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  • HUBSPOT  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Another Sign of Outbound Marketing's Death: Cable TV Sees First Ever Decline in Subscribers
    In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. According to Kagan, the firm believes the decline in subscribers is due to poor economic conditions and not the rising online video market. Marketing Takeaway. Download the ebook now!
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, MAY 22, 2013
    [Marketing] I’m Humbled by a Thank You from the Container Store
    General Musings General marketing tips The Container Store 'Last week I placed my first order from The Container Store. It arrived today — and inside was this thank you note, signed by the company’s president, Melissa Reiff. — to the Cook Islands. purchase a fair amount of stuff online. My order was less than $50.
  • BIZNOLOGY  |  FRIDAY, APRIL 15, 2011
    [Marketing] As the Google Turns
    Internet Marketing Google Soap operaImage via Wikipedia. by Frank Reed. Soap operas have long been a staple of daytime television. The over-the-top nature of the silly plot lines have kept audiences coming back for what seems like forever. Another thing that keeps people interested is the speed with which things change.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 12, 2012
    [Marketing] Social CRM: How Can It Make Money?
    The market for social CRM, and the applications it has produced to track customer habits, relationships and activity via social media platforms, has drastically orbited into relevance in the past year. The market for social CRM is decidedly up, while the global business market is learning how to operate within it.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Marketing] [VIDEO] Ride the Möbius Strip to #SocialBusiness Success @SocialEmployee #SocBiz #SocialSelling
    The Möbius strip is a nifty object—like a little embodiment of infinity—and its unique properties make it an excellent analogy for how modern marketing communications should operate. Solis’s observations come during a blog post and video interview with Porter Gale, former VP of marketing at Virgin America (@ VirginAmerica ).
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 6, 2012
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. The Anatomy of a Perfect Marketing Dashboard Volumes have been written in the last Enjoy!
  • WRITTENT  |  WEDNESDAY, OCTOBER 16, 2013
    [Marketing] 14 Ways to Market Your Blog For Free
    We’ve got some of the most useful marketing tools right here. Twitter is another great blog marketing tool that allows you to promote your blog for free. This resource will help you discover more about using LinkedIn as a blog marketing tool for promoting your blog: 6 Ways to Promote Your Blog on LinkedIn. Facebook. Twitter.
  • FOLLOW THE LEAD  |  WEDNESDAY, AUGUST 21, 2013
    [Marketing] Infographic: B2B Data Disorder
    'Business Data Management Email Marketing clean data
  • BLUE FOCUS MARKETING  |  SUNDAY, OCTOBER 27, 2013
    [Marketing] Are You a Social Executive? via #Pivotcon (@SocialEmployee – McGraw-Hill) #SocBiz
    Branding Employee Branding Marketing Social Executive The Social Employee 'Sometimes it feels like the business world has been in one long, seemingly unending state of self-reflection over the last few years. These are good questions, to be sure. Well, are you? What is a social executive? New data reinforces the value of this approach.
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Marketing] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    'Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers. In other major social network news, Facebook -- you know, that site a billion people use? -- announced a new feature aimed to become marketers'' new best friend. right?
  • SAZBEAN  |  TUESDAY, JUNE 15, 2010
    [Marketing] Making Your Brand Stand for More than Just Your Company
    According to their website : Cree is a market leader in LED chips, power LEDs, LED backlighting, power switching and wireless communications devices. Tags: Business Marketing Social Media Social Networks Strategy brand brand recognition branding communication company cree graphic design lighting mission statements What then?
  • SALES CHALLENGER  |  MONDAY, JUNE 9, 2014
    [Marketing] When to Quit Your Job
    Note: This post was originally written by Nicole Barbuto for the CEB Marketing Leadership Council, our sister program for marketing professionals. Blog CEB Sales Blog Employee Engagement and Retention Sales & Service Sales and Marketing 'It’s graduation season!  Only 1 in 5 will stay. Do you even know the difference anymore? 
  • FIFTH GEAR ANALYTICS  |  FRIDAY, APRIL 27, 2012
    [Marketing] Social Communities for Banks… Are They Missing the Point?
