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  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] The New 4 P’s of Marketing
    It’s hard to name a field that has faced as much disruption and change as marketing. And for young marketers just entering the job market – or even those of us who have been here a long time – applying what you learned can be difficult when the day-to-day is topsy-turvy. Marketing today is extremely personal. Personality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 11, 2015
    [Marketing] The most important word in marketing
    Yes, there is a most important word in marketing. “Well, we’re the market leader and we’re going after it,” he said. My customer dominated in the Midwest market where it had a shipping advantage and long-term contracts of its own. While marketing might seem overwhelming and complicated, it’s not.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 22, 2016
    [Marketing] What can B2B Marketers Adopt from Growth Hacking?
    What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? As marketers, we can reject having a growth mindset without realizing it. First, marketers generally follow this approach: We plan, then, we execute. As a marketing pro, do you get an offseason? Heck no. Right?
  • THE B2B RESEARCH BLOG  |  MONDAY, MARCH 26, 2012
    [Marketing] Email marketing: Overcoming message overload
    I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique.  B2B marcomms Email marketing Marcomms effectiveness researchNow my suspicions are confirmed. .
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Marketing] ‘Snackable’ Formats Driving Content Marketing
    by Eloqua | Tweet this What makes being a Modern Marketer so special? While marketers make a greater effort to provide content consumers with easy-to-access information, they’re able to better cultivate a role in the usually independent buying process. Can your content marketing improve? Everybody wins! Why not?
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Marketing] 21 Fantastic Facebook Marketing Guides
    marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” What can SMB marketers learn from the biggest brands on Facebook? Many (most?) Hell Yes!
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 2, 2014
    [Marketing] B2B Content Marketing: Find the bigger story
    ” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. “If you really want to get into content marketing, you have to realize the golden rule is: Your customers don’t care about you, they don’t care about your products … they want a solution,” he said.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 26, 2012
    [Marketing] The Content Marketing Checklist For B2B Marketers
    Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques. Change is coming for many B2B Marketers. Velocity Partners is a UK-based B2B Marketing agency that has learned how to set itself apart with great content. Content Marketing
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Marketing] Top 10 Marketing Automation Mistakes
    It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 5, 2014
    [Marketing] How to Apply The Art of Selling Without Selling & Marketing Without Marketing
    Sales Prospecting Perspectives is pleased to bring you a guest blog post from Andrew Moravick, Content Marketing Manager at Aberdeen. As marketing or sales professionals, we’re often very deliberate in what we do. In these cases, you need to leverage the art of marketing without marketing, or the art of selling without selling.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Marketing] The Most Important B2B Marketing Metrics for CEOs
    Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. On the pipeline? On revenue? Vendors and outsourcers.
  • CONVERSIONATION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Marketing] Content marketing: a customer-centric manifesto
    Content marketing is not an island. It takes a customer-centric and integrated approach to succeed in content marketing. Creating business value through creating customer value using content marketing – and putting […]. Content marketing Customer experience Integrated marketing
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 19, 2016
    [Marketing] How Manufacturing Content Marketing Sets the Table for Sales
    They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. Visit my website for more content on industrial marketing.].
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Marketing] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Long Live Content Marketing by Rebelations.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Marketing] Customer Data Platforms Revisited: The Future of Marketing Data
    It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. The diagram labels the Data + Decision combination as a “Marketing Platform”. better marketing attribution.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Marketing] The Real Challenge for B2B Content Marketers
    B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). source ). Only 39% report a lack of budget.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 30, 2015
    [Marketing] Four profound marketing megatrends for 2016 and beyond
    It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. 1. Information density is by far the most important trend in marketing today … and in the foreseeable future. Learn.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Marketing] What is Proximity Based Marketing?
    Inbound MarketingAs mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Marketing] The State of Digital Marketing 2015
    With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 6, 2014
    [Marketing] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
    Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? Marketing gives us leads? Sales and Marketing often believe they are working together, but I’ve found collaboration takes more than annual, quarterly or monthly meetings.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 3, 2014
    [Marketing] Marketing and Sales Alignment or Integration?
