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  • SALES CHALLENGER  |  WEDNESDAY, DECEMBER 7, 2011
    [Marketing] 10 Trends Every Sales Exec Must Know For 2012
    Our leading hypothesis is that sales channels will take on responsibilities that have traditionally belonged to marketing, including upstream demand generation, awareness, and early consideration. The lines of distinction between Sales and Marketing will erode. We hope you’ll read this and share this. We look forward to your input!
  • AD YOUR COMMENT HERE  |  WEDNESDAY, APRIL 24, 2013
    [Marketing] Brands as Content Agents: Creators, Providers and Publishers [#IUNY13 Panel]
    We used to promote what the ingredient meant, but the other part of our marketing has been through our partners – Apple, Toshiba, etc – so over time our content has evolved within those two parallel universes, what we do on our own, and what our partners do. What does that represent in terms of new skill sets for marketing?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Marketing] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    'by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. For the most part, most marketers will already meet most of the CASL criteria, but there are some nuances that may catch you off-guard. Email marketing
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 15, 2011
    [Marketing] Mad Marketing TV with Social Media Expert, Paul Gillin
    Mad Marketing TV, hosted by Jeff Ogden ( @fearlesscomp ) of Find New Customers – the most TV-like marketing show in the industry , just published its  latest show with social media expert Paul Gillin, author of The New. Influencers , Secrets of Social Media and Social Marketing to the Business Customer. Paul Gillin.
  • B2B MARKETING BLOG  |  THURSDAY, MAY 3, 2012
    [Marketing] Rules of Engagement: 5 tips to ensuring potential clients engage with your Website
    Graphic Design Interactive Web-centric marketing Christopher Raymond lead generation SEO social media websiteNever underestimate the value of a web visitor. It’s never just a click. It’s not just a “hit” – it could be your next major customer. That’s why at Schubert Interactive we work so hard to make [.].
  • BLOG MY CALLS  |  THURSDAY, JUNE 20, 2013
    [Marketing] Marketing Rant: Learn How to Use Your CRM!
    That''s sort of, you know, important information for marketing to have. 'A CRM--even the best CRM--doesn''t do much good if you don''t know how to use it. What I''ve learned recently is that there is likely a very small group of people in any organization that actually knows how to use the CRM correctly. assumed they knew how to do this.
  • FUNNEL FOCUS  |  FRIDAY, MARCH 18, 2011
    [Marketing] Now Available: The Lead Nurturing Cookbook – 7 Must-Have Recipes for B2B Marketers
    We are pleased to announce the availability of The Lead Nurturing Cookbook , a comprehensive eBook that provides step-by-step guidance in the form of “recipes” for creating proven-effective lead nurturing programs that B2B marketers can use in real-world situations. Download your free copy of the eBook today! Bon Appétit!
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Marketing] Research Proves the Early Bird Catch the Worm?
    Alinean early engagement Forrester Insights Pisello Provocative Selling ROI SiriusDecisions the challenger sale Value Marketing Value Selling 'Your Sales Reps are being invited later and later into the decision making process, and at the same time, the stakes for engaging earlier have never been higher.
  • BUSINESS GROWTH DEVELOPMENT  |  SUNDAY, MARCH 20, 2011
    [Marketing] Strategies For Demand Generation
    If you’re wondering how demand generation for products and services works then you need to start by thinking about what your business is bringing to the market. You’ve either got a new product or service that nobody knows exists yet or you’ve got a product or service that already exists in the market and you;re offering an alternative choice.
  • B2B MARKETING BLOG  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Tweeting Responsibly
    Branding Marketing Public Relations social media brand crisis communications Social Marketing TwitterYou, as a communications professional, are tasked with giving the right voice at the right time to your brand using the right channels. Take the recent KitchenAid Twitter mishap during this [.].
  • SOCIAL MARKETING FORUM  |  THURSDAY, SEPTEMBER 6, 2012
    [Marketing] HootSuite Acquires Seesmic and Goes for Corporate Gold
    Social media marketing Social media monitoring HootSuite Loic Le Meur Seesmic social media management social media monitoringHootSuite acquires Seesmic. It’s probably the news of the day in social media land. There are several reasons to assume HootSuite is going for the corporate user.
  • REPUTATION TO REVENUE  |  TUESDAY, APRIL 13, 2010
    [Marketing] "Quality isn't Job One.
