VERTICAL RESPONSE | FRIDAY, APRIL 25, 2014
[Marketing] Creating Facebook Retargeting Ads: A Step-by-Step Guide
Retargeting allows you to stay top of mind, build deeper relationships and hopefully sell more products and services by sending marketing content and advertising specifically to people who are familiar with your business. Want more marketing tips and tactics? Sign up for the free VR Buzz. © 2014, VR Marketing Blog.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 6, 2013
[Marketing] Social Media Studies for 2013 That Are Worth Reading
Econsultancy has recently published a series of helpful statistics that offer an in-depth glimpse into Pinterest, its users, and its value as a marketing tool. KRC Research and Weber Shandwick conducted a survey to uncover information on female social media users for marketing purposes and here are some of the discoveries that they made.
B2B LEAD BLOG | FRIDAY, SEPTEMBER 16, 2011
[Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
Keyword-Level Demographics I’m a big fan of keyword research and analysis and what follows is a fairly lengthy, step-by-step guide from SEOMOZ to assist you capturing a fair bit of pretty remarkable data that you can use to guide your messaging. The baseline idea involves pulling user data from FaceBook
B2B MEMES | WEDNESDAY, NOVEMBER 23, 2011
[Marketing] Dialogue vs. Monologue: Six New-Media Principles, No. 1
Doc Searls and David Weinberger: "Markets are conversations" In 1999, when Doc Searls and David Weinberger wrote in The Cluetrain Manifesto that “ markets are conversations ,” it was a fresh, radically new idea. Searls and Weinberger were addressing their comments above all to public relations and marketing people.
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 3, 2011
[Marketing] Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity
Triberr is a polarizing platform and automatic tweeting is Triberr's lightning rod feature. What happens when lightning rod features are removed? Business Social Media Content Curation Dan Cristo Dino Dogan Kristi Hines Neal Schaffer Social Media Management Susie Parker triberr
B2B LEAD BLOG | THURSDAY, MARCH 21, 2013
[Marketing] Data Strategy For Demand Generation – Sirius Decisions Webinar
CDT as we present Ross Graber, Research Director for the Marketing Operations Practice of Sirius Decisions, and his new view on the key elements for data strategy in a demand creation program, explaining that “contact data provides the fuel for marketing to become a predictable source of revenue.”
B2B MARKETING BLOG | THURSDAY, FEBRUARY 23, 2012
[Marketing] Is Your B2B Website Responsive?
Interactive Web-centric marketing B2B B2B Marketing websiteAs my colleagues have pointed out in previous posts, mobile technology is growing at an ever-accelerating pace. Where users are accessing information is becoming more and more unpredictable. So is your website currently able to be responsive on any device?
BLUE FOCUS MARKETING | MONDAY, FEBRUARY 2, 2015
[Marketing] Engaging the Next-Gen Workforce through Collaboration #SocBiz #Leadership #Leaders
Marketers have known this secret for years: Sell the solution the tool offers, not the tool itself. And as we at Blue Focus Marketing (@ BlueFocus ) have been saying for years, there’s a lot of sizzle when it comes to social processes. . I’m here reporting from IBM ConnectEd 2015 (@ IBMConnect ) in Orlando, Florida.
WINDMILL NETWORKING | TUESDAY, JANUARY 22, 2013
[Marketing] State of the Union Facebook 2013
But on the flipside, you’re finding the sledding to be pretty rough as the unquestioned market leader. They typically make marketing investments in order to make customers walk through the door or make the phone ring. The ongoing marginalization of basic, first-generation “ social marketing ” will continue and intensify.
INBOUND MARKETING AUTOMATION BLOG | WEDNESDAY, JUNE 19, 2013
[Marketing] Automate or Die
Blog Posts B2B Marketing Automation Inbound Marketing Automation Sales and Marketing Automation Automate or die is a phrase that''s been heard since the first industrial revolution. And it''s perhaps more relevant today than ever before. No related posts.
WRITING ON THE WEB | FRIDAY, AUGUST 5, 2011
[Marketing] Social Proof: Are You Using Client Recommendations?
Attracting Clients Content Marketing Online Persuasion blog content blog marketing business blogging content marketing with blogs converting readers to clients Online Marketing persuasion triggersThis weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter.
B2B MARKETING TRACTION | FRIDAY, JANUARY 25, 2013
[Marketing] SEO is Dead. Long Live SEO!
Marketing Soapbox Search Engine Optimization optimization SEO social mediaRemember the days when SEO was king? Way back when we optimized for Inktomi and Overture? Later when we had to create reciprocal links to appease Google, now a frowned-upon practice? have news for you. It’s over. SEO as we knew it is dead.
