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  • WINDMILL NETWORKING  |  FRIDAY, MARCH 23, 2012
    [Marketing] How Does a Business Generate Traffic from Social Media?
    Search down your target market and the people that influence your target market. By observing and following your target market you get to know them better and know what they really want. But unless you are involved directly with your target market, both can fall flat on their face. Until now. Sound interesting?
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Marketing] 20 Conversation Starters to Help Break the Ice at Networking Events
    17) Alright, I got an awesome marketing joke for you. This only works if you actually have an awesome marketing joke -- but I wrote a list for you in this blog post , so you''re all set. Inbound Marketing I''m going to the Sales 2.0 But if I''m not in that frame of mind? fall back on conversation starters. What is it? Or Boston.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, MAY 12, 2012
    [Marketing] Daddy Issues: Why You’re Having Trouble with Alignment
    Plus, I think we all know that the time investment on this one is going to include hours of dodging follow-up calls, webinar invitations and so on. I don’t think this is a bad offer, and I suspect that for a given slice of the market, it works. The same is true of sales and marketing alignment. It is not. Different Daddies at work.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 14, 2012
    [Marketing] Gartner: Business Will Control 90% of Tech Spending - Are you Ready?
    The bottom-line: Is your sales and marketing ready for this Teutonic shift in IT purchase decision-making? In particular, sales and marketing will need to communicate and quantify to business group leaders how proposed solutions will drive business process and productivity improvements and reduce current business costs and risks.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 22, 2010
    [Marketing] Marketing Automation Vendor Consolidation: Lessons from History
    Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Finally, we come to Web marketing companies.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Marketing] Engaging the Next-Gen Workforce through Collaboration #SocBiz #Leadership #Leaders
    Marketers have known this secret for years: Sell the solution the tool offers, not the tool itself. And as we at Blue Focus Marketing (@ BlueFocus ) have been saying for years, there’s a lot of sizzle when it comes to social processes.  . I’m here reporting from IBM ConnectEd 2015 (@ IBMConnect ) in Orlando, Florida.
  • AKOONU  |  FRIDAY, MARCH 4, 2016
    [Marketing] Tips for Creating Content at Each Stage of the Buying Journey
    To turn those leads into actual sales opportunities, marketers must align their content to buyer needs, processes, and preferences at each stage of their buying journey. Buyer's Journey Content MarketingAcquiring leads is only the beginning.
  • EB2BLEADS  |  FRIDAY, MARCH 25, 2011
    [Marketing] Simple Social Media Strategy Makes Marketing Easier
    You may have talked about it, some think they already do it, but what actually is social media marketing and how do you put together a simple social media strategy for your company ? One of the great things about social media marketing is that it supports the inbound marketing methodology. Related articles.
  • EB2BLEADS  |  FRIDAY, MARCH 25, 2011
    [Marketing] Simple Social Media Strategy Makes Marketing Easier
    You may have talked about it, some think they already do it, but what actually is social media marketing and how do you put together a simple social media strategy for your company ? One of the great things about social media marketing is that it supports the inbound marketing methodology. Related articles.
  • B2B CONVERSATIONS NOW  |  TUESDAY, SEPTEMBER 22, 2009
    [Marketing] Define Your Funnel Type To Improve Marketing Efforts
    Sales and Marketing people that work in a complex sale environment could learn a thing or two over at the Funnelholic. Although neither Funnel type, Macro or Micro, is necessarily tied to a particular industry or market, I do think B2B marketing would fall into the Micro Funnel type more often. Tags: B2B Marketing
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Marketing] Need More Website Visitors? Get Back to Basics
    Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful inbound strategy is to attract strangers to visit your site. But it shouldn''t be the forgotten part of your marketing. Inbound Marketing Blogging But actually putting it into practice can be hard.
  • HUBSPOT  |  THURSDAY, JANUARY 6, 2011
    [Marketing] New Chart: Most Effective Email Marketing Objectives for 2011
    In my last post on email , I talked about email marketing challenges. Today, I’d like to focus on email marketing objectives. There are many good reasons for email marketing. That’s why it’s so important to set your objective for your email marketing. Do you agree with these email marketing objectives?
