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  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2016
    [Marketing] 3 Common Reasons Google Isn’t Indexing Your Website
    The post 3 Common Reasons Google Isn’t Indexing Your Website appeared first on Marketing Insider Group. Search Marketing google indexing SEOYou can spend weeks developing a website for your business, only to find that customers can’t even find it. Without visibility in search engines, all of that hard work will go to waste.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 11, 2011
    [Marketing] The High Cost Of Bad Data
    Poor data quality can have a negative impact on your lead management system, the number of hours required for sales and marketing spends on menial tasks, and can lead to additional costs to increase the quality of the original data. Most marketing departments will allocate this cost to the data acquired and stop there. Address. Title.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JUNE 9, 2005
    [Marketing] B2B Lead Generation Blog: Participate in MarketingSherpas IT Marketing Metrics Survey
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. » Participate in MarketingSherpas IT Marketing Metrics Survey MarketingSherpa just launched their 2nd Annual IT Marketing Metrics Survey.
  • GREAT B2B MARKETING  |  MONDAY, JULY 11, 2011
    [Marketing] How to “Engineer” a Marketing Fiasco
    Encouraged by their first few orders, the company promotes those engineers or product developers to fill the marketing and sales roles. Find a marketer to market. Sales is Not Marketing Just as marketing is a distinct and vital discipline from engineering, so is the sales role different from marketing.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 25, 2014
    [Marketing] 5 Goals for Your Blog & Website… and One Big Challenge
    Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. This builds a marketing database of people interested enough to leave their email with you. These are  the goals of content marketing , whether with a website or a blog. Of course, I agree with Scott.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 1, 2016
    [Marketing] Staffing Industry Recruiting: Bridging the Tech Skills Gap
    Earlier this year,  we conducted our 2016 Staffing Industry Sales, Marketing & Recruiting Survey of over 500 staffing professionals. Our goal was to answer one simple question: When it comes to recruiting, sales and marketing, what works best? Today, I’m continuing my series of posts that present findings from our survey.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Marketing] 9 Video Marketing Mistakes to Avoid
    And to be a successful inbound marketer, you must recognize the need to live where the consumers live—but do so properly. Here are nine mistakes you may be making with your video marketing. 1. Often, marketers find it easier to simply upload a video to their own account. Not Making Videos. Not Saving Your Password.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 1, 2014
    [Marketing] Are Infographics Right for Your Business? The Pros, Cons + Tips
    Infographics are creative, educational, attention-grabbing and can be a powerful marketing tool , but are they right for your small business? Infographics serve as great pieces of content marketing. ” Infographics also: Diversify your marketing tools. To help you answer that question, we explain the pros and cons.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 1, 2016
    [Marketing] The Disneyland Effect: How To Plan A Successful Conference
    The post The Disneyland Effect: How To Plan A Successful Conference appeared first on Marketing Insider Group. Content MarketingFor the last eight weeks, I’ve been traveling the world, hosting my Growth Chat dinners and speaking at conferences and other business events.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 15, 2016
    [Marketing] [Ebook] Scoring Big with Fan Engagement
    Sports marketers (and consumer marketers), can effectively drive better outcomes and connect with their fans (or existing customers) with an engagement marketing strategy. This framework helps marketers connect to fans by engaging them: As individuals:  At the end of the day, you’re marketing to individuals.
  • B2B LEAD BLOG  |  FRIDAY, JULY 13, 2012
    [Marketing] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. How to Create 200 Hours Worth of Marketing Content in One Night. absolutely love this idea.
  • B2B LEAD BLOG  |  FRIDAY, JULY 13, 2012
    [Marketing] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. How to Create 200 Hours Worth of Marketing Content in One Night. absolutely love this idea.
