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  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [Marketing] Mark Your Calendar: 5 Keys to Successful Lead Nurturing this week
    “ The biggest bang for the marketing buck comes from lead nurturing.” As many as 9 out of 10 visitors to your website are not ready to buy, according to expert Brian Carroll of MECLabs (I interviewed Brian for Mad Marketing TV too.) Register today. ” Jim Lenskold of The Lenskold Group. Jeff Ogden. People do.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2012
    [Marketing] Is Focusing On Your Audience Getting In Your Way?
    As B2B marketers, focusing on your audience is absolutely critical. Marketing decisions are not about what to do today and throw out tomorrow, they are about where your marketing is going. Should all large B2B marketers make a concerted effort to test new opportunities? Rants Research B2B marketing pinterest twitter
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Marketing] 7 Ways Sales Intelligence Gives You Super Powers
    Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Guest post written by Tom Meriam  . Tom has spent over the last 15 years in the sales and executive levels. Introduction. Steve W. Conscientiousness. Achievement Orientation. Curiosity.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 10, 2013
    [Marketing] Bloggers: Brush Up on Your Writing Skills
    Most businesspeople studied things such as marketing, communication, or business. Writing Tips for SEO Friendly Content Marketing. Business Blog Writing and Content Marketing: Come on, light my fire! Business bloggers: just how good are your writing skills? It’s not often they’ve studied English or creative writing.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 11, 2014
    [Marketing] Tips to Get Your Business Newsletter Read
    Attracting Clients Email Marketing Tips Getting Read How to.Tips e-newsletters stories Does anyone read your business e-newsletter?  How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Grab Attention with a Compelling Subject Line and Headline.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 1, 2015
    [Marketing] Guide to Autoresponders Part 3: Follow-Up and Confirmation Emails
    Email Marketing Autoresponders Confirmation Emails email marketing follow-up emailsAutoresponders are an excellent way to stay engaged with leads and customers even while you’re busy doing other things. This kind of email automation saves you time and provides value to the recipients. Let’s get started! Follow-Up Emails.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2016
    [Marketing] 5 Ways to Scale Your ABM Strategy
    Author: Vyoma Kapur So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. You have thousands of accounts on your ABM list, selected by sales, marketing, or in tandem…but you’re a team of one. Account-Based Marketing b2b
  • HUBSPOT  |  TUESDAY, JANUARY 25, 2011
    [Marketing] 4 Email Marketing Challenges and How to Tackle Them
    MarketingSherpa’s Email Summit in Las Vegas started yesterday in full force and HubSpot is here to keep our readers in the loop of the hottest email marketing discussions. There are different ways in which marketers can increase engagement across their small email lists. Register for the Science of Email Marketing Webinar now!
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website
    B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch point through the targeted conversion event.
  • ACSELLERANT  |  THURSDAY, JUNE 6, 2013
    [Marketing] Should Your B2B Company Be Doing Video Marketing?
    Video supported marketing messages are much more likely than text to engage a prospect, be forwarded to a business associate or decision-maker, and positively affect your Google rating. Marketing Video Production Video Marketing Strategy story The short answer is, “Yes. The time is now.”
  • B2B MARKETING INSIDER  |  MONDAY, MAY 3, 2010
    [Marketing] Why am I in Marketing?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? So here I will describe why I am in Marketing.
  • REPUTATION TO REVENUE  |  SUNDAY, APRIL 4, 2010
    [Marketing] Marketing lessons from the Grateful Dead
    Crazy week last week, but it was hard to resist the HubSpot webinar, Marketing Lessons from the Grateful Dead -- at least for me and 800+ other Dead-loving marketers. Tags: Innovation Marketing Reputation Social Media Strategy business gratefuldead hubspot management marketing socialmedia webinar
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 1, 2012
    [Marketing] How Many More Leads Do App Users Generate? [CHART]
    by Jody Mooney | Tweet this In celebrating the  Eloqua AppCloud’s first birthday this week , we thought it would be interesting to take a look at the contrast in leads generated by marketing organizations using apps compared to those who are not. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 5, 2015
    [Marketing] 3 Incredibly Easy Ideas To Get Customers To Pay For Content
    Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials? What The Content Marketing and Relationship Currency Facts Tell Us. This content marketing research indicates customers are counting on content to help them make their decision.