    Tags: Reputation Cartoon Gapingvoid Hugh MacLeod marketing organization socialmedia
  • HUBSPOT  |  MONDAY, MAY 16, 2011
    [Marketing] Mobile Search More Important to Marketing Efforts [Data]
    mobile ad market this year, rising to 34% by 2014. Free Webinar: How Companies Adopt and Measure Mobile Marketing. On-the-Go Usage Means Searchers Are Likely to Take Action. As smartphones become the norm and mobile internet access a part of everyday life, mobile habits are changing and online activities are growing more popular.
  • JUNTA 42  |  TUESDAY, APRIL 13, 2010
    [Marketing] Five Reasons Social Media Marketing Comes Last
    My friend Shama Kabani's book, The Zen of Social Media Marketing , officially comes out this week. Five Reasons Social Media Marketing Comes Last. There’s been a lot of talk lately about companies that are abandoning a website in favor of social media marketing.  To start with, social media isn’t a marketing platform.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 14, 2012
    [Marketing] The lesser known adman who could teach us all a thing or two: Howard Luck Gossage
    Not Fifty Shades of Grey, but a book about a little known agency man from a bygone era who’s influence on marketing cannot be understated. Billed as ‘1960s America’s most innovative, influential and irreverent advertising genius’, Gossage was arguably the inventor of interactive marketing and the concept of social media as we know it.
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Marketing] Vidyard to offer non-profits access to video marketing platform
    With access to the right video marketing tools and data, these organizations can optimize their video content to not only increase their reach and impact, but to help them turn views into action that matters. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.
  • CEEKUE  |  FRIDAY, JUNE 11, 2010
    [Marketing] BPGlobalPR – you have to learn to live with it
    Tags: General Marketing New Platforms twitter
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 29, 2013
    [Marketing] Take the Survey: Is Voice-Based Marketing Automation Right for You?
    'Voice-based marketing automation is the technology that enables businesses to manage, measure, and automate sales and support calls. Marketers, salespeople, and support professionals use it to generate and track phone leads , close business faster, and provide better customer service. Statement. Your Rating.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Marketing Data Security: 3 Tips to Maintain Email Security
    Marketing data, including customer and sales information, is some of the most valuable information within an organization. About the Author: Kevin Gilbert is the Technology Manager at  SIGMA Marketing Group. Related Articles: Marketing Data Security: Securing Your Cell Phone or Mobile Device. Kevin Gilbert. EMAIL. Tweet This!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 16, 2011
    [Marketing] Social Selling White Paper – SellingPower
    Today’s B2B sales teams need to know how to leverage social selling opportunities in order to create relationships and help their companies maintain a strong brand presence in the market. facebook Inbound Marketing linkedin marketing Sales Sales 2.0 Social Selling: How to connect and engage with the modern buyer.
  • HUBSPOT  |  MONDAY, MAY 10, 2010
    [Marketing] Top 5 Inbound Marketing Articles to Start the Week: Geo-Marketing
    Whether you're talking about location-based , mobile, local search, or geo-marketing, the ability to segment your message by location is one of the newest developments in marketing. His main point is that geo-marketing gives small and medium sized businesses (not just large companies) a powerful new opportunity. Be honest.
  • HUBSPOT  |  MONDAY, JULY 11, 2011
    [Marketing] What’s the Proper Social Media Etiquette? [Marketing Cast]
    In today’s episode of the Weekly Marketing Cast , we discuss what the social media etiquette might include: There Isn’t One Right Way. Should you follow back somebody who follows you on Twitter? Should you comment on the Facebook updates of your connections? That’s the way it used to be--us talking to our audience.
  • WEBBIQUITY  |  FRIDAY, JANUARY 21, 2011
    [Marketing] How to Sell, Even if You Hate Selling
    Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). Marketing Research Outsourced Marketing Services consultative selling RainToday sales selling consulting servicesOr they didn’t admit it.
