B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 5, 2013
[Marketing] Why Do Content Marketing?
Why do content marketing? I get asked this question all the time. The answer is that you should do it because most of your marketing is getting less effective. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Content Marketing
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 27, 2015
[Marketing] Do People Trump Content in Marketing?
Now if you live in the world of B2B marketing, you have been inundated with statistics for the last four years claiming sales is being disintermediated by today’s empowered buyer, with statistics like “57% of the buying process is complete before a buyer talks to sales” or “70% of the buying process is now digital.”
B2B LEAD BLOG | MONDAY, MAY 18, 2015
[Marketing] Outsmarting Your Competition With Marketing Data
The answer is marketing data. Database Marketing Marketing Tips Big Data Marketing marketing insightWho are your customers? What are their positions within their organizations? What drives them to buy, or not to? How can you know?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 4, 2014
[Marketing] Social advocacy marketing gains legitimacy
Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Propelled by their content and legions of loyal fans, true product advocates are seen as an extremely powerful force for any online marketing mix these days. The conversation has changed. Examples?
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 5, 2015
[Marketing] 5 Ways B2B Organizations Can Incorporate Video Marketing
However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. B2B Online Marketing Blog Content Marketing B2B Marketing content marketing video marketing
BIZNOLOGY | TUESDAY, AUGUST 4, 2015
[Marketing] Your social media marketing automation solution
The post Your social media marketing automation solution appeared first on Biznology. Content Marketing Internet Marketing Social Media Marketing Buffer Facebook GaggleAMP Google Hootsuite linkedin social media socialoomph The Huffington Post twitterSo, social media automation is key. Some say from 9-midnight on Sunday.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 6, 2011
[Marketing] The End of Traditional Marketing
And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. It’s about the death of traditional marketing.
WRITING ON THE WEB | FRIDAY, MAY 15, 2015
[Marketing] SEO and Content Marketing: A Love Story
Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing. Content marketing offers a broader, more complete approach.
ANNUITAS | THURSDAY, AUGUST 20, 2015
[Marketing] Marketing Enablement and The Technology Stack
More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever. The answer came in the form of a great story where a CMO in a meeting stated that they really only used two different technologies on their team – marketing automation and a CRM. It was a lot more than two.
WEBBIQUITY | TUESDAY, JUNE 17, 2014
[Marketing] 14 Brilliant B2B Marketing Strategy Guides
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded?
BIZNOLOGY | FRIDAY, JUNE 26, 2015
[Marketing] Five B2B marketing beliefs and trends debunked
B2B is a market. The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. That’s why market segmentation is the first process needed, and is so critical to achieve marketing and sales success.
LEAD VIEWS | TUESDAY, JANUARY 22, 2013
[Marketing] Consolidations in Marketing Automation Space: Implications for B2B Customers
The marketing automation industry has reached an important inflection point. Before this time, B2B marketers had been underinvesting in technology, though the reasons were manifold (lack of perceived. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 20, 2014
[Marketing] Where’s the Passion in B2B Marketing?
It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. What role does the heart play in our job as marketers? Can you market something without passion and still be successful? Sales and Marketing must work together as one team.
B2B LEAD BLOG | MONDAY, MAY 4, 2015
[Marketing] Is Content Marketing Still Effective for Online Lead Generation?
For the past few years, the buzzword in online lead generation was content marketing. Marketers have blogged about, wrote articles about, developed whitepapers on, and created videos on how to use optimized content to create an inbound marketing engine. Is content marketing […].
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 22, 2015
[Marketing] Using Push Marketing to Create a Cross-Channel Orchestrated Mobile Marketing Experience
A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. However, we're here today to talk using Push Marketing to create a Cross-Channel Orchestrated Mobile Marketing Experience. Deliver personalized marketing experiences.
BIZNOLOGY | THURSDAY, AUGUST 6, 2015
[Marketing] New directions for B2B data-driven marketing
For us B2B marketers, the world is changing about as fast as we can stand. My head spins at the speed with which new tools, applications, and approaches arrive on the scene. But what is on the horizon for data-driven marketing? More power and influence for marketing. Sewell , president of Spear Marketing Group.
