Page 2 of 394 Previous | Next 
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 22, 2012
    [Marketing] Marketing Lessons from Chernobyl
    I’ll be speaking about optimization this Wednesday at the Online Marketing Summit conference in Santa Clara, CA. But my imaginary pastry chefs sound a lot like stereotypical marketers: experts in a subjective field where decisions are based on taste, feel, and appearance, and progress comes through intuitive experimentation.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JULY 7, 2011
    [Marketing] Reinventing Marketing at GE
    GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. Marketing as a Function. Principles of Marketing at Work. People.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Marketing] Marketing Trend Watch: 2014 Planning Survey
    'Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans. Modern Marketing
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Marketing] Marketing Automation Trends for 2010
    2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 12, 2012
    [Marketing] How Popular Clichés Apply to B2B Marketing
    Following are a few of my favorites quotes, including their origins and how they apply to today’s marketer. This pretty much describes every new marketing campaign I’ve worked on in the past 25 years. If we consider the competitive world of B2B marketing as a war, you bet this still applies. Marketing Marketing Cliches
  • B2B LEAD BLOG  |  SUNDAY, MARCH 31, 2013
    [Marketing] Marketing & Sales – Rival Houses?
    'Had a wonderful two-hour call last week with an incredible digital marketer as a follow-up to our Data Strategy for Demand Generation webinar (replay goes up today). Maybe this would serve as a helpful icebreaker at your next joint sales and marketing meeting. Marketing and Sales Alignment Recognize anyone?
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 13, 2013
    [Marketing] Common Content Marketing Mistakes To Avoid
    You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But, as with anything, there are the right ways and the wrong ways to do content marketing. Forget it.
  • BIZNOLOGY  |  THURSDAY, MAY 24, 2012
    [Marketing] Agile Marketing
    My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to “Do It Wrong Quickly” in digital marketing.   It sounds odd, but the most successful digital marketers are doing it all wrong. If you think that this could never work at your company, you’re not alone.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Marketing] B2B Marketing Game Changing Ideas
    There are times when you need a marketing or sales accelerator – something that takes you to an entire new level.  One of the best ways to reinvigorate a flagging B2B marketing program is to find an entirely new audience for you existing products or services.  In other words – stop with the “new message of the month” marketing.
  • ACQUIRING MINDS  |  THURSDAY, JUNE 27, 2013
    [Marketing] Marketers are smarter
    'Would have been a great  B2B marketer. It seems to me that B2B marketers are much smarter than 10 years ago. B2B marketers are much better at what they do – showing a higher level of professionalism, more knowledge & agility, better alignment with sales teams and are in tune with customer feedback.
  • LOOPFUSE  |  WEDNESDAY, AUGUST 7, 2013
    [Marketing] A Marketing Plan for Any Business
    The same holds true for your marketing strategy. This means explicitly stating objectives, metrics, and milestones for your marketing plan and detailing your marketing process. Marketing Plan Outline: Purpose of the Marketing Plan. Is this a monthly, quarterly, or annual marketing plan? Marketing Budget.
  • VIEWPOINT  |  WEDNESDAY, APRIL 23, 2014
    [Marketing] Sales and Marketing, Stop Blaming, Start Partnering
    'Sales and marketing do get along—in organizations that foster collaboration. By Ginger Conlon, editor-in-chief, Direct Marketing News. Is it really marketing’s fault that sales can’t close deals? Is it the sales team’s fault that marketing collateral goes unused? Choose a point of contention.
  • ACQUIRING MINDS  |  THURSDAY, MARCH 28, 2013
    [Marketing] Marketing Velocity & Full-Stack Marketing
    Or would it be preferable to be called a Full-Stack Marketer ? recent post in Geekwire by Marcelo Calbucci talks about the unique skills of a Full-Stack Marketer for tech start-ups. The head of marketing at Uberflip followed with his perspective on  Uberflip’s blog. What defines a start-up, is what defines the marketer.
