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  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JUNE 2, 2014
    [Marketing] Industrial Marketing for Engaging with Engineers
    'It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. Those two statements are based on my personal experience of working with and marketing to engineers for the past 25+ years. m a Mechanical Engineer myself and passionate about marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Marketing] The Content Marketing Echo Chamber
    They are content marketing echo chambers.  What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” Do You Hear The Content Marketing Echo Chamber? Content MarketingSocial Media?
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Marketing] Content Marketing: Goals, Issues, Strategies
    I’ve been thinking about all this content marketing we’ve been exposed to lately.  Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be. Content Marketing StrategyClients wanted emails and phone calls. 
  • BIZNOLOGY  |  FRIDAY, JANUARY 11, 2013
    [Marketing] Why Marketers Should Fear Mobile Marketing
    Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. Well, it’s a lot less dramatic but just as painful that in mobile marketing there is something that marketers should truly fear. “What?”
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 18, 2011
    [Marketing] B2B and B2C Marketing Automation: Understanding the Differences
    As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 20, 2010
    [Marketing] Evaluating Marketing Automation - 10 Questions To Ask
    The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. 2) What is marketing's service level agreement with the sales team? What mistakes can be avoided? Area code?
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JULY 14, 2010
    [Marketing] 5 Email Marketing Thought Leaders
    Wrapping up my series on email marketing I wanted to leave you with my list of individuals who are defining the space with leading edge thinking and practices. Mark Brownlow publishes the Email Marketing Reports , a great collection of email marketing best practices. Simms Jenkins ( @SimmsJenkins ). Tweet This! Digg this!
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2011
    [Marketing] Making Your B2B Marketing Footprint [Infographic]
    by TopRank As a marketer, how do you develop a B2B marketing mix that combines strategy, tactics, channels and tools in a way that drives meaningful results for your brand? The truth is that no two marketing approaches are the same. B2B Marketing Infographic b2b marketing Marketing Automation
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Marketing] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 14, 2014
    [Marketing] Why You Should Shift Your Content Marketing Focus to ROI
    'Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Content Marketin
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Cory Treffiletti, BlueKai’s Marketing SVP: How To Think About Big Data For Marketing [Podcast]
    'Marketing has historically been about a big idea and about creativity, but we’re seeing that shift drastically to accountability in marketing. Marketers are increasingly looking for ways to prove that the dollars. Corporate Marketing Podcasts
  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Marketing] B2B Content Marketing That Drives Results
    'There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven pull marketing strategy that aligns well with important business metrics. Whether
  • GREAT B2B MARKETING  |  MONDAY, MAY 6, 2013
    [Marketing] Database Marketing is Alive and Well
    'I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. While the buzz around database marketing has waned, its importance to the B2B marketing community has not. Put real effort into your database marketing efforts.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Marketing] What is Hubspot? Marketing Automation Software Series
    'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Marketing] The Four Biggest Content Marketing Pain Points
    'This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their  new eBook  on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Content Marketing More detailed descriptions can be found in the book.
  • B2BMARKETINGSMARTS  |  TUESDAY, JULY 27, 2010
    [Marketing] Bad thoughts that block B2B marketing success.
    It occurred to me then that it might be time to share this list of bad thoughts so that other B2B marketers might see the possible error of their ways. They won’t respond to direct mail marketing. With lists like this these, marketers know that they are getting full opt-in. “Our target is IT. Yikes!
  • MARKETING FINGER  |  THURSDAY, JUNE 2, 2011
    [Marketing] Marketing to Influencers [#B2Bchat]
    As marketers, we understand value of word of mouth. In our upcoming episode of #B2Bchat , we’ll look at B2B marketing as it relates to influence and word of mouth. Eastern where we dive into the topic of Marketing to Influencers! b2b marketing #B2Bchat influencer marketing word of mouthQuestions will include: Q.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 29, 2012
    [Marketing] 5 Charts That Could Change Your Email Marketing
    by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. We wanted to package a few of the choicest charts on email marketing here. Meanwhile, the number of marketers taking advantage of the weekends is low. Modern marketers need more. Email marketingIt’s not going anywhere. Well, no.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 25, 2012
    [Marketing] How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned
    Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! Michelle Mogelson Levy, Associate Vice President of Marketing Programs, ECI Telecom , learned this the hard way. In late 2009, ECI implemented a new marketing automation program.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 29, 2013
    [Marketing] B2B Marketing: 3 reasons for adopting video content into your marketing mix
    Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Human Touch: 8 Questions to Steer Your Marketing Priorities. Content Marketing content marketing lead generation marketing insights marketing strategy multichannel SEO video content
  • LEADSLOTH  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] 25 Great B2B Content Marketing Articles
    While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Joe Pulizzi, What is Content Marketing? Michele Linn, A 7-Step Plan for Getting Started with Content Marketing. Doug Kessler, The B2B Content Marketing Workbook. Personas. Content Reuse.
