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  • BIZNOLOGY  |  THURSDAY, MAY 24, 2012
    [Marketing] Agile Marketing
    My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to “Do It Wrong Quickly” in digital marketing.   It sounds odd, but the most successful digital marketers are doing it all wrong. Or your technical team patiently explains how they don’t work that way. 
  • INFLUITIVE B2B  |  TUESDAY, NOVEMBER 24, 2015
    [Marketing] Quiz: What’s Your Marketing Personality Type?
    Take our quiz to find out which marketing role would really suit you (based on some *incredibly* scientific questions). Content loading… Sign up for our newsletter to receive the latest advocate marketing news and best practices. Ever wonder if you’re on the right career path?
  • CRIMSON MARKETING  |  MONDAY, AUGUST 17, 2015
    [Marketing] How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)
    Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations. Marketing Technology Podcasts account-based marketing enterprise marketing lead generation
  • AVITAGE  |  TUESDAY, JULY 7, 2015
    [Marketing] How Do Audiences Assess Your Marketing Content?
    What if you could assess your marketing content the same way your audiences do? The post How Do Audiences Assess Your Marketing Content? Content Marketing Tips & Techniques assess marketing contentHow would that improve content quality, audience relevance, performance? Of course. Makes sense.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] Here Are 40 Charts Marketers Can’t Live Without
    Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. For those in the marketing game, data isn’t enough. That’s why we produce a chart every week that modern marketers can easily learn from and use. We need insight. Why the redesign?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 15, 2013
    [Marketing] Marketing Automation's Unhappy Users: Trouble in Paradise?
    As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Marketing] Looking Beyond Sales and Marketing Alignment
    In many B2B marketing organizations, marketing is expected to deliver leads and sales is expected to close. But is this really perfect sales and marketing alignment? He also points out that sales and marketing both contribute through the entire funnel. Marketing is focused on MQLs, sales is focused on revenue.
  • ANNUITAS  |  TUESDAY, JUNE 2, 2015
    [Marketing] 3 Major Marketing Automation Misconceptions
    I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Marketing automation is also not a content generator-. Sounds great, right?
  • LATTICE  |  FRIDAY, OCTOBER 23, 2015
    [Marketing] Predictive Marketing: What Really Matters
    Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. All of these terms are being thrown around the marketing community with gusto. That is why at Lattice, we took it upon ourselves to understand what predictive marketing truly means to the marketers in the field.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Marketing] Content Marketing Objectives And KPIs
    Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. What are the right objectives and KPIs for content marketing? Marketing is a conversation.
  • CRIMSON MARKETING  |  THURSDAY, MARCH 5, 2015
    [Marketing] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
    There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. 1. Struggling to Adapt.
  • ACT-ON  |  THURSDAY, MARCH 24, 2016
    [Marketing] Why 78 % of Marketers Struggle with Content Marketing ROI
    Content marketing has traveled light years since its inception. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. Yet, many marketers are still struggling with something very important. But many marketers aren’t measuring anything beyond downloads.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 11, 2013
    [Marketing] Marketing Analytics: 3 steps to help Sales and Marketing improve productivity
    Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. Which ones were accepted by Sales.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Marketing] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., Two factors drive this evolution to “Data Marketing.” Other Data Marketing Advantages.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Marketing] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Is it through sponsored content?
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 12, 2015
    [Marketing] 5 Overlooked Content Marketing Assets That Can Influence SEO
    This experience got me thinking about where B2B marketers may miss out on SEO opportunities because there isn’t a direct connection to SEO performance. Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts. EMAIL COMMUNICATION.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Marketing] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.
  • WEBBIQUITY  |  TUESDAY, MAY 12, 2015
    [Marketing] How To Turn Video Marketing Into a Successful SEO Strategy
    The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Here is the six-step process we use to ensure tremendous success for your next video marketing campaign. Guest post by Jason Parks. Invest in a Quality Production. Watch video }.This
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 13, 2014
    [Marketing] Marketing in the Express Lane: 14 Tips From 14 Experts
    by Amanda Batista | Tweet this The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should be leveraging to best serve our audiences. Matt Heinz of Heinz Marketing on getting your process right. Are you marketing in the express lane?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 31, 2011
    [Marketing] 10 Marketing Nightmares
    Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Today, we spotlight 10 marketing nightmares – and explain how you can avoid them. 1. Good luck winging it!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 9 Trends That Will Upset Your Marketing in 2013
    Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Social media distribution is booming.