  • SALES CHALLENGER  |  MONDAY, JUNE 13, 2011
    [Marketing] Ask For an Introduction, Not a Lead
    As part of our research last year about gaining commercial alignment, we asked sales and marketing executives to force-rank their priorities.  Somewhat surprisingly, ‘lead generation’ appeared toward the end of that list, with sales executives ranking it as an even lower priority than their marketing counterparts.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 17, 2013
    [Marketing] Two Examples of Stellar B2B Facebook Pages
    'Facebook is a huge topic of interest to B2B marketers, so we wanted to share two examples of stellar B2B Facebook Pages, as a follow-up to How to Build a Great B2B Community on Facebook. Example: 15 Marketing Buzzwords to Stop Using. Examples Facebook B2B marketing constant contact marketingprofs mpb2b Create content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 11, 2011
    [Marketing] 14 Sanity Saving Apps For Business Travelers
    Sam Fiorella , Chief Marketing Sensei at Sensei Marketing and blogger at 12 Most. by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. Twitter Mobile App. Because Hi, I’m Ann.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [Marketing] You Can Grow Your Business with Social Media. Learn How Here.
    Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign. . Jeff Ogden of Find New Customers and host of Mad Marketing TV is delivering the lunchtime keynote address. And you’ll come away with actionable ideas to solve your own marketing problems. Google.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing] Cisco Creates B2B Social Content in a Unique Place
    Related posts: Risk and Reward of Social Sharing in B2B Email Marketing Social sharing is becoming more and more common in email. Ways to Socialize Your B2B Content to Increase Leads and Sales As B2B online marketers, creating new, socially shareable content to. Visitors Chose How to View Content. Outside Writers Contribute Content.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 22, 2010
    [Marketing] Old Tweets, New Twitter and B2B
    Now that Twitter does not show all tweets within their own search, marketers are looking for ways to find the older tweets. And while these posts are not specifically about B2B, they provide information that is relevant for B2B marketers who are looking for resources to start or improve their use of Twitter. from Marketing Profs.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Marketing] Our Fav Posts, Week of September 26
    Helping Unlock the Marketing Puzzle. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Our Favourite Marketing Posts for Week of Sep 26, 2011.
  • INBLURBS  |  FRIDAY, NOVEMBER 12, 2010
    [Marketing] Six Search Engine Submission Tips to Get Search Engine Traffic
    Marketing Takeaway Tip: Search Engine optimization is one of the important business strategy for online business. Take expert opinion and expert advice from inbound marketing experts to utilize and maximize your search engine optimization strategies. Do you know the marketing effectiveness of your website? Advertise yourself.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing] Some Brands are Thinking Outside the Outbound Box for Blogger Outreach
    'Blogger outreach is like any other digital PR and inbound marketing tactic—it is a strategy that thrives when comprised of creativity and innovation. Blogger Outreach authority Blog blogger bloggers brand Business company Contest Customer Events Inbound marketing Instagram marketing outreach Pinterest posts story strategy tag WHO
  • B2B MARKETING ONLINE  |  WEDNESDAY, MARCH 10, 2010
    [Marketing] Innovation in business - making CRM work even better
    Tags: Technology The Market CRM innovation sales
  • HUBSPOT  |  WEDNESDAY, DECEMBER 29, 2010
    [Marketing] Marketing Lessons from Google's Chrome OS Beta
    Marketing Takeaways Plan for the web. Photo Credit: þä½ Free Download: 101 Marketing Charts and Graphs. Improve your decision making and long-term performance with marketing data for best practices. A few weeks ago I filled out a form hosted by Google to sign up to test out a Chrome OS beta laptop. Go HTML5.
  • ENGAGE  |  FRIDAY, SEPTEMBER 9, 2011
    [Marketing] Just Another SEO Manifesto
    Content Management Best Practices Content (media) Content Marketing Quality relationships Search engine optimization Search Engines SEO TransparencyI f I had only one thing to say about search engine optimization, it’d be this: don’t chase the search engines, instead chase what the search engines are chasing.
  • B2B MARKETING ONLINE  |  WEDNESDAY, AUGUST 25, 2010
    [Marketing] Let creativity be the driver
    The economic downturn has meant that B2B marketers have faced inevitable cuts to their budgets. This means that achieving reach through traditional media is harder, but it doesn’t mean you can’t get lasting, meaningful results from your marketing. The marketing mix for brands has become sterile and staid. Well, because it works.