VIEWPOINT | WEDNESDAY, APRIL 23, 2014
[Marketing] Sales and Marketing, Stop Blaming, Start Partnering
Sales and marketing do get along—in organizations that foster collaboration. By Ginger Conlon, editor-in-chief, Direct Marketing News. Is it really marketing’s fault that sales can’t close deals? Is it the sales team’s fault that marketing collateral goes unused? Choose a point of contention.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 29, 2012
[Marketing] The ultimate content marketing challenge
The other day I was a witness to content marketing murder. I was eating breakfast in a hotel dining room which was partially occupied by a BNI networking meeting. local marketing “expert” was describing how he propelled a new dentist’s office to the top of the Google rankings through his content marketing genius.
B2B LEAD BLOG | SUNDAY, MAY 31, 2015
[Marketing] Expert Interview with Glenn Gow on Marketing Technology
If you want to stay up to date on the latest in Marketing Technology, you’ll want to check in with someone like Crimson Marketing CEO Glenn Gow and his Moneyball for Marketing podcast, on which he interviews the leading marketers in the industry. Marketing Tips marketing marketing insight
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 26, 2012
[Marketing] 11 Infographics Marketers Should Keep Near Their Desks
For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. 1. The State of Email Marketing. Data is not the sexiest topic for marketers.
CONVERSIONATION | TUESDAY, APRIL 3, 2012
[Marketing] Is Touchpoint Marketing the Only Marketing Left?
Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It just took businesses a very long time to realize it, helped by what we call ‘content marketing’. Content marketing is not the only marketing left.
LEAD VIEWS | TUESDAY, MAY 29, 2012
[Marketing] Should B2B Marketing Be More Visual?
Marketing has always embraced visual elements, but the information technology revolution has opened a new universe of creative possibilities and distribution channels. YouTube, Tumblr, Pinterest) to underpin marketing strategies. If you’re a B2B marketer and not thinking about these things, please begin immediately.
B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 15, 2014
[Marketing] The Most Important B2B Marketing Metrics for CEOs
Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. On the pipeline? On revenue? Vendors and outsourcers.
THE B2B RESEARCH BLOG | MONDAY, MARCH 26, 2012
[Marketing] Email marketing: Overcoming message overload
I’ve always felt my groaning inbox bore testament to the popularity of email marketing. The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique. B2B marcomms Email marketing Marcomms effectiveness researchNow my suspicions are confirmed. .
CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 18, 2015
[Marketing] Customer Data Platforms Revisited: The Future of Marketing Data
It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. The diagram labels the Data + Decision combination as a “Marketing Platform”. better marketing attribution.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 19, 2012
[Marketing] How Content Marketing Works on Pinterest
So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? Time-Saving Tips for Social Media Marketing.
ACQUIRING MINDS | THURSDAY, JUNE 27, 2013
[Marketing] Marketers are smarter
Would have been a great B2B marketer. It seems to me that B2B marketers are much smarter than 10 years ago. B2B marketers are much better at what they do – showing a higher level of professionalism, more knowledge & agility, better alignment with sales teams and are in tune with customer feedback.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 2, 2014
[Marketing] 15 Cases of Marketing Innovation [New eBook]
by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. Modern marketing and sales is an evolving practice that requires a commitment to alignment, process, and adaptation. Here are the winning categories profiled for marketing innovation: Best Alignment of Marketing and Sales. Content is King.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 29, 2012
[Marketing] Changes in B2B Marketing — Mad Marketing TV Ep 13
Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers.
INBLURBS | THURSDAY, JULY 19, 2012
[Marketing] Why marketers Increase their Social Media Marketing Budgets?
Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012. Social Media Infographic.
WEBBIQUITY | TUESDAY, APRIL 8, 2014
[Marketing] 21 Fantastic Facebook Marketing Guides
marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” What can SMB marketers learn from the biggest brands on Facebook? Many (most?) Hell Yes!
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 13, 2015
[Marketing] 10 Great Writing Books & Tools For B2B Content Marketers
Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Being a great writer is a valued skill that now goes beyond teaching in a classroom or being an author in today’s market. Content Marketing Books. Content Marketing Tools. Work Flowy. Mind Maps. Soovle.
