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  • WONDERING OUT LOUD  |  MONDAY, JANUARY 11, 2010
    [Marketing] Fire me, please!
    Tags: Marketing Account Management Agencies Customer Relations Professional Networking
  • HUBSPOT  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Marketing Advice from a Basketball Legend: Bill Walton
    "The Grateful Dead—they made me care; and that is what you have to do with your company,” said basketball legend Bill Walton at yesterday’s HubSpot webinar, How to Market Your Business Like the Most Iconic Band in History. As a marketer, Bill suggested, your goal remains to “sell a hope, a dream.”
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 6, 2014
    [Marketing] Do’s and Don’ts of Content Marketing
    'So everyone knows what content marketing is. I’ve been to webinars, seminars and summits on the subject and continue to learn new ways to capitalize on content marketing. recently read Joe Pulizzi’s book Epic Content Marketing. But do we know how to get the best results out of it?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 27, 2013
    [Marketing] Are Employers Ready for the Connected Generation?
    Internet Marketing Behavior social media Social network Social networking service 'Photo credit: Wikipedia. It wasn’t that long ago that our digital behavior and presence was something completely strange and unwelcomed by employers. The Internet police state was patrolling in full force. Then My generation’s workforce is different.
  • PUZZLE MARKETER  |  THURSDAY, JULY 5, 2012
    [Marketing] Invest in Your Brand with Content
    Creating custom content for a website is crucial to a successful marketing campaign or product launch. Content in marketing encompasses a wide variety of mediums including pictures, videos, graphs, infographics , white papers, podcasts, newsletters and magazines. You could offer the same. What do I mean by this?
  • FATHOM  |  FRIDAY, JUNE 14, 2013
    [Marketing] How Manufacturers Can Align Digital Content with Buying Cycles
    According to the Chief Marketing Officer Council , 87% of B2B buyers say that online content has either a major or moderate impact on their vendor preference and selection. B2B Content Creation & Strategy Manufacturing Industry buying cycle content content strategy manufacturing industry manufacturing online marketing
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 13, 2014
    [Marketing] How to Create and Optimize Pinterest Boards to Drive New Customers
    Social Media for Ecommerce content customers Email Facebook feature find follow Google marketing sales search engines SEO Spam story the top Twitter update updates video Website 'For ecommerce retailers, Pinterest has become one of the greatest assets for shoppers to discover their products and share them.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Marketing] Is “social media campaign” an oxymoron?
    If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. These campaigns were the winners of this year’s ITSMA Marketing Excellence Awards. Let them win stuff.
  • UNDER THE ARCH  |  MONDAY, JULY 29, 2013
    [Marketing] What’s the Lifetime Value of a Customer?
    'By understanding the lifetime value of a customer, marketers can estimate how much it should spend acquiring and retaining customers. Demand Generation Marketing Strategy Cost of Acquisition customer acquisition customer retention lifetime value lifetime value of a customer LTV marketing management marketing strategy
  • ENGAGE  |  WEDNESDAY, DECEMBER 14, 2011
    [Marketing] 5 Lessons From my Biggest Blog Fails of 2011
    Resource-strapped content marketers piggy-backed off other people’s content in attempt to feed the publishing machine and get a blog post out on days that a blog post was not feasible. And this is exactly what I tried to do with “ An Illustrated History of Content and a Smooth Move in Content Marketing.” I failed a lot this year.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 24, 2013
    [Marketing] How to Be Socially Productive: Tips From The Social Media Pros!
    Related Stories Along for the Ride: Social Conversations on the Customer Journey Instagram Best Practices And If The Social Media Trends Continue… Social Media Productivity BBC Radio Cambridgeshire Constant Contact Facebook LinkedIn Luke Brynley-Jones MarketMeSuite Social Media Marketing Twitter
  • WRITTENT  |  THURSDAY, MAY 8, 2014
    [Marketing] 5 Ways to Defeat Content Mediocrity & Rise in the Blogging Ranks
    So if you’re just going through the motions of content marketing by publishing mediocre content then your campaign is pretty much sunk. One of the first steps in successful content marketing is identifying your ideal voice. lot of people forget the “marketing” in content marketing. Way more than enough.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Marketing] E-Newsletters: What’s the Ideal Format?
