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  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MAY 15, 2013
    [Marketing] Starbucks Coffee and Customer Value
    Once I established this as our primary purpose, it only made sense that we remodel our company logo and positioning statement…SIGMA Marketing Group is now operating under its new name, SIGMA Marketing Insights. About the Author: Stefan Willimann is the Chief Executive Officer at  SIGMA Marketing Insights. Is it our process?
  • ENGAGE  |  TUESDAY, MAY 24, 2011
    [Marketing] Award to the Wise: Readers Are the Real Judge
    Then one day our marketing team shows up with a wheelbarrow full of Golden Pens or Silver Lamps or whatever the heck The Panel has deemed fit to hand out this year. The list goes on. We’re so proud of our accomplishments that we’ve joked about looping chains through our trophies and draping them rap-star style around our necks. Well, maybe.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] Industrial and B-to-B Marketers: Can You Take Our Social Media Survey?
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Industrial and B-to-B Marketers: Can You Take Our Social Media Survey? If you give us your email, we’d be happy to send you the results. take my survey [link].
  • MARKETRI  |  THURSDAY, AUGUST 18, 2011
    [Marketing] Favorite Marketing Tools: Hootsuite vs. Buffer | Marketri
  • MARKETRI  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] Visual.ly: Infographics Explain B2B Marketing Concepts | Marketri
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 5, 2010
    [Marketing] Treat Your B2B Customers Like Vanderbilts
    Tags: Communications Marketing Social Media 101 Biltmore customer service
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] The Newsonomics of the Long Good-Bye: Kodak’s, Sears’ and Newspapers – Ken Doctor – Seeking Alpha
    Advertising Marketing Basics News Trends kodak SearsNo old-world icon is safe. Just in recent weeks, both Kodak and Sears have percolated back into the news, offering headline writers a dilemma borrowed from the classic Saturday Night Live Weekend Update line, “Generalíssimo Francisco Franco is still dead.”.
  • WONDERING OUT LOUD  |  FRIDAY, JANUARY 15, 2010
    [Marketing] Traditional + Social: The new media mix
    Rather than pitting one against the other, which others have done, I want to explore how the two can work together to achieve your marketing objectives. Too often, however, marketers get stuck in the rut of seeing every challenge as a nail and, therefore employ their favorite hammer to drive the nail home. social media.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 5, 2012
    [Marketing] Using BANT for Lead Qualification
    Unfortunately, there is no silver bullet to lead scoring in B2B marketing. According to Craig Rosenberg and his post,  6 Reasons Why Everyone Needs a Lead Qualification Team , “If you send unqualified leads to sales, you will either fail or get minimal ROI from your marketing programs. Period.” BUDGET. AUTHORITY. TIMING.
  • FUNNEL FOCUS  |  MONDAY, AUGUST 30, 2010
    [Marketing] Thought Leadership Interview: Sue Hay and Cari Baldwin Expand on Their Demand Generation Trifecta
    In their section of The Quintessential Marketing Automation Guidebook , Sue Hay and Cari Baldwin discussed the importance of knowing your buyers and helping them get to know you through demand generation programs executed with marketing automation tools. Using email, banner ads, direct marketing, tweets, etc.,
  • THE CONTENT FACTOR  |  THURSDAY, JANUARY 14, 2010
    [Marketing] Great Web Content is Visually Friendly
    Tags: web copy writing ten hallmarks of great web content content marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 30, 2013
    [Marketing] The Google Glass Rival? A {growtoon}.
    'Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Marketing Made Simple. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Marketers: It's Time To Get Off The Dime
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Marketers: It’s Time To Get Off The Dime It’s been a tough 18-plus months for everyone in this channel, contractors, distributors and manufacturers alike.
  • NNC SERVICES  |  TUESDAY, AUGUST 6, 2013
    [Marketing] Best Brand Campaigns on Instagram to Inspire From
    Social media marketing AdidasOriginal Instagram Intel photos pictures social networks updates VirginAmerica visual 'People love taking sneak peeks and finding out what happens behind the scenes with their favorite brands. Lots of companies understood this and provided fans with what they would appreciate most.