    Emerson is the Social Media & Marketing Manager at  SIGMA Marketing Group. Wendy K Emerson. finally got around to picking up my print edition of the April 9 th , BtoB magazine to see what’s going on out there.  I read one article and then stopped, to dig around a bit on the topic. Money is the root of… well… lots of things. 
  • WRITESPARK  |  TUESDAY, FEBRUARY 16, 2010
    [Marketing] Do You Need a Freelancer or an Agency?
    Technology companies typically maintain relationships with one or more advertising, marketing, and public relations agencies for services related to sales promotion, including copywriting. Does the project involved a single document, a set of sales materials, or a full-blown marketing campaign? Lower costs. Time savings.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] Tom Pisello: The ROI Guy: Demand Generation In the Face of.
    Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. This shift in B2B buying cycles and requirements has significant impacts on marketing and demand-gen success.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Marketing] 7 Keys to Successful Lead Scoring
    Filed under: lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Remarkable content , Sales Leads , sales-ready leads , Search marketing. lead generation Lead Nurturing Lead Scoring Leadership Management best practices Remarkable content Sales Leads sales-ready leads Search marketingStay tuned.
  • INBLURBS  |  TUESDAY, JUNE 28, 2011
    [Marketing] Location based marketing social media to get in front of your audience
    Location based marketing integrates mobile advertising with different mobile technologies. Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. Is your business location based services and marketing ready?
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 14, 2009
    [Marketing] How to Give Away a Ton of Information to Sell a Ton of Products
    Content Marketing Pioneer, Tim Berry of Palo Alto Software Tells You How to Build Your Business Before He Charges You a Nickel. In 1994, I read the first edition of Tim Berry’s wonderful book, Hurdle: The Book on Business Planning without realizing that it was a perfect example of content marketing. recorded webinars.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Marketing] 4 BtoB Marketing Action Items for 2011 (via fearlesscompetitor.net)
    Great post on marketing actions to do today. Must read! Lead Generation Companies – 4 Action Items for Today Now that it's March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. via fearlesscompetitor.net.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Marketing] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 38 Fantastic Inbound Marketing Blogs to Start Reading Today. full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. 12) Go Time Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2011
    [Marketing] Partner Program (R)Evolution
    This portal is organized to help our partners easily find the documents to properly position Eloqua, the tips and best practices to make our customers wildly successful and the ability to market successes, solutions and participate in events. We have dedicated partner marketing.  by Rob Brewster | Tweet this. Share email. Facebook.
  • CONTENT MARKETING EXPERIENCE  |  FRIDAY, JUNE 7, 2013
    [Marketing] Content marketing software: categorization and tips to select a vendor
    'If you’re serious about your content marketing strategy and processes, you need content marketing software. This often happens in connection with other (marketing) […]. Content marketing software
  • BUYEROLOGY  |  MONDAY, NOVEMBER 28, 2011
    [Marketing] Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey
    This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    This article looks at how buyer decision models are changing and how marketing and sales can think beyond the buyer’s journey or buying process to adapt.    The Future.
  • FATHOM  |  TUESDAY, MAY 21, 2013
    [Marketing] Why Jargon Could Be Your Worst Enemy
    'Copywriters, marketers and brand ambassadors of the world, listen up. B2B Content Creation & Strategy Uncategorized b2b content content content marketing Copywriting seo writing Jargon might just be your worst enemy. In fact, Merriam-Webster defines jargon as “confused, unintelligible language.”
  • ANNUITAS  |  TUESDAY, OCTOBER 22, 2013
    [Marketing] 10+10 Most Retweetable Words – Check It Out
    'You may do A/B testing for email subject lines…we know that is a must-do for marketers. Blog A/B testing content marketing FastCompany Key words Leo Widrich Social media strategy But do you test effectiveness of tweets?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 16, 2011
    [Marketing] Simple Works Well in SEO
    think SEO and Internet marketing in general is at that point in its existence. What do you do to simplify the often cryptic and mysterious world of Internet marketing? Internet Marketing Organic Search Search Marketing Business Google Internet marketing Search Engine Land Search engine optimization Web search engine
  • ENGAGE  |  MONDAY, MAY 16, 2011
    [Marketing] 4 Must-Haves for Must-Have Brands
    ranchers) needed to stand out in the market and identify what products they owned. Harris Poll Suggests Not Much (triplepundit.com) If you liked this, try: 5 Things Brands Want from Facebook Fans Besides Money Battle of the Brands: How Nothing Sells Itself The Future of Marketing: Cling to Your Core and Your Customers.
