IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 13, 2012
[Marketing] 20 Stats Every Modern Marketer Should See
Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. 51% of B2B marketers currently spend 10% or less of their budget on search. It’s inevitable. It’s for good reason.
THE EFFECTIVE MARKETER | THURSDAY, JULY 7, 2011
[Marketing] Reinventing Marketing at GE
GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. Marketing as a Function. Principles of Marketing at Work. People.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 11, 2015
[Marketing] 29 Amazing Content Marketing Quotes To Inspire You
'In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. Here are some of our favorites content marketing quotes. “ Content Marketing is all the Marketing that’s left. Content Marketing
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 3, 2014
[Marketing] 20 Amazing Examples Of Brand Content Marketing Hubs
'As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. think it often helps brands who might need that little push into content marketing, to see what others are doing. Amazing B2B Branded Content Marketing Hubs.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 5, 2013
[Marketing] The 2014 Content Marketing Imperative
78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). The answer is easy: content marketing. Content marketing is the process of creating content that our customers actually want or need. Content Marketing InboundWriter ).
B2B MARKETING INSIDER | FRIDAY, JANUARY 2, 2015
[Marketing] 56 Reasons Why Content Marketing Works
Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 10, 2014
[Marketing] Tips for Driving Engagement with 'Snackable' Content Marketing [infographic]
'Content marketing drives a great deal of our core marketing communications. This infographic will give content marketers ideas for exciting new "visual" and "sn ackable " types of content that cut through the noise. Content Marketing One answer is to repurpose content.
B2B LEAD GENERATION BLOG | MONDAY, JUNE 9, 2014
[Marketing] Lead Generation: 2 tips to transform your content marketing
'Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. B2B Content Marketing: Find the bigger story [More from the blogs]. Tip #1. Develop a highly focused, targeted strategy. Tip #2.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 19, 2011
[Marketing] Email Marketing: Where’s the Innovation?
Tweet I always look forward to the announcement of the MarketingSherpa Email Marketing Award winners; they’re a great source of inspiration. But honestly, I think B2B marketers might be more disillusioned with the power of email, if the feedback from 1,745 marketing organizations in the 2012 B2B Marketing Benchmark Report is any indication.
B2B MEMES | FRIDAY, NOVEMBER 12, 2010
[Marketing] Content Marketers: Think “Editorial”
One of the most exciting areas today in the realm of what we used to call publishing is content marketing. A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.”
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 2, 2013
[Marketing] 9 Trends That Will Upset Your Marketing in 2013
As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. They say the times are changin’ — so should your modern marketing strategy.
BIZNOLOGY | WEDNESDAY, FEBRUARY 13, 2013
[Marketing] Common Content Marketing Mistakes To Avoid
You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But, as with anything, there are the right ways and the wrong ways to do content marketing. Forget it.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MARCH 16, 2012
[Marketing] 7 Reasons Your Content Marketing Strategy Isn’t Working
As marketers, we know that the best way to generate quality leads for our businesses is by creating great content. Targeting is a key component of all aspects of marketing, but it’s especially important for content. This is a guest post by Sarah Goliger, an inbound marketer at HubSpot. Content Marketing content marketing
IT'S ALL ABOUT REVENUE | MONDAY, JULY 2, 2012
[Marketing] How Product Marketing Can Thrive in a Content Marketing World
by Rob Bois | Tweet this In a prior job, I was responsible for both product marketing and content marketing. How do product marketers stay relevant? Be the Expert on the Market. Sometimes content marketing feels like it’s about everything but the problem your product solves. Partner with Content Marketing.
CHRIS KOCH | FRIDAY, JUNE 11, 2010
[Marketing] Is lead generation killing marketing?
This was the gist of a very controversial assertion made by a senior marketer from a very well known B2B technology company during dinner at our ITSMA Marketing Leadership Forum (download highlights from the ITSMA Marketing Leadership Forum) when he said: “An overemphasis on leads is damaging our relationship with sales.”.
