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  • LEADERSHIP  |  TUESDAY, FEBRUARY 18, 2014
    [Marketing] 5 Steps to Prevent B2B Lead Generation Failure …And 5 Danger Signs to Watch Out for
    I have also highlighted the 5 danger signs marketers should watch for to know when their B2B lead generation campaign may be sliding downward in the medal tally. It doesn’t matter how well you think your teams have understood market conditions, competition and customer mindset. Email marketing needs to be more quantifiable in terms of conversion. Put an end to the sniping and bickering that is typical of many organizations’ sales and marketing departments.
  • ANNUITAS  |  THURSDAY, MAY 15, 2014
    [Marketing] Transforming Your Demand Generation is More Than Improving Skills
    There is little doubt that the role of marketing is changing at light speed and many organizations are looking for ways to change and improve to keep up. One of the key areas of CMO-focus in response to this change has been to attempt to acquire the right skill set, a more modern marketing skill set. Many marketing organizations do not have a clear vision of what they are looking to accomplish.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] Inbound Marketing Vs. Outbound Marketing
    This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. On Demand Webinar & Report: 2011 State of Inbound Marketing. Learn the latest findings from the 2011 State of Inbound Marketing Report. View this webinar and download our report to learn how inbound marketing channels compare to outbound channels.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 30, 2015
    [Marketing] 3 Scary Truths about WordPress to Keep You Up at Night
    And, now that content marketing and social media make a difference in how a website gets found in searches, I would say that many web developers and graphic designers don’t know how to integrate this into a WordPress (or any) website. Marketing Soapbox content results SEO social media websiteThe advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 20, 2010
    [Marketing] Outbound Marketing versus Inbound Marketing by John Leavy
    . “ In marketing there are those who satisfy needs and those who create wants. ” – Juan Carlos Castillo. . Today, the average person is mugged by more than 2,000 outbound marketing messages per day. People are finding more creative ways to shelter themselves from the assault of interruption marketing. The pros for outbound marketing are…. The cons for outbound marketing are…. Some of the cons for inbound marketing are….
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 11, 2013
    [Marketing] Want to write a guest post for Fearless Competitor? Can you pull cars to the curb?
    Fearless Competitor, the top B2B marketing blog of 2012, according to BuyerZone, is happy to accept guest posts. Scott Stratten of Unmarketing, a guest on my Marketing Made Simple TV show , tells the story of a blogger. Jeff Ogden is an award-winning marketing expert and President of the digital marketing company Find New Customers , as well has the creator and host of the popular TV on the Web show, Marketing Made Simple TV.
  • WEBBIQUITY  |  SUNDAY, JULY 19, 2015
    [Marketing] The Business Revolution in Sales Acceleration
    Marketing Automation and Demand Generation Intelliverse marketing automation sales automation Sean GordonGuest post by Sean Gordon. How much money does your business spend on new business outreach? In 2014, the average budget allocated to outreach ranged from nine and 12 percent of sales revenues and up to 50 percent for a new product launch. Sales acceleration incorporates strategies that automate processes to reduce the required spend.
  • HINGE MARKETING  |  TUESDAY, APRIL 12, 2016
    [Marketing] What Is the Cost of Video Production for the Web?
    Online video is gaining momentum every year, and it has entered marketing’s mainstream. . SEE ALSO: B2B Video Marketing Tips. Make sure they know your industry and understand marketing — not just video production. Download Hinge’s Content Marketing Guide for Professional Services Firms for more tips on creating content that builds credibility and demonstrates expertise. It is the leading marketing program for delivering greater visibility, growth, and profits.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Marketing] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. From these subject lines, we can the elevated messaging and the framing of content wells – I especially like the invitiation to join the next installment of the Progressive Marketer series. Email Marketing Lead Nurturing
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Marketing] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. From these subject lines, we can the elevated messaging and the framing of content wells – I especially like the invitiation to join the next installment of the Progressive Marketer series. Email Marketing Lead Nurturing
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 13, 2011
    [Marketing] K’s Top Five for the Week – March 13
    Tweet This week my top five picks focus on content marketing. You need to properly promote your content and have a good content marketing program to begin with. 10 Reasons Your Content Marketing is Killing You by @juntajoe. So you’ve finally given in and started a content marketing program. B2B Copywriting B2B Marketing Content Marketing Copywriting Tips and How to Top PicksFirst there’s content creation.
  • HUBSPOT  |  FRIDAY, MARCH 11, 2016
    [Marketing] How to Create Better Content Than Your Competitors [Infographic]
    Content Marketing Daily IGSSAs the deluge of online content continues, getting your content to stand out from the crowd has become increasingly difficult. For many of us, accepting the reality that our content needs to be better and actually doing something about it are two very different things. A common issue is that we simply don't know where to start -- we don't know which optimization techniques will help give us a leg up on our competitors.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Marketing] Plain Text vs. HTML Emails: Which Is Better? [New Data]
    In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. Most email marketing tools will let you easily create plain-text versions within their email editor, so take those five extra minutes to create and optimize the plain-text version of your email. Every other marketing channel is moving towards incorporating visuals and seemingly getting positive results. Email Marketing Daily
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 20, 2012
    [Marketing] Mad Marketing TV has moved. Please bookmark its new home.
