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  • B2B LEAD BLOG  |  MONDAY, JULY 23, 2012
    [Marketing] The Care and Feeding of Your Marketing Database
    According to the post, 25% of your marketing database will erode over the course of a given year. Here at ReachForce we’ve found that number to be closer to 30%, but either way it’s a huge number of contacts that negatively impact your marketing campaigns on countless levels. Database MarketingSo what do you think?
  • B2B LEAD BLOG  |  MONDAY, JULY 23, 2012
    [Marketing] The Care and Feeding of Your Marketing Database
    According to the post, 25% of your marketing database will erode over the course of a given year. Here at ReachForce we’ve found that number to be closer to 30%, but either way it’s a huge number of contacts that negatively impact your marketing campaigns on countless levels. Database MarketingSo what do you think?
  • CLIFF ALLEN ON MARKETING  |  TUESDAY, APRIL 10, 2007
    [Marketing] Why Marketers Must be Better
    Strategic Marketing for Growing Companies Why Marketers Must be Better By Cliff Allen on April 10, 2007 4:08 PM | No Comments | No TrackBacks A lot has been written about increasing the ROI of various marketing activities. The reason they dont want to talk about how to measure marketing ROI is that its very hard to do.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Marketing] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    As marketers, we're always thinking about the most optimal way to target our potential customers. HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). The most common types of advertising done by marketers are search and display ads.
  • AVITAGE  |  TUESDAY, JUNE 19, 2012
    [Marketing] Content Curation in Practice
    An article about recent research results on content marketing spend caught my eye. Then my brain fired off a content marketing principle: acquire.  Content Marketing Create Like a Publisher PowerPoint and Video Management Think Like a Publisher Content assets content curation digital asset management visual assets
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Marketing] Online Marketing Blog: 10 Digital Marketing Trends Every Digital Marketer Should Know About
    Opentopic blog >> opentopic.com The customer experience will be a big focus for marketers and advertisers! Here are 10 Trends in Digital Marketing: Return on Investment – the infographic speaks to getting beyond vanity metrics like traffic and shares, but I believe the trend to watch is improved attribution within analytics toolsets.
  • OPENTOPIC  |  TUESDAY, JULY 12, 2016
    [Marketing] Online Marketing Blog: 10 Digital Marketing Trends Every Digital Marketer Should Know About
    Opentopic blog >> opentopic.com The customer experience will be a big focus for marketers and advertisers! Here are 10 Trends in Digital Marketing: Return on Investment – the infographic speaks to getting beyond vanity metrics like traffic and shares, but I believe the trend to watch is improved attribution within analytics toolsets.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Marketing] Colin JG Miles VP, Global Sales & Marketing at minimob Talks App Marketing – Mobile Advertising & App Marketing
    Opentopic blog >> opentopic.com Vice President, Global Sales & Marketing, and General Manager, APAC for Minimob Ltd. Marketing ROI Cmo marketing roiWith a 15-year career spanning all things Mobile, he has presented.
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Marketing] Colin JG Miles VP, Global Sales & Marketing at minimob Talks App Marketing – Mobile Advertising & App Marketing
    Opentopic blog >> opentopic.com Vice President, Global Sales & Marketing, and General Manager, APAC for Minimob Ltd. Marketing ROI Cmo marketing roiWith a 15-year career spanning all things Mobile, he has presented.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Marketing] Colin JG Miles VP, Global Sales & Marketing at minimob Talks App Marketing – Mobile Advertising & App Marketing
    Opentopic blog >> mobyaffiliates.com Vice President, Global Sales & Marketing, and General Manager, APAC for Minimob Ltd. Marketing ROI Cmo marketing roiWith a 15-year career spanning all things Mobile, he has presented.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] Turning Funny New Year Resolutions into Serious Business Marketing
    How to turn funny New Year resolutions into serious business marketing. Wondering what you can do to make your business marketing more effective in 2012? Apply funny or daft new year resolutions to develop a wider range of marketing ideas. Here’s a thought. Look at ideas that are as funny or as daft as possible.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 18, 2015
    [Marketing] The Holiday Retail Planning Worksheet and Why You Need It
    Earlier this Oracle Marketing Cloud released Turning 2014's Holiday Trends into 2015 Revenue. The one-size-fits-all eBook makes the perfect gift for anyone in retail marketing. Cross Channel Marketing Marketing CloudAt least they should be. How can I make the shopping process easier?
