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  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 8, 2012
    [Marketing] The 5 New Must-Have B2B Marketing Skills
    When marketers talk about what’s holding them back – skills. B2B marketing is changing. And lots of modern marketing departments lack the fundamental skills they need to keep and drive real demand. Here are the 5 must-have skills that B2B marketing departments need to build a demand generation machine. 1. Social Media.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 2, 2014
    [Marketing] 15 Cases of Marketing Innovation [New eBook]
    by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. Modern marketing and sales is an evolving practice that requires a commitment to alignment, process, and adaptation. Here are the winning categories profiled for marketing innovation: Best Alignment of Marketing and Sales. Content is King.
  • BIZNOLOGY  |  THURSDAY, MARCH 28, 2013
    [Marketing] Push versus Pull Marketing: In B2B, You Need Both
    The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing.  Inbound marketing is all the rage today.  With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 28, 2014
    [Marketing] Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs
    by Amanda Batista | Tweet this Marketing can sometimes feel like cooking for a crowd: You want to serve up the right pairings to ensure that you’re guests feel satisfied, welcomed, and think you’ve got that delicious touch! Good, because today we’re introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs.
  • THE POINT  |  MONDAY, MAY 14, 2012
    [Marketing] New Report Confirms Immaturity of Most Marketing Automation Deployments
    A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] Marketing Automation Simplified [Slide Deck]
    by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare  (also embedded below) for tips on how marketing automation can help your team work smarter, not harder!
  • BIZNOLOGY  |  MONDAY, OCTOBER 28, 2013
    [Marketing] Where to Get an Education in B2B Content Marketing
    I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it.  Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along.  But this is the one to acquire for your marketing library, for two reasons.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Marketing] 23 Outstanding Social Media Marketing Guides
    Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Marketing] The art and science of developing an enterprise content strategy
    A few months ago,  Kevin Green  left his job at a marketing agency to become Executive Director of Marketing, Digital Strategy & Innovation for Dell. Really, I think staying ahead in marketing today is about being adaptive in real time, but not real time in the sense of let’s capitalize on this Super Bowl power outage.
  • INBLURBS  |  FRIDAY, FEBRUARY 11, 2011
    [Marketing] Social Media vs. Traditional Advertising
    How to make the most of inbound marketing. If you’ve been following this blog, or if you have put any time into strategizing your online marketing campaign, you understand the importance of inbound marketing. Do you know the marketing effectiveness of your website? Over 20 million people use Twitter. Keep doing it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Marketing] 10 Strategies to Battle Content Shock
    In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. Content marketing as we know it will not be a sustainable strategy for some businesses, and it will become more difficult and expensive for almost all of us. Think about that for a moment. Human.
  • INBLURBS  |  FRIDAY, MARCH 23, 2012
    [Marketing] How B2B Marketers Can do Social Media Lead Generation the Smart Way
    recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. What sites, tactics and strategies are B2B marketers including in their social media outreach? corporate blog has become the number one content marketing tool for companies. Humanize B2B companies. Establish as thought leader.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Marketing] Creating Engagement in B2B Marketing
    You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity.  Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s Creating Engagement. Measuring Engagement.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Marketing] Where is B2B data-driven marketing headed?
    Data drives B2B marketing today, and it’s a fast-evolving arena.  The rise of the marketing technologist. Fortunately, the young marketers coming into the profession are by now mostly “digital natives,” for whom technology is a given, and not necessarily a special skill set. Real-time marketing gets real. Like this post?
  • INBLURBS  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] Easy tips how to get content for your blog
    Do you know the marketing effectiveness of your website? This is the most asked question executives ask when corporate blogging is mentioned. Blogging is one of the most powerful ways to attract new customers towards a business website, products and services. With blogging businesses can build trust and credibility with their audience.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Marketing] What the growth of inside sales means to B2B marketers
    Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face.  It strikes me that this development bears enormous implications for B2B marketers. Community.  Reasons to call.
  • B2BMARKETINGSMARTS  |  TUESDAY, JULY 27, 2010
    [Marketing] Bad thoughts that block B2B marketing success.
    It occurred to me then that it might be time to share this list of bad thoughts so that other B2B marketers might see the possible error of their ways. They won’t respond to direct mail marketing. With lists like this these, marketers know that they are getting full opt-in. “Our target is IT. Yikes!
