SOCIAL MEDIA B2B | FRIDAY, JANUARY 28, 2011
[Marketing] 25 B2B Social Media Nuggets of Goodness
Each of the following posts offers 5 tips about some aspect of social media and B2B marketing, therefore giving you 25 nuggets of goodness on this Friday. Top 5 B2B Social Media Marketing Mistakes. Social Media Marketing is only for B2C companies. Today’s post roundup is brought to you by the number 5. from Splash Media.
B2B MARKETING UNPLUGGED | MONDAY, APRIL 12, 2010
For years and years and years marketers have set their watches by their in-market campaigns. While consumer marketers follow seasonal events like back-to-school, Mother’s Day, Christmas and graduation, B2B types observe more seasonal schedules which involve nap time during the summer and a prolonged happy hour over Christmas.
THE ROI GUY | TUESDAY, JULY 8, 2014
[Marketing] Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast
For IT solution providers who may be using these forecasts and were expecting a turnaround in 2014 spending levels, another slower than expected year has significant implications for your organizations'' sales and marketing strategy. Engage Frugal Prospects with Provocative Value-Focused Marketing 2. trillion in 2014, a 3.2%
HUBSPOT | MONDAY, SEPTEMBER 6, 2010
[Marketing] Top 5 Inbound Marketing Articles to Start the Week: Convert Traffic to Sales
In this week's top inbound marketing article, Chris Brogan shares some simple steps you can take to turn the traffic you're getting into coveted leads and sales. Marketing Takeaway: Convert traffic to leads and sales by optimizing your blog for lead generation. How to Use Social Media Monitoring Tools for Outreach Marketing.
FEARLESS COMPETITOR | TUESDAY, JUNE 1, 2010
[Marketing] Thought Leadership Interview #9 – Eric Goldman of Gossamar
I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This This time we interviewed a great marketing expert, Eric Goldman, Managing Partner of Gossamar — an expert in inbound marketing. As a marketing expert, Eric, what are you observing in B2B sales?
INBLURBS | THURSDAY, FEBRUARY 17, 2011
[Marketing] A good Page Rank on Google only doesn’t bring you revenue
Marketing takeaway tip: Be there before the sale. Do you know the marketing effectiveness of your website? To have a good PR – Page Rank on Google is not enough to be successful with your business online. huge amount of traffic is also no guarantee for a successful online business. Social media has also become the new SEO!
FATHOM | FRIDAY, JULY 19, 2013
[Marketing] Turning ‘Big Data’ into ‘Big Med’: 3 Perspectives
Big Data/Predictive Analytics Healthcare Industry healthcare marketing Vioxx 'In a recent audio report for iHealthBeat , 3 healthcare advocates for Big Data chimed in on specific ways it is helping now (current applications) and its future potential. A cardiologist and two healthcare-related VPs answered.
THE POINT | MONDAY, JULY 23, 2012
[Marketing] Why Chasing Hot Leads is a Bad Idea
B2B Marketing Campaign Strategy Content marketing Demand Generation Lead Management Lead Nurturing b2b demand generation b2b lead generation demand generation strategy demand generation tips lead generation strategy lead generation tips lead recyclingIn an ideal world, all B2B sales leads would be pre-qualified and ready to buy.
WINDMILL NETWORKING | WEDNESDAY, AUGUST 15, 2012
[Marketing] Social Media Helps Your Leads Score More Gold
Most marketers are using social media at some level now, but combining social media with lead scoring is relatively new. That’s why marketing automation (MA) platforms allow you to score leads, which simply means a method of ranking leads according to their sales-readiness and/or potential value. Boost your content marketing budget.
WEBBIQUITY | WEDNESDAY, DECEMBER 12, 2012
[Marketing] 24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing. You can!
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 18, 2010
[Marketing] Are B2B Social Tactics Different Than B2C ?
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Are B2B Social Tactics Different Than B2C ? So B2B marketers should get on the band wagon and start utilizing these tools. B2B an B2C are more aligned than you think.
WINDMILL NETWORKING | THURSDAY, OCTOBER 31, 2013
[Marketing] Creating Ongoing Value from Media Coverage Using Social Networks
Media Relations Google Instagram LinkedIn Pinterest slideshare Social Media Marketing Twitter YouTube 'Every organization with an active media relations program is familiar with the cycle of pitch and publish. There’s a whole lot of hustle that goes into working with the media to land each interview or appearance.
MARKETRI | THURSDAY, APRIL 5, 2012
[Marketing] Delivering the B2B Positioning TKO (Technical Knock Out)!
I love a good healthy marketing debate over a Cobb salad lunch! On one side of the ring was me – the experienced and competitive B2B marketer. ” In B2B marketing, I argued, sector experience wins any day of the week. B2B marketing is much more of a science than most folks think! Client preferences.