  • ACQUIRING MINDS  |  THURSDAY, MARCH 28, 2013
    [Marketing] Marketing Velocity & Full-Stack Marketing
    Or would it be preferable to be called a Full-Stack Marketer ? recent post in Geekwire by Marcelo Calbucci talks about the unique skills of a Full-Stack Marketer for tech start-ups. The head of marketing at Uberflip followed with his perspective on  Uberflip’s blog. What defines a start-up, is what defines the marketer.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Marketing] Sales and Marketing: The technology behind CRM
    However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. Marketing, Sales (and IT) alignment. The role of marketing automation. She mentioned a few areas where MA software can help Marketing: Automatically sending  large quantities of emails.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Marketing] 7 Reasons Your Content Marketing Strategy Isn’t Working
    As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  Targeting is a key component of all aspects of marketing, but it’s especially important for content.  This is a guest post by Sarah Goliger, an inbound marketer at HubSpot. Content Marketing content marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing] The Marketing Technologist: Time has Come!
    Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Marketing] Taking B2B Marketing Mobile: The Pitfalls and Payback
    Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. Lockwood points out.
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 10, 2010
    [Marketing] B2B Marketing Analytics
    On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. So it’s no wonder that marketers who believe in automation also want to see reports on marketing performance.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 13, 2012
    [Marketing] 20 Stats Every Modern Marketer Should See
    Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. 51% of B2B marketers currently spend 10% or less of their budget on search. It’s inevitable. It’s for good reason.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 10, 2014
    [Marketing] Tips for Driving Engagement with 'Snackable' Content Marketing [infographic]
    'Content marketing drives a great deal of our core marketing communications. This infographic will give content marketers ideas for exciting new "visual" and "sn ackable " types of content that cut through the noise. Content Marketing One answer is to repurpose content.
  • CONVERSIONATION  |  MONDAY, DECEMBER 12, 2011
    [Marketing] Top Ten Features of Successful Social Media and Email Marketing
    Many email marketers I speak to are wary of creating a social media presence on Twitter and Facebook since it’s a big step into the unknown. Here I hope to show, if you haven’t taken the plunge already, how social media marketing on two of the main social channels shares much in common with email [.].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 2, 2012
    [Marketing] How Product Marketing Can Thrive in a Content Marketing World
    by Rob Bois | Tweet this In a prior job, I was responsible for both product marketing and content marketing. How do product marketers stay relevant? Be the Expert on the Market. Sometimes content marketing feels like it’s about everything but the problem your product solves. Partner with Content Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 26, 2013
    [Marketing] Customer Data Platform Guide Reviews Tools to Build Marketing Databases
    Simply put, marketers need better databases. If you’re a working marketer, you almost surely know this from personal experience. As customers interact across more channels, marketers need to not just meet them in every new location but recognize them and carry on a continuous conversation from one touchpoint to the next.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 9 Trends That Will Upset Your Marketing in 2013
    As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. They say the times are changin’ — so should your modern marketing strategy.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 17, 2012
    [Marketing] “How can we create a lot of great marketing content, really fast?”
    Everyone needs more great marketing content to feed sales lead generation campaigns and to Feed the Beast of marketing automation. Content is the fuel of marketing automation. But that created a secondary problem – one eBook was not enough to feed the Beast of marketing automation and satisfy salespeople. Marketin
  • SAZBEAN  |  SATURDAY, JANUARY 4, 2014
    [Marketing] Top Internet Marketing Strategy Links for the Week of December 30, 2013
    Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Marketing] Lead Generation: 2 tips to transform your content marketing
    'Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Tip #1. Develop a highly focused, targeted strategy. Tip #2.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JUNE 2, 2014
    [Marketing] Industrial Marketing for Engaging with Engineers
    'It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. Those two statements are based on my personal experience of working with and marketing to engineers for the past 25+ years. m a Mechanical Engineer myself and passionate about marketing.