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Marketing] The Emotional Combinations That Make Stories Go Viral
    Marketing Technology Cmo Digital Marketing undefinedOpentopic blog >> hbr.org Viral content typically evokes high-arousal emotions, such as joy or fear. But new research suggests arousal is just one of the underlying drivers of viral content. New work from Jacopo Staiano of Sorbonne University and Marco.
  • HALEY MARKETING  |  MONDAY, APRIL 11, 2016
    [Marketing] How To Increase Social Traffic By 390%! – HaleyMail Concierge Service
    Who has time for marketing?! Our Concierge Service is the most comprehensive content marketing program offered to the staffing industry. Just contact your Marketing Advisor more information. – HaleyMail Concierge Service appeared first on Haley Marketing Group. Of course you would! The best part? Results.
  • MODERN B2B MARKETING  |  MONDAY, MAY 16, 2016
    [Marketing] Do’s and Don’ts of Working with Technical Teammates
    Author: Janet Dulsky As marketers, we have been forced to become more technically adept as we are on the verge of another major shift. As our CMO put it, “Marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.” Modern Marketing b2b ConsumerWho knows?
  • SMART MARKETING  |  THURSDAY, JUNE 9, 2005
    [Marketing] Smart Marketing: Ten Commandments of Successful Marketing
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. « Top 10 signs you need a Marketing Plan | Main | Bundling as a marketing device » Ten Commandments of Successful Marketing I just got back from speaking at the PMAs annual Publishers University in NY. Want more?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 24, 2015
    [Marketing] Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting
    Blogging Content Marketing Daily TacticalIf you’re a boring writer, you’ve got a tough road ahead. hate to break it to you, but in today’s content-saturated world, people don’t have time to spend on content they don't enjoy reading. Thankfully, there are some powerful antidotes to boring content. That percentage was totally made up.
  • OPENTOPIC  |  FRIDAY, APRIL 15, 2016
    [Marketing] Digital Marketing for Millennials
    Opentopic blog >> searchenginejournal.com You’ve probably had it up to here with marketing-to-millennial information. The Internet is full of advice on how to capture the eyeballs and wallets of the biggest market demographic in the history of the human race. How should millennials do digital marketing?
  • ANNUITAS  |  WEDNESDAY, MAY 7, 2014
    [Marketing] It’s a Content Driven World
    Drawing a crowd of approximately 400, mostly B2B marketers there is a thirst for knowledge and deeper understanding of how to advance their content marketing strategies. At the end of the day, an overwhelming amount of companies are “doing” content marketing, however, there are those who are doing and those who are doing it right. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 17, 2012
    [Marketing] In an information-dense world, headlines prevail
    She works at  Coherent Interactive  on social media, website design, mobile apps, & marketing. blogging Blogging best practices Marketing Solutions blog community building blog community management blogging best practicesBy Neicole Crepeau, Contibuting {grow}  Columnist. I’ve been extremely busy, lately. That’s the good news.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 27, 2012
    [Marketing] The Upcoming Appearance Calendar for Jeff Ogden, President of Find New Customers
    Interviews & Guest Appearances buyer personas content marketing Find New Customers Mad Marketing TV management-best-practices marketing-campaignsJeff Ogden , President of the B2B lead generation company Find New Customers is a busy man. Check out this appearance calendar for the next few weeks. Look for Jeff at these events.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Marketing] Where Leads Come From – Current vs. Best Practices
    Note that almost 1/2 of all leads come from Sales and Marketing is providing fewer than 3 in 10 leads. One marketing executive told me “ Marketing looks for Mr. Right. Marketing is far better equipped to deliver leads better and at vastly lower costs. B2B Lead Generation | Where Leads Come From. What do you think?
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Marketing] 8 Content Ideas for Your B2B Facebook Page Posts
    He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Read my previous blog entry for more ideas: 8 Social Media Marketing Ideas for Your Trade Show Exhibit. Tweet.
  • SAZBEAN  |  WEDNESDAY, AUGUST 20, 2014
    [Marketing] Data Visualization: the Way of the Future, or Just a Trend?
