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  • WEBBIQUITY  |  MONDAY, DECEMBER 16, 2013
    [Marketing] 12 (of the) Best Content Marketing Infographics of 2013
    Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? What are some of the best tools and resources to help marketers create compelling infographics? Infographics About Content Marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 23, 2016
    [Marketing] How B2B Marketers Can Connect Offline and Online Marketing
    As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers? Social Media Advertising. Online Publicity.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Marketing] The State of Digital Marketing 2015
    With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Marketing] 3 predictions for online marketing in 2016
    Pre-order Outside-In Marketing by  James Mathewson and   Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). There’s more!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Marketing] The Best Marketers Know Marketing is an Art AND a Science
    cannot tell you how many debates I had in my career with art directors over what's more important: the words or the visual. I had visions of these debates dancing in my head while reading an article published yesterday on AdWeek entitled The Future of Marketing Is Not a Fait Accompli Origins of art vs. science.
  • THE POINT  |  FRIDAY, AUGUST 22, 2014
    [Marketing] Is Marketing Automation Right for Every Company?
    For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Which begs the question: is marketing automation right for every company?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 19, 2013
    [Marketing] Influence marketing: What’s next?
    One of the things I took away from the recent SXSW conference is the frenzied search going on to find new ground for our marketing messages. Influencer graphic Copyright Schaefer Marketing Solutions 2013.   “Heart of Art” illustration by qthomasbower courtesy Flickr Creative Commons. The media landscape is a mess. Advocate.
  • INBLURBS  |  TUESDAY, JANUARY 24, 2012
    [Marketing] Studies prove Social Media Marketing lasts longer
    The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. This proves that social media marketing and two way communication lasts longer than ordinary one marketing blasts from yesteryear. And that’s good!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 8, 2016
    [Marketing] Ultimate Marketing Automation Statistics and More Marketing Automation News
    The term " marketing automation " is very much in vogue today among marketers the world over. More marketers than ever before are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. Trending Advancements in Marketing Automation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 24, 2015
    [Marketing] Seven fascinating marketing lessons of 2015
    2015 is going down in the books as a transformational year for the discipline of marketing. As Tom Webster and I compared notes from our recent journeys we began to see some themes and marketing lessons that we thought would be entertaining and useful to discuss on our podcast. Relationship mode versus sales mode in content marketing.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 19, 2013
    [Marketing] Mea maxima culpa marketing
    This is what I call “ Mea Culpa Marketing.” And when things go even worse than that, I call it “Mea Maxima Culpa Marketing.” It’s right up my alley because they work with brand communication, creative and tech marketing PR/advertising; creative direction and design; and even app dev for web/mobile.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [Marketing] What Is The Future Of Content Marketing?
    Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year. What makes Content Marketing World so great?
  • VISIONEDGE  |  TUESDAY, JUNE 10, 2014
    [Marketing] Best-in-Class Marketers Prove They Create Value
    In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic. Marketing organizations that create value are proactive.  Become a Value Generator.
  • INBLURBS  |  WEDNESDAY, MAY 8, 2013
    [Marketing] 42 Profitable Reasons to Consider Inbound Marketing Strategy for Business
    The proven and successful inbound marketing strategy is a great way to generate high quality leads. Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers. years of inbound marketing.
  • ANNUITAS  |  TUESDAY, FEBRUARY 10, 2015
    [Marketing] Misalignment of Marketing Priorities
    In November 2014, ITSMA took a poll to gain insight into the top priorities of B2B marketers over the next two years. When looking ahead to 2016, marketers forecasted a change in these priorities with Lead Generation moving from the second most important to fifth and Understanding Buyers as the top priority as indicated by 85% of respondents.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Marketing] 21 Fantastic Facebook Marketing Guides
    marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” What can SMB marketers learn from the biggest brands on Facebook? Many (most?) Hell Yes!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 30, 2015
    [Marketing] Four profound marketing megatrends for 2016 and beyond
    It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. 1. Information density is by far the most important trend in marketing today … and in the foreseeable future. Learn.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 4, 2015
    [Marketing] Top Influencers In B2B Marketing
    We analyzed the B2B marketing discussion last year and earlier this year, and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. Content Marketing
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 12, 2015
    [Marketing] Industrial Marketing Plan: A 3-Phase Approach
    As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. This is only a content summary.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 9, 2015
    [Marketing] Predictive Marketing Vendors Look Beyond Lead Scores
    It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. They are, after all, experts at seeing the future.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] Small Business Marketing Optimization Tips for 2016
    Data is proving to be the driver of technology and marketing strategies as   86 percent of marketers   plan to integrate big data in their digital game plan. Content Marketing Marketing Strategy Social Media Marketing John Oechsle marketing data management small business marketing tips Swiftpage
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 5, 2015
    [Marketing] 5 Ways B2B Organizations Can Incorporate Video Marketing
    However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. B2B Online Marketing Blog Content Marketing B2B Marketing content marketing video marketing
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 14, 2012
    [Marketing] Lead Generation: 81% of marketers use email marketing
    Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Email Marketing. Jann Mirchandani, owner and chief marketing officer, Marketing Café, added “This chart is interesting in that it shows which tactics are being used.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Marketing] 5 Reasons To Check out the Modern Marketing Tour
    The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! The event series is a free, full-day event for regional marketers to share ideas, network, and generate new ideas from inspirational content. Here are 5 opportunities to learn and grow your marketing insight; join us in your city!