B2B MARKETING INSIDER | TUESDAY, JUNE 16, 2015
[Marketing] Overt or Covert: What’s Your Content Culture?
One of the questions I’m asked most often is, “How do I convince my boss/CMO/executive to do content marketing?”. And as content marketers, this is where your storytelling chops really come in handy. We don’t have to sneak around or whisper about content marketing. appeared first on B2B Marketing Insider. Overt. Covert.
WRITING ON THE WEB | THURSDAY, JUNE 30, 2011
[Marketing] Serial Writing Formula: 1=5+2=7+1
decided to try to encapsulate the main ingredients of successful online marketing systems – that was the main concept. So this is the start of another series: How to Write a Series of Articles for Marketing. Content Marketing Tips to Get More “Juice. idea = 5 points + intro + summary = 7 articles + 1 PDF report.
SALES INTELLIGENCE VIEW | FRIDAY, JANUARY 25, 2013
[Marketing] Sales Tool Spotlight: Kred
If you sell a marketing solution to marketing managers, learn which trends dominate the marketing conversation online. Remember when brands touted 1M+ followers as an outstanding social media accomplishment because they had no better ways to measure success? So why do we suggest sales people get on board with Kred?
SALES CHALLENGER | MONDAY, JULY 21, 2014
[Marketing] 5 Statistics Every Sales Executive Must Know
Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Force Management There has been much disruption in the sales world in recent years. Instead, what customers want today lies within the sales experience itself. CEB Sales members, learn more about the components of a world-class insight. An average of 5.4
ACQUIRING MINDS | FRIDAY, SEPTEMBER 27, 2013
[Marketing] Are Millennials wired but not to sell?
B2B marketing buyer behavior inside sales outbound marketing sales enablement I was speaking with a salesperson in his 60s who regularly outsells many of his younger peers. He complained to me that the younger sales people at his company do not hustle and are lacking a work ethic. Over time his reading took off.
MARKETING ACTION | TUESDAY, NOVEMBER 25, 2014
[Marketing] The Never-Ending Cycle: Content Informs Data Informs Content
This can be due to organizational siloes, in which the experts on data gathering and analysis – often found in the marketing operations team – aren’t talking to or collaborating with the experts on content – often located in the content marketing team. Content Marketing marketing metrics Data Is King. But never fear.
LOOPFUSE | MONDAY, DECEMBER 19, 2011
[Marketing] The 2 Keys to Lead Nurture Messaging
This is a guest post by Igor Belogolovsky, Cofounder of Clever Zebo , a group of online marketing strategy experts. Alright, that’s one small example from a relatively marketing-savvy startup. Weak marketing copy. Lead Nurturing Marketing Automation Thought Leadership best practices messaging nurtureLet us know !
INTEGRATED B2B | TUESDAY, MAY 6, 2014
[Marketing] New report: B2B buyer behavior online
And for the hungry B2B marketer, there are a few pointers worth noticing. Buyer behavior Content strategy b2b marketing buyer behavior content marketing content strategy digital strategy Leads that come in Tuesday through Thursday qualify at twice the average qualification rate for other business days. Who would have thought?
MODERN B2B MARKETING | WEDNESDAY, JULY 17, 2013
[Marketing] Big Data: It Doesn’t Mean What You Think It Means
Marketing analytics does not equal Big Data. Think about what truly makes data “Big,” and it becomes pretty obvious that most marketers talking about big data are really talking about small data. Marketers live and die by their analytics dashboards. They’re all questions that every marketer should be able to answer.
TRADESMEN INSIGHTS | WEDNESDAY, DECEMBER 5, 2012
[Marketing] Are You Communicating With Clients Effectively?
Today we have a guest post by Ryan Franklin, a small business blogger and marketer who writes on behalf of Ordoro. Marketing Tips Traditional Marketing communicating with clients customer service customer service tips effective communications odoro ryan franklinHe points out the obvious but sometimes we need to be reminded.
CEEKUE | FRIDAY, MARCH 25, 2011
[Marketing] Why You Need An Enemy To Get Close Friends And Better Content
Hubspot’s enemy is for example outbound marketing and Mac’s enemy is the PC/Windows. By clearly defining who or what your enemy is you polarize your market. Branding content b2b branding followers marketingFriends vs. Enemies is a great post by Andrew Hunt on SocialMediaToday.
