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  • FEARLESS COMPETITOR  |  SUNDAY, DECEMBER 20, 2015
    [Marketing] Merry Christmas and Happy New Year
    It is written by Jeff Ogden, who knows marketing cold.  Stay tuned. I do have a degree in Marketing from the University of Notre Dame.  #8 Notre Dame plays #7 Ohio State on ESPN on January 1, in the Fiesta Bowl.  Go Irish! But I’m back and so is this marketing blog. Filed under: BtoB Marketing , Management best practices.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2011
    [Marketing] Eight Scintillating Lessons from SXSW
    The stereotypical entrepreneur had put a lot of work into an idea or app without much thought about marketing, financing or a business plan. Coverage of journalism versus content marketing debate. Augmented Reality Content Marketing Entrepreneurism futurist highlights of sxsw new technologies at sxswHere is his TED talk.
  • FATHOM  |  FRIDAY, MAY 20, 2016
    [Marketing] How to Close Your Marketing Skills Gap
    At this point, it’s almost habitual–and a little cliché–to talk about the rapid advancements in marketing. The real question is–how do you find the talented marketers that will help you stay ahead of the curve? The Modern Marketer: Collaboration, Teamwork, and Soft Skills. Conclusion. Did you like this post?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 11, 2012
    [Marketing] The Mad Marketing TV After-Show Party – with Jim Burns of Avitage
    After the Mad Marketing TV show raps, I have the pleasure of sitting down with our guest and having a 15 minute or so interactive conversation. Interviews & Guest Appearances content marketing lead-generation lead-nurturing management-best-practicesHere Jim is interviewed by Jeff Ogden, President of Find New Customers.
  • MARKETING ACTION  |  TUESDAY, JULY 16, 2013
    [Marketing] Guidelines for White Papers and Case Studies
    Carolyn Goodman, president and creative director of Goodman Marketing Partners, Inc, defines content marketing as “creation and distribution of original content that has perceived value in order to positively position your brand in the minds of your prospects and customers.”. Content Marketing content marketing
  • WEBBIQUITY  |  WEDNESDAY, MARCH 31, 2010
    [Marketing] Best Social Media Stats and Market Research of 2009
    What effect does social media marketing have on revenue? Market Research Findings from Around the Web. Searchers Using Longer Queries in 2009 by Small Business Search Marketing. Battle of the marketing sexes by iMedia Connection. Does brain structure give women an edge in social media marketing abilities? searches.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 27, 2012
    [Marketing] Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture
    Ways to Build Your Employee Social Media Culture was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media b2b marketing B2B social media Demand Generation lead generationNow you want to roll it out company wide and encourage your employees to participate. Let’s Get Social!
  • ONPATH  |  MONDAY, NOVEMBER 7, 2011
    [Marketing] (Free Webinar) How to be a Marketing Superhero 2
    Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training). What is your marketing department doing to help sales build a winning sales funnel for the new-year? Overview : Calendar year-end is fast approaching.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 3, 2015
    [Marketing] The ROI of Social Listening: Big Social Data as an Infrastructure Asset
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. Author information.
  • LEADERSHIP  |  TUESDAY, MARCH 29, 2016
    [Marketing] Millennials Love User-Generated Content
    Content Curation Content Marketing Infographics B2B lead generation content marketing curation Lead Generation millenialsIn the very near future, millennials (ages 18-36) will have the greatest combined purchasing power in history. Connecting with the group, however, will require some fresh approaches and new tactics.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2011
    [Marketing] 3 Marketing Lessons from Kate Middleton’s Biggest Secret
    Keeping Middleton’s wedding dress under wraps actually teaches us an important lesson about marketing. Here are three marketing takeaways from the Royal Wedding: 1. Social Media Marketing Kit. Make Exciting News Early. It’s common for companies to announce news when it happens. Give Your Audience What They Crave.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 3, 2013
    [Marketing] “Scandal”: The Show That Twitter Built
    Scandal , a phenomenally popular television  show on ABC, has much to teach the social media marketer. In honor of the October 3 launch of the third season, here are a few lessons social media marketers might learn from Scandal’s “overnight” success: Host online fan-centered events where and when possible.
