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  • CMO ESSENTIALS  |  FRIDAY, SEPTEMBER 25, 2015
    [Marketing] Customer Journey Maps: The Great Unifier
    Talking to a colleague the other day, it occurred to me that “integrated marketing” somehow became a passé term without many companies making it a reality. If you live in the digital marketing arena, none of these tools are news to you. They can be the great unifier and the gateway to true integrated marketing. Map it Out! .
  • FATHOM  |  MONDAY, NOVEMBER 30, 2015
    [Marketing] How NOT To Write a Prospecting Email, Part V
    With the explosion in information and marketing technology (and promises of actionable insight from your data), everybody and their mother has some software that theoretically makes my life easier as a marketer. And despite cries from marketing gurus to be human (i.e., “What’s in a name? That which we call a rose.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 25, 2014
    [Marketing] Create a Winning Business Personality to Standout from the Crowd
    Marketing your small business is an ever-evolving project. In today’s modern small business marketing environment, companies with a consistent and compelling personality have seen greater success when it comes to enhancing their brand image. Want more marketing tips and tactics? 30 days is the max.”
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Marketing] K.I.S.S.: The Most Effective Way to Grow Email Opt-Ins
    All too often, marketers (myself included!) After my simple in-store opt-in at Orchard Hardware Supply, I waited with much anticipation – as only an email marketing guy could – to receive the welcome email. If I wasn’t an email marketing guy, I would have clicked to register for Club Orchard. Email Marketing Me: Uh, no.
  • CLIENT BRIDGE  |  WEDNESDAY, DECEMBER 21, 2011
    [Marketing] INFOGRAPHIC: Social Media Marketing for Startups
    From Udemy, here's an infographic that shows how a new business can grow using social media marketing. View Original Article
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 18, 2012
    [Marketing] How a Nonprofit Launched the Most Viral Campaign Ever [CHART]
    Sign Up now for Chart of the Week  to get a sales and marketing performance snapshot in your inbox every week! How a Nonprofit Launched the Most Viral Campaign Ever [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. And here is the other astounding fact: the video is 30 minutes long. 
  • B2B MARKETING CONFIDENTIAL  |  MONDAY, OCTOBER 23, 2006
    [Marketing] Marketing Stim-Response Data Warehouses
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Ive started to see these "supplementary data warehouses" in the market place. So, the solution is the marketing data warehouse.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Marketing] How to Increase Email Response Rates
    Email marketing isn’t dead, but to make it work you need a sound email marketing strategy. Email marketing is actually alive and kicking harder than ever. Like everything else in marketing today, it requires processes and advanced systems that enable you to deliver relevant and timely content to prospects and customers.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, APRIL 20, 2010
    [Marketing] Social Media and B2B Marketing Do Pair Well
    Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media. The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Marketing] The Inbound Approach to Turning More Leads Into Customers
    Inbound isn’t all about marketing. Below are some of my favorite tactics that inbound marketers and salespeople alike can use to help nurture and close more leads into customers. Align your sales and marketing teams. “Our sales team is lazy,” says a marketing specialist. Inbound Marketing
  • CAPTORA  |  MONDAY, APRIL 25, 2016
    [Marketing] 3 Expectations of Growth-Minded CMO’s
    Marketing teams that support aggressive pipeline growth are continually strapped for time. Even if a marketer didn’t cause the issue, being part of, or owning, the solution is a stand-out trait growth-focused CMO’s swoon over. CMO growth marketing webinar1) Fail Fast. REGISTER NOW!
  • CAPTORA  |  MONDAY, APRIL 25, 2016
    [Marketing] The 3 Expectations of Growth-Minded CMO’s
    Marketing teams that support aggressive pipeline growth are continually strapped for time. Even if a marketer didn’t cause the issue, being part of, or owning, the solution is a stand-out trait growth-focused CMO’s swoon over. CMO growth marketing webinar1) Fail Fast. REGISTER NOW!