  • ENGAGE  |  FRIDAY, JUNE 1, 2012
    [Marketing] Bieber, Bacon and Booze: The Week in Content for June 1, 2012
    Content Creation Content Strategy Social Media Uncategorized Brand Branded Content branding Celebrities and Content Content (media) Content Marketing Online VideoStill catching up after the long weekend? Here are some stories that you might have missed. Social media. Tell us in the comments about your social media lessons. Content . Branding.
  • B2B MARKETING SAVVY  |  THURSDAY, JULY 2, 2009
    [Marketing] Creative Briefs: Who Needs ‘Em?
    Otherwise called: “communications briefs”, “marketing briefs”, “innovation briefs”, “design briefs” or something akin. Or at least it’s my experience that the brief functions best when owned by the Agency (in-house or external), not the marketing client. Welcome! Creative briefs – ah the bane of Agencies and Clients, alike. 
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 22, 2013
    [Marketing] Are You Optimizing Your Landing Pages?
    ioninteractive.com has a white paper that gives creative ways to maximize the use of landing pages to distribute your content marketing gems. Marketing Tips Marketing Tools Traditional Marketing gated landing pages ioninteractive.com landing pages optimizing content marketing ungated landing pages
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [Marketing] Spring is in the air
    Tags: Marketing Solutions
  • NUSPARK  |  SATURDAY, SEPTEMBER 29, 2012
    [Marketing] AuthorRank
    Marketing Strategy Google  Every blogger should do this. Reshared post from + Lynette Young. AuthorRank. preach it daily. If you care at all about having Google Search find and index your content and attribute it to you – take the time and figure this out! Embedded Link. How to Prepare for AuthorRank and Get the Jump on Google.
  • TOMORROW PEOPLE  |  MONDAY, JANUARY 2, 2012
    [Marketing] Is your business ready for the latest marketing trends?
    Are you prepared to make the most of the latest marketing trends? Ready to respond to the fresh opportunities offered by market trends in 2012? Marketing content gets personal. Next year is the year that marketing becomes more personalised. Mobile marketing reaches critical mass. Mobile is going centre stage.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 7, 2010
    [Marketing] The Role of B2B Marketing is Shifting from Lead Generation to.
    However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve. All Rights Reserved.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] 3 Alternative Ways to Find Great Content to Share on Twitter
    Ways to Find Great Content for Your Twitter Followers 8 Things I Learned about Social Media and Social Networking in 24 Hours in Toronto StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website. Today’s blog post is from someone I met Windmill Networking on Twitter, Aaron Lee. They are: 1) Chirrps. 2) Favstar.
  • MARKETRI  |  MONDAY, JULY 30, 2012
    [Marketing] Marketri LLC Continues to Expand with Addition of Marketing Coordinator
    DOYLESTOWN, Pennsylvania (July 30, 2012) – Marketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that it has hired Richard Robinson, of Newtown, PA, as a Marketing Coordinator. in Marketing and a B.A. in Advertising.
  • E-STORM  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] e-storm Selects Marin Software to Expand Efforts for Paid Search.
    storm.com ), a leading online marketing strategy and services firm, today announced that it has selected Marin Software, the leading provider of paid search management applications, to boost the capabilities of its search engine marketing division. said Christopher Lien, Co-Founder and CEO of Marin Software. Visit www.e-storm.com
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 7, 2012
    [Marketing] Buying Groups: What Is Their Role Moving Forward?
    No matter what markets you serve – Industrial, Construction, Electrical, Plumbing or HVAC, they all have several options regarding joining Buying Groups. Marketing Trends Uncategorized buying groups construction buying groups distributor and manufacturers roles in buying groups industrial buying groups role of buying groups
  • CONVERSIONATION  |  TUESDAY, JULY 20, 2010
    [Marketing] Email list fatigue and marketing fatigue are a reality: interact in more relevant and cross-channel ways
    //. //. All email marketing service providers (ESP) regularly publish email marketing benchmarks. These benchmarks are especially interesting for the users of the ESP’s platform. After all, it is very difficult to compare the. Click title to read more
  • HUBSPOT  |  MONDAY, JULY 26, 2010
    [Marketing] Top 5 Inbound Marketing Articles to Start the Week: Linkbait Techniques
    Our top inbound marketing article of the past week challenges the stereotype that linkbaiting is controversial and offers several great tips for creating link-worthy content. Marketing Takeaway: Creating great content is no crime. Marketing Takeaway: Web analytics are important. 12 Ways to Market Your Event With Social Media.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Rumors of telemarketing’s death are greatly exaggerated
    Social media should have their own “Most wanted” photo in the Post Office;  they’ve been accused of causing the premature death of websites, email marketing …and now today’s alleged victim, telemarketing.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, NOVEMBER 29, 2013
    [Marketing] Should PRSA Sanction Public Relations Practitioners?
