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  • EMAGAZINE B2B BLOG  |  TUESDAY, NOVEMBER 8, 2011
    [Marketing] Google’s “Panda” down-ranks sites for poor design/usability
    B2B Web Strategy Engaging Visitors Search Engine Marketing
  • ENGAGE  |  TUESDAY, APRIL 29, 2014
    [Marketing] What A Billboard Campaign Can Teach Us About Online Marketing
    'Social media presents marketers with so many ways to tell the story of a brand that the possibilities can overwhelm even as they excite. If we look back at the marketing landscape in the pre-Facebook era, one strategy for conquering various online platforms can be found at the top of a literal one – on a billboard.
  • CONTENT MARKETING TODAY  |  TUESDAY, JULY 24, 2012
    [Marketing] How to Keep Bad Headlines from Burying Your Content
    To learn more about crafting killer headlines, read: “Headless Body in Topless Bar”: 5 Content Marketing Lessons from All-Time Best Headline. Blogging Content Marketing Examples of Bad Content News Online Tips & Mini-Guides bad headlinesI'm a connoisseur  of  really awful headlines. Much Better! Want to spell like a champ?
  • CONTENT MARKETING TODAY  |  TUESDAY, JULY 24, 2012
    [Marketing] How to Keep Bad Headlines from Burying Your Content
    To learn more about crafting killer headlines, read: “Headless Body in Topless Bar”: 5 Content Marketing Lessons from All-Time Best Headline. Blogging Content Marketing Examples of Bad Content News Online Tips & Mini-Guides bad headlinesI’m a connoisseur  of  really awful headlines. Much Better! Want to spell like a champ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 24, 2010
    [Marketing] It worked for Zappos. It probably won’t work for you.
    marketing leader has to make effective decisions based on what IS, not on what you WISH for. Tags: best practices business strategy economics of social media customer acquisition customer satisfaction marketing strategy social media In fact, it may be the most famous social media model in all of blogdom. get it. So be it.  Billion.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JANUARY 5, 2012
    [Marketing] Welcome to Our Resolution-Free Zone
    Had you counted on having to rid your Inbox of 2012 Predictions, 2011 I-Told-You-Sos and Helpful New Year Resolutions for marketers everywhere? Eloqua continues to crank out wonderful content, most recently the Grande Guide to B2B Content Marketing. What did you expect for the first working day of the year? Keywords are Your Friends.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 19, 2012
    [Marketing] Merging Mobile and Social to Humanize Your Brand
    Unlike traditional marketing, social media offers customers the ability to interact on a level deeper than buy/sell, so it is crucial to create a sense of realism. One of the easiest ways to show your customers that your brand is not a robotic, link-spewing, marketing-obsessed, egomaniac, is to live tweet events or promotions.
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 21, 2013
    [Marketing] @SocialEmployee Featured in @HuffPostBiz by @jkcallas #socbiz
    Branding Employee Branding Social Business Social Media Marketing The Social Employee 'Last week we spoke at the Pivot Conference and rode a healthy wave of buzz for The Social Employee !  Klepic’s post focuses on one of the key issues we address in the book. Workers need to know what they are allowed to say about the brands they represent.
  • LEADERSHIP  |  MONDAY, OCTOBER 28, 2013
    [Marketing] Have You Ever Told Yourself, “Stop Wasting My Time”?
    Take for example, a simple exercise like your drip-marketing campaign. That, in fact, has been the very premise of focus groups in traditional marketing methodology. '5 Ways to Stop Fretting and Be More Productive in Your B2B Lead Generation Efforts. Most of us have no patience for time-wasters. Click to Tweet this…. Not so.
  • THE ROI GUY  |  WEDNESDAY, JUNE 4, 2014
    [Marketing] The Value Gap: SiriusDecisions Summit Reveals Top Sales Challenge for 2014
    'If you were able to attend SiriusDecisions’ Summit, the Woodstock for marketing and sales enablement held this year in out hometown of Orlando, you were treated to significant research results as to the biggest challenges Sales faces over the next year. a&d=763946139.
  • MARKETRI  |  THURSDAY, NOVEMBER 8, 2012
    [Marketing] Tips for Choosing a CRM System that Will Please the Entire Firm
    As a B2B marketing consultant, I know that a well-maintained client and prospect database (or lack thereof) can make or break a marketing campaign. More importantly, the right CRM system allows marketers to measure the ROI of a series of "touches" via long-term client development strategy. What are the needs?