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Marketing] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    42% year over year increase in customer profitability, 25% year over year increases in market share growth. In today’s environment, many marketers feel they aren’t at liberty to take action. ” Analytics Marketing Data Marketing Strategy ”  I could tell she was feeling tired and discouraged.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 25, 2012
    [Marketing] Analytic Data: Dive In for a Look at Your Website Messaging
    So as a search marketing professional I asked to see the analytics. B2B Internet Marketing B2B Marketing SEO Web DesignWould you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Does this sound familiar?
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 25, 2012
    [Marketing] Analytic Data: Dive In for a Look at Your Website Messaging
    So as a search marketing professional I asked to see the analytics. B2B Internet Marketing B2B Marketing SEO Web DesignWould you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Does this sound familiar?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 14, 2010
    [Marketing] Sharing is how you build a Brand
    Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. The Answer: create and share good content. Tweet This!
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 9, 2014
    [Marketing] Expert Ebook Writing: Prepare or Just Do It?
    About Expert Ebooks Attracting Clients Content Marketing E-Books expert ebooks Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. Research what readers want most. Find out what other books have been done. Decide what you have to say that will make a difference. Unique about your ideas?
  • LEADERSHIP  |  TUESDAY, FEBRUARY 3, 2015
    [Marketing] Oh No You Don’t! You Simply Can’t Say—“I Don’t Get Social Media”…
    We have made progress in understanding and defining processes to deliver positive outcomes through social media marketing. Social marketing initiatives have to be implemented, monitored and measured as part of a long-term, integrated strategy. Use social media, yes, but not at the expense of tried and true marketing methodology.
  • AD YOUR COMMENT HERE  |  FRIDAY, MARCH 26, 2010
    [Marketing] How to Effectively Market Your Excellent Customer Service
    They don’t know how to market it – or not market it -  to potential customers or new business.  Focus your valuable marketing copy on that. Consider customer referrals as a form of marketing.  What are other ways to market customer service?  The problem?  But check THIS out. What are best examples?
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 18, 2012
    [Marketing] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. B2B Google Search Engine Marketing Blog
  • COMPUTER MARKET RESEARCH  |  TUESDAY, JULY 5, 2016
    [Marketing] 3 Helpful Tips That Will Spread Awareness To Your SaaS Product
    3 Helpful Tips on How to Optimize Your Online Marketing Strategy for Your SaaS Business. Here are 3 helpful tips on how to optimize your online marketing strategy for your SaaS Business. 1.) Research and monitor the activities of your fellow competitors and put yourself in the minds of their marketing team. Start Giving It Away.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Marketing] 5 Tools to Manage Your Freelance Content Team
    Author: Kylie Ora Lobell Great content should be at the core of your marketing initiatives, but to produce this content, you need to hire talented creators. These are five types of tools that you can utilize to ensure that your content marketing campaigns stay organized and drive results : 1. Content Marketing b2b Consumer
  • WINDMILL NETWORKING  |  FRIDAY, JULY 25, 2014
    [Marketing] Creating an Engaging Customer Experience In A Socially Connected Marketplace
    Marketers love to use the term frequently, and why not? Customer Experience Marketing What is an Engaging Customer Experience? Engaging has a nice ring to it. It’s a noble aspiration, but what does it really mean? Is it Facebook likes? Twitter followers? In my experience, we use the term carelessly.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MAY 21, 2015
    [Marketing] Forrester’s Laura Ramos Offers 5 Ways to Align Sales & Marketing in Upcoming Webinar
    Marketing Sales forrester b2b forrester insideview forrester marketing forrester research tips forrester research webinar forrester sales marketing forrester sales research forrester thought leadership forrester webinar laura ramos webinar sales marketing alignment
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2016
    [Marketing] Are Your Emails Responsive? Tips for Making Sure Your Message Reaches Customers
    Tips for Making Sure Your Message Reaches Customers appeared first on Marketing Insider Group. Marketing StrategyBusinesses put a great deal of thought into the emails they send potential customers. They work hard to craft the perfect message, sometimes even taking pains to make it visually appealing.