B2B MARKETING INSIDER | THURSDAY, JUNE 25, 2015
[Marketing] Content Marketing That Converts
How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them. . Marketing has a marketing problem.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 10, 2015
[Marketing] The seedy underbelly of advocate marketing
Advocate marketing is getting a bit … prickly. While there are undoubtedly some wonderful programs out there, and many brands are doing it well, there is a rising tide of weird stuff going on in the influencer space, as we explore on the latest episode of The Marketing Companion. The advantages of advocate marketing.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 11, 2013
[Marketing] Marketing Analytics: 3 steps to help Sales and Marketing improve productivity
Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. Which ones were accepted by Sales.
BIZNOLOGY | THURSDAY, JANUARY 31, 2013
[Marketing] Are you mistaking marketing tactics for strategy?
Diversification (marketing strategy) (Photo credit: Wikipedia). It’s not that he doesn’t care about LinkedIn–far from it–but he is voicing something that is critically important in marketing: understanding the difference between tactics and strategy. ”–what would you say? But that’s the point.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 28, 2014
[Marketing] The future of digital marketing will be built on fun
I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. So far, we have seen three distinct phases or revolutions of digital marketing. By the way, at the edge of each of these revolutions, life becomes more difficult for marketers.
B2B LEAD GENERATION BLOG | MONDAY, JUNE 2, 2014
[Marketing] B2B Content Marketing: Find the bigger story
” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. “If you really want to get into content marketing, you have to realize the golden rule is: Your customers don’t care about you, they don’t care about your products … they want a solution,” he said.
KOMARKETING ASSOCIATES | FRIDAY, JUNE 8, 2012
[Marketing] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 19, 2010
[Marketing] The 4 C’s of B2B Marketing
We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix. The term “marketing mix became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Product. Price. Placement. Promotion.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 23, 2015
[Marketing] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. Who are we speaking to?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 5, 2015
[Marketing] Four online marketing metrics to obsess about
One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France. Four online marketing metrics So what does matter? It might take years for a business connection to be in a position to hire me for a marketing workshop or a speech. Four online marketing metrics.
B2B LEAD GENERATION BLOG | MONDAY, JUNE 9, 2014
[Marketing] Lead Generation: 2 tips to transform your content marketing
Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Tip #1. Develop a highly focused, targeted strategy. Tip #2.
VIEWPOINT | WEDNESDAY, OCTOBER 22, 2014
[Marketing] Top B2B Marketing Blogs: Key Ingredients
What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration. B2B Marketing Guest Blogs Why make the distinction?
BIZNOLOGY | THURSDAY, FEBRUARY 12, 2015
[Marketing] Content marketing personalization: know your audience
Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Sadly, it is frequently overlooked by marketers in their rush to get the word out. Effective marketing is on the other. Content Marketing audience marketing Content marketing voc research
WEBBIQUITY | WEDNESDAY, DECEMBER 11, 2013
[Marketing] 18 of the Best Content Marketing Strategy Guides of 2013
Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 18, 2013
[Marketing] Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]
by Amanda Batista | Tweet this The influx of content, information, and education available to consumers is an astounding, evolving issue for marketers. We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success. This isn’t just arts and crafts. This is revenue reality, right?
PUZZLE MARKETER | FRIDAY, AUGUST 17, 2012
[Marketing] Interesting Marketing Trends of Small Businesses [Infographic]
What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance.
WEBBIQUITY | TUESDAY, MARCH 10, 2015
[Marketing] In B2B Marketing, Don’t Forget the Basics
Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. Social media and content marketing are now mainstream. Even mobile marketing is losing its shiny newness. Consider recent research from Chief Marketer (see below). Wearables? The Internet of Things?
WEBBIQUITY | MONDAY, JULY 29, 2013
[Marketing] How to Measure Content Marketing Success
With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? Content Marketing Social Media Marketing Web Presence Optimization ” but also “how are we doing compared to our competitors?” What are your takeaways?
B2B MARKETING INSIDER | THURSDAY, DECEMBER 5, 2013
[Marketing] The 2014 Content Marketing Imperative
78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). The answer is easy: content marketing. Content marketing is the process of creating content that our customers actually want or need. Content Marketing InboundWriter ).
