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  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JANUARY 14, 2011
    [Marketing] Content Marketing: Think Like a Publisher, Act Like an Investor
    Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] Hard Data to Justify Your Marketing Automation Investment
    Summary: So you want some hard numbers to prove the value of marketing automation? client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Here's a bunch. Statistics include: • 16.5%
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MAY 11, 2013
    [Marketing] Are Your Marketing Campaigns Socially Active? [CHART]
    'by Jody Mooney | Tweet this For this week’s chart, took a look at how marketers are using apps in their marketing mix.  Fueling the highest increase in adoption of apps from the Eloqua AppCloud, marketers are engaging their buyers and extending their reach through social networks by adding apps to their landing pages. 
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Marketing] The 2014 Content Marketing Imperative
    78% of CMOs think content is the future of marketing  ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). The answer is easy: content marketing. Content marketing is the process of creating content that our customers actually want or need. Content Marketing InboundWriter ).
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing] Marketing Analytics – Measuring What Matters in B2B
    One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees.  The prioritization of marketing metrics should always be based on your sales model.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Marketing] Creating Engagement in B2B Marketing
    You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity.  Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s Creating Engagement. Measuring Engagement.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 30, 2012
    [Marketing] Three Requirements as Marketers, Agencies and Publishers Converge
    In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 10, 2014
    [Marketing] The Secret Email Marketing Checklist
    'Author: Phillip Chen Marketing is unlike many other functions in one very important way – if you make a mistake, it’s hard to hide.  But among other marketers I feel safe revealing my creation:  my secret email checklist. Every marketer has a checklist, whether or not we make them public. Email Marketing Content.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 2, 2012
    [Marketing] Content Marketing 101
    Fortunately, three of our great guests on Mad Marketing TV  interviewed by me, Jeff Ogden of Find New Customers , are content marketing experts. Using Story-Telling in Content Marketing, with Joe Pulizzi, founder of the Content Marketing Institute. The top performance metric for content marketers is leads.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 24, 2012
    [Marketing] Content Marketing with Blogs: Online Persuasion
    Here’s a quick one minute video promoting my  Content Marketing with Blogs  ebook. Tell me what you think… If you haven’t downloaded it yet, be my guest:  Content Marketing with Blogs… Related posts: Content Marketing with Blogs: New edition. Online Persuasion: What Do Clients Say?
  • LEADSLOTH  |  MONDAY, AUGUST 24, 2009
    [Marketing] 7 Reasons Why Marketing Automation Projects Fail
    Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month.
  • GREAT B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Marketing] 5 Characteristics of a Winning B2B Marketer
    'There are a few characteristics that will help you not only survive, but thrive—regardless of any shifts in the changing marketing landscape. Following are five key characteristics that will separate you, as a winning B2B marketer, from the has-beens and also-rans. Winning B2B Marketer Stops What is Hurting.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 26, 2013
    [Marketing] Storytelling in Industrial Content Marketing
    'If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling
  • CONVERSIONATION  |  SATURDAY, SEPTEMBER 10, 2011
    [Marketing] Content Marketing As A Process: Three Rules Before Starting
    Content marketing is defined as a marketing technique. However, it’s also  a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [Marketing] How B2B Marketers Will Spend Their Budgets in 2014
    'Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Old school marketing continues to decline. Marketing Research Marketing Strategy
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Marketing] Content Marketing for Engineers
    I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Rick Short (@RickShort21), the Director of Marketing Communications at Indium Corp.
  • SOCIAL MARKETING FORUM  |  TUESDAY, MAY 3, 2011
    [Marketing] Marketer’s Important Objectives for Social Media in 2011
    MarketingSherpa has posted an interesting chart derived from a survey of 3,300 marketers asked to indicate their most important social media marketing objectives they hope to achieve in 2011. The question was: What are the most important objectives for your organization’s social marketing program to achieve in 2011?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [Marketing] What Is The Future Of Content Marketing?
    'Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year. What makes Content Marketing World so great?
  • LEAD VIEWS  |  TUESDAY, OCTOBER 30, 2012
    [Marketing] The People Behind Marketing Automation
    Remarkable tools such as marketing automation and CRM. [[ This is a content summary only. B2B marketing B2B Marketing Online CRM CRM Integration Marketing Automation b2b Demand Generation marketing leadership roundtableVisit my website for full links, other content, and more! ]].