    Marketing Strategy big data data visualization digital strategy internet marketing strategy With so much data being created in today’s world, it can be a tremendous task to organize and understand it. Despite being considered “boring” by many people, data has its place in the business world. About the Author. and Chicago, IL.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    In content marketing, these are the three “R’s” that come up with clockwork regularity. But we submit that it’s a topic worthy of occasional re-acquaintance for marketers. Social is an essential part of any marketing mix and can amplify your repurposing efforts. Interested in more ways to create killer marketing content?
  • VERTICAL RESPONSE  |  MONDAY, JUNE 23, 2014
    [Marketing] 7 Ways to Avoid an Email Blunder
    Want more marketing tips and advice? Get the VR Buzz delivered daily to your inbox. © 2014, VR Marketing Blog. The post 7 Ways to Avoid an Email Blunder appeared first on VR Marketing Blog. Email Marketing email marketing email marketing checklist Here’s what to do before you hit send. 1.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MAY 4, 2005
    [Marketing] B2B Lead Generation Blog: SWOT Team: Adding webinars to the marketing pool
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Theres some great comments from other marketers too. Theres some great comments from other marketers too. Just scroll down the page a bit.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 8, 2005
    [Marketing] B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To Market
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MARCH 6, 2007
    [Marketing] B2B Lead Generation Blog: Webcast: How to Precisely Define a "Lead" Before Marketing Begins
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Watch my complimentary webcast on, " How to Precisely Define a Lead Before Marketing Begins."
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Marketing] 5 Ways to Get the Most From Google+ Communities
    Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. Photo credit: Wikipedia. image credit: global web index.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Marketing] The Unspoken Rules of the Internet
    but I think they need to be all in one place, particularly for marketers. Why for marketers? Because the internet is the inbound marketer''s playground. All of them will help you play nice, and not look like a jerk when marketing on the internet. shouldn''t do as a marketer on the internet? Just don''t. don''t.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [Marketing] B2B Magazine Digital Strategies Netmarketing Recap – San Francisco
    love these events because it’s a giant room full of B2B marketers who are there to learn and network. Scott is responsible for digitally driven demand generation and he discussed how he is taking the wealth of online information available to marketers and turning it into actionable insights. By Great stuff! agree completely.
  • OPENTOPIC  |  WEDNESDAY, APRIL 27, 2016
    [Marketing] Digital Marketing Platform
    Opentopic blog >> tapcars.com Marketing specialist carefully post every car in the ideal marketplaces. Read complete article Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Marketing Technology Cmo undefinedEvery ad reviewed every day.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2011
    [Marketing] 4 Ways to Get More Out of Marketing Automation
    The B2B marketing automation industry will reach $325 million in revenue in 2011. Despite this growth, 50% of companies surveyed in a 2011 Focus Study say they have not yet realized a return on investment for their marketing automation. Here are a few ways to get creative with your marketing automation. 1. Connect with HubSpot
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 20, 2011
    [Marketing] Selling your Lead Generation Content
    You have committed to content marketing, you have invested in creating content, and your website has turned into a veritable content hub. Most marketers fail this test. Content Demand Generation B2B marketing content marketing gating registrationWhat you really need is a new mindset. Your content is not free.
  • HUBSPOT  |  THURSDAY, JANUARY 6, 2011
    [Marketing] New Chart: Most Effective Email Marketing Objectives for 2011
    In my last post on email , I talked about email marketing challenges. Today, I’d like to focus on email marketing objectives. There are many good reasons for email marketing. That’s why it’s so important to set your objective for your email marketing. Do you agree with these email marketing objectives?
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 20, 2009
    [Marketing] 7:30am Really? – Marketing WTF
    Some smaller very targeted B2B Marketing events, some with about 500 attendees like partner events and then a mega show with over 15,000 attendees.  We’ve just recently sponsored a few events.  Here’s what I don’t get – why are we standing at our booths with smiles on ready to go
  • SMART MARKETING  |  MONDAY, AUGUST 22, 2005
    [Marketing] Smart Marketing: Lipes code of marketing ethics
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. « Top 10 Customer Service Mistakes | Main | A Wrigley Field Dream Realized » Lipes code of marketing ethics There are too many ethical lapses inmarketing today. Paste into your feed reader of choice. What have I missed?
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Marketing] Compounding Blog Posts: The Best Way to Grow Your Blog's Traffic [New Data]
    Blogging Analytics Content Marketing Daily IGSSWe've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. Sounds like a pipe dream. right? Turns out, this isn't a pipe dream after all. Want to learn more about these compounding blog posts? What makes them so special?