    Mad Marketing TV, the awesome marketing show sponsored by Act-On Software and hosted by Jeff Ogden of Find New Customers has moved. We invite you to check out our sponsor at www.actonsoftware.com ”Marketing Automation Software for the Fortune 5,000,000″ In addition, please contact the host of the show, Jeff Ogden, of Find New Customers , by emailing sales at findnewcustomers.com, if you are in need to help with sales leads or wish to create your own show.
  • LEADSLOTH  |  THURSDAY, AUGUST 27, 2009
    [Marketing] B2B Marketing University: What Do You Want to Learn About?
    There has been quite a bit of change in B2B marketing over the past couple of years. Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. In addition to this general trend, a whole array of software tools is now available to help the savvy marketer. 10 years ago, email marketing was in its infancy.
  • SALESFUSION  |  MONDAY, OCTOBER 12, 2015
    [Marketing] Switching Things Up – Why You Should Try Flipping Nurture Campaigns
    Marketing Insights. nurture marketingNurture campaigns don’t always need to get stronger over time. The traditional nurture campaign, as the name implies, warms up (or nurtures) prospects by starting off light and giving / asking for more and more over time. For example, you might start with a short article before sharing a longer, gated resource before asking recipients to attend a webinar before offering a demo. But what would happen if you flipped this model on its head?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 14, 2013
    [Marketing] The Four Pillars of B2B Content Strategy
    However, the space you want to own is about the problems your target market faces. The beauty of gaining clarity on this pillar is that it informs both your positioning strategy and your overall marketing plan. The companies that are most successful at producing excellent content use a marketing services bureau approach to pulling that information out of the heads of thought leaders. In your case, the marketing team should play this role.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Marketing] 5 Data-Fueled Selling Ideas That Work
    Your marketing database is a veritable treasure trove of actionable insights – if you are willing to work strategically with your data. Here we look at five reasons why your business should be investing time and effort in mining your marketing database. Poach from your competition - Not all marketing data has to be stored in your system for instance. At the very least, you should be able to carry out the earliest stages of market research using this information.
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Marketing] 55 Fresh Ideas for Your Christmas Newsletter
    The data-driven marketers at Outbrain report that using convenience themed words in email subject lines, like “quick” and “trick” will increase open rates. Marketer Liga Bizune recommends sending a series of emails, perhaps themed around Advent, the 12 days of Christmas, or Hanukkah. Even though consumers are more engaged with marketing emails during the holidays, being too generic won’t do you any favors. Email Marketing Online Marketing
  • OPENTOPIC  |  THURSDAY, MARCH 31, 2016
    [Marketing] 5 engaging visual content formats that aren’t infographics
    Opentopic blog >> marketingland.com There’s no telling how many times marketers have uttered the phrase, “Let’s turn this data into an infographic” since this visual format shot to popularity several years ago. Marketing ROI Cmo marketing roi
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MAY 26, 2005
    [Marketing] B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Link: Online Marketing Blog: RSS Your Search Engine PR - Daily Search Marketing News.
  • KAON  |  WEDNESDAY, MARCH 1, 2017
    [Marketing] Experience 3D Augmented Reality/Virtual Reality Demos at EXHIBITORLIVE! 2017
    marketing messages and product animations. Contact us today to learn about these exciting new features added to our High Velocity Marketing Platform! Filed under: News , Uncategorized Tagged: 3D AR , 3D Augmented Reality , 3D Product Models , augmented reality , B2B marketing , Exhibitor 2017 , ExhibitorLive! News Uncategorized 3D AR 3D Augmented Reality 3D Product Models augmented reality B2B marketing Exhibitor 2017 ExhibitorLive!
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 7, 2016
    [Marketing] Pondering Snapchat As The Next Place to Be for B2B
    Jason Keath of Social Fresh has advised marketers who are unsure about the platform (and me when I asked him directly) to use it personally and learn how it works. This is also a huge boon to marketers, because this now lets you post photos and videos that were not shot in the app to a Story. Go to your favorite marketing site and search for Snapchat articles.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 23, 2014
    [Marketing] The Interview as Sony False Flag Publicity Stunt
    Münchausen Marketing ? If I recall, Sony Pictures was one of my client back in the day when I worked for a DC-area new media marketing agency. Sony has over ten years experience in new media marketing, social media marketing, extreme publicity, and had one of the best in breed as a consultant for years. I spent from 2002-2006 doing covert PR and publicity campaigns on behalf of DC-area new media marketing and digital public affairs agencies.