    Uncategorized #brand damage #cision #media placement #media relations #press releases #PRfirms #PRSA #publicity #reputation management #vocus blast email David Segal journalism marketing communications media coverage New York Times PR degree PR protocol PR Spam PR strategy public relations Public Relations Society of America The Haggler
  • BIZNOLOGY  |  MONDAY, JANUARY 24, 2011
    [Marketing] Local Search isn't always so local
    Local marketing business google internetmarketing localsearch smallbusiness websearchengineImage via Wikipedia. You're probably hearing a lot about local search. Small businesses are wondering about how much they need to do, but many big businesses haven't realized how important it is for them.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 18, 2013
    [Marketing] Avoid These Common Sales Mistakes
    More than half of salespeople fail to verify if potential prospects have a need for their products or services before making a sales pitch, according to MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook. 'Poor Lead Qualification. Not Listening to Your Prospects. Not Understanding Your Prospect’s Needs. Bad Website.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2012
    [Marketing] How to Get the “Best of” Social Media Posts All Year Long
    The inaugural report includes posts from authors such as marketing agency veteran Drew McLellan ; Marc Meyer , digital and social media strategist at DRMG; and author, speaker and SVP of Social Strategies at Social 5150 Neal Schaffer. TradePub has just launched its first report in a series for 2012, the Social Media Wrap Up report.
  • E-STORM  |  MONDAY, MARCH 28, 2011
    [Marketing] Mobile's Hot: But Don't Do Mobile for Mobile's Sake | e-storm.
    Though I sat in on interesting discussions about “Mobile Apps Marketing Metrics” or “Best Practices in Optimizing for the Mobile Web” what I found the most informative was a panel talking about “Mobile Strategy.” mobile coupons or mobile banking) SMS Marketing – allows exchanging limited character messages from one device to another.
  • MARKETRI  |  WEDNESDAY, MAY 2, 2012
    [Marketing] Marketri LLC Hires Kevin Self as Content Marketing Manager
    DOYLESTOWN, Pennsylvania (May 2, 2012) – Marketri LLC, a full-service business-to-business (“B2B”)outsourced marketing firm, announced today that it has hired Kevin Self as its Content Marketing Manager. Marketri LLC specializes in serving as an outsourced marketing department for small to mid-sized B2B companies.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 12, 2010
    [Marketing] How a Guest Post opened new doors and opportunities
    Recently I had the opportunity to pen an article for Mike Volpe, VP of Marketing at HubSpot. As I told Michael, I consider story-telling to be the Holy Grail of marketing. But like the Grail, it is the most powerful marketing weapon a company can wield. So stay tuned as I share ideas from the very best minds in Marketing.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 31, 2014
    [Marketing] What’s New With Google, March 2014 [VIDEO]
    To learn more, check out Chipper’s newest episode of What’s New with Google below: © 2014, VR Marketing Blog. The post What’s New With Google, March 2014 [VIDEO] appeared first on VR Marketing Blog. If you noticed a dip in traffic during the first Panda update, you might be in for some traffic recovery.
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Marketing] B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ
    The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 29, 2012
    [Marketing] Paying Our Respects to the Outbound Prospecting Techniques We’ve Lost to New Technology
    We’d like to honor a number of defunct marketing practices, but since the press release languishes on, we think it deserves a special shout out. The press release is symbolic of expensive marketing content that companies now abandon in favor of less costly – or free – alternatives. Cold Calls. List Buys. The Press Wire.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, APRIL 20, 2011
    [Marketing] An interview with Stephen Cheliotis: CEO, Centre for Brand Analysis
    Every month David Willan interviews leading experts in from the world of marketing and B2B.  That said there is still a battle for marketeers working in business-to-business to convince some of their peers that it’s important, but I think for most there is a feeling that they’re starting to win that battle. It’s very well deserved.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 15, 2013
    [Marketing] Unlock Pro Tips to Creating a Successful Webinar
    © 2013, VR Marketing Blog. The post Unlock Pro Tips to Creating a Successful Webinar appeared first on VR Marketing Blog. 'Webinars are not only fun to host and conduct, but they’re also an excellent tool for generating leads and sales for your business. image courtesy of ClickMeeting.com. What advice or tips can you offer?
