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  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing] @Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]
    Infographic Marketing Social Business The Social Employee 'What is your brand’s relationship to its employees? In our new book The Social Employee: How Great Companies Make Social Media Work , available now through McGraw-Hill , we explain that a brand cannot communicate externally unless it first learns to communicate internally.
  • NNC SERVICES  |  WEDNESDAY, JULY 31, 2013
    [Marketing] Music and social media: where fans meet artists
    Social media marketing artists blog blogging Facebook fans Instagram music social channels social media Twitter 'In the old days, musicians needed a song and a record label. But nowadays, things are changing and musicians have to embrace social media strategies to meet their fans.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 19, 2011
    [Marketing] Best Web Presence Optimization Guides and Tips of 2010
    Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Why B2B Marketers Should Leverage Flickr by Search Engine Land. Whatever. of the past year.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 1, 2011
    [Marketing] [Chart] Can Google’s +1 Catch Up With The Facebook “Like”
    Luckily, as marketers, we don’t have to choose a winner – there is little downside to adding a +1 widget to your content.  Social Media #probook +1 button b2b marketing Digital Body Language Facebook Facebook Like google Google +1 Google+ Project Like button social media marketing social media probook widgetsReddit.
  • MARKETRI  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing] 7 Quick Tips for Building an Awesome B2B E-Book
    In a recent blog post , we noted that calls-to-action (“CTAs”) are “must haves” in the B2B marketing world. When I first heard of the "e-book" in the B2B marketing world, I was unsure of the difference between an e-book and a white paper. An e-book fits the bill in all these areas. Use bold images.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2011
    [Marketing] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    With sharp marketing, you can lively avoid such sharp drop offs. Digital Marketing b2b marketing cookies EU EU privacy directive EU regulations European Union explicit opt-in Google Analytics online marketing online tracking opt-in privacy UK UK Information Commissioner's Office Vicky BrockChart compiled by Vicky Brock.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 19, 2013
    [Marketing] Study: 32% of SMBs Spend Less Than $100/Month on Marketing
    'A study published today by ChamberofCommerce.com and BrightLocal is, perhaps, the most wide-ranging and specific study on small business marketing, well, ever. It reveals, in great detail, why SMBs market, how they market, and what their plans are for future marketing. The average SMB spends $400/month on marketing.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] How is Social Media Impacting Your Brand
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How is Social Media Impacting Your Brand I’m sure management has been asking the 64 million dollar question: How is social media helping our business?
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 3, 2012
    [Marketing] This is the week that was: A social data explosion
    Marketing wake up call of the week. It’s a wake up call to marketers the world over – that consumers can no longer be herded like cattle, but need to be treated as individuals as the power is shifting. It maps out six steps for marketers to take to incorporate social marketing into their brand building strategies.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 23, 2013
    [Marketing] Top 10 Tradesmen Insights Post of 2012
    Market Overviews. How to Make Social Media Marketing More Effective: 10 Do’s and Don’t Tips. Yeah, I know I’m a little late out of the gate with these, but I think some of these are worth rereading and some of you might have missed them the first time around. Ways to Improve Construction Productivity.
  • PAUL GILLIN  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing] Attack of the Customers: The Pampers Dry Max Crisis
    The practice is called slipstreaming, and it’s common in high-volume consumer packaged goods markets that manufacture products by the millions at facilities around the world. During that time you’ve got a mix of the old and new product on the market.” It’s due to be published this fall. That was the case with Pampers Dry Max.
  • INBLURBS  |  TUESDAY, NOVEMBER 16, 2010
    [Marketing] 6 Search Engine Optimization tips for great Search Engine Ratings
    Remember the word marketing. Always be positive about the word marketing strategy as it is short cut road for you to reach your destination. Marketing Takeaway Tip: Search Engines helps to decrease your marketing budgets by providing you free traffic. Essential Search Engine Marketing techniques. Normal. false.
  • ENGAGE  |  TUESDAY, AUGUST 9, 2011
    [Marketing] 4 Ways to Get More Mileage Out of Old Content
    Image: flying_cloud ] If you liked this, try: What I Learned About Content Marketing While Shoveling Snow 3 Ways Less Content Means More to Your Audience Content Curation: Think Museum, Not Warehouse. I ’m a ’90s baby. grew up during, at least what I believe to be, the peak of Nickelodeon’s programming. Unsure of reviving your old content?