  • SMASHMOUTH MARKETING  |  FRIDAY, NOVEMBER 12, 2010
    [Marketing] Sales & Marketing Rap: G-Ice #sm20
    During the opening of the Sales & Marketing 2.0 He did just that with comic Jeff Applebaum during the Sales & Marketing 2.0 Awards Ceremony, of which Green Leads was a finalist in two categories--Sales & Marketing Alignment and Social Media. Conference this week, Gerhard "G-Ice" Gschwandtner promised that he would perform a RAP to close the event Tuesday night.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 14, 2016
    [Marketing] 3 Reasons Targeted Data Is Critical To ABM
    This piece was originally printed in Chief Marketer. In the first part of this three part series on account based sales and marketing, learn why data is critical to ABM success. Products & Technology Targeting Intelligence Thought Leadership ABM account account based everything account based marketing B2B CRM insideview intelligence lead generation marketing Marketing Automation Sales targeting
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Marketing] How PR and Social Media Can Work Together
    Social Media Marketing Social PR blogger outreach brand building bylined articles pitching bloggers social bookmarking social media coverage social media press release social networks social PRSocial media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 12, 2015
    [Marketing] How to Build Strong Brand Storytelling From the Inside Out
    As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. And, especially If we’re going to go “all in” with content marketing, we have to think about the role of employees. In 1960, Harvard Business School professor Theodore Levitt coined the phrase “marketing myopia” to describe the short-sightedness that happens when companies focus on products and services instead of seeing the big picture of what customers really want.
  • BIZNOLOGY  |  TUESDAY, MAY 13, 2014
    [Marketing] Google integrating G+ Pages and YouTube Channels
    Social Media Marketing ChrisAbraham Facebook Gmail Google Google Plus Vic Gundotra YouTube Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google.
  • MI6 MARKETING AGENCY  |  SATURDAY, JUNE 25, 2011
    [Marketing] Top Posts This Week
    Helping Unlock the Marketing Puzzle. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Top Marketing Posts for Week of June 20, 2011.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] 31 Influencers to Follow in 2017: A Social Countdown
    Staying on top of trends and understanding emerging techniques is what keeps being a marketer interesting. So in the holiday spirit of spreading cheer, goodwill, and awesome marketing, we’ve pulled together a pretty awesome list of marketing influencers to help you stay on top of trends in 2017. Social Media Marketing b2b Consumer
  • THE ROI GUY  |  WEDNESDAY, AUGUST 12, 2015
    [Marketing] End Death by PowerPoint and a 1,000 White Paper Cuts
    Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. This means that a typical company is wasting $1 out of every $7 spent on marketing each year. Unfortunately, the majority of this content spend is currently wasted. SiriusDecisions reports that 55% of current content spending is squandered.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 3, 2011
    [Marketing] Retrofitting Blogs and Converting Industrial Websites into Blog Sites
    I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. For a quick overview, see my post, “ Is Content Curation an Easy Way for Content Marketers to Do More With Less? ”. Business Blogs Content Marketing Inbound Marketing Industrial Blogs Industrial Websites Social Media Marketing b2b blogs Blogging Business blogs content creation content curation Industrial blogs Industrial Marketing
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Marketing] All Your B2B Lead Generation Questions Answered
    Nearly 7,000 people are already registered for one of the largest marketing events ever – and we’re excited to be a leading sponsor, panel speaker and virtual booth host. Maximizing lead flow with content marketing. Progressive Profiling: How to implement with Marketing Data Enrichment. Sales Lead Routing with Marketing Data Enrichment. Building Granular B2B Profiles in Marketing Automation. Is Your B2B Marketing Campaign Reaching the Right People?
  • LEANDATA  |  SUNDAY, JULY 12, 2015
    [Marketing] A lasting impression
    And that’s why when you ask Vajre, co-founder of the B2B automation software company Terminus, to explain the growing buzz around Account-Based Marketing, he doesn’t launch into a jargon-filled monologue that could make eyes glaze over. And that is a prime example of Account-Based Marketing, or ABM for short. It’s no overstatement to say that ABM is turning the traditional marketing structure on its head — literally. And that’s fine for a certain type of marketer.
  • TONY ZAMBITO  |  FRIDAY, DECEMBER 2, 2011
    [Marketing] Buyerology Trend: Think Intelligent Content vs. Content Mapping
    This is the sixth article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    These global, economic, technological, and market conditions are changing the very nature of how people search and what they learn.    Messaging has been the dominant practice of marketing as well as sales for decades and despite the new label of content marketing - continues unabated. 