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 25, 2012
    [Marketing] Analytic Data: Dive In for a Look at Your Website Messaging
    So as a search marketing professional I asked to see the analytics. B2B Internet Marketing B2B Marketing SEO Web DesignWould you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Does this sound familiar?
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 25, 2012
    [Marketing] Analytic Data: Dive In for a Look at Your Website Messaging
    So as a search marketing professional I asked to see the analytics. B2B Internet Marketing B2B Marketing SEO Web DesignWould you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Does this sound familiar?
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 16, 2013
    [Marketing] 4 Tips for a Mobile Optimized Facebook Experience
    Facebook Marketing Mobile advertising Antavo Barriers to entry Email address facebook features mobile phone Timeline 'Last month Facebook reported that 78% of its users log in from mobile within the US. It’s a huge number. Based on their recently they released updates they expect even more mobile usage.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 20, 2013
    [Marketing] Ghost Writers Needed: For Business Blogs Everywhere
    business blog is the best marketing tool on the planet, if you use it right. About Blogs Coaching/Personal Development Content Marketing Writing Great Blog Content blog content blog writing business blogging business blogs content marketing with blogs Writing for the Web 'Many professional business blogs need ghost writers.
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [Marketing] Top 5 Inbound Marketing Articles to Start the Week: Content Sources
    Our top inbound marketing article from this past week focuses on the concept of content sources -- places where you can get ideas to help you write quality blog posts -- as well as different types of sources and how to use them strategically and continuously to create remarkable content. Free Download: 2010 Facebook Marketing Guide.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 4, 2011
    [Marketing] May The Force Be With You: 4 Takeaways From Cloudforce 2011
    Salesforce Keynotes are quickly becoming legendary for their marketing polish. Marketing Efficiency AppExchange Chatter Cloud 2 cloudforce cloudforce 2011 Facebook Force.com google Radian6 sales and marketing alignment Salesforce salesforce.com service cloud 3 Twitterby Andrew Sinclair | Tweet this. VMforce. Heroku. Share email.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 12, 2012
    [Marketing] Are You Using Podcasts to Get to the Professional Tradesmen?
    Marketing Tips Podcasts podcasts podcasts to reach the professional tradesmen ways to use podcastsPodcasts are a very popular medium today and rightfully so. Podcasts can add another dimension to your audience as they can hear the voice behind the words. There are several ways that you can use podcasts to get to the professional trademen.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 26, 2014
    [Marketing] Use Google Automation Tools to Make Your PPC Ads More Efficient
    Want more marketing tips and tactics? © 2014, VR Marketing Blog. The post Use Google Automation Tools to Make Your PPC Ads More Efficient appeared first on VR Marketing Blog. 'Ever wish you could schedule your pay per click (PPC) ads early in the morning for a new promotion? Worried about maintaining the top position?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 7, 2011
    [Marketing] Overview of Find New Customers
    Business relationships Buyer Personas Buying Process Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Leadership Lessons Management best practices Remarkable content sales challenges Sales-Marketing Alignment Simple lead generation Social Media tough selling situation Tough times Trust voicemail strategies
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2009
    [Marketing] Do you have what it takes to kick social media ass?
    An engineer by training, he does not come by marketing instinct naturally and asked me to help.  Enormous, global market potential (needs a lot of awareness). Tags: Marketing Solutions business relationships business strategy marketing strategy social media sociology twitter This photo … it’s not him. A lot.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Marketing] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    'New solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue. The new Connected Marketing Data Hub offers an integrated suite with continuous data quality management and predictive marketing capabilities. It was clear what we needed to do to help, and the results are huge.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 21, 2014
    [Marketing] 2 Writing Tips for Expert Ebooks from TED Talks
    About Expert Ebooks Books Content Marketing E-Books On Writing Better expert ebooks 'I’m a big fan of the 20-minute video talks from experts on TED.com. Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information. Self-interest.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 10, 2012
    [Marketing] What Do Rick Santorum and Lady Gaga Have to Do with Headlines?
    When it comes to your B2B online marketing, make no mistake. Looking at a list of  popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples.
