KOMARKETING ASSOCIATES | THURSDAY, AUGUST 8, 2013
[Marketing] 3 Keys to Understanding Your B2B Content Needs
Here at KoMarketing, we talk a lot about content and content marketing. Frankly, content for the sake of content is a waste of time and resources, and B2B marketers must first understand their content needs before delving into a program. As an online marketer, I often feel I’m too close to a site. Current Content. Bounce Rate.
FEARLESS COMPETITOR | THURSDAY, JULY 21, 2011
[Marketing] How to build trust with people who don’t know you
Paul Dunay, Buzz Marketing for Technology. Filed under: Business relationships , Demand Generation , Find New Customers , inbound marketing , lead generation , Lead Nurturing , Management best practices , Marketing , marketing campaigns , Remarkable content. Trust is the key to winning customers today. What do you think?
ENGAGE | MONDAY, AUGUST 22, 2011
[Marketing] 3 Unrealistic Promises Made About Social Media
We make it seem like this no-brainer marketing move literally requires no brain (or resources, or money, or time, or strategy). Social media talked its way onto marketing budget with promises of being a low-cost alternative. I t’s easy to get overly ambitious when making the case for social media. We make it seem too easy.
MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 1, 2011
[Marketing] 6 Keys to Influencing Customers
At last week’s annual Sales and Marketing Summit, “Inside the Customer’s Purchase Decision,” the keynote address was delivered by Dr. Robert Cialdini , author of the well-known book Influence: The Psychology of Persuasion. Cornerstones B2B Marketing Commercial Teaching Insight Selling Marketing Communications
FEARLESS COMPETITOR | FRIDAY, JULY 20, 2012
[Marketing] Only 22% of Fortune 100 companies blog. We disagree.
In June, we moved both Fearless Competitor and Marketing Made Simple TV to new, super-fast servers, delivering lightening-fast response. And our hard work is appreciated as BuyerZone named Fearless Competitor the #1 B2B marketing blog of 2012. Sales lead generation | The power of blogging. Google loves blogs and fresh content.
REPUTATION TO REVENUE | TUESDAY, APRIL 6, 2010
[Marketing] Can corporate journalism work?
agree with Ike that if companies do indeed hire real journalists and (this is crucial) give them the support and leeway to tell real stories instead of marketing puffery, then people will respond positively. To some extent, this isn't that new. And for journalists, it may simply be a matter of survival. A job is a job, after all.
SOCIAL MARKETING FORUM | TUESDAY, JANUARY 18, 2011
[Marketing] The Social Media Audience: Ready To Impress Those Watching?
Social media marketing conversationalists creators Forrester joiners lurkers social graph social media spectatorsAccording to Forrester’s Social Technographics Ladder only about 24% of people using social are “Creators”. These are the people who blog, publish content such as video or audio they’ve created.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 2, 2009
[Marketing] Inbound Interaction Management (IIM)
It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates.
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 3, 2011
[Marketing] How Are You Developing Cost-Effective Social Media Strategies?
Social media is a cost-effective addition to your marketing program and you should try to utilize it as much as possible. Marketing Tips Social Marketing educate and train heidi cohen on-line community ost effective social media strategies social mediatrategies for small and medium-sized companies
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 19, 2011
[Marketing] How to Get Linkedin Recommendations
To see what an ideal profile should look like, check out the profile on Linkedin of Jeff Ogden, President of Find New Customers – who has over 40 recommendations from top B2B marketing experts. Business relationships Content marketing lead generation Lead Nurturing Lead Scoring Management best practices Social Media Social Networks
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 8, 2011
[Marketing] The 10 Best B2B Videos
Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space. Our video introduces a new B2B marketing category called Revenue Performance Management, and Beagle’s description of why they selected it captures exactly the vibe we were aiming for in the production. Perfect. Gratitude.
SAZBEAN | TUESDAY, SEPTEMBER 9, 2014
[Marketing] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
Social Media Social Networks digital strategy internet marketing strategy social media strategy twitter Image Courtesy of Youssef Rahoui on Flickr.com. Social media has completely changed the way brands communicate with their customers. Twitter is a breeding ground for customer concerns, questions, complaints, and (sometimes) compliments.