ENGAGE | THURSDAY, AUGUST 4, 2011
[Marketing] Kenny Powers, K-Swiss, and the Ramifications of Viral Success
It’s being lauded as marketing genius from a lot of smart people who know what they’re talking about. Content Creation Content Distribution Brand Branded Content branding Buzz Content Marketing creativity TMG on Video Viral videoIf you haven’t, scroll down for the video. It’s not safe for work or childhood.)
MODERN B2B MARKETING | THURSDAY, DECEMBER 1, 2011
[Marketing] SEO in Lead Generation: 2012 Budget Analysis
by Maria Pergolino Search engine optimization (SEO) is a main focus now of many advertising and marketing campaigns for businesses. Online content marketing makes up most of the advertising budgets of some organizations. Marketing departments that truly understand SEO want to spend more on it.
B2B LEAD BLOG | FRIDAY, OCTOBER 7, 2011
[Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
Robots.txt And 404 pages: sometimes funny, always important As a marketer, 404 pages drive me nuts. Photo by: Jonathan Mak Long (jmak.tumblr.com) / via The Inspiration Room (Steve Jobs Silhouette in Apple). Absolutely crazy, in point of fact. Yes, broken links or pages somehow lost in the ether are realities that
MARKETRI | WEDNESDAY, AUGUST 8, 2012
[Marketing] Show Me the Money: Proving ROI for Social Media
So what is a marketer to do when a client says, “Show me the money!” ” and as ks the marketer to prove their social media value? However, as a marketer you can rest assured that (like Rod) your clients will ask you to be show the money when it comes to their social media investment. Cuba Gooding Jr.
B2B MARKETING ONLINE | WEDNESDAY, SEPTEMBER 15, 2010
[Marketing] Getting the most out of Agency Days
Tags: Omobono agency life b2b marketing social media strategy
B2B MARKETING UNPLUGGED | TUESDAY, MARCH 12, 2013
[Marketing] Dont Waste Your Sales Call Do-Over
First, certain under-medicated middle-aged marketers have trouble remembering their children’s names; recalling a meeting that’s more than three days in the past is asking way too much. There are so few opportunities for redemption in the cold, hard world of B2B selling. Deals are big, cycles are long, memories are longer. Fault.
EVERYTHING TECHNOLOGY MARKETING | WEDNESDAY, DECEMBER 18, 2013
[Marketing] New Infographic - Contact Forms for the Marketing Ninja (Minja)
'Check out this great new infographic about contact forms. Thank you Lisa Margetis at SingleHop
SALES CHALLENGER | TUESDAY, APRIL 16, 2013
[Marketing] Why You Should Question Your Sales Culture
Most importantly, our research clearly showed that in the absence of the right sales climate, organizations looking to drive transformational change will not only waste valuable resources on initiatives that yield low ROI, but risk being relegated to price wars and become outcompeted by market players who can effectively sell to informed customers.
B2B MARKETING TRACTION | MONDAY, FEBRUARY 13, 2012
[Marketing] The Ugly Truth about Your Website and SEO
Contact us today – we do cost-effective, detailed website and online marketing audits for our clients. Inbound Marketing Search Engine Optimization Web Site Projects b2b customer marketing SEO websitePaying for ongoing SEO services is a lot like going on a bad date. Why is that? Don’t lie. You won’t get a date.
SALES INTELLIGENCE VIEW | SATURDAY, APRIL 12, 2014
[Marketing] Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)
Our attendance at last week’s Marketing Nation Summit was no different. We struck up conversations with prospects, connected with influencers, presented and sat in on informative sessions, listened to exhilarating speeches, and even chatted with other vendors about their marketing solutions. Basically, we saw […].
MODERN B2B MARKETING | TUESDAY, JANUARY 5, 2010
[Marketing] Simple Steps to Creating Custom Social Landing Pages and Social Emails
Share on Twitter Link code: [link] and xTitlex) Example: [link] Leader in Marketing Automation- [link]. Tags: Email Marketing Landing Page email marketing landing pages social emails social landing pages It is not as hard as you might think. Fortunately, custom links that share your content in social media are easy, too.
LEADERSHIP | MONDAY, OCTOBER 28, 2013
[Marketing] Have You Ever Told Yourself, “Stop Wasting My Time”?
Take for example, a simple exercise like your drip-marketing campaign. That, in fact, has been the very premise of focus groups in traditional marketing methodology. '5 Ways to Stop Fretting and Be More Productive in Your B2B Lead Generation Efforts. Most of us have no patience for time-wasters. Click to Tweet this…. Not so.
