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  • BIZNOLOGY  |  WEDNESDAY, MARCH 27, 2013
    [Marketing] It’s a Small (Online) World After All
    My biggest “professional” platform has been Google+ which I consider to be a very powerful digital marketing tool, and a great resource to boot. Public Relations Reputation Management Social Media Marketing Facebook Google linkedin Search engine optimization twitterImage via CrunchBase.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Marketing] More Content is Not Always Better – Wise Words from Chris Vandermarel
    Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 18, 2016
    [Marketing] It is Sunday and life is grand
    Filed under: BtoB Marketing. BtoB MarketingSimple.  I’m Catholic and I went to Mass and had a big lunch. NFL games on now.  Talked to my brother who is helping me and hope to print my Medicare coverage now.  I now have a giant high definition TV in my room.  And a nice 12 string guitar.
  • ANNUITAS  |  WEDNESDAY, JANUARY 19, 2011
    [Marketing] Marketing Automation Software Guide: Executive Series Interview with Carlos Hidalgo
    In this video blog interview with Marketing Automation Software Guide , Carlos Hidalgo discusses how building a strong framework can help uncover some significant ROI. He also talks about Annuitas Group’s recent move to vendor agnosticism, and provides suggestions for evaluating the many marketing automation solutions available.
  • THE EFFECTIVE MARKETER  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] Web Prototyping With PowerPoint « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. How can we improve this process? The key is to keep it nice and clean.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Marketing] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    Whether it’s good ‘ole marketing you’re interested in, or you’re seeking some sound business advice, you’ve come to the right place. The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs, and Other Leaders Get Us to Believe. Modern Marketing b2b Consumer
  • SAZBEAN  |  FRIDAY, APRIL 5, 2013
    [Marketing] Marketing vs. inertia: how to make sure marketing wins
    Marketing vs. inertia: how to make sure marketing wins by Lisa Wood. In September 2012 the UK Payments Council released a report stating that in the year prior to May 2012, only 2.5% of consumers surveyed had switched bank. Not just that, but 88% hadn’t even considered switching. UK inflation rose by 11.2% Only 3.9% News & Notes
  • BIZNOLOGY  |  FRIDAY, DECEMBER 27, 2013
    [Marketing] Can we really trust Google 2014?
    Consider the changes Google introduced to the overall digital marketing landscape over the last twelve months: Google has continued to reduce the number of organic first page results. The best digital marketing teams these days often refer more to inbound marketing than search marketing or social media marketing.
  • FATHOM  |  TUESDAY, DECEMBER 29, 2015
    [Marketing] 3 Reasons to Use RLSA in Google Shopping
    Blog Feed Consumer brands / Retail e-commerce Digital Advertising AdWords Google AdWords Google Shopping internet marketing Online Marketing Paid Search ppcRemarketing lists for search ads (RLSA) is not a new concept—it has been around since 2013.  Have you started using RLSA for your shopping campaigns?
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 3, 2012
    [Marketing] Branding 101: Why Every Executive Needs a Great About.Me Profile
    Let’s see the difference here by looking at Jeff Ogden, President of Find New Customers, on both Linkedin and About.Me: MarketingHave you heard of About.me? If not, you should. Any executive today should have a strong About.me profile. While you should also work on your profile on Linkedin, About.Me creates visually stunning profiles.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Marketing] Why the Digital CMO Is Already Obsolete
    We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. The shift in marketing is more than a straightforward transition from analog to digital. Marketing emails are responsible for 70% of ‘this is spam’ complaints.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2016
    [Marketing] 10 of the Best Infographic Examples of 2016
    This infographic does a nice job of balancing two different color sets -- a best practice, according to Marketing Consultant Brian Downard's infographic design playbook. As for the rest, it seems like learning typography is like learning a second language for many marketers. Inbound Marketing Design Daily Canonical IGSS
  • EMEDIA  |  FRIDAY, APRIL 1, 2016
    [Marketing] Best of (B2B) Spring Cleaning Advice
    By taking the time to organize your B2B content and resources, you will be better equipped for faster responses and decrease time-to-market. Content Content Organization Marketing Plans Blog Blog Post Homepage ResourcesBut how do you do this?