  • B2B MEMES  |  FRIDAY, NOVEMBER 12, 2010
    [Marketing] Content Marketers: Think “Editorial”
    One of the most exciting areas today in the realm of what we used to call publishing is content marketing. A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.” 
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2011
    [Marketing] Email Marketing: Where’s the Innovation?
    Tweet I always look forward to the announcement of the MarketingSherpa Email Marketing Award winners; they’re a great source of inspiration. But honestly, I think B2B marketers might be more disillusioned with the power of email, if the feedback from 1,745 marketing organizations in the 2012 B2B Marketing Benchmark Report is any indication. 
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 3, 2011
    [Marketing] How to Do Great Marketing with (Almost) Zero Money
    This post originally ran at SaneraPDC.com as part of March Marketing Madness. Welcome to the 2nd in a series of marketing specific posts for small business owners called March Marketing Madness. He has won awards from Marketing Sherpa and HubSpot and is an in-demand keynote speaker. We co-hosted a big marketing summit.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Marketing] Search Engine Marketing is Legion
    'I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. The post Search Engine Marketing is Legion appeared first on Biznology. Like this post?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Marketing] 5 Tips For Maximizing Your Video Marketing
    He loves analyzing marketing data and building strategic and tactical plans. We’re here to help you clear up the confusion with a definitive guide on how to use videos in your marketing campaigns. It covers everything you need to know, with the most important Ws of video marketing - when, what, who, and where.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Marketing] The State of Marketing Automation 2011
    Yesterday, I had the opportunity to co-present on a webinar with Amanda Batista, from DemandGen Report and Chris Parisi, from Bulldog Solutions, on the State of Marketing Automation in 2011. But more importantly, the crowded space and savvier marketers has forced marketing automation vendors to innovate well and quickly.
  • CHRIS KOCH  |  FRIDAY, JUNE 11, 2010
    [Marketing] Is lead generation killing marketing?
    This was the gist of a very controversial assertion made by a senior marketer from a very well known B2B technology company during dinner at our ITSMA Marketing Leadership Forum (download highlights from the ITSMA Marketing Leadership Forum) when he said: “An overemphasis on leads is damaging our relationship with sales.”.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 13, 2013
    [Marketing] Worst Marketing Mistake: Features Instead of Benefits
    'English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. The post Worst Marketing Mistake: Features Instead of Benefits appeared first on Sazbean. Marketing Français : Un des pavillons du secteur des fruits et légumes du marché international de Rungis, en France.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 3, 2012
    [Marketing] The Disjointed Problem of Content Marketing
    When I interviewed three top content marketing experts for Marketing Made Simple TV  (Joe Pulizzi, Content Marketing Institute; Jim Burns, Avitage, and Doug Kessler, Velocity Partners UK), one of them, Joe, told me about a big problem he sees, even in large firms. Joe Pulizzi. There’s no common agreement on content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] 4 Ways of Measuring Marketing ROI
    by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. Let’s take a look at some ways to measure marketing ROI. This isn’t me saying that.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Marketing] The Future Of Digital Marketing
    In this interview I talk about: Content and data are the future of digital marketing. How Content marketers must be content curators and consumers themselves. The cultural shift required to be successful in content marketing. What are you most excited about in the digital marketing space at the moment? And I disagree.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 7, 2012
    [Marketing] The Content Marketing Bucket List
    Content marketing is a hot topic of discussion in almost every marketing organization. As business buyers and consumers continue to tune out the increasing noise of product promotion from brands, content marketing is being called out as the answer to the declining response rates and increasing costs of outbound marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 5, 2012
    [Marketing] Is Modern Marketing an Art or Science? [Infographic]
    Marketing is a dark art.” I know half my marketing budget isn’t wasted, I just don’t know what half.”. These are common refrains of the marketing world. It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. Is Modern Marketing an Art or Science?
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Marketing] Content Marketing: Goals, Issues, Strategies
    I’ve been thinking about all this content marketing we’ve been exposed to lately.  Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be. Content Marketing StrategyClients wanted emails and phone calls. 
