BIZNOLOGY | FRIDAY, MAY 17, 2013
[Marketing] Don’t Make These Enterprise SEO Mistakes
It may seem like an enterprise organization should have the budget to hire multiple in-house SEO Specialists but that’s often not the case, and the existing marketing department is probably already maxed out on time. In a smaller business, there is one marketing department and it may even only consist of one or two people.
INDUSTRIAL MARKETING TODAY | TUESDAY, SEPTEMBER 6, 2011
[Marketing] Industrial Blog Sites Revisited
The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation. However, this needn’t be the case. Content curation.
TRADESMEN INSIGHTS | WEDNESDAY, DECEMBER 2, 2015
[Marketing] The Modern Press Release
Join Matt Sonnhalter for a Marketing Minute and learn about the modern press release and how key elements make it a strong, effective communication tool. To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover.
HUBSPOT | THURSDAY, APRIL 24, 2014
[Marketing] How to Grow Your Email List the Right Way [Video]
Sometimes, it''s okay to take shortcuts in your marketing. Other times, taking a shortcut could make or break the success of a marketing channel -- especially in email marketing. So if you want to make sure you''re not mucking up this really important marketing channel, keep on reading. email marketing Yikes!
WEBBIQUITY | MONDAY, DECEMBER 5, 2011
[Marketing] Six Ways to Search-Optimize a Blog
Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Furthermore, some of these are virtually worthless for search (e.g. Fresh content. Syndication and blog directories. Social media.
PWB MARKETING BLOG | TUESDAY, MARCH 10, 2009
[Marketing] Mobile Mania - PWB Marketing Communications
VIEWPOINT | THURSDAY, SEPTEMBER 9, 2010
[Marketing] Sales and Marketing Unite! Really.
VIEWPOINT | THURSDAY, NOVEMBER 18, 2010
[Marketing] Tailwinds for Marketing Automation Software
ACQUIRING MINDS | WEDNESDAY, NOVEMBER 5, 2008
[Marketing] This is not about marketing
This blog has been quiet of late as my family took a break to tour London, Belgium and France. Who could ask for a better tonic to a hectic lifestyle than two weeks in Europe? With the surprisingly good weather and the wonderful hospitality heaped on us by our Belgian hosts in Ghent, the economic crisis and the gyrating stockmarkets seemed far away.
TRADESMEN INSIGHTS | TUESDAY, MARCH 17, 2015
[Marketing] When is Enough Content Enough?
As marketers, we’re all trying to do more with less which begs the question, when is enough enough? These stats that only 38% marketers rate their content to be effective or very effective are disturbing. The rule of thumb is your target audience needs to see your message at least 7 times before they believe it.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 24, 2016
[Marketing] Help! What Do I Do Without My Analytics Data?
Now, at this point, you may be wondering what this has to do with marketing. And let’s be real, for marketers, losing traffic is essentially like losing a piece of your life. B2B Online Marketing BlogLast week I turned 34. For the month leading up to my birthday, I was convinced I was turning 33. As it turns out…. Wait…Sorry.
ANNUITAS | TUESDAY, JUNE 24, 2014
[Marketing] B2B Events – What Does Demand Generation Have to Do with It?
The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. Marketers need to remember that content is not a tactical campaign. Author: Erika Goldwater, CIPP/US @erikawg Director, Marketing for ANNUITAS. We love events …attending them at least. What do they read?
AD YOUR COMMENT HERE | FRIDAY, MARCH 26, 2010
[Marketing] How to Effectively Market Your Excellent Customer Service
They don’t know how to market it – or not market it - to potential customers or new business. Focus your valuable marketing copy on that. Consider customer referrals as a form of marketing. What are other ways to market customer service? The problem? But check THIS out. What are best examples?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 12, 2009
[Marketing] Infusionsoft: Impressive Marketing Power for a Very Low Price
The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. If not, the marketing automation functions in Infusionsoft are worth considering.
SALES ENGINE | THURSDAY, MARCH 3, 2016
[Marketing] How Can Marketing Meet the Expectations of a Complex, Large Purchase Buyer?
recent client evaluation of their data revealed that, when content marketing was used in tandem with sales, the closing rates went up, the deal sizes were larger, and the cycle times were shorter. based on marketing to over 117,000 lead records. Marketing sourced opportunities: MQLs that precede the opportunity create date.
BIZNOLOGY | THURSDAY, APRIL 30, 2015
[Marketing] Are you thinking clearly about the search ranking algorithm?