  • THE POINT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Marketing] Key to Marketing Automation Success: Process First, then Campaigns
    In a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us, works with B2B companies to improve their return on marketing automation. And that fact, I would propose, is a good sign for a maturing market. emphasis mine). No, not necessarily.
  • CONVERSIONATION  |  SATURDAY, AUGUST 13, 2011
    [Marketing] Marketing 3.0: How Marketing Gurus Catch Up With Old Realities
    Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: Marketing 3.0, also known as human-centric marketing (or as I [.]. Marketing theory Opinion human-centric marketing Marketing 3.0 From Products to Customers to the Human Spirit”. Philip Kotler
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2011
    [Marketing] Winning Digital Marketing Strategies
    The DigitalMarketingOne.com folks (part of CustomerThink ) brought 15 highly experienced authors together (including yours truly) to produce an eBook titled Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs.  Techniques: content marketing, lead management, revenue performance management and customer marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 18, 2011
    [Marketing] Mobile Marketing In 2011 – Are You Ready?
    Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. According to The Mobile Marketing Association  and their annual “Top 10  Mobile Marketing Trends To Watch&# , the answer is a resounding “yes.&#. Then you can answer the question on many marketers’ minds: are you ready?
  • SALES LEAD INSIGHTS  |  MONDAY, OCTOBER 24, 2011
    [Marketing] How to Improve Your Marketing Automation ROI
    Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. Marketing Automation with no/weak processes.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] Measuring Marketing’s Effectiveness
    And so, we measure everything – campaign effectiveness, brand investments, even the internal operations of the marketing function. But a marketing organization is a complex organism, and can be measured in an infinite number of ways – ways that might be contradictory or misleading. MLC members, read the full case here.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 24, 2013
    [Marketing] Trends and Predictions On The Future of Content Marketing [Slides]
    The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. Some Content Marketing Trends: Everyone uses content marketing but no one feels they are very good at it.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 1, 2012
    [Marketing] How To Convince Your Boss to Buy Marketing Automation
    Lauren Carlson of Marketing Automation Software Guide  shared this article on marketing automation. by Kim Roman Director of Demand Generation , G5 Search Marketing. Even manufacturing companies are embracing marketing automation software. So, you want to bring marketing automation into your 2012 marketing toolbox?
  • BIZNOLOGY  |  MONDAY, MARCH 4, 2013
    [Marketing] Search Marketing by the Numbers
    had signed to do a corporate training session on search marketing. They insisted that they didn’t measure any of their marketing and that it wasn’t their responsibility. mean, it wouldn’t have been hard to teach search marketing and just leave out all the number parts. Search marketing, of course.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Marketing] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 18, 2014
    [Marketing] Are Millennial Marketers More Analytical?
    'I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority. End of discussion.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Marketing] Everything You Need to Master Email Marketing [Listly]
    'When you''re new to marketing, I''d argue that tackling email marketing is one of the hardest things you''ll do. Most of the other digital marketing channels -- blogging, social media, landing pages, etc. -- all have easy-to-find examples that can help inspire and inform your own marketing strategies. email marketing
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 10, 2012
    [Marketing] Genoo Adds SEO To Web Site Management and Marketing Automation
    But the lowest price for Genoo with CRM integration is $599 per month, and I consider CRM integration a required feature in a B2B marketing automation product. This approach extends beyond most marketing automation products to incorporate full Web content management and marketing services. per month per user.
  • LOOPFUSE  |  THURSDAY, NOVEMBER 4, 2010
    [Marketing] B2B Marketing: Where does the Funnel begin?
