BIZNOLOGY | WEDNESDAY, OCTOBER 31, 2012
[Marketing] B2B Marketing Myth-busting, Redux
B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. . Internet Marketing
KOMARKETING ASSOCIATES | THURSDAY, APRIL 10, 2014
[Marketing] 5 Insightful B2B Content Marketing Strategy Videos
Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. Relevance, Resources, Relationships: How to Create a B2B Content Marketing Strategy. Enjoy!
MARKETING EDGE | SATURDAY, AUGUST 7, 2010
[Marketing] Facebook Marketing Tips – Hungry?
Hitting on a single topic in marketing, social media and business communications. Facebook Marketing, An Hour A Day is a book by Chris Treadaway and Mari [.]. Tags: market research marketing social media Facebook Facebook advertising Facebook Targeting Quick and to the point.
VISIONEDGE | TUESDAY, JUNE 10, 2014
[Marketing] Best-in-Class Marketers Prove They Create Value
'In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic. Marketing organizations that create value are proactive. Become a Value Generator.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 7, 2012
[Marketing] More B2B Marketing on Mad Marketing TV — The After Party
After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Buyer personas and the importance of knowing your buyers. Visit [link] to learn more.
MODERN B2B MARKETING | TUESDAY, JANUARY 3, 2012
[Marketing] The Marketing Measurement Checklist [Infographic]
by Jason Miller Are you measuring your marketing efforts? As marketers in this day and age we should all be aware of the importance and growing pressure to measure and demonstrate marketing’s ROI. But how can marketing efforts be measured, and which are the best metrics to use?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 5, 2012
[Marketing] Six hot trends in social influence marketing
Here are six developments to watch for in the next phase of this fascinating marketing trend: 1) Moving out of the lab. Frankly some of the early marketing efforts have stumbled out of the gate but companies are finding many creative ways to incorporate these algorithms in ways that find new customers and reward passionate brand advocates.
DIGITAL B2B MARKETING | THURSDAY, JUNE 14, 2012
[Marketing] 7 Steps to Find Your Content Marketing Sweet Spot
You are ready to take your content marketing to the next level. Now, you are ready to use content marketing to raise the profile of your company overall. Identifying where to focus your Stage Zero content efforts can be an unnatural process for marketers accustomed to focusing on the buying process. Where do the line up exactly?
GREAT B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
[Marketing] Making the Transition from Push Marketing to Pull Marketing
You have no doubt heard of the many benefits of pull marketing, also called inbound marketing. But perhaps you face a common challenge – how to implement pull marketing without disrupting what you are doing with your push marketing model. First, let’s briefly recap the benefits of pull marketing.
BIZNOLOGY | THURSDAY, APRIL 19, 2012
[Marketing] Can traditional marketers adjust to digital marketing?
Sometimes I am making a speech and I realize that I am meeting a lot of traditional marketers–people my age (or even I admit, a little younger) who are trying to make the adjustment to digital. Many areas of life are affected, but marketing is the one I like to talk about most. In 2007, no one was marketing on Facebook.
FEARLESS COMPETITOR | SATURDAY, JUNE 1, 2013
[Marketing] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
'“Marketing Looks for Mr. Right. CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing. Said another way – Marketing communicates one to many, while sales communicates one to one. Sales looks for Mr. Right Now.” think this is a big mistake.
MARKETING LEADERSHIP COUNCIL | TUESDAY, AUGUST 30, 2011
[Marketing] 4 Lies Marketers Tell Themselves
Marketing’s a complicated business, and, as such, it’s easy to tell ourselves lies – whether we know it or not. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch. 4) Having more data to make decisions will remove the subjectivity from marketing. Got more?
FEARLESS COMPETITOR | SATURDAY, JUNE 9, 2012
[Marketing] Top Challenges in B2B Content Marketing
poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing. In his latest vlog, Jeff Ogden (the Fearless Competitor) expands on the top two challenges in content marketing. poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing.
LOOPFUSE | THURSDAY, NOVEMBER 3, 2011
[Marketing] 3 Tips for Content Marketing Success
Now more than ever content plays a dominant role in your marketing plan. Here a 3 tips for content marketing success that will get you pointed in the right direction: 1. Don’t send marketing messages. Don’t fall into the trap of thinking that your content is all marketing copy. Put yourself in their shoes.