  • B2B LEAD BLOG  |  FRIDAY, JULY 13, 2012
    [Marketing] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. How to Create 200 Hours Worth of Marketing Content in One Night. absolutely love this idea.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 20, 2012
    [Marketing] A Great New Guest Coming Up on #MadMarketingTV
    Watch this and see why Mad Marketing TV  (sponsored by Act-On Software ) has the very best guests on the show , such as the CEO of Delivering Happiness , Jenn Lim. So we reached out and invited them to appear on Mad Marketing TV. Interviews & Guest Appearances Mad Marketing TVJenn Lim. They agreed!
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Marketing] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. With content being published around-the-clock, marketers expect to see results quickly, even though establishing a company’s presence and credibility online requires time and patience. But this race gets very tiring.
  • SALES LEAD INSIGHTS  |  THURSDAY, JUNE 10, 2010
    [Marketing] Be my guest at B2B Marketing University in Dallas on June 23, 2010
    If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event! What: B2B Marketing University. This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. Register here.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 22, 2011
    [Marketing] Sunday post: The Science of Motivation
    During the week, we write about B2B marketing and lead generation. Part 2 of my interview of the content marketing expert, Jim Burns of Avitage on the use of video in B2B marketing runs tomorrow. Filed under: Business relationships , Demand Generation , Leadership , Management best practices , Marketing , Personal growth.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 5, 2012
    [Marketing] Can the User Interface Impact How Well You Do Your Job? [CHART]
    by Egan Cheung | Tweet this Eloqua has been building software for marketers since the turn of the millenium.  Finally, the most dramatic improvement seems to be in the number of leads nurtured per active marketer,  almost 50% more capacity per marketer! Can the User Interface Impact How Well You Do Your Job?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Marketing] How do I avoid unsubscribes?
    He has built up a small following on social media and has an e-mail list, but he has never done much content marketing to take advantage of these “opt ins” that he has amassed. Social Media Marketing Customer Electronic mailing list Facebook linkedin social media twitterPhoto credit: incurable_hippie. How can you help them?
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 6, 2013
    [Marketing] Five Ways You Can Get Big Value from LinkedIn
    Social media is a key component of a viable pull marketing mix, and should be part of most companies’ go-to-market strategy. And the first and most important social media tool for B2B marketers is LinkedIn marketing. Stay Top of Mind – I wrote a recent blog post titled Market Awareness Trumps Sales Skills. 
  • SALESFUSION  |  WEDNESDAY, MARCH 2, 2016
    [Marketing] 5 SEO Best Practices for Content Development
    We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. Marketing Insights. content marketing seoMost likely not. With SEO , you can. You promote it. But for how long?
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 24, 2013
    [Marketing] Convert Facebook Likes into Sales with These 4 Simple Steps
    My favorite example of online viral marketing will always be BlendTec’s “Will It Blend” series. But keep these tips in mind as you post and, when you’re at the point where you can begin optimizing for sales, you’ll already be on the path to success. © 2013, VR Marketing Blog. Success! “).
  • MARKETING ACTION  |  MONDAY, MAY 4, 2015
    [Marketing] A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions
    One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. That’s why testing is a critical aspect of developing digital marketing campaigns. Fortunately, marketing automation with A/B testing technology makes this easy to do. How can you know for sure?
  • SNAPAPP  |  THURSDAY, NOVEMBER 21, 2013
    [Marketing] Mad Content Marketing Science: Using Data to Spawn Fresh Content
    Today, content marketing’s biggest content creation challenge is volume. Content marketers are expected to publish multiple times per week, if not more, in multiple channels to keep up with their insatiable audiences. A Highly-Unscientific Look At Content Meiosis And Using Data To Create A Never-Ending Chain of New Content.
  • CONVERSIONATION  |  WEDNESDAY, JANUARY 11, 2012
    [Marketing] Treat Bad Customer Reviews as Good Friends
    Blog Connected marketing Customer relationships Customer service Research conversion customer reviews reevoo reputation Right Now Retail Consumer ReportDoes this mean we should mess up as a strategy? Of course not. You [.].
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 24, 2014
    [Marketing] 2015 Customer Experience Trends and Tips
    Today empowered […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship Marketing.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Marketing] How Did That Banner Ad Get To Your Website?