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Marketing] Being Honest About Digital Marketing
    Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. To say the least the online marketing landscape is vast and it can be one that creates problems for those trying to optimize their business opportunity using it. I Photo credit: Wikipedia. I’m not either.”
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing] Marketing automation is not marketing strategy
    Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.”  Or, “Once this automation system is installed, it will take our marketing to the next level.”  Marketers sometimes see automation as a silver bullet.  This worries me. 
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketing] New Marketing Automation Report: Venture Funding is Key to Success
    I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. Although the VEST is primarily intended to help people who are buying a marketing automation system, its database also provides a statistical portrait of the industry.
  • CONVERSIONATION  |  THURSDAY, SEPTEMBER 15, 2011
    [Marketing] Great Content Marketing Case: the Vocus Social Media Strategy Tool
    Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusContent is a social object. By that I mean it is defined by what people want and how they interact, not the other way around.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 16, 2013
    [Marketing] Marketing Illuminators Discuss The Future of Marketing
    'by Dayna Rothman This year at Summit we had the privilege to speak with some of the brightest minds in marketing for a great discussion about the future of marketing. The thought leaders included: Chris Heuer , Internet Marketing Expert. Chris Penn , VP of Marketing Technology, SHIFT Communications. Revenue Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Marketing] 5 Behaviors of Successful Modern Marketers
    The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and advise rather than pushy. ClickZ has published it’s own 10 Commandments of Modern Marketing , which offers some sage advice. Modern marketing is about behaviours, not just tactics. Storytelling.
  • MARKETING EDGE  |  FRIDAY, JANUARY 3, 2014
    [Marketing] Marketing Tips for 2014
    'I’ve been at this marketing thing for more than 30 years, and into the social space early on, pre-twiiter, pre-YouTube, and so I don’t get all excited about the latest gadget. Hitting on a single topic in marketing, social media and business communications. So pardon. Quick and to the point.
  • LOOPFUSE  |  WEDNESDAY, AUGUST 7, 2013
    [Marketing] A Marketing Plan for Any Business
    The same holds true for your marketing strategy. This means explicitly stating objectives, metrics, and milestones for your marketing plan and detailing your marketing process. Marketing Plan Outline: Purpose of the Marketing Plan. Is this a monthly, quarterly, or annual marketing plan? Marketing Budget.
  • VIEWPOINT  |  TUESDAY, MAY 20, 2014
    [Marketing] True Marketing Operations: It’s time.
    Yes, we had a CRM system, but Marketing didn’t have an automation system. If yesterday were today, I am sure that John, the CMO, would have a marketing operations manager equal to my sales operations manager. B2B Marketing Marketing Strategy Guest Blogs
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Marketing] Big Data Is Driving Content Marketing Strategy
    Direct Marketer News  reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. ” This puts Marketing in the driver’s seat for helping the business get ahead with strategic customer insights.
  • WRITING ON THE WEB  |  TUESDAY, JULY 12, 2011
    [Marketing] 6 Writing Tips for SEO Friendly Content Marketing
    Business Blog Writing and Content Marketing: Come on, light my fire! About Blogs Content Marketing On Writing Better Online Marketing Attracting Clients blog content blog marketing blog writing business blogging content marketing with blogs online content SEOWriting for the web can be like walking on a tightrope.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 23, 2014
    [Marketing] Does Marketing Have A Marketing Problem?
    'Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. Our customers are tuning out ineffective marketing content. Marketing has a marketing problem.” So what  will  save marketing?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] How to Spark a Romance Between Sales and Marketing
    The same heartbreak often occurs among sales and marketing teams. This Valentine’s Day we have a few tips and tricks to help your sales and marketing departments to fall in love.  For sales and marketing this often means agreeing exactly on what qualifies as a “lead.”. Marketing helps do what they do best – close deals.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 31, 2011
    [Marketing] 10 Marketing Nightmares
    Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Today, we spotlight 10 marketing nightmares – and explain how you can avoid them. Good luck winging it!
  • SOCIAL MARKETING FORUM  |  SATURDAY, AUGUST 18, 2012
    [Marketing] Four Multi-Channel and Touchpoint Marketing Models
    Most marketers are starting to integrate their marketing channels. While in multi-channel marketing the focus is still often on the channels, touchpoint marketing provides alternatives that revolve around individual customer and prospect touchpoints. B2B marketing touchpoint marketing touchpoints
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Marketing] Where’s your marketing plan? The most important marketing tool.