  • VERTICAL RESPONSE  |  MONDAY, JULY 28, 2014
    [Marketing] A 3-Step Plan for Writing Back-to-School Subject Lines that Get the Grade
    Email marketing specialist Laura Baugh with Team Velocity Marketing specializes in automotive marketing. Market to college students College students are headed back to dorm rooms, too, and they buy entirely different items than those in grade school. Want more marketing tips and advice? car dealership did. Be hip.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 6, 2014
    [Marketing] Facebook or Twitter – Which is Better for Your Small Business?
    If at all possible, you should try to leverage both networks in your marketing efforts. © 2014, VR Marketing Blog. appeared first on VR Marketing Blog. Social Media business Facebook Facebook Account Facebook Features Facebook Stats Small Business smb Social Media Marketing Twitter Twitter Usage Twitter. Overall.
  • AD YOUR COMMENT HERE  |  FRIDAY, OCTOBER 22, 2010
    [Marketing] 5 Great Resources to Maximize the SEO of your Online Content
    B2B SEO: Content Sourcing and Optimization – Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using. Tags: content production Content (media) Internet marketing Search engine optimization Web search engine
  • JUNTA 42  |  THURSDAY, NOVEMBER 10, 2011
    [Marketing] Is The US Military More Social Media Savvy Than You?
    Case Studies Content Marketing Social Media DoD Jack Holt Shel Holtz social media US MilitaryThe DOD Social Media Hub. This post is in honor of all our US Veterans, especially my dad, who served in the US Army. Thank you for our freedom. The best example of this was, strangely enough, the US Military. The genie was already out of the bottle.
  • HUBSPOT  |  TUESDAY, APRIL 5, 2011
    [Marketing] How to Convince Your Boss It's Time for a Marketing Transformation
    This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Free Template: Convince Your Boss to Transform Your Marketing. Use this customizable PowerPoint with stats, terms and ideas of how to pitch inbound marketing.
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 5, 2011
    [Marketing] Five Reasons Lead Generation Is On Its Last Legs
    Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. Delivering leads for sales drives today’s B2B marketing organization. B2B marketing is all about lead generation. A quick definition.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 30, 2013
    [Marketing] How to Practice Sales Enablement That Helps Reps Rock
    Marketing also has an integral role in the success of sales. It’s more than just sharing research and consumption behaviors, classifying someone as a marketing qualified lead (MQL), and then graduating contacts to sales accepted leads (SALs). She’s a mini marketer. . Now, let’s all do the wave. You include ‘wish list’ metrics….
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, JULY 2, 2012
    [Marketing] Survey Result: The Top-3 Goals of Content Marketing
    Last month, we asked over 30,000 members of the B2B Technology Marketing Community on LinkedIn about content marketing. The first survey question was "What are your top-3 goals for content marketing?" In other words, lead generation is the ultimate promise of content marketing. The results are in.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 19, 2015
    [Marketing] Six Ideas for Getting Your Social Media Off the Ground
    This Thing: If you are way ahead of Patty (and, frankly most B2B marketers probably are not), you may be ready to kick off an employee advocacy program on social. Here is a great article from Dave Hawley  at Marketing Profs about where to start. Social Media B2B marketing bizmarketer corporate overlords linkedin social media
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Connect Your B2B Customers with Social Media Profiles
    Understanding how social it’s becoming is a challenge to many B2B marketers. It’s now possible to append your B2B customer and prospect databases with social media addresses and other social marketing data. to identify and engage your contacts with the most marketing influence. Business is getting more and more social.
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Marketing] Lead Generation: Less is More in Challenging Economic Times
    The vast majority of marketing departments are finding success with lead generation (Good!) Put simply, for marketing the key is to adopt the “Less is More” approach. Most marketing teams are running a variety of great demand generation programs , generating lots of leads that unfortunately aren’t closing.
  • B2B MARKETING ONLINE  |  FRIDAY, MARCH 12, 2010
    [Marketing] Is there an App for that?
    recently had a conversation with a senior marketer in a global technology company. He rather excitedly told me that they were starting to really step up the advertising and marketing activities, and 2010 was going to be a big year for the company. So what does this mean when you are planning a marketing campaign?
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] Approach Your B2B Social Media Strategy from Many Sides
    Many B2B marketers approach their social media programs from a tactic entry point. They help solve marketers’ biggest challenges. But it is still worth reminding marketers of this. The Evolution of B2B Marketing: Why Generating Leads Isn’t Enough Anymore. ZMOT, and what it means to B2B marketers.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 3, 2011
    [Marketing] 6/27/11: Top Posts This Week
    Helping Unlock the Marketing Puzzle. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Top Marketing Posts for Week of June 27, 2011. Twitter or Die?