MARKETING GENIUS BLOG | WEDNESDAY, JANUARY 19, 2011
[Marketing] The State of Marketing Automation 2011
Yesterday, I had the opportunity to co-present on a webinar with Amanda Batista, from DemandGen Report and Chris Parisi, from Bulldog Solutions, on the State of Marketing Automation in 2011. But more importantly, the crowded space and savvier marketers has forced marketing automation vendors to innovate well and quickly.
FEARLESS COMPETITOR | SUNDAY, JUNE 17, 2012
[Marketing] “How can we create a lot of great marketing content, really fast?”
Everyone needs more great marketing content to feed sales lead generation campaigns and to Feed the Beast of marketing automation. Content is the fuel of marketing automation. But that created a secondary problem – one eBook was not enough to feed the Beast of marketing automation and satisfy salespeople. Marketin
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 26, 2014
[Marketing] 5 Tips For Maximizing Your Video Marketing
He loves analyzing marketing data and building strategic and tactical plans. We’re here to help you clear up the confusion with a definitive guide on how to use videos in your marketing campaigns. It covers everything you need to know, with the most important Ws of video marketing - when, what, who, and where.
FEARLESS COMPETITOR | TUESDAY, JULY 3, 2012
[Marketing] The Disjointed Problem of Content Marketing
When I interviewed three top content marketing experts for Marketing Made Simple TV (Joe Pulizzi, Content Marketing Institute; Jim Burns, Avitage, and Doug Kessler, Velocity Partners UK), one of them, Joe, told me about a big problem he sees, even in large firms. Joe Pulizzi. There’s no common agreement on content.
DIGITAL BODY LANGUAGE | TUESDAY, NOVEMBER 24, 2009
[Marketing] Marketing Automation and B2B Marketing Predictions for 2010
Overall Prediction Trend: Buyers continue to gain control of their own buying processes, and marketers respond by building "revenue engines" to understand, facilitate, measure, and predict these buying processes. Marketers who think this way, and truly work to provide valuable information to their audience, will do well. Sort of.
BIZNOLOGY | THURSDAY, AUGUST 28, 2014
[Marketing] B2B Marketers still struggle with lead nurturing
But a new study from Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the most value from lead nurturing programs. The Bizo study reveals some intriguing issues for marketers today. Further, marketers seem to be using little other than email as their nurturing medium.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 3, 2011
[Marketing] How to Do Great Marketing with (Almost) Zero Money
This post originally ran at SaneraPDC.com as part of March Marketing Madness. Welcome to the 2nd in a series of marketing specific posts for small business owners called March Marketing Madness. He has won awards from Marketing Sherpa and HubSpot and is an in-demand keynote speaker. We co-hosted a big marketing summit.
CONVERSIONATION | SUNDAY, DECEMBER 28, 2014
[Marketing] Email marketing versus social media – once more
'If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
INDUSTRIAL MARKETING TODAY | FRIDAY, JANUARY 9, 2015
[Marketing] Content Marketing for Manufacturers Isn’t Just Publishing More Content
'Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). Visit my website for more content on industrial marketing.].
SAZBEAN | FRIDAY, SEPTEMBER 13, 2013
[Marketing] Worst Marketing Mistake: Features Instead of Benefits
'English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. The post Worst Marketing Mistake: Features Instead of Benefits appeared first on Sazbean. Marketing Français : Un des pavillons du secteur des fruits et légumes du marché international de Rungis, en France.
B2B MARKETING INSIDER | TUESDAY, MARCH 24, 2015
[Marketing] Content Marketing ROI Starts With A Strong Business Case
'Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? The 3 Components of Content Marketing ROI.
