ENGAGE | MONDAY, MAY 16, 2011
[Marketing] 4 Must-Haves for Must-Have Brands
ranchers) needed to stand out in the market and identify what products they owned. Harris Poll Suggests Not Much (triplepundit.com) If you liked this, try: 5 Things Brands Want from Facebook Fans Besides Money Battle of the Brands: How Nothing Sells Itself The Future of Marketing: Cling to Your Core and Your Customers.
LEAD VIEWS | FRIDAY, OCTOBER 14, 2011
[Marketing] From Action to Engagement: The Call2Action Button Comes of Age
The most significant change has been the adaption of C2As across all types of marketing collateral, the C2A buttons today can be seen on emails, videos, online brochures etc. We are seeing this change in the designer/branded email signatures that are available in the market today. C2A as defined earlier do not work anymore. Learn More.
THE TOP LINE | THURSDAY, JULY 15, 2010
[Marketing] The search and social media paradox
Lee Odden , a recognized expert in the areas of search and social media, recently ran the 2010 Digital Marketing Poll on the TopRank Online Marketing Blog. The poll, presumably directed at marketers, asks: “What 3 online marketing channels & tactics will you emphasize in 2011?. How Odden attracted responses.
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 22, 2012
[Marketing] Why You Need to Grow Your #OutboundSales Business
Huge technology advancements have allowed us to target our inbound marketing efforts pretty specifically, but nothing can yet equal the persistence and resilience of a sales representative reaching out directly to his or her prospect. Refine marketing targets based on the results you get from your outbound strategy. Objection Handling.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 10, 2013
[Marketing] Manufacturers: Benefits of Using Social Media
'Although the manufacturing sector usually lags behind in newer marketing tools, it’s time for you to embrace some of them, namely social media. recent post by Heidi Cohen, 31 Actionable Social Media Marketing Tips Based on Research outlines the benefits of using social as well as tips that might help you. write guest posts.
HINGE MARKETING | FRIDAY, JANUARY 10, 2014
[Marketing] 5 Steps to Revamp Your Email Marketing Strategy in 2014
'As digital marketing efforts become more sophisticated, email marketing is often seen as being outdated and unappealing. Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. When determining your goals, be sure to keep in mind that marketing is an ultimate means to sales.
SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 9, 2010
[Marketing] Don’t Do Social, Be Social
Opinion Social media marketing blogging Jay BaerDon’t just ‘do’ social you have to ‘be’ social! Let that thought percolate a bit. It’s not about the tools or the agencies or the stats. It’s about having a culture in your company which IS social. This means more open communication both internally and externally.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 20, 2012
[Marketing] B2B Companies Can Target LinkedIn Updates
LinkedIn Social Networks B2B lead generation B2B marketing linkedin segmentation targetingLinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. Industry.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 17, 2010
[Marketing] What’s the one BIG mistake most BtoB companies make?
VIEWPOINT | WEDNESDAY, AUGUST 11, 2010
[Marketing] B2B Lead Generation: How Long Should Marketing Be Involved?
VIEWPOINT | TUESDAY, AUGUST 24, 2010
[Marketing] Sales & Marketing Still Not Aligned? Who Owns the Fix?
ENGAGE | TUESDAY, AUGUST 16, 2011
[Marketing] Lessons Learned from a Twitter Robot
Content Management automation Content Marketing Convergence information overload productivity relationships resource management technologyA robot didn’t write this post. But if technology continues at the current pace, a future with bot-authored posts may not be too far off on the horizon. Depressing? Definitely. Crazy? Maybe not.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 29, 2010
[Marketing] How do you get started in social media?
Marketing people want to run a social media campaign. Often it is a PR or marketing person, but I've seen it start in customer service, in product development, in market research, and maybe other places if I think about it longer. Image by fredcavazza via Flickr. And the answer depends on what you are trying to do. Who's right?
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 30, 2013
[Marketing] Latest Trends for a Successful Email Campaign
For B-to-B marketers, site visits or time spent on a site is more important, so you need good content to keep them coming back, especially for those in long selling cycles. Their conclusion is that the future of email is bright because it builds on all these new ways of engagement and marketing perspectives.
WONDERING OUT LOUD | SUNDAY, SEPTEMBER 18, 2011
[Marketing] Playing with the LG Revolution for social media evolution
By day I’m the director of marketing for OptiMine , a paid search bid management solution and I spent last week in Boston exhibiting at Shop.org , a trade show for online retailers. Most of our marketing efforts are executed across the Web and social media is becoming a major part of that.