  • HALEY MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Marketing] Is differentiation in IT staffing actually possible?
    As a marketer, I’ve been trained that the secret to marketing success is differentiation—. To stake out your position in the market…. This may be the most disheartening thing I find about marketing IT staffing services. It can be based on vertical market expertise like healthcare, finance, government, etc.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 21, 2013
    [Marketing] How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More
    Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. Lead Generation: Trends in 2012 marketing budgets.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 12, 2013
    [Marketing] Do You Trust Your Content?
    Looking at most B2B marketing, the answer is clearly “no, you don’t.” Instead, you put your trust in your outbound marketing and sales process. Leave the primary communication to your followup marketing and sales efforts. Content content marketing lead generation registrationAnd that is ok! In Summary.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 7, 2013
    [Marketing] 5 Tips to Inject Humor into Your Social Media Mix
    Several companies share and include memes into their marketing mix, such as blog posts ( like we did here in our content marketing example), in advertisements and on social. We’re a marketing company and we help small businesses market their products and services. LOL, ROFL, HAHA. Humor. Use YouTube to find humor.
  • ACT-ON  |  TUESDAY, JANUARY 17, 2017
    [Marketing] What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise
    You’re not expecting to learn about customer intimacy or marketing while watching a Tom Hanks movie released nearly 30 years ago. And that’s where a bit of magic happened for me, although in my case it was marketing ‒ not movie ‒ magic. And if you’re interested, you can take our Are You Ready for Marketing Automation ? Only …  .
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 15, 2014
    [Marketing] 2 Goals for Experts Who Write Ebooks
    Experts also want an ebook that will boost their credibility and reputation as a thought leader, as well as make it easier to market their services. Gain more business opportunities through ebook publishing and marketing. About Expert Ebooks Content Marketing E-Books expert ebooks But they’re also practical and strategic.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 20, 2015
    [Marketing] Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons from Apple
    All these aspects of your business are as fundamental to building your brand identity as your marketing and advertising efforts are. Steve Jobs once said that “The chance to make a memory is the essence of brand marketing.” Define your story and use reliable marketing tools to share your story with consumers. 3.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 10, 2010
    [Marketing] The Fearless Competitor introduces you to Marketing Automation service
    Find New Customer s is pleased to announce the new Marketing Automation Acceleration Service to help purchasers of Eloqua , Marketo , SilverPop and the like to get full value from their investments. Companies today need a Chief Content Officer. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation.
  • LEADERSHIP  |  FRIDAY, JANUARY 27, 2017
    [Marketing] What We Learned from 300 Content Marketers
    When you think about marketing, what’s the first thing that comes into your head? Content marketing, which includes things like blogging and infographics, is a hot trend in digital marketing and with good reason: it costs 62% less than traditional marketing and can generate up to 3x as many leads. Brochures?
  • LEADSLOTH  |  WEDNESDAY, OCTOBER 20, 2010
    [Marketing] Eloqua Experience 2010
    In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. They are raving about Eloqua 10.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 30, 2012
    [Marketing] It’s the last Friday of Q1. Where are your sales prospects for Q2, Q3 and Q4?
    Said another way, sales reps believe roughly 70% of the leads they receive have a low probability to purchase.”  And data from  a recent IDC Technology Marketing Barometer Study  indicates that year-over-year, between 2011 and 2012, our marketing and sales alignment around demand generation has actually gotten worse.”
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 26, 2012
    [Marketing] Internet Marketing Statistics for 2012
    Hubspot has published a list of 25 marketing statistics that emphasis the need for inbound marketing in 2012. Here are ten of those stats: Internet users in the U.S. will expand to 239 million, representing 75.6% of the total population. Mobile Internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011.