  • NNC SERVICES  |  TUESDAY, DECEMBER 11, 2012
    [Marketing] What Facebook’s EdgeRank Change Means for B2B Marketers
    If you manage your company’s Facebook page, over the past few months you may have noticed a sizable drop-off in both your profile’s reach and engagement.  You may have asked yourself, “Did my posts really become that much less interesting, practically overnight?”  The good news is that, no, your audience did not collectively start to.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, JULY 31, 2010
    [Marketing] Porcupines Part III: Nobody Puts Bunny in a Corner
    Still on about the porcupine and examining how marketers can turn perfectly lovely people (bunnies) into angry, demanding, rude monsters that our customer service people have to shoot.  Marketers, though we would never, ever admit it, approach things more like trappers. That’s not marketing, that’s a drive-by. That’s all.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 28, 2011
    [Marketing] How to Find New Customers – the highly acclaimed white paper
    I printed it and gave it to my entire marketing team.&#. Lead Generation Companies | How to Find New Customers. This classic white paper, originally penned many months ago, has won broad acclaim, like this CEO. “ I think this white paper is excellent. &# The Funnelholic called it a “must read.&# share one more review below.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 30, 2012
    [Marketing] March Fan of the Month – Eric Blumthal of Count 5
    Marketing Fan of the MonthWe’re delighted to name Eric Blumthal Fan of the Month for March 2012. Congratulations, Eric. Eric is the CEO of Count 5. You can learn about Eric and his company at About Count 5. Follow Eric on Linkedin at  [link]. Follow Eric on Twitter at  [link].
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 2, 2012
    [Marketing] March Fan of the Month – Eric Blumthal of Count 5
    Marketing Fan of the MonthWe’re delighted to name Eric Blumthal Fan of the Month for March 2012. Congratulations, Eric. Eric is the CEO of Count 5. You can learn about Eric and his company at About Count 5. Follow Eric on Linkedin at  [link]. Follow Eric on Twitter at  [link].
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 9, 2011
    [Marketing] “If we just do _, everything will be fine”
    Marketing is very hard. You need deep insights on your markets and buyers. As my good friend, Jim Burns, CEO of Avitage said, patience is needed in content marketing. “We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. “We don’t have time to bring in a consultant. They are not.
  • THE ROI GUY  |  TUESDAY, MAY 15, 2012
    [Marketing] Mobility Value Estimator (powered by Alinean)
    The marketing team turned to Alinean to develop the Mobility Value Estimator , an on-line value selling and marketing tool, which in 10 minutes could build a compelling case for a better mobile strategy. Click here to see the Mobility Value Estimator.
  • THE CRAP REPORT  |  TUESDAY, FEBRUARY 2, 2010
    [Marketing] Hiring for Sales and Teleprospecting
    Tags: B2B Marketing Lead Generation Sales Prospecting Tele-prospecting Sales Telemarketing teleprospecting teleprospecting qualities
  • FATHOM  |  TUESDAY, AUGUST 27, 2013
    [Marketing] Knowing Nodes: A Marketer’s Look at Facebook’s New Graph Search
    'Brace yourselves: According to an article from Search Engine Journal , Facebook’s Graph Search will someday change the search marketing and SEO game, even outside the realm of Facebook. … Read the rest The post Knowing Nodes: A Marketer’s Look at Facebook’s New Graph Search appeared first on Fathom.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 28, 2009
    [Marketing] Podcast with Mike Stelnzer of White Paper Source on new marketing ideas
    Mike Stelzner, author of the book Writing White Papers, sat down with the Fearless Competitor for a fascinating discussion on the future of marketing. link].
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 10, 2011
    [Marketing] What text analytics do you need for social listening?
    Social Media Marketing Business Converseon social media Text analyticsImage by Johan Larsson via Flickr. Most of you know that I serve as Chief Strategist for Converseon , who offers social media listening services, among many other consulting and activation services. If so, you have come to the right place.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 17, 2010
    [Marketing] Don't Overlook The Power of Facebook For Driving B-to-B Applications
    This entry was posted on Wednesday, February 17th, 2010 at 9:11 am and is filed under Marketing Trends , Social Marketing. Fanpage is the only option marketers have now – there is no way to be part of, monitor or measure the millions of conversations are going on there. take my survey [link]. Blog at WordPress.com.
  • HUBSPOT  |  WEDNESDAY, JUNE 16, 2010
    [Marketing] Demand Generation vs. Inbound Marketing – Is There a Difference?