NUSPARK | SUNDAY, MARCH 24, 2013
[Marketing] Content Marketing: Goals, Issues, Strategies
I’ve been thinking about all this content marketing we’ve been exposed to lately. Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be. Content Marketing StrategyClients wanted emails and phone calls.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 26, 2012
[Marketing] 4 Ways of Measuring Marketing ROI
by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. Let’s take a look at some ways to measure marketing ROI. This isn’t me saying that.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 18, 2013
[Marketing] 33 Stats On The Future of Content Marketing
'The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 93% of B2B Marketers use content marketing. ~
MARKETING GENIUS BLOG | WEDNESDAY, JULY 14, 2010
[Marketing] 5 Email Marketing Thought Leaders
Wrapping up my series on email marketing I wanted to leave you with my list of individuals who are defining the space with leading edge thinking and practices. Mark Brownlow publishes the Email Marketing Reports , a great collection of email marketing best practices. Simms Jenkins ( @SimmsJenkins ). Tweet This! Digg this!
THE POINT | TUESDAY, MARCH 3, 2015
[Marketing] Are Agencies the Future of Marketing Automation?
It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. Perhaps having agencies run them is the real solution instead.”. But, actually: no.
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 13, 2015
[Marketing] Modern Marketing Essentials Guide to Cross-Channel Marketing [New eBook]
Now that we're all grown up and living and playing in the world of marketing the word "essential" takes on new meanings. Our first guide was the Modern Marketing Essentials Guide to Content Marketing , which includes tips from leading content marketers and thinkers, and a lot more. Marketing Efficiency
B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013
[Marketing] 20 B2B Marketing Blogs You Need To Read
When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Content Marketin
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 5, 2012
[Marketing] Is Modern Marketing an Art or Science? [Infographic]
Marketing is a dark art.” I know half my marketing budget isn’t wasted, I just don’t know what half.”. These are common refrains of the marketing world. It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. Is Modern Marketing an Art or Science?
DIGITAL BODY LANGUAGE | TUESDAY, JULY 20, 2010
[Marketing] Evaluating Marketing Automation - 10 Questions To Ask
The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. 2) What is marketing's service level agreement with the sales team? What mistakes can be avoided? Area code?
BIZNOLOGY | THURSDAY, MAY 24, 2012
[Marketing] Agile Marketing
My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to “Do It Wrong Quickly” in digital marketing. It sounds odd, but the most successful digital marketers are doing it all wrong. If you think that this could never work at your company, you’re not alone.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 18, 2011
[Marketing] B2B and B2C Marketing Automation: Understanding the Differences
As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing.
INDUSTRIAL MARKETING TODAY | MONDAY, JUNE 2, 2014
[Marketing] Industrial Marketing for Engaging with Engineers
'It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. Those two statements are based on my personal experience of working with and marketing to engineers for the past 25+ years. m a Mechanical Engineer myself and passionate about marketing.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 15, 2015
[Marketing] Recapping 2014 in Content Marketing
Content marketing had a huge year! There were lots of content marketing specific events (led by Content Marketing World) and content is being talked about at every marketing event. If you need visual proof, check out the trend for searches involving content marketing below. Content marketing is not rocket science.
PUZZLE MARKETER | THURSDAY, JULY 19, 2012
[Marketing] SMS Marketing Trumps Social Media Marketing [Infographic]
What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitterIt’s unlikely it was above 15%.
B2B MARKETING INSIDER | WEDNESDAY, MAY 7, 2014
[Marketing] The Future Of Digital Marketing
In this interview I talk about: Content and data are the future of digital marketing. How Content marketers must be content curators and consumers themselves. The cultural shift required to be successful in content marketing. What are you most excited about in the digital marketing space at the moment? And I disagree.
BIZNOLOGY | WEDNESDAY, JANUARY 29, 2014
[Marketing] Marketing automation is not marketing strategy
Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” Marketers sometimes see automation as a silver bullet. This worries me.
ACQUIRING MINDS | THURSDAY, JUNE 27, 2013
[Marketing] Marketers are smarter
'Would have been a great B2B marketer. It seems to me that B2B marketers are much smarter than 10 years ago. B2B marketers are much better at what they do – showing a higher level of professionalism, more knowledge & agility, better alignment with sales teams and are in tune with customer feedback.