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 21, 2011
    [Marketing] Editorial Calendars for Content Marketing
    Content marketers need to think like publishers. It's a great reference for your marketing team and management. Creating an editorial calendar allows you to keep your content consistent and relevant. It can also be helpful to have a master calendar and separate calendars for specific activities. View Original Article
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Marketing] Is Your SEO Actually Working? 3 Ways to Find Out
    Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. Reporting that your brand now ranks on page 1 for six of your top 10 keywords can be a good excuse to buy the marketing team lunch on Friday, but that’s about it. like metrics.
  • BIZNOLOGY  |  TUESDAY, JUNE 26, 2012
    [Marketing] Blogger outreach is earned media PR, isn’t it?
    recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. We agreed on everything except on whether blogger outreach was pay-per-post or earned, what bloggers wanted from a marketing pitch. ” (Wikipedia). This is a pity. Why is this a pity?
  • HALEY MARKETING  |  MONDAY, JANUARY 11, 2016
    [Marketing] Where Did My Website Traffic Go?!
    If you want to be proactive, take advantage of this renewed emphasis and market your company to the candidates looking for jobs. Align your business goals and marketing goals to come up with the right plan for your staffing company. appeared first on Haley Marketing Group. So why is it happening? percent  in 2015 Q1 vs. 2014 Q1.
  • CLIENT BRIDGE  |  WEDNESDAY, JUNE 8, 2011
    [Marketing] INFOGRAPHIC: Search Engine Marketing Success
    From Plattform Higher Education, here's an infographic that explains ways to increase the effectiveness of your search engine marketing efforts. Via: PlattForm Higher Education View Original Article
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 28, 2010
    [Marketing] ClickInsights: Social Media Marketing in 2010
    How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?"
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 21, 2012
    [Marketing] The What, Who and Why of Lead Scoring [Video]
    by Jesse Noyes | Tweet this If you work in B2B marketing, there’s a good chance you’ve heard about lead scoring. So someone who’s barely interested isn’t going to attend a Summit like we’re at a marketing summit. Luckily, we caught up Brian Carroll , Executive Director of MECLABS , to get the answers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 3, 2013
    [Marketing] Sponsored Content: Edge of integrity or the salvation of advertising?
    Sponsored content is probably the hottest — and most controversial — marketing trend around. On our new Marketing Companion podcast, Tom Webster and I tear this issue apart from every angle: Does sponsored content demonstrate that the advertising industry is in crisis? Will the FTC regulate this trend? Ad agencies?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Marketing] Content Is The Key To Social Selling Success
    Content marketing is the key to open the door to your social selling success. Don’t See The Connection Between Content Marketing and Social Selling? Do you have a great social selling experience that includes a personal content marketing strategy? Content MarketingHowever, we do all of that with content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 31, 2014
    [Marketing] How #TechnologyAndStuff became GM’s Oreo moment
    The post How #TechnologyAndStuff became GM’s Oreo moment appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post How #TechnologyAndStuff became GM''s Oreo moment appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. He voice was shaking. And of course, a meme was born. Props.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 17, 2013
    [Marketing] In an Ocean of Content, How Do You Rise to the Top? Answer: Buyer Personas!
    Buffer With almost everyone doing content marketing today, how do you differentiate? Check out this data from the Content Marketing Institute to see why buyer insights are becoming more and more critical to your success. For a related post, check out  this from Marketing Charts. Content marketers are spending more.
  • ORB INTELLIGENCE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Marketing] Choosing a Data Provider for your Business-to-Business Product, Part I: Market Landscape
    In a relatively short period of time, lead scoring, predictive analytics, and other innovative technologies have permanently transformed the way business-to-business (B2B) marketers and salespeople manage the sales funnel and close more business. If software is the engine driving modern B2B marketing, data is the fuel powering that engine.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Marketing] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    That impact has only increased over time, especially since there have been a few improvements and innovations in video marketing that can improve those digits. Now, we have access to user data, which marketers can use to personalize experiences at scale. You just need visually appealing, genuinely useful marketing. Picture This.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Marketing] The Psychology of Checking Your Email
    And as a marketer, you need to understand how the email obsession works so you can design more effective email campaigns. Don’t shrink back from sending marketing emails -- just make sure you're sending the right email content to the right people so you're associating your emails with a good feeling. Email is a monster. Conclusion.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 8, 2017
    [Marketing] Big Data Marketing Has Destroyed the Myth of the Lazy Salesman
    Big data marketing has destroyed […]. Digital MarketingIt was an all-too-common sight for a salesperson to become complacent after initially working hard to build up their territory. They’d leave the office and call in their visits by phone. The rest of the day was theirs.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 28, 2014
    [Marketing] Effective Birthday Emails That Light up Our Inboxes
    I recently celebrated my birthday, and as an email and content marketer, I couldn’t wait to see what kind of birthday emails I’d receive from the various email lists I subscribe to. Email Marketing birthday emails email marketing Not sending engagement-driving birthday emails yourself? Now’s the time. Shop Now.”
