IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 9, 2015
[Marketing] The Best Marketers Know Marketing is an Art AND a Science
cannot tell you how many debates I had in my career with art directors over what's more important: the words or the visual. I had visions of these debates dancing in my head while reading an article published yesterday on AdWeek entitled The Future of Marketing Is Not a Fait Accompli Origins of art vs. science.
INDUSTRIAL MARKETING TODAY | MONDAY, OCTOBER 12, 2015
[Marketing] Industrial Marketing Plan: A 3-Phase Approach
As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. This is only a content summary.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 24, 2015
[Marketing] Seven fascinating marketing lessons of 2015
2015 is going down in the books as a transformational year for the discipline of marketing. As Tom Webster and I compared notes from our recent journeys we began to see some themes and marketing lessons that we thought would be entertaining and useful to discuss on our podcast. Relationship mode versus sales mode in content marketing.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 17, 2013
[Marketing] What Is The Future Of Content Marketing?
Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year. What makes Content Marketing World so great?
VISIONEDGE | TUESDAY, JUNE 10, 2014
[Marketing] Best-in-Class Marketers Prove They Create Value
In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic. Marketing organizations that create value are proactive. Become a Value Generator.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 5, 2015
[Marketing] 5 Ways B2B Organizations Can Incorporate Video Marketing
However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. B2B Online Marketing Blog Content Marketing B2B Marketing content marketing video marketing
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 30, 2015
[Marketing] Four profound marketing megatrends for 2016 and beyond
It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. 1. Information density is by far the most important trend in marketing today … and in the foreseeable future. Learn.
CUSTOMER EXPERIENCE MATRIX | MONDAY, NOVEMBER 9, 2015
[Marketing] Predictive Marketing Vendors Look Beyond Lead Scores
It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. They are, after all, experts at seeing the future.
SYNECORE | WEDNESDAY, FEBRUARY 3, 2016
[Marketing] What is Proximity Based Marketing?
Inbound MarketingAs mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine.
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 8, 2016
[Marketing] Ultimate Marketing Automation Statistics and More Marketing Automation News
The term " marketing automation " is very much in vogue today among marketers the world over. More marketers than ever before are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. Trending Advancements in Marketing Automation.
BIZNOLOGY | THURSDAY, DECEMBER 3, 2015
[Marketing] Marketing to Millennial business buyers
So we B2B marketers must consider how to appeal to them effectively. Here’s what this means to B2B marketers. Avoid marketing speak. Be real, authentic, and truthful (they fact check). The post Marketing to Millennial business buyers appeared first on Biznology. Let’s take a look. Streamline your lead gen. Tell stories.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 27, 2013
[Marketing] 10 Tips to Help You Become a ‘Superhero’ Marketer
by Amanda Batista | Tweet this In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively. So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives.
B2B LEAD GENERATION BLOG | SUNDAY, OCTOBER 14, 2012
[Marketing] Lead Generation: 81% of marketers use email marketing
Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Email Marketing. Jann Mirchandani, owner and chief marketing officer, Marketing Café, added “This chart is interesting in that it shows which tactics are being used.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 11, 2015
[Marketing] The most important word in marketing
Yes, there is a most important word in marketing. “Well, we’re the market leader and we’re going after it,” he said. My customer dominated in the Midwest market where it had a shipping advantage and long-term contracts of its own. While marketing might seem overwhelming and complicated, it’s not.
THE POINT | TUESDAY, MARCH 3, 2015
[Marketing] Are Agencies the Future of Marketing Automation?
It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. Perhaps having agencies run them is the real solution instead.”. But, actually: no.
WEBBIQUITY | TUESDAY, JULY 21, 2015
[Marketing] 17 Excellent Email and Mobile Marketing Stats and Facts
Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. Email Marketing Stats and Facts. 1. Direct Marketing News ). 7.
GREAT B2B MARKETING | FRIDAY, FEBRUARY 28, 2014
[Marketing] B2B Marketing: Know the Trends, Pick the Right Strategy
What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends.