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JULY 14, 2010
    [Marketing] 5 Email Marketing Thought Leaders
    Wrapping up my series on email marketing I wanted to leave you with my list of individuals who are defining the space with leading edge thinking and practices. Mark Brownlow publishes the Email Marketing Reports , a great collection of email marketing best practices. Simms Jenkins ( @SimmsJenkins ). Tweet This! Digg this!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 18, 2011
    [Marketing] B2B and B2C Marketing Automation: Understanding the Differences
    As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 20, 2010
    [Marketing] Evaluating Marketing Automation - 10 Questions To Ask
    The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. 2) What is marketing's service level agreement with the sales team? What mistakes can be avoided? Area code?
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Marketing] SMS Marketing Trumps Social Media Marketing [Infographic]
    What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitterIt’s unlikely it was above 15%.
  • GREAT B2B MARKETING  |  MONDAY, MAY 6, 2013
    [Marketing] Database Marketing is Alive and Well
    'I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. While the buzz around database marketing has waned, its importance to the B2B marketing community has not. Put real effort into your database marketing efforts.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Marketing] What is Hubspot? Marketing Automation Software Series
    'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out.
  • MARKETING FINGER  |  THURSDAY, JUNE 2, 2011
    [Marketing] Marketing to Influencers [#B2Bchat]
    As marketers, we understand value of word of mouth. In our upcoming episode of #B2Bchat , we’ll look at B2B marketing as it relates to influence and word of mouth. Eastern where we dive into the topic of Marketing to Influencers! b2b marketing #B2Bchat influencer marketing word of mouthQuestions will include: Q.
  • B2BMARKETINGSMARTS  |  TUESDAY, JULY 27, 2010
    [Marketing] Bad thoughts that block B2B marketing success.
    It occurred to me then that it might be time to share this list of bad thoughts so that other B2B marketers might see the possible error of their ways. They won’t respond to direct mail marketing. With lists like this these, marketers know that they are getting full opt-in. “Our target is IT. Yikes!
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2011
    [Marketing] Making Your B2B Marketing Footprint [Infographic]
    by TopRank As a marketer, how do you develop a B2B marketing mix that combines strategy, tactics, channels and tools in a way that drives meaningful results for your brand? The truth is that no two marketing approaches are the same. B2B Marketing Infographic b2b marketing Marketing Automation
  • BIZNOLOGY  |  WEDNESDAY, JULY 18, 2012
    [Marketing] 15 experts define Agile Marketing
    The character pictured may or may not be an agile marketer. Faced with all of the changes in marketing over the last few years, marketers have increased pressure to produce results within shorter time frames. As a result, Agile Marketing has come into being. Here is how 15 experts define Agile Marketing. tability.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 29, 2012
    [Marketing] 5 Charts That Could Change Your Email Marketing
    by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. We wanted to package a few of the choicest charts on email marketing here. Meanwhile, the number of marketers taking advantage of the weekends is low. Modern marketers need more. Email marketingIt’s not going anywhere. Well, no.
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Cory Treffiletti, BlueKai’s Marketing SVP: How To Think About Big Data For Marketing [Podcast]
    'Marketing has historically been about a big idea and about creativity, but we’re seeing that shift drastically to accountability in marketing. Marketers are increasingly looking for ways to prove that the dollars. Corporate Marketing Podcasts
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 15, 2013
    [Marketing] Marketing Automation's Unhappy Users: Trouble in Paradise?
    'As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.
  • BUYEROLOGY  |  THURSDAY, DECEMBER 8, 2011
    [Marketing] Buyerology Trend: Think Value-Based Marketing vs. Needs-Based Marketing
    This is the seventh article looking at buyer trends that will influence marketing and sales in the near and foreseeable future. This article looks at how buyer’s values are changing and how organizations can utilize a values-based versus outmoded needs based marketing and sales approaches. The Future.