  • SOCIAL MARKETING FORUM  |  THURSDAY, JANUARY 13, 2011
    [Marketing] The Social, Connected and Human Post-Crisis Changes In The Financial Industry
    CRM Cross-channel Social media marketing banks cross-channel marketing customer-centricity data centralization financial industry mobile single view social crm
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] Four Creative Options to Encourage Email Opt-ins
    “The more general your marketing, the more you’re trying to hit everyone, the more you’re going to struggle, and the harder it’s going to be,” warns Bourn. “The more higher-end your market is, the less appropriate an opt-in offer becomes,” says Bourn. Want more marketing tips and tactics?
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [Marketing] Spinning stories for superior sales
    So, what does this have to do with content marketing? When applied to content marketing practices, storytelling can make the difference between content that’s quickly forgotten and content that is taken to heart and encourages action. Harnessing the power of storytelling for content marketing isn’t terribly complicated, but it is hard.
  • AKOONU  |  THURSDAY, MARCH 31, 2016
    [Marketing] How Mature are your Content Marketing Operations? Try this 30-Minute Evaluation
    Content MarketingWords to live by: be remarkable or fail.
  • NUSPARK  |  SUNDAY, SEPTEMBER 22, 2013
    [Marketing] Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
    You can avoid paying for audiences who click on your ads but not really in the market for your services or products.  . Pay-Per-Click Search Marketing Thus, if a buyer searches for CRM software for SMB , your ad will not show for this query.  . Determining negative keywords. Examples of one of these brainstorming sessions:  . MAC.  .
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 3, 2011
    [Marketing] B2B Marfketing Automation Vendor Selection Tool: What’s Inside and Why
    Summary: Our new B2B Marketing Automation Vendor Selection Tool (VEST) has been carefully crafted to help marketers at every step of the selection process. Explanations What It Is: This is basic information for people who are just starting to explore marketing automation. For more information or to order, please click here.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Marketing] Content Marketing and Choose Your Own Adventure Books
    Today, B2B marketers use content to meet [.]. Content B2B marketing Buying Cycle choose your own adventure content marketing CYOAChoose Your Own Adventure books were a staple when I was growing up. could read them for hours, choosing different paths and seeing each outcome unfold.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 2, 2011
    [Marketing] Landing Pages: Get Readers to Take Action
    Don’t like the way hard-sell marketers format long sales letters. Related posts: Content Marketing Results: Landing Pages Rule. Content Marketing How to.Tips Online Marketing Pathway to Profits converting readers to clients landing pages sales pages Wordpress sales pagesHow do you get readers to take action?
  • MARKETRI  |  MONDAY, NOVEMBER 11, 2013
    [Marketing] Nevermind the Fear, Law Firms Need to Get Social
    This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog. recent survey shows that only 30% of those in the legal services sector think that social media should be an important part of their firm's marketing strategy. Law Firm Marketing Social Media
  • HUBSPOT  |  THURSDAY, SEPTEMBER 24, 2015
    [Marketing] Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting
    Blogging Content Marketing Daily TacticalIf you’re a boring writer, you’ve got a tough road ahead. hate to break it to you, but in today’s content-saturated world, people don’t have time to spend on content they don't enjoy reading. Thankfully, there are some powerful antidotes to boring content. That percentage was totally made up.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 17, 2013
    [Marketing] Your Sales Kick Off – It’s A Lot Like a Good Email
    Think of approaching your sales meeting presentations like great email marketing. Give them a reason to feel excited about your marketing programs. Your Sales Kick Off – It’s A Lot Like a Good Email was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Modern B2B Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 27, 2010
    [Marketing] The bar for viral marketing keeps getting higher
    Wanted to pass along another example of excellence in viral marketing. Tags: Internet marketing YouTube and video It has also received 10 million page views. In ONE week.  The bar for quality and entertainment value just keeps getting higher and higher, doesn’t it? Share this on del.icio.us. Digg this! Share it on StumbleUpon.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 10, 2014
    [Marketing] Boost Holiday Sales with These Six Tips
    That means businesses are cranking out marketing efforts faster than toy-making elves. Before you fire up your marketing engine, you need to do a little maintenance to maximize your holiday efforts , says Deborah Hanamura with marketing agency, Metia. We’re in the thick of the holiday season. Conduct email housekeeping.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Marketing] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    As marketers, we're always thinking about the most optimal way to target our potential customers. HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). The most common types of advertising done by marketers are search and display ads.