  • BIZNOLOGY  |  THURSDAY, DECEMBER 3, 2015
    [Marketing] Marketing to Millennial business buyers
    So we B2B marketers must consider how to appeal to them effectively.  Here’s what this means to B2B marketers. Avoid marketing speak.  Be real, authentic, and truthful (they fact check). The post Marketing to Millennial business buyers appeared first on Biznology. Let’s take a look. Streamline your lead gen. Tell stories.
  • GREAT B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Marketing] B2B Marketing: Know the Trends, Pick the Right Strategy
    What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JULY 7, 2011
    [Marketing] Reinventing Marketing at GE
    GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. Marketing as a Function. Principles of Marketing at Work. People.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 11, 2015
    [Marketing] The most important word in marketing
    Yes, there is a most important word in marketing. “Well, we’re the market leader and we’re going after it,” he said. My customer dominated in the Midwest market where it had a shipping advantage and long-term contracts of its own. While marketing might seem overwhelming and complicated, it’s not.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 27, 2013
    [Marketing] 10 Tips to Help You Become a ‘Superhero’ Marketer
    by Amanda Batista | Tweet this In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively. So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives.
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Marketing] B2B Marketers still struggle with lead nurturing
    But a new study from Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the most value from lead nurturing programs. The Bizo study reveals some intriguing issues for marketers today.  I was struck by the mere 35% of responders who say nurturing is essential to their business. 
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Marketing] 47 Superb Social Media Marketing Stats and Facts
    Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Of the 7.2
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Marketing] 17 Excellent Email and Mobile Marketing Stats and Facts
    Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. Email Marketing Stats and Facts. 1. Direct Marketing News ). 7.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Marketing] 5 Key Elements of Modern Inbound Marketing
    Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. As inbound marketing evolves, the components also need to change. It is valuable, but it isn’t inbound marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 6, 2015
    [Marketing] Five trends transforming content marketing
    Tom Webster and I have the opportunity to experience a broad swath of marketing ideas, organizations and people during our travels and it’s always fun to compare notes on what we’re seeing out there. What is Inbound Marketing? What does this have to do with content marketing? A lot! What is Inbound Marketing?
  • TONY ZAMBITO  |  MONDAY, APRIL 16, 2012
    [Marketing] Are Your Marketing and Sales Systems Broken?
    For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers.  We have seen many variations over the past two as these attempts are made.  Simply put – in today’s connected buyer world company marketing and sales systems can be broken and out of alignment with buyers.
  • CHIEFMARTECH  |  MONDAY, DECEMBER 21, 2015
    [Marketing] 7 not-quite-predictions for marketing technology in 2016
    took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. Marketing Software” (A).
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Marketing] The Best Marketing Conferences Of 2015
    In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. Without any further ado, here is: The Best Marketing Conferences Of 2015. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, MAY 5, 2014
    [Marketing] Top 50 Content Marketing Thought Leaders
    As many of you know, I am a big fan of influencer marketing. I’m pretty sure it isn’t all about Klout scores or follower rankings. One of the topics I am extremely passionate about is content marketing. ” The Top 50 Content Marketing Thought Leaders. Content Marketing #FutureOfMarketing Get to know them.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Marketing] How Social Selling Changes Everything for Marketing
    But what does that mean for marketing? In short, social selling is tearing down the wall between sales and marketing. Marketing is being redefined to empower sales in a social selling environment. The result is a more collaborative selling process for sales and marketing, where both teams are focused on the same goals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 20, 2016
    [Marketing] Teaching is the New Marketing
    Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. Educational marketing means you are providing wisdom and insight to customers to help them do their jobs. The Exchange.
