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  • LEADERSHIP  |  TUESDAY, SEPTEMBER 10, 2013
    [Marketing] 10-Point Checklist: Getting C-Suite Buy In for Social Media
    And another senior marketing manager bites the dust! The fact is, social is now an integral part of lead generation and marketing programs. And unless we embrace and excel at social media marketing integrated into the full marketing mix, we’ll be at a competitive disadvantage.”. Part 1. Isn’t it free? Pick from this list.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Marketing] 8 Key Questions That Will Help You to Know When to Update Your Website
    If you aren’t sure if your site needs some of these key updates or not, reach out to a marketing firm for a consult. Accounting Marketing Efforts Every CPA Must Know for Higher Growth The 3 D’s of Brand Building In A/E/C. Branding Content Marketing Online Marketing Strategy Websites Who wants that? 3.
  • FATHOM  |  TUESDAY, JUNE 23, 2015
    [Marketing] Thank-You Notes: One Champion’s Secret to Sales
    They’ll also be more likely to contact you if/when they’re ready to buy (or refer their friends who are in the market for what you offer). Sales & Marketing Alignment Sales Operations how to master the art of selling sales-marketing alignment Tom HopkinsThanks for all the love, readers.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 26, 2015
    [Marketing] 5 Cheap and Cheerful Ways to Promote Your Retail Business
    Small Business Marketing retail You’ve got a retail business, but do potential customers know it exists? Television spots, billboards, radio and magazine ads can add up quickly and are out of reach for most small businesses. How can you get the word out without breaking the bank? Also remember that you don’t have to be everywhere.
  • BIZNOLOGY  |  THURSDAY, JULY 9, 2015
    [Marketing] Is the web dis-integrating your value chain?
    Internet Marketing value chain web technologyDon’t look now, but the web might be ready to eat your lunch. Are you a hotel chain? How many different disruptions have you lived through? You probably remember how you felt when Expedia started hijacking all of your customers because they no longer needed to call you to make a reservation. Then
  • MARKETING ACTION  |  WEDNESDAY, JUNE 5, 2013
    [Marketing] Typography Matters
    Marketers use all kinds of art elements, color schemes and graphics to convey mood, emotion, and character on websites, in emails, in signage, and in all kinds of collateral. The post Typography Matters appeared first on Marketing Action Blog - Act-On. Email Marketing Marketing Communication email marketing
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 26, 2014
    [Marketing] Manufacturers: HVACR Contractors Are Changing The Ways They Interact With You
    Marketing Trends Social Marketing Traditional Marketing HVAC contractor HVAC industry overview HVACR industry research HVACRbusiness ways maanufacturers can support contractors ways manufacturers can support HVAC contractors Progressive contractors, I believe, are changing the way they are interacting with their manufacturers.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Marketing] Which Company Should You Actually Work For? [Quiz]
    Inbound Marketing Finding a dream job is like dating. Sometimes, you''ll find it on your very first gig out of school. Other times, you''ll kiss a bunch of frogs before landing a job that you love doing every day, at a company with a culture you love. Wouldn''t it be nice to know ahead of time where you''d fit in best?
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 30, 2015
    [Marketing] The 30 Most Viewed, Shared, and Savored Blog Posts of 2015
    10 Retail Marketing Ideas to Boost Sales – We assembled ten retail marketing ideas to help bring increased sales and more loyal customers. Event Marketing. More Marketing Tips. Email Marketing email marketing 2015In case you missed any, enjoy! Email. Use these five out-of-the-box tips as a guide.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 4, 2009
    [Marketing] Winners of the 2009 Markie Awards
    Congratulations to the winners, to the finalists, and to all the marketers who created great campaigns, deepened their alignment with sales, or achieved new heights in their analytics. Tags: B2C Marketing Social media Markies B2B Marketing Eloqua
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 21, 2013
    [Marketing] Prism, the early years. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Related Stories In praise of the naked business 10 marketing tips to help your start-up stand out at SXSW Happy Holidays from Our Home to Yours. Check him out on Twitter: @joey_strawn Marketing Solutions
  • HUBSPOT  |  FRIDAY, APRIL 29, 2011
    [Marketing] How to Cultivate an Inbound Marketing Mindset
    The following is a guest post from Greg Elwell, owner of B2B Inbound , an inbound marketing agency for B2B companies. And that means getting into an inbound marketing mindset. What’s an inbound marketing mindset and how do you cultivate it? Start drawing traffic and capturing leads by executing an inbound marketing plan.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 5, 2012
    [Marketing] Using BANT for Lead Qualification
    Unfortunately, there is no silver bullet to lead scoring in B2B marketing. According to Craig Rosenberg and his post,  6 Reasons Why Everyone Needs a Lead Qualification Team , “If you send unqualified leads to sales, you will either fail or get minimal ROI from your marketing programs. Period.” BUDGET. AUTHORITY. TIMING.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Marketing observations from Europe
    I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine food, history, art and monuments, my mind was never far from looking at the marketing spin on things. Such marketing genius at Coke. While nearly every hotel, restaurant and pub in the U.S. Must have worked.