    In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. It should be made clear to everyone reading, that online B2B Marketing absolutely requires the marrying of inbound marketing and marketing automation data.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 10, 2010
    [Marketing] Don't Fix Your Marketing Process
    Marketers need people, processes and technology that allow them to react quickly to new opportunities. Tomorrow’s post will apparently discuss the need to tie marketing efforts to revenue. HOW can marketers adjust their staffing and processes, given the practical constraints of time and budget?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 19, 2014
    [Marketing] Multichannel Marketing: How zombies invaded a B2B campaign
    This B2B Lead Roundtable Blog post features a segment with Christine Nurnberger, Vice President Marketing, SunGard Availability Services , speaking on how the B2B IT disaster recovery company was able to take advantage of the pop culture zombie trend to create an effective multichannel marketing effort. and 9a.m. on a Sunday morning.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 12, 2009
    [Marketing] Infusionsoft: Impressive Marketing Power for a Very Low Price
    The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. If not, the marketing automation functions in Infusionsoft are worth considering.
  • WEBBIQUITY  |  MONDAY, JULY 29, 2013
    [Marketing] How to Measure Content Marketing Success
    'With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? Content Marketing Social Media Marketing Web Presence Optimization ” but also “how are we doing compared to our competitors?” What are your takeaways?
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] How Dissatisfied CEOs Push Marketers into the Future
    Tweet I feel very fortunate to work with some of the world’s most progressive marketers.  Whether they’re MECLABS Research Partners or attendees at one of our Summits , these marketers are driven to prove to their leadership that their efforts drive a return on investment. The Internet has closed down old-school marketing.
  • LEAD VIEWS  |  TUESDAY, JULY 24, 2012
    [Marketing] Public Relations and its Use in Marketing Automation
    Public relations is perhaps the oldest form of marketing. As such, some digital marketers may view it as a world apart from their own and ignore it because it seems irrelevant. PR is a vital part of marketing automation. Marketing automation needs large amounts of well-written content, and PR can feed that machine.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [Marketing] 10 Marketing Trends for 2011
    recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  Given that disclaimer, here’s what I see as the big issues facing marketers next year: Customer engagement is not a passing fad. Marketing analytics are red hot. Social media marketing will mature.
  • ANYTHING GOES MARKETING  |  TUESDAY, JANUARY 26, 2010
    [Marketing] 5 Marketing Automation Email Tips
    Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. While you don’t need a marketing automation tool, these tactics can take a long time to create and execute manually. Personalize the Email Heading. Chad H.
  • LOOPFUSE  |  THURSDAY, AUGUST 1, 2013
    [Marketing] Marketing automation is core to an agile marketing plan
    'Agile marketing is all about speed, responsiveness, measurement, and constant iteration to find, attract, close, and retain customers.  That’s much easier to say than to do as many companies struggle with simple A/B testing approaches and work to truly quantify their annual marketing plan.
  • GREAT B2B MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Marketing] 10 Critical B2B Sales and Marketing Metrics
    If you tried to measure every single aspect of marketing and sales performance, you could quickly succumb to “analysis paralysis.” When advising clients on what marketing metrics data to collect and analyze, three are three criteria we use to decide whether to include a particular set of data.  'Let’s face it.  Cost per new inquiry. 
  • INBLURBS  |  THURSDAY, JULY 5, 2012
    [Marketing] 5 Jobs for Tomorrow’s Marketing Team
    If you want to see the future of marketing, just take a look at recent job postings. Bureau of Labor Statistics expects marketing payrolls to swell by at least 13 percent between 2010 and 2020. This week, I asked more than 30 marketing and recruiting specialists what they see in the industry’s employment future.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [Marketing] A Dozen B2B Marketing Mantras for 2012
    The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. Focus on the three marketing measurements that probably matter most to your organization: boosting awareness, generating leads and driving revenue. Technorati Tags: B2B Marketing , Marketing , Marketing Strategy.
  • SAZBEAN  |  MONDAY, MARCH 10, 2014
    [Marketing] The Need for an Internet Marketing Strategy
    'Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. Understanding What to Improve Marketing tactics can always be improved. Marketing Strategy
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 24, 2010
    [Marketing] Monday Marketing Term: Segmentation
    Market segmentation is simply dividing buyers or organizations into groups that share the same needs and demonstrate similar buyer behavior. Market segments are designed to help target different groups with different positioning based on their unique pain points and needs. Tweet This! Share this on LinkedIn. Share this on Facebook.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 8, 2012
    [Marketing] The 5 New Must-Have B2B Marketing Skills
    When marketers talk about what’s holding them back – skills. B2B marketing is changing. And lots of modern marketing departments lack the fundamental skills they need to keep and drive real demand. Here are the 5 must-have skills that B2B marketing departments need to build a demand generation machine. Content Marketing.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, NOVEMBER 19, 2009
    [Marketing] Predicting Revenue through the Marketing Funnel
    With a buying funnel modeled from the top of the funnel, however, it is possible to begin understanding whether there is enough in the marketing funnel to support the desired and planned revenue goals. With an 80% acceptance rate, this means marketing needs to create 3125 MQLs.
