HUBSPOT | MONDAY, APRIL 11, 2011
[Marketing] Top Incentives for Driving Email Subscribers [Marketing Cast]
“I don’t think that is really what people are really looking for,” says David Meerman Scott about product incentives in email marketing. In this episode of the Weekly Marketing Cast we discuss the number one incentive that drives email subscriptions: content. What Are People Looking For? What Should You Focus On?
HUBSPOT | THURSDAY, FEBRUARY 17, 2011
[Marketing] How Long Should a Marketing Survey Be Online?
When it comes to online surveys, marketers have to walk a fine line between getting all the information they need and asking too many questions and thus preventing respondents from completing the survey. However, this data does serve as a guideline for marketers looking to receive in-depth and thoughtful answers to survey questions.
FATHOM | MONDAY, JANUARY 6, 2014
[Marketing] Marketing in Education: Addressing Common Core State Standards
'If you’re immersed in the education marketing space (specifically -K-12) the words “Common Core” spark some heated debate. And if you’re marketing to administrators, teachers or parents, you know that you need to address the topic. Marketers can use this opportunity to stand out and build trust with existing and potential partners.
ENGAGE | MONDAY, JULY 4, 2011
[Marketing] What the Presidents of the USA Would Have Blogged About on the 4th of July
In a much humbler realm – content marketing – the same virtues apply to success. In honor of the 4th of July, here are what some of the commanders in chief have said about content marketing. Innovation Plus Opinion Building Community Content Marketing Content Strategy InspirationSort of. March on, yourself.
INBLURBS | WEDNESDAY, FEBRUARY 9, 2011
[Marketing] 5 ToDos for your Social Media Success in 2011
You should focus on major trands to market your business. You can reach new potential employees with Inbound Marketing the smart and easy way! Marketing only works with a budget! You decide if you want to make a great marketing tool out of your service and support. Use location based marketing. Gowalla. Loopt.
VERTICAL RESPONSE | FRIDAY, NOVEMBER 29, 2013
[Marketing] Can Customers Go from “Liking” to Buying on Social Media?
As Jay Baer , the marketing keynote speaker and best-selling author is famous for saying, the difference between helping and selling is two letters, but it makes all the difference in the world. © 2013, VR Marketing Blog. appeared first on VR Marketing Blog. The data sounds pretty promising. Wonder what they bought?
B2B MARKETING ONLINE | TUESDAY, JUNE 8, 2010
[Marketing] Psion - the return.
So, here it is… my first posting for B2B Marketing Online, and I am delighted to be part of such a vibrant and growing community. The progress so far: In the past year, I have created a centralised marketing hub, with the right kind of agency model at the heart. This fuels the whole field marketing & sales engine.
B2B MARKETING TRACTION | SUNDAY, FEBRUARY 7, 2010
[Marketing] Vote for Your Favorite 2010 Superbowl Ad
Will corporate marketers change their messages to reflect these economic times? Marketing Research and Analysis advertisingTweet. There has been a lot of buzz about this year’s Super Bowl ads and the fact that Pepsi eschewed the ad spend this year to run a contest for the best idea to help needy people. src="[link].
MODERN B2B MARKETING | THURSDAY, JULY 21, 2011
[Marketing] Lead Scoring: What’s Hot and What’s Not
Such is the eternal struggle of sales and marketing teams across the world. The most essential aspect of lead scoring is that it is a shared methodology between sales and marketing. To achieve this type of sales and marketing alignment requires building the revenue engine together from the ground up. Explicit Scoring.
ENGAGE | MONDAY, JANUARY 19, 2015
[Marketing] What Content Marketing and Teaching Burpees Have in Common
That comment also got me thinking about how a group fitness class is a lot like content marketing. Content marketing: The same goes for content marketing. Content marketing: In content marketing, the competitive landscape is equally fierce. Content marketing: The same should be true for content. Hear me out.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 2, 2014
[Marketing] Why Jeff Ogden of Find New Customers modifies his LinkedIn profile every day
'Jeff Ogden of Find New Customers is humbly considered one of the top marketing experts in the USA today, however… Yet Jeff Ogden customizes his LinkedIn profile each and ever day. It does zero good to be a highly regarded marketing expert is no one can find it on social media. Filed under: Find New Customers , Marketing Awards.
SAZBEAN | FRIDAY, OCTOBER 22, 2010
[Marketing] Building Relationships by Commenting
Commenting on blogs, posts, videos, and others types of content is a great way to build relationships, not only with the content producers, but also others who see the content. However, treating comments as link bait (commenting just to get people to click on your link), can have just the opposite effect. Quality over Quantity. Comment on Comments.