  • FATHOM  |  FRIDAY, SEPTEMBER 20, 2013
    [Marketing] 5 Steps to Implement Content Strategy for Higher Education
    More tangible marketing tactics, such as paid search campaigns or usability, are prioritized over the long-term goals of content marketing. So we have some tips to help you effectively implement the type of marketing that builds lasting relationships: 1. While content marketing seems obvious to marketers, the term is still new.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 4, 2013
    [Marketing] Social Networking – Organic? Strategic? or Gaming a System?
    Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. b2b marketing plans social mediaNow that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Marketing] A Simple Guide for an Effective Inbound Call Strategy
    When I asked about the importance of her call channel for inbound marketing activities, the CMO of a mid-sized software company told me recently: “We don’t put our number prominently on our website or on our marketing materials, because if we did, we’d get a lot of unqualified calls that waste our salespeople’s time.”
  • WRITTENT  |  THURSDAY, JUNE 5, 2014
    [Marketing] 15 Reasons You Should Claim Your Google Authorship Markup
    If those benefits aren’t making your mouth water right now, you’re aiming too low in your marketing campaign. The post 15 Reasons You Should Claim Your Google Authorship Markup appeared first on Inbound & Content Marketing Hub. Blogging Content Strategy Social Media Marketing Here are 15 reasons why. 1.
  • SAZBEAN  |  THURSDAY, MAY 12, 2011
    [Marketing] User Experience or Customer Experience?
    MarketingCustomers buy from us because they value what we sell. Part of the selling experience is the customer experience. How can we make that experience better to increase the value we bring to our customers and encourage them to purchase from us again? View more presentations from Anders Liljedal. Thoughts?
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 11, 2012
    [Marketing] Write Less, Say More: The Power of Brevity | Lifehacker
    Blogging Content Marketing In Print News Tips & Mini-GuidesWhen it comes to great writing, less is more. But even if you’re familiar with the mantra to “omit needless words,” tightening your writing is harder that it looks. Which words should you omit? How can you write more clearly? Let me do that again.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Marketing] How to Nurture Contacts Beyond the Inbox
    by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Pete Schott , Product Marketing Manager at Bizo. Pete is responsible for social, content and product marketing at Bizo , which specializes in business audience marketing. Follow Pete on Twitter @slapschott. Lead Nurturing
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 17, 2011
    [Marketing] SEO an afterthought to website development? …big mistake.
    B2B Web Strategy Search Engine Marketing Web DesignToo often, we engage with website-design clients who, when we broach the topic of search engine optimization (SEO), say something like… Oh yeah, we’ll get to that down the road;  let’s just get our new website on the air first.
  • VIRALLY BLOG  |  TUESDAY, DECEMBER 23, 2014
    [Marketing] Why 3 is the magic number with ebooks and whitepapers
    In general there are 3 and the are: 1) No idea who you are or exactly what you do. 2) I know who you are but I am not ready to buy today. 3) In the market to buy any time now. The post Why 3 is the magic number with ebooks and whitepapers appeared first on Content Marketing, Virally Blog. Here is why you need 3!
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 23, 2015
    [Marketing] The Rise Of The Citizen Storyteller: Part 2
    Confining storytelling just to marketing or PR limits the value and impact that storytelling can make.  It’s what David Packard, one of the founders of Hewlett-Pack, understood when he said, “ Marketing is too important to be left to the marketing department.”. Content MarketingCitizen Storytellers. Tell them that.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 9, 2013
    [Marketing] 3 Reasons That An On-Site Blog Helps Your SEO
    B2B Web Strategy Blogs, Blogging Content Development LinkBuilding Online Marketing Search Engine Marketing Web Design With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a a website, an SEO needs content. Google loves fresh content.