ENGAGE | THURSDAY, APRIL 26, 2012
[Marketing] Why Great Writing Serves the Reader, Not the Ego
Marketing is not just a task, it’s a dedication. Content Creation Building Community Content (media) Content Marketing Content Strategy Customer Service Reader Service Writers Resources Writing Writing TipsIn college, I spent three years of my life sitting in a long, octagon-shaped room reading college students’ papers aloud.
MODERN B2B MARKETING | FRIDAY, NOVEMBER 18, 2011
[Marketing] How to Make Sure Your Lead Management Strategy is Kick Arse!
Mainardi argue that many leaders need to rethink the way they develop marketing strategy. They make deliberate choices about how to add value in the market. They avoid adding products, services or markets that require the development of new or unrelated lead management capabilities. B2B Marketing Lead Management lead generatio
B-TO-B LABS | WEDNESDAY, DECEMBER 7, 2011
[Marketing] 4 Useful Social Media Tracking Tips
If you’re using social media as part of your inbound marketing toolkit… great! Content Marketing Lead Management Marketing Automation Social Media Analytics Lead Generation
WONDERING OUT LOUD | WEDNESDAY, SEPTEMBER 21, 2011
[Marketing] Is Social Media a waste of money
Marketing Public Relations Social Media Beattie Communications Gordon Beattie Internet MarketingThe truth is that the majority of companies are wasting valuable manpower and financial resources on social media. come at it from the standpoint – if it does not drive sales and build a brand, it’s not worth doing.
BLUE FOCUS MARKETING | THURSDAY, JANUARY 30, 2014
[Marketing] Join Wharton’s 4th Annual Super Bowl Tweet Meet Sun, Feb 2 #WhartonFoA #SuperBowl #Seahawks #Broncos #SB48
Last year, an esteemed panel of Wharton marketing faculty, WFoA Global Advisory Board members, advertising and media executives, students, and journalists tweeted #whartonfoa twenty-five hundred times when Twitter reached record-breaking activity during the game. Trends Branding Marketing Advertising & Mktg.
MODERN B2B MARKETING | MONDAY, OCTOBER 3, 2011
[Marketing] Lead Nurturing, Lead Scoring and the World Cup
by Liz Smyth Last month at Cloudforce London, Henry Seddon of QlikView wowed the audience in his presentation entitled “Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth”. way to leverage global marketing campaigns and a faster, easier way to create and change landing pages and capture leads.
IT'S ALL ABOUT REVENUE | WEDNESDAY, OCTOBER 19, 2011
[Marketing] What to Expect at Eloqua Experience
But we also want to add that those heading to Eloqua Experience can expect to learn about a wide variety of B2B marketing topics, from marketing automation to lead management to Revenue Performance Management. Always popular, the Markie Awards at Eloqua Experience will host more winners in B2B marketing and sales than ever before.
SOCIAL MEDIA B2B | THURSDAY, JANUARY 5, 2012
[Marketing] Big Data Provides Insights from B2B Social Media
These are key elements of a marketer's job. B2B companies, even those who have not started social media marketing plans, need to implement formal data gathering processes and dedicate the analytical brain power to determining the business ramifications. Communications Marketing analytics big data emarketer IBM McKinsey
AD YOUR COMMENT HERE | TUESDAY, FEBRUARY 1, 2011
[Marketing] [Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
But in reality, you need to have a more robust social media component to your marketing plan. Article Summary From the Field best buy brian j dunn Harvard Business Review social media and business social media marketingThat’s the key point: You can’t just dabble in social media. Period. Fairly compelling, no?
BIZNOLOGY | SUNDAY, OCTOBER 3, 2010
[Marketing] When Social Media Is Against the Law
Full disclosure: I serve as Chief Strategist for Converseon, a digital marketing agency that advises clients on the risks and rewards of social media.]. Tags: Monthly Newsletter Social Media Marketing business digitalmarketing internetmarketing marketing marketingandadvertising socialmedia Image by mskogly via Flickr. Wrong.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 7, 2011
[Marketing] Help Us Make September the Biggest Month Ever
Filed under: Business relationships , Fearless Competitor , Find New Customers , Laugh and Learn , lead generation , Lead Nurturing , Leadership , Management best practices , Marketing , marketing campaigns. B2B Lead Generation | Help Us Make September the Biggest Month Ever! We’re honored.
E-STORM | MONDAY, AUGUST 6, 2012
[Marketing] All Aboard The E-Storm Wine Train Outing
Online Marketinge-storm SF is back in the office today after a lovely long weekend kick-started by our annual company outing this past Friday. Fleeing cold and misty San Francisco we headed to Napa Valley where we enjoyed some time in the sun as well as dinner and libations aboard the Napa Valley Wine Train. Besides the [.].
