Email Marketing Benchmarks You Need To Know
SendX
MARCH 13, 2024
To truly harness the power of email marketing, it's crucial to understand how your campaigns measure up against industry standards. That's where benchmarks come in.
SendX
MARCH 13, 2024
To truly harness the power of email marketing, it's crucial to understand how your campaigns measure up against industry standards. That's where benchmarks come in.
SendX
DECEMBER 21, 2023
That’s the power of email marketing for affiliate marketers. You send an email, your recipient clicks a link, and you get paid. Is there anything more enjoyable than quite literally getting paid to send a simple piece of correspondence to your audience?
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SendX
MARCH 7, 2024
The email bounce rate remains a perpetual concern for professionals in the marketing domain. Unlike other metrics, gauging email deliverability poses a slightly intricate challenge, making it tough to assess the effectiveness of campaigns.
Trade Press Services Newsletter
FEBRUARY 1, 2024
While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
NOVEMBER 23, 2023
What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?
The Forward Observer
JANUARY 26, 2024
Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan About the Book In Marketing 6.0 , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.
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Account-Based Marketing is a strategy, not a solution.
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
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Ensure Your B2B Marketing Clients Get the Best Results
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
With increased struggles for market share, companies need to sharpen their message to stand out from the crowd and create a corporate differential. The concept of strategic communications has moved from a “nice to do” to a “must do” initiative.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
One of the biggest responsibilities and challenges for marketers is generating leads. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. How inbound and outbound marketing should both be used.
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