B2B MARKETING INSIDER | WEDNESDAY, MAY 7, 2014
[Marketing] The Future Of Digital Marketing
In this interview I talk about: Content and data are the future of digital marketing. How Content marketers must be content curators and consumers themselves. The cultural shift required to be successful in content marketing. What are you most excited about in the digital marketing space at the moment? And I disagree.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, AUGUST 26, 2014
[Marketing] 7 Skills New Marketers Need to Succeed
Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing. Innovation Marketing Personal Branding
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 24, 2014
[Marketing] Email Marketing: Do you test your legacy marketing?
Tweet Change can be tough, especially if your organization is entrenched in legacy marketing. call it legacy marketing because it’s marketing on autopilot, a pandemic of “we do it this way because we’ve always done it this way” thinking that is likely leaving a lot of ROI on the table. Test your way out of legacy marketing.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 12, 2014
[Marketing] Common Concerns With Marketing Automation: Where Do You Rank?
Jennifer merges theoretical planning with hands-on experience as a marketing automation expert focusing on lead scoring, closed loop reporting and advanced segmentation. Follow You might have seen the most recent survey by the B2B Technology Marketing Community , which highlighted usage of marketing automation. Size matters.
BIZNOLOGY | MONDAY, MARCH 4, 2013
[Marketing] Search Marketing by the Numbers
definitely had a problem. I had signed to do a corporate training session on search marketing. They insisted that they didn’t measure any of their marketing and that it wasn’t their responsibility. mean, it wouldn’t have been hard to teach search marketing and just leave out all the number parts. ”).
WRITING ON THE WEB | WEDNESDAY, APRIL 11, 2012
[Marketing] Content Marketing: Stories are Key
If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can learn to use more emotion in our content marketing. Content Marketing Tips: Get Your Stories Straight.
BIZNOLOGY | WEDNESDAY, APRIL 25, 2012
[Marketing] Digital Developments in Event Marketing
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. What new digital developments are you seeing as part of the business event marketing mix? Getty Images via @daylife. Virtual events.
INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 23, 2012
[Marketing] Content Marketing for Engineers
I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Rick Short (@RickShort21), the Director of Marketing Communications at Indium Corp.
INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 15, 2015
[Marketing] Email Marketing for Manufacturers and Industrial Companies
Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. Visit my website for more content on industrial marketing.].
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 6, 2015
[Marketing] The new “liquid” model for content marketing strategy
I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. Probably not. Agree?
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 17, 2014
[Marketing] Create Your Own Marketing Luck
Marketing organizations are increasingly being asked to demonstrate accountability and prove substantial contribution to ROI. Here are ways to Create Your Own Marketing Luck : Take these basic tips to help create your own marketing luck: 1. How do you use technology to create your own marketing luck?
BIZNOLOGY | MONDAY, MARCH 2, 2015
[Marketing] Do you want to be a marketer or do marketing?
It might seem like an odd question to ask you about your motivation for learning digital marketing, but I have found that it really matters. You’ll not only adapt to digital marketing, but to everything else that changes down the road. The post Do you want to be a marketer or do marketing? Why the difference?
B2B LEAD GENERATION BLOG | MONDAY, MAY 13, 2013
[Marketing] Digital Marketing: B2B marketers can get fresh, new ideas from B2C
Tweet Regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people – especially when it comes to digital marketing. This means everything that works for consumer marketers online can also work to optimize business purchases.”.
BIZNOLOGY | MONDAY, FEBRUARY 9, 2015
[Marketing] Digital marketing is about bravery
I teach at Rutgers, other schools, and for many large companies on the subject of digital marketing. I am no dummy–I think it is important for people to know things about digital marketing, and they should definitely hire me to explain those things. What I believe is holding back most digital marketers is fear.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 2, 2014
[Marketing] What’s next for digital marketing?
New from The Marketing Companion! One of my favorite activities is thinking and talking about what’s coming next and there is nobody more fun to have that kind of discussion with than Tom Webster as we take on what’s next in digital marketing. Report on the engagement and performance of your content marketing investment.