B2B MARKETING UNPLUGGED | WEDNESDAY, JULY 14, 2010
[Marketing] Forget the C-Suite, the Money’s in the P-Cube
B2B marketers also overlook the P-Cubers (procurement people don’t get a suite, they get a cluster of cubicles), which is surprising since we aren’t distracted by golf nearly as often. So while sales people clean their Titleists, it’s up to the marketers to make sure the P-Cubers have what they need to buy stuff from us. travel mug?
DIGITAL B2B MARKETING | THURSDAY, MARCH 31, 2011
[Marketing] Your Audience is Gold « Digital B2B Marketing
In B2B, where thought leadership is nearly every marketers goal, it is even more critical. But B2B marketers are responding slowly. Let’s put some numbers on it what marketing to your audience is worth. This valuation is for a hypothetical mid-sized B2B technology marketer, ACME Business. It is your marketing gold.
SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 12, 2010
[Marketing] 5 B2B Social Media Posts to Wrap-up the Week
The following is a selection of posts that may be interesting reads for B2B marketers and communications professionals. Don’t get me wrong, content marketing strategy is critical to the success of a content marketing project. Is LinkedIn Finally Ready for Social Media Marketers? But what about brand marketing?
SALES INTELLIGENCE VIEW | TUESDAY, MARCH 19, 2013
[Marketing] Five Ineffective Methods to Social Selling on Facebook
The marketing opportunities available to us on Facebook continue to evolve, and as marketers, we have to constantly update our Facebook strategy. No matter how Facebook marketing develops in the next few years, these five mishaps will lead your strategy to a dead end. Tomislav Pinter / Shutterstock.com. Track and tweak. link].
BIZNOLOGY | SUNDAY, JUNE 6, 2010
[Marketing] Will the World Cup be the next social media frenzy?
As both the US and Canada have traditionally not been major soccer markets, we can for the first time observe the extent to what the rest of the world embraces the two services. Tags: Social Media Marketing 2010fifaworldcup associationfootball competitions fifa soccer southafrica sport worldcup Image via Wikipedia. by Aaron Kim.
B2B MARKETING ONLINE | MONDAY, JULY 5, 2010
[Marketing] Why delivering and delighting is a must in this business
So for marketers what can we do to ensure that we’re delivering the best customer service that we can? Tags: Customer insight ROI The Market Customer Management Customer satisfaction Customer service “Your call is valuable to us, please continue to hold and a customer representative will be with you as soon as possible”. Be available.
THE ROI GUY | WEDNESDAY, OCTOBER 30, 2013
[Marketing] SiriusDecisions – Scary Late: How to Turn a Big Sales Challenge from Trick to Treat
Alinean challenger marketing Jim Ninivaggi Pisello Provocative Selling ROI Sales Enablement Sales Tools SiriusDecisions the challenger sale Value Selling ValueStory 'I recently had the pleasure of interviewing Jim Ninivaggi, SiriusDecisions’ Services Director for Sales Enablement in a recent webcast ( on-demand here ). and “Why Now?”.
SOCIAL MARKETING FORUM | SATURDAY, JANUARY 15, 2011
[Marketing] How Canadians Use Facebook: The Generational Perspective
Research Social media marketing Abacus Data FacebookAccording to Abacus Data, just over 60% of Canadian over 60 years old identify themselves as Facebook users. Usage increases gradually as age decreases: nearly 70% of 45-59 year olds, nearly 80% of 30-44 year olds, and 91% of millennials (those aged 18-29) have a Facebook account.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 8, 2009
[Marketing] My interview with Kim Albee of Genoo
Jeff is also author of the highly acclaimed white paper, How to Find New Customers , which is being taught to MBA students at the University of Notre Dame, and he co-authored the eBook, Prospect Driven Marketing. Tags: Demand Generation Easy lead generation Email Marketing [link]. Jeff Ogden.
INBLURBS | THURSDAY, DECEMBER 16, 2010
[Marketing] How To Call to Action Increase Sales
Marketing takeaway tip: Having call-to-action buttons visible throughout your website helps your visitors attracted and making them specific to that page make them most compelling to visitors. Online business is full of competition. Your call to action should provide your visitors with the next step for them to get their required information.
FEARLESS COMPETITOR | TUESDAY, MARCH 30, 2010
[Marketing] My thought leadership interview at Marketo
Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers. What I like best about B2B marketing is this: It is the art of developing trust with strangers. Jeff).
SYNECORE | WEDNESDAY, MARCH 12, 2014
[Marketing] Marketing Software + CRM = More Reliable Data!
'We all know how difficult it can be to get sales and marketing teams to work together towards a common goal. For most companies, the story goes that sales thinks marketing isn’t getting them qualified enough leads, while marketing doesn’t think sales is working the leads they provide as well as they could be. Takeaway.