    DSPs are used by marketers to buy ad impressions from ad exchanges as cheaply and as efficiently as possible, SSPs are designed by publishers to do the opposite: to maximize the prices their impressions sell at. Advertising Marketing Strategy Media Planning see below). Feel free to email me if any questions at all; it’s technical.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 10, 2012
    [Marketing] The problem with your social business roadmap
    Internet MarketingColumbus – Photo by Aaron Kim. In the corporate world of business and technology, we are often asked to produce roadmaps for products and processes. Despite what Dilbert may think about it , there’s no doubt that developing a roadmap is a very valuable exercise. All that is very good, reasonable and wise.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2015
    [Marketing] To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding
    Many companies see communities as a ‘nice-to-have’ and not as critical to the organization as sales and marketing, but the reality is that a customer community is a critical direct line to your customers and has the power to build your brand with your most powerful advocates. Modern Marketing b2b ConsumerGet Executive Buy-In Early On.
  • THE ROI GUY  |  MONDAY, OCTOBER 11, 2010
    [Marketing] Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness
    For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 19, 2013
    [Marketing] 8 Search Engine Optimization Tips Everyone Should Know
    Share in the comments. © 2013, VR Marketing Blog. The post 8 Search Engine Optimization Tips Everyone Should Know appeared first on VR Marketing Blog. Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. WRONG!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 13, 2011
    [Marketing] Chart: The Summer of the Small Business Social Boom
    Social tools also appeal to marketers who have to be imaginative with smaller budgets.  Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! Social Media B2B b2b marketing small business marketing SMB social media marketing social media strategy
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 11, 2011
    [Marketing] Are you looking for fish? Or are you looking to become a fisherman?
    fish)  Quality sales leads (fish) combined with good sales processes leads … Continue reading → lead generation Management best practices Marketing Fearless Competitor Demand Generation Lead Nurturing marketing campaigns Marketing Automation Lead Scoring Leadership“Give a man a fish and feed him for a day.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 12, 2015
    [Marketing] Holiday Shoppers Spend 130% More in This Month Than Any Other
    " Ok that's a horrible play on words, forgive me - but the fact still remains that according to research conducted by Edison Research, in partnership with the Oracle Marketing Cloud, revealed that the early retailer does indeed catch the revenue. Cross Channel Marketing Marketing CloudWe have lots more to gift you.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Marketing] Laugh and Learn with Find New Customers | Episode 41 – Old Spice Blend
    And as always, Jeff Ogden of the B2B lead generation company Find New Customers shares the key marketing take-away of the week. Welcome to this week’s episode of our famed weekly show – Laugh and Learn with Find New Customers. This show runs every Friday at 11am ET. along with a special guest you will recognize.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Marketing] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Point being, there''s no avoiding new technology these days, especially from a marketing standpoint. Here are seven up-and-coming marketing apps that you''ll want to get acquainted with sooner rather than later. 1) Jelly. mobile marketing This post originally appeared on Insiders , a section of Inbound Hub. Scorsese. It''s not.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MAY 12, 2009
    [Marketing] Cherry Picking of Leads: B2B Marketing to Sales Handoff
    Steve Kellogg at Astadia raised the question very aptly in his Endless Lead Loop post, and it's a question we all face as we wrestle with the business process of lead scoring and handing leads from marketing to sales. Tags: Lead scoring CRM Integration sales and marketing alignment lead ranking
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Marketing] 6 Cool Company Blogs Everyone Will Enjoy Reading
    My closet is proof that their marketing works. Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to. Inbound Marketing Blogging DailyThe result?
  • READYPULSE  |  FRIDAY, JULY 12, 2013
    [Marketing] Announcing Hashtag Support for Instagram, Twitter, and Facebook
    Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Hashtags have always played a critical role in content discovery and sharing for social media users and extending reach for social media marketers. Social Content Marketing Guide. Hashtags are loved by both – users and brands.