    Favorite resources for online marketing I like to use. Any other creative ways you know to stay in touch through email marketing? Content Marketing How to.Tips Managing Your Ezine & Blog Tasks Writing Better Ezines e-newsletters newsletter formatting What about PDF files? Of course. The key? Simplicity.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 15, 2011
    [Marketing] Top 40 Twitter Feeds You’re Not Following
    Sharon Baker – A freelance writer with corporate clients, Sharon finds and shares tips on content marketing and writing. Daniel Burstein – Daniel oversees all content coming MarketingSherpa and MarketingExperiments, and provides provactive opinions on marketing. Gavin Llewellyn – Tips on blogging and marketing from a UK-based expert.
  • INBLURBS  |  MONDAY, NOVEMBER 8, 2010
    [Marketing] 5x Small Business advice in Finding New Customers
    Customers are the most important part of business marketing and to get found by customers, there are certain techniques and business emulations to be followed. Whatever things you are marketing, focus on the use of products rather merely describing about its features. Do you know the marketing effectiveness of your website?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 22, 2014
    [Marketing] 5 Ways To Be More Productive on Instagram
    25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut How the Klout Acquisition Affects the Future of Influence Marketing. Instagram Blog Business channels communication company customers Facebook for your marketing media movement News Photo Promotion recently start time tips Twitter video They think so. Fix it.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 15, 2014
    [Marketing] 5 Easy Ways to Blog in Less Time
    We’ve also got a list of how our content marketing team gets some of their ideas here. © 2014, VR Marketing Blog. The post 5 Easy Ways to Blog in Less Time appeared first on VR Marketing Blog. 'Do you want quality content to share on social media sites and better SEO rankings? I’m going to assume you said yes.)
  • VIRALLY BLOG  |  MONDAY, JANUARY 28, 2013
    [Marketing] Tracking your content marketing is now more affordable
    Every business should be using content marketing. But whoever you are… whoever you sell to… content marketing is the best way to do it. . So, you spend money on content marketing. If you’re going to seriously invest in content marketing you’ll have to justify it. Tractor suppliers. Events
  • INBLURBS  |  TUESDAY, OCTOBER 26, 2010
    [Marketing] Write Whitepapers to Capture Leads
    Competitors may use different marketing strategies that may capture your leads. So companies should plan their marketing strategies and build an effective marketing plan to stay ahead of their competitors. One efficient marketing strategy is to write white papers and attract leads towards your landing pages.
  • SAZBEAN  |  WEDNESDAY, JULY 28, 2010
    [Marketing] Old Spice Viral Campaign Increases Sales
    While the Old Spice ad campaign, “The Man Your Man Could Smell Like,&# was amusing to watch, marketers were interested in whether it could lead to increased sales. Tags: Analytics Business Social Media Social Networks ad campaigns brand week branding awareness increase sales Marketing old spice sale report sales sales success
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 27, 2011
    [Marketing] Facebook’s Arctic Servers & 5 Other Cool Data Centers
    Facebook’s Arctic Servers & 5 Other Cool Data Centers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency cool data centers data center mines Facebook data center IBM Sweden The Montain ComplexThe need for cheap, renewable energy is just that strong. The Lefdal Mine.
  • THE ROI GUY  |  FRIDAY, APRIL 5, 2013
    [Marketing] How can you Be Provocative without being Arrogant?