  • AGILE B2B COPYWRITER  |  THURSDAY, DECEMBER 23, 2010
    [Marketing] K’s Top Five for the Week – December 23
    These five picks highlight some amazing content every B2B marketer should have on their Christmas list. The Top 10 B2B Marketing Mistakes – And How to Avoid Them by @diannahuff. What are the top B2B marketing mistakes you see other marketers make?” Top 10 Inbound Marketing Ebooks and Webinars of 2010 via @hubspot.
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Five Habits of Adaptive Marketers
    Forrester Research interviewed global marketing leaders with demonstrated success in the digital age. Through these interviews, they identified the following habits: Accept change. Flexibility prepares an organization for the unexpected. Dare the status quo to encourage innovation. Act continuously to avoid indecision.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [Marketing] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    This sold out event brought together some of smartest marketers from all over the world. The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. Waterfall is center of all marketing. Because it’s real. Silos must go.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Marketing] Knowledge management in the age of social media
    This is also one of the reasons why social media marketing became huge and the demand for an internet marketing director, digital strategist, content marketing manager, online community manager, social media strategist, online marketing specialist, and social media manager grew. Social media trends. billion active users.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Marketing] Five Ways to “Get Real” With B-to-B Social Media
    Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA).    In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions.  What should I be doing,” they ask. 
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 8, 2012
    [Marketing] Shareaholic Becomes a (Top Notch) Content Curator
    Social Media Marketing. With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Parenting. Fitness. Fashion & Beauty. • DIY. Personal Finance. Who is Shareaholic? Check it out !
  • SAZBEAN  |  TUESDAY, MARCH 19, 2013
    [Marketing] Facebook Marketing Mistakes To Avoid
    While some companies really know how to do Facebook marketing right, there are many others that are clueless. Maghsoudi recommended that new pages just simply wait and do more marketing of their Facebook pages on their main websites or through word of mouth. – Facebook Marketing Mistakes To Avoid by Justin Lafferty.
  • CLIENT BRIDGE  |  TUESDAY, JUNE 7, 2011
    [Marketing] Social Media Marketing Mini-Campaigns
    Social media channels allow for marketing communications that can quickly supplement your traditional marketing plans. From Gail Goodman at Entrepreneur, here are some ways to add to your marketing calendar without spending much time or money. Think less about the communications channel, and more about the message. format.
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] Integrating Email with Search Marketing
    Doing so provides a simple, low-risk introduction to integrated marketing. 90% of marketers already use these tools. Lessons learned by tying together email and search will help interactive marketers integrate multiple channels and data sources. Why Integrate Email and Search? How to Integrate Email and Search?
  • MARKETING ACTION  |  THURSDAY, DECEMBER 27, 2012
    [Marketing] How Do I Grow My Database Responsibly with Third-Party Data?
    Recently, Dave Scott , Founder & CEO of Marketfish and author of “The New Rules for Lead Generation: Proven Strategies to Improve Marketing ROI,” joined Act-On CPO David Fowler for a discussion about how to grow a database responsibly with third-party data. Three tried and true methods are cold calling, email marketing , and direct mail.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 12, 2010
    [Marketing] Content Marketing: the new Marketing paradigm
    Content Marketing is the new imperative for business. Why is content marketing important? If you would like to get access to the recorded Flash version of this webinar, being produced by the content marketing experts at Avitage , please send a request via email to jogden at findnewcustomers.net. during the buying process.