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 28, 2013
    [Marketing] Swag-o-Licious Style Trends
    OrangeSoda – Stunner shades (sunglasses) and a folding Frisbee make online marketing fun. asked several brand and promotion marketing experts for swag trends and here are some of the items they suggest. © 2013, VR Marketing Blog. The post Swag-o-Licious Style Trends appeared first on VR Marketing Blog.
  • FATHOM  |  TUESDAY, FEBRUARY 25, 2014
    [Marketing] How and Why You Should Give Buyers What They Want
    To some of you, this is preaching to the choir, but I think a new Hinge study  (via MarketingProfs ) can teach those of you in accounting, marketing, legal, consulting, or tech firms how you should be “selling” yourselves. Conversion Optimization & Usability Sales & Marketing Alignment SEO Jill Konrath
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 1, 2012
    [Marketing] A Social Media Fast–Scheduling Makes it Easy
    Blogging Monthly Newsletter Social Media Marketing CoTweet Facebook linkedin Movable Type Seesmic social media twitter WordPressPhoto credit: tonx. Some of you know that I take each August off from social media and I will mostly do that again this year. But people have told me that you just can’t take off from social media. What to do?
  • WRITING ON THE WEB  |  MONDAY, MARCH 31, 2014
    [Marketing] Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate
    When are you going to stick to your content marketing calendar ? Content Marketing How to.Tips Managing Your Ezine & Blog Tasks blog writing business blogging content marketing tips productivity writing tips 'How can you develop more productive blog writing habits ? What’s it going to take? Think about it.
  • CONTENT MARKETING EXPERIENCE  |  TUESDAY, FEBRUARY 19, 2013
    [Marketing] The future of content: I know it, do you?
    Check out the infographic below to see what Content Crossroads ranks among the present and future of content in online marketing. One thing is for sure: diversity continues to grow as Content Crossroads says.And so does the need to integrate and be customer-centric, depending on your content marketing goals.
  • CHRIS KOCH  |  THURSDAY, SEPTEMBER 29, 2011
    [Marketing] 9 attributes of the best thought leadership content
    Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Latest Post Thought Leadership B2B marketing Business Education and Training Executive leadership Management marketing Sales Thought leaderHere’s what I have so far. Visionary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 19, 2012
    [Marketing] The Age of Gurus. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at  www.marsdorian.com/. Tweet. growtoons
  • BUYEROLOGY  |  MONDAY, MARCH 28, 2011
    [Marketing] Study Reveals: Shift Spend to Improving the Buyer Experience
    Image by mia! via Flickr. According to a recent Satmetrix Net Promoter study, one in five consumers switch brands based on a bad buying experience and/or bad customer experience.    Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.  Unexpected charges or fees.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, DECEMBER 9, 2010
    [Marketing] What Is The Most Important Factor In Branding
    RSS Home Business Sales Marketing Development Guide Contact You Are Here: Home » Marketing Tips » What Is The Most Important Factor In Branding High Integrity, Accountable, Results Orientated Sales And Marketing For Hi-Tech & Knowledge Led SMEs By Nic Windley B.Eng. I needed help growing my business Id call him!
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JUNE 17, 2010
    [Marketing] A Hyper Digital World Still Leads to Offline Cash Register Sales.