  • B2B MARKETING INSIDER  |  SUNDAY, FEBRUARY 21, 2016
    [Marketing] Sujan Patel Plans To Crush 2016 (And How You Can Too)
    The post Sujan Patel Plans To Crush 2016 (And How You Can Too) appeared first on Marketing Insider Group. Content MarketingI’ve been dying to write a blog post to recap 2015 for some time, but with my workload and travel, I haven’t really been able to get away from working to reflect on what’s probably been my greatest year ever.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Marketing] 35 Tech Terms Translated Into Plain English
    We all misinterpret some of the techy terms floating around web and product design nowadays -- but now more than ever, marketers need to be familiar with this vocabulary so we can communicate better with our IT, web design, or product development departments. Learn more about how marketers can use APIs here. Inbound Marketing Design
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, SEPTEMBER 8, 2011
    [Marketing] Marketing Fantasies And Ruthless Realities
    Are you marketing in a fantasy world ? Marketing that generates leads like inbound marketing is a reality and if done correctly it can make a significant difference to your business. Whilst you’re working your marketing there is nothing stopping you putting in a few calls to existing and new customers alike. Enjoy that ? 
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Marketing] How to Create a Fantastic Email Newsletter [Checklist]
    This metric should be something besides opens and clicks, by the way -- it should be more closely tied with your overall marketing and business goals. If your marketing software supports personalization, this is a really easy thing to implement that could have big results for your conversion rates. email marketing 10) Send.
  • SAZBEAN  |  WEDNESDAY, JANUARY 16, 2013
    [Marketing] The Experts’ Views on Content Marketing
    There have been a lot of discussions about what works in the realm of online marketing. But after Google’s Panda update, there seems to be a talk of a “new” type of marketing which focuses on content. Content marketing has boomed since Panda rolled out. How do you see content marketing as the new face of online marketing?
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, OCTOBER 13, 2009
    [Marketing] Verticalizing Internet Marketing
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. decides that they really want to make their inventory appealing for technology marketers, specifically B2B technology marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 5, 2013
    [Marketing] In praise of the naked business
    The world headquarters for Schaefer Marketing Solutions is wherever I am sitting. Entrepreneurism humor Personal entrepreneurship innovation lean business schaefer marketing solutions I have a confession to make. I run my business from a chair.  I’m not kidding. Writing books. Preparing speeches. Blogging. Naked on the run.
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Marketing] Kapture CRM
    Opentopic blog >> opentopic.com Within an organization, marketing department faces the challenge to regularly prove the ROI for every marketing dollar spent. With your marketing system combining umpteen marketing streams and limitless campaign permutations, obtaining results comes down to tracking and maximizing ROI.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, SEPTEMBER 18, 2012
    [Marketing] How CRM and web data can bring sales and marketing together
    Customer Relationship Management (Photo credit: Gari). I’m always disappointed when I find sales and marketing departments at loggerheads, blaming each other for various failings. To bring sales and marketing together at this late, tactical stage, is a failing in itself. Harness your web data. intent: what did they search for?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 26, 2010
    [Marketing] Why is Google Scared and What it means for B2B Marketing!
    At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? And we tend not to stray from that behavior now. perhaps there will be shortly.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Marketing] 17 Words You Must Use in Your Headlines [+Examples]
    As many internet marketing experts know, people are much more likely to watch an online video than read an online article. The post 17 Words You Must Use in Your Headlines [+Examples] appeared first on Inbound & Content Marketing Hub. Content Creation Copywriting Online Marketing Secret. Facts. Bargain. Exclusive. How To.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 7, 2010
    [Marketing] The Role of B2B Marketing is Shifting from Lead Generation to.