  • HUBSPOT  |  MONDAY, OCTOBER 26, 2015
    [Marketing] The Tips & Tools You Need to Tweet Smarter This Holiday Season [Webinar]
    The holiday season serves as the perfect time to reach new audiences and showcase your "always-on" marketing strategy. Trouble is, the end of the year tends to be a little hectic, and finding the time to plan and launch new campaigns can be pretty overwhelming for most marketers. Social Media Content Marketing Daily Promo
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 20, 2013
    [Marketing] The #1 Best-Kept Secret in SEO
    Whether you’re part of an enterprise marketing effort, or a team of one, we could all use a little secret magic in our SEO efforts. Think again. I’m willing to bet there’s one you haven’t included in your overall marketing mix. First, not everyone realizes how valuable press releases can be to your marketing strategy.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 19, 2016
    [Marketing] You Get There First
    The post You Get There First appeared first on Marketing Insider Group. Content MarketingEvery day on my commute, I walk into Porter Square station to take the T (the Boston subway) from Cambridge and head south towards downtown Boston. Now, Read More. The post You Get There First appeared first on Unthinkable.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 30, 2014
    [Marketing] Demand Generation – It’s Not That Easy
    Despite the information that is being peddled by some, all indications would say that what marketers are facing today is a pretty tough climb.  Take a look at the following: According to the Duke Fuqua School of Business: Only 35.7% of CMOs feel that they can prove the short-term impact of marketing spend quantitatively. Really?
  • MODERN B2B MARKETING  |  MONDAY, MAY 16, 2016
    [Marketing] Do’s and Don’ts of Working with Technical Teammates
    Author: Janet Dulsky As marketers, we have been forced to become more technically adept as we are on the verge of another major shift. As our CMO put it, “Marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.” Modern Marketing b2b ConsumerWho knows?
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 11, 2015
    [Marketing] How To Be Seen Online
    The post How To Be Seen Online appeared first on Marketing Insider Group. Content MarketingYou’re sharing silly memes and scratching your head wondering how to drive profitable, targeted traffic to your brand. You want to be seen online – but not for the sake of being seen. Build a strong […].
  • AD YOUR COMMENT HERE  |  SUNDAY, SEPTEMBER 16, 2012
    [Marketing] Worldwide Internet Usage [Infographic]
    Global Marketing Infographics Social Media global internet usage infographic internet internet usageThis is a goodie. Brought to us by WebpageFX, this infographic shows us how the internet has been adopted around the world. But But you may be surprised at what nations have adopted the internet the most… Infographic by WebpageFX.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Marketing] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
    Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook -- a playbook that is constantly evolving with new technologies and social platforms. In fact, 70% of marketers say that content marketing has actually increased their brand awareness. Inbound Marketing
  • SAZBEAN  |  THURSDAY, AUGUST 2, 2012
    [Marketing] 3 Game Changers in Online Marketing
    Times are changing for web marketers, particularly those dealing with online retail marketing. There are a lot of tools that promise to help, but the better approach may be to focus on the following three areas that every marketer needs to address if they want to succeed online. 1. News & Notes
  • CLIENT BRIDGE  |  MONDAY, APRIL 9, 2012
    [Marketing] INFOGRAPHIC: Leveraging SMS and Twitter for Marketing
    From Saleschase.com, here's an infographic that explains how SMS and Twitter differ and complement each other, as well as how to integrate them into your marketing efforts. View Original Article
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 20, 2013
    [Marketing] Productivity Secrets for Savvy Small Business Owners
    Farrar is the Lead Customer Advocate at Shoeboxed , the fastest way to turn a pile of paper receipts into digital data for effortless expense reporting and bookkeeping. © 2013, VR Marketing Blog. The post Productivity Secrets for Savvy Small Business Owners appeared first on VR Marketing Blog. Stop multitasking.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 22, 2011
    [Marketing] It’s the End of the B2B Inbound Marketing Funnel as We Know It…
    For the uninitiated, “MoFu” refers to "Middle of the Funnel." As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified. It’s still a numbers game.