  • MI6 MARKETING AGENCY  |  SATURDAY, AUGUST 27, 2011
    [Marketing] Help…Linkedin Events Needs Fixing
    However, there are now three issues that I feel need attention by Linkedin that marketers should be aware of. also want the good folks at Linkedin to be aware of these issues from a marketer and end user perspective. Linkedin for B2B Marketing. Blog Featured Community Development Event Marketing LinkedinRelated Posts.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 27, 2010
    [Marketing] Critical Tactics to Consider When Sending Out E-mails
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Critical Tactics to Consider When Sending Out E-mails E-mails are still a good “go to&# strategy whether you’re a B-to-B or B-to-C marketer. Thanks!
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 11, 2010
    [Marketing] 60 Seconds with the Fearless Competitor – Episode 5
    In Episode 5 of this quick hitting video series, the Fearless Competitor shares 6 tips for B2B marketing success today. Tags: CEO Action Items Fearless Competitor Leadership Lessons Management best practices Marketing Automation lead generation Companies today need a Chief Content Officer. Just go to [link] and enter hashtag #b2bchat.
  • INBLURBS  |  FRIDAY, DECEMBER 17, 2010
    [Marketing] Tips to get more Customers with custom landing pages
    Marketing Take away tip: Getting more customers is important so that you can get better profits and grow your business fast. For more on custom landing pages, visit the links given below: How to get more sales with affiliate marketing landing pages. Landing pages are very important for generating new leads for business online.
  • WONDERING OUT LOUD  |  MONDAY, MAY 10, 2010
    [Marketing] Social Media: It’s easy to spell, but…
    Social networking is in their DNA and anyone who is looking to enter the job market – entry level or as in intern – needs to have, at the very least, a LinkedIn profile that is full and complete, including recommendations. It’s the season of interns and entry-level hopefuls. So far the results are less than impressive.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Marketing] Marketo’s Lead Nurturing in Less Than 5 Minutes
    Our friends at Marketing Cloud recently posted a Brainshark about Marketo. how the sales funnel has changed over time, why marketing now needs to own a larger share of the funnel, why sales and marketing alignment is crucial to lead management and revenue performance, and. by Jon Miller. Topics include: . Enjoy!
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 20, 2012
    [Marketing] The 5 Steps of Developing a Social Business
    Additionally, the marketing is mainly done through the traditional marketing methods of newspapers, magazines and television commercials. Although social business is a relatively new aspect in business, it is steadily and successfully being employed across different types of businesses. Traditional Stage. Experimental Stage.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 20, 2012
    [Marketing] The 5 Steps of Developing a Social Business
    Additionally, the marketing is mainly done through the traditional marketing methods of newspapers, magazines and television commercials. Although social business is a relatively new aspect in business, it is steadily and successfully being employed across different types of businesses. Traditional Stage. Experimental Stage.
  • NNC SERVICES  |  THURSDAY, MAY 9, 2013
    [Marketing] Do your cold-calling efforts pay off?
    B2B Marketing Behind the Scenes blog business cold-calling Marketing Strategy script Target 'If you want good business, you need to go after it. While in the perfect world, your phone would be ringing off the hook all day with clients offering you business, the reality is that if you want to be successful you need to take initiative.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] Professional and Personal Social Media Identities, Should They be Separate?
    It all becomes a blur after a while, especially since my business involves marketing myself as an approachable person and a healthy role model. B2B Marketing B2B Social Media Branding Facebook Media VideoShould professional and personal identities be kept separate on social media sites? Any tips to add?
  • BUYEROLOGY  |  WEDNESDAY, MAY 5, 2010
    [Marketing] The Pull of the Digital and Social Media Storm
    The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.    This annual report serves as a reliable bellwether of trends as indicated by approximately 600 senior marketers surveyed from a cross-section of industries.  Image by HubSpot via Flickr.
  • CONTENT MARKETING TODAY  |  MONDAY, MARCH 5, 2012
    [Marketing] The Rules of Engagement: 9 Principles of Smart Content Marketing | Original9 Media
    You’ve heard the same terms we have in recent years: Content marketing, branded content, custom publishing, or – the least favorite one I heard recently – corporate content creation. As ill-defined as content marketing might be at this nascent stage, defining success in this new discipline is no simple task either. Via original9.com.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 2, 2011
    [Marketing] Bowling for Paradigms with Wikibrands
    His introduction promises to replace the Four P’s and traditional brand marketing with a new paradigm for the digital age. It just can’t decide whether it’s a review of the current branding canon, a how-to book for digital marketing or someone’s graduate thesis. For B2B marketers there is, for a nice change, lots of good stuff here.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketing] How to Understand Students’ Online Activity in 20 Minutes
    'It’s no surprise that if higher education marketers had a better understanding of their prospective and current students, they’d be able to prepare better recruitment and retention strategies. Education Industry Google Analytics dashboards education marketing higher education marketing statistics How is this possible?