    Sales Prospecting Perspectives is pleased to bring you a guest post from David Brock , sales consultant and President at Partners in EXCELLENCE , where this post was originally published. I’m fascinated about a lot of the discussion about B2B sales and marketing alignment. Today, marketing and sales looks a lot like an Olympic relay.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Marketing] B2B Marketing’s Measurement Problem
    It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? The problem doesn’t begin with marketing though. In short, they get the benefit of much of the work your other marketing efforts did. Sweeping up late stage contacts.
  • VISIONEDGE  |  TUESDAY, JUNE 10, 2014
    [Marketing] Best-in-Class Marketers Prove They Create Value
    In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic. Marketing organizations that create value are proactive.  Become a Value Generator.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 15, 2016
    [Marketing] Why Aren’t You Co-Marketing?
    Co-marketing is a highly underutilized marketing technique for most companies. Because teams don’t truly understand the value of working with one another. “Co-marketing helps brands build a new audience, and get a new type of content in front of their audience,” says Amanda Sibley, Campaigns […]. Marketing Strategy
  • WEBBIQUITY  |  TUESDAY, OCTOBER 11, 2016
    [Marketing] What is Inbound Marketing? The Idiot’s Guide [Infographic]
    Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? Guest post by Andy Beohar.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 9, 2015
    [Marketing] Predictive Marketing Vendors Look Beyond Lead Scores
    It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. They are, after all, experts at seeing the future.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 12, 2015
    [Marketing] Industrial Marketing Plan: A 3-Phase Approach
    As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. This is only a content summary.
  • CRIMSON MARKETING  |  MONDAY, APRIL 27, 2015
    [Marketing] The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]
    As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. 51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. B2B marketers allocate approx. Digital Marketing Infographics
  • VIEWPOINT  |  TUESDAY, JULY 28, 2015
    [Marketing] "Marketing is too important to be left to marketers."
    It’s funny because it sounds like marketers are too stupid to be in charge of marketing. And, as a marketer, I love laughing at myself and those who do what I do. But my take on what it really means is that marketing is so important that it should be an integral part of the fabric of a company’s mindset, culture and strategy.
  • TOMORROW PEOPLE  |  TUESDAY, JANUARY 15, 2013
    [Marketing] Online Marketing: the Musical!
    With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. Before the Performance: Preparing Your Marketing Strategy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 9, 2015
    [Marketing] The Importance of Marketing Automation in Your Modern Marketing Future
    We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Modern marketers will focus on their conversion rates in 2016. Those who use marketing automation focus on their conversion rate. Conversion rate.
  • WEBBIQUITY  |  MONDAY, JULY 1, 2013
    [Marketing] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.
  • SALESFUSION  |  FRIDAY, JUNE 6, 2014
    [Marketing] Marketing Automation Consultation
    The post Marketing Automation Consultation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media
  • AD YOUR COMMENT HERE  |  FRIDAY, DECEMBER 27, 2013
    [Marketing] 2014 State of Digital Marketing Infographic
    Here’s a good infographic from Webmarketing on what marketers said would be their top digital goals and challenges in the new year. 2014 State of Digital Marketing – An infographic by the team at Webmarketing123. 2013 Digital Marketing And Social Media Highlights [INFOGRAPHIC]. Awesome Digital Marketing Trends In 2014.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 24, 2016
    [Marketing] Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers
    Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 28, 2014
    [Marketing] The future of digital marketing will be built on fun
    I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. So far, we have seen three distinct phases or revolutions of digital marketing. By the way, at the edge of each of these revolutions, life becomes more difficult for marketers.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 30, 2016
    [Marketing] Why account-based marketing is a game changer for Japan
    I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. Both our domestic and our international markets fell apart.
  • TYPE A COMMUNICATIONS  |  TUESDAY, SEPTEMBER 15, 2015
    [Marketing] Marketing’s Leadership Role in Driving Revenue
    September 15, 2015 Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with. read more.
  • BIZNOLOGY  |  THURSDAY, MARCH 14, 2013
    [Marketing] Using Web Analytics and Search Marketing for Better Decision Making
    Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions.  How is your search marketing working? Your analytics are essential to your initial search marketing plan and improvement plans. How leading organizations assess their search marketing.