THE EFFECTIVE MARKETER | THURSDAY, JULY 7, 2011
[Marketing] Reinventing Marketing at GE
GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. Marketing as a Function. Principles of Marketing at Work. People.
TONY ZAMBITO | FRIDAY, OCTOBER 9, 2015
[Marketing] The Telltale 8% Drop In Content Marketing Effectiveness
The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. by Aha-Soft.
B2B MARKETING INSIDER | FRIDAY, DECEMBER 4, 2015
[Marketing] Top Influencers In B2B Marketing
We analyzed the B2B marketing discussion last year and earlier this year, and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. Content Marketing
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 18, 2014
[Marketing] 5 Reasons To Check out the Modern Marketing Tour
The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! The event series is a free, full-day event for regional marketers to share ideas, network, and generate new ideas from inspirational content. Here are 5 opportunities to learn and grow your marketing insight; join us in your city!
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 6, 2015
[Marketing] Five trends transforming content marketing
Tom Webster and I have the opportunity to experience a broad swath of marketing ideas, organizations and people during our travels and it’s always fun to compare notes on what we’re seeing out there. What is Inbound Marketing? What does this have to do with content marketing? A lot! What is Inbound Marketing?
BIZNOLOGY | THURSDAY, AUGUST 28, 2014
[Marketing] B2B Marketers still struggle with lead nurturing
But a new study from Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the most value from lead nurturing programs. The Bizo study reveals some intriguing issues for marketers today. I was struck by the mere 35% of responders who say nurturing is essential to their business.
TONY ZAMBITO | MONDAY, APRIL 16, 2012
[Marketing] Are Your Marketing and Sales Systems Broken?
For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers. We have seen many variations over the past two as these attempts are made. Simply put – in today’s connected buyer world company marketing and sales systems can be broken and out of alignment with buyers.
DIGITAL B2B MARKETING | THURSDAY, MARCH 15, 2012
[Marketing] 5 Key Elements of Modern Inbound Marketing
Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. As inbound marketing evolves, the components also need to change. It is valuable, but it isn’t inbound marketing.
B2B MARKETING INSIDER | MONDAY, MAY 5, 2014
[Marketing] Top 50 Content Marketing Thought Leaders
As many of you know, I am a big fan of influencer marketing. I’m pretty sure it isn’t all about Klout scores or follower rankings. One of the topics I am extremely passionate about is content marketing. ” The Top 50 Content Marketing Thought Leaders. Content Marketing #FutureOfMarketing Get to know them.
INBLURBS | WEDNESDAY, MAY 8, 2013
[Marketing] 42 Profitable Reasons to Consider Inbound Marketing Strategy for Business
The proven and successful inbound marketing strategy is a great way to generate high quality leads. Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers. years of inbound marketing.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 10, 2013
[Marketing] 5 Ways to Boost Your Marketing Accountability and Credibility
Kristine shares some of these learnings in her “Leading in Change” blog series, helping CMOs and marketing operations lead and build data-driven marketing organizations. CMOs face intense pressure to increase the visibility and credibility of marketing especially in today’s drastically changing environment. Read part one here.
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 17, 2012
[Marketing] How Social Selling Changes Everything for Marketing
But what does that mean for marketing? In short, social selling is tearing down the wall between sales and marketing. Marketing is being redefined to empower sales in a social selling environment. The result is a more collaborative selling process for sales and marketing, where both teams are focused on the same goals.
SYNECORE | TUESDAY, APRIL 1, 2014
[Marketing] Mobile Marketing: The Future of Marketing
Mobile marketing enables businesses to communicate with their audience in an interactive manner. In 2012, U.S. mobile ad spending was at $4.4 billion dollars. In just over a year, mobile ad spending doubled adding up to nearly $8 billion. It’s evolving rapidly and is becoming a primary point of engagement between consumers and brands.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 1, 2014
[Marketing] Seven Ugly Truths About Content Marketing
by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation. Content Marketing So where to start?