HINGE MARKETING | FRIDAY, JANUARY 3, 2014
[Marketing] 5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution
Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. With a bit of perseverance, content marketing can have a positive effect on your firm’s online presence.
B2B LEAD BLOG | TUESDAY, AUGUST 9, 2011
[Marketing] Have a minute? Find out why lead nurturing is more critical than ever
Share and Enjoy: Lead Generation Lead Nurturing Marketing StrategyTweet In this recent interview with BNet Australia, Brian Carroll reminds us that 90 to 95 percent of customers aren’t ready to buy. Find his comments at timestamp 18:14.). So what do you do with them until they are? You nurture them. What problems can lead nurturing solve?
MARKETRI | FRIDAY, AUGUST 31, 2012
[Marketing] How Google Scholar Can Help Lawyers Gain a Competitive Advantage
really don’t like research, so I became a marketer and eagerly joined Marketri , where I help lawyers and other professionals grow their business, strengthen their brand, and stay ahead of their competition. Once upon a time, I thought I’d be a lawyer. What is Google Scholar? What are Google Scholar’s benefits?
WRITESPARK | WEDNESDAY, JULY 6, 2011
[Marketing] How a Freelance Writer Can Help Solve Marcom Project Issues
As a marketing communications manager, you probably spend much of your workday trying to resolve common issues that arise in your projects such as: Endless debates over the project plan or document outline. Content Marketing Sales Materials Working with Writers freelance copywriter freelance writer marketing communications
HUBSPOT | WEDNESDAY, FEBRUARY 16, 2011
[Marketing] A Marketer's Guide To Video Codecs
While online video is fun to watch and an important part of your inbound marketing content strategy, it does require some technical knowledge to execute well. Why Do Marketers Need Codecs? How do you plan on using video and audio in your inbound marketing in 2011? Free Download: How to Use Online Video for Inbound Marketing.
PAUL GILLIN | TUESDAY, APRIL 24, 2012
[Marketing] Paul Greenberg on Social Customers
marketing Social Media social networks Paul Greenberg social businessWho are social customers? According to Paul Greenberg , they: Are savvy using social channels. Trust differently than they used to. Communicate with peers. Communicate with companies. Get what they want. Are social, mobile, local. Deliver high-quality goods and services.
HUBSPOT | THURSDAY, JANUARY 6, 2011
[Marketing] New Chart: Most Effective Email Marketing Objectives for 2011
In my last post on email , I talked about email marketing challenges. Today, I’d like to focus on email marketing objectives. There are many good reasons for email marketing. That’s why it’s so important to set your objective for your email marketing. Do you agree with these email marketing objectives?
INBOUND MARKETING AUTOMATION BLOG | SUNDAY, SEPTEMBER 12, 2010
[Marketing] Social Media, Cisco Systems, and LaSandra Brill – Part 2
In this second post of the series, LaSandra Brill discusses the need for a dedicated Social Media Marketing “expert within a company, and comments on how social media is a cultural shift that is changing the expectations of business. Neill: How much time should a marketing department spend on social media? No related posts.
THE ROI GUY | TUESDAY, MAY 15, 2012
[Marketing] A Better Way to Go Mobile – Interactive White Paper (powered by Alinean)
The Interactive White Paper fueled an Alinean crafted email marketing campaign to select prospect communities, promoting the Better Way to Go Mobile Interactive White Paper. Kony interactive smart content interactive white paper Demand Generation Value Marketing Mobile Pisello Alinean Lead Generation
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MARCH 6, 2011
[Marketing] Six ideas to get your blog out of the fog
B2B and social media Blogging best practices Case studies Content Marketing corporate communications blog comments blog readership blogging best practices blogging case study blogging for businessWe have an extraordinary opportunity today! Thanks to Christina Pappas, a blogger with Zmags.com, we're going to dissect her blog as a case study!
FATHOM | WEDNESDAY, JANUARY 8, 2014
[Marketing] Nurturing Across the Student Life Cycle: A Guide for Higher-Ed Marketers
Do your marketing and admissions departments struggle with finding new, cost-effective ways to recruit and retain students? If so, check out our new guide for higher-ed marketers and discover how to earn $26 for every $1 as you: Recruit students with high impact. Reduce their discount rates. Retain students. Education Industry
HUBSPOT | FRIDAY, SEPTEMBER 23, 2011
[Marketing] 3 Ways to Make Inbound Leads More Effective for Sales and Marketing
His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. At least that's inbound marketing's promise. To that extent, inbound marketing “delivers” on delivering leads. The Conclusion: Make Inbound Marketing More Effective. The Inbound Promise. Admit it.