  • THE POINT  |  TUESDAY, MARCH 3, 2015
    [Marketing] Are Agencies the Future of Marketing Automation?
    It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. Perhaps having agencies run them is the real solution instead.”. But, actually: no.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing] The State of Content Marketing 2014 [Infographic]
    by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report:  The State of Content Marketing 2014. Today we launch The State of Content Marketing 2014 infographic, which illustrates the report’s interesting pearls of wisdom for marketers. Enjoy! Looking for more?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Marketing] The business case for content marketing consistency
    Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. Content marketing consistency. The post The business case for content marketing consistency appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • CONVERSIONATION  |  SUNDAY, DECEMBER 28, 2014
    [Marketing] Email marketing versus social media – once more
    If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
  • INBLURBS  |  THURSDAY, JULY 28, 2011
    [Marketing] Facebook’s Online Education Center for Businesses
    It has become a powerful part of marketing and communication for major businesses and thousands of small and mi sized businesses as well. B2B and B2C companies profit from it reach and various marketing opportunities. And this is also valid for Facebook marketing. Facebook has over 700 million users worldwide. Facebook Pages.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] 5 Ways to Boost Your Marketing Accountability and Credibility
    Kristine shares some of these learnings in her “Leading in Change” blog series, helping CMOs and marketing operations lead and build data-driven marketing organizations. CMOs face intense pressure to increase the visibility and credibility of marketing especially in today’s drastically changing environment. Read part one here.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 20, 2012
    [Marketing] Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing
    Read the whole press release here. I am excited that we have decided to join forces with Oracle upon closing because we believe that together we can accelerate the pace of modern marketing. Oracle is investing in marketing and in the cloud. But our efforts will be enhanced by the global reach, resources and capabilities of Oracle.
  • VISIONEDGE  |  TUESDAY, APRIL 29, 2014
    [Marketing] Four Models Every Marketer Should Master
    But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage. Mathematical models help us describe and explain a “system,” such as a market segment or ecosystem.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] 12 Quick Content Marketing Tips and Trends
    The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Including hot key words and being snarky (i.e., Email or call at (781) 599 3262 to learn more.
  • INBLURBS  |  TUESDAY, AUGUST 9, 2011
    [Marketing] Is your health care institution prepared to communicate in social media?
    Marketing Takeaway Tipp: Get on social media, there where your audience is. Smart ways for local inbound marketing for restaurants. The study shows that people which are more likely to use social media for health care information research have an average age of 42 and live in households $75,000 annual earnings or more available.
  • B2BMARKETINGSMARTS  |  TUESDAY, APRIL 20, 2010
    [Marketing] My 5 favorite B2B marketing numbers.
    Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. like numbers. didn’t devise these numbers. Waiting 96 hours drops that percentage to the 40s.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JULY 7, 2011
    [Marketing] Reinventing Marketing at GE
    GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. Marketing as a Function. Principles of Marketing at Work. People.
  • LEAD VIEWS  |  TUESDAY, FEBRUARY 21, 2012
    [Marketing] Bridge the gap between Marketing & Sales with Knowledge Management
    knowledge management) technologies in three key areas: connecting sales and marketing, fostering innovation, and enabling enterprise Q&A. tools, their marketing and sales departments shared knowledge and information “poorly” or “very poorly.”. Marketing and sales can no longer work in silos. champion.
  • BUYEROLOGY  |  WEDNESDAY, MAY 2, 2012
    [Marketing] Is Your Organization Likeable? Are You Attracting the Right Buyers?
    While there is much focus given to demand generation, content marketing, lead generation, lead management, and opportunity pipeline management, recent significant changes in buyer behaviors calls for serious examinations of whether organizations are attracting the right buyers.  Sally Field (Image via RottenTomatoes.com). Becoming Likeable.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Marketing] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] Radian6: The End of Marketing Automation?
    Salesforce’s purchase of radian6 raises fascinating, hard questions, way beyond just whether it’s the beginning of the “marketing cloud&#. Marc benioff has predicted the “end of email&# , which may account for why he hasn’t bought an email based marketing company.  movement. Tweet This! Digg this!
  • LEAD VIEWS  |  TUESDAY, MARCH 20, 2012
    [Marketing] Top 5 content marketing mistakes that ruin your marketing efforts
    The whole point of content marketing is to share regularly top-quality, relevant information with prospects and existing customers through various channels. But more often than not, basic guidelines of content marketing are forgotten and rules flouted, undoing the value of the entire effort. To ensure quality, often less is more.