  • LEAD VIEWS  |  FRIDAY, JUNE 10, 2011
    [Marketing] Multidimensional Content Strategy for Content ‘Inside’ Your Website and ‘Outside’
    It covers all content marketing elements including the content on the individual tabs and pages of your website and also SEO landing pages (which might not be readily visible, but are an integral part of your site). This is especially true for article marketing and wiki sites. Content outside the website. So, what’s the difference?
  • THE POINT  |  THURSDAY, NOVEMBER 4, 2010
    [Marketing] 3 Reasons to Add Email to Your Lead Follow-Up Process
    The phone call can follow thereafter, or alternatively, with a marketing automation system in place, you can trigger or prompt sales for phone follow-up at a specific interval. Lead Management Lead Nurturing Marketing Automation Sales 2.0 Our inside sales reps are fairly prompt about following up with all leads by phone.
  • SAZBEAN  |  FRIDAY, JANUARY 17, 2014
    [Marketing] eCommerce Customer-Centric Sites with Great Design
    Marketing and customer-centric designs don’t have to be contrary. Great marketing is all about what the customers want. eCommerce Business customer E-commerce Econsultancy Marketing and Advertising online shopping Shopping
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Marketing] What is a Diagnostic Assessment Tool?
    Value Marketing Executive Assessment Tools Diagnostic Selling Pisello Alinean Value Selling? With budgets tight and risk aversion high, it’s easier for buyers to “do-nothing” than to change. Buyers often need proactive help determining what issues they might have, and which of these issues is a priority that is worthy of addressing.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Marketing] Making Sense Out Of The Numbers – Social Marketing Metrics
    Let’s say you’ve created the social marketing plan and are implementing it. The next step (and probably most significant in terms of your future marketing budgets) is showing everyone how well it’s working. Every company is different when it comes to marketing reporting. You can approach it two ways.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [Marketing] A simple way to build authoritative links to your site
    B2B Web Strategy Search Engine Marketing
  • NNC SERVICES  |  TUESDAY, AUGUST 27, 2013
    [Marketing] 8 Ways to promote your new Facebook page for free
    blog Social media marketing Facebook like LinkedIn promote social media Twitter 'So you have this new marvelous website and a new Facebook page that you hope will make your audience love you. But you have to build this audience first. Where to begin? This is […].
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 16, 2014
    [Marketing] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    It’s the narrow mindset of “we have always done it like this” and “how do we know that change will be beneficial” that needs to be eliminated if we are to see radical changes in demand generation and B2B marketing. It’s time to look your audience in the eye—be disruptive and innovative in your marketing. Dalai Lama XIV. Pablo Picasso.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 27, 2012
    [Marketing] Improve your “quality score” with Increased Impressions
    Online Marketing PPCAnyone who has ever run a Google AdWords campaign has heard the term “quality score” But just what is it, and how can we improve it?
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] 4 Steps to a Hunger Games Marketing Budget
    As brutal as this is, your marketing budget should function in precisely the same manner. Marketing Budget: Survival of the Fittest. Your marketing budget should be based on metrics like CPL and CPA. Research from IBM shows that companies basing marketing spend on these metrics make 40% more revenue than companies that don''t.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 29, 2012
    [Marketing] How to Grow Your B2B Business Using Social Media
    Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign. How do you effectively use them for truly integrated marketing with your offline and other online campaigns? And you’ll come away with actionable ideas to solve your own marketing problems. Google.
  • B2B MARKETING ONLINE  |  MONDAY, JULY 26, 2010
    [Marketing] The future of news online: why paywalls can never be the complete answer
    Many display ads prompt users to further research products long after their engagement with the marketing message and there is no value attributed to other obvious positives such as increased brand-awareness, buzz or loyalty reinforcement. Therefore, those users clicking directly on the ads are not even the target audience of the marketer!
  • WEBBIQUITY  |  MONDAY, OCTOBER 29, 2012
    [Marketing] Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
    Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. How are your competitors approaching the market? are they more likely to use Facebook or a specialized discussion forum? How many conversions?
