B2B MARKETING ONLINE | THURSDAY, OCTOBER 21, 2010
[Marketing] Can you grow your revenue using social media?
But more importantly, it’s the routine, yet often overlooked parts of a marketer’s everyday duties that can not only be carried out by using social media websites but can be done better, more cost effectively and quicker by using them. think the question for marketers should not be ‘how do we do this?’ And you shouldn’t expect it to.
HUBSPOT | WEDNESDAY, JULY 13, 2011
[Marketing] Easy HTML Tricks for the Non-Technical Marketer
What do you think are the most important skill sets a marketer should possess? If I were to ask this question to many marketers, the ability to edit HTML ( Hyper Text Markup Language ) would rarely come up as one of them. Free eBook: 7 Google Tools to Improve Your Marketing Effectiveness. mean, why would it? HTML Basics.
E-STORM | THURSDAY, DECEMBER 10, 2009
[Marketing] Top 10 Resources – Search Engine Marketing
PUZZLE MARKETER | THURSDAY, MAY 31, 2012
[Marketing] Why Best Practices Aren’t a Best Practice
As marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. The problem with relying on building our marketing on case studies is we don’t really learn anything for ourselves. Have a clear marketing goal. Marketing can be a fine-tuned and running machine in every company.
JUNTA 42 | SUNDAY, JANUARY 24, 2010
[Marketing] Special Report - Content Marketing Spending Continues to Rise
Content marketing spending will rise again in 2010. The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives. Content marketing spending overall increased 11% from 2008 to 2010.
EARNEST ABOUT B2B | TUESDAY, MAY 24, 2011
[Marketing] It’s all about you: Introducing the Disconnected Customer
Many customers think the marketing materials they receive are ill targeted. So what can b2b marketers learn from the shortcomings of their b2c counterparts? B2B B2B marketing Customer loyalty Customer marketing Uncategorized customer engagement Customer MarketingSo where did it all go wrong? It’s your choice.
B2B MARKETING UNPLUGGED | THURSDAY, JANUARY 10, 2013
[Marketing] Why I Won’t Endorse You on LinkedIn
My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Random Rants Social Media B2B marketing bizmarketer Elizabeth Williams Facebookification linkedin LinkedIn endorsementsOh, goody. Self-esteem is running high, which means self-doubt can’t be far away. This profile is surely someone else’s. Let me help you.
HUBSPOT | FRIDAY, MARCH 25, 2011
[Marketing] Marketing Lessons From the SEO Rapper
Several years ago, a man named Chuck was sitting at a marketing conference, waiting for his turn to give a presentation on link building. Marketing Takeaway. One of the greatest things about inbound marketing is that it truly is "brain" over "budget." It would certainly be unconventional, and it might even confuse some people.
MARKETING ACTION | TUESDAY, DECEMBER 30, 2014
[Marketing] Using Google Drive to Collaborate
The post Using Google Drive to Collaborate appeared first on Marketing Action Blog - Act-On. Marketing Life Google Google Drive Microsoft Office productivity small marketing teams Do you and your team collaborate on documents and spreadsheets? That can be a clunky process, especially when it comes to collaboration. Autosave.
INTEGRATED B2B | THURSDAY, FEBRUARY 27, 2014
[Marketing] The drive for more business credibility and returns from marketing
I recently read an interesting Harvard Business Review blog post “Marketing is Dead” exploring the views of CEOs on Marketing and business credibility. In And the truth is that CEO’s look for a simple and logical explanation to why yet another new marketing approach would work (this time). CEOs have lost all patience.
INBLURBS | MONDAY, DECEMBER 20, 2010
[Marketing] Getting found online with social media SEO
Marketing take away Tip: Getting found online is possible only by sharing your expertise with your niche. Getting found online is now very easy with the help of social media SEO. There are many websites that help you to get found online. By sharing your expertise, you get found online very easily. Slide share. Docstoc. LinkedIn. Facebook.
B2B LEAD BLOG | TUESDAY, AUGUST 9, 2011
[Marketing] Have a minute? Find out why lead nurturing is more critical than ever
Share and Enjoy: Lead Generation Lead Nurturing Marketing StrategyTweet In this recent interview with BNet Australia, Brian Carroll reminds us that 90 to 95 percent of customers aren’t ready to buy. Find his comments at timestamp 18:14.). So what do you do with them until they are? You nurture them. What problems can lead nurturing solve?
