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  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Marketing] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. Who are we speaking to?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 6, 2013
    [Marketing] Why Marketing Innovation Fails
    Why does marketing innovation fail? With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Innovation happens when marketing leaders commit to it. Let me know what you think in the comments below.
  • WEBBIQUITY  |  TUESDAY, MAY 12, 2015
    [Marketing] How To Turn Video Marketing Into a Successful SEO Strategy
    The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Here is the six-step process we use to ensure tremendous success for your next video marketing campaign. Guest post by Jason Parks. Invest in a Quality Production. Watch video }.This
  • THE POINT  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketing] The One Marketing Automation Guide You’ll Ever Need?
    Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 28, 2014
    [Marketing] The future of digital marketing will be built on fun
    I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. So far, we have seen three distinct phases or revolutions of digital marketing. By the way, at the edge of each of these revolutions, life becomes more difficult for marketers.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Marketing] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.
  • ACT-ON  |  THURSDAY, OCTOBER 8, 2015
    [Marketing] 10 Ways to Use Images for Memorable Marketing Results
    If you’re a content publisher or a company that does content marketing, all that content creates a challenge. How can we use all this nifty brain science to get more results from our marketing? 10 Ways to Use Images In Your Marketing. 1. To make your marketing seem more human, include photographs of the people behind it.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Marketing] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). 4. Mobile Marketing. Which U.S.
  • INBLURBS  |  THURSDAY, JULY 19, 2012
    [Marketing] Why marketers Increase their Social Media Marketing Budgets?
    Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012. Social Media Infographic.
  • B2B LEAD BLOG  |  SUNDAY, MAY 31, 2015
    [Marketing] Expert Interview with Glenn Gow on Marketing Technology
    If you want to stay up to date on the latest in Marketing Technology, you’ll want to check in with someone like Crimson Marketing CEO Glenn Gow and his Moneyball for Marketing podcast, on which he interviews the leading marketers in the industry. Marketing Tips marketing marketing insight
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Marketing] B2B Marketing’s Measurement Problem
    It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? The problem doesn’t begin with marketing though. In short, they get the benefit of much of the work your other marketing efforts did. Sweeping up late stage contacts.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] Building Content Marketing Strategy – 10 Steps
    As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy. Content MarketingBy Gerardo Dada. Be personal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Marketing] Do People Trump Content in Marketing?
    Now if you live in the world of B2B marketing, you have been inundated with statistics for the last four years claiming sales is being disintermediated by today’s empowered buyer, with statistics like “57% of the buying process is complete before a buyer talks to sales” or “70% of the buying process is now digital.”
  • WEBBIQUITY  |  TUESDAY, OCTOBER 16, 2012
    [Marketing] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 23, 2014
    [Marketing] Email Marketing: 3 lead nurture paths you should automate
    Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. To learn more about how marketing automation impacts lead generation, you can watch the exclusive MarketingSherpa on-demand replay of “ The Marketing Automation and Autonomy Paradox.”. Path #1. Separate users from prospects. Path #2.
  • AD YOUR COMMENT HERE  |  FRIDAY, DECEMBER 27, 2013
    [Marketing] 2014 State of Digital Marketing Infographic
    Here’s a good infographic from Webmarketing on what marketers said would be their top digital goals and challenges in the new year. 2014 State of Digital Marketing – An infographic by the team at Webmarketing123. 2013 Digital Marketing And Social Media Highlights [INFOGRAPHIC]. Awesome Digital Marketing Trends In 2014.
  • ONALYTICA B2B  |  WEDNESDAY, JULY 15, 2015
    [Marketing] B2B Marketing: Top 100 Twitter Influencers
    70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 15, 2013
    [Marketing] Marketing Automation's Unhappy Users: Trouble in Paradise?
    As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 15, 2015
    [Marketing] Modern Marketing Essentials Guide To Social Marketing (eBook)
    Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. To help marketers better navigate the sea of social change, we’ve put together this Essentials Guide based on 5 Pillars of Social Marketing: Listening. Marketing Communications. Engagement.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 17, 2014
    [Marketing] Create Your Own Marketing Luck
    Marketing organizations are increasingly being asked to demonstrate accountability and prove substantial contribution to ROI. Here are ways to Create Your Own Marketing Luck : Take these basic tips to help create your own marketing luck: 1. How do you use technology to create your own marketing luck?