  • SAZBEAN  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] Give Your Marketing a Chance
    'Crowd down Stockton street (Photo credit: niallkennedy) When you market your business, do you give your tactics enough of a chance to actually succeed? Short-changing your marketing can cause it to fail before you’ve even seen any type of success. Invest Appropriately Marketing isn’t free. Marketing
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 9, 2010
    [Marketing] Monday Marketing Term: Workflow
    For marketers a “workflow”is a sequence of steps that are set up to implement specific drip marketing or triggered event marketing campaigns to prospects and customers based upon their previous actions. Simple marketing workflow. Tags: Genius.com Marketing Terms genius.com Marketing Automation Tweet This!
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Marketing] The Future Of Digital Marketing
    In this interview I talk about: Content and data are the future of digital marketing. How Content marketers must be content curators and consumers themselves. The cultural shift required to be successful in content marketing. What are you most excited about in the digital marketing space at the moment? And I disagree.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] Social media and guerrilla marketing case study
    ” It remains one of my all-time favorite case studies to demonstrate how you can move the needle and create some buzz — even when you have no marketing budget! Nathan also contributed a guest post last year with some of his guerrilla marketing ideas. Social Media best practices Video blogs guerrilla marketing nathan dube
  • BIZNOLOGY  |  MONDAY, JUNE 11, 2012
    [Marketing] Content Marketing: It’s Not What You Know, It’s Who You Know
    One of the great keys to success in content marketing is knowing your audience. In last month’s column, we talked about the basics of content marketing. Just about any content marketing discussion starts with the audience. Internet Marketing Content marketingPhoto credit: zoetnet. Know Your Audience.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Marketing] The Pros and Cons of Competitive Marketing
    'As a B2B marketing outsource provider, our clients sometimes ask about the advisability of running a competitive marketing campaign. While every situation is different, here are five criteria that indicate a competitive marketing program has a good chance of success. You competitor is better known. You make it easy to switch.
  • VISIONEDGE  |  MONDAY, APRIL 14, 2014
    [Marketing] Free Benchmarking–Does Your Marketing Measure Up?
    'Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. We know this can be expensive—even a small benchmarking study for marketing typically takes at least $20,000.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Tip: Address Unified Marketing Technology Solutions Now.
    In a previous post , we discussed unifying and imbedding marketing data and analytics into business functions for greater business value. If we take another page from its foundation, it might provide insight on how to currently address broader more dynamic marketing technology solutions. Mike Fuqua. Tweet This! Share this on Facebook.
  • ANYTHING GOES MARKETING  |  THURSDAY, APRIL 11, 2013
    [Marketing] Advocate Marketing: An Introduction
    'Very recently I made the decision to shift to a different aspect of marketing that involves mobilizing your biggest fans or your advocates. This was a bigger shift then I thought it would be after specializing in marketing automation for almost eight years. To summarize this concept of advocate marketing, it.
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 19, 2010
    [Marketing] Monday Marketing Term: CAN-SPAM
    CAN-SPAM is an acronym for the bill: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. Tags: Email Marketing Genius.com Marketing Terms CAN-SPAM is the law that establishes national standards and enforcement practices for the sending of commercial email. Tweet This! Share this on LinkedIn.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Marketing] Content Marketing Must Focus On Customer Value
    'Most marketers are using content marketing but only one-third think they are effective with it. Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [Marketing] 4 B2B Marketing Scenarios: One Size Does Not Fit All
    B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. Shouldn’t B2B marketing solutions be just as unique? How do you drive demand for your product?
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 13, 2010
    [Marketing] 16 Marketing Terms to Ban in 2011
    A good friend, Paul Dunay, who writes the popular blog Buzz Marketing for Technology once told me that B2B marketers are in an “Arms Race around Content.&# This means that companies are one-upping each other on content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 23, 2010
    [Marketing] Going Mobile with B2B Marketing
    As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Related posts: Why is Google Scared and What it means for B2B Marketing! Tweet This!