WRITTENT | THURSDAY, FEBRUARY 27, 2014
[Marketing] How to Win Customers’ Hearts with The Art of Storytelling
Stories are how smart marketers win their customers’ hearts. Clearly, stories are powerful tools for content marketers. Strong characters are crucial to content marketers’ storytelling because they are the connection between storyteller and audience. As marketing collateral, it’s easy for these to be bland and boring.
WEBBIQUITY | FRIDAY, JANUARY 28, 2011
[Marketing] Best Google AdWords Tips and Tactics of 2010
Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Including Image Ads In Your Marketing Mix by PPC Hero. There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. “Image ads (a.k.a.
LOOPFUSE | THURSDAY, APRIL 5, 2012
[Marketing] Do you know where your leads are coming from?
This is a guest post by Gerad Hoyt, a marketing Specialist with Chequed: Pre Employment Testing. For those of us in marketing (like me) we can report all day on the number of leads we generate but it’s not much value if most of them are crap. CRM Integration Marketing Automation Salesforce.com analytics lead tracking
CLIENT BRIDGE | TUESDAY, MARCH 22, 2011
[Marketing] How B2B Marketers Should Be Using Social Media
B2B marketers must establish deeper, more meaningful relationships. From Maria Pergolino on Futurelab, social media advice for B2B marketers. Social Media Referrers Web reporting in marketing automation software can break down your website traffic from social media according to more specific demographics. View Original Article
PWB MARKETING BLOG | WEDNESDAY, MARCH 28, 2012
[Marketing] Facebook: 3 Steps to Update Your Page for the Timeline
Your Facebook Page can be a powerful social marketing tool, so make sure you use it wisely. B2B Internet Marketing B2B Marketing SEO B2B Social Media Facebook Media PWBMake sure your Facebook Page works for your business! As of Friday, Mach 30, your business page on Facebook WILL convert to the new Timeline format.
FEARLESS COMPETITOR | TUESDAY, MAY 25, 2010
[Marketing] Good content isn’t enough, Mr/Ms CMO. You must publish.
Tags: Chief Content Officer Content marketing Demand Generation Fearless Competitor Leadership Lessons inbound marketing
ACHIEVE MARKET LEADERSHIP | MONDAY, APRIL 2, 2012
[Marketing] CMO vs. Marketing Director
How does the role of a modern CMO differ from that of a marketing director? Interesting Marketing Week interview with a panel of top CMOs. Pointers and advice for aspiring CMOs… Read the article in its entirety here. Other Interesting Topics
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 20, 2012
[Marketing] Why Viral Marketing May Not Be So Infectious in Social Media
Viral marketing is a cost effective method for businesses to attract interest in their products and services in a short time. This in its simplest form is viral marketing. Viral marketing is a function of the viral substrate or the underlying communication medium. In other words you need a media marketing campaign. link].
B2B MARKETING TRACTION | TUESDAY, JANUARY 10, 2012
[Marketing] What Do Rick Santorum and Lady Gaga Have to Do with Headlines?
When it comes to your B2B online marketing, make no mistake. Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples.
BIZNOLOGY | WEDNESDAY, MAY 11, 2011
[Marketing] Writing simply isn't for bird brains
Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. I am going to use this blog post to reassure everyone that writing simply should mean writing elegantly and not writing simplistically, resulting in young adult fiction. by Chris Abraham.
WRITTENT | MONDAY, JUNE 16, 2014
[Marketing] 15 Ways to Get More Customers from Your Blog
If you’ve jumped onto the content marketing bandwagon and kick-started a blog on your business website, you may have discovered that generating customers from your blog isn’t all as easy as you originally might have thought. Email marketing has a sky-high conversion rate. Blog More Often. Include Call-to-Actions.
LEAD VIEWS | FRIDAY, JUNE 25, 2010
[Marketing] Facebook And Twitter Not For Generating B2B Leads!
It is no surprise then, to see companies incorporating at least some bit of social media activities into their overall marketing plans. personally believe, that social media’s exponential growth and the benefits it offers are hard to ignore, even for the most conservative marketers. Lead here is defined as an enterprise visitor.
B2B MEMES | TUESDAY, JULY 13, 2010
[Marketing] Journalists as Buzzword Killers
A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. But in content marketing, they are disastrous. As he says, “when content marketing looks like a product promotion it gets ignored like a product promotion.”. leading. unique.
SALES CHALLENGER | WEDNESDAY, JULY 31, 2013
[Marketing] Strategic Planning: It’s Never Too Late (Or Too Early) to Start
Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Force Management Solutions Selling Strategic Planning (This is a guest post by Jade Scott of the CEB Communications Leadership Council, our sister program for communications professionals. Close your eyes for a minute and picture a strategic plan. Establish Objectives.