ENGAGE | MONDAY, JULY 7, 2014
[Marketing] This Week in Content: A Content Marketing Refresh
'Feeling like you need a content marketing pick-me-up? This week’s article round-up covers everything you need to refresh and rejuvenate your content marketing strategies, with a few wise words from the Godfather… of content marketing, that is. Reasons Why You Should Spend More on Content Marketing Than PPC. Inquisitr.
GREAT B2B MARKETING | WEDNESDAY, SEPTEMBER 26, 2012
[Marketing] How to Build Company Value in a Down Economy – Part Two
Last week’s blog post discussed three major ways to use B2B marketing and sales to build company value in a tough economy. Work your leads hard – According to Marketing Sherpa’s 2012 survey of lead management practices, 75 percent of companies either neglect lead management altogether or do a poor job at this discipline.
DIGITAL VOICES | WEDNESDAY, MARCH 28, 2012
[Marketing] The U.S. Army Deploys A Mobile Strategy Fit For Your Business
Mobile mobile mobile app mobile apps mobile enterprise Mobile Marketing mobile solutions mobile strategyBack in 2010, the U.S. Army tested a variety of smartphones, including iPhones and Android devices, to identify the usefulness of mobile applications for soldiers in the categories of training, administrative, and operational or tactical.
PAUL GILLIN | WEDNESDAY, AUGUST 29, 2012
[Marketing] Attack of the Customers: The Pampers Dry Max Crisis
The practice is called slipstreaming, and it’s common in high-volume consumer packaged goods markets that manufacture products by the millions at facilities around the world. During that time you’ve got a mix of the old and new product on the market.” It’s due to be published this fall. That was the case with Pampers Dry Max.
DIGITAL B2B MARKETING | THURSDAY, APRIL 14, 2011
[Marketing] Are Your Company Values a House of Cards?
Branding In Practice Authentic Brand Marketing ValuesCompany values cannot be merely said, they must be lived. Lived by every single employee of your company, internally and externally. Prospects and customers experience how you live your values in every interaction. experienced this earlier this year. And it was damning.
MARKETRI | MONDAY, FEBRUARY 11, 2013
[Marketing] Marketri LLC Expands Offerings with New Marketing Department Augmentation Service
DOYLESTOWN, Pennsylvania (February 11, 2013) – Marketri LLC, a full-service business-to-business (B2B) marketing company, announced today that it has added a Marketing Department Augmentation service to its portfolio of marketing offerings and solutions. ” About Marketri LLC.
MARKETING-GIMBAL | WEDNESDAY, JUNE 30, 2010
[Marketing] Why B2B Marketers Must Adopt Social Media
Why B2B Marketers Must Adopt Social Media View more presentations from C. Edward Brice
VOICE-BASED MARKETING | THURSDAY, SEPTEMBER 25, 2014
[Marketing] Social Media Week Chicago: How to Integrate Stats into Your Marketing
That’s why we decided to attend an event that was a little more serious, focused on something that marketers know the importance of but often overlook: stats. Whether it’s looking at the stock market or deciding whether to carry an umbrella based on weather information, data affects the decisions we make daily. General
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 6, 2010
[Marketing] Are you Using Blogs to Reach the Professional Tradesmen?
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Are you Using Blogs to Reach the Professional Tradesmen? Blogs are still a very effective way of reaching an audience, especially if you’re in a niche market.
ACHIEVE MARKET LEADERSHIP | THURSDAY, AUGUST 23, 2012
[Marketing] 10 Reasons Why Your Social Media Marketing Efforts Aren’t Working
Do you have a solid social media marketing strategy? . Frustrated with your social media marketing efforts? We recently found an article that addresses some of the top reasons your strategy may not be working. Interactive
ACHIEVE MARKET LEADERSHIP | TUESDAY, JULY 3, 2012
[Marketing] 10 Marketing Pairings That Go Together Like a Steamy Summer Romance
To make the best of your interactive marketing strategy, a few pairings are in order. Check out 10 Marketing Pairings That Go Together Like a Steamy Summer Romance. For example, you wouldn’t tweet without using bit.ly , would you? Use this post as a checklist and let us know if you can think of more pairings! Interactive
HUBSPOT | MONDAY, NOVEMBER 15, 2010
[Marketing] Celebrating "I Love to Write (Marketing Stuff) Day"
As a marketing professional, I have to write constantly. And, ILTWD made me realize the opportunities that we have to write more than email marketing messages about our products and services, to extend our capabilities beyond the mundane. Marketing Takeaways: 1. And, all of those messages involve a degree of selling.
