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  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] A New Definition for Inbound Marketing
    Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Here are other activities that can easily masquerade as inbound marketing: Paid search?
  • ONALYTICA B2B  |  WEDNESDAY, JULY 15, 2015
    [Marketing] B2B Marketing: Top 100 Twitter Influencers
    70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Marketing] 7 Content Marketing Mistakes Costing You Time and Money
    Content marketing is getting harder. 76% of B2B marketers and 77% of B2C marketers plan to create more content this year than they did last year. The end of content marketing? Or just the end of bad content marketing? hope what we’re seeing is the end of bad content marketing. Trouble is, it may not work.
  • ACT-ON  |  THURSDAY, OCTOBER 8, 2015
    [Marketing] 10 Ways to Use Images for Memorable Marketing Results
    If you’re a content publisher or a company that does content marketing, all that content creates a challenge. How can we use all this nifty brain science to get more results from our marketing? 10 Ways to Use Images In Your Marketing. 1. To make your marketing seem more human, include photographs of the people behind it.
  • CONVERSIONATION  |  SUNDAY, DECEMBER 28, 2014
    [Marketing] Email marketing versus social media – once more
    If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
  • TONY ZAMBITO  |  MONDAY, MARCH 26, 2012
    [Marketing] Grow SMB Revenues With Buyer-Based Marketing
    This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment.  The U.S. Related articles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 17, 2015
    [Marketing] A new process to quantify content marketing success
    “MEASUREMENT” is the number one challenge for almost any marketer today. This post explains an exciting new opportunity for content marketing measurement. content marketing measurement process. This is exactly what we have been looking for – a method to measure and quantify our content marketing efforts.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Marketing] Content Marketing for Engineers
    I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Rick Short (@RickShort21), the Director of Marketing Communications at Indium Corp.
  • VIEWPOINT  |  TUESDAY, JULY 28, 2015
    [Marketing] "Marketing is too important to be left to marketers."
    It’s funny because it sounds like marketers are too stupid to be in charge of marketing. And, as a marketer, I love laughing at myself and those who do what I do. But my take on what it really means is that marketing is so important that it should be an integral part of the fabric of a company’s mindset, culture and strategy.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Marketing] The State of Digital Marketing 2015
    With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Marketing] A solution to the content marketing measurement puzzle
    Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. When people subscribe to your content, they are saying “Please market to me!”
  • B2B LEAD BLOG  |  FRIDAY, APRIL 24, 2015
    [Marketing] Top Tips for Increasing Marketing Automation ROI
    Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up. But […].
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Marketing] Customer Data Platforms Revisited: The Future of Marketing Data
    It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. The diagram labels the Data + Decision combination as a “Marketing Platform”. better marketing attribution.
  • ACT-ON  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] 7 Predictions for Email Marketing in 2016
    The marketing year is rapidly drawing to a close. If you could look into a crystal ball and see what will happen in 2016 (President __?), you might not necessarily pick a topic like email marketing to get answers for. Email marketing is headed in several fairly predictable directions. Will email marketers fare better, or worse?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 22, 2015
    [Marketing] 10 Marketing Trends That Should Influence Your Content Strategy
    As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Action content marketers should take : As human beings, we are naturally drawn to visuals.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Marketing] 9 B2B Marketing (and Life) Lessons from #Inbound15
    What happens when more than 14,000 marketing and sales professionals come together under one roof? Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. Most marketers are faced with the challenge of finding inspiration to push boundaries.
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Marketing] Top 10 Marketing Automation Mistakes
    It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] How Content Marketing Works on Pinterest
    So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? Time-Saving Tips for Social Media Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 9, 2015
    [Marketing] Is Marketing the new Sales?
    Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. Should we even follow innovators like Apple who closed their silo’d online store to seamlessly integrate shopping into the main marketing site?
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Marketing] The Real Challenge for B2B Content Marketers
    B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). source ). Only 39% report a lack of budget.