    This puts enormous pressure on your Marketing to provide more insightful, consultative and personalized content to guide the vital early stages of the decision making process. SAVO challenger marketing Executive Assessment Tools Diagnostic Selling ADP the challenger sale Diagnostic Assessment Pisello Alinean Provocative Selling
  • HUBSPOT  |  WEDNESDAY, JUNE 16, 2010
    [Marketing] 10 Steps to Get CEO Approval for Online Marketing
    Fox , an IMU Certified Social Media and Inbound Marketing Specialist who lives in the San Francisco Bay Area. Are you still doing an internal dance, trying to figure out how to convince your CEO to support online and inbound marketing strategies? 10 Steps to Convince Your Boss to Start Online Marketing. Prepare to draw. Rethink.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 10, 2013
    [Marketing] 5 steps to raising your assertiveness levels
    But I’m well known by my brand, the Fearless Competitor and I also created and host the popular and syndicated TV show, Marketing Made Simple TV – lack of confidence is not my challenge, so when I found this guest post by Karen Osborne, I thought it might help you. Want to pick the brain of an award-winning marketing expert? To
  • HUBSPOT  |  THURSDAY, JANUARY 27, 2011
    [Marketing] 10 Big Marketing Stories That You Might Have Missed This Week
    In this whirlwind, it is easy to miss some interesting marketing news that could affect future strategies. So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. 10 Marketing Stories to Know This Week. See what the folks at Marketing Pilgrim say are "realistic" trends.
  • VIEWPOINT  |  WEDNESDAY, APRIL 7, 2010
    [Marketing] B2B Sales, Marketing … and STEM Education?
  • UNDER THE ARCH  |  FRIDAY, AUGUST 16, 2013
    [Marketing] How to Increase the Value of a Customer
    'To increase the value of a customer, marketers must do more than just reduce costs and sell more product. Demand Generation Marketing Strategy customer development customer loyalty customer profitability customer retention customer satisfaction lifetime value LTV
  • HUBSPOT  |  MONDAY, JANUARY 31, 2011
    [Marketing] How Do You Make the Most of Web Ads? [Marketing Cast]
    In an effort to capitalize on cross-channel marketing, many businesses experiment with online ads. In today's episode of the Weekly Marketing Cast , David Meerman Scott shares some thoughts about making the most of Web ads. Surprisingly, the biggest challenge for marketers is not designing the creative for these ads.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 10, 2014
    [Marketing] 3 Reasons ANY Company Can Benefit From Social Customer Service
    Related Stories Along for the Ride: Social Conversations on the Customer Journey If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It 6 Social Media Trends for 2014 to Watch Evolve. Social Media for Customer Support brand Business company Customer customer service Simply Measured Social Media Marketing Twitter
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 3, 2010
    [Marketing] How Lack of Marketing Content Can Derail Your Website Redesign Project
    Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?
  • JUNTA 42  |  THURSDAY, SEPTEMBER 10, 2009
    [Marketing] The B.E.S.T. Method for Content Strategy (what you do before Content Marketing)
    Core point: Don't start executing on your content marketing until you have a sound content strategy. questions as part of your content marketing strategy is to find the intersection between your products/services and the information needs of your customers. Does this content marketing effort help us achieve our strategic goals?
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, MAY 8, 2013
    [Marketing] Tips for international B2B market research
    This international dimension has important implications for how market research is conducted and interpreted.  The post Tips for international B2B market research appeared first on Circle Research - B2B market research agency 'B2B organisations have always had a natural inclination to expand internationally.  Ensure clarity.
  • HUBSPOT  |  MONDAY, JANUARY 3, 2011
    [Marketing] Use the Web to Optimize Your Offline Events [Marketing Cast]
    In this episode of the Weekly Marketing Cast , David Meerman Scott talks about ways in which the Internet can complement your offline efforts. Free Download: 101 Marketing Charts and Graphs. Improve your decision making and long-term performance with marketing data for best practices. Use Real-Time Platforms During the Event.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Happy Veteran’s Day! Enjoy! Animated Story Aims to Sell Some Tissues We’ve talked about the
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 28, 2011
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! What You Should Know About Email Deliverability What a great post. Jason Falls from the
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 3, 2013
    [Marketing] Get Your Star Reps to Stay
    Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Force Management 'Turnover has always been a problem in sales. But as the role of a sales rep becomes more complex, organizations are growing increasingly worried about the hidden costs of undesired churn, and in particular about the costs of losing their star reps.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] Professional and Personal Social Media Identities, Should They be Separate?