  • WRITTENT  |  MONDAY, MAY 12, 2014
    [Marketing] Why Storytelling Matters: a Data-Driven Explanation
    Consumers don’t mean to ignore your marketing messages; it just happens automatically. By casting their products as a literal sidekick of their ideal customer, people started paying attention to Proclamation’s marketing messages. That fact alone is exactly why at Writtent we advocate an agile, data-driven approach to content marketing.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 1, 2012
    [Marketing] March Fan of the Month – Eric Blumthal of Count5
    Marketing Fan of the MonthWe’re delighted to name Eric Blumthal Fan of the Month for March 2012. Congratulations, Eric. Eric is the CEO of Count 5. You can learn about Eric and his company at About Count 5. Follow Eric on Linkedin at  [link]. Follow Eric on Twitter at  [link].
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Marketing] How to Find the Perfect GIF: 10 Must-Try Websites
    Video Content Marketing Daily TOFUServing as snackable -- and often laughable -- bits of visual content, GIFs help us accurately convey our thoughts and feelings when we're limited to virtual communication. Finding the right GIF doesn't have to be a lengthy process -- you just have to know where to look. The best part? Reaction GIF.
  • SMART MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2005
    [Marketing] Smart Marketing: Service marketing tips
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. « Brochures - The James Brown of your company identity | Main | The need for focus in your marketing » Service marketing tips What are the #1 and #2 ways buyers are most likely to learn about your service business? Agree?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Marketing] The Consumerization of the Enterprise App
    Eloqua10 ’s drag and drop interface makes designing, running and tracking marketing campaigns faster than you might have thought possible. The Consumerization of the Enterprise App is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But novelty is rarely enough. Chatter and Yammer. Assistly.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Marketing] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    Right now, the movement is focused on peer to peer interactions, but large companies have a role in this market, as they can shift their business models to allow products to be rented.  Interview With Jeremiah Owyang appeared first on B2B Marketing Insider. Content Marketing Where do you see that going?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Marketing] Is Snapchat for Small Businesses?
    So if you think about why marketers are using Snapchat, they’re trying to reach an audience that communicates that way,” he says. If you’re working hard to make your marketing dollars (and hours) go as far as possible, it’s best to reach your customers, clients and prospects where they are. Want more marketing tips and tactics?
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Marketing] 5 Social Media Benefits for Accounting and Financial Services Firms
    Still, some accounting and financial services firms hesitate to embrace the benefits of social media as a marketing tool. Or it may be simple reluctance to change – when business practices evolve, it can be a challenge to move on from traditional styles of marketing that have always worked well for your firm.
  • WRITTENT  |  THURSDAY, JULY 4, 2013
    [Marketing] 7 Effective Call-to-Action Examples and Why They Work
    It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. anywhere else you publish or market online. Look at everything they offer to prospects: the chance to excel at content marketing. So, what is a CTA, exactly?
  • LEADSLOTH  |  MONDAY, NOVEMBER 29, 2010
    [Marketing] Marketing Automation Monday – NYC & SF – Dec 6th
    The last two Marketing Automation meetups were well received by the attendees, so we’ve been working on an encore. Tags: events marketing automation This time not just in the Bay Area, but also in New York City (Austin, TX coming in January): Info & Registration for New York City. Info & Registration for San Francisco.
  • PHOENIX RISING  |  FRIDAY, AUGUST 28, 2009
    [Marketing] Sales & Marketing - How to Kick Butt Together!
    Speaking of Rolling Thunder market launches. Sales involvement will make or break market launches. It doesn’t matter how great our marketing story is. They'll give us the feedback we need – early in the cycle, before we blow it with the market. Have a new audience or market we want to attack?  Be a team.
  • WEBBIQUITY  |  SUNDAY, JANUARY 27, 2013
    [Marketing] Five Reasons to “Dislike” Social Media
    In no way would I recommend anyone stop using social media as a marketing tool. But after months or even years of use, you will likely learn, there are a lot of things to hate about these websites; that even though it’s become an essential marketing channel, social media still sucks. Guest post by Megan Totka. The overkill.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 20, 2014
    [Marketing] Confessions From Your Customer – Yes, Yours
    In a way, I am the consumer marketer’s worst nightmare. Creating these kinds of conversations is the only way marketers can get my attention, and it’s the only way you’ll get the attention of yours. The The consumer marketer has to pay attention to me and my attributes, or I will abandon ship. Modern Marketing
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 17, 2012
    [Marketing] The Many Faces of the Dreamforce Attendee [Infographic]
    Dreamforce kicks off this week with thousands of B2B marketing professionals descending upon San Francisco for the cloud marketing event of the year. B2B Marketing Infographic Salesforce.comby Jason Miller It’s finally here! From mannerisms to appearance to shared heroes, check out the graphic below to see where you fit in.
