IT'S ALL ABOUT REVENUE | MONDAY, JULY 7, 2014
[Marketing] 6 Ways Marketing and IT Collaboration Boosts ROI
He shares insights about the state of collaboration between Marketing and IT and some of the benefits collaborators are experiencing within their own organizations. Marketing and IT leaders considering improving collaboration between teams should look at the strong benefits that cooperation can bring. Sales & Marketing Alignment
B2B MARKETING INSIDER | FRIDAY, DECEMBER 5, 2014
[Marketing] The Best Paragraph On Content Marketing I’ve Read All Year
” Because I would like to reach out and thank them for writing the best collection of sentences I’ve read all year on content marketing. Why is this The Best Paragraph On Content Marketing I’ve Read All Year ? If everything is a native ad for itself, then everything is content marketing and everything is marketing.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 17, 2014
[Marketing] Create Your Own Marketing Luck
Marketing organizations are increasingly being asked to demonstrate accountability and prove substantial contribution to ROI. Here are ways to Create Your Own Marketing Luck : Take these basic tips to help create your own marketing luck: 1. How do you use technology to create your own marketing luck?
B2B MARKETING INSIDER | TUESDAY, AUGUST 26, 2014
[Marketing] Do Content Marketers Need To Have Writing Skills?
'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role. Content Marketing
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 25, 2013
[Marketing] Modern Marketing Lessons From The Godfather
by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. Modern Marketers are able to shot call what’s working, because they understand how to segment, message, and leverage technology to mine the real metrics that matter. It’s a jungle out there.
CRIMSON MARKETING | THURSDAY, MARCH 5, 2015
[Marketing] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. Struggling to Adapt.
FEARLESS COMPETITOR | SUNDAY, JUNE 17, 2012
[Marketing] “How can we create a lot of great marketing content, really fast?”
Everyone needs more great marketing content to feed sales lead generation campaigns and to Feed the Beast of marketing automation. Content is the fuel of marketing automation. But that created a secondary problem – one eBook was not enough to feed the Beast of marketing automation and satisfy salespeople. Marketin
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 27, 2013
[Marketing] 10 Tips to Help You Become a ‘Superhero’ Marketer
by Amanda Batista | Tweet this In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively. So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives.
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 14, 2013
[Marketing] Marketing Automation Simplified [Slide Deck]
'by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how marketing automation can help your team work smarter, not harder!
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 15, 2013
[Marketing] Marketing Automation's Unhappy Users: Trouble in Paradise?
'As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.
B2B MARKETING INSIDER | WEDNESDAY, APRIL 8, 2015
[Marketing] How To Measure The Real Business Impact Of Content Marketing
Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the impact of their craft, the Altimeter Group has developed a new report entitled, “ Content Marketing Performance: A Framework to Measure Real Business Impact. Content Marketing and of course, FAQs. Bottom line?
CRIMSON MARKETING | WEDNESDAY, DECEMBER 3, 2014
[Marketing] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
'Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. We don’t count on old wives tales to predict the weather, and businesspeople don’t make marketing decisions on a hunch. How Domino’s Used Data to Heat Up Their Marketing. Take the Risk Out of Your Marketing. Things have changed.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 12, 2014
[Marketing] Trending: How To Justify Content Marketing?
One example: I just participated in my 2nd #CMWorld Twitter chat with my friends at the Content Marketing Institute. How To Justify The Value Of Content Marketing? Q1: Do you think most orgs understand the value of content marketing? A1: Most orgs realize that traditional marketing isn’t going to cut it. If no, why not?
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 15, 2012
[Marketing] Here Are 40 Charts Marketers Can’t Live Without
Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. For those in the marketing game, data isn’t enough. That’s why we produce a chart every week that modern marketers can easily learn from and use. We need insight. Why the redesign?
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 22, 2014
[Marketing] What LinkedIn’s Acquisition of Bizo Means For Marketing
” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. We believe it’s also a time to celebrate the importance of open marketing platforms. Let me explain: Bizo was one of the first key major B2B marketing players to join us in this journey of open marketing platforms.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 12, 2014
[Marketing] 4 Dimensions of Effective B2B Marketing Plans
'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Today marketers also invest heavily in technology to drive their tactics.