    Have you ever wondered what the difference is between demand generation and inbound marketing ? What does each phrase mean for marketing and sales? If you find yourself scratching your head trying to hammer out the differences between demand generation and inbound marketing so you can execute, well, this post is for you. world.
  • THE ROI GUY  |  FRIDAY, AUGUST 23, 2013
    [Marketing] OpenShift Enterprise by Red Hat Benefits Estimator (powered by Alinean)
    Red Hat IT ROI Value Marketing Test IT TCO Pisello Alinean Application Development ROI Calculator 'Here at Alinean, we help some of the best technology solution providers convey the business benefits of their solutions to their customers. How much do you spend standing-up and evolving the production, development and test environments?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Marketing] Beware of Any SEO Firm That Promises Zillions of Free Links to Your Site
    Keep your content current and relevant for a well-defined set of potential customers within equally well-defined market niches. Share and Enjoy: Tags: Content Marketing Online SEO Tips & Mini-Guides black hat SEO getting external links link spam It’s like being friends with all the cool kids in high school. Thank you."
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 20, 2011
    [Marketing] How to Prosper Despite a Bad Economy | Insights from How to Find New Customers
    The classic problem between marketing and sales: Marketing says Sales does not follow up on leads. Sales says Marketing’s leads suck. Marketing gives sales lousy leads and sales declines to follow up. Marketers simply must develop a strong understanding of their target audience buys in order to be effective.
  • TOM PISELLO  |  MONDAY, JANUARY 10, 2011
    [Marketing] Let the Good Times Roll? IT Spending on the Rise, But Executives Remain Economic-Focused
    When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases. Most organizations spend much more on branding and relationship management versus value-based sales and marketing initiatives.
  • NUSPARK  |  FRIDAY, JANUARY 31, 2014
    [Marketing] Guest Blogging; SEO; Matt Cutts. A Point of View
    Related Posts: Guest Blog Outreach Services The Intersection of SEO and Content Marketing. It’s the… Content Marketing: Goals, Issues, Strategies Search Engine Optimization Thought Leadership and Ghost Services. Content Search Marketing 'Latest Developments in SEO: Uproar over Guest Blogging. What You Should Do.  .
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 13, 2011
    [Marketing] Blogger outreach is scary
    Internet Marketing Organic Search Public Relations Abraham Harrison Blog Outreach public relations social mediaImage via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. Simply put, blogger outreach is scary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 5, 2011
    [Marketing] Overwhelmed by Blogging? Three Tips to Make it Work!
    Blogging best practices Marketing Solutions Video blogs erica allison tips for new bloggersA superb Community Week Guest Video Post from Erica Allison! If you’re just starting out with blogging and feeling overwhelmed, this video is a MUST! Her blog is a source of referrals and leads for new business. great post! 
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 7, 2009
    [Marketing] Tools for Business Teams Doing Twitter
    Marketing wants a piece… so does the PR team… and Marcom, AR/IR… and don’t forget all those content experts.  If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Hoping others will weigh-in with solutions I’ve not yet undiscovered.
  • THE TOP LINE  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] Drip campaigns keep your company top of mind: 5 steps for success + an example
    Is a new competitor entering the market?  Tell them why you thought of them and how the market disruption will affect their business.  Related posts: Shorten the sales cycle: one marketing message at a time. How do you stay top of mind when everyone is head’s down trying to get their own jobs done?  Make it personal.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Marketing] Accolades for How to Find New Customers
    We felt companies needed fresh ideas for their marketing strategies.They needed new lead generating ideas and approaches to lead generation. We reached out to several companies to sponsor, and the fast-growing marketing automation software company, Marketo, stepped up (even paying in advance). Chief Marketing Officer, the Hay Group.
  • MARKETRI  |  FRIDAY, FEBRUARY 24, 2012
    [Marketing] Our Top 5 Best Practices for Hosting an Effective Webinar
    Hosting a webinar is one inbound marketing tool that can help you draw in qualified leads. I’ve recently read “ The New Rules of Marketing & PR ,” by David Meerman Scott. Inbound Marketing Webinar Best Practices Marketing StrategySo how do you get started creating a webinar?
  • WRITTENT  |  FRIDAY, OCTOBER 25, 2013
    [Marketing] Is Your Blog Dressed Up for Halloween?
    appeared first on Writtent.com: Internet Marketing Blog. Blogging Content Creation Content Marketing 'It’s that time of year again when pumpkins, skeletons, ghosts, and cobwebs decorate businesses and homes alike. Many websites also take this time to get into the holidays. What can you do to make your blog Halloween? Inflatables?