B2B MARKETING INSIDER | MONDAY, JANUARY 26, 2015
[Marketing] The Best Marketing Conferences Of 2015
In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. Without any further ado, here is: The Best Marketing Conferences Of 2015. Content Marketing
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 6, 2014
[Marketing] The Domino Theory of B2B Content Marketing
That approach works well for the short time someone is engaging your landing page or other marketing medium, but what about longer time horizons common to complex B2B sales? Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. You may also like.
INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 23, 2012
[Marketing] Content Marketing for Engineers
I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Rick Short (@RickShort21), the Director of Marketing Communications at Indium Corp.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 8, 2013
[Marketing] 7 Digital marketing trends to embrace NOW
Content marketing or content advertising? This idea of “native advertising” or merging content and advertising is red-hot with vast implications for marketers, content creators and consumers. This trend is going mainstream and I recently visited a major ad agency that had created an influence marketing department.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 12, 2014
[Marketing] 4 Dimensions of Effective B2B Marketing Plans
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Today marketers also invest heavily in technology to drive their tactics. Demand Modeling.
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 26, 2015
[Marketing] Marketers Need to Focus on Prospects' Behaviors, Not Demographics
Marketing is often about treating the largest groups of prospects and customers the same. According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. This is one of the ways to become a modern marketer. This is how we scale.
TONY ZAMBITO | MONDAY, MARCH 26, 2012
[Marketing] Grow SMB Revenues With Buyer-Based Marketing
This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment. The U.S. Related articles.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 17, 2015
[Marketing] A new process to quantify content marketing success
“MEASUREMENT” is the number one challenge for almost any marketer today. This post explains an exciting new opportunity for content marketing measurement. content marketing measurement process. This is exactly what we have been looking for – a method to measure and quantify our content marketing efforts.
DIGITAL B2B MARKETING | WEDNESDAY, MARCH 7, 2012
[Marketing] A New Definition for Inbound Marketing
Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Here are other activities that can easily masquerade as inbound marketing: Paid search?
WEBBIQUITY | WEDNESDAY, JANUARY 2, 2013
[Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?
THE POINT | MONDAY, MAY 11, 2015
[Marketing] Does Creative Still Matter in B2B Marketing?
At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. The post Does Creative Still Matter in B2B Marketing?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, SEPTEMBER 9, 2015
[Marketing] A solution to the content marketing measurement puzzle
Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. When people subscribe to your content, they are saying “Please market to me!”
B2B MARKETING INSIDER | MONDAY, DECEMBER 22, 2014
[Marketing] Top Marketing Predictions For 2015
Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2013 Marketing Predictions included bets that content marketing conversations would mature. My Top Marketing Predictions For 2015. 2015’s Top Marketing Trends.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 18, 2015
[Marketing] Customer Data Platforms Revisited: The Future of Marketing Data
It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. The diagram labels the Data + Decision combination as a “Marketing Platform”. better marketing attribution.
KOMARKETING ASSOCIATES | MONDAY, SEPTEMBER 14, 2015
[Marketing] 9 B2B Marketing (and Life) Lessons from #Inbound15
What happens when more than 14,000 marketing and sales professionals come together under one roof? Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. Most marketers are faced with the challenge of finding inspiration to push boundaries.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 19, 2012
[Marketing] How Content Marketing Works on Pinterest
So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? Time-Saving Tips for Social Media Marketing.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 22, 2015
[Marketing] 10 Marketing Trends That Should Influence Your Content Strategy
As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Action content marketers should take : As human beings, we are naturally drawn to visuals.
BIZNOLOGY | THURSDAY, APRIL 2, 2015
[Marketing] Where is B2B data-driven marketing headed?
Data drives B2B marketing today, and it’s a fast-evolving arena. The rise of the marketing technologist. Fortunately, the young marketers coming into the profession are by now mostly “digital natives,” for whom technology is a given, and not necessarily a special skill set. Real-time marketing gets real. Like this post?
ACT-ON | TUESDAY, DECEMBER 8, 2015
[Marketing] 7 Predictions for Email Marketing in 2016
The marketing year is rapidly drawing to a close. If you could look into a crystal ball and see what will happen in 2016 (President __?), you might not necessarily pick a topic like email marketing to get answers for. Email marketing is headed in several fairly predictable directions. Will email marketers fare better, or worse?