  • LEADERSHIP  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] 4 Key Steps to Socialize Data in the REAL B2B World
    'My piece last week generated some valuable feedback about Big Data and how it is, for many B2B marketers, a scary beast. Your website analytics, email marketing, webinar participation, offline marketing events, sales meetings, phone conferences, are all valuable sources of insights about customer behaviour. and more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 1, 2010
    [Marketing] On Twitter, even casual interactions can deliver business benefits
    Tags: blogging business relationships careers twitter Internet marketing personal brand
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Marketing] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? Adria Saracino points readers to a video produced by Facebook that provides business owners and marketers with tips on how to optimize their Facebook pages for search engines. aging demographic may be cause for concern. Facebook Changes.
  • EARNEST ABOUT B2B  |  THURSDAY, NOVEMBER 3, 2011
    [Marketing] This is the week that was: Taking a look into the future
    Many may say that the old marketing channels are dead – and happily chuck email into that mix. Email marketing, especially in the B2B space, continues to prove popular and useful channel for campaign planners in businesses. Twitter, Facebook and LinkedIn hog the screen time of any marketer in today’s world. Well worth a look.
  • CONTENT MARKETING TODAY  |  SATURDAY, JANUARY 21, 2012
    [Marketing] Moving From Content Marketing to Social Commerce – 1to1 Media
    Great content can drive customer engagement, but it also can drive transactions. Is your content optimized for both? Via www.1to1media.com.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 22, 2013
    [Marketing] Are Free Giveaways a Worthwhile Business Strategy?
    ” A lot has changed in the marketing world since the inception of event giveaways, so what should we be changing about our event promotion strategy? Let’s first take a look at why giveaways hold such a warm place in marketers hearts: Low Cost Advertisement. Collecting Leads. Getting Return Customers. Low Cost Advertisement.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 15, 2011
    [Marketing] How to Manage Successful Webinars – Part 2
    How to Manage Successful Webinars – Part 2 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing checklist event management live events webcasts webinarsby Andrew Spoeth Last week I kicked off a three-part series titled: How to Manage Successful Webinar – A Checklist. 00 a.m.: 10 a.m.:
  • INBLURBS  |  MONDAY, OCTOBER 25, 2010
    [Marketing] Why to have a great Business Blog design for your Corporate Blog
    One of the most important things you should consider while designing your blog is your target market. Do you know the marketing effectiveness of your website? Why to have a great Business Blog design for your Corporate Blog. Corporate blog is essential for your website if you want to get fast online exposure. Get Found Online (184).
  • B2B LEAD BLOG   |  FRIDAY, MARCH 11, 2011
    [Marketing] On fear of writing, sharing your value and why you need to pay attention – yeah, I’m talking to you!
    Tweet Chances are if it hasn’t happened already, some marketing type is going to ask you to develop a whitepaper, a blog, an article – something that will reveal your professional perspective. You can blame that on content marketing. Essentially, content marketing focuses on sharing information prospects and customers care about.
  • FATHOM  |  TUESDAY, DECEMBER 4, 2012
    [Marketing] Health-Related Boomer Web Usage
    For any ignorant marketers out there (healthcare or otherwise), let me destroy this common misconception … at … Continue reading → The post Health-Related Boomer Web Usage appeared first on Fathom. Healthcare Industry Mobile Social Media boomers Google healthcare marketing Nielsen Online Pew Sterling
  • INBLURBS  |  MONDAY, JANUARY 17, 2011
    [Marketing] What’s your Social Media ROI?
    Is social media part of your marketing plan now? More great data which show the ROI of social media is emerging daily and these data will encourage further companies to get started with social media as an important additional marketing channel to attract further customers to their businesses. How about your business? It's simple.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] B2B Case Study: Supply Chain Firm Drives Traffic with Online Community
    Kirsten Watson , Director, Corporate Marketing of Kinaxis presented a case study of their online community at the Marketing Profs B2B Forum. Research: Organic Search Traffic Drives More Qualified B2B Leads The folks over at Marketing Sherpa have released some. Goals. Double web traffic. Double conversions (leads). Strategy.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2011
    [Marketing] Grabbing and Owning a Seat at the Revenue Table
    by Phil Fernandez There has been a lot of discussion in recent years about the desire of marketing professionals to have a “seat” at the senior management table – where the most important decisions are made regarding the company’s strategic direction, operations, and financial activities. It Takes Speed, Quickness, and Finesse. Events!