BIZNOLOGY | THURSDAY, MAY 24, 2012
[Marketing] Agile Marketing
My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to “Do It Wrong Quickly” in digital marketing. It sounds odd, but the most successful digital marketers are doing it all wrong. If you think that this could never work at your company, you’re not alone.
IT'S ALL ABOUT REVENUE | SATURDAY, MARCH 10, 2012
[Marketing] 6 Marketing Lessons I Learned from Lean Software Geeks
Marketers rub elbows with CTOs. Hosted by Lean Startup guru, Eric Ries , it was an opportunity to dig out some agile marketing tips from the unexpected source of three software geeks: author Mary Poppendieck , Etsy CEO Chad Dickerson , and Spark59 Founder Ash Maurya. For sales and marketing this is crucial. But they should.
BIZNOLOGY | WEDNESDAY, FEBRUARY 13, 2013
[Marketing] Common Content Marketing Mistakes To Avoid
You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But, as with anything, there are the right ways and the wrong ways to do content marketing. Forget it.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 15, 2013
[Marketing] Marketing Automation's Unhappy Users: Trouble in Paradise?
'As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.
CUSTOMER EXPERIENCE MATRIX | MONDAY, OCTOBER 22, 2012
[Marketing] Marketing Lessons from Chernobyl
I’ll be speaking about optimization this Wednesday at the Online Marketing Summit conference in Santa Clara, CA. But my imaginary pastry chefs sound a lot like stereotypical marketers: experts in a subjective field where decisions are based on taste, feel, and appearance, and progress comes through intuitive experimentation.
THE EFFECTIVE MARKETER | THURSDAY, JULY 7, 2011
[Marketing] Reinventing Marketing at GE
GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. Marketing as a Function. Principles of Marketing at Work. People.
LEADSLOTH | TUESDAY, JANUARY 12, 2010
[Marketing] Marketing Automation Trends for 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.
GREAT B2B MARKETING | TUESDAY, JUNE 12, 2012
[Marketing] How Popular Clichés Apply to B2B Marketing
Following are a few of my favorites quotes, including their origins and how they apply to today’s marketer. This pretty much describes every new marketing campaign I’ve worked on in the past 25 years. If we consider the competitive world of B2B marketing as a war, you bet this still applies. Marketing Marketing Cliches
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 24, 2013
[Marketing] The 3 Goals For Your Content Marketing
'What are the goals for your content marketing efforts? But every content marketing program should have the same goals: Reach. The answer is content marketing. reject any notion that content marketing shouldn’t demonstrate a return on investment. Content Marketing The answer may not always be simple. Reach.
B2B LEAD BLOG | SUNDAY, MARCH 31, 2013
[Marketing] Marketing & Sales – Rival Houses?
'Had a wonderful two-hour call last week with an incredible digital marketer as a follow-up to our Data Strategy for Demand Generation webinar (replay goes up today). Maybe this would serve as a helpful icebreaker at your next joint sales and marketing meeting. Marketing and Sales Alignment Recognize anyone?
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MARCH 16, 2012
[Marketing] 7 Reasons Your Content Marketing Strategy Isn’t Working
As marketers, we know that the best way to generate quality leads for our businesses is by creating great content. Targeting is a key component of all aspects of marketing, but it’s especially important for content. This is a guest post by Sarah Goliger, an inbound marketer at HubSpot. Content Marketing content marketing
INDUSTRIAL MARKETING TODAY | THURSDAY, NOVEMBER 10, 2011
[Marketing] Content Marketing Delivers Lead Insight to Sales
Content marketing has become indispensable for addressing this changed buyer behavior. That does not mean that content marketing has reduced the role of industrial salespeople to mere order takers. See my earlier post, “Inbound Marketing Must Set the Table for Industrial Sales.”. Content marketing cannot do it all.
GREAT B2B MARKETING | THURSDAY, MARCH 15, 2012
[Marketing] B2B Marketing Game Changing Ideas
There are times when you need a marketing or sales accelerator – something that takes you to an entire new level. One of the best ways to reinvigorate a flagging B2B marketing program is to find an entirely new audience for you existing products or services. In other words – stop with the “new message of the month” marketing.