  • WEBBIQUITY  |  THURSDAY, MAY 21, 2015
    [Marketing] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing. But—what if you had to answer on the spot? Meghan M.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Marketing] 56 Reasons Why Content Marketing Works
    Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).
  • INFLUITIVE B2B  |  TUESDAY, NOVEMBER 24, 2015
    [Marketing] Quiz: What’s Your Marketing Personality Type?
    Take our quiz to find out which marketing role would really suit you (based on some *incredibly* scientific questions). Content loading… Sign up for our newsletter to receive the latest advocate marketing news and best practices. Ever wonder if you’re on the right career path?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Marketing] Big Data Is Driving Content Marketing Strategy
    Direct Marketer News  reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. ” This puts Marketing in the driver’s seat for helping the business get ahead with strategic customer insights.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] Industrial Marketers Face ROI Challenges
    Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Visit my website for more content on industrial marketing.]. Thirty-one [.]. This is only a content summary.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 1, 2013
    [Marketing] A 101 in Marketing Analytics
    You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. This allows marketers to see how effective marketing initiatives.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 11, 2013
    [Marketing] Marketing Analytics: 3 steps to help Sales and Marketing improve productivity
    Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. Which ones were accepted by Sales.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [Marketing] 3 Traits Of Superstar Marketers
    What separates the best marketers from the rest? couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Studies often confirm that the marketing mix does not reflect the way our customers navigate their buyer journey and which channels they use.
  • THE B2B RESEARCH BLOG  |  MONDAY, MARCH 26, 2012
    [Marketing] Email marketing: Overcoming message overload
    I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique.  B2B marcomms Email marketing Marcomms effectiveness researchNow my suspicions are confirmed. .
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 22, 2012
    [Marketing] B2B Marketers Are Turning Away Prospects
    According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. Sirius Decisions actually labels this as inbound marketing, however I use a more limited definition of inbound marketing.)
  • INBLURBS  |  MONDAY, MARCH 7, 2011
    [Marketing] Easy Inbound Marketing for Real Estate Agents
    Here is where inbound marketing comes into place! Inbound marketing is the marketing strategy that focuses on getting found by customers when they are researching for products or services online which you also have to offer. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Analysis.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 20, 2013
    [Marketing] 5 Metrics Every B2B Marketer Should Track
    marketing automation program. Even though reporting shows you are becoming a better marketer, it doesn’t show how marketing, overall, is progressively improving your company’s position. Unless you are Google, IBM or Oracle, there is a good chance part of your market doesn’t really know you exist.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Marketing] The Content Marketing Echo Chamber
    They are content marketing echo chambers.  What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” Do You Hear The Content Marketing Echo Chamber? Content MarketingSocial Media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 6, 2015
    [Marketing] The new “liquid” model for content marketing strategy
    I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. Probably not. Agree?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Marketing] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Marketing] What Were The Most Effective B2B Marketing Tactics of 2015?
    Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.
  • CMO ESSENTIALS  |  MONDAY, JUNE 29, 2015
    [Marketing] Quick Reads: The Content Marketing and Marketing Automation Convergence
    Content marketing and marketing automation, independently, have become ubiquitous topics in the B2B marketing community. The Case for Aligning Content Marketing and Marketing Automation: Why should more marketers be combining and aligning their content marketing and marketing automation efforts?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 25, 2013
    [Marketing] Modern Marketing Lessons From The Godfather
    by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. Modern Marketers are able to shot call what’s working, because they understand how to segment, message, and leverage technology to mine the real metrics that matter. It’s a jungle out there.
  • INBLURBS  |  FRIDAY, JUNE 1, 2012
    [Marketing] B2B Marketing Social Networks for more Business Leads
    Social Media Marketing has been one of the successful marketing strategies for marketers and companies online in recent years. There are some major social media communities and emerging social media communities that can help business to improve their marketing strategies online. Using Facebook for b2b Viral Marketing.