  • ION INTERACTIVE  |  FRIDAY, JULY 15, 2016
    [Marketing] Interactive Content Marketing Weekly Roundup: July 11-15
    And whether that means it’s vacation time for you or you’re still hard at work on your content strategy preparing for Q4, we love to keep you in the loop of the latest in interactive content marketing. And this week on Medium…   Content Marketing + Sales Team = Revenue How can we track actual revenue to content? Funny, huh?
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Marketing] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    If you are using a Marketing Automation platform tied to your CRM, the data is there to track the efficiency of your email campaigns. Interested in SaaS marketing trends? A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trails fail at generating revenue. Urgency.
  • CHRIS KOCH  |  WEDNESDAY, DECEMBER 30, 2009
    [Marketing] Top B2B marketing posts for 2009 (hint: social media)
    Who says B2B marketers are lagging in social media? Check out these top posts if you haven’t already: Six factors driving B2B social media marketing adoption. Why B2B marketers hate social media. Why B2B marketing will become more visual, vocal, and mobile. If they are out there, they aren’t reading this blog. Here it is.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 2, 2017
    [Marketing] How to Establish a Meaningful Lead Definition
    Walk out of your office and ask the first three marketers and the first three sales executives you encounter one question: What constitutes a lead? Generally speaking, companies define their market too broadly, resulting in wasted time and effort applied to too many prospects. Are we marketing to IT decision makers in the F100?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Eloqua’s Grande Guide to the Social CMO
    One of our clients, Bazaarvoice , in concert with The CMO Club , recently published an epic report: CMOs on Social Marketing Plans for 2011.   The (free) study contains dozens of tweet-worthy gems, but perhaps no nugget more golden than this: 90% of CMOs participate in three or more social marketing activities. This is a great start. 
  • THE EFFECTIVE MARKETER  |  TUESDAY, NOVEMBER 19, 2013
    [Marketing] 2013 B2B Content Marketing Awards
    In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards. Category: Blog.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 1, 2016
    [Marketing] How do your authors create better content?
    We chant “quality content” as if it is some kind of digital marketing mantra, yet what does it really mean? Content Marketing Copywriting Monthly Newsletter Content marketing extrinsic value intrinsic value machine learning MALLET WEKASo, let’s look at an example of what could be done. Like those in which ways?
  • HUBSPOT  |  SUNDAY, AUGUST 12, 2012
    [Marketing] How Top Brands Use Instagram, and Other Marketing Stories of the Week
    If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. It's already Sunday?! Man, the weekends fly by so quickly in the summer. Yikes.
  • HUBSPOT  |  MONDAY, SEPTEMBER 7, 2015
    [Marketing] How to Optimize Your Welcome Emails to Increase Opens & Clickthroughs [Infographic]
    Blogging Email Marketing Daily IGSSThis post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. First impressions are powerful -- and they're not just limited to face-to-face interactions.
  • CLIFF ALLEN ON MARKETING  |  SUNDAY, JUNE 14, 2009
    [Marketing] Using Marketing Analytics in Strategic Marketing Planning
    A good marketing strategy is based on good data. That's why it's important to start the strategic marketing planning process with data about your industry and specific market, and about your customers. Industry and market data. Unless your company's market share is over 50%, more people buy from competitors than from you.
  • CHIEFMARTECH  |  SUNDAY, NOVEMBER 6, 2016
    [Marketing] Martec’s Law: the greatest management challenge of the 21st century
    But first, let me provide some context and evidence of this external/internal gap in marketing technology. Marketing Technology and the Inverse Lake Wobegon Effect. The State of Marketing Technology 2017 report was recently published by Walker Sands (with contributions from yours truly), from a study of 335 U.S. marketers.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Marketing] How to Create Content for Your ABM Strategy [Infographic]
    Author: Ellen Gomes You’ve probably heard of  account-based marketing (ABM) by now…and you may be considering if it’s right for your organization, or already be implementing an ABM strategy. If you’re interested in an account-based marketing strategy or solution check out, our now available,  Marketo ABM.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Marketing] The Guide to Ecommerce Holiday Success [Part One]
    With the change in the leaves comes the inevitable countdown to Cyber Monday for ecommerce marketers. Guidance to build a holiday marketing plan. Ecommerce Holiday MarketingPumpkin spice is reappearing on menus and fantasy football is now the hottest hallway topic – fall is finally here. The first part, 1.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Marketing] 5 Tips for Making the Most of Email Newsletters
    Most email marketers are fully aware of the benefits – and the challenges – of an e-newsletter. Other marketers are reluctant to even launch a regular newsletter because they’re daunted by the amount of work involved. The post 5 Tips for Making the Most of Email Newsletters appeared first on Marketing Action Blog - Act-On.