  • MODERN B2B MARKETING  |  TUESDAY, JULY 17, 2012
    [Marketing] The Business Marketers Guide to Instagram [Infographic]
    by Jason Miller Instagram is on the bullet train for total photo-marketing domination, and with its user base expanding faster than the universe, it provides a cornucopia of opportunity for B2B marketing. B2B Marketing Infographic Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Marketing] The Net Generation and the future of social media marketing
    It’s a fascinating perspective and I began to think through the implications for marketing. So here are the trends he identified with a few of my thoughts on the impact this might have on social media marketing. Impact — To win loyalists to our content marketing efforts, how do we involve this generation in the process?
  • PR MEETS MARKETING  |  MONDAY, MAY 28, 2007
    [Marketing] Working with Your Client's Marketing/PR Team
    recognize that PR agencies desire to work with the CMO to ensure that PR is integrated within the marketing strategy. PR undertaken as an island from marketing doesn't help a company provide a consistent face to the public.   . This will provide a foundation on how to track this back to my organization's marketing programs.
  • CONVERSIONATION  |  SUNDAY, MAY 22, 2011
    [Marketing] Content Marketing: What Content People Share And Why They Do It
    However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Is content marketing about telling relevant stories or nothing more than a trigger to get stories told?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 14, 2014
    [Marketing] What Makes a Good Marketing Platform? Rules for Platformality
    Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. But, to my mind, a real marketing platform needs more than just an app store and a published API. marketing platforms marketing technology platformality
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [Marketing] The State of B2B Lead Generation – a great infographic by BuyerZone
    The most shocking statistic is that 44% of companies don’t even know what marketing automation is. Almost 9 out of 10 don’t use marketing automation. MarketingBuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award.  Ironically, Fearless Competitor was picked #1 !)
  • CLIFF ALLEN ON MARKETING  |  FRIDAY, JULY 17, 2009
    [Marketing] Turning Marketing Strategy into Marketing Program Plans
    Every good strategic marketing plan includes two elements: strategic direction and plans for moving the company in the new direction. After you have developed your strategic marketing direction , it's time to develop strategies for each of your major marketing functions. How to use a marketing strategy mind map.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] Four Must-Have Metrics for Marketing Measurement
    Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Marketing ROI.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    'There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. think the answer is: probably not. So let’s talk a little more about them. But I digress.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 15, 2013
    [Marketing] Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales
    There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial sales
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 18, 2011
    [Marketing] Study: 93% of B2B Marketers Use Social Media Marketing
    According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). Other channels used by B2B marketers include YouTube (48%), blogging (44%) and online communities (22%).
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 9, 2012
    [Marketing] When Inbound Marketing Goes Wrong
    The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Marketing] How To Create Epic Content Marketing
    That is the trick to creating Epic Content Marketing. had the honor and pleasure of writing the forward for Joe Pulizzi’s upcoming book Epic Content Marketing where Joe states that “Publishing is the new marketing.” The post How To Create Epic Content Marketing appeared first on B2B Marketing Insider.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 19, 2012
    [Marketing] Should B2B Marketers Ignore Personal Email Addresses? [CHART]
    by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. It’s no wonder that these are making their way into a B2B marketers’ database. What we found was quite surprising.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [Marketing] What is B2B Marketing?
    What exactly defines Business to Business (B2B) Marketing? It’s an interesting question, as marketing is a discipline that is common across both business to consumer (B2C) and business to business (B2B) organizations. It’s worth exploring what B2B marketing entails.
  • KOMARKETING ASSOCIATES  |  FRIDAY, DECEMBER 14, 2012
    [Marketing] 10 of the Best B2B Internet Marketing Infographics of 2012
    This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Understanding the Content Marketing Explosion. Hope you enjoy!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Marketing] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
    Smart Modern Marketers are employing all sorts of content assets to provide educational, informative resources. Develop design parameters to structure the execution of your email marketing. Think about your own consumption preferences — will you read through a large portion of copy in any given marketing email? Email marketing
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] How Content Marketing Works on Pinterest
    So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? Time-Saving Tips for Social Media Marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 24, 2014
    [Marketing] Email Marketing: Do you test your legacy marketing?
    'Tweet Change can be tough, especially if your organization is entrenched in legacy marketing. call it legacy marketing because it’s marketing on autopilot, a pandemic of “we do it this way because we’ve always done it this way” thinking that is likely leaving a lot of ROI on the table. Test your way out of legacy marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [Marketing] The 4 C’s of B2B Marketing
    We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Product. Price. Placement. Promotion.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 6, 2013
    [Marketing] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    'A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. It was interesting to note that the vast majority of B2B marketers engaged in mobile appeared to have a positive response, at least in terms of their initial feedback on mobile marketing effectiveness.