  • LEADSLOTH  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] 25 Great B2B Content Marketing Articles
    While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Joe Pulizzi, What is Content Marketing? Michele Linn, A 7-Step Plan for Getting Started with Content Marketing. Doug Kessler, The B2B Content Marketing Workbook. Personas. Content Reuse.
  • BIZNOLOGY  |  FRIDAY, JANUARY 11, 2013
    [Marketing] Why Marketers Should Fear Mobile Marketing
    Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. Well, it’s a lot less dramatic but just as painful that in mobile marketing there is something that marketers should truly fear. “What?”
  • CONVERSIONATION  |  SATURDAY, AUGUST 13, 2011
    [Marketing] Marketing 3.0: How Marketing Gurus Catch Up With Old Realities
    Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: Marketing 3.0, also known as human-centric marketing (or as I [.]. Marketing theory Opinion human-centric marketing Marketing 3.0 From Products to Customers to the Human Spirit”. Philip Kotler
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2011
    [Marketing] Winning Digital Marketing Strategies
    The DigitalMarketingOne.com folks (part of CustomerThink ) brought 15 highly experienced authors together (including yours truly) to produce an eBook titled Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs.  Techniques: content marketing, lead management, revenue performance management and customer marketing.
  • SALES LEAD INSIGHTS  |  MONDAY, OCTOBER 24, 2011
    [Marketing] How to Improve Your Marketing Automation ROI
    Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. Marketing Automation with no/weak processes.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] Measuring Marketing’s Effectiveness
    And so, we measure everything – campaign effectiveness, brand investments, even the internal operations of the marketing function. But a marketing organization is a complex organism, and can be measured in an infinite number of ways – ways that might be contradictory or misleading. MLC members, read the full case here.
  • CONVERSIONATION  |  WEDNESDAY, JULY 27, 2011
    [Marketing] Word of Mouth Marketing: When a Human Phenomenon Goes Business
    These changes affected the ways businesses can leverage the power of word of mouth for marketing purposes and, vice versa, the impact of word of mouth on businesses. However, the rules of word of mouth marketing have changed and evolved and they continue to evolve. But when do we talk about word of mouth marketing (WOM)? Period.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Marketing] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 1, 2012
    [Marketing] How To Convince Your Boss to Buy Marketing Automation
    Lauren Carlson of Marketing Automation Software Guide  shared this article on marketing automation. by Kim Roman Director of Demand Generation , G5 Search Marketing. Even manufacturing companies are embracing marketing automation software. So, you want to bring marketing automation into your 2012 marketing toolbox?
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Marketing] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Marketing] Where’s the Passion in B2B Marketing?
    It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. ve been thinking about passion and what role it plays in our careers as marketers and leaders. ve been wondering about things we marketers don’t often talk about — our hearts.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 10, 2010
    [Marketing] Don't Fix Your Marketing Process
    Marketers need people, processes and technology that allow them to react quickly to new opportunities. Tomorrow’s post will apparently discuss the need to tie marketing efforts to revenue. HOW can marketers adjust their staffing and processes, given the practical constraints of time and budget?
  • LOOPFUSE  |  THURSDAY, NOVEMBER 4, 2010
    [Marketing] B2B Marketing: Where does the Funnel begin?
    In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. It should be made clear to everyone reading, that online B2B Marketing absolutely requires the marrying of inbound marketing and marketing automation data.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 12, 2013
    [Marketing] B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising
    'Tweet As marketers, we’ve all heard the buzz about native advertising. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Search engine marketing ads? Question #1.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 19, 2014
    [Marketing] Multichannel Marketing: How zombies invaded a B2B campaign
    This B2B Lead Roundtable Blog post features a segment with Christine Nurnberger, Vice President Marketing, SunGard Availability Services , speaking on how the B2B IT disaster recovery company was able to take advantage of the pop culture zombie trend to create an effective multichannel marketing effort. and 9a.m. on a Sunday morning.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Marketing] The Content Marketing Echo Chamber
    They are content marketing echo chambers.  What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” Do You Hear The Content Marketing Echo Chamber? Content MarketingSocial Media?