THE ROI GUY | TUESDAY, SEPTEMBER 13, 2011
[Marketing] When are Interactive White Papers best used in the sales & marketing process?
Interactive White Papers can be used at various stages to help facilitate the buyer’s decisions, depending on the content of the white paper itself. Early in the sales cycle, during the discovery phase, buyers need help in identifying issues and understanding what solutions might exist to help solve their priority opportunities.
WINDMILL NETWORKING | MONDAY, DECEMBER 23, 2013
[Marketing] Instagram Best Practices
As visual marketing becomes more important and as Instagram adds more features, they are quickly dominating the social media space. Instagram Buy Followers Facebook hashtag Online Communities photograph Social Media Marketing Social network Twitter Uniform Resource Locator User (computing
SOCIAL MEDIA B2B | TUESDAY, MAY 17, 2011
[Marketing] Another 18 Awesome B2B Social Media Statistics
Usage : More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent. More than two-thirds of B2B marketers already used social media marketing as of December 2010, where the main focus of marketing efforts was brand building. Source ). Source ). indicated 1 year or longer).
FATHOM | WEDNESDAY, AUGUST 7, 2013
[Marketing] New Physician Feedback a Marketing Opportunity for Healthcare IT Companies
… Read the rest The post New Physician Feedback a Marketing Opportunity for Healthcare IT Companies appeared first on Fathom. Physicians are busy people working in a highly fluctuating climate. A Keeping up with the latest research. Navigating the Affordable Care Act (ACA).
DELICIOUS B2BMARKETING | THURSDAY, MARCH 4, 2010
[Marketing] B2B Online Marketers Focus on Lead Gen - eMarketer
THE ROI GUY | WEDNESDAY, AUGUST 20, 2014
[Marketing] 50 Ways to Prove Your Value!
We''ve completed a great number of value marketing / selling campaigns and tools for industry leaders worldwide - 50+ of which we are featuring here in our customer showcase. Checkout these tangible success stories / ideas for evolving your value marketing / selling capabilities - alinean.com/customershowcase.
CLIENT BRIDGE | MONDAY, MARCH 14, 2011
[Marketing] Mistakes to Avoid When Purchasing a Marketing Automation System
Marketing technology specialist David Raab provides some insights on how to choose a marketing automation system. Automation systems have reached a point that they can benefit most marketing departments, but most buyers aren't yet equipped with the knowledge to make an effective purchase decision. View Original Article
BIZNOLOGY | THURSDAY, OCTOBER 6, 2011
[Marketing] Why You Should Be More Like Steve Jobs
Internet Marketing Apple Business iPad IPhone iPod leadershipImage via CrunchBase. The bottom line in business ultimately is more than just having a vision. It’s the effective execution of vision. And nobody knew how to play the “get stuff done” game like Steve Jobs did. billion dollars stemming largely from their own ideas.
DIRECT RESPONSE COACH | WEDNESDAY, DECEMBER 5, 2012
[Marketing] Direct Mail vs. Email
Copywriting Direct Mail Direct Marketing Email Marketing General Lead GenerationOn the surface, this seems like a no-brainer. Email is faster, easier and cheaper than direct mail. End of story. Right? Well, not so fast. It’s more complicated than that. Let’s take a closer look.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 12, 2011
[Marketing] LinkedIn’s Newest Feature: InMaps
This Beta test from LinkedIn Labs has serious potential for B2B marketers. This map can be great for B2B marketing for several reasons. It offers a better way to view which of your connections are the movers and shakers, so you’ll know where the most potential for B2B marketing, word-of-mouth or social media sharing exists.
WINDMILL NETWORKING | MONDAY, OCTOBER 22, 2012
[Marketing] Generation C : Where The Customer Finally Becomes The King
Companies need to integrate new marketing influence concepts and recommendations in their strategy and make users their central priority, because these new user-consumers, now known as Generation C, are definitely a better return on their investment. Social media influence from Generation C will change the way business is done.
ACSELLERANT | MONDAY, DECEMBER 9, 2013
[Marketing] Bridging the Gap for Effective B2B Videos
B2B sales and marketing people understand that videos can be powerful sales tools. Most problems with B2B video production are created at the handoff from the corporate marketing people to the creative video people. Business Story Video Marketing Video Production Visual Storytelling script story Storyboard Why not?
WRITING ON THE WEB | FRIDAY, JUNE 11, 2010
[Marketing] Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain
Fast Food for the Brain" alt=" Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain" />. Are you staying informed with the latest marketing tips and trends? Marketers are particularly vociferous and the Web is a perfect platform to gather and write, speak, and film. The Psychology of Content Marketing with Blogs.