MARKETING FINGER | THURSDAY, JUNE 2, 2011
[Marketing] Marketing to Influencers [#B2Bchat]
As marketers, we understand value of word of mouth. In our upcoming episode of #B2Bchat , we’ll look at B2B marketing as it relates to influence and word of mouth. Eastern where we dive into the topic of Marketing to Influencers! b2b marketing #B2Bchat influencer marketing word of mouthQuestions will include: Q.
B2BMARKETINGSMARTS | TUESDAY, JULY 27, 2010
[Marketing] Bad thoughts that block B2B marketing success.
It occurred to me then that it might be time to share this list of bad thoughts so that other B2B marketers might see the possible error of their ways. They won’t respond to direct mail marketing. With lists like this these, marketers know that they are getting full opt-in. “Our target is IT. Yikes!
GREAT B2B MARKETING | MONDAY, MAY 6, 2013
[Marketing] Database Marketing is Alive and Well
'I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. While the buzz around database marketing has waned, its importance to the B2B marketing community has not. Put real effort into your database marketing efforts.
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 12, 2015
[Marketing] Assess Your Content Marketing Maturity Level [Infographic]
'Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as to stay relevant in a competitive landscape. Take a look at our latest infographic, “Content Marketing: What Level Are You?” Content Marketing Content Planning
CONVERSIONATION | FRIDAY, JANUARY 23, 2015
[Marketing] The state of digital marketing optimization 2015 – challenges and solutions
Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK. The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”.
B2B LEAD BLOG | TUESDAY, JUNE 11, 2013
[Marketing] What is Hubspot? Marketing Automation Software Series
'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out.
LEADSLOTH | WEDNESDAY, AUGUST 11, 2010
[Marketing] 25 Great B2B Content Marketing Articles
While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Joe Pulizzi, What is Content Marketing? Michele Linn, A 7-Step Plan for Getting Started with Content Marketing. Doug Kessler, The B2B Content Marketing Workbook. Personas. Content Reuse.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 15, 2013
[Marketing] Marketing Automation's Unhappy Users: Trouble in Paradise?
'As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.
CRIMSON MARKETING | WEDNESDAY, APRIL 23, 2014
[Marketing] Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast]
'With more buyer data available than ever before, and a wide selection of next generation marketing technology tools on offer to help companies harness the power of Big Data, marketers. Marketing Technology Podcasts
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 27, 2015
[Marketing] Why The Most Effective B2B Marketing Tactic May Surprise You
'With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing!
B2B MARKETING INSIDER | MONDAY, MARCH 10, 2014
[Marketing] Big Data Is Driving Content Marketing Strategy
Direct Marketer News reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. ” This puts Marketing in the driver’s seat for helping the business get ahead with strategic customer insights.
B2B MARKETING INSIDER | MONDAY, JULY 7, 2014
[Marketing] Content Marketing Objectives And KPIs
'Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. What are the right objectives and KPIs for content marketing? Marketing is a conversation.
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 29, 2012
[Marketing] 5 Charts That Could Change Your Email Marketing
by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. We wanted to package a few of the choicest charts on email marketing here. Meanwhile, the number of marketers taking advantage of the weekends is low. Modern marketers need more. Email marketingIt’s not going anywhere. Well, no.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 17, 2015
[Marketing] Content Marketing Personalization: Build Relationships At Scale
'I know you’re wondering “what the heck is content marketing personalization?” told him I was in marketing. He But then I struggled to explain to him exactly what it is that we do in marketing. Marketing is about conversations and building relationships. Marketing Today Is Broken. Or a billboard.
GREAT B2B MARKETING | WEDNESDAY, AUGUST 3, 2011
[Marketing] Winning Digital Marketing Strategies
The DigitalMarketingOne.com folks (part of CustomerThink ) brought 15 highly experienced authors together (including yours truly) to produce an eBook titled Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs. Techniques: content marketing, lead management, revenue performance management and customer marketing.
