B2B MARKETING INSIDER | THURSDAY, MARCH 17, 2011
[Marketing] Nine Variables To Consider When Creating Remarkable Content
If you spend time in the marketing blogosphere, then you know one thing for sure: The content marketing revolution is upon us. Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is driven by content marketing; lead generation is driven by content marketing; you name it.
MODERN B2B MARKETING | TUESDAY, APRIL 15, 2014
[Marketing] If You’ve Got It, Use It (Data, That Is)
In fact, as I was writing that last sentence , I received an email that began: “Big data is a top concern of marketers around the world – it has the potential to change nearly everything about the way they do business.” Modern Marketing Author: DJ Waldow “Big data” is hot. It’s huge (no pun intended). Nothing earth-shattering. Nice! 2.
LOOPFUSE | MONDAY, MARCH 4, 2013
[Marketing] What's Your Lead Velocity Rate (LVR)?
Here’s a great quote that drives the point home: “But there’s a better metric, your Key Metric, you should track and score yourself to, and hold your VP Marketing and marketing team to – Qualified Lead Velocity Rate (LVR), your growth in qualified leads, measure month-over-month, every month.
SAZBEAN | TUESDAY, SEPTEMBER 28, 2010
[Marketing] Driving Sales Away with A Splash Page
Tags: B2B B2C Business Content Design Marketing SEO Strategy Usability
HUBSPOT | MONDAY, MAY 11, 2015
[Marketing] 7 Speakers You Won't Want to Miss at #INBOUND15
This coming September, marketers of all types, backgrounds, and levels will descend upon Boston for HubSpot's annual INBOUND conference with the hopes of returning home with some new marketing expertise that'll help them grow their businesses and become better at their jobs. The Essential Power of Market Research".
THE ROI GUY | TUESDAY, JULY 8, 2014
[Marketing] Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast
For IT solution providers who may be using these forecasts and were expecting a turnaround in 2014 spending levels, another slower than expected year has significant implications for your organizations'' sales and marketing strategy. Engage Frugal Prospects with Provocative Value-Focused Marketing 2. trillion in 2014, a 3.2%
SALES CHALLENGER | TUESDAY, MARCH 25, 2014
[Marketing] 4 iPad Apps Reps Must Have
Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Force Management Solutions Selling iPads have created quite a buzz in the sales world, with 75% of CEB Sales members surveyed (who deploy tablets) using iPads to increase sales force productivity. CEB Sales Members, check out the entire list of top iPad app recommendations.
EMAGINE B2B BLOG | TUESDAY, MAY 26, 2015
[Marketing] What B2B’s Need to Know About The Adwords Live Stream
May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. This bidding option was released a few years ago, but many B2B marketers do not use it. B2B Web Strategy PPC Search Engine MarketingBetter CPA Bidding. Auto-sizing Image Ads.
HUBSPOT | THURSDAY, MARCH 27, 2014
[Marketing] Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
Darwin''s theory has me thinking about the indisputable shifts the marketing industry is experiencing today. Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. So I wonder, if marketing has seen so much transformation, what about the people leading the charge? Inbound Marketin
PWB MARKETING BLOG | FRIDAY, AUGUST 12, 2011
[Marketing] 3 Crucial Questions to Ask Before You Advertise with Google
Search engine marketing is the biggest category of Internet marketing spending for good reason: it’s effective, it’s measurable, and it has low out-of-pocket costs. While search engine marketing is effective in driving online traffic, it’s not necessarily the right channel for every objective. Are you a savvy search marketer?
PAUL GILLIN | WEDNESDAY, FEBRUARY 20, 2013
[Marketing] Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals
The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. This is the sixth year The Center for Marketing Research at UMass Dartmouth has conducted the study. 500′s use of social media , and once again small companies outpace large ones. Ninety-two percent of the Inc.
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 4, 2010
[Marketing] 6 Ideas to Get Your B2B Social Media Plans Started
Your B2B company’s online marketing strategy needs to incorporate social media. And although no two bloggers, companies or marketing and PR professionals agree on everything, the following six ideas have emerged as the basics to getting started: 1. What PR or marketing strategist wouldn’t want to do that? 2.
INBLURBS | THURSDAY, NOVEMBER 11, 2010
[Marketing] How to get search engine ratings with one way link building services
You can become successful in this field when you make use of each and every SEO , Inbound marketing strategies in building your website. Marketing Take away Tip: Link Building is one way to increase your visibility for search engines. Do you know the marketing effectiveness of your website? Link building is inevitable.