  • E-QUIP  |  FRIDAY, MARCH 15, 2013
    [Marketing] Online Marketing: Are You Getting Results?
    I wouldn't call myself an expert in online marketing. But as a sole proprietor, I do more online marketing and get more results than most of my A/E firm clients. To be honest, I don't do online marketing particularly well. How many leads has your online marketing generated? The internet is a great equalizer.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Marketing] Email Marketing Metrics: Open Rate and CTR DON’T Matter!
    She is a long-time blogger who tackles online marketing from a humanistic, not algorithmic, approach. There are numerous email marketing metrics which you will need to look at to run an effective campaign, such as list size, subscribes, unsubscribes, and bounce rate, amongst others. Email Marketing Metrics Matter As a Whole.
  • SAZBEAN  |  FRIDAY, FEBRUARY 1, 2013
    [Marketing] Transitional Marketing and the Connected Interface
    How do we address this fundamental shift from a technology-centric marketing model to one of experience centricity? Connected consumers require a seamless transitional experience from device to device, from interface to interface, therefore marketing strategies employed specific to a single device are fundamentally flawed.
  • AVITAGE  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] Customer Interviews for Marketing and Selling Content
    As a result, I suspected that most B2B marketing professionals don’t have a successful framework for thinking about, much less acquiring, effective customer interviews for marketing and selling content. How do these expectations differ when you ask marketing vs. sales? What do you call them? Success stories? Testimonials?
  • CLIENT BRIDGE  |  TUESDAY, MARCH 6, 2012
    [Marketing] The State of Inbound Marketing in 2012
    That's one of the most salient points from Hubspot's report titled "The 2012 State of Inbound Marketing". Did you know that the cost per lead for inbound leads is 61% less than for outbound leads? The report also has an on-demand webinar to go with it, both for free. Here's a slideshow of some of the more interesting graphs from the report.
  • CLIENT BRIDGE  |  THURSDAY, JULY 21, 2011
    [Marketing] The Four C's of Content Marketing
    Michael Dortch on the CMO Site outlines the goal of the four C's of online content marketing, as well as questions to ask yourself about your preparedness. Are channel and other marketing partners able to share content easily and securely? How does your website and marketing content look on smartphones and tablets?
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 15, 2011
    [Marketing] 5 Tips for Video Social Media Marketing
    From social media expert Mari Smith, five ideas for creating video to share as part of your social media marketing efforts: Talk to the camera - These videos can be impromptu and should be short (60-90 seconds). Video is the next best alternative to meeting someone in person. Video Interviews - Participants need not be in the same location.
  • NUSPARK  |  SATURDAY, JUNE 19, 2010
    [Marketing] B2B Marketers Unsure of Twitter Effectiveness
    BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. The survey revealed a striking contrast between occasional and heavy Twitter marketers. To its enthusiasts, however, Twitter is a powerful channel. link]. Related posts.
  • HINGE MARKETING  |  TUESDAY, MARCH 31, 2015
    [Marketing] What Are Rich Snippets?
    Search Engine Optimization (SEO) is a combination of highly technical website elements, content marketing, and promotion. Any marketer that has had exposure to SEO should be aware of the importance of using optimized, relevant keywords on a website. Online Marketing One of these changes is the higher use of rich snippets.
  • B2B CONVERSATIONS NOW  |  FRIDAY, MARCH 18, 2011
    [Marketing] Sales Training Startups Must Read - “Unfunded - From Bootstrap to Blue Chip”
    B2B Marketing B2B Sales FunLately I’ve seen many YASTS (Yet Another Sales Training Start-up) emerging and I cheer when people decide to take the entrepreneurial leap. I’ve done it several times myself and there is nothing more exciting than channeling your past experience into a new venture and hanging out a shingle. doubt it.
