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  • MARKETING ACTION  |  WEDNESDAY, APRIL 1, 2015
    [Marketing] Optimize Content for Email Deliverability
    Marketers know that there’s a long list of components and factors that can affect e mail deliverability. Each marketer might build the most beautiful and interesting piece of content – but one innocent-looking combination of words could trigger filtering that would get that email tagged as spam. Have we blocked this domain in the past?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Marketing] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days.
  • REPUTATION TO REVENUE  |  FRIDAY, MARCH 25, 2011
    [Marketing] B2B ads worth spreading
    Super Bowl marketers, among others, have always tried to get people to seek out and pass along their creative flourishes ( Apple's 1984 Macintosh ad is still my personal favorite). The always interesting  TED  announced the winners in an intriguing new competition the other day: Ads Worth Spreading. It wasn't an original idea. Do you agree?
  • SMASHMOUTH MARKETING  |  FRIDAY, APRIL 9, 2010
    [Marketing] 5 Tips For @chrisbrogan's New Marketing Experience, aka: Inbound Marketing Summit
    Next week I'll be speaking at Chris Brogan's New Marketing Experience in San Francisco. Thus, time spent with them is also time spent learning new marketing the way we see it. That's all the discussion, debate, learning and putting faces to all the "social" B2B marketing community faces I've met online -- as well as meeting new ones.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 13, 2014
    [Marketing] Evolution of the Selfie-Obsessed Generation [Infographic]
    For marketers, the rise of the selfie indicates that today’s consumer is moving closer and closer towards imagery as a primary form of self-expression. Brought to you by Marketing Software by Marketo. Modern Marketing Author: Dayna Rothman 2013 was the year of the selfie. selfiesforlife, #therecanneverbetoomany.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 22, 2012
    [Marketing] Create Content Like A Publisher – 7 Practices to Move Beyond Concept
    Presented by the lead generation compan y and global marketing firm Find New Customers. MarketingPlease check out this LIVE special video briefing on March 29th at 2:03pm ET – Create Content Like a Publisher – 7 Practices to Move Beyond Concept. Content is the fuel of revenue today. Join us at this special video briefing.
  • LEADERSHIP  |  FRIDAY, MAY 6, 2016
    [Marketing] Secrets of Marketing Leaders
    Modern marketing is a mix of math and magic – you need the insights drawn from Big Data, but you also need to be able to connect with customers on a human level. There are a few traits that set marketing leaders apart from the pack, when it comes to their digital marketing strategies. Let’s see what they’re doing right.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 27, 2012
    [Marketing] How Not to Sell to Another Business – A Lesson in B2B Email
    Well, as a brand lifecycle marketer I keep pretty tight reins on our logo and the thought of “slapping” it on some stuff was a bit of a horror. Got any of your own B2B horror stories? I’d love to hear them! © 2012, VR Marketing Blog. Here’s what I read as I opened the email: Hola Kim-. com/catalog/15137/.
  • B2B MARKETING CONFIDENTIAL  |  MONDAY, OCTOBER 23, 2006
    [Marketing] Marketing Stim-Response Data Warehouses
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Ive started to see these "supplementary data warehouses" in the market place. So, the solution is the marketing data warehouse.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 25, 2013
    [Marketing] B2B Link Building: Identifying Low-Hanging Fruit
    Link building campaigns are the #1 cause for search marketer balding in the U.S  . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link. Link apples just waiting to be picked!
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 8, 2013
    [Marketing] Social business, the forest and the garden: Your intranet is not the Internet
    Internet Marketing Google Intranet WikipediaPhoto credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory.
  • PUREB2B  |  SUNDAY, MAY 8, 2016
    [Marketing] Outbound VS Inbound Lead Generation: Know the Difference [Infographic]
    Using this approach, the marketer initiates the first interaction by sending out a message to potential leads. The best example of inbound lead generation is content marketing, which is where you publish relevant content with the intent of attracting your target audience to your brand’s website. Outbound Lead Generation. Shared Goals.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Marketing] MINI Makes Billboard Advertising Awesome Again
    Inbound marketers aren''t usually hot and bothered over billboard marketing. We talk about marketing with our brains, not our wallets. Heck, I''ve even mocked the outrageous expenditure billboard marketing requires. But MINI figured out a way to make billboard marketing totally inbound -- and totally delightful.