THE ROI GUY | FRIDAY, APRIL 6, 2012
[Marketing] Gartner cuts 2012 IT spending forecast by 1/3rd
As the glow of the New Year wears off in 2012, US currency valuation, macro-economic problems remain in the euro-zone, rising oil prices, and potential issues in China’s overheated real estate market all are conspiring to lower the most rosy of predictions. Are you ready to grab your share of the dwindling 2012 IT Budget? for the year.
TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 30, 2013
[Marketing] How Manufacturers Can Use Social Media to Outsmart Their Competition
Buyers Products is a manufacturer of parts for the mobile equipment market. One of the markets they were in was making replacement parts for the snow plow market. They were the last one in a crowded market where 4 other manufacturers were the dominant players. They think all their info has to be a closely guarded secret.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 8, 2014
[Marketing] How to set up a Social Media Command Center
Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Real-time marketing and engagement during events. Uncovering field marketing opportunities. Rick Wion is a Chicago-based business and marketing consultant for Manifest Social.
HUBSPOT | FRIDAY, JUNE 4, 2010
[Marketing] A Foodie's Guide to Inbound Marketing
So naturally, it's started to invade other parts of my life -- including how I think about inbound marketing. Earlier this week while we were out having a dinner, a friend asked "I don't get Inbound Marketing. With inbound marketing you need to do the same thing. With Inbound Marketing it's similar. What exactly is it?"
AVITAGE | MONDAY, OCTOBER 15, 2012
[Marketing] The Role of Content in the B2B IT Buying Process
Content Marketing Content Publishing IDG content studyForgive the redundancy, but Ardath Albee has another good post talking about the role of content in the b2b IT buying process. She is referencing the recently released IDG 2012 Customer Engagement Study report. Of course all assets won’t come from one company.
THE ROI GUY | WEDNESDAY, AUGUST 17, 2011
[Marketing] So You Think Your Sales Team Can Dance? Buyers Say “Think Again.”
The good news is that many marketers and sales enablement groups have realized the change in buyers over the past decade. This presents a substantial challenge for sales and marketing to prove that “doing nothing” has a cost, and that the proposed return on investment is worth the change risk. Not so fast. Again, challenges remain.
MODERN B2B MARKETING | MONDAY, NOVEMBER 28, 2011
[Marketing] Social Media In Demand Generation: Cracking The Mystery
Determine who makes up your target market and then mold your content to do these 4 things: Educate them on your industry and products. If you’ve only leveraged the big four (Facebook, LinkedIn, Twitter and YouTube) then you’re most likely giving your marketing efforts short shrift. B2B Marketing Social Media Demand Generation
MODERN B2B MARKETING | SUNDAY, APRIL 24, 2011
[Marketing] Top 5 Lead Source Best Practices
by Maria Pergolino Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and part of proper lead management. Remember, following these tips will help ensure you can measure marketing ROI , proving the success from all your hard work. Avoid lead source clutter.
B2B MARKETING BLOG | TUESDAY, OCTOBER 4, 2011
[Marketing] You want creative website copy…really? (Part II)
Forget creativity; B2B marketers even throw out basic writing 101 rules when it comes to their website content. content Interactive Interactive PR Marketing Public Relations social mediaLast week I shared my opinion that when it comes to website copy, companies are really only comfortable with “corporate speak.”
ANYTHING GOES MARKETING | SUNDAY, DECEMBER 9, 2007
[Marketing] Email and Video: Tactics you can use Today
If a three year old can play Guitar Hero and have it posted to YouTube, your marketing team can handle this. It's no longer "Back to the Future" but the future is here and it's time to accept that video should be a key part of your marketing efforts. Tags: video email marketing business blog youtube Looks difficult? percent.
SMASHMOUTH MARKETING | WEDNESDAY, MARCH 25, 2009
[Marketing] C-Level Prospects - Make the First Appointment By Phone
As some of you know, Green Leads also has a research arm where we conduct market research for clients. Tags: lead gen marketing appointments sales2.0 When I was recently at the Sales 2.0 conference, I had several conversations and debate about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Don't over-sell. sales
HUBSPOT | WEDNESDAY, MAY 19, 2010
[Marketing] Basic HTML Every Marketer Should Know (About Links)
As a follow up to my first post on Basic HTML Every Marketer Should Know , I wanted to dig a little deeper into links. Keep this article as a handy reference for hyperlinks and stay tuned for my next post on basic HTML marketers should know about tables. Check out my recent blog article on Basic HTML Every Marketer Should Know.