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2011
    [Marketing] 5 Steps to Planning an Awesome Event With Inbound Marketing
    Social media and other inbound marketing tactics can combine into a strategic approach to promoting your event, increasing the hype surrounding it, and attracting the attention of both potential attendees and media. Before you can utilize any inbound marketing tactics, you must think about what you are trying to accomplish with your event.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 30, 2014
    [Marketing] 5 Lessons from 5 Years of Online Business and Blogging
    The post 5 Lessons from 5 Years of Online Business and Blogging appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. m not a fan of making New Year’s resolutions, because I rarely reach my ever-shifting goals, but I always review the past and see what I can learn from it. Long-term planning is useless. Lessons learned.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 24, 2012
    [Marketing] Why Do B-to-B Companies Ignore Social Media Feedback?
    Marketing Trends Social Marketing jeffrey cohen measuring social media richard owen satmetrix social media follow up process socialmediab2b.com why companies ignore social media feedbackIt still boggles my mind that companies who rush into social media ignore feedback once they do get it. Do you have a strategy in place?
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 17, 2014
    [Marketing] How Jeff Ogden of Find New Customers got one of the nicest business cards in America
    2015 will be the biggest year ever for Find New Customers, thanks to our new business partner, Likeable Local , “Social Media Marketing Software to make YOU more Successful” because they have many medical doctors in New York City, and I will handle the massive medical industry in Florida for them. Check it out.)) Good idea, Gary.
  • WONDERING OUT LOUD  |  WEDNESDAY, JANUARY 13, 2010
    [Marketing] Information isn’t power anymore
    Leigh Anne Reynolds of The B2B Lead Blog posted yesterday about tearing down the gates in front of her marketing content and watching the clickthroughs rise. Here’s the ugly truth: the internet has rendered our marketing materials powerless and valueless. But that was when information was power and that time is long gone.
  • VOLACCI  |  WEDNESDAY, MARCH 27, 2013
    [Marketing] Creating "quick content" and automating your marketing (instead of.
  • INBLURBS  |  TUESDAY, JULY 26, 2011
    [Marketing] Hotel Industry increase revenue the smart way. Participate in Social Media!
    The most important part before engaging in social media marketing on social networks like Twitter, Facebook and LinkedIn is to know where the target audience is, what about they communicate, which challenges they have and what they expect from your industry! Communicate with them without boring them with marketing blah blah.
  • CONTENT MARKETING TODAY  |  SATURDAY, MARCH 6, 2010
    [Marketing] Formidable! Content Marketing Puts Paris Travel Guide and its Author on the Virtual Map
    April in Paris and Content Marketing in Blossom. Online research for an upcoming April trip to the wonderful city on the Seine uncovered a delightful content marketing practitioner, Steve Solosky, “The Traveling Professor,” along with his guide to Paris, his website, his eNewsletters, his blog, and his intuitive grasp of content marketing.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Marketing] 23 Outstanding Social PR Guides
    But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script. Image credit: PRNews.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 17, 2014
    [Marketing] How to Manage Expectations – The Vastly Underutilized Skill
    Want more marketing tips and tactics? © 2014, VR Marketing Blog. The post How to Manage Expectations – The Vastly Underutilized Skill appeared first on VR Marketing Blog. Business Management creating expectations entrepreneurship leadership management small business marketing Make No Assumptions.
  • SAZBEAN  |  THURSDAY, JUNE 30, 2011
    [Marketing] Choosing Your Marketing Help in 2011: 5 Things You Should Stop Looking At
    sales and marketing team that barely speak to each other. Welcome to the marketing cleanup job. – Choosing Your Marketing Help in 2011: 5 Things You Should Stop Looking At. Inconsistent messaging. website optimized for everyone but visitors. corporate Facebook page with unanswered comments from 6 months prior.