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 24, 2011
    [Marketing] 15 Useful Twitter Tools for B2B Social Media
    TweetAdder is a suite of Twitter automation tools for promotion and marketing. Communications Marketing Social Media 101 Twitter Social Media B2B toolsHere’s a list of 15 tools you may find useful: 1. BirdHerd. BirdHerd is Twitter made easy for groups and teams to update a single Twitter account. Cost: Free. 2. Twtpoll. ReFollow.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Marketing] Guidelines for Getting Awesome Guest Blog Posts
    Copyblogger, a content marketing company, gives guest authors a list of recently approved topics in its guidelines. Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content. © 2014, VR Marketing Blog. Ask contributors to use Google Authorship. ” Set a word count minimum.
  • THE ROI GUY  |  MONDAY, FEBRUARY 20, 2012
    [Marketing] What is the Do Nothing Buyer Costing You?
    This malaise is costing millions in lost sales, and represents the single greatest opportunity for driving your 2012 sales and marketing success. Implementing provocative sales and marketing tools, to answer “Why Change?” What could provocative sales and marketing tools mean to break the status quo and drive incremental sales?
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [Marketing] Get your free sample of Personal Branding Magazine!
    His brand, Fearless Competitor, is well-known in the B2B marketing world. Paul Dunay, Buzz Marketing for Technology. Filed under: Business relationships , Demand Generation , Fearless Competitor , Find New Customers , Guest appearances , Leadership , Management best practices , Marketing , Presentation skills.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Marketing] 25 Sure-fire Ways to Grow Your Email List
    With all the attention building your social media presence, you may have forgotten that the powerhouse of your business is still in your email marketing strategy and building your email list. When asked, 77% of email marketers ranked this as their most pervasive tactic to generate list growth ( source ). Email Marketing
  • PWB MARKETING BLOG  |  FRIDAY, MARCH 16, 2012
    [Marketing] Are You Pinterest-ed in Social Media? [Infographic]
    B2B Marketing B2B Social Media SEO Blogging MediaI’ll admit it; the last couple of months I have been engrossed in Pinterest somewhat – Shhh don’t tell my family, they think I have been “working”. In reality I suppose I have been, working that is. Have you been invited to join Pinterest? Do you know why it might benefit your business?
  • PWB MARKETING BLOG  |  FRIDAY, MARCH 16, 2012
    [Marketing] Are You Pinterest-ed in Social Media? [Infographic]
    B2B Marketing B2B Social Media SEO Blogging MediaI’ll admit it; the last couple of months I have been engrossed in Pinterest somewhat – Shhh don’t tell my family, they think I have been “working”. In reality I suppose I have been, working that is. Have you been invited to join Pinterest? Do you know why it might benefit your business?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 30, 2014
    [Marketing] Are You Asking Contractors for Feedback?
    Of course, the info you collect will be worthless unless sales and marketing compile a spreadsheet of all answers to review. Marketing Tips Traditional Marketing contractor feedback customer feedback ways to build good customer relationships why manufacturers should get contractor feedback It might surprise you.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 2, 2013
    [Marketing] RIP Google Keyword Tool – What to Use Instead
    The good guys at Internet Marketing Ninjas compiled a deep list of “12 Free Keyword Tools to Replace Google’s Keyword Tool.” Stay tuned to the VR Marketing Blog for more on Google and Bing’s changes in the future! © 2013, VR Marketing Blog. ” Here are our top three favorites: 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Marketing] SXSW Interactive Session Recap: The Social Organization
    Two reasons that immediately come to mind for B2B marketing would be to cultivate a community for your work place, and to work with colleagues in real-time without boundaries. As a B2B Marketer, here are my key takeaways from this session: Social collaboration can lower the barrier for trying new things and working in new ways.
  • CONTENT MARKETING TODAY  |  SATURDAY, JULY 17, 2010
    [Marketing] 5 Content Marketing Lessons to Learn from The Agony of an Auto Dealer Showroom Experience
    Imagine if they invested equally in delivering a valuable, in-person content marketing experience. But, because we can learn from the awful as well as the awesome, here are some content marketing lessons to take away from the typically painful automobile showroom encounter. They Don’t Make It Easy to Buy. One can dream.
