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  • PAUL GILLIN  |  TUESDAY, APRIL 24, 2012
    [Marketing] Paul Greenberg on Social Customers
    marketing Social Media social networks Paul Greenberg social businessWho are social customers? According to Paul Greenberg , they: Are savvy using social channels. Trust differently than they used to. Communicate with peers. Communicate with companies. Get what they want. Are social, mobile, local. Deliver high-quality goods and services.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 2, 2012
    [Marketing] How to Blog: How Much Time Does It Take?
    ” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog. Blogging b2b blog marketing marketing persona plans strategy2008 Technorati study showed that the blog abandonment rate was over 90%! How much time each blog post can take.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2010
    [Marketing] Turn Inbound Leads into Customers
    Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. But Don’t expect a lead generated from inbound marketing to turn into a qualified prospect overnight. Ensure future offers are highly relevant.
  • HUBSPOT  |  WEDNESDAY, MAY 19, 2010
    [Marketing] Basic HTML Every Marketer Should Know (About Links)
    As a follow up to my first post on Basic HTML Every Marketer Should Know , I wanted to dig a little deeper into links. Keep this article as a handy reference for hyperlinks and stay tuned for my next post on basic HTML marketers should know about tables. Check out my recent blog article on Basic HTML Every Marketer Should Know.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 1, 2013
    [Marketing] The Advantages of Segmenting Your Email Lists
    That may sound negligible, but if you have an email marketing list with 2,000 subscribers, that’s 6 potential customers lost! By targeting specific groups within your list, you can greatly improve the effectiveness of your email marketing campaigns. Segmenting your email marketing lists is a lot easier than you may think.
  • HINGE MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Marketing] 5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution
    Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. With a bit of perseverance, content marketing can have a positive effect on your firm’s online presence.
  • THE NEW STRATEGIST  |  THURSDAY, SEPTEMBER 8, 2011
    [Marketing] Social Media ROI - A Book Review
    In this book, Blanchard leaves no area of social communications ROI untouched, and beautifully illustrates how every business function can benefit from these new channels, not just Marketing. social media ROI social media olivier blanchard marketing businessAnd by ‘something’, I don’t mean ‘making you feel good’. AKA: @thebrandbuilder.
  • FATHOM  |  WEDNESDAY, JANUARY 8, 2014
    [Marketing] Nurturing Across the Student Life Cycle: A Guide for Higher-Ed Marketers
    Do your marketing and admissions departments struggle with finding new, cost-effective ways to recruit and retain students? If so, check out our new guide for higher-ed marketers and discover how to earn $26 for every $1 as you: Recruit students with high impact. Reduce their discount rates. Retain students. Education Industry
  • THE ROI GUY  |  WEDNESDAY, AUGUST 17, 2011
    [Marketing] So You Think Your Sales Team Can Dance? Buyers Say “Think Again.”
    The good news is that many marketers and sales enablement groups have realized the change in buyers over the past decade. This presents a substantial challenge for sales and marketing to prove that “doing nothing” has a cost, and that the proposed return on investment is worth the change risk. Not so fast. Again, challenges remain.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Marketing] How to set up a Social Media Command Center
    Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Real-time marketing and engagement during events. Uncovering field marketing opportunities. Rick Wion is a Chicago-based business and marketing consultant for Manifest Social.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Marketing] The Sorry State of Sales Leads Today
    Here are two take-aways: What Percentage of Marketing-Generated Leads  do you Feel Fit your Sweet Spot? (i.e. Marketing is missing targets, plain and simple. When one of marketing’s campaigns hits a target, it usually hits the wrong target. It’s no fun being a B2B salesperson today. You can download the study here.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 11, 2015
    [Marketing] Conversations Matter
    Brands live (or not) at the intersection of experience and expectation, a location good marketers know well. Marketers have much to learn from looking at what happens to terrible hosts. Other marketers venture out into the party, milling around and eavesdropping, alert to any sort of negative comment or dropped cheese puff.
  • HINGE MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Marketing] What Does Your A/E/C RFP Response Really Look Like?