Last week was an interesting week in search marketing, with Google rolling out what pundits cheekily describe as “mobilegeddon”–Google’s update to their search ranking algorithm that boosts mobile-friendly sites while lowering the rankings for sites that don’t display well on small screens. That’s wrong.
AD YOUR COMMENT HERE | SATURDAY, JUNE 19, 2010
[Marketing] Voice: The new – and mandatory – brand component
Social media marketing requires us to think seriously about these aspects of our marketing campaigns. Much of the time in new marketing it’s through content. Develop your Voice Brand for the New Marketing Landscape. social media marketing Voice Brand Conversation. Response. Bi-Directional. Engage.
NUSPARK | SUNDAY, AUGUST 24, 2014
[Marketing] How Did That Banner Ad Get To Your Website?
DSPs are used by marketers to buy ad impressions from ad exchanges as cheaply and as efficiently as possible, SSPs are designed by publishers to do the opposite: to maximize the prices their impressions sell at. Advertising Marketing Strategy Media Planning see below). Feel free to email me if any questions at all; it’s technical.
TRADESMEN INSIGHTS | TUESDAY, JUNE 14, 2011
[Marketing] New Study Shows Best Way of Reaching Manufacturing Professionals
Trade magazines continue to be the most preferred source for industry news, events and business/market data. Marketing Trends Social Marketing Traditional Marketing best way to reach manufacturing professionals gardner publishing media usage of manufacturing facilitiesIt appears that an integrated plan is best.
PAUL GILLIN | MONDAY, FEBRUARY 7, 2011
[Marketing] Groupon Digs the Hole Deeper
Actually, when I think about commercials that offend me, the image of Timothy Hutton using the suffering of the Tibetan people to sell direct marketing services will forever remain etched upon my mind. advertising marketingToo bad Groupon didn’t mention any of those noble goals in the commercials themselves.
B2B MARKETING INSIDER | MONDAY, JULY 6, 2015
[Marketing] 5 Companies Using Technology To Improve The Developing World
Sanjeev Saxena, who has over 25 years experience in Sales and Marketing and operations in the biomedical industry, founded POC Medical Systems – a medical device company – to answer that question. The post 5 Companies Using Technology To Improve The Developing World appeared first on B2B Marketing Insider. Marketing Strategy
ANNUITAS | TUESDAY, AUGUST 27, 2013
[Marketing] Three Tips for Developing a Buyer Centric Demand Generation Strategy
Blog B2B Marketing Buyer''s Journey Demand Generation Strateg Demand Process Transformation The following are three tips for developing a truly Buyer Centric Demand Generation Strategy.
OPENTOPIC | TUESDAY, JULY 14, 2015
[Marketing] How to Make LinkedIn Work For You - Q&A with Josh Turner
Opentopic's Content Marketing Spotlight Series is a regular feature that provides valuable insights from thought leaders in the content marketing space. Josh Turner is the founder of Linked Selling , a B2B marketing firm based in St. He also offers LinkedUniversity.com , an online training program for LinkedIn marketing.
BIZNOLOGY | TUESDAY, JULY 24, 2012
[Marketing] You must commit to reddit to succeed
Social Media Marketing Reddit social bookmarkingImage via CrunchBase. My recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as possible, you will never be rewarded unless and until you really commit to reddit.
EMEDIA | WEDNESDAY, APRIL 6, 2016
[Marketing] A Day in the Life of a Social Media Specialist
Blog Social Media Employee Advocacy Marketing/Sales Management Content Blog Post Audiences Homepage ResourcesFind out what our social media specialist has discovered about successful B2B content. Our social media specialist recently reflected on trends that have developed in social media and how they have affected B2B companies.
HUBSPOT | TUESDAY, MARCH 15, 2011
[Marketing] Gmail Releases Smart Folders, Email Marketers Be Aware
But Gmail's newest feature, Smart Folders , might be received with less enthusiasm from email marketers concerned about their click-through rates. Smart folders mark the start of a new major challenge for email marketers. Marketing Takeaway. Filters like Smart Folders aren't going to change email marketing overnight.
FATHOM | FRIDAY, SEPTEMBER 4, 2015
[Marketing] Manufacturing Marketing Ideas: From Brand Awareness to Brand Publishing
In an industry ruled by specs and regulations that require your products to ‘fit in’, it can be difficult to come up with manufacturing marketing ideas to help your company stand out. In this same report, 76% of manufacturers reported that their content marketing initiatives were not effective. Absolutely not.