FEARLESS COMPETITOR | WEDNESDAY, JULY 7, 2010
[Marketing] 4 Fearless Predictions from the Fearless Competitor
Marketing take-away – If you’re not getting into social media with a blog, Twitter presence, Facebook fanpage and Linkedin profile – you miss out. Marketing takeaway – Make sure your communications, such as websites and emails, are optimized for mobile delivery today. Let’s have a bit of fun in this post.
MODERN B2B MARKETING | MONDAY, DECEMBER 1, 2014
[Marketing] 5 Common Infographic Pitfalls to Avoid at All Costs
Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. In this case, we want our embed codes to link back to our marketing automation resources page. 5. Content Marketing b2b Consumer Not Using Reputable Data Sources.
WINDMILL NETWORKING | MONDAY, AUGUST 26, 2013
[Marketing] How to Scale Your Social Media Writing Team
You’ve gotten your feet wet in social media marketing. Marketing Social Media Writing automation Blog Business Editorial calendar Facebook Marketing and Advertising Social Media Marketing Social network Style guide Twitter You’re blogging regularly and doing outreach on the best platforms for your audience.
B2B MARKETING INSIDER | SATURDAY, AUGUST 22, 2015
[Marketing] Are You Ready For The Next Level Of Digital Content?
Robert is chief strategy officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group. His His first book, coauthored with Joe Pulizzi, Managing Content Marketing , is widely considered the “owner’s manual” for the content marketing process. Content MarketingHow about you?
LEADSLOTH | TUESDAY, DECEMBER 14, 2010
[Marketing] Why I’ve Joined Marketo
Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. Overall, my goal is to help grow the marketing automation market as a whole.
MARKETING ACTION | WEDNESDAY, SEPTEMBER 24, 2014
[Marketing] New! Guide to International Email Privacy & Consent Regulations
As digital marketers we have the opportunity to market to a global audience in almost real time. Those of you who operate in the US are familiar with CAN-SPAM (the law governing commercial email marketing), but how familiar are you with the laws and consent requirements for other countries in the world? Email Marketing
KOMARKETING ASSOCIATES | MONDAY, FEBRUARY 24, 2014
[Marketing] Survey Says: Slow Web Page Load Time Hurting B2B Vendors
Demand Generation Events Search Engine Marketing Blog It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else. Yikes! Slow loading is the greatest sin. Pingdom.
MARKETING EDGE | THURSDAY, AUGUST 20, 2009
[Marketing] 4 Ways A Company Trusts Social Media
think it has hit a plateau, it’s a time when we’ll see who trusts and who was just in a quick marketing fling. Tags: marketing social media Chris Brogan Julien Smith Trust Agents Time 16:22. Chris Brogan and Julien Smith have this thing about trust. Brogan and I also get into the current state of social media. What’s your take?
B2B CONVERSATIONS NOW | FRIDAY, APRIL 22, 2011
[Marketing] Solution or Price - Which comes first?
How can a rep give a price for a complex solution if the customer hasn’t yet disclosed what they perceive the solution to be? I am seeing an increasing number of top-earning sales and marketing folks discuss this trend. B2B Marketing B2B SalesHere’s a short excerpt: “ I have to admit being a little frustrated.
HUBSPOT | TUESDAY, APRIL 21, 2015
[Marketing] 6 Cool Company Blogs Everyone Will Enjoy Reading
My closet is proof that their marketing works. Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to. Inbound Marketing Blogging DailyThe result?
BIZNOLOGY | WEDNESDAY, JULY 24, 2013
[Marketing] Wake up to the Internet of Things
Internet Marketing Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. How will this explosion of connectivity change our businesses and social institutions? We see this everywhere. Sensors do the job. Scary? Absurd?
TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 29, 2011
[Marketing] Are You Promoting Your Facebook Fan Page?
Tips on using Facebook as a good B to B marketing tool. Marketing Tips Social Marketing facebook fan page google justin wise linkedin promoting facebook fan pageI must confess that when it comes to promoting our Facebook page, we don’t do a good job. LinkedIn, Twitter and even Google+ probably are better venues for us.
WINDMILL NETWORKING | MONDAY, JANUARY 19, 2015
[Marketing] Where Should You Focus Your Social Media Efforts in 2015?
Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. Welcome to 2015.
AD YOUR COMMENT HERE | TUESDAY, JULY 13, 2010
[Marketing] Emotional Brand – it’s also important
Emotional Brand. I’ve been thinking a lot about branding lately. It’s because there are a lot more elements we have to be thinking about in new marketing that we may not have had to think about in such a way or to such an extent before. A few weeks ago it was on the Voice Brand. These emotions can work both ways for you.
