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  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 13, 2013
    [Marketing] Common Content Marketing Mistakes To Avoid
    You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But, as with anything, there are the right ways and the wrong ways to do content marketing. Forget it.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 15, 2013
    [Marketing] Marketing Automation's Unhappy Users: Trouble in Paradise?
    'As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 22, 2012
    [Marketing] Marketing Lessons from Chernobyl
    I’ll be speaking about optimization this Wednesday at the Online Marketing Summit conference in Santa Clara, CA. But my imaginary pastry chefs sound a lot like stereotypical marketers: experts in a subjective field where decisions are based on taste, feel, and appearance, and progress comes through intuitive experimentation.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JULY 7, 2011
    [Marketing] Reinventing Marketing at GE
    GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. Marketing as a Function. Principles of Marketing at Work. People.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Marketing] Marketing Automation Trends for 2010
    2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.
  • B2B LEAD BLOG  |  SUNDAY, MARCH 31, 2013
    [Marketing] Marketing & Sales – Rival Houses?
    'Had a wonderful two-hour call last week with an incredible digital marketer as a follow-up to our Data Strategy for Demand Generation webinar (replay goes up today). Maybe this would serve as a helpful icebreaker at your next joint sales and marketing meeting. Marketing and Sales Alignment Recognize anyone?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 10, 2011
    [Marketing] Content Marketing Delivers Lead Insight to Sales
    Content marketing has become indispensable for addressing this changed buyer behavior. That does not mean that content marketing has reduced the role of industrial salespeople to mere order takers. See my earlier post, “Inbound Marketing Must Set the Table for Industrial Sales.”. Content marketing cannot do it all.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 28, 2014
    [Marketing] Marketer’s Guide to Mobile Marketing Orchestration
    'by Kaila Garrison | Tweet this It’s not exactly breaking news that the proliferation of mobile usage among essentially everyone in the free world has forever changed the world of marketing. More tools in the mobile marketing toolbox. There is no shortage of mobile-related tools for marketers to implement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Marketing] 7 Reasons Your Content Marketing Strategy Isn’t Working
    As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  Targeting is a key component of all aspects of marketing, but it’s especially important for content.  This is a guest post by Sarah Goliger, an inbound marketer at HubSpot. Content Marketing content marketing
  • LOOPFUSE  |  WEDNESDAY, AUGUST 7, 2013
    [Marketing] A Marketing Plan for Any Business
    The same holds true for your marketing strategy. This means explicitly stating objectives, metrics, and milestones for your marketing plan and detailing your marketing process. Marketing Plan Outline: Purpose of the Marketing Plan. Is this a monthly, quarterly, or annual marketing plan? Marketing Budget.
  • ACQUIRING MINDS  |  THURSDAY, JUNE 27, 2013
    [Marketing] Marketers are smarter
    'Would have been a great  B2B marketer. It seems to me that B2B marketers are much smarter than 10 years ago. B2B marketers are much better at what they do – showing a higher level of professionalism, more knowledge & agility, better alignment with sales teams and are in tune with customer feedback.
  • VIEWPOINT  |  WEDNESDAY, APRIL 23, 2014
    [Marketing] Sales and Marketing, Stop Blaming, Start Partnering
    'Sales and marketing do get along—in organizations that foster collaboration. By Ginger Conlon, editor-in-chief, Direct Marketing News. Is it really marketing’s fault that sales can’t close deals? Is it the sales team’s fault that marketing collateral goes unused? Choose a point of contention.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 24, 2013
    [Marketing] The 3 Goals For Your Content Marketing
    'What are the goals for your content marketing efforts? But every content marketing program should have the same goals: Reach. The answer is content marketing. reject any notion that content marketing shouldn’t demonstrate a return on investment. Content Marketing The answer may not always be simple. Reach.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Marketing] Sales and Marketing: The technology behind CRM
    However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. Marketing, Sales (and IT) alignment. The role of marketing automation. She mentioned a few areas where MA software can help Marketing: Automatically sending  large quantities of emails.