CRIMSON MARKETING | MONDAY, APRIL 27, 2015
[Marketing] The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]
As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. 51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. B2B marketers allocate approx. Digital Marketing Infographics
WEBBIQUITY | TUESDAY, MARCH 10, 2015
[Marketing] In B2B Marketing, Don’t Forget the Basics
Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. Social media and content marketing are now mainstream. Even mobile marketing is losing its shiny newness. Consider recent research from Chief Marketer (see below). Wearables? The Internet of Things?
CONVERSIONATION | SUNDAY, DECEMBER 28, 2014
[Marketing] Email marketing versus social media – once more
If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
B2B MARKETING INSIDER | MONDAY, APRIL 27, 2015
[Marketing] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. include the content marketing tools that allow you to determine which topics are resonating for your audience around those keywords. SEO Assessment.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 6, 2015
[Marketing] What Makes Effective B2B Content Marketing? [Research]
55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Content Marketing
CHIEFMARTECH | MONDAY, DECEMBER 21, 2015
[Marketing] 7 not-quite-predictions for marketing technology in 2016
took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. Marketing Software” (A).
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 2, 2012
[Marketing] 5 Behaviors of Successful Modern Marketers
The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and advise rather than pushy. ClickZ has published it’s own 10 Commandments of Modern Marketing , which offers some sage advice. Modern marketing is about behaviours, not just tactics. Storytelling.
DIGITAL B2B MARKETING | THURSDAY, APRIL 11, 2013
[Marketing] The Real Challenge for B2B Content Marketers
B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). source ). Only 39% report a lack of budget.
WEBBIQUITY | TUESDAY, APRIL 23, 2013
[Marketing] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Long Live Content Marketing by Rebelations.
ACSELLERANT | THURSDAY, JULY 10, 2014
[Marketing] B2B Marketing Needs Visual Storytellers
Professional B2B marketers have had to reinvent themselves several times over the past 20 years. The post B2B Marketing Needs Visual Storytellers appeared first on acSellerant Visual Strategies. Business Story Marketing Visual B2B Stories Visual Storytelling SEO) that came with it Then the rise […].
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 2, 2014
[Marketing] 15 Cases of Marketing Innovation [New eBook]
by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. Modern marketing and sales is an evolving practice that requires a commitment to alignment, process, and adaptation. Here are the winning categories profiled for marketing innovation: Best Alignment of Marketing and Sales. Content is King.
WEBBIQUITY | MONDAY, JULY 1, 2013
[Marketing] 5 Top Online Marketing Trends for the Rest of 2013
Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.
INDUSTRIAL MARKETING TODAY | MONDAY, FEBRUARY 8, 2016
[Marketing] Marketing Engineering Services with Content
Marketing engineering services is very different from marketing industrial products. have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 3, 2015
[Marketing] 2015: The Modern Marketing Year in Review
It's the time of year where we start looking to the future and planning for what comes next in this ever changing world of modern marketing. Since modern marketers don’t make decisions with their gut, but they do it with data, the synopsis needed to be inspired by a published statistic or data point. No email required.
B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 15, 2014
[Marketing] The Most Important B2B Marketing Metrics for CEOs
Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. On the pipeline? On revenue? Vendors and outsourcers.
BIZNOLOGY | THURSDAY, MAY 24, 2012
[Marketing] Agile Marketing
My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to “Do It Wrong Quickly” in digital marketing. It sounds odd, but the most successful digital marketers are doing it all wrong. Or your technical team patiently explains how they don’t work that way.
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 6, 2014
[Marketing] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? Marketing gives us leads? Sales and Marketing often believe they are working together, but I’ve found collaboration takes more than annual, quarterly or monthly meetings.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 16, 2015
[Marketing] Marketing 2016: Intent-Based Marketing Goes Beyond Demographics
In 2016, marketing will become age-agnostic. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. Content MarketingThis required a lot of […].