  • LEAD VIEWS  |  FRIDAY, OCTOBER 14, 2011
    [Marketing] From Action to Engagement: The Call2Action Button Comes of Age
    The most significant change has been the adaption of C2As across all types of marketing collateral, the C2A buttons today can be seen on emails, videos, online brochures etc. We are seeing this change in the designer/branded email signatures that are available in the market today. C2A as defined earlier do not work anymore. Learn More.
  • THE TOP LINE  |  THURSDAY, JULY 15, 2010
    [Marketing] The search and social media paradox
    Lee Odden , a recognized expert in the areas of search and social media, recently ran the 2010 Digital Marketing Poll on the TopRank Online Marketing Blog.  The poll, presumably directed at marketers, asks: “What 3 online marketing channels & tactics will you emphasize in 2011?&#. How Odden attracted responses.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Why You Need to Grow Your #OutboundSales Business
    Huge technology advancements have allowed us to target our inbound marketing efforts pretty specifically, but nothing can yet equal the persistence and resilience of a sales representative reaching out directly to his or her prospect. Refine marketing targets based on the results you get from your outbound strategy. Objection Handling.
  • HINGE MARKETING  |  FRIDAY, JANUARY 10, 2014
    [Marketing] 5 Steps to Revamp Your Email Marketing Strategy in 2014
    'As digital marketing efforts become more sophisticated, email marketing is often seen as being outdated and unappealing. Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. When determining your goals, be sure to keep in mind that marketing is an ultimate means to sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 15, 2009
    [Marketing] Will an economic recovery pummel social media?
    I’ve had the great privilege of teaching a college-sponsored class on social media marketing and as usual, I’m learning more from the class than what they’ve learned from me … but that will be our little secret, OK? Tags: Marketing Solutions business strategy capitalism financial impact marketing strategy social media
  • SOCIAL MARKETING FORUM  |  THURSDAY, DECEMBER 9, 2010
    [Marketing] Don’t Do Social, Be Social
    Opinion Social media marketing blogging Jay BaerDon’t just ‘do’ social you have to ‘be’ social! Let that thought percolate a bit. It’s not about the tools or the agencies or the stats. It’s about having a culture in your company which IS social. This means more open communication both internally and externally.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 20, 2012
    [Marketing] B2B Companies Can Target LinkedIn Updates
    LinkedIn Social Networks B2B lead generation B2B marketing linkedin segmentation targetingLinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. Industry.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] What’s the one BIG mistake most BtoB companies make?
  • VIEWPOINT  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] B2B Lead Generation: How Long Should Marketing Be Involved?
  • VIEWPOINT  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Sales & Marketing Still Not Aligned? Who Owns the Fix?
  • ENGAGE  |  TUESDAY, AUGUST 16, 2011
    [Marketing] Lessons Learned from a Twitter Robot
    Content Management automation Content Marketing Convergence information overload productivity relationships resource management technologyA robot didn’t write this post. But if technology continues at the current pace, a future with bot-authored posts may not be too far off on the horizon. Depressing? Definitely. Crazy? Maybe not.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 30, 2013
    [Marketing] Latest Trends for a Successful Email Campaign
    For B-to-B marketers, site visits or time spent on a site is more important, so you need good content to keep them coming back, especially for those in long selling cycles. Their conclusion is that the future of email is bright because it builds on all these new ways of engagement and marketing perspectives.
  • ENGAGE  |  MONDAY, JULY 7, 2014
    [Marketing] This Week in Content: A Content Marketing Refresh
    'Feeling like you need a content marketing pick-me-up?  This week’s article round-up covers everything you need to refresh and rejuvenate your content marketing strategies, with a few wise words from the Godfather… of content marketing, that is. Reasons Why You Should Spend More on Content Marketing Than PPC. Inquisitr.
  • WONDERING OUT LOUD  |  SUNDAY, SEPTEMBER 18, 2011
    [Marketing] Playing with the LG Revolution for social media evolution
    By day I’m the director of marketing for OptiMine , a paid search bid management solution and I spent last week in Boston exhibiting at Shop.org , a trade show for online retailers. Most of our marketing efforts are executed across the Web and social media is becoming a major part of that.