CONVERSIONATION | THURSDAY, MAY 1, 2014
[Marketing] Content marketing strategy beyond the first degree(s): value chains
'Each successful content marketing strategy is a social and connected content marketing strategy by definition. I’m not just talking about the areas where social media marketing and even social business overlap with content marketing. Content marketing Ram Charan
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 5, 2015
[Marketing] 5 Ways B2B Organizations Can Incorporate Video Marketing
However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. B2B Online Marketing Blog Content Marketing B2B Marketing content marketing video marketing
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 2, 2013
[Marketing] Building Content Marketing Strategy – 10 Steps
As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy. Content MarketingBy Gerardo Dada. Be personal.
SALES LEAD INSIGHTS | MONDAY, OCTOBER 24, 2011
[Marketing] How to Improve Your Marketing Automation ROI
Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. Marketing Automation with no/weak processes.
BIZNOLOGY | WEDNESDAY, JULY 18, 2012
[Marketing] 15 experts define Agile Marketing
The character pictured may or may not be an agile marketer. Faced with all of the changes in marketing over the last few years, marketers have increased pressure to produce results within shorter time frames. As a result, Agile Marketing has come into being. Here is how 15 experts define Agile Marketing. tability.
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 10, 2014
[Marketing] Marketing Automation and SMBs – an Overview
As such, I interviewed hundreds of great marketers and industry thought leaders for case studies and how-to articles. Because of that past, it is fun to have the tables turned on me, and a few weeks ago I agreed to be interviewed on the topic of marketing automation and small- to medium-sized businesses (SMBs). Very interesting.
B2B MARKETING INSIDER | TUESDAY, AUGUST 7, 2012
[Marketing] The Content Marketing Bucket List
Content marketing is a hot topic of discussion in almost every marketing organization. As business buyers and consumers continue to tune out the increasing noise of product promotion from brands, content marketing is being called out as the answer to the declining response rates and increasing costs of outbound marketing.
BIZNOLOGY | MONDAY, MARCH 2, 2015
[Marketing] Do you want to be a marketer or do marketing?
It might seem like an odd question to ask you about your motivation for learning digital marketing, but I have found that it really matters. You’ll not only adapt to digital marketing, but to everything else that changes down the road. The post Do you want to be a marketer or do marketing? Why the difference?
BIZNOLOGY | TUESDAY, DECEMBER 2, 2014
[Marketing] What is Social Media Marketing?
guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” The post What is Social Media Marketing?
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 17, 2014
[Marketing] Tips to Manage the Marketer's Personalisation Dilemma
But other things being equal, Dear Mr Smith works better than Dear Marketing Manager. It’s what built a global business for direct marketing pioneer American Express.). Use extreme personalisation if you’re marketing a high-value product or service to a relatively small and targeted audience. Marketing Efficiency
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 20, 2014
[Marketing] Where’s the Passion in B2B Marketing?
It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. ve been thinking about passion and what role it plays in our careers as marketers and leaders. ve been wondering about things we marketers don’t often talk about — our hearts.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 22, 2015
[Marketing] 8 Steps To A More Effective B2B Content Marketing Program
You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.
PAUL GILLIN | FRIDAY, JUNE 22, 2012
[Marketing] Research Finds Expanded Marketing Role Correlates With Business Results
IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations. Marketers say they work pretty well with IT organizations in general, but those at top-performing companies have better-than-average relationships.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 12, 2013
[Marketing] B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising
'Tweet As marketers, we’ve all heard the buzz about native advertising. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Search engine marketing ads? Question #1.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 18, 2012
[Marketing] Measuring Marketing’s Effectiveness
And so, we measure everything – campaign effectiveness, brand investments, even the internal operations of the marketing function. But a marketing organization is a complex organism, and can be measured in an infinite number of ways – ways that might be contradictory or misleading. MLC members, read the full case here.
LOOPFUSE | THURSDAY, NOVEMBER 4, 2010
[Marketing] B2B Marketing: Where does the Funnel begin?
In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. It should be made clear to everyone reading, that online B2B Marketing absolutely requires the marrying of inbound marketing and marketing automation data.