  • THE B2B RESEARCH BLOG  |  TUESDAY, OCTOBER 23, 2012
    [Marketing] B2B Marcomms Agency League – highlights
    Aren’t we B2B marketers are blessed? We’ve the intellectual stimulation that comes from getting to grips with complex markets and decision making processes. And we also have a thriving community of agencies.  At the B2B Marketing Awards we see a showcase of talent that never fails to impress.  IAS B2B Marketing.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2016
    [Marketing] 3 Ways to Own a Meeting and Swing Momentum in Your Favor
    At Marketo, we sometimes meet with individuals who feel anxious about adopting marketing automation , and as a result, the meeting can spiral downwards fast. As marketers or salespeople, it’s almost a requirement to lead meetings and it’s more than a probability that it won’t always go in your favor. Choose a Captain.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Marketing] 5 Lead Generating B2B Website Trends
    At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. SEE ALSO: Top 10 Marketing Techniques for Professional Services Firms 3) Responsive Design. Lead Generation Online Marketing How can your firm get there? Nobody likes pop-ups.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 20, 2009
    [Marketing] How to Lay a Solid Foundation for Marketing Success
    Earlier this year, Gartner published a report entitled Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers. In the report, Gartner outlines the five phases of the Marketing Activity Cycle to guide for high tech and telecom providers in their major work activities.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 14, 2011
    [Marketing] ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on
    Now that I’m more or less finished launching the B2B Marketing Automation Vendor Selection Tool (VEST) , I can start catching up on the other topics. ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring.
  • SMART MARKETING  |  WEDNESDAY, FEBRUARY 14, 2007
    [Marketing] Smart Marketing: Top Marketing books for small business marketing
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Try publicity | Main | Find marketing tips and articles » Top Marketing books for small business marketing Often Im asked what the top marketing books are for small business that I recommend. Highly reccommended.
  • WEBBIQUITY  |  THURSDAY, MARCH 8, 2012
    [Marketing] Seven Elements of Compelling PR and Social Media Storytelling
    But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. I took several creating writing courses back in junior high and high school. While being attacked by a shark. And struck by lightning. Twice.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 19, 2013
    [Marketing] How to Prepare for Google’s New ‘Author Rank’
    How do you prepare your search marketing strategy for the possible inclusion of author ranking in Google’s algorithms? Authors with their own audiences can bring eyeballs, increase trust and raise the quality of content on your site, so it’s a good marketing move in general, in addition to potential future benefits with search.
  • B2B LEAD BLOG  |  MONDAY, JULY 20, 2015
    [Marketing] Don’t Forget! It’s NOT All About Online Lead Generation
    It’s a digital age, and that makes it really easy for marketers to get so wrapped up in digital marketing that they forget the real world actually exists. B2B Lead Generation marketing marketing insight
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Marketing] How to Create, Share and Hijack Brand Equity in your Content
    From time to time people ask me why I write about content marketing on a social media business website? Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 13, 2011
    [Marketing] What is your strategy for social media intimacy?
    business relationships careers Marketing Solutions personal branding Psychology and social media social media and relationshipsBy Srinivas Rao , Contributing {grow} Columnist. You’ve probably heard to no end just how important relationships are in the blogosphere. Connecting with people is fundamental to how your business runs.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 20, 2011
    [Marketing] Sunday thoughts 3/20/2011
    Keys to Successful Social Media Marketing. Repetition and consistency are critical in marketing. Filed under: Business relationships , Content marketing , Demand Generation , lead generation , Lead Nurturing , Lead Scoring , Management best practices. Misc ramblings on a Sunday morning. Keys to Successful Buyer Personas.