LOOPFUSE | FRIDAY, MARCH 26, 2010
[Marketing] Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie.
Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie buzz words March 26th, 2010 by Tom Elrod I’ve been asked a lot lately to talk about our solution platform and technology used here at LoopFuse, so figured it would be worth a blog… To start, LoopFuse OneView is an on-demand marketing automation software solution. no downtime).
WINDMILL NETWORKING | MONDAY, NOVEMBER 25, 2013
[Marketing] 5 Boards to Create for Your Business on Pinterest
There is no doubt that businesses, especially ones that sell their products or services online, should be exploring Pinterest as a major weapon in their marketing arsenal. As with any online marketing tool, you should be using Pinterest strategically, with an eye on achieving your business goals.
WRITING ON THE WEB | MONDAY, JUNE 28, 2010
[Marketing] Why Use a WP Sales Page Template?
Tags: Attracting Clients Content Marketing Online Marketing Pathway to Profits Teleclasses & Seminars blog formatting content marketing with blogs converting readers to clients sales pages Wordpress sales pages
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 12, 2012
[Marketing] Are You Having Trouble Finding Time to Blog?
Marketing Tips Social Marketing brian milne how to find time to blog ProbloggerWe’re all overworked and underpaid. Time for most of us is a resource we don’t seem to have enough of, and for those of us who write a blog, it sometimes seems even more scarce. It’s quiet and your mind is clear.
MARKETING ACTION | WEDNESDAY, MAY 28, 2014
[Marketing] Social Selling: Step Up Your Game
Prospects won’t trust an approach by a person who looks only to sell, sell, and sell, so build out your “curbside appeal,” as Gerry Moran, Head of Social Media Marketing for SAP in North America, puts it in his piece “ The Cure for the Common Cold Call Is Social Selling.”. Content Marketing Social Media Marketing
FEARLESS COMPETITOR | FRIDAY, OCTOBER 29, 2010
[Marketing] Laugh and Learn – featuring the Fearless Competitor – Episode 4
“Create Tension – How Marketers Can Engage Prospective Buyers using tension. … Continue reading → Tags: Demand Generation Laugh and Learn Management best practices Marketing lead generation We hope you enjoy this week’s Laugh and Learn – featuring the Fearless Competitor.
B2B MEMES | MONDAY, JUNE 13, 2011
[Marketing] It’s Time to Embrace Editorial as a Profit Center
Is it any accident that as traditional trade publishing declines, content marketing is on the rise? Content marketers—in many cases, former advertisers—understand what traditional publishers have too often forgotten: editorial generates currency. Content Marketing New-Media Models journalism monetization publishing models
WRITTENT | WEDNESDAY, JANUARY 21, 2015
[Marketing] 5 SEO Writing Techniques to Consider in 2015
As an online writer or marketer, the key is to strike the right balance; create quality content that people want to read and search engines want to index. Here are five effective techniques to work into your digital marketing plan. Especially when you’re an online marketer. Copywriting Online Marketing SEO Picture it.
SAZBEAN | FRIDAY, FEBRUARY 14, 2014
[Marketing] Content is Core to Digital Strategy
Duct Tape Marketing has a great article on how to go about creating content to meet your digital strategies: Today, the common thread in almost every element of delivering on strategy is content. Content content strategy marketing strategy Social Media Photos of books made by PediaPress with Wikipedia content.
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 13, 2010
[Marketing] Variety of Content is the Key in the Early Stages of the.
The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Resource
FOLLOW THE LEAD | THURSDAY, JUNE 27, 2013
[Marketing] Good landing pages: a key to digital marketing success
Nearly half of B2B marketers are making a big mistake with their hyperlinks. Fortunately, marketing automation systems are making it easier for marketers to create landing pages without needing the help of Web designers or the IT department. Marketing The result: lost leads and conversion opportunities. Check it out !
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 25, 2015
[Marketing] Are CMOs Poised To Take Over Technology Purchasing?
Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed), “The New Rules of Customer Engagement,” and “The Millennial CEO.” Forrester Research Study says that marketing executives who make technology decisions without the CIO are taking a gamble.
HUBSPOT | MONDAY, JANUARY 5, 2015
[Marketing] Beyond the Basics: 4 Creative Email Experiments You Should Try
The frequency of email sends, and the pressure many people feel to check their email constantly, makes it an appealing channel for marketers trying to reach their customers and prospects. In this post, I''ll share with you email marketing ideas that have worked for me so you can get the best returns from your email campaigns.