  • VIDYARD  |  THURSDAY, MARCH 17, 2016
    [Marketing] The State of Interactive Content
    To understand where interactive content came from, you have to understand where content marketing came from. A few years ago, there came a point where internet ads were so ubiquitous that they all became white noise to users, even if they were actually interested in the product being advertised. Many marketers fall into this trap.
  • INFLUITIVE B2B  |  FRIDAY, APRIL 3, 2015
    [Marketing] 3 Ways B2B Brands Should Use Membership To Grow Advocate Loyalty
    More speaking opportunities, more access to Salesforce leadership, and more opportunities to market the brand (including sporting cool branded gear). We are living in a Membership Economy. Organizations like it for obvious reasons: recurring revenue and long-term loyalty ! How are you welcoming them? And guess what? The reward?
  • TONY ZAMBITO  |  MONDAY, NOVEMBER 14, 2011
    [Marketing] Buyerology Trend: Think BIG Insights vs. BIG Data
    This is the second in a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    And data-driven marketing and BIG data has become BIG business to tell us what buyers are doing.   We know, to a degree, what buyers are doing.  The Future.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 21, 2016
    [Marketing] [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
    As marketers, we know that we have to keep delivering value in the form of content, entertainment, education, and services well after the initial transaction in order to keep customers engaged and our brand top-of-mind. Lifecycle Marketing b2b ConsumerAuthor: Kristen Kaighn I have a confession. Step 3: Nail Your Customer Service.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 17, 2011
    [Marketing] What’s the ONE thing I should do in B2B Lead Generation?
    Case in point, I’m talking with the President of a PPC search marketing company.   His company is very successful — with many clients and lots of articles. Thanks to Stephanie Tilton of TenTon Marketing for this graphic.). Filed under: lead generation , Management best practices , Marketing , sales funnel. answer.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Marketing] Make Your Storytelling Content Worth Sharing
    This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns. Content MarketingStorytelling is the most powerful messaging tool available to us. However, you need more […].
  • OPENTOPIC  |  THURSDAY, MAY 12, 2016
    [Marketing] Marketo CEO: The CMO’s agenda is now the company’s entire agenda
    Marketing Technology Cmo Digital Marketing undefinedOpentopic blog >> cmo.com.au
  • WRITING ON THE WEB  |  THURSDAY, JUNE 30, 2011
    [Marketing] Serial Writing Formula: 1=5+2=7+1
    decided to try to encapsulate the main ingredients of successful online marketing systems – that was the main concept. So this is the start of another series: How to Write a Series of Articles for Marketing. Content Marketing Tips to Get More “Juice&#. idea = 5 points + intro + summary = 7 articles + 1 PDF report.
  • BIZNOLOGY  |  MONDAY, JANUARY 6, 2014
    [Marketing] Answers to 5 common questions about SEO strategy
    In particular, this content strategy should encompass the goal of creating useful content that resonates with your target market and the keywords they use to search for services or products like yours online. You certainly want to avoid tactics that may hurt your overall marketing efforts. 5. Image via CrunchBase. highly recommend it.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 28, 2015
    [Marketing] See How We Power You to Work, Informed
    We’re strong believers in the power of market int […]. Market Intelligence insideview video market intelligence Social Selling
  • MARKETING EDGE  |  SATURDAY, JULY 23, 2011
    [Marketing] Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita
    Hitting on a single topic in marketing, social media and business communications. marketing social media Chris Brogan Geoff Livingston google plus google+ google+ for businessTime 26:39 Chris Brogan is like the James Brown of social media. Quick and to the point. Time 26:39 Chris Brogan is like the James Brown of social media.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Marketing] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    SEO Social Media Content Marketing Blog Daily Weekly CanonicalWhen it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Another common one: What's the ideal character count for X, Y, or Z? Tweet: 140 characters max. Facebook.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Marketing] 5 Lifelong Business Lessons I Learned from Nordstrom
    If you are in sales or marketing, it is paramount that you focus on the customer in front of you, as a human being with needs and wants. As a company, many of our product enhancements and features come directly from our incredible community of marketers who vocally tell us how they want to see Marketo iterate. As Need proof?