    It all becomes a blur after a while, especially since my business involves marketing myself as an approachable person and a healthy role model. B2B Marketing B2B Social Media Branding Facebook Media VideoShould professional and personal identities be kept separate on social media sites? Any tips to add?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 29, 2011
    [Marketing] InsideView Names Ralf VonSosen Vice President of Marketing
    InsideView, the social selling and sales intelligence leader, today announced that Ralf VonSosen has been named vice president of marketing to drive InsideView’s expansion and growth, and to bring InsideView’s sales intelligence to the more than ten million B2B sales professionals across the globe. social selling
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Variety of Content is the Key in the Early Stages of the.
    The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Resource
  • FIFTH GEAR ANALYTICS  |  MONDAY, JUNE 28, 2010
    [Marketing] Digital Marketing Days: Old School vs. New School
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 14, 2013
    [Marketing] 3 Ways to Improve Your Emails Through A/B Split Testing
    'There isn’t one right way to compose, design and send an email marketing campaign. © 2013, VR Marketing Blog. The post 3 Ways to Improve Your Emails Through A/B Split Testing appeared first on VR Marketing Blog. So how can you be sure you’re getting the most engagement possible out of your emails? 1) Questions.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 16, 2013
    [Marketing] What Do You Want From Your B-to-B Lead Generation?
    Here are some highlights of what marketers want: Know the purchasing horizon time line. Further, here are some things they find useful of leads that are generated from content marketing: Whitepaper leads. Are you capitalizing on these types of content marketing? What are the critical factors that you’re looking for?
  • MARKETRI  |  FRIDAY, MAY 4, 2012
    [Marketing] Meant to be Read: Writing a Smart Case Study
    When it comes to marketing collateral, there are few — if any — assets I like more than the case study. Case study Marketing (General If structured and written correctly, a case study is a relatively short, interesting and effective weapon in your arsenal (i.e., a piece that will actually be read by your intended audience).
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 16, 2013
    [Marketing] And If The Social Media Trends Continue…
    Social Media Influence Bernard Derome Facebook Generation Z LinkedIn Mark Schaefer QR code Social Media Marketing Social Media Optimization WikiLeaks '2014 The Day After! Each year, when the holiday season approaches , the blogosphere is flooded with all kinds of predictions. But, it always is only personal visions.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2011
    [Marketing] Email Deliverability – Authentication Best Practices
    Email Deliverability – Authentication Best Practices was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing authentication b2b marketing b2b marketing cheat sheet email deliverabiityFor more best practices, visit the Email Deliverabilty resource center.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! IT’S (IM)POSSIBLE I’m cheating here a bit. You see, Friday wrap-ups are supposed to
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] This is the blog of the nicest company in B2B marketing today, Find New Customers
    'We look forward to sharing insights regarding B2B marketing and sales with you. Filed under: Demand Generation. Demand Generation
  • BIZNOLOGY  |  THURSDAY, AUGUST 12, 2010
    [Marketing] Content Anticipation in Decline: The Sunday Newspaper
    Tags: Internet Marketing contentmarketing internetmarketing
  • BIZNOLOGY  |  FRIDAY, JULY 30, 2010
    [Marketing] You're important when you're marked "Not Spam"
    Tags: Internet Marketing internetmarketing spam
  • CHRIS KOCH  |  FRIDAY, MARCH 19, 2010
    [Marketing] How to use social media for B2B
    think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. The next step is to categorize how we use social media in these different areas and how our actions hook back into the rest of marketing. Promote other types of marketing. Image by HubSpot via Flickr. Engage. Manage.