  • B2B MARKETING INSIDER  |  FRIDAY, OCTOBER 21, 2016
    [Marketing] Content Costumes: How to Pick a Theme for Your Content (Plus Examples)
    The post Content Costumes: How to Pick a Theme for Your Content (Plus Examples) appeared first on Marketing Insider Group. Content MarketingOne of the most enjoyable parts of Halloween is getting to dress up. Right? Sure – the candy is great. The old scary movies on TV are a kick. But donning a costume is a special kind of fun.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Marketing] McDonald's Flame Broils Burger King in Online Marketing Showdown
    Today, we're talking about which one of these two fast food giants executes the best online marketing. And while we love the idea of Ronald McDonald duking it out against the King in a steel cage match, we decided to rely on data from the newly launched Marketing Grader for our answer. Marketing Winner: Clearly, McDonald's.
  • WRITTENT  |  MONDAY, MAY 20, 2013
    [Marketing] 7 Best Newsletter Builders for Creating Great Newsletters
    Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. Other features include: Unlimited image hosting (exceeds market standard). Other features include: 1 GB image hosting (exceeds market standard). Email Marketing Marketing Tools
  • THE NEW STRATEGIST  |  THURSDAY, NOVEMBER 27, 2014
    [Marketing] New podcast - Marketing Doubleshot - Ep.1!
    I am very excited to announce the launch of the Marketing Doubleshot podcast! Hosted by myself and my cohort, Josh Muirhead , the Marketing Doubleshot is our new idea exchange forum where we discuss a pair of topics that we feel are important in the world of digital marketing. We certainly hope you enjoy!
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 10, 2013
    [Marketing] The 12 Best Social Media Conferences to Attend in 2013
    Content Marketing World 2013  - September 9 – 12, 2013, Cleveland, Ohio. CMW is undoubtedly the largest gathering of content marketing professionals in the world. The Marketing 2.0 This conference is actually being held for the 9th time and was formerly known as the International Word-of-Mouth-Marketing Conference.
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Marketing] Prospecting the Social Customer: Same Needs, Different Scale
    Relationship marketing is the building and maintaining of good relationships with customers. Blog Social CRM Social media marketing prospecting social customers social media listeningCustomer relationship management is a strategy to manage the interaction with prospects, leads and customers. That is the simple definition.
  • SMART MARKETING  |  THURSDAY, DECEMBER 29, 2005
    [Marketing] Smart Marketing: Retail Marketing Tricks
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. « Brands are NOT dead | Main | Open source marketing; The wave of the future? Retail marketers, remember that successful marketing is about doing a thousand little things right. Paste into your feed reader of choice.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 20, 2014
    [Marketing] 9 Must-Attend Retail Trade Shows for 2015
    Missing out on your industry’s trade shows can impact your business success in a variety of ways, including the missed opportunities of finding new vendors, staying competitive to your competition, and not expanding your store’s inventory based on market trends and proven data,” says Bender and Kizer. All rights reserved.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 22, 2009
    [Marketing] Inbound-Outbound Marketing w Jeff Ogden/Mike Damphousse
    The Fearless Collaborator, Jeff Ogden and I sit down for a discussion of optimal marketing through a combination of inbound and outbound techniques. Tags: podcasts thought leader interviews inbound marketing b2b marketing outbound marketing social media marketing b2b demand gen b2b sales
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 3, 2014
    [Marketing] 5 Pieces of an Effective Lead Management Process: Part 1 [Series]
    Lead management is the systematic method that a marketing team uses to acquire (by importing, creating manually, or automatically capturing from a website), evaluate, nurture and hand off leads. Lead Lead management is about moving quality leads through the stages of the marketing funnel, from an anonymous visitor to a sales-ready lead.