B2B VOICES | MONDAY, APRIL 11, 2011
[Marketing] Book Review: Empowered Is More Than Empty Words
Resources Black & Decker Charlene Li Forrester Research Groundswell Josh Bernoff marketing Social Media Ted Schadler YouTubeForrester’s Josh Bernoff and Ted Schadler’s New Book Is a Practical Guide for Unleashing Social Innovation by Employees. Let’s get right to it: I highly recommend this book.
HUBSPOT | FRIDAY, MAY 27, 2011
[Marketing] How to Get Ahead of the Marketing Learning Curve With Mobile PPC
Although this may not seem very thrilling on the surface, this new functionality could have a serious impact on how the world views marketing on mobile devices, especially since it’s no secret that tablet adoption is booming. What does mobile PPC advertising mean for marketers? You can target techies where they're playing.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 13, 2011
[Marketing] Make It Your Business to Set ‘Sale’ in 2012
Demand Generation sales challenges lead-generation management-best-practices marketing-campaigns sales-challengesWe’re happy to present this guest post by Dave Thomas, who writes for Business.com. Thanks Dave. Find New Customers is pleased to share your article. _. Others, however, have seen progress over these last 12 months.
THE ROI GUY | TUESDAY, JANUARY 8, 2013
[Marketing] Gartner says 2013 will be a Better Year for IT Spending Growth?
As a result, IT Sales and Marketing will again be tasked to deliver incremental revenue regardless of challenging market conditions and despite the historically low spending growth. IDC Value Marketing IT Budgets IT Alinean Frugalnomics IT Spending ValueStory Gartner Forrester IT Economics SiriusDecisions Pisello Value Selling
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 18, 2010
[Marketing] Free Online Training Webinar: Learn How You Can Launch a Course in Under a Week
Learn how others are bringing those products to life online and making it easier to educate and market to the channel with partners, buying groups, customers and others. Tags: Marketing Tools Traditional Marketing online training BlueVolt lisa bordeaux Details: Tuesday, December 7th, 2-3 PM EST. Register here.
TRADESMEN INSIGHTS | TUESDAY, MAY 25, 2010
[Marketing] 6 Tips to Make Your Blog More Successful in Reaching the.
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 6 Tips to Make Your Blog More Successful in Reaching the Professional Tradesmen B-to-B marketers, to be successful in the world of blogging, you must truly be focused on your target market.
WINDMILL NETWORKING | WEDNESDAY, SEPTEMBER 11, 2013
[Marketing] How to Create a Killer Blog Community
Blogging Blog Disqus Livefyre Moderation system Social Media Marketing Storify WordPress Xavier Damman 'It’s one thing to have great content. It’s another thing to have a great blog community. Killer blog communities have one thing in common: lots of discussion amongst the readers. Featuring Contributions from Global Thinkers.
TOM PISELLO | TUESDAY, JUNE 22, 2010
[Marketing] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
Tuesday, June 22, 2010 “Information Overload Biggest Change Agent for Marketing in Next Decade? In a recent article on the 10th anniversary of B2B magazine, marketing leaders were asked to look back on the past 10 years and reflect on the biggest changes in B2B marketing. How Do You Get Started in Content Marketing?
VIEWPOINT | FRIDAY, APRIL 23, 2010
[Marketing] Outbound vs. Inbound Marketing: What's the Right Lead Generation Mix?
ENGAGE | MONDAY, AUGUST 27, 2012
[Marketing] 5 Things I Learned About Journalism (That They Don’t Teach You in School)
Content Creation Content Strategy Innovation Plus Opinion Uncategorized Content Marketing InsightJournalism schools are scary places nowadays. They continue to teach bright, eager students to produce quality content, but sometimes, we’re not sure why. After all, prospects are supposed to be gloomy, right? That’s what I’d heard, anyway.
ENGAGE | THURSDAY, JANUARY 26, 2012
[Marketing] Linking: It Does a Website Good
Content Distribution Building Community Content Marketing Links Semantic Web Social Media user experienceW hen it comes to digital media, competition can sometimes make writers turn into digital grinches. The web was built on the notion of sharing ideas and exchanging news. But along the way, there’s been a rise in grinchery.
SALES CHALLENGER | SATURDAY, JUNE 29, 2013
[Marketing] Should You Videotape Coaching Sessions?
Coaching Human Resources Management Sales and Marketing Sales Force Management Talent Development and Training 'Videotaping to enhance learning is a familiar idea; teachers are often encouraged to record and evaluate their lessons in order to identify opportunities for growth. How long will tapes be stored for? Share your thoughts below!
SALES CHALLENGER | TUESDAY, FEBRUARY 12, 2013
[Marketing] Is Selling Human?
Blog Human Resources Management Sales & Service Sales and Marketing Sales Force Management Solutions SellingDaniel Pink , the best-selling author of Drive, thinks it is. According to Pink, one’s ability to move people or to influence them towards a particular outcome is becoming increasingly critical. how will I win this deal?)