  • HUBSPOT  |  FRIDAY, APRIL 22, 2011
    [Marketing] 4 Reasons Charlie Sheen Matters in the World of Inbound Marketing
    His personal views and beliefs aside, he has proven to be an amazing inbound marketer. was able to catch up with David Meerman Scott about why Sheen matters in the world of marketing: 1. He Sees Marketing As a Performance. Free Webinar: Inbound Marketing Lessons from Charlie Sheen. He beams like an inbound marketing star.
  • B2B MARKETING BLOG  |  THURSDAY, AUGUST 20, 2009
    [Marketing] Lesson from a rising marathon star
    But we B2B marketers and communications professionals need to go out on a limb a lot more often. m just saying that not all decisions require the same in-depth analysis, especially marketing communications decisions. Tags: Creative Marketing Uncategorized Kara Goucher is achieving success the old fashioned way.
  • SAZBEAN  |  WEDNESDAY, JANUARY 12, 2011
    [Marketing] Why Understanding Your Customers is Vital to Your Social Media Strategy
    Because understanding your customers is vital to the success of any marketing strategy, online or off. Any type of marketing is more effective if you’re reaching the right people with the right message in the right places. The same is true in marketing and in social media. But they may not. Your customers’ needs.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 9, 2012
    [Marketing] Announcing the All-New Fearless Competitor
    Marketing buyer personas lead-generation management-best-practices marketing-campaignsWe wish to announce our new and radically redesigned blog. Fearless Competitor is  entering 2012 poised and ready for battle!  Find New Customers  deserves a world-class blog. Find New Customers  has greatly enhanced the company blog for the new year.
  • WEBBIQUITY  |  TUESDAY, MAY 28, 2013
    [Marketing] Where Google Moved Your Digital Cheese
    update , Google has been busy moving the cheese for many marketers, webmasters and SEO professionals. Content marketing. The point isn’t that producing helpful content isn’t a fantastic idea, only that content marketing is not enough. But Hem is dead set in his victimized mindset and dismisses the proposal.”
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 24, 2010
    [Marketing] Hispanic Contractors: What Are You Doing to Reach Them Online?
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Hispanic Contractors: What Are You Doing to Reach Them Online? According to a study by eMarketer 70% of Hispanic population will be online by 2014. take my survey [link].
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 10, 2013
    [Marketing] Ensure Your Business Looks Good Online
    For more credibility, testimonials can be placed online so customers can help with the business’s marketing. Time mentions a 2010 study by Microsoft and Cross-Tab, a market-research agency, which found 78 percent of surveyed U.S. Guest post by Carrie Bauer. This is where ORM, or online reputation management , comes in.
  • NNC SERVICES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Marketing] 7 Lead Generation Tips to Drive More Sales
    BtoB Magazine surveyed US B2B marketers and found that in 2013, generating more leads remained their top challenge, cited by 60% of respondents. B2B Marketing B2B Lead Generation prospects 'B2B companies are constantly looking for new prospects that can benefit from their services. That was followed by […].
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 5, 2013
    [Marketing] The CEO – CMO Conundrum: How to make the leap from CMO to CEO
    Sticking point 1: No direct experience in functions outside marketing. Solution : The CMO needs to gain exposure working in collaboration with other teams on specific initiatives and projects outside the marketing function. The CMO has to be able to deliver a marketing plan that is as commercially aware as it is creatively sound.
  • BLOG MY CALLS  |  MONDAY, MAY 7, 2012
    [Marketing] Marketing Lead Quality and Football
    Let’s talk about college football. Every college football coach has specific tactics and strategies they use in practice and during games. These may be mundane defensive line shifts, specific blitz packages or precise plays that need to be executed in a certain way to be successful. These tactics improve any team’s chances of winning.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 2, 2011
    [Marketing] Do You Know What’s In TOMS’ Box?
    Whether it’s through Facebook , video , guerilla marketing or blogging , TOMS finds a way to turn its business into a two-way conversation with consumers. Social Media #TOMS blogging Facebook one-to-one business model social media marketing TOMS Shoes Twitter video video marketingClick here to view the embedded video. Facebook.
