing Isn’t Integrated
Integrated marketing is hard. Every single marketing touchpoint should be working together. However, integrated marketing isn’t an exact science, there is not a simple litmus test that tells you if your marketing is integrated. Often it is easier to spot the signs your marketing is not integrated. Your Turn.
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 20, 2012
[Marketing] Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing
am excited that we have decided to join forces with Oracle upon closing because we believe that together we can accelerate the pace of modern marketing. I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community. Oracle is investing in marketing and in the cloud.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 5, 2015
[Marketing] 5 Ways Marketing Can Help Sales Succeed
'Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , where she provides creative, practical, sales-driven integrated inbound marketing and strategic planning services to software, technology, manufacturing, professional services firms, and other industries.
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 6, 2015
[Marketing] Courting Your Customer: Relationship Advice for Marketers
'Automation has made it easier for marketers to distribute content, but the content itself needs more attention. Through it all, we must ensure that all marketing, regardless of channel, is delivered in a cohesive and consistent manner, with an excellent user experience, while fulfilling the objectives and KPIs of our clients.
B2B LEAD GENERATION BLOG | SUNDAY, MAY 20, 2012
[Marketing] Marketing Strategy: 3 Steps to find the best tactics and results
Cindy Humphrey advises going back to marketing basics. With more than two decades in B2B sales and marketing leadership positions, most recently at a Fortune 500 telecommunications company, Humphrey is an expert at navigating B2B’s ever-changing marketing landscape. How to make B2B marketing messages more memorable.
B2B MARKETING INSIDER | THURSDAY, JULY 26, 2012
[Marketing] The 6 Best Slideshare Decks on Content Marketing
So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. Rand Fishkin does a great job in this deck explaining why we all need to just get started in content marketing. The Content Marketing Manifesto from Rand Fishkin. six step content marketing model from steven van belleghem.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 9, 2013
[Marketing] 8 Content Marketing Ideas You Haven’t Tried
As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. But your staff —those on the front line of marketing, can be your greatest resources.
KOMARKETING ASSOCIATES | FRIDAY, DECEMBER 14, 2012
[Marketing] 10 of the Best B2B Internet Marketing Infographics of 2012
This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Understanding the Content Marketing Explosion. Hope you enjoy!
FEARLESS COMPETITOR | FRIDAY, APRIL 9, 2010
[Marketing] The Marketing Dashboard imperative
Today it’s imperative that marketers have metrics on the results of their marketing spend. Over time you can refine your marketing spend for optimal results. This is why a marketing dashboard is an imperative for B2B sellers. Below is a sample marketing dashboard I found online. Add more resources.
GREAT B2B MARKETING | TUESDAY, JANUARY 6, 2015
[Marketing] B2B Sales and Marketing Trends for 2015
'At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. We see many B2B companies adopting an end-to-end marketing and sales framework that: Attributes new revenue to specific lead sources. Combines marketing and sales reporting in a dashboard view.
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
[Marketing] Social Media Marketing Metrics Explained
Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. Social media marketing metrics explained.
B2B MARKETING INSIDER | THURSDAY, AUGUST 15, 2013
[Marketing] Content Marketing Rocks!
'I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame! While I am humbled by this honor, maybe I should explain: In just under a month, the biggest content marketing conference will descend upon Cleveland, OH – home of the Rock and Roll Hall of Fame. Mildenhall.
BIZNOLOGY | TUESDAY, NOVEMBER 18, 2014
[Marketing] Search Engine Marketing is Legion
'I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. The post Search Engine Marketing is Legion appeared first on Biznology. Like this post?
THE EFFECTIVE MARKETER | THURSDAY, JUNE 23, 2011
[Marketing] Content Marketing eBook and Infographics
A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. The Rise of Marketing Infographics. Here are some great Content Marketing Infographics you may enjoy.
LEADSLOTH | MONDAY, OCTOBER 18, 2010
[Marketing] Process Turns Marketing Automation Into Revenue
Today I read a blog post about 7 trends that speed up the adoption of marketing automation. The Software is Great, But… Marketing Automation software is often positioned as the be-all and end-all. The result today: too many Marketing Automation users use their expensive system as an email marketing tool.
B2B MARKETING INSIDER | MONDAY, JULY 7, 2014
[Marketing] Content Marketing Objectives And KPIs
'Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. What are the right objectives and KPIs for content marketing? Marketing is a conversation.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 18, 2015
[Marketing] Customer Data Platforms Revisited: The Future of Marketing Data
'It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. The diagram labels the Data + Decision combination as a “Marketing Platform”. better marketing attribution.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 15, 2014
[Marketing] Matching Marketing Technology to Business Strategy: A Starting Framework
'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Every consulting engagement I do starts with the relationship between business strategy and marketing technology.** Bluff called. So, where to begin? Norton.