TOM PISELLO | TUESDAY, AUGUST 24, 2010
[Marketing] Alinean Adds Six New B2B Customers
Alinean has been selected to develop and power value-based sales and marketing tool campaigns for: Autodesk, Avanade, BMC Software, MessageSystems, Trend Micro, and Viewpointe. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Tailwinds for Marketing Automation Software - Insi.
B2B LEAD BLOG | MONDAY, SEPTEMBER 14, 2009
[Marketing] What is Silverpop Engage B2B? – Marketing Automation Who’s Who
Our customers, prospects and B2B Lead followers often ask us about marketing automation. Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Adam Needles (Twitter
CEEKUE | WEDNESDAY, MARCH 16, 2011
[Marketing] 5 Tips To Get Maximum Results Using QR-codes For Marketing
Mobile phones equipped with a camera and a special app have made it possible now to use these QR-codes for marketing activities too. Although you don’t see them a lot yet, I do think QR-codes can be very useful for marketing purposes. [.]. QR-codes were developed in Japan almost 20 years ago to identify car parts.
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 15, 2011
[Marketing] B2B Gets Yelp’d
The success of the site ushered in a return to customer service becoming a vital part of B2C marketing success. Social media, along with Q&A sites , have put buyer-based reviews at the frontline of B2B marketing. The changing role of marketing. And suddenly marketing has a problem. by Jesse Noyes | Tweet this. Reddit.
WEBBIQUITY | MONDAY, OCTOBER 1, 2012
[Marketing] Mobile SEO: How to Search Optimize Mobile Websites
Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. It’s rapidly becoming imperative even for the big-data, desktop-centric B2B world. Smart phones now outsell PCs. 28% of all Internet usage is on mobile phones. On-Page Mobile SEO Techniques. Mobile SEO Link Building.
BLUE FOCUS MARKETING | TUESDAY, NOVEMBER 19, 2013
[Marketing] Looking for a Holiday Gift for Your Employees? @SocialEmployee Makes a Great Gift! #df13 #socbiz #dreamforce
The Social Employee is for startups to global giants, including sales, marketing, customer service, HR, IT, PR, and most importantly your C-Suite. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Buying in bulk?
LOOPFUSE | MONDAY, DECEMBER 3, 2012
[Marketing] Hosted images for email campaigns & new reporting in latest release!
Based on your feedback, we’ve added a new standard report that provides email marketing details by campaign so you can run this report for a specified time period and see who opened, who clicked which links, and other activity. LoopFuse Marketing Automation images November release ReportingGo to Reporting>Delivered Reports.
B2B LEAD BLOG | FRIDAY, JULY 22, 2011
[Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
Here are this week's marketing tips and best practices from around the blogosphere. Happy Friday, all! What do the sales cycle and Science Fiction have in common? Sure, there about fifteen great jokes in there, but if you answered today's Wrap-Up you're spot-on. Enjoy, and have a great weekend! From Asimov
SALES LEAD INSIGHTS | FRIDAY, MAY 1, 2009
[Marketing] How to Write Good: 12 tongue-in-cheek rules and a proofreading service
If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Tags: Misc B2B marketing tools copywriting Originally published as an article in Writers Digest, How to Write Good.
THE ROI GUY | WEDNESDAY, SEPTEMBER 14, 2011
[Marketing] Do the results in the Alinean ROI / TCO Calculator / Sales Tools customize based on company size, region and industry?
TCO Calculator ROI Value Marketing TCO Pisello Alinean Value Selling ROI CalculatorAlinean’s ROI / TCO Tools include a quick economic justification based on industry research and default metrics. The research metrics are also used to estimate the benefits / impact of the proposed solution.
THE ROI GUY | WEDNESDAY, SEPTEMBER 14, 2011
[Marketing] When are ROI / TCO Calculator / Sales Tools best used in the sales process? Early or later?
TCO Calculator ROI Sales Enablement Value Marketing TCO Pisello Alinean Value Selling Sales Tools ROI CalculatorROI / TCO Calculators / Sales Tools can be used at multiple stages to help facilitate the buyer’s journey. At this stage, it is important to help the buyer understand that doing nothing actually has a cost.
B2B LEAD BLOG | FRIDAY, SEPTEMBER 2, 2011
[Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
Email Marketing Best Practices to Generate More Leads I imagine we’re going to see quite a few posts summarizing sessions or reviewing new products and services from this year’s Dreamforce in the coming weeks (this blog included), but this particular post by Jamie Turner (via HubSpot) takes a moment
WWW.BRAINSHARK.COM | THURSDAY, FEBRUARY 28, 2013
[Marketing] Content Tips: Repurposing Blog Posts into Video Presentations
Submitted by: Brendan Cournoyer , Content Marketing Manager, Brainshark, Inc. Adapting popular blog posts for on-demand videos can help marketers generate fresh content while getting more value from their most powerful topics. Question – what was the biggest challenge that plagued B2B content marketers in 2012? Marketing.