  • PROTEUS B2B MARKETING BLOG  |  TUESDAY, MAY 27, 2014
    [Marketing] Visual Content: The Power of Images in Your Blog
    B2B Blog Postings B2B Marketing B2B blog Images marketing visual We live in visual culture. This is difficult to overstate. Consider a statistic taken from a recent Jeff Bullas blog post. Get this: “Ten percent of photos taken in human history took place in the last 12 months.” Think about that.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Marketing] 8 Ways to Think More Like a Publisher & Less Like a Marketer
    You've probably heard us say this before: in order to be successful with inbound marketing, marketers must think more like publishers than like traditional marketers. Because one of the core elements of inbound marketing strategy is content , inbound marketers must constantly be creating content, much like a publisher does.
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Marketing] 5 Goals for B2B Brands to Measure in Google Analytics
    There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. For B2B marketers, reaching a goal is tantamount to a conversion. B2B Marketing b2b marketing agency google analytics
  • CLIENT BRIDGE  |  WEDNESDAY, DECEMBER 21, 2011
    [Marketing] INFOGRAPHIC: Social Media Marketing for Startups
    From Udemy, here's an infographic that shows how a new business can grow using social media marketing. View Original Article
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 12, 2011
    [Marketing] How will you be remembered on Facebook?
    John White of venTAJA Marketing is a marketing communications writer for technology companies. He posts about technology writing from the perspective of the marketing manager. Download his eBook, “ 10 Questions to Ask When Hiring Your Marketing Communications Writer.”. “Daddy, tell me about Grandpa.&#. Never.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Marketing] Can Just a “Perceived” Economic Shift Impact Staffing?
    For example, develop a talent pool of designers, writers or administrative assistants, and use your talent pool to get into the online staffing business offering project and/or hourly work to employers in markets where particular skills are scarce. appeared first on Haley Marketing Group. little creativity may go a long way!
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, APRIL 20, 2010
    [Marketing] Social Media and B2B Marketing Do Pair Well
    Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media. The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Marketing] The 9 Parameters of a Lead Lifecycle
    Stage definitions need to be agreed between sales and marketing. Move from Engaged to Marketing Qualified – This campaign would move leads from Engaged to Marketing Qualified based on the score threshold. C. Move from Recycle to Marketing Qualified – This campaign will move leads from Recycle to Marketing Qualified.
  • I-SCOOP  |  MONDAY, DECEMBER 2, 2013
    [Marketing] Jay Baer on usefulness and true customer value
    Content Marketing Conference Europe keynote speaker Jay Baer wrote a book about the need to […]. Conference Content marketing Interviews Chuck Kent Jay Baer Youtility Creating business value increasingly equals creating customer value. Customer-centricity isn’t a goal anymore, it’s the basis.
  • 6SENSE  |  TUESDAY, MAY 10, 2016
    [Marketing] From Da Vinci to Data: The Heroes of Modern B2B Marketing
    How is this relevant to B2B sales and marketing? The evolution of big data tools like Hadoop and Spark and the data science techniques to use them effectively have come to inform business outcomes, influence mobile and location-aware technology and have evolved 15 years of digital marketing techniques. Yep – they sold leads.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 6, 2008
    [Marketing] Secrets of Social Media Marketing – a podcast with Paul Gillin
    New tools become available to marketers and individuals alike nearly every week. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Paul is an accomplished speaker and media spokesman.
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Marketing] How to Write High-Level Blog Posts That Don't Overwhelm Your Readers
    In my areas of expertise -- marketing, entrepreneurship, SaaS -- the topics can get really complicated. Blogging Content Marketing Daily TacticalMany bloggers face a common problem: How do you make an article really informative, but at the same time really easy to read? So how do I avoid this? Every sentence forms a complete thought.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, SEPTEMBER 8, 2011
    [Marketing] Marketing Fantasies And Ruthless Realities
    Are you marketing in a fantasy world ? Marketing that generates leads like inbound marketing is a reality and if done correctly it can make a significant difference to your business. Whilst you’re working your marketing there is nothing stopping you putting in a few calls to existing and new customers alike. Enjoy that ? 