  • SAZBEAN  |  WEDNESDAY, AUGUST 20, 2014
    [Marketing] Data Visualization: the Way of the Future, or Just a Trend?
    Marketing Strategy big data data visualization digital strategy internet marketing strategy With so much data being created in today’s world, it can be a tremendous task to organize and understand it. Despite being considered “boring” by many people, data has its place in the business world. About the Author. and Chicago, IL.
  • MARKETING EDGE  |  SUNDAY, AUGUST 1, 2010
    [Marketing] Brian Solis, Mia Lee, & The 9 Ways Marketing is Changing
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing social media Brian Solis Mia Lee Resonance WebbieGirl Quick and to the point.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 15, 2010
    [Marketing] Pre-show Marketing to Drive More Trade Show Leads
    Here are a few ideas for pre-show marketing: Send pre-show emails and/or direct mail Aren't we all looking for ways to draw more people to our trade show booth?  Start by generating traffic before the show.  Do whatever you can to get on the attendee's short list of must see sponsors. 
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Marketing] Compounding Blog Posts: The Best Way to Grow Your Blog's Traffic [New Data]
    Blogging Analytics Content Marketing Daily IGSSWe've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. Sounds like a pipe dream. right? Turns out, this isn't a pipe dream after all. Want to learn more about these compounding blog posts? What makes them so special?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Marketing] The Unspoken Rules of the Internet
    but I think they need to be all in one place, particularly for marketers. Why for marketers? Because the internet is the inbound marketer''s playground. All of them will help you play nice, and not look like a jerk when marketing on the internet. shouldn''t do as a marketer on the internet? Just don''t. don''t.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 6, 2006
    [Marketing] B2B Lead Generation Blog: Seth Godins speech on Marketing at Google
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All Marketers Are Liars ??? All Marketers Are Liars !!! Positioning: How To Test, Validate, And Bring Your Idea To MarketEnjoy.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 5, 2006
    [Marketing] B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (Pt 1)
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is the first of three podcasts 800-CEO-Read is doing on B2B sales and marketing. They are a super resource for anyone who reads business books.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 23, 2014
    [Marketing] 7 Ways to Avoid an Email Blunder
    Want more marketing tips and advice? Get the VR Buzz delivered daily to your inbox. © 2014, VR Marketing Blog. The post 7 Ways to Avoid an Email Blunder appeared first on VR Marketing Blog. Email Marketing email marketing email marketing checklist Here’s what to do before you hit send. 1.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 21, 2012
    [Marketing] Raising Your Content Curation to the Next Level
    As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties. Create a market study on their digital behavior. In a word: Sources.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Marketing] 8 Content Ideas for Your B2B Facebook Page Posts
    He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Read my previous blog entry for more ideas: 8 Social Media Marketing Ideas for Your Trade Show Exhibit. Tweet.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 29, 2007
    [Marketing] B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To MarketAnd if not, should you start? Why or why not? And if not, should you start?
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Marketing] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    SEO Social Media Content Marketing Blog Daily Weekly CanonicalWhen it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Another common one: What's the ideal character count for X, Y, or Z? Tweet: 140 characters max. Facebook.
  • HALEY MARKETING  |  MONDAY, APRIL 11, 2016
    [Marketing] How To Increase Social Traffic By 390%! – HaleyMail Concierge Service
    Who has time for marketing?! Our Concierge Service is the most comprehensive content marketing program offered to the staffing industry. Just contact your Marketing Advisor more information. – HaleyMail Concierge Service appeared first on Haley Marketing Group. Of course you would! The best part? Results.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 25, 2014
    [Marketing] A Social Media Cheat Sheet for the C-Suite
    Involve sales, marketing, R&D, even the shop floor with your social media campaigns. Develop your key marketing messages to fit in 140 characters or less. Join this exclusive LinkedIn Group and let’s discuss ways to be successful with B2B social media marketing in 2014. —42 Tips to Make B2B Social Media Work for You. right?
