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  • B2BMARKETINGSMARTS  |  MONDAY, OCTOBER 1, 2012
    [Marketing] B2B marketing’s 10 most common copy mistakes
    Are they savvy marketers who need their work refined? B2B marketing’s 10 most common copy mistakes is a post from: B2BMarketingSmarts. B2B Marketing Messaging Outbound B2B Marketing Web Site Copy B2B Marketing marketing copy Marketing Messaging marketing mistakesAre they clueless?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 16, 2012
    [Marketing] Six ways visual content marketing can blow your mind
    Why the visual marketing is happening (and what it means to you). In the tech and marketing world, it’s infographics and cartoon-based marketing campaigns that get spread just as fanatically. Visual marketing is Jedi-powerful. Visual marketing also means you have to change the way you treat language. Grrrr.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 27, 2013
    [Marketing] 10 Tips to Help You Become a ‘Superhero’ Marketer
    by Amanda Batista | Tweet this In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively. So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, OCTOBER 26, 2011
    [Marketing] 5 Things Marketers Fear the Most
    In honor of that, we’re posting some of marketers’ biggest fears. It means that brand and minor product differentiators fall out a customers’ buying equation, undoing a good deal of the hard work marketers have done to attach non-product factors (for instance, branding or insight/services for B2Bs) into the decision.
  • THE B2B RESEARCH BLOG  |  MONDAY, MARCH 26, 2012
    [Marketing] Email marketing: Overcoming message overload
    I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique.  A business buyer often receives several hundred marketing emails a month.  Second, hook them in. 
  • B2B MARKETING BLOG  |  WEDNESDAY, NOVEMBER 23, 2011
    [Marketing] Ruminations on B2B Social Media Marketing
    While attending last week’s SocialMediaPlus summit in Philadelphia, I ruminated on the following: B2B companies still haven’t grasped the power of social media marketing. Marketing social media Web-centric marketing B2B B2B MarketingFurthermore, about 60 percent of B2B decision makers use social media.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Marketing] The Real Challenge for B2B Content Marketers
    'B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). We said content marketing was cheap.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 23, 2013
    [Marketing] Marketing Innovation Content Chat: It’s All About The Customer
    'What is the future of Marketing Innovation? Businesses will utilize  Big Data Marketing  and the power of all the digital information to create more personalized customer experiences. The topic was the Future of Marketing  and the main theme was that the future of marketing innovation will be all about the customer.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 15, 2011
    [Marketing] Marketers Do a Bad Job Selecting Marketing Automation Systems
    I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. 66% of buyers base their selection process on meetings within marketing. You do also have to wonder how other 34% make a decision if they’re NOT talking to anyone in marketing. To replay the Webinar, click here.)
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Marketing] Marketing Dashboards
    The old adage of “you can’t manage what you can’t measure” is as true in marketing as in any other discipline, but in marketing there is often a challenge of defining what one wants to measure. However, there are a number of key areas of B2B marketing that can be greatly enhanced with dashboards with today’s capabilities.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 13, 2013
    [Marketing] Digital Marketing: B2B marketers can get fresh, new ideas from B2C
    'Tweet Regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people – especially when it comes to digital marketing. This means everything that works for consumer marketers online can also work to optimize business purchases.”. d love to hear about them.
  • LEAD VIEWS  |  TUESDAY, MAY 22, 2012
    [Marketing] What Cloud Computing Means for a Marketer
    Cloud computing is a very trendy term nowadays in the marketing world. There are five critical things a marketer needs to understand about cloud computing. Your own marketing organization deploys and manages the solution. B2B marketing B2B Marketing Online Future trends online marketing cloud computing marketer
  • CK'S B2B BLOG  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences.
    Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. as well as a groundbreaking mobile-marketing guide that aired last week from the team at 360i. Mobile Marketing Opportunities.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 14, 2013
    [Marketing] Big Data For Marketing? It’s All About The Questions
    'Looking into a heavy topic today: Big Data for Marketing. think Big Data for Marketing is more about the questions than the answers. Big Data for Marketing is easy to say but hard to do. So Big Data Marketing Is Like Gold Mining. Prioritization of the marketing goals Big Data can help you accomplish.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 10, 2011
    [Marketing] Principles of Great Content Marketing
    Whether creating a Whitepaper, an eBook, a new Email Marketing campaign, a web page, or any other type of marketing content there are a few basic principles you should follow: Is it simple? Get someone in your office outside the marketing department to read the content you just created. Is it timely? Will it solve a problem?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 18, 2013
    [Marketing] Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]
    'by Amanda Batista | Tweet this The influx of content, information, and education available to consumers is an astounding, evolving issue for marketers. We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success. This isn’t just arts and crafts. This is revenue reality, right?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 12, 2011
    [Marketing] Content – The Biggest Hurdle in Digital Marketing for Manufacturers
    Most manufacturers of industrial products agree that digital marketing is essential for their success now and going forward. Yet, many of these industrial companies are struggling to implement digital marketing because of  lack of relevant content. Existing marketing collateral focuses primarily on the company and its products.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 13, 2012
    [Marketing] The Goal of Marketing – Trust
    We can talk about integrated marketing, social media and content marketing till the cows come home. What marketing is really all about, boiled down to its very essence is this: Earn the Trust of Prospective Buyers. believe when we embrace the need to earn trust, we can re-think how we do marketing in the first place.
  • B2BMARKETINGSMARTS  |  TUESDAY, MAY 29, 2012
    [Marketing] B2B marketing automation is finally integrated.
    You may have heard me shouting with joy recently when I received my latest copy of Deliver Magazine, the marketing magazine put out by the U.S. B2B Marketing Automation Integrated Marketing B2B Marketing Marketing Automation marketing integrationPostal Service. What it reports is that Eloqua, one of [.].
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] Here Are 40 Charts Marketers Can’t Live Without
    Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. For those in the marketing game, data isn’t enough. That’s why we produce a chart every week that modern marketers can easily learn from and use. We need insight. Why the redesign?
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 20, 2012
    [Marketing] 8 More Compelling Infographics About Content Marketing
    Content marketing is argued to be the “heartbeat” of many companies’ marketing efforts, without original intriguing content it is difficult for successful efforts to be delivered by a brand. There are many content marketing related infographics available to aid the understanding of its importance for today’s marketer.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Marketing] The Big Content Marketing Fail: How Much Content Do You Need?
    In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. We would specialize ourselves in online content (no one used the word content marketing yet). Hurray.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Marketing] Marketing Is NOT About Relationships
    You talk about relationships as a marketer. What do businesses really mean when they talk about relationships and what is marketing’s place in those relationships with clients, prospects and the marketplace at large? There are far too many people for marketing to develop meaningful relationships. Develop a relationship.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 28, 2013
    [Marketing] Email Marketing Benchmarks By Industry [CHART]
    We found that Marketers in the Pacific Rim were generally seeing preferable results over their Western hemisphere counterparts. Sign Up now for Chart of the Week  to get a sales and marketing performance snapshot in your inbox every week! The chart of the week team loves requests, so here it is! 
  • BIZNOLOGY  |  THURSDAY, JUNE 7, 2012
    [Marketing] Social listening drives traditional market research
    But some people still don’t believe that social media  can deliver real market research value. If you believe that social media just can’t answer your market research questions, I won’t try to convince you otherwise. Traditional market research works. Photo credit: dmhoro. It’s unprompted.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MAY 7, 2012
    [Marketing] Industrial Content Marketing with Purpose
    In this post, I want to continue with a similar theme and talk about why your content marketing must have a purpose. Manufacturers and industrial companies cannot be content with just publishing content, their content marketing needs to drive the sales process. See Content Marketing: Think Like a Publisher, Act Like an Investor ).