  • MARKETING EDGE  |  THURSDAY, DECEMBER 24, 2009
    [Marketing] It is a Gift to be a Relevant Marketer
    This year a marketing firm that will go nameless gave me a gift. ended up on the list of attendees I suspect because two weeks after the conference I received a prospecting letter from the account manager of a marketing firm that either attended or exhibited at the show. Time 20:52. They showed me the importance of being relevant.
  • B2B MARKETING INSIDER  |  SUNDAY, APRIL 3, 2016
    [Marketing] 7 Things I Learned at SXSW
    SXSW is the “SuperBowl” of experiential marketing and this year was one of my favorites. The post 7 Things I Learned at SXSW appeared first on Marketing Insider Group. Content Marketingalso hosted a Mentorship Session where business owners had the chance to sign-up in […].
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 11, 2012
    [Marketing] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
    Search Engine Marketing BlogWriting for your readers and not for search engines is an important part of your business and SEO strategy. When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience.
  • SALES LEAD INSIGHTS  |  MONDAY, DECEMBER 6, 2010
    [Marketing] Get up to speed on B2B marketing automation in an hour for free
    As a top corporate, sales or marketing executive looking for ways to efficiently and cost-effectively boost B2B leads and sales, this Executive Briefing Webinar is for you! In fact, Aberdeen's research reveals that 58% of Best-in-Class companies use marketing automation to drive more leads and sales! December 15, 2010 - 2 :00 p.m.
  • ACT-ON  |  THURSDAY, JANUARY 14, 2016
    [Marketing] Success Story: Truity Credit Union Email Click Rate Nears 10%
    ACT-ON:  What were the challenges that made you consider moving to marketing automation? When we started looking at marketing automation, we had an immediate transactional need. But we felt we could do a lot more with the marketing once we grew into it. ROXY:  A lot of our marketing beforehand was one-off. Segmentation.
  • EMEDIA  |  WEDNESDAY, APRIL 6, 2016
    [Marketing] A Day in the Life of a Social Media Specialist
    Blog Social Media Employee Advocacy Marketing/Sales Management Content Blog Post Audiences Homepage ResourcesFind out what our social media specialist has discovered about successful B2B content. Our social media specialist recently reflected on trends that have developed in social media and how they have affected B2B companies.
  • JUNTA 42  |  THURSDAY, FEBRUARY 2, 2012
    [Marketing] Lethal Generosity: The Key To Your Online Content Strategy
    Many traditional marketing thinkers hide their competitive information, and believe that: Sharing secrets and expertise arms customers with too much information. Your true competitive advantage rests in your communications , your marketing, your brand (hat tip, Don Schultz ). That is the core of  content marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 25, 2016
    [Marketing] What To Know When Selecting a New Email Service Provider
    Changing to a new email service provider (ESP) can be a stressful experience for any email marketing professional. Email marketers need to be aware of these at all times. Modern Marketers must orchestrate and deliver marketing messages that are relevant to individual preferences and behavior. Email Marketing
  • MARKETRI  |  THURSDAY, JUNE 7, 2012
    [Marketing] A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media
    The Perfect Inbound Marketing Recipe? The same dinner bell rings true for Inbound Marketing programs – there is no one perfect recipe that every firm should use. Also, hire an Inbound Marketing Specialist or Senior Copy Director to assist you in developing some original content. Video. Audio / Podcasts. Whitepapers.
  • JUNTA 42  |  MONDAY, APRIL 5, 2010
    [Marketing] 7 Content Marketing Tips from Five Guys Burgers and Fries
    Beside the fact that this is a must-read article for anyone in business today, I thought that Jerry's take on business has too many similarities when it comes to thinking about your content marketing (yes, I know, of course I made this link). Spend the money on the product and let the customer do the marketing for you.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  TUESDAY, FEBRUARY 15, 2011
    [Marketing] Evidence:the heart of your business (and marketing) plan.