  • CLIFF ALLEN ON MARKETING  |  TUESDAY, APRIL 10, 2007
    [Marketing] Why Marketers Must be Better
    Strategic Marketing for Growing Companies Why Marketers Must be Better By Cliff Allen on April 10, 2007 4:08 PM | No Comments | No TrackBacks A lot has been written about increasing the ROI of various marketing activities. The reason they dont want to talk about how to measure marketing ROI is that its very hard to do.
  • B2B LEAD BLOG  |  MONDAY, JULY 23, 2012
    [Marketing] The Care and Feeding of Your Marketing Database
    According to the post, 25% of your marketing database will erode over the course of a given year. Here at ReachForce we’ve found that number to be closer to 30%, but either way it’s a huge number of contacts that negatively impact your marketing campaigns on countless levels. Database MarketingSo what do you think?
  • B2B LEAD BLOG  |  MONDAY, JULY 23, 2012
    [Marketing] The Care and Feeding of Your Marketing Database
    According to the post, 25% of your marketing database will erode over the course of a given year. Here at ReachForce we’ve found that number to be closer to 30%, but either way it’s a huge number of contacts that negatively impact your marketing campaigns on countless levels. Database MarketingSo what do you think?
  • B2B LEAD BLOG  |  MONDAY, JULY 23, 2012
    [Marketing] The Care and Feeding of Your Marketing Database
    According to the post, 25% of your marketing database will erode over the course of a given year. Here at ReachForce we’ve found that number to be closer to 30%, but either way it’s a huge number of contacts that negatively impact your marketing campaigns on countless levels. Database MarketingSo what do you think?
  • AVITAGE  |  TUESDAY, JUNE 19, 2012
    [Marketing] Content Curation in Practice
    An article about recent research results on content marketing spend caught my eye. Then my brain fired off a content marketing principle: acquire.  Content Marketing Create Like a Publisher PowerPoint and Video Management Think Like a Publisher Content assets content curation digital asset management visual assets
  • TONY ZAMBITO  |  MONDAY, NOVEMBER 14, 2011
    [Marketing] Buyerology Trend: Think BIG Insights vs. BIG Data
    This is the second in a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    And data-driven marketing and BIG data has become BIG business to tell us what buyers are doing.   We know, to a degree, what buyers are doing.  The Future.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 20, 2011
    [Marketing] Selling your Lead Generation Content
    You have committed to content marketing, you have invested in creating content, and your website has turned into a veritable content hub. Most marketers fail this test. Content Demand Generation B2B marketing content marketing gating registrationWhat you really need is a new mindset. Your content is not free.
  • SMART MARKETING  |  THURSDAY, JUNE 9, 2005
    [Marketing] Smart Marketing: Ten Commandments of Successful Marketing
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. « Top 10 signs you need a Marketing Plan | Main | Bundling as a marketing device » Ten Commandments of Successful Marketing I just got back from speaking at the PMAs annual Publishers University in NY. Want more?
  • WRITING ON THE WEB  |  THURSDAY, JUNE 30, 2011
    [Marketing] Serial Writing Formula: 1=5+2=7+1
    decided to try to encapsulate the main ingredients of successful online marketing systems – that was the main concept. So this is the start of another series: How to Write a Series of Articles for Marketing. Content Marketing Tips to Get More “Juice&#. idea = 5 points + intro + summary = 7 articles + 1 PDF report.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Marketing] The Emotional Combinations That Make Stories Go Viral
    Marketing Technology Cmo Digital Marketing undefinedOpentopic blog >> hbr.org Viral content typically evokes high-arousal emotions, such as joy or fear. But new research suggests arousal is just one of the underlying drivers of viral content. New work from Jacopo Staiano of Sorbonne University and Marco.
  • HUBSPOT  |  SATURDAY, DECEMBER 13, 2014
    [Marketing] Buyer Persona: Defined in a Single GIF
    Inbound Marketing Daily When you''re first starting out with inbound, it''s really easy to get carried away with all the things you want to accomplish. Blog about all the things! Build all the landing pages! Send all the emails! Schedule all the tweets! Not sure what they are or how to build them ? You''re in luck.