MODERN B2B MARKETING | FRIDAY, AUGUST 28, 2015
[Marketing] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less). Cue marketing automation ! But an event check-in app powered by marketing automation eliminates the problem! What’s that? Well,
KOMARKETING ASSOCIATES | THURSDAY, MAY 31, 2012
[Marketing] Leapfrogging Social Media Stumbling Blocks
Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? B2B Search Engine Marketing Blog Social Media StrategiesDon’t get too comfortable.
BLUE FOCUS MARKETING | THURSDAY, MAY 7, 2015
[Marketing] @BlueFocus announces Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. . We are proud to announce the winners of the first annual #EmployeeSEAL Awards.
MARKETING EDGE | SATURDAY, MARCH 27, 2010
[Marketing] Three, no Four Ways to Drive Blog Traffic
In this Marketing Edge Podcast Jen McClure the conference chair and I highlight the topics and people at the Newcomm Forum in this. Tags: marketing business communications conference marketing conference social media conference Use the code NCF300.
TRADESMEN INSIGHTS | WEDNESDAY, MAY 15, 2013
[Marketing] How to Make B-to-B Posts Interesting
Marketing Tips Social Marketing b to b social media marketing business blogging increase your blog readership One of the challenges we face all the time in helping manufacturers get into the social media space is to get them to think outside their traditional feature/benefit mentality. The key here is to work smart not hard.
MARKETING LEADERSHIP COUNCIL | FRIDAY, JUNE 22, 2012
[Marketing] Cutting Through the B2B Noise
Commercial insight is hard. It’s hard to develop it (to know your customers well enough to be able to teach them something important about their businesses that they didn’t already know) and it’s really hard to activate and operationalize it via marketing’s early and mid-funnel efforts. But the truth is that most of it is just noise.
MODERN B2B MARKETING | TUESDAY, MARCH 11, 2014
[Marketing] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
Author: Heidi Cohen Is your content marketing like spinach? Does it provide one of the five essential content vitamins (product information, customer FAQs, how to’s, styling, and ratings and reviews) but still gets left untouched on marketers’ plates? All of these qualities are part of your visual content marketing strategy.
MODERN B2B MARKETING | FRIDAY, APRIL 19, 2013
[Marketing] Why Your Company Blog is Striking Out
Additional ways to promote the blog include the following: Include your blog posts in lead nurturing emails and email marketing campaigns for additional engagement. With dedication, creativity, and consistency, your company can turn that “challenged” blog into something that all of you will be proud to market. Save the Company Blog!
VERTICAL RESPONSE | TUESDAY, JANUARY 13, 2015
[Marketing] Top 5 Affordable Tools to Make Infographics in a Snap
Jennifer Gregory , a content marketing writer and blogger, says that infographics have become more prominent because, “Each of us learns differently. A lot of people are visual learners. ” We recently put together some of our favorite marketing infographics of 2014. What makes infographics so popular? Piktochart. Canva.
THE CONTENT FACTOR | FRIDAY, OCTOBER 29, 2010
[Marketing] Don Draper Wins with Emotion (Part 3 of a series)
In Part 2 , I started my list of ways B2B marketers can charge our campaigns with emotional engagement. It’s a technique that Don Draper uses in every pitch ( as in this clip on YouTube ), and that we can learn from in today’s world of analytical marketing techniques. Here are some additional techniques for content marketers.
MARKETING ACTION | THURSDAY, FEBRUARY 12, 2015
[Marketing] 3 Surprising Ways to Succeed in Social Media
Our speaker was Dave Kerpen, the founder and CEO of Likeable Local , which has social media software for small businesses, and co-founder and Chairman of Likeable Media , a social media and word-of-mouth marketing agency. In a recent conversation he gave me a few tips to share with Marketing Action readers. 500 CEO by CEO.com in 2012.
MARKETING EDGE | THURSDAY, JULY 21, 2011
[Marketing] Google + Dust Ups and Corporate Social Perspectives with Geoff Livingston
Hitting on a single topic in marketing, social media and business communications. marketing social media Brands Chris Brogan Geoff Livingston google plus google+ google+ for businessAnd yes. Quick and to the point. And yes we do get into the online differences between Livingston and Chris Brogan, two friends of mine.