  • ONALYTICA B2B  |  WEDNESDAY, JULY 15, 2015
    [Marketing] B2B Marketing: Top 100 Twitter Influencers
    70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Marketing] Seven Ugly Truths About Content Marketing
    by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation. Content Marketing So where to start?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 18, 2015
    [Marketing] Segmenting your content marketing
    Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. In this free 30-minute Biznology® webinar, you’ll learn the secrets of the content marketing gurus. B2B marketers need this, but so do B2C marketers that sell high consideration items with long sales cycles.
  • SYNECORE  |  TUESDAY, APRIL 1, 2014
    [Marketing] Mobile Marketing: The Future of Marketing
    Mobile marketing enables businesses to communicate with their audience in an interactive manner. In 2012, U.S. mobile ad spending was at $4.4 billion dollars. In just over a year, mobile ad spending doubled adding up to nearly $8 billion. It’s evolving rapidly and is becoming a primary point of engagement between consumers and brands.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 10, 2016
    [Marketing] Four ways Facebook Instant Articles will dramatically impact marketing
    Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them. 2. shift in distribution. shift in monetization.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] 4 Dimensions of Effective B2B Marketing Plans
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Today marketers also invest heavily in technology to drive their tactics. Demand Modeling.
  • CONVERSIONATION  |  SUNDAY, DECEMBER 28, 2014
    [Marketing] Email marketing versus social media – once more
    If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 6, 2014
    [Marketing] The Domino Theory of B2B Content Marketing
    That approach works well for the short time someone is engaging your landing page or other marketing medium, but what about longer time horizons common to complex B2B sales? Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. You may also like.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] 5 Ways to Boost Your Marketing Accountability and Credibility
    Kristine shares some of these learnings in her “Leading in Change” blog series, helping CMOs and marketing operations lead and build data-driven marketing organizations. CMOs face intense pressure to increase the visibility and credibility of marketing especially in today’s drastically changing environment. Read part one here.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketing] Marketing 2016: Intent-Based Marketing Goes Beyond Demographics
    In 2016, marketing will become age-agnostic. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. Content MarketingThis required a lot of […].
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 28, 2016
    [Marketing] 8 Steps to Guarantee Marketing Automation Success
    EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics from various sources include: • 91% of the most successful users agree that marketing automation is very important to marketing success across all channels (Ascend2).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 8, 2013
    [Marketing] 7 Digital marketing trends to embrace NOW
    Content marketing or content advertising? This idea of “native advertising” or merging content and advertising is red-hot with vast implications for marketers, content creators and consumers. This trend is going mainstream and I recently visited a major ad agency that had created an influence marketing department.
  • WEBBIQUITY  |  TUESDAY, APRIL 12, 2016
    [Marketing] Content Marketing Strategy? Think Like A Reporter
    Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. The Reporter’s Questions.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] A New Definition for Inbound Marketing
    Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Here are other activities that can easily masquerade as inbound marketing: Paid search?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 21, 2016
    [Marketing] 6 Content Marketing Answers For The Sophisticated Marketer
    My friends over at LinkedIn asked me to help them put together this amazing The Sophisticated Marketer’s Guide To Content Marketing. I’m joined by so many amazing content marketing experts like Ann Handley, Doug Kessler, Andy Crestodina, Ardath Albee, Lee Odden, Pawan Deshpande, Craig Rosenberg, and Rand Fishkin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 17, 2015
    [Marketing] A new process to quantify content marketing success
    “MEASUREMENT” is the number one challenge for almost any marketer today. This post explains an exciting new opportunity for content marketing measurement. content marketing measurement process. This is exactly what we have been looking for – a method to measure and quantify our content marketing efforts.
  • ACT-ON  |  THURSDAY, OCTOBER 8, 2015
    [Marketing] 10 Ways to Use Images for Memorable Marketing Results
    If you’re a content publisher or a company that does content marketing, all that content creates a challenge. How can we use all this nifty brain science to get more results from our marketing? 10 Ways to Use Images In Your Marketing. 1. To make your marketing seem more human, include photographs of the people behind it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 7, 2016
    [Marketing] How B2B Marketers are Handling the Digital Content Overload [Accenture Interview]
    When Accenture published its “Content: The H2O of Marketing” report in February 2016, its statistics showed that the majority of marketers have more digital content at their fingertips than they did two years ago. HOW HAS THE LARGE VOLUME OF CONTENT IMPACTED B2B MARKETERS? IS ALL MARKETING CONTENT TRULY VALUABLE?