    Eventually, some over-achieving killjoys left Brigadoon by actually trying to go out and make some money online, but for marketers or developers or anyone who has been spent a decade or more in the digital space—feeling old yet?—it’s use social media in their marketing, but 41% of those can’t measure conversion. Andrew Lucyszyn.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] Customer 2.0 Roadshow (videos)
    Inbound Marketing, insideview, marketing, Sales, Sales 2.0, Inbound Marketing insideview marketing Sales social media socialprise Following up to the end of the Customer 2.0 Roadshow, the team from DreamSimplicity has posted some video of their interviews at the events and the after party. Tagged: crm 2.0, customer 2.0,
  • CK'S B2B BLOG  |  SUNDAY, MAY 5, 2013
    [Marketing] Video Clip: Mobile Marketing & M2M Communications (aka "The Internet of Things")
    'Last week I had the pleasure of speaking on mobile marketing and m2m communications (aka, "The Internet of Things") at the BMA NJ Conference. Below is a video featuring some portions of my speech focusing on Marketing in the Age of Constant Connectivity through Mobile Marketing and M2M Communications (run-time of 4:05 minutes).
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 6, 2012
    [Marketing] Small Business Saturday® is November 24 – Are You Ready?
    Head over to our new Small Business Saturday microsite and load up on lots of free marketing tips and resources, including: A week-by-week checklist to help you prep for the big day (November 24). photo contest to show off your small business (winner gets a $100 American Express gift card and 5,000 VerticalResponse email marketing credits).
  • B2B MARKETING BLOG  |  MONDAY, AUGUST 24, 2009
    [Marketing] From the (former) Editor’s Desk: Pesky PR?
    Tags: Interactive PR Marketing Public Relations Editor editor relationships
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 18, 2013
    [Marketing] Evolution of a Press Release
    Yes, it still is a legitimate marketing communications tool.  . Occasionally, the debate will surface that the press release has run its course, and is no longer a viable marketing communications tool. Public Relations digital pr marketing modern press release news release PR press release public relations Not so!
  • CEEKUE  |  TUESDAY, FEBRUARY 1, 2011
    [Marketing] Form-Terrorism Hits Again
    Email Usability Webinars Whitepapers e-Newsletter b2b free marketing newsletter Webdesign whitepaperIt happened to me again yesterday. wanted to download a free whitepaper but I was not allowed to do so before I submitted virtually all my details. This time the form had 17 (seventeen!) compulsory fields that had to be filled in.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 5, 2013
    [Marketing] Simple Tweaks to Improve Social Media Lead Conversion
    Related Stories My Social Media Marketing goals for you for 2014 Social Video in 2014 What Burning Facebook Questions Does YOUR Business Have? 'You have taken the time to create and implement social media lead generation strategies. While the hours spent researching and executing feel overwhelming, you know it is worth the time and energy.
  • INBLURBS  |  MONDAY, JANUARY 31, 2011
    [Marketing] Nobody will buy from you. Exempt your Buyer Personas
    You need to know more about them, before you market to them! You need to do this to make sure that your marketing is reaching your buyer persona the right way. Do you know the marketing effectiveness of your website? Companies sell more to individuals and multiple decision makers. Therefore you need to create Buyer Personas.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 26, 2013
    [Marketing] What’s New Weekly: Tile and Update to Twitter Lead Generation Cards [Video]
    © 2013, VR Marketing Blog. The post What’s New Weekly: Tile and Update to Twitter Lead Generation Cards [Video] appeared first on VR Marketing Blog. 'We’re back with another episode of “What’s New Weekly.” As always, look for a new episode every week. All rights reserved.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 9, 2010
    [Marketing] Don’t You Have a Mall Santa You Can Bother?
    Like good marketers everywhere, I am out of money. Getting & Losing Business Random Rants B2B marketing bad gifts bizmarketer corporate overlords Elizabeth Williams getting the business Hand-Wringers Keebler Elves linkedin losing the business Opex Gods premiums trinketsSuch a lovely time of the year. So why am I stressed?
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 2, 2010
    [Marketing] A Discussion On Influence #B2BChat | B2Bbloggers.com - B2B Social.
    During this chat, we focused on market influencers, specifically, what role can, or should, Analyst and Influencer Relations have in the B2B sector. The questions that we will discuss will include: How do you presently identify your own firm’s “influence” in the market? B2Bbloggers.com is an online magazine for B2B marketers.