    However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve. All Rights Reserved.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 21, 2009
    [Marketing] Why You Need Outbound Marketing to Strengthen Your Inbound Marketing
    So it is with inbound marketing vs. outbound marketing. Celestine reminds us that outbound marketing done right, particularly in the form of smart public relations can make a measurable and almost immediate positive difference. Witness the existence of Content Marketing Today and the blog post you’re currently reading.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 27, 2012
    [Marketing] Our Newest Confirmed Guest on Marketing Made Simple TV
    And you’ll get to meet him on Marketing Made Simple TV this Fall. Interested in Sponsoring Marketing Made Simple TV? Interviews & Guest Appearances management-best-practices Marketing Made Simple marketing-campaigns social mediaForbes called him “One of the top influencers in social media.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 1, 2011
    [Marketing] 4 Ways to Use Social Media to Beat the Big Boys
    Examples: Naked Pizza : ( [link] ) is using a full arsenal of social tools to aggressively grow its presence in the mature and hypercompetitive pizza market.  Content Marketing Entrepreneurism Social Media best practices customer acquisition social media and entrepreneurs social media and small business social media strategyAbsolutely.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JUNE 7, 2005
    [Marketing] B2B Lead Generation Blog: Bigger Budgets For Marketers Who Measure Lead Generation Effectiveness
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. ROI measurement is the CEOs top mandate for marketing Marketers who measure their performance are rewarded with bigger budgets and win more respect.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 8, 2015
    [Marketing] How Should Our Staffing Firm Use YouTube?
    When creating a content marketing strategy, be sure to consider the value of video content. appeared first on Haley Marketing Group. SEO/Social Media Content Marketing Strategy for Staffing Firms How Recruiting Firms Can Use YouTube How Should Our Staffing Firm Use YouTube? Create videos! How Should My Staffing Firm Use Google+.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Marketing] Lattice Engines Automates All Steps in Prospect Discovery
    What’s needed to fully exploit this resource is technology that automates the end-to-end process of assembling the information, identifying opportunities, and delivering the results to sales and marketing systems. Results can be exported to a marketing automation system or appear within the sales person’s CRM interface.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] Your Unique Value: Solution Focused versus Challenge Centric?
    What your marketing and sales enablement teams might not fully realize is that: Product / service differentiators are fleeting, especially today where new product launches are faster than ever before and solutions are quickly commoditized. With all the choices available to buyers, it is important to communicate how your solution is unique.
  • WRITTENT  |  FRIDAY, DECEMBER 20, 2013
    [Marketing] The 5 Most Incredible Content Marketing News Stories of the Week
    If you’re in need of some inspiration on new tactics and forms of measurement to elevate your content marketing strategy, look no further. While it’s anyone’s guess whether these predictions will turn into content marketing news in the next 12 months, it’s certainly a thought-provoking report that’s well worth the download!
  • VISIONEDGE  |  WEDNESDAY, OCTOBER 10, 2012
    [Marketing] Don’t Play Politics with Your Planning
    As marketers we need to take the macro-environment into consideration when we’re creating any plan. Financial markets and the economy tend to adapt quickly to any changes, resuming a business-as-usual cadence despite policy changes. Marketing Effectiveness election Marketing planning politics VisionEdge Marketing
  • GREAT B2B MARKETING  |  TUESDAY, JULY 19, 2011
    [Marketing] Marketing Strategy: Too Broad, Too Narrow or Just Right?
    Getting your marketing strategy just right is critical for B2B marketing success. One of our Fusion Marketing Partners teammates worked for a company whose small C-level and business development team had dozens of potential deals cooking, not one of them anywhere near the one-yard line. Aiming too narrowly is equally fatal.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Marketing] 76% of Businesses Use Email for Event Marketing [New Data]
    HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats , an insightful, data-filled ebook on how businesses conduct marketing for their live events. One of the key findings was around which tactics marketers rely on most.and what they rely on least. Only 11% use blogging for event marketing.
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Marketing] Social Selling: Step Up Your Game
    Prospects won’t trust an approach by a person who looks only to sell, sell, and sell, so build out your “curbside appeal,” as Gerry Moran, Head of Social Media Marketing for SAP in North America, puts it in his piece “ The Cure for the Common Cold Call Is Social Selling.”. Content Marketing Social Media Marketing
  • HALEY MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Marketing] What Facebook’s News Feed Update Means to Your Staffing Firm
    And finally, we need to look at the local market and tie content around current events. perfect example of this is Haley Marketing’s HIT’s (Hobbies, Interests and Talents) series of content. The post What Facebook’s News Feed Update Means to Your Staffing Firm appeared first on Haley Marketing Group.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 8, 2013
    [Marketing] Is Google+ the place to be?