  • GREAT B2B MARKETING  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Marketing] How to Build Company Value in a Down Economy – Part Two
    Last week’s blog post discussed three major ways to use B2B marketing and sales to build company value in a tough economy.  Work your leads hard – According to Marketing Sherpa’s 2012 survey of lead management practices, 75 percent of companies either neglect lead management altogether or do a poor job at this discipline.
  • BIZNOLOGY  |  TUESDAY, APRIL 12, 2011
    [Marketing] Academics use social media more than business people
    Social Media Marketing colleges higher education professors social mediaImage via Wikipedia. spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used.
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 28, 2012
    [Marketing] The U.S. Army Deploys A Mobile Strategy Fit For Your Business
    Mobile mobile mobile app mobile apps mobile enterprise Mobile Marketing mobile solutions mobile strategyBack in 2010, the U.S. Army tested a variety of smartphones, including iPhones and Android devices, to identify the usefulness of mobile applications for soldiers in the categories of training, administrative, and operational or tactical.
  • MARKETRI  |  MONDAY, FEBRUARY 11, 2013
    [Marketing] Marketri LLC Expands Offerings with New Marketing Department Augmentation Service
    DOYLESTOWN, Pennsylvania (February 11, 2013) – Marketri LLC, a full-service business-to-business (B2B) marketing company, announced today that it has added a Marketing Department Augmentation service to its portfolio of marketing offerings and solutions. ” About Marketri LLC.
  • MARKETING-GIMBAL  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Why B2B Marketers Must Adopt Social Media
    Why B2B Marketers Must Adopt Social Media View more presentations from C. Edward Brice
  • PAUL GILLIN  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing] Attack of the Customers: The Pampers Dry Max Crisis
    The practice is called slipstreaming, and it’s common in high-volume consumer packaged goods markets that manufacture products by the millions at facilities around the world. During that time you’ve got a mix of the old and new product on the market.” It’s due to be published this fall. That was the case with Pampers Dry Max.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Marketing] Are Your Company Values a House of Cards?
    Branding In Practice Authentic Brand Marketing ValuesCompany values cannot be merely said, they must be lived. Lived by every single employee of your company, internally and externally. Prospects and customers experience how you live your values in every interaction. experienced this earlier this year. And it was damning.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] Are you Using Blogs to Reach the Professional Tradesmen?
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Are you Using Blogs to Reach the Professional Tradesmen? Blogs are still a very effective way of reaching an audience, especially if you’re in a niche market.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, AUGUST 23, 2012
    [Marketing] 10 Reasons Why Your Social Media Marketing Efforts Aren’t Working
    Do you have a solid social media marketing strategy? . Frustrated with your social media marketing efforts?  We recently found an article that addresses some of the top reasons your strategy may not be working. Interactive
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, JULY 3, 2012
    [Marketing] 10 Marketing Pairings That Go Together Like a Steamy Summer Romance
    To make the best of your interactive marketing strategy, a few pairings are in order. Check out  10 Marketing Pairings That Go Together Like a Steamy Summer Romance. For example, you wouldn’t tweet without using bit.ly , would you? Use this post as a checklist and let us know if you can think of more pairings! Interactive
  • EARNEST ABOUT B2B  |  MONDAY, AUGUST 8, 2011
    [Marketing] This is the week that was in B2B: Wobbles a plenty
    Thankfully, there was some respite and joy for B2B Marketers – well, those who weren’t crying into their dwindling pension pots. Holidaying world leaders may have missed it, but not us… the good people at Marketing Sherpa shared the latest findings on how B2B marketers are optimising their funnels in this insightful Infographic.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 19, 2011
    [Marketing] Facebook Tips for Midsize Businesses
    advertising Facebook marketing Social Media social networks Tips Animal Print Shop Clif Bar Dentoola Hunter PR Moosejaw Mountaineering North Social SanukWith Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Marketing] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    It got many rave reviews, including the Marketing leader, Sophia Wong ( @sophiawong on Twitter) at Mintigo. Even a company on the West Coast looking for a VP of Marketing read it   It was that good. This post is written by the award-winning marketing expert Jeff Ogden, the Fearless Copetitor—Founder and President of Find New Customers.