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Marketing] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    'Have you ever faced the Marketing Bridge of Death ? But it also parallels the challenges of working in content marketing , creative, and design – somewhat subjective things which can often be challenged by very senior executives. So we gathered a talented and passionate team to design an amazing marketing campaign. We
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 11, 2013
    [Marketing] Traditional Marketing is Alive and Well for Industrial Companies
    Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. Visit my website for more content on industrial marketing.]. This is only a content summary.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 19, 2013
    [Marketing] Mea maxima culpa marketing
    This is what I call “ Mea Culpa Marketing.” And when things go even worse than that, I call it “Mea Maxima Culpa Marketing.” It’s right up my alley because they work with brand communication, creative and tech marketing PR/advertising; creative direction and design; and even app dev for web/mobile.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 14, 2012
    [Marketing] Lead Generation: 81% of marketers use email marketing
    Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Email Marketing. Jann Mirchandani, owner and chief marketing officer, Marketing Café, added “This chart is interesting in that it shows which tactics are being used.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] Content Marketing: What Matters Most
    In my last post, “Content Marketing’s Dirty Little Secret,” I suggested that most B2B marketers end up sacrificing quality for quantity as they feed the content marketing beast.  Unfortunately, the vast majority of content marketing stops short at these points.  The result?  Let me unpack that.  they don’t matter).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 8, 2013
    [Marketing] 3 Tests Every Marketing Dashboard Must Pass
    by contributor | Tweet this Today’s guest post comes courtesy of Laura Patterson , president and co-founder of VisionEdge Marketing, Inc., At two recent conferences we asked attendees whether they had a marketing dashboard. Provide a direct link between your marketing programs and investments and business results?  
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 26, 2011
    [Marketing] Email Productivity Tips for Marketers
    Those are good, but I’d like to expand a bit on them and also put it in the perspective of a marketing manager. Five Email Productivity Tips for Marketing Managers. Marketing Technology for Workflow and Productivity. A recent article on LifeHacker talks about tips to get faster email responses. Write fewer emails. See below.&#.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 10, 2012
    [Marketing] How Often Should Marketing Send Emails? [CHART]
    Sign Up now for Chart of the Week  to get a sales and marketing performance snapshot in your inbox every week! How Often Should Marketing Send Emails? CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this How much is too much?  looked at the last 6.3
  • LEAD VIEWS  |  TUESDAY, MARCH 20, 2012
    [Marketing] Top 5 content marketing mistakes that ruin your marketing efforts
    The whole point of content marketing is to share regularly top-quality, relevant information with prospects and existing customers through various channels. But more often than not, basic guidelines of content marketing are forgotten and rules flouted, undoing the value of the entire effort. To ensure quality, often less is more.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 11, 2012
    [Marketing] 4 Ways B2B Marketers Can Take Advantage of Instagram
    The truth is Instagram offers a number of effective b2b marketing tactics your brand should be taking advantage of – from raising awareness to engaging prospects and leads. Here we outline 4 ways B2B marketers can use Instagram. Are you using Instagram for your B2B marketing? by Jesse Noyes | Tweet this $1 billion.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, APRIL 10, 2012
    [Marketing] Are You Ready for the Future of Marketing?
    I looked at my marketing text books one last good time – the pages seemed fairly crisp, but most examples cited in the book seemed obsolete. It seemed like between 2008 and now, marketing had undergone a transformation and the textbook couldn’t keep pace with it. The answer to this question lies in the evolving nature of marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2011
    [Marketing] The World’s Best Digital Marketing Campaigns
    Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! If you love marketing as much as I do, you are going to bookmark this one and have a lot of fun with this presentation! If you can’t view this presentation within the blog, click here: The Worl’ds Best Digital Marketing Campaigns.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Marketing] Why Inbound Marketing Will Cost More
    Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. If reports of inbound marketing’s cost effectiveness are wrong, then inbound today may be far more expensive than Hubspot’s research indicates. Inbound and outbound marketing can be substitutes for each other.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Marketing] Five marketing and business lessons from Japan
    met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. attended several meetings and discussions focused on social influence marketing and the interest in this subject and approach is the most sophisticated I have seen.
  • BIZNOLOGY  |  MONDAY, APRIL 1, 2013
    [Marketing] Does brand marketing still matter in the digital age?
    Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. Digital marketing, in fact, is way more about marketing than about digital.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 28, 2011
    [Marketing] Five questions to help you choose your target market
    Today he graciously offers this guest post on choosing the right target markets: A Sales and Marketing Credo: “If you want to sell to me, solve my pain. To market effectively, you need to talk to someone. So what is the best way to pick target markets? Next, evaluate each market against the Market Success Factors.