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 16, 2012
    [Marketing] Seven Ways to Test Your New Logo
    Read my previous post on this, Why a Square Logo is Better for Online Marketing. 4. Marketing Collateral b2b customer marketing social mediaBefore you go live with your new logo, you should run it through several tests. Logos take time and effort to develop. Yes, there is a good chance your logo will be faxed. Same as fax.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 28, 2010
    [Marketing] B2B Marketing needs to Curate a Vibrant Community
    If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Let me explain …. Tweet This! Digg this!
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 11, 2008
    [Marketing] iPhone TV Ads - Hall of Fame Marketing
    So both apps are wonderful and intuitive, but the real Hall of Famers.the marketing folks at apple, their agency and the creative team. Tags: tunes tech marketing kudos tv iphone food How cool is the latest iPhone TV ad for UrbanSpoon. It can use your GPS location and you can refine it by cuisine, neighborhood or price. Brilliant!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 27, 2014
    [Marketing] An Example of Twitter’s Real-Life ROI
    The connections pay off Over time, Mark became one of the most renowned marketing consultants and authors in the world. Gregory Pouy is based in Paris and is one of France’s leading marketing bloggers. Over time, Mark became one of the most renowned marketing consultants and authors in the world. jumped at the opportunity!
  • PUREB2B  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year
    Innovative tech products that accelerate the sales process and connect clients with their markets, a passion for excellence, and a dedicated, customer-centric team all combined to help Pure Incubation continue to push the envelope of excellence and growth. Blog B2B-Marketing Content-Marketing Inc.-500 500 Lead-Generation Marketing
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Marketing] Digital Darwinism: Where Do You Stand?
    In a recent conversation over coffee, my friend Matt Cannell – a very talented digital marketer – nailed it. He said, “Business leaders only care about three things when it comes to digital marketing: relevance, revenue, and results.”. Agency agency agency marketing darwinism digital digital marketingThe Digital Dilemma.
  • CONVERSIONATION  |  SUNDAY, JULY 29, 2012
    [Marketing] How to Earn Trust When Distrust Rules
    It’s one of the reasons why many marketers try to embrace social media and a more conversational style in their customer-oriented tactics. For marketers, however, it often seems to be. People expect something when entering in a marketing or other business relationship. Relationships are based upon trust. Your product can be DOA.
  • ANNUITAS  |  MONDAY, JUNE 2, 2014
    [Marketing] Email Deliverability Matters – For Marketers
    Email Deliverability Matters- For Marketers. June 24, 2014 – Webinar with Right On Interactive and Chris Arrendale, ANNUITAS> Events Upcoming Events & Webinars
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, APRIL 27, 2011
    [Marketing] How many B2B marketers are in a Glacier Mint?
    The polar bear mascot is called Peppy, they contain only the purest sugar (impurities turn the clear cubes pink) and they’re full of B2B marketers.  Glacier Mint, the FMCG brand, is full of B2B marketers.  Each one of these B2B marketers works for an organisation with its own suppliers.  Here’s some Glacier Mint trivia. 
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 29, 2010
    [Marketing] 5 technology trends every software marketer needs to know about
    As a B2B marketer in the software space, these trends will likely have a major impact on how you do your job, or whether your job exists in the coming year or two. Note for Marketers: Brainstorm on how your business model might be attacked by a new entrant, with very low costs, selling $0.99 Software, in many ways, works like Lego.
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 17, 2010
    [Marketing] 5 Ways to Use Social Media in Marketing Automation
    This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Sales & marketing alignment is finally getting the attention it deserves. Social Media.
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Marketing] Internet Marketing Vs Digital Marketing New York
    Experian Marketing Services unites customer identity, analytics & cross-channel solutions into a single marketing platform, improving the return on investment. We bring multiple channels of digital marketing together to create the perfect digital journey. Marketing Business Quiz Questions 22/12/2013 · BY Subair.NA
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 17, 2016
    [Marketing] Highlights from SXSW 2016
    Tens of thousands of digital marketers, entrepreneurs, and investors from all over the world descend on Austin, Texas, each March. This needs to be on your radar because this will fundamentally change marketing forever. Influence Marketing. This needs to be on your radar because this will fundamentally change marketing forever.
