THE FORWARD OBSERVER | TUESDAY, MARCH 5, 2013
[Marketing] How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups
Artillery B2B Marketing Blog > The Forward Observer With lighter trade show attendance, B2B businesses can continue to make connections and network effectively with LinkedIn Groups. Facing uncertain economic times, the business world’s reliance on and use of trade show marketing is decreasing. Join Groups Pertinent to Your Industry.
TRADESMEN INSIGHTS | TUESDAY, DECEMBER 17, 2013
[Marketing] So How Did 2013 Turn Out?
Traditional Marketing 2013 results how did you do in 2013 what does 2014 look like As we wind down 2013 and look forward to 2014, I’d be interested in how you fared and what your crystal ball looks like for the future. Would you take a quick poll?
WINDMILL NETWORKING | WEDNESDAY, JULY 14, 2010
[Marketing] Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing
Tags: Blogging Job Search LinkedIn Personal Branding SlideShare YouTube Blog community websites for your job search strategy Jobs jobs seeker microblogging online social networking slideshare social information processing Social Media Marketing start blogging strategy ways Web 2.0
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 10, 2015
[Marketing] Are You a Strategic or Tactical Thinker?
It takes both to ensure a comprehensive marketing program. Marketing Tools Social Marketing Traditional Marketing jason falls John Sonnhalter social media explorer what''s more important strategy or tactics Strategic or Tactical, which is more important? Strategic thinking is another matter. What do we stand for?
HUBSPOT | MONDAY, OCTOBER 15, 2012
[Marketing] The Reports You Need to Keep Sales & Marketing Accountable
By now, most marketers understand the importance of mending the traditional rift between sales and marketing. In fact, organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth in 2010 , according to a study by the Aberdeen Group. The Marketing Dashboard. Dashboards.
THE FORWARD OBSERVER | WEDNESDAY, AUGUST 14, 2013
[Marketing] How Landing Pages Are Like Having Your Own NSA For B2B Marketing
Artillery B2B Marketing Blog > The Forward Observer. Website landing pages can provide B2B marketers 24/7 information gathering to help increase leads, shorten the sales cycle and close more sales. That’s why landing pages play such a vital role in B2B marketing. The CIA , in contrast, deals with human intelligence).
EARNEST ABOUT B2B | THURSDAY, APRIL 29, 2010
[Marketing] Campaign watch: Oracle. Ironman. Machine. Embarassment.
Tags: B2B B2B campaigns B2B marketing B2B campaign
HUBSPOT | WEDNESDAY, OCTOBER 1, 2014
[Marketing] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
The whole "Say ''Yes'' to Drugs" bit isn''t me advocating for drug use: I''m just making a tongue-in-cheek reference about pharmaceutical marketing messages. And, as you''re about to discover, these companies have used a variety of marketing tactics over the years in order to get consumers to say "yes.". But don''t worry! Reminder Ads.
VIRALLY BLOG | THURSDAY, AUGUST 28, 2014
[Marketing] Why marketing is more important than sales
firmly believe that marketing companies and agencies have an amazing opportunity to be had in the near future and this is because marketing is more important than sales. This also means that if your content and marketing as a whole is poor you will be losing potential sales you never even knew about. On twitter or facebook?
FATHOM | WEDNESDAY, APRIL 30, 2014
[Marketing] Review: An Admin’s Take on Salesforce.com Spring ’14
Marketing people, want to check out something cool? Sales & Marketing Alignment Sales Operations CRM Salesforce.com The word on the street is ‘salesforce1!’ What I like about this release is that Salesforce is recognizing that connectivity for the sake of connectivity is not enough.
HUBSPOT | MONDAY, JANUARY 26, 2015
[Marketing] 6 Basic Reports Every Marketer Should Know How to Run
To help you wade through the haze of reports at your disposal, here are the key, basic reports that marketers should think about running. That could be the number of pageviews your website is getting, the number of leads you are generating per month, or possibly how your various marketing channels are doing. The world is your oyster.
THE FORWARD OBSERVER | MONDAY, JULY 1, 2013
[Marketing] Seven Things You Need To Know For Kick-Ass B2B Email Marketing
Artillery B2B Marketing Blog > The Forward Observer With the right understanding of email marketing, you can cost-effectively nurture prospects, deepen relationships with prospects and close more sales. Social media marketing maven Jay Baer likes to compare email marketing and social media to Madonna and Lady Gaga.
SAZBEAN | TUESDAY, JULY 5, 2011
[Marketing] Making Sense of Social Content Marketing
Creating a successful content strategy is very important to marketing campaigns in the mobile and social spaces and Mike Lewis, VP of Marketing & Sales at Awareness, Inc. has some ideas to help you create one for your company. Mike Lewis's ESM Toledo Presentation. View more presentations from Jason Falls.