  • TONY ZAMBITO  |  FRIDAY, FEBRUARY 11, 2011
    [Marketing] The Future of Blogging
    Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B   Blogging Trends in 2011.    It is an informative collaboration of ideas and highlights some key trends associated with the issues of blogging.    A nice effort from Tony Karrer and Tom Pick!
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Marketing] Write Like Shaw and Your Marketing will Never be a Pygmalion
    Marketing is about making promises and it can be quite tempting to oversell a product. But writers can create content that makes them look like marketing geniuses if they take a little time to emulate George Bernard Shaw. What famous non-marketer writers do you admire? B2B Marketing Content Marketing content marketing
  • FATHOM  |  MONDAY, DECEMBER 22, 2014
    [Marketing] Homepage Sweet Homepage: Manufacturing Webpage Basics
    Here are some ideas for your manufacturing marketing efforts that put a bit of a spin on the above. Manufacturing B2B / Technology internet marketing manufacturing industry Online Marketing The basics are pretty easy to guess. The homepage introduces your company. That’s a good place to start. Homepage. About Us. Contact Us.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Marketing] 5 Ways B2B Companies Can Use Facebook Timeline
    Facebook Social Networks B2B marketing B2B Social Media timelineFacebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. Create a Stunning Cover Photo. This wide photo at the top of the page is 851 pixels wide and 315 pixels tall.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 2, 2012
    [Marketing] BuyerZone names Fearless Competitor the #1 B2B marketing blog for 2012
    Fearless Competitor Ranked No.1 as the Best B2B Marketing Blog of 2012 by Buyerzone.com. says Mobile marketing expert Christina “CK” Kerley of CKB2B.com. CK was a great guest on Marketing Made Simple TV too. Jeff is also the host of the popular online show Marketing Made Simple TV. Jeff is stunned and humbled. Blog age.
  • SAZBEAN  |  FRIDAY, OCTOBER 12, 2012
    [Marketing] Storytelling: why most content marketing plans fail
    The harsh truth is most content marketing strategies fail because content marketers have been given bad information about “what works.” – Storytelling: why most content marketing plans fail by Jeff Molander. What good is having a content marketingplan if it doesn’t create leads and sales for you?
  • SAZBEAN  |  WEDNESDAY, JULY 25, 2012
    [Marketing] The Secret to Creating Irresistible Marketing Offers
    And if you think about all the things we do as marketers, it’s ultimately to get people to say “yes” to something. And your job’s not over after just one yes — it takes several progressive “yeses” in order to move someone down your sales and marketing funnel. Yes to opening your email.
  • CLIENT BRIDGE  |  THURSDAY, FEBRUARY 16, 2012
    [Marketing] Getting the Most Out of Tradeshow Marketing
    Skyline Exhibits , a maker of tradeshow and event exhibits, held a webinar yesterday titled "What's Working in Exhibitiing", intended to give marketers advice for increasing the effectiveness of their participation in tradeshows. Pre-Show Marketing 26%. Seven Main Areas of Exhibit Marketing. Selecting Shows and Spaces 23%.
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] Google Tools that Can Improve Your Marketing
    Every marketer understands the importance of Google's search engine. But Google has many other tools that can assist in marketing efforts.From the Hubspot Blog, a look at other Google marketing tools. Google Places/Google Maps Create a listing for your business to get found. Include relevant keywords and images.
  • VIEWPOINT  |  TUESDAY, MARCH 29, 2011
    [Marketing] RainToday.com's Podcast: Marketing & Selling Professional Services
    Marketing automation tools are becoming increasingly important to today's lead generation efforts, but firms cannot abandon the human element of working with prospects. There are so many companies now, and rightfully so, looking at marketing automation solutions and other tools. How to communicate and get the attention of executives.
  • CLIENT BRIDGE  |  MONDAY, MARCH 21, 2011
    [Marketing] The Top 10 Content Marketing Blogs
    Business2Community.com takes a look at AdAge's Power 150 Marketing blogs and points out the commonalities of the top ten blogs. Andy Beal's Marketing Pilgrim. Excluded from the analysis, as their model is significantly different from other content marketing blogs. The Top Blogs: Copyblogger.com. Ads of the World). PSFK). years.