  • VOLACCI  |  THURSDAY, SEPTEMBER 26, 2013
    [Marketing] Drupal 8 Fork, BackDrop, and What it Means For Marketers
    How Will it Affect Marketers Truth to be told, no one knows for certain. Being a late entrant into the CMS market means that there is a steep hill to climb. Marketers have long complained about the difficulties using Drupal. If that''s the case and BackDrop is a success, then marketers may have two phenomenal choices to debate. 
  • BIZNOLOGY  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] 2011: The Year of the Online SMB
    This last point has resulted in some serious push back and skepticism about Internet marketing by the group, and deservedly so. Google Place Pages, Hotpot, Boost, Tags, and whatever else Google has up its wealthy sleeves are all pointed directly at the SMB market, both B2C and B2B. Image by Getty Images via @daylife. by Frank Reed.
  • SAZBEAN  |  FRIDAY, AUGUST 26, 2011
    [Marketing] Why Social Marketers Must Rethink the Paid, Earned & Owned Media Framework
    – Why Social Marketers Must Rethink the Paid, Earned & Owned Media Framework. POEM, or Paid vs. Owned vs. Earned Media, is a strategy framework that ad buyers and planners use to segment campaigns and channels. The world has changed and a new media framework is needed. News & Notes
  • CONTENT MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] Why You Should Banish Mission/Vision Statements from Your Home Page
    If You Don’t, You’ll Be Just Another Generic Acme Corporation Whose Content Marketing is Doomed to Fail. Here’s an actual example of content marketing getting clobbered by the prominence of company-centric clichés. Share and Enjoy: Tags: Content Marketing Examples of Bad Content News Online Websites mission statements
  • HUBSPOT  |  MONDAY, NOVEMBER 15, 2010
    [Marketing] Celebrating "I Love to Write (Marketing Stuff) Day"
    As a marketing professional, I have to write constantly. And, ILTWD made me realize the opportunities that we have to write more than email marketing messages about our products and services, to extend our capabilities beyond the mundane. Marketing Takeaways: 1. And, all of those messages involve a degree of selling.
  • FATHOM  |  MONDAY, JULY 1, 2013
    [Marketing] Healthcare Blog Dilemma Part 2: Being Boring
    Content Creation & Strategy Healthcare Industry blog Blogging content content marketing Copywriting copywriting tips healthcare healthcare content healthcare content marketing 'Recently, I blogged about ways to come up with creative healthcare blog topics to help conquer blogger’s block.
  • ENGAGE  |  SATURDAY, OCTOBER 6, 2012
    [Marketing] Tweet This at Lunchtime Wednesday Using Numbers and at Least 1 #Hashtag
    Content Distribution Best Practices Branded Content Building Community infographics Marketing Social Media stats studies Tactics TwitterWhat does the perfect B2B tweet look like? According to the data presented in this infographic, it doesn’t look that different than the headline of this post. Ok, enough buzzkill.
  • WRITTENT  |  FRIDAY, JUNE 28, 2013
    [Marketing] Seductive Content Marketing, SMM Mistakes and Advanced Pinterest Tips!
    Just to make things a little faster for you, we offer some content marketing tips on how to become a more seductive writer, a proficient social media manager, a great newsjacker and an advanced Pinterest user. Seduction in content marketing is just as important, and you can do it too following six simple steps. Go ahead and learn more!
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] How Hotel Social Media Goes from Online to Offline
    Related Stories 6 Tips to Grow Your Instagram Audience Quickly How the Klout Acquisition Affects the Future of Influence Marketing The Importance Of Storytelling In Social Recruitment. 'As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests.
  • BIZNOLOGY  |  FRIDAY, JANUARY 27, 2012
    [Marketing] Google’s “Search Plus Your World” Is Heavy Handed…So What?
    For the past two plus weeks the Internet marketing community, and in particular the SEO subset of that community, has been up in arms about Google’s search update called “Search Plus Your World” If you would like a primer on this Google search update  you can go here or here. Image by Aray Chen via Flickr.
