BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 28, 2014
[Marketing] The Missing Link Between Media and Marketing
It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 9, 2015
[Marketing] The Best Marketers Know Marketing is an Art AND a Science
cannot tell you how many debates I had in my career with art directors over what's more important: the words or the visual. I had visions of these debates dancing in my head while reading an article published yesterday on AdWeek entitled The Future of Marketing Is Not a Fait Accompli Origins of art vs. science.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, AUGUST 31, 2011
[Marketing] The Most Important Number in B2B Marketing
What does this figure mean for Marketing? 60% doesn’t suggest an organizational overlap with Sales, “territory” grabbing or misalignment in Sales and Marketing incentives. These implications are fundamentals in terms of shaping Marketing’s new role in influencing purchasing decisions.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 1, 2015
[Marketing] Is Data the New Marketing?
I don’t know if it’s just me, but all these global startups seem to go crazy about collecting and leveraging data for their go-to-market. Well, there’s one reason behind it which I call the "90% revolution“ and - spoiler alert - it will probably change the way we go-to-market forever.
LEAD VIEWS | TUESDAY, JANUARY 22, 2013
[Marketing] Consolidations in Marketing Automation Space: Implications for B2B Customers
The marketing automation industry has reached an important inflection point. Before this time, B2B marketers had been underinvesting in technology, though the reasons were manifold (lack of perceived. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 18, 2015
[Marketing] Customer Data Platforms Revisited: The Future of Marketing Data
It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. The diagram labels the Data + Decision combination as a “Marketing Platform”. better marketing attribution.
KOMARKETING ASSOCIATES | WEDNESDAY, NOVEMBER 4, 2015
[Marketing] How Pipeline Marketing is Changing The B2B Marketing Role [Interview]
The “2015 State of Pipeline Marketing” report from Bizible shed light on exactly how B2B marketers are aligning with sales to drive revenue. We had an opportunity to discuss the findings of the piece with Dave Rigotti , the director of marketing at Bizible. Dave Rigotti: “The full report is about the state of content marketing.
LEAD VIEWS | THURSDAY, DECEMBER 20, 2012
[Marketing] 3 Must Dos for Marketers Ahead of the Holidays
B2B marketing B2B Marketing Online Content Marketing Lead Generation Lead Nurturing Marketing ROI b2b blog blog traffic funnel holidays inbound marketing leadsReview the Year Gone By Put. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
BUYEROLOGY | MONDAY, APRIL 16, 2012
[Marketing] Are Your Marketing and Sales Systems Broken?
For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers. We have seen many variations over the past two as these attempts are made. Simply put – in today’s connected buyer world company marketing and sales systems can be broken and out of alignment with buyers.
IT'S ALL ABOUT REVENUE | THURSDAY, APRIL 24, 2014
[Marketing] 4 Steps to Maximize Your Marketing Data
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Maintain Field Completeness. As a marketer, what fields are important to you? Sales and marketing need a plan to align their goals. Follow Cassie on Twitter @cmnh10.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 27, 2015
[Marketing] The State of Digital Marketing 2015
With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 27, 2013
[Marketing] 10 Tips to Help You Become a ‘Superhero’ Marketer
by Amanda Batista | Tweet this In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively. So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 17, 2013
[Marketing] What Is The Future Of Content Marketing?
Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year. What makes Content Marketing World so great?
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 17, 2012
[Marketing] How Social Selling Changes Everything for Marketing
But what does that mean for marketing? In short, social selling is tearing down the wall between sales and marketing. Marketing is being redefined to empower sales in a social selling environment. The result is a more collaborative selling process for sales and marketing, where both teams are focused on the same goals.
B2B LEAD BLOG | MONDAY, MAY 18, 2015
[Marketing] Marketing Funnel Management Best Practices
If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Here are a few best practices to tweak your marketing funnel to […]. Database Marketing Marketing and Sales Funnel Marketing Automation Big Data Marketing data driven marketing marketing insight
INBLURBS | WEDNESDAY, MAY 8, 2013
[Marketing] 42 Profitable Reasons to Consider Inbound Marketing Strategy for Business
The proven and successful inbound marketing strategy is a great way to generate high quality leads. Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers. years of inbound marketing.
LEAD VIEWS | TUESDAY, AUGUST 14, 2012
[Marketing] Marcom Fatigue: Should Marketers Worry?