VIEWPOINT | TUESDAY, JANUARY 13, 2015
[Marketing] Digital Relevance: Developing Marketing Content and Strategies that Drive Results
'Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). Developing Marketing Content. Marketing Strategy Content Marketing was privileged to review an advanced copy this past October and absolutely loved it.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 26, 2012
[Marketing] 11 Infographics Marketers Should Keep Near Their Desks
For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. The State of Email Marketing. Data is not the sexiest topic for marketers.
SALES LEAD INSIGHTS | MONDAY, OCTOBER 24, 2011
[Marketing] How to Improve Your Marketing Automation ROI
Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. Marketing Automation with no/weak processes.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 24, 2014
[Marketing] Six great blogs for B2B Marketers
'In our fast-changing marketing world, a smart B2B practitioner keeps up to date by learning from thought leaders. And there is no dearth of blogs on B2B marketing. The Business Marketing Institute, by Eric Gagnon. Available as “Tuesday Marketing Notes,” these posts are meaty—more like book chapters than blog posts.
CRIMSON MARKETING | WEDNESDAY, FEBRUARY 12, 2014
[Marketing] Karen Walker, Cisco’s Senior VP Marketing: Why Marketing is The New Revenue Generator [Podcast]
'Many companies struggle with finding the right synergy between the marketing and sales departments. Sales is known as the historic revenue driver, but Marketing also plays an equal and commonly unknown role. Corporate Marketing Partner Marketing Podcasts
LEAD VIEWS | TUESDAY, AUGUST 28, 2012
[Marketing] 7 Habits of Highly Effective Marketers
We want to follow up the recent tribute to Stephen Covey by sharing our thoughts about the 7 habits of highly effective marketers. B2B marketing B2B Sales effective marketers marketers stephen coveyTreat the sales team like family. Generating leads and closing. [[ This is a content summary only.
B2B MARKETING INSIDER | THURSDAY, MARCH 20, 2014
[Marketing] What Is Content Marketing? It’s Starts With Culture!
'I was recently interviewed by an international business rag on content marketing. We all know content marketing is nothing new. And sometimes this is one way it is dismissed – as just another marketing “buzzword.” Content Marketing is a business opportunity, not a fad, or a trend, or just another buzzword.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 18, 2014
[Marketing] Why Servant Marketing Matters
'Tweet As I talk to marketing and sales leaders, I hear this reoccurring theme: “I want to do something that really matters; I want to feel what I’m doing is really making a real difference.” This requires a different kind of thinking to drive a different way of marketing. Serve first and market second.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 11, 2014
[Marketing] The State of Content Marketing 2014 [Infographic]
'by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. Today we launch The State of Content Marketing 2014 infographic, which illustrates the report’s interesting pearls of wisdom for marketers. Enjoy! Looking for more?
B2B LEAD GENERATION BLOG | MONDAY, APRIL 22, 2013
[Marketing] Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking
'Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads. realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. Related Resources: Email Marketing: How to maintain low opt-out rates.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, DECEMBER 13, 2014
[Marketing] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
B2B MARKETING INSIDER | TUESDAY, JULY 17, 2012
[Marketing] 3 Steps To A Customer-Driven Marketing Plan
Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. And the biggest marketing mistake you can make is to just focus on what you have to sell.
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 21, 2013
[Marketing] 4 Ways to Improve Your Online Marketing Funnel
He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. well developed marketing strategy enables you to more effectively drive inbound leads to your website.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 15, 2015
[Marketing] Modern Marketing Essentials Guide To Social Marketing (eBook)
Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. To help marketers better navigate the sea of social change, we’ve put together this Essentials Guide based on 5 Pillars of Social Marketing: Listening. Marketing Communications. Engagement.
B2B MARKETING INSIDER | MONDAY, SEPTEMBER 29, 2014
[Marketing] Digital Marketing – What Are The Top Goals And Challenges?
'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. This was reported as the number one challenge by 15% of the digital marketers surveyed. ” This was reported by 14% of the digital marketers as the top challenge they face in reaching new customers. Content Marketing
B2B MARKETING INSIDER | THURSDAY, AUGUST 8, 2013
[Marketing] The New Rules Of Content Marketing
'Content Marketing is hot! This has caused a fundamental change in the relationship between buyers and the B2B marketing and sales efforts competing for buyer attention. These changes have re-written the rules of content marketing. Brendan points out: B2B Marketing needs to be about pulling buyers in. Content Marketing
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 5, 2011
[Marketing] Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
B2B Demand Generation | The Move from Outbound (Traditional) to Inbound (New) Marketing. Thanks to the Internet , marketing has evolved. outbound marketing — to learn about new products, because the web has empowered them. Another reason why inbound marketing is winning is because it costs less than traditional marketing.
IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 13, 2012
[Marketing] 20 Stats Every Modern Marketer Should See
Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. 51% of B2B marketers currently spend 10% or less of their budget on search. It’s inevitable. It’s for good reason.
B2B MARKETING INSIDER | MONDAY, JUNE 23, 2014
[Marketing] Does Marketing Have A Marketing Problem?
'Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. Our customers are tuning out ineffective marketing content. Marketing has a marketing problem.” So what will save marketing?
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 19, 2014
[Marketing] How Data Can Be a Competitive Weapon in Your Content Marketing
'Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Dennis is a contributing author to the book “ 42 Rules of Product Marketing ” and is Editor of the DNN blog. Our average customer is a marketer at a mid-sized company. Content Marketing
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 1, 2014
[Marketing] The 1 Key To Success In Content Marketing (And Life)
'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And Last week I published the 3 factors to content marketing success. And sure enough, here comes the 5th annual B2B Content Marketing report by Content Marketing Institute (CMI) and MarketingProfs. Content Marketing
THE B2B RESEARCH BLOG | MONDAY, MARCH 26, 2012
[Marketing] Email marketing: Overcoming message overload
I’ve always felt my groaning inbox bore testament to the popularity of email marketing. The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique. A business buyer often receives several hundred marketing emails a month. Second, hook them in.
CRIMSON MARKETING | TUESDAY, DECEMBER 2, 2014
[Marketing] Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]
'Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. For Netherlands based Philips Lighting, that expertise comes from VP of Digital Marketing, Michel Claassens. Digital Marketing Podcasts Michel tells us how.
B2B MARKETING INSIDER | MONDAY, OCTOBER 6, 2014
[Marketing] How To Break Through The Noise With The 3 Vs Of Content Marketing
'Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. The 3 Vs of Content Marketing Help You Break Through The Noise.
SAZBEAN | SATURDAY, JANUARY 4, 2014
[Marketing] Top Internet Marketing Strategy Links for the Week of December 30, 2013
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 18, 2014
[Marketing] Are Millennial Marketers More Analytical?
'I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority. End of discussion.
CRIMSON MARKETING | WEDNESDAY, JUNE 4, 2014
[Marketing] Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]
The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. Marketing Technology Podcasts
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 7, 2015
[Marketing] 7 Modern Marketing Experience Takeaways
Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Oracle has over 15,000 products, including a large B2C set led by Responsys, so it is logical that their focus turns more toward integrating inorganic platforms together to form a marketing cloud strategy.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 2, 2014
[Marketing] Modern Marketing Essentials Guide to Content Marketing [New eBook]
'It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’re excited to launch the first in a new eBook series, the Modern Marketing Essentials Guides. Content Marketing We’ve got you covered.
MARKETING GENIUS BLOG | WEDNESDAY, JANUARY 19, 2011
[Marketing] The State of Marketing Automation 2011
Yesterday, I had the opportunity to co-present on a webinar with Amanda Batista, from DemandGen Report and Chris Parisi, from Bulldog Solutions, on the State of Marketing Automation in 2011. But more importantly, the crowded space and savvier marketers has forced marketing automation vendors to innovate well and quickly.
B2B MARKETING INSIDER | MONDAY, MARCH 16, 2015
[Marketing] Get the Biggest SEO Bang for Your Content Marketing Buck
'One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Content Marketing
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 8, 2014
[Marketing] New Frontiers in Data Driven Marketing
'I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs. Okay, maybe not so new.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 18, 2012
[Marketing] Why content marketing will make your small business sexy
I’m even getting inquiries about this supposedly newfangled term: content marketing. Digital online marketing energizes me because I see the endless possibilities and guess what? It all revolves around this soon to be ubiquitous term, content marketing. Content Marketing content marketing craig mcbreenBe human.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 31, 2013
[Marketing] 9 Marketing Resolutions for 2014
Now that you’re back at your desk and ready to put 2014 marketing plans to work, here are some inspirational ‘resolutions’ to help you recharge your strategy: Get to know your cohorts. The old ‘work backwards’ approach can help ignite your most creative marketing campaign yet. Start a research-based content marketing program.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 17, 2014
[Marketing] Tips to Manage the Marketer's Personalisation Dilemma
But other things being equal, Dear Mr Smith works better than Dear Marketing Manager. It’s what built a global business for direct marketing pioneer American Express.). Use extreme personalisation if you’re marketing a high-value product or service to a relatively small and targeted audience. Marketing Efficiency
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 24, 2015
[Marketing] Three marketing truths for an information dense world
I’d like to cover three big ideas I discussed from my research that I think are essential truths for this new marketing world. The economics of content marketing only derive from content that MOVES. You’re probably focused on the wrong audience An essential part of any marketing program is connecting to the right audience.