  • BIZNOLOGY  |  THURSDAY, OCTOBER 18, 2012
    [Marketing] Google finally gives you a way to escape Negative SEO
    The folks that I have felt most sorry for over the years are those ethical search marketers that have been attacked by so-called  negative SEO (also known as  Google bowling ), where unethical SEOs create spammy links to your site to intentionally get you penalized. Image via CrunchBase. Links to your site are good, right? Well, mostly, yes.
  • VIDYARD  |  TUESDAY, OCTOBER 20, 2015
    [Marketing] Copywriting vs Design: What Comes First, and How to Manage Creative Personalit– Um, Processes
    Writers think the words are the important part of any marketing asset, while designers think “Who’s gonna read that? The creative team at Vidyard includes two content marketers (myself included), two graphic designers (Raj included), a web designer, and two video experts. Blog Content MarketingIt’s the design that matters!”.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 4, 2012
    [Marketing] Sensible Talk About Social Media Measurement
    That’s a good thing for the rest of us because social media marketing, like PR, has always been challenged by the lack of reliable success metrics. Book Review influence marketing PR Social Media Katie Paine Measure What Matters metricsThis is an important point because many of the tools Paine recommends work well in any medium.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 25, 2012
    [Marketing] The World’s Simplest Guide to Lead Nurturing and Scoring
    Jeff Ogden, the B2B lead generation expert at Find New Customers “Lead Generation Made Simple” and the host of Marketing Made Simple TV , shares the world’s simplest guide to lead nurturing and scoring in this short and narrated Slideshare presentation.  Lead Nurturing and Scoring – the world’s simplest guide.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Marketing] 5 Ways Copywriters Can Kick Butt With Inbound Marketing
    Copywriters are some of the most creative marketers you'll meet, but they're also the most tortured. But if they're not integrating inbound marketing elements into their projects, they're doing just that. Make a Goal-Line Handoff From Sales to Marketing. Leverage Domain Knowledge. Give Your Best Content Growth Hormones.
  • B2BBLOGGERS  |  THURSDAY, JUNE 7, 2012
    [Marketing] Use Storytelling for Powerful B2B Web Content
    B2B Blogger B2B Marketing Content MarketingToday’s B2B websites must do more than just sell products and services in order to be truly effective. Customers are looking for solutions to problems from companies they can trust. They want to see the people behind the business, and hear stories to which they can relate. Your company.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 4, 2015
    [Marketing] Email Evolution Conference Recap: Deliverability Is Personal
    After this year’s Email Evolution Conference in Miami, the last panel left the email marketing and deliverability communities with plenty to talk about. Traditionally, marketers have measured their engagement by looking at opens and clickthroughs, so it’s not a huge leap to consider that ISPs look at these, too. Engagement is Key.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketing] Emails Looking Funny in Outlook? Try These 7 Tricks for Making Them More Presentable
    As marketers, there’s a story that we know all too well. Outlook doesn’t have to be the antagonist in our marketing stories. With whatever email marketing tool you’re using, it would be best to preview your email in the clients and on the devices you know your audience is using. Email Marketing Design Daily TacticalForms.
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, OCTOBER 13, 2009
    [Marketing] Verticalizing Internet Marketing
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. decides that they really want to make their inventory appealing for technology marketers, specifically B2B technology marketers.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Marketing] On the Road Again! 4 Reasons Why Roadshows Are Your New Best Friend
    For Marketo, the roadshows bring marketers from around the globe into the Marketo Marketing Nation. Over three months, we travel across three continents to 11 cities in order to meet and engage with thousands of marketers, all hungry to learn how they can up-level their marketing strategies. Event Marketing b2b
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Marketing] Your Klout Score: Why You Need to Care Now
    Finally, you can look at the topics in which you are influential, so see if what Klout sees matches your intentions.  If your goal as a business person is to be influential in small business marketing, but Klout doesn’t recognize that in your list of topics, then you have a bit of work to do in that area. Matt says this is not fantasy.
