Direct Response Coach

MAY 11, 2014

Content marketing can be very intimidating. The post Getting started with Content Marketing appeared first on McCarthy and King Marketing. The post Getting started with Content Marketing appeared first on McCarthy and King Marketing. There’s too much to know and too much to do.

Content Marketing 100

Content Marketing Copywriting Lead Nurturing Content 100

Direct Response Coach

JULY 2, 2013

One of the major advantages we have today is that so much of your marketing can be automated. And the good news is you don’t need an expensive marketing automation system to do this. The post Is your marketing automated yet? appeared first on McCarthy and King Marketing. A $15 a month account with [.]

Marketing Automation 100

Marketing Automation Automation Lead Nurturing Lead Generation 100

Direct Response Coach

JANUARY 14, 2016

The post The real difference between outbound and inbound marketing appeared first on McCarthy and King Marketing. You also want those leads to be qualified – meaning they have real potential for becoming a customer. So you adjust your campaign to focus on lead [.].

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Lead Generation High Quality Lead 100

Direct Response Coach

MAY 6, 2017

The post Do you have the patience for content and inbound marketing? appeared first on McCarthy and King Marketing.

Inbound Marketing 100

Inbound Marketing Content Marketing Direct Marketing 100

Direct Response Coach

APRIL 22, 2014

Whether they know it or not, online marketers are introducing direct marketing fundamentals to a much wider audience. . ” Sometimes I wonder if the direct marketing industry shouldn’t be following the same mantra. When I broke into the field [.]. When I broke into the field [.].

Online Marketing 100

Online Marketing Direct Marketing Lead Generation Advertisements 100

Direct Response Coach

MARCH 21, 2014

One of the first questions I ask with new clients is how big is your market universe? Put another way, how many people in your market universe could actually buy this product or service? The post Why your market universe size dictates your strategy appeared first on McCarthy and King Marketing.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Lead Nurturing Lead Generation 100

Direct Response Coach

FEBRUARY 18, 2015

What’s not to love about search engine marketing? As a direct response marketer, I spend a lot of time worrying about my target audience – trying to find the right list or the right media for my outreach campaigns. General Lead Generation Web Marketing'

Search Marketing 100

Search Marketing Search Engine Marketing Outreach Lead Generation 100

Direct Response Coach

JUNE 24, 2013

Many marketing executives like to keep things simple: Find a marketing strategy that works – and repeat. But I also recognize the importance of market segmentation – and that not all customers have the same value in terms of revenue potential. I subscribe to this approach myself – for the most part.

Segmentation 100

Segmentation Marketing & Strategy Marketing Strategy Lead Nurturing 100

Direct Response Coach

SEPTEMBER 17, 2014

Direct marketing is a complex business with many elements to consider. The rule says 40% of your direct marketing program will depend on your mailing [.]. The post Direct Marketing Formats: A strategic look at 9 mailer options appeared first on McCarthy and King Marketing. Have you heard about the 40-40-20 rule?

Direct Marketing 100

Direct Marketing Copywriting Response Rate Rules 100

Direct Response Coach

APRIL 9, 2014

Direct marketing niches represent the various ways in which direct marketing is being used. I hear from a lot of people who want to try their hand at direct marketing. The post Direct marketing niches – and why you should know them appeared first on McCarthy and King Marketing.

Direct Marketing 100

Direct Marketing Marketing 100

Direct Response Coach

JUNE 9, 2012

As a convenience, most discussions around online marketing include social media as a central player in the process. Some social media experts will tell you can’t do online marketing without social media. It doesn’t have to be that way. That’s not true.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

Direct Response Coach

FEBRUARY 27, 2014

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Direct Response Coach

FEBRUARY 27, 2014

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Direct Response Coach

JUNE 24, 2014

The online marketing world sure has a lot of experts. Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. The post Online Marketing: So many experts – who will you call first?

Online Marketing 100

Online Marketing Landing Pages Link Building Mobile Marketing 100

Direct Response Coach

FEBRUARY 13, 2012

I’m a big fan of online marketing, also known by many as inbound marketing. I see a lot of value in SEO, blogging and social media. I believe every business should make some level of commitment to it. I love being able to produce sales leads at a very low cost. I love having my [.].

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Social Media 100

Direct Response Coach

FEBRUARY 19, 2013

On Tuesday, February 26, 2013, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at Bentley College in Waltham, Massachusetts.

Direct Marketing 100

Direct Marketing Conference Marketing & Strategy Marketing 100

Direct Response Coach

FEBRUARY 7, 2013

Starting today, I have a 5-part guest blog series running in Business Consulting Buzz – an informational blog for consultants and consulting firms. You can check it out here – [link] If you join their list, you’ll be notified when the next installments are published over the next several weeks.

Buzz 100

Buzz Consulting Marketing Business 100

Direct Response Coach

NOVEMBER 8, 2017

For as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along. The post Direct Mail and Those Pesky Millennials appeared first on McCarthy and King Marketing. The post Direct Mail and Those Pesky Millennials appeared first on McCarthy and King Marketing.