    Even when many of their most important marketing channels and touchpoints are spot on, there’s an important piece of the brand-building puzzle missing: the RFP response. Not only can you use the photos for your website, but for marketing collateral. E/C Online Marketing Strategy The Lost Bid. That’s it.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6
    Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises.  Of course, there’s an elephant in the corner, and its name is “Marketing Cloud.”  Is the Radian6 acquisition the beginning of a Salesforce Marketing Cloud?  Surprise? Share email.
  • INBLURBS  |  TUESDAY, JULY 12, 2011
    [Marketing] 5 Easy steps to get found on Google from your potential customers
    Businesses online uses latest marketing strategies to enhance their customer base through Web Marketing. They are ready to increase marketing budgets for newer and more efficient methods of attracting customers which can generate huge business leads. Step 2: Identify the marketing strategy that best suits your business.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Marketing] Why Google+ Matters to Marketers With @Shama Kabani [@InboundNow #32]
    Shama Kabani joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Shama is the author of The Zen of Social Media Marketing. She was on the Top 25 Under 25 Entrepreneurs in America list by Businessweek, and she's been named an Online Marketing Shaman by Fast Company.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 24, 2011
    [Marketing] Social Media: Are You Ready?
    Marketing Tips Social Marketing michael brito social media Social media examiner social media governance the 3 pillars of social media readinessEveryone by now knows that social media is not going away. believe most companies, no matter what their size, have accepted that fact and have jumped in in some fashion.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 19, 2015
    [Marketing] Who Should You Talk To? (in Buyer Personas)
    Buyer Personas help you create better marketing content, plain and simple, because the better you understand buyers, the better you select words which drive sales leads for you. Jw [contact-form] Filed under: B2B demand generation , BtoB Marketing , Buyer Personas , Content marketing. Why do Buyer Personas matter?
  • HUBSPOT  |  FRIDAY, MAY 6, 2011
    [Marketing] The Times They Are a Changin’ [Marketing Song]
    A month ago, the marketing world celebrated Marketing Transformation week, a celebration of the marketing revolution and the change in how marketing is done today. It makes sense to take one of his moving songs and rewrite the lyrics for these inbound marketing times. Enjoy our coffe house-style video.
  • INTEGRATED B2B  |  MONDAY, DECEMBER 17, 2012
    [Marketing] A Christmas Wish: that marketers ‘get’ the need for content promotion
    Then why should corporate marketers expect they can create great content and the world will just sort of, well, see it and engage with it? When it comes to content marketing, particularly for arms-length Voice of Industry sites, the same mindset cannot be applied. Would you expect your campaign to be the talk of the town? No, right?
  • BIZNOLOGY  |  MONDAY, DECEMBER 9, 2013
    [Marketing] Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
    Isn’t that the kind of behavior every company and marketer is trying to achieve? Offline Marketing Public Relations Reputation Management Slider Business CRM Customer customer service IPhone Mobile phone Verizon Verizon Communications Verizon Wireless '(Photo credit: Wikipedia). I don’t get it! What a drag.  Seriously?  Really? 
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Marketing] Japan Goes Inbound and Walmart Gets Local [Marketing Update]
    Mike Volpe and special guest Peter Stringer, director of interactive media of the Boston Celtics, hosted last week’s episode of Marketing Update. Japan Does Inbound Marketing. Marketing Takeaway: It remains to be seen whether this is a public relations stunt. Facebook and Walmart Go Local. Connect with HubSpot
  • HUBSPOT  |  MONDAY, FEBRUARY 7, 2011
    [Marketing] 6 Reasons HubSpot Wants YOU as an Inbound Marketing Consultant
    HubSpot is hiring NOW, and we’re looking for Inbound Marketing Consultants (IMC). As an IMC, you’d be part of an industry-leading team that works to shape an entire generation of marketers. Our consultants get to learn a tremendous amount of internet marketing from the best in the business by being part of our team.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 5, 2012
    [Marketing] Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far
    Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011.
  • FATHOM  |  MONDAY, FEBRUARY 18, 2013
    [Marketing] Google for the Assist: Search Funnels Data and Google AdWords
    Paid Advertising/SEM/Display AdWords Google Analytics ppc Search Engine MarketingWith the recent release of Google’s “Enhanced Campaigns,” you would think the company would take a break from adding any new features until the dust settled, but Google is at it again. 