  • SALES ENGINE  |  THURSDAY, NOVEMBER 12, 2015
    [Marketing] Redefining sales prospecting in an era where no one wants to talk to you
    If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. That means cold calls.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 26, 2012
    [Marketing] What’s the Best Day to Engage Your Online Customer Community? [CHART]
    Sign Up now for Chart of the Week  to get a sales and marketing performance snapshot in your inbox every week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing community management digital marketing Eloqua online customer community topliners
  • SAVVY B2B MARKETING  |  MONDAY, JULY 19, 2010
    [Marketing] What Marketers Can Learn from Storytellers
    Today's guest post comes from Chas Cooper of B2B Internet Marketing Strategies. B2B marketers are storytellers of a different kind. So what can B2B marketers learn from the time-honored, tried-and-true techniques of great storytellers? Cooper Fellow blogger for B2B Internet Marketing Strategies , Chas. Then hold back!
  • B2B MARKETING CONFIDENTIAL  |  SATURDAY, NOVEMBER 4, 2006
    [Marketing] What is Marketing Operations?
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Saturday, November 04, 2006 What is Marketing Operations? The topic of the interview is Marketing Operations.
  • NUSPARK  |  SATURDAY, JULY 17, 2010
    [Marketing] Set the Record Straight: Marketing Automation vs. Email Programs
    We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. Marketing Automation gives you that intelligence. Once marketing and sales define the level of lead by lead score you wish to receive, you’ll only get those high quality leads to manage. Add 5 points.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 10, 2012
    [Marketing] Email Summit: What’s the best lead generation tactic? All of them
    But what compounds the situation is that marketers don’t have the time or resources to test every potential tactic. This is why Carroll advises looking at marketing like a portfolio manager looks at a mutual fund. Email Summit: Mobile marketing panel on the complex sale. Email Summit 2012: Meeting email marketing challenges.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, MARCH 3, 2011
    [Marketing] Chocolate Pies And Marketing Lies
    The world of business is not isolated from this tyranny, which I’ll cover in more detail in a future post, and what’s important in marketing and sales for that matter also comes under its own sets of misguided beliefs. Gu now has 3 brand managers full time as well as its on-going marketing spend.
  • THE B2B RESEARCH BLOG  |  FRIDAY, MARCH 16, 2012
    [Marketing] Who owns your brand? B2B brand perceptions research
    That’s because a brand is not what an organisation says it is.  It’s what the market believes it to be.  It’s a perception developed through the sum of an individual’s experience. Despite this, the B2B Barometer survey reveals that the majority (62 per cent) of B2B marketers don’t research external brand perceptions. 
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 26, 2013
    [Marketing] How to Scale Your Social Media Writing Team
    You’ve gotten your feet wet in social media marketing. Marketing Social Media Writing automation Blog Business Editorial calendar Facebook Marketing and Advertising Social Media Marketing Social network Style guide Twitter You’re blogging regularly and doing outreach on the best platforms for your audience.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 10, 2012
    [Marketing] 7 Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients
    TOPIC: Social Media Marketing for B2B Sales. 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing 10 Ways B2B Salespeople Should Be Leveraging Social CRM How to Use Video for Social Media in B2B Sales Leveraging Social CRM for B2B Salespeople – 10 Steps to Engagement! You get to be the cream. Like, comment etc.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 20, 2013
    [Marketing] Content Marketing Madness: The Bracketed Battle for Content Supremacy
    Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Popular podcast marketing objectives include thought leadership and general top-funnel awareness. In this case, however, none of that matters. Content loading.
  • SALESFUSION  |  MONDAY, DECEMBER 22, 2014
    [Marketing] Trials and tribulations of building a co-marketing program
    The post Trials and tribulations of building a co-marketing program appeared first on Salesfusion. Marketing Blog
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 31, 2013
    [Marketing] How a Welcome Email Can Boost Your Business
    The problem is too many companies go “radio silent” after a transaction is made, marketer Noah Parsons says. Parsons Parsons leads the marketing team at Palo Alto Software, an Oregon-based company. The post How a Welcome Email Can Boost Your Business appeared first on VR Marketing Blog. Act like a human.