  • SNAPAPP  |  THURSDAY, JUNE 6, 2013
    [Marketing] Tying Multi-Channel Marketing Programs Together with Interactive Content
    How do you market to the right people, in the right channels, at the right time, with the right content? There are so many options and tools available to marketers that bringing it all together in a manageable way can be a challenge all its own. Most social media savvy marketing professionals cringe at the mention of a ?social
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 21, 2009
    [Marketing] Why You Need Outbound Marketing to Strengthen Your Inbound Marketing
    So it is with inbound marketing vs. outbound marketing. Celestine reminds us that outbound marketing done right, particularly in the form of smart public relations can make a measurable and almost immediate positive difference. Witness the existence of Content Marketing Today and the blog post you’re currently reading.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 27, 2012
    [Marketing] Our Newest Confirmed Guest on Marketing Made Simple TV
    And you’ll get to meet him on Marketing Made Simple TV this Fall. Interested in Sponsoring Marketing Made Simple TV? Interviews & Guest Appearances management-best-practices Marketing Made Simple marketing-campaigns social mediaForbes called him “One of the top influencers in social media.”
  • SAZBEAN  |  WEDNESDAY, JANUARY 16, 2013
    [Marketing] The Experts’ Views on Content Marketing
    There have been a lot of discussions about what works in the realm of online marketing. But after Google’s Panda update, there seems to be a talk of a “new” type of marketing which focuses on content. Content marketing has boomed since Panda rolled out. How do you see content marketing as the new face of online marketing?
  • PAUL GILLIN  |  MONDAY, FEBRUARY 7, 2011
    [Marketing] Groupon Digs the Hole Deeper
    Actually, when I think about commercials that offend me, the image of Timothy Hutton using the suffering of the Tibetan people to sell direct marketing services will forever remain etched upon my mind. advertising marketingToo bad Groupon didn’t mention any of those noble goals in the commercials themselves.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 5, 2013
    [Marketing] 4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships
    Take a look at a Harley Davidson TV spot, or any of its marketing content. That means that your marketing agenda may have to change. Is your marketing content, and front liners, providing delight at every touch point? Each has been left to me in his will, he says, under the condition that I never sell or ride them. Don’t do it!
  • SMART MARKETING  |  MONDAY, DECEMBER 22, 2008
    [Marketing] 10 Commandments of Successful Marketing Management
    Here are my 10 Commandments of Successful Marketing Management: I. Thou shalt apply every worker to the task - Each marketing team member (and quite a few members who aren't on the team) brings a unique skill set to the marketing team. But I'm now convinced that it is essential to excellence in marketing management.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Marketing] How to Write With Clarity: 9 Tips for Simplifying Your Message
    Content Marketing Blog Daily TacticalThere’s something missing from a lot of content. It’s clarity. Clarity means making your content easy to understand. If people can’t understand what you’re trying to say, then your content is not useful, right? They'll want to keep reading. How do you make your writing crystal clear? Your point.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JUNE 7, 2005
    [Marketing] B2B Lead Generation Blog: Bigger Budgets For Marketers Who Measure Lead Generation Effectiveness
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. ROI measurement is the CEOs top mandate for marketing Marketers who measure their performance are rewarded with bigger budgets and win more respect.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 19, 2016
    [Marketing] Digital casualties: digital diversity at the workplace
    Digital Technology airbnb digital casualties Digital marketing Facebook genetic linkage instagram luddites pinterest snapchat twitter uberThis is the third “digital casualties” post. You can read the first two here and here. Friction is required to settle the path of progress, with legitimate concerns from all sides.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 16, 2010
    [Marketing] HOW TO: Refresh Your Marketing Contact Data to Drive Greater Results Pt. 2 – B2B Marketing and Sales Tip #292
    This quick-start Data Refreshing methodology will prepare you as a B2B Marketer to execute better, more focused campaigns to your target prospects and ultimately driving more sales conversions.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 19, 2011
    [Marketing] Marketing Strategy: Too Broad, Too Narrow or Just Right?
    Getting your marketing strategy just right is critical for B2B marketing success. One of our Fusion Marketing Partners teammates worked for a company whose small C-level and business development team had dozens of potential deals cooking, not one of them anywhere near the one-yard line. Aiming too narrowly is equally fatal.