  • NUSPARK  |  SUNDAY, AUGUST 22, 2010
    [Marketing] A Hodgepodge of eMarketing enhancement tips
    Geotargeting: If you’re geotargeting a certain area of a market, I encourage local advertisers to also test a new campaign targeting the … [ visit site to read more ]. Tags: Conversion Tactics Marketing Strategy Pay-Per-Click Social Media preach optimizing the “micro&# elements of an entire eMarketing strategy.
  • BUYEROLOGY  |  MONDAY, OCTOBER 4, 2010
    [Marketing] The Four Elements of Buyer Experience Ecosystem Thinking
    B2B market CEO’s must feel a little like the great explorer’s of our time.    The complexities presented by B2B markets and environments make this type of thinking all the more necessary.    Marketing messaging and branding identity alone will not create a buyer experience that engages buyers.  
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 5, 2013
    [Marketing] Stellar Customer Experience: 4 Tips
    © 2013, VR Marketing Blog. The post Stellar Customer Experience: 4 Tips appeared first on VR Marketing Blog. Business Management Small Business Marketing customer experience customer experience touch points Customer service customer service tips One Medical small business management Ease of Use, Right from the Start.
  • WEBBIQUITY  |  THURSDAY, JUNE 17, 2010
    [Marketing] SEM Mystery: The Case of the Missing Leads
    That, and dodging bullets in the rough-and-tumble world of search engine marketing. Tags: Search Engine Marketing CTR Google AdWords ROI SEM Originally published on the WebMarketCentral blog in December 2008. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. “Care for a drink?&#. Went great.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 1, 2012
    [Marketing] Sorry, but I’m not at the BMA Grow Conference
    Jeff Ogden of Find New Customers is a member of the Business Marketing Association and is a national speaker for them. You see, the President of Find New Customers and host of Marketing Made Simple TV is a proud graduate of the University of Notre Dame. This conference is going on today in Chicago. But I’m not there.
  • VIEWPOINT  |  FRIDAY, JUNE 26, 2009
    [Marketing] Truth #5—The Truth about Multi-touch, Multi-media Marketing Programs
  • VIEWPOINT  |  TUESDAY, AUGUST 17, 2010
    [Marketing] Translating Marketing's Idea of a Lead Into Sales' Idea of a Lead
  • VIEWPOINT  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] Sales & Marketing Unaligned? One Party Owns the Fix—But Not The CEO
  • VIEWPOINT  |  TUESDAY, NOVEMBER 9, 2010
    [Marketing] Lead Generation Best Practices Part 2: Segment & Test Your Market
  • TOMORROW PEOPLE  |  MONDAY, NOVEMBER 14, 2011
    [Marketing] The Death of SEO
    “We did all our SEO marketing last year. Markets change : Markets are continually evolving, especially in more challenging economic times. Clever inbound marketing resources allow you to follow the conversations and update your SEO marketing to benefit from changing trends in buyer behaviour.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] How to make your 2012 sales quota (or look for a new job)
    Here are a few facts to cause deep concerns (Data from CSO Insights): (For a related post, check out Why Sales Needs Content Marketing and Marketing Automation.). “I created my company’s entire Go to Market strategy based on How to Find New Customers. I printed it and gave it to my entire marketing team.”
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 17, 2013
    [Marketing] Hire the Right Journalist for Your Content Marketing Team
    'While traditional journalism jobs continue to contract in numbers , content marketing is flourishing — and an ever-growing number of companies are hiring former journalists onto their content marketing teams. There are some key characteristics that make for a successful journalist-turned-content marketer.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 9, 2011
    [Marketing] Trust and the Big Lie of Lead Generation
    When asked why they put in fake information, almost 3 out of 4 cited “Avoid follow-up sales calls or marketing contacts.” What’s the marketing take-away here? B2B Lead Generation : Capturing Accurate Information on Forms. Last Friday, someone filled out this form to download content. People lie. What do you think?
  • B2B MEMES  |  TUESDAY, SEPTEMBER 4, 2012
    [Marketing] Beware the Witch-Hunting Impulse
    His aim, I take it, was not to defend dishonest marketing, but to warn us against mob instincts: “All of you pointing your fingers and proclaiming your piety? Ethics Barry Eisler book reviews Fareed Zakaria Joe Konrath Jonah Lehrer marketing plagiarism sock puppet trust WritingIn each case, the acts are indefensible.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2009
    [Marketing] True Social Selling
      Marketing tried to help buy scoring leads and only passing the ones that met certain criteria, but this still meant a heavy burden for sales, who had to look through pages of online data for the leads that were given to them. Marketing tells sales when they need to work with a prospect.   Misconception of Social Selling.