    It’s of paramount importance you not only consider Google+, but actively incorporate it into your marketing solutions and positioning strategy. As I stated in my interview, Google+ has features that are lacking on other social media platforms:  “Integration benefits any marketer who intends to leverage other Google properties. The
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Marketing] 5 Small Businesses Excelling on Social
    When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. California-based Tacolicious started out as a little taco stand at the San Francisco Ferry Plaza Farmer’s market on Thursdays. Craving more marketing tips and advice? Website.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 15, 2011
    [Marketing] Does My Hair Look Good in this Metric?
    have to admit that I am starting to lose my patience with sales and marketing professionals that continue to hide behind these vanity metrics. But, what action can you really take as a sales or marketing professional with a Total Influenced Revenue number? by Jennifer Horton | Tweet this. Let’s face it. Break out the champagne? Reddit.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 16, 2014
    [Marketing] Find New Customers now in Florida
    The nicest company in B2B marketing today, Find New Customers ,  is now in Florida, rather than New York. To contact this award winning marketing expert, just fill out the form below. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers.
  • ONALYTICA B2B  |  THURSDAY, SEPTEMBER 3, 2015
    [Marketing] Telecoms: Top 100 Influencers and Brands
    The market is in decline due to large-scale rollouts of 4G networks in the US and China, the world’s two biggest economies, coming to an end. This insight was echoed in another recent article suggesting that telecom service providers across the globe are facing challenging market conditions. MAPPING THE TELECOMS COMMUNITY. rsprasad.
  • THE EFFECTIVE MARKETER  |  FRIDAY, OCTOBER 22, 2010
    [Marketing] B2B Marketers Hold Off on Killing Traditional Media
    Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?
  • CAPTORA  |  FRIDAY, MAY 27, 2016
    [Marketing] This Week in Growth Marketing: Tech of the Future
    It’s impossible to stay on top of every growth marketing story throughout the week. Read on to get the highlights: Snapshot of the content marketing industry. The Top 200 Content Marketing Brands And Influencers [link] #contentmarketing pic.twitter.com/eNsrzVkrAH. One company successfully deploying a new marketing technology!
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 17, 2011
    [Marketing] What’s the ONE thing I should do in B2B Lead Generation?
    Case in point, I’m talking with the President of a PPC search marketing company.   His company is very successful — with many clients and lots of articles. Thanks to Stephanie Tilton of TenTon Marketing for this graphic.). Filed under: lead generation , Management best practices , Marketing , sales funnel. answer.
  • MARKETRI  |  THURSDAY, MARCH 7, 2013
    [Marketing] Does Your A/E/C Firm Need a Competitive Advantage?
    If there isn’t a large budget for hiring a team of in-house marketing and public relations professionals, it might be wise to investigate hiring an outsourced marketing services partner to help your firm grow its business through a targeted public relations program. Well, PR certainly isn’t the same as marketing.
  • HALEY MARKETING  |  MONDAY, APRIL 11, 2016
    [Marketing] How To Increase Social Traffic By 390%! – HaleyMail Concierge Service
    Who has time for marketing?! Our Concierge Service is the most comprehensive content marketing program offered to the staffing industry. Just contact your Marketing Advisor more information. – HaleyMail Concierge Service appeared first on Haley Marketing Group. Of course you would! The best part? Results.
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 21, 2010
    [Marketing] ClickPredictions: The Birth of a Meaningful Marketing Model
    We asked Bob Gilbreath "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010" Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide (one of the nation’s largest digital advertising agencies) and author of “ The Next Evolution of Marketing ” Bob Gilbreath.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 9, 2013
    [Marketing] How to think about differentiation for your business
    So, without annoying anyone, you probably have almost as strong an attraction to the target market that the forcible approach went after. When you focus on a target market, choose a market that is growing and a problem to solve that is also growing. Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL). Have a Plan B.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Marketing] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
    Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook -- a playbook that is constantly evolving with new technologies and social platforms. In fact, 70% of marketers say that content marketing has actually increased their brand awareness. Inbound Marketing
  • HUBSPOT  |  THURSDAY, JULY 7, 2016
    [Marketing] 12 Tips for Writing Clickable Search Ad Copy
    Content creation is an essential part of a marketer's day-to-day job. As marketers, we know the importance of having great landing page copy. Ecommerce Marketing Data Advertising Daily CanonicalFrom drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience.