SALES CHALLENGER | TUESDAY, APRIL 16, 2013
[Marketing] Why You Should Question Your Sales Culture
Most importantly, our research clearly showed that in the absence of the right sales climate, organizations looking to drive transformational change will not only waste valuable resources on initiatives that yield low ROI, but risk being relegated to price wars and become outcompeted by market players who can effectively sell to informed customers.
HUBSPOT | THURSDAY, FEBRUARY 26, 2015
[Marketing] The Growth Show: A VC's Advice on Content, Cash & Churn
Content marketing is a little bit like a bank account where you get the benefits of compounding returns. Recently, Tunguz joined HubSpot CMO Mike Volpe on The Growth Show to chat about why he takes the time to blog everyday, the compounding returns of content marketing, and two things that can help almost any business grow faster.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 20, 2009
[Marketing] How social media can hurt business relationships
. The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. Tags: Marketing Solutions best practices business strategy corporate communications customer satisfaction Internet marketing marketing strategy social media Pick up a phone. Wrong.
VERTICAL RESPONSE | WEDNESDAY, JANUARY 29, 2014
[Marketing] How to Keep Email Newsletter Clicks & Readers on the Rise – It Really Works!
Do you remember Ron Popeil, the inventor/marketing personality and founder of Ronco Inc? “Our marketing strategy will continue to hone in on our target audience — leading millennial women,” Weisberg said. Want more marketing tips and tactics? Sign up for the free VR Buzz. © 2014, VR Marketing Blog.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, DECEMBER 21, 2011
[Marketing] When the Price Isn’t Right
Let’s look at a case on truck driver engagement and retention to see how Marketing at Volvo was able to deal with this issue. Cornerstones B2B Marketing Marketing Communications Messaging Sales SupportAnd as the title says, the focal point is price, price, price. Teach them something else that’s right.
E-STORM | THURSDAY, OCTOBER 20, 2011
[Marketing] Advanced Negative Keyword Strategies
Of all the keyword match types at a search marketer’s disposal, negative keyword matching is often an afterthought in paid search campaigns. Paid Search search engine marketing SEM StrategyThe truth is, unless your [.].
FATHOM | THURSDAY, NOVEMBER 29, 2012
[Marketing] Who Follows Healthcare Providers on Social Media
Healthcare Industry Social Media boomers Facebook healthcare marketing Russell Herder seniors TwitterSurprise! The biggest followers of clinics and hospitals on social media are young adults, specifically those from ages 18–24. According According to a recent Russell Herder survey of 1,000 U.S.
TRADESMEN INSIGHTS | THURSDAY, JUNE 2, 2011
[Marketing] Blogs That Reach the Professional Tradesmen
Remember that just because you’re using social media, the basic rules of marketing still apply. Marketing Tools Social Marketing blogs that reach the professional tradesmen cision how to reach the professional tradesmen staying afloat in the sea of social mediaRemember you don’t control the message. link]. link].
HUBSPOT | THURSDAY, JUNE 18, 2015
[Marketing] How to Easily Create a SlideShare Presentation [Free PowerPoint Templates]
It's daunting enough to creating a 10-slide deck to report your monthly marketing metrics -- never mind putting together a PowerPoint that could be seen by the more than 60 million unique visitors on SlideShare each month. Try to get another coworker -- marketer or not -- to give it a once over. Design Content Marketing Daily
INBLURBS | SUNDAY, JULY 17, 2011
[Marketing] 5 Important Things For Your Business Website
Inbound Marketing Expert. Inbound Marketing expert will help your business to get found in the internet. There are few company or persons that provide inbound marketing services. About the author : Latief is an Inbound Marketing Certified Professional. If you decide to build your website to promote your business online.
TRADESMEN INSIGHTS | TUESDAY, MARCH 5, 2013
[Marketing] Is Your Website Mobile Ready for the Professional Tradesmen?
DMA: Mobile marketing best practice guidelines. MMA: Annual mobile marketing guide. Marketing Tips Traditional Marketing best practices for mobile websites is your website mobile ready michael gass professional tradesmen sig ueland stay connected to professional tradesmenIs it mobile friendly? Good info. MobiReady.