  • ACSELLERANT  |  THURSDAY, JULY 10, 2014
    [Marketing] B2B Marketing Needs Visual Storytellers
    Professional B2B marketers have had to reinvent themselves several times over the past 20 years. The post B2B Marketing Needs Visual Storytellers appeared first on acSellerant Visual Strategies. Business Story Marketing Visual B2B Stories Visual Storytelling SEO) that came with it Then the rise […].
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Marketing] The Most Important B2B Marketing Metrics for CEOs
    Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. On the pipeline? On revenue? Vendors and outsourcers.
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Marketing] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Long Live Content Marketing by Rebelations.
  • SALESFUSION  |  WEDNESDAY, MAY 21, 2014
    [Marketing] B2B Marketing Communications
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Communications appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 19, 2016
    [Marketing] How Manufacturing Content Marketing Sets the Table for Sales
    They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. Visit my website for more content on industrial marketing.].
  • THE POINT  |  FRIDAY, NOVEMBER 20, 2015
    [Marketing] 7 Steps to a Successful Account-Based Marketing (ABM) Strategy
    Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels. – Economic Buyer. – Technical Buyer.
  • WEBBIQUITY  |  TUESDAY, APRIL 12, 2016
    [Marketing] Content Marketing Strategy? Think Like A Reporter
    Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. The Reporter’s Questions.
  • BIZNOLOGY  |  THURSDAY, MARCH 14, 2013
    [Marketing] Using Web Analytics and Search Marketing for Better Decision Making
    Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions.  How is your search marketing working? Your analytics are essential to your initial search marketing plan and improvement plans. How leading organizations assess their search marketing.
  • WEBBIQUITY  |  MONDAY, JULY 1, 2013
    [Marketing] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 6, 2014
    [Marketing] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
    Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? Marketing gives us leads? Sales and Marketing often believe they are working together, but I’ve found collaboration takes more than annual, quarterly or monthly meetings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] Finding profitable marketing niches in unexpected places
    I’d like to tell you a story of a weird way I made the most money in my life and how it relates to marketing strategy today. One of the best jobs I ever had was global marketing director for Alcoa’s packaging division. Finding profitable marketing niches. Marketing maneuverability and big money. Web traffic.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Marketing] 16 Enigmatic Business Blogging and Other Marketing Stats
    As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Other Marketing Stats and Facts.
  • CONVERSIONATION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Marketing] Content marketing: a customer-centric manifesto
    Content marketing is not an island. It takes a customer-centric and integrated approach to succeed in content marketing. Creating business value through creating customer value using content marketing – and putting […]. Content marketing Customer experience Integrated marketing
  • THE POINT  |  TUESDAY, MARCH 3, 2015
    [Marketing] Are Agencies the Future of Marketing Automation?
    It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. Perhaps having agencies run them is the real solution instead.”. But, actually: no.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] Marketing Automation Simplified [Slide Deck]
    by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare  (also embedded below) for tips on how marketing automation can help your team work smarter, not harder!
  • TYPE A COMMUNICATIONS  |  TUESDAY, SEPTEMBER 15, 2015
    [Marketing] Marketing’s Leadership Role in Driving Revenue
    September 15, 2015 Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with. read more.
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Marketing] 17 Excellent Email and Mobile Marketing Stats and Facts
    Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. Email Marketing Stats and Facts. 1. Direct Marketing News ). 7.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 2, 2014
    [Marketing] B2B Content Marketing: Find the bigger story
    ” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. “If you really want to get into content marketing, you have to realize the golden rule is: Your customers don’t care about you, they don’t care about your products … they want a solution,” he said.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 11, 2015
    [Marketing] The most important word in marketing
    Yes, there is a most important word in marketing. “Well, we’re the market leader and we’re going after it,” he said. My customer dominated in the Midwest market where it had a shipping advantage and long-term contracts of its own. While marketing might seem overwhelming and complicated, it’s not.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Marketing] Where’s the Passion in B2B Marketing?