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Marketing] Google’s Mobile Search Update: Are You Ready for April 21?
    Digital marketers clung to the words and insight shared by Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, when she spoke at SMX Munich and stated as much. In a study of Q3 2014, Merkle | RKG (a search and digital marketing agency) reported that Google increased its share of organic search visits in the US to 83%.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] Goldilocks and the 3 Lead Nurturing Programs
    If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. It begins innocently enough: you pull your marketing team into a room with a whiteboard to brainstorm and the next thing you know you have enough colors on the board to look like a Jackson Pollock masterpiece.
  • ANNUITAS  |  MONDAY, NOVEMBER 22, 2010
    [Marketing] Four Reasons to be Thankful You’re a B2B Marketer
    I have said over and over that there is no better time to be a B2B marketer.  It seems that marketing’s role has always been similar to that of the unwanted stepchild that is played out in Disney movies.  After all, what was marketing anyway but a department that spent money without having anything to show for it? Relevance.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Marketing] How to Write With Clarity: 9 Tips for Simplifying Your Message
    Content Marketing Blog Daily TacticalThere’s something missing from a lot of content. It’s clarity. Clarity means making your content easy to understand. If people can’t understand what you’re trying to say, then your content is not useful, right? They'll want to keep reading. How do you make your writing crystal clear? Your point.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 11, 2009
    [Marketing] B2B Marketing Zone’s Best B2B Marketing Posts – 2009
    If you aren't already subscribing to the B2B Marketing Zone, you should be.  Earlier this week they compiled the Top 80 B2B Marketing Posts for 2009.  Be sure to check out the list to find great posts you might have missed this year.  Shout out to Amy and Suaad who
  • ACQUIRING MINDS  |  THURSDAY, JUNE 17, 2010
    [Marketing] Savvy Buying of B2B Data
    Stevens and Bernice Grossman, two well recognized B2B direct marketing experts.    Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School and blogs at HBR.org. . Bernice Grossman created DMRS Group an independent marketing database consultancy. An Interview with Ruth P.
  • WRITTENT  |  FRIDAY, FEBRUARY 15, 2013
    [Marketing] The Hottest Marketing News of the Week
    Valentine’s Day cards or eating heart-shaped candies, it doesn’t mean that you should ignore what the marketing world has to offer. Marketing NewsHi everybody! If you were busy preparing your St. You know it’s all about constant change, right? That is why let’s stay tuned and keep both eyes opened. Ways to Find an Audience [.].
  • BUNGALO  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Marketing] What is a marketing strategy, anyway?
    While making final preparations for a Business Builders session on Marketing Plans, I went looking for a simple explanation of  “marketing strategy.” marketing strategy is the WAY you will create customers. Basically there are four things you need to keep in mind about marketing strategy. 1. strategy
  • THE EFFECTIVE MARKETER  |  THURSDAY, NOVEMBER 3, 2011
    [Marketing] Are You Spending Enough on Online Marketing?
    Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. So if the survey finding that the median of annual interactive marketing budgets is $7.19
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Marketing] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    As marketers, we''ve had it drilled into our heads that conversion rates of 3-7% or so are pretty good -- so you might think 10% is pretty fantastic. The percentage of marketers investing more than 50% of their digital ad budget in remarketing doubled from 2013 to 2014, but that only brought it up to 14%. Crazy, right? See you there!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Marketing] Negative SEO: Does It Really Exist?
    As such, it’s a practice that most businesses and web marketers not only deem highly immoral but also a waste of investment and resources. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Digital Marketing b2b Scary right? But, do these tactics actually work?
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Marketing] Why Social Selling is Like Dating: How to Find a Relationship that Works
    Check out Act-On’s free toolk it : The post Why Social Selling is Like Dating: How to Find a Relationship that Works appeared first on Marketing Action Blog - Act-On. Social Media Marketing LinkedIn sales social media social selling Twitter Think about it. It sometimes includes dealing with deception, lies, and broken promises.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 9, 2012
    [Marketing] Should Your Business Buy Tumblr Ads?