  • MARKETING EDGE  |  TUESDAY, DECEMBER 20, 2011
    [Marketing] Keys to Integrating Content That Motivates Audiences
    Hitting on a single topic in marketing, social media and business communications. Time 21:34 The second part of the three part conversation with Laura Fitton aka @pistachio from Hubspot[link] Digital content is the ingredient for all types of digital marketing, online or off. Quick and to the point. This clip can be on [.]
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Marketing] Business Blogging: 4 Tips PLUS 1 Great Video on Creativity
    But that’s secondary to writing good information that engages readers.  If you’d like to know more, check out my blog post on SEO and Content Marketing. About Blogs Attracting Clients Content Marketing How to.Tips Managing Your Ezine & Blog Tasks Writing Great Blog Content blogging business blogging content marketing with blogs
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 23, 2016
    [Marketing] Confessions of a Content Creator: I Don’t Care About Data
    The post Confessions of a Content Creator: I Don’t Care About Data appeared first on Marketing Insider Group. Content MarketingGut: Hey Brain, want to write something that’ll almost certainly expose us to massive criticism?  Brain: Uhhh, no?  Gut: TOO LATE DOIN’ IT HERE WE GOOOO!!!! There. said it.
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Marketing] How to Avoid a Google Penalty [Infographic]
    SEO Content Marketing DailyThe words "Google algorithm update" are commonly followed by the following emotions: panic, confusion, terror, and frustration. Having seen strategies crumble as a result of Google's frequent changes , it's hard not to worry about your business taking a hit. However, Google isn't out to be the bad guy.
  • HUBSPOT  |  WEDNESDAY, MAY 11, 2016
    [Marketing] The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
    Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. I’d like to say we’ve come a long way, but really? Every piece of their marketing points to their commitment to quality and a deep integrity and care for the environment. Bacon.
  • PR MEETS MARKETING  |  SUNDAY, FEBRUARY 26, 2012
    [Marketing] New Gig and What’s in Store for the Future
    In November 2011, I decided to leave my consulting business to join Active Network as director of marketing for the Business Solutions division.  It’s been a busy three months with a launch at the PCMA Convening Leaders conference and acquisition of StarCite , a leading strategic meetings management company.
  • B2B LEAD BLOG  |  THURSDAY, APRIL 15, 2010
    [Marketing] Location Tagging for B2B Marketers
    among B2B marketers. They're clearly viable tools for B2C marketers, especially in retail and hospitality, but how could a B2B marketer take advantage of these applications? Great video done by Hubspot below. Makes me wonder if there's any good use for Foursquare, Gowalla, etc. Maybe driving booth attendance at events
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 20, 2016
    [Marketing] When Mistakes Happen
    The post When Mistakes Happen appeared first on Marketing Insider Group. Content MarketingWhoops. We’ve all done it. Whether the mistake is a typo, using an incorrect name or a sending a survey with a broken link (yes, we did this two weeks ago), it happens to most of us sooner or later. It is […].
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Marketing] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    Retargeting , or remarketing , is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. It doesn’t always mean they changed their mind about you, so sending some strategic reminders at a more convenient time can be a powerful marketing weapon. Digital Marketing b2b Consumer
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2009
    [Marketing] More marketing for less: Profile customers
    Here's a simple but important tip for getting more for your marketing money: profile your best customers. If you have a grasp on what type of people are most likely to purchase your products or services, you can seek out the location and the marketing plans that give you the best opportunity to reach those people. Website? Advertising?
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] A Few Marketing Best Practices for Alternative Investments
    Although the lion’s share of alternative funds have yet to dip their toes into Lake Transparency, some small funds are cutting a path for the rest of the industry, in terms of smart marketing…if that’s defined by how clearly they explain their value proposition, and by how well they create investor interest.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Marketing] More Eyes on Your Video – How and Where to Share
    Author: Jon Spenceley Ask any marketer what’s on his or her mind this year, and video will likely be at the top of the list. All trends suggest that 2014 will be the year of video marketing. But although demand for video content is certainly growing, marketers still struggle to use video effectively. Modern Marketing
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Marketing] Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers
    The #Nifty50 Top Women of Twitter will be profiled on the Webbiquity blog , and the#Nifty50 Top Men highlighted on the Blue Focus Marketing blog. Winners will be announced in Webbiquity blog and Blue Focus Marketing blog in summer2012. I’m nominating: [contact-form-7]. Social Media Marketing TwitterPlease use #Nifty50. Nominate!