LOOPFUSE | WEDNESDAY, AUGUST 7, 2013
[Marketing] A Marketing Plan for Any Business
The same holds true for your marketing strategy. This means explicitly stating objectives, metrics, and milestones for your marketing plan and detailing your marketing process. Marketing Plan Outline: Purpose of the Marketing Plan. Is this a monthly, quarterly, or annual marketing plan? Marketing Budget.
ACQUIRING MINDS | THURSDAY, JUNE 27, 2013
[Marketing] Marketers are smarter
'Would have been a great B2B marketer. It seems to me that B2B marketers are much smarter than 10 years ago. B2B marketers are much better at what they do – showing a higher level of professionalism, more knowledge & agility, better alignment with sales teams and are in tune with customer feedback.
VIEWPOINT | WEDNESDAY, APRIL 23, 2014
[Marketing] Sales and Marketing, Stop Blaming, Start Partnering
'Sales and marketing do get along—in organizations that foster collaboration. By Ginger Conlon, editor-in-chief, Direct Marketing News. Is it really marketing’s fault that sales can’t close deals? Is it the sales team’s fault that marketing collateral goes unused? Choose a point of contention.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 18, 2013
[Marketing] Sales and Marketing: The technology behind CRM
However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. Marketing, Sales (and IT) alignment. The role of marketing automation. She mentioned a few areas where MA software can help Marketing: Automatically sending large quantities of emails.
ACQUIRING MINDS | THURSDAY, MARCH 28, 2013
[Marketing] Marketing Velocity & Full-Stack Marketing
Or would it be preferable to be called a Full-Stack Marketer ? recent post in Geekwire by Marcelo Calbucci talks about the unique skills of a Full-Stack Marketer for tech start-ups. The head of marketing at Uberflip followed with his perspective on Uberflip’s blog. What defines a start-up, is what defines the marketer.
ACQUIRING MINDS | THURSDAY, MARCH 28, 2013
[Marketing] Marketing Velocity & Full-Stack Marketing
Or would it be preferable to be called a Full-Stack Marketer ? recent post in Geekwire by Marcelo Calbucci talks about the unique skills of a Full-Stack Marketer for tech start-ups. The head of marketing at Uberflip followed with his perspective on Uberflip’s blog. What defines a start-up, is what defines the marketer.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 2, 2011
[Marketing] The Marketing Technologist: Time has Come!
Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 6, 2012
[Marketing] Taking B2B Marketing Mobile: The Pitfalls and Payback
Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. Lockwood points out.
B2B MARKETING INSIDER | TUESDAY, AUGUST 7, 2012
[Marketing] The Content Marketing Bucket List
Content marketing is a hot topic of discussion in almost every marketing organization. As business buyers and consumers continue to tune out the increasing noise of product promotion from brands, content marketing is being called out as the answer to the declining response rates and increasing costs of outbound marketing.
CROSS-CHANNEL CONVERSATION | MONDAY, JUNE 11, 2012
[Marketing] Integrated Marketing: It’s No Game [Infographic]
Today’s marketer has the challenge (or opportunity) of reaching their customers through what can seem like an infinite number of marketing channels. Marketers need to put the customer in the driver’s seat, allowing them to choose how and when they wish to receive relevant information and/or [.]. Digital Marketing
JUNTA 42 | THURSDAY, OCTOBER 13, 2011
[Marketing] Creating a Content Marketing Team and Workflow Plan
The workshop was based on our new book, Managing Content Marketing. The most compelling part of the workshop (at least according to the participants) was the topic of developing a content marketing team within the marketing department. The Content Marketing Process. The Content Marketing Team. Design approval.
MODERN B2B MARKETING | MONDAY, DECEMBER 19, 2011
[Marketing] The Marketing Market: Career and Salary Breakdown for Marketing Professionals [Infographic]
by Jason Miller Are you curious to know how marketers’ salaries compare? Marketing as a field produces a large range of salaries. While it is considered taboo to discuss salaries in the workplace, it’s quite interesting to compare salaries across industries and the various factors which can affect a marketers’ wages.
LEADSLOTH | WEDNESDAY, FEBRUARY 10, 2010
[Marketing] B2B Marketing Analytics
On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. So it’s no wonder that marketers who believe in automation also want to see reports on marketing performance.
IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 13, 2012
[Marketing] 20 Stats Every Modern Marketer Should See
Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. 51% of B2B marketers currently spend 10% or less of their budget on search. It’s inevitable. It’s for good reason.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 19, 2013
[Marketing] Marketing Automation 101
Marketing automation technology can help. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation. Marketing Automation Enables Modern Business Processes. Marketing automation helps you achieve success in 4 key ways: 1.
BIZNOLOGY | TUESDAY, JANUARY 1, 2013
[Marketing] 11 digital marketing resolution ideas for ’13
Blogging Internet Marketing Social Sharing Facebook flipboard Foursquare Google iPad pinterest StumbleUpon twitterI am in the midst of setting up my New Year’s resolutions for 2013. know not everyone does the resolution thing, but almost half of all Americans do. Take what you want and leave the rest. Good luck and Godspeed!
FEARLESS COMPETITOR | SUNDAY, JUNE 17, 2012
[Marketing] “How can we create a lot of great marketing content, really fast?”
Everyone needs more great marketing content to feed sales lead generation campaigns and to Feed the Beast of marketing automation. Content is the fuel of marketing automation. But that created a secondary problem – one eBook was not enough to feed the Beast of marketing automation and satisfy salespeople. Marketin
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 16, 2012
[Marketing] How to Balance the Content Marketing Equation
As the person responsible for Eloqua’s content marketing efforts, that’s how I felt when reading Altimeter Group’s latest research: Content: The New Marketing Equation. Culture isn’t limited to the marketing department. Content: The New Marketing Equation. Content Marketing Altimeter Eloqua rebecca lieb Social Media
IT'S ALL ABOUT REVENUE | MONDAY, JULY 2, 2012
[Marketing] How Product Marketing Can Thrive in a Content Marketing World
by Rob Bois | Tweet this In a prior job, I was responsible for both product marketing and content marketing. How do product marketers stay relevant? Be the Expert on the Market. Sometimes content marketing feels like it’s about everything but the problem your product solves. Partner with Content Marketing.
SAZBEAN | SATURDAY, JANUARY 4, 2014
[Marketing] Top Internet Marketing Strategy Links for the Week of December 30, 2013
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 2, 2013
[Marketing] 9 Trends That Will Upset Your Marketing in 2013
As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. They say the times are changin’ — so should your modern marketing strategy.
B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013
[Marketing] 20 B2B Marketing Blogs You Need To Read
When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Content Marketin
B2B LEAD GENERATION BLOG | MONDAY, JUNE 9, 2014
[Marketing] Lead Generation: 2 tips to transform your content marketing
'Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Tip #1. Develop a highly focused, targeted strategy. Tip #2.
INDUSTRIAL MARKETING TODAY | MONDAY, JUNE 2, 2014
[Marketing] Industrial Marketing for Engaging with Engineers
'It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. Those two statements are based on my personal experience of working with and marketing to engineers for the past 25+ years. m a Mechanical Engineer myself and passionate about marketing.
MARKETING GENIUS BLOG | MONDAY, JULY 11, 2011
[Marketing] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?” And since each business is unique there isn’t a one-size fits all answer, but there are tips for bootstrapping your Sales and Marketing for a small business.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 19, 2011
[Marketing] Email Marketing: Where’s the Innovation?
Tweet I always look forward to the announcement of the MarketingSherpa Email Marketing Award winners; they’re a great source of inspiration. But honestly, I think B2B marketers might be more disillusioned with the power of email, if the feedback from 1,745 marketing organizations in the 2012 B2B Marketing Benchmark Report is any indication.
B2B MEMES | FRIDAY, NOVEMBER 12, 2010
[Marketing] Content Marketers: Think “Editorial”
One of the most exciting areas today in the realm of what we used to call publishing is content marketing. A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.”
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 3, 2011
[Marketing] How to Do Great Marketing with (Almost) Zero Money
This post originally ran at SaneraPDC.com as part of March Marketing Madness. Welcome to the 2nd in a series of marketing specific posts for small business owners called March Marketing Madness. He has won awards from Marketing Sherpa and HubSpot and is an in-demand keynote speaker. We co-hosted a big marketing summit.