IT'S ALL ABOUT REVENUE | FRIDAY, DECEMBER 28, 2012
[Marketing] Graphic: The 3 Biggest Marketing Trends of 2012
by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. We collaborated with JESS3 to pick the 2012 marketing trends that have lasting impact, and put them together in a snackable – maybe “pinable”? Marketing Gets Back to Visuals.
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 6, 2014
[Marketing] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
'Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? Marketing gives us leads? Sales and Marketing often believe they are working together, but I’ve found collaboration takes more than annual, quarterly or monthly meetings.
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 9, 2012
[Marketing] Will Content Marketing Destroy Social Media?
There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media.
BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
[Marketing] Predictions for B2B digital marketing in 2013
I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game. Photo credit: Wikipedia.
INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 2, 2012
[Marketing] Manufacturing Infographics for Content Marketing
If done right, they can be very effective in content marketing for manufacturers and industrial companies. Filling the top of the funnel with interested readers is one of the key objectives of content marketing. have heard some marketers refer to this form of content marketing as “influence marketing.”
BIZNOLOGY | THURSDAY, JUNE 5, 2014
[Marketing] Repurposing: Content marketing made easy!
'Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with nary a tweet in hand is enough to give any content marketer pause. Stretch marketing budgets. Many organizations have aggressive goals, but conservative marketing budgets.
CRIMSON MARKETING | TUESDAY, JANUARY 27, 2015
[Marketing] Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing
The result does not have to be declining brick and mortar store revenue, however, says Leo Suarez, Senior Vice President of Worldwide Marketing and Strategy for leading retail point of sale systems supplier Toshiba Global Commerce Solutions. In this Moneyball for Marketing podcast, he explains how: . Podcasts Product Marketing
THE POINT | FRIDAY, MAY 30, 2014
[Marketing] Is Technology Making Marketing Agencies Obsolete?
'Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Specifically: • IDC reports that digital marketing spend by technology companies will surpass non-digital spend by the end of 2016.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 15, 2014
[Marketing] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand awareness and meaningfully engage with customers across all marketing channels. Simply put, modern marketers have to deliver the goods. Marketing Efficiency
AD YOUR COMMENT HERE | FRIDAY, DECEMBER 27, 2013
[Marketing] 2014 State of Digital Marketing Infographic
Here’s a good infographic from Webmarketing on what marketers said would be their top digital goals and challenges in the new year. 2014 State of Digital Marketing – An infographic by the team at Webmarketing123. 2013 Digital Marketing And Social Media Highlights [INFOGRAPHIC]. Awesome Digital Marketing Trends In 2014.
B2B MARKETING INSIDER | TUESDAY, MAY 1, 2012
[Marketing] Search, Social and Content – The Keys To Inbound Marketing
If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If The simplest definition of Inbound Marketing is to attract new customers. As marketers, we have a product to sell. Inbound Marketing = Get Found. Tips To Effective Inbound Marketing.
INDUSTRIAL MARKETING TODAY | MONDAY, JUNE 2, 2014
[Marketing] Industrial Marketing for Engaging with Engineers
'It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. Those two statements are based on my personal experience of working with and marketing to engineers for the past 25+ years. m a Mechanical Engineer myself and passionate about marketing.
B2B LEAD GENERATION BLOG | MONDAY, JUNE 2, 2014
[Marketing] B2B Content Marketing: Find the bigger story
” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. “If you really want to get into content marketing, you have to realize the golden rule is: Your customers don’t care about you, they don’t care about your products … they want a solution,” he said.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 2, 2014
[Marketing] 10 Reasons Twitter is essential to your content marketing plan
'10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. report from the epicenter of content marketing conferences. Let me know what you think. Enjoy my slides! by Mark W.