  • SALESFUSION  |  MONDAY, JUNE 16, 2014
    [Marketing] 3 Inbound Marketing Tips You Can Try Today
    The post 3 Inbound Marketing Tips You Can Try Today appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Nurture Marketing
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Marketing] Earned media influencer marketing demands your awesome
    I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. That’s cool.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 13, 2013
    [Marketing] Digital Marketing: B2B marketers can get fresh, new ideas from B2C
    Tweet Regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people – especially when it comes to digital marketing. This means everything that works for consumer marketers online can also work to optimize business purchases.”.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Marketing] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Marketing] The Future Of Digital Marketing
    In this interview I talk about: Content and data are the future of digital marketing. How Content marketers must be content curators and consumers themselves. The cultural shift required to be successful in content marketing. What are you most excited about in the digital marketing space at the moment? And I disagree.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 26, 2016
    [Marketing] Marketing and the new Digital Mindset
    In this new episode of The Marketing Companion, Tom Webster and I go deep on this topic and discuss what it really means to be a digital business, the importance of adopting a digital mindset and the impact on all of us as marketers. Complete  Marketing Companion Episode Guide. What does it mean to be “digital?”
  • SALESFUSION  |  MONDAY, JUNE 30, 2014
    [Marketing] Sales and Marketing Automation
    The post Sales and Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Nurture Marketing Sales CRM
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] 5 Ways to Deal with Change for Successful Marketing
    Tweet As marketers, we deal with a lot of change. The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change. Your company needs you and your marketing leadership more than ever. Even our customer buying process has changed. But how do we do it?
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Marketing] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. Marketing Charts ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 3, 2016
    [Marketing] 8 Practical applications for influence marketing
    In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. At the end of the book I predicted that influence marketing would become a mainstream activity within two years, a bold prediction since nobody was even using the term back then! Start-ups have a big marketing problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Marketing] Four online marketing metrics to obsess about
    One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France. Four online marketing metrics So what does matter? It might take years for a business connection to be in a position to hire me for a marketing workshop or a speech. Four online marketing metrics.
  • TYPE A COMMUNICATIONS  |  TUESDAY, OCTOBER 6, 2015
    [Marketing] Research: Effective B2B Content Marketing
    That’s a critical question, and one that B2B marketers need to ask more often. B2B Marketing Content Marketing Content StrategyOctober 6, 2015 What’s success look like for you? It’s a big message that came out. read more.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Marketing] Avoid these 10 Marketing Automation Rookie Mistakes
    If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [Marketing] How B2B Marketers Will Spend Their Budgets in 2014
    Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Old school marketing continues to decline. Marketing Research Marketing Strategy
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] 4 Ways of Measuring Marketing ROI
    by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. Let’s take a look at some ways to measure marketing ROI. 1. This isn’t me saying that.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] Industrial Marketers Face ROI Challenges
    Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Visit my website for more content on industrial marketing.]. Thirty-one [.]. This is only a content summary.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Marketing] Social Media Marketing: It's Complicated.
    threw out the question, “Isn’t it high time brands stop focusing on Facebook and Twitter and start marketing on Pinterest and Instagram (stay tuned for this gem in coming days)?” When thinking about social media marketing for our clients, I always start with values and goals. We would call this “integrated digital marketing.”.