MARKETING EDGE | TUESDAY, OCTOBER 26, 2010
[Marketing] Boxers or Briefs? Manpacks Has The Answer
Hitting on a single topic in marketing, social media and business communications. Tags: marketing small business social media Facebook Twitter web business Time 31:38 You thought the TV remote was the greatest invention for men, check this out. You can order men’s underwear online from Manpacks. Quick and to the point.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, AUGUST 22, 2012
[Marketing] 5 Ways VOC Goes Wrong
B2B marketers realize that understanding the customer is key to improving their businesses. We often hear heads of marketing discuss their desire for customer centricity, or their need for a 360-degree view of the customer. Keep information inside Marketing. Talk to the wrong people. The best way to get around this?
HUBSPOT | THURSDAY, APRIL 29, 2010
[Marketing] Marketing Analytics: How Do You Decide What to Measure?
So you know that you need to measure your marketing efforts. The problem many marketers have is figuring out what to measure. What steps have you taken to measure digital marketing in your business? We all know that the "it" buzzword is ROI. Edwards Deming , physicist and quality improvement pioneer. Do you NEED the detail?
LOOPFUSE | TUESDAY, JANUARY 17, 2012
[Marketing] Connect the dots to get the big picture of your prospects
This gives you an overview of the history for any given prospect and lets you see the history of their interactions with your marketing automation process. One of the best diagnostic tools available within the OneView product is the ability to see Prospect Events. WebPage Views. You can see a history of what pages the prospect has visited.
SAZBEAN | THURSDAY, JANUARY 13, 2011
[Marketing] Using Social Media to Understand Your Customers
Before the wide-spread use of social media, companies would have to spend thousands of dollars on having market research, surveys, studies, etc. This pretty much left any type of customer or market research in the hands of large companies who could afford to pay for the information. image by Lali Masriera ).
PROTEUS B2B MARKETING BLOG | SATURDAY, MARCH 28, 2009
[Marketing] New Social Media Marketing Industry Report
Michael Stelzner of White Paper Source recently released a study on how marketers are using social media to grow and promote their businesses. Nearly 900 marketers were surveyed.
THE POINT | THURSDAY, MAY 14, 2009
[Marketing] Salesforce.com Webinar Invitation Gets It Right
Tags: B2B Marketing E-mail Event Promotion Webinar Invitations Webinars email design email marketing web seminar invitations Web seminars
SAZBEAN | MONDAY, NOVEMBER 3, 2014
[Marketing] When to Use Twitter Ads for Business
Social Media Social Networks digital strategy Internet Advertising internet marketing strategy social media strategy twitter ads twitter advertising For all the great things social media has to offer small businesses, perhaps the greatest might be the simple fact that it’s free. Well, sort of. How do they offer their service for free?
HUBSPOT | WEDNESDAY, FEBRUARY 4, 2015
[Marketing] What's a Good Email Open Rate & Click Rate? [Benchmark Data]
In marketing, some benchmarks are easier to find than others. If you want to see how their overall marketing is performing, you can plug in their URL into Marketing Grader and compare their score to yours. Take email marketing metrics, for example -- most companies don''t divulge their open and click rates.
FEARLESS COMPETITOR | TUESDAY, AUGUST 16, 2011
[Marketing] The Awesome Power of Story
Smart marketers everywhere are starting to realize the awesome power of great story-telling. B2B marketers could learn a lot from story-telling. Stop Marketing in the Dark – a webinar presented by Act-On Software. Paul Dunay, Buzz Marketing for Technology. B2B Demand Generation | The Awesome Power of Story.
READYPULSE | THURSDAY, OCTOBER 10, 2013
Download the ReadyPulse Instagram Marketing Guide! Request a free demo of the Pulse Marketing Suite. Instagram Marketing Guide. Learn effective content marketing strategies to drive sales with your Instagram account. Download ReadyPulse''s Instagram Marketing Guide. So why should shopping online be any different?
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 17, 2011
[Marketing] Dreamforce: Ending the “Accidental Revenue” Myth
The businesses that are growing fastest today have achieved their results by aligning the traditionally separate sales and marketing functions, understanding buyer behavior, delivering the right message at the right time and measuring the impact of programs at each stage of the revenue cycle. Google, or Apple or even Salesforce.com is born.
