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  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Marketing] New 2015 Marketing Budget Benchmarks
    The Econsultancy Marketing Budgets Report 2015 , created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year. Winning areas include marketing technologies and digital marketing, as a result of stronger boardroom support. Benchmarks Modern Marketing in Action
  • VIEWPOINT  |  WEDNESDAY, APRIL 23, 2014
    [Marketing] Sales and Marketing, Stop Blaming, Start Partnering
    Sales and marketing do get along—in organizations that foster collaboration. By Ginger Conlon, editor-in-chief, Direct Marketing News. Is it really marketing’s fault that sales can’t close deals? Is it the sales team’s fault that marketing collateral goes unused? Choose a point of contention.
  • THE B2B RESEARCH BLOG  |  MONDAY, MARCH 26, 2012
    [Marketing] Email marketing: Overcoming message overload
    I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique.  B2B marcomms Email marketing Marcomms effectiveness researchNow my suspicions are confirmed. .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 26, 2012
    [Marketing] 11 Infographics Marketers Should Keep Near Their Desks
    For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. 1. The State of Email Marketing. Data is not the sexiest topic for marketers.
  • VIEWPOINT  |  TUESDAY, JULY 22, 2014
    [Marketing] 2014 B2B Marketing Trends That Work
    This is a standout year for B2B marketing. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. B2B Marketing
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] How Content Marketing Works on Pinterest
    So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? Time-Saving Tips for Social Media Marketing.
  • CONVERSIONATION  |  TUESDAY, APRIL 3, 2012
    [Marketing] Is Touchpoint Marketing the Only Marketing Left?
    Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It just took businesses a very long time to realize it, helped by what we call ‘content marketing’. Content marketing is not the only marketing left.
  • LEAD VIEWS  |  TUESDAY, MAY 29, 2012
    [Marketing] Should B2B Marketing Be More Visual?
    Marketing has always embraced visual elements, but the information technology revolution has opened a new universe of creative possibilities and distribution channels. YouTube, Tumblr, Pinterest) to underpin marketing strategies. If you’re a B2B marketer and not thinking about these things, please begin immediately.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Marketing] The Most Important B2B Marketing Metrics for CEOs
    Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. On the pipeline? On revenue? Vendors and outsourcers.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Marketing] 21 Fantastic Facebook Marketing Guides
    marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” What can SMB marketers learn from the biggest brands on Facebook? Many (most?) Hell Yes!
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Marketing] Customer Data Platforms Revisited: The Future of Marketing Data
    It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. The diagram labels the Data + Decision combination as a “Marketing Platform”. better marketing attribution.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Marketing] SEO and Content Marketing: A Love Story
    Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing. Content marketing offers a broader, more complete approach.
  • ACSELLERANT  |  THURSDAY, JULY 10, 2014
    [Marketing] B2B Marketing Needs Visual Storytellers
    Professional B2B marketers have had to reinvent themselves several times over the past 20 years. The post B2B Marketing Needs Visual Storytellers appeared first on acSellerant Visual Strategies. Business Story Marketing Visual B2B Stories Visual Storytelling SEO) that came with it Then the rise […].
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Marketing] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Marketing] Why Do Content Marketing?
    Why do content marketing? I get asked this question all the time. The answer is that you should do it because most of your marketing is getting less effective. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Content Marketing
  • ACQUIRING MINDS  |  THURSDAY, JUNE 27, 2013
    [Marketing] Marketers are smarter
    Would have been a great  B2B marketer. It seems to me that B2B marketers are much smarter than 10 years ago. B2B marketers are much better at what they do – showing a higher level of professionalism, more knowledge & agility, better alignment with sales teams and are in tune with customer feedback.
  • INBLURBS  |  THURSDAY, JULY 19, 2012
    [Marketing] Why marketers Increase their Social Media Marketing Budgets?
    Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012. Social Media Infographic.
  • THE POINT  |  MONDAY, JUNE 29, 2015
    [Marketing] Infographic: The State of Marketing Automation Maturity
    Are most B2B companies getting maximum value from their investment in marketing automation? recent industry survey by Spear Marketing Group suggests: no. Or are companies rushing to implement marketing automation without a full understanding or strategy for how to put that technology to best use?
  • B2B MARKETING INSIDER  |  MONDAY, MAY 11, 2015
    [Marketing] Is Marketing Broken?
