Writing on the Web

MAY 8, 2013

Having a hard time staying focused on your business content marketing ? I look at content marketing as an experiment or adventure. When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Related posts: Content Marketing to the Male Brain.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

OCTOBER 24, 2012

Here’s a quick one minute video promoting my Content Marketing with Blogs ebook. Tell me what you think… If you haven’t downloaded it yet, be my guest: Content Marketing with Blogs… Related posts: Content Marketing with Blogs: New edition.

Content Marketing 100

Content Marketing Content Marketing Creativity 100

Writing on the Web

OCTOBER 28, 2015

These are two key elements of a product funnel – a key internet marketing strategy that will help ensure that you are not leaving money on the table or missing opportunities to solidify the relationships your hard-earned content marketing efforts are creating. High end big ticket programs (depending on what your market will accept).

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. Even in today’s marketing world, where we are inundated with images and sounds, words still matter a great deal. what do you think?

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

OCTOBER 28, 2011

This is what you need to do whenever you write any content designed to market your products and services. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

AUGUST 13, 2014

Or for overall Web content marketing? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. So what should you pay attention to when it comes to measuring your content marketing efforts?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

MARCH 6, 2013

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? If that’s not a job description for the professional content marketing writer, what is? Content Marketing to a Caveman’s Brain. Emotional Marketing Makes Memories. Comprehend relationships.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

NOVEMBER 27, 2013

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Well, we’re listed as #24, but hey! The more it is talked about, the more it is working.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

DECEMBER 7, 2010

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can all learn to use more emotion in our content marketing. Emotional Attention + Memory = Content Marketing.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

SEPTEMBER 24, 2014

There are not only those style issues, but key is making sure your blog content appeals to the right audience, your target market, your ideal clients. Attracting Clients Content Marketing Getting Read On Writing Better blog content business blogging content marketing with blogs' “Then there are the gray areas in writing.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

JANUARY 4, 2012

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Related posts: Content Marketing Tasks: Practice Makes Progress. Emotional Marketing Makes Memories. Please share.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

NOVEMBER 8, 2011

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. I loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. Related posts: Neuromarketing Books for Marketing to Brains.

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

MAY 22, 2014

Content marketing through blogging is like playing tennis. As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. If you’re an executive coach or leadership consultant who’s too busy with clients to manage your blog and content marketing tasks, consider outsourcing.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

MARCH 5, 2014

I couldn’t finish my content marketing project for a client, so to get a good view, I went up on my roof to watch. One of the key rules of content marketing creation that I encourage my clients to do is planning ahead of time. Content Marketing Fun and Irrelevant Things About Patsi On Writing Better Writing for the Web'

Content Marketing 100

Content Marketing Planning Content Rules 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. In spite of the recession, people are still hiring consultants to help them with their content marketing strategies and with writing quality content for business marketing. That makes content marketing on a blog more challenging as time goes on.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

MAY 16, 2011

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Share this on Technorati.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

DECEMBER 19, 2012

How can you make the most of your blog marketing and outreach ? Related posts: 6 Writing Tips for SEO Friendly Content Marketing. Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

JANUARY 19, 2012

2012 Content Marketing – how did we get here so fast? Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? Related posts: A Checklist for 2009 Content Marketing Plans.

Planning 100

Planning Marketing Plans Content Marketing Content 100

Writing on the Web

JANUARY 9, 2013

I’m not setting any marketing goals this year. If I really do care, I want to get my marketing message heard by more people. Goals for Online Content Marketing. 4 Content Marketing Goals for a Coach Website. Mid-Year Content Marketing Check List: Are You On Track? No goals for 2013. Goals are bad.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. A blog is still “The best darn content marketing tool on the planet!&# Applied to copywriting and web design, marketers can improve click rates and results.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

OCTOBER 3, 2011

alt=" 5 Content Marketing Questions: #3 Whats Possible?" />. #3 This is really what content marketing is all about. Action is the goal for all good content designed to market your business on the Web. In marketing and copywriting, this section is known as the benefits. Content Marketing Questions: What’s Possible?

Content Marketing 100

Content Marketing Content Copywriting Marketing 100

Writing on the Web

MARCH 27, 2013

Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers. That’s what content marketing does. Related posts: 3 Biggest Challenges for Online Content Marketing?

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. It contains three of the elements required for marketing to get actionable results: Attention. Related posts: Content Marketing Matters: What’s Your Brand Personality?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. Emotional Attention + Memory = Content Marketing. Do not miss this book!

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. As a professional speaker, it was a natural marketing vehicle for Tom. ET , you can learn from the two video marketing experts who work for Tom, Colin Martin and Marc Bullard with this free webinar.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

OCTOBER 26, 2010

Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. Tell me what you think… If you haven’t downloaded it yet, be my guest: Content Marketing with Blogs… Blog this on Blogger. Related posts: Content Marketing Tips: Seth Godin on Tim Burton.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

NOVEMBER 9, 2010

What can we learn from brain science about how to market to men? It’s their key content marketing piece, and there are others. Related posts: Content Marketing to a Caveman’s Brain. 79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). Tweet This!

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

NOVEMBER 18, 2011

You get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man….

Content Marketing 100

Content Marketing Content Consulting Act-On 100

Writing on the Web

DECEMBER 13, 2010

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Related posts: Emotional Marketing Makes Memories. Blogging Services: Content Marketing for Coaches. Tweet This!

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business. Related posts: 5 Reasons to Hire a Content Marketing Writer for Your Business.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

SEPTEMBER 29, 2010

According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. First, go read the content marketing experts who contributed some great ideas over on the Content Marketing Institute’s blog: What Does Engaging Content Mean?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. Tweet This!

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) Now, after watching Seth’s video on TED , I’m even more curious because they are using game dynamics for marketing tactics.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

JANUARY 26, 2012

How should content marketing be used on the home page of your website? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. Did they get involved in the content/marketing, or did they primarily focus on the structure and design?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100