  • MARKETRI  |  THURSDAY, MARCH 14, 2013
    [Marketing] 5 Tips for Creating an Engaging Facebook Page for Your A/E Firm
    E Marketing Facebook social media Social MediaWith over a billion active users, Facebook is a social network that is near and dear to most of our hearts. In fact, reports show that the average Facebook user in 2012 logged in an average of 6.1 times a day. LinkedIn is no problem. Fear not, A/E friends! Get the right followers. and so on.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Marketing] Fixing Your Sucky Website Step Three: The End Game
    Not a web platform integrator and, certainly, not your marketing automation company. Web integrators and your marketing automation people are expert plumbers whose Daddies are license and support re venue agreements – long ones. 'Here is our final look at fixing sucky websites. But that was just window-dressing. Not a web design firm.
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Marketing] What Could Kill Google and Facebook
    Google not only accounts for 85% of all web searches but controls an astounding 44% of the global online advertising market. Facebook Social Media Marketing Twitter Digg Facebook changes facebook killer Facebook privacy Google Gears google killer Google Knol LinkedIn MySpace Panda Penguin Picnik twitter killer user experienceTwice.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Marketing] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    Twitter Cards: How Savvy Marketers Get More Out Of Twitter by Marketing Land. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days.
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] Eye Tracking in B2B Marketing: Are You Catching Your Customers’ Attention?
    The Research in B2B: WhichTestWon.com discusses this in one of its B2B marketing case studies. The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. Option A increased click-throughs by 12%. Heck – I write about it every week!)
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 2, 2013
    [Marketing] When Does $ocial Media Translate to Non Profit Donations?
    Social Media and Nonprofits Facebook Insites Consulting Instagram John Haydon Laura Fitton nonprofit organization Social Media Marketing Twitter 'Later. Much later. There’s no ‘$’ in social media. Just a plain old letter ‘s.’ John Haydon hit the nail on the head when he proclaimed “social media stinks for fundraising.”
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 21, 2011
    [Marketing] 2011 Lead Management Optimization Study
    He is also well-connected with top marketing experts, including Jim Dickie of CSO Insights. Business relationships Fearless Competitor Find New Customers lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Metrics Sales 2.0 CSO Insights has just released their new study. ouch!).
  • WRITTENT  |  MONDAY, JUNE 16, 2014
    [Marketing] 15 Ways to Get More Customers from Your Blog
    'If you’ve jumped onto the content marketing bandwagon and kick-started a blog on your business website, you may have discovered that generating customers from your blog isn’t all as easy as you originally might have thought. Email marketing has a sky-high conversion rate. Blog More Often. Include Call-to-Actions.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Marketing] Bridging the Gap Between Digital and Traditional Marketing with @MitchJoel [@InboundNow #11]
    During our chat we talk about: Bridging the gap between digital and traditional marketing. For the full transcript and audio from the show head here: Connecting Digital & Traditional Marketing Channels with Mitch Joel. Next time you are at the super market, take a look at the magazine covers for headline inspiration.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Always Thinking about B2B Social Media is a Requirement
    Marketers and communicators need to focus on how they can make a difference, and that begins with thinking. ve been asked quite a few times over the past couple of weeks for examples of social media marketing being used in a B2B context. As marketers we need to do our best to present as well online as we do in person (if not better).
  • BLOG MY CALLS  |  THURSDAY, MARCH 28, 2013
    [Marketing] Of Marketing Happiness
    Marketing Happiness—could it be a matter of simplifying your life? When feeling unsure, most people will return to what they know, even if what they know isn’t what’s best for your marketing. Holding on to old techniques or what you were taught in Marketing 101, won’t make you happier; you must let go in order to reach for greatness.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 26, 2013
    [Marketing] B-to-B: Quality Lead Nurturing Leads to 70% More Sales
    In the B-to-B market where sales cycles can be much longer and complex to several factors, many leads are given up on if they aren’t ready to buy when your salesmen call. It’s marketing’s job to move them through the first 5 phases and then hand them off. We need to focus on quality not quantity of leads.