MARKETING GENIUS BLOG | MONDAY, MAY 10, 2010
[Marketing] Monday Marketing Term: Social Marketing Analytics
One of the biggest challenges for marketers is tracking ROI and having the ability to truly prove that their marketing tactics work within the scope of big picture goals. Also check out genius gURLs to learn how you can track the ROI from social media, by integrating it with your CMS and Marketing Automation System. Tweet This!
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 19, 2012
[Marketing] 5 Media Lessons Every Marketer Should Learn
by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. Content marketing is turning brands into publishers, and so many of the lessons shared are perfectly applicable to modern marketing. We share a few here, and the takeaways for marketers.
FEARLESS COMPETITOR | FRIDAY, JUNE 8, 2012
[Marketing] My All-Time Favorite Marketing Slogan
” These immortal words, enunciated by George Zimmer of The Mens Wearhouse , is my all-time favorite marketing slogan. B2B marketers can learn a lot from George. We’re honored and flattered that BuyerZone picked Fearless Competitor as the #1 B2B marketing blog for 2012. MarketingGuarantee it.”
ANYTHING GOES MARKETING | SUNDAY, SEPTEMBER 13, 2009
[Marketing] Email Marketing Metrics You Should be Tracking
We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. These emails should be sent using a marketing automation system like Eloqua. Database Accuracy Metrics.
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 17, 2012
[Marketing] 5 Surprising Uses for Marketing Automation
by Christina Pappas | Tweet this What’s the first thing that springs to mind when you hear the words ‘ marketing automation ’? But there are so many other ways to get more out of your marketing automation investment, from smoothing out the recruiting process to pushing real-time info to sales. Onboarding New Hires. Stuck Opportunities.
CRIMSON MARKETING | TUESDAY, DECEMBER 2, 2014
[Marketing] Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]
'Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. For Netherlands based Philips Lighting, that expertise comes from VP of Digital Marketing, Michel Claassens. Digital Marketing Podcasts Michel tells us how.
BIZNOLOGY | FRIDAY, DECEMBER 12, 2014
[Marketing] The key to content marketing success: a well-crafted strategy
'Most of the prospective clients we talk to are already engaged in some form of content marketing. KPIs – The Road Signs of Your Content Marketing Journey. But they do give us clues as to whether the work we’re doing is likely to pay off in terms of actual sales and marketing value. That’s the good news. What Strategy?”.
WEBBIQUITY | MONDAY, JULY 29, 2013
[Marketing] How to Measure Content Marketing Success
'With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? Content Marketing Social Media Marketing Web Presence Optimization ” but also “how are we doing compared to our competitors?” What are your takeaways?
CRIMSON MARKETING | THURSDAY, AUGUST 28, 2014
[Marketing] CMOs are Spending More on Marketing Analytics, Social and Content
'As a CMO or marketing executive, it’s important you know what’s happening in your industry and what moves your peers are making. of CMOs are most interested in measuring business outcomes derived from creative programs when “given a choice of 4 options regarding the most effective application for marketing analytics.”
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 11, 2014
[Marketing] The State of Content Marketing 2014 [Infographic]
'by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. Today we launch The State of Content Marketing 2014 infographic, which illustrates the report’s interesting pearls of wisdom for marketers. Enjoy! Looking for more?
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 13, 2015
[Marketing] Modern Marketing Essentials Guide to Cross-Channel Marketing [New eBook]
Now that we're all grown up and living and playing in the world of marketing the word "essential" takes on new meanings. Our first guide was the Modern Marketing Essentials Guide to Content Marketing , which includes tips from leading content marketers and thinkers, and a lot more. Marketing Efficiency
B2B MARKETING INSIDER | TUESDAY, DECEMBER 2, 2014
[Marketing] Content Marketing Is A Strategic Solution To A Strategic Problem
'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. landing page with content on it is not content marketing. Content Marketing
PR MEETS MARKETING | WEDNESDAY, FEBRUARY 19, 2014
[Marketing] The 5 W’s of Content Marketing
According to a study by MarketingProfs and the Content Marketing Institute , nearly 93% of marketers use content marketing today. would even argue that public relations professionals whole job is about content marketing in one form or another. 'Via Flickr Leol30. What other “W’s” are there?