HUBSPOT | FRIDAY, APRIL 8, 2016
[Marketing] How to Fall in Love With Writing Again
Content Marketing Blog Daily Tactical“I’m sick of this.” “I hate this.” “Not again.” “Can’t stand it!” “I'm gonna quit.”. If you’ve ever thought -- or said -- those things about writing, you’re not alone. I’ve experienced those thoughts. As someone who writes a lot , I get it. After a while, you get sick and tired of writing. You’ll feel it.
WEBBIQUITY | TUESDAY, OCTOBER 5, 2010
[Marketing] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
Successful Twitter Marketing Strategies by Social Media Optimization. According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. Insanely Useful Ways to Search Twitter for Marketing by OPEN Forum. Crabs.
HUBSPOT | THURSDAY, JULY 17, 2014
[Marketing] 35 Tech Terms Translated Into Plain English
We all misinterpret some of the techy terms floating around web and product design nowadays -- but now more than ever, marketers need to be familiar with this vocabulary so we can communicate better with our IT, web design, or product development departments. Learn more about how marketers can use APIs here. Inbound Marketing Design
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
[Marketing] The Power of Return On Marketing Investment Calculations
Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more.
HUBSPOT | FRIDAY, MARCH 7, 2014
[Marketing] How to Create a Fantastic Email Newsletter [Checklist]
This metric should be something besides opens and clicks, by the way -- it should be more closely tied with your overall marketing and business goals. If your marketing software supports personalization, this is a really easy thing to implement that could have big results for your conversion rates. email marketing 10) Send.
EARNEST ABOUT B2B | FRIDAY, APRIL 19, 2013
[Marketing] The big barriers to big data for b2b marketers
Three little things responsible for marketers across the world waking up in cold sweats at night. The thing is being a b2b marketer is not easy at the moment. Ready and waiting with his team of insight tools, analytics experts and reams of spread sheets to give the answers marketers have been yearning after for so long. Metrics.
WINDMILL NETWORKING | FRIDAY, SEPTEMBER 11, 2015
[Marketing] Make Sense by Speaking to Your Audience – Not Above Them
This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns. Content MarketingHow do you communicate when you meet your best friends for dinner or libations? Author information.
FEARLESS COMPETITOR | SUNDAY, MARCH 25, 2012
[Marketing] Important event this week: Create Content Like a Publisher – 7 Ways to Move Beyond Concept
Compliments of the lead generation compan y and global marketing firm Find New Customers. Sunday Posts blogging content marketing Find New Customers lead-nurturing management-best-practicesMark your calendar for this LIVE special video briefing on Thursday, March 29th at 2:03pm ET. Looking to plan your upcoming week?
FEARLESS COMPETITOR | FRIDAY, JULY 16, 2010
[Marketing] What’s the Best Marketing Software – You’ve Never Heard Of?
But as I discussed with their Chief Marketing Officer, Lisa Arthur, the company suffers from a lack of awareness. Interestingly, as a B2B marketing expert, I was unable to find glaring flaws in their software. They simply have the most robust marketing platform I’ve even seen. What an eye-opening experience it was.
LEADERSHIP | TUESDAY, JULY 15, 2014
[Marketing] 10 Ways to Empower Channel Partners and Drive Sales Growth
Define your channel marketing framework. Demarcate geographies, markets, industries, speciality focus, etc. Make sure your distribution and coverage model is cost-effective if you have chosen to adopt channel marketing. Facilitate harmonious market coverage. Ensure sound lead nurturing processes. Objection handling tools.
B2B MARKETING UNPLUGGED | THURSDAY, MARCH 27, 2014
[Marketing] Fixing Your Sucky B2B Website: Step One
Aileen is a B2B marketer with a website that sucks only slightly less than her marriage. So for Aileen and all the other marketers out there who cry when they see their sites, here is the first of my Three Steps to a Not-Very-Sucky Website. Websites B2B marketing bizmarketer Elizabeth Williams linkedin website
VISUALLY | WEDNESDAY, DECEMBER 16, 2015
[Marketing] Facebook Video: Why It’s Time to Pay Attention
Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. To dive into more on social media marketing or video? Video Content Marketing: The Three Es of Success. Here’s the full article.