MARKETING ACTION | WEDNESDAY, DECEMBER 3, 2014
[Marketing] Making the Connection: 7 Tips to Grow Your LinkedIn Network
For example, if I see a CMO post an article about email marketing, I immediately like the post and then engage with it, tagging their name. The resources in this toolkit will give you a clear methodology for building a social marketing program, distributing social content, and generating social media leads. Social Media Marketing
WEBBIQUITY | WEDNESDAY, OCTOBER 10, 2012
[Marketing] The Ultimate List of The Best WordPress eCommerce Plugins
Market Theme. What the reviewers had to say: “Market Theme ($55) is a very user-friendly shopping cart solution for WordPress. What’s better than getting an expert’s opinion on the best ecommerce plugins for WordPress? How about getting the opinions of 10 experts! Popular, (Mostly) Free WordPress eCommerce Plugins.
AVITAGE | THURSDAY, AUGUST 8, 2013
[Marketing] What are your customer’s stories?
In an interview with Krista Tippet on the On Being podcast Seth Godin provides typically insightful answers to the question, “what is marketing?” ” Modern sales and marketing are indeed in transformation. Marketing and Sales Strategy content strategy customer stories We dismiss this at our peril.
DIGITAL BODY LANGUAGE | WEDNESDAY, MARCH 25, 2009
[Marketing] Lead Scoring - Thinking of Outputs First
Tags: lead nurturing explicit scoring Lead scoring sales and marketing alignment implicit scoring
SMALL MANUFACTURER BLOG | FRIDAY, JULY 15, 2011
[Marketing] New! Low-Cost Seminars on Using the Web to Grow Your Business
Tweet Developed specifically for small and mid-sized business owners and marketers in the MA – NH Merrimack Valley! Jim will give tips on how to avoid expensive design mistakes as well as share his expertise on some of the “red flags business owners and marketers should be aware of when choosing Web design and hosting companies.
B2B MARKETING TRACTION | FRIDAY, JULY 20, 2012
[Marketing] B2B Website Technology: Why I Say, Proprietary-Smietary
came out of the software industry to found my marketing consulting business, New Incite, fifteen years ago. I get proprietary software. sold and marketed proprietary software for fourteen years. Marketers, web developers, what’s your opinion on proprietary versus open source websites? And often expensive. Just disappears?
VERTICAL RESPONSE | THURSDAY, APRIL 11, 2013
[Marketing] Should Brands Only Speak When Spoken to on Social Media?
Most modern brands and businesses want a vibrant social media marketing campaign. What strategies did you use to make your future interactions more positive? © 2013, VR Marketing Blog. appeared first on VR Marketing Blog. So how do you make new connections if reaching out is viewed negatively? All rights reserved.
NNC SERVICES | THURSDAY, MAY 30, 2013
[Marketing] Visual content helps you get the best out of social media
Pinterest and Instagram should no longer miss from your social media strategy – the top two visual social media networks will help you get the best out of your marketing approach. B2B Marketing Behind the Scenes blog Social media marketing Facebook page Instagram Pinterest social media Let’s see.
HUBSPOT | TUESDAY, MARCH 25, 2014
[Marketing] Pinterest-Like Layouts Could Take Over Your Gmail Soon
Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Well today, there will be a huge test rolling out that could change the way you do email marketing (again). email marketing Gmail''s unveiled a new field trial that turns your Promotions tab into a Pinterest-esque display.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 14, 2013
[Marketing] Four Badass Facebook Advertising Tactics
by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since B2B Marketing Social MediaBut out of the ashes rise best practices that have come along for the ride.
VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 6, 2013
[Marketing] 3 Big Brand Social Media Ideas Small Businesses Can Use
When it comes to more traditional marketing and advertising, it can be challenging for small businesses to implement ideas from big brands. With that in mind, here are three big brand ideas that small businesses can apply to their social media marketing programs to help build better engagement. 1. The cost for this is very minimal.
FEARLESS COMPETITOR | MONDAY, JANUARY 9, 2012
[Marketing] How to Use “Rock Star” status and a Service Mindset to win New Customers
Something happened recently which points to the power of inbound marketing(making you a “rock star) and a service mindset. I’d like to share 3 lessons I learned — in hopes it helps you. They have published numerous articles for us on important B2B marketing topics too. Host of Mad Marketing TV. Thanks Nikki.
HUBSPOT | FRIDAY, JUNE 6, 2014
[Marketing] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
But then there are the trends that have kind of faded into the background, only to pop up in your thoughts when you''re in the shower or in the middle of devising a new marketing campaign. Marketers thought of them as a way to bridge offline and online marketing -- kind of like links you could "click on" in real life.