    It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. What role does the heart play in our job as marketers? Can you market something without passion and still be successful? Sales and Marketing must work together as one team.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 19, 2015
    [Marketing] 20 Experts Provide Their Content Marketing Predictions For 2016
    Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of  the age of ad blocking. think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets. think not.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 1, 2015
    [Marketing] Top online marketers on Twitter
    We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Here you go: Top 248 Online Marketers on Twitter. brickmarketing — Brick Marketing. CMIContent — Content Marketing. Why discriminate. Roberts.
  • SALESFUSION  |  TUESDAY, FEBRUARY 18, 2014
    [Marketing] Marketing Automation Done Right
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • LATTICE  |  FRIDAY, OCTOBER 23, 2015
    [Marketing] Predictive Marketing: What Really Matters
    Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. All of these terms are being thrown around the marketing community with gusto. That is why at Lattice, we took it upon ourselves to understand what predictive marketing truly means to the marketers in the field.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 31, 2011
    [Marketing] 10 Marketing Nightmares
    Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Today, we spotlight 10 marketing nightmares – and explain how you can avoid them. 1. Good luck winging it!
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Marketing] The 2014 Digital Marketing Ecosystem
    For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Closing the loop on marketing ROI becomes both easier and more complicated at the same time.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Marketing] Avoid these 10 Marketing Automation Rookie Mistakes
    If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this.
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Marketing] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Many people still use content marketing without a clear purpose. And the same goes for social media (marketing). Let’s take content marketing, for instance. Brand marketers. Product marketers. Email marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Marketing] Use This Agenda For Your 2016 Content Marketing Plan
    As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. The Content Marketing Plan (Agenda).
  • INFLUITIVE B2B  |  TUESDAY, NOVEMBER 24, 2015
    [Marketing] Quiz: What’s Your Marketing Personality Type?
    Take our quiz to find out which marketing role would really suit you (based on some *incredibly* scientific questions). Content loading… Sign up for our newsletter to receive the latest advocate marketing news and best practices. Ever wonder if you’re on the right career path?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 15, 2016
    [Marketing] Landscape of Machine Intelligence Systems for Marketing
    I’ll be speaking next month at the MarTech conference on How Machine Intelligence Will Really Change Marketing. This required assembling a list of marketing systems using machine intelligence, which pretty much inevitably led to the logoscape below. Few systems for marketing strategy. These include: Lots of systems. Not so.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 5, 2012
    [Marketing] Is Modern Marketing an Art or Science? [Infographic]
    Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.”. These are common refrains of the marketing world. It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. Is Modern Marketing an Art or Science?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 5, 2016
    [Marketing] 5 Amazing Ways to Spark B2B Marketing Creativity
    B2B marketing is the stepchild of the creativity family. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. The post 5 Amazing Ways to Spark B2B Marketing Creativity appeared first on Marketing Insider Group. Well, that’s not entirely true.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 15, 2013
    [Marketing] Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales
    There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial sales
  • BIZNOLOGY  |  THURSDAY, MAY 24, 2012
    [Marketing] Agile Marketing
    My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to “Do It Wrong Quickly” in digital marketing.   It sounds odd, but the most successful digital marketers are doing it all wrong. Or your technical team patiently explains how they don’t work that way. 
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Marketing] B2B Marketing’s Measurement Problem
    It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? The problem doesn’t begin with marketing though. In short, they get the benefit of much of the work your other marketing efforts did. Sweeping up late stage contacts.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Marketing] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). 4. Mobile Marketing. Which U.S.
  • AD YOUR COMMENT HERE  |  FRIDAY, DECEMBER 27, 2013
    [Marketing] 2014 State of Digital Marketing Infographic
    Here’s a good infographic from Webmarketing on what marketers said would be their top digital goals and challenges in the new year. 2014 State of Digital Marketing – An infographic by the team at Webmarketing123. 2013 Digital Marketing And Social Media Highlights [INFOGRAPHIC]. Awesome Digital Marketing Trends In 2014.
  • THE POINT  |  MONDAY, MAY 11, 2015
    [Marketing] Does Creative Still Matter in B2B Marketing?