    Marketing is broken.”  In the latest episode of BrightTALK’s Market Movers interview series with Christine Crandell, I made the plain and simple case: “Most of marketing is ineffective pushing, and that’s the stuff that we as consumers are tuning out.” [ Tweet This ]. I’m sorry if that’s hard to hear.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 18, 2013
    [Marketing] Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]
    by Amanda Batista | Tweet this The influx of content, information, and education available to consumers is an astounding, evolving issue for marketers. We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success. This isn’t just arts and crafts. This is revenue reality, right?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 11, 2013
    [Marketing] Marketing Analytics: 3 steps to help Sales and Marketing improve productivity
    Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. Which ones were accepted by Sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 28, 2014
    [Marketing] The future of digital marketing will be built on fun
    I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. So far, we have seen three distinct phases or revolutions of digital marketing. By the way, at the edge of each of these revolutions, life becomes more difficult for marketers.
  • LEAD VIEWS  |  TUESDAY, MARCH 20, 2012
    [Marketing] Top 5 content marketing mistakes that ruin your marketing efforts
    The whole point of content marketing is to share regularly top-quality, relevant information with prospects and existing customers through various channels. But more often than not, basic guidelines of content marketing are forgotten and rules flouted, undoing the value of the entire effort. To ensure quality, often less is more.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [Marketing] 18 of the Best Content Marketing Strategy Guides of 2013
    Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Common Concerns With Marketing Automation: Where Do You Rank?
    Jennifer merges theoretical planning with hands-on experience as a marketing automation expert focusing on lead scoring, closed loop reporting and advanced segmentation. Follow You might have seen the most recent survey by the B2B Technology Marketing Community , which highlighted usage of marketing automation. Size matters.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 2, 2014
    [Marketing] B2B Content Marketing: Find the bigger story
    ” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. “If you really want to get into content marketing, you have to realize the golden rule is: Your customers don’t care about you, they don’t care about your products … they want a solution,” he said.
  • WEBBIQUITY  |  TUESDAY, MARCH 10, 2015
    [Marketing] In B2B Marketing, Don’t Forget the Basics
    Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. Social media and content marketing are now mainstream. Even mobile marketing is losing its shiny newness. Consider recent research from Chief Marketer (see below). Wearables? The Internet of Things?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [Marketing] The 4 C’s of B2B Marketing
    We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Product. Price. Placement. Promotion.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Marketing] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. Who are we speaking to?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Marketing] Lead Generation: 2 tips to transform your content marketing
    Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Tip #1. Develop a highly focused, targeted strategy. Tip #2.
  • BIZNOLOGY  |  THURSDAY, JANUARY 31, 2013
    [Marketing] Are you mistaking marketing tactics for strategy?
    Diversification (marketing strategy) (Photo credit: Wikipedia). It’s not that he doesn’t care about LinkedIn–far from it–but he is voicing something that is critically important in marketing: understanding the difference between tactics and strategy. ”–what would you say? But that’s the point.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 11, 2012
    [Marketing] Content Marketing: Stories are Key
    If you want your  content marketing  messages to be remembered, you must engage the  emotional memories  of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can learn to use more emotion in our content marketing. Content Marketing Tips: Get Your Stories Straight.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 12, 2015
    [Marketing] Content marketing personalization: know your audience
    Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Sadly, it is frequently overlooked by marketers in their rush to get the word out. Effective marketing is on the other. Content Marketing audience marketing Content marketing voc research
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Marketing] Four online marketing metrics to obsess about
    One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France. Four online marketing metrics So what does matter? It might take years for a business connection to be in a position to hire me for a marketing workshop or a speech. Four online marketing metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 2, 2014
    [Marketing] What’s next for digital marketing?
    New from The Marketing Companion! One of my favorite activities is thinking and talking about what’s coming next and there is nobody more fun to have that kind of discussion with than Tom Webster as we take on what’s next in digital marketing. Report on the engagement and performance of your content marketing investment.
  • PUZZLE MARKETER  |  FRIDAY, AUGUST 17, 2012
    [Marketing] Interesting Marketing Trends of Small Businesses [Infographic]
    What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance.
  • BIZNOLOGY  |  THURSDAY, MAY 28, 2015
    [Marketing] Three barriers to B2B data-driven marketing
    Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s essential,” they’ll say. That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. With his clients, Ken never says “marketing database.”
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 17, 2014
    [Marketing] Create Your Own Marketing Luck
    Marketing organizations are increasingly being asked to demonstrate accountability and prove substantial contribution to ROI. Here are ways to Create Your Own Marketing Luck : Take these basic tips to help create your own marketing luck: 1. How do you use technology to create your own marketing luck?
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 24, 2014
    [Marketing] Email Marketing: Do you test your legacy marketing?