HUBSPOT | THURSDAY, APRIL 2, 2015
[Marketing] 13 Types of Blog Headlines That Will Get You More Traffic
As a marketing consultant, my job is to help companies grow. Too many marketers make their titles too cute to be effective. The Best Ways to Do Market Research For Your Business Plan. 2) The ''Make My Life Easier'' Headlines. The first, was the context of the article; it appeared on LinkedIn from a very popular marketer.
THE POINT | MONDAY, DECEMBER 6, 2010
[Marketing] Top 10 Posts on B2B Lead Gen for 2010
B2B Marketing Blogs Content marketing SEO Social Media Uncategorized blog promotion blog trafficWithout further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 1. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 2.
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 18, 2013
[Marketing] Along for the Ride: Social Conversations on the Customer Journey
B2B marketers can get so caught up in the process of creating and sharing branded content to feed the social media machine that they sometimes forget about having real, spontaneous conversations with buyers. brand exists in the heart of the buyer, and the key to that heart is a personal connection.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 1, 2011
[Marketing] [Chart] Can Google’s +1 Catch Up With The Facebook “Like”
Luckily, as marketers, we don’t have to choose a winner – there is little downside to adding a +1 widget to your content. In fact, the addition of yet another way to understand our buyers’ digital body language is a remarkable long term opportunity for those ready to listen and learn. Share email. Facebook. LinkedIn.
MARKETING ACTION | WEDNESDAY, APRIL 1, 2015
[Marketing] Optimize Content for Email Deliverability
Marketers know that there’s a long list of components and factors that can affect e mail deliverability. Each marketer might build the most beautiful and interesting piece of content – but one innocent-looking combination of words could trigger filtering that would get that email tagged as spam. Have we blocked this domain in the past?
THE POINT | FRIDAY, AUGUST 14, 2009
[Marketing] Implementing Marketing Automation: 2 Biggest Regrets
DemandGen Report just released a report detailing the results of a survey in which they heard from more than 50 executives at organizations who have implemented marketing automation solutions. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation demand gen report manticore Companies are showing strong [.].
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 4, 2010
[Marketing] Social Media: Don’t Forget the Human Side
Tags: Marketing Tips Social Marketing Uncategorized engagement human side of social media nurture
BLUE FOCUS MARKETING | SUNDAY, AUGUST 9, 2015
[Marketing] #ContentMarketing Workshop at Leading #College to Drive Enrollment Taught by @MNBurgess #University
Over the past several years, content marketing has been an undeniable force for social brands. This question was very much on my mind when I conducted a content marketing workshop for marketing and PR professionals at Columbia College in Columbia, Missouri. Define terms, discuss challenges, and explore opportunities.
MODERN B2B MARKETING | FRIDAY, JUNE 21, 2013
[Marketing] How Classic Psychology Can Help You Understand Your Buyer
It began with an opportunity to try my hand at Marketing during an internship one summer, which then provided me with a valuable set of skills and network to land my current position at Marketo. Wonderfully enough, I have realized that marketing is the perfect landscape to apply my degree. To be a good marketer- use the talking cure!
PWB MARKETING BLOG | WEDNESDAY, AUGUST 10, 2011
[Marketing] How Can SEO Hurt Your B2B Business?
B2B Internet Marketing SEOYour site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. But starting SEO before you cover the basics can hurt your business. An Ineffective Website Can Alienate Customers. Use of frames. Then implement SEO.
BIZNOLOGY | MONDAY, AUGUST 31, 2015
[Marketing] A sales pitch isn’t a relationship
At least there was no PowerPoint. I was a technology journalist for 23 years before leaving the field in 2005 to focus on social media marketing. Public Relations Social Media/PR Traditional Marketing business relationship public relations sales pitchIt had been pitched as a “get acquainted” call. He didn’t stop for 20 minutes.
LOOPFUSE | MONDAY, MARCH 5, 2012
[Marketing] [Webinar] Dimdim Increased Conversion Rates by 86% with LoopFuse, TimeTrade, & Salesforce.com
Mike Puglia, who was formerly the Vice President of Marketing at our customer Dimdim , is hosting this awesome webinar tomorrow, March 6 at 2pm ET. Marketing Automation Thought Leadership Salesforce.com Timetrade WebinarTimeTrade is a a really slick on-line appointment scheduling app that makes booking time super easy and efficient.
WEBBIQUITY | MONDAY, OCTOBER 25, 2010
[Marketing] 100+ Blog Directories and RSS Sites for Promoting Your Blog
To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Webbiquity B2B Marketing Blog).
INBLURBS | TUESDAY, NOVEMBER 16, 2010
[Marketing] 6 Search Engine Optimization tips for great Search Engine Ratings
Remember the word marketing. Always be positive about the word marketing strategy as it is short cut road for you to reach your destination. Marketing Takeaway Tip: Search Engines helps to decrease your marketing budgets by providing you free traffic. Essential Search Engine Marketing techniques. Normal. 0. false.