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Marketing] 6 Different Ways to Organize Your Marketing Stack
    When it comes to organizing your marketing technology stack , there’s no “one size fits all” approach. But if you’re still in the early stages of planning and implementing a marketing stack, sometimes it’s nice to see how others are doing it. We'll look at these entries individually and evaluate how they arranged their stack to best illustrate how they use marketing technology. . B2B marketing platform Terminus has built a marketing technology stack from different blocks.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 23, 2012
    [Marketing] Social media is a physical extension of your brain
    What’s more, if you work on transitioning, in your mind, all the followers and friends you have collected over time from being big stacks of baseball cards, valuable only for their potential dollar or marketing value, to being important and deep extensions to your mind and literal extensions of the neural pathways of your physical brains. Photo credit: Intersection Consulting).
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Marketing] Your Role on the Customer Journey
    Today I want to talk about this same principal in the context of marketing. As a content marketer, you may also use the customer-journey mapping process in ideation phase. The exercise helped her know her customers better – and it also helped her generate a legion of ideas for future marketing collateral such as blogs and emails. In marketing, as on a road trip, you need to be prepared for the unexpected. Customer Marketing customer customer journey customer marketin
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Marketing] How 8 Agencies Are Building Their Brands on Snapchat
    The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. Here we'll show you how eight marketing agencies are using Snapchat to grow their brands, recruit new talent, and connect with their audiences in a whole new way. RPA 's Snapchat feed pulls back the curtain on a top marketing agency to reveal the heart and soul of the team behind the scenes.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Marketing] How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]
    Are you looking for new ways to experiment with your email marketing and increase engagement and conversion? With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement. Join HubSpot Marketing Manager Chelsea Hunersen and Wistia Partner Coordinator Margot Mazur on Wednesday December 14 at 1 p.m.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MARCH 6, 2013
    [Marketing] Social Media Marketing Important Part of B2B Marketing Landscape
    Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing. Social marketing usage among B2B marketers has increased from a year ago, when just 28% of respondents said they were “very involved” or “fully integrated” with the channel.
  • SAZBEAN  |  TUESDAY, AUGUST 16, 2011
    [Marketing] Trends in Social Media Marketing – 2011
    7 trends of how the social web and technology are changing marketing and business. Trends in Social Media – 2011. View more presentations from Matt Heindl. Social Media Social Networks
  • CLIENT BRIDGE  |  TUESDAY, MARCH 15, 2011
    [Marketing] Top Tactics in B2B Inbound Marketing
    Inbound marketing is growing in B2B companies. From MarketingSherpa, some of the top insights from their 2011 B2B Marketing Benchmark Report. Social Media Marketing Most effective tactic : Blogging. Blogging is the most effective B2B social marketing tactic, if you stick with it. There is no one-size-fits-all solution, but certain tactics are commonly reported as effective. Search Engine Optimization (SEO) Most effective tactic : On-page content optimization.
  • HUBSPOT  |  FRIDAY, OCTOBER 30, 2015
    [Marketing] 3 Scary Fears You Need to Overcome To Experience Amazing Inbound Results
    When my marketing agency The Whole Brain Group talks to prospective clients, we spend a lot of time educating them about the cultural shift that will need to take place inside their leadership team and organization as a whole to make an investment in inbound marketing successful. Here are three fears we frequently run into when working with growing companies who are trying to figure out how to be successful with inbound marketing. Inbound Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 19, 2010
    [Marketing] Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
    Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. Alsa Marketing , a Montreal-based firm that launched its product in June, has one significant differentiator: it supports multiple languages (French, Spanish and English) in its user interface and in lead profiles.
  • FATHOM  |  MONDAY, APRIL 28, 2014
    [Marketing] Please, No More Marketing Efforts
    There’s a reason why half of Americans say they don’t trust advertisements and 60% have a negative opinion of marketing. Just think of how many times you’ve talked or written about (or seen others refer to) marketing efforts. I want you to try something: Pay close attention to the next handful of marketing communication pieces you read. Count the number of times the word “efforts” is used in reference to “your marketing efforts.”
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 21, 2011
    [Marketing] Start with the end in mind
    You need to launch a marketing campaign in just four months. Gathering information like that will tell you which marketing channels to use. That’s the only way to do a marketing campaign. Part 2 of my interview of the content marketing expert, Jim Burns of Avitage, runs on Monday. I was asked an interesting question recently. How would you handle this situation? Where do you make investments with a tight deadline?
  • B2B MARKETING INSIDER  |  SATURDAY, DECEMBER 24, 2016
    [Marketing] “Data Doesn’t Drive Change” – Why You Should Start with a Story
    The post “Data Doesn’t Drive Change” – Why You Should Start with a Story appeared first on Marketing Insider Group. Content MarketingWhat if something is based not on historical precedent, but future potential? How do you measure that? Can you? Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data. Then, we return to the business world and hear the story of Michael Brenner, the […].