  • THE POINT  |  THURSDAY, JANUARY 17, 2013
    [Marketing] 3 Demand Generation Goals to Avoid in 2013
    Don’t get me wrong: lead nurturing is a worthy investment for most companies, but making lead nurturing a goal for the new year is akin to saying you want to do more marketing. Hopefully it’s not because you just bought a new marketing automation platform and need to justify the investment.) Launch a lead nurturing program. And so on.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 18, 2011
    [Marketing] Laugh and Learn featuring @fearlesscomp – Episode 16 – Poke the Box
    Filed under: Laugh and Learn , Leadership , Management best practices , Marketing , Tough times , Trust. Laugh and Learn Leadership Management best practices Marketing Tough times TrustWe save special treats for you on Fridays – time for fun! Go start something. We started Find New Customers ! What do you think? So let us know.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] Data, Information and Knowledge: When Information is Good, But Not Enough
    CRM Intelligence Data Marketing Intelligence Sales 2.0 Sales Data Sales Intelligence Sales-Marketing Alignment marketing Sales Sales And Marketing social intelligence 'Note: Today’s guest post is one in a series provided by […].
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] Yes, Social Media Can Drive E commerce Sales (and quite easily)
    For online marketers it is becoming as common of an activity as SEO and Adwords. Social Media for Ecommerce Customer E-commerce Facebook Pinterest Search engine optimization Social Media Marketing Social shopping Wanelo 'Social media is huge. Some don’t even think it’s really possible, as they’ve never been able to do it.
  • VERTICAL RESPONSE  |  MONDAY, MAY 6, 2013
    [Marketing] Email Testing 1,2,3 – How to Get an A+
    'When it comes to email marketing, once you’re content with the copy and design, it’s tempting to forgo all email testing and just send it out – especially when you’re crunched for time. recent study by Litmus indicates that the email clients with the largest market share are Apple iPhone (23%), Outlook (17%), and Apple iPad (11%).
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] How Hospitals Should Respond to Ebola on Social Media
    Healthcare Social Media ebola healthcare marketing 'With the current news and hype over reported cases of ebola in the U.S., healthcare providers have a great opportunity to serve their communities. good communication tool to use for this purpose is social media. Don’t ignore the situation like an ostrich. Post a statement.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] How to Write a Social Media Policy
    Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Introduction and Definitions.
  • WEBBIQUITY  |  TUESDAY, MAY 22, 2012
    [Marketing] For Social Business, Remember the 90-9-1 Rule
    It’s also a big part of Marketing’s job, and occasionally part of the job of HR, various executives, and product technical experts. ” This was hogwash of course. Sales is Sales’ job. But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing.
  • THE ROI GUY  |  THURSDAY, JUNE 3, 2010
    [Marketing] Who Do You Trust? Industry Analysts Reign Supreme
    He pointed to Chuck's Blog, written by Chuck Hollis, VP-global marketing and chief technology officer at IT company EMC, who blogs on topics such as virtual storage and cloud computing. B2B Magazine ROI Executive Assessment Tools B2B interactive marketing SiriusDecisions TCO Pisello Alineanof respondents) and peers (28.7%). of buyers.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 14, 2013
    [Marketing] Social Selling: Using Social Media to Understand How and Why People Buy
    Turning Social Media Follows into Content Marketing Leads (contentmarketinginstitute.com). Social Media Common Sense an E-Book for Small Business B2B Marketing (prweb.com). B2B Sales Social Sales Social Media Marketing social selling social selling best pratices social selling universityWhat nobody told me was …. Damn valuable!
  • HUBSPOT  |  TUESDAY, FEBRUARY 8, 2011
    [Marketing] Peek into Yahoo!’s Approach to Email Marketing
    Email marketing should be about selling more than products, said Sue Coakley, Yahoo!’s Email marketing is about the long-term relationship you develop with recipients. ’s Director of Email Marketing, explained that one of Yahoo!’s ’s Sr. This is why Yahoo! In this blog post we discuss how Yahoo! Yahoo!