  • PROTEUS B2B MARKETING BLOG  |  TUESDAY, JUNE 3, 2014
    [Marketing] The Battery Guy, A Brand Ambassador I’ve Never Forgotten (Except His Name)
    B2B Branding B2B Marketing B2B B2B Selling branding 'Some time ago, I took two of my young grandsons to a West Michigan Whitecaps baseball game. The Whitecaps are the Class A farm team for the Detroit Tigers that play ball in my hometown, Grand Rapids. It’s [.].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 31, 2011
    [Marketing] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
    The combination of Radian6 and Heroku is what makes up the “marketing cloud,&# Benioff said. Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marc Benioff. “There’s a social divide,&# he said. Share email.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 23, 2011
    [Marketing] 2011 #Nifty50 Top Twitter Men
    Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  Contributor to the  Social Media Marketing Magazine – B2B Column.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Marketing] “Unemployed Need Not Apply” is dumb
    Internet MarketingImage by Getty Images via @daylife. You might have seen the blogosphere and the Twitterati starting to chirp about this one. My home state of New Jersey is trying to regulate it. I’m talking about the increasing number of employment ads that make it clear that all applicants must currently have a job. Dumb for you.
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 7, 2011
    [Marketing] 6 Ways to Format B2B Social Media Reports as a Brag Book
    Reporting is a big part of our job as B2B marketers, especially in the social media space. How can we, as B2B marketers, make both ourselves and our bosses look good? Related posts: 5 Ways to Socialize Your B2B Content to Increase Leads and Sales As B2B online marketers, creating new, socially shareable content to.
  • MARKETRI  |  MONDAY, JANUARY 17, 2011
    [Marketing] Welcome to 2011: Our Top 3 Marketing Predictions | Marketri
  • MARKETRI  |  FRIDAY, AUGUST 5, 2011
    [Marketing] The B2B Marketing Roundup: Week of August 1st - 5th | Marketri
  • MARKETRI  |  THURSDAY, OCTOBER 13, 2011
    [Marketing] Can Any Ol' Person Be a B2B Marketer? | Marketri
  • AD YOUR COMMENT HERE  |  FRIDAY, JUNE 18, 2010
    [Marketing] Weekly Social Media Thoughts Roundup
    Tags: Newsworthy B2B marketing content production social media news
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] How To Establish Authority And Trust In Business
    Things get even more frustrating when you realise that as well as being knowledgeable you also represent a hot product or service, and still you’re ignored or treated like some market trader trying to offload a pile of junk onto some unsuspecting punter.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] How To Establish Authority And Trust In Business
    Things get even more frustrating when you realise that as well as being knowledgeable you also represent a hot product or service, and still you’re ignored or treated like some market trader trying to offload a pile of junk onto some unsuspecting punter.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Marketing] The Top #Nifty50 Women in Technology on Twitter for 2012
    This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. sacevero. Elyse_D.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 10, 2010
    [Marketing] Laugh and Learn featuring the Fearless Competitor – Episode 8
    We love … Continue reading → Management best practices Marketing Remarkable content Leadership Laugh and Learn“The New Phone Book’s Here!&# I sincerely hope you have as much fun watching these as I have making them each week. If it brings a smile to your face, my job is done. What do you think?
  • B2B LEAD BLOG  |  FRIDAY, FEBRUARY 3, 2012
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! Alternatives to Facebook that Are Not Google+ Last post about Google+ for a
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Marketing] Best Practices for Blogger Outreach
    Content Marketing Online PR / Link-Building Social Media Technorati 'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Research. That means, do your research! Grab Their Attention. link].
  • READYPULSE  |  MONDAY, SEPTEMBER 30, 2013
    [Marketing] #Shoporg13 Social Showcase
    'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! So, upload your photos, quote inspirational messages, and give your best marketing tips and tricks from this years summit with the official #shoporg13 hashtag. Social Content Marketing Guide. Download the Guide.