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 7, 2014
    [Marketing] The Biggest Mistake Experts Make When Writing an Ebook
    About Expert Ebooks Attracting Clients Content Marketing E-Books expert ebooks writing on the web Experts know a lot. Of course they do, any professional who’s been gathering experience for 20, 30, even 40 years has a lot to say. call this the fire-hose writing approach. You could be wrong. Reader Focused Writing.
  • WRITTENT  |  MONDAY, MARCH 3, 2014
    [Marketing] 14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes
    believe that many content marketers create articles that don’t live up to their true potential because they end up throwing in the towel and downloading stock images, instead of creating something truly unique. know that marketers aren’t always graphic designers, or even tech enthusiasts. Blogging Marketing Tools Canva. Skitch.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 7, 2012
    [Marketing] The Future of Social Media in 2013: Six Points to Consider
    What will the future of Social Media Marketing bring? As we round the bend to the end of another term of learning and applying the principles of social media marketing , I wonder what 2013 will bring to the social media world. Jessica holds a BS in Business Administration and an MS in Marketing. Some points to consider: Tribes.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 25, 2010
    [Marketing] How does Time affect Marketing Accountability?
    While top marketers understand that proving marketing’s impact on revenue is essential to transforming marketing into a revenue driver and an accountable part of the revenue team, only 20% of companies say they excel at measuring the business performance of marketing initiatives. CMO Council: Marketing Outlook 2008.).
  • ONPATH  |  FRIDAY, JANUARY 21, 2011
    [Marketing] The Importance of CRM Integration in Marketing Automation
    Article courtesy of Lauren Carlson, CRM Market Analyst with Software Advice. Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. But all of this cannot happen on marketing automation alone. Integration: An Introduction. It all starts with mapping.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Marketing] Are Google Ad Extensions Right for Your Business?
    To learn more about ad extensions as well as see how to measure performance when you’re up and running visit Google’s Support Center. © 2013, VR Marketing Blog. appeared first on VR Marketing Blog. If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions. free trial page).
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 20, 2013
    [Marketing] Ghost Writers Needed: For Business Blogs Everywhere
    business blog is the best marketing tool on the planet, if you use it right. About Blogs Coaching/Personal Development Content Marketing Writing Great Blog Content blog content blog writing business blogging business blogs content marketing with blogs Writing for the Web Many professional business blogs need ghost writers.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Marketing] How to Increase Email Response Rates
    Email marketing isn’t dead, but to make it work you need a sound email marketing strategy. Email marketing is actually alive and kicking harder than ever. Like everything else in marketing today, it requires processes and advanced systems that enable you to deliver relevant and timely content to prospects and customers.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Marketing] How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]
    It''s being sold to other companies, and those companies are using it to market to you without your consent. This new infographic from HubSpot answers those questions and explains how inbound marketing can be the antitode to this whole problem. In fact, it gets way creepier. Ever heard of data brokers?
  • KEO MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Marketing] Social Media Impacts B2B Buyers Who Have a “Penchant for Learning”
    An abundance of online resources and communication channels is rapidly blurring the line between traditional B2B marketing and sales activities. Using brand-relevant social media channels , marketers can effectively syndicate what a recent Harvard Business Review article describes as “dialogue-provoking” content. cost reduction.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Marketing] Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.
    If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” B2B Web Strategy Google Analytics Online Marketing SEO Traffic Generation What is Mobilegeddon?
  • THE ROI GUY  |  SUNDAY, MARCH 1, 2015
    [Marketing] 3 Big Takeaways from SiriusDecisions Sales Leadership Exchange
    As a result, Mr. Canton pronounced that “ Marketing as we know it is dead ”. The old way of marketing evolved from a world of mass production. Marketing’s job was to push mass-produced products to buyers who did not have many sources to spark and fuel the purchase decision. futureguru). The key?
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2012
    [Marketing] Web Presence Optimization Software Review: gShift Labs
    Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. gShift Labs co-founders Krista LaRiviere and Chris Adams come from a digital marketing and software development background. Features. Background.