    Tweet Change can be tough, especially if your organization is entrenched in legacy marketing. call it legacy marketing because it’s marketing on autopilot, a pandemic of “we do it this way because we’ve always done it this way” thinking that is likely leaving a lot of ROI on the table. Test your way out of legacy marketing.
  • BIZNOLOGY  |  MONDAY, MARCH 4, 2013
    [Marketing] Search Marketing by the Numbers
    definitely had a problem. I had signed to do a corporate training session on search marketing. They insisted that they didn’t measure any of their marketing and that it wasn’t their responsibility. mean, it wouldn’t have been hard to teach search marketing and just leave out all the number parts. ”).
  • VIEWPOINT  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] Top B2B Marketing Blogs: Key Ingredients
    What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration. B2B Marketing Guest Blogs Why make the distinction?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 25, 2012
    [Marketing] Digital Developments in Event Marketing
    Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship.  What new digital developments are you seeing as part of the business event marketing mix? Getty Images via @daylife. Virtual events.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Marketing] Content Marketing for Engineers
    I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Rick Short (@RickShort21), the Director of Marketing Communications at Indium Corp.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Marketing] Changes in B2B Marketing — Mad Marketing TV Ep 13
    Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Marketing] How Social Selling Changes Everything for Marketing
    But what does that mean for marketing? In short, social selling is tearing down the wall between sales and marketing. Marketing is being redefined to empower sales in a social selling environment. The result is a more collaborative selling process for sales and marketing, where both teams are focused on the same goals.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 13, 2013
    [Marketing] Digital Marketing: B2B marketers can get fresh, new ideas from B2C
    Tweet Regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people – especially when it comes to digital marketing. This means everything that works for consumer marketers online can also work to optimize business purchases.”.
  • BIZNOLOGY  |  MONDAY, MARCH 2, 2015
    [Marketing] Do you want to be a marketer or do marketing?
    It might seem like an odd question to ask you about your motivation for learning digital marketing, but I have found that it really matters. You’ll not only adapt to digital marketing, but to everything else that changes down the road. The post Do you want to be a marketer or do marketing? Why the difference?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 9, 2015
    [Marketing] Digital marketing is about bravery
    I teach at Rutgers, other schools, and for many large companies on the subject of digital marketing. I am no dummy–I think it is important for people to know things about digital marketing, and they should definitely hire me to explain those things. What I believe is holding back most digital marketers is fear.
  • INBLURBS  |  TUESDAY, AUGUST 21, 2012
    [Marketing] How to Generate Business through Content Marketing
    We live in a customer centric time powered through social media and the rules of marketing and PR has dramatically changed. Marketers need to understand that most people do not go online to buy something. Content Marketing is great to build your online reputation. Here are some marketing tips you can use right away.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 9, 2012
    [Marketing] Top Challenges in B2B Content Marketing
    poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing. In his latest vlog, Jeff Ogden (the Fearless Competitor) expands on the top two challenges in content marketing. poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 27, 2010
    [Marketing] Marketing Dashboard: Active Discovery
    The raw number of searches being performed gives a good indication of the upper limit of your success with active awareness efforts such as search engine marketing or search engine optimization. Tags: Discovery marketing dashboards search B2B Marketing Awareness An increased investment in content creation may be warranted.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 22, 2011
    [Marketing] Marketing needs to be more Adaptive!
    Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it.
  • BIZNOLOGY  |  MONDAY, MAY 11, 2015
    [Marketing] Increasing engagement in content marketing
    Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. There’s nothing more basic in content marketing than creating content that is of interest to your audience. Here are a few ways to make this happen. More Advanced Ideas.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?
  • LOOPFUSE  |  WEDNESDAY, AUGUST 7, 2013
    [Marketing] A Marketing Plan for Any Business
    The same holds true for your marketing strategy.  It is important to have a map of what you are trying to accomplish, how you are going to go about doing it, and how you will know when you’ve been successful. This means explicitly stating objectives, metrics, and milestones for your marketing plan and detailing your marketing process.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Marketing] 14 Key Takeaways from the B2B Content Marketing Report
    The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Content marketing is not about revenue.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Marketing] New Frontiers in Data Driven Marketing
    I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs. Okay, maybe not so new.