B2B LEAD GENERATION BLOG | MONDAY, MAY 19, 2014
[Marketing] Multichannel Marketing: How zombies invaded a B2B campaign
This B2B Lead Roundtable Blog post features a segment with Christine Nurnberger, Vice President Marketing, SunGard Availability Services , speaking on how the B2B IT disaster recovery company was able to take advantage of the pop culture zombie trend to create an effective multichannel marketing effort. and 9a.m. on a Sunday morning.
BIZNOLOGY | THURSDAY, FEBRUARY 12, 2015
[Marketing] Content marketing personalization: know your audience
'Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Sadly, it is frequently overlooked by marketers in their rush to get the word out. Effective marketing is on the other. Content Marketing audience marketing Content marketing voc research
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 21, 2011
[Marketing] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.
B2B MARKETING INSIDER | MONDAY, APRIL 7, 2014
[Marketing] Content Marketing Must Focus On Customer Value
'Most marketers are using content marketing but only one-third think they are effective with it. Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 10, 2010
[Marketing] Don't Fix Your Marketing Process
Marketers need people, processes and technology that allow them to react quickly to new opportunities. Tomorrow’s post will apparently discuss the need to tie marketing efforts to revenue. HOW can marketers adjust their staffing and processes, given the practical constraints of time and budget?
CONVERSIONATION | SATURDAY, AUGUST 13, 2011
[Marketing] Marketing 3.0: How Marketing Gurus Catch Up With Old Realities
Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: Marketing 3.0, also known as human-centric marketing (or as I [.]. Marketing theory Opinion human-centric marketing Marketing 3.0 From Products to Customers to the Human Spirit”. Philip Kotler
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 25, 2013
[Marketing] How Dissatisfied CEOs Push Marketers into the Future
Tweet I feel very fortunate to work with some of the world’s most progressive marketers. Whether they’re MECLABS Research Partners or attendees at one of our Summits , these marketers are driven to prove to their leadership that their efforts drive a return on investment. The Internet has closed down old-school marketing.
FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
[Marketing] 10 Marketing Trends for 2011
recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years. Given that disclaimer, here’s what I see as the big issues facing marketers next year: Customer engagement is not a passing fad. Marketing analytics are red hot. Social media marketing will mature.
FEARLESS COMPETITOR | THURSDAY, MARCH 1, 2012
[Marketing] How To Convince Your Boss to Buy Marketing Automation
Lauren Carlson of Marketing Automation Software Guide shared this article on marketing automation. by Kim Roman Director of Demand Generation , G5 Search Marketing. Even manufacturing companies are embracing marketing automation software. So, you want to bring marketing automation into your 2012 marketing toolbox?
CRIMSON MARKETING | THURSDAY, APRIL 10, 2014
[Marketing] Wynn White, Birst’s Marketing VP: Why Marketing Is Challenged With Understanding Data [Podcast]
'The age old question is how does an organization cohesively align their marketing and sales departments? The issue that marketing has to face is accountability and signing up for a. The post Wynn White, Birst’s Marketing VP: Why Marketing Is Challenged With Understanding Data [Podcast] appeared first on.
LEAD VIEWS | TUESDAY, APRIL 10, 2012
[Marketing] Old CMOs, New CMOs and Broken Marketing Organizations
Our team recently spent time pondering common threads pertaining to broken marketing departments, CMOs who fix (or try to fix) them, and how executives in other functions perceive their performance. Some blog posts and articles from GigaOM , Tippingpoint Labs , and Marketing Week fuelled our discussion of this complex set of issues.
GREAT B2B MARKETING | THURSDAY, JULY 3, 2014
[Marketing] B2B Content Marketing That Drives Results
'There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven pull marketing strategy that aligns well with important business metrics. Whether
INBLURBS | THURSDAY, JULY 5, 2012
[Marketing] 5 Jobs for Tomorrow’s Marketing Team
If you want to see the future of marketing, just take a look at recent job postings. Bureau of Labor Statistics expects marketing payrolls to swell by at least 13 percent between 2010 and 2020. This week, I asked more than 30 marketing and recruiting specialists what they see in the industry’s employment future.