  • ACSELLERANT  |  THURSDAY, JULY 10, 2014
    [Marketing] B2B Marketing Needs Visual Storytellers
    Professional B2B marketers have had to reinvent themselves several times over the past 20 years. The post B2B Marketing Needs Visual Storytellers appeared first on acSellerant Visual Strategies. Business Story Marketing Visual B2B Stories Visual Storytelling SEO) that came with it Then the rise […].
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Marketing] Where’s the Passion in B2B Marketing?
    It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. What role does the heart play in our job as marketers? Can you market something without passion and still be successful? Sales and Marketing must work together as one team.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Marketing] 2013 B2B Marketing Priorities [Study]
    Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Online Advertising
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Marketing] How Does Content Marketing Help with SEO?
    Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Marketing] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). 4. Mobile Marketing. Which U.S.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Marketing] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years. responsive design").
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Marketing] 3 predictions for online marketing in 2016
    Pre-order Outside-In Marketing by  James Mathewson and   Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). There’s more!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 29, 2012
    [Marketing] The ultimate content marketing challenge
    The other day I was a witness to content marketing murder. I was eating breakfast in a hotel dining room which was partially occupied by a BNI networking meeting. local marketing “expert” was describing how he propelled a new dentist’s office to the top of the Google rankings through his content marketing genius.
  • SALESFUSION  |  FRIDAY, JUNE 13, 2014
    [Marketing] Marketing Automation is More than Email
    The post Marketing Automation is More than Email appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Nurture Marketing Social Media
  • SALESFUSION  |  TUESDAY, FEBRUARY 18, 2014
    [Marketing] Marketing Automation Done Right
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] Marketing Automation Simplified [Slide Deck]
    by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare  (also embedded below) for tips on how marketing automation can help your team work smarter, not harder!
  • CONVERSIONATION  |  FRIDAY, MARCH 30, 2012
    [Marketing] Marketers Need Return On Marketing Investment Now
    Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. Marketers are uncertain and even scared.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 24, 2015
    [Marketing] Seven fascinating marketing lessons of 2015
    2015 is going down in the books as a transformational year for the discipline of marketing. As Tom Webster and I compared notes from our recent journeys we began to see some themes and marketing lessons that we thought would be entertaining and useful to discuss on our podcast. Relationship mode versus sales mode in content marketing.
  • SALESFUSION  |  WEDNESDAY, DECEMBER 2, 2015
    [Marketing] Nurture Marketing Defined
    Have you heard the term ‘nurture marketing’ lately and thought, ‘isn’t all marketing supposed to be about nurturing relationships?’ …Well, you aren’t wrong but, the term nurture marketing does refer to a specific piece of technology within marketing automation. (If you haven’t heard of marketing automation, check out this short clip.).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2016
    [Marketing] These 6 Marketing Automation Statistics Show Where Marketers Really Are
    Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. It’s marketing automation that makes that happen.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] How Empathy Will Grow Your Sales and Marketing Pipeline
    We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. What is empathic marketing? Empathy is your marketing intuition. Empathetic Marketing is about moving out of our mind and into the mind of the customer. It’s something you do for people.
  • PUZZLE MARKETER  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] 9 Steps to Digital Marketing Greatness [Infographic]
    The post 9 Steps to Digital Marketing Greatness [Infographic] appeared first on Puzzle Marketer. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media Feel free to use this infographic in your website, as long as you link back to.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 19, 2013
    [Marketing] Mea maxima culpa marketing
    This is what I call “ Mea Culpa Marketing.” And when things go even worse than that, I call it “Mea Maxima Culpa Marketing.” It’s right up my alley because they work with brand communication, creative and tech marketing PR/advertising; creative direction and design; and even app dev for web/mobile.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 24, 2015
    [Marketing] Top Tips for Increasing Marketing Automation ROI
    Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up. But […].
  • THE POINT  |  MONDAY, MAY 11, 2015
    [Marketing] Does Creative Still Matter in B2B Marketing?