  • THE POINT  |  WEDNESDAY, MARCH 13, 2013
    [Marketing] 3 Keys to an Effective Autoresponder Program
    B2B Marketing inside sales Lead Management Lead Nurturing Sales 2.0 Studies show that responding to new sales leads promptly, literally within minutes, can have a dramatic impact on the rate at which those leads are qualified, and the speed at which they convert to opportunities and, ultimately, deals. Don’t try to do too much.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Marketing] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    A Content Marketing Lesson from First Class Plumbing. That makes for truly engaging content marketing. But what sets them apart from their competition is their lighthearted approach to social media marketing. Content Marketing News Online Social Media Success Stories Facebook First Class PlumbingGot a problem?
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Marketing] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    A Content Marketing Lesson from First Class Plumbing. That makes for truly engaging content marketing. But what sets them apart from their competition is their lighthearted approach to social media marketing. Content Marketing News Online Social Media Success Stories Facebook First Class PlumbingGot a problem?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 31, 2011
    [Marketing] Unique Content: The Key to Online Relationship Building, Social Media and SEO
    Today’s blog post is from a guest and is about the importance of content, a topic that I have touched upon recently in posts such as the importance of everyone’s content on Twitter , and its value not only as part of your social media marketing, but also how it positively affects your relationship building as well as SEO efforts.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2012
    [Marketing] Your 2012 New Year’s Revenue Resolution
    As outlined in Marketo’s white paper, Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs , one of the keys to personal advancement is proving your worth and ability to save the organization money. B2B Marketing Modern B2B Marketing b2b marketing new year's resolution revenue performance management
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 13, 2012
    [Marketing] Optimizing your page for Search Engines – Part 3: Best Practices – Meta Descriptions and Keywords
    Search Engine MarketingIn the past two posts in this series, we talked about how optimizing your site allows for creating authority around targeted keyphrases, which will allow your site to rank higher in the SERP (search engine results pages).
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 18, 2013
    [Marketing] 13 Reasons to Attend Insider Summit 2013 #IS13
    The Insider Summit is InsideView’s annual conference for all marketing, sales, and customer success professionals to discover and share industry trends, secrets, and best practices with hundreds of peers and thought leaders. Mark your calendar for May 21-22, 2013. The event of the year is coming up in just 4 short months.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JULY 1, 2011
    [Marketing] Helpful Hints for the Clydesdales of B2B Content
    Content Marketing Institute – Why Your White Paper is Failing  . Content Marketing Institute – Write Like a Content Marketing Jedi Post  . Content Marketing B2B marketing bizmarketer C-Suite content marketing Elizabeth Williams F-Word Hand-Wringers linkedin PowerPoint Web Lord Web Lords white paper white papers
  • INBLURBS  |  THURSDAY, OCTOBER 13, 2011
    [Marketing] Why Social Media only will NOT bring you any profit
    Do you want to decrease marketing budget and increase results in the long term? As you do social media marketing you will pull a lot of visitors to your website. With this kind of attitude you can outperform any competitor, no matter of his financial and market power! Are you looking to increase your sales?
  • LEAD VIEWS  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] What’s in the Title
    As a marketer I find it really interesting to note different titles which are used in sales and marketing landscape. In this post, let’s take a look at the various Marketing and Sales titles in the industry and how they have evolved. In Marketing. Job titles are an important part of our work lives. In Sales.
  • FATHOM  |  WEDNESDAY, JANUARY 1, 2014
    [Marketing] Quality Assisted Living Leads for Under $100 Each? You Bet!
    '2014 has just begun, and now is a great time to re-evaluate your senior housing company’s digital marketing program. As these lead aggregators absorb more of your marketing budget, do you really have the flexibility to try new, innovative pay-per-click methods? How did we do it? The result? How are these campaigns doing?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Marketing] 5 Ways to Champion a Successful Marketing Transformation
    The same can be said for inbound marketing. The desire and necessity to join the new way of marketing is there, but the existing processes, tools, and investments can create a daunting barrier to change. With this in mind, below are 5 tips for setting change management goals, to help you transform your organization's marketing: 1.
  • B2B LEAD BLOG   |  FRIDAY, JUNE 24, 2011
    [Marketing] Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI
    Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group , explains how the strategic integration of SEO and social marketing is helping B2B marketers remarkably accelerate lead capture and conversion. What to do – and what not to do – when developing a social marketing strategy.
  • NUSPARK  |  SATURDAY, SEPTEMBER 29, 2012
    [Marketing] Coming soon-Facebook Gifts
    Marketing Strategy Google  Soon you can buy gifts right on Facebook. Embedded Link. Facebook Gifts. Buy gifts for your friends to celebrate birthdays, new jobs and other big moments. Google+: View post on Google+. Post imported by Google+Blog. Created By Daniel Treadwell.