  • ACQUIRING MINDS  |  THURSDAY, MARCH 28, 2013
    [Marketing] Marketing Velocity & Full-Stack Marketing
    Or would it be preferable to be called a Full-Stack Marketer ? recent post in Geekwire by Marcelo Calbucci talks about the unique skills of a Full-Stack Marketer for tech start-ups. The head of marketing at Uberflip followed with his perspective on  Uberflip’s blog. What defines a start-up, is what defines the marketer.
  • ACQUIRING MINDS  |  THURSDAY, MARCH 28, 2013
    [Marketing] Marketing Velocity & Full-Stack Marketing
    Or would it be preferable to be called a Full-Stack Marketer ? recent post in Geekwire by Marcelo Calbucci talks about the unique skills of a Full-Stack Marketer for tech start-ups. The head of marketing at Uberflip followed with his perspective on  Uberflip’s blog. What defines a start-up, is what defines the marketer.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing] The Marketing Technologist: Time has Come!
    Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Marketing] Taking B2B Marketing Mobile: The Pitfalls and Payback
    Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. Lockwood points out.
  • CROSS-CHANNEL CONVERSATION  |  MONDAY, JUNE 11, 2012
    [Marketing] Integrated Marketing: It’s No Game [Infographic]
    Today’s marketer has the challenge (or opportunity) of reaching their customers through what can seem like an infinite number of marketing channels. Marketers need to put the customer in the driver’s seat, allowing them to choose how and when they wish to receive relevant information and/or [.]. Digital Marketing
  • JUNTA 42  |  THURSDAY, OCTOBER 13, 2011
    [Marketing] Creating a Content Marketing Team and Workflow Plan
    The workshop was based on our new book, Managing Content Marketing. The most compelling part of the workshop (at least according to the participants) was the topic of developing a content marketing team within the marketing department. The Content Marketing Process. The Content Marketing Team. Design approval.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 2, 2012
    [Marketing] How Product Marketing Can Thrive in a Content Marketing World
    by Rob Bois | Tweet this In a prior job, I was responsible for both product marketing and content marketing. How do product marketers stay relevant? Be the Expert on the Market. Sometimes content marketing feels like it’s about everything but the problem your product solves. Partner with Content Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 13, 2012
    [Marketing] 20 Stats Every Modern Marketer Should See
    Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. 51% of B2B marketers currently spend 10% or less of their budget on search. It’s inevitable. It’s for good reason.
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 10, 2010
    [Marketing] B2B Marketing Analytics
    On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. So it’s no wonder that marketers who believe in automation also want to see reports on marketing performance.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 16, 2012
    [Marketing] How to Balance the Content Marketing Equation
    As the person responsible for Eloqua’s content marketing efforts, that’s how I felt when reading Altimeter Group’s latest research: Content: The New Marketing Equation. Culture isn’t limited to the marketing department. Content: The New Marketing Equation. Content Marketing Altimeter Eloqua rebecca lieb Social Media
  • BIZNOLOGY  |  TUESDAY, JANUARY 1, 2013
    [Marketing] 11 digital marketing resolution ideas for ’13
    Blogging Internet Marketing Social Sharing Facebook flipboard Foursquare Google iPad pinterest StumbleUpon twitterI am in the midst of setting up my New Year’s resolutions for 2013. know not everyone does the resolution thing, but almost half of all Americans do. Take what you want and leave the rest. Good luck and Godspeed!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 9 Trends That Will Upset Your Marketing in 2013
    As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. They say the times are changin’ — so should your modern marketing strategy.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 17, 2012
    [Marketing] “How can we create a lot of great marketing content, really fast?”