Consider the multitude of marketing channels a target prospect in the high tech industry faces each day: email, social media (Facebook, Google+, Twitter), corporate (Yammer, Jive, Chatter, Sharepoint), professional (LinkedIn), advertising (Adwords), blogs and phone calls. We may have hit a marketing plateau due to the overload.
GREAT B2B MARKETING | FRIDAY, FEBRUARY 28, 2014
[Marketing] B2B Marketing: Know the Trends, Pick the Right Strategy
What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends.
INDUSTRIAL MARKETING TODAY | MONDAY, OCTOBER 12, 2015
[Marketing] Industrial Marketing Plan: A 3-Phase Approach
As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. This is only a content summary.
CRIMSON MARKETING | MONDAY, APRIL 27, 2015
[Marketing] The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]
As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. 51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. B2B marketers allocate approx. Digital Marketing Infographics
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 6, 2014
[Marketing] The Domino Theory of B2B Content Marketing
That approach works well for the short time someone is engaging your landing page or other marketing medium, but what about longer time horizons common to complex B2B sales? Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. You may also like.
WEBBIQUITY | TUESDAY, JULY 14, 2015
[Marketing] 31 Sensational Social Media Marketing and PR Stats and Facts
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.
B2B MARKETING INSIDER | MONDAY, MAY 5, 2014
[Marketing] Top 50 Content Marketing Thought Leaders
As many of you know, I am a big fan of influencer marketing. I’m pretty sure it isn’t all about Klout scores or follower rankings. One of the topics I am extremely passionate about is content marketing. ” The Top 50 Content Marketing Thought Leaders. Content Marketing #FutureOfMarketing Get to know them.
LEAD VIEWS | TUESDAY, OCTOBER 30, 2012
[Marketing] The People Behind Marketing Automation
Remarkable tools such as marketing automation and CRM. [[ This is a content summary only. B2B marketing B2B Marketing Online CRM CRM Integration Marketing Automation b2b Demand Generation marketing leadership roundtableVisit my website for full links, other content, and more! ]].
WEBBIQUITY | TUESDAY, MARCH 10, 2015
[Marketing] In B2B Marketing, Don’t Forget the Basics
Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. Social media and content marketing are now mainstream. Even mobile marketing is losing its shiny newness. Consider recent research from Chief Marketer (see below). Wearables? The Internet of Things?
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 10, 2015
[Marketing] Only 55% of Marketers Using Insights from Social Data
It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. Marketers can also capture huge insights into how people are responding to their competitors and the campaigns they are running.
LEAD VIEWS | TUESDAY, FEBRUARY 21, 2012
[Marketing] Bridge the gap between Marketing & Sales with Knowledge Management
knowledge management) technologies in three key areas: connecting sales and marketing, fostering innovation, and enabling enterprise Q&A. tools, their marketing and sales departments shared knowledge and information “poorly” or “very poorly.”. Marketing and sales can no longer work in silos. champion.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 2, 2014
[Marketing] 15 Cases of Marketing Innovation [New eBook]
by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. Modern marketing and sales is an evolving practice that requires a commitment to alignment, process, and adaptation. Here are the winning categories profiled for marketing innovation: Best Alignment of Marketing and Sales. Content is King.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 17, 2014
[Marketing] Create Your Own Marketing Luck
Marketing organizations are increasingly being asked to demonstrate accountability and prove substantial contribution to ROI. Here are ways to Create Your Own Marketing Luck : Take these basic tips to help create your own marketing luck: 1. How do you use technology to create your own marketing luck?
LEAD VIEWS | TUESDAY, MAY 22, 2012
[Marketing] What Cloud Computing Means for a Marketer
Cloud computing is a very trendy term nowadays in the marketing world. There are five critical things a marketer needs to understand about cloud computing. Your own marketing organization deploys and manages the solution. B2B marketing B2B Marketing Online Future trends online marketing cloud computing marketer
B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 19, 2011
[Marketing] The two biggest B2B marketing campaign essentials.
Today’s B2B marketing directors have a long list of marketing options from which to choose: automated email marketing, direct mail lead generation, telemarketing, customer profiling, database enhancement, content creation, Web site re-designs, social media initiatives, trade shows, user conferences — the very scope boggles the mind.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 1, 2014
[Marketing] Seven Ugly Truths About Content Marketing
by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation. Content Marketing So where to start?