  • THE ROI GUY  |  TUESDAY, FEBRUARY 18, 2014
    [Marketing] Your Prospect’s Preference: Concrete or Fluff?
    Pause to examine your value sales and marketing messages. Alinean Cost of Do Nothing Schlueter Value Framework Value Marketing Value Selling 'By Mark Schlueter Do you fail to move your prospects from “Do Nothing” to “Yes” because your value messages are "fluff”? Fluff is not personal. It’s not keenly relevant to your Buyer.
  • SYNECORE  |  FRIDAY, OCTOBER 19, 2012
    [Marketing] #MarketingTechMin - Content Marketing Works for Small Business
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 31, 2013
    [Marketing] New Year’s Resolutions for Marketers in 2014
    But marketing resolutions are different. We stick with them because as lazy as we are when it comes to getting washboard abs, we’re obsessed with finding ways to be better marketers. So here are some New Year’s resolutions for marketers that you should add to your list for 2014 next to “stop procrastinating.”
  • B2B MARKETING ONLINE  |  FRIDAY, DECEMBER 3, 2010
    [Marketing] The French are stubborn
    As marketers we need to take notice of this, especially when migrating a product from its home market to new shores. Branding Search Marketing branding+stereotypes+google+searchNational stereotypes are not always fair and should be challenged. However, they’re also powerful, resistant to change and widely held. These include ‘.people
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 13, 2010
    [Marketing] Get the Balance Right - are things really different?
    These rapid sales figures are a triumph of brilliant product development and fantastic marketing, not a revolution unique to our times. We cannot ignore the changes society, marketing and we’re all going through. Tags: IT marketing Social media Social Media; Facebook We’ve all gasped at the video. Read the amazing facts.
  • CONNECTING ELEMENT  |  FRIDAY, FEBRUARY 13, 2015
    [Marketing] Digital Digest – Raise your game with Twitter Cards
    'Visual sharing, a phenomenon propelled by the powerful springboard of mobile and social, is arguably one the most important marketing trends right now. It’s no surprise, then, that Twitter, which was made for mobile, is mapping out a richer visual experience for its users.
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 5, 2011
    [Marketing] Will the Real LinkedIn Search Results Please Stand Up?
    b2b marketing optimization social mediaTweet. In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. LinkedIn Social Media/Web 2.0
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [Marketing] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. by Buzz Marketing for Technology.
  • THE ROI GUY  |  FRIDAY, DECEMBER 7, 2012
    [Marketing] OpenText Enterprise Content Management IWP
    interactive smart content interactive white paper Demand Generation OpenText Value Marketing Pisello Alinean Lead Generationand "Why Now?". Click here to see the tool in action.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, MAY 12, 2011
    [Marketing] IT and Marketing: Cross-Channel Marketing Integration and Measurement. (Part 2 of 6)
    As we continue to explore the April 2011 cover story in Information Week, “IT Meets Marketing… Will Business Technology Teams Answer the Call,&# we dive deeper in this second part of the series into cross-channel marketing campaign results.
  • THE POINT  |  FRIDAY, AUGUST 14, 2009
    [Marketing] Implementing Marketing Automation: 2 Biggest Regrets
    DemandGen Report just released a report detailing the results of a survey in which they heard from more than 50 executives at organizations who have implemented marketing automation solutions. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation demand gen report manticore Companies are showing strong [.].
  • ANNUITAS  |  TUESDAY, AUGUST 19, 2014
    [Marketing] Lead Nurturing Isn’t a Stage in the Sales Funnel
    Author: Erika Goldwater, CIPP/US @erikawg Director, Marketing for ANNUITAS. Blog Content marketing strategy Convert Engage holistic lead nurturing Leadspace Nurture sales funnel sales process 'There are few things more enticing than reading or engaging in a dialogue about something controversial. We eat it up. Is it thought leadership?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Marketing] 6 Time-Saving Business Tools to Help You Get Organized
    Small Business Marketing Tools/Services business apps time saving apps time saving business tools 'Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Each note card offers a color-coding option, allowing you to rank it by priority and proposed deadline.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 26, 2013
    [Marketing] Wisdom on the Future of Advertising
    Some of his conclusions are obvious (Social Media Marketing Will Cease To Exist) but others require a leap of faith (Legal & Privacy Issues, As We Debate Them Today, Will Go Away). advertising marketing PrivacyMax Kalehoff is one smart cookie, and this post about the future of advertising hits the nail on the head.