  • WRITING ON THE WEB  |  THURSDAY, JULY 16, 2015
    [Marketing] Client Testimonials: Readers Know When They’re Phony
    Although, I see many comments on product pages that seem just a little too perfect, making me wonder if a paid marketer wrote the comment, capturing all the product benefits.) I’m saying a phony testimonial is one that looks phony because it is: Written by a friend, relative, or colleague (biased). Without a photo or link to their site.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 11, 2015
    [Marketing] Preserving the “Face of the Brand”: Burt’s Bees and Ben & Jerry’s
    There are some important marketing lessons from these case studies: 1. Content Marketing Ben & Jerry's Brand Integrity brand persona Brand Trust Burt's Bees face of brandThe beauty of many entrepreneurial start-ups these days is that their brands can be so refreshingly eccentric and charming. But there were no regrets from Burt.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 24, 2010
    [Marketing] Hispanic Contractors: What Are You Doing to Reach Them Online?
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Hispanic Contractors: What Are You Doing to Reach Them Online? According to a study by eMarketer 70% of Hispanic population will be online by 2014. take my survey [link].
  • FATHOM  |  THURSDAY, JANUARY 21, 2016
    [Marketing] Fathom SEO Pulse #54: Algorithm Updates, Hyper-Targeted Content & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Blog Feed Content Marketing Digital Marketing Google News Keyword Research Local Search SEOGoogle only began indexing these pages in December. link]. link].
  • RADIUS  |  FRIDAY, JANUARY 15, 2016
    [Marketing] Webinar Recap: Managing Effective Territory and Vertical Campaigns
    Earlier this week, I presented a webinar about the best practices when targeting by territories (also called geographies) and verticals (also called industries), including where predictive analytics can be beneficial in creating strong strategies and effective go-to-market. Featured B2B Marketing
  • MARKETRI  |  TUESDAY, MARCH 5, 2013
    [Marketing] The 4 Skills Every CPA Should Master to Build Business
    Non-billable marketing and business development time is not wasted time, but an investment in both the future of the firm and your career. That explains the importance of marketing and business development, but you have a degree in accounting, not a marketing or sales. Not exactly. What is the demographic of your target lead?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 22, 2010
    [Marketing] Understanding B2B Campaign Responses – Building a Methodology
    SIGMA Marketing Group has recently completed an analysis of past B2B campaigns and we have discovered some important findings that are now guiding our campaign designs.  We discovered that prospects respond at a significantly lower rate than customers. Mike Sullivan. OBTM = Outbound Telemarketing. Connect with Mike on LinkedIn. Tweet This!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Marketing] SEO Checklist
    Google and Bing are the top players in the market today, followed by a number of general and specialty search engines that cater to narrow topics and vertical markets. Google has built an empire ($175B market cap) by charging companies for top billing on search results. John outlines some typical areas you need address. Enjoy.
  • THE ROI GUY  |  THURSDAY, MARCH 12, 2015
    [Marketing] Death of a Salesman? Forrester says Yes.
    The Bottom Line Along with the research on the decline in number of sales reps, Forrester announced that next years’ event would be renamed from Sales Enablement to B2B Marketing. Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 6, 2014
    [Marketing] A Framework for Writing a Good Post
    Fuel Lines has been ranked among the top 150 marketing blogs in the world according to Ad Age’s Power 150. Marketing Tips Social Marketing how to write search engine optimized posts michael gass step to write an effective post steps to write an effective blog post tips on writing a good post Enjoy! Guest post from Michael Gass.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 20, 2014
    [Marketing] Social Media Bounce Rate – Why So High?
    Social Hospitality brand Clients content Email Events example Facebook Facebook Page follow Google hotel marketing Mashable media Social network social networks sources start time Website Google analytics has been getting increasingly savvy about providing data from social-media driven website traffic.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Marketing] Inspirational Tidbits & Takeaways From #INBOUND14 [SlideShare]
    10,000 people, 180 sessions, dozens of food trucks, and four packed days are exhausting for even the most energetic extroverts, and with all the speakers, seminars, and social events, you’re bound to have missed out on a nugget of wisdom to inspire you on a rainy day in your marketing or sales department. Inbound Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Marketing observations from Europe
    I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine food, history, art and monuments, my mind was never far from looking at the marketing spin on things. Such marketing genius at Coke. While nearly every hotel, restaurant and pub in the U.S. Must have worked.
  • HUBSPOT  |  FRIDAY, AUGUST 13, 2010
    [Marketing] How Important is Return-on-Effort in Marketing?