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 22, 2011
[Marketing] Content Marketing in a Blink: The Content Grid v2 [Infographic]
by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. Because thanks to books like Content Rules by Ann Handley and CC Chapman , resources like The Content Marketing Institute , and blogs like Junta42 by Joe Pulizzi , content marketing is no longer a coltish teenager.
BIZNOLOGY | TUESDAY, FEBRUARY 19, 2013
[Marketing] Mea maxima culpa marketing
This is what I call “ Mea Culpa Marketing.” And when things go even worse than that, I call it “Mea Maxima Culpa Marketing.” It’s right up my alley because they work with brand communication, creative and tech marketing PR/advertising; creative direction and design; and even app dev for web/mobile.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 19, 2012
[Marketing] How Content Marketing Works on Pinterest
So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? Time-Saving Tips for Social Media Marketing.
TYPE A COMMUNICATIONS | TUESDAY, SEPTEMBER 15, 2015
[Marketing] Marketing’s Leadership Role in Driving Revenue
September 15, 2015 Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with. read more.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 8, 2013
[Marketing] 7 Digital marketing trends to embrace NOW
Content marketing or content advertising? This idea of “native advertising” or merging content and advertising is red-hot with vast implications for marketers, content creators and consumers. This trend is going mainstream and I recently visited a major ad agency that had created an influence marketing department.
INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 23, 2012
[Marketing] Content Marketing for Engineers
I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Rick Short (@RickShort21), the Director of Marketing Communications at Indium Corp.
B2B MARKETING INSIDER | MONDAY, FEBRUARY 9, 2015
[Marketing] The Rise Of Emoji Marketing
For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” Oreo launched a mobile marketing campaign in China.
THE POINT | FRIDAY, NOVEMBER 20, 2015
[Marketing] 7 Steps to a Successful Account-Based Marketing (ABM) Strategy
Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels. – Economic Buyer. – Technical Buyer.
THE POINT | MONDAY, MAY 11, 2015
[Marketing] Does Creative Still Matter in B2B Marketing?
At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. The post Does Creative Still Matter in B2B Marketing?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 17, 2015
[Marketing] A new process to quantify content marketing success
“MEASUREMENT” is the number one challenge for almost any marketer today. This post explains an exciting new opportunity for content marketing measurement. content marketing measurement process. This is exactly what we have been looking for – a method to measure and quantify our content marketing efforts.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 24, 2015
[Marketing] Seven fascinating marketing lessons of 2015
2015 is going down in the books as a transformational year for the discipline of marketing. As Tom Webster and I compared notes from our recent journeys we began to see some themes and marketing lessons that we thought would be entertaining and useful to discuss on our podcast. Relationship mode versus sales mode in content marketing.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 18, 2013
[Marketing] Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]
by Amanda Batista | Tweet this The influx of content, information, and education available to consumers is an astounding, evolving issue for marketers. We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success. This isn’t just arts and crafts. This is revenue reality, right?
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 15, 2015
[Marketing] Recapping 2014 in Content Marketing
Content marketing had a huge year! There were lots of content marketing specific events (led by Content Marketing World) and content is being talked about at every marketing event. If you need visual proof, check out the trend for searches involving content marketing below. Content marketing is not rocket science.
WEBBIQUITY | TUESDAY, APRIL 8, 2014
[Marketing] 21 Fantastic Facebook Marketing Guides
marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” What can SMB marketers learn from the biggest brands on Facebook? Many (most?) Hell Yes!
BIZNOLOGY | THURSDAY, MAY 24, 2012
[Marketing] Agile Marketing
My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to “Do It Wrong Quickly” in digital marketing. It sounds odd, but the most successful digital marketers are doing it all wrong. Or your technical team patiently explains how they don’t work that way.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 6, 2015
[Marketing] What Makes Effective B2B Content Marketing? [Research]
55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Content Marketing
B2B MARKETING INSIDER | MONDAY, APRIL 27, 2015
[Marketing] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. include the content marketing tools that allow you to determine which topics are resonating for your audience around those keywords. SEO Assessment.