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Marketing] 12 Steps and the Skills You Need for Your WordPress Website Update
    Too many marketing people are pitching WordPress websites as easy and claim that they can handle the whole project. website update in WordPress might be “easy” if you are the business owner, graphic designer, marketing expert, content writer and web developer who knows SEO as well. WordPress website updates are easy, right?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 3, 2012
    [Marketing] Email and Spam – The Two That Shouldn’t Tango
    With the increasing importance of  email marketing , spam proofing your content is one of the most important tasks in today’s marketing. One important aspect of compiling effective and professional marketing emails is making sure that your intended audience actually receives your carefully composed marketing material.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 19, 2012
    [Marketing] Find New Customers Helps Businesses Keep SCORE to Improve Demand Generation
    Marketing buyer personas content marketing Find New Customers lead-generation lead-nurturing lead-scoring management-best-practices social mediaJeff Ogden. Our SCORE methodology fixes this problem once and for all.” Sales simply does not have enough qualified opportunities to work. About Find New Customers.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] 9 Tools to Help Fix the Customer Experience Gap
    Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship Marketing. Customer Experience Marketing
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 8, 2016
    [Marketing] Strategies for Momentum: Tips To Improve Social Media Engagement
    But as easy as it sounds, like every other part of social media marketing or any digital marketing campaign, improving engagement is all about execution. Brands & Marketers– Learning how to improve social media engagement is a lot easier than you may think. Now as.
  • TYPE A COMMUNICATIONS  |  MONDAY, OCTOBER 19, 2015
    [Marketing] How to reimagine customer needs, reinvent your marketing and make a difference
    October 13, 2015 by Chuck Frey By now, you’ve probably heard about the importance of storytelling as a content marketing tactic. B2B Marketing Brand Storytelling Content Marketing Content StrategyBut the question remains: how do you actually do. read more.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 6, 2013
    [Marketing] How to Go Out on a Vine for Social Media
    Add Twitter’s Vine app to the growing list of social media marketing tools that businesses large and small are using to grow their brands. If you don’t have the basics in place first, Vine on its own will most likely be ineffective for your social media marketing needs. million shares (to Instagram’s 2.17 million.).
  • DIGITAL BODY LANGUAGE  |  THURSDAY, DECEMBER 11, 2008
    [Marketing] 6 Really Simple Marketing Metrics for your Execs
    if you ask a marketing exec in a B2B company what metrics they'd want, it ends up in a complex description of ROI, funnel velocity, or influence measurement. Let's start from the other direction, and look at 6 very simple measurements that you can provide them that they give them some simple insight into what's actually going on in marketing.
  • FATHOM  |  MONDAY, JULY 11, 2016
    [Marketing] Know Thyself – Identifying Your Unfair Advantage & Increasing the Value of Marketing
    Still, when trying to leverage your entire business operations and marketing efforts off of a few areas of expertise or assets, you’re going to need more than 20 minutes. While this may seem like a purely marketing related activity, your most loyal advocates typically come naturally from the advantages you have built-in to your company.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 22, 2011
    [Marketing] Subscribers to Free Content are NOT Leads
    I’ve heard some of my manufacturing clients call their subscribers free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. That is good advice and it is a proven tactic for inbound marketing. They are prospects by my definition. Timeframe.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 2, 2013
    [Marketing] Looking for best-practices BtoB demand generation? Start with fundamentals first!
    Lots of companies are working to create best-practices BtoB demand generation (aka digital marketing) programs. But they need to understand that to build a best-practices BtoB demand generation program and begin the journey to true revenue marketing, the foundation they first build is all important. Goal Setting. Value Proposition.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Marketing] 18 of the Best Email Subject Lines You've Ever Read
    If you''re an email marketer , or just someone who happens to send emails on behalf of your company, you don''t want to be one of those ignored (or (gasp) deleted) emails in your subscribers'' inboxes. It''s hard to be funny in your marketing , but Groupon''s one of those brands that seems to nail it again and again and again. Genius.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 16, 2009
    [Marketing] Are You Creating Irresistible Offers with Your Email Marketing?
    Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? What is it?
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 27, 2014
    [Marketing] 3 Points, 5 Questions – Personas Driving Marketing Insight
    Don’t worry, this isn’t going to be our Sales pitch but instead tips and best practices we’re employing as we continue to refine our offerings to our evolving marketing buyers. While marketing has embraced the idea of personas, most Sales teams are still practicing solution selling or focusing on a specific product offering. 
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 2, 2007
    [Marketing] Marketing Performance Measurement: No Answers to the Really Tough Questions
    I recently ran a pair of two-day workshops on marketing performance measurement. My students had a variety of goals, but the two major ones they mentioned were the toughest issues in marketing: how to allocate resources across different channels and how to measure the impact of marketing on brand value.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 28, 2016
    [Marketing] There’s a “C Change” Underway: CMOs and CIOs Are Aligning for Digital Disruption
    There’s a change underway in the world of marketing right now—a “C change”: the CMO, continuing to rise in prominence, is now interacting with the CEO and CIO in more strategic, meaningful ways. So if you’re a marketing leader, what can you do to harness this new reality? Modern Marketing b2b ConsumerPartner with your CIO.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] Integrated Marketing Summit Discount For Savvy Readers
    Savvy Sister Heather is attending the Integrated Marketing Summit next week and would love to meet up with Savvy readers. Here is a link to the series of posts Heather wrote last year after attending the Integrated Marketing Summit. You can register at IMS and use the code IMSDIS10. Hope to see you there
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 18, 2011
    [Marketing] Top 10 Reasons NOT to talk to Find New Customers
    Your Chief Marketing Officer said “Don’t sweat it. I’ve got you covered.”. 3. Filed under: Demand Generation , Fearless Competitor , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Marketing , Marketing Automation , Personal growth , Remarkable content , Sales 2.0 , sales leadership , Social Media , Social Networks.
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Marketing] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    The numbers show marketers are rushing into mobile. 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source:  ANA (Association National Advertisers) ). 59% of mobile websites are launched without testing or optimization (Source:  Marketing Sherpa ).
  • ION INTERACTIVE  |  FRIDAY, OCTOBER 21, 2016
    [Marketing] Interactive Content Marketing Weekly Roundup: October 17-21
    Another week down in the world of interactive content marketing. So if you’re a busy marketer like us and haven’t had a chance to race on over to ion’s Medium publication this week, here’s your recap of what's going on in our world:   Ask Audrey: How Much of Your Content Should be Interactive? Happy Friday! Great news, right? Facebook.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Marketing] Website Content Must Address What’s Keeping Engineers up at Night
    42% of engineers and specifiers said they couldn’t find complete and detailed product or capabilities information on suppliers’ websites ( Source: ThomasNet’s Industry Market Barometer™ ). Content Marketing Inbound Marketing Industrial Websites content creation Industrial Marketing Manufacturing marketing website content
  • HUBSPOT  |  SATURDAY, SEPTEMBER 19, 2015
    [Marketing] How Brands Are Spending Their Content Budgets [Infographic]
    Content Marketing Daily SyndicationThis post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. There's a saying from author Mitch Albom that insists, “Nothing haunts us like the things we don't say.”. But what about the things we don't invest in?
  • BIZNOLOGY  |  TUESDAY, MARCH 6, 2012
    [Marketing] Get Over Social Media Writer’s Block
    if it doesn’t, start telling everyone “I hate writing” and see if you can get that promotion to Senior VP and get some other sucker to write pithy corporate marketing copy in the form of editorial content. Image via Wikipedia. We’ve all had it. Writer’s block. No idea. Nothing seems like the right approach.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] Social proof and your battle for credibility
    Communty-building Influence and Power personal branding Power and influence on the web Psychology and social media return on influence social media influence social media marketing social proofSo it may come as a surprise that I have made a decision to ignore them, for good business reasons. Which directions are you likely to follow?