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 16, 2013
    [Marketing] 4 Signs Your Site Needs an Update
    For most companies, the website is the most important marketing material they have. B2B Web Strategy Content Development Lead Generation Online Marketing PPC Search Engine Marketing Uncategorized Web Design Congratulations! You have a new baby website! It’s so cute, beautiful, and clean! You just can’t imagine any different.
  • KAPOST  |  WEDNESDAY, JUNE 8, 2016
    [Marketing] Yes, Virginia, Brand Awareness Really Does Increase Sales
    Once upon a time, a group of executives were listening to a presentation on what their marketing strategy should look like. The marketing director put together an integrated and comprehensive strategy that included content development, email, social media, and paid advertising. The hearts of marketers everywhere were broken.
  • LEADERSHIP  |  TUESDAY, JANUARY 7, 2014
    [Marketing] 3 Steps to Establish Thought Leadership with Your B2B Blog
    But as I’ve said in a previous piece about marketing innovation , you have to ask different questions—to your peers, business associates, your staff and your customers. HAPPY NEW YEAR EVERYONE! It’s great to be back after the break. There is something about an end of the year holiday that makes it unique and extra special. Have questions?
  • SYNECORE  |  FRIDAY, FEBRUARY 12, 2016
    [Marketing] Everything You Need to Know About Call-to-Action Buttons [INFOGRAPHIC]
    Infographic Inbound Marketing Lead Generation Lead ConversionAre you getting a handful of visitors to your site, but having a hard time converting those visitors into leads ? Maybe it’s time to revisit the structure of your call-to-action (CTA) buttons.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 10, 2014
    [Marketing] 25 Holiday Email Subject Lines That Shine
    Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent article by Marketing Profs. Email Marketing Holiday holiday subject lines Why are holiday emails seemingly being sent earlier and earlier each year?
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Marketing] 16 Free Tools That Make Content Creation Way Easier
    In fact, plenty of tools and apps exist that can turn you from a mere mortal marketer into a virtual cyborg of content creation excellence (with your human heart in the middle -- after all, content needs some soul to it!) If you can hyperlink text, you can use Click to Tweet. 3) HubSpot''s HTML Hacks for Marketers. Not yet. Am I nuts?
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Marketing] Seven Habits of Highly Effective B2B Websites
    Focus more of your marketing efforts there. 4.     Include Calls-to-Action. The top B2B marketers have a call-to-action on every landing page. Inbound marketing provider Hubspot has seen conversion rates improve over 30% by having relevant offers targeted to each stage of the buying cycle. Don’t make a mess out of it.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing] 5 Tips to Creating a SoLoMo Perspective
    In my post last month, I focused on the need for a different marketer mindset. SoLoMo Business Customer customer service marketing Marketing and Advertising Social Media Marketing Virginia Featuring Contributions from Global Thinkers. Related Stories How to Scale Your Social Media Writing Team What’s it Matter?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 4, 2012
    [Marketing] Baby Don’t Go – How to Avoid the Dreaded Unsubscribe
    In this day and age of mass marketing and virtual anonymity, our prospects and customers can be and are sometimes total strangers to us. As a smart business person and marketer, how can you keep your customers in love with your business and engaged in your communications? Stats sourced via  Litmus. © 2012, VR Marketing Blog.