  • LEANDATA  |  WEDNESDAY, MAY 4, 2016
    [Marketing] The Fallacy of Inbound Versus Outbound
    In the blue corner, we have that time-honored business strategy, Outbound Marketing! And in the red corner, there’s the up-and-comer, Inbound Marketing! And by working as a tag team, your sales and marketing efforts can be amplified. Account-Based Sales & Marketing LeanDataLet’s have a clean fight. Tweet this.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 19, 2011
    [Marketing] How to Get Linkedin Recommendations
    To see what an ideal profile should look like, check out the profile on Linkedin of Jeff Ogden, President of Find New Customers – who has over 40 recommendations from top B2B marketing experts. Business relationships Content marketing lead generation Lead Nurturing Lead Scoring Management best practices Social Media Social Networks
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [Marketing] Facebook vs Twitter Infographic
    Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social NetworksVery cool info graphic. Bottom line – Facebook is bigger but Twitter users are more loyal. If you are into b2b lead generation, you should use both.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 17, 2011
    [Marketing] Can Your Customers Find Your B2B Industrial Company Online?
    Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Source: Hubspot, State of Inbound Marketing Report, 2011. 69% of B2B marketers are shifting their budgets toward social media. B2B Internet Marketing Social Media Facebook Industrial Media SEO TwitterQuick, type in your company name in Google.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 3, 2013
    [Marketing] Avoid the Pitfalls of Third-Party Content
    Blogging Internet Marketing Business Content development (web) social mediaPhoto credit: trixie. Does allowing third-party content on your site make you nervous? While most small business owners are hesitant to let outsiders write their material, they are missing out on some opportunities for company growth without third-party help.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Marketing] Rated I: For Strong Infographic Content
    Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. So why aren’t all marketers leveraging the blockbuster power of infographics? Unless your target market hates visual content (we’re not judging!)
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Marketing] 7 Habits of a Highly Effective Inbound Marketing Agency
    Every Thursday morning, HubSpot hosts an office hour for marketing agencies and consultants. We discuss best practices for positioning, selling, and ultimately delivering inbound marketing service packages. There are a lot of moving parts in inbound marketing. Online marketing runs on software. Help them understand why.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 31, 2012
    [Marketing] Focus Expert Series on Demand Generation
    Some time ago, the Fearless Competitor and President of the B2B demand generation  and global marketing company  Find New Customers hosted a round-table discussion with three top b2b lead generation experts. Paul Mosenson of  NuSpark Marketing. Focus Experts Roundtable  (listen here). Mac McConnell of  BlueBird Strategies. ”).
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 6, 2014
    [Marketing] When Sales “Intelligence” is Actually Sales Interruption
    Author: Michael Berger There are many sales intelligence tools in the marketing automation space, all touting to help sales’ productivity by providing insight into buying behavior and helping sales to identify the hottest leads. Other sales intelligence tools let the marketer determine what is and isn’t meaningful to the sales rep. 
  • ONPATH  |  THURSDAY, AUGUST 11, 2011
    [Marketing] From Egg to Chicken - Marketing Investment Trends 2011
    It's a review of a survey from Focus.com that talks about the top investments for Marketers this year. The top ones being Social Media Monitoring, Web Analytics, Email Marketing, and CRM. If you need Social Media monitoring and web analytics and email marketing … well you don’t necessarily need 3 pieces of software.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 12, 2010
    [Marketing] Exposing Content Marketing & Social Media – Would You Dare?
    John Bottom of Base One is putting his money where his mouth is in an attempt to prove to a live audience of skeptical senior marketers that content marketing DOES work. His session is about content marketing, but instead of serving up the same old-same old, John is going to show his audience content marketing in action.
  • HUBSPOT  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] A Science-Backed Method for Better Writing: How to Find Your Ideal Time of Day
    Content Marketing Productivity Daily CanonicalEvery individual has a unique timeline for work, energy, and creativity. Some work best at the crack of dawn, while others prefer to write into all hours of the night. But if you want to do your best writing, you have to find your best time to do it. Because science says so. Everything. But when?
  • E-QUIP  |  SATURDAY, AUGUST 20, 2011
    [Marketing] E-Quip Blog: 10 Top Tips on. Marketing
    Marketing. That should be the primary goal of your marketing program. Marketing will never replace calling on new clients, but it can bring some of them to your door. This latest in my "10 top tips" series draws both from my own experience and the latest research on what works best in professional services marketing: 1.