    Tumblr has built a huge audience very quickly and has high engagement,” said Chris Selland , Chief Marketing Officer at Terametric. While Tumblr has amassed a huge audience of content creators – not to mention some scrapers – it faces stiff competition from a crowd of social media giants when it comes to wooing marketers.
  • B2BBLOGGERS  |  MONDAY, APRIL 16, 2012
    [Marketing] B2B Social Media FAQ: How Much Should We Budget?
    A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? Here are the questions that will help you zero in on program objectives and milestones: How big is your social marketing universe? B2B Blogger B2B Marketing B2B Social MediaMinimum Budgeting Requirements. Engagement.
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Marketing] Content Marketing Manager – Opentopic
    The post Content Marketing Manager – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roiOpentopic blog >> opentopic.com The IBM Cloud Video unit is growing at a rapid pace, and we need your help!
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Marketing] Content Marketing Manager
    The post Content Marketing Manager appeared first on Opentopic. Marketing ROI Cmo marketing roiOpentopic blog >> smartrecruiters.com The IBM Cloud Video unit is growing at a rapid pace, and we need your help! We’re changing the way people watch television and enabling unparalleled content delivery on any screen.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Marketing] Double Your Marketing ROI
    Step up your digital marketing with Opentopic powered. Marketing ROI Cmo marketing roiOpentopic blog >> opentopic.com I’m a social media expert with extensive knowledge of existing and emerging new media platforms. My passion is helping businesses cut through the noise on social media and get maximum business value.
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Marketing] More Stakeholders and Business Involvement Driving Longer IT Decision Cycles and Discounting
    Consulting offered us an early look at the findings, which deserve consideration as you develop your IT sales and marketing strategy for 2014. The Bottom Line So how should your sales and marketing strategy change to address the growing complexity of the IT decision making process L.E.K. ‘s research has revealed? L.E.K. The L.E.K.
  • LEANDATA  |  THURSDAY, MARCH 17, 2016
    [Marketing] How EverString Found the Force in ABM
    So with that bang for their buck, perhaps EverString could say: May the force of Account-Based Marketing be with you. There’s a reason why EverString has a reputation within demand generation circles as a business implementing an innovative go-to-market strategy with ABM at its center. Account-Based Sales & Marketing LeanData
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 10, 2012
    [Marketing] The 14 Best WordPress Plugins for Social Media and SEO Optimized Sites for 2012
    Having the right plugins can give you an edge over other blogs and can also assist you in gaining the extra functionality you need for your WordPress-powered site, especially if social media is an important part of your marketing strategy. Blogging SEO (Search Engine Optimization) Social Media MarketingDisqus Comment System. Smush.it
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 15, 2015
    [Marketing] Open Lounge: Day One Inspires at Dreamforce
    Market Intelligence df15 Dreamforce dreamforce 15 dreamforce 2015 dreamforce events dreamforce insideview dreamforce marketing dreamforce parties dreamforce sessions dreamforce talks salesforce CRM insideview salesforce insideview salesforce.com insideviewInsideView’s Open Lounge at Dreamforce started of […].
  • SALESFUSION  |  MONDAY, JULY 7, 2014
    [Marketing] How to Use Audience Engagement to Define Your Product
    The post How to Use Audience Engagement to Define Your Product appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Customer Interaction Guest Blogger
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 5, 2013
    [Marketing] Why You Should Hire Jeff Ogden to Keynote Your Next Business Conference
    When Looking for Keynote Speakers, why Should You Hire Jeff Ogden to Keynote your next big Marketing Conference? For a related post, check out “ You Killed It: 5 Tips for Creating a Persuasive Speech “” If you’re looking for keynote speakers , the award-winning marketing expert Jeff Ogden should be on your short list.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 19, 2016
    [Marketing] Digital casualties: digital diversity at the workplace
    Digital Technology airbnb digital casualties Digital marketing Facebook genetic linkage instagram luddites pinterest snapchat twitter uberThis is the third “digital casualties” post. You can read the first two here and here. Friction is required to settle the path of progress, with legitimate concerns from all sides.