  • AVITAGE  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketing] Asking the Right Questions of Your Marketing Scoreboard
    Your marketing metrics, or your scoreboard, should measure both activity and results.  Knowing what questions to ask of your metrics differentiates successful marketing programs from the money pits.  In a recent CRMSoftware.TV Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, MAY 12, 2012
    [Marketing] Daddy Issues: Why You’re Having Trouble with Alignment
    Plus, I think we all know that the time investment on this one is going to include hours of dodging follow-up calls, webinar invitations and so on. I don’t think this is a bad offer, and I suspect that for a given slice of the market, it works. The same is true of sales and marketing alignment. It is not. Different Daddies at work.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 21, 2014
    [Marketing] Improve Your Email Response Rates with List Segmentation
    Want to improve your email marketing response rates? Segmentation is useful for a variety of reasons: Ever felt inundated with marketing emails for a product you’ve already purchased? You could have a segment for those who regularly click on links in your email marketing campaigns. Want more marketing tips and tactics?
  • ACT-ON  |  WEDNESDAY, DECEMBER 21, 2016
    [Marketing] 5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn
    Many B2B marketers use LinkedIn as part of their content marketing strategy. It’s possible to get excellent results using this powerful tool by taking actions many other marketers are missing. For example, let’s say your target audience is B2B marketers. Factor Affecting Content Marketing and PR.”. Not bad, right?
  • CLIENT BRIDGE  |  THURSDAY, NOVEMBER 29, 2012
    [Marketing] Debunking Social Media Marketing Myths
    As a result, myths about social media persist and prevent marketers from fully utilizing it as a tool. Research social networks and identify which ones will yield the best marketing results. Social media marketing activity doesn't drive bottom line results." Being good at social media marketing has nothing to do with age.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 20, 2014
    [Marketing] 50 Inspiring Retail, B2B and Non-Profit Subject Lines
    As business owners or marketers, we spend a lot of time thinking about creative content ideas for our websites, blog posts and emails (we  even have a content idea guide ), but do you get as creative with your email subject lines? Social Media Bulletin: Marketing Metrics Bible – 70-Page Guide. Have any favorites? Retail.
  • B2B LEAD BLOG  |  THURSDAY, MARCH 19, 2015
    [Marketing] 5 Reasons Marketers and PR Pros Need Big Data
    Database Marketing Big Data Marketing Last year, there was quite a buzz around Big Data. We had statistics thrown at us like: by 2020, there will be nearly as many digital bits as there are stars in the universe. Now, not all data is created equal.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2012
    [Marketing] Alex Pelletier of Acquisio Answers Your Inbound Marketing Questions
    by Seth Resler On Tuesday, February 7th, Alex Pelletier, Director of Marketing at Acquisio , co-hosted a webinar with our Senior Director of Marketing, Maria Pergolino on multiplying the effects of inbound marketing. For Acquisio, a prospect appears earlier in the marketing funnel. Inbound Marketing b2b marketing
  • HUBSPOT  |  MONDAY, FEBRUARY 22, 2016
    [Marketing] Why Some Things Go Viral — And Others Don’t [Video]
    To earn their attention, marketers like us have to create content that's worthy of our audience's time and emotional investment.But what's the best way to cut through the clutter to make sure our content gets seen? Social Media Video Content Marketing Daily IGSSWell, it helps to create content that's poised to go viral, of course.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. According to HubSpot Research , 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business. Social Media.
  • HALEY MARKETING  |  THURSDAY, NOVEMBER 12, 2015
    [Marketing] Want to Up Your Customer Service Game? 11 Stats You Need to Know
    11 Stats You Need to Know appeared first on Haley Marketing Group. Shareworthy Service Customer service customer service for staffing agencies customer service infographic marketing for staffing firms shareworthy customer service statistics shareworthy serviceReady to really improve your customer service game?
  • CAPTORA  |  MONDAY, SEPTEMBER 14, 2015
    [Marketing] Beyond The Digital Marketer Hype
    With over 1,000 digital solutions available today, marketers are bombarded with choices when it comes to technology. Salesforce Salesforce is betting big on marketers saying, “the dawn of the digital marketer is upon us” but we think that time has already past. People It’s a broad, loaded question. Don’t miss this!
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 26, 2011
    [Marketing] 5 Ways to Improve Your Landing Pages for Better Conversions
    Great post at the Content Marketing Institute by Rachel Foster. As a content marketer, you put a lot of effort into getting your target audience to visit your website and opt in for your white papers, videos and reports. Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action.