VERTICAL RESPONSE | FRIDAY, MAY 16, 2014
[Marketing] Find the Right People on Twitter and Watch Your Business Take Flight
Back to our ice-climbing example, if someone tweets that they’re in the market for ice-climbing shoes but are confused by all the choices, provide them info to understand the differences. Want more marketing tips and tactics? Sign up for the free VR Buzz. © 2014, VR Marketing Blog. Here are three steps: 1. Search.
MARKETING GENIUS BLOG | THURSDAY, AUGUST 4, 2011
[Marketing] Let’s Get Together. Join Us for Our First Users Conference
Celebrating the “New Genius”, marketers who surpass complexity and obscurity to work smarter, more efficiently to achieve their goals, the event will bring together our customers to share best practices and success stories, gain a deeper understanding of how to get more for less and provide an inside view on what Genius has planned for the future.
B2B IDEAS @ WORK | TUESDAY, NOVEMBER 1, 2011
[Marketing] B2B Marketing Events Around The World - November 2011
Here's what's on tap for marketing industry events for November. London, UK: a FREE to attend exhibition and seminar program about delivering effective integrated communications across digital, social and print media for marketers November 2, Social Media Marketing Strategy & ROI Workshop. November 1, FUNNEL 2011.
MODERN B2B MARKETING | FRIDAY, AUGUST 12, 2011
[Marketing] Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange
by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees. Happy Xchanging!
VIEWPOINT | FRIDAY, APRIL 23, 2010
[Marketing] Outbound vs. Inbound Marketing: What's the Right Lead Generation Mix?
HUBSPOT | SUNDAY, SEPTEMBER 21, 2014
[Marketing] How to Create an Awesome Upsell Email
Email Marketing Lead Nurturing Marketing Automation This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. When you think of upselling, think of fast food restaurants. Really! They pretty much perfected the art with their “would you like fries with that?”
E-LIGN | WEDNESDAY, JULY 31, 2013
[Marketing] 3 Solid Reasons Why Every Business Needs to Create Content
Inbound marketing is the strategy of drawing in visitors with blog posts, videos, paid traffic, and above all else, unique and engaging content. The bottom line is that content marketing is the most efficient kind of marketing on the web. Leads, Leads, Leads - Content marketing allows you to generate leads. Summary.
B2BBLOGGERS | MONDAY, AUGUST 30, 2010
[Marketing] Exclusive Interview Eloqua's Director Of Content @jchernov.
The main reason: it shared real life experience of implementing and managing social media marketing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. Jeremy: Tell me about Eloqua’s market position. It was Michael. That’s our vision.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 28, 2010
[Marketing] Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor
The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. I’m not sure this will be enough to thrive as the market develops, but customers will benefit regardless. Manticore Technology today released the latest version of its marketing automation system.
BLUE FOCUS MARKETING | WEDNESDAY, NOVEMBER 13, 2013
[Marketing] Why It’s Important to Leave Your Brand’s “Footprints” in the Digital Bazaar by @mnburgess
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. This is a process undertaken in thousands of small steps. FOR EWORD by David C.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 11, 2012
[Marketing] Lead Nurturing Gives the Biggest Bang for your Marketing Dollar Today
Join B2B marketing expert Jeff Ogden in a webinar on April 19th at 10:00am PT/ 1:00pm ET entitled “ 5 Keys to Lead Nurturing Success ” sponsored by @Datadotcom. According to marketing metrics experts Jim Lenskold of the Lenskold Group, lead nurturing delivers the single biggest bang for the buck in marketing today.
THE ROI GUY | WEDNESDAY, AUGUST 17, 2011
[Marketing] So You Think Your Sales Team Can Dance? Buyers Say “Think Again.”
The good news is that many marketers and sales enablement groups have realized the change in buyers over the past decade. This presents a substantial challenge for sales and marketing to prove that “doing nothing” has a cost, and that the proposed return on investment is worth the change risk. Not so fast. Again, challenges remain.
SAZBEAN | WEDNESDAY, NOVEMBER 17, 2010
[Marketing] How P&G Designed Success with the Old Spice Guy Campaign
The success of the Old Spice Guy campaign was no fluke. P&G carefully crafted the campaign to reach a specific market segment with an engaging message. Dove had also entered the men’s soap market, but their soaps typically had very little smell because they compete on the idea of purity (which tends towards feminine anyway).