  • ACSELLERANT  |  TUESDAY, JUNE 18, 2013
    [Marketing] The Power of Story for B2B Marketing
    She enters a super market and must duck around a ladder leaning against the wall. Case studies are the most obvious story-based B2B selling tools; but almost all B2B marketing vehicles can leverage story to make them more compelling and more memorable. Stories have the power to influence and persuade. People remember stories.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Marketing] Where does Google+ fit into your B2B Marketing plans? [infographic]
    Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. If not, you could be missing out on a great opportunity to grow your audience. If you don’t believe me, just check out the following infographic.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketing] Predictions for B2B digital marketing in 2013
    It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Marketing] CMOs: Stop Believing These Digital Marketing Myths
    There are many myths surrounding digital marketing solutions. Let’s review these 15 digital marketing myths and their corresponding truths: 1. SEO Marketing tools make your life more efficient and automated. As with any other function of marketing, SEO is constantly evolving. ” ( Marketing Land ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Marketing] Content Shock: Why content marketing is not a sustainable strategy
    This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. believe as marketers, we have been lulled into a false sense of security thinking that this consumption trend will continue to rise without end.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 20, 2016
    [Marketing] 13 Suggestions for Content Marketing Inspiration
    The newfound bounty can power content marketing efforts for a few weeks or even longer. So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones? Here are some suggestions for finding your content marketing inspiration. The undeveloped kernel is a type of node. Listen.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Marketing] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
  • SCRIBBLELIVE  |  MONDAY, JANUARY 25, 2016
    [Marketing] Visually + ScribbleLiveThe Future of Content Marketing
    As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition. But creating great content is only part of the marketing puzzle. ScribbleLive is a content marketing platform that drives top-of-funnel growth.
  • WEBBIQUITY  |  WEDNESDAY, MAY 28, 2014
    [Marketing] Two Database Marketing Principles to Increase Email Marketing ROI
    Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. Database marketing is not just about the automated front-end, and where it lands your prospects / clients once the automation ends. Email Marketing Daniel Faggella email marketing Guest post by Daniel Faggella.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 26, 2012
    [Marketing] 11 Infographics Marketers Should Keep Near Their Desks
    For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. 1. The State of Email Marketing. Data is not the sexiest topic for marketers.
  • CMO ESSENTIALS  |  MONDAY, JUNE 29, 2015
    [Marketing] Quick Reads: The Content Marketing and Marketing Automation Convergence
    Content marketing and marketing automation, independently, have become ubiquitous topics in the B2B marketing community. The Case for Aligning Content Marketing and Marketing Automation: Why should more marketers be combining and aligning their content marketing and marketing automation efforts?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] 12 Secrets of the Human Brain to Use in Marketing
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 2, 2014
    [Marketing] What’s next for digital marketing?
    New from The Marketing Companion! One of my favorite activities is thinking and talking about what’s coming next and there is nobody more fun to have that kind of discussion with than Tom Webster as we take on what’s next in digital marketing. Report on the engagement and performance of your content marketing investment.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 31, 2013
    [Marketing] 9 Marketing Resolutions for 2014
    Now that you’re back at your desk and ready to put 2014 marketing plans to work, here are some inspirational ‘resolutions’ to help you recharge your strategy: Get to know your cohorts. The old ‘work backwards’ approach can help ignite your most creative marketing campaign yet. Start a research-based content marketing program.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. Ekaterina Walter (Business and Marketing Innovator). Be A Deeply Disagreeable Person.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Marketing] Where is B2B data-driven marketing headed?
    Data drives B2B marketing today, and it’s a fast-evolving arena.  The rise of the marketing technologist. Fortunately, the young marketers coming into the profession are by now mostly “digital natives,” for whom technology is a given, and not necessarily a special skill set. Real-time marketing gets real. Like this post?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] The New Marketing Accountability
    You can review both  How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity  for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Marketing] Lead Generation: 2 tips to transform your content marketing
    Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Tip #1. Develop a highly focused, targeted strategy. Tip #2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2016
    [Marketing] Does every business need content marketing? A reality check.
    Does every business need content marketing? This week I came across a quote from a speaker at the Content Marketing World conference: “Content marketing works every time, for every business, in every industry.” Content marketing is one weapon in an arsenal. Does every business need content marketing?
  • B2B MARKETING INSIDER  |  MONDAY, MAY 11, 2015
    [Marketing] Is Marketing Broken?