    Everyone needs more great marketing content to feed sales lead generation campaigns and to Feed the Beast of marketing automation. Content is the fuel of marketing automation. But that created a secondary problem – one eBook was not enough to feed the Beast of marketing automation and satisfy salespeople. Marketin
  • SAZBEAN  |  SATURDAY, JANUARY 4, 2014
    [Marketing] Top Internet Marketing Strategy Links for the Week of December 30, 2013
    Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 7, 2012
    [Marketing] The Content Marketing Bucket List
    Content marketing is a hot topic of discussion in almost every marketing organization. As business buyers and consumers continue to tune out the increasing noise of product promotion from brands, content marketing is being called out as the answer to the declining response rates and increasing costs of outbound marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Marketing] Lead Generation: 2 tips to transform your content marketing
    'Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Tip #1. Develop a highly focused, targeted strategy. Tip #2.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JUNE 2, 2014
    [Marketing] Industrial Marketing for Engaging with Engineers
    'It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. Those two statements are based on my personal experience of working with and marketing to engineers for the past 25+ years. m a Mechanical Engineer myself and passionate about marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Marketing] 20 B2B Marketing Blogs You Need To Read
    When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Content Marketin
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2011
    [Marketing] Email Marketing: Where’s the Innovation?
    Tweet I always look forward to the announcement of the MarketingSherpa Email Marketing Award winners; they’re a great source of inspiration. But honestly, I think B2B marketers might be more disillusioned with the power of email, if the feedback from 1,745 marketing organizations in the 2012 B2B Marketing Benchmark Report is any indication. 
  • B2B MEMES  |  FRIDAY, NOVEMBER 12, 2010
    [Marketing] Content Marketers: Think “Editorial”
    One of the most exciting areas today in the realm of what we used to call publishing is content marketing. A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.” 
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 3, 2011
    [Marketing] How to Do Great Marketing with (Almost) Zero Money
    This post originally ran at SaneraPDC.com as part of March Marketing Madness. Welcome to the 2nd in a series of marketing specific posts for small business owners called March Marketing Madness. He has won awards from Marketing Sherpa and HubSpot and is an in-demand keynote speaker. We co-hosted a big marketing summit.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Marketing] The Future Of Digital Marketing
    In this interview I talk about: Content and data are the future of digital marketing. How Content marketers must be content curators and consumers themselves. The cultural shift required to be successful in content marketing. What are you most excited about in the digital marketing space at the moment? And I disagree.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Marketing] 20 Amazing Examples Of Brand Content Marketing Hubs
    'As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and  marketing inspiration. think it often helps brands who might need that little push into content marketing, to see what others are doing. Amazing B2B Branded Content Marketing Hubs.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Marketing] The State of Marketing Automation 2011
    Yesterday, I had the opportunity to co-present on a webinar with Amanda Batista, from DemandGen Report and Chris Parisi, from Bulldog Solutions, on the State of Marketing Automation in 2011. But more importantly, the crowded space and savvier marketers has forced marketing automation vendors to innovate well and quickly.
  • GREAT B2B MARKETING  |  MONDAY, MAY 6, 2013
    [Marketing] Database Marketing is Alive and Well
    'I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. While the buzz around database marketing has waned, its importance to the B2B marketing community has not. Put real effort into your database marketing efforts.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] 4 Ways of Measuring Marketing ROI
    by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. Let’s take a look at some ways to measure marketing ROI. This isn’t me saying that.
  • CHRIS KOCH  |  FRIDAY, JUNE 11, 2010
    [Marketing] Is lead generation killing marketing?
    This was the gist of a very controversial assertion made by a senior marketer from a very well known B2B technology company during dinner at our ITSMA Marketing Leadership Forum (download highlights from the ITSMA Marketing Leadership Forum) when he said: “An overemphasis on leads is damaging our relationship with sales.”.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 13, 2013
    [Marketing] Worst Marketing Mistake: Features Instead of Benefits
    'English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. The post Worst Marketing Mistake: Features Instead of Benefits appeared first on Sazbean. Marketing Français : Un des pavillons du secteur des fruits et légumes du marché international de Rungis, en France.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 3, 2012
    [Marketing] The Disjointed Problem of Content Marketing
    When I interviewed three top content marketing experts for Marketing Made Simple TV  (Joe Pulizzi, Content Marketing Institute; Jim Burns, Avitage, and Doug Kessler, Velocity Partners UK), one of them, Joe, told me about a big problem he sees, even in large firms. Joe Pulizzi. There’s no common agreement on content.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Marketing] The Most Important B2B Marketing Metrics for CEOs
    'Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. On the pipeline? On revenue? Vendors and outsourcers.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 1, 2012
    [Marketing] What is the Difference Between Email Marketing and Marketing Automation?