  • MARKETING ACTION  |  TUESDAY, JUNE 4, 2013
    [Marketing] The 7 Steps of Lead Scoring
    Examples include website visits, responses to email offers, marketing content downloads, and a willingness to complete online registration forms. Create a lead scoring team that includes both sales and marketing stakeholders. The marketing team, in turn, can work this real-world feedback into a lead scoring model. Behavioral.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 15, 2011
    [Marketing] This is the week that was in b2b: we love a bit of controversy
    But cut to the chase you say, what’s been going on in the world of b2b marketing? Unsurprising, the iPad is now leaps and bounds ahead in the tablet market – with some claiming it’s heading for a near monopoly position. And if you think those who were slow to market would be gathering some momentum by now – you’d be sorely wrong.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 16, 2010
    [Marketing] Forget Global! Think Local and Act Local
    That Wichita local can't use their service because of geography (unless of course they happen to be in my town on a trip which is a local Internet marketing idea I discuss briefly over at my blog as well), so what value is the Internet at this point? They can entice the local market to come visit them and try them out. by Frank Reed.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Marketing] Optimizing Landing Pages – Why Testing Is Critical
    by Carol Fox An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. No marketer can ensure optimal performance from a landing page without proper testing. Testing provides proof marketers need to predict how a landing page will perform and what impact that imposes on lead generation.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2011
    [Marketing] How To Know If Your Lead Scoring System Is Broken
    The more streamlined the revenue cycle, the more your B2B marketing dollars and sales efforts will generate returns. Sales and marketing are butting heads. To avoid this, you’ve got to establish a collaborative effort between sales and marketing to erase ambiguities. It Highly scored leads aren’t converting.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, FEBRUARY 25, 2011
    [Marketing] Eqentia content curation gives control to information consumer.
    My newsletters subscriptions at a couple of these sites deliver links prioritized by social attention, which helps me stay current on the buzz (which may or may not be what is most important).    Eqentia is definitely an option marketers should explore for most of the marketing uses of content curation.  No trackbacks yet.
  • MODERN B2B MARKETING  |  SUNDAY, JULY 18, 2010
    [Marketing] Social Media with Amy Hawthorne: A Thought Leader Interview
    Our most recent B2B Marketing Thought Leader Interview was with Amy Hawthorne, Director of Marketing at Workstreamer , a company working to transform the way business professionals participate in and benefit from the new information and social economy. How did you get started with B2B Marketing and what do you like best about it?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2011
    [Marketing] What’s in the FUNNEL? – eConsultancy’s London Trade Show
    FUNNEL is organized around the four disciplines of revenue marketing: attract, engage, nurture and convert. Five hundred plus marketers streamed in and out of the presentations featuring practitioner sessions and short vendor chalk-talks covering the entire revenue funnel. B2B Marketing b2b marketing trade showEngage.
  • MARKETRI  |  TUESDAY, MAY 14, 2013
    [Marketing] Why All Your Firm's Executives Need to be Media Trained
    These messages should tie in to your overall corporate communications and marketing strategy. Media Interviews public relations Marketing (General 'Have you ever seen someone lose their cool during a television interview – (Joe Biden, maybe?) Think of media training as an extensive preparation for any interview situation.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 28, 2011
    [Marketing] Three Questions for Measuring Social, Not Media
    For B2B marketers, this might be an industry analyst, a named prospect or someone with a specific job function. In B2C marketing, this can be driven by circumstance, such as someone looking for a new vehicle. am a digital and B2B marketer with a background in online media and analytics. You Manage What You Measure.
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 10, 2010
    [Marketing] Does a Content Production Strategy Have a Place in Manufacturing?
    It’s probably pretty safe to say that the manufacturing sector has generally been a “follower&# in its adoption of online marketing practices.  Tags: content production B2B marketing Business Globalspec economic outlook 2010 Internet marketing Manufacturing Search SEO Is manufacturing a content-hopeless space?