    At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. The post Does Creative Still Matter in B2B Marketing?
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Marketing] Earned media influencer marketing demands your awesome
    I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. That’s cool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 28, 2014
    [Marketing] The future of digital marketing will be built on fun
    I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. So far, we have seen three distinct phases or revolutions of digital marketing. By the way, at the edge of each of these revolutions, life becomes more difficult for marketers.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 23, 2014
    [Marketing] Email Marketing: 3 lead nurture paths you should automate
    Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. To learn more about how marketing automation impacts lead generation, you can watch the exclusive MarketingSherpa on-demand replay of “ The Marketing Automation and Autonomy Paradox.”. Path #1. Separate users from prospects. Path #2.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Marketing] What is Proximity Based Marketing?
    Inbound MarketingAs mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 18, 2016
    [Marketing] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success
    Touted as the world’s largest social network for professionals, it’s no surprise that 94% of B2B marketers rely on LinkedIn as part of their content marketing strategy to distribute and promote content, according to the 2016 B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 15, 2013
    [Marketing] Marketing Automation's Unhappy Users: Trouble in Paradise?
    As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.
  • THE POINT  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketing] The One Marketing Automation Guide You’ll Ever Need?
    Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 15, 2016
    [Marketing] Why Aren’t You Co-Marketing?
    Co-marketing is a highly underutilized marketing technique for most companies. Because teams don’t truly understand the value of working with one another. “Co-marketing helps brands build a new audience, and get a new type of content in front of their audience,” says Amanda Sibley, Campaigns […]. Marketing Strategy
  • CRIMSON MARKETING  |  MONDAY, APRIL 27, 2015
    [Marketing] The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]
    As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. 51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. B2B marketers allocate approx. Digital Marketing Infographics
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Marketing] Influencer marketing tools of the trade
    Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior. OK, now on to tools.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 16, 2012
    [Marketing] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing] The State of Content Marketing 2014 [Infographic]
    by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report:  The State of Content Marketing 2014. Today we launch The State of Content Marketing 2014 infographic, which illustrates the report’s interesting pearls of wisdom for marketers. Enjoy! Looking for more?
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Marketing] Where is B2B data-driven marketing headed?
    Data drives B2B marketing today, and it’s a fast-evolving arena.  The rise of the marketing technologist. Fortunately, the young marketers coming into the profession are by now mostly “digital natives,” for whom technology is a given, and not necessarily a special skill set. Real-time marketing gets real. Like this post?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 7, 2016
    [Marketing] How B2B Marketers are Handling the Digital Content Overload [Accenture Interview]
    When Accenture published its “Content: The H2O of Marketing” report in February 2016, its statistics showed that the majority of marketers have more digital content at their fingertips than they did two years ago. HOW HAS THE LARGE VOLUME OF CONTENT IMPACTED B2B MARKETERS? IS ALL MARKETING CONTENT TRULY VALUABLE?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Marketing] What Were The Most Effective B2B Marketing Tactics of 2015?
    Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.
  • WEBBIQUITY  |  TUESDAY, MARCH 10, 2015
    [Marketing] In B2B Marketing, Don’t Forget the Basics
    Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. Social media and content marketing are now mainstream. Even mobile marketing is losing its shiny newness. Consider recent research from Chief Marketer (see below). Wearables? The Internet of Things?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 11, 2013
    [Marketing] Marketing Analytics: 3 steps to help Sales and Marketing improve productivity
    Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. Which ones were accepted by Sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 26, 2016
    [Marketing] Marketing and the new Digital Mindset
    In this new episode of The Marketing Companion, Tom Webster and I go deep on this topic and discuss what it really means to be a digital business, the importance of adopting a digital mindset and the impact on all of us as marketers. Complete  Marketing Companion Episode Guide. What does it mean to be “digital?”
  • THE B2B RESEARCH BLOG  |  MONDAY, MARCH 26, 2012
    [Marketing] Email marketing: Overcoming message overload
    I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique.  B2B marcomms Email marketing Marcomms effectiveness researchNow my suspicions are confirmed. .