  • ENGAGE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Marketing] 3 Tips for a Scandalously Successful Social Media Presence
    Innovation Plus Opinion Building Community creativity Marketing relationships Social Media TwitterI prepare for battle every Thursday evening after work. My armor consists of a bowl of popcorn, a glass of wine, my television, and last but certainly not least, my smartphone. But, Scandal is not just “that show.”. The show’s Feb.
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Marketing] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). Three Key Steps to Take to Prepare for Marketing Automation  (Marketing Profs). How to approach social media for marketing versus support  (eConsultancy).
  • SAZBEAN  |  THURSDAY, DECEMBER 9, 2010
    [Marketing] Identifying 6 of the Most Important People in Your Social Network
    Social Media Social Networks building relationship connectors hubs identify important people influencer influencer marketing loyalists people social information processing social network social networking sociology valueThe whole point of using social media is to build relationships with the right people. image by Noah Sussman ).
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 3, 2013
    [Marketing] Free SEO and Social Media Tools Manufacturers Should Know About
    Additionally, you may want to give Marketing Grader a try. Social mentions are very important in social media marketing, which is why you will need tools that can help you count the number of social mentions you have. The This is why ‘engagement’ is a very popular buzzword in the world of social media marketing. Enjoy. Webconfs.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 11, 2013
    [Marketing] 2013 ISA Convention Wrap-Up
    For those not familiar, ISA is an association that consists of both manufacturers and distributors that sell into the industrial markets. That market has had some tough times of recent years, but they seem to be bouncing back. 'I just got back from San Diego and the ISA  Convention. But attendance didn’t reflect it.
  • B2B MARKETING BLOG  |  THURSDAY, AUGUST 11, 2011
    [Marketing] SEO: Not Just for Programmers Anymore
    content Interactive Interactive PR Marketing Public Relations content marketing SEO website“So, you’re in public relations. Does that mean you, like, relate to the public?” I can’t recall how many times I’ve been asked what I do as a PR executive — or how I answered the question.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 24, 2013
    [Marketing] Business Cards Still Matter in a Digital World
    Marketing Tips branding business cards relationships 'Today we have a post from PR Engineer Rachel Kerstetter sharing some thoughts on business cards. When I first started at Sonnhalter, the day that I was issued my own business cards was a good day. Sonnhalter’s branding is apparent on our business cards. Stick around. Get shared.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 15, 2013
    [Marketing] Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well
    'Social media marketing may seem challenging for any business, even non-profits. © 2013, VR Marketing Blog. The post Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well appeared first on VR Marketing Blog. To find even more stats, check out the rest of the infographic here.
  • ENGAGE  |  TUESDAY, MARCH 26, 2013
    [Marketing] The Rise of Content Spam (and How to Make Sure You’re Not Piling On)
    Overzealous, shortcut-taking marketers crash the party and cause us to wonder why we ever showed up in the first place. As content marketing catches on (and the data says that it definitely has ), we’ll see more and more content spam. Uncategorized Content Marketing content spam noise versus signal quality contentMake it.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MARCH 3, 2015
    [Marketing] Only You Can Prevent Feature Puke
    They can’t help it, and marketing folks can’t help being equally bitchy about bad marketing. The marketer who allowed this to see the light of day should be ashamed. The good news is something this awful is likely to be noticed only by other marketers who want to feel better about their own hideous materials. Nasty.
  • INBLURBS  |  TUESDAY, OCTOBER 16, 2012
    [Marketing] The Debate Results: Will Technology Kill the Call Center?
    About the author: Ashley Furness is a Market Analyst for research firm Software Advice. Her professional experience spans journalism, sales, advertising and SEO marketing. Online Reputation Real-Time Brand Massaging social media marketing brand image Customer Loyalty how to generate business How to Increase Backlinks Original Content
  • PHOENIX RISING  |  THURSDAY, OCTOBER 29, 2009
    [Marketing] Use eMarketing to Change Your Marketing Game
    eMarketing is a powerful revenue tool - for marketing and sales.  In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. Thanks to Web 2.0 What an opportunity to change the game!