SAZBEAN | THURSDAY, NOVEMBER 14, 2013
[Marketing] Give Your Marketing a Chance
'Crowd down Stockton street (Photo credit: niallkennedy) When you market your business, do you give your tactics enough of a chance to actually succeed? Short-changing your marketing can cause it to fail before you’ve even seen any type of success. Invest Appropriately Marketing isn’t free. Marketing
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 28, 2015
[Marketing] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
'We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.
FEARLESS COMPETITOR | FRIDAY, MARCH 2, 2012
[Marketing] Content Marketing 101
Fortunately, three of our great guests on Mad Marketing TV interviewed by me, Jeff Ogden of Find New Customers , are content marketing experts. Using Story-Telling in Content Marketing, with Joe Pulizzi, founder of the Content Marketing Institute. The top performance metric for content marketers is leads.
INDUSTRIAL MARKETING TODAY | MONDAY, AUGUST 26, 2013
[Marketing] Storytelling in Industrial Content Marketing
'If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling
GREAT B2B MARKETING | WEDNESDAY, APRIL 30, 2014
[Marketing] 5 Characteristics of a Winning B2B Marketer
'There are a few characteristics that will help you not only survive, but thrive—regardless of any shifts in the changing marketing landscape. Following are five key characteristics that will separate you, as a winning B2B marketer, from the has-beens and also-rans. Winning B2B Marketer Stops What is Hurting.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 6, 2014
[Marketing] The Domino Theory of B2B Content Marketing
That approach works well for the short time someone is engaging your landing page or other marketing medium, but what about longer time horizons common to complex B2B sales? Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. You may also like.
DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 6, 2012
[Marketing] Your Content Marketing Must Become Convenient
Why B2B Marketing Must Be Convenient What does convenient marketing look like? Making Your B2B Marketing Convenient Here are three ways to deliver convenience to your audience and improve your marketing: 1. Similarly, your marketing content should be what people are looking for and be easy to access.
BIZNOLOGY | MONDAY, MAY 6, 2013
[Marketing] Unleash the power of storytelling in your content marketing
Obviously, the first option is ridiculous and you would never use it to tell someone how great your best friend is, yet as marketers, it’s a trap we all fall into now and then when we’re designing our marketing materials. There’s an alternative: content marketing that incorporates storytelling. 'Photo credit: Wikipedia.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 10, 2014
[Marketing] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
'by Sylvia Jensen | Tweet this Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal.
B2B MARKETING INSIDER | MONDAY, DECEMBER 15, 2014
[Marketing] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. My And they asked me to run marketing like a marketing person would. How do you execute a marketing strategy for a company with no budget?
GREAT B2B MARKETING | WEDNESDAY, FEBRUARY 12, 2014
[Marketing] How To Protect Your B2B Marketing Budget
'In a recent discussion on the Chief Marketing Officer (CMO) LinkedIn network, Art Hyde asked this question: How do you keep your marketing budget from being cut by the CFO while every other line-item is untouched? There is a lot of interest about this issue in the B2B marketing community, for good reason.
B2B MARKETING TRACTION | TUESDAY, DECEMBER 23, 2014
[Marketing] Content Marketing Predictions from the Experts [Infographic]
'Are you planning to up your content marketing game in the new year? Here are some of the major issues to consider in your content marketing plan. Brand.com published this post, “ Industry Influencers’ Content Marketing Predictions for 2015 ,” with several predictions from content marketing experts.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 30, 2015
[Marketing] 6 Simple Steps to Creating Your Content Marketing Strategy
'Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. To start, Joe suggests you follow in the steps of every media company and create an editorial mission or as he calls it: A Content Marketing Mission Statement. Then diversify.
VIEWPOINT | TUESDAY, MAY 27, 2014
[Marketing] Content Marketing is Doomed! (Or, why Las Vegas cookery isn’t all that good anyway)
'Today''s guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. He is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. B2B Marketing Content Marketing
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 19, 2010
[Marketing] The 4 C’s of B2B Marketing
We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix. The term “marketing mix became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Product. Price. Placement. Promotion.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 16, 2012
[Marketing] Six ways visual content marketing can blow your mind
Why the visual marketing is happening (and what it means to you). In the tech and marketing world, it’s infographics and cartoon-based marketing campaigns that get spread just as fanatically. Visual marketing is Jedi-powerful. Visual marketing also means you have to change the way you treat language. Grrrr.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 29, 2014
[Marketing] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
Over the past year, Oracle Marketing Cloud has added more than 350 marketing applications and data partners to deliver the industry’s largest marketing technology ecosystem. Why are you excited about Mintigo's new integration and overall partnership with Oracle Marketing Cloud? Marketing Measurement
IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 4, 2014
[Marketing] Reform Your Content Marketing
And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. Fear not marketers for we are here to help guide you from this dark side where deadly sins abound. In our post last week , we talked about the first three of these deadly sins of content marketing: 1.