  • I-SCOOP  |  SUNDAY, NOVEMBER 6, 2016
    [Marketing] LPWAN forecasts and predictions 2017: market, technologies and services
    The Low Power Wide Ara Network or LPWAN market is evolving and growing fast. While cellular LPWAN solutions such as NB-IoT are the talk of the day, the unlicensed band LPWAN solutions are moving much faster in practice in 2016 as the various players keep rolling out rapidly, just as the cellular LTE-M and NB-IoT […]. Research
  • MARKETING EDGE  |  THURSDAY, MARCH 18, 2010
    [Marketing] New Twins Stadium Attracts A Classic Marketing Tactic
    That’s why my head and brain perked up when I got this email from Karen Aaker, a person I know through networking circles, an independent insurance agent, although I do no business with her. I did find this email newsworthy from a marketing perspective. Look even I can buy into this with a couple of days of sunshine.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JANUARY 23, 2005
    [Marketing] B2B Lead Generation Blog: 10 things marketers will focus on in 2005
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To Market
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 15, 2005
    [Marketing] B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To Market« Google Makes Web Analytics Free but will it help your lead generation?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 24, 2015
    [Marketing] How to Discover Open & Clickthrough Rates for Your Personal Emails [SlideShare]
    Who here loves email marketing data? These numbers help us improve our email marketing campaigns. Fortunately, with email tracking , you can geek out over the same metrics in your personal email that you watch for in your marketing campaigns. Email Marketing Office Life Daily IGSSOkay, friends. What was our open rate?
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Marketing] Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]
    Inbound Marketing Daily IGSSWe all know that sources of website traffic can vary greatly from business to business. And while there's no single right answer when it comes to driving traffic, the head of HubSpot Research, Mimi An, wanted to know: What does the average traffic breakdown look like for HubSpot's 15,000 customers?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Marketing] Big Data: It Doesn’t Mean What You Think It Means
    Marketing analytics does not equal Big Data. Think about what truly makes data “Big,” and it becomes pretty obvious that most marketers talking about big data are really talking about small data. Marketers live and die by their analytics dashboards. They’re all questions that every marketer should be able to answer.
  • TONY ZAMBITO  |  MONDAY, AUGUST 8, 2011
    [Marketing] The Ascent of the Social Buyer
    Image via Wikipedia. While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce.    We are seeing the birth of a new era in B2B commerce that is more social, more connected, and more humanized.
  • BIZNOLOGY  |  THURSDAY, APRIL 3, 2014
    [Marketing] How Many Leads Do You Need to Generate? Use This Simple Calculator.
    One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning.  If you generate too many leads, you’ll be wasting precious marketing dollars. The last number you probably have on hand, from sales and marketing experience. 3,000,000.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 17, 2016
    [Marketing] Gaining an edge over competitors with a knowledge base
    A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. If you are looking for a way to stay ahead of your competition, implementing a knowledge base for your business is necessary. Types of knowledge base software solutions.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 7, 2016
    [Marketing] How to effectively integrate video content onto your website
    According to Syndacast , 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up. Start a vlog.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 14, 2015
    [Marketing] How to Use the Email Editor to Make Your Emails Shine [VIDEO]
    Email Marketing Product Updates Tips in 2 content blocks email marketingTo make the VerticalResponse email editor even easier to use, you now have access to three new content blocks that will have you on the path to an incredible email in minutes. Click on the video below to see all the specific details. All rights reserved.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Marketing] 12 About Us Page Examples That Are Probably Better Than Yours
    But having awesome content on your website is crucial to making inbound marketing work for your business. What's the difference between "average" marketing and lovable marketing ? When you create lovable marketing, you can start a movement of brand evangelists and advocates who will help you grow. easier said than done.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 13, 2013
    [Marketing] The Best Free Tools for a Small Business
    There are tons of fantastic free business tools out there that help a small business manage, market, and socialize their company. If you need a solution for your small business marketing efforts and you’re on a tight budget, there’s probably a free service out there that you should explore. Our CEO Janine Popick, is a huge fan. Google.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Marketing] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    The company behind the research, Marketing Experiments, speculates that consumers are pretty good at identifying irrelevant images. While the example above is clearly fictitious, it’s a pretty good illustration of how to not approach social media marketing. B2B Marketing Social MediaHelen is the founder of writtent.com.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 13, 2012