    At HubSpot , we’re always debating which marketing tactics get us the best leads – the leads that eventually convert to sales. What this chart tells me is that if you choose the right topic and market to the right audience, your webinars will be effective. Free Download: Marketing Data: 50+ Marketing Charts and Graphs.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 24, 2015
    [Marketing] Skilled Workforce: Alternative Jobs That Don’t Need a 4-year Degree
    Traditional Marketing advanced technology services andy szal how to recruit for a skilled workforce industrial distribution jeff owens looking for skilled workforce According to a recent article by Andy Szal on  IndustrialDistribution.com,  even the Federal Government has identified good paying jobs that don’t require a 4-year degree.
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 31, 2009
    [Marketing] Best of 2009 (So Far): Social Media Marketing, Part 4
    With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight." What’s In Your Social Media Toolkit?
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 13, 2011
    [Marketing] The B2B Mobile Revolution is Here
    There is no doubt that B2B marketers need to learn more about mobile, so they can reach their already mobile audience. Our friend CK makes the following case for B2B mobile marketing on her microsite. The ABC’s of Mobile Marketing. Here’s a quick primer on the shortened vocabulary of mobile marketing. With 72% of the U.S.
  • ACTIVEDEMAND  |  THURSDAY, DECEMBER 3, 2015
    [Marketing] Reducing Call Spam with IVR
    How can you, as a marketing professional, tend to client needs when your business is wrangling a deluge of telemarketers or unwanted callers? Better yet, how can marketing agencies create better call metrics for your clients while reducing the frequency of call spam?
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Marketing] How Social Executive Buy-In Builds a @SocialEmployee Culture #CMO #SocBiz #CIO
    At Blue Focus Marketing, we build winning social executive strategies from the inside out. Blue Focus Marketing’s social executive workshops and trainings include: Industry-leading best practices. Contact Blue Focus Marketing today to learn how you can transform your C-Suite! But where do they start? FOR EWORD by David C.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 4, 2012
    [Marketing] 5 Power Tips for B2B Company LinkedIn Profiles
    LinkedIn Social Networks B2B marketing company profile linkedin status updateIn the B2B space, LinkedIn may be the best social media site to take stock in. Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. Remove any employees who don’t work with you.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 8, 2015
    [Marketing] The Complete Guide to Email Metrics – Part I
    While metrics are a vital component in email marketing, they can be a little tricky to understand. We’ll define each metric in a glossary of email marketing terms, give you benchmarks to hit and provide tips to improve specific metrics. Email Marketing guide to email metricsThe answers are in your email metrics.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 9, 2013
    [Marketing] Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
    He’s also the Creator and Host of the syndicated TV on the Web show, Marketing Made Simple TV. Word of mouth is generally considered to be the most powerful form of marketing available.  Why is it so important to learn the principles of Word of Mouth marketing? Modern B2B Marketing Social Media Backdrop. Purpose. Action.
  • KEO MARKETING  |  TUESDAY, JULY 14, 2015
    [Marketing] Choose the Right Asset for Lead Generation
    Lead generation is one of the most important priorities for most business-to-business marketers. Marketers are increasingly realizing the many benefits of a robust, comprehensive content marketing strategy, so they should already have or be in the process of building an inventory of high-quality content.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 28, 2011
    [Marketing] Why I Hate Fear-based Selling….
    Marketing Soapbox buyer customer sales TrustI hate fear-based selling. You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out. Emotion was involved, but we didn’t invoke fear. We provided hope when we solved our customers’ pain.
  • FATHOM  |  MONDAY, AUGUST 5, 2013
    [Marketing] Gmail’s New Inbox Changes: How Will it Affect Your Business?
    Marketing Automation/Email Marketing Early in the tabs roll out, programs were experiencing a 9% drop in open rates.… … Read the rest The post Gmail’s New Inbox Changes: How Will it Affect Your Business? appeared first on Fathom.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Marketing] Internal Social Business for Leaders series: 1. Your profile
    Social Media Marketing Facebook facebook profile social media marketing One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I don’t have time to use it or to learn all the complex functions behind it.
  • BLOG MY CALLS  |  FRIDAY, SEPTEMBER 5, 2014
    [Marketing] Why Are Calls Better?
    Marketers get it. What marketers don''t get is that driving phone calls from your ''regular'' landing pages is also critically important. Marketing Tactics Okay…phone calls matter, but why are they better? We''re not going to discuss mobile PPC in this article. We''ve written about this extensively. How is that possible?