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Marketing] Five B2B marketing beliefs and trends debunked
    B2B is a market. The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. That’s why market segmentation is the first process needed, and is so critical to achieve marketing and sales success.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 28, 2013
    [Marketing] Email Marketing Benchmarks By Industry [CHART]
    As always, these benchmarks are a great way to determine what is being achieved in your own vertical; but, don’t forget that some of the greatest innovative leaps are to be had by looking at trends in other industries and  being the first to apply those best practices in your own marketing!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. think the answer is: probably not. So let’s talk a little more about them. But I digress.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Marketing] 20 B2B Marketing Blogs You Need To Read
    When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Content Marketin
  • KOMARKETING ASSOCIATES  |  FRIDAY, DECEMBER 14, 2012
    [Marketing] 10 of the Best B2B Internet Marketing Infographics of 2012
    This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Understanding the Content Marketing Explosion. Hope you enjoy!
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. Ekaterina Walter (Business and Marketing Innovator). Be A Deeply Disagreeable Person.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2011
    [Marketing] Content Marketing in a Blink: The Content Grid v2 [Infographic]
    by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. Because thanks to books like Content Rules by Ann Handley and CC Chapman , resources like The Content Marketing Institute , and blogs like Junta42 by Joe Pulizzi , content marketing is no longer a coltish teenager.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [Marketing] The 4 C’s of B2B Marketing
    We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Product. Price. Placement. Promotion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 20, 2015
    [Marketing] 5 Reasons companies are bringing their marketing in house
    Here’s a significant trend described in a very fine digital marketing  research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. have a few thoughts about it. One
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 2, 2014
    [Marketing] What’s next for digital marketing?
    New from The Marketing Companion! One of my favorite activities is thinking and talking about what’s coming next and there is nobody more fun to have that kind of discussion with than Tom Webster as we take on what’s next in digital marketing. Report on the engagement and performance of your content marketing investment.
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Marketing] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. Marketing Charts ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 27, 2015
    [Marketing] Why customer personas may be an outdated marketing technique
    ”  -   Don DeLillo. A few weeks ago here on {grow} I ran a piece by Rob Petersen explaining the value of working with “customer personas” to develop a content marketing plan. The post Why customer personas may be an outdated marketing technique appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 19, 2014
    [Marketing] Content Marketing Trend: “Micro-Content”
    Gary Vaynerchuk is a digital marketing legend. Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. These video bloggers have massive followings and use them to market GrapeStory’s clients. Content Marketing By NewsCred contributor, Kylie Jane Wakefield. Vine and GrapeStory.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Marketing] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Marketing] Content Marketing Tips for Lead Nurturing
    No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. One marketing consultant purchased bulk copies of my book (and shipped them to me to autograph; I happily obliged) and mailed an autographed book to each of his clients and top prospects. Guides or e-books.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 16, 2015
    [Marketing] Marketing to Engineers is a Big Challenge
    Many industrial companies find it challenging to market to engineers. The biggest complaint that I hear is that engineers just don’t respond to marketing like others do. These companies are at a loss and need to figure out a better way to market since their target audience is primarily engineers from various disciplines.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Marketing] 8 Tips to Jump Start Your Account-based Marketing
    Account-based Marketing (ABM) has descended on the marketing industry like that hot new restaurant that opens in town – everyone wants to check it out and see if it lives up to all the hype. Are your marketing messages too varied to use with all prospects? Document Your Marketing and Engagement Strategy.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 4, 2012
    [Marketing] The 4 Mary Meeker Slides Every Marketer Should See
    But for marketers, we wanted to highlight four slides in particular. For modern marketers this is a key trend. Marketers need to stay on top of it. For more marketing insight from Big Data, check out our 40 Must-See Charts for Modern Marketers. Who is Meeker? Today, Meeker provided an update to her presentation.
  • BIZNOLOGY  |  THURSDAY, JANUARY 31, 2013
    [Marketing] Are you mistaking marketing tactics for strategy?
    Diversification (marketing strategy) (Photo credit: Wikipedia). It’s not that he doesn’t care about LinkedIn–far from it–but he is voicing something that is critically important in marketing: understanding the difference between tactics and strategy. ”–what would you say? But that’s the point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 29, 2012
    [Marketing] The ultimate content marketing challenge
    The other day I was a witness to content marketing murder. I was eating breakfast in a hotel dining room which was partially occupied by a BNI networking meeting. local marketing “expert” was describing how he propelled a new dentist’s office to the top of the Google rankings through his content marketing genius.
  • SYNECORE  |  FRIDAY, JANUARY 22, 2016
    [Marketing] 6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI
    To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence , increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 11, 2016
    [Marketing] 99 Amazing Content Marketing Hub Examples
    One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right. like to lead my own content marketing proposals with a few statements. The post 99 Amazing Content Marketing Hub Examples appeared first on Marketing Insider Group.