    [Marketing] How to Build a Content Development Plan for Your Site
    Brad Shorr is Director of Content & Social Media for Straight North, a Chicago Internet marketing firm. They specialize in niche, middle market B2B industries such as video broadcast equipment and gloves for electrical work. Content Marketing Online Marketing Web Design brad shorr content marketing content plan website design
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Marketing] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    Customer data—what would marketers be without it? If we think of marketing as the brain of our business—the place where we decide what we want our brand to look like and how we’ll take it into the marketplace, our customer data are the nerves. Are Your Marketing Leaders Customer-Data Primed? We’d all be sea sponges.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 2, 2012
    [Marketing] 3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together
    by Jesse Noyes | Tweet this Three categories have long dominated the way marketers approach media: there’s the ads you buy, the press coverage you earn, and the content you own. With search, social and plethora of websites dedicated to every obscure topic imaginable, modern marketers need their paid, earned and owned media to converge.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 26, 2009
    [Marketing] Survey Suggests Marketers Are Moving from Paid to Social Media
    In addition to the industry skew, this probably reached a group that’s much more online-oriented than marketers as a whole. Directionally, this seems about right: more marketers focus on new business than on existing customers, and brand-style measurements are less common than business results. Here goes. 1.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 6, 2016
    [Marketing] How, What, and When to Measure 4 Key Areas of Your Instagram Marketing
    As Instagram continues to be fairly new to businesses, many companies are looking to brands that have highly successful Instagram marketing strategies for inspiration and utilizing the latest features that Instagram has to offer to ensure they are getting the most out of this lucrative platform. Enterprise Marketing Content Measurement
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Marketing] 5 Small Tweaks to Help You Generate More Leads
    97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. We took the original title, “The Productivity Handbook for Busy Marketers,” and changed it to “7 Apps That Will Change the Way You Do Marketing.” Lead Generation Content Marketing Daily
  • ANYTHING GOES MARKETING  |  TUESDAY, AUGUST 15, 2006
    [Marketing] Anything goes marketing using You Tube
    Here is what I found (no, that isn't me singing): This fits my blog as the song is "Anything Goes" and well my blog name is Anything Goes Marketing but I also liked the humour in this video and the pure craziness which reflects my blog posts. UPDATED! This was the best and most fun tip of the week by Darren Conian over at Performancing.
  • KEO MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] Google Tests New Labels and Warnings
    Recently some eagle-eyed industry observers have noticed several new features cropping up that will likely be of interest to marketers as well as internet users in general. As of now, there’s not really any action that marketers can or should take, but it’s something that would be interesting to monitor.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Marketing] How to Crush the Competition With Inbound Marketing [#KillingIt]
    This is a guest blog post written David Kirkpatrick, B2B and consumer marketing beat reporter for MarketingSherpa. The first presentation I caught was HubSpot CEO Brian Halligan's "Killing It: How Inbound Marketing Can Help Your Company Crush the Competition." The traditional marketing playbook is broken.". His opener?
  • BRANDPOINT  |  TUESDAY, APRIL 26, 2016
    [Marketing] The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark
    Check out more Facebook marketing and posting tips along with some of our other social media blogs. Social Media b2b marketing facebook marketing tips facebook posting tipsCrafting the perfect Facebook post is like cooking the perfect over-medium fried egg — easy to get it close but difficult to master. The image. million users.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 6, 2013
    [Marketing] A Baker’s Dozen of B2B Social Media Statistics for 2013
    When you look at all the stats below in aggregate, you see that B2B companies are spending more on digital marketing and social media, they are dedicating resources to content marketing, but they are not driving traffic to their websites with social media. 49% of B2B marketers plan to increase their marketing budget in 2013.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, JUNE 29, 2011
    [Marketing] My First Award!
    I’m very pleased to have my white paper chosen as the winner of the 2011 Apex Marketing and PR Publications Award. Content Marketing Other Writing Apex award winnerhave written several Verizon white papers for my client Pivot Communications (who is terrific to work with by the way). You can view the entire award list here.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Marketing] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 13, 2016
    [Marketing] Customer Acquisition: In-House or Outsourced?