  • LEAD VIEWS  |  TUESDAY, MAY 22, 2012
    [Marketing] What Cloud Computing Means for a Marketer
    Cloud computing is a very trendy term nowadays in the marketing world. There are five critical things a marketer needs to understand about cloud computing. Your own marketing organization deploys and manages the solution. B2B marketing B2B Marketing Online Future trends online marketing cloud computing marketer
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [Marketing] Social Media Marketing Metrics Explained
    Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. Social media marketing metrics explained.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] 5 Ways to Deal with Change for Successful Marketing
    Tweet As marketers, we deal with a lot of change. The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change. Your company needs you and your marketing leadership more than ever. Even our customer buying process has changed. But how do we do it?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Marketing] The Future Of Digital Marketing
    In this interview I talk about: Content and data are the future of digital marketing. How Content marketers must be content curators and consumers themselves. The cultural shift required to be successful in content marketing. What are you most excited about in the digital marketing space at the moment? And I disagree.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 1, 2013
    [Marketing] A 101 in Marketing Analytics
    You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. This allows marketers to see how effective marketing initiatives.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 6, 2014
    [Marketing] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
    Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? Marketing gives us leads? Sales and Marketing often believe they are working together, but I’ve found collaboration takes more than annual, quarterly or monthly meetings.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, AUGUST 30, 2011
    [Marketing] 4 Lies Marketers Tell Themselves
    Marketing’s a complicated business, and, as such, it’s easy to tell ourselves lies – whether we know it or not. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch. Got more? Let us know in comments! 1) Our customers want to be engaged, and we want to engage them.
  • WEBBIQUITY  |  MONDAY, DECEMBER 16, 2013
    [Marketing] 12 (of the) Best Content Marketing Infographics of 2013
    Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? What are some of the best tools and resources to help marketers create compelling infographics? Infographics About Content Marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Marketing] The 2014 Content Marketing Imperative
    78% of CMOs think content is the future of marketing  ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). The answer is easy: content marketing. Content marketing is the process of creating content that our customers actually want or need. Content Marketing InboundWriter ).
  • GREAT B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Marketing] B2B Marketing: Know the Trends, Pick the Right Strategy
    What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Marketers Ruin Good Marketing Opportunities
    Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. However, when marketing ideas initially move from early adopters to the majority of marketers, they tend to lose their luster. Early adopters have vision.
  • BIZNOLOGY  |  THURSDAY, MARCH 28, 2013
    [Marketing] Push versus Pull Marketing: In B2B, You Need Both
    The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing.  Inbound marketing is all the rage today.  With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be. 
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 2, 2012
    [Marketing] Manufacturing Infographics for Content Marketing
    If done right, they can be very effective in content marketing for manufacturers and industrial companies. Filling the top of the funnel with interested readers is one of the key objectives of content marketing. have heard some marketers refer to this form of content marketing as “influence marketing.”
  • B2B LEAD BLOG  |  SUNDAY, MAY 31, 2015
    [Marketing] Expert Interview with Glenn Gow on Marketing Technology
    If you want to stay up to date on the latest in Marketing Technology, you’ll want to check in with someone like Crimson Marketing CEO Glenn Gow and his Moneyball for Marketing podcast, on which he interviews the leading marketers in the industry. Marketing Tips marketing marketing insight
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketing] Predictions for B2B digital marketing in 2013
    It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.
  • MARKETING INTERACTIONS  |  SATURDAY, JUNE 22, 2013
    [Marketing] 4 Content Marketing Conundrums
    There's so much noise about content marketing that it's hard to know what to believe. Do marketers take the time to find out which is which, or do we just go with what sounds best to us? For the last few years, I've been hearing a lot about how longer-form marketing content is dead. Some of it holds up. Or is it?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 15, 2015
    [Marketing] Email Marketing for Manufacturers and Industrial Companies
    Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. Visit my website for more content on industrial marketing.].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 25, 2013
    [Marketing] Modern Marketing Lessons From The Godfather
    by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. Modern Marketers are able to shot call what’s working, because they understand how to segment, message, and leverage technology to mine the real metrics that matter. It’s a jungle out there.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 2, 2014
    [Marketing] 15 Cases of Marketing Innovation [New eBook]
    by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. Modern marketing and sales is an evolving practice that requires a commitment to alignment, process, and adaptation. Here are the winning categories profiled for marketing innovation: Best Alignment of Marketing and Sales. Content is King.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Marketing] Social Media Marketing Tools For B2B Marketers
    For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Leads are the essence of most B2B marketing campaigns. Real Analytics.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 10, 2014
    [Marketing] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
    by Sylvia Jensen | Tweet this Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal.