MODERN B2B MARKETING | TUESDAY, JUNE 18, 2013
[Marketing] Google Bought a Zoo [Infographic]
For us folks who take our content marketing seriously , these are welcomed updates because Google is rewarding remarkable content and penalizing the poorly written crap. Google Bought a Zoo [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Infographic Modern Marketing
WINDMILL NETWORKING | TUESDAY, MARCH 4, 2014
[Marketing] 4 Tips To Help Make Your Video Work For You
Related Stories Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan How Business Blogs Can Use reddit for Creative Content Strategy Evolving From #SoLoMo to Customer Experience Marketing. They fail to establish goals and objectives that will make their videos successful.
MARKETING ACTION | FRIDAY, FEBRUARY 27, 2015
[Marketing] The Word Of The Year Is a #Hashtag
And that makes them important to marketing too. Since marketers are all about that beckoning-clarifying-and-compelling business, let’s take a look at choosing, cultivating, and making the most of hashtags. Check out the eBook “ 10 Things Marketers Should be Doing on Twitter.” The takeaway? Read the post.
SAZBEAN | WEDNESDAY, FEBRUARY 25, 2015
[Marketing] Behind-the-Scenes Content a Big Win for NYFW
Content Marketing branding content strategy digital strategy social media strategy Whether or not you’re a New Yorker — and whether you care about fashion or not — it’s hard to ignore the glitz and glamour that surrounds the global event that is New York Fashion Week. Selfie before leaving ! Oscar night ! May the best win! Love Diane. GoPro.
WEBBIQUITY | SUNDAY, JULY 19, 2015
[Marketing] The Business Revolution in Sales Acceleration
Marketing Automation and Demand Generation Intelliverse marketing automation sales automation Sean GordonGuest post by Sean Gordon. How much money does your business spend on new business outreach? Sales acceleration incorporates strategies that automate processes to reduce the required spend. Sales Acceleration Defined.
B2BBLOGGERS | TUESDAY, JUNE 22, 2010
[Marketing] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
What advice do marketers have when it comes to producing, promoting, and following up on webinars? How can marketers leverage Twitter with webinars? What are some of the biggest mistakes that marketers make when producing webinars? B2Bbloggers.com is an online magazine for B2B marketers. Offer a short video preview.
TRADESMEN INSIGHTS | TUESDAY, APRIL 3, 2012
[Marketing] Are You Talking to Professional Tradesmen?
Marketing Tips Traditional Marketing building customer relations CRM customer surveys cutomer relations professonal tradesmen reacing professional tradesmenI’m sure you’ll answer yes, but are you talking with them or at them ? Here’s what I’d suggest. You may be surprised at their answers.
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 19, 2011
[Marketing] Suggestions on How to Make Sense of Google+
Marketing Tools Social Marketing debbie hemley google Social media examinerhave to believe that if Google is involved then it has a pretty good chance of succeeding. I’ve been on it and have started building my circles, but have yet to fully understand all the ways we can use it.
SAZBEAN | TUESDAY, FEBRUARY 14, 2012
[Marketing] 4 Tips for Getting Users to Scroll Below the Fold on Your Page
Sam is an Internet marketer and enjoys blogging about industry related subjects. Design MarketingBelow the fold was a common term in the newspaper world as the most important news was put at the top of the page or above the fold. Getting people to read beyond the fold meant giving them a reason to continue. Let Them Know. Photos.
MI6 MARKETING AGENCY | WEDNESDAY, JULY 28, 2010
[Marketing] Did J.K. Rowling Ask Her Readers What She Should Write About?
Audience: Content Creators, Marketing Professionals. Attribution: Sjhill. I’m confused right now as I read and listen to content marketing gurus and strategists who tell you that it’s important to know what people want to read and learn. Tags: Content Marketing blogging recommendations strategy Should they be formal or informal?
ENGAGE | THURSDAY, JANUARY 31, 2013
[Marketing] The Super Social Media Bowl
With so much invested in this one 30-second spot during the country’s most-watched event, it’s essential that marketers achieve the most bang for their (very expensive) buck. And marketers have had the advantage of another year to hone their social media skills for 2013. Think about all of the things you could do with $3.8 million.
SOCIAL MEDIA B2B | TUESDAY, JUNE 10, 2014
[Marketing] YouTube Insights for B2B from the Frozen Food Master
Combining that with his understanding of B2B marketing and optimization, he shared his insights for B2B companies in the interview below. They tend to dislike brand marketing messages and paid endorsement material. How can B2B marketers use video to support their overall content marketing efforts?