HUBSPOT | TUESDAY, OCTOBER 7, 2014
[Marketing] Why We Need to Tell the Truth About Marketing
We find ourselves at a time where everyone can put on a thought leadership hat and step up on their social soapbox of choice and tout the virtues of content marketing. Well done marketing has always been a mix of detailed strategy, long-term vision, flawless execution, and a bit of luck thrown in for good measure. And CMOs are worried.
B2B MARKETING SAVVY | THURSDAY, JULY 2, 2009
[Marketing] Creative Briefs: Who Needs ‘Em?
Otherwise called: “communications briefs”, “marketing briefs”, “innovation briefs”, “design briefs” or something akin. Or at least it’s my experience that the brief functions best when owned by the Agency (in-house or external), not the marketing client. Welcome! Creative briefs – ah the bane of Agencies and Clients, alike.
B2B LEAD GENERATION BLOG | FRIDAY, DECEMBER 17, 2010
[Marketing] Marketers Deserve Attention Too
Have you had some great marketing successes this year? It shares the best thoughts, ideas, anecdotes and takeaways from marketers in 2010. Great marketers are always working so diligently to put everything and everyone else in the spotlight. Then you’ll want to let my colleagues at MarketingSherpa know.
B2B MARKETING ONLINE | FRIDAY, MAY 21, 2010
[Marketing] Want ROI from social and mobile media? Don't just show up (participation). step it up (innovation).
Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. But where I diverge from the pack is in what, precisely, I'm advocating of companies: My message isn't limited to participation in today's media, but one far more focused on innovation from today's B2B marketers. Check! Check!
MARKETRI | FRIDAY, APRIL 6, 2012
[Marketing] 4 Key Components for Hosting a Branded Charity Event
Also, from a marketing standpoint, you have a chance to reach a broader audience. 2. Organizations should also be prepared to cover the cost of organizing and marketing the event which could run between $5,000 to $15,000. Branded Charity Event Marketing (General Determine Your Cause. Set Goals and Fundraise. Make it Fun.
HUBSPOT | WEDNESDAY, FEBRUARY 11, 2015
[Marketing] 5 Tired Web Design Trends Marketers Should Retire
As a marketing company, you want to direct your viewer’s attention to how you can solve their pain points. Pop ups that offer you the option to subscribe to a blog, or engage in another action on your website, aren’t a bad practice, so long as they don’t hijack the user experience and subvert marketing efforts. What Google says goes.
FATHOM | MONDAY, NOVEMBER 4, 2013
[Marketing] Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment
We use many sales and marketing tools to increase the productivity of our team. We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams. Stages Driven by Commitment.
WONDERING OUT LOUD | TUESDAY, JUNE 28, 2011
[Marketing] Timing is everything for this marketer
Just a few short weeks ago, I joined OptiMine Software as the first director of marketing. As their first member of the marketing department I walked into what is, for all intents and purposes, a blank slate. OptiMine is a true start up and the marketing plan I presented to senior management today is the first in our short history.
SALES PROSPECTING PERSPECTIVES | FRIDAY, OCTOBER 26, 2012
[Marketing] Best Practice For Maximizing Marketing Qualified Leads From Your Inbound Marketing Campaigns
Recently I had the opportunity to attend the Inbound Marketing Summit 2012 held in Boston and put on by the great people at The Pulse Network. If you were unable to attend, you missed out on some great sessions providing ideas on how to optimize your Inbound Marketing strategies.
SALES LEAD DYNAMICS | FRIDAY, JULY 16, 2010
[Marketing] New Member of B2B Marketing Zone
I am pleased to announce that the Sales Lead Dynamics Blog is now part of the B2B Marketing Zone. My site now proudly carries the” B2B Marketing Official Rockstar Blogger” badge. I’ve wanted to be a rock star since I was a kid. Most users of B2B Marketing Zone are not regular subscribers to these blogs and other content sources
HUBSPOT | FRIDAY, SEPTEMBER 23, 2011
[Marketing] Event Marketing From A to Z [Infographic]
Event marketing can be tough. So here is your cheat sheet: an Event Marketing From A to Z infographic we designed in collaboration with Constant Contact. What are some common challenges you face in event marketing ? As there are quite a lot of moving parts involved, we wanted to help you get everything right. Don't miss a thing!