  • BIZNOLOGY  |  THURSDAY, AUGUST 7, 2014
    [Marketing] How marketers help phishers succeed
    Marketers are thinking about marketing. The post How marketers help phishers succeed appeared first on Biznology. Internet Marketing What would you think if you received the email above? (I used white out on the email address and phone number to protect identities, but the rest of the email is exactly as it was received.)
  • HUBSPOT  |  SUNDAY, NOVEMBER 16, 2014
    [Marketing] There Are Hidden Messages in These 40 Famous Logos: How Many Can You Find? [Infographic]
    Advertising branding Marketing Agency This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. You’ve seen the logo thousands of times. But do you know what''s hidden within those iconic logos you think you are so familiar with? See how many you can spot. Want more content like this?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Social Media – is it really mainstream in B2B Marketing?
    So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate. Tweet This! Digg this!
  • ANYTHING GOES MARKETING  |  MONDAY, DECEMBER 17, 2007
    [Marketing] Anything Goes Marketing on the Globe and Mail
    His blog is about the latest in marketing and advertising. Tags: anything goes marketing Here I was minding my own business, taking in some caffeine while I scanned my web traffic. What did I find? I`ve been added to the blogroll on Canada`s largest national newspaper. So there Seth and Keith, I am open to do an interview!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 3, 2012
    [Marketing] Why Your Competitor’s High Google Ranking May be a Good Thing
    Secondly, it should change the way marketers approach sponsored search campaigns. The bottom line, according Agarwal, is that marketers need to evaluate sponsored search campaigns in the context of where they appear with organic search results, not as a strictly separate entity. by Jesse Noyes | Tweet this It’s a simple equation.
  • SMART MARKETING  |  SATURDAY, MARCH 18, 2006
    [Marketing] Smart Marketing: Microsofts Marketing Mistake
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. « More on a marketing code of ethics | Main | Tips from a marketing headhunter » Microsofts Marketing Mistake Admittedly, Im no IT marketing genius. Paste into your feed reader of choice. Great software.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2017
    [Marketing] Does More Data Help, or Hurt Social Advertisers? [Infographic]
    Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? According to new data from Brand Innovators , 36% of social marketers struggle to "distill data into insights and actions." Marketing AgencyInfographic by Unified.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Marketing] The Future of Profit is Purpose by @Simonmainwaring #WeFirst
    SimonMainwaring joins us once again with a special video message just for our Blue Focus Marketing community. And now, for the first time ever, he’s released a training program to show you how to use the secrets of the smartest marketers in the world to grow YOUR business. 3 Critical Insights from #WeFirst by @Simonmainwaring. Video: .
  • VIDYARD  |  THURSDAY, SEPTEMBER 1, 2016
    [Marketing] 30 Examples of Personalized Videos That’ll Really Get Your Attention
    Personalization is a hot topic in the worlds of marketing and sales. Or in marketing speak, increasing click-through and conversion rates. in the video (automatically pulled from the company’s marketing automation platform). First up is Marketo’s epic invitation to their Marketing Nation Summit event. Got your attention?
  • BIZNOLOGY  |  MONDAY, AUGUST 20, 2012
    [Marketing] 26 Social Media Secrets Skittles Knows
    Social Media Marketing Business Facebook social media social media marketing social networkingPhoto credit: Wikipedia. The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page  attracted 320,000 visitors–14 times as many. But does Skittles have something to teach the rest of us? Are
  • DISCOVERORG  |  FRIDAY, SEPTEMBER 2, 2016
    [Marketing] Selling to Sales – Like Cooking for Chefs
    Unfortunately for us, there was nobody in the marketplace who was providing a solution for OUR target market. For years we’ve provided in-depth intelligence on the IT, Engineering, Marketing, and Finance departments of companies, but we wanted to talk to Sales Departments and specifically the leaders there. Here are the top five: 1.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Marketing] 17 Data Visualization Tools & Resources You Should Bookmark
    Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Statista is a portal of statistics, studies, and forecasts focused on market research and opinion polling. Marketing Data Design Daily CanonicalCheck 'em out.