TRADESMEN INSIGHTS | WEDNESDAY, NOVEMBER 28, 2012
[Marketing] What’s Your Plan for Lead Nurturing?
How is your marketing department handing off leads? Marketing Tips Social Marketing Traditional Marketing different stages of a selling cycle Forrester Research getting leads into a sales funnel lead nurturing what are you doing to nurture leadsThis is especially true when it comes to dealing with social media leads.
HUBSPOT | FRIDAY, OCTOBER 24, 2014
[Marketing] Google Unveils 'Inbox,' a New App to Change How You Manage Email
Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever. Well, Google''s ready to tug on our marketing heartstrings again. Promo : All marketing emails. Is This a Good or Bad Thing for Marketers? Email Marketing
CONTENT MARKETING TODAY | FRIDAY, NOVEMBER 5, 2010
[Marketing] Focus. Focus. Focus: To Pop to the Top on Google
Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point. This fact rears its marketing head in the world of law firms–and especially in the realm of personal injury attorneys. Niche Marketing at Work: Personal Injury Attorneys in Seattle. Smart personal injury attorneys are also great marketers.
ENGAGE | FRIDAY, FEBRUARY 8, 2013
[Marketing] Fashion and Beauty Publications Strike a Pose with Advertising Sales
We have a few ideas on how marketing stole the show…. Marketing Is Runway Ready. This is when the creative wheels start spinning and smart marketing comes into play. The pressure is on for marketing managers, like ourselves, to develop creative programs and unique ideas that increase magazine sales and overall reach.
MODERN B2B MARKETING | FRIDAY, JULY 27, 2012
[Marketing] Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture
Ways to Build Your Employee Social Media Culture was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media b2b marketing B2B social media Demand Generation lead generationNow you want to roll it out company wide and encourage your employees to participate. Let’s Get Social!
IT'S ALL ABOUT REVENUE | SUNDAY, FEBRUARY 8, 2015
[Marketing] Your Story is Not About You - Content Pros Podcast Episode 2 with Ann Handley
Ann Handley is the Chief Content Officer for MarketingProfs , a company that offers real-world education for modern marketers through training, best practices, research, and content. She also wrote the book on how to create great marketing content with her bestseller, Everybody Writes. Content Marketing Content Pros Podcast
MODERN B2B MARKETING | FRIDAY, APRIL 18, 2014
[Marketing] Stop Doing These 5 Things (on your blog) NOW!
In general, hard-to-find anything on your blog, website, email, or other marketing medium is bad. Download our ebook: Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing. 4. You’ve just finished giving an incredible talk to a packed room of 200+ marketers. Content Marketing Then it began.
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 12, 2014
[Marketing] Digital Media: Are You Using to Reach Your Industrial Customer?
As marketers in the industrial B-to-B space, I think we all recognize that our potential customers have several options beyond the traditional ones we’ve used for years. The challenge for us is to identify where they are getting their info and to make sure we’re there when they start looking. The best way to do that is ask them.
WINDMILL NETWORKING | TUESDAY, JULY 28, 2015
[Marketing] 7 Questions to Help Create Healthy Employee Engagement
This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship Marketing. Customer Experience Marketingdecided to pursue the topic […].
KOMARKETING ASSOCIATES | TUESDAY, JUNE 16, 2015
[Marketing] How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging
B2B Online Marketing Blog Search Engine AdvertisingShortly after its launch, my colleague Mike Pickowicz wrote a great post calling Google’s callout extension a “ no-brainer ” for most advertisers. His post did an excellent job explaining some of the features and benefits that the callout extension has to offer. Final Thoughts.
INBLURBS | FRIDAY, JANUARY 7, 2011
[Marketing] Your Reputation is on risk online and how to profit from it
Also you get seen online every where if you want and if you do effective inbound marketing with blogging and social media marketing. Do you know the marketing effectiveness of your website? Online there are a lot of opportunities to showcase your company. All of them communicate online. Thy all have an audience.
INBLURBS | TUESDAY, OCTOBER 19, 2010
[Marketing] 10 Tips to Increase Landing Page Conversion Rate
inbound marketing (110). social media marketing (139). Do you know the marketing effectiveness of your website? 10 Tips to Increase Landing Page Conversion Rate. Getting a good conversion rate is must for your business success. Conversion can be anything that leads profit. Do you have any tips about Landing Page Conversion?