  • CONTENT MARKETING TODAY  |  THURSDAY, OCTOBER 1, 2009
    [Marketing] 6 Secrets to Creating a Positively Remarkable Brand Name
    Make sure that your name will allow you to expand beyond your initial market without needing to consider a painful rebranding. Share and Enjoy: Tags: Content Marketing Knowledge Center Marketing Basics News Online Success Stories Tips & Mini-Guides brandbucket branding naming setster.com.Think Google. Think Bing. Think Nike.
  • MARKETRI  |  TUESDAY, OCTOBER 18, 2011
    [Marketing] Mobile Marketing Basics for B2B Professionals | Marketri
  • SALES CHALLENGER  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing] What Sales Can Learn From Las Vegas
    Customers are more receptive to ideas from a brand they like, after all, and brand is in Marketing’s purview. Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Process Management Solutions Selling 'It’s tempting to believe that Sales can’t change how receptive customers will initially be to your company’s offerings.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, MAY 22, 2012
    [Marketing] 3 Key Ingredients of Commercial Insight
    MLC members , learn more about the characteristics of effective customer insights by visiting our insight generation topic center , Uncategorized B2B Marketing Insight Selling(This is a guest post by Alexandra Chiou of the Sales Executive Council, our sister program for heads of sales. Visit the original on the SEC’s blog!).
  • UNDER THE ARCH  |  SATURDAY, JUNE 1, 2013
    [Marketing] How to Create a Social Call to Action
    Demand Generation Social Media Marketing demand generation Facebook lead generation LinkedIn Social Media Twitter 'Use an attractive social call to action to drive social interactions.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 28, 2012
    [Marketing] How to Create an Unforgettable B2B Customer Experience
    Forbes Magazine, in an  article about how customer experience  should meet the experience promised by the marketer, explains customer experience as, “how customers perceive their interactions with your company.” Match the marketing with the experience. Listen. Follow through.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Marketing] High Marketing IQ: Learn From Today and Optimize Tomorrow
    'Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? If so, you are setting yourself up to commit an epic marketing mistake: making decisions without statistical evidence or support. No more! Sound easy? General
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 11, 2010
    [Marketing] Ancient secrets for getting B2B email opened and read
    What Johnson reported, which I was so pleased to read, is that the elements that make buyers pay attention to opt-in emails are the same ones that have made buyers pay attention to direct marketing messages for decades — possibly centuries. Directing the message to individuals is why direct marketing is also called target marketing.
  • BIZNOLOGY  |  SUNDAY, JANUARY 9, 2011
    [Marketing] Social media writes your biography in real time
    Social Media Marketing blog facebook onlinecommunities socialmedia socialnetwork twitterImage via Wikipedia. by Aaron Kim. As Twitter and Facebook have come to the front row of the Web in the last few years, a few have hinted that, by posting frequent status updates, in practice people were writing their autobiographies in real time.
  • B2B LEAD BLOG  |  FRIDAY, SEPTEMBER 23, 2011
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Geoff’s Market Research Bulletin – 1st Edition This post from Geoff Livingston is a quick summary of his monthly newsletter that rounds up noteworthy marketing research studies from the past month with miles of links, statistics, and data. The post is nice, but the newsletter is excellent. Do yourself a
  • THE B2B RESEARCH BLOG  |  SUNDAY, APRIL 10, 2011
    [Marketing] Blink: A side door to the unconscious
    This idea has significant implications for marketers. This means even B2B marketers need to tap into the mechanism Gladwell describes.  B2B decision making B2B Marketing Magazine column B2B marketing statistics emotional decision makingSometimes things just feel right.  We can’t say why, they just do. 