Generation 124

Generation Direct Marketing Marketing 124

Direct Response Coach

MAY 31, 2017

You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. appeared first on McCarthy and King Marketing. In the beginning, you might have sent people to your website, [.].

Landing Pages 100

Landing Pages Display Email Marketing Promotion 100

Direct Response Coach

JANUARY 30, 2017

For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations. The post Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail appeared first on McCarthy and King Marketing.

Fulfillment 100

Fulfillment Marketing Prospects Order Sales Leads 100

Direct Response Coach

NOVEMBER 5, 2014

As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., These are all important parts of your marketing and [.].

Top of Funnel 100

Top of Funnel Sales Leads Ad Building Leads 100

Direct Response Coach

MARCH 29, 2015

Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, [.].

Copywriting 100

Copywriting Generation Marketing Analytics Tools Direct Marketing 100

Direct Response Coach

MAY 12, 2020

The post How you can – and why you should – use your website to teach appeared first on McCarthy and King Marketing. With the right strategy and mindset, your website also has the potential for serving your target community […].

Marketing Websites 130

Marketing Websites Impressions Communities Marketing Strategy 130

Direct Response Coach

JULY 22, 2019

The post The Dizzying World of Letter Mail appeared first on McCarthy and King Marketing.

Direct Marketing 113

Direct Marketing Marketing 113

Direct Response Coach

MAY 12, 2015

To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. Apples to oranges, right? But they are also very similar.

Adwords 100

Adwords PPC Google Comparison 100

Direct Response Coach

SEPTEMBER 30, 2015

Many marketers like to go with their gut – and sometimes it works out. When it doesn’t (and that’s pretty often), they simply dismiss the marketing tactic as something that “doesn’t work for us.”. appeared first on McCarthy and King Marketing. The post Direct Mail Testing. The post Direct Mail Testing. Remove all the guesswork.

Tactics 100

Tactics Direct Marketing Lead Generation Marketing 100

Direct Response Coach

MAY 12, 2020

The post How you can – and why you should – use your website to teach appeared first on McCarthy and King Marketing.

Marketing Websites 130

Marketing Websites Marketing 130

Direct Response Coach

OCTOBER 26, 2014

The post The nuances of the free trial offer appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Online Advertising Print Advertising TV Advertising Web Marketing' Here’s why: For consumers, [.].

Copywriting 100

Copywriting Advertisements Advertising Lead Generation 100

Direct Response Coach

JUNE 14, 2015

The direct marketing industry may seem to be dominated by large mailers that send out millions of pieces at a time. But in fact a giant slice of the direct marketing pie [.]. The post DIY – Do It Yourself Direct Mail appeared first on McCarthy and King Marketing.

Direct Marketing 100

Direct Marketing Lead Generation Copywriting Marketing 100

Direct Response Coach

APRIL 12, 2015

The post Generating a Lead vs. Buying a Lead appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation Online Advertising Web Marketing' I never know what it will cost to generate a lead for a particular client until after we’ve run some [.].

Buy 100

Buy Leads Lead Marketing Qualified Leads 100

Direct Response Coach

DECEMBER 3, 2013

This is how leads are generated through inbound marketing. appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Survey Marketing Web Marketing' The best part is that over time that same [.]

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Leads Lead 100

Direct Response Coach

JANUARY 8, 2015

Direct response is a powerful marketing discipline that brings measurable results and accountability to your advertising and marketing. So why don’t more marketers use it in their advertising? The post 5 reasons why clients don’t insist on direct response advertising appeared first on McCarthy and King Marketing.

Advertisements 100

Advertisements Advertising Lead Generation Direct Marketing 100

Direct Response Coach

JULY 3, 2015

If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint. It has been common [.].

Facebook 100

Facebook Marketing Prospects Business Lead Generation 100

Direct Response Coach

APRIL 25, 2015

This is a common problem for many business owners and marketers who look at their market size and then look at their budget – and realize they can’t do both. The post A Two-Tiered Direct Mail Strategy appeared first on McCarthy and King Marketing. Well, they [.].

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Business Direct Marketing 100

Direct Response Coach

NOVEMBER 26, 2013

The post Sometimes I forget I’m a copywriter appeared first on McCarthy and King Marketing. Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing'

Copywriting 100

Copywriting Lead Nurturing Customer Surveys Lead Generation 100

Direct Response Coach

OCTOBER 31, 2016

The post In Direct Response, All Roads Still Lead to the Offer appeared first on McCarthy and King Marketing. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. Look at your offer.

Adwords 100

Adwords Leads Lead Marketing Qualified Leads 100

Direct Response Coach

MARCH 1, 2020

The post How to Generate Qualified Leads with Lead Surveys appeared first on McCarthy and King Marketing.

Sales Qualified Leads 130

Sales Qualified Leads High Quality Lead Customer Surveys Leads 130