  • SAZBEAN  |  THURSDAY, MAY 26, 2011
    [Marketing] 6 Steps for Measuring Social Media
    Analytics Marketing Social Media Social Networks StrategyJay Baer presented this 6 Step Process for Measuring Social Media as part of the Social Media Examiner Social Media Success Summit. The 6 step process for measuring social media. View more presentations from Jay Baer. What do you think?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Marketing] Tips and Tricks for Using Hashtags on Social Media Sites
    So maybe some marketers have found hashtags aren’t so bad. Want to know why some marketers use hashtags on Facebook? And the reason marketers are using hashtags on Facebook for Instagram reach? So a hashtag like “#internet marketing” will work on Tumblr. Hashtags have become an integral part of social media. Network.
  • AD YOUR COMMENT HERE  |  SATURDAY, JUNE 19, 2010
    [Marketing] Voice: The new – and mandatory – brand component
    Social media marketing requires us to think seriously about these aspects of our marketing campaigns.  Much of the time in new marketing it’s through content.  Develop your Voice Brand for the New Marketing Landscape. social media marketing Voice Brand Conversation. Response. Bi-Directional. Engage.
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    [Marketing] Six Ways to Search-Optimize a Blog
    Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Furthermore, some of these are virtually worthless for search (e.g.  Fresh content. Syndication and blog directories. Social media.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Marketing] What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas
    Recently I was contacted by the new Chief Marketing Officer at a past client of mine. I had proposed developing buyer personas for them. “ There’s one huge flaw in this Chief Marketing Officer’s thinking. The problem is that many marketing leader turn to companies who do only 1 and fail to do 2.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [Marketing] Facts about Fearless Competitor
    See why I’m so proud of the readers of this blog, where so many learn B2B lead generation , ideal customer profiles , lead nurturing , lead scoring , content marketing , and have fun each week at our Laugh and Learn show. Thoughts about this blog on B2B lead generation and marketing. Every Friday at 11am). Why not?
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Marketing] How to Grow Your Email List the Right Way [Video]
    Sometimes, it''s okay to take shortcuts in your marketing. Other times, taking a shortcut could make or break the success of a marketing channel -- especially in email marketing. So if you want to make sure you''re not mucking up this really important marketing channel, keep on reading. email marketing Yikes!
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 29, 2016
    [Marketing] Autoresponders 101
    Say the words “marketing automation” to the average consumer, and what comes to mind (if they know the term at all) are the dreaded robocalls that disrupt family dinners every night or the shotgun-style junk emails that clog inboxes across the country. We know email marketing works — the numbers bear it out.
  • SNAPAPP  |  THURSDAY, MARCH 27, 2014
    [Marketing] Should Your Company Invest in Interactive Content Marketing?
    B2B marketers have a number of different types of marketing tools available to them – marketing automation, analytical platforms, and social media platforms just to name a few. What’s even harder to determine is what new marketing initiatives you need to add to your marketing mix. That is no longer the case.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 25, 2014
    [Marketing] Creating Facebook Retargeting Ads: A Step-by-Step Guide
    Retargeting allows you to stay top of mind, build deeper relationships and hopefully sell more products and services by sending marketing content and advertising specifically to people who are familiar with your business. Want more marketing tips and tactics? Sign up for the free  VR Buzz. © 2014, VR Marketing Blog.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 27, 2014
    [Marketing] Fixing Your Sucky B2B Website: Step One
    Aileen is a B2B marketer with a website that sucks only slightly less than her marriage. So for Aileen and all the other marketers out there who cry when they see their sites, here is the first of my Three Steps to a Not-Very-Sucky Website. Websites B2B marketing bizmarketer Elizabeth Williams linkedin website
  • CAPTORA  |  FRIDAY, MAY 27, 2016
    [Marketing] This Week in Growth Marketing: Tech of the Future
    It’s impossible to stay on top of every growth marketing story throughout the week. Read on to get the highlights: Snapshot of the content marketing industry. The Top 200 Content Marketing Brands And Influencers [link] #contentmarketing pic.twitter.com/eNsrzVkrAH. One company successfully deploying a new marketing technology!