VISIONEDGE | TUESDAY, SEPTEMBER 24, 2013
[Marketing] More Data Does NOT Equal Better Insights
According to Stephanie Miller, VP of member relations at the Direct Marketing Association, “data is big, getting bigger, and more complex (and expensive) to manage.” . Uncategorized Analytics Big Data data marketing analytics marketing data Marketing Insight marketing metrics ” . Keyword: Seeing.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, SEPTEMBER 17, 2012
[Marketing] Picture This: 10 Amazing Photo Sharing Apps
Kerry O’Shea Gorgone , JD/MBA, teaches New Media Marketing in the Internet Marketing Master of Science Program at Full Sail University in Winter Park Florida. Mobile marketing visual communication colorsplash diptic flipgram hipstamatic incredibooth instagram kerry gorgone marblecam panorama 360 photoshop express snapseedTweet.
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, JANUARY 11, 2012
[Marketing] Three email marketing staples
Implementing a successful email marketing campaign can sometimes feel a little hit and miss. To see whether different approaches are successful, marketers need to try them out beforehand; noting the results and tweaking the content accordingly. From Business Growth Development , post Three email marketing staples. Marketing
LEADERSHIP | TUESDAY, OCTOBER 1, 2013
[Marketing] How to Make Your B2B Blog Deliver Incredible Results
As you start becoming a part of the market conversations your customers and prospects are engaging in, you will grow to be recognized as a thought leader. And yet, you know you can’t afford to rile other players in the market. Blogging Best Practices Checklist: Part 1. have been writing this blog for close to four years now. fluff.
BLUE FOCUS MARKETING | SATURDAY, NOVEMBER 8, 2014
[Marketing] REGISTER NOW Join #TED Speaker & Author, @mnburgess, for AMA #ContentMarketing Workshop
I am proud to announce that, on December 4-5, I will be delivering an AMA Content Marketing Workshop at the Summit Executive Centre in Chicago. In 2014, Content marketing is a marketer’s number one priority. Discover how your brand can benefit from content marketing. Place: Summit Executive Centre, Chicago, IL 60601.
VERTICAL RESPONSE | FRIDAY, APRIL 25, 2014
[Marketing] Creating Facebook Retargeting Ads: A Step-by-Step Guide
Retargeting allows you to stay top of mind, build deeper relationships and hopefully sell more products and services by sending marketing content and advertising specifically to people who are familiar with your business. Want more marketing tips and tactics? Sign up for the free VR Buzz. © 2014, VR Marketing Blog.
BIZNOLOGY | FRIDAY, SEPTEMBER 16, 2011
[Marketing] Simple Works Well in SEO
think SEO and Internet marketing in general is at that point in its existence. What do you do to simplify the often cryptic and mysterious world of Internet marketing? Internet Marketing Organic Search Search Marketing Business Google Internet marketing Search Engine Land Search engine optimization Web search engine
MARKETRI | WEDNESDAY, SEPTEMBER 11, 2013
[Marketing] Marketing vs. Business Development - Why It Is Critical for Law Firms to Know the Difference
The terms marketing and business development are frequently used interchangeably, especially by law firms that utilize both to grow their businesses. Marketing. First, let’s define marketing and its function. Business development can begin after a marketing plan is in place. Business Development.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 12, 2015
[Marketing] The Most Creative Ideas Fail Without Strategy - Content Pros Podcast with Jason Falls
Jason Falls is the Senior Vice President of Digital Strategy at Elasticity , a digital marketing and public relations firm. And they relate to a couple my favorite things about content marketing: strategy and metrics. Content Marketing Content PlanningHis recommendation is that it should be the decision maker on the brand side.
FATHOM | MONDAY, JUNE 29, 2015
[Marketing] How NOT To Write a Prospecting Email, Part II
However, I feel that salespeople and marketers (who also write/edit emails, sometimes for salespeople) could learn something from the egregious mistakes I regularly witness in my work inbox. This winner comes from a sales & marketing intelligence company. I know, Part II? Is a series in the making? What?! In good health?
THE EFFECTIVE MARKETER | THURSDAY, JUNE 9, 2011
[Marketing] When Leads Go Cold
The article doesn’t go into much detail about whether the leads being followed up had been nurtured by a Marketing Automation system, or even a break down of industries but it does point a good possible flaw in the sales process of most companies. Lead generation Marketing Automation harvard business review linkedin sales
PROTEUS B2B MARKETING BLOG | TUESDAY, MAY 27, 2014
[Marketing] Visual Content: The Power of Images in Your Blog
B2B Blog Postings B2B Marketing B2B blog Images marketing visual We live in visual culture. This is difficult to overstate. Consider a statistic taken from a recent Jeff Bullas blog post. Get this: “Ten percent of photos taken in human history took place in the last 12 months.” Think about that.