  • BUYEROLOGY  |  FRIDAY, MARCH 9, 2012
    [Marketing] 4 Ways the Power of Buyer Choice Will Transform Business Marketing
    How buyers make choices today, in large part driven by empowering new technologies, will transform how B2B businesses will view buyers as well as redefine what is meant by business marketing.  Reorient From Business Marketing Teams to Buyer Driven Marketing Teams. The single buyer model view narrowly shared across all channels. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 27, 2013
    [Marketing] 10 Tips to Help You Become a ‘Superhero’ Marketer
    by Amanda Batista | Tweet this In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively. So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives.
  • INBLURBS  |  THURSDAY, JUNE 9, 2011
    [Marketing] Small Business SEO Strategies
    The reason why big companies are able to control the search space is because they have significant online marketing budgets. You’ll be able to move your online marketing efforts forwards, without wasting money on SEO that’s simply never going to produce the returns that you’re looking for. Ignore massive corporations!
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] 5 Ways to Deal with Change for Successful Marketing
    Tweet As marketers, we deal with a lot of change. The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change. Your company needs you and your marketing leadership more than ever. Even our customer buying process has changed. But how do we do it?
  • MARKETING GENIUS BLOG  |  TUESDAY, JUNE 28, 2011
    [Marketing] 5 Key Questions for Choosing a Marketing Automation Solution
    As Craig Rosenberg summarizes in this infographic  [link] , the marketing automation space is o n fire. Marketers are literally flooded with options for marketing automation.  So what is the best approach to buying a solution? This is a very basic question and surprisingly few marketers can answer it as well as they should.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Marketing] Six great blogs for B2B Marketers
    In our fast-changing marketing world, a smart B2B practitioner keeps up to date by learning from thought leaders.  And there is no dearth of blogs on B2B marketing.  So I would like to share my favorites, the blogs where I find inspiration, new ideas, and provocative stories to keep the gray matter humming. The Point, by Howard J.
  • INBLURBS  |  SATURDAY, FEBRUARY 9, 2013
    [Marketing] Lead Generation with Inbound Marketing and PPC Advertising done right!
    In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. But to do paid advertisements is no long-lasting and holistic marketing strategy to depend on! The proven and successful inbound marketing strategy is a great way to generate high quality leads. As simple as that!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] Social Media Marketing and Darwin: Evolution or Irrelevance
    Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? Army Chief of Staff.
  • BUYEROLOGY  |  WEDNESDAY, MARCH 21, 2012
    [Marketing] How To Get To Know The New SMB Buyer
    This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . The reality is that the SMB is highly fragmented and consists of many layers of sub-market segments.  © All Rights Reserved Peter Schofield.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Marketing] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., Two factors drive this evolution to “Data Marketing.” Other Data Marketing Advantages.
  • INBLURBS  |  MONDAY, MARCH 7, 2011
    [Marketing] Easy Inbound Marketing for Real Estate Agents
    Here is where inbound marketing comes into place! Inbound marketing is the marketing strategy that focuses on getting found by customers when they are researching for products or services online which you also have to offer. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Analysis.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Marketing] The Message of Google’s New Algorithm: Be Authentic or Else
    For digital marketers, the implications are clear: post a static web site that never changes or self-serving advertising that doesn’t engage users, and you will drop in the search rankings. Check out the job titles: community manager, content strategist, content marketing manager. Photo credit: Wikipedia. But don’t take my word for it.
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Marketing] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Many people still use content marketing without a clear purpose. And the same goes for social media (marketing). Let’s take content marketing, for instance. Brand marketers. Product marketers. Email marketers.
  • WEBBIQUITY  |  MONDAY, DECEMBER 16, 2013
    [Marketing] 12 (of the) Best Content Marketing Infographics of 2013
    Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? What are some of the best tools and resources to help marketers create compelling infographics? Infographics About Content Marketing.
  • INBLURBS  |  THURSDAY, FEBRUARY 24, 2011
    [Marketing] Inbound marketing is not for you if you are not committed
    Inbound marketing can help a business to get seen, get found and to get leads! But inbound marketing is a strategy which requires a lot of work, creativity and focusing on goals. Inbound marketing is the marketing strategy that focuses on getting found by customers. Inbound marketing can help you to: A.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Marketing] Where’s your marketing plan? The most important marketing tool.
    Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. As the Creator and Host of the extremely popular show Marketing Made Simple TV , I get many books sent to me by prospective show guests. How much is your marketing budget? Education.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Marketing] 4 Lessons from Responsive Design for CMOs
    Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #2: Always Be Refining.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 18, 2013
    [Marketing] 5 Ways You Should Be Using Marketing Automation
    by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. billion by 2010, the marketing automation industry is expected to grow to $4.8 What can marketing automation actually do for you as a businessperson, as a company? Great.
  • GREAT B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Marketing] B2B Marketing: Know the Trends, Pick the Right Strategy
    What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 6, 2014
    [Marketing] The Domino Theory of B2B Content Marketing
    That approach works well for the short time someone is engaging your landing page or other marketing medium, but what about longer time horizons common to complex B2B sales? Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. You may also like.
  • THE POINT  |  FRIDAY, AUGUST 22, 2014
    [Marketing] Is Marketing Automation Right for Every Company?
    For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Which begs the question: is marketing automation right for every company?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Marketing] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? How I.T.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 24, 2015
    [Marketing] Three marketing truths for an information dense world
    I recently gave a speech at SXSW about my new book The Content Code  and have been asked by a few people if I could re-cap it in a post. I’d like to cover three big ideas I discussed from my research that I think are essential truths for this new marketing world. 1. The economics of content marketing only derive from content that MOVES.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Marketing] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    It came to me through my subscription because I trust his content enough that I raised my hand and said “market to me Seth.” Perhaps I would have seen it in the quiet blogosphere that existed five years ago, but today even superb content is drowning under the content marketing tsunami. Godin sort of contradicts himself.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 13, 2010
    [Marketing] Email Marketing Experts Expose All (Well, Great Tips Anyway)
    just ripped the cellophane off my newly redesigned DMNews magazine.  I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. DMNews 2010 Essential Guide to Email Marketing. Read more from DMNews on E-mail Marketing.
  • THE EFFECTIVE MARKETER  |  SUNDAY, AUGUST 10, 2014
    [Marketing] What Marketing Org Charts Tell You About The Business
    Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. marketing org chart can give you clues about how a company goes to market. The Right Marketing Structure.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 27, 2012
    [Marketing] 13 Questions Marketing Should Ask the Sales Reps
    by Michael Martin | Tweet this As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you’re going to develop a marketing plan that really pushes sales enablement , you need to talk the sales reps out in the field. How is marketing’s overall communication to the sales team?
  • INBLURBS  |  MONDAY, AUGUST 29, 2011
    [Marketing] Social Media Recruiting for Businesses Made Easy!
    They simply apply their social media marketing and communication tactics to fuel their human resource department with “Job applicant leads”! Marketing takeaway tip: Through right done social media recruiting you increase the quality of applicants. Moreover the most growing group on Facebook is in the age of 55+ years. Job-hunting?
  • LEAD VIEWS  |  TUESDAY, MAY 1, 2012
    [Marketing] Old CMOs, New CMOs and Broken Marketing Organizations – Part 2 of CMO Series
    This is the second of two posts about CMOs and the challenges they face.  In first post, we reviewed our thoughts about how CMOs obtain their jobs; and we posed a question about how to approach that first day in the office.  In this post, we’ll try to answer that question, especially in the context of fixing a broken marketing organization.
  • LEAD VIEWS  |  TUESDAY, MAY 29, 2012
    [Marketing] Should B2B Marketing Be More Visual?
    Marketing has always embraced visual elements, but the information technology revolution has opened a new universe of creative possibilities and distribution channels. YouTube, Tumblr, Pinterest) to underpin marketing strategies. If you’re a B2B marketer and not thinking about these things, please begin immediately.
  • CRIMSON MARKETING  |  MONDAY, JULY 15, 2013
    [Marketing] Content Marketing: Products vs. Services [Infographic]
    Corporate Marketing Other Interesting Topics Product Marketing b2b marketing content marketing marketing concepts marketing message marketing services marketing solutions product marketing targeted marketing ( Matt Mansfield/1000 Content Ideas ).
  • BIZNOLOGY  |  MONDAY, MARCH 4, 2013
    [Marketing] Search Marketing by the Numbers
    definitely had a problem. I had signed to do a corporate training session on search marketing. They insisted that they didn’t measure any of their marketing and that it wasn’t their responsibility. mean, it wouldn’t have been hard to teach search marketing and just leave out all the number parts. ”).