  • BEYOND  |  MONDAY, MAY 11, 2009
    [Marketing] Where would we be in a world without marketing communications?
    Marketing agencies and marketing professionals in general could well become extinct unless we adapt and evolve. The death of marketing communications as we know it may well be a pessimistic view of the future, or there again it could be the beginning of something new and exciting. Tags: Beyond Buyersphere marketing
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 18, 2009
    [Marketing] How Trade Publications Can Capitalize on Content Marketing and Social Media
    Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Those marketers are now writing insightful, helpful thought-leadership content.
  • ANNUITAS  |  THURSDAY, JANUARY 15, 2015
    [Marketing] Analytics That Matter
    I must say that we as marketers have improved over the past several years in the analytics arena. Four or five years ago, it wasn’t surprising to talk to marketers who literally weren’t tracking anything. Indicators – Metrics should provide a lens as to the condition or direction or your marketing efforts. just to name a few.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2011
    [Marketing] What Was Your Favorite Part of Eloqua Experience?
    Are you a marketing nerd? If you’re in B2B marketing, you need thought leadership marketing. Jeff Ernst, of Forrester Research, explains why in this article, “ 5 Reasons You Need Thought Leadership Marketing. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Marketing] A Simple Guide to Navigating Trending Content
    Simply input your keyword -- for example, let’s use “content marketing” -- and filter down the timeframe you’d like to see results from. With a calendar in place, you'll be more prepared to create marketing campaigns in response to the events that align with your brand and your audience's interests. There's a lot going on. That's it.
  • FATHOM  |  SATURDAY, FEBRUARY 2, 2013
    [Marketing] Are You Ready to Swing from Twitter's Vine?
    Content Creation & Strategy Social Media Video content marketing online video twitter video video content marketing vine vine videoWell, if you do … Continue reading → The post Are You Ready to Swing from Twitter's Vine? appeared first on Fathom.
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 15, 2011
    [Marketing] Content Marketing - Large vs. Small Companies
    Research from Junta42 and Marketing Profs showed various content marketing tactics across industries and companies of all sizes. The attached article discusses the different ways that large companies (1000+ employees) and small companies (10-99 employees) use content marketing. View Original Article
  • ANNUITAS  |  THURSDAY, FEBRUARY 27, 2014
    [Marketing] Three Things a Demand Strategy is NOT
    Instead, they purchase some type of marketing technology, load up a list, blast a few emails and call it a strategy. Demand Strategy does not start with a marketing technology solution. So if you’re making an investment in marketing automation, be sure you take the time to build a strategy with a clearly-defined process first.
  • CONNECTING ELEMENT  |  FRIDAY, JANUARY 9, 2015
    [Marketing] On-the-money forecasts for 2015
    By Martin Curry, CE head of marketing Read more › Digital Digest | Digital marketing blog | Connecting Element big data content marketing digital marketing 2015 digital marketing trends email activity emotional marketing multi-channel thought leadership
  • VIEWPOINT  |  FRIDAY, MARCH 27, 2015
    [Marketing] 4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!
    Sales Process Sales & Marketing Management Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. His final tip is a passionate plea calling all sales reps to return to the telephone. Part 1: Tip #1 Believe it Works.
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Marketing] The Rise of Social Leaders #SocBiz25 #SocBiz
    This list was especially significant to Blue Focus Marketing (@ BlueFocus ), as Cheryl Burgess ( @ckburgess ) CEO was a member of the selection committee tasked with assisting on the list, a process that was driven by the contributions of the Economist Intelligence Unit (@ TheEIU ) and IBM (@ IBM ). Rather, it’s up to us to create it.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Marketing] Now THAT'S How You Do Advertising: Nivea Reinvents the Print Ad
    Marketers can spend lots of time designing something visual. This week, I''ve been at Content Marketing World. introductory inbound marketing Advertising We often harp on print advertising here at HubSpot. But sometimes, print ads can surprise us and actually be part of an inbound framework. So go on -- get going helping them!
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