BIZNOLOGY | TUESDAY, SEPTEMBER 25, 2012
[Marketing] Business tweeting is a life-sentence
Client Relations Community Manager Online Reputation Reputation Management Social Media Marketing Twitter Management Anne-Marie Slaughter Diane Rehm Diane Rehm Show Facebook Krista Tippett Online Reputation Management social media twitterMy first question is: why have you waited until now? My second is: why now? Is that your solemn vow?
SYNECORE | FRIDAY, OCTOBER 19, 2012
[Marketing] #MarketingTechMin - Content Marketing Works for Small Business
VERTICAL RESPONSE | TUESDAY, JUNE 4, 2013
[Marketing] Responding – The Missing Link of Social Media
As we’ve embraced social media as a marketing channel for our businesses, we’ve given customers another way to interact with us. At the end of the day, it boils down to putting the social in social media marketing. © 2013, VR Marketing Blog. Did you get a response, or did you hear the sound of crickets? When
HINGE MARKETING | THURSDAY, AUGUST 7, 2014
[Marketing] What Does Your A/E/C RFP Response Really Look Like?
Even when many of their most important marketing channels and touchpoints are spot on, there’s an important piece of the brand-building puzzle missing: the RFP response. Not only can you use the photos for your website, but for marketing collateral. E/C Online Marketing Strategy The Lost Bid. That’s it.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 30, 2011
[Marketing] A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6
Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises. Of course, there’s an elephant in the corner, and its name is “Marketing Cloud.” Is the Radian6 acquisition the beginning of a Salesforce Marketing Cloud? Surprise? Share email.
INBLURBS | TUESDAY, JULY 12, 2011
[Marketing] 5 Easy steps to get found on Google from your potential customers
Businesses online uses latest marketing strategies to enhance their customer base through Web Marketing. They are ready to increase marketing budgets for newer and more efficient methods of attracting customers which can generate huge business leads. Step 2: Identify the marketing strategy that best suits your business.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 23, 2010
[Marketing] Can the social web play a role in customer retention?
And is there a way to leverage the social web to keep your customers … even in the extreme case of a commodity market? There is usually only one winner in a commodity market — the lowest cost supplier — except in periods of high demand when supply falls short. Increase speed to market. process to retain customers.
FIFTH GEAR ANALYTICS | THURSDAY, MAY 12, 2011
[Marketing] IT and Marketing: Cross-Channel Marketing Integration and Measurement. (Part 2 of 6)
As we continue to explore the April 2011 cover story in Information Week, “IT Meets Marketing… Will Business Technology Teams Answer the Call, we dive deeper in this second part of the series into cross-channel marketing campaign results.
B2B MARKETING BLOG | MONDAY, OCTOBER 22, 2012
[Marketing] Tweeting Responsibly
Branding Marketing Public Relations social media brand crisis communications Social Marketing TwitterYou, as a communications professional, are tasked with giving the right voice at the right time to your brand using the right channels. Take the recent KitchenAid Twitter mishap during this [.].
WONDERING OUT LOUD | MONDAY, JUNE 20, 2011
[Marketing] Charging into social media
This space is normally reserved for my observations about social media as it pertains to marketing, especially in the B2B space. didn’t look at all of them, but did enough searching through the app market to see that if you have something specific in mind, you’ll find an app to do the job. Measuring 4.3″
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 24, 2011
[Marketing] Social Media: Are You Ready?
Marketing Tips Social Marketing michael brito social media Social media examiner social media governance the 3 pillars of social media readinessEveryone by now knows that social media is not going away. believe most companies, no matter what their size, have accepted that fact and have jumped in in some fashion.
VOICE-BASED MARKETING | WEDNESDAY, AUGUST 20, 2014
[Marketing] Marketing Challenges Agencies Face and How to Solve Them with VBMA
'Proving your value to clients always is at the top of the list for marketing agencies, and there are many powerful tools for tracking your lead generation efforts. Without knowing where these high value leads are coming from, how can you truly demonstrate the success of your marketing campaigns? The Importance of Phone Leads.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 7, 2010
[Marketing] 4 BtoB Marketing Action Items for 2011 (via )
This has been one VERY popular blog post. So let’s share it again. Fortunately, the economy seems to be improving, despite the recent unemployment rise. Thank God. It's about time. hope we leave the recession in the rear view mirror and … Continue reading → Demand Generation
EARNEST ABOUT B2B | THURSDAY, JANUARY 6, 2011
[Marketing] It’s all in the message: Bringing clarity to complex propositions
Your marketing strategy is watertight. Your go-to-market plans are honed to precision. Marketing’s reputation: Well and truly tarnished. And we b2b marketers, don’t seem to do ourselves any favours. And any marketer that tells you ‘everyone’, shouldn’t be in their job. Even your budget (for once) is to die for.