MODERN B2B MARKETING | MONDAY, AUGUST 20, 2012
[Marketing] Understanding Edgerank: The Importance of Affinity
Tiffani Frey is a serial entrepreneur and marketing strategist with over 20 years in the trenches. Strive for interesting, relevant and emotional b2b marketing content , of course always keeping Weight and Time Decay in mind, and you’ll see greater fan interaction on your posts. want you to think back to your grade school crush. Hmmmm.
SAZBEAN | THURSDAY, MAY 26, 2011
[Marketing] 6 Steps for Measuring Social Media
Analytics Marketing Social Media Social Networks StrategyJay Baer presented this 6 Step Process for Measuring Social Media as part of the Social Media Examiner Social Media Success Summit. The 6 step process for measuring social media. View more presentations from Jay Baer. What do you think?
MODERN B2B MARKETING | FRIDAY, APRIL 26, 2013
[Marketing] What Facebook Graph Search Means for Your Business
What Facebook Graph Search Means for Your Business was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media by Kelly Jo Horton Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. You can find friends if you know how to spell their name.
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 23, 2012
[Marketing] Book Review: Content Rules
Marketing Tips Marketing Tools Social Marketing ann handley c.c.chapman content rules guide to social media how to create good contentFor those of you who are still getting your feet wet in social media, here’s a book that will help you get started. It’s called Content Rules by Ann Handley and C.C. Chapman.
FEARLESS COMPETITOR | THURSDAY, JULY 21, 2011
[Marketing] 2011 Lead Management Optimization Study
He is also well-connected with top marketing experts, including Jim Dickie of CSO Insights. Business relationships Fearless Competitor Find New Customers lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Metrics Sales 2.0 CSO Insights has just released their new study. ouch!).
LEADERSHIP | THURSDAY, FEBRUARY 27, 2014
[Marketing] So You Think You’re A Marketing Exec…
How would you describe the role of a marketing executive? As a B2B leader, you are aware that marketing execs have broad, diverse roles that require both “people” and practical skills. When you have a suitable marketing exec, this individual can help you build successful, profitable marketing campaigns. College degree.
B2B MARKETING CONFIDENTIAL | MONDAY, OCTOBER 23, 2006
[Marketing] Marketing Stim-Response Data Warehouses
skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Ive started to see these "supplementary data warehouses" in the market place. So, the solution is the marketing data warehouse.
HUBSPOT | MONDAY, AUGUST 8, 2011
[Marketing] 5 Focus Group Questions to Feed Your Content Marketing
Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. Similar to the above, most marketers aren't bold enough to post a blog article titled "5 Reasons Our Competitor Sucks." But I digress.
VERTICAL RESPONSE | TUESDAY, DECEMBER 2, 2014
[Marketing] Clickbait Can Hook Readers … But Is It Worth It?
“People are attracted to quick sound bites,” says Danny Wong, marketer and growth manager at marketing technology company Shareaholic. ” Facebook digs deeper Despite the negativity associated with clickbait in the marketing world, the tough reality is that it works. Clickbait is exactly that – bait.
HUBSPOT | WEDNESDAY, OCTOBER 30, 2013
[Marketing] The 100 Most Loved Companies in the World
But that''s what makes marketing fun, right? Cracking that code and finding a way to get people to have an emotional connection with a company or product is a big part of what marketers do. Which is weird because those companies are beating the heck out of HTC in the market. inbound marketing Here’s the Full List.
MODERN B2B MARKETING | FRIDAY, JANUARY 3, 2014
[Marketing] Embracing the Age of the Customer: How to Become Customer Obsessed
At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar, The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 5, 2015
[Marketing] 5 Reasons Your Company Should Be Blogging
Find New Customers , the most likeable company in B2B marketing, is now partnered with a great company in New York City called Likeable Local “ Social Media Marketing that makes YOU More Successful.” Find New Customers Likeable Local Marketing Social Media Blogging ” Dave Kerpen of Likeable Local.