  • THE B2B RESEARCH BLOG  |  MONDAY, NOVEMBER 29, 2010
    [Marketing] Are B2B marketers neglecting their brands?
    That’s why in early 2009 Circle Research, in conjunction with ABBA and The IDM, launched The B2B Barometer. . A ‘state of the nation’ survey amongst B2B marketers which gauges economic confidence, benchmarks marketing activity and explores key trends. Marketing budgets are returning and future confidence is strong. 
  • NUSPARK  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Google Instant—Affects on Search Marketing
    Tags: Pay-Per-Click Search Marketing
  • SMASHMOUTH MARKETING  |  WEDNESDAY, DECEMBER 3, 2008
    [Marketing] Don't Stop B2B Marketing During The Holidays
    Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. Don't let the bean counters get in the way of a good marketing program. Market with Courage! Tags: demand marketing sales Why should we do appointment setting during the holiday months? Go into offensive mode.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2011
    [Marketing] How RPM is Like Revenue Rocket Science
    by Jesse Noyes | Tweet this If you’ve worked in b2b marketing or sales over the years it may have felt somewhat akin to alchemy: add a dash of this and a little of that, and – voil à! – a lead becomes a closed deal. In the process, marketing is moving from alchemy to revenue rocket science. These five RPIs include.
  • B2B IDEAS @ WORK  |  THURSDAY, NOVEMBER 17, 2011
    [Marketing] B2B Marketing: How Your Target Audience Thinks & Remembers
    BtoB Magazine recently developed a very important webinar for B2B marketers on this topic, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers.” They can either find it online (via search engine) or from a colleague/friend (via online social network).
  • THE POINT  |  FRIDAY, APRIL 29, 2011
    [Marketing] 5 Mistakes to Avoid in Your Next Email Campaign
    If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. First, almost the entire phrase is a marketing cliché: optimizing, productivity, ROI. Productivity alone is the biggest throwaway term in marketing; it means absolutely nothing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 17, 2015
    [Marketing] Want to Attract Links to Your Website? Try These 8 Data-Driven Tips [Infographic]
    In the seemingly eternal struggle to keep up with Google's algorithm updates , savvy marketers are always looking for ways to increase the authority of their content. SEO Blogging Content Marketing DailyOne of the ways to boost your blog posts in search? Original data and research is even better. Another one: infographics.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 13, 2016
    [Marketing] “Open This Email Right Now!” What Makes a Good Subject Line?
    Your subject line is the first and maybe most crucial tool in your email marketing kit. Email Marketing email marketing subject linesYou’re drowning in emails, right? Every day the inbox piles up with ever more sales, ads, offers, news, and even the occasional personal note. An all-caps S.P.A.M. Yes, that includes spaces.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 7, 2014
    [Marketing] Kraft gets 4 Times Better Results from Content than TV ads
    If Kraft gets 4 times better results from content marketing than advertising , then it’s time to rethink your spending. Turns out that there’s a much better way to spend your marketing dollars – Content Marketing. Joe Pulizzi of the Content Marketing Institute is a dear friend too. Guess again.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Marketing] 39 Perfect GIFs For Your Next Presentation
    The post 39 Perfect GIFs For Your Next Presentation appeared first on B2B Marketing Insider. Content MarketingBad presentations are painful. For both the presenter and the audience suffering through it, these can feel like dying a slow death. Unfortunately, many of us have sat through a countless number of these. Feeling overwhelmed?
  • MARKETING ACTION  |  THURSDAY, JANUARY 31, 2013
    [Marketing] Sending Email: When’s the Best Time?
    It’s an endless question, haunting email marketers everywhere: “When should I send an email marketing campaign for optimal results?” Is it weekdays between 2-5pm? Dr. Flint McGlaughlin, Marketing Director at MECLABS, says it’s an important question, but the answer must be tailored to the company, the customer and the context.
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