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 26, 2016
[Marketing] Marketing and the new Digital Mindset
In this new episode of The Marketing Companion, Tom Webster and I go deep on this topic and discuss what it really means to be a digital business, the importance of adopting a digital mindset and the impact on all of us as marketers. Complete Marketing Companion Episode Guide. What does it mean to be “digital?”
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 30, 2015
[Marketing] The Path to Adaptive Marketing: An Introduction
If you want proof, a recent myth-busting survey by Aberdeen found that 96% of chief marketing officers (CMOs) are not satisfied with their ability to deliver customer journeys. Another by eConsultancy found that only 12% believe their marketing is real-time enough to keep up with customer needs. Introduction to Adaptive Marketing.
THE POINT | FRIDAY, NOVEMBER 20, 2015
[Marketing] 7 Steps to a Successful Account-Based Marketing (ABM) Strategy
Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels. – Economic Buyer. – Technical Buyer.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 11, 2015
[Marketing] 4 Most Important Traits of Modern Marketers
Several years ago Eloqua coined the term “Modern Marketer.” ” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge at warp speed, change in the buying process, a more informed and sophisticated buyer and a need to modernize marketing of the past.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 11, 2013
[Marketing] 3 Reasons Why Responsive Email Really Matters to Marketers
by contributor | Tweet this Today’s guest post comes courtesy of Richard Hill , VP & Practice Lead, Marketing Automation at Oracle Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Modern Email Design”. Responsive Web Design and Email Marketing. Your emails should, too.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 2, 2012
[Marketing] Is Content Marketing The New Advertising?
When I ask people what they think marketers do or what is marketing , they almost always say that marketing is some form of advertising or promotion. We all learned the “4 Ps” (Product, Promotion, Price and Place for those who don’t remember.) So we know that there is more to marketing than just promotion.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 6, 2012
[Marketing] What’s the Real ROI of Content Marketing?
by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Paid search is largely seen as one of the most effective marketing practices so we did a side-by-side comparison.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 3, 2013
[Marketing] A Look at the Future of Social Marketing Automation
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Nikki Serapio , the Manager of Marketing Community at Oracle. His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies.
ANNUITAS | TUESDAY, JUNE 2, 2015
[Marketing] 3 Major Marketing Automation Misconceptions
I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Marketing automation is also not a content generator-. Sounds great, right?
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 10, 2015
[Marketing] Only 55% of Marketers Using Insights from Social Data
It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. Marketers can also capture huge insights into how people are responding to their competitors and the campaigns they are running.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 5, 2010
[Marketing] The New Marketing Accountability
You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.
B2B LEAD GENERATION BLOG | MONDAY, JUNE 2, 2014
[Marketing] B2B Content Marketing: Find the bigger story
” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. “If you really want to get into content marketing, you have to realize the golden rule is: Your customers don’t care about you, they don’t care about your products … they want a solution,” he said.
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 20, 2014
[Marketing] Where’s the Passion in B2B Marketing?
It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. What role does the heart play in our job as marketers? Can you market something without passion and still be successful? Sales and Marketing must work together as one team.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 8, 2015
[Marketing] Finding profitable marketing niches in unexpected places
I’d like to tell you a story of a weird way I made the most money in my life and how it relates to marketing strategy today. One of the best jobs I ever had was global marketing director for Alcoa’s packaging division. Finding profitable marketing niches. Marketing maneuverability and big money. Web traffic.
B2B MARKETING INSIDER | MONDAY, FEBRUARY 9, 2015
[Marketing] The Rise Of Emoji Marketing
For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” Oreo launched a mobile marketing campaign in China.
B2B MARKETING INSIDER | MONDAY, DECEMBER 14, 2015
[Marketing] What Is Marketing? [A Rant]
There I was, minding my own business, resting after completion of a really awesome client workshop on content marketing strategy. And someone asked about my opinion on the difference between marketing and branding. I was directed to read this article, Where Marketing Ends, Branding Begins by the normally salient and on-point Neil Patel.
CONVERSIONATION | MONDAY, FEBRUARY 4, 2013
[Marketing] Why We Still Fight Over Social Media and Content Marketing
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Many people still use content marketing without a clear purpose. And the same goes for social media (marketing). Let’s take content marketing, for instance. Brand marketers. Product marketers. Email marketers.