B2B MARKETING ONLINE | THURSDAY, JULY 22, 2010
[Marketing] Just because you've gone global doesn't mean you've got a global strategy
The current marketing hegemony is that success lies, indeed the whole rationale for global brands and their agencies lies in finding a single consistent strategy, which will inevitably lead to success and savings, milk and honey. I’m not talking about what the ads look like or even the style of social media campaign. Why does this happen?
WONDERING OUT LOUD | SATURDAY, JULY 2, 2011
[Marketing] Is Google+ a consolidation of power
Individually, each has varying degrees of market penetration, but taken in total the three have a very good chance of creating the Web-dominating force Google has long sought. Marketing Social Media Adwords Alex Salkever Facebook Google Mark Zuckerberg SearchWhat’s more, the machine will be self-feeding.
WEBMARKETCENTRAL | WEDNESDAY, JUNE 18, 2008
[Marketing] What Works Now in B2B Lead Generation, Part 1
The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded). B2B Marketing Has Changed Dramatically The report authors spend considerable ink on the changes that B2B marketing has undergone since 2000.
FIFTH GEAR ANALYTICS | WEDNESDAY, MAY 11, 2011
[Marketing] IT and Marketing: Are They Working Together? (Part 1 of 6)
Welcome to the first installation of a 6-part series on exploring the importance of unity between IT and Marketing. Our inspiration for this discussion was the recent article published in the April 2011 print edition of Information Week, "IT Meets Marketing.
VIDYARD | THURSDAY, SEPTEMBER 12, 2013
[Marketing] The @Vidyard Video Marketing Blog
The Vidyard Video Marketing Blog. -->. Eager to show you more about how to enhance your video marketing content, I’m back to deliver episode four in the Video Production 101 series!… Joe Gelata: Opportunities for marketers using marketing automation and video. Content Marketing. Marketing Metrics.
DELICIOUS B2BMARKETING | FRIDAY, NOVEMBER 16, 2012
[Marketing] 10 Things That Can Destroy an Email Marketing Program
); //. Marketing News & Expert Advice. Marketing. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Marketing Ad Agency.
SMASHMOUTH MARKETING | SUNDAY, DECEMBER 7, 2008
[Marketing] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
Tags: reviews demand tech marketing meetings appointments sales2.0
VOLACCI | MONDAY, OCTOBER 7, 2013
[Marketing] Mobile Marketing, Simplified: The Drupal 8 Mobile Initiative
An average person’s mobile device is never more than an arm’s length away giving marketers the ability to reach target customers anyplace, at anytime. Drupal 8 means faster access to customers, as well as a decreased chance of drop offs due to site speed frustration-- two things that make marketers’ jobs infinitely easier.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 8, 2011
[Marketing] B2B Marketing 2011 Year In Review
Hey B2B marketers! Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. What Was The Biggest B2B Marketing Surprise? What did you learn in 2011?
VOICE-BASED MARKETING | FRIDAY, OCTOBER 31, 2014
[Marketing] Top 6 Marketing Measurement Technologies
As a marketer, proving the impact of your campaigns through conversions and ROI is how you demonstrate your value to the company. It has always been important to measure the results of your marketing efforts, and professional marketers now rely more heavily on the technology that supplies this statistical evidence. General
WINDMILL NETWORKING | FRIDAY, DECEMBER 3, 2010
[Marketing] Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile
LinkedIn analytics analyzing application available blog hosting services data Facebook for your Google Google Analytics google search online social networking profile profile view profiles search engines social information processing Social Media Marketing Social network stats Twitter Uniform Resource Locator view Web 2.0
LOOPFUSE | WEDNESDAY, NOVEMBER 3, 2010
[Marketing] Unto Death Do Us Part (Go, No-Go)
Seriously though, opening a new market requires considerable time and energy and if you aren’t committed to getting yourself across the Dip , as Seth Godin defines, then your first steps are better laid in another direction. Tags: Customer Acquisition Marketing Thought Leadership Seth Godin the Dip The launch should never be a given.
HUBSPOT | THURSDAY, JULY 25, 2013
[Marketing] SlideShare Introduces Support for Infographics, a Big Win for Marketers
With clickable links, it would be so much easier for marketers to create interactive infographics -- without a drop of help from the IT department. Visual content is hot -- and infographics have long been the sexy approach to visual marketing and storytelling. Pretty sweet deal for marketers if you ask me. Why You Should Care.
HUBSPOT | FRIDAY, FEBRUARY 8, 2013
[Marketing] How Inbound Marketing Aligns With the New Purchase Loop
There are four steps in the process that have always been integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action. While this purchase funnel has served marketers well over the years, a recent study conducted by Latitude found 87% of consumers now travel a less linear, more complex pathway to final purchase.