  • OPENTOPIC  |  WEDNESDAY, APRIL 13, 2016
    [Marketing] Facebook Messenger: inside Mark Zuckerberg’s app for everything (Wired UK)
    Marketing Technology Cmo Digital Marketing undefinedOpentopic blog >> wired.co.uk This article was first published in the November 2015 issue of WIRED magazine. Be the first to read WIRED’s articles in print before they’re posted online, and get your hands on loads of additional content by subscribing online.
  • SALESFUSION  |  MONDAY, DECEMBER 8, 2014
    [Marketing] Industry Insights with Laurie McCabe Part 1
    Marketing Blog Industry Insights The post Industry Insights with Laurie McCabe Part 1 appeared first on Salesfusion.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 12, 2015
    [Marketing] Social Media is Not the Telex Machine
    Others would make it marketing’s spot. Social Media B2B marketing bizmarketer Elizabeth Williams linkedin social media About a thousand years ago, when I took my first job in the corporate world, my boss’s secretary gave me a little tour.  We saw the Corporate Overlord floor , we saw the typing pool (yes, those were real).
  • BLUE FOCUS MARKETING  |  THURSDAY, APRIL 5, 2012
    [Marketing] Come Join the Party: Industry Leaders Define the Shifting Roles of Branding
    These marketers gear their advertisements and logos towards making our lives easier and connected.  In an attempt to foster engagement, I invited leading marketing experts to weigh in on the question, “What is a social brand?” From the moment we wake up, brands bombard us with attempts to get our attention.  Make us fall in love. 
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Marketing] Social Media is Lowering Our Content Standards
    Content Content Curation content marketing jessica northeySocial media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Here are three steps I am taking to bring my content standards back up. hope you will join me.
  • REPUTATION TO REVENUE  |  SATURDAY, SEPTEMBER 11, 2010
    [Marketing] The continuing rise of Account-Based Marketing: Four keys to success
    Over the last 10 years, more and more B2B firms have invested in account-based marketing: treating individual accounts as "markets" and devising focused campaigns just for them. Back when my partners and I were developing some of the early methodology for account-based marketing in the early 2000s at ITSMA , it was a tough sell.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [Marketing] Why Investigative Journalism Should Be Part of Your Content Strategy
    The answer has been offered in content marketing, and it applies to investigative journalism too: One must espouse authenticity and originality in the content—consistently. There’s a potentially new opportunity of content marketing waiting for brand marketers and journalists alike. This did not happen in a vacuum. Yahoo!
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Marketing] Where B2B and B2C Blur: A Lesson from the Polar Vortex
    Author: Shyna Zhang Recently, I had dinner with a Marketing VP from a leading global shipping company. We often think of business-to-business (B2B) and business-to-consumer (B2C) best marketing practices as completely different from one another, but consumers are also professionals who make B2B purchasing decisions. Modern Marketing
  • HUBSPOT  |  THURSDAY, DECEMBER 17, 2015
    [Marketing] Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches
    When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. Content Marketing Blog featured-1 Daily CanonicalThen, the tables were turned. nothing. Yes, just one. single.
  • CHRIS KOCH  |  WEDNESDAY, JUNE 18, 2014
    [Marketing] 6 Freaky, Funny, and Scary Abilities of Computer Organisms
    Idea Marketing Latest Post Brazil EEG Electroencephalography Japan Miguel Nicolelis Robot Robotics San Francisco There’s simply no way that everything we’ve come to expect from robots in sci-fi novels and movies will exist independently within whatever bodies we put robots in for the foreseeable future. Make humans shed tears.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Can’t Sales and Marketing Just Get Along?