  • PHOENIX RISING  |  THURSDAY, OCTOBER 29, 2009
    [Marketing] Use eMarketing to Change Your Marketing Game
    eMarketing is a powerful revenue tool - for marketing and sales.  In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. Thanks to Web 2.0 What an opportunity to change the game!
  • SAZBEAN  |  MONDAY, JANUARY 3, 2011
    [Marketing] 7 Social Media Resolutions to Improve Customer Engagement
    It can also help you provide the right information to the right people to be more efficient in your sales and marketing processes. Marketing Social Media Social Networks Strategy Business customer engagement customers engage facebook Internet Advertising online social networking sales web 2.0 Being on social media is nothing new.
  • B2B MARKETING ONLINE  |  WEDNESDAY, MAY 5, 2010
    [Marketing] Keep it brief
    Marketers must be brave when writing briefs in order to avoid bland creative, urges guest blogger Drew Nicholson, joint managing director of DNX. For B2B marketers particularly, there is an extra complication. Tags: Agency Life Branding advertising briefs marketing Oh dear. How that reminded me it was time to move on!
  • B2B LEAD GENERATION BLOG  |  FRIDAY, AUGUST 17, 2007
    [Marketing] B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To MarketHow do you build your library of relevant lead nurturing content?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Marketing] 4 Sure-Fire Ways to Heat Up Your Content Marketing Strategy
    This is a g uest post written by Susan LaPlante-Dube , principal at Precision Marketing Group LLC and sponsor of this year's HubSpot User Group Summit. Is your idea of content marketing to: Publish newsletters periodically but not consistently? If so, it might be time to heat up your content marketing program.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 2, 2013
    [Marketing] 4 Ideas to Ensure Success With Sales Analytics
    'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. This includes sales reps, managers, operations, marketing and anyone who will have any impact on revenue performance. It has to be actionable.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 4, 2011
    [Marketing] 9 Ways B2B Companies Can Use Location Based Services
    Many marketers look at Location Based Services (LBS) as being a consumer-focused marketing tactic. What many marketers fail to see is the value of the data being aggregated by location based services. LBS data can allow marketers to see what their contacts are doing beyond the interaction with their brand. Partnerships.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Marketing] Setting Your Social Media Strategy – Part 2
    In short, your audit should evaluate the performance of marketing, sales, customer support, and product management. Kira Wampler, the former group marketing manager of online engagement at Intuit, explains how Intuit has leveraged Amazon.com to engage with their audience. Which social networks should I focus on? Ask your customers.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Mapping the Social Media Landscape
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.
  • CONNECTING ELEMENT  |  FRIDAY, NOVEMBER 28, 2014
    [Marketing] Facebook clamps down on pushy sales
    By Dean Bromley, CE head of social media Read more › Digital Digest | Digital marketing blog | Connecting Element Facebook advertising Social marketing Birmingham social media Birmingham It’s therefore more important than ever to invest in high-quality, community-focused social content.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Marketing] Get Personal: 5 Tips for Putting YOU in Your Blog
    Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services:  Personality Not Included. Tips for Content Marketing on Your Blog, One Conversation at a Time. Everyone agrees that blogs are a place to have a conversation.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Top 10 B2B Social Media Posts of 2011
    Study: 93% of B2B Marketers Use Social Media Marketing (April). 75 of the Best B2B Facebook Marketing Tips (June). Facebook Marketing Social Networks B2B FacebookWhen I was reviewing the most viewed B2B social media posts of 2011 I had two choices. went with the first version for two reasons.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Marketing] Ready for Events That Work?
    Are You Counting Your Marketing Calories. No More Random Acts of Marketing. Trade Shows B2B marketing bizmarketer content marketing Elizabeth Williams events linkedin 'I’ve got just three words for you: Breakfast. Lunch. Dinner. Breakfast events are a terrific way to engage prospects and clients both. More on that later.
  • B2B IDEAS @ WORK  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Why don't we talk about native advertising?