CLIENT BRIDGE | MONDAY, FEBRUARY 21, 2011
[Marketing] Free Excel Marketing Calendar Template
Brandeo's popular, free marketing calendar template has been updated for 2011 and is available for download. The Excel template includes sections for digital advertising, social media, email, print, TV, radio, sales promos, research, and public relations. View Original Article for Download
WINDMILL NETWORKING | WEDNESDAY, SEPTEMBER 24, 2014
[Marketing] Combine Pinterest and Email Marketing to Increase Sales
Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. social media specialist, she is the Principal and Founder of J Campbell Social Marketing, a boutique digital marketing firm in Beverly, MA. Author information. Julia Campbell. Pinterest
HINGE MARKETING | TUESDAY, MAY 19, 2015
[Marketing] 5 Technology Services Blogging Blunders to Avoid
Your content creation efforts should always be tied into your larger marketing strategy. By ensuring your blog plans support your other marketing efforts, you can get the most out of your content. First, develop a plan that aligns with your marketing goals. Be patient, because content marketing isn’t a quick win.
BLOG MY CALLS | TUESDAY, AUGUST 26, 2014
[Marketing] Why Calls Are Now Mainstream for Marketers
Consider this data from our August marketing campaigns: 1.6% of our total leads in August (so far) are phone calls. Marketers will fail to source 30% to 35% of their AdWords spend if they fail to use call tracking to track revenue. Calls are now mainstream for marketers. B2B companies care about form fills, RFPs, and ecommerce.
VIEWPOINT | THURSDAY, MARCH 31, 2011
[Marketing] Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads
A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. Note the following question and responses: What Percentage of Marketing-Generated Leads do you Feel Fit your Sweet Spot? Of particular interest—and concern!—to
TOMORROW PEOPLE | THURSDAY, AUGUST 9, 2012
[Marketing] Data and Content: the Two Biggest Issues for Any Marketing Professional [INFOGRAPHIC]
If you're using content marketing as a method to generate new business leads, there's every chance your strategy needs rethinking! So much so that it is has become something of a default soundbite for online marketers everywhere. Content marketing - the right way. Data analysis is an integral part of all marketing. Focus.
I-SCOOP | THURSDAY, MAY 2, 2013
[Marketing] Where is the value of content marketing?
Content marketing Opinion Web content After the first dot-com bust, “content is king” was the rallying cry of any competent Web worker. Back then this revelation was novel online. Soon after, this mantra became a cliché. As it often goes with clichés, they start out as something true and meaningful.
B2B MARKETING ONLINE | MONDAY, DECEMBER 20, 2010
[Marketing] Catching the response that got away
But in B2B marketing you could say times have been especially tough. Email marketing to businesses has just about reached saturation point with acquisition response rates going into freefall. Seizing all the appropriate marketing channels available – and in the most relevant, timely and effective way – really is the key to success.
B2B MARKETING ONLINE | THURSDAY, MARCH 4, 2010
[Marketing] No FD, no comment
Credit crunch marketing has seen a considerable move in budget over the last 12 months from traditional advertising to lead generation. Defining a lead A marketing-defined lead may recognise a click through on an email, a download of a white paper or registration for a webinar as a lead. What can you do to bridge this gap?
SAZBEAN | MONDAY, MARCH 11, 2013
[Marketing] Managing Marketing Content Across the Customer Lifecycle
Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. News & Notes
BIZNOLOGY | FRIDAY, SEPTEMBER 2, 2011
[Marketing] Book review of Marshall Sponder’s Social Media Analytics
But setting aside my bias, this is an important book for social media marketers, and I want to explain why. Do you need to do these things in global markets? Social Media Marketing Web Metrics analytics Facebook Marshall Sponder Rate of return social mediaImage by mima_flickr via Flickr. Or how to calculate social media ROI?
SAZBEAN | SATURDAY, JULY 20, 2013
[Marketing] Top Internet marketing strategy links for the week of July 20, 2013
Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes
B2B MARKETING ONLINE | FRIDAY, NOVEMBER 19, 2010
[Marketing] Facebook messaging reaction (pt1)
What does this mean for marketers? In theory, your best friends’ messages rise to the top as well as family and lesser friends towards the bottom, and low priority messaging like online bills and marketing messages will be chucked right to the bottom. Tags: Social media Facebook marketing socialmedia That’s the kicker.
SOCIAL MEDIA B2B | TUESDAY, DECEMBER 7, 2010
[Marketing] Organize Your B2B Social Media Content By Audience
Many marketers clearly define their target audiences in marketing communication plans, but when it comes to social media, the content audience is not always defined as well as it should be. B2B marketers who are used to communicating with companies suddenly see social media as a way to connect with consumers as they never have before.