  • THE EFFECTIVE MARKETER  |  FRIDAY, OCTOBER 22, 2010
    [Marketing] B2B Marketers Hold Off on Killing Traditional Media
    Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?
  • HUBSPOT  |  THURSDAY, JULY 14, 2011
    [Marketing] How to Rev Your Referral Engine With John Jantsch of Duct Tape Marketing [@InboundNow #29]
    John Jantsch joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! John is creator of the Duct Tape Marketing audio podcast , which was named a "must-listen" by Fast Company. John also owns his own marketing agency and has done so for the past 25 years. Podcasting.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Marketing] 5 Focus Group Questions to Feed Your Content Marketing
    Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. Similar to the above, most marketers aren't bold enough to post a blog article titled "5 Reasons Our Competitor Sucks." But I digress.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more.
  • KEO MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Marketing] Mobile Now Driving Most Sales Transactions
    This means that B2B marketers must stop focusing solely on where the actual purchase or transaction itself takes place, and start considering the environment where much of the process prior to the sale happens. mobile marketing keo marketing marketing strategy
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Marketing] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    Compounding posts may not necessarily be blockbusters when they’re first published, but their structure and substance are so relevant that they continue to deliver value and grow traffic organically -- no additional marketing needed. Our most socially shared compounding blog posts are related to content marketing, design, and branding.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Marketing] How to Maintain Great Content Curation
    This guest post is written by Lior Levin, a marketing consultant for a neon sign store that offers a variety of custom neon signs for businesses and individuals, and who also consults for a company that specializes in a to do list app. A guest post by Lior Levin. Here are a few tips to help you get started. 1. Participate in Your Community.
  • MARKETING ACTION  |  MONDAY, MARCH 24, 2014
    [Marketing] 7 Tips for Brand Consistency Across Social Channels
    movie stylists and social marketers have some similar needs. They all require different marketing approaches, but your brand consistency across social channels helps make your company memorable and distinguishes you from your competitors. Social Media Marketing social marketing Know Your Audience. Choose Your Voice.
  • ANNUITAS  |  MONDAY, NOVEMBER 22, 2010
    [Marketing] Four Reasons to be Thankful You’re a B2B Marketer
    I have said over and over that there is no better time to be a B2B marketer.  It seems that marketing’s role has always been similar to that of the unwanted stepchild that is played out in Disney movies.  After all, what was marketing anyway but a department that spent money without having anything to show for it? Relevance.
  • NETLINE B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Marketing] The Inside Story on NetLine Told One Podcast at a Time
    Listen to: How to Achieve Quality Lead Generation with Content > NetLine Featured in #1 INC Biz Podcast: The Top Entrepreneurs in Money, Marketing, Business and Life Podcast: Host Nathan Latka digs deep into the numbers and strategy behind NetLine’s path to becoming the #1 Content Syndication Generation Network.
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 21, 2010
    [Marketing] ClickPredictions: The Birth of a Meaningful Marketing Model
    We asked Bob Gilbreath "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010" Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide (one of the nation’s largest digital advertising agencies) and author of “ The Next Evolution of Marketing ” Bob Gilbreath.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    Successful Twitter Marketing Strategies by Social Media Optimization. According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. Insanely Useful Ways to Search Twitter for Marketing by OPEN Forum. Crabs.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 8, 2014
    [Marketing] The 3 Best Viral Video Campaigns of 2013
    How can these videos help with your 2014 marketing efforts? Marketing your company isn’t always about focusing on your products or services directly. My personal favorite Prakvert of the last year was the viral marketing video created for the October 2013 release of the film, Carrie. Happy New Year! Excellent question!
  • HALEY MARKETING  |  FRIDAY, JULY 1, 2016
    [Marketing] Rick Bush is “Craftier” Than You Think…
    By day, we’re marketing geeks. But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Here’s how Richard Bush, Haley Marketing’s CTO, gets “crafty”: HIT: Roasting Specialty Coffee. Computer nerds.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2011
    [Marketing] 5 Marketing Lessons From Ballpark Vendors
    At the ballpark, you will also see some of the finest hand-to-hand sales and marketing work in the world. Marketing Lessons From Ballpark Vendors. 1. It's a marketing tool. Marketing Takeaway: Make your product fun. As a marketer, one of your jobs is to show off your product. Marketing Takeaway: Marketing is hard.