ANNUITAS | THURSDAY, MARCH 12, 2015
[Marketing] Identifying Hidden Talent – Part One
Let’s face it; true Rock Star marketers are few and far between these days. With only 7.5% of the B2B Enterprise Marketing workforce rated as highly skilled, this will continue to be a challenge for CMOs over the next year and beyond. Blog buyer-centric Demand Generation Strategy marketing skills Rock Star marketers skills gap talent
B2B IDEAS @ WORK | FRIDAY, DECEMBER 23, 2011
[Marketing] B2B Aware: This Week in B2B Marketing - Best Practices & Wise Options
WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. MarketingSherpa.
HUBSPOT | FRIDAY, JULY 17, 2015
[Marketing] 16 of the Worst Typos, Grammatical Errors & Spelling Mistakes We've Ever Seen
For those who need to indulge in their schadenfreude or just let off some steam from the week, we've compiled some of the most hilarious typos and grammar errors in marketing. Ev er let a typo slip through the cracks of your marketing? Advertising Content Marketing DailyHere's the thing. Typos happen. Some are worse than others.
B2B LEAD BLOG | TUESDAY, SEPTEMBER 25, 2012
[Marketing] My Leads Went Where??! – Lead Generation Horror Story #1
And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner. With years of experience and great insight into ROI, the programs in place were working well, and the challenge for the marketing group was simply to expand exposure over time to continue to ramp up sales. Metrics matter. Relief!
VERTICAL RESPONSE | FRIDAY, JANUARY 30, 2015
[Marketing] How Welcome Emails Increase Engagement [VIDEO]
Email Marketing email list email marketing first touch welcome email welcome email autoresponder Have you ever signed up for an email list only to receive your first email weeks or a month later? By the time you’ve finally received that first email or newsletter, you may have forgotten you even subscribed in the first place.
SAZBEAN | WEDNESDAY, NOVEMBER 20, 2013
[Marketing] Learn About Your Customer Through Social Listening
Instead they rather either spend lots of money on expensive surveys and market research, or avoid it altogether. There’s nothing wrong with spending on surveys and market research, but avoiding information that is right in front of you is a big mistake. Marketing Social Media Social Networks
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 4, 2014
[Marketing] Programmatic Audience Development Global Trends [White Paper]
The budding consumer information available has created a demand for more segmented approaches so that marketers can engage audiences defined by specific interests and behaviors. So even while they race to build programmatic infrastructure across markets — with U.S. Marketing Efficiency Nearly 57% of U.S. and U.S.-based
HUBSPOT | FRIDAY, FEBRUARY 13, 2015
[Marketing] 18 of the Best Email Subject Lines You've Ever Read
If you''re an email marketer , or just someone who happens to send emails on behalf of your company, you don''t want to be one of those ignored (or (gasp) deleted) emails in your subscribers'' inboxes. It''s hard to be funny in your marketing , but Groupon''s one of those brands that seems to nail it again and again and again. Genius.
FUNNEL FOCUS | WEDNESDAY, OCTOBER 20, 2010
[Marketing] Decrementing a Lead Score: They’re just not that into you
After it drops past a certain point, the lead should be removed from the sales pipeline and passed back over to marketing for lead nurturing. 2. Tags: Lead Management Lead Nurturing Lead Scoring Marketing Automation Many of you have seen the 2009 film He’s just not that into you. For those of you that haven’t, bravo – it was terrible.
SAZBEAN | MONDAY, MARCH 3, 2014
[Marketing] Social Media ROI is Always a Number
Numbers (Photo credit: RichardBowen) Wishy-washy marketers may try to tell you that Social Media ROI doesn’t matter, or that it’s about the conversation, or some quirky statement asking how you measure a phone call. But ROI of any marketing does matter, especially to decision makers (whether your boss or your client).
TRADESMEN INSIGHTS | WEDNESDAY, JUNE 17, 2015
[Marketing] Are You Making the Most of Your Content Curation?
One of the biggest challenges we all face is getting more out of our marketing budgets. Heidi Cohen, in a recent post, Internal Content Curation: What Most Marketers Miss , shows how to give new life to content you’ve already published. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. What keywords do best?
FEARLESS COMPETITOR | THURSDAY, MAY 10, 2012
[Marketing] Don’t Read This White Paper Unless You Really Want to Impress The Boss
This white paper has been solid gold for Find New Customers for years – as hundreds of B2B marketers all over the world download it. And content marketing expert, Jim Burns, CEO of Avitage , uses this example in every webinar and speaking engagement. How to Find New Customers. Download it by clicking the image. It’s free!).