  • MARKETING CRAFTMANSHIP  |  MONDAY, DECEMBER 12, 2011
    [Marketing] Sales Tips from PR Legend Lee Levitt
    Uncategorized #craftsmanship #PR #PRfirms #PRSA #publicity #thought leadership B2B marketing Lee Levitt Levitt's Manual of PR Sales Strategy & Tactics marketing counsel marketing craftsmanship PR firms PR strategy professional services marketing public relations sales strategy sales tactics selling professional services selling public relation
  • ACSELLERANT  |  MONDAY, DECEMBER 9, 2013
    [Marketing] Bridging the Gap for Effective B2B Videos
    'B2B sales and marketing people understand that videos can be powerful sales tools. Most problems with B2B video production are created at the handoff from the corporate marketing people to the creative video people. Business Story Video Marketing Video Production Visual Storytelling script story Storyboard Why not?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Marketing] 7 Misconceptions About the New EU Privacy Regulations
    Nevertheless, the new directive does mean changes for marketers in the EU. This creates a uniform privacy law across the entire European market! Marketers need to promise that in exchange for permission to collect some information on buyers’ preferences, they will deliver relevant, valuable content in return…then keep that promise.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing] Business Blogging: Blast Past the Blunders
    Blog Marketing: How Readers Find Your Business. Tags: About Blogs Content Marketing Ezine & Blog Classes Online Marketing Teleclasses & Seminars blog content blog formatting blog marketing business blogging content marketing with blogs wordpress teleseminars Writing for the Web 5,  2010 to save $100.).
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [Marketing] B2B Marketing is Just B2P. Right?
    So why is B2P a new idea, and what should B2B marketers think of it? Rants Strategy B2B marketing B2P Marketing complex salesBusinesses do not make decisions, people make decisions on behalf of businesses.
  • B2B IDEAS @ WORK  |  THURSDAY, DECEMBER 29, 2011
    [Marketing] POLL: What's Your B2B Marketing New Year's Resolutions?
    What are your marketing plans for 2012? What are you looking forward to in 2012 that you'd like to share?
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Marketing] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 12, 2011
    [Marketing] Top 10 “Ego” Blogs: Get Inspired, Write Better
    John Jantsch,  Duct Tape Marketing. Top Blog Lists: Top42 Content Marketing & 9 Best Blogs for 2009. Top 42 Content Marketing Blogs: We’re number 3! Alltop Aggregates Content Marketing Blogs. I’ve been using  Alltop.com  to find blogs in niches. But they are all strong personalities. What do you think?
  • FATHOM  |  FRIDAY, AUGUST 23, 2013
    [Marketing] The Gmail “Promotions” Tab & Its Effect on E-commerce
    'The new Gmail tabs were introduced last month , and email marketers have mixed reviews (read the review from Fathom’s Stephen Epple ). commerce/B2C Marketing Automation/Email Marketing Gmail tabs … Read the rest The post The Gmail “Promotions” Tab & Its Effect on E-commerce appeared first on Fathom.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 6, 2013
    [Marketing] Five Ways You Can Get Big Value from LinkedIn
    Social media is a key component of a viable pull marketing mix, and should be part of most companies’ go-to-market strategy. And the first and most important social media tool for B2B marketers is LinkedIn marketing. Stay Top of Mind – I wrote a recent blog post titled Market Awareness Trumps Sales Skills. 
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 4, 2012
    [Marketing] Do You Have a Plan for Your Social Media?
    Starting a Facebook account or bl0g with no plan on how they will react, not only with each other but with the rest of your marketing plan, is a disaster waiting to happen. Marketing Tips Social Marketing having a social media plan jim belosic Social media examiner steps to ensure an effective social media plan
  • E-STORM  |  WEDNESDAY, DECEMBER 24, 2014
    [Marketing] What Do Sriracha, Babies and the Death Star Have in Common?
    Online Marketing 'Ho, Ho, Ho, It hasn’t been the greatest of years, with the natural disasters, diseases, conflicts and tragedies. But that is life, we have to learn to find the silver lining and stay optimistic. Let us take a more light hearted look at the interesting news that happened this year. William and The estorm […].
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 16, 2014
    [Marketing] Get Recognized: 10 Small Business Awards You Should Enter
    The American Business Stevie Awards feature an impressive array of categories in management, marketing, customer service, human resources, information technology, new product/service and more. Get more small business marketing tips – sign up for our weekly email newsletter. Awards programs run the gamut. Submission deadline: Jan.