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 29, 2013
    [Marketing] 3 Answers to Important Questions About Creating Collaborative Content
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Chris Moody , VP Marketing at Compendium , a content marketing platform to support process management. . And, as more and more content is consumed via mobile devices, putting all your content marketing eggs in the polished, high effort basket becomes strategically dubious. At Compendium, it is one of the hats our marketing manager, Kaila Garrison , wears.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 26, 2013
    [Marketing] 5 Reasons Australian Marketers Should Check Out CeBIT in Sydney
    What originated as predominately an IT event has evolved into a true business event with 500+ business technology exhibitors, 30,000+ visitors from 40 countries and theatrette/breakout sessions for business leaders, IT professionals — and marketers! Buyers today are increasingly self-directed in their purchase decision making, creating profound new opportunities for marketers around the world. Marketo’s booth with a Free Marketing Health-Check.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Marketing] Promoted Content: 5 Steps to Take Before Launch
    Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. Years ago, early adopters of these platforms reaped the benefits of what were relatively untapped markets. Here’s what the digital content landscape looks like now: While marketers can still get their messages out with these channels, the competition for customer attention is fiercer than ever.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Marketing] Nine Arguments Against Business Storytelling
    I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. Former journalists,” he said, “who once gave voice to the downtrodden and spoke truth to power, have latched on to this trend with good paying jobs as content marketers.”. Marketing shows products in their best light.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 24, 2014
    [Marketing] Survey Says: Slow Web Page Load Time Hurting B2B Vendors
    Demand Generation Events Search Engine Marketing Blog It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else. This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned! The full survey results will be released next month).
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 19, 2010
    [Marketing] Improve lead generation with great marketing content
    In order to ensure that your marketing messages resonate with your audience, keep in mind that you want your audience to: Pay attention. Take each of your marketing messages and measure them up against these. He’s also the author of the new “Definitive Guide to Making Quota,&# as well as “Prospect-Driven Marketing.&# He welcomes comments and can be reached at jogden at findnewcustomers.net.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2011
    [Marketing] Social media gold lies in the inner circle
    As content marketing grows up one thing is becoming apparent: the real gold is in getting your post to the inner circle. best practices Content Marketing Internet marketing Power and influence on the web social mediaBy Neicole Crepeau, Contributing {grow} Columnist. Back in March, I blogged about the value of the content curator as a way to reach the smaller networks where friends share with friends.
  • PAUL GILLIN  |  THURSDAY, APRIL 28, 2011
    [Marketing] Five Tips to Make Your Writing Sparkle
    Now that we’re all publishers, writing has become a core skill for marketers. blogging journalism marketing Social Media TipsI love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. Write in Pictures. Former Wall Street Journal page one feature writer Bill Blundell used that phrase in a seminar some 15 years ago, and I’ve never forgotten it.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Marketing] Savvy Toolkit: 101 Marketing Charts and Graphs
    Most marketers are also true data geeks. That's why we want to share this report from Hubspot: Marketing Data - 101 Marketing Charts and Graphs. From Hubspot: HubSpot has compiled 101 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 3,500 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 8, 2012
    [Marketing] Lead Scoring: How to pick the right ingredients for high ROI
    Tweet Marketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. I posed those questions to Paula Reinman, SVP, Marketing, Bersin & Associates , a human resources research and consulting organization. The marketers know precisely where lead generation resources are going and what they’re delivering. “We Funnel Optimization: Why marketers must embrace change.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 21, 2015
    [Marketing] How to Know Which Hashtags to Use in Your Social Media Posts
    Let’s say we’ve got a post titled “Content Marketing Ideas for Musicians.” Content marketing” is the first phrase in this post, so let’s try that. Here’s the post title again: “Content Marketing Ideas for Musicians.” Read this eBook, 10 Things Marketers Should be Doing on Twitter , to get tips and best practices. The post How to Know Which Hashtags to Use in Your Social Media Posts appeared first on Marketing Action Blog - Act-On.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 25, 2010
    [Marketing] Going Mobile with B2B Marketing – Part II
    So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Why is Google Scared and What it means for B2B Marketing! Tags: Advertising Buzz Marketing Mobile
  • DIGITAL BODY LANGUAGE  |  FRIDAY, OCTOBER 9, 2009
    [Marketing] Marketing Automation Weekly Wrap-up - 2009/10/9
    Although a number of the posts don't have a lot to do with marketing automation this week, they are hopefully of interest to anyone working in B2B marketing in general. Tags: Social media marekting automation B2B Marketing As with any week, themes seem to develop. This week's theme appears to be influence - measuring influence, developing influence, and understanding influence.
  • LEADERSHIP  |  MONDAY, MAY 5, 2014
    [Marketing] HELP! My CMO Is Big on Hacking!
    —Spotlight on Greg Ott, VP Marketing for QuickBooks Online, (Intuit Inc.). In the marketing world today, and particularly, in the disruptive innovation world, ‘growth hacking’ is the trending topic. I have been in more than a few meetings and discussions lately where senior marketing managers and sales people are admitting their fear of this unknown concept. He is the VP of Marketing for Intuit’s QuickBooks Online. Word-of-mouth marketing still works.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] Slideshare ditches Flash. Moves to HTML5. Now mobile and search ready.