    '“Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. As the Creator and Host of the extremely popular show Marketing Made Simple TV , I get many books sent to me by prospective show guests. How much is your marketing budget? Location.
  • VIEWPOINT  |  TUESDAY, MAY 27, 2014
    [Marketing] Content Marketing is Doomed! (Or, why Las Vegas cookery isn’t all that good anyway)
    'Today''s guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. He is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. B2B Marketing Content Marketing
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing] 33 Stats On The Future of Content Marketing
    'The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 93% of B2B Marketers use content marketing. ~
  • BIZNOLOGY  |  THURSDAY, JANUARY 31, 2013
    [Marketing] Are you mistaking marketing tactics for strategy?
    Diversification (marketing strategy) (Photo credit: Wikipedia). It’s not that he doesn’t care about LinkedIn–far from it–but he is voicing something that is critically important in marketing: understanding the difference between tactics and strategy. ”–what would you say? But that’s the point.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Marketing] 12 B2B Marketing Predictions for 2012
    I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Video will come into its own for B2B marketers in 2012.
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Will Marketing Automation Be Free?
    Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? But the overall impact on the market will be limited.
  • GREAT B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Marketing] B2B Marketing: Know the Trends, Pick the Right Strategy
    'What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Marketing] Inbound Marketing vs Outbound Marketing: The Real Difference
    Outbound marketing is about interruption. Inbound marketing is about discovery. So why is inbound marketing a better way to market? Outbound Marketing Outbound marketing interrupts what you are doing and asks you to change. In inbound marketing, discovering your content is natural. But so what?
  • SAZBEAN  |  FRIDAY, SEPTEMBER 13, 2013
    [Marketing] Worst Marketing Mistake: Features Instead of Benefits
    'English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. The post Worst Marketing Mistake: Features Instead of Benefits appeared first on Sazbean. Marketing Français : Un des pavillons du secteur des fruits et légumes du marché international de Rungis, en France.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Marketing] B2B Marketing Myth-busting, Redux
    B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. . Internet Marketing
  • MARKETING EDGE  |  SATURDAY, AUGUST 7, 2010
    [Marketing] Facebook Marketing Tips – Hungry?
    Hitting on a single topic in marketing, social media and business communications. Facebook Marketing, An Hour A Day is a book by Chris Treadaway and Mari [.]. Tags: market research marketing social media Facebook Facebook advertising Facebook Targeting Quick and to the point.
  • VISIONEDGE  |  TUESDAY, JUNE 10, 2014
    [Marketing] Best-in-Class Marketers Prove They Create Value
    'In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic. Marketing organizations that create value are proactive.  Become a Value Generator.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [Marketing] The Marketing Measurement Checklist [Infographic]
    by Jason Miller Are you measuring your marketing efforts? As marketers in this day and age we should all be aware of the importance and growing pressure to measure and demonstrate marketing’s ROI. But how can marketing efforts be measured, and which are the best metrics to use?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] More B2B Marketing on Mad Marketing TV — The After Party
    After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Buyer personas and the importance of knowing your buyers. Visit [link] to learn more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Marketing] Six hot trends in social influence marketing
    Here are six developments to watch for in the next phase of this fascinating marketing trend: 1) Moving out of the lab. Frankly some of the early marketing efforts have stumbled out of the gate but companies are finding many creative ways to incorporate these algorithms in ways that find new customers and reward passionate brand advocates.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 14, 2012
    [Marketing] 7 Steps to Find Your Content Marketing Sweet Spot
    You are ready to take your content marketing to the next level. Now, you are ready to use content marketing to raise the profile of your company overall. Identifying where to focus your Stage Zero content efforts can be an unnatural process for marketers accustomed to focusing on the buying process. Where do the line up exactly?
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] Making the Transition from Push Marketing to Pull Marketing
    You have no doubt heard of the many benefits of pull marketing, also called inbound marketing. But perhaps you face a common challenge – how to implement pull marketing without disrupting what you are doing with your push marketing model. First, let’s briefly recap the benefits of pull marketing.
  • BIZNOLOGY  |  THURSDAY, APRIL 19, 2012
    [Marketing] Can traditional marketers adjust to digital marketing?