FEARLESS COMPETITOR | SATURDAY, JUNE 9, 2012
[Marketing] Top Challenges in B2B Content Marketing
poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing. In his latest vlog, Jeff Ogden (the Fearless Competitor) expands on the top two challenges in content marketing. poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing.
DIGITAL BODY LANGUAGE | TUESDAY, JULY 27, 2010
[Marketing] Marketing Dashboard: Active Discovery
The raw number of searches being performed gives a good indication of the upper limit of your success with active awareness efforts such as search engine marketing or search engine optimization. Tags: Discovery marketing dashboards search B2B Marketing Awareness An increased investment in content creation may be warranted.
BIZNOLOGY | MONDAY, MAY 11, 2015
[Marketing] Increasing engagement in content marketing
Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. There’s nothing more basic in content marketing than creating content that is of interest to your audience. Here are a few ways to make this happen. More Advanced Ideas.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 22, 2011
[Marketing] Marketing needs to be more Adaptive!
Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it.
LOOPFUSE | WEDNESDAY, AUGUST 7, 2013
[Marketing] A Marketing Plan for Any Business
The same holds true for your marketing strategy. It is important to have a map of what you are trying to accomplish, how you are going to go about doing it, and how you will know when you’ve been successful. This means explicitly stating objectives, metrics, and milestones for your marketing plan and detailing your marketing process.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 8, 2014
[Marketing] New Frontiers in Data Driven Marketing
I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs. Okay, maybe not so new.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 9, 2014
[Marketing] What are the boundaries of inbound marketing?
One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and maturity. In that entire decade, what innovation caused us to re-think marketing strategy? Is content marketing as efficient as we think?
WEBBIQUITY | WEDNESDAY, JANUARY 2, 2013
[Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 17, 2012
[Marketing] How Social Selling Changes Everything for Marketing
But what does that mean for marketing? In short, social selling is tearing down the wall between sales and marketing. Marketing is being redefined to empower sales in a social selling environment. The result is a more collaborative selling process for sales and marketing, where both teams are focused on the same goals.
LEAD VIEWS | TUESDAY, MAY 22, 2012
[Marketing] What Cloud Computing Means for a Marketer
Cloud computing is a very trendy term nowadays in the marketing world. There are five critical things a marketer needs to understand about cloud computing. Your own marketing organization deploys and manages the solution. B2B marketing B2B Marketing Online Future trends online marketing cloud computing marketer
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
[Marketing] Social Media Marketing Metrics Explained
Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. Social media marketing metrics explained.
B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 22, 2014
[Marketing] 5 Ways to Deal with Change for Successful Marketing
Tweet As marketers, we deal with a lot of change. The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change. Your company needs you and your marketing leadership more than ever. Even our customer buying process has changed. But how do we do it?
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 6, 2014
[Marketing] 31 Tips for Improving Sales and Marketing Lead Generation Alignment
Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? Marketing gives us leads? Sales and Marketing often believe they are working together, but I’ve found collaboration takes more than annual, quarterly or monthly meetings.
MARKETING LEADERSHIP COUNCIL | TUESDAY, AUGUST 30, 2011
[Marketing] 4 Lies Marketers Tell Themselves
Marketing’s a complicated business, and, as such, it’s easy to tell ourselves lies – whether we know it or not. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch. Got more? Let us know in comments! 1) Our customers want to be engaged, and we want to engage them.
WEBBIQUITY | TUESDAY, JULY 21, 2015
[Marketing] 17 Excellent Email and Mobile Marketing Stats and Facts
Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. Email Marketing Stats and Facts. 1. Direct Marketing News ). 7.
ANNUITAS | TUESDAY, JUNE 2, 2015
[Marketing] 3 Major Marketing Automation Misconceptions
I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Marketing automation is also not a content generator-. Sounds great, right?
GREAT B2B MARKETING | FRIDAY, FEBRUARY 28, 2014
[Marketing] B2B Marketing: Know the Trends, Pick the Right Strategy
What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends.