WEBBIQUITY | FRIDAY, OCTOBER 5, 2012
[Marketing] Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far
Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011.
VOICE-BASED MARKETING | THURSDAY, JULY 3, 2014
[Marketing] Why Ifbyphone? The New Director of Marketing Tells His Story
'I recently joined the Ifbyphone Marketing team and have been asked the same question by former colleagues, friends, and family: “Why did you join Ifbyphone?” When I started to research what Ifbyphone does, I was immediately blown away by the SourceTrak product, and almost embarrassed that as a Digital Marketer I had never heard of it.
HUBSPOT | THURSDAY, AUGUST 4, 2011
[Marketing] Why Google+ Matters to Marketers With @Shama Kabani [@InboundNow #32]
Shama Kabani joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Shama is the author of The Zen of Social Media Marketing. She was on the Top 25 Under 25 Entrepreneurs in America list by Businessweek, and she's been named an Online Marketing Shaman by Fast Company.
WEBBIQUITY | MONDAY, FEBRUARY 7, 2011
[Marketing] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. by Buzz Marketing for Technology.
B2B MARKETING ONLINE | FRIDAY, DECEMBER 3, 2010
[Marketing] The French are stubborn
As marketers we need to take notice of this, especially when migrating a product from its home market to new shores. Branding Search Marketing branding+stereotypes+google+searchNational stereotypes are not always fair and should be challenged. However, they’re also powerful, resistant to change and widely held. These include ‘.people
B2B MARKETING ONLINE | FRIDAY, AUGUST 13, 2010
[Marketing] Get the Balance Right - are things really different?
These rapid sales figures are a triumph of brilliant product development and fantastic marketing, not a revolution unique to our times. We cannot ignore the changes society, marketing and we’re all going through. Tags: IT marketing Social media Social Media; Facebook We’ve all gasped at the video. Read the amazing facts.
BIZNOLOGY | WEDNESDAY, OCTOBER 10, 2012
[Marketing] Check Your Site for 404 Errors Regularly
Internet Marketing Organic Search Google Webmaster Tools HTTP 404 Search engine optimization Uniform Resource Locator Web crawler Web page Web search enginePhoto credit: Wikipedia. The most important indicator of a good business website is one that provides visitors with a good user experience. It helps keep some of that link trust.
FATHOM | MONDAY, FEBRUARY 18, 2013
[Marketing] Google for the Assist: Search Funnels Data and Google AdWords
Paid Advertising/SEM/Display AdWords Google Analytics ppc Search Engine MarketingWith the recent release of Google’s “Enhanced Campaigns,” you would think the company would take a break from adding any new features until the dust settled, but Google is at it again.
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Marketing] Japan Goes Inbound and Walmart Gets Local [Marketing Update]
Mike Volpe and special guest Peter Stringer, director of interactive media of the Boston Celtics, hosted last week’s episode of Marketing Update. Japan Does Inbound Marketing. Marketing Takeaway: It remains to be seen whether this is a public relations stunt. Facebook and Walmart Go Local. Connect with HubSpot
HUBSPOT | FRIDAY, MAY 6, 2011
[Marketing] The Times They Are a Changin’ [Marketing Song]
A month ago, the marketing world celebrated Marketing Transformation week, a celebration of the marketing revolution and the change in how marketing is done today. It makes sense to take one of his moving songs and rewrite the lyrics for these inbound marketing times. Enjoy our coffe house-style video.
ANNUITAS | TUESDAY, AUGUST 19, 2014
[Marketing] Lead Nurturing Isn’t a Stage in the Sales Funnel
Author: Erika Goldwater, CIPP/US @erikawg Director, Marketing for ANNUITAS. Blog Content marketing strategy Convert Engage holistic lead nurturing Leadspace Nurture sales funnel sales process 'There are few things more enticing than reading or engaging in a dialogue about something controversial. We eat it up. Is it thought leadership?
THE POINT | THURSDAY, AUGUST 18, 2011
[Marketing] Should I remove offer content from my Website if it’s part of a campaign?
As demand generation marketers, no matter how skillfully we construct a clear, unambiguous, unfettered path to our precious content, some prospects will still go out of their way to avoid having to register for it. My advice: don’t fight it. 2) creating a landing page that promises fulfillment with speed and convenience. Let them.