VISIONEDGE | TUESDAY, JANUARY 24, 2012
[Marketing] Measuring the Pay-Off for Customer Loyalty
Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%? Is it to drive referrals for similarly minded prospects (grow market share)? Marketing Measurement customer loyalty loyalty marketing measurement measuring customer loyalty measuring marketing
FEARLESS COMPETITOR | MONDAY, FEBRUARY 21, 2011
[Marketing] CAPTCHA Can Kill Your Conversion Rate
Filed under: Content marketing , Demand Generation , lead generation , Lead Nurturing. Content marketing Demand Generation lead generation Lead NurturingWant better results and less abandoning of your website forms? Lose the CAPTCHA… Christian Holst wrote this post and I thank him for it. Most visitors simply get them wrong.
BIZNOLOGY | FRIDAY, JULY 1, 2011
[Marketing] Stopping the Internet's rush to judgment on everything
Internet Marketing Facebook Google search Search Engines Social networkImage via CrunchBase. by Frank Reed. With Google+, Google dropped a boulder into the still waters of the Internet and created some serious ripples this week.
IT'S ALL ABOUT REVENUE | SATURDAY, DECEMBER 10, 2011
[Marketing] 4 Online Contests Worth Looking Over
Online Contests Worth Looking Over is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Dockers Eloqua EmpireAvenue Facebook Facebook for B2B Facebook marketing online contests See3 social media marketing Under ArmourDockers. See3 Communications. Eloqua. Under Armour.
VIEWPOINT | TUESDAY, FEBRUARY 24, 2015
[Marketing] When Bad Things Happen to Good Leads - Part 1
Most of it will be about using marketing automation to nurture leads. In and of itself, marketing automation is not a bad thing. There will be a ton of ink (and cyber ink) dedicated to lead nurturing this year. More accurately, it’s a good thing being used badly by most companies. But that’s not what this blog is about. Lead Nurturin
ENGAGE | MONDAY, JULY 18, 2011
[Marketing] Why the Intern Shouldn’t Run Your Social Media Campaign
If you liked this, try: 4 Things My Mom Taught Me About Social Media 6 Social Media Marketing Roadblocks and How to Plow Through Them The Boy Scout Handbook of Social Media. Content Strategy Building Community Content (media) Content Marketing Facebook productivity Quality resource management Social Media TwitterThat is great.
MARKETING CRAFTMANSHIP | TUESDAY, AUGUST 21, 2012
[Marketing] Augusta National Throws Women a Bone. Should Condi and Darla Return the Favor?
Darla and Condi Have No Reason to Celebrate. Ever since golfing legend and bona fide Southern gentleman Bobby Jones co-founded Augusta National some 80 years ago, the club has served as the stage for the Masters Tournament, considered by many as golf’s most important international competition, perhaps with exception of the Ryder Cup.
BLUE FOCUS MARKETING | MONDAY, AUGUST 22, 2011
[Marketing] Secret Sauce for Small Business: Building Social Media Communities
Even more basic than that, it’s about giving, not taking” , according to Kent Huffman ( @KentHuffman ), marketer extraordinaire and founder of #MarketerMonday is one of the most successful marketing communities in social media. Small Business Social Media Community Social Media MarketingPart 2 of a 3 part series). mnburgess.
THE MARKETING OPTIONS | THURSDAY, NOVEMBER 18, 2010
[Marketing] Our Thoughts from the B2B Marketing Conference ‘a Brave New World’
I attended the B2B Marketing annual conference on the 11th November, with my colleague Stuart Morgan, head of Digital Marketing at MOI. During the day we heard some excellent presentations from speakers including IBM, American Express, Ship Serv and many more.
B2B MARKETING UNPLUGGED | WEDNESDAY, FEBRUARY 11, 2015
[Marketing] Conversations Matter
Brands live (or not) at the intersection of experience and expectation, a location good marketers know well. Marketers have much to learn from looking at what happens to terrible hosts. Other marketers venture out into the party, milling around and eavesdropping, alert to any sort of negative comment or dropped cheese puff.
KEO MARKETING | TUESDAY, JANUARY 20, 2015
[Marketing] Mobile Makes Cross-Device Tracking Essential
We have discussed the explosion of mobile device usage frequently here, and that huge shift in how people are accessing information will force marketers to change the way they track and connect with their target audiences. Marketers have long known the value of recognizing contacts and users.