    Step 4:  Develop hypotheses to test each leap of faith and go into the market and start testing.  Marketers need to start operating in this same way.  What Their research shows that businesses that try to execute their business plans flawlessly usually fail.  Read the book for some great examples.) No trackbacks yet.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketing] How NOT to pitch a blogger
    Now, Marketing Conversation gets loads of pitches as well.  Internet Marketing Organic Search Public Relations Abraham Harrison Blog bloggers Outreach public relations social mediaTweet This Post. Image via Wikipedia. The main thing to keep in mind is how you feel when you are on the receiving end of a misguided PR pitch.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 17, 2014
    [Marketing] Why I read the New York Times and Wall St. Journal every day on my iPad
    love both of these papers, Case in point, today I learned that Rackspace is facing a tough competitive market and that millennials are not saving enough now, simply by reading the Wall St. We love comments (not SPAM) and those who share on social media, Find New Customers , the nicest company in BtoB marketing is now based in St.
  • HUBSPOT  |  SATURDAY, DECEMBER 13, 2014
    [Marketing] Buyer Persona: Defined in a Single GIF
    Inbound Marketing Daily When you''re first starting out with inbound, it''s really easy to get carried away with all the things you want to accomplish. Blog about all the things! Build all the landing pages! Send all the emails! Schedule all the tweets! Not sure what they are or how to build them ? You''re in luck.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Marketing] Google Knocks out Authorship Photos
    Not only did they attract attention, but content with a profile picture had higher clickthrough rates, says JoAnne Funch, owner of Marketing Dish. With that feature gone, marketers think fewer people will take the time to set it up. Tell us your thoughts in the comment section below. © 2014, VR Marketing Blog.
  • SMASHMOUTH MARKETING  |  MONDAY, OCTOBER 11, 2010
    [Marketing] Inbound Marketing Summit: Video Highlights
    This past week at the Inbound Marketing Summit, all the sessions were broadcast live by The Pulse Network. Below is the clip of our session with Chris Brogan on Lead Generation. For the time constrained fans.you can find my contributions at time spots: 4:50, 19:48 and 26:30
  • B2B MARKETING ONLINE  |  FRIDAY, SEPTEMBER 10, 2010
    [Marketing] Stupid Marketing!
    There are many things in Marketing that are seem very stupid to me. At one end of the spectrum, there is the shed/portakabin you often see at building site outside the showhome and in big letters it says "Marketing Suite"! At the other end of the specturm is marketing metrics on everything, everywhere, all the time. Not now
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 25, 2015
    [Marketing] “We Don’t Talk About Leads” – Q&A with Sangram Vajre of Terminus
    Since Terminus is a relatively new company, and Sangram relatively new to the CMO role (though he was VP of Marketing at Pardot!), I wanted to ask him what he’s focused on and what his biggest challenges are. For example, most B2B marketers measure success in terms of the number of leads generated. It just doesn’t matter.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 23, 2011
    [Marketing] Is Sales/Marketing (“Smarketing”) All Talk?
    The (kinda) recent trend that I was encouraged by a couple of years ago was sales and marketing teams talking about coming together to form one team and work towards a common goal. There would be a lot of work for both groups to achieve this, but if the Sharks and Jets can finally come together, so can sales and marketing.
  • CHRIS KOCH  |  THURSDAY, APRIL 10, 2014
    [Marketing] Why Brand Journalism Must Die
    It’s marketing. “It’s just an analogy!” That is marketing. Even if you do the heavy lifting, idea marketing kind of kind of stuff like the big services companies do, for example, where they interview people and do surveys, it isn’t journalism. Brand, Reputation, and Positioning Idea Marketing Latest Post you retort.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 30, 2015
    [Marketing] How Welcome Emails Increase Engagement [VIDEO]
    Email Marketing email list email marketing first touch welcome email welcome email autoresponder Have you ever signed up for an email list only to receive your first email weeks or a month later? By the time you’ve finally received that first email or newsletter, you may have forgotten you even subscribed in the first place.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 6, 2011
    [Marketing] Six ideas to get your blog out of the fog
    B2B and social media Blogging best practices Case studies Content Marketing corporate communications blog comments blog readership blogging best practices blogging case study blogging for businessWe have an extraordinary opportunity today! Thanks to Christina Pappas, a blogger with Zmags.com, we're going to dissect her blog as a case study! 