B2B LEAD BLOG | THURSDAY, MARCH 4, 2010
[Marketing] Move your Sales and Marketing Database Out of the Slow Lane
Aberdeen recently released a great report on leveraging customer data to better serve your marketing efforts. Here are some of the take-away points we thought were worth sharing: If your database is in the slow lane: Start by using data for activities that will have a positive
THE TOP LINE | THURSDAY, DECEMBER 23, 2010
[Marketing] Can B2B marketing strategies for the complex sale help improve health outcomes?
Would B2B marketing strategies, for the complex sale, apply to health care? questions B2B marketers might ask before determining how to influence patient behavior. Digital marketing: How B2B marketers can use it to improve their performance against goals. Statistics about health outcomes? In person? Over the phone?
HUBSPOT | SATURDAY, DECEMBER 14, 2013
[Marketing] The Resources You Need to Master LinkedIn Marketing [In Under 100 Words]
If you want to learn how to master social media marketing on LinkedIn, check out thi s beginner’s guide to using LinkedIn for business. Of course, mastering social media marketing on LinkedIn takes carefully crafted updates and knowledge of how other companies are doing it. Good luck with your LinkedIn marketing!
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 15, 2013
[Marketing] Three dazzling examples that turned online influence into offline results
At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said “none.” He is talented of course, but I believe he stands out in his market through a heart that is authentically kind. Here’s an example of influencer marketing that backfired. When it.
FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 8, 2010
[Marketing] Win a $15 Starbucks gift card by naming the “Marketing Take-Away” (via )
So the first person who identifies the marketing takeaway gets it. Congrats to the four young ladies who won $15 Starbucks gift cards! They are on their way. We do have just one Starbucks card left. Then it’s over. Watch … Continue reading → Demand Generation
CONNECTING ELEMENT | FRIDAY, NOVEMBER 28, 2014
[Marketing] Facebook clamps down on pushy sales
By Dean Bromley, CE head of social media Read more › Digital Digest | Digital marketing blog | Connecting Element Facebook advertising Social marketing Birmingham social media Birmingham It’s therefore more important than ever to invest in high-quality, community-focused social content.
NUSPARK | SUNDAY, FEBRUARY 16, 2014
[Marketing] 10 Email Subject Line Tips to Drive Opens and Leads
Email marketing campaigns only go as far as open rates, so follow these tips for developing strong subject lines. . 1. Content E-Mail Marketing When you check your email account, your inbox will be full of emails with distinct subject lines. Precision is Crucial. The subject must be clear-cut or the email will be a waste. . 2.
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 26, 2013
[Marketing] B2B Mobile Tactics If You Still Have a Blackberry Audience
With the latest news that Blackberry will be taken private and give up the consumer business to focus on the enterprise are signs that Blackberry will never recover their mobile market share, which ComScore reported at 4.3% of the US market as of July 2013. BlackBerry Mobile b2b mobile marketing b2b social media marketing iOS
HUBSPOT | FRIDAY, MAY 27, 2011
[Marketing] 4 Criteria to Screen for Modern Marketing Talent
With the economy starting to show signs of life , marketers may be getting a bit more flexibility and budget to hire full time or even contract marketing talent. We just hired two new marketers last week, and that means we've been getting a lot of resumes online, via referrals, and more. Ten marketers, 4 pizzas, 1 hour.
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 14, 2009
[Marketing] The benefits of marketing automation
LeadSloth had a very interesting post on the benefits of marketing automation. I quote from the excellent post Marketing Automation — ROI, Efficiency or Revenue below. If you can increase conversion rates from inquiry to marketing qualified lead to sales-accepted lead, you get more marketing-sourced opportunities.
WRITING ON THE WEB | WEDNESDAY, JULY 16, 2014
[Marketing] E-Newsletters: What’s the Ideal Format?
Favorite resources for online marketing I like to use. Any other creative ways you know to stay in touch through email marketing? Content Marketing How to.Tips Managing Your Ezine & Blog Tasks Writing Better Ezines e-newsletters newsletter formatting What about PDF files? Of course. The key? Simplicity.
KOMARKETING ASSOCIATES | THURSDAY, MAY 22, 2014
[Marketing] Mobile App Advertising: Staying Affloat in a Sea of Apps
Search Engine Marketing Blog Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The good news is that big online advertising platforms have heard companies’ outcry.
INBLURBS | THURSDAY, FEBRUARY 3, 2011
[Marketing] 8 Ways to increase your conversion rate
In online marketing a landing page, also known as a lead capture page, is a single web page that appears in response to clicking on an advertisement. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Social media marketing is an integrated marketing strategy.