LOOPFUSE | MONDAY, SEPTEMBER 26, 2011
[Marketing] 4 Landing Page Designs for Better Lead Capture
Lead Capture Marketing Automation Thought Leadership content downloads forms landing pageLanding pages designed for lead capture can help you determine the level of interest a visitor has as well as gather information about who they are. Minimal – use this format for newsletter signups, coupon promotion, etc. Email address text field.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 29, 2012
[Marketing] SAS Unveils High Performance Analytics Technology
The conference produced little news directly related to marketing systems. The company reports 38% growth in marketing applications – which it reports under the label of “customer intelligence” – so that is clearly a healthy business. The high performance version of marketing optimization is due by the end of the year.
FEARLESS COMPETITOR | SUNDAY, MARCH 25, 2012
[Marketing] Important event this week: Create Content Like a Publisher – 7 Ways to Move Beyond Concept
Compliments of the lead generation compan y and global marketing firm Find New Customers. Sunday Posts blogging content marketing Find New Customers lead-nurturing management-best-practicesMark your calendar for this LIVE special video briefing on Thursday, March 29th at 2:03pm ET. Looking to plan your upcoming week?
B2B MARKETING UNPLUGGED | THURSDAY, FEBRUARY 24, 2011
[Marketing] Things You Should Read
February is a cruel month for marketers. From the Content Marketing Institute comes a new quarterly, C hief Content Officer Magazine. How There’s a great article for B2B content marketers, and plenty of other meaty stuff for all. This post helps marketers understand what they can do about it. Dreadful. How cool is this?
SAZBEAN | THURSDAY, NOVEMBER 7, 2013
[Marketing] Understanding How Conversions Differ on Devices
Duct Tape Marketing had a great article today on understanding conversion rates for different types of devices: iPhone Generation (Photo credit: xcode) Digital Marketers use lots of metrics to evaluate the effectiveness of their efforts these days. Marketing Mobile
HINGE MARKETING | FRIDAY, FEBRUARY 20, 2015
[Marketing] 5 Social Media Benefits for Accounting and Financial Services Firms
Still, some accounting and financial services firms hesitate to embrace the benefits of social media as a marketing tool. Or it may be simple reluctance to change – when business practices evolve, it can be a challenge to move on from traditional styles of marketing that have always worked well for your firm.
SAZBEAN | FRIDAY, DECEMBER 3, 2010
[Marketing] Tips for Finding the Right People on Twitter
Content Marketing News & Notes Social Media Social Networks communication channel find people networking online social networking people real-time web right people search page search team social media strategy social networking tips tweeter twitter web 2.0 This concept applies to other communication channels too.) world wide web
WRITING ON THE WEB | TUESDAY, FEBRUARY 14, 2012
[Marketing] The Ladder of Emotional Values: Pleasure Reigns
What can we understand about human motivations and values in order for content marketing to work? marketing offer also provides comfort through ease of purchase, and also by providing reasons to defend the purchase to friends and family. Emotional Marketing Makes Memories. Emotional Attention + Memory = Content Marketing.
REVENUE JOURNAL | SUNDAY, DECEMBER 30, 2012
[Marketing] The single most important thing you need to focus on in 2013
Buyer experiences Customer Experience Customer Trends Customer's Buying Process Increasing revenue Market Leadership Revenue GrowthWhat is going to matter most to all companies in 2013? Only one thing, whether you are a MomPopoly (great new term - thunk up by Carlos Dunlap et all at Colloquy) or a Fortune 50 corporation. read more.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, APRIL 14, 2012
[Marketing] Infusionsoft Revamps Its Interface, Adds New Campaign Builder, Web Analytics and Lead Scoring
More fundamentally, it reflects Infusionsoft's steady focus on solving the same problem for the same customers: helping businesses with under 25 employees run their marketing, sales and e-commerce more efficiently. The new release adds some missing marketing features but doesn’t incorporate social media, blogging, or Web site management.
THE EFFECTIVE MARKETER | TUESDAY, FEBRUARY 19, 2013
[Marketing] Your Content Focus: Narrow vs Wide
After getting your first content marketing pieces out there, the question usually revolves around “what’s next?” When asked about the narrow vs wide focus in content marketing, my first question is always “what is your goal?” So how do you solve this? What content has already been created?
PR MEETS MARKETING | FRIDAY, APRIL 18, 2008
[Marketing] The Best Time for a Webinar?