BIZNOLOGY | FRIDAY, MARCH 16, 2012
[Marketing] Siri, Advertising and Reality
Offline Marketing Advertising Apple Google IPhone iPhone 4 SiriImage via CrunchBase. In light of all the brouhaha over Google’s supposed changes to how they do search that the Wall Street Journal published yesterday it’s rather interesting that one of the new faces of search, Apple’s Siri, is in the headlines as well.
B2B MARKETING ONLINE | WEDNESDAY, MARCH 17, 2010
[Marketing] Does Winning Awards Matter?
Dead chuffed as have been nominated for Marketing Services Company of the Year in the Marketing Week Engage Awards. Tags: Agency Life Awards B2B Marketing Omobono This follows hard on the heels of the nomination in the same category for the Drum Awards and in the B2B Awards last year. Do they matter? Yes, in my opinion.
THE FORWARD OBSERVER | TUESDAY, MAY 14, 2013
[Marketing] How to Arm Your B2B Blog for Maximum Marketing Firepower
Artillery B2B Marketing Blog > The Forward Observer With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business. Now, all companies have websites, but those on the forward edge of the marketing battlefield are blogging.
WINDMILL NETWORKING | MONDAY, JANUARY 13, 2014
[Marketing] 10 Tips for Getting Started With Social Sales On [Insert Network Name]
Related Stories If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It 6 Social Media Trends for 2014 to Watch Evolve How Social Media Updating Affects The Brain. Social Sales Facebook Feedly Google LinkedIn Social Media Marketing Social network Twitter You have been waiting. You have been watching.
B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 21, 2009
[Marketing] When being pretty does not help you stand out in a crowd.
I registered late for DMA09 , the annual Direct Marketing Association conference that was here in San Diego this year. My lesson from this experience is that B2B marketers who want to promote their booth at a trade show or conference is this: no matter how spectacular the drawing or giveaway prize or discount, bag the postcard.
SAZBEAN | SATURDAY, JUNE 2, 2012
[Marketing] Top Internet strategy, marketing and technology links for the week of June 2, 2012
Here are the top Internet strategy, marketing and technology links for the week of June 2, 2012… How print and social media can go wrong (Simply Zesty). It’s Not About Imitation, CopyCat or BandWagon Marketing (Small Biz Trends). Begin With a Referral in Mind (Duct Tape Marketing). Social Times). News & Note
SAZBEAN | SATURDAY, MARCH 23, 2013
[Marketing] Top Internet strategy, marketing and technology links for the week of March 23, 2013
Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3) (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters (Search Engine Watch). News & Notes
MARKETING INTERACTIONS | TUESDAY, SEPTEMBER 15, 2009
[Marketing] Spam is not Marketing Content
Then again, when people behave badly they actually do great marketers a favor. Those inconsiderate, irrelevant people end up actually broadening the attention span available for marketers who focus on communicating something valuable to their audience. There's a huge difference between marketing and spamming. Danger Ahead.
PROTEUS B2B MARKETING BLOG | MONDAY, DECEMBER 14, 2009
[Marketing] Big List of Blogs Continues to Grow for December.
We continue to find more B2B blogs and receive suggested additions for the the Big List of B2B Marketing and Sales Blogs. Tags: B2B Marketing This month we’ve got 7 more great blogs to add. Be sure to check them out. Congratulations to all the new additions! Be sure to grab a badge for your site. If you want to import [.].
FATHOM | MONDAY, AUGUST 25, 2014
[Marketing] Content vs. SEO: Which is More Important?
While this is a perfectly reasonable question to ask, it’s important to remember that the true “king” of digital marketing is not content or technical SEO, it’s context. Why Context is the True King for Your Online Marketing Strategy. Content Marketing SEO Current website design (including degree of technical errors).
PUZZLE MARKETER | THURSDAY, MAY 24, 2012
[Marketing] How Are We (Ad/Marketing Pros) Using Social Media? [Infographic]
We research, test, and execute marketing campaigns on a daily basis and they design these campaigns with the purpose of delivering a message to a targeted group of prospects. Do they log the same amount of hours as the marketing managers? It’s no surprise that advertising professionals are advocates of social media.
FEARLESS COMPETITOR | THURSDAY, MAY 31, 2012
[Marketing] Laura Patterson of VisionEdge Marketing interviewed on Marketing Made Simple TV
In this episode of Marketing Made Simple TV, marketing metrics expert Laura Patterson of VisionEdge Marketing sits down with show host Jeff Ogden of Find New Customers. In this show, you will learn: Why marketing dashboards are critical today. Keys to tuning your marketing mix using metrics.