TRADESMEN INSIGHTS | WEDNESDAY, DECEMBER 10, 2014
[Marketing] 8 Tips on Generating High Quality B-to-B Leads
Let’s face it, in your world, qualified leads are or should be the holy grail of marketing. According to a report by Marketing Sherpa , 78% of B2B marketers biggest challenge is generating qualified leads. Define your USP - What is your unique selling proposition? Close the loop on the lead - Did they buy? If not, why?
MARKETING ACTION | TUESDAY, JULY 28, 2015
[Marketing] Use an Email Preference Center to Keep Your Email Subscribers Happy
Anyone who has worked in marketing knows firsthand that running email marketing campaigns can be both brutal and discouraging. Yet emails are also an incredibly powerful inbound marketing tool when done correctly. Deliverability Email Marketing email email marketing email preferences preference center subscription rates
MARKETRI | FRIDAY, NOVEMBER 4, 2011
[Marketing] The B2B Marketing Roundup: Week of October 31st - November 4th.
MARKETRI | FRIDAY, NOVEMBER 18, 2011
[Marketing] The B2B Marketing Roundup: Week of November 14th - 18th | Marketri
FEARLESS COMPETITOR | SUNDAY, APRIL 22, 2012
[Marketing] Want to Improve Profits Quickly? Reduce Sales Discounts
Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? Marketing management-best-practices Negotiations sales discounts sales-challenges sales-processWhat do you think?
BIZNOLOGY | WEDNESDAY, JUNE 17, 2015
[Marketing] Why Millennials Are Resistant to Advertising and Politics
The answer for marketers is to engage, not “sell’ to Millennials. This Millennial group offers such enormous potential for shaping our future and solving society’s challenges that the task of re-establishing authentic trust warrants a new perspective by marketers and politicians, followed with urgent action. our kids). Like this post?
MODERN B2B MARKETING | FRIDAY, AUGUST 23, 2013
[Marketing] How to Beat Gmail’s New Tabbed Inbox
Note to my fellow marketing brethren: I do always check my promotions tab to make sure I am not missing any hot sales, important news updates, or correspondence from companies I love, as you will soon see. The fact is that many marketers are nervous that their emails aren’t hitting the inbox. Email Marketing Awesome! sure did!
SOCIAL MEDIA B2B | FRIDAY, OCTOBER 11, 2013
[Marketing] How to Create a B2B Content Culture
B2B marketers know that content creation – and blogs in particular – is a critical part of the marketing arsenal. At MarketingProf’s B2B Marketing Forum , Marcus Sheridan (otherwise known as The Sales Lion provided some answers to those questions. Yet many balk at the thought of creating new content on a consistent basis.
WRITTENT | THURSDAY, MAY 23, 2013
[Marketing] 10 Great Advantages of Outsourcing Content Creation
When you hire a reputable writing agency to create content for your content marketing plan, you save money by not: providing benefits for new full-time employees. By outsourcing your blog posts, articles, newsletters , and other content projects, you can be more flexible with your budget and your content marketing calendar.
DIGITAL B2B MARKETING | TUESDAY, FEBRUARY 14, 2012
[Marketing] Corporate Websites for Demand Generation: B2B Discussion Highlights
Or do marketers need to build microsites to support demand generation effectively? As the focus on inbound marketing increases, having corporate sites play a bigger role in demand generation is a key challenge. Are you a B2B marketer or interested in B2B marketing? Here are my key takeaways from the discussion.
BIZNOLOGY | THURSDAY, DECEMBER 12, 2013
[Marketing] Mad Men not required: Branded content enters new era
But he is joining the ranks of content marketers. The Custom Content Council says that content marketing is already an almost $44 billion market , and Hanley Wood Business Media says that 78% of chief marketing officers believe custom content is the future of marketing. John Krasinski(Photo credit: Wikipedia).
MARKETING EDGE | SATURDAY, OCTOBER 16, 2010
[Marketing] The Money & Ethics Hits the Fan at Blog World
Hitting on a single topic in marketing, social media and business communications. Tags: blogging marketing social media Blog World Expo BWE10 Paid Social Media Quick and to the point.
MARKETING EDGE | SUNDAY, AUGUST 8, 2010
[Marketing] Are We Digital Homeless or Digital Travelers?
Time 24:33 This post is a quick comment on Shel Holtz’s Deathwatch: Why Facebook Won’t Kill the Website who responded to Jay Baer’s 3 Ways Facebook is Killing Your Website Baer, Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
SOCIAL MARKETING FORUM | SATURDAY, AUGUST 18, 2012
[Marketing] How to Write Blog Headlines People (and your Goals) Deserve
Blogging Content marketing blogging Brian Clark Gerry McGovern keyword research writing blog headlinesYou can write the most interesting and best content in the world but if your blog headline doesn’t attract attention, appeal and convince people to read on, why even bother? Brian Clark says that “on average, 8 out of 10 people will [.].