    It’s no secret – the classic love-hate relationship between sales and marketing groups negatively impacts top-line results. Even worse, fully 80 percent of enterprise technology deals won are not influenced by marketing at all." These are just some of the reasons why marketing and sales seem to endlessly butt heads.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Marketing] Nine Practical Guides to Public Speaking and Presentations
    Event Marketing – The One Secret To Killer Events by B2B Marketing Insider. 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 27, 2011
    [Marketing] [Cartoon] The Leads Are With Sales
    See how ‘Amazing eZPutty’ can help you solve all of your email marketing challenges in this fun infomercial … Share email. by Michael Martin | Tweet this It was hard work and long hours , but Ellber finally got his email campaigns out. SiriusDecisions estimates that 80% of the leads passed to sales never receive follow up. Each connect
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Marketing] Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce
    by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. This boosts our marketing team’s efficiency, improves workflow and scalability across our multiple programs and ultimately drives more revenue. Visit us at Booth 817 or visit [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 15, 2012
    [Marketing] Social Media Good Samaritan donates tweets to save businesses
    Case studies Communty-building marketing strategy Matt Rosen social media social media for good social media solutions social media strategy Twitter strategyBy {grow} Community Member Pavel Konoplenko . The story begins like any sweet story should — with delicious ice cream. One article in particular caught my eye. Ray Alvarez. Tweet.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 13, 2014
    [Marketing] How to Create and Optimize Pinterest Boards to Drive New Customers
    Social Media for Ecommerce content customers Email Facebook feature find follow Google marketing sales search engines SEO Spam story the top Twitter update updates video Website For ecommerce retailers, Pinterest has become one of the greatest assets for shoppers to discover their products and share them.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [Marketing] The Social Media MBA: Part 9: Traditional Marketing and Technology Driving Social
    It’s encouraging to see companies address gaps between social media marketing initiatives and technology. The 80’s saw the emergence of database marketing, however, chaotic databases did not provide much insight for businesses at the time. Jessica holds a BS in Business Administration and an MS in Marketing.
  • LATTICE  |  WEDNESDAY, MARCH 23, 2016
    [Marketing] Chasing Unicorns at MarTech 2016
    One of the most interesting was from Isaac Wyatt, the director of marketing operations at New Relic, who spoke about the people, processes and technology that drive the marketing capabilities platform at unicorn companies. This concept makes sense, because marketers love doing things at scale!
  • SALESFUSION  |  FRIDAY, MARCH 15, 2013
    [Marketing] SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence
    FOR IMMEDIATE RELEASE: SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence through “Gold In Your CRM” Promotion. March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. Atlanta, GA. About SalesFUSION. uncategorized
  • SAZBEAN  |  FRIDAY, APRIL 8, 2011
    [Marketing] Why It’s Time to Transform Your Marketing
    Still thinking about whether it makes sense to change your marketing from traditional channels like print to digital and social channels? HubSpot has some great statistics, as well as tips for how to transform your marketing in this presentation: Transform Your Marketing View more presentations from HubSpot Internet Marketing.
  • TONY ZAMBITO  |  WEDNESDAY, APRIL 7, 2010
    [Marketing] Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation
      Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic.   Adapt Strategies to Your Market. Image by DavidErickson via Flickr.
  • THE POINT  |  WEDNESDAY, MAY 18, 2011
    [Marketing] Content that Works: A Conversation with Michael Cannon
    What defines great marketing content? Now that most marketing departments are tasked with also being content publishers, is it too much to ask that marketing content also persuade customers to buy? Most messaging created by marketing falls into the company, solution, and product categories. It’s the “why” content.
  • B2B MARKETING CONFIDENTIAL  |  SATURDAY, OCTOBER 21, 2006
    [Marketing] B2B Marketing Confidential: Welcome to B2B Marketing Confidential
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Marketing organizational design. How are B2B marketing organizations run today, across industries such as banking and high tech?
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketing] The Decline of Advertising and the Rise of Content Marketing
    With dollars moving out of traditional media toward less expensive and … Continue reading → Content marketing Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Management best practicesThe folks over at Junta42 and Forrester had an interesting discussion.
  • ANNUITAS  |  THURSDAY, JUNE 18, 2015
    [Marketing] The Value of Velocity
    Today’s enterprise marketer has it. Sales leaders use this approach to sales pipeline management, but marketers should adopt the same rigor to measure and diagnose their demand generation programs. For modern marketers, the value of velocity is undeniable. Blog Demand Generation Marketing metrics pipeline management velocity
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Marketing] How HubSpot Grew by 50% in 2013: A Year in Review
    Or fallen in love with a brand’s marketing efforts only to be harassed by the company’s sales reps? We created Social Inbox, the COS, and Signals to address the way prospects currently shop and buy, and take inbound beyond the world of marketing. Inbound Marketing our lives are so outbound at the moment."
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 11, 2013
    [Marketing] When It Comes to LinkedIn Endorsements, Are We Lemmings?
    LinkedIn Marketing Soapbox marketing social mediaLinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly. But LinkedIn member, beware! Questions about LinkedIn? Contact New Incite today.
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