  • SAZBEAN  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] The Drawbacks with Too Much Social Media Automation
    Tags: B2B B2C Business Content Marketing News & Notes Social Media Social Networks Strategy
  • INBLURBS  |  FRIDAY, JANUARY 14, 2011
    [Marketing] Recruit your employees online and save thousands of dollars
    How business has gone the social media marketing way there also recruiting is changing. Christina Pappas, inbound marketing manager at Zmags said: “Our online footprint will determine our personal brand and potential to employers,&#. Do you know the marketing effectiveness of your website? Be human and authentic.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 18, 2014
    [Marketing] 5 Steps to Prevent B2B Lead Generation Failure …And 5 Danger Signs to Watch Out for
    have also highlighted the 5 danger signs marketers should watch for to know when their B2B lead generation campaign may be sliding downward in the medal tally. It doesn’t matter how well you think your teams have understood market conditions, competition and customer mindset. Do you want a bigger bang for your marketing dollars?
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 24, 2013
    [Marketing] Business Cards Still Matter in a Digital World
    Marketing Tips branding business cards relationships 'Today we have a post from PR Engineer Rachel Kerstetter sharing some thoughts on business cards. When I first started at Sonnhalter, the day that I was issued my own business cards was a good day. Sonnhalter’s branding is apparent on our business cards. Stick around. Get shared.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 26, 2013
    [Marketing] How the Right Social Media Dashboard Can Increase Your Social Productivity
    Social Media Apps Business Facebook MarketMeSuite Online Communities Productivity Social Media Marketing Social network Twitter 'I grew up with a dad who ran (and still runs) his own small business. He sold kitchenware items when I was a kid, and there was no “Trade show” he didn’t canvas. Follow-up is perhaps the most.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 26, 2011
    [Marketing] The Internet killed the "One-Day Story"
    Internet Marketing Public Relations Social Media Marketing publicrelations socialmediaImage via Wikipedia. Yesterday, I wrote about how NBC has handled Keith Olbermann's departure from his show on MSNBC. Unfortunately, the Internet has forever ended the technique of letting the storm blow over. First, it was Google.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 11, 2011
    [Marketing] Searching For the Elusive Net New Name
    That’s not to say there’s no value in programs like webinars or content promotions run through media partners your target market depends on for resources and information.  By keeping an eye on what your programs are really adding in terms of new names, you’ll be better able to pick the winners when it comes time to build your marketing plans.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 9, 2014
    [Marketing] It’s officially over – my dispute with a former employer
    Jeff Ogden of Find New Customers is an award-winning marketing expert as well as President of the nicest company in B2B marketing today, Find New Customers. Jeff’s also the Creator and Host of the popular syndicated TV on the Web show Marketing Made Simple TV Filed under: Demand Generation , Marketing Made Simple TV.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, OCTOBER 10, 2012
    [Marketing] Timeless Social Media Wisdom from Winnie the Pooh
    The post Timeless Social Media Wisdom from Winnie the Pooh appeared first on Content Marketing Today. Content Marketing News Online Social MediaWritten by Brian Adams. Via SocialMediaToday.com. Here are a few of their thoughts penned by A. Here are a few of their thoughts penned by A. Milne: On Content Creation. On Twitter.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 21, 2011
    [Marketing] Content Strategy Within The Design Process – Smashing UX Design
    Via Scoop.it – Content Marketing Now. Content Marketing Content Strategy News OnlineBy  Brad Shorr  of Smashing Magazine. The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition.
  • THE POINT  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] Should I Remove Offer Content from My Website During a Campaign?
    B2B Marketing Copywriting Creative Demand Generation Interactive Design Landing Pages lead generation Offer Strategy landing page design lead nurturing best practices lead nurturing strategy marketo landing pagesm concerned about people bypassing the campaign and just downloading the paper from our site.”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 30, 2013
    [Marketing] How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings
    Google AdWords Search Engine Advertising Search Engine Marketing Blog 'Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. few considerations: Your campaign must be opted in to Google search. Google Checkout. Bizrate.
  • VIRALLY BLOG  |  MONDAY, JANUARY 28, 2013
    [Marketing] Tracking your content marketing is now more affordable
    Every business should be using content marketing. But whoever you are… whoever you sell to… content marketing is the best way to do it. . So, you spend money on content marketing. If you’re going to seriously invest in content marketing you’ll have to justify it. Tractor suppliers. Events
  • HUBSPOT  |  TUESDAY, MAY 31, 2011
    [Marketing] Living Without a Net: Join the Marketing Fight Against Malaria
    Now that's a marketing program with a purpose! Malaria kills more than two million children each year. This is different from previous Domino books -- it's larger, it has multiple authors, and it's designed as a fundraiser, with every penny they receive after paying printing costs going toward the purchase of bed nets.