  • HINGE MARKETING  |  FRIDAY, MAY 29, 2015
    [Marketing] Tweeting for Business? Keep the Focus on Clients
    Tap marketing staff to create messages about upcoming offers, industry news, new content, and other information. Be Strategic About Tweeting Twitter can be a fantastic marketing tool for businesses. Online Marketing Social MediaStill, some firms worry that about tweeting the wrong message. But this can be controlled.
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Marketing] 10 Things That Take a Webinar From Good to Great
    For many marketers, webinars prove to be very fruitful, as the tactic can often be a boon for their lead generation efforts. While a number of marketing pros out there are undoubtedly. inbound marketing Video Also, if you have some type of giveaway or special feature during the webinar, start the buzz early! to 3 p.m.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 26, 2013
    [Marketing] How to Send Perfectly Timed “Abandoned Cart” Emails
    It takes a lot of marketing dollars to get a shopper to your checkout page, and it’s a marketer’s duty to ensure those dollars don’t end up wasted. By the end of this year, more than 25% of all global internet traffic will be mobile, making mobile-optimized marketing more important than ever. Since Email Marketing
  • VERTICAL RESPONSE  |  MONDAY, APRIL 8, 2013
    [Marketing] Google Adwords Changes You Want to Know
    Because the way the devices are grouped, Marketing Land states tablets will be considered the same as desktops and mobile bids will actually be based on a percentage of your desktop bid as opposed to setting individual bids for each keyword. The post Google Adwords Changes You Want to Know appeared first on VR Marketing Blog.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Marketing] 4 Time-Saving Tips for Managing Social Media Overload
    Want more marketing tips and tactics? Sign up for the free VR Buzz. © 2014, VR Marketing Blog. The post 4 Time-Saving Tips for Managing Social Media Overload appeared first on VR Marketing Blog. Social Media hootsuite social media management Social Media Marketing social media time saving tips social media tools swayy
  • HINGE MARKETING  |  WEDNESDAY, JUNE 3, 2015
    [Marketing] The Science Behind the Art of the Call-to-Action: Part 1
    When professional services marketers set out to create calls-to-action, they often design according to a vague sense of what looks good, feels right, or lines up with some received wisdom about best practices. In the mean time, download our free Online Marketing Book for Professional Services to learn more. Online Marketing
  • MARKETING ACTION  |  THURSDAY, AUGUST 13, 2015
    [Marketing] How to Calculate Email Subscriber Value (and Why it Matters)
    There are a lot of metrics in email marketing. Sometimes this is also called the “marketing allowable” or “revenue per subscriber (RPS)”. This can become particularly useful if you plug the value of each new subscriber into your analytics account, whether that’s Google Analytics or a marketing automation tool. Or maybe not.
  • FATHOM  |  THURSDAY, AUGUST 27, 2015
    [Marketing] Consumer Brand SEO Pulse: 8.27.15
    Part two of a three-part series on app indexing, explores “how Google indexes deep app content and explains what marketers can do to promote their app content in Google search.” Consumer brands / Retail e-commerce Digital Marketing Mobile SEOThis week’s Pulse is full of great, actionable tips and tricks for SEO. link]. link]. link].
  • SALESFUSION  |  THURSDAY, JANUARY 22, 2015
    [Marketing] Industry Insights with Paul Greenberg
    Marketing Automation Industry Insights The post Industry Insights with Paul Greenberg appeared first on Salesfusion.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Marketing] 4 Things E-Commerce Marketers Need to Keep in Mind About Cyber Monday
    Everyone knows that Black Friday is one of the biggest shopping days of the year, and e-commerce and retail marketers plan all year long to get ready for the influx of shoppers, hoping to maximize profits. For more on marketing to smartphone users specifically, this white paper is helpful.) over 2012 in 2013. million (Adobe).
  • BLUE FOCUS MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Marketing] A Special Thank You to @Tom_Peters
    The Thanksgiving holiday is now behind us, and here at Blue Focus Marketing, we’ve certainly had a lot for which to be thankful. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Why we’re thankful. So thank you, Tom.
  • DOCALYTICS  |  FRIDAY, AUGUST 29, 2014
    [Marketing] 4 Content Marketing Whiteboard Videos You Don’t Want to Miss
    The videos range in topic, length, and humor, but they all tackle relevant issues in content marketing. Kerry Bodine outlines the importance of understanding the customer journey to becoming a more customer-centric marketing team through the visual method of the “customer journey map.” Content MarketingCheck it out here.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 14, 2010
    [Marketing] Business Marketer’s Secrets to Content Marketing Success
    In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. The webinar audience had a chance to send in their questions and the speakers made reference to additional resources – their top resources related to content marketing.