BIZNOLOGY | THURSDAY, JUNE 7, 2012
[Marketing] Social listening drives traditional market research
But some people still don’t believe that social media can deliver real market research value. If you believe that social media just can’t answer your market research questions, I won’t try to convince you otherwise. Traditional market research works. Photo credit: dmhoro. It’s unprompted.
B2BMARKETINGSMARTS | MONDAY, OCTOBER 1, 2012
[Marketing] B2B marketing’s 10 most common copy mistakes
Are they savvy marketers who need their work refined? B2B marketing’s 10 most common copy mistakes is a post from: B2BMarketingSmarts. B2B Marketing Messaging Outbound B2B Marketing Web Site Copy B2B Marketing marketing copy Marketing Messaging marketing mistakesAre they clueless?
B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 15, 2014
[Marketing] The Most Important B2B Marketing Metrics for CEOs
'Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. On the pipeline? On revenue? Vendors and outsourcers.
CRIMSON MARKETING | THURSDAY, NOVEMBER 13, 2014
[Marketing] Is Content Marketing Still Worth It?
'A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology. Source: VentureBeat.
CRIMSON MARKETING | WEDNESDAY, APRIL 23, 2014
[Marketing] Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast]
'With more buyer data available than ever before, and a wide selection of next generation marketing technology tools on offer to help companies harness the power of Big Data, marketers. Marketing Technology Podcasts
LOOPFUSE | THURSDAY, AUGUST 1, 2013
[Marketing] Marketing automation is core to an agile marketing plan
'Agile marketing is all about speed, responsiveness, measurement, and constant iteration to find, attract, close, and retain customers. That’s much easier to say than to do as many companies struggle with simple A/B testing approaches and work to truly quantify their annual marketing plan.
IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 12, 2014
[Marketing] 3 Significant Trends Impacting Marketing Leaders Now
'It’s an exciting time for marketing because the opportunity to engage with our audiences across all their preferred channels has been enhanced, and behaviorally, they actually tell us how they want to be marketed to. But they’re also managing marketing complexity with “an App for that” type of strategy.
GREAT B2B MARKETING | THURSDAY, AUGUST 8, 2013
[Marketing] 10 Critical B2B Sales and Marketing Metrics
If you tried to measure every single aspect of marketing and sales performance, you could quickly succumb to “analysis paralysis.” When advising clients on what marketing metrics data to collect and analyze, three are three criteria we use to decide whether to include a particular set of data. 'Let’s face it. Cost per new inquiry.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 22, 2014
[Marketing] The Ultimate Regift: Must-Read Marketing Advice From 18 Experts [SlideShare]
'Marketing is a unique discipline. Special marketing is often inspired by a simple idea that triggers a bigger concept, which can be challenging to find. We wanted to offer something to help ignite your passion for marketing, and spark some new ideas to refresh your relationship with customers in 2015 and beyond.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 29, 2014
[Marketing] Introducing the Oracle Marketing Cloud
'by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. They’re being tasked to innovate and lead their companies into the digital age, at the same time that 75% of CEOs want marketing to generate revenue and become more ROI-focused. The marketer’s experience is broken. CMOs face a dilemma.
B2B MARKETING INSIDER | TUESDAY, JULY 24, 2012
[Marketing] The Content Marketing A-Team
” I was reminded of this last week when thinking about building the perfect content marketing A-team. And the strategist is helping define the new content marketing terms for your business, creating new inbound marketing content destinations and filling the gaps to better meet the needs of your buyers. Content Marketing
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
[Marketing] Measuring ROI on Content Marketing and Creation
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROIBut measuring doesn't have to be difficult.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, OCTOBER 26, 2011
[Marketing] 5 Things Marketers Fear the Most
In honor of that, we’re posting some of marketers’ biggest fears. It means that brand and minor product differentiators fall out a customers’ buying equation, undoing a good deal of the hard work marketers have done to attach non-product factors (for instance, branding or insight/services for B2Bs) into the decision.
DIGITAL BODY LANGUAGE | TUESDAY, NOVEMBER 17, 2009
[Marketing] Marketing Analysis: Foundations for Great Analysis
One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness. However the final outcome of great marketing dashboards rests on a strong foundation of data.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 5, 2015
[Marketing] Lead nurturing via email series and content marketing
Today, I’m going to highlight one case study — Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program — on a lead nurturing program launched by Crowe Horwath , a public accounting and consulting firm. Lead Nurturing buying cycle content marketing Email marketing Sales and Marketing Alignment