  • LEAD VIEWS  |  TUESDAY, JULY 10, 2012
    [Marketing] Three Excuses B2B Marketers Should Avoid
    Planning and forecasting are critical skills for B2B marketers. Here are three excuses we think marketers should never use. Good marketers know that refinement through ongoing experimentation is critical for success. Is marketing receiving appropriate feedback about leads that could not be converted? How many tests?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, SEPTEMBER 3, 2012
    [Marketing] Moving On: Lessons from the B2B Marketing Trenches
    It was fun to work again as a hands-on marketer. It’s an old saw among direct marketers that the list determines most of your response rate and the offer controls for most of the rest. I’ve shamelessly stolen this insight from Marketing Experiments , whose methodology I hugely admire and highly recommend.) lots of content.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 25, 2012
    [Marketing] Industrial Marketing Content that Helps Buyers
    It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. Online product configurators.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 24, 2013
    [Marketing] What comes after content marketing? Here are four ideas.
    I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social media marketing , to Coke’s bold vision for a content-based marketing strategy. Are content marketers the new snake oil shills? Radical trust.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 10, 2012
    [Marketing] Why Social Shouldn’t Scare Email Marketers
    When it comes to ROI, email remains a relatively inexpensive, high-return marketing method. by the end of 2011, according to the Direct Marketing Association. The year started out with a lot of predictions talking about the end of email,” said Bill McCloskey, Founder of OnlyInfluencers.com and an expert on email marketing.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 12, 2013
    [Marketing] Industrial Content Marketing’s Impact on Customer Experience
    Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing 'Customer experience — the Holy Grail of customer loyalty and repeat business. Customer experience is [.]. This is only a content summary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Marketing] Why content marketing will make your small business sexy
    I’m even getting inquiries about this supposedly newfangled term: content marketing. Digital online marketing energizes me because I see the endless possibilities and guess what? It all revolves around this soon to be ubiquitous term, content marketing. Content Marketing content marketing craig mcbreenBe human.
  • LEAD VIEWS  |  SATURDAY, AUGUST 4, 2012
    [Marketing] B2B Marketing Automation [INFOGRAPHIC]
    Today as the planet’s foremost sporting event is on we look at what the B2B marketing landscape can imbibe from the spirit of the games. Related posts: What does Big Data mean for marketing? Top Challenges Content Marketers Face There is a whole lot of marketing content out there. feel you should take it seriously.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, DECEMBER 10, 2012
    [Marketing] Are Manufacturers Turning a Deaf Ear to Content Marketing?
    Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. Visit my website for more content on industrial marketing.]. This is only a content summary.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2011
    [Marketing] Content Marketing in a Blink: The Content Grid v2 [Infographic]
    by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. Because thanks to books like Content Rules by Ann Handley and CC Chapman , resources like The Content Marketing Institute , and blogs like Junta42 by Joe Pulizzi , content marketing is no longer a coltish teenager.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2011
    [Marketing] Three Little Marketing Ideas with Big Reach
    How are you thinking small in your content marketing strategy? Content Marketing content marketing sidneyeve matrixBy Sidneyeve Matrix, Contributing {grow} Columnist. Only really awesome content has a chance at capturing eyeballs in our attention economy. But awesomeness isn’t enough. Infographics. Need help with color?
  • LEAD VIEWS  |  TUESDAY, DECEMBER 18, 2012
    [Marketing] Future of Marketing Automation: Grow or Die
    B2B marketing B2B Marketing Online B2B Sales Lead analytics Lead Generation Lead Nurturing Lead Value Marketing Automation app markets b2b marketers campaign management content management CRM david m. raab lead acquisition marketing database raab associates incToday’s post is by David M.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Marketing] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    We have to adjust to the digital age and we have to adjust now, especially in our approach to marketing. Unfortunately, the leadership of a small-to-medium-sized enterprise is typically not qualified to add new marketing professionals to their rosters.  Type of Marketer. 'By Debra Andrews, {grow} Community Member. Positioning.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 27, 2012
    [Marketing] 5 Charts that Say Everything About the Tablet Market
    So if your marketing plan doesn’t account for tablets, you might want to revisit it. We’ve written before about why tablets need to be a part of your marketing plan. But we wanted to share some recent stats that tell you everything about the state of the tablet market. First off, the tablet market continues to grow.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Marketing] How Social Selling Changes Everything for Marketing
    by Jesse Noyes | Tweet this Today’s guest post comes from Ralf VonSosen, who currently leads marketing for LinkedIn’s Sales Solutions business.  But what does that mean for marketing? In short, social selling is tearing down the wall between sales and marketing. We know the backstory all too well. Ralf VonSosen. Relate.