MODERN B2B MARKETING | TUESDAY, AUGUST 14, 2012
[Marketing] Everything You Wanted to Know About Visual Content But Were Afraid to Ask
Director of Marketing at Marketo, and Jason Lankow, CEO and Co-Founder of Column Five. Check out a recent paper that Marketo wrote on mobile email marketing. Q. Does using these visual representations ever backfire and make content seem too marketing-like and not taken seriously? And we have been very pleased with the results.
WEBBIQUITY | WEDNESDAY, OCTOBER 20, 2010
[Marketing] 5 Great Reasons to Retweet Others on Twitter
Tags: Social Media Marketing Twitter content sharing grow Twitter followers retweet retweeting social media influence
WRITING ON THE WEB | THURSDAY, MARCH 10, 2011
[Marketing] Punk Chihuahua Reveals 4 Secrets to Better Blogging
How’s your content marketing with blogs ? Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Content Marketing Genius @Work: Jonathan Kranz Reveals His Secrets. Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). Start with a video.
B2B MARKETING ZONE POSTS | MONDAY, MAY 3, 2010
[Marketing] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.
ANNUITAS | TUESDAY, MARCH 19, 2013
[Marketing] You Don’t Know the Buyer, JACK!
If Si Robertson , one of the the “Duck Commanders” on A&E’s hit show “Duck Dynasty” , were to assess today’s B2B Marketer on how well they know their buyer, I can imagine he’s sum it up by saying, “Hey! Yet, according to Forrester , only 14% of marketers align compelling content with buyers’ journeys. What does the buyer look like?
EMAGINE B2B BLOG | WEDNESDAY, JULY 1, 2015
[Marketing] The ABC’s of A/B Testing with Adwords
The problem is most marketing teams are forced to make decisions based on an executive’s gut instincts rather than data. To prevent insanity, A/B testing should be at the forefront of every online marketing strategy. Avoid the notion that just because you are in marketing you understand all target markets. Congrats!
MARKETRI | THURSDAY, JANUARY 12, 2012
[Marketing] What Is Thought Leadership and Why Do B2B Companies Need It?
As marketers serving B2B professional service firms, we often find ourselves explaining the importance of establishing thought leadership to our clients. Content Marketing Google Reader Thought Leadership Favorite Marketing Tools Marketing StrategySo what exactly is thought leadership and why do you need it?
TRADESMEN INSIGHTS | TUESDAY, MAY 8, 2012
[Marketing] How Are You Using Social Media to Find and Engage Your Target Audience?
recently read an article by Phil Mershon in Social Media Examiner that highlighted five ways to use market research intelligence on how consumers behave on social media networks. Do you know where your customers and prospects are spending their time online? Do you know where your customers and prospects are spending their time?
SALES CHALLENGER | TUESDAY, JULY 1, 2014
[Marketing] 5 Signs of Bad Coaching
Blog CEB Sales Blog Coaching Sales & Service Sales and Marketing Sales Force Management Talent Development and Training Few of us will dispute the importance of coaching in boosting seller performance. Indeed, our analysis finds that high-quality coaching can improve seller performance by up to 19%. Coaches must target the core (i.e.,
VERTICAL RESPONSE | WEDNESDAY, APRIL 17, 2013
[Marketing] The Secret to Content Optimization for People and Search
Working as a content marketing director, my team and I are responsible for the creation, editing, publishing and optimization of dozens of pieces of content each week. Share your favorite secrets and tips! © 2013, VR Marketing Blog. We strive to create relevant, meaningful and ultimately useful information for our readers.
SAZBEAN | TUESDAY, MAY 31, 2011
[Marketing] Creating a Social Media Persona to Maintain Brand Consistency
Marketers are familiar with creating a brand persona since it’s often done while creating strategies and advertising campaigns. Marketing News & Notes Social Media Social Networks StrategyHowever, with multiple people, it may also be difficult to maintain a consistent branding with different voices and styles.
THE POINT | THURSDAY, JANUARY 24, 2013
[Marketing] Taking Stock of Your Lead Management Process: 5 Key Questions
Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing. Key to designing an effective lead nurturing program is taking stock of your current lead management process. Describe the life of a lead.