  • OPENTOPIC  |  FRIDAY, APRIL 15, 2016
    [Marketing] Digital Marketing for Millennials
    Opentopic blog >> searchenginejournal.com You’ve probably had it up to here with marketing-to-millennial information. The Internet is full of advice on how to capture the eyeballs and wallets of the biggest market demographic in the history of the human race. How should millennials do digital marketing?
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 11, 2012
    [Marketing] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
    Search Engine Marketing BlogWriting for your readers and not for search engines is an important part of your business and SEO strategy. When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] Turning Funny New Year Resolutions into Serious Business Marketing
    How to turn funny New Year resolutions into serious business marketing. Wondering what you can do to make your business marketing more effective in 2012? Apply funny or daft new year resolutions to develop a wider range of marketing ideas. Here’s a thought. Look at ideas that are as funny or as daft as possible.
  • ONPATH  |  THURSDAY, FEBRUARY 3, 2011
    [Marketing] CRM and the Marketing Database: Data hygiene and more
    We spoke with three industry thought leaders and database marketing vendors about how to manage that valuable yet unwieldy asset -- data -- and what topics they thought B2B marketers should be paying attention to in 2011. Scott Holden, Senior Director, Product Marketing, Salesforce.com. How important is data to B2B marketers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 29, 2010
    [Marketing] The Spirituality of Social Media
    Tags: Leadership Marketing Solutions Personal business relationships sociology
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MAY 4, 2005
    [Marketing] B2B Lead Generation Blog: SWOT Team: Adding webinars to the marketing pool
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Theres some great comments from other marketers too. Theres some great comments from other marketers too. Just scroll down the page a bit.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 8, 2005
    [Marketing] B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To Market
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MARCH 6, 2007
    [Marketing] B2B Lead Generation Blog: Webcast: How to Precisely Define a "Lead" Before Marketing Begins
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Watch my complimentary webcast on, " How to Precisely Define a Lead Before Marketing Begins."
  • ANNUITAS  |  WEDNESDAY, MAY 7, 2014
    [Marketing] It’s a Content Driven World
    Drawing a crowd of approximately 400, mostly B2B marketers there is a thirst for knowledge and deeper understanding of how to advance their content marketing strategies. At the end of the day, an overwhelming amount of companies are “doing” content marketing, however, there are those who are doing and those who are doing it right. 
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Marketing] Does Social Media Influence Search Rankings?
    Mine did to an extent, but when you’re working at the edge of an ever-expanding discipline, as digital marketers do, you tend to learn the most on the job. And that’s Act-On’s goal here, with the blog and our Center of Excellence: To help you help yourself to be a better marketer. appeared first on Marketing Action Blog - Act-On.
  • SMART MARKETING  |  MONDAY, AUGUST 22, 2005
    [Marketing] Smart Marketing: Lipes code of marketing ethics
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. « Top 10 Customer Service Mistakes | Main | A Wrigley Field Dream Realized » Lipes code of marketing ethics There are too many ethical lapses inmarketing today. Paste into your feed reader of choice. What have I missed?
  • SALESFUSION  |  THURSDAY, JUNE 19, 2014
    [Marketing] How to Generate a Lot More Content While Working Only a Little Bit Harder
    The post How to Generate a Lot More Content While Working Only a Little Bit Harder appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture
  • LEADERSHIP  |  FRIDAY, JANUARY 15, 2016
    [Marketing] Top Ways to Attract Prospects
    My resolution this year, at least in terms of this blog, is to keep offering valuable information about marketing and lead generation, and to be open to experimenting a little bit in order to keep things interesting! 40% of consumers are disinterested in (or have opted out of) marketing promotions that aren’t relevant to their interests.