BIZNOLOGY | THURSDAY, FEBRUARY 23, 2012
[Marketing] Social Business within the Enterprise: Is It Revolutionary?
Internet Marketing enterprise 2.0 Image via Wikipedia. Then, you go back to your cubicle or home office, and realize that your inbox and calendars are still full, you still have 10 people between you and the CEO, and getting the information you need to do your job still feels like pulling teeth. Where did all that promise go? Or is it true?
VERTICAL RESPONSE | TUESDAY, NOVEMBER 6, 2012
[Marketing] Small Business Saturday® is November 24 – Are You Ready?
Head over to our new Small Business Saturday microsite and load up on lots of free marketing tips and resources, including: A week-by-week checklist to help you prep for the big day (November 24). photo contest to show off your small business (winner gets a $100 American Express gift card and 5,000 VerticalResponse email marketing credits).
CLIENT BRIDGE | WEDNESDAY, FEBRUARY 10, 2010
[Marketing] Great Book on Social Media Marketing
SYNECORE | WEDNESDAY, OCTOBER 22, 2014
[Marketing] Why Are Marketing Efforts Focused on Social, Local, Mobile?
The ABCs of marketing are turning to SoLoMo as the world increasingly turns to their mobile devices for more than a quick phone call. In order to optimize their ability to access consumers where they are , marketers are getting social, thinking local, and acting mobile. In a study by Altimeter , U.S. SOCIAL: IT’S A LIFESTYLE.
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 18, 2010
[Marketing] Reviewing Our 2010 B2B Social Media Predictions
Inbound Marketing Gets Cash. According to the CMO Survey , social media spend is expected to be around 10% of the marketing budget for B2B companies within one year, and up to 18% within five years. 3. Influencer Marketing Gets Even More Important. Sales Staff Get Social Media Savvy. and social CRM. 2.
TOM PISELLO | FRIDAY, AUGUST 20, 2010
[Marketing] Tom Pisello: The ROI Guy: Alinean Named to Inc. 5000 - Fastest.
5000 - Fastest-Growing Private US Companies Leading Value-Based Sales and Marketing Tool Provider Awarded For Entrepreneurial Growth We were pleased to learn today that Alinean was named to Inc. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Is Marketing Too Busy? The Inc.
BLOG MY CALLS | TUESDAY, JUNE 10, 2014
[Marketing] 10 Ways Small Businesses Use Call Tracking
call tracking small business marketing small business Even though we sell to a lot of enterprises and agencies, LogMyCalls was originally built with small businesses in mind. In this blog post we''ll outline 17 ways these businesses use call tracking. These are not the reasons that SMBs use call tracking, but rather, how they use it.
WINDMILL NETWORKING | FRIDAY, NOVEMBER 7, 2014
[Marketing] Social Sales Requires Marketing Skills and … Salespeople
Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Social Sales Requires Marketing Skills and … Salespeople by Craig Jamieson - Maximize Social Business. I have been thinking a great deal as of late as to why so many of my B2B contemporaries have been loathe to adopt social selling. Social Sales
MARKETING GENIUS BLOG | THURSDAY, MARCH 4, 2010
[Marketing] Vote for Your Favorite B2B Marketing Automation Tweeter
Conducting a poll to see who you find to be the most resourceful and insightful Marketing Automation Tweeter
ONPATH | WEDNESDAY, MARCH 21, 2012
[Marketing] Marketing Automation ROI: Myths and Facts
One of the biggest myths around Marketing Automation (MA) software is that it's a magic bullet that solves all your marketing problems. Lauren Carlson , CRM Market Analyst for MASG , sent me an amazing article about the myths and straight facts about marketing automation. Good marketing is hard. Right?
ONPATH | TUESDAY, JULY 5, 2011
[Marketing] [Webinar] Hey Marketers, “Show Me The Money!”
Learn how marketing automation can help you generate 50% more sales ready leads at 33% lower cost per lead. They only keep marketers who show them the money. Marketing shows a sales team the money when they generate qualified leads and appointments. Money!” Executive sales teams are no different. If not, they get fired.
ONPATH | FRIDAY, MAY 27, 2011
[Marketing] Marketing Automation Venture Funding: Profitable or Profligate?
After scouring the internet for about an hour trying to find a decent article on trends in Marketing Automation, I finally came across one published by Software Advice. By Lauren Carlson CRM Market Analyst, Software Advice 5/11/2011. They position these venture rounds as validation of their momentum in the market.