EARNEST ABOUT B2B | MONDAY, AUGUST 8, 2011
[Marketing] This is the week that was in B2B: Wobbles a plenty
Thankfully, there was some respite and joy for B2B Marketers – well, those who weren’t crying into their dwindling pension pots. Holidaying world leaders may have missed it, but not us… the good people at Marketing Sherpa shared the latest findings on how B2B marketers are optimising their funnels in this insightful Infographic.
BIZNOLOGY | THURSDAY, MARCH 10, 2011
[Marketing] Google: I want to love you, but.
feel like every Friday I am spending time griping about Google in some way as it relates to the local search market. Internet Marketing Local marketing Google search Search Engines Web search engineImage via CrunchBase. by Frank Reed. Well, it seems that way because I am actually doing that.
PAUL GILLIN | WEDNESDAY, OCTOBER 19, 2011
[Marketing] Facebook Tips for Midsize Businesses
advertising Facebook marketing Social Media social networks Tips Animal Print Shop Clif Bar Dentoola Hunter PR Moosejaw Mountaineering North Social SanukWith Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business.
VOLACCI | THURSDAY, SEPTEMBER 26, 2013
[Marketing] Drupal 8 Fork, BackDrop, and What it Means For Marketers
How Will it Affect Marketers Truth to be told, no one knows for certain. Being a late entrant into the CMS market means that there is a steep hill to climb. Marketers have long complained about the difficulties using Drupal. If that''s the case and BackDrop is a success, then marketers may have two phenomenal choices to debate.
WINDMILL NETWORKING | WEDNESDAY, APRIL 16, 2014
[Marketing] How Hotel Social Media Goes from Online to Offline
Related Stories 6 Tips to Grow Your Instagram Audience Quickly How the Klout Acquisition Affects the Future of Influence Marketing The Importance Of Storytelling In Social Recruitment. 'As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests.
CONTENT MARKETING TODAY | MONDAY, SEPTEMBER 20, 2010
[Marketing] Why You Should Banish Mission/Vision Statements from Your Home Page
If You Don’t, You’ll Be Just Another Generic Acme Corporation Whose Content Marketing is Doomed to Fail. Here’s an actual example of content marketing getting clobbered by the prominence of company-centric clichés. Share and Enjoy: Tags: Content Marketing Examples of Bad Content News Online Websites mission statements
SAZBEAN | FRIDAY, AUGUST 26, 2011
[Marketing] Why Social Marketers Must Rethink the Paid, Earned & Owned Media Framework
– Why Social Marketers Must Rethink the Paid, Earned & Owned Media Framework. POEM, or Paid vs. Owned vs. Earned Media, is a strategy framework that ad buyers and planners use to segment campaigns and channels. The world has changed and a new media framework is needed. News & Notes
FATHOM | MONDAY, JULY 1, 2013
[Marketing] Healthcare Blog Dilemma Part 2: Being Boring
Content Creation & Strategy Healthcare Industry blog Blogging content content marketing Copywriting copywriting tips healthcare healthcare content healthcare content marketing 'Recently, I blogged about ways to come up with creative healthcare blog topics to help conquer blogger’s block.
THE POINT | TUESDAY, NOVEMBER 9, 2010
[Marketing] Email Critique: Adobe Webcast Invite Keeps It Simple
I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. For more email design tips, download a free copy of our white paper: “ Top 10 High-Tech E-Mail Marketing Mistakes.. Here’s what I like: 1.
WINDMILL NETWORKING | FRIDAY, NOVEMBER 1, 2013
[Marketing] Yes, Social Media Can Drive E commerce Sales (and quite easily)
For online marketers it is becoming as common of an activity as SEO and Adwords. Social Media for Ecommerce Customer E-commerce Facebook Pinterest Search engine optimization Social Media Marketing Social shopping Wanelo 'Social media is huge. Some don’t even think it’s really possible, as they’ve never been able to do it.
ENGAGE | SATURDAY, OCTOBER 6, 2012
[Marketing] Tweet This at Lunchtime Wednesday Using Numbers and at Least 1 #Hashtag
Content Distribution Best Practices Branded Content Building Community infographics Marketing Social Media stats studies Tactics TwitterWhat does the perfect B2B tweet look like? According to the data presented in this infographic, it doesn’t look that different than the headline of this post. Ok, enough buzzkill.
WRITTENT | FRIDAY, JUNE 28, 2013
[Marketing] Seductive Content Marketing, SMM Mistakes and Advanced Pinterest Tips!
Just to make things a little faster for you, we offer some content marketing tips on how to become a more seductive writer, a proficient social media manager, a great newsjacker and an advanced Pinterest user. Seduction in content marketing is just as important, and you can do it too following six simple steps. Go ahead and learn more!