  • THE EFFECTIVE MARKETER  |  THURSDAY, NOVEMBER 3, 2011
    [Marketing] Are You Spending Enough on Online Marketing?
    Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. So if the survey finding that the median of annual interactive marketing budgets is $7.19
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 11, 2009
    [Marketing] B2B Marketing Zone’s Best B2B Marketing Posts – 2009
    If you aren't already subscribing to the B2B Marketing Zone, you should be.  Earlier this week they compiled the Top 80 B2B Marketing Posts for 2009.  Be sure to check out the list to find great posts you might have missed this year.  Shout out to Amy and Suaad who
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Marketing] Why We 'Overspent' on Our Website (And You Should, Too)
    It may lack a few must-have features, like a blog, landing pages with lead generation offers, or integration with your CRM or marketing automation software. Marketing AgencyAs you plan a new website -- or updates to an existing one -- you may wish the sky was the limit. Unfortunately, we are all faced with the same monetary Catch-22.
  • HALEY MARKETING  |  MONDAY, APRIL 11, 2016
    [Marketing] How To Increase Social Traffic By 390%! – HaleyMail Concierge Service
    Who has time for marketing?! Our Concierge Service is the most comprehensive content marketing program offered to the staffing industry. Just contact your Marketing Advisor more information. – HaleyMail Concierge Service appeared first on Haley Marketing Group. Of course you would! The best part? Results.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 13, 2015
    [Marketing] Case Study: OMC Creative Studio Delivers on The Ritz-Carlton Mission
    Editor's Note : Today's post comes courtesy of Julie Montgomery, Creative Director, Oracle Marketing Cloud. Click here to learn more about the Oracle Marketing Cloud Creative Studio. Creative and Design Email Marketing • A dynamic navigation bar, giving readers quick access to the last three properties they visited.
  • CAPTORA  |  MONDAY, APRIL 25, 2016
    [Marketing] The 3 Expectations of Growth-Minded CMO’s
    Marketing teams that support aggressive pipeline growth are continually strapped for time. Even if a marketer didn’t cause the issue, being part of, or owning, the solution is a stand-out trait growth-focused CMO’s swoon over. CMO growth marketing webinar1) Fail Fast. REGISTER NOW!
  • BUNGALO  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Marketing] What is a marketing strategy, anyway?
    While making final preparations for a Business Builders session on Marketing Plans, I went looking for a simple explanation of  “marketing strategy.” marketing strategy is the WAY you will create customers. Basically there are four things you need to keep in mind about marketing strategy. 1. strategy
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Marketing] Content Marketing Manager – Opentopic
    The post Content Marketing Manager – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roiOpentopic blog >> opentopic.com The IBM Cloud Video unit is growing at a rapid pace, and we need your help!
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Marketing] Content Marketing Manager
    The post Content Marketing Manager appeared first on Opentopic. Marketing ROI Cmo marketing roiOpentopic blog >> smartrecruiters.com The IBM Cloud Video unit is growing at a rapid pace, and we need your help! We’re changing the way people watch television and enabling unparalleled content delivery on any screen.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Marketing] Double Your Marketing ROI
    Step up your digital marketing with Opentopic powered. Marketing ROI Cmo marketing roiOpentopic blog >> opentopic.com I’m a social media expert with extensive knowledge of existing and emerging new media platforms. My passion is helping businesses cut through the noise on social media and get maximum business value.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] How Long Should a Marketing Survey Be Online?
    When it comes to online surveys, marketers have to walk a fine line between getting all the information they need and asking too many questions and thus preventing respondents from completing the survey. However, this data does serve as a guideline for marketers looking to receive in-depth and thoughtful answers to survey questions.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 18, 2010
    [Marketing] Blog Marketing: To Do Or Not to Do?
    Business Unusual Visit our Website Authentic, Passionate Digital Marketing. Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? Generate More Leads - for Cheaper! Comment.