MODERN B2B MARKETING | MONDAY, MAY 5, 2014
[Marketing] How to Design a Mobile Marketing App
like to think about three types of features that can be combined in your mobile marketing app: content , interactions and transactions. Questions about creating a mobile app for your marketing? How to Design a Mobile Marketing App was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
MARKETING GENIUS BLOG | WEDNESDAY, JANUARY 19, 2011
[Marketing] The State of Marketing Automation 2011
Yesterday, I had the opportunity to co-present on a webinar with Amanda Batista, from DemandGen Report and Chris Parisi, from Bulldog Solutions, on the State of Marketing Automation in 2011. But more importantly, the crowded space and savvier marketers has forced marketing automation vendors to innovate well and quickly.
CHRIS KOCH | FRIDAY, JUNE 11, 2010
[Marketing] Is lead generation killing marketing?
This was the gist of a very controversial assertion made by a senior marketer from a very well known B2B technology company during dinner at our ITSMA Marketing Leadership Forum (download highlights from the ITSMA Marketing Leadership Forum) when he said: “An overemphasis on leads is damaging our relationship with sales.”.
FEARLESS COMPETITOR | TUESDAY, JULY 3, 2012
[Marketing] The Disjointed Problem of Content Marketing
When I interviewed three top content marketing experts for Marketing Made Simple TV (Joe Pulizzi, Content Marketing Institute; Jim Burns, Avitage, and Doug Kessler, Velocity Partners UK), one of them, Joe, told me about a big problem he sees, even in large firms. Joe Pulizzi. There’s no common agreement on content.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 1, 2012
[Marketing] What is the Difference Between Email Marketing and Marketing Automation?
by Dayna Rothman What is the difference between email marketing and marketing automation? We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 26, 2012
[Marketing] 4 Ways of Measuring Marketing ROI
by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. Let’s take a look at some ways to measure marketing ROI. This isn’t me saying that.
CRIMSON MARKETING | WEDNESDAY, MARCH 12, 2014
[Marketing] Cory Treffiletti, BlueKai’s Marketing SVP: How To Think About Big Data For Marketing [Podcast]
'Marketing has historically been about a big idea and about creativity, but we’re seeing that shift drastically to accountability in marketing. Marketers are increasingly looking for ways to prove that the dollars. Corporate Marketing Podcasts
DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 6, 2011
[Marketing] Optimizing Digital B2B Marketing Campaigns
Why is the biggest unanswered question in marketing. Marketing does not have a single right solution, understanding why something is working or not working gives you clues you need to uncover new winners and avoid potential failures in the future. am a digital and B2B marketer with a background in online media and analytics.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 5, 2012
[Marketing] Is Modern Marketing an Art or Science? [Infographic]
Marketing is a dark art.” I know half my marketing budget isn’t wasted, I just don’t know what half.”. These are common refrains of the marketing world. It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. Is Modern Marketing an Art or Science?
NUSPARK | SUNDAY, MARCH 24, 2013
[Marketing] Content Marketing: Goals, Issues, Strategies
I’ve been thinking about all this content marketing we’ve been exposed to lately. Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be. Content Marketing StrategyClients wanted emails and phone calls.
BIZNOLOGY | FRIDAY, JANUARY 11, 2013
[Marketing] Why Marketers Should Fear Mobile Marketing
Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. Well, it’s a lot less dramatic but just as painful that in mobile marketing there is something that marketers should truly fear. “What?”
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 18, 2011
[Marketing] B2B and B2C Marketing Automation: Understanding the Differences
As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing.
DIGITAL BODY LANGUAGE | TUESDAY, JULY 20, 2010
[Marketing] Evaluating Marketing Automation - 10 Questions To Ask
The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. 2) What is marketing's service level agreement with the sales team? What mistakes can be avoided? Area code?
MARKETING GENIUS BLOG | WEDNESDAY, JULY 14, 2010
[Marketing] 5 Email Marketing Thought Leaders
Wrapping up my series on email marketing I wanted to leave you with my list of individuals who are defining the space with leading edge thinking and practices. Mark Brownlow publishes the Email Marketing Reports , a great collection of email marketing best practices. Simms Jenkins ( @SimmsJenkins ). Tweet This! Digg this!