HOOTSUITE | MONDAY, NOVEMBER 9, 2015
[Marketing] 15 Must-Follow Social Media Experts on Twitter
To help you get the most professional value out of your feed, we’ve come up with a list (that you can find here ) of top social media and marketing experts to follow on Twitter—no brain picking required. yoBQNw8izh #socialmedia #Marketing #Facebookmarketing. 10 Twitter Marketing Mistakes You Need to Stop Making https://t.co/rSIcJF9kOU
BUSINESS GROWTH DEVELOPMENT | THURSDAY, SEPTEMBER 8, 2011
[Marketing] Marketing Fantasies And Ruthless Realities
Are you marketing in a fantasy world ? Marketing that generates leads like inbound marketing is a reality and if done correctly it can make a significant difference to your business. Whilst you’re working your marketing there is nothing stopping you putting in a few calls to existing and new customers alike. Enjoy that ?
TRADESMEN INSIGHTS | WEDNESDAY, JULY 25, 2012
[Marketing] What Kind of B-to-B Challenges Are You Having with Social Media?
In the B-to-B space, it’s not unusual for us to lag behind the B-to-C market, especially when it comes to trying and embracing new things. Penton Marketing Services did a survey recently of 5,000 B-to-B marketers. Here are some highlights: 60% of B2B marketers have a social media strategy or will by next year.
WRITTENT | TUESDAY, APRIL 1, 2014
[Marketing] 7 Tips for a Rocking Social Media Strategy
An estimated 88% of brands today are using social media for marketing. The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. For Writtent, this would probably look like the following: Primary: Content marketing.
FEARLESS COMPETITOR | TUESDAY, APRIL 23, 2013
[Marketing] I’m Your Customer. You Think You Understand Me, but You Don’t!
If you are doing marketing (and Drucker famously said “all there is is marketing and innovation” – so any decent business has someone in charge of Marketing. Self Education buyer personas management-best-practices marketing-campaigns Do your customers believe you truly understand them? Neither do apps.
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 9, 2010
[Marketing] Marketing Data Security: FTP and Data Shipping Security
Marketing data, including customer and sales information, is some of the most valuable information within an organization. About the Author: Kevin Gilbert is the Technology Manager at SIGMA Marketing Group. Related Articles: Marketing Data Security: Securing Your Cell Phone or Mobile Device. Kevin Gilbert. SHIPPING DATA.
FIFTH GEAR ANALYTICS | MONDAY, SEPTEMBER 13, 2010
[Marketing] Marketing Data Security: Accessing Corporate Resources From Offsite Securely
Marketing data, including customer and sales information, is some of the most valuable information within an organization. About the Author: Kevin Gilbert is the Technology Manager at SIGMA Marketing Group. Related Articles: Marketing Data Security: Securing Your Cell Phone or Mobile Device. Kevin Gilbert. Probably not.
SALES INTELLIGENCE VIEW | WEDNESDAY, APRIL 15, 2015
[Marketing] Happening Today at Marketo’s Marketing Nation Summit
Today is day three of Marketo’s Marketing Nation […]. Market Intelligence insideview events insideview marketo insideview marketo events marketing nation marketing nation summit marketo nation marketo summit
WEBBIQUITY | MONDAY, APRIL 11, 2011
[Marketing] The Social Media Monitoring Metric We Need, But Can’t Get
Answers.com defines karma in a couple of different ways, both of which apply to social media marketing: 1) “The total effect of a person’s actions and conduct during the successive phases of the person’s existence, regarded as determining the person’s destiny. Good social media marketing creates positive karma.
TRADESMEN INSIGHTS | TUESDAY, JANUARY 8, 2013
[Marketing] Tips on Getting the Most out of SlideShare
Parker in the Content Marketing Institute’s daily updates on a to-do check list ( you can download it here ) to make sure you’re getting the most out of SlideShare. Roger suggested if you want to learn more you could read The Marketer’s Guide to SlideShare by Todd Wheatlan. recently read an article by Roger C.
SALES INTELLIGENCE VIEW | TUESDAY, APRIL 15, 2014
[Marketing] Cloudy Skies Are No Match For This Man In the Moon
Marketing Marketing Technology Marketing Tools Marketing Video Did you know that before the 20th century, thee centuries passed with no blood moons appearing in the sky? So the next 17 months are pretty darn special. If you’re […].
SOCIAL MEDIA B2B | THURSDAY, DECEMBER 8, 2011
[Marketing] 4 Social Ways to Make B2B Direct Mail More Effective
Direct mail makes up 52% of mail in the United States and according to a Marketing Sherpa survey , 22% of B2B marketers called direct mail very effective, while another 57% responded that it is somewhat effective. Marketing B2B marketing direct mail direct responseAdd Social Profile Names. Add a Social Component.