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 1, 2015
    [Marketing] How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas
    recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” B2B CMOs can be caught in a maze of an organization faced with marketing complex solutions for complex problems. Customer-Centric Marketing Is Not Easy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Marketing] ‘Snackable’ Formats Driving Content Marketing
    by Eloqua | Tweet this What makes being a Modern Marketer so special? While marketers make a greater effort to provide content consumers with easy-to-access information, they’re able to better cultivate a role in the usually independent buying process. Can your content marketing improve? Everybody wins! Why not?
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 22, 2012
    [Marketing] B2B Marketers Are Turning Away Prospects
    According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. Sirius Decisions actually labels this as inbound marketing, however I use a more limited definition of inbound marketing.)
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Marketing] Marketing Automation is Not Marketing Strategy
    We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] Here Are 40 Charts Marketers Can’t Live Without
    Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. For those in the marketing game, data isn’t enough. That’s why we produce a chart every week that modern marketers can easily learn from and use. We need insight. Why the redesign?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] Industrial Marketers Face ROI Challenges
    Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Visit my website for more content on industrial marketing.]. Thirty-one [.]. This is only a content summary.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 20, 2013
    [Marketing] 5 Metrics Every B2B Marketer Should Track
    marketing automation program. Even though reporting shows you are becoming a better marketer, it doesn’t show how marketing, overall, is progressively improving your company’s position. Unless you are Google, IBM or Oracle, there is a good chance part of your market doesn’t really know you exist.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Marketing] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.
  • BIZIBLE  |  MONDAY, JULY 11, 2016
    [Marketing] 45 Impressive Marketing Operations Champions You Should Follow [Infographic]
    Marketing operations success continues to grow in importance. The marketing operations function allows organizations to deliver the right message to the right segment at the right time. We gathered together a variety of marketing operations professionals spanning numerous industries. Here Are Your Marketing Operations Champions.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 9 Trends That Will Upset Your Marketing in 2013
    Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Social media distribution is booming.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. think the answer is: probably not. So let’s talk a little more about them. But I digress.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Marketing] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [Marketing] The 4 C’s of B2B Marketing
    We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Product. Price. Placement. Promotion.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Marketing] 8 Great LinkedIn Groups for B2B Marketers
    It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.
  • SALESFUSION  |  FRIDAY, JUNE 6, 2014
    [Marketing] Marketing Automation Consultation
    The post Marketing Automation Consultation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media
  • INFLUITIVE B2B  |  WEDNESDAY, OCTOBER 21, 2015
    [Marketing] Forrester: Advocate Marketing Is Critical To B2B Success
    The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. And brands that use advocate marketing programs to inspire and encourage their customers to create social proof  for their products will be the ones that thrive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Marketing] The 6 Scariest Words in Digital Marketing
    Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” Content Shock is the scenario when content marketing is not sustainable for some businesses when an industry niche or platform becomes saturated. ” And so it goes. What impact will this have on content publishers?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 26, 2012
    [Marketing] The Content Marketing Checklist For B2B Marketers
    Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques. Change is coming for many B2B Marketers. Velocity Partners is a UK-based B2B Marketing agency that has learned how to set itself apart with great content. Content Marketing
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. Ekaterina Walter (Business and Marketing Innovator). Be A Deeply Disagreeable Person.
  • ACT-ON  |  THURSDAY, MARCH 24, 2016
    [Marketing] Why 78 % of Marketers Struggle with Content Marketing ROI
    Content marketing has traveled light years since its inception. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. Yet, many marketers are still struggling with something very important. But many marketers aren’t measuring anything beyond downloads.
  • SCRIBBLELIVE  |  MONDAY, JANUARY 25, 2016
    [Marketing] Visually + ScribbleLiveThe Future of Content Marketing
    As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition. But creating great content is only part of the marketing puzzle. ScribbleLive is a content marketing platform that drives top-of-funnel growth.
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