  • INBLURBS  |  MONDAY, MARCH 21, 2011
    [Marketing] The web marketing value of Facebook like Button
    Profits of any company depends on how effectively their products are visible in Internet and how effective are their marketing strategies for getting targeted web traffic from search engines. Social Media buttons like facebook, twitter and linkedIn have huge web marketing value and also play a major role in social media marketing.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 11, 2013
    [Marketing] Traditional Marketing is Alive and Well for Industrial Companies
    Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. Visit my website for more content on industrial marketing.]. This is only a content summary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 14, 2013
    [Marketing] The future of business: Six layers of customer engagement
    There is a whole theory of game science that creates these addictions and it can certainly be applied to marketing. That’s why, increasingly, marketing = math. 2) Not every customer will engage with you on every layer. Related Stories What comes after content marketing? So, let’s change that. The third layer. There is.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 31, 2013
    [Marketing] 9 Marketing Resolutions for 2014
    Now that you’re back at your desk and ready to put 2014 marketing plans to work, here are some inspirational ‘resolutions’ to help you recharge your strategy: Get to know your cohorts. The old ‘work backwards’ approach can help ignite your most creative marketing campaign yet. Start a research-based content marketing program.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Marketing] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    According to  B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America,  the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation. Content Marketing Implementation. Why B2B Companies Use Content Marketing.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] How Content Marketing Works on Pinterest
    So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? Time-Saving Tips for Social Media Marketing.
  • LEAD VIEWS  |  TUESDAY, APRIL 10, 2012
    [Marketing] Old CMOs, New CMOs and Broken Marketing Organizations
    Our team recently spent time pondering common threads pertaining to broken marketing departments, CMOs who fix (or try to fix) them, and how executives in other functions perceive their performance. Some blog posts and articles from GigaOM , Tippingpoint Labs , and Marketing Week fuelled our discussion of this complex set of issues.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 2, 2011
    [Marketing] What Sales Really Needs from Marketing
    Why does sales need help from marketing? Marketing needs to engage prospective buyers, gently nurture them and hand over fully qualified opportunities. Marketing and Sales should work together to create a highly customer focused value proposition. Marketing is best equipped to plan and teach sales. link]. “ Hi Tom.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 20, 2014
    [Marketing] Introducing: The Modern Marketer’s Guide to Video
    by Amanda Batista | Tweet this Video marketing: You know you need it. But for many marketing organizations it’s difficult to strategize. These are pesky words that often seem to crush video marketing dreams. These KPIs – among others – are indicative of prospect interest and the effectiveness of your marketing. Metrics!
  • BUYEROLOGY  |  SUNDAY, MAY 20, 2012
    [Marketing] The State of Buyer Personas 2012
    Buyer personas today are becoming more widely used by marketing and sales organizations than ten years ago.  Understanding about buyer personas and their place in the grander effort of modeling buyers to inform marketing and sales strategies ranges from harmful misperceptions to evolving maturity levels profoundly transforming organizations. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 13, 2014
    [Marketing] Marketing in the Express Lane: 14 Tips From 14 Experts
    by Amanda Batista | Tweet this The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should be leveraging to best serve our audiences. Matt Heinz of Heinz Marketing on getting your process right. Are you marketing in the express lane?
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Marketing] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 16, 2012
    [Marketing] Six ways visual content marketing can blow your mind
    Why the visual marketing is happening (and what it means to you). In the tech and marketing world, it’s infographics and cartoon-based marketing campaigns that get spread just as fanatically. Visual marketing is Jedi-powerful. Visual marketing also means you have to change the way you treat language. Grrrr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 4, 2014
    [Marketing] The 5 hottest marketing jobs in a digital age
    How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes: 1. The next marketer I hire would probably be a statistician. Alternative media.
  • INBLURBS  |  WEDNESDAY, JANUARY 26, 2011
    [Marketing] 5 ways to include your social media to offline marketing
    Offline marketing is the one of toughest jobs in these days because nobody has time to listen to the direct marketing executives and to read advertisements in the newspaper, but everybody spends around 4-5 hours on the social networking websites. Do you know the marketing effectiveness of your website? Tweet this on Twitter!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [Marketing] 5 Problems with B2B Marketing…and How to Fix Them
    B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out.