  • LEAD VIEWS  |  TUESDAY, MAY 15, 2012
    [Marketing] What does Big Data mean for marketing?
    Let’s move beyond the hype to understand what this means for marketing. Marketing often had a voracious appetite for anything these initiatives could yield. So what does this mean for marketing? Marketing has always been, to a large extent, data-driven. marketing campaign responses. May be not. social media (e.g.,
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 30, 2012
    [Marketing] Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success
    did weave the slides into a nice little story line – marketers know they need better technology, poor data is the root of their problem, and we know how to solve this – but even that wasn’t enough. ve chosen one of the most popular questions: what are the barriers to marketing technology adoption? Today I’ll do that. Results are below.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 5, 2011
    [Marketing] Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
    B2B Demand Generation | The Move from Outbound (Traditional) to Inbound (New) Marketing. Thanks to the Internet , marketing has evolved. outbound marketing — to learn about new products, because the web has empowered them. Another reason why inbound marketing is winning is because it costs less than traditional marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Marketing] Top Content Marketing Challenges, Benchmarks, and KPIs
    'by Amanda Batista | Tweet this As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies. The survey uncovered many valuable findings to help marketers assess their strategy and performance metrics. Ensuring relevancy of content (30%).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 3, 2013
    [Marketing] 5 Tips for Creating Effective B2B Marketing Videos
    'by contributor | Tweet this Today’s blog post comes courtesy of Phil Donaldson , Director of Marketing at PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. He provides marketing strategy and tactics that drive content marketing programs for companies seeking to provide value to their customers.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, SEPTEMBER 29, 2013
    [Marketing] Priming Industrial Websites for Content Marketing
    Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns 'Many of my industrial clients are starting to plan and budget for 2014. welcome change in these discussions [.].
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2011
    [Marketing] How To Generate ROI (Return On Interesting) With Content Marketing
    Lately I have been having some very passionate discussions about the best place to start in Content Marketing. You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves. What is Audience Marketing? Content MarketingPhoto Source.
  • CONVERSIONATION  |  SUNDAY, SEPTEMBER 25, 2011
    [Marketing] Blogging and Content Marketing: Results Versus Personality
    Blogging Content marketing blogging content marketingA corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. However, the rules and best practices of efficient blogging should not undermine vision and personality. Blogging is a balancing act.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 20, 2014
    [Marketing] Email Marketing: Writing powerful email copy boosts CTR 400%
    'Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI. MarketingSherpa Email Summit 2013 Wrap Up: Top 5 takeaways for email marketers.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JANUARY 24, 2012
    [Marketing] Your Content Marketing Mandate: Just Do It!
    I’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department. Simple Content Marketing Strategy. We don’t have enough time to create content.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 27, 2012
    [Marketing] Digital Marketing Can Increase Industrial Sales
    Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. This has worked great in the past but the Internet and digital marketing have changed how that process works today. See Problem-centric Industrial Marketing ).
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 21, 2010
    [Marketing] Marketing Automation vs. Inbound Marketing
    If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. How manufacturers are marketing today.