  • SAZBEAN  |  WEDNESDAY, APRIL 20, 2011
    [Marketing] Paying It Forward
    Marketing News & NotesIt happens to all of us: someone in your network who you hardly know asks you for something that’s a bit involved. It’s one thing to retweet someone’s blog post, it’s quite another to pass on a business referral or make a recommendation for someone you don’t really know.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 7, 2013
    [Marketing] Great Minds & A Great Time: Insider Summit 2013 Recap
    Many InsideView employees were on hand to meet and greet, lead panel discussions, and give presentations on such key topics as how to accelerate revenue with CRM Intelligence, walkthroughs of InsideView Connections and how to use it to generate leads in tandem with social media, and how to measure marketing campaign effectiveness.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Marketing] Digital Learning: Beyond the copycat model
    Digital Marketing corporate learning employee management enterprise learningAs organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. It’s not worse, it’s not better: it’s just different.
  • MARKETING ACTION  |  MONDAY, JUNE 17, 2013
    [Marketing] SaaS Solutions vs. IT Departments in the Age of Self-Service
    Act-On’s marketing automation platform is SaaS. See how much power the cloud holds for your marketing success. The post SaaS Solutions vs. IT Departments in the Age of Self-Service appeared first on Marketing Action Blog - Act-On. Marketing Automation marketing automation That’s a misconception.
  • THE ROI GUY  |  FRIDAY, DECEMBER 7, 2012
    [Marketing] OpenText Enterprise Content Management IWP
    interactive smart content interactive white paper Demand Generation OpenText Value Marketing Pisello Alinean Lead Generationand "Why Now?". Click here to see the tool in action.
  • FATHOM  |  MONDAY, MARCH 31, 2014
    [Marketing] The Story of Your Students
    So how, as a marketer, can we help you help students make that decision? Here are five things you can do to be sure that you’re not just marketing to students, but rather connecting in a meaningful way: 1.  Content Marketing Higher Education content higher education Marketing seo content Do they have kids?
  • MARKETING ACTION  |  MONDAY, JUNE 2, 2014
    [Marketing] Persona: More Than A Movie
    “Persona” is a term that’s gotten very popular in marketing in the last few years. In our marketing world, the concept of a “buyer persona” is the practice of distilling a group of people into a single essential representation with an identifiable pattern of assets, attributes, and activities. Content Marketing Persona
  • WRITTENT  |  MONDAY, JULY 29, 2013
    [Marketing] 25 Secrets of Great Copywriting from Classic Literary Masters
    While it certainly seems that content marketing is here to stay, as 55% of companies plan to increase their spending on custom digital copy, it’s a mistake to believe that you can abandon the principles of great writing to publish fresh articles as often as possible. Content marketing isn’t very effective without listening. Grand.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Marketing] Why Internet Marketers Must Always Be Testing
    In the 2011 Global Marketing Effectiveness Program report that interviewed over 600 large corporation and SMB CEOs and decision makers in Asia, Australia, Europe, and the U.S. by the Fournaise Marketing Group, they found that 74% of CEO's feel that marketers focus too much on the latest marketing hypes (e.g.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2011
    [Marketing] Improve Lead Generation with Help from Unhappy Customers
    Thomas Edison brings up a good point that even B2B marketers struggle with today. When So, when happy sales turn into grumpy customers, consider these 3 upsides that can turn opportunity – combined with a little work – into improved lead generation and marketing ROI: Adapt Future Marketing Messages. by Andrew Spoeth.
  • NUSPARK  |  WEDNESDAY, JUNE 10, 2015
    [Marketing] A Guide to Email Subject Line Creation to Optimize Open Rate
    Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. To market sales effectively, it is a must that you have leads which are qualified. Social media marketing has helped in changing the landscape. Avoid using subject line to convey your marketing.
  • WEBBIQUITY  |  THURSDAY, MAY 26, 2011
    [Marketing] “Oursourcing” – Typo or New Concept?
    It could be the way a harried marketing manager with no time to produce a corporate blog could get this done, spreading the work between individuals from other departments and outside the organization. But this one caught my eye. It seemed like it should be a word. Or it may be just a typo.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 30, 2011
    [Marketing] Are You Using Backlinks to Build Your Web Traffic?