WEBBIQUITY | TUESDAY, JULY 21, 2015
[Marketing] 17 Excellent Email and Mobile Marketing Stats and Facts
Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. Email Marketing Stats and Facts. 1. Direct Marketing News ). 7.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, SEPTEMBER 9, 2015
[Marketing] A solution to the content marketing measurement puzzle
Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. When people subscribe to your content, they are saying “Please market to me!”
B2B MARKETING INSIDER | FRIDAY, JANUARY 2, 2015
[Marketing] 56 Reasons Why Content Marketing Works
Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 26, 2015
[Marketing] Marketers Need to Focus on Prospects' Behaviors, Not Demographics
Marketing is often about treating the largest groups of prospects and customers the same. According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. This is one of the ways to become a modern marketer. This is how we scale.
B2B LEAD GENERATION BLOG | SUNDAY, OCTOBER 14, 2012
[Marketing] Lead Generation: 81% of marketers use email marketing
Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Email Marketing. Jann Mirchandani, owner and chief marketing officer, Marketing Café, added “This chart is interesting in that it shows which tactics are being used.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 10, 2013
[Marketing] 5 Ways to Boost Your Marketing Accountability and Credibility
Kristine shares some of these learnings in her “Leading in Change” blog series, helping CMOs and marketing operations lead and build data-driven marketing organizations. CMOs face intense pressure to increase the visibility and credibility of marketing especially in today’s drastically changing environment. Read part one here.
LEAD VIEWS | TUESDAY, JUNE 26, 2012
[Marketing] Selling Marketing Automation to the Executive Suite
Obtaining sponsorship and resources to implement (or replace) a marketing automation solution is no easy task. Skepticism about the value of marketing automation. Lack of understanding about marketing automation. Yes, lots of valuable intangibles accrue to intelligent users of marketing automation. What makes them tick?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 29, 2012
[Marketing] The ultimate content marketing challenge
The other day I was a witness to content marketing murder. I was eating breakfast in a hotel dining room which was partially occupied by a BNI networking meeting. local marketing “expert” was describing how he propelled a new dentist’s office to the top of the Google rankings through his content marketing genius.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 22, 2015
[Marketing] 10 Marketing Trends That Should Influence Your Content Strategy
As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Action content marketers should take : As human beings, we are naturally drawn to visuals.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 10, 2014
[Marketing] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
by Sylvia Jensen | Tweet this Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal.
KOMARKETING ASSOCIATES | FRIDAY, JUNE 8, 2012
[Marketing] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.
CONVERSIONATION | WEDNESDAY, SEPTEMBER 17, 2014
[Marketing] Content marketing: a customer-centric manifesto
Content marketing is not an island. It takes a customer-centric and integrated approach to succeed in content marketing. Creating business value through creating customer value using content marketing – and putting […]. Content marketing Customer experience Integrated marketing
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 6, 2012
[Marketing] What’s the Real ROI of Content Marketing?
by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Paid search is largely seen as one of the most effective marketing practices so we did a side-by-side comparison.
B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 15, 2014
[Marketing] The Most Important B2B Marketing Metrics for CEOs
Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. On the pipeline? On revenue? Vendors and outsourcers.
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 2, 2012
[Marketing] 5 Behaviors of Successful Modern Marketers
The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and advise rather than pushy. ClickZ has published it’s own 10 Commandments of Modern Marketing , which offers some sage advice. Modern marketing is about behaviours, not just tactics. Storytelling.
B2B LEAD GENERATION BLOG | MONDAY, JUNE 2, 2014
[Marketing] B2B Content Marketing: Find the bigger story
” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. “If you really want to get into content marketing, you have to realize the golden rule is: Your customers don’t care about you, they don’t care about your products … they want a solution,” he said.
WEBBIQUITY | TUESDAY, APRIL 23, 2013
[Marketing] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Long Live Content Marketing by Rebelations.
LEAD VIEWS | TUESDAY, AUGUST 28, 2012
[Marketing] 7 Habits of Highly Effective Marketers
We want to follow up the recent tribute to Stephen Covey by sharing our thoughts about the 7 habits of highly effective marketers. 1. B2B marketing B2B Sales effective marketers marketers stephen coveyTreat the sales team like family. Generating leads and closing. [[ This is a content summary only.
THE B2B RESEARCH BLOG | MONDAY, MARCH 26, 2012
[Marketing] Email marketing: Overcoming message overload
I’ve always felt my groaning inbox bore testament to the popularity of email marketing. The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique. B2B marcomms Email marketing Marcomms effectiveness researchNow my suspicions are confirmed. .