This would provide invaluable information to marketers on how to schedule webinars that may target a specific industry or management level. . For example, would financial services people want events earlier in the day or after the markets close? Would senior executives respond differently than marketing managers? . del.icio.us
PR MEETS MARKETING | THURSDAY, FEBRUARY 14, 2008
[Marketing] Valentine's Day: Salsa Story
Evan is a great marketer. He knows how to market his product - salsa dancing - to the right market with the right message. technorati tags: Marketing Salsa crazy salsa dancing Valentines day. tags: Marketing Salsa crazy salsa dancing Valentines day. Valentine's Day can either create fear or joy in your heart.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 7, 2011
[Marketing] Laugh and Learn with Find New Customers | Episode 47 – Lazy Website
In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. In this episode, he explains how marketers can use people to personify product or company features or competitive advantages.
FATHOM | MONDAY, MARCH 31, 2014
[Marketing] The Story of Your Students
So how, as a marketer, can we help you help students make that decision? Here are five things you can do to be sure that you’re not just marketing to students, but rather connecting in a meaningful way: 1. Content Marketing Higher Education content higher education Marketing seo content Do they have kids?
SAZBEAN | MONDAY, MARCH 7, 2011
[Marketing] Review: Sprout Social for Social Media Management & Measurement
Analytics Marketing News & Notes Reviews Social Media Social Networks StrategySocial media management and measurement can be some of the most difficult tasks for any business. Moreso for small businesses which may have difficulty finding tools that give enough information at an affordable price. Trending Metrics! Features! Price!
DIRECT RESPONSE COACH | TUESDAY, NOVEMBER 19, 2013
[Marketing] Are you using lead magnets?
Lead generation magnets are often an oversight to newcomers trying to generate sales leads through marketing. appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Web Marketing No, it’s [.]
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 21, 2012
[Marketing] What is SEO? 10 Free SEO Videos for Beginners
Search Engine Marketing Blog Search Engine Optimization TutorialsWhat is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners.
SMASHMOUTH MARKETING | WEDNESDAY, JUNE 3, 2009
[Marketing] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. This marketing/sales approach to website stats is extremely useful. They meet their promise.
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 21, 2013
[Marketing] InsideView and Microsoft Raise the Bar on CRM
year ago, we began a strategic collaboration with Microsoft to rethink how customer intelligence can support sales and marketing professionals in this changed world. Until now, CRM users (whether they have a marketing, sales or account management role) were left to their own devices to discover and assemble insights manually.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 19, 2012
[Marketing] Get In On the #EloquaTour Book Giveaway
Get In On the #EloquaTour Book Giveaway is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media b2b marketing Eloqua eloqua tour marketing automation revenue engine road to revenue social media marketingby Jesse Noyes | Tweet this How do you make an in-person more interactive?
TRADESMEN INSIGHTS | THURSDAY, AUGUST 18, 2011
[Marketing] Are You Using Social Media to Drive Traffic to Your Blog?
Marketing Tips Social Marketing david cowling Problogger sociial media to drive traffic to your blogLet’s face it, one of the reasons you have a blog is to get your message out to as many people you can who share the same interests. SEO your social media profiles - This is a fairly new idea, but one that intrigues me.
THE ROI GUY | WEDNESDAY, NOVEMBER 23, 2011
[Marketing] 4 Ways to Optimize Content for the Economy-Focused Buyer in 2012
Read this compelling Content Marketing Institute article to learn how the continued economic troubles drive our content marketing & sales enablement predictions for 2012: [link]. Content Marketing Institute Value Marketing 2012 Custom Content Marketing Pisello Alinean Provocative Selling content marketing
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 11, 2011
[Marketing] LinkedIn: Are You Missing a Golden Opportunity to Network?
Marketing Tips Social Marketing linkedin linkedin groups linkedin networking networking opportunityIf you’re not on LinkedIn you should be, and if you are, when was the last time you updated your page? Did you set goals when you first went on, but as time has passed you kind of let it slip a little? Be sure to include links.
WRITTENT | TUESDAY, APRIL 1, 2014
[Marketing] 7 Tips for a Rocking Social Media Strategy
An estimated 88% of brands today are using social media for marketing. The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. For Writtent, this would probably look like the following: Primary: Content marketing.
FEARLESS COMPETITOR | WEDNESDAY, JULY 27, 2011
[Marketing] How to Enchant Employees
‘(A UK search marketing firm owner believed in threatening the job security of employees – terrifying them – regardless of performance. Paul Dunay, Buzz Marketing for Technology. I read the great book Enchantment by Guy Kawasaki (@guykawasaki). It’s terrific and highly recommended. Provide a MAP.
