The Forward Observer

NOVEMBER 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Top of Funnel 130

Top of Funnel Planning Content Marketing PPC 130

The Forward Observer

FEBRUARY 23, 2024

Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

The Forward Observer

MARCH 8, 2024

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Social Media 161

Social Media Resource Management Organization Social Marketing 161

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

The Forward Observer

JANUARY 12, 2024

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. Standout Startup is your marketing accelerator.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

DECEMBER 1, 2023

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

DECEMBER 8, 2023

Listen to the Interview… Links… The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott Edinger (Amazon) Scott Edinger (website) Scott Edinger (LinkedIn) Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee Salz (Marketing Book Podcast interview) Sell Different!:

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

DECEMBER 15, 2023

So why is marketing it so hard? Many SaaS companies struggle with marketing. In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. Frustratingly inconsistent.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

JANUARY 5, 2024

demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Any Insights Yet?”

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

The Forward Observer

OCTOBER 27, 2023

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. About the Author Have you ever experienced an event that was so incredible it felt like time had stopped?

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 3, 2023

In Simply Put , award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. About the Author Ben Guttmann is an experienced marketing executive and educator on a mission to get leaders to connect more effectively by simplifying their message.

Advertising Agencies 130

Advertising Agencies Work Management Paid Search Agency Marketing Management 130

The Forward Observer

DECEMBER 29, 2023

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. Douglas Burdett, host of The Marketing Book Podcast.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

The Forward Observer

NOVEMBER 24, 2023

Do you want to stand out in a very competitive market? Douglas Burdett, host of The Marketing Book Podcast. The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 17, 2023

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. About the Author Anthony Ianarino is a reader, writer, author, speaker, entrepreneur, and sales leader, and trainer.

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

The Forward Observer

OCTOBER 20, 2023

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

The Forward Observer

FEBRUARY 9, 2024

His previous book is the bestselling Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die which has been used in courses at hundreds of universities and was featured on episode 74 of The Marketing Book Podcast in 2016. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Click Rate 339

Click Rate Case Studies Paid Search Agency Marketing & Strategy 339

The Forward Observer

NOVEMBER 27, 2023

His book, This is Marketing (featured on episode 200 of The Marketing Book Podcast) , was an instant bestseller worldwide. He’s in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool.

Click Rate 130

Click Rate Amazon Marketing & Strategy Paid Search Agency 130

The Forward Observer

FEBRUARY 16, 2024

Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller About the Book Second Skin is a raw and unfiltered memoir that thrusts you into the author’s turbulent journey of self-discovery toward becoming a leading voice in B2B digital marketing. Battling mental health demons, grappling with the “what the f**k am I gonna do?”

Advertising Agencies 169

Advertising Agencies Planning B2B Thought Leadership Paid Search Agency 169