    'If you''re a marketer, you have to be living under a rock not to have heard about John Oliver''s recent takedown of native advertising. After all, I''m not just a marketer, I''m also a consumer. Marketing Advertising Atlanta Not only did I think it was hilarious, but I also agreed with a great deal of what he said.
  • AD YOUR COMMENT HERE  |  TUESDAY, MARCH 15, 2011
    [Marketing] 2.5 Minutes Interview with Kate Brodock at #sxsw
    Interviews digital marketing genConnect girls in tech Other Side Group Personal branding SXSW SXSWiFrom March 11 through 15, genConnect.com was on-site in downtown Austin, TX conducting personal interviews with speakers slated to appear at SXSWi.  video platform video management video solutions video player.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 15, 2012
    [Marketing] Social Media Good Samaritan donates tweets to save businesses
    Case studies Communty-building marketing strategy Matt Rosen social media social media for good social media solutions social media strategy Twitter strategyBy {grow} Community Member Pavel Konoplenko . The story begins like any sweet story should — with delicious ice cream. One article in particular caught my eye. Ray Alvarez. Tweet.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 19, 2012
    [Marketing] Listening to Your Customers In the Digital Age
    This tried-and-true approach to innovation leading to brand extensions, new product categories, and new marketing approaches has and continues to be used as a cornerstone of market research efforts. Leveraging Social Media for Market Research. Market Research via Social Media. What do customers want? And why is that?
  • BLOG MY CALLS  |  THURSDAY, JUNE 6, 2013
    [Marketing] The 4 Most Common Arguments Between Marketing and Sales
    Marketing thinks the leads they produce are good enough. marketing argument. Marketing and sales should agree what qualifies a lead to be sales ready. Marketing won''t send leads over that aren''t any good. Marketing needs to put themselves in the position of the sales team. This is an age-old marketing v.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Marketing] 7 Ways Sales Intelligence Gives You Super Powers
    Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Guest post written by Tom Meriam  . Tom has spent over the last 15 years in the sales and executive levels. Introduction. Steve W. Conscientiousness. Achievement Orientation. Curiosity.
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Marketing] 6 Characteristics of Social Media Winners
    Social Media Marketing Charlie Sheen corporate social media strategist Jeremiah Owyang social media failure social media intern social media success social media winner Twitter WalmartWhat are the qualifications for such a role? Answers are likely to vary widely based on knowledge, perspective, industry etc., Smart. Engaging. Empathetic.
  • THE ROI GUY  |  TUESDAY, JANUARY 7, 2014
    [Marketing] Top 3: Key Research to Drive Your New Year Success
    'How well prepared are you to meet your 2014 sales and marketing goals? Several analysts published important B2B sales and marketing research in 2013 that could impact your plans. IT Sales and Marketing Strategies Are Lagging If you are in IT sales and marketing, this article is for you. link].
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 6, 2014
    [Marketing] Big Marketing Budget Increase This Year? Spend Wisely!
    Many studies suggest a trend in marketing budget growth for 2014, as the technology demands, manpower needs, and expertise requirements continue to climb across all industries. report from Conversant revealed brand and agency marketers believe budgets will increase in 2014 and beyond. The post Big Marketing Budget Increase This Year?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 1, 2012
    [Marketing] New insights on the future of search, privacy and the inevitability of social media
    Last week I had the honor of attending a “B2B Marketing Huddle” in London organized by Kerry Bridge , Neville Hobson , and Simon Hughes. The content was fantastic and I wanted to share with you a few highlights from one of the keynotes speakers, Dave Coplin Chief Visioning Officer – Microsoft. Social media is inevitable.
  • NUSPARK  |  SUNDAY, DECEMBER 18, 2011
    [Marketing] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
    Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here’s an example of Loopfuse Marketing Automation. B2B Lead to Sale Process Lead Nurturing Marketing Automation
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 20, 2011
    [Marketing] Can You Crowdsource Brand Strategy?
    That’s an experiment Marketing Director and Eloqua user Josh Ewin is running right now on Topliners. The company can consolidate all those brands into one and concentrate all the marketing budget promoting it. But if company goes that way, it risks diluting the goodwill its generated on two of the brands its marketed well.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Marketing] Chat w/ @MichaelDell at #DellWorld 2013 and @SocialEmployee Fireside Chat w/ @AmyHatDell #SocBiz [VIDEO]
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Make no mistake: Dell is a social business that understands culture comes first!