LEADERSHIP | WEDNESDAY, SEPTEMBER 3, 2014
[Marketing] “Eat This—It’s Good For You”
Marketing 101 tells us that we must give our target audience what they need. One of the ongoing frustrations in B2B marketing is how to get your prospects and customers to listen to what you know they need. I am in no way suggesting that you should trick your audience into listening to you…ahem…as if you or anybody can! Not easy.
B2BBLOGGERS | TUESDAY, JULY 24, 2012
[Marketing] No Marketer Left Behind
Many universities are remain behind in preparing today’s graduates for the demand of today’s marketers. If you study marketing at a university, getting a deep understanding of sales is not always a part of the cirriculum, social media gets a brief review, and the four P’s remain paramount. What do you think?
ENGAGE | SUNDAY, MAY 8, 2011
[Marketing] 4 Things My Mom Taught Me About Social Media
image: emilywaltonjones ] If you liked this, try: Social Media IRL What Making Sandwiches Taught Me About Marketing The Lifespan of Social Media Content (Or, the Fish, the Stream, and the Shore). Content Management Best Practices Building Community Content Marketing Facebook Rashard Mendenhall relationships Social Media TwitterForever.
HUBSPOT | SUNDAY, JUNE 30, 2013
[Marketing] Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
Some of these new features might not have come as a surprise, but we’re certain they’ll give marketers a leg up on their campaigns and strategies. So to make sure you get that leg up on the latest and greatest in marketing, here''s what happened this past week. Marketers everywhere, rejoice! Download the ebook today!
LEADERSHIP | TUESDAY, AUGUST 26, 2014
[Marketing] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
“Social marketing has changed everything”. Let’s put that into the context of B2B marketing and examine what really has changed, how, and what we as marketers need to do to adapt. As a B2B marketer, the more positive, optimal customer experiences you can offer across many channels, the greater your potential sales and revenues.
B2B MARKETING INSIDER | TUESDAY, JUNE 28, 2011
[Marketing] #PRWebchat Discussion on B2B Marketing, PR and Social Media
Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. The specific topics we covered included the growth of Twitter, the need for Marketing and PR to establish trust and the ROI of Social Media. . What is an effective way to establish trust in B2B marketing?
SALES CHALLENGER | MONDAY, JUNE 2, 2014
[Marketing] 5 Ways to Deal With a Horrible Boss
Blog CEB Sales Blog Sales & Service Sales and Marketing Everyone complains about their boss from time-to-time. In fact some in the U.S. consider it a national workplace pastime. Difficult bosses come in lots of different flavors. Your manager might be overly controlling, giving you little to no autonomy. This goes both ways. Commiserate.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, OCTOBER 24, 2012
[Marketing] Greetings from CEB Summit 2012!
CEB is hosting our third annual Sales and Marketing Summit this week at the Cosmopolitan , and the official CEB portion of the conference got off to a great start this morning thanks to Brent Adamson. From the Road B2B MarketingHello from Las Vegas! Let’s break this down a bit. Your competition is your competition, right?
B2B IDEAS @ WORK | THURSDAY, SEPTEMBER 1, 2011
[Marketing] B2B Marketing Events Around The World - September 2011
Here's what's on tap for marketing industry events for September. September 6-8, Content Marketing World Cleveland, OH: Get the tools you need to be a successful content marketer through over 24 breakout sessions and keynotes led by worldwide experts. Download advanced content from our B2B Marketing Idea Series
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 16, 2013
[Marketing] What Do You Want From Your B-to-B Lead Generation?
Here are some highlights of what marketers want: Know the purchasing horizon time line. Further, here are some things they find useful of leads that are generated from content marketing: Whitepaper leads. Are you capitalizing on these types of content marketing? What are the critical factors that you’re looking for?
THE ROI GUY | WEDNESDAY, OCTOBER 8, 2014
[Marketing] Are White Papers Dead?
Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. Here’s a couple of reasons we may be seeing the change: 1) Marketing overload – Buyers now receive 32% more marketing campaigns than they just a few years ago (SiriusDecisions). Buyers don’t want another product pitch.
B2B MARKETING UNPLUGGED | MONDAY, JANUARY 19, 2015
[Marketing] Six Ideas for Getting Your Social Media Off the Ground
This Thing: If you are way ahead of Patty (and, frankly most B2B marketers probably are not), you may be ready to kick off an employee advocacy program on social. Here is a great article from Dave Hawley at Marketing Profs about where to start. Social Media B2B marketing bizmarketer corporate overlords linkedin social media
FEARLESS COMPETITOR | SUNDAY, AUGUST 14, 2011
[Marketing] We invite you to check out Find New Customers on Linkedin
Filed under: Business relationships , Content marketing , Demand Generation , Fearless Competitor , Find New Customers , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Management best practices , Marketing , marketing campaigns. B2B Demand Generation | Follow Find New Customers on Linkedin.