    by Dayna Rothman What is the difference between email marketing and marketing automation? We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 5, 2012
    [Marketing] Is Modern Marketing an Art or Science? [Infographic]
    Marketing is a dark art.” I know half my marketing budget isn’t wasted, I just don’t know what half.”. These are common refrains of the marketing world. It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. Is Modern Marketing an Art or Science?
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2011
    [Marketing] Winning Digital Marketing Strategies
    The DigitalMarketingOne.com folks (part of CustomerThink ) brought 15 highly experienced authors together (including yours truly) to produce an eBook titled Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs.  Techniques: content marketing, lead management, revenue performance management and customer marketing.
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Marketing] Content Marketing: Goals, Issues, Strategies
    I’ve been thinking about all this content marketing we’ve been exposed to lately.  Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be. Content Marketing StrategyClients wanted emails and phone calls. 
  • BIZNOLOGY  |  FRIDAY, JANUARY 11, 2013
    [Marketing] Why Marketers Should Fear Mobile Marketing
    Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. Well, it’s a lot less dramatic but just as painful that in mobile marketing there is something that marketers should truly fear. “What?”
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 18, 2011
    [Marketing] B2B and B2C Marketing Automation: Understanding the Differences
    As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JULY 14, 2010
    [Marketing] 5 Email Marketing Thought Leaders
    Wrapping up my series on email marketing I wanted to leave you with my list of individuals who are defining the space with leading edge thinking and practices. Mark Brownlow publishes the Email Marketing Reports , a great collection of email marketing best practices. Simms Jenkins ( @SimmsJenkins ). Tweet This! Digg this!
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 20, 2010
    [Marketing] Evaluating Marketing Automation - 10 Questions To Ask
    The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. 2) What is marketing's service level agreement with the sales team? What mistakes can be avoided? Area code?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Marketing] 10 New Examples of Marketing So Useful, You’d Pay For It
    'Author: Jay Baer Today’s smart marketers are all about helping their audience — not hyping their products. That’s what I mean when I use the term “Youtility” — it’s marketing so useful, people would pay for it. Here are 10 new examples of highly valuable marketing campaigns. Modern Marketin
  • BIZNOLOGY  |  WEDNESDAY, JULY 18, 2012
    [Marketing] 15 experts define Agile Marketing
    The character pictured may or may not be an agile marketer. Faced with all of the changes in marketing over the last few years, marketers have increased pressure to produce results within shorter time frames. As a result, Agile Marketing has come into being. Here is how 15 experts define Agile Marketing. tability.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2011
    [Marketing] Making Your B2B Marketing Footprint [Infographic]
    by TopRank As a marketer, how do you develop a B2B marketing mix that combines strategy, tactics, channels and tools in a way that drives meaningful results for your brand? The truth is that no two marketing approaches are the same. B2B Marketing Infographic b2b marketing Marketing Automation
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Marketing] What is Hubspot? Marketing Automation Software Series
    'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out.
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Marketing] SMS Marketing Trumps Social Media Marketing [Infographic]
    What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitterIt’s unlikely it was above 15%.
  • B2BMARKETINGSMARTS  |  TUESDAY, JULY 27, 2010
    [Marketing] Bad thoughts that block B2B marketing success.
    It occurred to me then that it might be time to share this list of bad thoughts so that other B2B marketers might see the possible error of their ways. They won’t respond to direct mail marketing. With lists like this these, marketers know that they are getting full opt-in. “Our target is IT. Yikes!