WINDMILL NETWORKING | MONDAY, JANUARY 14, 2013
[Marketing] Social Selling: Using Social Media to Understand How and Why People Buy
Turning Social Media Follows into Content Marketing Leads (contentmarketinginstitute.com). Social Media Common Sense an E-Book for Small Business B2B Marketing (prweb.com). B2B Sales Social Sales Social Media Marketing social selling social selling best pratices social selling universityWhat nobody told me was …. Damn valuable!
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 26, 2013
[Marketing] How the Right Social Media Dashboard Can Increase Your Social Productivity
Social Media Apps Business Facebook MarketMeSuite Online Communities Productivity Social Media Marketing Social network Twitter 'I grew up with a dad who ran (and still runs) his own small business. He sold kitchenware items when I was a kid, and there was no “Trade show” he didn’t canvas. Follow-up is perhaps the most.
FEARLESS COMPETITOR | FRIDAY, MARCH 18, 2011
[Marketing] Laugh and Learn featuring @fearlesscomp – Episode 16 – Poke the Box
Filed under: Laugh and Learn , Leadership , Management best practices , Marketing , Tough times , Trust. Laugh and Learn Leadership Management best practices Marketing Tough times TrustWe save special treats for you on Fridays – time for fun! Go start something. We started Find New Customers ! What do you think? So let us know.
BIZNOLOGY | WEDNESDAY, AUGUST 18, 2010
[Marketing] Content with Intent: Educate Your Audience
This helps position you as an expert and also shows that you are confident in your position in the market. Social media marketing is a great example of this idea. Every provider of services in the social media marketing space should be working extra hard to help their clients understand the industry as a whole. by Frank Reed.
HUBSPOT | TUESDAY, FEBRUARY 8, 2011
[Marketing] Peek into Yahoo!’s Approach to Email Marketing
Email marketing should be about selling more than products, said Sue Coakley, Yahoo!’s Email marketing is about the long-term relationship you develop with recipients. ’s Director of Email Marketing, explained that one of Yahoo!’s ’s Sr. This is why Yahoo! In this blog post we discuss how Yahoo! Yahoo!
VERTICAL RESPONSE | MONDAY, MAY 6, 2013
[Marketing] Email Testing 1,2,3 – How to Get an A+
'When it comes to email marketing, once you’re content with the copy and design, it’s tempting to forgo all email testing and just send it out – especially when you’re crunched for time. recent study by Litmus indicates that the email clients with the largest market share are Apple iPhone (23%), Outlook (17%), and Apple iPad (11%).
WEBBIQUITY | THURSDAY, SEPTEMBER 30, 2010
[Marketing] How to Write a Social Media Policy
Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Introduction and Definitions.
BIZNOLOGY | WEDNESDAY, NOVEMBER 16, 2011
[Marketing] Organizational Social Media for Financial Services
Thanks to all of our sponsors: Internet Marketing Social Media Marketing Webinars Abraham Harrison American Banker Bank Technology News financial services Marketing Pilgrim Organizational Social Media for Financial Services social mediaImage by Sean MacEntee via Flickr. ” . How do you get the social expertise on board?
WEBBIQUITY | TUESDAY, MAY 22, 2012
[Marketing] For Social Business, Remember the 90-9-1 Rule
It’s also a big part of Marketing’s job, and occasionally part of the job of HR, various executives, and product technical experts. ” This was hogwash of course. Sales is Sales’ job. But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing.
THE ROI GUY | THURSDAY, JUNE 3, 2010
[Marketing] Who Do You Trust? Industry Analysts Reign Supreme
He pointed to Chuck's Blog, written by Chuck Hollis, VP-global marketing and chief technology officer at IT company EMC, who blogs on topics such as virtual storage and cloud computing. B2B Magazine ROI Executive Assessment Tools B2B interactive marketing SiriusDecisions TCO Pisello Alineanof respondents) and peers (28.7%). of buyers.
SAZBEAN | THURSDAY, SEPTEMBER 23, 2010
[Marketing] The Drawbacks with Too Much Social Media Automation
Tags: B2B B2C Business Content Marketing News & Notes Social Media Social Networks Strategy
LEADERSHIP | TUESDAY, FEBRUARY 18, 2014
[Marketing] 5 Steps to Prevent B2B Lead Generation Failure …And 5 Danger Signs to Watch Out for
have also highlighted the 5 danger signs marketers should watch for to know when their B2B lead generation campaign may be sliding downward in the medal tally. It doesn’t matter how well you think your teams have understood market conditions, competition and customer mindset. Do you want a bigger bang for your marketing dollars?