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    E/C Blogs A/E/C Marketing Blogging Best Practices BloggingIf you’re wondering whether your architecture, engineering, or contracting firm can benefit from a blog, the answer is yes! Educational content is possibly more valuable in professional services industries than any other arena. Burgin Construction Inc. Englewood Construction Inc.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 4, 2011
    [Marketing] 15 Top New Social Media Blogs to Follow in 2011
    Scott Monty : The Social Media Marketing Blog – Yes, I was also surprised that this now household name in the realm of social media marketing, Scott Monty, was not higher up in the rankings.  Ochman : What’s Next Blog – This blog covers a wide range of social media topics with a definite Internet Marketing angle. 
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Marketing] 3 Reasons to Attend Inbound Marketing Summit 2011 in Boston
    This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies. Bonus: Multiple Marketing Events are Taking Place this Week. 12-16.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 18, 2013
    [Marketing] Using Blogging to Increase your Social Media Traffic
    Social Media Traffic Generation AddToAny Blog Facebook LinkedIn Social Media Marketing Social network Twitter WordPress 'One of the best ways to increase the number of visitors to your website, is to make sure you offer them something in return, something that they will value and find useful. Featuring Contributions from Global Thinkers.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 19, 2011
    [Marketing] Facebook Tips for Midsize Businesses
    advertising Facebook marketing Social Media social networks Tips Animal Print Shop Clif Bar Dentoola Hunter PR Moosejaw Mountaineering North Social SanukWith Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketing] Are You Using B-to-B Social Forums?
    Marketing Tips Social Marketing b to b social forums hightable kane russell linkedin quora Social media examiner use b to b social forumsSocial forums are an ideal way for B-to-B companies to demonstrate their expertise and knowledge. Forums are intended for people to exchange ideas and gather info. Acknowledge alternative solutions.
  • SALES CHALLENGER  |  MONDAY, SEPTEMBER 2, 2013
    [Marketing] Get Your Reps to Take Risks
    The organization decided to shift to “market teams”, away from regional sales teams. Market Teams. Sales Manager does not have direct authority—but is a resource to the market team, as an innovator. Deal authority rests at the Market Team level. Pipeline managed by Market TeamResult: pipeline shape = “The Nail”.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 8, 2011
    [Marketing] PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision
    So, you may ask, what decision did the b2b technology marketing and PR agency I work with make? Social Media Marketing Social PR Cision GlobeNewswire online news release distribution PR monitoring and management software PRWeb Radian6 social media influencers social media monitoring tools VocusOnline news release distribution.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] What's missing from your social media playbook?
    Social Media Marketing Business-to-business Business-to-consumer Media Social media Social media marketing social media strategyImage via Wikipedia. Some people think that B2B and B2C social media are very different. think they are similar, however. It depends more on what kind of offering you have than you sell it to.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 23, 2009
    [Marketing] The Goals of Lead Nurturing
    One of the most common ways to use a marketing automation system is for lead nurturing. Also called “drip marketing”, “nurture marketing” or various other names, this is the art and science of keeping prospects “warm” until such time as they are ready to buy. Many recipients will emotionally unsubscribe instead.
  • WONDERING OUT LOUD  |  FRIDAY, JANUARY 8, 2010
    [Marketing] A social media question worth pondering
    The products he markets are ones you come across everyday at your local supermarket. In fact, they are but one piece of a much larger marketing communications puzzle that one must build. Tags: Communications Marketing Public Relations Social Media B2B B2C Facebook His work is primarily in the world of consumer packaged goods.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2011
    [Marketing] Picking A Provider? Meet BERQ.
    Or perhaps you’re in the market for lead management solutions. For a marketing agency, you could look at the turn round time to complete a task and how big of a bite it will take out of your budget. In marketing services, results could mean the number of leads generated from an event or the number of people an ad reaches. Brand.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 2, 2011
    [Marketing] 5 Tips to Make Sales and Marketing Live Happily Ever After
    He is a reporter for MarketingSherpa , covering the B2B and consumer marketing beats. Marketing and sales alignment is a topic I've covered often in MarketingSherpa case studies and SherpaBlog posts. Bridging the Gap Between Sales & Marketing." How important is Marketing/Sales alignment at HubSpot? Why "SMarketing"?