BLOG MY CALLS | MONDAY, MAY 7, 2012
[Marketing] Conversion Rates: Marketers Shouldn't Forget Phone Calls
Marketers are obsessed with metrics. Someone on every marketing team could tell you what their email click-through-rates are for their latest campaign, they could tell you how many web visitors they're average a day and how many clicks social media is generating. They measure everything.
CONVERSIONATION | WEDNESDAY, JUNE 1, 2011
[Marketing] Intel’s “The Museum of Me” Facebook Campaign Gets the Buzz
Blog Social media marketing Facebook Intel The Museum of MeRecently, I saw some great examples of how you can use Facebook in a cross-channel campaign with data capture flows and customer profile updates. Facebook and [.].
EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 30, 2014
[Marketing] iBeacons for B2B Marketing.
iBeacons - What are they and what do they mean for b2b content marketing? So we thought, as the excitment and chatter grows around the new technology, we would put together a handy slideshare to make it clear what they are all about - and why they could be exciting for b2b marketers in a number of ways. Content marketing ibeacons
B2B MARKETING ONLINE | FRIDAY, MARCH 26, 2010
[Marketing] B2Bs, Your Buyers' Purchasing Patterns Are Changing. (This Means Change For You, Too.)
After clocking many years in this profession — and spending the last several years urging B2Bs to recognize that social media signals drastic changes to their marketing — I know if there's *one* thing that moves companies to action, it's data. There are really two action points for B2B marketers. Why am I delighted over this new data?
SAVVY B2B MARKETING | TUESDAY, DECEMBER 21, 2010
[Marketing] Savvy Toolkit: 101 Marketing Charts and Graphs
Most marketers are also true data geeks. That's why we want to share this report from Hubspot: Marketing Data - 101 Marketing Charts and Graphs. It also includes data on marketing budgets, traditional channel values, and more. Download it now in case you need a little marketing fix over the holidays
VIDYARD | MONDAY, APRIL 21, 2014
[Marketing] Tweetable Video Tips: Marketers Share Their Best Practices
It’s our bet that as you’ve started making videos to support your marketing efforts, you’ve realized there’s more to it than uploading your video to YouTube and hoping for the best. Nuggets of Video Marketing Know-how: Top Marketers Tweet Their Tips from Vidyard. What’s YOUR video marketing story?
DIGITAL B2B MARKETING | THURSDAY, JANUARY 10, 2013
[Marketing] B2B Marketing, Shiny Objects and the REAL Million Dollar Question
B2B marketing organizations in particular seem to be drawn to the newest shiny marketing object. Inbound Marketing ? As you dig into it, you will find trends and insights that will apply across your marketing. If it was for infographics or Pinterest, images, graphics or illustrations became de rigueur for marketers.
B2B LEAD BLOG | TUESDAY, DECEMBER 21, 2010
[Marketing] 8 Tips for Writing Email Marketing Content that Drives Results
Email marketing is here to stay. Marketing automation is hotter than ever. You have access to the engine, you've prepared the best fuel possible (built your targeted contact list or cleaned your in house lead data), now you are ready for a great performance. Here's 8 tips to ensure the best
CLIENT BRIDGE | WEDNESDAY, MARCH 2, 2011
[Marketing] Word of Mouth Marketing Lessons
From the Word of Mouth Marketing Blog , three things you can easily do to get people talking about your company/product/content. Tell customers how important their word of mouth is. It's great to have fans, but far more effective if they share the love. Ask for referrals, reviews, and testimonials. Test a new topic. View Original Article
DIGITAL B2B MARKETING | THURSDAY, OCTOBER 6, 2011
[Marketing] Your Lead Scoring Blind Spot: The Internet
Marketers have a huge blind spot when it comes to nurturing and lead scoring. Today, the blind spot is a reality, and one that marketers simply must cope with. Here are three methods I see in the market today or on the horizon that address this blind spot. Your blind spot is there.
SAVVY B2B MARKETING | WEDNESDAY, FEBRUARY 23, 2011
[Marketing] Savvy Speaks: Where Do You Find Marketing Trends?
Part of being a savvy marketer is keeping up with the latest trends. This week the Savvy Sisters share their favorite hot spots for marketing trends and stats. As a writer, one of the ways I find marketing trends is at the bookstore. Wendy. As an example paranormal romance in Young Adult (Twilight) is hot, hot, hot. Stephanie.
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
[Marketing] The Possibilities of Blogging and Blog Marketing Are Underused
The following year, the market was flooded with books on blogging, such as John Cass’s “Tools for Corporate Blogging” as well as dozens of others. Despite the masses of books, blogs, articles and opinions on blog marketing, I find that many companies have no blogs. What’s your blog marketing strategy?