TRADESMEN INSIGHTS | WEDNESDAY, NOVEMBER 28, 2012
[Marketing] What’s Your Plan for Lead Nurturing?
How is your marketing department handing off leads? Marketing Tips Social Marketing Traditional Marketing different stages of a selling cycle Forrester Research getting leads into a sales funnel lead nurturing what are you doing to nurture leadsThis is especially true when it comes to dealing with social media leads.
SALES CHALLENGER | MONDAY, NOVEMBER 5, 2012
[Marketing] Be a Starfish, Not a Spider
Last week at the Sales and Marketing Summit in Las Vegas, Ori Brafman , talked to 600 of SEC’s members about the principles of an adaptive organization, or what he calls the starfish organization. Blog Marketing & CommunicationsBut first, why should sales organizations care about becoming adaptive? Build trust.
FEARLESS COMPETITOR | FRIDAY, MAY 24, 2013
[Marketing] What is the popular blog Fearless Competitor (dot com) all about?
As you can see, this blog is authored by the award-winning marketing expert Jeff Ogden , known as the Fearless Competitor, and he also hosts the popular TV show Marketing Made Simple TV. This blog is filled with great content on sales lead generation, content marketing, social media, and much more. free months of hosting!
LEDGER BENNETT | THURSDAY, NOVEMBER 15, 2012
[Marketing] Dare to be different | Ledger Bennett B2B Marketing Blog
ENGAGE | WEDNESDAY, MAY 30, 2012
[Marketing] The Making of a Brandbassador: Why People Recommend Brands
Measurement and Analysis Brand Branded Content Building Community charts Content (media) Content Marketing Media Statistics metrics Social MediaThere’s no shortage of mockery of the feel-good moment in social media. Those outside of the know consider it to be the only demonstrative ROI social media brings. Image: reid. ].
WRITESPARK | TUESDAY, SEPTEMBER 10, 2013
[Marketing] Can Your Copywriter Do the Math?
Data presented in marketing content doesn''t always include a source citation, so it is easy to ignore the important step of source checking. Content Marketing Sales Materials White Papers Working with Writers fact checking infographics statistics copywriting technical copywriter writing technical data Well, maybe. High or low?
HUBSPOT | MONDAY, OCTOBER 25, 2010
[Marketing] Top 5 Inbound Marketing Articles to Start the Week: Social Media & Sales
In an inbound marketing world, the careful alignment of sales and marketing can be tremendously beneficial to business success. In this week's top inbound marketing article, Todd Defren discusses the problematic disconnect between many businesses' sales and marketing teams in terms of social media engagement. Use humor.
VERTICAL RESPONSE | MONDAY, JULY 22, 2013
[Marketing] Gain More Credibility with a Customer Case Study
When it comes to successful marketing, you need to both shout from the rooftops and also have people on the street do some of the shouting for you – people who aren’t on your payroll and simply love what your business has done for them. Check out VR’s email marketing case study page as an example.) © 2013, VR Marketing Blog.
MARKETING ACTION | TUESDAY, NOVEMBER 19, 2013
[Marketing] 5 Best Practices to Rock Cyber Monday
This is where marketing automation can really help you shine, significantly optimizing productivity across a broad spectrum of strategies and tasks including the majority of those listed in this post: List segmentation based on a range of filters. Easy integration with your sales and marketing tools. Social marketing. Go mobile.
TRADESMEN INSIGHTS | TUESDAY, MARCH 5, 2013
[Marketing] Is Your Website Mobile Ready for the Professional Tradesmen?
DMA: Mobile marketing best practice guidelines. MMA: Annual mobile marketing guide. Marketing Tips Traditional Marketing best practices for mobile websites is your website mobile ready michael gass professional tradesmen sig ueland stay connected to professional tradesmenIs it mobile friendly? Good info. MobiReady.
WINDMILL NETWORKING | THURSDAY, OCTOBER 4, 2012
[Marketing] Top 7 Reasons Savvy Real Estate Pros Are Using Social Media
Social Media Marketing for Real Estate Agents: The Right Solution for Your Business. Why do savvy Real Estate Agents use social media marketing? Social media marketing is quickly gaining steam within the real estate community. Diversify Your Marketing Efforts. TOPIC: Social Media Marketing for Real Estate Agents.
B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 13, 2011
[Marketing] Is it Still a Revolution if it Comes with Instructions?
Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social *. So whatever value may lie in its pages, it’s wise to view this book through the skeptical lens of a content marketer.