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Marketing] A Sales & Marketing Love Story: From LinkedIn & HubSpot [SlideShare]
    'It can sometimes feel like marketers are from Venus and salespeople are from Mars. In the middle of this bickering, it''s hard to know what marketers and salespeople really think of each other. Together, we surveyed marketers and salespeople around the globe to get to the heart of the matter. Inbound Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] How Dissatisfied CEOs Push Marketers into the Future
    Tweet I feel very fortunate to work with some of the world’s most progressive marketers.  Whether they’re MECLABS Research Partners or attendees at one of our Summits , these marketers are driven to prove to their leadership that their efforts drive a return on investment. The Internet has closed down old-school marketing.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 10, 2014
    [Marketing] Wynn White, Birst’s Marketing VP: Why Marketing Is Challenged With Understanding Data [Podcast]
    'The age old question is how does an organization cohesively align their marketing and sales departments? The issue that marketing has to face is accountability and signing up for a. The post Wynn White, Birst’s Marketing VP: Why Marketing Is Challenged With Understanding Data [Podcast] appeared first on.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [Marketing] 10 Marketing Trends for 2011
    recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  Given that disclaimer, here’s what I see as the big issues facing marketers next year: Customer engagement is not a passing fad. Marketing analytics are red hot. Social media marketing will mature.
  • ANYTHING GOES MARKETING  |  TUESDAY, JANUARY 26, 2010
    [Marketing] 5 Marketing Automation Email Tips
    Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. While you don’t need a marketing automation tool, these tactics can take a long time to create and execute manually. Personalize the Email Heading. Chad H.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 24, 2013
    [Marketing] The 3 Goals For Your Content Marketing
    'What are the goals for your content marketing efforts? But every content marketing program should have the same goals: Reach. The answer is content marketing. reject any notion that content marketing shouldn’t demonstrate a return on investment. Content Marketing The answer may not always be simple. Reach.
  • BIZNOLOGY  |  MONDAY, MARCH 4, 2013
    [Marketing] Search Marketing by the Numbers
    had signed to do a corporate training session on search marketing. They insisted that they didn’t measure any of their marketing and that it wasn’t their responsibility. mean, it wouldn’t have been hard to teach search marketing and just leave out all the number parts. Search marketing, of course.
  • LEAD VIEWS  |  TUESDAY, APRIL 10, 2012
    [Marketing] Old CMOs, New CMOs and Broken Marketing Organizations
    Our team recently spent time pondering common threads pertaining to broken marketing departments, CMOs who fix (or try to fix) them, and how executives in other functions perceive their performance. Some blog posts and articles from GigaOM , Tippingpoint Labs , and Marketing Week fuelled our discussion of this complex set of issues.
  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Marketing] B2B Content Marketing That Drives Results
    'There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven pull marketing strategy that aligns well with important business metrics. Whether
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 1, 2013
    [Marketing] A 101 in Marketing Analytics
    You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. This allows marketers to see how effective marketing initiatives.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Marketing] 20 Amazing Examples Of Brand Content Marketing Hubs
    'As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and  marketing inspiration. think it often helps brands who might need that little push into content marketing, to see what others are doing. Amazing B2B Branded Content Marketing Hubs.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 5, 2014
    [Marketing] Top 50 Content Marketing Thought Leaders
    As many of you know, I am a big fan of influencer marketing. So in seeking to find out who is influential on B2B Marketing, I published my own imperfect list of the Top 50 B2B Marketing Influencers on Twitter. I also reached out to many of the great minds in marketing and asked them to predict the future of marketing.