INBLURBS | FRIDAY, JANUARY 14, 2011
[Marketing] Recruit your employees online and save thousands of dollars
How business has gone the social media marketing way there also recruiting is changing. Christina Pappas, inbound marketing manager at Zmags said: “Our online footprint will determine our personal brand and potential to employers,. Do you know the marketing effectiveness of your website? Be human and authentic.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 11, 2011
[Marketing] Searching For the Elusive Net New Name
That’s not to say there’s no value in programs like webinars or content promotions run through media partners your target market depends on for resources and information. By keeping an eye on what your programs are really adding in terms of new names, you’ll be better able to pick the winners when it comes time to build your marketing plans.
HUBSPOT | TUESDAY, MAY 31, 2011
[Marketing] Living Without a Net: Join the Marketing Fight Against Malaria
Now that's a marketing program with a purpose! Malaria kills more than two million children each year. This is different from previous Domino books -- it's larger, it has multiple authors, and it's designed as a fundraiser, with every penny they receive after paying printing costs going toward the purchase of bed nets.
FEARLESS COMPETITOR | SUNDAY, MARCH 9, 2014
[Marketing] It’s officially over – my dispute with a former employer
Jeff Ogden of Find New Customers is an award-winning marketing expert as well as President of the nicest company in B2B marketing today, Find New Customers. Jeff’s also the Creator and Host of the popular syndicated TV on the Web show Marketing Made Simple TV Filed under: Demand Generation , Marketing Made Simple TV.
WINDMILL NETWORKING | THURSDAY, JULY 14, 2011
[Marketing] There’s No Such Thing as Social Media ROI
When I talk about social ROI during my social media workshops as well as in a chapter of my upcoming LinkedIn marketing book , I do it in a very holistic way: Did your strategy and tactics meet your planned objectives using the time and resources you had projected? Have you ever calculated the return on investment of your HR division?
CONTENT MARKETING TODAY | WEDNESDAY, OCTOBER 10, 2012
[Marketing] Timeless Social Media Wisdom from Winnie the Pooh
The post Timeless Social Media Wisdom from Winnie the Pooh appeared first on Content Marketing Today. Content Marketing News Online Social MediaWritten by Brian Adams. Via SocialMediaToday.com. Here are a few of their thoughts penned by A. Here are a few of their thoughts penned by A. Milne: On Content Creation. On Twitter.
CONTENT MARKETING TODAY | WEDNESDAY, DECEMBER 21, 2011
[Marketing] Content Strategy Within The Design Process – Smashing UX Design
Via Scoop.it – Content Marketing Now. Content Marketing Content Strategy News OnlineBy Brad Shorr of Smashing Magazine. The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition.
KOMARKETING ASSOCIATES | THURSDAY, MAY 30, 2013
[Marketing] How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings
Google AdWords Search Engine Advertising Search Engine Marketing Blog 'Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. few considerations: Your campaign must be opted in to Google search. Google Checkout. Bizrate.
BIZNOLOGY | FRIDAY, DECEMBER 10, 2010
[Marketing] What Groupon Showed Us About Google
The company has decided that it wants to be the provider of all things Internet marketing to the SMB crowd. They have apparently hired about 300 salespeople to push products like Tags and Boost to the SMB market. Local marketing google groupon searchengines searchingImage by Getty Images via @daylife. by Frank Reed.
VIRALLY BLOG | MONDAY, JANUARY 28, 2013
[Marketing] Tracking your content marketing is now more affordable
Every business should be using content marketing. But whoever you are… whoever you sell to… content marketing is the best way to do it. . So, you spend money on content marketing. If you’re going to seriously invest in content marketing you’ll have to justify it. Tractor suppliers. Events
WINDMILL NETWORKING | MONDAY, OCTOBER 8, 2012
[Marketing] Leveraging Social CRM for B2B Salespeople – Get Organized!
B2B Sales b2b sales b2b salespeople b2b social media marketing social crmOrganizing your Social CRM will help you stay in contact with potential clients and close more sales. Last month we defined Social CRM. Salespeople, by and large, are notoriously bad record keepers. As far as that goes, a lot of salespeople flat hate CRM. think so.
WWW.BRAINSHARK.COM | WEDNESDAY, SEPTEMBER 11, 2013
[Marketing] 3 Free Keyword Research Tools for Video SEO
Ideas Blog PowerPoint Sales & Marketing eLearning & Training Mobile SlideShark Customer Stories News & Updates Community. Submitted by: Brendan Cournoyer , Content Marketing Manager, Brainshark. So what does that mean for video marketing ? More video marketing tips and ideas: 5 Ways to Improve SEO for Your Company Webpages.