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 11, 2013
[Marketing] 3 Reasons Why Responsive Email Really Matters to Marketers
by contributor | Tweet this Today’s guest post comes courtesy of Richard Hill , VP & Practice Lead, Marketing Automation at Oracle Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Modern Email Design”. Responsive Web Design and Email Marketing. Your emails should, too.
B2BMARKETINGSMARTS | MONDAY, APRIL 29, 2013
[Marketing] Why B2B marketers must read this book on lead generation.
The title of David Scott’s new book “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI” is a bit misleading. It doesn’t just cover the new rules of lead generation marketing that involve LinkedIn, Twitter and Facebook. Why B2B marketers must read this book on lead generation.
VISIONEDGE | TUESDAY, JUNE 10, 2014
[Marketing] Best-in-Class Marketers Prove They Create Value
In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic. Marketing organizations that create value are proactive. Become a Value Generator.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 23, 2015
[Marketing] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. Who are we speaking to?
KOMARKETING ASSOCIATES | MONDAY, SEPTEMBER 14, 2015
[Marketing] 9 B2B Marketing (and Life) Lessons from #Inbound15
What happens when more than 14,000 marketing and sales professionals come together under one roof? Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. Most marketers are faced with the challenge of finding inspiration to push boundaries.
WEBBIQUITY | WEDNESDAY, JANUARY 2, 2013
[Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?
LEAD VIEWS | FRIDAY, SEPTEMBER 7, 2012
[Marketing] SlideShare for B2B Marketing [INFOGRAPHIC]
Ever used your decks as a content marketing tool? LeadFormix tells you all about why you should use presentations as a content marketing tactic and the best channel. [[ This is a content summary only. Oh so boring, you think? Heck, no. Visit my website for full links, other content, and more! ]].
DIGITAL B2B MARKETING | THURSDAY, APRIL 11, 2013
[Marketing] The Real Challenge for B2B Content Marketers
B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). source ). Only 39% report a lack of budget.
B2B MARKETING INSIDER | FRIDAY, DECEMBER 19, 2014
[Marketing] Content Marketing Trend: “Micro-Content”
Gary Vaynerchuk is a digital marketing legend. Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. These video bloggers have massive followings and use them to market GrapeStory’s clients. Content Marketing By NewsCred contributor, Kylie Jane Wakefield. Vine and GrapeStory.
WEBBIQUITY | MONDAY, JULY 1, 2013
[Marketing] 5 Top Online Marketing Trends for the Rest of 2013
Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 23, 2014
[Marketing] 5 Reasons Your Marketing Can Benefit From Attending Interact 2014
by Amanda Batista | Tweet this It’s time for marketing to take the next step! The wall between B2C and B2B marketing has been torn down. To make this a reality, marketers need better data management, improved cross-channel automation, and richer analysis and reporting. The event is a hub to meet modern marketing mavens!
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 6, 2014
[Marketing] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? Marketing gives us leads? Sales and Marketing often believe they are working together, but I’ve found collaboration takes more than annual, quarterly or monthly meetings.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 28, 2014
[Marketing] The future of digital marketing will be built on fun
I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. So far, we have seen three distinct phases or revolutions of digital marketing. By the way, at the edge of each of these revolutions, life becomes more difficult for marketers.
CONVERSIONATION | FRIDAY, MARCH 30, 2012
[Marketing] Marketers Need Return On Marketing Investment Now
Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. Marketers are uncertain and even scared.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 20, 2014
[Marketing] Introducing: The Modern Marketer’s Guide to Video
by Amanda Batista | Tweet this Video marketing: You know you need it. But for many marketing organizations it’s difficult to strategize. These are pesky words that often seem to crush video marketing dreams. These KPIs – among others – are indicative of prospect interest and the effectiveness of your marketing. Metrics!
INBLURBS | THURSDAY, JULY 5, 2012
[Marketing] 5 Jobs for Tomorrow’s Marketing Team
If you want to see the future of marketing, just take a look at recent job postings. Bureau of Labor Statistics expects marketing payrolls to swell by at least 13 percent between 2010 and 2020. This week, I asked more than 30 marketing and recruiting specialists what they see in the industry’s employment future.