  • INBOUND SALES NETWORK  |  MONDAY, JULY 26, 2010
    [Marketing] What Everybody Ought to Know to Successfully Implement Marketing.
  • INBOUND SALES NETWORK  |  THURSDAY, NOVEMBER 11, 2010
    [Marketing] What Marketing Can Learn From “The Teflon Don”
  • SAZBEAN  |  WEDNESDAY, DECEMBER 1, 2010
    [Marketing] Social Media as a Vital Customer TouchPoint
    Marketing News & Notes Social Media Social Networks Strategy Business customer customer experience management customer relationship management customer touchpoints customers mentions monitors social social networking touchpointAre your company or products mentioned on social media by customers having problems? And how? image by jayhem ).
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 7, 2013
    [Marketing] 5 Essential Social Media Tools for Your Real Estate Business
    Social Media for Real Estate Business Editorial calendar Facebook Feedly HootSuite LinkedIn real estate social media tools Social Media Marketing social media strategy real estate social media tools for real estate Twitter To succeed at maintaining a consistent presence without feeling completely overwhelmed requires a few strategic tools.
  • BUYEROLOGY  |  SUNDAY, MAY 23, 2010
    [Marketing] How to Focus on Buyer Goals to Grow Top Line Revenue
    Many organizations have a game plan for demand generation, lead nurturing, sales promotions, marketing tactics, and the likes.  Image via Wikipedia. Recently, I watch the HBO documentary on the legendary UCLA Dynasty where UCLA won ten NCAA basketball titles in twelve years between 1964 and 1975. 
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 21, 2013
    [Marketing] How to Create an Effective Small Business Advertisement
    I’ve done marketing for my family’s small business for the past 10+ years and I’ve learned a few things about making advertising look professional even on a tight budget. © 2013, VR Marketing Blog. The post How to Create an Effective Small Business Advertisement appeared first on VR Marketing Blog.
  • B2B VOICES  |  FRIDAY, FEBRUARY 11, 2011
    [Marketing] What a Wonderful ‘Mesh’ We’ve Made!
    It’s about offerings that can be shared rather than owned, with usage and customer information tracked and analyzed via Web and mobile data networks and with marketing powered largely via word of mouth (juiced via social media if possible).  Why do I care as a B2B marketer? Gansky’s Mesh model is about “network-enabled sharing.”
  • B2B MARKETING MENTOR  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] What Venture Capitalists Want in a Marketing Executive
    'Are you leading a company seeking venture capital funding, but don’t yet have a marketing executive on board? That shouldn’t be an issue, but you’ll want to understand what venture capitalists (VCs) look for when recruiting a marketing exec. In either scenario, how VCs approach senior marketing hires is instructive.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 30, 2013
    [Marketing] Latest Trends for a Successful Email Campaign
    For B-to-B marketers, site visits or time spent on a site is more important, so you need good content to keep them coming back, especially for those in long selling cycles. Their conclusion is that the future of email is bright because it builds on all these new ways of engagement and marketing perspectives.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 7, 2011
    [Marketing] Does your company listen to social media?
    have been wondering what gets in the way, and I started thinking about that again today when spoke at the BMA-NJ breakfast meeting full of seemingly motivated marketers willing to brave a bracing Decmeber day in New Jersey to listen to me rant at 8 am. What’s your theory on the listening market? Image by hyku via Flickr.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2011
    [Marketing] The Future of Social Media
    Social media is being embraced by marketers , of course, but it’s much larger than that. We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago. Our human species originated, ballpark, 250,000 years ago. The Printware 720 IQ Laster Printer - 1987. Share this on Bebo.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 1, 2013
    [Marketing] 4 Marketing Lessons Learned From Launching our SaaS
    Here are the 4 most surprising marketing lessons we''ve learned since launching LogMyCalls. If we judged events and tradeshows in the same way we judge other paid marketing efforts, we would never go to another tradeshow or event again. 3) Inbound Marketing Works. Inbound marketing takes work. It has been awesome. Again.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JUNE 23, 2010
    [Marketing] Getting the Most From Your Mobile Marketing Campaign.