    Marketing is broken.”  In the latest episode of BrightTALK’s Market Movers interview series with Christine Crandell, I made the plain and simple case: “Most of marketing is ineffective pushing, and that’s the stuff that we as consumers are tuning out.” [ Tweet This ]. I’m sorry if that’s hard to hear.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 13, 2012
    [Marketing] 20 Stats Every Modern Marketer Should See
    Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. 51% of B2B marketers currently spend 10% or less of their budget on search. It’s inevitable. It’s for good reason.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 25, 2012
    [Marketing] Digital Developments in Event Marketing
    Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship.  What new digital developments are you seeing as part of the business event marketing mix? Getty Images via @daylife. Virtual events.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 3, 2014
    [Marketing] My 2015 Sales & Marketing Predictions
    I recently discussed my sales and marketing predictions for 2015 with Backbone Media. In my thought leader video, I discuss the emergence of the left-brained CMO, how marketers will get ‘indigestion’ from too much marketing technology, and that predictive analytics will be HOT in 2015. Corporate Marketing Marketing Technology
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2011
    [Marketing] The World’s Best Digital Marketing Campaigns
    Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! If you love marketing as much as I do, you are going to bookmark this one and have a lot of fun with this presentation! If you can’t view this presentation within the blog, click here: The Worl’ds Best Digital Marketing Campaigns.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 29, 2016
    [Marketing] Infusing SEO Into Your Content Marketing Strategy
    Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 22, 2016
    [Marketing] Mobile Marketing Trends for 2016
    This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. Some 2016 forecasts call for further changes within the industry landscape, one of the biggest being rapid mobile growth in emerging markets. Mobile Marketing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 1, 2015
    [Marketing] Is Data the New Marketing?
    I don’t know if it’s just me, but all these global startups seem to go crazy about collecting and leveraging data for their go-to-market. Well, there’s one reason behind it which I call the "90% revolution“ and - spoiler alert - it will probably change the way we go-to-market forever.
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Marketing] Five B2B marketing beliefs and trends debunked
    B2B is a market. The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. That’s why market segmentation is the first process needed, and is so critical to achieve marketing and sales success.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Marketing] Marketing Automation: Lessons from 4 case studies
    Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Marketing] Influencer marketing tools of the trade
    Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior. OK, now on to tools.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Marketing] Content Marketing That Converts
    How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.  . Marketing has a marketing problem.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 8, 2016
    [Marketing] Use Marketing Automation to Understand Your Customers
    One of the greatest advantages of marketing automation software is the ability to gain a complete understanding of the customer. In order to achieve optimal effectiveness with a marketing campaign, having an accurate view of the customer is imperative. Marketing Automation marketing automation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Marketing] Why marketing doesn’t suck
    Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Let me tell you why I am so lucky to be in marketing. Marketing did THIS?  I wanted to be part of it!  I wanted to drive growth and put people to work. How about you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 6, 2015
    [Marketing] The new “liquid” model for content marketing strategy
    I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. Probably not. Agree?
  • BIZNOLOGY  |  THURSDAY, JANUARY 31, 2013
    [Marketing] Are you mistaking marketing tactics for strategy?
    Diversification (marketing strategy) (Photo credit: Wikipedia). It’s not that he doesn’t care about LinkedIn–far from it–but he is voicing something that is critically important in marketing: understanding the difference between tactics and strategy. ”–what would you say? But that’s the point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 20, 2015
    [Marketing] Are marketers becoming redundant?
    There is no corporate function that has been transformed more quickly — and more dramatically — by technology than sales and marketing. In this episode of The Marketing Companion, Tom Webster and I look at the state of the art of sales and marketing, and discuss the role and relevancy of this career path in a digital age.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Marketing] Do People Trump Content in Marketing?
    Now if you live in the world of B2B marketing, you have been inundated with statistics for the last four years claiming sales is being disintermediated by today’s empowered buyer, with statistics like “57% of the buying process is complete before a buyer talks to sales” or “70% of the buying process is now digital.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2016
    [Marketing] 4 Lessons learned from super niche marketing
    Marketing. And to be more specific, marketing to niche group within a niche group. Down below, I want to reveal my top five lessons I’ve learned from marketing my fiction to a fan crowd online. 1) Going exclusive is risky and rewarding. Marketing. By Mars Dorian, {grow} Contributing Columnist. So what has changed?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Not much.
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Marketing] The Psychology of Color in Marketing
    Food giant Heinz discovered the power of choosing the right color in marketing when they made the kid-friendly EZ Squirt ketchup in spinach green. Colors and Marketing: A Quick Guide. So if color is such an effective marketing tool, how can B2B marketers leverage this tool to drive better results? Patrick’s Day bottling).