THE ROI GUY | FRIDAY, OCTOBER 10, 2014
[Marketing] MarketingProfs Article: Three Ways You Can Demonstrate Your Value to Customers
Find out the impact this is having on your sales and marketing in this new article from MarketingProfs: [link]. Alinean Financial Justification MarketingProfs Pisello Qvidian Sales Playbooks Storytelling Value Gap Value Marketing Value Selling Value Story ValueStory visual storytelling One of those is the Value Gap.
FEARLESS COMPETITOR | TUESDAY, AUGUST 16, 2011
[Marketing] 3 Reasons You Should Outsource Lead Nurturing and Scoring
They said, if memory serves, that fewer than 1 in 5 users of marketing automation software were doing lead nurturing. Companies we recommend you consider include Nuspark Marketing , Bluebird Strategies and AcquireB2B. Stop Marketing in the Dark – a webinar presented by Act-On Software. Probably not. Dan McDade, Pointclear.
TOM PISELLO | FRIDAY, SEPTEMBER 17, 2010
[Marketing] Leaders indicate Growing Investment in Smart Digital Content
Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Content Marketing and the Forgotten Sales Professi. Is Marketing Too Busy?
THE ROI GUY | THURSDAY, JANUARY 24, 2013
[Marketing] Where Does the Money Go? Take the TCO Challenge
TCO Calculator Value Marketing TCO HP Pisello Alinean Value Selling ROI CalculatorA video by John Pickett - Global Mainframe Alternative Program Lead with HP Enterprise Serrvers, Storage and Network - discussing the Alinean-powered TCO Challenge tool.
NNC SERVICES | WEDNESDAY, JANUARY 25, 2012
[Marketing] Social Media – a Friend With Benefits
B2B Marketing blog Social media marketing b2b social media social mediaFor most of us social media has become a way of life. We drink our morning coffee while checking our Facebook page, we go to work and look for potential business partners on LinkedIn, and before buying something we read customers’ opinions posted on brand pages.
NNC SERVICES | TUESDAY, JANUARY 31, 2012
[Marketing] How Will Social Networks Rock in 2012?
B2B Marketing blog Social media marketing social media social media trends social networkingIn the beginning of each year our tendency is to analyze what was good or not so good in the social media world the previous year to know what to expect during the following months.
MARKETRI | WEDNESDAY, JANUARY 23, 2013
[Marketing] How Can Professional Services Firms Engage an Audience in a More Personal and Cost Effective Way?
We are also great fans of video marketing , especially for making a personal connection with an audience you might not know so well. EDR) to present In-Bound Marketing: The New “In” Thing for Environmental Professionals to an audience of environmental engineering professionals. There is! Build a personal connection.
FEARLESS COMPETITOR | MONDAY, AUGUST 2, 2010
[Marketing] The Value’s in the Network, Not Just the Knowledge
Talking with a large software client recently who grew their marketing staff from 3 to 50 with very talented marketing people, I had a bit of an epiphany. thought I was hired to help with marketing. But what the client really saw in me was a B2B marketing expert with a world-class network. The Marketing Take-Away.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 17, 2009
[Marketing] Social Media and the Power of Inbound Leads
A key metric every marketer should consider is the conversion rate of raw leads to sales-ready opportunity by type of lead. Any marketer looking at this conclusion will naturally ask "how can we generate more of these high quality leads?". That is exactly where social media marketing comes in.
CRIMSON MARKETING | MONDAY, MAY 20, 2013
[Marketing] Just Be Real: 8 Tips to Sell More Effectively
Corporate Marketing Other Interesting Topics marketing concepts marketing message marketing solutions '“No one’s going to buy without first developing a trusting relationship.” ” Nothing could be more true. So how do we get started? It’s about them, not you. Don’t bullsh*t. Be direct.
HUBSPOT | THURSDAY, JUNE 10, 2010
[Marketing] Why Inbound Marketing Might Not Be Working for You
Unless you've been living in a hole for a while (or this is your first visit to our blog), you may have noticed that we're a bit, uh, enthusiastic about inbound marketing. What I've noticed, however, is that it's easier than I expected to get inbound marketing just wrong. Email marketing ROI? What email marketing ROI?
LEADERSHIP | THURSDAY, JUNE 26, 2014
[Marketing] CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
As marketers, we are typically driven by our corporate goals and brand strategy and yet, many organizations still struggle to maximize team performance. As marketers, we are easy victims of our ever-increasing “greed” for wanting shiny new toys, overhauled strategy, new people, the latest marketing automation tools…the list goes on.
