Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Average at best.

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Act-On

SEPTEMBER 25, 2023

Technology can’t solve every problem between sales and marketing. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. And by magic, we mean smooth handoffs.)

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Act-On

DECEMBER 7, 2023

The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It might be time to implement marketing automation with a new provider!

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Act-On

JULY 17, 2018

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation.

Marketing Automation Services 218

Marketing Automation Services Marketing Automation Email Marketing Automation 218

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

SEPTEMBER 6, 2018

Leverage your content marketing by creating content marketing pods, or hubs and spokes, that turns every blog post into another piece of marketing content.

Content Marketing 102

Content Marketing Content Marketing 102

Act-On

AUGUST 22, 2018

Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers. This article covers a few tips for marketers on what they can do to get more and better leads.

Tips 155

Tips Leads Lead Marketing Qualified Leads 155

Act-On

MAY 1, 2018

Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically.

Marketing & Strategy 103

Marketing & Strategy Marketing Creativity Analytics 103

Act-On

APRIL 25, 2018

The marketing world has been abuzz the last few years with ?account-based account-based marketing.? And is it right for you and your marketing team? But what is it? Here are 10 things you need to know about ABM.

Account Based Marketing 163

Account Based Marketing ABM Marketing 163

Act-On

NOVEMBER 6, 2018

Do you have a documented marketing plan and budget? Here are six tips for preparing your 2019 marketing plan and budget. It's not too late to create one.

Planning 104

Planning Marketing Plans Marketing & Strategy Marketing 104

Act-On

AUGUST 2, 2018

Are you doing all you can to better market your content. We recently chatted with Randy Frisch from Uberflip on how marketers can better promote their content. Did you know that most content goes unused once its produced.

Content 104

Content Marketing & Strategy Marketing Promotion 104

Act-On

SEPTEMBER 5, 2018

Add video to your content marketing mix to bump your results in the right direction. Learn 4 high-profile use cases and 4 tips for success.

Video Marketing 136

Video Marketing Storytelling Marketing Mix Profiling 136

Act-On

MARCH 27, 2018

Aligning effectively with other departments enables marketing to address today’s business realities and have a positive influence across the company. Here are 7 tips for building successful marketing alliances.

Tips 107

Tips Ad Building Paid Search Agency Marketing & Strategy 107

Act-On

APRIL 18, 2018

Understanding customer sentiment is critical to your marketing and organizational success. Learn about the role human emotion plays in a marketer’s work – from brand perception to decision-making to the creative.

Creativity 107

Creativity Marketing Brand Identity Branding 107

Act-On

MAY 1, 2018

What is a Marketing Qualified Lead really depends on each organization. Basically, it is when a prospect is ready to be handed to sales from marketing based on their level of engagement with your company. Engagement could be content downloads, webinars, or a badge scan at an trade show or event.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 100

Act-On

MARCH 20, 2018

Learn what Marketers need to know about GDPR today. The European Union's General Data Protection Regulation (GDPR) takes effect on May 25 and applies to the EU’s 510 million citizens, as well as any business doing business with them, regardless of where they are based.

Marketing 129

Marketing Effectiveness Business Email Marketing 129

Act-On

JUNE 19, 2018

Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment.

Marketing 101

Marketing Business 101

Act-On

APRIL 4, 2018

Are you thinking about using Virtual Reality in your content marketing? Get powerful tips for a more powerful VR Content Marketing Strategy.

Marketing Strategy 131

Marketing Strategy Marketing & Strategy Content Marketing Content 131

Act-On

APRIL 10, 2018

What are the top B2B Marketing trends you should be paying attention to in 2018? What are your peers and the best-in-class marketers focusing on this year? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018.

Peer-to-peer 100

Peer-to-peer Trends B2B Marketing B2B 100

Act-On

JULY 18, 2018

Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.

Linkedin 103

Linkedin Organization B2B Marketing Marketing & Strategy 103

Act-On

SEPTEMBER 11, 2018

In the Act-On Marketing Blog recap, we review historical optimization; develop a social media strategy; and review six steps to your 2019 marketing plan.

Planning 100

Planning Marketing Plans Marketing & Strategy Act-On 100

Act-On

JUNE 27, 2018

Well, now is a great time to evaluate your efforts with a mid-year marketing assessment. Here are some checklists to help you evaluate your mid-year marketing results in social, search, paid, website, more. On track to meet your annual goals?

Planning 119

Planning Marketing & Strategy Search Marketing Marketing 119

Act-On

MARCH 21, 2018

Choosing a marketing automation platform is tough. Here's how to pick a tool you and your team will be happy with now, and a few years from now.

Marketing Automation Services 138

Marketing Automation Services Marketing Automation Automation Best Practices 138

Act-On

OCTOBER 11, 2018

Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.

Trust Marketing 106

Trust Marketing Marketing Automation Automation Ad Building 106

Act-On

AUGUST 8, 2018

Learn why marketing operations and sales alignment is crucial to achieving your company's goals and improving ROI, and a few ways that you can ensure both these teams are collaborating, staying in sync and taking the steps needed to drive company growth and see results.

Paid Search Agency 104

Paid Search Agency ROI Marketing Companies 104

Act-On

JUNE 14, 2018

A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan.

Planning 107

Planning Marketing Plans Marketing & Strategy Marketing 107

Act-On

AUGUST 1, 2018

Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Act-On 100

Act-On

NOVEMBER 1, 2018

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching.

Marketing Automation Services 107

Marketing Automation Services Vendors Marketing Report Marketing Automation 107

Act-On

OCTOBER 25, 2018

The insurance industry these features of marketing automation to successfully cross-sell policies at the optimal time for the right customers.

Cross-Selling 100

Cross-Selling Marketing Automation Automation Marketing & Strategy 100

Act-On

AUGUST 23, 2018

Get advanced marketing metrics with Engagement Insights, an easy-to-use templated approach to measuring marketing performance with Google Sheets or Excel.

Template 100

Template Google Marketing Analytics 100

Act-On

OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Act-On

OCTOBER 24, 2018

Here are a few tips on how to use data and analytics to revamp your marketing strategy? Are you unsure how to interpret and leverage your data?

Analytics 110

Analytics Marketing Strategy Marketing & Strategy Tips 110

Act-On

MAY 16, 2018

Data-driven marketing is much more than a buzzword; it’s a very smart way to apply what you learn from metrics to your marketing programs.

Top of Funnel 114

Top of Funnel Marketing Funnels Leads Lead 114

Act-On

AUGUST 15, 2018

Here are five things B2B marketers can do to find their next great content idea and start building their content calendar. Coming up with fresh content can be a challenge when you're dealing with writer's black or lacking inspiration.

B2B Marketing 107

B2B Marketing B2B Content Marketing 107

Act-On

OCTOBER 30, 2018

Are you struggling to see results from your marketing efforts? Use these 3 personalized marketing to attract more leads and retain customers.

Personalization 101

Personalization Leads Lead Marketing Qualified Leads 101

Act-On

JUNE 28, 2018

Learn how to win more leads, more trust, and more engagement with video marketing for your B2B business. Everyone says they want to do video, but are they doing it in a intentional way for their business? Learn how.

Trust Marketing 112

Trust Marketing Video Marketing Leads Lead 112