  • LEAD VIEWS  |  THURSDAY, OCTOBER 18, 2012
    [Marketing] Marketing Automation Predictions for 2013
    Sirius Decisions’ Six 2013 Predictions for Marketing Automation makes interesting predictions for the marketing automation space in 2013. B2B marketing B2B Sales Future trends Marketing Automation callidus cloud cta buttons dynamic content exacttarget predictions sirius decisionsagree with several of Jay’s points.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Marketing] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 10, 2012
    [Marketing] Content Marketing: 6 Steps To Sell It In [Slides]
    Content Marketing is all about the battle for customer attention. As most marketers try harder and harder to interrupt their audience, smart marketers are using valuable and helpful content to attract the audience of future buyers. Because all marketing is content. Marketing Does Not Equal SPAM. The answer is yes.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 3, 2012
    [Marketing] Deliver Results With A Search-Driven Marketing Plan
    Why should any marketer consider a search-driven marketing plan? Unfortunately, many marketing plans are built with a few minor modifications to the previous year’s plans and some new buzz words added in. search-driven marketing plan is the only way to ensure that your marketing activities are aligned to your audience.
  • ANYTHING GOES MARKETING  |  SUNDAY, DECEMBER 21, 2008
    [Marketing] 10 Tips for Using Twitter And Email Marketing for B2B
    That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. This goes back to being an Eco-Marketer and reusing content that you have.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 20, 2012
    [Marketing] The Future is Solomoco: 5 Predictions for Digital Marketing
    by Sheila Lahar | Tweet this Is the future of digital marketing “solomoco”? At the recent Vocus user conference, I attended a session about the future of digital marketing. Marketers have been hearing a whole lot about mobile and social lately as these channels are growing in significance and influence.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 16, 2013
    [Marketing] 9 Mobile Apps Every B2B Marketer Should Try
    As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Let’s face it: we’re tethered individuals, marketers perhaps even more so. Evernote Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 25, 2012
    [Marketing] Content Marketing strategy: Are you good, fast, or cheap?
    thought of this after reading one of Mark Schaefer ’s posts last month, How the physics of social media is killing your marketing strategy. He is also the author of an upcoming book called “Content Chemistry: The Illustrated Handbook for Content Marketing.” By {grow} Community Member Andy Crestodina. You can choose two.” Tweet.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 24, 2012
    [Marketing] 5 Steps for Creating a Viable Marketing Dashboard
    by Jesse Noyes | Tweet this Today’s guest post comes from Laura Patterson, president and co-founder of VisionEdge Marketing and author of the book “ Metrics In Action: Creating a Performance-Driven Marketing Organization. So, if you have yet to join the marketing accountability bandwagon, it’s probably time.
  • CONVERSIONATION  |  WEDNESDAY, JUNE 1, 2011
    [Marketing] What You Really Must Know To Succeed in Social Media Marketing
    And, yet,  social media marketing is still a very “hot&# topic. Blog Connected marketing Social media marketing social media marketingSocial media and networks have been part of many internet users’s life for the last six to seven years, with services popping up and falling down at an astonishing pace.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 24, 2014
    [Marketing] Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight
    Since I just wrote last Friday about how DMPs integrate with marketing automation to unify customer treatments in Web advertising and direct channels, I’m tempted to just point you to that post for an explanation of how this works and why it matters. BlueKai, on the other hand, is all about the data.
  • THE EFFECTIVE MARKETER  |  TUESDAY, APRIL 10, 2012
    [Marketing] Deconstructing an Email Marketing Campaign
    Although “email marketing” is the name of the game, there are actually many pieces you have to put into play and organize in order to make the most of it. The following is like the anatomy of an email marketing process with the pieces each dissected and analyzed. Anatomy of an Email Marketing Campaign. Right? Well, not so fast.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 12, 2013
    [Marketing] Why research firms are screwing up content marketing
    In our latest Marketing Companion podcast, Tom Webster and I explore some of the implications of this as we look at a case study where Forrester recently skewered Facebook with some provocative, but not necessarily accurate, claims. Data and research are certainly taking on an interesting new role in the field of content marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 6, 2012
    [Marketing] The Hemingway Guide to Content Marketing
    by Jesse Noyes | Tweet this Ernest Hemingway is one of the best writers of all time, but a great content marketer? Still, Hemingway’s writing process reveals great tips for content marketing. Below we suggest some words of wisdom from Hemingway you can apply to your content marketing process. Well, maybe books.) Ezra Pound.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Marketing] The One Thing Every Marketer Must Do
    In marketing, and particularly in B2B marketing where we have fewer sources of reliable information, we are all looking for new opportunities for our business. Do they have experience targeting your audience for similar marketers with similar goals? Strategy advice marketing advice Yes, everything. Everyone has a bias.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 11, 2012
    [Marketing] 8 Questions to Steer Your Marketing Priorities
    So it is with marketing. Too many marketers think they can lead the pack by leveraging the hottest channels, software and platforms. Marketing optimization demands that you know where to find your customers – that you know what they value, where they’re looking, and how they want to buy. Steer Toward Your Customers. she laughs.