  • B2BMARKETINGSMARTS  |  MONDAY, JULY 18, 2011
    [Marketing] 14 ways B2B marketers can establish credibility.
    First, on Jim’s Marketing Blog, I discovered Jim Connolly’s “Are you ready, willing and able? 14 ways B2B marketers can establish credibility. B2B Marketing Messaging B2B Marketing Business Communications Credibility Marketing Communicatons Marketing Messages TestimonialsThen show me!&#
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 12, 2014
    [Marketing] Trending: How To Justify Content Marketing?
    One example: I just participated in my 2nd #CMWorld Twitter chat with my friends at the Content Marketing Institute. How To Justify The Value Of Content Marketing? Q1: Do you think most orgs understand the value of content marketing? A1: Most orgs realize that traditional marketing isn’t going to cut it. If no, why not?
  • WEBBIQUITY  |  MONDAY, DECEMBER 9, 2013
    [Marketing] Content Marketing Week Starts Tomorrow!
    'Is there any question content marketing has taken off? As noted in the last post here , nearly two-thirds of marketing executives plan to increase budget allocations for content marketing in 2014, while just 2% plan to cut spending in this area. Want to be part of Content Marketing Week? And comments, social shares, etc.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketing] Predictions for B2B digital marketing in 2013
    I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game.  Photo credit: Wikipedia.
  • NUSPARK  |  SUNDAY, JANUARY 2, 2011
    [Marketing] 2011 Marketing Resolutions to Consider
    For b2b marketers, think about your target audiences, and continue to understand how they research products. Marketing StrategyWelcome to 2011. Everyone seems to be doing their list of resolutions. This is a good time to think about your goals for 2011. Have you done any business resolutions? Perhaps the list below can help: 1.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] Industrial Marketers Face ROI Challenges
    'Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Visit my website for more content on industrial marketing.]. Thirty-one [.]. This is only a content summary.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, NOVEMBER 15, 2011
    [Marketing] 5 B2B Marketing Trends for 2012
    As we read the tea leaves in the survey results, here are our thoughts on what’s creeping into (or storming) the B2B marketing consciousness for 2012. Marketers are grappling with what kinds of customer data are most important to collect and how to make hay out of the data.  Content Marketing Hits the Breaking Point. Disruption.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] Marketing Dashboard: Passive Discovery
    We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process. To gain an understanding of the success of your content marketing strategy, and areas for improvement, a dashboard of inbound links can be very useful.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 30, 2012
    [Marketing] Seeing Past Internet Marketing Silos
    Now, as we snap back to reality and you are at your computer on your couch or at your desk, let’s think of the word silo as it relates to Internet marketing. We see how an SEO expert is hired but other areas of the Internet marketing puzzle are ignored. Internet Marketing Internet marketingBig silos. But guess what?
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Marketing] Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast]
    'With more buyer data available than ever before, and a wide selection of next generation marketing technology tools on offer to help companies harness the power of Big Data, marketers. Marketing Technology Podcasts
  • THE B2B RESEARCH BLOG  |  MONDAY, MARCH 26, 2012
    [Marketing] Email marketing: Overcoming message overload
    I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique.  A business buyer often receives several hundred marketing emails a month.  Second, hook them in. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 7, 2014
    [Marketing] 6 Ways Marketing and IT Collaboration Boosts ROI
    He shares insights about the state of collaboration between Marketing and IT and some of the benefits collaborators are experiencing within their own organizations. Marketing and IT leaders considering improving collaboration between teams should look at the strong benefits that cooperation can bring. Sales & Marketing Alignment
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 16, 2011
    [Marketing] Marketing Automation: State of the Union
    Just got done reading Jessica Groopman’s excellent survey of Marketing Automation  (MA) buyers by Focus ( download here ).  Back then there was basically one vendor whose product was very hard to use, and most customers just used it as an very expensive Email marketing system that required a lot of services to run. Tweet This!
  • BIZNOLOGY  |  MONDAY, AUGUST 13, 2012
    [Marketing] Evaluating Content Marketing Channels
    In my posts over the past few months, I’ve covered  the basics of content marketing , the importance of  knowing your audience , and how to generate content ideas. So we’ve covered a lot of ground, but there are still some pretty big holes in our content marketing tool kit. Think of enthusiast magazines vs. mass market.
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