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases
    Some would hypothesize that the growth can be attributed to a rise in participation and spending in social media, search engine optimization, and search engine marketing. By implementing inbound marketing tactics small to mid-sized eCommerce companies can attract more qualified visitors to their websites and increase sales. The U.S.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, NOVEMBER 13, 2012
    [Marketing] Tennyson Delivers Skyfall’s British Bulldog Moment
    Uncategorized #content marketing #PR #PRfirms #publicity #thought leadership 007 Arthur Henry Hallam Bulldog Moment cinematic craftsmanship CliffNotes Dame Judi Dench Fairfield University Great Britain Guinness stout Homer Ithaca James Bond Jr. To strive, to seek, to find, and not to yield. To strive, to seek, to find, and not to yield.”.
  • SALES CHALLENGER  |  MONDAY, OCTOBER 21, 2013
    [Marketing] 5 Key Questions for Sales
    'We’ve just returned from the 2013 CEB Sales and Marketing Summit in Las Vegas (our annual conference of 600+ sales and marketing members), where we discussed, among other things, the next generation of commercial talent. 4)      Can our marketers’ disrupt the customer’s purchase? people. 5)      How do we know?
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 23, 2013
    [Marketing] 10 Ways B2B Businesses Can Use Pinterest
    'In previous posts, I convinced you to consider using Pinterest in your social media marketing strategy, and I reviewed some of the boards you can create for your business.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 20, 2013
    [Marketing] The 5 Easiest Ways to Bring Your Email Design into 2014
    'So you’ve made your list of New Year’s resolutions and, perhaps, it doesn’t include, “Improve my email marketing campaigns” (sigh). What’s new on the email marketing horizon for 2014? Size does matter in email marketing. What are you planning to change in your 2014 email marketing?
  • ACSELLERANT  |  WEDNESDAY, JUNE 4, 2014
    [Marketing] Capturing the Voice of Your Customer
    B2B Video Content Marketing Capturing the Voice of Your Customer Visual B2B Stories visual b2b storytelling voice of your customer research 'Voice of Your Customer Research provides excellent source material for a host of business critical items including product strategy, sales messaging and customer service.
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Marketing] 30 Awesome Blogging Guides, Tips and Resources
    Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. Five Tips to Make Company Blogs Worth Reading by Marketing Profs. of the Most Important Content & Social Media Tips For A Successful Business Blog by TopRank Online Marketing Blog. Why Blog. Did you hear that?
  • THE ROI GUY  |  SUNDAY, MARCH 1, 2015
    [Marketing] 3 Big Takeaways from SiriusDecisions Sales Leadership Exchange
    As a result, Mr. Canton pronounced that “ Marketing as we know it is dead ”. The old way of marketing evolved from a world of mass production. Marketing’s job was to push mass-produced products to buyers who did not have many sources to spark and fuel the purchase decision. futureguru). The key?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 3, 2009
    [Marketing] 8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers
    Lead nurturing and lead scoring are key to B2B marketing success. Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). Buying behavior has changed- make sure your marketing changes with it.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Marketing] 8 Ways to Use Inbound Marketing to Retain Customers
    In the world of inbound marketing, a massive focus is placed on the customer acquisition process. Yet, inbound marketing tactics can be equally powerful for keeping current customers happy. Ways to Retain More Customers with Inbound Marketing. Virtual Events - Inbound marketing is all about leveraging the power of the Internet.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 17, 2013
    [Marketing] Top 6 Social Media No-Nos to Avoid
    Content marketing is all the rage these days, however, creating your own quality content is of the utmost importance. © 2013, VR Marketing Blog. The post Top 6 Social Media No-Nos to Avoid appeared first on VR Marketing Blog. good rule of thumb is, “when in doubt, don’t.” Need more reviews on your Yelp page? Spill it!