  • BIZNOLOGY  |  THURSDAY, JUNE 11, 2015
    [Marketing] Making Links a Priority within Online Marketing
    If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. For these reasons alone, you should make link acquisition a priority within your online marketing. Content Marketing.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Jump-start your content marketing through better market segmentation
    Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing. Monique de Maio is one of our bloggers at Biznology, and the Founder of onDemandCMO, a marketing consultancy that provides marketing expertise to companies needing strategic and/or tactical marketing services since 1998. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 10, 2012
    [Marketing] Why Social Shouldn’t Scare Email Marketers
    When it comes to ROI, email remains a relatively inexpensive, high-return marketing method. For every dollar spent on email, the average return was expected to reach $44.25 by the end of 2011, according to the Direct Marketing Association. Indeed, the majority of companies expect to increase their email marketing budget this year.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Marketing] 4 Steps to Maximize Your Marketing Data
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Maintain Field Completeness.  As a marketer, what fields are important to you? Sales and marketing need a plan to align their goals. Follow Cassie on Twitter @cmnh10.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Marketing] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
  • SOCIAL MARKETING FORUM  |  MONDAY, APRIL 4, 2011
    [Marketing] 7 Social Marketing Insights
    I've gathered 7 insights (at least I hope they're insightful) to share on social marketing. B2C marketing Brand marketing Content marketing Relationship marketing Social media marketing brand marketing relationship marketing social marketing social media marketing tips & tricks
  • AD YOUR COMMENT HERE  |  FRIDAY, DECEMBER 27, 2013
    [Marketing] 2014 State of Digital Marketing Infographic
    Here’s a good infographic from Webmarketing on what marketers said would be their top digital goals and challenges in the new year. 2014 State of Digital Marketing – An infographic by the team at Webmarketing123. 2013 Digital Marketing And Social Media Highlights [INFOGRAPHIC]. Awesome Digital Marketing Trends In 2014.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Marketing] Content Marketing Objectives And KPIs
    Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. What are the right objectives and KPIs for content marketing? Marketing is a conversation.
  • VIEWPOINT  |  TUESDAY, AUGUST 5, 2014
    [Marketing] B2B Mobile Marketing: 15 Ideas You Can Use Today.
    Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. B2B Marketing Mobile Marketing
  • BIZNOLOGY  |  THURSDAY, JANUARY 17, 2013
    [Marketing] 4 Great Content Marketing Examples
    Here are a handful of very different content marketing examples worth examining. We’ve covered a lot of ground in this column over the past few months, from the importance of relationships to evaluating appropriate channels to measuring your content marketing’s effectiveness. ” Talk about great content marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 21, 2013
    [Marketing] 4 Ways to Improve Your Online Marketing Funnel
    He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. well developed marketing strategy enables you to more effectively drive inbound leads to your website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Marketing] Why marketing doesn’t suck
    Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Let me tell you why I am so lucky to be in marketing. Marketing did THIS?  I wanted to be part of it!  I wanted to drive growth and put people to work. How about you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 2, 2014
    [Marketing] 10 Reasons Twitter is essential to your content marketing plan
    10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. report from the epicenter of content marketing conferences. Let me know what you think. Enjoy my slides! by Barry Ricks HA!
  • ANNUITAS  |  TUESDAY, JUNE 2, 2015
    [Marketing] 3 Major Marketing Automation Misconceptions
    I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Marketing automation is also not a content generator-. Sounds great, right?
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] Measuring Marketing’s Effectiveness
    And so, we measure everything – campaign effectiveness, brand investments, even the internal operations of the marketing function. But a marketing organization is a complex organism, and can be measured in an infinite number of ways – ways that might be contradictory or misleading. MLC members, read the full case here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 27, 2015
    [Marketing] Why customer personas may be an outdated marketing technique
    ”  -   Don DeLillo. A few weeks ago here on {grow} I ran a piece by Rob Petersen explaining the value of working with “customer personas” to develop a content marketing plan. The post Why customer personas may be an outdated marketing technique appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] Marketing Dashboard: Passive Discovery
    We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process. To gain an understanding of the success of your content marketing strategy, and areas for improvement, a dashboard of inbound links can be very useful.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Marketing] 5 Key Elements of Modern Inbound Marketing
    Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. As inbound marketing evolves, the components also need to change. It is valuable, but it isn’t inbound marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] 12 Secrets of the Human Brain to Use in Marketing
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 6, 2013
    [Marketing] The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
    In this episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. With host Jeff Ogden  he shares insights from his new book, The Science of Marketing. How a blog is the center of your marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 18, 2014
    [Marketing] Are Millennial Marketers More Analytical?
    I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority. If not, would you find it an interesting topic for a survey?
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. Ekaterina Walter (Business and Marketing Innovator). Be A Deeply Disagreeable Person.
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