  • INBLURBS  |  THURSDAY, JULY 5, 2012
    [Marketing] 5 Jobs for Tomorrow’s Marketing Team
    If you want to see the future of marketing, just take a look at recent job postings. Bureau of Labor Statistics expects marketing payrolls to swell by at least 13 percent between 2010 and 2020. This week, I asked more than 30 marketing and recruiting specialists what they see in the industry’s employment future.
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 24, 2010
    [Marketing] Monday Marketing Term: Segmentation
    Market segmentation is simply dividing buyers or organizations into groups that share the same needs and demonstrate similar buyer behavior. Market segments are designed to help target different groups with different positioning based on their unique pain points and needs. Tweet This! Share this on LinkedIn. Share this on Facebook.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [Marketing] A Dozen B2B Marketing Mantras for 2012
    The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. Focus on the three marketing measurements that probably matter most to your organization: boosting awareness, generating leads and driving revenue. Technorati Tags: B2B Marketing , Marketing , Marketing Strategy.
  • SAZBEAN  |  MONDAY, MARCH 10, 2014
    [Marketing] The Need for an Internet Marketing Strategy
    'Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. Understanding What to Improve Marketing tactics can always be improved. Marketing Strategy
  • DIGITAL BODY LANGUAGE  |  THURSDAY, NOVEMBER 19, 2009
    [Marketing] Predicting Revenue through the Marketing Funnel
    With a buying funnel modeled from the top of the funnel, however, it is possible to begin understanding whether there is enough in the marketing funnel to support the desired and planned revenue goals. With an 80% acceptance rate, this means marketing needs to create 3125 MQLs.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 4, 2014
    [Marketing] Reform Your Content Marketing
    And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. Fear not marketers for we are here to help guide you from this dark side where deadly sins abound. In our post last week , we talked about the first three of these deadly sins of content marketing: 1.
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 9, 2010
    [Marketing] Monday Marketing Term: Workflow
    For marketers a “workflow”is a sequence of steps that are set up to implement specific drip marketing or triggered event marketing campaigns to prospects and customers based upon their previous actions. Simple marketing workflow. Tags: Genius.com Marketing Terms genius.com Marketing Automation Tweet This!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 18, 2014
    [Marketing] Are Millennial Marketers More Analytical?
    'I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority. End of discussion.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Marketing] The Pros and Cons of Competitive Marketing
    'As a B2B marketing outsource provider, our clients sometimes ask about the advisability of running a competitive marketing campaign. While every situation is different, here are five criteria that indicate a competitive marketing program has a good chance of success. You competitor is better known. You make it easy to switch.
  • VISIONEDGE  |  MONDAY, APRIL 14, 2014
    [Marketing] Free Benchmarking–Does Your Marketing Measure Up?
    'Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. We know this can be expensive—even a small benchmarking study for marketing typically takes at least $20,000.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Marketing] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    'Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one. Catch up on content marketing blogs. Fellow marketers?
  • ANYTHING GOES MARKETING  |  THURSDAY, APRIL 11, 2013
    [Marketing] Advocate Marketing: An Introduction
    'Very recently I made the decision to shift to a different aspect of marketing that involves mobilizing your biggest fans or your advocates. This was a bigger shift then I thought it would be after specializing in marketing automation for almost eight years. To summarize this concept of advocate marketing, it.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 2, 2014
    [Marketing] Modern Marketing Essentials Guide to Content Marketing [New eBook]
    'It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’re excited to launch the first in a new eBook series, the Modern Marketing Essentials Guides. Content Marketing We’ve got you covered.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Tip: Address Unified Marketing Technology Solutions Now.
    In a previous post , we discussed unifying and imbedding marketing data and analytics into business functions for greater business value. If we take another page from its foundation, it might provide insight on how to currently address broader more dynamic marketing technology solutions. Mike Fuqua. Tweet This! Share this on Facebook.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 14, 2013
    [Marketing] Get More out of your Marketing Automation with Interactive Content
    'Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it?  It may be marketer defined content or it might, in the case of a photo contest, be user generated. 
<< 1 2 3 4 ... 393 394 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...