CONVERSIONATION | MONDAY, FEBRUARY 4, 2013
[Marketing] Why We Still Fight Over Social Media and Content Marketing
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. Many people still use content marketing without a clear purpose. And the same goes for social media (marketing).
B2B MARKETING INSIDER | WEDNESDAY, MARCH 11, 2015
[Marketing] 10 Creative Types You Need To Build A Killer Content Marketing Team
Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. Content Marketing
VIEWPOINT | TUESDAY, SEPTEMBER 9, 2014
[Marketing] 7 Steps to Gain the Market Share You Deserve (& Sometimes Don't!)
'Similar to De Tocqueville’s famous comment, “People get the government they deserve,” I think companies get the market share they deserve based on their ability to market. They may create a terrific product and learn how to manufacture it efficiently, and yet they approach marketing as an afterthought.
FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
[Marketing] 10 Marketing Trends for 2011
recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years. Given that disclaimer, here’s what I see as the big issues facing marketers next year: Customer engagement is not a passing fad. Marketing analytics are red hot. Social media marketing will mature.
KOMARKETING ASSOCIATES | MONDAY, OCTOBER 6, 2014
[Marketing] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
'According to B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation. Content Marketing Implementation. Why B2B Companies Use Content Marketing.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 28, 2014
[Marketing] The Missing Link Between Media and Marketing
'It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 12, 2013
[Marketing] Content And Technology Will Define The Future of Marketing
In the previous posts from the Future of Marketing series, we published insights, guidance and advice from some of the best minds in our industry. Marcus Starke predicted the rise of the science of marketing. Ann am really excited to have received today’s insights from fellow corporate marketer, Todd Wheatland.
CRIMSON MARKETING | TUESDAY, SEPTEMBER 30, 2014
[Marketing] David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]
'Creating an effective marketing system for technology products requires a combination of the strategic and the tactical, the creative and the data-driven. With the limited headcount and budgets of many marketing organizations, this is easier said than done. Marketing Technology Podcasts
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 28, 2014
[Marketing] 5 Problems with B2B Marketing…and How to Fix Them
'B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 22, 2014
[Marketing] 3 Tips to Support Relevance in Your Marketing Communications
'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior to email subscriptions, marketers can translate their knowledge into rich, personal experiences for each and every one of their customers.
FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
[Marketing] The State of B2B Lead Generation – a great infographic by BuyerZone
The most shocking statistic is that 44% of companies don’t even know what marketing automation is. Almost 9 out of 10 don’t use marketing automation. MarketingBuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award. Ironically, Fearless Competitor was picked #1 !)
DIGITAL B2B MARKETING | TUESDAY, JANUARY 3, 2012
[Marketing] Marketers Ruin Good Marketing Opportunities
Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. However, when marketing ideas initially move from early adopters to the majority of marketers, they tend to lose their luster. Early adopters have vision.
CONVERSIONATION | TUESDAY, APRIL 3, 2012
[Marketing] Is Touchpoint Marketing the Only Marketing Left?
Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It just took businesses a very long time to realize it, helped by what we call ‘content marketing’. Content marketing is not the only marketing left.
LEADSLOTH | TUESDAY, AUGUST 10, 2010
[Marketing] Will Marketing Automation Be Free?
Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? But the overall impact on the market will be limited.
FEARLESS COMPETITOR | SATURDAY, JUNE 1, 2013
[Marketing] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
'“Marketing Looks for Mr. Right. CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing. Said another way – Marketing communicates one to many, while sales communicates one to one. Sales looks for Mr. Right Now.” think this is a big mistake.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 5, 2015
[Marketing] Four online marketing metrics to obsess about
One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France. Four online marketing metrics So what does matter? It might take years for a business connection to be in a position to hire me for a marketing workshop or a speech. Four online marketing metrics.