  • MARKETING FINGER  |  THURSDAY, JUNE 2, 2011
    [Marketing] Marketing to Influencers [#B2Bchat]
    As marketers, we understand value of word of mouth. In our upcoming episode of #B2Bchat , we’ll look at B2B marketing as it relates to influence and word of mouth. Eastern where we dive into the topic of Marketing to Influencers! b2b marketing #B2Bchat influencer marketing word of mouthQuestions will include: Q.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 29, 2012
    [Marketing] 5 Charts That Could Change Your Email Marketing
    by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. We wanted to package a few of the choicest charts on email marketing here. Meanwhile, the number of marketers taking advantage of the weekends is low. Modern marketers need more. Email marketingIt’s not going anywhere. Well, no.
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Cory Treffiletti, BlueKai’s Marketing SVP: How To Think About Big Data For Marketing [Podcast]
    'Marketing has historically been about a big idea and about creativity, but we’re seeing that shift drastically to accountability in marketing. Marketers are increasingly looking for ways to prove that the dollars. Corporate Marketing Podcasts
  • LEADSLOTH  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] 25 Great B2B Content Marketing Articles
    While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Joe Pulizzi, What is Content Marketing? Michele Linn, A 7-Step Plan for Getting Started with Content Marketing. Doug Kessler, The B2B Content Marketing Workbook. Personas. Content Reuse.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Marketing] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Marketing] The Content Marketing Echo Chamber
    They are content marketing echo chambers.  What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” Do You Hear The Content Marketing Echo Chamber? Content MarketingSocial Media?
  • CONVERSIONATION  |  SATURDAY, AUGUST 13, 2011
    [Marketing] Marketing 3.0: How Marketing Gurus Catch Up With Old Realities
    Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: Marketing 3.0, also known as human-centric marketing (or as I [.]. Marketing theory Opinion human-centric marketing Marketing 3.0 From Products to Customers to the Human Spirit”. Philip Kotler
  • SALES LEAD INSIGHTS  |  MONDAY, OCTOBER 24, 2011
    [Marketing] How to Improve Your Marketing Automation ROI
    Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. Marketing Automation with no/weak processes.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 8, 2013
    [Marketing] The New Rules Of Content Marketing
    'Content Marketing is hot! This has caused a fundamental change in the relationship between buyers and the B2B marketing and sales efforts competing for buyer attention. These changes have re-written the rules of content marketing. Brendan points out: B2B Marketing needs to be about pulling buyers in. Content Marketing
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] Measuring Marketing’s Effectiveness
    And so, we measure everything – campaign effectiveness, brand investments, even the internal operations of the marketing function. But a marketing organization is a complex organism, and can be measured in an infinite number of ways – ways that might be contradictory or misleading. MLC members, read the full case here.
  • CONVERSIONATION  |  WEDNESDAY, JULY 27, 2011
    [Marketing] Word of Mouth Marketing: When a Human Phenomenon Goes Business
    These changes affected the ways businesses can leverage the power of word of mouth for marketing purposes and, vice versa, the impact of word of mouth on businesses. However, the rules of word of mouth marketing have changed and evolved and they continue to evolve. But when do we talk about word of mouth marketing (WOM)? Period.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [Marketing] A Dozen B2B Marketing Mantras for 2012
    The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. Focus on the three marketing measurements that probably matter most to your organization: boosting awareness, generating leads and driving revenue. Technorati Tags: B2B Marketing , Marketing , Marketing Strategy.