CRIMSON MARKETING | FRIDAY, JANUARY 10, 2014
[Marketing] #BADMarketing presented by Crimson Marketing [Video]
The post #BADMarketing presented by Crimson Marketing [Video] appeared first on. What about this isn’t painfully uncomfortable? BADMarketing. Video: Courtesy of Mashable. BADMarketing
FUNNEL FOCUS | FRIDAY, APRIL 16, 2010
[Marketing] A Tactical Approach to Targeted Lead Nurturing Webinar Q & A
Building a lead scoring model should be a collaborative effort between marketing and sales. Tags: B2B Marketing Lead Generation Lead Nurturing Lead Scoring Lead Nurturing Best Practices What is the difference between recycled and reconstituted lead nurturing? . What are some examples of non-corporate or non-branded content? .
DIGITAL B2B MARKETING | WEDNESDAY, MARCH 9, 2011
[Marketing] Part One: Marketing Measurement and Pissing People Off
As digital marketers, we tend to measure the positives. Over the last 10 to 12 years, a number of online tactics have come and gone. A few of these delivered great results on paper, blinding marketers to the negative impacts that were not measured. As marketers, we threw more money at these activities.
HUBSPOT | THURSDAY, AUGUST 4, 2011
[Marketing] Is Email Marketing Dead?
From a marketing standpoint , customers grew accustomed not only to getting responses the moment they most needed them but also to receiving messages that reflected them personally. We call this concept marketing automation. The Skinny on Email Marketing Automation. Bringing Email Marketing Automation to the Next Level.
WONDERING OUT LOUD | THURSDAY, OCTOBER 1, 2009
[Marketing] The social media revolution is over
We have the tool to communicate to our markets in ways we never dreamed possible. The original thinking that social media tactics should reserved for communications and not for marketing is already evolving and will continue to do so. . Tags: Communications Public Relations Social Media B2B Twitter Marketing Web 2.0
B2B MARKETING ONLINE | TUESDAY, MARCH 30, 2010
[Marketing] Iconic advertising: A successful formula for international B2B creative?
In a recent survey by B2B Marketing Magazine over 1 in 4 respondents claimed that developing creative that can work internationally is the most significant marketing challenge facing their organisation. The third challenge, particularly so for B2B brands, is the variation in the relative development of the brand across its markets.
EMAGINE B2B BLOG | MONDAY, NOVEMBER 17, 2014
[Marketing] Why Should Marketers Change To Google Tag Manager?
Google Tag Manager Is A Tag Management System That Was Developed With The Marketing Person In Mind. With Google Tag Manager, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters. Well…that statement is mostly true. Some companies get weekly or even monthly updates.
B2B MARKETING ONLINE | THURSDAY, OCTOBER 14, 2010
[Marketing] Too good to be true?
Time will tell whether the recent crash of Crown Currency Exchange in the foreign exchange market will be a watershed which changes public attitudes to the online comparison sites. The simple answer is that they bought the position by punting their punters money of the exchange markets. finance online marketing But stop.
B2B MARKETING ONLINE | TUESDAY, JULY 13, 2010
[Marketing] Time for a Policy Of Truth
IT B2B marketers have to make sure messages are clear, straight forward and robust not only to the market but also to their own organisations. Tags: IT marketing IT; B2B; Fox Parrak Singapour; Trust Overzealous sales people are not solely responsible for this shameful statistic. Nor is inflexible implementation.
SOCIAL MEDIA B2B | FRIDAY, JANUARY 21, 2011
[Marketing] Today’s Twitter Tips and Other Topics of B2B Social Media
We have highlighted a post that shares 8 marketing metrics to track, as knowing what to track and report on is critical to tracking your success. And finally, Paul Gillin writes about the difference between B2B and B2C marketing, which was part of the inspiration for his new book with Eric Schwartzman. Twitter for B2B Marketing.
WONDERING OUT LOUD | MONDAY, APRIL 5, 2010
[Marketing] Caveat Emptor, if you’re using social media
Now, considering one cannot swing a dead marketer without hitting an association, or society, or foundation, or professional organization that brings social media practitioners together I didn’t consider it unusual that I would not have heard of the one in question. So, with name in hand I set off for the Google to do a little research.
SAZBEAN | SATURDAY, JUNE 22, 2013
[Marketing] Top Internet strategy, marketing and technology links for the week of June 22, 2013
MarketingProfs) How Consumers Are Using Their Phones, And What It Means (Business Insider) Twitter Said To Be Preparing Location-Based Ads For Clicks And Bricks (TechCrunch) The post Top Internet strategy, marketing and technology links for the week of June 22, 2013 appeared first on Sazbean. News & Notes