  • TONY ZAMBITO  |  MONDAY, MARCH 26, 2012
    [Marketing] Grow SMB Revenues With Buyer-Based Marketing
    This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment.  The U.S. Related articles.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 22, 2014
    [Marketing] Top Marketing Predictions For 2015
    Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2013 Marketing Predictions  included bets that content marketing conversations would mature. My Top Marketing Predictions For 2015. 2015’s Top Marketing Trends.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Marketing] Content Marketing for Engineers
    I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Rick Short (@RickShort21), the Director of Marketing Communications at Indium Corp.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 26, 2015
    [Marketing] Marketers Need to Focus on Prospects' Behaviors, Not Demographics
    Marketing is often about treating the largest groups of prospects and customers the same. According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. This is one of the ways to become a modern marketer. This is how we scale.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Marketing] A solution to the content marketing measurement puzzle
    Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. When people subscribe to your content, they are saying “Please market to me!”
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing] 9 Content Marketing Myths…BUSTED
    It is a universal truth that a company in possession of a marketing budget needs content marketing. 10% of organizations are still holding out on using content to market their products and services. The post 9 Content Marketing Myths…BUSTED appeared first on Marketing Insider Group. Content Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Marketing] Customer Data Platforms Revisited: The Future of Marketing Data
    It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. The diagram labels the Data + Decision combination as a “Marketing Platform”. better marketing attribution.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 24, 2015
    [Marketing] Top Tips for Increasing Marketing Automation ROI
    Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up. But […].
  • SALESPREDICT  |  WEDNESDAY, APRIL 6, 2016
    [Marketing] What is Predictive Marketing?
    Prior to 2011, the term "predictive marketing" had almost. Since then, the search volume and number of online citations for the term have grown rapidly each year; it's now a hot topic within B2B marketing and sales communities. Is predictive marketing new? Modern application of predictive marketing. Public legal records.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 22, 2015
    [Marketing] 10 Marketing Trends That Should Influence Your Content Strategy
    As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Action content marketers should take : As human beings, we are naturally drawn to visuals.
  • THE POINT  |  MONDAY, MAY 11, 2015
    [Marketing] Does Creative Still Matter in B2B Marketing?
    At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. The post Does Creative Still Matter in B2B Marketing?
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Marketing] 9 B2B Marketing (and Life) Lessons from #Inbound15
    What happens when more than 14,000 marketing and sales professionals come together under one roof? Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. Most marketers are faced with the challenge of finding inspiration to push boundaries.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] How Content Marketing Works on Pinterest
    So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? Time-Saving Tips for Social Media Marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 3, 2015
    [Marketing] 2015: The Modern Marketing Year in Review
    It's the time of year where we start looking to the future and planning for what comes next in this ever changing world of modern marketing. Since modern marketers don’t make decisions with their gut, but they do it with data, the synopsis needed to be inspired by a published statistic or data point. No email required.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 6, 2015
    [Marketing] What Makes Effective B2B Content Marketing? [Research]
    55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Content Marketing
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 4, 2016
    [Marketing] Why Manufacturers Need a Multichannel Industrial Marketing Strategy
    Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. Visit my website for more content on industrial marketing.]. This is only a content summary.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Marketing] 5 Behaviors of Successful Modern Marketers
    The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and advise rather than pushy. ClickZ has published it’s own 10 Commandments of Modern Marketing , which offers some sage advice. Modern marketing is about behaviours, not just tactics. Storytelling.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 3, 2016
    [Marketing] 10 Surprising Statistics About Marketing Technology
    With the hot sector of marketing technology becoming better defined, insights are emerging from those using it - and the results are mixed. Marketing technology benefits: hiding in plain sight. As marketing technologists, we can’t ignore these figures. That is nearly two-thirds of those investing in marketing technology.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 14, 2015
    [Marketing] What Is Marketing? [A Rant]
    There I was, minding my own business, resting after completion of a really awesome client workshop on content marketing strategy. And someone asked about my opinion on the difference between marketing and branding. I was directed to read this article, Where Marketing Ends, Branding Begins by the normally salient and on-point Neil Patel.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Marketing] The Real Challenge for B2B Content Marketers
    B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). source ). Only 39% report a lack of budget.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 2, 2014
    [Marketing] 15 Cases of Marketing Innovation [New eBook]
    by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. Modern marketing and sales is an evolving practice that requires a commitment to alignment, process, and adaptation. Here are the winning categories profiled for marketing innovation: Best Alignment of Marketing and Sales. Content is King.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 30, 2015
    [Marketing] The Path to Adaptive Marketing: An Introduction
    If you want proof, a recent myth-busting survey by Aberdeen found that 96% of chief marketing officers (CMOs) are not satisfied with their ability to deliver customer journeys. Another by eConsultancy found that only 12% believe their marketing is real-time enough to keep up with customer needs. Introduction to Adaptive Marketing.