  • BIZNOLOGY  |  MONDAY, JANUARY 26, 2015
    [Marketing] What the BlackBerry Twitter debacle taught us about social media
    How ironic is it that BlackBerry’s marketing was performed with the help of a rival mobile device? The phone was once popular among high-powered executives, and now it’s sales lag behind iPhones , Androids, and the Windows phone in terms of market share. Social Media Marketing blackberry IPhone social media social media mistakes
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 30, 2014
    [Marketing] Blog to Book: The Secret Behind Expert Ebooks
    How do you find time for all these forms of content marketing? I’m suggesting you double up, use one form for another: Turn a client email into a blog post. About Expert Ebooks Books Content Marketing E-Books blog to book blog writing expert ebooks Turning a blog into a book is nothing new.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 6, 2014
    [Marketing] Is Ebook Writing Different than for a Blog, Webpage, or Printed Book?
    About Expert Ebooks Attracting Clients Content Marketing E-Books Writing for the Web expert ebooks ghost writing online writing Webpage, or Printed Book?" Are there any grammar or style differences? Formatting issues aside, what are the rules and best practices to improve readability and boost readership numbers? Or, is it any different?
  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Marketing] 4 tips for generating more return business in any industry
    If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source for revenue. This is why the most brilliant marketers focus their efforts on customer satisfaction strategies.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Marketing] What’s An “Online Lead Development Ecosystem”?
    Editor’s Note: Chris Creech is a senior strategist with Newfangled, a web development compan y that works with marketing agencies to build conversion-focused websites for their clients. If you’re reading this, then you’re likely already using – or at least considering implementing – marketing automation (MA) software, such as Act-On.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 25, 2016
    [Marketing] Brand Loyalty: Ethical Data Practices Matter!
    More specifically, what is a marketer to do? In today’s threat landscape, two questions marketers need to address are: How does my company regain the trust of consumers to keep brand loyalty high? As we move into 2016, here are the four P’s marketers should follow to build strong digital experiences in an ethical way: 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 9, 2012
    [Marketing] Should Your Business Buy Tumblr Ads?
    Tumblr has built a huge audience very quickly and has high engagement,” said Chris Selland , Chief Marketing Officer at Terametric. While Tumblr has amassed a huge audience of content creators – not to mention some scrapers – it faces stiff competition from a crowd of social media giants when it comes to wooing marketers.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 13, 2007
    [Marketing] B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Marketing] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    When your organization doesn’t have the time, money, or skills on hand to keep a content engine going, it’s not uncommon to solicit help from a marketing agency. Sometimes a partnership with an agency is the only way to accomplish the marketing goals your company has established. 5) The Small Team Model.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 2, 2012
    [Marketing] Laugh and Learn with Find New Customers – Episode 61 | The Proprietary Journey
    Jeff Ogden, President of the B2B Lead Generation and global marketing company Find New Customers – and the host of the very popular show, Mad Marketing TV , shares a marketing lesson each week using wit and humor. We also invite you to check out Mad Marketing TV at www.madmarketing.tv.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 16, 2014
    [Marketing] Find New Customers now in Florida
    The nicest company in B2B marketing today, Find New Customers ,  is now in Florida, rather than New York. To contact this award winning marketing expert, just fill out the form below. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers.
  • TYPE A COMMUNICATIONS  |  MONDAY, NOVEMBER 24, 2014
    [Marketing] Are You An Agile Content Creator? 6 Traits of Change Agents
    In a previous post, I talked about why marketers need to embrace change to survive in today’s environment. As we adapt to new behaviors along the evolving buyers’ journey, content marketers have to prepare to draw on new insights and expertise to drive business growth for their organizations. November 25, 2014. Photo: Steve-6h.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] 5 Sales Closing Techniques
    This post also appeared recently in B2C Marketing Insider.   I have been a student of selling and sales management for more than twenty years, and I have used a grand total of five “closes” during that time. Author: Robert Krekstein is a results-driven executive with 18 years of experience in both marketing and selling. Cha-ching!
  • B2B MARKETING INSIDER  |  SUNDAY, FEBRUARY 21, 2016
    [Marketing] Sujan Patel Plans To Crush 2016 (And How You Can Too)
    The post Sujan Patel Plans To Crush 2016 (And How You Can Too) appeared first on Marketing Insider Group. Content MarketingI’ve been dying to write a blog post to recap 2015 for some time, but with my workload and travel, I haven’t really been able to get away from working to reflect on what’s probably been my greatest year ever.