WINDMILL NETWORKING | WEDNESDAY, APRIL 6, 2011
[Marketing] Forget about the Social Media Revolution – It’s Time for Some Social Media Experimentation!
Kumamura-san’s official title is Online Marketing Manager, but he had also become their Social Media Lead because he had been passionate internally about the need for social media strategy. I often get calls from potential customers looking for the secret ingredient to make them “successful in social media. Guess what?
BIZNOLOGY | WEDNESDAY, APRIL 20, 2011
[Marketing] Tracking Social Media ROI
But if you use social media for marketing, you can use direct marketing principles to prove your rate of return. Social Media Marketing Business Internet Marketing Marketing and Advertising Rate of return Social media Social network TwitterImage via Wikipedia.
DIGITAL B2B MARKETING | SUNDAY, MARCH 27, 2011
[Marketing] Social Media and Selfless Social Good « Digital B2B Marketing
“Likes and “follows build an audience, but marketers want more. Marketers want the deeper connection the words like and follow imply but have lost as social collections have replaced true social connections. Yet marketers often miss the opportunity to rise to an occasion and selflessly do good. Adopt a Cause.
MODERN B2B MARKETING | MONDAY, DECEMBER 6, 2010
[Marketing] Do you need a Chief Revenue Officer?
The reason frequently lies within their sales and marketing operations, which tend to be disconnected and sub-optimized in today’s web-driven marketplace where the buyer is increasingly in control. The CRO is not simply an expanded role for the VP of Sales or Marketing. Enter the Chief Revenue Officer.
DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 29, 2008
[Marketing] Exeros: A Viral Contest Leads to the Creation of a University
Denise's creative marketing techniques got the word out about the Exeros product and lead to an even larger initiative that established them as a thought leader in their industry. The MDM University was marketed through online ads and in trade publications. Here's Denise's case study from the book.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 12, 2013
[Marketing] Are You Ready to Talk to theTrade Media?
Marketing Tips Traditional Marketing editorial opportunities interviews with trade press rosemarie ascherl sonnhalter tips for talking to the mediaNow that the trade show season is upon us, I thought I’d dust off a post from Rosemarie Ascherl on tips on handling the media. Interaction with the media benefits both parties.
MODERN B2B MARKETING | MONDAY, FEBRUARY 14, 2011
[Marketing] 5 Critical Components of Lead Management Software
by Maria Pergolino As marketing and sales teams align, both become more accountable to effectively managing leads within the pipeline. The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role. Dependable Database Efficiency. Quality Lead Generation.
MODERN B2B MARKETING | FRIDAY, JUNE 12, 2009
[Marketing] Marketing Features in Salesforce Summer 09
There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. The changes for marketing are diverse, spanning from report improvements to campaign functionality. What I love about the new release is that marketers now have new options. Chart Analytics 2.0: Click Enable.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 12, 2010
[Marketing] Kernels of truth on social media marketing
Geno, of Brains on Fire , is an engaging speaker and discussed the distinction between marketing plans and a cultural movement. If you can make scissors exciting, this guy can market about anything! “The biggest failure in social media marketing is not doing anything.. “People fill information voids with rumors.
VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 20, 2013
[Marketing] Fundraising Email Tips to Use Before the Ball Drops
Here’s an excellent example: © 2013, VR Marketing Blog. The post Fundraising Email Tips to Use Before the Ball Drops appeared first on VR Marketing Blog. 'As a non-profit, you may have started sending your fundraising emails to encourage end-of-year donations. to give folks plenty of time to donate. Share in the comments!
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 7, 2012
[Marketing] Social proof and your battle for credibility
Communty-building Influence and Power personal branding Power and influence on the web Psychology and social media return on influence social media influence social media marketing social proofSo it may come as a surprise that I have made a decision to ignore them, for good business reasons. Which directions are you likely to follow?
LOOPFUSE | WEDNESDAY, NOVEMBER 3, 2010
[Marketing] Unto Death Do Us Part (Go, No-Go)
Seriously though, opening a new market requires considerable time and energy and if you aren’t committed to getting yourself across the Dip , as Seth Godin defines, then your first steps are better laid in another direction. Tags: Customer Acquisition Marketing Thought Leadership Seth Godin the Dip The launch should never be a given.