MARKETING INTERACTIONS | SATURDAY, JUNE 22, 2013
[Marketing] 4 Content Marketing Conundrums
There's so much noise about content marketing that it's hard to know what to believe. Do marketers take the time to find out which is which, or do we just go with what sounds best to us? For the last few years, I've been hearing a lot about how longer-form marketing content is dead. Some of it holds up. Or is it?
INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 2, 2012
[Marketing] Manufacturing Infographics for Content Marketing
If done right, they can be very effective in content marketing for manufacturers and industrial companies. Filling the top of the funnel with interested readers is one of the key objectives of content marketing. have heard some marketers refer to this form of content marketing as “influence marketing.”
BIZNOLOGY | THURSDAY, MARCH 28, 2013
[Marketing] Push versus Pull Marketing: In B2B, You Need Both
The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Inbound marketing is all the rage today. With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be.
WEBBIQUITY | MONDAY, DECEMBER 16, 2013
[Marketing] 12 (of the) Best Content Marketing Infographics of 2013
Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? What are some of the best tools and resources to help marketers create compelling infographics? Infographics About Content Marketing.
BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
[Marketing] Predictions for B2B digital marketing in 2013
It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.
WEBBIQUITY | TUESDAY, DECEMBER 30, 2014
[Marketing] 22 Noteworthy Content Marketing Guides and Tips
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by The Marketing Nut. ** 5 STARS.
WEBBIQUITY | MONDAY, NOVEMBER 3, 2014
[Marketing] 14 Key Takeaways from the B2B Content Marketing Report
The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Content marketing is not about revenue.
TOMORROW PEOPLE | FRIDAY, APRIL 12, 2013
[Marketing] Social Media Marketing Tools For B2B Marketers
For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Leads are the essence of most B2B marketing campaigns. Real Analytics.
VIEWPOINT | TUESDAY, MAY 20, 2014
[Marketing] True Marketing Operations: It’s time.
Yes, we had a CRM system, but Marketing didn’t have an automation system. I ‘shared’ the sales operations manager with the CMO because we had a good working relationship. If yesterday were today, I am sure that John, the CMO, would have a marketing operations manager equal to my sales operations manager.
BIZNOLOGY | WEDNESDAY, MARCH 12, 2014
[Marketing] Jump-start your content marketing through better market segmentation
Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing. Monique de Maio is one of our bloggers at Biznology, and the Founder of onDemandCMO, a marketing consultancy that provides marketing expertise to companies needing strategic and/or tactical marketing services since 1998.
VIEWPOINT | TUESDAY, JULY 22, 2014
[Marketing] 2014 B2B Marketing Trends That Work
This is a standout year for B2B marketing. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. B2B Marketing
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 1, 2013
[Marketing] A 101 in Marketing Analytics
You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. This allows marketers to see how effective marketing initiatives.
SOCIAL MARKETING FORUM | MONDAY, APRIL 4, 2011
[Marketing] 7 Social Marketing Insights
I've gathered 7 insights (at least I hope they're insightful) to share on social marketing. B2C marketing Brand marketing Content marketing Relationship marketing Social media marketing brand marketing relationship marketing social marketing social media marketing tips & tricks
CUSTOMER EXPERIENCE MATRIX | SATURDAY, DECEMBER 13, 2014
[Marketing] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
AD YOUR COMMENT HERE | FRIDAY, DECEMBER 27, 2013
[Marketing] 2014 State of Digital Marketing Infographic
Here’s a good infographic from Webmarketing on what marketers said would be their top digital goals and challenges in the new year. 2014 State of Digital Marketing – An infographic by the team at Webmarketing123. 2013 Digital Marketing And Social Media Highlights [INFOGRAPHIC]. Awesome Digital Marketing Trends In 2014.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 25, 2013
[Marketing] Modern Marketing Lessons From The Godfather
by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. Modern Marketers are able to shot call what’s working, because they understand how to segment, message, and leverage technology to mine the real metrics that matter. It’s a jungle out there.
B2B LEAD BLOG | FRIDAY, APRIL 24, 2015
[Marketing] 4 Big Data Marketing Trends to Watch This Year
And now B2B companies are realizing that big data marketing could work with their business models as well, helping them gain greater, more accurate […]. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing marketing insight