  • BIZNOLOGY  |  MONDAY, MARCH 4, 2013
    [Marketing] Search Marketing by the Numbers
    had signed to do a corporate training session on search marketing. They insisted that they didn’t measure any of their marketing and that it wasn’t their responsibility. mean, it wouldn’t have been hard to teach search marketing and just leave out all the number parts. Search marketing, of course.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 1, 2012
    [Marketing] How To Convince Your Boss to Buy Marketing Automation
    Lauren Carlson of Marketing Automation Software Guide  shared this article on marketing automation. by Kim Roman Director of Demand Generation , G5 Search Marketing. Even manufacturing companies are embracing marketing automation software. So, you want to bring marketing automation into your 2012 marketing toolbox?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Marketing] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 24, 2013
    [Marketing] Trends and Predictions On The Future of Content Marketing [Slides]
    The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. Some Content Marketing Trends: Everyone uses content marketing but no one feels they are very good at it.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 10, 2010
    [Marketing] Don't Fix Your Marketing Process
    Marketers need people, processes and technology that allow them to react quickly to new opportunities. Tomorrow’s post will apparently discuss the need to tie marketing efforts to revenue. HOW can marketers adjust their staffing and processes, given the practical constraints of time and budget?
  • LOOPFUSE  |  THURSDAY, NOVEMBER 4, 2010
    [Marketing] B2B Marketing: Where does the Funnel begin?
    In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. It should be made clear to everyone reading, that online B2B Marketing absolutely requires the marrying of inbound marketing and marketing automation data.
  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Marketing] B2B Content Marketing That Drives Results
    'There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven pull marketing strategy that aligns well with important business metrics. Whether
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 12, 2013
    [Marketing] B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising
    'Tweet As marketers, we’ve all heard the buzz about native advertising. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Search engine marketing ads? Question #1.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 19, 2014
    [Marketing] Multichannel Marketing: How zombies invaded a B2B campaign
    This B2B Lead Roundtable Blog post features a segment with Christine Nurnberger, Vice President Marketing, SunGard Availability Services , speaking on how the B2B IT disaster recovery company was able to take advantage of the pop culture zombie trend to create an effective multichannel marketing effort. and 9a.m. on a Sunday morning.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 12, 2009
    [Marketing] Infusionsoft: Impressive Marketing Power for a Very Low Price
    The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. If not, the marketing automation functions in Infusionsoft are worth considering.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] How Dissatisfied CEOs Push Marketers into the Future
    Tweet I feel very fortunate to work with some of the world’s most progressive marketers.  Whether they’re MECLABS Research Partners or attendees at one of our Summits , these marketers are driven to prove to their leadership that their efforts drive a return on investment. The Internet has closed down old-school marketing.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Marketing] The Pros and Cons of Competitive Marketing
    'As a B2B marketing outsource provider, our clients sometimes ask about the advisability of running a competitive marketing campaign. While every situation is different, here are five criteria that indicate a competitive marketing program has a good chance of success. You competitor is better known. You make it easy to switch.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 1, 2013
    [Marketing] A 101 in Marketing Analytics
    You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. This allows marketers to see how effective marketing initiatives.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 10, 2014
    [Marketing] Wynn White, Birst’s Marketing VP: Why Marketing Is Challenged With Understanding Data [Podcast]
    'The age old question is how does an organization cohesively align their marketing and sales departments? The issue that marketing has to face is accountability and signing up for a. The post Wynn White, Birst’s Marketing VP: Why Marketing Is Challenged With Understanding Data [Podcast] appeared first on.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [Marketing] 10 Marketing Trends for 2011
    recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  Given that disclaimer, here’s what I see as the big issues facing marketers next year: Customer engagement is not a passing fad. Marketing analytics are red hot. Social media marketing will mature.
  • ANYTHING GOES MARKETING  |  TUESDAY, JANUARY 26, 2010
    [Marketing] 5 Marketing Automation Email Tips
    Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. While you don’t need a marketing automation tool, these tactics can take a long time to create and execute manually. Personalize the Email Heading. Chad H.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 8, 2012
    [Marketing] The 5 New Must-Have B2B Marketing Skills
    When marketers talk about what’s holding them back – skills. B2B marketing is changing. And lots of modern marketing departments lack the fundamental skills they need to keep and drive real demand. Here are the 5 must-have skills that B2B marketing departments need to build a demand generation machine. Content Marketing.