  • BIZNOLOGY  |  MONDAY, OCTOBER 25, 2010
    [Marketing] How to Run a Webinar
    Tags: Internet Marketing business webconferencing
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing] Find New Customers is now a Gold Partner with Silverpop
    One of the top marketing automation platforms on the market today, Silverpop is one of the very best. We look … Continue reading → Tags: Business relationships Lead Nurturing Lead Scoring Marketing Marketing Automation lead generation marketing campaigns
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Marketing] 8 Holiday Fundraising Tips for Non-Profits
    Dan Quirk, marketing specialist for DonorPro Nonprofit Fundraising Solutions , a company that specializes non-profit management software, says every organization is preparing for a donation blitz. Non-Profit Marketing charity emails email marketing fundraising holiday fundraising non-profit emails non-profit fundraising emails non-profits
  • MARKETING INTERACTIONS  |  TUESDAY, FEBRUARY 3, 2009
    [Marketing] The Gooey Center of Marketing
    When you look at your e-marketing strategy for 2009, are you paying homage to the Gooey Center? lot of marketers have plans and tactics. Your e-marketing strategy may include distribution points like: corporate website company blogs email campaigns themed micro-sites webinars videos But, that's just distribution.
  • FATHOM  |  WEDNESDAY, MAY 28, 2014
    [Marketing] What Are Your Metrics Saying About Your Email Campaigns?
    You’ll be surprised by how much impact one small test can have and how you can apply those learnings to other areas of your marketing programs. Marketing Automation / Email Retail / E-commerce 'Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs.
  • CRIMSON MARKETING  |  TUESDAY, MAY 28, 2013
    [Marketing] Five Ways CIOs Can Prepare For The Cloud
    Other Interesting Topics Product Marketing cloud computing marketing change marketing concepts marketing message marketing solutions 'Arne Josefsberg, the Chief Technoloy Officer for ServiceNow,  recently sat down to share 5 key lessons other CIOs should master when moving to the cloud.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 30, 2011
    [Marketing] Serial Writing Formula: 1=5+2=7+1
    decided to try to encapsulate the main ingredients of successful online marketing systems – that was the main concept. So this is the start of another series: How to Write a Series of Articles for Marketing. Content Marketing Tips to Get More “Juice&#. I’m talking about serial writing. Blog this on Blogger.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Marketing] 3 Marketing Lessons from Seth Godin’s New Book "Poke the Box"
    David Meerman Scott, HubSpot's Marketer in Residence , was able to catch up with Seth about his new book and you can watch their interview below: We put our marketing hat on and found 3 key lessons businesses can learn from "Poke the Box:". As a marketer, think about ways in which you can create similar experiences.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 6, 2013
    [Marketing] ar
    'The award-winning marketing expert, Jeff Ogden , (see awards below) is taking a few days off to spend with his family. This popular blog returns on Monday with great content on sales lead generation and marketing topics, not to mention our awesome TV show, Marketing Made Simple TV. Buyerzone Best B2B Blogs of 2012.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, SEPTEMBER 13, 2011
    [Marketing] 3 People to Befriend Before Investing in Automation
    Tell us about your marketing automation experiences, challenges, and successes by taking our short survey.  As I wrote a few weeks ago, marketing automation is an increasingly popular arrow in marketers’ quivers – helping them sense and respond to customers’ needs in a more targeted, buying-stage appropriate way. 
  • THE ROI GUY  |  WEDNESDAY, JULY 11, 2012
    [Marketing] Gartner’s IT Spending Forecast Heats Up For Summer
    This remains a golden opportunity to implement value selling and marketing to fight Frugalnomics, and gain a competitive edge. Gartner Value Marketing IT Budgets Pisello Alinean Value Selling Frugalnomics IT SpendingIn their just released outlook, Gartner raised annual IT spending growth predictions, from a cool 2.5 trillion in 2011.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 11, 2009
    [Marketing] Marketo’s secret sauce for lead generation
    highly recommend you watch Jon Miller, their VP of Marketing share the Marketo Secret Sauce for Lead Generation. Everyone in marketing or sales should see this. For companies looking for marketing campaigns in b2b lead generation who wish to improve the way they acquire new customers , Find New Customers is the place to go.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 9, 2012
    [Marketing] Facebook and Pinterest Lead Top B2B Social Media Posts in 2012
    These are things that are most on B2B marketers’ minds. 12 Revealing Stats About B2B Social Media Marketing. Reasons For B2B Marketers To Explore Pinterest. Ridiculous B2B Social Media Marketing Myths. Facebook LinkedIn Marketing Social Networks linkedin Pinterest social media lead generation statistics
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