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 8, 2012
[Marketing] The 5 New Must-Have B2B Marketing Skills
When marketers talk about what’s holding them back – skills. B2B marketing is changing. And lots of modern marketing departments lack the fundamental skills they need to keep and drive real demand. Here are the 5 must-have skills that B2B marketing departments need to build a demand generation machine. Content Marketing.
B2B MARKETING INSIDER | MONDAY, MAY 5, 2014
[Marketing] Top 50 Content Marketing Thought Leaders
As many of you know, I am a big fan of influencer marketing. So in seeking to find out who is influential on B2B Marketing, I published my own imperfect list of the Top 50 B2B Marketing Influencers on Twitter. I also reached out to many of the great minds in marketing and asked them to predict the future of marketing.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 24, 2014
[Marketing] Six great blogs for B2B Marketers
'In our fast-changing marketing world, a smart B2B practitioner keeps up to date by learning from thought leaders. And there is no dearth of blogs on B2B marketing. The Business Marketing Institute, by Eric Gagnon. Available as “Tuesday Marketing Notes,” these posts are meaty—more like book chapters than blog posts.
BIZNOLOGY | MONDAY, FEBRUARY 9, 2015
[Marketing] Digital marketing is about bravery
'I teach at Rutgers, other schools, and for many large companies on the subject of digital marketing. am no dummy–I think it is important for people to know things about digital marketing, and they should definitely hire me to explain those things. What I believe is holding back most digital marketers is fear.
ANYTHING GOES MARKETING | TUESDAY, JANUARY 26, 2010
[Marketing] 5 Marketing Automation Email Tips
Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. While you don’t need a marketing automation tool, these tactics can take a long time to create and execute manually. Personalize the Email Heading. Chad H.
GREAT B2B MARKETING | TUESDAY, JANUARY 3, 2012
[Marketing] A Dozen B2B Marketing Mantras for 2012
The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. Focus on the three marketing measurements that probably matter most to your organization: boosting awareness, generating leads and driving revenue. Technorati Tags: B2B Marketing , Marketing , Marketing Strategy.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 10, 2014
[Marketing] The 19 Best Content Marketing Blogs From 2014
In this case, I just typed in “content marketing” and up popped 15 articles, ranked on social shares. also listed some of my own favorites to come up with this list of the 19 best content marketing blogs of 2014. The Content Marketing Revolution – by Alexander Jutkowitz on The Harvard Business Review. Because.
MARKETING GENIUS BLOG | MONDAY, MAY 24, 2010
[Marketing] Monday Marketing Term: Segmentation
Market segmentation is simply dividing buyers or organizations into groups that share the same needs and demonstrate similar buyer behavior. Market segments are designed to help target different groups with different positioning based on their unique pain points and needs. Tweet This! Share this on LinkedIn. Share this on Facebook.
GREAT B2B MARKETING | TUESDAY, APRIL 1, 2014
[Marketing] The Pros and Cons of Competitive Marketing
'As a B2B marketing outsource provider, our clients sometimes ask about the advisability of running a competitive marketing campaign. While every situation is different, here are five criteria that indicate a competitive marketing program has a good chance of success. You competitor is better known. You make it easy to switch.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 20, 2014
[Marketing] What Is Content Marketing? And 9 More Content Marketing Questions Answered
What is content marketing? Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. What is content marketing? But to me Content marketing is the process of continuously publishing content that people want (vs. Content Marketing
SAZBEAN | SATURDAY, JANUARY 4, 2014
[Marketing] Top Internet Marketing Strategy Links for the Week of December 30, 2013
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 1, 2013
[Marketing] A 101 in Marketing Analytics
You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. This allows marketers to see how effective marketing initiatives.
B2B MARKETING INSIDER | MONDAY, JANUARY 26, 2015
[Marketing] The Best Marketing Conferences Of 2015
'In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.