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 8, 2010
    [Marketing] B2B Marketing Automation: Here’s My Definition
    How’s this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 16, 2013
    [Marketing] Five ways to help your product market itself online
    If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing  built into products, allowing the code to do some of the advertising work for you. It’s a wired world, so let’s allow our products to help them market themselves!
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 29, 2012
    [Marketing] 44+ Mobile Marketing Statistics for the B2B Internet Marketer
    Should B2B marketers be focused on a mobile marketing initiative? suspect part of that reason is the ever growing list of marketing responsibilities are clients have on their plate, satisfying short and long-term marketing goals. At the end of 2011 there were more than 400 smartphone device types on the market in the U.S.,
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 18, 2013
    [Marketing] Content Marketing best practices – Scaling by Simplifying
    Content Marketing is all the rage in 2013. In fact, they created an awesome Slideshare called “Crap: the Content Marketing Deluge.” But I was also intrigued by a post at the Corporate Executive Board entitled: Scaling by Shrinking: The Best Approach to Content Marketing. Marketing Offer below from them.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 18, 2013
    [Marketing] 5 Ways You Should Be Using Marketing Automation
    by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. billion by 2010, the marketing automation industry is expected to grow to $4.8 What is marketing automation software? ways you should be using marketing automation.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, AUGUST 1, 2012
    [Marketing] Industrial Marketing is not Disconnected Tactics
    Next, they try a series of marketing tactics without a strategy or a plan, hoping something will produce results. When that doesn’t work, they turn to the Internet in search of information on how to do industrial marketing on a shoestring budget. How can industrial marketing remove this disconnect? Measure, refine and repeat.
  • LOOPFUSE  |  MONDAY, FEBRUARY 27, 2012
    [Marketing] The Marketing Technology Landscape [Infographic]
    Trying to get a handle on all the various marketing technologies available out there? This is a great (and thorough) visual landscape of marketing technology vendors. Scott Brinker has laid it out in a logo dense way but seems to make it all fit together nicely over on his Chief Marketing Technologist blog. Nice work Scott!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 17, 2013
    [Marketing] What skills do you need to succeed in marketing?
    And perhaps the bigger question is, exactly what DO you need to learn to succeed in a marketing career today? This is a complex question because marketing as a career discipline has evolved differently than other areas of business. If If you want to aim to land a marketing job, what should you study in college? This puzzled me.
  • WEBBIQUITY  |  MONDAY, JULY 1, 2013
    [Marketing] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.
  • THE EFFECTIVE MARKETER  |  FRIDAY, NOVEMBER 18, 2011
    [Marketing] Content Marketing Starts With Your Brand
    Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. You’re not doing passive marketing anymore, you’re actively seeking out, enticing, educating, and engaging your audience. Content marketing experts tell you to find your voice. Your Brand and Content Marketing.
  • BIZNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Marketing] Twitter Vine in Small Business Marketing
    'With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.  This is great way to market your brand , and not just what you are selling. Content Marketing Internet Marketing Business twitter Twitter Vine Video clip Vine So, how do you get started?  Urban Outfitters.
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [Marketing] B2B Marketers Should Take Another Look at E-Commerce
    commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study.  But with the new functionality now available, just about any business marketer can find ways to reduce selling expense and attract new customers by integrating e-commerce into their go-to-market strategies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Marketing] Why content marketing is a “do-over” for social media
    'My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Marketing] SMS Marketing Trumps Social Media Marketing [Infographic]
    What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitterIt’s unlikely it was above 15%.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 7, 2013
    [Marketing] Customer And Content Are King In The Future of Marketing
    Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. That’s why in this  Future of Marketing  series, we are looking for the guidance and advice from the best minds in our industry.
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