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Marketing] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. It’s clear this recommendation needs to be revisited for both direct optimization and future content marketing initiatives. Trade Show Appointments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 15, 2015
    [Marketing] The dangerous confusion of sales and content marketing
    In his speech, he asked an audience of roughly 14,000 marketers “How many of you sell?” Sounds a lot like content marketing, doesn’t it? Why you should be worried about content marketing. Are we sure that’s marketing?  Frankly, I’m worried about content marketers. Are we sure that’s marketing
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] Digital Marketing’s Massive Measurement Lies
    Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Marketing Influenced. Yikes!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 4, 2014
    [Marketing] The 5 hottest marketing jobs in a digital age
    How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes: 1. The next marketer I hire would probably be a statistician. Alternative media.
  • WEBBIQUITY  |  TUESDAY, AUGUST 12, 2014
    [Marketing] The Complete Guide to Google+ for B2B Marketing [Infographic]
    This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. This infographic below will have you on track to G+ B2B marketing success. Google+ Social Media Marketing Dave Landry Google infographics
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [Marketing] B2B Marketing Meets Video: Insights from 21 Marketers
    Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet. Here are two of the easiest opportunities for many B2B marketers to execute on: Repurpose existing content. Ideal Length of B2B Videos Short.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Marketing] 8 Steps To A More Effective B2B Content Marketing Program
    You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.
  • THE POINT  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketing] The One Marketing Automation Guide You’ll Ever Need?
    Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 24, 2013
    [Marketing] What comes after content marketing? Here are four ideas.
    I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social media marketing , to Coke’s bold vision for a content-based marketing strategy. Are content marketers the new snake oil shills? Radical trust.
  • SALESFUSION  |  THURSDAY, JANUARY 29, 2015
    [Marketing] Top 10 Email Marketing Trends for 2015
    The post Top 10 Email Marketing Trends for 2015 appeared first on Salesfusion. Marketing Automation
  • ACT-ON  |  WEDNESDAY, JULY 20, 2016
    [Marketing] 6 Success Factors for Adopting Marketing Automation
    Are you getting ready to implement marketing automation? Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations. Six readiness factors for implementing marketing automation. #1: Get your website in order. Congratulations!
  • B2B LEAD BLOG  |  MONDAY, MAY 18, 2015
    [Marketing] Marketing Funnel Management Best Practices
    If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Here are a few best practices to tweak your marketing funnel to […]. Database Marketing Marketing and Sales Funnel Marketing Automation Big Data Marketing data driven marketing marketing insight
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Marketing] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. As marketers we took a close look at the implications for online advertising. Account-based marketing is surging in popularity this year. B2B marketers may have a lot to look forward to.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 10, 2015
    [Marketing] Six Expert Guides to Measuring Content Marketing Results
    Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [Marketing] Case study: Small business content marketing success
    After researching the market, we realized that pet sitting was a service that other pet owners just like us wanted and needed. Most of this growth is attributed to our content marketing strategy. Here’s how I did it … “Traditional” marketing didn’t work. By Kate McQuillan, {grow} Community Member.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 21, 2014
    [Marketing] Industrial Content Marketing — Different Strokes for Different Folks
    Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, MAY 24, 2014
    [Marketing] Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors
    Convertro and Adometry both import individual-level contacts across online and offline channels and use these with other data to estimate to incremental impact of each marketing message. These announcements all illustrate the increasingly central role that data is playing in marketing technology.
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Marketing] 6 Ways B2B Marketers Are Falling Short Today
    As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. Sure, marketing is changing faster today than it did yesterday. It doesn’t matter how fast marketing is changing! That I’m not doing enough. Blah blah blah. Your turn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 28, 2013
    [Marketing] 10 reasons why Twitter is content marketing’s best friend
    ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. Twitter as ignition point. As you.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Marketing] 5 Reasons To Check out the Modern Marketing Tour
    The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! The event series is a free, full-day event for regional marketers to share ideas, network, and generate new ideas from inspirational content. Here are 5 opportunities to learn and grow your marketing insight; join us in your city!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 28, 2015
    [Marketing] Recovering from my complete content marketing failure
    by Giuseppe Fratoni, {grow} Community Member. I am a content marketing failure. Despite following what I thought were all the best practices, my last year in the content marketing trenches has been a complete fiasco. The content marketing failure begins. Ultimately, content marketing is simply “marketing.”
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Marketing] 8 Great LinkedIn Groups for B2B Marketers
    It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.
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