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 15, 2010
    [Marketing] Manufacturers: 6 Tips On How to Hire Independent Reps
    Bill Via, who is President of CSV Marketing , has been a long-time friend and represents some key lines in the Industrial/Construction markets. This entry was posted on Tuesday, June 15th, 2010 at 9:00 am and is filed under Marketing Tips , Traditional Marketing. ve asked him to give his insight on how to hire a rep.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] The rejection – and why I really don’t care
    While I wish … Continue reading → Business relationships Get Back to Work Faster Leadership Lessons Marketing marketing campaigns marketing funnelWhen I get a rejection email, I no longer care.
  • LEADERSHIP  |  TUESDAY, JUNE 10, 2014
    [Marketing] 5 Tips to Refresh Your B2B Lead Generation
    Here’s how you can shake, stir and blend your B2B lead generation and marketing activities to deliver a truly refreshing customer experience. Your B2B content marketing calendar can take a useful tip from this. '9 pm and the last rays of the sun still continue to spread their glow in the sky. The magic of this season. That’s overkill!
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 4, 2009
    [Marketing] 10 Best Practices for Using Links in Emails
    Here is what you should keep in mind for your links when building emails for email marketing or for lead nurturing: Links should be easy to identify and clearly labeled. In addition, Marketo customers or those using a sophisticated marketing automation tool should be sure to include links in their emails.  Example: Marketo.
  • SALES LEAD INSIGHTS  |  THURSDAY, AUGUST 27, 2009
    [Marketing] The B2B Lead Generation Benchmark Study Report: Useful data and advice
    Are you wondering what results your B2B lead generation peers are getting from telemarketing, email, their websites, online marketing, social media and other tactics? Tags: B2B Lead Generation B2B marketing tools B2B sales leads Sales lead generation Get the 2009 B2B Lead Generation Benchmark Study Report. Yes, I’m one of them!).
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketing] 10 Helpful Dreamforce Blog Posts #DF12
    Top Social Media for Marketing Sessions at Dreamforce 2012 [Link] -  Radian 6. Dreamforce Amp Guide blog Countdown Event For Everyone Experience Link Expos Great Resources Handbook Link insideview marketing Media Marketing Moscone Center Nbsp Nbsp Nbsp Nbsp Nbsp Nbsp Networking Rules Of The Road Sessions Social Marketing
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketing] 10 Helpful Dreamforce Blog Posts #DF12
    Top Social Media for Marketing Sessions at Dreamforce 2012 [Link] -  Radian 6. Dreamforce Amp Guide blog Countdown Event For Everyone Experience Link Expos Great Resources Handbook Link insideview marketing Media Marketing Moscone Center Nbsp Nbsp Nbsp Nbsp Nbsp Nbsp Networking Rules Of The Road Sessions Social Marketing
  • THE NEW STRATEGIST  |  WEDNESDAY, DECEMBER 14, 2011
    [Marketing] Retrospect - My 5 Favourite Personal Blog Posts from 2011
    2011 has been a fascinating year for Marketers, and for me especially. 2011 was a tremendous year in marketing, and I foresee 2012 being even better! social media retrospect 2011 twitter facebook linkedin marketing business blogging blog brandingLooking at the usage stats, this is hardly surprising. It’s changed our culture.
  • ANNUITAS  |  TUESDAY, APRIL 22, 2014
    [Marketing] IP Warming Part Two: The Critical Steps
    Just remember- the goal of this post is to help you understand more about Email Deliverability and its impact on your Demand Generation Strategy from a marketing perspective. The steps outlined below are not executed by most email marketers, they are performed by an Email Deliverability professional or qualified marketing automation expert. 
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 12, 2013
    [Marketing] Are You Ready to Talk to theTrade Media?
    Marketing Tips Traditional Marketing editorial opportunities interviews with trade press rosemarie ascherl sonnhalter tips for talking to the mediaNow that the trade show season is upon us, I thought I’d dust off a post from Rosemarie Ascherl on tips on handling the media. Interaction with the media benefits both parties.
  • B2B MARKETING ONLINE  |  THURSDAY, APRIL 8, 2010
    [Marketing] Does the Edited Electoral Roll have a future?
    Guest blog by Neil Matthews, UK privacy officer at interactive marketing services Acxiom. As such, it helps create more targeted marketing that is likely to lead to less direct mail being sent to an address, and therefore less waste, rather than more. Tags: Direct mail data direct mail direct mail marketing What are the options?