  • ACT-ON  |  TUESDAY, APRIL 19, 2016
    [Marketing] 10 Ways to Have More Efficient Meetings
    Now that you have some tips and tricks for making your meetings more effective, learn how Act-On can help increase the efficiency of your entire marketing team’s efforts. Take a video tour of Act-On to explore how Act-On empowers marketers to do the best work of their careers. “I wish I spent more time in meetings.” Me neither.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 16, 2011
    [Marketing] Social Selling White Paper – SellingPower
    Today’s B2B sales teams need to know how to leverage social selling opportunities in order to create relationships and help their companies maintain a strong brand presence in the market. facebook Inbound Marketing linkedin marketing Sales Sales 2.0 Social Selling: How to connect and engage with the modern buyer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 6, 2011
    [Marketing] Six ideas to get your blog out of the fog
    B2B and social media Blogging best practices Case studies Content Marketing corporate communications blog comments blog readership blogging best practices blogging case study blogging for businessWe have an extraordinary opportunity today! Thanks to Christina Pappas, a blogger with Zmags.com, we're going to dissect her blog as a case study! 
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Marketing] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    When your organization doesn’t have the time, money, or skills on hand to keep a content engine going, it’s not uncommon to solicit help from a marketing agency. Sometimes a partnership with an agency is the only way to accomplish the marketing goals your company has established. 5) The Small Team Model.
  • OPENTOPIC  |  WEDNESDAY, APRIL 27, 2016
    [Marketing] Digital Marketing Platform
    Opentopic blog >> tapcars.com Marketing specialist carefully post every car in the ideal marketplaces. Read complete article Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Marketing Technology Cmo undefinedEvery ad reviewed every day.
  • EB2BLEADS  |  FRIDAY, FEBRUARY 25, 2011
    [Marketing] Shifting Trends In B2B Marketing
    B2B Marketing is evolving. Not just because the internet has become a powerful marketing channel, but because the buying process has evolved also. The shift is away from a traditional sales processes and more towards a buying process, led by effective marketing which may involve more complex and integrated sales engagement later on.
  • EB2BLEADS  |  FRIDAY, FEBRUARY 25, 2011
    [Marketing] Shifting Trends In B2B Marketing
    B2B Marketing is evolving. Not just because the internet has become a powerful marketing channel, but because the buying process has evolved also. The shift is away from a traditional sales processes and more towards a buying process, led by effective marketing which may involve more complex and integrated sales engagement later on.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2011
    [Marketing] 4 Ways to Get More Out of Marketing Automation
    The B2B marketing automation industry will reach $325 million in revenue in 2011. Despite this growth, 50% of companies surveyed in a 2011 Focus Study say they have not yet realized a return on investment for their marketing automation. Here are a few ways to get creative with your marketing automation. 1. Connect with HubSpot
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 20, 2009
    [Marketing] 7:30am Really? – Marketing WTF
    Some smaller very targeted B2B Marketing events, some with about 500 attendees like partner events and then a mega show with over 15,000 attendees.  We’ve just recently sponsored a few events.  Here’s what I don’t get – why are we standing at our booths with smiles on ready to go
  • JUNTA 42  |  THURSDAY, JANUARY 5, 2012
    [Marketing] Penn Stater Magazine Handles Scandal the Right Way
    The original post is titled Penn Stater Magazine Handles Scandal the Right Way , and it came from The Content Marketing Revolution. Case Studies Content Marketing penn stater print content marketing print magazinesThe last month has been a tough one for Penn State students, alumni and the entire community around University Park.
  • MARKETRI  |  THURSDAY, JUNE 7, 2012
    [Marketing] A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media
    The Perfect Inbound Marketing Recipe? The same dinner bell rings true for Inbound Marketing programs – there is no one perfect recipe that every firm should use. Also, hire an Inbound Marketing Specialist or Senior Copy Director to assist you in developing some original content. Video. Audio / Podcasts. Whitepapers.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 30, 2015
    [Marketing] How Welcome Emails Increase Engagement [VIDEO]
    Email Marketing email list email marketing first touch welcome email welcome email autoresponder Have you ever signed up for an email list only to receive your first email weeks or a month later? By the time you’ve finally received that first email or newsletter, you may have forgotten you even subscribed in the first place.
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