BIZNOLOGY | FRIDAY, MARCH 18, 2016
[Marketing] Behind the writer’s desk: all the magic happens in the editing
As content marketers, we face a conundrum. Over time, I’ve developed a number of tricks and strategies for producing marketable content on a regular basis that doesn’t embarrass me. What I enjoy most about content marketing is that it feeds my curiosity. Yet, I know that once I fill the space, the job becomes instantly easier.
CONNECTING ELEMENT | FRIDAY, DECEMBER 5, 2014
[Marketing] Digital Digest – anatomy of an advent email
By Karen Hall (CE managing director) and Kelly Smith (CE head of content) Read more › Digital Digest | Digital marketing blog | Connecting Element Christmas email content marketing e-marketing email agency email campaigns Seasonal email campaigns tiered email campaigns
WRITING ON THE WEB | THURSDAY, AUGUST 5, 2010
[Marketing] Online Persuasion: Seeing Through the Eyes of Your Customers
There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Here’s where you should start thinking a little differently when writing content for the Web: Smart content marketers are using persuasion tactics that appeal to emotions rather than reasons.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 20, 2013
[Marketing] Direct Mail or E-blast – Which One Works Best for You in the B-to-B Space?
think that when reaching out to our target market, the professional tradesman, you have just as good if not better of a chance of reaching them with the traditional snail mail. We’ve all used both of these marketing tools. It’s a tough question to answer and I’m not too sure there is only one answer.
CONTENT MARKETING TODAY | FRIDAY, AUGUST 21, 2009
[Marketing] Why You Need Outbound Marketing to Strengthen Your Inbound Marketing
So it is with inbound marketing vs. outbound marketing. Celestine reminds us that outbound marketing done right, particularly in the form of smart public relations can make a measurable and almost immediate positive difference. Witness the existence of Content Marketing Today and the blog post you’re currently reading.
WINDMILL NETWORKING | TUESDAY, OCTOBER 23, 2012
[Marketing] Social, Mobile, Local Media: How Retailers Can Formulate the Best SoMoLo Concoction
SoMoLo, a blending of three distinct marketing variables, is quite different, even though the individual elements may appear to be familiar. When marketing focus changes from a product perspective to a customer-centric perspective, the power of SoMoLo (Social, Mobile, Local) potential can be unleashed. Social. Mobile. Know your target.
SMASHMOUTH MARKETING | FRIDAY, APRIL 9, 2010
[Marketing] 5 Tips For @chrisbrogan's New Marketing Experience, aka: Inbound Marketing Summit
Next week I'll be speaking at Chris Brogan's New Marketing Experience in San Francisco. Thus, time spent with them is also time spent learning new marketing the way we see it. That's all the discussion, debate, learning and putting faces to all the "social" B2B marketing community faces I've met online -- as well as meeting new ones.
B2B MARKETING CONFIDENTIAL | TUESDAY, OCTOBER 13, 2009
[Marketing] Verticalizing Internet Marketing
skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. decides that they really want to make their inventory appealing for technology marketers, specifically B2B technology marketers.
BIZNOLOGY | MONDAY, JANUARY 26, 2015
[Marketing] What the BlackBerry Twitter debacle taught us about social media
How ironic is it that BlackBerry’s marketing was performed with the help of a rival mobile device? The phone was once popular among high-powered executives, and now it’s sales lag behind iPhones , Androids, and the Windows phone in terms of market share. Social Media Marketing blackberry IPhone social media social media mistakes
KAPOST | TUESDAY, APRIL 12, 2016
[Marketing] 5 Tips for Creating Customer-Centric Content
Most marketing teams start out with the best intentions to create engaging content, but content chaos bogs them down. Marketing teams and departments are still working in a “silo” mentality, not collaborating with other teams within the company to clearly map a cohesive customer journey. Matt Heinz, President, Heinz Marketing Inc.
IT'S ALL ABOUT REVENUE | SATURDAY, MARCH 8, 2014
[Marketing] SXSW Preview: Social Technologies and the Universal Customer Profile
by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer. Join our discussion in person and RSVP here.).
MARKETING GENIUS BLOG | TUESDAY, JULY 26, 2011
[Marketing] MAI Creates New Resources for the Everyday Marketer
But it’s not about us, the MAI was created to help end-users advance their careers and organizations achieve a higher return on their investments by being the resource for vendor-agnostic curriculum, training and certification for the marketing automation industry. best practices Marketing Automation Small business
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 27, 2011
[Marketing] Slideshare ditches Flash. Moves to HTML5. Now mobile and search ready.