  • MI6 MARKETING AGENCY  |  SATURDAY, AUGUST 27, 2011
    [Marketing] Our Fav Posts, Week of August 22
    Helping Unlock the Marketing Puzzle. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Our Favourite Marketing Posts for Week of August 22, 2011.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 31, 2011
    [Marketing] Into the Matrix: Revenue Performance Management at Dreamforce #DF11
    by Jesse Noyes | Tweet this When it comes to marketing, you can take the red pill or the blue pill. The blue pill means you’ll wake up to the status quo of random marketing with little or no idea of how you’re efforts are impacting revenue. Instead, Involver invested in marketing automation and lead scoring. Twitter.
  • E-STORM  |  WEDNESDAY, JANUARY 20, 2010
    [Marketing] Multichannel Marketing: Public Relations' Impact on PPC
    The objective of this multichannel analysis is determine the relational impact that various marketing programs (e.g. So naturally, any offline marketing program – whether it’s print, broadcast, word-of-mouth, etc – will have an effect (albeit indeterminate), on a brand’s online marketing programs.
  • WONDERING OUT LOUD  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Marketing] Anatomy of a failed SEO initiative
    First, the vendor’s key market is small retailers. They would do well to be honest about their core market and their SEO tactics because if someone does ask, I’ll recommend they steer clear of this one. Tags: Marketing Black Hat SEO Keywords Meta Data SEO White Hat SEO Makes sense. Red Flag no. Ref Flag no. Lovely.
  • READYPULSE  |  THURSDAY, OCTOBER 10, 2013
    [Marketing] #BeyondHashtags
    'Download the ReadyPulse Instagram Marketing Guide! Request a free demo of the Pulse Marketing Suite. Instagram Marketing Guide. Learn effective content marketing strategies to drive sales with your Instagram account. Download ReadyPulse''s Instagram Marketing Guide. So why should shopping online be any different?
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, MAY 16, 2014
    [Marketing] Title Tag Truncation: The Long and Short of It
    B2B Search Marketing b2b search engine marketing b2b search engine optimization b2b seo seo 'By now, you’ve probably either noticed or read in various SEO blog posts and trade articles that title tags in search engine results appear to be a little shorter as of mid-March. While title tag best [.].
  • REPUTATION TO REVENUE  |  TUESDAY, JUNE 9, 2009
    [Marketing] YouTube as corporate home page?
    Click on  Booneoakley.com and you get to a "this is our agency" video on YouTube, complete with story of a struggling marketing director going down in flames (actually, a bloody ax) because he chose some other boring conglomerate firm instead of the oh-so-creative BooneOakley. Modernista! Surely the world has changed more than that! 
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 18, 2011
    [Marketing] Should Sales People Be Blogging?
    Sales people blogging comes up when talking to companies about ways to involve more sales and marketing alignment programs. Social Media Tips Social Selling B2B b2b sales Content Marketing CRM customer 2.0 There could be some healthy discussion [.]. Sales 2.0
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JUNE 19, 2013
    [Marketing] How To Optimize Contact Forms for Conversions
    Get quick tips on optimizing your marketing forms for lead capture. Contact Forms Conversion Rate Conversions Marketing Lead For instance, did you know that forms using “submit” have an almost 3% decrease in conversion rate? Sales 2.0
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JUNE 7, 2011
    [Marketing] Is it Ethical to Edit Online Customer Reviews?
    Marketers Can Leverage Knowledge of Online Behavior. And why should marketers be prevented from taking full advantage of the Snob Effect on consumer behavior? Uncategorized #marketing customer reviews editorial scrutiny Felix Salmon online consumer behavior online WOM restaurant reviews Reuters blogger yelp.com
  • WRITESPARK  |  TUESDAY, DECEMBER 7, 2010
    [Marketing] The Value of LTRs with Freelance Copywriters
    And over time, they have come to trust me with the most highly visible and sensitive marketing communications. And I believe that similar LTRs with freelance writers can bring many benefits to you: Knowledge of your corporate vocabulary and writing style means no dissonance among your marketing materials.
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