THE ROI GUY | TUESDAY, MARCH 15, 2011
[Marketing] The Big O – Outcome Selling
Skeptical Buyers: Inundated with more carpet-bombing marketing campaigns than ever before, buyers are suffering from information overload, making it difficult, if not impossible, to use legacy strategies to break through the noise to connect and engage with decision makers, and moreover, gain their trust. Who will use your product? 3.
B2B MARKETING ONLINE | WEDNESDAY, OCTOBER 20, 2010
[Marketing] No should think about doing a B2B social media campaign
But its real power comes when it’s used as part of the marketing mix. Not as THE marketing mix. Using all elements of the marketing mix, not matter how long it’s been around, will help you bridge that gap. Tags: Communications IT marketing Social media Web Business-to-business b2b marketing mix social media
BLUE FOCUS MARKETING | TUESDAY, MAY 14, 2013
[Marketing] Building Your Brand With Google+
Communication Content Marketing Google+ Marketing Small Business Social Media Marketing Now that Google+ has been around for a few years, the benefits have come into sharper focus. Most notably, this rapidly-growing social network is proving to be a popular, integrated platform for small business.
SOCIAL MEDIA B2B | WEDNESDAY, OCTOBER 12, 2011
[Marketing] B2B Social Media Can Increase Both Quantity and Quality of Leads
B2B marketers are constantly striving to improve the quality of leads that they generate with their marketing programs. In the traditional split between sales and marketing, the quality of leads always comes up. This causes marketers to focus on lead quality over lead quantity, but I would say that it is the same thing.
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 14, 2013
[Marketing] Relevant Social Media and SEO
In our B2T niche, as well as in the general B2B market, we use the word “relevant” frequently. The shift toward social search is an excellent opportunity to market more efficiently. Public Relations Social Marketing public relations search marketing SEO social media Social Media Today trends
DIGITAL B2B MARKETING | TUESDAY, OCTOBER 11, 2011
[Marketing] Content Will Not Be King
Nearly every marketer in every industry has heard the cry “ Content is King “ Even the cover of Ad Age was emblazoned with Content is King last month, complete with a crown. Once a call for change and recognition of a new marketplace reality, Content is King has become conventional marketing wisdom. Really folks?
FEARLESS COMPETITOR | SUNDAY, JANUARY 30, 2011
[Marketing] Find new customers using guest posts, Twitter and other stuff
Congratulations to @Kinaxis for winning Best B2B Marketing … Continue reading → Demand Generation Leadership Management best practices Marketing Sales 2.0 Thoughts and prayers go out to the protesters in Egypt. May they be safe. also believe the regime will soon fall, as I believe the army is about to switch sides.
WHAT WORKS - WHAT DOESN'T | MONDAY, SEPTEMBER 20, 2010
[Marketing] Maintenance Fees, a Cash Cow for Vendors, Under Attack From Users
Tags: IT Marketing InfoWorld maintenance agreements offshore support profit margins software firms software upgrades vendor negotiating tips Some customers are pushing back on software maintenance agreements, threatening vendors with the loss of their most predictable, profitable continuing revenue stream.
B2B LEAD BLOG | MONDAY, MAY 2, 2011
[Marketing] Webinar Replay: How CRM Revolutionized Marketing and Lead Generation at Volvo North America
Tweet This is a must-see webinar for any marketing organization that is contemplating the value of a CRM system or would like to leverage theirs more fully. He then details every step he took to resolve those challenges, increase conversions, accelerate the sales cycle, and close the marketing-sales loop both online and off.
WEBBIQUITY | WEDNESDAY, MARCH 6, 2013
[Marketing] The Social Media PR Battle
Social Media Marketing Social PR Baby Bullet baby food blender crisis management Facebook mommy bloggers public relations social media TwitterGuest post by Megan Totka. Has social media ruined public relations? Can the images of business and public figures still be saved by a crisis management team? Can PR keep up in this online social world?