    These are just a few of the many examples of mobile marketing and social media becoming the “up and coming” additions to the traditional marketing mix.  Before you jump into a mobile marketing campaign for your company/brand, there are few best practices and guidelines to follow. Megan Jasinski. Mashable). Tweet This! Digg this!
  • EMAGAZINE B2B BLOG  |  THURSDAY, SEPTEMBER 2, 2010
    [Marketing] Your blog could be your B2B’s new & improved “front door”
    We’ve been preaching the virtues of a corporate blog for B2Bs for over 3 years now …as recently as early last month, pointing out the beneficial effect of a blog on your primary website’s search engine results page rankings. Those of you who saw the light, got on board early and now have a company [.].
  • EMAGAZINE B2B BLOG  |  THURSDAY, AUGUST 26, 2010
    [Marketing] Google can find anything you create; is your creativity keeping pace?
    Just around 3 years ago, the major search engines began to incorporate material other than straight-text Web pages in their results listings, in pursuit of a nirvana they dubbed “universal search.” Today, you’ll see anything from video, images, and maps to news, podcasts, books, products and user reviews popping up in search results.
  • MARKETRI  |  MONDAY, NOVEMBER 11, 2013
    [Marketing] Nevermind the Fear, Law Firms Need to Get Social
    'This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog. recent survey shows that only 30% of those in the legal services sector think that social media should be an important part of their firm's marketing strategy. Law Firm Marketing Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 20, 2009
    [Marketing] Social media helps level the playing field for new college grads
    Visit Schaefer Marketing Solutions at www.businessesGROW.com. Tags: careers social media self-marketing Meet Rebecca Denison. She's one of the brightest young social networkers I've met on Twitter. Keep an eye on her. rising star! With the economy falling down around me, I was graduating from college. My goals and mind-set shifted.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 12, 2011
    [Marketing] Is Your Company a Thought Leader?
    thought leader gains credibility with the market and over time becomes a trusted source. Once you have a point of view, it’s important to communicate that through your existing marketing and PR efforts, both traditional as well as social. Thought leadership starts with establishing a point of view.
  • FATHOM  |  MONDAY, NOVEMBER 4, 2013
    [Marketing] Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment
    'We use many sales and marketing tools to increase the productivity of our team. We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams. Stages Driven by Commitment.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [Marketing] Better Messaging = Better Results: Thought Leadership with Michael Cannon
    This next B2B Marketing Thought Leader Interview is with Michael Cannon, CEO of the Silver Bullet Group , the global leader in messaging effectiveness solutions. Marketing Strategies That Really Work! How is it that you became interested in both Sales and Marketing? That’s how I got into marketing.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 8, 2012
    [Marketing] 10 – 15 leads a day using game theory
    Even with no conversions, cold calls are essential to your marketing efforts because it pumps up name recognition numbers and sows the seeds for future business. Most people hate making cold calls. If you’ve got a sales staff that doesn’t, you may have a gold-mine or a band of lunatics on your hands. military during WWII. Prospecting Sales 2.0
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] 6 Content Resources from Conversation Agent
    – What would happen if you turned the prevalent practice in your market on its head? Debunking 5 Myths about Content Marketing – The top reason why many organizations and people are holding back from building effective social presences is confusion about what constitutes good content. Why Blog? Why Bother? Why Care?
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 2, 2013
    [Marketing] This is the week that was: Stick your neck out
    Us B2B marketers find it very easy to see ourselves as in a separate camp from our B2C counterparts. Personalisation in marketing – raising the game. This week McKinsey published results from a survey on the place of digital marketing within the business. Here are five of our favourites: The simplicity of difference. L6wME1.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, AUGUST 5, 2009
    [Marketing] Create a Special-Purpose eNewsletter Series To Help Your New Customers Use Your Products Better
    Create a Special-Purpose Customer Acquisition/Retention Content Marketing ENewsletter Campaign for Any B2 B Product. This focused bit of content marketing can take your products from bottom of the drawer to top of mind for a big chunk of your new customer base. A tips eNewsletter can work for a free trial or an actual purchase.
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