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Marketing] The Social Media Monitoring Metric We Need, But Can’t Get
    Answers.com defines karma in a couple of different ways, both of which apply to social media marketing: 1) “The total effect of a person’s actions and conduct during the successive phases of the person’s existence, regarded as determining the person’s destiny.&# Good social media marketing creates positive karma.
  • BEYOND  |  MONDAY, MAY 11, 2009
    [Marketing] Where would we be in a world without marketing communications?
    Marketing agencies and marketing professionals in general could well become extinct unless we adapt and evolve. The death of marketing communications as we know it may well be a pessimistic view of the future, or there again it could be the beginning of something new and exciting. Tags: Beyond Buyersphere marketing
  • BIZNOLOGY  |  TUESDAY, DECEMBER 20, 2011
    [Marketing] Christmas is a perfect time to create havoc online
    Public Relations Social Media Marketing Christmas reputation management social media marketingImage via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Turn it up to 11! If Suckers! From now until some time in January.
  • THE POINT  |  WEDNESDAY, JANUARY 19, 2011
    [Marketing] Podcast (Part 2): Does Inbound Marketing Make Sense For Your Company?
    In part 2 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the shift from outbound to inbound marketing: what works and why. B2B Marketing Demand Generation Inbound marketing lead generation b2b demand generation b2b lead generation inbound marketing
  • VISIONEDGE  |  TUESDAY, SEPTEMBER 24, 2013
    [Marketing] More Data Does NOT Equal Better Insights
    According to Stephanie Miller, VP of member relations at the Direct Marketing Association, “data is big, getting bigger, and more complex (and expensive) to manage.” . Uncategorized Analytics Big Data data marketing analytics marketing data Marketing Insight marketing metrics ” . Keyword: Seeing.
  • BIZNOLOGY  |  MONDAY, MARCH 24, 2014
    [Marketing] Competitor analysis: get link building help from your competitors
    Internet Marketing Organic Search Search Marketing Slider Backlink backlink analysis backlinks link building Photo credit: RambergMediaImages. If you have ever done any link building, you are likely aware that it is hard work. It takes time and patience to build relevant links that make sense. Basic Backlink Analysis. SEO SpyGlass.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [Marketing] Mark Your Calendar: 5 Keys to Successful Lead Nurturing this week
    “ The biggest bang for the marketing buck comes from lead nurturing.” As many as 9 out of 10 visitors to your website are not ready to buy, according to expert Brian Carroll of MECLabs (I interviewed Brian for Mad Marketing TV too.) Register today. ” Jim Lenskold of The Lenskold Group. Jeff Ogden. People do.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 27, 2013
    [Marketing] Live from OMS: Integrated Marketing with DemandFrontier’s Todd Davison
    He has also partnered with Marketing Made Simple TV , so, since we are partnered, we wish to bring back this old post and re-introduce you to Todd., who shares tips here on creating effective marketing campaigns. How can I translate my marketing campaigns into qualified leads and, ultimately, sales? What are the marketing goals?
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 15, 2011
    [Marketing] Content Marketing - Large vs. Small Companies
    Research from Junta42 and Marketing Profs showed various content marketing tactics across industries and companies of all sizes. The attached article discusses the different ways that large companies (1000+ employees) and small companies (10-99 employees) use content marketing. View Original Article
  • ANNUITAS  |  TUESDAY, MARCH 26, 2013
    [Marketing] Content Marketing Mania – Q&A with Joe Pulizzi
    I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute. Blog B2B Marketing Buyer persona buyer-centric content content marketing Demand Generation
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Marketing] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    If you are using a Marketing Automation platform tied to your CRM, the data is there to track the efficiency of your email campaigns. Interested in SaaS marketing trends? A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trails fail at generating revenue. Urgency.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Marketing] How Did That Banner Ad Get To Your Website?
    DSPs are used by marketers to buy ad impressions from ad exchanges as cheaply and as efficiently as possible, SSPs are designed by publishers to do the opposite: to maximize the prices their impressions sell at. Advertising Marketing Strategy Media Planning see below). Feel free to email me if any questions at all; it’s technical.
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