SAZBEAN | THURSDAY, JUNE 17, 2010
[Marketing] Sazcast Episode 29 – Recruiting using Social Media with Shelli Gutholm from MRM Worldwide
Tags: Business Marketing Sazcast Social Networks
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 23, 2013
[Marketing] How to Leverage Power Words for Social Media Writing Impact
Social Media Writing Facebook Google Instagram LinkedIn marketing Social Media Marketing Twitter Words, words, words. Sometimes I feel like my whole life as a writer is wrapped up in words. My home life is too – helping with a struggling eight year old recently diagnosed with dyslexia. Featuring Contributions from Global Thinkers.
BUYEROLOGY | WEDNESDAY, JANUARY 5, 2011
[Marketing] The Importance of Buyer Personas to Lead-to-Revenue Management
tough assignment for B2B marketers today is getting a handle on how buyers progress through the buying and selling cycles. It also redefines marketing’s role in terms of just lead generation to that of working in tandem with sales through the entire end-to-end process of revenue generation and management.
MODERN B2B MARKETING | FRIDAY, MAY 11, 2012
[Marketing] Dave Kerpen Discusses How to Make Your Business “Likeable” With Social Media
by Jason Miller Dave Kerpen is the co-founder and CEO of Likeable Media , an award-winning social media and word-of-mouth marketing firm. Marketo recently caught up with Kerpen to get his thoughts on a few hot topics regarding social media marketing. B2B Marketing Social Media Thought Leader Interviews thought leadership
THE MARKETING OPTIONS | THURSDAY, MARCH 22, 2012
[Marketing] Marketing Options International ranks in the Top 20 B2B Marcomms Agencies
Marketing Options International has ranked in the Top 20 B2B Marcomms Agencies, the annual agency survey from B2B Marketing. Commenting on the results, Joel Harrison, editor at B2B Marketing said, “There may be further grief and tough times ahead for all business functions, not least marketing.
SALES CHALLENGER | MONDAY, AUGUST 19, 2013
[Marketing] What Makes You Unique?
It can be helpful to define what a differentiator is NOT: Features and benefits common to your market. Blog CEB Sales Blog Sales & Service Sales and Marketing Solutions Selling Sometimes there are even blank stares to the question—what is it that you do better AND different than your competitors? We’ve got great people.
REVENUE JOURNAL | SUNDAY, NOVEMBER 28, 2010
[Marketing] Why customer conversations and bloggers are trumping marketing copy and journalism
The classic PR model assumed that there were well-read and well-respected journalists with a loyal audience. When traditional PR was at its peak, journalists were one of the main links to potential customers. Now potential customers can talk directly to each other. And that has changed the game forever. read more.
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 8, 2013
[Marketing] What are you Doing to Maintain Customer Relationships?
Kevin outlines ways you can develop a marketing plan using emails to get the most out of them. Marketing Tips Traditional Marketing keeping customers using email kevin gao Marketingprofs using email to maintain customer relationships Maybe your job is, but it should be handed off to someone else to continue to nurture it.
WINDMILL NETWORKING | FRIDAY, OCTOBER 18, 2013
[Marketing] Using Blogging to Increase your Social Media Traffic
Social Media Traffic Generation AddToAny Blog Facebook LinkedIn Social Media Marketing Social network Twitter WordPress One of the best ways to increase the number of visitors to your website, is to make sure you offer them something in return, something that they will value and find useful. Featuring Contributions from Global Thinkers.
B2B MARKETING ONLINE | TUESDAY, JULY 13, 2010
[Marketing] Wrapping up Eloqua Experience 10 in Europe
Attendees were able to learn the latest techniques implementing marketing automation campaigns to not only drive marketing success, but also generate revenue for their organisations. Payne’s speech put into perspective the importance of marketing as a revenue engine. The dots weren’t hard to connect. And why?
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 6, 2013
[Marketing] Customer Loyalty: What Are You Doing?
Marketing Tips Marketing Tools Traditional Marketing customer service tips on customor loyalty using customer service to build customer loyalty what to do to keep customer loyalty zapposAll too often we focus so much on getting new customers that we forget about who’s supporting us now! There are several things you can do.
WHAT WORKS - WHAT DOESN'T | TUESDAY, FEBRUARY 9, 2010
[Marketing] Find Trend Pitches In Your Earnings Releases
Earnings releases – especially those showing growth – are great opportunities to point to new market trends. Tags: PR/Marketing Trends It’s good news these days to see a company whose revenue grew more than 70% year over year, as encryption vendor Voltage Security announced today.
THE MARKETING OPTIONS | WEDNESDAY, OCTOBER 10, 2012
[Marketing] Andrew Barnes-Jones joins Marketing Options as Creative Director
Previously, Andrew has been running a consultancy to deliver integrated and tactical marketing campaigns to both UK and International clients through activities that range from advertising and pure design to social and digital conception. Andrew has
EARNEST ABOUT B2B | FRIDAY, SEPTEMBER 21, 2012
[Marketing] Why use social media? The business case.