    B2B Demand Generation | Slideshare becoming a powerful mobile marketing tool. Do you use Slideshare for your marketing campaigns ? Slideshare has long been a useful tool for B2B marketers. This is BIG news for B2B marketers looking to crank up B2B demand generation. Filed under: Content marketing , Demand Generation , Find New Customers. Content marketing Demand Generation Find New Customers
  • MARKETING ACTION  |  FRIDAY, JANUARY 18, 2013
    [Marketing] “Send More Email” Top Recommendation for 2013
    A shout-out now to Michael Mothner , founder and CEO of Wpromote, a leading PPC management and SEO firm, who posted these five online marketing recommendations for 2013 in the virtual pages of Inc. Send more marketing emails. Newsflash, January 9, 2013: Market research firm DisplaySearch says tablet purchases (est. As for that email recommendation…do check out Act-On’s resources for your email marketing success.
  • CRIMSON MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Marketing] Top B2B Social Media Trends for 2014
    You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies. Same as any other marketing initiative, your objectives, measurements and ROI matter. If one social media platform isn’t working for you, there’s no harm in cutting it from your marketing plan and putting valuable resources where there’s proven results. Corporate Marketing
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 30, 2012
    [Marketing] Reserve your spot on Wednesday for a great event: Maximizing B2B Campaign Conversions
    B2B email response rates are down, but moving to inbound marketing alone is not the answer. If inbound is expensive & outbound is becoming less effective, how do you get more bang for your marketing buck? Tamara Graves brings over 14 years of experience in software and hardware sales and marketing, driving lead generation in both corporate and channel marketplaces. Demand generation marketers. B2B marketers. Email Marketers.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 28, 2016
    [Marketing] How to Increase Your Authority with Evergreen Content
    The post How to Increase Your Authority with Evergreen Content appeared first on Marketing Insider Group. Content MarketingEvergreen content can help you grow your business along with your authority, but do you know what evergreen content is? Evergreen content in the most basic definition is content that is optimized for SEO the right way and has no expiration date that will maintain your expertise and authority for a long time period. As […].
  • BIZNOLOGY  |  MONDAY, AUGUST 2, 2010
    [Marketing] Marketing is changing--are you?
    If you've ever watched a storm coming over the horizon, you'll be right at home with the changes that are happening in marketing. Everywhere you look, marketing is undergoing changes. Read on to see what changes are coming and what you need to know to make a smooth adjustment to where marketing is headed. Four big areas head the list of marketing changes. Avi Dan believes that CMOs need to appoint a marketing technology czar.
  • B2B MEMES  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] Journalists, Content Marketing, and Tough Questions
    If not yet a B2B meme , recommending the use of journalists for content marketing is at the very least a growing trend. But if that’s the case, they aren’t ready for marketing in the social media world either. I’m not suggesting that content marketers undertake investigative reporting. In the old days of mass media and mass marketing, tough questions could be avoided. But markets are now conversations among equals. Educated content marketers will answer them.
  • AD YOUR COMMENT HERE  |  FRIDAY, OCTOBER 8, 2010
    [Marketing] Gladwell, Digital Activism and Social Media Marketing
    It made me think about the many parallels between the social media marketing and digital activism fields. In general, digital activism is following the same path that social media marketing has followed at a much slower pace. In marketing, even if it’s just so you can report results to stakeholders and show them a positive ROI, measurement was not only inevitable, but crucial.
  • MARKETING EDGE  |  TUESDAY, JUNE 24, 2008
    [Marketing] George Carlin, Marketing, and Social Media
    Marketing is at a cross roads and I believe social media will force a major crash of competing values. Marketers are a major part of the issue, why? For generations, marketers have devised ways to generate demand, create locked-in recurring revenue customers, and increase profits. Hey, this is not a knock on marketers, it is just the way the system works.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Marketing] Banners Have 99 Problems And A Click Ain’t One
    This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Marketers are blindly shifting their ad budgets into digital ad formats that are seeing lower and lower response rates. Content Marketing Helps Brand Reach Their Customers Through Content They Actually Want. Content marketing seeks to earn an audience vs. buying it. Content Marketing
  • BIZIBLE  |  THURSDAY, MARCH 17, 2016
    [Marketing] 5 Examples Of Exceptional B2B Case Studies
    Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. She shared a great story about growing LiquidPlanner and running marketing and operations. As marketers we want to know that the effort we put into creating content results in influence and revenue. content marketing
  • CONNECT THE DOCS  |  WEDNESDAY, MARCH 21, 2012
    [Marketing] Content Marketing Showcase Series # 2 HubSpot
    HubSpot, based in Cambridge, Massachusetts, is into providing marketing application and advice to businesses of all sizes enab. Why is this cool content marketing? Slideshare : Through cool looking and informative slides, HubSpot has explained the changes that have happened in online marketing. Transform Your Marketing View more presentations from HubSpot Internet Marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2016
    [Marketing] Generating Leads With Responsive Content
    Content marketing entails adopting various strategies that drive audiences to your product. The post Generating Leads With Responsive Content appeared first on Marketing Insider Group. Content MarketingYou have seen countless blogs online that present copious amount of information, but these are limited in their ability to generate leads because not all visitors appreciate lengthy texts.