    You are out of business if you don’t have a prospect!” – Zig Ziglar A survey from Ascend2 found that 70 percent of B2B marketers said that improving the quality of their leads is the number one objective of any […]. appeared first on Marketing Insider Group. Content Marketing
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Marketing] Surveys Show ‘Social Business’ Concept Gaining Traction
    recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring. It should be noted that the majority of respondents to the Constant Contact survey were customers, which means they are already marketing online.
  • SMASHMOUTH MARKETING  |  FRIDAY, NOVEMBER 14, 2008
    [Marketing] Poker Math and Marketing - Lead Equity
    Most marketers do not spend enough time looking at the investment they make at each phase of the funnel. I happen to enjoy poker tournaments and am a math geek poker player, which is a different breed. Part of winning in poker is understanding the equity of your hand. I'll bypass all the math and explain it in layman's terms.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 24, 2013
    [Marketing] The Awesome and Remarkable Power of Guest Posts
    Ways to End the Disconnect Between Sales and Marketing. Jeff Ogden  is an award-winning marketing expert, President of the sales lead generation company  Find New Customers , and he’s also the Creator and Host of the very popular and syndicated online TV show,  Marketing Made Simple TV. You can read it here. What do you think?
  • SAZBEAN  |  THURSDAY, FEBRUARY 24, 2011
    [Marketing] Social Commerce – What is it, Who’s Doing it, How can You?
    Marketing Social Media Strategy eCommerceAnother one of the buzzwords that gets thrown around quite a bit is “social commerce.&# Like most of these buzzwords, the practice itself isn’t necessarily new. People have been using socializing to sell things since they first started trading. So, what exactly is social commerce?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 3, 2007
    [Marketing] Differences Among Mobile Marketing Systems
    You may have thought from last Friday’s post that I had merely gathered the names of mobile marketing software vendors. Of the seven products that seem to be serious marketing systems (as opposed to simple message blasters), four mention voting and related applications (sweepstakes, contests, etc.) Au contraire. The others may as well.)
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 18, 2016
    [Marketing] 5 AdWords Hacks to Ramp Up Your Display Ads
    You’re stealing away market share from your competitors, one conversion at a time, since your competitors are hoping that their email leads to a conversion for themselves. In-Market Audiences: People whose browsing behavior shows that they’re ready to buy. Digital Marketing b2b ConsumerNow, we’re ready to jump in. Tools.
  • KAPOST  |  TUESDAY, APRIL 12, 2016
    [Marketing] 5 Tips for Creating Customer-Centric Content
    Most marketing teams start out with the best intentions to create engaging content, but content chaos bogs them down. Marketing teams and departments are still working in a “silo” mentality, not collaborating with other teams within the company to clearly map a cohesive customer journey. Matt Heinz, President, Heinz Marketing Inc.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2016
    [Marketing] 9 Ways to Make Your Web Design User-Friendly
    The post 9 Ways to Make Your Web Design User-Friendly appeared first on Marketing Insider Group. Content Marketing webdesignSo often people spend a great deal of time on making their site absolutely gorgeous, embracing the latest techniques and really making the thing pop visually. They treat it more like an art project than a tool.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 20, 2015
    [Marketing] Ready for the Future of Sales? 9 Experts Predict What to Expect [SlideShare]
    The convergence of marketing and sales, combined with the wealth of data that modern technology has made available to prospects, has led to the emergence of new ideas like “ social selling ” and “ smarketing.” Sales and Marketing Daily SyndicationThis post originally appeared on HubSpot's Sales blog. The Future Of Sales from. HubSpot.
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Marketing] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    “Social marketing has changed everything”. Let’s put that into the context of B2B marketing and examine what really has changed, how, and what we as marketers need to do to adapt. As a B2B marketer, the more positive, optimal customer experiences you can offer across many channels, the greater your potential sales and revenues.
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