    At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. The post Does Creative Still Matter in B2B Marketing?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 23, 2014
    [Marketing] Email Marketing: 3 lead nurture paths you should automate
    Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. To learn more about how marketing automation impacts lead generation, you can watch the exclusive MarketingSherpa on-demand replay of “ The Marketing Automation and Autonomy Paradox.”. Path #1. Separate users from prospects. Path #2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Marketing] Use This Agenda For Your 2016 Content Marketing Plan
    As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. The Content Marketing Plan (Agenda).
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 22, 2012
    [Marketing] B2B Marketers Are Turning Away Prospects
    According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. Sirius Decisions actually labels this as inbound marketing, however I use a more limited definition of inbound marketing.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Marketing] A solution to the content marketing measurement puzzle
    Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. When people subscribe to your content, they are saying “Please market to me!”
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 15, 2016
    [Marketing] Landscape of Machine Intelligence Systems for Marketing
    I’ll be speaking next month at the MarTech conference on How Machine Intelligence Will Really Change Marketing. This required assembling a list of marketing systems using machine intelligence, which pretty much inevitably led to the logoscape below. Few systems for marketing strategy. These include: Lots of systems. Not so.
  • TONY ZAMBITO  |  WEDNESDAY, NOVEMBER 2, 2016
    [Marketing] Is Your Organization Ready For Market Strategy In A Digital Economy?
    Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design.  Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention.  Digital disruption can affect both consumer and business markets simultaneously.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 10, 2015
    [Marketing] 55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness
    As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the right time, with the right content. But how are marketers incorporating mobile into their marketing strategies? Marketing Cloud Mobile Marketing
  • WEBBIQUITY  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] Small Business Marketing Optimization Tips for 2016
    Data is proving to be the driver of technology and marketing strategies as   86 percent of marketers   plan to integrate big data in their digital game plan. Content Marketing Marketing Strategy Social Media Marketing John Oechsle marketing data management small business marketing tips Swiftpage
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 9, 2015
    [Marketing] Is Marketing the new Sales?
    Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. Should we even follow innovators like Apple who closed their silo’d online store to seamlessly integrate shopping into the main marketing site?
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Marketing] A Social Media Strategy for B2B Marketers
    Some business to business (B2B) marketers are still hesitant about investing in social media. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. There is a very practical way to set up social media for B2B marketing. Facebook for B2B Marketing?
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] 21 Vital Mobile Marketing Facts and Statistics for 2014
    Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. 1. Blackberry now accounts for just 3% of the market.  ( Heidi Cohen ). 7. Marketers spent $4.4 smartphone OS market share and 71 million tablets.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 19, 2015
    [Marketing] 20 Experts Provide Their Content Marketing Predictions For 2016
    Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of  the age of ad blocking. think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets. think not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2016
    [Marketing] Four marketing mega trends nobody’s talking about
    Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017: 1. Content Marketing Re-constructed. If you are operating under the idea that what worked in content marketing last year will work this year, it’s time to update the perspective. By Mark Schaefer. Well, OK.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 17, 2015
    [Marketing] A new process to quantify content marketing success
    “MEASUREMENT” is the number one challenge for almost any marketer today. This post explains an exciting new opportunity for content marketing measurement. content marketing measurement process. This is exactly what we have been looking for – a method to measure and quantify our content marketing efforts.
  • WEBBIQUITY  |  TUESDAY, MARCH 10, 2015
    [Marketing] In B2B Marketing, Don’t Forget the Basics
    Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. Social media and content marketing are now mainstream. Even mobile marketing is losing its shiny newness. Consider recent research from Chief Marketer (see below). Wearables? The Internet of Things?
  • THE POINT  |  FRIDAY, NOVEMBER 20, 2015
    [Marketing] 7 Steps to a Successful Account-Based Marketing (ABM) Strategy
    Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels. – Economic Buyer. – Technical Buyer.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Marketing] The 9 Circles of B2B Marketing Hell
    B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell. In B2B marketing, quality should always be a goal.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 5, 2012
    [Marketing] Is Modern Marketing an Art or Science? [Infographic]
    Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.”. These are common refrains of the marketing world. It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. Is Modern Marketing an Art or Science?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 15, 2013
    [Marketing] Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales
    There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial sales
  • INFLUITIVE B2B  |  WEDNESDAY, OCTOBER 21, 2015
    [Marketing] Forrester: Advocate Marketing Is Critical To B2B Success
    The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. And brands that use advocate marketing programs to inspire and encourage their customers to create social proof  for their products will be the ones that thrive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] Finding profitable marketing niches in unexpected places
    I’d like to tell you a story of a weird way I made the most money in my life and how it relates to marketing strategy today. One of the best jobs I ever had was global marketing director for Alcoa’s packaging division. Finding profitable marketing niches. Marketing maneuverability and big money. Web traffic.