B2B MARKETING UNPLUGGED | WEDNESDAY, DECEMBER 22, 2010
[Marketing] The Cure for Yuletide Agency Resentment
Ad Agencies Awesome Ideas B2B marketing bizmarketer Brand guide parody branding Elizabeth Williams gifts linkedin Quietroom value propositionGot the holiday blues? Behind in your shopping? Can’t wait to climb into a bottle and tell your in-laws exactly what you’re thinking? Thanks to Sharon for sending this along. Enjoy.
VOICE-BASED MARKETING | MONDAY, OCTOBER 13, 2014
[Marketing] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
'Smart marketers have known for quite some time what the rest of the world is just figuring out. Those smart marketers were quietly putting trackable phone numbers on their ads and webpages; they were including click-to-calls in their PPC ads and on their landing pages. 25% of all search volume is coming from mobile devices. Let them.
SALES CHALLENGER | MONDAY, AUGUST 12, 2013
[Marketing] What Motivates Reps
Blog CEB Sales Blog Compensation Management Employee Engagement and Retention Sales & Service Sales and Marketing Sales Force Management 'Compensation unarguably is an important driver of attraction and retention of sales talent. Above and beyond compensation, there are many job attributes that can significantly impact rep retention.
FEARLESS COMPETITOR | SUNDAY, AUGUST 4, 2013
[Marketing] Ted Talks – The Puzzle of Motivation with Dan Pink
'Here at the top-rated B2B marketing blog Fearless Competitor, we believe Sundays are for learning. Daniel Pinkrated B2B marketing blog Fearless Competitor Sundays are for learning. He was a guest on Marketing Made Simple TV! He is also the Creator and Host of the popular online TV on the Web show, Marketing Made Simple TV.
VOICE-BASED MARKETING | THURSDAY, JULY 25, 2013
[Marketing] A Lesson on Dynamic Phone Numbers and Their Place in Your Marketing
'For marketers who gear a good deal of their strategy toward SEO and PPC, the capability to track which of those efforts are generating phone calls and sales leads is a valuable ability to have in the marketing tool belt. good voice-based marketing automation tool will provide different levels of dynamic number call tracking.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, OCTOBER 2, 2009
[Marketing] Putting “free” to work for your business
Tags: Marketing Solutions
HUBSPOT | TUESDAY, APRIL 27, 2010
[Marketing] New Chart: Survey Says Inbound Marketing Budgets on the Rise
Businesses are putting their money where their mouth is when it comes to inbound marketing. According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels. Why Spending has Increased. What about you?
ANNUITAS | TUESDAY, SEPTEMBER 17, 2013
[Marketing] Don’t Be Afraid to Fly Close to the Sun – Wisdom from Seth Godin
'As marketers, especially Inbound marketers, we need to bring the attention to our products/services in a way that engages people, makes them want to know more about what we do because we can help them solve their problems. Blog Brian Halligan Darmesh Shaw Inbound marketing INBOUND13 Jullian Seth Godin Susan Piver
ENGAGE | MONDAY, JUNE 27, 2011
[Marketing] 5 Reasons You Won’t Read This Blog Post
don’t show patience and build a relationship with you over time with valuable content, I jump right into the hard sell and turn every sentence into marketing speak. bore you with my marketing drivel and try too hard to sell you on something. You are investing precious time with me, and I better not disappoint you. Twice. So what?
FEARLESS COMPETITOR | TUESDAY, AUGUST 23, 2011
[Marketing] We invite you to check out Find New Customers on Linkedin
Filed under: Business relationships , Content marketing , Demand Generation , Fearless Competitor , Find New Customers , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Management best practices , Marketing , marketing campaigns. B2B Demand Generation | Follow Find New Customers on Linkedin.
WONDERING OUT LOUD | MONDAY, SEPTEMBER 14, 2009
[Marketing] Train your people to use the phone
Tags: Communications Marketing Public Relations Lead Generation Steve Kloyda Telemasters Voicemail
MARKETRI | MONDAY, DECEMBER 19, 2011
[Marketing] Hello News Releases; Good Bye Press Releases
Intriguing Insight from The New Rules of Marketing & PR. The New Rules of Marketing & PR is full of the kind of insight that makes this B2B marketer’s toes tingle. Don’t use flowery marketing “Gobbledygook.” According to David Meerman Scott, “The media have been disintermediated. PRZoom.
FATHOM | FRIDAY, JULY 19, 2013
[Marketing] Turning ‘Big Data’ into ‘Big Med’: 3 Perspectives
Big Data/Predictive Analytics Healthcare Industry healthcare marketing Vioxx 'In a recent audio report for iHealthBeat , 3 healthcare advocates for Big Data chimed in on specific ways it is helping now (current applications) and its future potential. A cardiologist and two healthcare-related VPs answered.