VERTICAL RESPONSE | TUESDAY, JUNE 23, 2015
[Marketing] 5 Ways to Create More Touchpoints with Email
One way to do this is to optimize your email list for additional marketing purposes. free product, service or the chance for customers to see their original submissions in your marketing campaigns are good examples. strong, healthy list of contacts is key to your marketing success, so make efforts to add names throughout the year.
MODERN B2B MARKETING | TUESDAY, AUGUST 23, 2011
[Marketing] [Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference
Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Salesforce.com Social Media b2b marketing B2B social media dreamforce infographic salesforceEnjoy!
VIDYARD | THURSDAY, FEBRUARY 19, 2015
[Marketing] Okay, But Really…How Do I Track ACTUAL Engagement?
If you’re a marketer, all you want to do is find out who actually cares about all the brilliant marketing campaigns and content you’re producing. Well, start asking more of your marketing content. Once you’ve got that engagement data, you can find out which marketing pieces or messages people are or aren’t responding to.
HUBSPOT | TUESDAY, OCTOBER 1, 2013
[Marketing] How Does Your Company Stack Up? The Latest Trends in B2B Content [Infographic]
That''s why benchmark studies, like one recently released by Content Marketing Institute, Marketing Profs, and Brightcove about the current state of content marketing , are just so darn awesome. inbound marketing content creation One of my favorite things in grade school was that whole "gold star" system. Remember it?
MODERN B2B MARKETING | FRIDAY, NOVEMBER 13, 2009
[Marketing] The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009
Are you a B2B Marketer planning to be in the San Francisco Bay area next week? If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 ! Just register at The Marketing Cloud website. Just a marketer. . Awesome Hosts! This party is about having fun! .
FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 17, 2014
[Marketing] How Jeff Ogden of Find New Customers got one of the nicest business cards in America
Happy Holidays from your friends at the nicest company in BtoB marketing today, Find New Customers. I hope the holidays are great for you and you have a happy and healthy new year too. Filed under: Chief Marketing Officer , Find New Customers. Chief Marketing Officer Find New Customers Business cards Christmas Gift Jeff Ogden
MODERN B2B MARKETING | WEDNESDAY, AUGUST 28, 2013
[Marketing] Real Results to Common Email Tests
Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes? To conduct this test, your email marketing solution must have the capability to insert personalized token information and/or merge field capability. Want to learn more email marketing? Email Marketing
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 15, 2011
[Marketing] B2B Gets Yelp’d
The success of the site ushered in a return to customer service becoming a vital part of B2C marketing success. Social media, along with Q&A sites , have put buyer-based reviews at the frontline of B2B marketing. The changing role of marketing. And suddenly marketing has a problem. by Jesse Noyes | Tweet this. Reddit.
MARKETING ACTION | TUESDAY, FEBRUARY 3, 2015
[Marketing] Tips and Tricks for Using Hashtags on Social Media Sites
So maybe some marketers have found hashtags aren’t so bad. Want to know why some marketers use hashtags on Facebook? And the reason marketers are using hashtags on Facebook for Instagram reach? So a hashtag like “#internet marketing” will work on Tumblr. Hashtags have become an integral part of social media. Network.
MARKETING ACTION | MONDAY, OCTOBER 6, 2014
[Marketing] 5 Email Key Performance Indicators You Should be Tracking
There are KPIs relevant to email marketing that you may want to track on a regular basis, including: New prospects. This number includes any contacts added to your nurturing database so that your marketing team can build prospects’ interest over time (using email campaigns and other programs), progressively increasing their lead scores.
PROTEUS B2B MARKETING BLOG | TUESDAY, APRIL 20, 2010
[Marketing] Meaningful Metrics for B2B Blogging
After all, a lot of time and effort is going into creating new content, and it’s hard to continually feed the content marketing dragon. Tags: B2B Social Media b2b blogging b2b seo content marketing Whether you’re just starting a B2B blog or have been blogging for a long time, you should be hungry to see results.
AD YOUR COMMENT HERE | THURSDAY, JULY 5, 2012
[Marketing] What is Social Writing?
” Optimal: This means that it’s made to be search-friendly, using well-known and emerging trends in SEO marketing such as keywords, effective titling and various other techniques. Olivier Blanchard wrote a great piece on marketers as spammers , and this is exactly what we hate about some digital writing. What do you think?
FEARLESS COMPETITOR | TUESDAY, JULY 12, 2011
[Marketing] How are you different?