  • INBLURBS  |  THURSDAY, JULY 5, 2012
    [Marketing] 5 Jobs for Tomorrow’s Marketing Team
    If you want to see the future of marketing, just take a look at recent job postings. Bureau of Labor Statistics expects marketing payrolls to swell by at least 13 percent between 2010 and 2020. This week, I asked more than 30 marketing and recruiting specialists what they see in the industry’s employment future.
  • SAZBEAN  |  MONDAY, MARCH 10, 2014
    [Marketing] The Need for an Internet Marketing Strategy
    'Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. Understanding What to Improve Marketing tactics can always be improved. Marketing Strategy
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 24, 2010
    [Marketing] Monday Marketing Term: Segmentation
    Market segmentation is simply dividing buyers or organizations into groups that share the same needs and demonstrate similar buyer behavior. Market segments are designed to help target different groups with different positioning based on their unique pain points and needs. Tweet This! Share this on LinkedIn. Share this on Facebook.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, NOVEMBER 19, 2009
    [Marketing] Predicting Revenue through the Marketing Funnel
    With a buying funnel modeled from the top of the funnel, however, it is possible to begin understanding whether there is enough in the marketing funnel to support the desired and planned revenue goals. With an 80% acceptance rate, this means marketing needs to create 3125 MQLs.
  • SAZBEAN  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] Give Your Marketing a Chance
    'Crowd down Stockton street (Photo credit: niallkennedy) When you market your business, do you give your tactics enough of a chance to actually succeed? Short-changing your marketing can cause it to fail before you’ve even seen any type of success. Invest Appropriately Marketing isn’t free. Marketing
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Marketing] The 10 Habits of Highly Effective Inbound Marketers
    thought that''d be a nice thing to do for inbound marketers out there -- compile a list of advice from a few coworkers of mine that I think really rock at some of the core components of inbound. asked them to share just one thing that they think makes for a "highly successful" inbound marketer. Inbound Marketing Erik Devaney.
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 9, 2010
    [Marketing] Monday Marketing Term: Workflow
    For marketers a “workflow”is a sequence of steps that are set up to implement specific drip marketing or triggered event marketing campaigns to prospects and customers based upon their previous actions. Simple marketing workflow. Tags: Genius.com Marketing Terms genius.com Marketing Automation Tweet This!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 18, 2014
    [Marketing] Are Millennial Marketers More Analytical?
    'I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority. End of discussion.
  • BIZNOLOGY  |  MONDAY, JUNE 11, 2012
    [Marketing] Content Marketing: It’s Not What You Know, It’s Who You Know
    One of the great keys to success in content marketing is knowing your audience. In last month’s column, we talked about the basics of content marketing. Just about any content marketing discussion starts with the audience. Internet Marketing Content marketingPhoto credit: zoetnet. Know Your Audience.
  • VISIONEDGE  |  MONDAY, APRIL 14, 2014
    [Marketing] Free Benchmarking–Does Your Marketing Measure Up?
    'Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. We know this can be expensive—even a small benchmarking study for marketing typically takes at least $20,000.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Tip: Address Unified Marketing Technology Solutions Now.
    In a previous post , we discussed unifying and imbedding marketing data and analytics into business functions for greater business value. If we take another page from its foundation, it might provide insight on how to currently address broader more dynamic marketing technology solutions. Mike Fuqua. Tweet This! Share this on Facebook.
  • ANYTHING GOES MARKETING  |  THURSDAY, APRIL 11, 2013
    [Marketing] Advocate Marketing: An Introduction
    'Very recently I made the decision to shift to a different aspect of marketing that involves mobilizing your biggest fans or your advocates. This was a bigger shift then I thought it would be after specializing in marketing automation for almost eight years. To summarize this concept of advocate marketing, it.
  • CONVERSIONATION  |  WEDNESDAY, JUNE 8, 2011
    [Marketing] Inbound Marketing versus Outbound Marketing: a Pointless Debate
    Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound&# perspective. Outbound marketing is basically [.]. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketing
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