EB2BLEADS | MONDAY, MARCH 28, 2011
[Marketing] Reduce Cost Per Lead With Inbound Marketing
Inbound marketing has been shown to produce more sales ready leads at lower cost per lead than traditional (outbound) marketing techniques helping countless businesses reduce cost per lead. Well, at its core inbound marketing builds relationships using digital marketing channels like the internet. Related articles.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 2, 2010
[Marketing] Google and Bing reveal that social influence bumps search engine results
This is a substantive revelation and another indication that marketing professionals must take Klout and these other social scoring systems seriously — no matter what your personal bias may be. Content Marketing Corruption on social web SEO Social scoringBing: We do look at the so cial authority of a user. Bing : Yes. Bing: Yes.
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 4, 2011
[Marketing] How Do You Recruit Sources for Content on Your Blog?
Marketing Tips Social Marketing contnet sources for blogs customers distributors and suppliers industry experts magazine editorsAnyone who does a blog on a regular basis know it’s a huge commitment. I try to do three posts a week and some weeks work (clients) gets in the way. So what do you do? Who have you been asking for help?
WINDMILL NETWORKING | THURSDAY, JANUARY 23, 2014
[Marketing] Newsflash 2014: People Don’t want More Content!!!
2013 was a banner year for content marketing. Major media woke up to the power of content marketing (although not always calling it that), and more successes were reported by companies and organizations of all sizes. The field came into its own, as more and more companies jumped on board.
LEADERSHIP | TUESDAY, MAY 13, 2014
[Marketing] 6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage
I recently saw this interesting Infographic which offers a peek into the Marketing Mind. As B2B marketers, it would be of tremendous value to us to get a similar insight into the B2B buyer’s mind. There’s only one problem here—the B2B buyer is far more complex and changing more dynamically than the B2B marketer ever can or will.
SALES INTELLIGENCE VIEW | TUESDAY, APRIL 15, 2014
[Marketing] Cloudy Skies Are No Match For This Man In the Moon
Marketing Marketing Technology Marketing Tools Marketing Video Did you know that before the 20th century, thee centuries passed with no blood moons appearing in the sky? So the next 17 months are pretty darn special. If you’re […].
SOCIAL MEDIA B2B | THURSDAY, DECEMBER 8, 2011
[Marketing] 4 Social Ways to Make B2B Direct Mail More Effective
Direct mail makes up 52% of mail in the United States and according to a Marketing Sherpa survey , 22% of B2B marketers called direct mail very effective, while another 57% responded that it is somewhat effective. Marketing B2B marketing direct mail direct responseAdd Social Profile Names. Add a Social Component.
TRADESMEN INSIGHTS | WEDNESDAY, MAY 2, 2012
[Marketing] How Are You Moving Social Media Leads Into Your Sales Funnnel?
Marketing Tips Social Marketing how to convert social media leads how to move social media leads into the sales funnel nichole kelly sales funnel Social media examiner why social leads ar differnt from traditional onesSo what do you do when someone engages you on a social media platform? But then what’s the next step?
SALES CHALLENGER | MONDAY, MAY 27, 2013
[Marketing] Should Reps Be Allowed to Exercise Judgment?
Consider these two examples: Opportunity Selection: Sales reps used to rely on Marketing to find and qualify leads to make sure their time was being well spent. But our research shows that high performers do more of their own due diligence and work as micro-marketers to find and qualify their own leads.
BIZNOLOGY | WEDNESDAY, OCTOBER 5, 2011
[Marketing] What’s next? Social Media and the Information Life Cycle
Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. Internet Marketing Social Media Marketing Facebook Google Plus social media StumbleUpon Web 2.0Image via Wikipedia. Capturing.
SAZBEAN | FRIDAY, FEBRUARY 11, 2011
[Marketing] Facebook Pages are People Too
Most importantly for marketers and businesses, it now allows brands to interact with people and other pages as your brand (before you could only comment as a person on other pages or profiles). Content Marketing Social Media Social Networks StrategyThere are pluses and minuses to this change. What do you think about the change?
PROTEUS B2B MARKETING BLOG | TUESDAY, MAY 20, 2014
[Marketing] Creating Valuable Content for Customers
For a while now the content marketing floodgates have been open. B2B Blog Postings B2B Marketing B2B Business Tips content marketing marketing Rise Above the Heavy Volume of Content by Adding Value My inbox is full, and I’m willing to bet yours is too. We’re swamped. Newsjacking is [.].
KOMARKETING ASSOCIATES | TUESDAY, MAY 7, 2013
[Marketing] 3 Ways To Differentiate Your Brand in Search Engine Results
B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic Marketing – Zmags change to “ Digital Marketing – Zmags ”. Search Engine Marketing Blog Optimizing Existing HTML Title Tags. Rich Snippets. Reviews. People. Products. Music.