B2B Demand Generation | Slideshare becoming a powerful mobile marketing tool. Do you use Slideshare for your marketing campaigns ? Slideshare has long been a useful tool for B2B marketers. This is BIG news for B2B marketers looking to crank up B2B demand generation. Content marketing Demand Generation Find New Customers
SAZBEAN | MONDAY, OCTOBER 27, 2014
[Marketing] Sharing for Engagement on Twitter
Content Marketing Social Media Social Networks content strategy digital strategy internet marketing strategy social media strategy twitter content twitter strategy Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. But the rest of content is a very close second. Be Concise. Be Visual.
VERTICAL RESPONSE | THURSDAY, MARCH 12, 2015
[Marketing] 5 Ways to Create Added Value for Customers
Consider what’s important to your target market and how your product or service will benefit them. Implement marketing models into your strategy. As you’re searching for ways to create added value, the use of popular marketing models can help your strategy take shape. Don’t know where to start?
NNC SERVICES | MONDAY, JANUARY 14, 2013
[Marketing] 4 Tips to Consumerize Your B2B Marketing
We found their research on B2B Marketing and Software Selection quite interesting, and hope you do too! The following post is a guest blog from our friends at Software Advice. The lines between the business and consumer worlds are blurring. In the technology world, this manifests itself in what’s being called the “consumerization of.
KOMARKETING ASSOCIATES | MONDAY, DECEMBER 1, 2014
[Marketing] Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update
B2B Online Marketing Blog Social Media Strategies Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. Instead, Facebook will focus on giving its users more content that they care about. What Are Promotional Posts?
B2B MARKETING TRACTION | THURSDAY, FEBRUARY 25, 2010
[Marketing] Be a Strategic Planning Action Hero with Micro-Strategies
An example is a business that doesn’t have a platform from which to communicate its marketing message for a product launch. A new outcome might be to “Get X number of followers on Twitter.”. Marketing Planning Marketing Strategy Role of the CMO Technology Marketing strategic planningTweet. The process includes five steps.
CLIENT BRIDGE | WEDNESDAY, DECEMBER 21, 2011
[Marketing] INFOGRAPHIC: Social Media Marketing for Startups
From Udemy, here's an infographic that shows how a new business can grow using social media marketing. View Original Article
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, NOVEMBER 6, 2008
[Marketing] Secrets of Social Media Marketing â€“ a podcast with Paul Gillin
New tools become available to marketers and individuals alike nearly every week. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Paul is an accomplished speaker and media spokesman.
HUBSPOT | MONDAY, NOVEMBER 30, 2015
[Marketing] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
Email Marketing Business Productivity Daily TOFUMost people have a love-hate relationship with their email inbox. On the one hand, email can be exciting -- whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. Price: Free. Price: Free.
BIZNOLOGY | TUESDAY, SEPTEMBER 20, 2011
[Marketing] How NOT to pitch a blogger
Now, Marketing Conversation gets loads of pitches as well. Internet Marketing Organic Search Public Relations Abraham Harrison Blog bloggers Outreach public relations social mediaTweet This Post. Image via Wikipedia. The main thing to keep in mind is how you feel when you are on the receiving end of a misguided PR pitch.
B2B LEAD GENERATION BLOG | TUESDAY, JUNE 7, 2005
[Marketing] B2B Lead Generation Blog: Bigger Budgets For Marketers Who Measure Lead Generation Effectiveness
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. ROI measurement is the CEOs top mandate for marketing Marketers who measure their performance are rewarded with bigger budgets and win more respect.
VERTICAL RESPONSE | MONDAY, SEPTEMBER 8, 2014
[Marketing] 4 Motivational Melodies to Help You Communicate on Social Media
” Want more marketing tips and advice? Get the VR Buzz. © 2014, VR Marketing Blog. The post 4 Motivational Melodies to Help You Communicate on Social Media appeared first on VR Marketing Blog. Social Media business communications Social Media Marketing Here’s how to improve your social media skills: 1.
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 16, 2010
[Marketing] 5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy
Sorry, but without a content strategy you really don’t have a social media strategy. 4) Is Social Media Just about Marketing? If your business is only thinking about applying social media to marketing, you are not thinking about it in a strategic way. According to Hubspot, 72% of businesses have a social media strateg y. Really?