When it comes to social media, content strategies and inbound marketing – the benefits to most are clear. Don’t just think marketing for social media. It’s no longer a case of you putting materials out and attracting customers. And your brand, messages and content need to be in the mix. It’s not just about prospects.
MARKETING LEADERSHIP COUNCIL | TUESDAY, JUNE 12, 2012
[Marketing] 4 Keys to Driving Breakout Innovation
We’ve spent quite a bit of time here on Wide Angle talking about innovation; it’s our position that Marketing – by virtue of its superior understanding of the customer – should play a more important in the innovation process at most companies. Cutting Edge B2B Marketing B2C Marketing Marketing Innovation
WEBMARKETCENTRAL | TUESDAY, AUGUST 14, 2007
[Marketing] Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)
Email marketing campaigns The average open rate is slightly lower than that for enewsletters from business publishers, at about 27%. Marketing Today has summarized recent results Pro Publishing Services provides a breakdown based on sending frequency ; and U.K. and EMEA markets, for B2C and B2B campaigns.
MODERN B2B MARKETING | MONDAY, OCTOBER 3, 2011
[Marketing] Lead Nurturing, Lead Scoring and the World Cup
by Liz Smyth Last month at Cloudforce London, Henry Seddon of QlikView wowed the audience in his presentation entitled “Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth”. Check out the slides to learn more about results Henry and his team have been able to improve their sales and marketing alignment.
WEBBIQUITY | WEDNESDAY, APRIL 27, 2011
[Marketing] Book Review: Marketing in the Age of Google
There’s no question that search has dramatically altered the marketing landscape; the traditional yellow pages are now viewed as a colossal waste of paper as 70% (and climbing) of consumers go online to find local businesses and more than 90% of B2B purchase cycles start on the web. Yet, only 44% of small businesses even have a website.” (!)
DIGITAL VOICES | FRIDAY, JANUARY 10, 2014
[Marketing] SMACdown 2013: The Marketing Mavericks Take on BJ’s Wholesale Club Business Challenge
This October Ayantek put on an exhilarating competition between some of the marketing industry’s elite heavyweights at MITX's FutureM Conference. Both teams battled for marketing supremacy while they developed SMAC solutions to business problems provided by iRobot and BJ’s Wholesale Club.
HINGE MARKETING | WEDNESDAY, OCTOBER 23, 2013
[Marketing] Lead Generation Marketing Tips for Management Consultants
For a complex sale such as management consulting, knowing the power of online channels for lead generation marketing is a big first step. Social networks, email marketing, guest blog posts – all of these online sources drive traffic to the website and make it the hub of online activity. How do we get more qualified leads?
BIZNOLOGY | THURSDAY, APRIL 3, 2014
[Marketing] How Many Leads Do You Need to Generate? Use This Simple Calculator.
One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. If you generate too many leads, you’ll be wasting precious marketing dollars. The last number you probably have on hand, from sales and marketing experience. 3,000,000.
HUBSPOT | SUNDAY, JANUARY 26, 2014
[Marketing] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
As marketers, we all know that great writing can help our content stand out from the crowd. Yes, my friends: Marketing requires a scientific approach. Why Marketers Need to Know Excel. We inbound marketers loooove our Google Docs. 10 Stats About Inbound Marketing That Will Make Your Jaw Drop. From high school?
MARKETING ACTION | THURSDAY, APRIL 11, 2013
[Marketing] Tweetchat 101
The post Tweetchat 101 appeared first on Marketing Action Blog - Act-On. Social Media Marketing social media social media marketing Twitter What’s a Tweetchat? And why should you care? For all of you green social media users, Tweetchats are: Virtual meetings held on Twitter. draw for people with similar interests.
EARNEST ABOUT B2B | FRIDAY, NOVEMBER 7, 2014
[Marketing] Email Marketing for different buyer personas
Email Marketing for personality types - what''s the strategy? Back in March 2010, when Earnest was but a 6-month old toddler, our very own Chris Wilson wrote about the value of personas and why B2B marketers have to think beyond job titles when it comes to figuring out the best approach to speak to their audience. Navigation dominant.
REVENUE JOURNAL | SUNDAY, JUNE 30, 2013
[Marketing] Is your weakness a gift to your competitors?
Managing yourself Market Leadership Everybody has their weaknesses. But when you become a leader, you really have to leave yours behind. The most effective, successful leaders make a point of finding out what their weaknesses are and attack them. They do everything they can to become strong where they were once weak. read more.