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [Marketing] B2B Data is now Cool, well kind of…
    Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. Tags: Database Marketing Digital Analytics Lead Generation Strategy
  • THE ROI GUY  |  MONDAY, NOVEMBER 14, 2011
    [Marketing] Recovery Makes Selling IT Much Easier into 2012? Fahgettaboudit!
    How can you align your IT sales and marketing strategy with these downward revisions to achieve sales and marketing success in 2012? Value Marketing IT Economics IT Budgets Pisello Sandhill.com Alinean Value SellingBut that was then, and this is now. Click here to read this SandHill.com feature article: [link].
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Marketing] 3 Tips for Understanding How People Search for You Online [Marketing Cast]
    This should be your mindset when you are creating new offers, launching marketing campaigns, and generating buzz around your brand. In this episode of the Weekly Marketing Cast , we discuss how you can prepare for the way people are looking for you online. What’s tougher than finding the right words to communicate something?
  • SAZBEAN  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] Indicators of Increasing Brand Loyalty in Social Media
    Analytics News & Notes Social Media Social Networks brand brand loyalty communication increase indicators loyalty Marketing measuring online social networking people social information processing tweetYesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working?
  • B2B MARKETING ONLINE  |  TUESDAY, JUNE 8, 2010
    [Marketing] BP is beyond the pail, says Greenpeace
    As a marketer, you will undoubtedly have had criticisms of high-profile brands and their marketing from time to time, and you’ve probably thought that you could do a better job. Meanwhile Greenpeace is keen to point out that this is just phase one of the campaign – the winning design will be used in a UK-wide marketing plan.
  • UNDER THE ARCH  |  MONDAY, JUNE 24, 2013
    [Marketing] How to Promote Your Food Business
    'Promote your food business with offline, “old school” marketing tactics While social media is a terrific way to drive awareness for your business and traffic to your online storefront, it’s not the only way to get attention for your business.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 4, 2011
    [Marketing] You’d Make a Great Company Evangelist!
    Aprimo is a great client of Find New Customers and for some time one of their top marketing executives has been saying this is my core competency. Anyone from CMO to VP of Marketing to Director of Marketing at a large company, even product marketing sometimes depending on the size of the company and structure of the marketing org.
  • CONTENT MARKETING TODAY  |  THURSDAY, MAY 19, 2011
    [Marketing] To Sell Effectively, You’ve Got to Get in Bed with Your Customers—But Not in the Way You May Be Thinking!
    Your Sales Team Must Be Content Marketers, Too! learned so much from Mike that some of the lessons he taught me still inform my approach to sales and marketing. In fact, in many ways he was a pioneer content marketer within the sales arena before anyone had imagined such a concept. Why is that important?
  • HUBSPOT  |  MONDAY, DECEMBER 27, 2010
    [Marketing] Win Marketing Prizes in @HubSpot's Countdown to 2011
    What better way to start of 2011 than with some new tools or ideas to help you execute on inbound marketing? Here at HubSpot, we decided to bring a little levity and cheer to our community and customers by giving them a chance to win some great inbound marketing prizes as we count down to 2011! Better yet. WHY NOT WIN SOME?
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Business Is Personal …And If It’s Not, There Is No Business!
    Marketers are seeing now how crafting a satisfying customer experience has everything to do with knowing and understanding personal choices, behaviour and mindset. Given the long-standing challenge for B2B marketers, i.e., how to reduce cost per lead, this phenomenon is possibly the most worthy outcome of personalized marketing.     .
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing] Social Media Apps for Business: The Outlook for 2014
    I think that businesses are always looking for the latest and greatest social media apps for business in this ever-changing market, and it is a question I often get asked when I speak. Social Media Apps customer relationship management hubspot Salesforce.com social Social App Map social crm Social Media Marketing Software Advice
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Marketing] How Do You Leverage Paid Media? [Marketing Cast]
    In marketing circles, the discussion around earned media vs paid media is often heated. In some cases, paid media in combination with your inbound marketing efforts can make a lot of sense. In this episode of the Weekly Marketing Cast, we are taking a closer look at this discussion: What Is Earned Media? What Is Paid Media?
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Marketing] Is Your Brand Building Social Employees? via #pivotcon (@SocialEmployee – McGraw-Hill) #socbiz
    Branding Marketing Social Business Social Media Marketing Strategy The Social Employee 'A recent IBM global C-Suite study has provided the latest volley of evidence demonstrating that the age of the social business is well underway, and that it’s time for brands to get on the bandwagon. Who is talking to the customers?
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