    Sometimes I am making a speech and I realize that I am meeting a lot of traditional marketers–people my age (or even I admit, a little younger) who are trying to make the adjustment to digital. Many areas of life are affected, but marketing is the one I like to talk about most. In 2007, no one was marketing on Facebook.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 1, 2013
    [Marketing] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
    '“Marketing Looks for Mr. Right. CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing. Said another way – Marketing communicates one to many, while sales communicates one to one. Sales looks for Mr. Right Now.” think this is a big mistake.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, AUGUST 30, 2011
    [Marketing] 4 Lies Marketers Tell Themselves
    Marketing’s a complicated business, and, as such, it’s easy to tell ourselves lies – whether we know it or not. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch. 4) Having more data to make decisions will remove the subjectivity from marketing. Got more?
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 9, 2012
    [Marketing] Top Challenges in B2B Content Marketing
    poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing. In his latest vlog, Jeff Ogden (the Fearless Competitor) expands on the top two challenges in content marketing. poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing.
  • LOOPFUSE  |  THURSDAY, NOVEMBER 3, 2011
    [Marketing] 3 Tips for Content Marketing Success
    Now more than ever content plays a dominant role in your marketing plan.  Here a 3 tips for content marketing success that will get you pointed in the right direction: 1.  Don’t send marketing messages. Don’t fall into the trap of thinking that your content is all marketing copy.  Put yourself in their shoes.
  • BIZNOLOGY  |  THURSDAY, MAY 24, 2012
    [Marketing] Agile Marketing
    My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to “Do It Wrong Quickly” in digital marketing.   It sounds odd, but the most successful digital marketers are doing it all wrong. If you think that this could never work at your company, you’re not alone.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 10, 2012
    [Marketing] 6 Marketing Lessons I Learned from Lean Software Geeks
    Marketers rub elbows with CTOs. Hosted by Lean Startup guru, Eric Ries , it was an opportunity to dig out some agile marketing tips from the unexpected source of three software geeks: author Mary Poppendieck , Etsy CEO Chad Dickerson , and Spark59 Founder Ash Maurya. For sales and marketing this is crucial. But they should.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 8, 2013
    [Marketing] The New Rules Of Content Marketing
    'Content Marketing is hot! This has caused a fundamental change in the relationship between buyers and the B2B marketing and sales efforts competing for buyer attention. These changes have re-written the rules of content marketing. Brendan points out: B2B Marketing needs to be about pulling buyers in. Content Marketing
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 13, 2013
    [Marketing] Common Content Marketing Mistakes To Avoid
    You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But, as with anything, there are the right ways and the wrong ways to do content marketing. Forget it.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 15, 2013
    [Marketing] Marketing Automation's Unhappy Users: Trouble in Paradise?
    'As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 22, 2012
    [Marketing] Marketing Lessons from Chernobyl
    I’ll be speaking about optimization this Wednesday at the Online Marketing Summit conference in Santa Clara, CA. But my imaginary pastry chefs sound a lot like stereotypical marketers: experts in a subjective field where decisions are based on taste, feel, and appearance, and progress comes through intuitive experimentation.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JULY 7, 2011
    [Marketing] Reinventing Marketing at GE
    GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. Marketing as a Function. Principles of Marketing at Work. People.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 12, 2012
    [Marketing] How Popular Clichés Apply to B2B Marketing
    Following are a few of my favorites quotes, including their origins and how they apply to today’s marketer. This pretty much describes every new marketing campaign I’ve worked on in the past 25 years. If we consider the competitive world of B2B marketing as a war, you bet this still applies. Marketing Marketing Cliches
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Marketing] Marketing Automation Trends for 2010
    2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Marketing] 7 Reasons Your Content Marketing Strategy Isn’t Working
    As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  Targeting is a key component of all aspects of marketing, but it’s especially important for content.  This is a guest post by Sarah Goliger, an inbound marketer at HubSpot. Content Marketing content marketing
  • B2B LEAD BLOG  |  SUNDAY, MARCH 31, 2013
    [Marketing] Marketing & Sales – Rival Houses?
    'Had a wonderful two-hour call last week with an incredible digital marketer as a follow-up to our Data Strategy for Demand Generation webinar (replay goes up today). Maybe this would serve as a helpful icebreaker at your next joint sales and marketing meeting. Marketing and Sales Alignment Recognize anyone?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 10, 2011
    [Marketing] Content Marketing Delivers Lead Insight to Sales
    Content marketing has become indispensable for addressing this changed buyer behavior. That does not mean that content marketing has reduced the role of industrial salespeople to mere order takers. See my earlier post, “Inbound Marketing Must Set the Table for Industrial Sales.”. Content marketing cannot do it all.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 7, 2012
    [Marketing] The Content Marketing Bucket List
    Content marketing is a hot topic of discussion in almost every marketing organization. As business buyers and consumers continue to tune out the increasing noise of product promotion from brands, content marketing is being called out as the answer to the declining response rates and increasing costs of outbound marketing.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Marketing] B2B Marketing Game Changing Ideas
    There are times when you need a marketing or sales accelerator – something that takes you to an entire new level.  One of the best ways to reinvigorate a flagging B2B marketing program is to find an entirely new audience for you existing products or services.  In other words – stop with the “new message of the month” marketing.