B2B MARKETING UNPLUGGED | THURSDAY, FEBRUARY 24, 2011
[Marketing] Things You Should Read
February is a cruel month for marketers. From the Content Marketing Institute comes a new quarterly, C hief Content Officer Magazine. How There’s a great article for B2B content marketers, and plenty of other meaty stuff for all. This post helps marketers understand what they can do about it. Dreadful. New Magazine.
PAUL GILLIN | TUESDAY, FEBRUARY 26, 2013
[Marketing] Wisdom on the Future of Advertising
Some of his conclusions are obvious (Social Media Marketing Will Cease To Exist) but others require a leap of faith (Legal & Privacy Issues, As We Debate Them Today, Will Go Away). advertising marketing PrivacyMax Kalehoff is one smart cookie, and this post about the future of advertising hits the nail on the head.
HUBSPOT | MONDAY, FEBRUARY 7, 2011
[Marketing] 6 Reasons HubSpot Wants YOU as an Inbound Marketing Consultant
HubSpot is hiring NOW, and we’re looking for Inbound Marketing Consultants (IMC). As an IMC, you’d be part of an industry-leading team that works to shape an entire generation of marketers. Our consultants get to learn a tremendous amount of internet marketing from the best in the business by being part of our team.
ENGAGE | WEDNESDAY, FEBRUARY 13, 2013
[Marketing] 3 Tips for a Scandalously Successful Social Media Presence
Innovation Plus Opinion Building Community creativity Marketing relationships Social Media TwitterI prepare for battle every Thursday evening after work. My armor consists of a bowl of popcorn, a glass of wine, my television, and last but certainly not least, my smartphone. But, Scandal is not just “that show.”. The show’s Feb.
HUBSPOT | TUESDAY, MARCH 31, 2015
[Marketing] Is Your Open Office Causing a Creative Crisis?
Marketing Agency Pop Culture Office Life Daily 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Whenever Ben walks by, he comments on the design work prominently display on your monitor. He typically thinks you need to move everything to be center-aligned. The Rise of the Open Office.
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 15, 2011
[Marketing] We’re a small company. We can’t afford B2B demand generation
Filed under: Demand Generation , Fearless Competitor , Find New Customers , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Marketing ROI , Remarkable content , Revenue Performance Management , sales challenges , Sales Leads , sales-ready leads.
BIZNOLOGY | MONDAY, SEPTEMBER 26, 2011
[Marketing] For ranking algorithms, AdAge is no Google
changed the ranking algorithm for its Power 150 , the well-known rating mechanism for all marketing blogs, including this one. For those of you outside of the marketing blog echo chamber, even though it is called the AdAge 150, it ranks far more blogs than that.) Internet MarketingImage by dpstyles™ via Flickr. No, check that.
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 30, 2013
[Marketing] Latest Trends for a Successful Email Campaign
For B-to-B marketers, site visits or time spent on a site is more important, so you need good content to keep them coming back, especially for those in long selling cycles. Their conclusion is that the future of email is bright because it builds on all these new ways of engagement and marketing perspectives.
TRADESMEN INSIGHTS | TUESDAY, JUNE 11, 2013
[Marketing] 2013 ISA Convention Wrap-Up
For those not familiar, ISA is an association that consists of both manufacturers and distributors that sell into the industrial markets. That market has had some tough times of recent years, but they seem to be bouncing back. 'I just got back from San Diego and the ISA Convention. But attendance didn’t reflect it.
THE ROI GUY | FRIDAY, MAY 25, 2012
[Marketing] Gartner reports that CFOs are “large and in charge” of technology decision making
Our advice: to engage CFOs sales and marketing needs to clearly quantify: 1. To explore how Value Marketing and Selling tools could make a difference, click here. Value Marketing IT Economics IT Budgets IT Pisello Alinean Value Selling CFOand “Why Now?”, The high cost of “doing nothing” 2.
DIGITAL BODY LANGUAGE | MONDAY, MARCH 9, 2009
[Marketing] TriNet: Sweet Music - Targeting of Purchase-Ready Buyers
Based on this success, the campaign has been repurposed as a key marketing asset in TriNet’s nurturing process. Tags: Case Studies Lead scoring Digital Body Language sales and marketing alignment I talk a lot about using lead scoring to understand what stage a prospect is in their own buying process.
BIZNOLOGY | WEDNESDAY, FEBRUARY 9, 2011
[Marketing] What's the big question for online marketing success?
One of the great things about online marketing is that there are so many paths to success. The basics of online marketing are, actually, pretty basic. Internet Marketing Internet marketing Marketing Marketing and AdvertisingImage by ???? via Flickr. by Tim Peter. Some businesses succeed with search.