  • BIZNOLOGY  |  THURSDAY, MARCH 14, 2013
    [Marketing] Using Web Analytics and Search Marketing for Better Decision Making
    Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions.  How is your search marketing working? Your analytics are essential to your initial search marketing plan and improvement plans. How leading organizations assess their search marketing.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] 21 Vital Mobile Marketing Facts and Statistics for 2014
    Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. 1. Blackberry now accounts for just 3% of the market.  ( Heidi Cohen ). 7. Marketers spent $4.4 smartphone OS market share and 71 million tablets.
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 5, 2015
    [Marketing] Marketing Therapy for the Exhausted Marketer
    Tell me how you feel when it comes to your marketing efforts. What do you believe to be the cause of your lingering marketing challenges? Seriously, in my new marketing survey , I’m asking you to vent about the the tangle of tools, technologies, solutions, and services that drive and support your marketing efforts. link].
  • SOCIAL MARKETING FORUM  |  SATURDAY, AUGUST 18, 2012
    [Marketing] Four Multi-Channel and Touchpoint Marketing Models
    Most marketers are starting to integrate their marketing channels. While in multi-channel marketing the focus is still often on the channels, touchpoint marketing provides alternatives that revolve around individual customer and prospect touchpoints. B2B marketing touchpoint marketing touchpoints
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Marketing] Social advocacy marketing gains legitimacy
    Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Propelled by their content and legions of loyal fans, true product advocates are seen as an extremely powerful force for any online marketing mix these days. The conversation has changed. Examples?
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [Marketing] 31 Sensational Social Media Marketing and PR Stats and Facts
    Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Marketing] SEO and Content Marketing: A Love Story
    Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing. Content marketing offers a broader, more complete approach.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Marketing] Will Content Strategy Save Marketing?
    The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Pull back the covers of most B2B Marketing plans and you’ll find a significant amount of outbound activity working harder and harder to achieve decreasing results.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 26, 2010
    [Marketing] Marketing, Death and Taxes
    As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of  emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. First is “ Marketing Can Do Better &# by Umair Haque.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 5, 2014
    [Marketing] 3 Trigger Marketing Tips To Improve Engagement
    The web as a medium is impersonal, we no longer face each other in conversation and content marketing is one of the worst offenders when it comes to being callous. Rather, it is a series of studies on what motivates people to take action – trigger marketing. What was the last marketing interaction that triggered your attention?
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing] 33 Stats On The Future of Content Marketing
    The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 60-70% of B2B marketing content goes unused. ~
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 10, 2014
    [Marketing] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
    by Sylvia Jensen | Tweet this Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal.
  • PUZZLE MARKETER  |  FRIDAY, AUGUST 17, 2012
    [Marketing] Interesting Marketing Trends of Small Businesses [Infographic]
    What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Marketing] Four online marketing metrics to obsess about
    One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France. Four online marketing metrics So what does matter? It might take years for a business connection to be in a position to hire me for a marketing workshop or a speech. Four online marketing metrics.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Marketing] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., Two factors drive this evolution to “Data Marketing.” Other Data Marketing Advantages.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, DECEMBER 10, 2012
    [Marketing] Are Manufacturers Turning a Deaf Ear to Content Marketing?
    Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. Visit my website for more content on industrial marketing.]. This is only a content summary.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Marketing] Marketing Technology of the Future: Beyond the Customer Data Platform
    But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. As anonymity becomes increasingly unavailable, marketers will know exactly who is receiving their advertising messages. and More on Marketing To Things. have no trouble talking about that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2011
    [Marketing] The World’s Best Digital Marketing Campaigns
    Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! If you love marketing as much as I do, you are going to bookmark this one and have a lot of fun with this presentation! If you can’t view this presentation within the blog, click here: The Worl’ds Best Digital Marketing Campaigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Marketing] Why marketing doesn’t suck
    Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Let me tell you why I am so lucky to be in marketing. Marketing did THIS?  I wanted to be part of it!  I wanted to drive growth and put people to work. How about you?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 11, 2016
    [Marketing] New Gartner Report: Build Your Digital Marketing Hub
    Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software. Download the Magic Quadrant for Digital Marketing Hubs.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Marketing] My Top Content Marketing Predictions For 2016
    No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. Here’s a quick review: My Previous Marketing Predictions. think I hit the right trends for change agents and forward-thinking leaders in marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 20, 2016
    [Marketing] 5 Statistics That Modern Marketers Can't Ignore in 2016
    Modern marketing is about learning from the past, analyzing what brought you, or others, the best results and applying that to the future. Matt Heinz , President of Heinz Marketing, says that they have a need, but not the urgency. CMOs expect marketing budgets to rise by 5.5% in the next 12 months. Oracle Marketing Cloud
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 25, 2013
    [Marketing] 6 Cringeworthy Marketing Technology Failures
    Today’s marketing simply wouldn’t exist without marketing technology. From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. You no longer create your marketing communications. The system does the rest.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [Marketing] 10 Great Writing Books & Tools For B2B Content Marketers
    Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Being a great writer is a valued skill that now goes beyond teaching in a classroom or being an author in today’s market. Content Marketing Books. Content Marketing Tools. Work Flowy. Mind Maps. Soovle.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 28, 2014
    [Marketing] 3 Strategic Content Measures Every Marketer Should Take
    by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. Even more telling, 86% of respondents have an in-house content marketing overseer. In that regard it can feel like you’re always “getting started” on new content marketing programs.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [Marketing] How B2B Marketers Will Spend Their Budgets in 2014
    Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Old school marketing continues to decline. Marketing Research Marketing Strategy
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 1, 2015
    [Marketing] How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas
    recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” B2B CMOs can be caught in a maze of an organization faced with marketing complex solutions for complex problems. Customer-Centric Marketing Is Not Easy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 20, 2015
    [Marketing] Are marketers becoming redundant?
    There is no corporate function that has been transformed more quickly — and more dramatically — by technology than sales and marketing. In this episode of The Marketing Companion, Tom Webster and I look at the state of the art of sales and marketing, and discuss the role and relevancy of this career path in a digital age.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 28, 2012
    [Marketing] Graphic: The 3 Biggest Marketing Trends of 2012
    by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. We collaborated with JESS3 to pick the 2012 marketing trends that have lasting impact, and put them together in a snackable – maybe “pinable”? Marketing Gets Back to Visuals.
  • VIEWPOINT  |  TUESDAY, AUGUST 5, 2014
    [Marketing] B2B Mobile Marketing: 15 Ideas You Can Use Today.
    Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. B2B Marketing Mobile Marketing
  • INFLUITIVE B2B  |  WEDNESDAY, OCTOBER 21, 2015
    [Marketing] Forrester: Advocate Marketing Is Critical To B2B Success
    The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. And brands that use advocate marketing programs to inspire and encourage their customers to create social proof  for their products will be the ones that thrive.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Marketing] Top 50 B2B Marketing Influencers On Twitter
    Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Powerful.
  • SOCIAL MARKETING FORUM  |  MONDAY, APRIL 4, 2011
    [Marketing] 7 Social Marketing Insights
    I've gathered 7 insights (at least I hope they're insightful) to share on social marketing. B2C marketing Brand marketing Content marketing Relationship marketing Social media marketing brand marketing relationship marketing social marketing social media marketing tips & tricks
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketing] Predictions for B2B digital marketing in 2013
    It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 18, 2013
    [Marketing] 5 Ways You Should Be Using Marketing Automation
    by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. billion by 2010, the marketing automation industry is expected to grow to $4.8 What can marketing automation actually do for you as a businessperson, as a company? Great.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 13, 2016
    [Marketing] 5 Ways Video will Transform Digital Marketing in 2016
    2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. Video Puts Email Marketing Back on the MAP. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 20, 2014
    [Marketing] Introducing: The Modern Marketer’s Guide to Video
    by Amanda Batista | Tweet this Video marketing: You know you need it. But for many marketing organizations it’s difficult to strategize. These are pesky words that often seem to crush video marketing dreams. These KPIs – among others – are indicative of prospect interest and the effectiveness of your marketing. Metrics!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] Small Business Marketing Optimization Tips for 2016
    Data is proving to be the driver of technology and marketing strategies as   86 percent of marketers   plan to integrate big data in their digital game plan. Content Marketing Marketing Strategy Social Media Marketing John Oechsle marketing data management small business marketing tips Swiftpage
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Marketing] How to Organize a Digital Marketing Team – Lessons from Hubspot
    Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” They’ve grown extemely fast.
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