VIEWPOINT | WEDNESDAY, OCTOBER 22, 2014
[Marketing] Top B2B Marketing Blogs: Key Ingredients
What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration. B2B Marketing Guest Blogs Why make the distinction?
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 11, 2015
[Marketing] 4 Most Important Traits of Modern Marketers
Several years ago Eloqua coined the term “Modern Marketer.” ” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge at warp speed, change in the buying process, a more informed and sophisticated buyer and a need to modernize marketing of the past.
CRIMSON MARKETING | MONDAY, AUGUST 17, 2015
[Marketing] How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)
Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations. Marketing Technology Podcasts account-based marketing enterprise marketing lead generation
LEAD VIEWS | FRIDAY, OCTOBER 5, 2012
[Marketing] Sales and Marketing Alignment – Martoons
Sales – Marketing Alignment business cartoons marketing martoons Sales[[ This is a content summary only. Visit my website for full links, other content, and more! ]].
B2B MARKETING INSIDER | MONDAY, APRIL 7, 2014
[Marketing] Content Marketing Must Focus On Customer Value
Most marketers are using content marketing but only one-third think they are effective with it. Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.
B2B MARKETING INSIDER | THURSDAY, AUGUST 8, 2013
[Marketing] The New Rules Of Content Marketing
Content Marketing is hot! This has caused a fundamental change in the relationship between buyers and the B2B marketing and sales efforts competing for buyer attention. These changes have re-written the rules of content marketing. Brendan points out: B2B Marketing needs to be about pulling buyers in. Content Marketing
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 4, 2014
[Marketing] Social advocacy marketing gains legitimacy
Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Propelled by their content and legions of loyal fans, true product advocates are seen as an extremely powerful force for any online marketing mix these days. The conversation has changed. Examples?
ANNUITAS | TUESDAY, JUNE 2, 2015
[Marketing] 3 Major Marketing Automation Misconceptions
I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Marketing automation is also not a content generator-. Sounds great, right?
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 3, 2013
[Marketing] A Look at the Future of Social Marketing Automation
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Nikki Serapio , the Manager of Marketing Community at Oracle. His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies.
CRIMSON MARKETING | THURSDAY, MARCH 5, 2015
[Marketing] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. 1. Struggling to Adapt.
DIGITAL B2B MARKETING | TUESDAY, APRIL 2, 2013
[Marketing] B2B Marketing’s Measurement Problem
It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? The problem doesn’t begin with marketing though. In short, they get the benefit of much of the work your other marketing efforts did. Sweeping up late stage contacts.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 2, 2014
[Marketing] What’s next for digital marketing?
New from The Marketing Companion! One of my favorite activities is thinking and talking about what’s coming next and there is nobody more fun to have that kind of discussion with than Tom Webster as we take on what’s next in digital marketing. Report on the engagement and performance of your content marketing investment.
AD YOUR COMMENT HERE | FRIDAY, DECEMBER 27, 2013
[Marketing] 2014 State of Digital Marketing Infographic
Here’s a good infographic from Webmarketing on what marketers said would be their top digital goals and challenges in the new year. 2014 State of Digital Marketing – An infographic by the team at Webmarketing123. 2013 Digital Marketing And Social Media Highlights [INFOGRAPHIC]. Awesome Digital Marketing Trends In 2014.
B2B LEAD BLOG | SUNDAY, MAY 31, 2015
[Marketing] Expert Interview with Glenn Gow on Marketing Technology
If you want to stay up to date on the latest in Marketing Technology, you’ll want to check in with someone like Crimson Marketing CEO Glenn Gow and his Moneyball for Marketing podcast, on which he interviews the leading marketers in the industry. Marketing Tips marketing marketing insight
LEAD VIEWS | TUESDAY, APRIL 10, 2012
[Marketing] Old CMOs, New CMOs and Broken Marketing Organizations
Our team recently spent time pondering common threads pertaining to broken marketing departments, CMOs who fix (or try to fix) them, and how executives in other functions perceive their performance. Some blog posts and articles from GigaOM , Tippingpoint Labs , and Marketing Week fuelled our discussion of this complex set of issues.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 5, 2015
[Marketing] Four online marketing metrics to obsess about
One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France. Four online marketing metrics So what does matter? It might take years for a business connection to be in a position to hire me for a marketing workshop or a speech. Four online marketing metrics.