  • ACQUIRING MINDS  |  THURSDAY, JUNE 27, 2013
    [Marketing] Marketers are smarter
    'Would have been a great  B2B marketer. It seems to me that B2B marketers are much smarter than 10 years ago. B2B marketers are much better at what they do – showing a higher level of professionalism, more knowledge & agility, better alignment with sales teams and are in tune with customer feedback.
  • VIEWPOINT  |  WEDNESDAY, APRIL 23, 2014
    [Marketing] Sales and Marketing, Stop Blaming, Start Partnering
    'Sales and marketing do get along—in organizations that foster collaboration. By Ginger Conlon, editor-in-chief, Direct Marketing News. Is it really marketing’s fault that sales can’t close deals? Is it the sales team’s fault that marketing collateral goes unused? Choose a point of contention.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Marketing] Sales and Marketing: The technology behind CRM
    However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. Marketing, Sales (and IT) alignment. The role of marketing automation. She mentioned a few areas where MA software can help Marketing: Automatically sending  large quantities of emails.
  • ACQUIRING MINDS  |  THURSDAY, MARCH 28, 2013
    [Marketing] Marketing Velocity & Full-Stack Marketing
    Or would it be preferable to be called a Full-Stack Marketer ? recent post in Geekwire by Marcelo Calbucci talks about the unique skills of a Full-Stack Marketer for tech start-ups. The head of marketing at Uberflip followed with his perspective on  Uberflip’s blog. What defines a start-up, is what defines the marketer.
  • ACQUIRING MINDS  |  THURSDAY, MARCH 28, 2013
    [Marketing] Marketing Velocity & Full-Stack Marketing
    Or would it be preferable to be called a Full-Stack Marketer ? recent post in Geekwire by Marcelo Calbucci talks about the unique skills of a Full-Stack Marketer for tech start-ups. The head of marketing at Uberflip followed with his perspective on  Uberflip’s blog. What defines a start-up, is what defines the marketer.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 12, 2013
    [Marketing] B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising
    'Tweet As marketers, we’ve all heard the buzz about native advertising. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Search engine marketing ads? Question #1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing] The Marketing Technologist: Time has Come!
    Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 19, 2011
    [Marketing] The Marketing Market: Career and Salary Breakdown for Marketing Professionals [Infographic]
    by Jason Miller Are you curious to know how marketers’ salaries compare? Marketing as a field produces a large range of salaries. While it is considered taboo to discuss salaries in the workplace, it’s quite interesting to compare salaries across industries and the various factors which can affect a marketers’ wages.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 4, 2013
    [Marketing] Book Review: Marketing in the Round
    Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 15, 2013
    [Marketing] Content Marketing Rocks!
    'I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame! While I am humbled by this honor, maybe I should explain: In just under a month, the biggest content marketing conference will descend upon Cleveland, OH – home of the Rock and Roll Hall of Fame. Mildenhall.
  • JUNTA 42  |  THURSDAY, OCTOBER 13, 2011
    [Marketing] Creating a Content Marketing Team and Workflow Plan
    The workshop was based on our new book, Managing Content Marketing. The most compelling part of the workshop (at least according to the participants) was the topic of developing a content marketing team within the marketing department. The Content Marketing Process. The Content Marketing Team. Design approval.
  • CROSS-CHANNEL CONVERSATION  |  MONDAY, JUNE 11, 2012
    [Marketing] Integrated Marketing: It’s No Game [Infographic]
    Today’s marketer has the challenge (or opportunity) of reaching their customers through what can seem like an infinite number of marketing channels. Marketers need to put the customer in the driver’s seat, allowing them to choose how and when they wish to receive relevant information and/or [.]. Digital Marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 28, 2011
    [Marketing] [Interview] Klout & Involver On Influence And Facebook Marketing
    by Jesse Noyes | Tweet this If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Involver is a social media marketing company. The connection between social media influence and Facebook marketing made headlines. What does it offer consumers?