  • HUBSPOT  |  THURSDAY, JANUARY 6, 2011
    [Marketing] How to Market Smarter, Faster, and Cheaper with David Siteman Garland [Inbound Now #2]
    David is a marketer and hustling entrepreneur that runs his own business and show over on RISE and has managed to grow his audience from 0 to over 100,000 raving fans in just under two years. Where to start when diving into inbound marketing. The barriers to successful marketing are crumbling. Just want to listen? Click here.
  • HUBSPOT  |  MONDAY, JUNE 28, 2010
    [Marketing] Top 5 Inbound Marketing Articles to Start the Week: All About Social Media
    There have been a bunch of great blog posts about social media throughout the past week, so instead of aggregating articles under the entire umbrella of inbound marketing, I decided to focus solely on social media. Marketing Takeaway: Monitor your brand in social media to learn where conversations about you are happening online.
  • ENGAGE  |  MONDAY, MARCH 10, 2014
    [Marketing] The Next Frontier of Marketing
    As a marketer, you know that to stand out you have to create original, valuable content. 'Forget that the average person sees over 5,000 ads in any given day. Just think about how much content we see. It’s staggering. That’s solid, but it’s now the equivalent of “anteing-up.” What you should be thinking is: What’s the next frontier?
  • ENGAGE  |  THURSDAY, MAY 24, 2012
    [Marketing] 5 Things Your College English Prof Never Told You About Media
    Content Creation College english Content (media) Content Marketing Content Strategy Insight New media Web Design Writers Resources Writing Writing for the webIf anyone ever tells you stringing beautiful sentences together is easy, he’s a big, fat liar—and probably a lout and a poser. So don’t listen to him. Some get traffic. Most don’t.
  • THE POINT  |  THURSDAY, FEBRUARY 24, 2011
    [Marketing] Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.
    In an era of marketing automation and automated lead management, you don’t have to rely solely on phone calls to follow up on leads. B2B Marketing inside sales Lead Management Lead Nurturing Marketing Automation Sales 2.0 One question: are they mad? Leads360 base their conclusions on studying more than 20 million leads.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] Your Business Will Not Grow Because Buyers No Longer Trust You
    Have you ever wondered why customers don’t trust or respect sellers and marketers in the same way they do a plastic surgeon, lawyer or therapist ? What’s Causing The Trust Gap Here are some statistics from the guide: “ 14 Secrets of Sales and Marketing Integration that Maximise Business Development ”. It’s just not fair!
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] Your Business Will Not Grow Because Buyers No Longer Trust You
    Have you ever wondered why customers don’t trust or respect sellers and marketers in the same way they do a plastic surgeon, lawyer or therapist ? What’s Causing The Trust Gap Here are some statistics from the guide: “ 14 Secrets of Sales and Marketing Integration that Maximise Business Development ”. It’s just not fair!
  • MODERN B2B MARKETING  |  THURSDAY, JULY 30, 2009
    [Marketing] Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success
    The next interview in the B2B Marketing Thought Leader interview series is with David Taber.  David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. The knee-jerk reaction is to measure marketing based on lead flow.
  • MARKETRI  |  MONDAY, MARCH 14, 2011
    [Marketing] Why Sales and Marketing Need to Be Close Friends in B2B.
  • WONDERING OUT LOUD  |  WEDNESDAY, DECEMBER 1, 2010
    [Marketing] Congress to turn down the volume on television commercials
    Marketing Advertising Commercial Advertisement Loudness Mitigation Act Federal Communication Commission Television advertisement Tradional Media United States CongressTime to vent. Congress is set to pass a bill that will mandate volume maximums for television commercials. says FCC spokeswoman Jen Howard. ’&#. Thanks for listening.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 21, 2014
    [Marketing] The Needy Social Media User and How To Approach Them
    It’s not just about marketing all the time, it’s about attention and the need or want to be a part of something bigger than … Continue Reading. 'How many needs can you satisfy yourself; without the support and help of others? Social media proves that people need to be needed, to be loved, to be paid attention to.
  • HUBSPOT  |  MONDAY, AUGUST 16, 2010
    [Marketing] Top 5 Inbound Marketing Articles to Start the Week: Online Brand Management
    Our top inbound marketing article of the past week points out that social media engagement isn't exactly as easy as it seems. Marketing Takeaway: Adapt to the maturing nature of social media by taking your involvement to the next level. Marketing Takeaway: Learn by example. Author: Jay Ehret of The Marketing Spot.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MAY 24, 2009
    [Marketing] Do Psychographics work in B2B Marketing & Sales?
    skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI?