  • DIRECT RESPONSE COACH  |  THURSDAY, APRIL 4, 2013
    [Marketing] ‘Snakes on a Plane’ and the power of compelling headlines
    Headlines and titles serve on the front lines of marketing communications.  If they don’t do their job, nothing else matters.  I know.  I know.  “Snakes on a Plane” gives me the creeps too. The post ‘Snakes on a Plane’ and the power of compelling headlines appeared first on McCarthy and King Marketing.
  • MARKETRI  |  FRIDAY, FEBRUARY 24, 2012
    [Marketing] Our Top 5 Best Practices for Hosting an Effective Webinar
    Hosting a webinar is one inbound marketing tool that can help you draw in qualified leads. I’ve recently read “ The New Rules of Marketing & PR ,” by David Meerman Scott. Inbound Marketing Webinar Best Practices Marketing StrategySo how do you get started creating a webinar?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Marketing] 4 Promotion Strategies Used by the Best Business Bloggers
    He is responsible for Curata's marketing strategy and all related activities. Curata's Business Blogging Survey of 428 marketers revealed what it takes to develop and sustain a highly successful blog. Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem.
  • B2B MARKETING CONFIDENTIAL  |  THURSDAY, NOVEMBER 2, 2006
    [Marketing] B2B Marketing Confidential: B2B Best Marketers 2006
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Thursday, November 02, 2006 B2B Best Marketers 2006 BtoB announced their best marketers for 2006. couple comments.
  • ANNUITAS  |  THURSDAY, JULY 3, 2014
    [Marketing] CMO’s…It’s Time to Align with Your CIO
    The marketing technology landscape is massive and certainly technology is needed in order for CMOs to do their jobs effectively – but just because the CMO is soon to be spending more on technology does not mean that the CIO is irrelevant to the mission of a marketing department. Figure 1 – Marketing Technology Landscape.
  • THE B2B RESEARCH BLOG  |  TUESDAY, OCTOBER 23, 2012
    [Marketing] B2B Marcomms Agency League – highlights
    Aren’t we B2B marketers are blessed? We’ve the intellectual stimulation that comes from getting to grips with complex markets and decision making processes. And we also have a thriving community of agencies.  At the B2B Marketing Awards we see a showcase of talent that never fails to impress.  IAS B2B Marketing.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Marketing] Lower the Cost and Boost the Productivity of B2B Sales
    You are probably spending big dollars on marketing and sales resources. So take the advice of smart people like David Brock and Jim Hale: Get your marketing and sales teams in alignment and build a solid lead-to-revenue framework that will lower your cost of sales and improve your productivity. 58% of reps make quota (CSO Insights).
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 13, 2016
    [Marketing] Branded Content, Equity Content And Why Brands Need To Know The Difference
    The post Branded Content, Equity Content And Why Brands Need To Know The Difference appeared first on Marketing Insider Group. Content MarketingFor advertisers and those in the entertainment industry there’s a pretty important event going over in Cannes — yes the same Cannes where the iconic film festival is held. Cannes
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 6, 2010
    [Marketing] Inbound Marketing is the future, but are you ready?
    Inbound marketing is the wave of the future.  HubSpot has a great blog article about the differences between outbound and inbound marketing.  I suggest you read it for more background on this important marketing direction. . Inbound Marketing by Brian Halligan and Dharmesh Shah. There is no question in my mind. 
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 7, 2015
    [Marketing] Why Your Website Needs a Good Cleaning
    Many marketers may not even know these old pages exist or may have forgotten them as quickly as the unsuccessful campaign they supported. Websites content marketing linkedin websiteHave you been keeping your website content up to date? Let me help you out. The answer is no. Why should we? Good grief. Why Your Contact Page is Terrible.
  • CONNECT THE DOCS  |  TUESDAY, MARCH 27, 2012
    [Marketing] Content Marketing Tools Series #4 Outbrain
    Content Marketing Tools Series #4 Outbrain. One of the biggest challenges faced by Marketers is in driving the right audience to content efficiently. rates are the highest when compared to others and that makes Outbrain more cost efficient than most other forms of marketing. 3. How can marketers leverage Outbrain? 1.