B2B MARKETING CONFIDENTIAL | FRIDAY, JULY 24, 2009
[Marketing] B2B Marketing Confidential: Three Ways to Track ROMI
skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. When the tactic has been in market for a long enough time, take a look at the performance of test vs. control customers against a baseline.
ENGAGE | TUESDAY, MARCH 26, 2013
[Marketing] The Rise of Content Spam (and How to Make Sure You’re Not Piling On)
Overzealous, shortcut-taking marketers crash the party and cause us to wonder why we ever showed up in the first place. As content marketing catches on (and the data says that it definitely has ), we’ll see more and more content spam. Uncategorized Content Marketing content spam noise versus signal quality contentMake it.
VERTICAL RESPONSE | TUESDAY, JANUARY 28, 2014
[Marketing] Tips to Creating an Engaging Internal Newsletter
© 2014, VR Marketing Blog. The post Tips to Creating an Engaging Internal Newsletter appeared first on VR Marketing Blog. Small Business Marketing business communication business newsletters content marketing internal communications internal newsletters newsletters Aim the content at employees. Be consistent.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 11, 2010
[Marketing] The ultimate value question
If you don’t have a clear … Continue reading → Tags: Business relationships Fearless Competitor Leadership Leadership Lessons Management best practices Marketing lead generation “If I am your ideal customer, why should I buy from you rather than from your competitors?
INBLURBS | TUESDAY, OCTOBER 16, 2012
[Marketing] The Debate Results: Will Technology Kill the Call Center?
About the author: Ashley Furness is a Market Analyst for research firm Software Advice. Her professional experience spans journalism, sales, advertising and SEO marketing. Online Reputation Real-Time Brand Massaging social media marketing brand image Customer Loyalty how to generate business How to Increase Backlinks Original Content
BLOG MY CALLS | THURSDAY, JUNE 6, 2013
[Marketing] The 4 Most Common Arguments Between Marketing and Sales
Marketing thinks the leads they produce are good enough. marketing argument. Marketing and sales should agree what qualifies a lead to be sales ready. Marketing won''t send leads over that aren''t any good. Marketing needs to put themselves in the position of the sales team. This is an age-old marketing v.
B2B MARKETING ONLINE | WEDNESDAY, MAY 5, 2010
[Marketing] Keep it brief
Marketers must be brave when writing briefs in order to avoid bland creative, urges guest blogger Drew Nicholson, joint managing director of DNX. For B2B marketers particularly, there is an extra complication. Tags: Agency Life Branding advertising briefs marketing Oh dear. How that reminded me it was time to move on!
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 23, 2014
[Marketing] Social Media Week Chicago: Elements of Word of Mouth Marketing
But the future gets brighter and brighter: according to a recent report by CMO Survey, one fifth of a business’s marketing budget will go toward social in the next five years. So what do smart marketers do with this information? But smart marketers don’t focus on platforms: they focus on people.” Well, they were wrong. Credible.
IT'S ALL ABOUT REVENUE | WEDNESDAY, OCTOBER 2, 2013
[Marketing] 4 Ideas to Ensure Success With Sales Analytics
'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. This includes sales reps, managers, operations, marketing and anyone who will have any impact on revenue performance. It has to be actionable.
SOCIAL MEDIA B2B | TUESDAY, JANUARY 4, 2011
[Marketing] 9 Ways B2B Companies Can Use Location Based Services
Many marketers look at Location Based Services (LBS) as being a consumer-focused marketing tactic. What many marketers fail to see is the value of the data being aggregated by location based services. LBS data can allow marketers to see what their contacts are doing beyond the interaction with their brand. Partnerships.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 20, 2010
[Marketing] Turn Inbound Leads into Customers
Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. But Don’t expect a lead generated from inbound marketing to turn into a qualified prospect overnight. Ensure future offers are highly relevant.
B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 9, 2009
[Marketing] Top 80 B2B Marketing Posts for 2009
It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Need Content? Finally!
BUSINESS GROWTH DEVELOPMENT | MONDAY, JUNE 20, 2011
[Marketing] People Die But Stories Live On
Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Copywriting Marketing Tips copywriting story tellingLes may have gone, but his stories will live on. The list goes on.
INBOUND MARKETING AUTOMATION BLOG | WEDNESDAY, OCTOBER 2, 2013
[Marketing] How Gossamar Stimulates Demand
Inbound Marketing Marketing and sales automation systems Resources Strategy White Papers 'Learn how Gossamar uses a four-step process to ensure that your prospects find your company online, before they find your competitors.