  • HUBSPOT  |  FRIDAY, DECEMBER 31, 2010
    [Marketing] A Global Marketing Tradition: New Year's Eve Ball Stats
    Free Download: Facebook Marketing Case Studies. Find real-life examples of how to integrate Facebook into your inbound marketing program. global tradition, where did the idea start and how has it continued? The tradition of dropping a ball started in England with the Royal Observatory in Greenwich. Too flashy for you?
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 13, 2013
    [Marketing] After the Email Send: 4 Ways to Reel in Sales
    They say the first sign of insanity is trying the same thing over and over, and expecting a different result… Well, this is also true of email marketing! © 2013, VR Marketing Blog. The post After the Email Send: 4 Ways to Reel in Sales appeared first on VR Marketing Blog. But wait, what happens next? All rights reserved.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 9, 2014
    [Marketing] E-Newsletter Review: Is There Something Wrong?
    You may be doing all the right  content marketing  things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. 'How’s your e-newsletter ? and still not get good results (get found, get known, and get clients!). She asked what she was doing wrong.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, SEPTEMBER 12, 2010
    [Marketing] Arsenic, Horseshoes and Not Being Creepy
    About two months after the marketers behind this stuff pack up their Lord-of-the-Flies campaign manual and head out of town (and they should be deeply ashamed of themselves, but that’s another post), you will wonder where your Modern Tea Cozy magazine is. Sorry,” says the embarrassed rep, “marketing just gives us these lists.”.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 20, 2011
    [Marketing] K’s Top Five for the Week – February 20
    Tweet This week has been another busy one in the world of marketing. There’s also advice on how to know when your marketing needs a makeover and how build a great sales-win story. How Do You Qualify Leads Generated by B2B Marketing Online via @b2cmktginsider. Blogging can be a great addition to the marketing mix. Enjoy!
  • HUBSPOT  |  SATURDAY, SEPTEMBER 18, 2010
    [Marketing] Every Marketer Should Spend the Week of Oct 3 in Boston
    At HubSpot, we feel fortunate to be working in an area that houses the top marketing minds and leaders in the world. October 4-8 will bring marketers from all over the United States and beyond to Boston for FutureM , a week-long series of events that will discuss and educate attendees about the future of marketing. at 12 p.m.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 7, 2011
    [Marketing] Social Media Online Courses – Where are They?
    Businesses everywhere need social media expertise, but if social marketing is not being taught in our universities, who’s picking up the slack? Students will also examine the general strategic uses of social for advertising, marketing, public relations, journalism, and civic and political participation. Viral Marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Marketing] Adam Metz Answers Your Questions: Reaching the Social Customer
    Q: Facebook I believe is great for B2C marketing. What is your opinion on that, I feel LinkedIn is more appropriate for B2B marketing. You could also try the same marketing campaign on both networks, and simply A/B the test results. Content Marketing Modern B2B Marketing Social Media Thought Leader Interviews Tips Uncategorize
  • B2B LEAD BLOG  |  THURSDAY, MARCH 17, 2011
    [Marketing] Revenue Marketer Radio – Hear ReachForce’s Evan Whitenight Live with Pedowitz’s Debbie Qaqish
    Still curious about what makes a "revenue marketer"? Wondering how to ensure your marketing team is driving real results? Debbie Qaqish, Chief Revenue Marketing Officer for The Pedowitz Group (@revenuemarketer), hosts a terrific radio show every Thursday featuring tips and tricks from top revenue marketers.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 6, 2012
    [Marketing] WARNING: 8 Clues Your Nonprofit’s Social Media Implementation and Measurement Strategy is Bogus
    What makes social media truly exciting is how perfectly it meets the need for an inbound marketing tool. recent study revealed that 450+ marketers across a wide variety of industries and levels of social marketing experience identified the struggle to address the question of ROI in social marketing as their number one challenge.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 28, 2014
    [Marketing] How Business Blogs Can Use reddit for Creative Content Strategy
    Related Stories Evolving From #SoLoMo to Customer Experience Marketing What to Pin on Pinterest? Reddit Blog Blogging blogs Business channels content discussions find marketing media month sourcing start story the top time tips tools video We can achieve business goals with blogging!”