  • WWW.BRAINSHARK.COM  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Marketing] 3 Free Keyword Research Tools for Video SEO
    Ideas Blog PowerPoint Sales & Marketing eLearning & Training Mobile SlideShark Customer Stories News & Updates Community. Submitted by: Brendan Cournoyer , Content Marketing Manager, Brainshark. So what does that mean for video marketing ? More video marketing tips and ideas: 5 Ways to Improve SEO for Your Company Webpages.
  • THE ROI GUY  |  FRIDAY, OCTOBER 10, 2014
    [Marketing] MarketingProfs Article: Three Ways You Can Demonstrate Your Value to Customers
    Find out the impact this is having on your sales and marketing in this new article from MarketingProfs: [link]. Alinean Financial Justification MarketingProfs Pisello Qvidian Sales Playbooks Storytelling Value Gap Value Marketing Value Selling Value Story ValueStory visual storytelling One of those is the Value Gap.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 16, 2011
    [Marketing] 3 Reasons You Should Outsource Lead Nurturing and Scoring
    They said, if memory serves, that fewer than 1 in 5 users of marketing automation software were doing lead nurturing. Companies we recommend you consider include Nuspark Marketing , Bluebird Strategies and AcquireB2B. Stop Marketing in the Dark – a webinar presented by Act-On Software. Probably not. Dan McDade, Pointclear.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Leaders indicate Growing Investment in Smart Digital Content
    Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Content Marketing and the Forgotten Sales Professi. Is Marketing Too Busy?
  • THE ROI GUY  |  THURSDAY, JANUARY 24, 2013
    [Marketing] Where Does the Money Go? Take the TCO Challenge
    TCO Calculator Value Marketing TCO HP Pisello Alinean Value Selling ROI CalculatorA video by John Pickett - Global Mainframe Alternative Program Lead with HP Enterprise Serrvers, Storage and Network - discussing the Alinean-powered TCO Challenge tool.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 11, 2013
    [Marketing] How To Build Referrals With Social Sales
    Social Sales Business Business and Economy Legal Services LinkedIn Referral marketing Referral Services referrals United States 'Who wants referrals? You do, that’s who. Everybody loves referrals and what’s not to love about them! Featuring Contributions from Global Thinkers. Comments LOL. My debt is duly noted, Steve. assume it carries your.
  • NNC SERVICES  |  WEDNESDAY, JANUARY 25, 2012
    [Marketing] Social Media – a Friend With Benefits
    B2B Marketing blog Social media marketing b2b social media social mediaFor most of us social media has become a way of life. We drink our morning coffee while checking our Facebook page, we go to work and look for potential business partners on LinkedIn, and before buying something we read customers’ opinions posted on brand pages.
  • NNC SERVICES  |  TUESDAY, JANUARY 31, 2012
    [Marketing] How Will Social Networks Rock in 2012?
    B2B Marketing blog Social media marketing social media social media trends social networkingIn the beginning of each year our tendency is to analyze what was good or not so good in the social media world the previous year to know what to expect during the following months.
  • MARKETRI  |  WEDNESDAY, JANUARY 23, 2013
    [Marketing] How Can Professional Services Firms Engage an Audience in a More Personal and Cost Effective Way?
    We are also great fans of video marketing , especially for making a personal connection with an audience you might not know so well. EDR) to present In-Bound Marketing: The New “In” Thing for Environmental Professionals to an audience of environmental engineering professionals. There is! Build a personal connection.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 14, 2011
    [Marketing] There’s No Such Thing as Social Media ROI
    When I talk about social ROI during my social media workshops as well as in a chapter of my upcoming LinkedIn marketing book , I do it in a very holistic way: Did your strategy and tactics meet your planned objectives using the time and resources you had projected? Have you ever calculated the return on investment of your HR division?
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 2, 2010
    [Marketing] The Value’s in the Network, Not Just the Knowledge
    Talking with a large software client recently who grew their marketing staff from 3 to 50 with very talented marketing people, I had a bit of an epiphany. thought I was hired to help with marketing. But what the client really saw in me was a B2B marketing expert with a world-class network. The Marketing Take-Away.
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