MODERN B2B MARKETING | MONDAY, AUGUST 29, 2011
[Marketing] Making Your B2B Marketing Footprint [Infographic]
by TopRank As a marketer, how do you develop a B2B marketing mix that combines strategy, tactics, channels and tools in a way that drives meaningful results for your brand? The truth is that no two marketing approaches are the same. B2B Marketing Infographic b2b marketing Marketing Automation
KOMARKETING ASSOCIATES | FRIDAY, JUNE 8, 2012
[Marketing] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.
BIZNOLOGY | WEDNESDAY, JULY 18, 2012
[Marketing] 15 experts define Agile Marketing
The character pictured may or may not be an agile marketer. Faced with all of the changes in marketing over the last few years, marketers have increased pressure to produce results within shorter time frames. As a result, Agile Marketing has come into being. Here is how 15 experts define Agile Marketing. tability.
GREAT B2B MARKETING | MONDAY, MAY 6, 2013
[Marketing] Database Marketing is Alive and Well
'I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. While the buzz around database marketing has waned, its importance to the B2B marketing community has not. Put real effort into your database marketing efforts.
B2B LEAD BLOG | TUESDAY, JUNE 11, 2013
[Marketing] What is Hubspot? Marketing Automation Software Series
'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out.
PUZZLE MARKETER | THURSDAY, JULY 19, 2012
[Marketing] SMS Marketing Trumps Social Media Marketing [Infographic]
What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitterIt’s unlikely it was above 15%.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 18, 2012
[Marketing] The Content Marketing Echo Chamber
They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” Do You Hear The Content Marketing Echo Chamber? Content MarketingSocial Media?
B2BMARKETINGSMARTS | TUESDAY, JULY 27, 2010
[Marketing] Bad thoughts that block B2B marketing success.
It occurred to me then that it might be time to share this list of bad thoughts so that other B2B marketers might see the possible error of their ways. They won’t respond to direct mail marketing. With lists like this these, marketers know that they are getting full opt-in. “Our target is IT. Yikes!
MARKETING FINGER | THURSDAY, JUNE 2, 2011
[Marketing] Marketing to Influencers [#B2Bchat]
As marketers, we understand value of word of mouth. In our upcoming episode of #B2Bchat , we’ll look at B2B marketing as it relates to influence and word of mouth. Eastern where we dive into the topic of Marketing to Influencers! b2b marketing #B2Bchat influencer marketing word of mouthQuestions will include: Q.
BIZNOLOGY | MONDAY, JULY 28, 2014
[Marketing] Why Twitter just may be the better social marketing choice
'Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. Facebook reports 1.23
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 29, 2012
[Marketing] 5 Charts That Could Change Your Email Marketing
by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. We wanted to package a few of the choicest charts on email marketing here. Meanwhile, the number of marketers taking advantage of the weekends is low. Modern marketers need more. Email marketingIt’s not going anywhere. Well, no.
B2B MARKETING INSIDER | THURSDAY, AUGUST 8, 2013
[Marketing] The New Rules Of Content Marketing
'Content Marketing is hot! This has caused a fundamental change in the relationship between buyers and the B2B marketing and sales efforts competing for buyer attention. These changes have re-written the rules of content marketing. Brendan points out: B2B Marketing needs to be about pulling buyers in. Content Marketing
LEADSLOTH | WEDNESDAY, AUGUST 11, 2010
[Marketing] 25 Great B2B Content Marketing Articles
While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Joe Pulizzi, What is Content Marketing? Michele Linn, A 7-Step Plan for Getting Started with Content Marketing. Doug Kessler, The B2B Content Marketing Workbook. Personas. Content Reuse.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 3, 2013
[Marketing] The Four Biggest Content Marketing Pain Points
'This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Content Marketing More detailed descriptions can be found in the book.
CONVERSIONATION | SATURDAY, AUGUST 13, 2011
[Marketing] Marketing 3.0: How Marketing Gurus Catch Up With Old Realities
Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: Marketing 3.0, also known as human-centric marketing (or as I [.]. Marketing theory Opinion human-centric marketing Marketing 3.0 From Products to Customers to the Human Spirit”. Philip Kotler
GREAT B2B MARKETING | WEDNESDAY, AUGUST 3, 2011
[Marketing] Winning Digital Marketing Strategies
The DigitalMarketingOne.com folks (part of CustomerThink ) brought 15 highly experienced authors together (including yours truly) to produce an eBook titled Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs. Techniques: content marketing, lead management, revenue performance management and customer marketing.