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketing] Social Media Starter Kit for Real Estate Professionals
    Gone are the days of relying solely on traditional marketing methods such as yellow page ads and direct mail campaigns. Source: NAR ) This development underscores the importance of an online presence for real estate professionals that includes a strategic social media marketing plan. Market your business and self effectively.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Blogger’s Block Strikes Blog Squad…Blogger Bites Back
    You give your all to your clients, then when it comes time to do your own content marketing you’re as dry as toast without butter. Grrrrr… I’m going nuts. This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. Some days longer. Am I stuck?
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 27, 2011
    [Marketing] Buying software is easy. Fixing lead generation is hard.
    SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. Want to hear what it’s really like to buy marketing automation? Deploy everything in your new marketing automation software.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Integrating Social Media and Search
    My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI  written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. The Analyze keywords. Monitor and repeat. 
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 9, 2012
    [Marketing] Learn to Grow Your Business with Social Media at tomorrow’s BMA-NJ Social Media Symposium
    Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign. The Keynote presentation at lunch will be delivered by Jeff Ogden of Find New Customers , a social media expert, b2b marketing guru and professional writer, speaker and TV host. Director of Marketing.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 21, 2013
    [Marketing] 3 Simple Mistakes You Might Be Making with Your Homepage
    © 2013, VR Marketing Blog. The post 3 Simple Mistakes You Might Be Making with Your Homepage appeared first on VR Marketing Blog. 'So you’ve got a website and things are humming along quite nicely. But did you know you might be making some simple homepage mistakes that could be costing you big time? What Data? Where Am I? Donate.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Marketing] What Does ‘Big Data’ Really Mean to Revenue Performance?
    And why is it important to all of us involved with deploying marketing automation and Revenue Performance Management (RPM) to drive profitable, sustainable growth? What really has pushed big data into the business spotlight is the growing accessibility of powerful data analytics that enable marketing and sales departments (i.e.,
  • HUBSPOT  |  THURSDAY, JULY 14, 2011
    [Marketing] How to Rev Your Referral Engine With John Jantsch of Duct Tape Marketing [@InboundNow #29]
    John Jantsch joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! John is creator of the Duct Tape Marketing audio podcast , which was named a "must-listen" by Fast Company. John also owns his own marketing agency and has done so for the past 25 years. Podcasting.
  • ANNUITAS  |  TUESDAY, AUGUST 13, 2013
    [Marketing] B2B Sending Volumes & Deliverability Impact Rules
    'According to a recent post from Marketing Charts, one out of seven US Opt-In emails did not make it to the inbox! Blog B2B Marketing Demand Generation Email best practices Email Deliverability Email sending volumes
  • INBLURBS  |  THURSDAY, JUNE 16, 2011
    [Marketing] How to use social media feedback to improve customer satisfaction and revenue
    Please also read these articles about social media marketing: Speed up your SEO with Social Media. inbound marketing social media marketing Trust Agents social media lead generation social media marketing agency social media marketing strategy Social Media ROI social media science social media strategy
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 5, 2013
    [Marketing] Your Google Places Questions Answered!
    © 2013, VR Marketing Blog. appeared first on VR Marketing Blog. Small Business Marketing Social Media google Google Places Google Places Page Google Plus Internet Search Engines NativeRank search engine optimization SEO small biz marketing Social Media Marketing webinar Webinar Series Winston Cook Your Google
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 20, 2012
    [Marketing] 3 Unique Ideas from SXSW B2B Social Media Panel
    ” The panel provided eye-opening insight and touched on some unexpected topics, making it an invaluable learning session for B2B marketers. The panelists agreed that the best place to start B2B social media marketing is where your audience is. The panel opened by covering social strategy and engagement. Expose them to it.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, DECEMBER 17, 2010
    [Marketing] ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
    website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. See How Lack of Marketing Content Can Derail Your Website Redesign Project. See The Twofold Benefit of Optimizing Marketing Content. See Marketing Automation vs. Inbound Marketing.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Marketing] If You Were to Give Your B-to-B Social Media Activities a Grade, What Would it Be?
    Social media isn’t a silver bullet, it’s not a stand-alone tactic, it’s something that should be used in conjunction with your other marketing tools. Come on now, let’s be honest here. No matter why you got into it, many B-to-B companies are getting a big F in social media and they can’t figure out why.
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