B2B MARKETING INSIDER | MONDAY, APRIL 7, 2014
[Marketing] Content Marketing Must Focus On Customer Value
Most marketers are using content marketing but only one-third think they are effective with it. Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 13, 2015
[Marketing] Driving Engagement and Conversion with Marketing Apps
So you’ve bought the latest new marketing roadster with high-tech features. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion. ” —Jessica Davis, Marketing Operations Manager, Avalara.
TYPE A COMMUNICATIONS | TUESDAY, SEPTEMBER 15, 2015
[Marketing] Marketing’s Leadership Role in Driving Revenue
September 15, 2015 Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with. read more.
WEBBIQUITY | TUESDAY, FEBRUARY 9, 2016
[Marketing] 45 Phenomenal Email and Mobile Marketing Stats
Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Mobile email marketing lags consumer adoption.
BIZNOLOGY | TUESDAY, DECEMBER 1, 2015
[Marketing] Top online marketers on Twitter
We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Here you go: Top 248 Online Marketers on Twitter. brickmarketing — Brick Marketing. CMIContent — Content Marketing. Why discriminate. Roberts.
CONVERSIONATION | WEDNESDAY, SEPTEMBER 17, 2014
[Marketing] Content marketing: a customer-centric manifesto
Content marketing is not an island. It takes a customer-centric and integrated approach to succeed in content marketing. Creating business value through creating customer value using content marketing – and putting […]. Content marketing Customer experience Integrated marketing
IT'S ALL ABOUT REVENUE | SUNDAY, DECEMBER 29, 2013
[Marketing] 3 Social Media Marketing Tips For 2014
It’s safe to say that Twitter isn’t just for discussing what you had for lunch for marketing professionals, as 93% of marketers claim to use social media for business. The rise of popularity of the picture and video-sending platform, Snapchat, indicates that pictures and videos offer an interesting future of marketing.
IT'S ALL ABOUT REVENUE | SATURDAY, OCTOBER 12, 2013
[Marketing] Which Marketing Messaging Types Resonate the Most? [CHART]
by Amanda Batista | Tweet this Finding your “sweet spot” in your marketing and advertising messaging can be challenging — particularly if you don’t have target personas and supporting segmentation strategy. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. But hey, it can happen.
VISUALLY | MONDAY, JANUARY 25, 2016
[Marketing] Visually + ScribbleLiveThe Future of Content Marketing
As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition. But creating great content is only part of the marketing puzzle. ScribbleLive is a content marketing platform that drives top-of-funnel growth.
B2B MARKETING INSIDER | THURSDAY, AUGUST 8, 2013
[Marketing] The New Rules Of Content Marketing
Content Marketing is hot! This has caused a fundamental change in the relationship between buyers and the B2B marketing and sales efforts competing for buyer attention. These changes have re-written the rules of content marketing. Brendan points out: B2B Marketing needs to be about pulling buyers in. Content Marketing
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 27, 2014
[Marketing] What Kind Of Marketing Superhero Are You? [Quiz]
by Amanda Batista | Tweet this Are you moving marketing mountains for your organization? You While the lack of budgets or resources can rain on any marketer’s parade, we’re seeing companies get crafty to invent the best umbrellas. Marketing isn’t just about art and science, or technology and strategy on its own. Learn more!
IT'S ALL ABOUT REVENUE | THURSDAY, APRIL 24, 2014
[Marketing] 4 Steps to Maximize Your Marketing Data
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Maintain Field Completeness. As a marketer, what fields are important to you? Sales and marketing need a plan to align their goals. Follow Cassie on Twitter @cmnh10.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 11, 2015
[Marketing] 12 Secrets of the Human Brain to Use in Marketing
Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 18, 2013
[Marketing] Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]
by Amanda Batista | Tweet this The influx of content, information, and education available to consumers is an astounding, evolving issue for marketers. We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success. This isn’t just arts and crafts. This is revenue reality, right?
INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 15, 2013
[Marketing] Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales
There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial sales