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 24, 2012
    [Marketing] Join the Google+ Revolution Now
    Such a feature creates strong marketing implications and offers you the ability to segment or micro-target your messages to different audiences. Your biggest challenge is to identify more cost-effective ways to market your services. It is also an engaging way to hold a meeting, brainstorm or conduct market research—and keep the travel costs down. Google+ Marketing Social Media Marketing Strategy
  • THE CONTENT FACTOR  |  SUNDAY, JANUARY 31, 2010
    [Marketing] B2B Marketers: Ready for the iPad?
    This post titled "6 Things the iPad Means for B2B Marketers" by Steve Woods of Eloqua, describes the new opportunities of Apple's iPad as one of those channels. Tags: technology business to business (B2B) white papers content marketing As content strategists, we stress to our clients the importance of repurposing content in all channels.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, DECEMBER 20, 2010
    [Marketing] Social Media Marketing Versus Search Marketing
    Marketing in general usually involves a mix of many channels and activities and the internet is one of those places that is actually a combination of multiple channels that make up a broader digital channel, including practices like social media marketing and search marketing. Social Media Marketing Through Engagement It might be worth asking what a social media marketing campaign actually is and the steps involved in engagement.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 14, 2011
    [Marketing] The importance of story-telling in lead nurturing
    If you listened to the VP of Marketing and co-founder at Marketo , Jon Miller, discuss lead nurturing a recent Find New Customers podcast, ( to subscribe to these podcasts for free , click those underlined words.&# ) you heard why it is so important. I also invite you to watch a video clip of B2B marketing expert, Ardath Albee of MarketingInteractions talking about story-telling using this link: DemandCon Video: Storytelling Turns Prospects Into Buyers.
  • BIZNOLOGY  |  FRIDAY, JANUARY 2, 2015
    [Marketing] 2015: The year social media listening grows up
    I mean, suppose you are the marketing manager for the Volkswagen Touareg. But what happens when you change jobs, and now you are the marketing manager for the Volkswagen Golf. I am starting to see clients using social media listening in brand new ways–ways that require that the filtered conversations be accurate–as a substitute for traditional market research. Happy New Year, everyone.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 5, 2011
    [Marketing] Social Proof: Are You Using Client Recommendations?
    Attracting Clients Content Marketing Online Persuasion blog content blog marketing business blogging content marketing with blogs converting readers to clients Online Marketing persuasion triggersThis weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 10, 2011
    [Marketing] Principles of Great Content Marketing
    Whether creating a Whitepaper, an eBook, a new Email Marketing campaign, a web page, or any other type of marketing content there are a few basic principles you should follow: Is it simple? Get someone in your office outside the marketing department to read the content you just created. Communication Content Marketing content marketing Copywriting Online Marketing simple content
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 30, 2016
    [Marketing] The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t
    One big learning I took away from the year is to market what your brand is, not what it isn’t. This is relevant to all marketers. Heidi Cohen, speaker, professor, and journalist who runs Actionable Marketing Guide , put together a great list of brand definitions from 30 marketers and visionary leaders. And let’s not forget that brand is just as important for B2B customers as it is for consumer marketers. Modern Marketing b2b Consumer
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing] Google Images: How to Add Great Images to Business Blogs
    About Blogs Content Marketing How to.Tips Attracting Clients business blogging content marketing with blogs images infographics Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? How many happy smiling people have you actually seen in a business meeting lately? Give me a break and some more coffee. I’ve got a new toy: Google Images.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Marketing] Finding social media success in regulated industries like banking and healthcare
    Social networking is not about B2B or B2C marketing. A big part of marketing for financial and medical practices is education. While some financial services professionals take tablets into the field as a sales tool, Google and Bloomberg have developed apps for professional or individual investors to keep track of the market. I met my new friend Jeff Reed through a LinkedIn group.
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Marketing] B2B Company Websites
    Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures).