  • SOCIAL MARKETING FORUM  |  THURSDAY, JUNE 2, 2011
    [Marketing] Top Ten Features of Successful Social Media and Email Marketing
    Discover how social media marketing on two of the main social channels shares much in common with email marketing. If you’ve already ‘taken the plunge’, then I hope you will think of some new ideas on how to exploit some email best practice within your social media marketing for Facebook and Twitter.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Marketing] Marketing Automation 101
    Marketing automation technology can help. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation. Marketing Automation Enables Modern Business Processes. Marketing automation helps you achieve success in 4 key ways: 1.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 13, 2012
    [Marketing] 20 Stats Every Modern Marketer Should See
    Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. 51% of B2B marketers currently spend 10% or less of their budget on search. It’s inevitable. It’s for good reason.
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 10, 2010
    [Marketing] B2B Marketing Analytics
    On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. So it’s no wonder that marketers who believe in automation also want to see reports on marketing performance.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 2, 2012
    [Marketing] How Product Marketing Can Thrive in a Content Marketing World
    by Rob Bois | Tweet this In a prior job, I was responsible for both product marketing and content marketing. How do product marketers stay relevant? Be the Expert on the Market. Sometimes content marketing feels like it’s about everything but the problem your product solves. Partner with Content Marketing.
  • CONVERSIONATION  |  FRIDAY, JULY 22, 2011
    [Marketing] Social CRM and Return on Marketing: Customer Life Cycle Value
    No marketing activity is an island. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. It’s important to know your Return On Marketing Investment. Integrated. People-centric.
  • BIZNOLOGY  |  TUESDAY, JANUARY 1, 2013
    [Marketing] 11 digital marketing resolution ideas for ’13
    Blogging Internet Marketing Social Sharing Facebook flipboard Foursquare Google iPad pinterest StumbleUpon twitterI am in the midst of setting up my New Year’s resolutions for 2013. know not everyone does the resolution thing, but almost half of all Americans do. Take what you want and leave the rest. Good luck and Godspeed!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 16, 2012
    [Marketing] How to Balance the Content Marketing Equation
    As the person responsible for Eloqua’s content marketing efforts, that’s how I felt when reading Altimeter Group’s latest research: Content: The New Marketing Equation. Culture isn’t limited to the marketing department. Content: The New Marketing Equation. Content Marketing Altimeter Eloqua rebecca lieb Social Media
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Marketing] 20 B2B Marketing Blogs You Need To Read
    When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Content Marketin
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 17, 2012
    [Marketing] “How can we create a lot of great marketing content, really fast?”
    Everyone needs more great marketing content to feed sales lead generation campaigns and to Feed the Beast of marketing automation. Content is the fuel of marketing automation. But that created a secondary problem – one eBook was not enough to feed the Beast of marketing automation and satisfy salespeople. Marketin
  • SAZBEAN  |  SATURDAY, JANUARY 4, 2014
    [Marketing] Top Internet Marketing Strategy Links for the Week of December 30, 2013
    Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 9 Trends That Will Upset Your Marketing in 2013
    As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. They say the times are changin’ — so should your modern marketing strategy.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Marketing] Lead Generation: 2 tips to transform your content marketing
    'Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Tip #1. Develop a highly focused, targeted strategy. Tip #2.
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 11, 2011
    [Marketing] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
    One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?”  And since each business is unique there isn’t a one-size fits all answer, but there are tips for bootstrapping your Sales and Marketing for a small business.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2011
    [Marketing] Email Marketing: Where’s the Innovation?
    Tweet I always look forward to the announcement of the MarketingSherpa Email Marketing Award winners; they’re a great source of inspiration. But honestly, I think B2B marketers might be more disillusioned with the power of email, if the feedback from 1,745 marketing organizations in the 2012 B2B Marketing Benchmark Report is any indication. 
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Marketing] 5 Insightful B2B Content Marketing Strategy Videos
    Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. Relevance, Resources, Relationships: How to Create a B2B Content Marketing Strategy. Enjoy!
  • MODERN B2B MARKETING  |  MONDAY, MAY 5, 2014
    [Marketing] How to Design a Mobile Marketing App
    like to think about three types of features that can be combined in your mobile marketing app: content , interactions and transactions. Questions about creating a mobile app for your marketing? How to Design a Mobile Marketing App was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
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