WRITING ON THE WEB | FRIDAY, AUGUST 26, 2011
[Marketing] Get Personal: 5 Tips for Putting YOU in Your Blog
Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. Tips for Content Marketing on Your Blog, One Conversation at a Time. Everyone agrees that blogs are a place to have a conversation.
SAZBEAN | THURSDAY, DECEMBER 9, 2010
[Marketing] Identifying 6 of the Most Important People in Your Social Network
Social Media Social Networks building relationship connectors hubs identify important people influencer influencer marketing loyalists people social information processing social network social networking sociology valueThe whole point of using social media is to build relationships with the right people. image by Noah Sussman ).
FEARLESS COMPETITOR | WEDNESDAY, MARCH 16, 2011
[Marketing] The Sorry State of Sales Leads Today
Here are two take-aways: What Percentage of Marketing-Generated Leads do you Feel Fit your Sweet Spot? (i.e. Marketing is missing targets, plain and simple. When one of marketing’s campaigns hits a target, it usually hits the wrong target. It’s no fun being a B2B salesperson today. You can download the study here.
SOCIAL MEDIA B2B | TUESDAY, JANUARY 3, 2012
[Marketing] Top 10 B2B Social Media Posts of 2011
Study: 93% of B2B Marketers Use Social Media Marketing (April). 75 of the Best B2B Facebook Marketing Tips (June). Facebook Marketing Social Networks B2B FacebookWhen I was reviewing the most viewed B2B social media posts of 2011 I had two choices. went with the first version for two reasons.
MARKETING EDGE | THURSDAY, DECEMBER 11, 2008
[Marketing] Can Your Personal Brand Be Too Popular?
First Reaction: Keep marketing faceless: Lean on traditional marketing, avoid human voices to come through. Third Reaction: Let the customers be the product face: Perhaps the most sophisticated way to market a product isn't to put your employees on the product blog, but instead, your customers. to which I responded. Enter web 2.0
B2B IDEAS @ WORK | FRIDAY, AUGUST 29, 2014
[Marketing] Why don't we talk about native advertising?
'If you''re a marketer, you have to be living under a rock not to have heard about John Oliver''s recent takedown of native advertising. After all, I''m not just a marketer, I''m also a consumer. Marketing Advertising Atlanta Not only did I think it was hilarious, but I also agreed with a great deal of what he said.
SAZBEAN | SUNDAY, JUNE 10, 2012
[Marketing] Top Internet strategy, marketing and technology links for the week of June 9, 2012
Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom (ProBlogger). Three Key Steps to Take to Prepare for Marketing Automation (Marketing Profs). How to approach social media for marketing versus support (eConsultancy).
HUBSPOT | TUESDAY, SEPTEMBER 13, 2011
[Marketing] 4 Sure-Fire Ways to Heat Up Your Content Marketing Strategy
This is a g uest post written by Susan LaPlante-Dube , principal at Precision Marketing Group LLC and sponsor of this year's HubSpot User Group Summit. Is your idea of content marketing to: Publish newsletters periodically but not consistently? If so, it might be time to heat up your content marketing program.
SALES INTELLIGENCE VIEW | WEDNESDAY, MARCH 28, 2012
[Marketing] 7 Ways Sales Intelligence Gives You Super Powers
Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Guest post written by Tom Meriam . Tom has spent over the last 15 years in the sales and executive levels. Introduction. Steve W. Conscientiousness. Achievement Orientation. Curiosity.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 8, 2009
[Marketing] Pedowitz Group Offers Free Support for New Eloqua Clients
But the reality is that most marketers need outside help to design their email campaigns, nurture programs, scoring rules, and CRM integration. And yes, some marketers will get their system running with no more than telephone support. Click here for the announcement.) Certainly that’s how I’d spin it if I were a competitor.
BIZNOLOGY | MONDAY, MARCH 16, 2015
[Marketing] How choosing “Birdman” hurts the Oscars brand
Content Marketing Academy Award academy awards American Sniper Birdman Brand brand credibility brand image Brand Integrity brand reputation Brand Trust Oscars Brand For example, was “Birdman” indeed the “best” movie, or simply the “favorite” of the Motion Picture Academy? viewers, its lowest rating since 2009. for “American Sniper” and 7.5
WEBBIQUITY | FRIDAY, MARCH 18, 2011
[Marketing] 6 Characteristics of Social Media Winners
Social Media Marketing Charlie Sheen corporate social media strategist Jeremiah Owyang social media failure social media intern social media success social media winner Twitter WalmartWhat are the qualifications for such a role? Answers are likely to vary widely based on knowledge, perspective, industry etc., Smart. Engaging. Empathetic.