  • ACSELLERANT  |  THURSDAY, JULY 10, 2014
    [Marketing] B2B Marketing Needs Visual Storytellers
    Professional B2B marketers have had to reinvent themselves several times over the past 20 years. The post B2B Marketing Needs Visual Storytellers appeared first on acSellerant Visual Strategies. Business Story Marketing Visual B2B Stories Visual Storytelling SEO) that came with it Then the rise […].
  • ACT-ON  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] 7 Predictions for Email Marketing in 2016
    The marketing year is rapidly drawing to a close. If you could look into a crystal ball and see what will happen in 2016 (President __?), you might not necessarily pick a topic like email marketing to get answers for. Email marketing is headed in several fairly predictable directions. Will email marketers fare better, or worse?
  • BIZNOLOGY  |  THURSDAY, MARCH 14, 2013
    [Marketing] Using Web Analytics and Search Marketing for Better Decision Making
    Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions.  How is your search marketing working? Your analytics are essential to your initial search marketing plan and improvement plans. How leading organizations assess their search marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Marketing] The Most Important B2B Marketing Metrics for CEOs
    Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. On the pipeline? On revenue? Vendors and outsourcers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Marketing] 4 Most Important Traits of Modern Marketers
    Several years ago Eloqua coined the term “Modern Marketer.” ” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge at warp speed, change in the buying process, a more informed and sophisticated buyer and a need to modernize marketing of the past.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Marketing] 7 Content Marketing Mistakes Costing You Time and Money
    Content marketing is getting harder. 76% of B2B marketers and 77% of B2C marketers plan to create more content this year than they did last year. The end of content marketing? Or just the end of bad content marketing? hope what we’re seeing is the end of bad content marketing. Trouble is, it may not work.
  • SALESFUSION  |  WEDNESDAY, MAY 21, 2014
    [Marketing] B2B Marketing Communications
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Communications appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal.
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Marketing] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Long Live Content Marketing by Rebelations.
  • THE POINT  |  FRIDAY, NOVEMBER 20, 2015
    [Marketing] 7 Steps to a Successful Account-Based Marketing (ABM) Strategy
    Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels. – Economic Buyer. – Technical Buyer.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 4, 2016
    [Marketing] 100 Top Digital Marketing Influencers And Brands
    While traditional marketing models are still applicable, marketers today are learning a whole new set of digital marketing skills and strategies to better connect with consumers. It’s no surprise then that digital marketing […]. Content Marketing
  • WEBBIQUITY  |  MONDAY, JULY 1, 2013
    [Marketing] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 6, 2014
    [Marketing] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
    Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? Marketing gives us leads? Sales and Marketing often believe they are working together, but I’ve found collaboration takes more than annual, quarterly or monthly meetings.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 19, 2016
    [Marketing] How Manufacturing Content Marketing Sets the Table for Sales
    They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. Visit my website for more content on industrial marketing.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] Finding profitable marketing niches in unexpected places
    I’d like to tell you a story of a weird way I made the most money in my life and how it relates to marketing strategy today. One of the best jobs I ever had was global marketing director for Alcoa’s packaging division. Finding profitable marketing niches. Marketing maneuverability and big money. Web traffic.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 10, 2015
    [Marketing] Only 55% of Marketers Using Insights from Social Data
    It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. Marketers can also capture huge insights into how people are responding to their competitors and the campaigns they are running.
  • THE POINT  |  TUESDAY, MARCH 3, 2015
    [Marketing] Are Agencies the Future of Marketing Automation?
    It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. Perhaps having agencies run them is the real solution instead.”. But, actually: no.
  • ANNUITAS  |  TUESDAY, JUNE 2, 2015
    [Marketing] 3 Major Marketing Automation Misconceptions
    I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Marketing automation is also not a content generator-. Sounds great, right?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Marketing] Driving Engagement and Conversion with Marketing Apps
    So you’ve bought the latest new marketing roadster with high-tech features. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion. ” —Jessica Davis, Marketing Operations Manager, Avalara.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 11, 2013
    [Marketing] 3 Reasons Why Responsive Email Really Matters to Marketers
    by contributor | Tweet this Today’s guest post comes courtesy of  Richard Hill , VP & Practice Lead, Marketing Automation at Oracle Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Modern Email Design”. Responsive Web Design and Email Marketing. Your emails should, too.
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