  • CONNECTING ELEMENT  |  TUESDAY, MAY 19, 2015
    [Marketing] Managing digital assets to maximise efficiency
    Successful digital marketing is effortlessly smooth on the surface – not to mention attractive and engaging – but this expertly conceals a complex machine underneath. Blog digital marketing channels digital project management Birmingham email marketing Birmingham social media marketing web development Birmingham
  • HUBSPOT  |  MONDAY, NOVEMBER 22, 2010
    [Marketing] 7 Online Marketing Metrics to Beat Competition Online
    If you practice inbound marketing, you know that creating, optimizing and promoting high quality content can help you improve your search rankings. The chart above, featuring a few of HubSpot's own websites, combines the key metrics you should consider as you develop benchmarks for your inbound marketing strategy: 1) Website Grade. Try HubSpot's inbound marketing software for an integrated analytics suite, more sustainable SEO strategy and closed loop marketing!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 6, 2012
    [Marketing] 5 Crimes of Customer Care
    5 Crimes of Customer Care is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency B2B b2b marketing customer care customer marketing customer support SaaS supportby Peter Armaly | Tweet this It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should be everyone’s concern.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 17, 2014
    [Marketing] From Blog to Book: Write an Expert Ebook in 90 Days
    I do… here’s why: I’ve done it before with Content Marketing with Blogs. Creating a step-by-step ebook marketing plan. Ongoing marketing. About Expert Ebooks Content Marketing E-Books expert ebooks Write an expert ebook in 90 days? Do you think it’s possible? And I’m doing it again. From January to March I’m creating content and publishing an ebook for Kindle about expert ebooks.
  • B2B MARKETING INSIDER  |  SATURDAY, APRIL 16, 2016
    [Marketing] How To Build A Website Yourself
    The post How To Build A Website Yourself appeared first on Marketing Insider Group. Content MarketingThere are many reasons why you may want to have your own website. In addition to sharing your ideas and thoughts with the world, having your own webpage can help you out professionally as well, because it is a lot more dynamic and holds a lot more information than your average resume or LinkedIn profile, […].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 14, 2012
    [Marketing] NASCAR appeals to more than just Sports Fans!
    Why Your Marketing Needs Real-Time Data Another Advertising Week in New York is upon us and. Advertising Buzz Marketing Data Mining Innovation Listening Social Media Social Networking TV Apple BF Goodwrench Budweiser Caterpillar DuPont Home Depot Lowes M&M'S Michael Kors MillerCoors Monster MTV Samsung Skoal USA Networks World of Warcraft
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 28, 2013
    [Marketing] If Nobody’s Home, Why Keep Knocking?
    But if they’re not engaging with your marketing, they’re just taking up space, costing you money and increasing the risk that they might turn out to be a spam trap. appeared first on Marketing Action Blog - Act-On. B2B Marketing Email Marketing The B2B Marketer email email deliverability email marketing spam
  • CLOUD POTENTIAL  |  WEDNESDAY, APRIL 3, 2013
    [Marketing] The salesperson's first test: Making an appointment via email
    Email marketing Instructions Sales Sales Management Selling Successful sellingWe all use email to agree on a meeting time. Unfortunately it’s terribly inefficient, especially when it’s done incorrectly. A salesperson who is sloppy about it will drive the new, potential client nuts and make the client wonder if she really wants to do business with the salesperson. It is the salesperson’s first test. You’ll want to pass it.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 31, 2013
    [Marketing] Business Blog Writing: Must You Write It Yourself?
    No, you can’t skip this key marketing step. A business blog is still the best darned marketing tool on the planet ! About Blogs Buying Content Content Marketing How to.Tips Writing Great Blog Content Attracting Clients blog content blog writing business blogging content marketing with blogs Writing for the Web Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ?
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 18, 2016
    [Marketing] How Engaging Content Helps You Improve Your Search Rankings
    Google earns between 65% and 89% of US and global search engine market share. Donna Duncan owns and consults at B-SeenOnTop, a SEO and Content Marketing firm in Philadelphia. She believes the more search engine optimization (SEO) and content marketing make sense, the more businesses get out of them. The post How Engaging Content Helps You Improve Your Search Rankings appeared first on ScribbleLive - Your Content Marketing Software.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 17, 2011
    [Marketing] Free Phone Consulting? 4 Reasons It’s a Good Idea
    I learn more about my client’s work and their content marketing needs. Attracting Clients Content Marketing How to.Tips Online MarketingWhy should a professional or small business give away free consulting ? I’ll tell you why. Here’s what’s happening… I recently launched a new version of articles to my executive coaching clients and as a bonus, offered a free 20-minute phone session.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Marketing] Perspective on the B2B Demand Generation Benchmark Survey Report
    In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives.
  • REPUTATION TO REVENUE  |  MONDAY, JUNE 28, 2010
    [Marketing] The four engines of B2B marketing success
    A friend recently had the good fortune not only to take over marketing for a successful B2B firm, but to do so with a mandate to build a new strategy that ensures a much greater impact on the business. He's a bit like a kid in a candy store: he's got budget to spend, executive support for a more ambitious marketing program, and a relatively clean slate upon which to draw the new strategy. Four Engines for B2B Marketing Success .
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