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 4, 2014
    [Marketing] 4 Tips To Help Make Your Video Work For You
    Related Stories Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan How Business Blogs Can Use reddit for Creative Content Strategy Evolving From #SoLoMo to Customer Experience Marketing. They fail to establish goals and objectives that will make their videos successful.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] Website Evaluation Comes Before Site Redesign
    good website audit will analyze and evaluate several key elements to measure the marketing effectiveness of your current industrial website. Site content to match visitor needs, role and position in the buy cycle (See Creating Digital Content for Industrial Marketing ). Poor SEO and conversions are the symptoms that are obvious to you.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 24, 2014
    [Marketing] 7 Landing Page Blunders that are Screaming to be Fixed
    It has also been shown in neural marketing studies to actually tire your brain out and make subsequent decision making harder. Marketing Tactics 'Is your landing page an ugly baby? Would you be able to recognize it for what it truly is? Unclear Call-to-Action. Doesn''t seem like an unreasonable question. Too Many Choices. Limit choice.
  • SALES CHALLENGER  |  TUESDAY, MARCH 12, 2013
    [Marketing] Don’t Leave Skill Application to Chance
    Blog Experiential and Social Learning Sales & Service Sales and Marketing Talent Development and TrainingDespite running a world-class sales training event, getting salespeople to apply new skills is hard. In fact, SEC analysis has found that reps forget 87% of the information they are taught within one month of training.
  • SALES CHALLENGER  |  MONDAY, MAY 20, 2013
    [Marketing] What Salespeople Should Read This Summer
    Blog Sales & Service Sales and Marketing Solutions Selling 'For many of us, travelling is a year-round occurrence, as is reading. But, with summer approaching, comes the personal travel too. Why not share a few personal favorites from my summer reading list. Here are a few books I’ll be going back to and some new ones on my list.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Marketing] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    In their recent survey of loyalty program marketers, they found that these programs are being used to help organizations ensure more meaningful relationships across the customer life cycle. Consider these facts from the Direct Marketing Association: It costs six to seven times more to acquire a new customer than to retain an existing one.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MARCH 28, 2012
    [Marketing] B2B Marketing Research Tips: A Realistic Sense of Time
    When selling the C-suite on approving your B2B marketing research proposal, remember to build in enough time and resources to complete the research effectively. Research is the cornerstone of a successful B2B marketing campaign and it is not a place where you want to skimp on time. Just keep fighting for it.
  • B2B IDEAS @ WORK  |  MONDAY, MAY 10, 2010
    [Marketing] Marketing Automation for the Inbound Challenged-Part 2: Lead Nurturing
    Last week I explored the process of lead scoring, and today I'll focus on the next step of the marketing automation process: lead nurturing. In Brian Carroll's article Lead Nurturing - Ripening the Ripe Bananas , he says that up to 80% of marketing expenditures on lead generation are wasted due to lack of commitment and discipline.
  • B2B MEMES  |  THURSDAY, NOVEMBER 10, 2011
    [Marketing] Social Media and the Clash of Brands
    The conflict might be even more problematic for content marketers than for independent publishers. Personal Branding Social Media blogging branding content Content Marketing control editorial identity personal branding voiceBut as he noted, social media largely defies such control. This is a tricky issue for media organizations.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 19, 2013
    [Marketing] How Call Recording Helps Marketing, Sales, and Support Quality
    We’re here to tell you: call recording can be a great benefit to your marketing, sales, and support teams—and even your customers—and here’s why. Marketing: Crafting the Message. If your marketing team can hear for themselves the business pain of a prospect, they are armed with the information they need to target that pain effectively.
  • LEAD VIEWS  |  THURSDAY, JULY 8, 2010
    [Marketing] Why ‘Sales Ready’ is Important in Lead Generation Equation
    Ask Marketing folks what ’sales ready Leads’ really mean and you will find a smirk on their faces. Every marketing & sales guy has his own definition of what makes a Lead ’sales ready’ Perhaps this is the single most important factor contributing to the great sales & marketing divide.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 9, 2012
    [Marketing] Microtrends Revisited: What Do You Want for $4.99?
    Plus, marketers are always suckers for anything that might be used to explain missed targets, so into my bag it went and here is why you may or may not want to read it. Books airlines B2B marketing bizmarketer researchPenn and Kinney Zalesne. There are just enough statistics to make it compelling and the analysis is easy to follow.
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