B2B MARKETING INSIDER | SUNDAY, JUNE 21, 2015
[Marketing] The Two Types Of Brands (And The Entrepreneurs Behind Them)
Both David and I have had the privilege to work with an incredible variety of brands, marketers , businesses and entrepreneurs throughout our careers — from exciting startups to global Fortune 100 companies. The post The Two Types Of Brands (And The Entrepreneurs Behind Them) appeared first on B2B Marketing Insider. It’s About Time.
JUNTA 42 | WEDNESDAY, SEPTEMBER 28, 2011
[Marketing] Your Klout Score: Why You Need to Care Now
Finally, you can look at the topics in which you are influential, so see if what Klout sees matches your intentions. If your goal as a business person is to be influential in small business marketing, but Klout doesn’t recognize that in your list of topics, then you have a bit of work to do in that area. Matt says this is not fantasy.
ENGAGE | THURSDAY, MAY 31, 2012
[Marketing] Making Magazines More “Pinteresting”: An Interview with Digimarc EVP
While marketers and social media experts are finding new ways to bring their brand to Pinterest, Digimarc decided to go one step further, and develop the first Pinterest-enabled magazine this month using its patented digital watermark technology, as featured in the pages of Home Beautiful’s pinnable Kitchen of the Month series.
MODERN B2B MARKETING | FRIDAY, JULY 3, 2015
[Marketing] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising. But, more importantly, it served as a moment in time where marketing technology (martech) and advertising technology (adtech) came together like peanut butter & jelly.
SOCIAL MARKETING FORUM | THURSDAY, MAY 12, 2011
[Marketing] Social Media: The Labels of Anonymity, Authenticity, and Authority
Opinion Social media marketing Uncategorized Scott Cohen social media TwitterIn our rabid need to draw attention to ourselves, what’s real anymore?
MODERN B2B MARKETING | TUESDAY, OCTOBER 30, 2012
[Marketing] Time for a Pitstop: Fine-tuning Your Automated Lead Scoring
by Kelly Waffle Being a successful B2B marketing professional today can be compared to being a successful race car pit crew chief. You are trying to make sure your lead generation vehicles are driven efficiently and effectively—with marketing automation as your engine—to beat your competitors to the finish line. Spam complaint.
WEBBIQUITY | THURSDAY, JUNE 30, 2011
[Marketing] Enterprise Social Media and Personal Branding
Reputation Management Social Media Marketing Web Presence Optimization BusinessCard2 Eloqua enterprise social media personal branding Revenue Engine social media for financial services Steve Woods WorkfacePersonal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Not at all.
WINDMILL NETWORKING | TUESDAY, APRIL 12, 2011
[Marketing] 3 Winning Examples of B2B Blogs Done Right
Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy. When done right, B2B blogs offer high value for a relatively low investment compared to other types of marketing activities like traditional advertising. Please chime in and share your blog marketing case studies with us!
WEBBIQUITY | WEDNESDAY, JANUARY 12, 2011
[Marketing] Best Social PR Guides, Tips and Tools of 2010
Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. SEO Press Releases Extend Your Coverage by Adventive Marketing. ‘Loser.
E-STORM | WEDNESDAY, JULY 2, 2014
[Marketing] How to Develop a Campaign Measurement Plan
With the ability to track numerous points of user behavior, it is critical to create a measurement plan in order to clearly define and accurately track marketing campaign KPIs. Methodology Online Marketing analytics camapaign campaign measurement digital marketing measurement measurement plan
WINDMILL NETWORKING | TUESDAY, JANUARY 17, 2012
[Marketing] Top 10 Social Media Blogs to Follow in 2012
As in 2011, I tried to find those to recommend you follow that were not yet in the Top 50 of the AdAge Power 150 of top marketing blogs as well as those that were focused on social media and had consistently high quality. Where I provide value is in helping IT understand marketing and vice versa ,” he shares. Enjoy! Thanks!
WRITTENT | THURSDAY, JANUARY 29, 2015
[Marketing] 17 Battle-Tested and Data-Backed Writing Tips
If you’ve been marketing or copywriting for very long, you know the answer is “it’s complicated.” Tailoring your messages significantly is a powerful writing tip for email marketing. It works for other kinds of content marketing, too! 7. Content Creation Content Marketing Copywriting Image source.