SALES LEAD INSIGHTS | MONDAY, OCTOBER 24, 2011
[Marketing] How to Improve Your Marketing Automation ROI
Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. Marketing Automation with no/weak processes.
B2B MARKETING INSIDER | TUESDAY, JANUARY 18, 2011
[Marketing] Mobile Marketing In 2011 – Are You Ready?
Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. According to The Mobile Marketing Association and their annual “Top 10 Mobile Marketing Trends To Watch , the answer is a resounding “yes.. Then you can answer the question on many marketers’ minds: are you ready?
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 18, 2012
[Marketing] Measuring Marketing’s Effectiveness
And so, we measure everything – campaign effectiveness, brand investments, even the internal operations of the marketing function. But a marketing organization is a complex organism, and can be measured in an infinite number of ways – ways that might be contradictory or misleading. MLC members, read the full case here.
BIZNOLOGY | MONDAY, MARCH 4, 2013
[Marketing] Search Marketing by the Numbers
had signed to do a corporate training session on search marketing. They insisted that they didn’t measure any of their marketing and that it wasn’t their responsibility. mean, it wouldn’t have been hard to teach search marketing and just leave out all the number parts. Search marketing, of course.
FEARLESS COMPETITOR | THURSDAY, MARCH 1, 2012
[Marketing] How To Convince Your Boss to Buy Marketing Automation
Lauren Carlson of Marketing Automation Software Guide shared this article on marketing automation. by Kim Roman Director of Demand Generation , G5 Search Marketing. Even manufacturing companies are embracing marketing automation software. So, you want to bring marketing automation into your 2012 marketing toolbox?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 21, 2011
[Marketing] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.
HUBSPOT | MONDAY, DECEMBER 16, 2013
[Marketing] Everything You Need to Master Email Marketing [Listly]
'When you''re new to marketing, I''d argue that tackling email marketing is one of the hardest things you''ll do. Most of the other digital marketing channels -- blogging, social media, landing pages, etc. -- all have easy-to-find examples that can help inspire and inform your own marketing strategies. email marketing
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 10, 2010
[Marketing] Don't Fix Your Marketing Process
Marketers need people, processes and technology that allow them to react quickly to new opportunities. Tomorrow’s post will apparently discuss the need to tie marketing efforts to revenue. HOW can marketers adjust their staffing and processes, given the practical constraints of time and budget?
LOOPFUSE | THURSDAY, NOVEMBER 4, 2010
[Marketing] B2B Marketing: Where does the Funnel begin?
In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. It should be made clear to everyone reading, that online B2B Marketing absolutely requires the marrying of inbound marketing and marketing automation data.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 12, 2013
[Marketing] B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising
'Tweet As marketers, we’ve all heard the buzz about native advertising. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Search engine marketing ads? Question #1.
B2B LEAD GENERATION BLOG | MONDAY, MAY 19, 2014
[Marketing] Multichannel Marketing: How zombies invaded a B2B campaign
This B2B Lead Roundtable Blog post features a segment with Christine Nurnberger, Vice President Marketing, SunGard Availability Services , speaking on how the B2B IT disaster recovery company was able to take advantage of the pop culture zombie trend to create an effective multichannel marketing effort. and 9a.m. on a Sunday morning.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 24, 2013
[Marketing] Trends and Predictions On The Future of Content Marketing [Slides]
The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. Some Content Marketing Trends: Everyone uses content marketing but no one feels they are very good at it.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 12, 2009
[Marketing] Infusionsoft: Impressive Marketing Power for a Very Low Price
The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. If not, the marketing automation functions in Infusionsoft are worth considering.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 25, 2013
[Marketing] How Dissatisfied CEOs Push Marketers into the Future
Tweet I feel very fortunate to work with some of the world’s most progressive marketers. Whether they’re MECLABS Research Partners or attendees at one of our Summits , these marketers are driven to prove to their leadership that their efforts drive a return on investment. The Internet has closed down old-school marketing.
FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
[Marketing] 10 Marketing Trends for 2011
recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years. Given that disclaimer, here’s what I see as the big issues facing marketers next year: Customer engagement is not a passing fad. Marketing analytics are red hot. Social media marketing will mature.