  • ANNUITAS  |  MONDAY, JUNE 2, 2014
    [Marketing] Email Deliverability Matters – For Marketers
    Email Deliverability Matters- For Marketers. June 24, 2014 – Webinar with Right On Interactive and Chris Arrendale, ANNUITAS> Events Upcoming Events & Webinars
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Marketing] Eight Ways to Rock at Your Job (or Get a Better One)
    For example, I got one of my first promotions based on being able to “translate” engineering jargon into language that a marketing team could understand. Marketing Strategy Random career tips innovation new ideas profesional passion rat race The Logic of Life Thomas Friedman Tim HarfordHere are eight tips that may help.
  • LEADERSHIP  |  FRIDAY, OCTOBER 18, 2013
    [Marketing] How To Have A Sexy Campaign In An Unsexy Industry
    According to Spotlight Communications, B2B companies who utilize social media are aware of this; 85% of leaders rely on social media marketing to create exposure; 69% use it to boost traffic; and 65% swear by social media marketing to provide them with marketplace awareness. Lead Generation Social Media B2B marketing Government.
  • LEADERSHIP  |  WEDNESDAY, JULY 3, 2013
    [Marketing] 5 Things You Need to Convert B2B Prospects NOW
    Last week, his question was why I did not list “innovation” in my post about how to simplify B2B content marketing. So I replied that I had attempted to list very tangible, practical steps while innovation should be a continuous process that is simply incumbent upon marketers. Introduces fresh thought leadership on issues.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Marketing] 11 Embarrassing Spelling and Grammar Mistakes From Brands
    Business Content Marketing DailyDid you know that Coke makes four times fewer writing mistakes than Pepsi in its posts on LinkedIn? Or that General Motors makes two-and-a-half more writing mistakes than Ford? Even if you're not keeping score, it's likely that your spelling and grammar mistakes aren't going unnoticed. Source: Gawker. Awkward.
  • MARKETRI  |  THURSDAY, FEBRUARY 16, 2012
    [Marketing] Are You Listening to the Voice of the Customer?
    Why Customer Insight is King in B2B Marketing. The starting point for almost all B2B marketing initiatives involves gaining insight about the customer through surveys. Here are some tips on how to maximize the value of your B2B marketing efforts through customer surveys: Who to Survey? How to Survey? What to Ask? Excellent. 2.
  • BIZNOLOGY  |  FRIDAY, MARCH 18, 2016
    [Marketing] Behind the writer’s desk: all the magic happens in the editing
    As content marketers, we face a conundrum. Over time, I’ve developed a number of tricks and strategies for producing marketable content on a regular basis that doesn’t embarrass me. What I enjoy most about content marketing is that it feeds my curiosity. Yet, I know that once I fill the space, the job becomes instantly easier.
  • CAPTORA  |  FRIDAY, JUNE 3, 2016
    [Marketing] This Week in Growth Marketing: The Startup Edition
    It’s impossible to stay on top of every growth marketing story throughout the week. Just getting started on your content marketing program? The post This Week in Growth Marketing: The Startup Edition appeared first on Captora Blog. Productivity growth marketing startupEgXUKLZnJF. fWvnjqrz4F pic.twitter.com/42Q27oYGwJ.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 18, 2016
    [Marketing] How Millennials are driving the Bernie Sanders brand
    In branding, it is critical to first identify the most passionate “sweet spots” of various target segments of any market, including the voting population. The surge behind the exploding Bernie phenomenon is fascinating for many reasons. For example: The dominant impact from PAC’s and lobbyists, with their huge contributions. Like this post?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Marketing] Go for Gold! How to Write a Winning Award Submission
    Particularly in marketing, reporting and analytics provide data-driven insights and measureable results, and are the key reason that the CMO now has a seat at the revenue table. Submit by January 30 th for a chance to be recognized as a marketing leader who’s used Marketo to drive the new era of marketing. And that can be you.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 26, 2010
    [Marketing] Deconstructing the Four Stages of the Industrial Buy Cycle
    Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. In short, this is good, practical and actionable stuff and not some marketing theory. Achinta offers his industrial clients marketing for engineers by an engineer. Sounds simple, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 13, 2011
    [Marketing] What is your strategy for social media intimacy?
    business relationships careers Marketing Solutions personal branding Psychology and social media social media and relationshipsBy Srinivas Rao , Contributing {grow} Columnist. You’ve probably heard to no end just how important relationships are in the blogosphere. Connecting with people is fundamental to how your business runs.
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