Paul Dunay, Buzz Marketing for Technology. Business relationships Chief Content Officer CMO Challenges and Opportunities Find New Customers inbound marketing Inbound Marketing lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Automation Sales Leads sales-ready leads
FEARLESS COMPETITOR | TUESDAY, JUNE 28, 2011
[Marketing] Wanna win a free business book?
David Meerman Scott, author of Real Time Marketing and PR. Business relationships Business Strategy Buyer Personas Content marketing Demand Generation Fearless Competitor Find New Customers Great books lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Automation marketing campaigns
MARKETING EDGE | FRIDAY, SEPTEMBER 30, 2011
[Marketing] Facebook Changes Don’t Change Challenge
Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. Hitting on a single topic in marketing, social media and business communications. Facebook marketingWe discuss a real. Quick and to the point.
MARKETING ACTION | FRIDAY, JULY 26, 2013
[Marketing] My, It’s A Noisy World. Make That Work For You.
And as a result of people spending so much time on Facebook, in particular, that network has emerged as a powerhouse marketing channel, rivaling a brand’s own website in some cases. Key takeaways include: How to leverage social marketing. appeared first on Marketing Action Blog - Act-On. 72%+ of U.S. Register for the webinar.
CONNECTING ELEMENT | FRIDAY, FEBRUARY 13, 2015
[Marketing] Digital Digest – Raise your game with Twitter Cards
Visual sharing, a phenomenon propelled by the powerful springboard of mobile and social, is arguably one the most important marketing trends right now. It’s no surprise, then, that Twitter, which was made for mobile, is mapping out a richer visual experience for its users.
MODERN B2B MARKETING | FRIDAY, AUGUST 30, 2013
[Marketing] Feeding the Content Beast is the Least of Your Problems
Author: David Greschler Content marketing has a problem, but it’s not the one people think it is. But in our quest to build more content, we marketers sometime lose focus of the real goal of our content marketing: to engage viewers so you can build your sales pipeline. Content Marketing You have to be where they are.
B2B MARKETING INSIDER | TUESDAY, AUGUST 3, 2010
[Marketing] Integrating Social Media and Search
My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. The Analyze keywords. Monitor and repeat.
ANNUITAS | WEDNESDAY, MARCH 21, 2012
[Marketing] Don’t Blame Me!
I just got done reading a Net-Results blog post that quoted John Common , CEO of Intelligent Demand who stated the following about marketing automation: “It is a disruptive technology in that it forces a company to think differently about its most important process: revenue creation. Marketing AutomationThis is a good thing!
SALES INTELLIGENCE VIEW | MONDAY, APRIL 4, 2011
[Marketing] Adding a Little More Perk to Your SugarCRM with Sales Intelligence
Starting off with a Keynote address from Umberto Milletti and then two separate breakout sessions with Inbound Marketing Manager and Social Selling Director Koka Sexton along with the VP of Marketing Ralf VonSosen. Inbound Marketing insideview marketing Sales Sales 2.0 Room: Ballroom. Session #1. Session #2. customer 2.0
WEBBIQUITY | MONDAY, NOVEMBER 8, 2010
[Marketing] Vote for Your Favorites in the B2B Twitterer of the Year Awards
The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog. Share this on Bebo.
INBLURBS | THURSDAY, OCTOBER 13, 2011
[Marketing] Why Social Media only will NOT bring you any profit
As you do social media marketing you will pull a lot of visitors to your website. With this kind of attitude you can outperform any competitor, no matter of his financial and market power! landing pages Lead Generation social media marketing b2b laead generation custom landing pages social media lead generation
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, MARCH 28, 2012
[Marketing] Segmentation Made Easy
Segmentation is one of those things that marketing organizations have to get right. Most marketers consider segmentation a top priority, yet few have reaped the benefits that segmentation can provide. Cornerstones B2B Marketing B2C Marketing Marketing StrategySelecting segmentation methods. Executing segmentation.
ANNUITAS | TUESDAY, MARCH 26, 2013
[Marketing] Content Marketing Mania – Q&A with Joe Pulizzi
I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute. Blog B2B Marketing Buyer persona buyer-centric content content marketing Demand Generation
VERTICAL RESPONSE | THURSDAY, SEPTEMBER 26, 2013
[Marketing] Pinterest Rolls out New Article Pins
” The new article pins will promote a longer “shelf life” of online content allowing readers to identify articles immediately, read headlines more clearly (similarly to an online newspaper or magazine) and pin articles now and read later – A major plus for any content marketing strategy! All rights reserved.