    Marketing Tips Social Marketing backlinks convince and convert digg google optimization google profiles linkedin nicole sorochan stumbleupon youtubeGoogle optimization is based on the premise that the more people like your site, the more credible it is and therefore it gets a higher ranking. Google profiles - Create for key employeees.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 22, 2012
    [Marketing] How to Engage Your B2B Prospects with Great Content
    The answer – engage them, the middle step in the inbound marketing process of attract – engage – convert. Inbound Marketing b2b buyer content customer marketing personaEngage your B2B prospects that are the middle of the buying cycle. Develop your B2B buyer personas. How do they like to consume that content?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 31, 2011
    [Marketing] Unique Content: The Key to Online Relationship Building, Social Media and SEO
    Today’s blog post is from a guest and is about the importance of content, a topic that I have touched upon recently in posts such as the importance of everyone’s content on Twitter , and its value not only as part of your social media marketing, but also how it positively affects your relationship building as well as SEO efforts.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 8, 2014
    [Marketing] Which Version Won? Understanding Confidence Level in Email A/B testing
    Understanding Confidence Level in Email A/B testing appeared first on Marketing Action Blog - Act-On. Email Marketing A/B testing In preparation for that post, we want to examine the idea of a “confidence level,” which plays a big role in interpreting A/B testing results. What does that mean? And how it is estimated? Conversion.
  • READYPULSE  |  FRIDAY, DECEMBER 13, 2013
    [Marketing] Instagram Direct Opens Up New Possibilities for Brands
    Download the ReadyPulse Instagram Marketing Guide! Sponsored Athlete Marketing Guide. Download ReadyPulse''s Sponsored Athlete Marketing Guide. Brand Advocacy Content marketing Instagram featured They say a picture is worth a thousand words, but sometimes you need a few more words to tell your story. Download the Guide.
  • DIRECT RESPONSE COACH  |  FRIDAY, OCTOBER 3, 2014
    [Marketing] When creating advertising, don’t make your audience connect too many dots
    The post When creating advertising, don’t make your audience connect too many dots appeared first on McCarthy and King Marketing. Copywriting Direct Marketing General Online Advertising Print Advertising TV Advertising If you are creating advertising of any type, are [.].
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [Marketing] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    This is the first in a series of three articles on a timely topic as marketers tackle synchronizing content and channels. We will wrap up this series with a discussion on how content and the buyer’s journey must work together for effective marketing. Content needs context, and that context is the customer’s buying journey.
  • BIZNOLOGY  |  MONDAY, DECEMBER 16, 2013
    [Marketing] Top 15 social CEO’s tell what social media taught them
    ” MARC BENIOFF (CHAIRMAN & CEO, SALESFORCE) : ”As a marketer, as a sales professional, you’d better know what’s happening on those social networks because those are your customers. Slider Social Media Marketing Business Social CEO social media twitter What are the secrets they’ve learned?
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] 10 Reasons NOT to Talk to Find New Customers
    Your Chief Marketing Officer said “Don’t sweat it. I’ve got you covered.”. 3. Jeff Ogden is President of the  B2B lead generation  and global marketing consultancy,  Find New Customers. MarketingThe  B2B lead generation  consultancy,  Find New Customers  is not for everyone. And we wanted to have some fun with it too. Bush). 4.
  • KEO MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Marketing] Facebook Offers Useful New Video Options
    The social media network just announced a host of updates and new features for Page owners/managers designed to make video sharing easier, more effective and possibly more rewarding in terms of helping marketers achieve their business goals. Marketing Strategy Video Marketing facebook marketing strategy
  • BIZNOLOGY  |  MONDAY, AUGUST 5, 2013
    [Marketing] The Cambrian Explosion and our obsession with “the next big thing”
    Internet Marketing Internet of Things social media Tim O''Reilly Web 2.0 Photo credit: Wikipedia. You’ve heard it before, perhaps with different words. ” The Nexus of Forces “is transforming the way people and businesses relate to technology. There are plenty of possible explanations for the above.
  • 6SENSE  |  FRIDAY, OCTOBER 30, 2015
    [Marketing] The Zombie Lead Apocalypse
    We’re also big on helping our customers make the most of their marketing stack and existing database. If it’s been a while since you’ve done an audit of your marketing automation and CRM databases, you undoubtedly have more than a few zombies stumbling around your marketing funnel. B2B Marketing
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