  • WEBBIQUITY  |  MONDAY, JULY 1, 2013
    [Marketing] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 4, 2013
    [Marketing] CMOs You Should Watch in 2013
    Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Aaron Goldman. Kenshoo.com. SmartBear.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 10, 2013
    [Marketing] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
    by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. One of the many hats marketers should be wearing is the enabler to the sales rep. Pay close attention to your email marketing metrics. Keep content inventoried in a way that works for your sales and marketing teams.
  • INBLURBS  |  WEDNESDAY, JULY 6, 2011
    [Marketing] Facebook Video Calling for Real Time marketing with social media
    With its new Video Calling feature powered by Skype Facebook opens another opportunity for companies to do marketing with social media. With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly! Tweet this on Twitter ! ==.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Marketing] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. In her interview, Ms.
  • FUNNEL FOCUS  |  FRIDAY, FEBRUARY 10, 2012
    [Marketing] Interview: Current Marketing Automation Pricing Trends and the Market Impact
    Jeff Erramouspe, President of Manticore Technology  , and was recently quoted in a DemandGen Report article on the trends around the average selling price of marketing automation solutions and the possible impact for the future of the market.  Are some marketing automation vendors being more aggressive? .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 19, 2012
    [Marketing] How the physics of social media could kill your marketing strategy
    There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. How do we get our marketing message to cut through the infinite information and make it through to a consumer brain — without going broke or having a catastrophic strategic failure?
  • BUYEROLOGY  |  THURSDAY, FEBRUARY 16, 2012
    [Marketing] Slow Death of the Funnel: Why Buyer Choice Matters to Revenue
    B2B marketing and sales is still predominantly tethered to traditional ideas, approaches, and systems that are being dragged into the modern era.  Traditional marketing and sales, oriented towards the funnel, don’t answer these why questions very well.  To get close, it may take years of piling on data after data to get a clue. 
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Marketing] How to Organize a Digital Marketing Team – Lessons from Hubspot
    Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” They’ve grown extemely fast.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Marketing] SEO and Content Marketing: A Love Story
    Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing. Content marketing offers a broader, more complete approach.
  • BIZNOLOGY  |  THURSDAY, JANUARY 31, 2013
    [Marketing] Are you mistaking marketing tactics for strategy?
    Diversification (marketing strategy) (Photo credit: Wikipedia). It’s not that he doesn’t care about LinkedIn–far from it–but he is voicing something that is critically important in marketing: understanding the difference between tactics and strategy. ”–what would you say? But that’s the point.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 15, 2015
    [Marketing] 5 Game Changers Content Marketers Can Steal from House of Cards
    Now, I’m not suggesting that content marketers follow the Underwoods’ lead per se (because that would be nuts), but their brand of “ruthless pragmatism” does deserve to be held under the microscope. Content marketing can (and should) take on a similar long game. Why should not same not be true of content marketing? His advice?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Marketing] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). The wealth of information about content marketing is a true testament to its value in the customer engagement process.
  • INBLURBS  |  WEDNESDAY, MARCH 23, 2011
    [Marketing] Get targeted web traffic for small business marketing
    Likely competition also increased predominantly which is the reason for different marketing strategies coming into picture. This article describes some simple tips to get targeted web traffic for small business marketing. Inbound marketing. Marketing consulting services. Top Resources for targeted web traffic.
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 25, 2010
    [Marketing] Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
    We’ve been talking a lot at SIGMA Marketing Group recently about the end benefit we deliver to our clients.  It’s amazing how many sophisticated marketers don’t really understand how many customers they lose on a regular basis.  About the Author: Martha Bush is SVP of Strategy & Solutions at  SIGMA Marketing Group. Share.
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Marketing] How Performance Marketing Accelerates B-to-B Prospecting
    Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers.  Let’s look at how marketers get value out of this approach to finding new customers.   . Amid much hand-wringing among PR professionals, the model’s strong appeal to marketers is likely to mean continued experimentation.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 30, 2015
    [Marketing] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
    A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users. This suggests that marketers who must prioritize their spending will make other investments first.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, SEPTEMBER 3, 2012
    [Marketing] Moving On: Lessons from the B2B Marketing Trenches
    It was fun to work again as a hands-on marketer. It’s an old saw among direct marketers that the list determines most of your response rate and the offer controls for most of the rest. Again, every marketer knows this, but it’s easy to focus attention on the fascinating and complicated stage progressions (remember all that content?)
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