  • CONTENT MARKETING FOR BI  |  THURSDAY, MAY 21, 2009
    [Marketing] Once upon a time in B2B marketing
    Is it just me or is most marketing content for B2B pretty dry? The emergence of social media has helped changed the face of B2B marketing, an improvement in my opinion. So, what if we could market using more storytelling? So much of our content says, “This is our software. just keep thinking there has to be a better way.
  • CONTENT MARKETING FOR BI  |  THURSDAY, MAY 21, 2009
    [Marketing] Once upon a time in B2B marketing
    Is it just me or is most marketing content for B2B pretty dry? The emergence of social media has helped changed the face of B2B marketing, an improvement in my opinion. So, what if we could market using more storytelling? So much of our content says, “This is our software. just keep thinking there has to be a better way.
  • HUBSPOT  |  SATURDAY, JANUARY 24, 2015
    [Marketing] 17 Demand Generation Stats Every CMO Needs to See
    Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data. 79% of all marketing leads never convert into sales and a lack of lead nurturing is the common cause. Marketing Data Daily This post originally appeared on Agency Post.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Marketing] 3 Ways to Keep Your MarTech Stack Tidy
    If so, think about what that means for your data as a B2B marketer. So what’s this got to do with marketing? To get a picture of this trend, take a look at Scott Brinker’s Marketing Technology Landscape Supergraphics , which shows a crowded market with 1,876 vendors in 43 categories. Marketing automation.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 18, 2013
    [Marketing] Get Lucky In Las Vegas
    This event is the largest vendor-neutral, research-based email marketing event. It’s aimed at helping marketers overcome top email marketing challenges with case studies, quick win clinics, bonus sessions and expert panels. MarketingSherpa’s Email Summit 2013 runs February 19-22, at the Paris Las Vegas Hotel & Casino.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Marketing] What Is a Content-Enabled Campaign?
    appeared first on Marketing Insider Group. Content MarketingEver heard of a content-enabled campaign? Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience. Translation: They bridge […]. The post What Is a Content-Enabled Campaign?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 7, 2016
    [Marketing] Create relevant content based on personality profiles
    The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. Content MarketingWe know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 20, 2009
    [Marketing] Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions
    The more sophisticated vendors will of course continue to add features, but it’s not clear that most marketers will be interested in the additional capabilities or be able to handle the added complexity. haven’t seen much written about the burden that this change places on the marketing systems. This brings us back to features.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 11, 2011
    [Marketing] 14 Sanity Saving Apps For Business Travelers
    Sam Fiorella , Chief Marketing Sensei at Sensei Marketing and blogger at 12 Most. by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. Twitter Mobile App. Ann Handley. Starbucks App.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 26, 2012
    [Marketing] Effectiveness and Difficulty of Marketing Channels
    Effectiveness and Difficulty of Marketing Channels. This chart of the week by MarketingSherpa shares some interesting data on marketing channels.  It explores the effectiveness of channel and difficulties with various approach for sales lead generation. Email marketing is not quite as effective as SEO, but is much easier.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 3, 2011
    [Marketing] B2B Marfketing Automation Vendor Selection Tool: What’s Inside and Why
    Summary: Our new B2B Marketing Automation Vendor Selection Tool (VEST) has been carefully crafted to help marketers at every step of the selection process. Explanations What It Is: This is basic information for people who are just starting to explore marketing automation. For more information or to order, please click here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2009
    [Marketing] Lessons from a marketing strategy gone wrong (mine!)
    Remember, social marketing is still MARKETING. My traditional core business is providing low-cost marketing services to businesses in the Southeast U.S. Here's what's happened: Over time I have been writing less about small business marketing fundamentals, and more about B2B and social media. It's ugly. What did I learn?
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 24, 2011
    [Marketing] The Importance of Thinking Outside-In
    How to do great marketing with (almost) no money. That means that instead of thinking “ Here are our products and services and this is how we help you.&# And pushing out marketing campaigns. B2B Lead Generation | Think Outside-In rather than Inside-Out. Want to truly understand the values of Find New Customers ? Great show!
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