BLUE FOCUS MARKETING | WEDNESDAY, OCTOBER 23, 2013
[Marketing] @SocialEmployee Featured in @AdAge by @HowardPyle #socbiz #IBM #IBMsocbiz
It’s about what a brand can do within its own walls with these new social tools, not just what it can do with its marketing efforts. In fact, as Pyle so expertly points out, social marketing efforts depend on the support of a properly designed and implemented data analytics program—among many other things—in order to be successful.
VERTICAL RESPONSE | FRIDAY, APRIL 26, 2013
[Marketing] Just Say No to Micromanaging
© 2013, VR Marketing Blog. The post Just Say No to Micromanaging appeared first on VR Marketing Blog. Business Management business management entrepreneurship managing employees micromanagement micromangaging small business management small business marketing 'Micromanagement. What You Want. get it. Identify Why. Let Go.
INBLURBS | TUESDAY, AUGUST 16, 2011
[Marketing] The sense and nonsense of Social Media Groups
Groups can be a great place to get In touch with your audience. But which groups make sense and which are a simple waste of time? Most social networks offer groups where you can become a part of the conversation. But do you need to be a part of every conversation and every group? Seems not to be a vlauble source for anything. The more the better.
B2B LEAD BLOG | MONDAY, SEPTEMBER 28, 2009
[Marketing] What is Engagement Systems? – Marketing Who’s Who
Our customers, prospects and B2B Lead followers often ask us about marketing automation. Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Rob Hampton at
VERTICAL RESPONSE | MONDAY, DECEMBER 9, 2013
[Marketing] LinkedIn Goes All in with Content
However, LinkedIn has made sizable changes over the last couple of years, morphing themselves from a boring old business social network to a hip content marketing machine. The aforementioned experts all reside under the Marketing Strategies channel and lend their perspective on the ever-changing world of marketing. Channels.
BUYEROLOGY | SUNDAY, MAY 16, 2010
[Marketing] Buyer’s Goal Orientation Make Decisions More Than a Matter of Choice
Fortunately, in B2B marketing and sales, we do not have to make such choices on this level or order of magnitude. Gaining insight into how these choices are aligned with a buyer’s goal orientation becomes a marketing and selling imperative for high stakes business model shifts, strategies, and new initiatives.
WEBBIQUITY | WEDNESDAY, MARCH 21, 2012
[Marketing] Best LinkedIn Guides, Tips and Tactics of 2011
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Advanced LinkedIn strategies for marketers by iMedia Connection. Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse by Copyblogger. by Market My Career. 5 STARS.
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 10, 2013
[Marketing] How to Conduct Great Interviews for Even Greater Content
'Adding outside voices to your content marketing strategy can keep your emails, webinars, social and /or blog posts fresh and diverse, while providing your readers with another perspective of your industry. Do you conduct interviews to incorporate into your own content marketing? © 2013, VR Marketing Blog. What do I do?’
B2B MARKETING UNPLUGGED | WEDNESDAY, OCTOBER 2, 2013
[Marketing] Ten Things to Make You Less Sad About Q4
Are your pretty marketing planters all dug up by frantic Sales Squirrels trying to remember where they left their nuts? At first we could get away with Likes, Followers and Links as measurements of all that we do down here in the marketing department. B2B Marketing Reading List. 'Has it started where you are? It’s quite good.
HUBSPOT | MONDAY, NOVEMBER 1, 2010
[Marketing] Top 5 Inbound Marketing Articles to Start the Week: Cranking Out Content
In this week's top inbound marketing article, Chris Brogan shares his thoughts and tips on consistently creating remarkable blog content. Marketing Takeaway: Experiment with multiple ways to keep your blog chocked full of content, and remember that dedication equals rewards. Author: John Jantsch on Duct Tape Marketing Blog.
BIZNOLOGY | THURSDAY, MARCH 1, 2012
[Marketing] Are your Google rankings based on your conversion rate?
This goes against everything we’ve ever thought about in search marketing–I mean, the reason that you work so hard in search is to get traffic to your site, because the more traffic you get, the more you sell–right? Image via CrunchBase. But that’s not the odd thing. The search leader might be working on a new game.
TRADESMEN INSIGHTS | THURSDAY, MAY 2, 2013
[Marketing] The Value of PR
For smaller companies with more limited marketing communications budgets, a PR program that involves a minimal investment and enlists the basic PR tools can generate a huge return. This client places a priority on PR initiatives over other marketing communication initiatives. Small PR programs can yield big results. The Value of PR.
MODERN B2B MARKETING | FRIDAY, JUNE 10, 2011
[Marketing] Measuring The Success Of Your Demand Generation Efforts
Any leads that aren’t sales-ready are kept with marketing for lead nurturing. As a B2B marketer, you may have a limitless supply of tools and channels to drive leads into the top of your funnel. This could suggest that marketing is doing a better job at creating MQLs. So the next challenge is: How do you measure success?