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Marketing] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Many people still use content marketing without a clear purpose. And the same goes for social media (marketing). Let’s take content marketing, for instance. Brand marketers. Product marketers. Email marketers.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Marketing] The 2014 Content Marketing Imperative
    78% of CMOs think content is the future of marketing  ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). The answer is easy: content marketing. Content marketing is the process of creating content that our customers actually want or need. Content Marketing InboundWriter ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Marketing] Social advocacy marketing gains legitimacy
    Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Propelled by their content and legions of loyal fans, true product advocates are seen as an extremely powerful force for any online marketing mix these days. The conversation has changed. Examples?
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Marketing] Marketing Automation is Not Marketing Strategy
    We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Marketing] Marketing Automation Hacks
    B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Here are a few marketing automation hacks you need to try: Tokens-.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Marketing] Earned media influencer marketing demands your awesome
    I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. That’s cool.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Marketing] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. Who are we speaking to?
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Marketing] 17 Excellent Email and Mobile Marketing Stats and Facts
    Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. Email Marketing Stats and Facts. 1. Direct Marketing News ). 7.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, DECEMBER 10, 2012
    [Marketing] Are Manufacturers Turning a Deaf Ear to Content Marketing?
    Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. Visit my website for more content on industrial marketing.]. This is only a content summary.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2016
    [Marketing] Three Influencer Marketing Secrets to Drive Traffic
    But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility. Guest post by Tim Brown. Blank stares. Blog comments.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 16, 2012
    [Marketing] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 20, 2013
    [Marketing] 5 Metrics Every B2B Marketer Should Track
    marketing automation program. Even though reporting shows you are becoming a better marketer, it doesn’t show how marketing, overall, is progressively improving your company’s position. Unless you are Google, IBM or Oracle, there is a good chance part of your market doesn’t really know you exist.
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 31, 2016
    [Marketing] Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine
    We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones. Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention.
  • BIZIBLE  |  FRIDAY, JUNE 10, 2016
    [Marketing] Why Every Marketing Leader Should Develop A Marketing Technology Roadmap
    Fifteen years ago marketers began investigating whether technology could help solve the problem of marketing teams working in silos with separate assets, data and reporting. Marketing leaders were looking for an operating system to run the whole of marketing. Establishing A Roadmap For Your Marketing Technology Stack.
  • B2B MARKETING TRACTION  |  WEDNESDAY, AUGUST 17, 2011
    [Marketing] 3 of My Favorite Strategic Marketing Models
    Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. have several favorite tools and models for analyzing a client’s marketing strategy. The Marketing Persona – know thy customer. Sample Marketing Persona. Tweet. Know thy customer; 2. Your industry?
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Marketing] Why Do Content Marketing?
    Why do content marketing? I get asked this question all the time. The answer is that you should do it because most of your marketing is getting less effective. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Content Marketing
  • BIZNOLOGY  |  THURSDAY, DECEMBER 3, 2015
    [Marketing] Marketing to Millennial business buyers
    So we B2B marketers must consider how to appeal to them effectively.  Here’s what this means to B2B marketers. Avoid marketing speak.  Be real, authentic, and truthful (they fact check). The post Marketing to Millennial business buyers appeared first on Biznology. Let’s take a look. Streamline your lead gen. Tell stories.
  • WEBBIQUITY  |  TUESDAY, APRIL 12, 2016
    [Marketing] Content Marketing Strategy? Think Like A Reporter
    Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. The Reporter’s Questions.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 17, 2015
    [Marketing] How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)
    Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations. Marketing Technology Podcasts account-based marketing enterprise marketing lead generation
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