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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 17, 2012
    [Marketing] Picture This: 10 Amazing Photo Sharing Apps
    Kerry O’Shea Gorgone , JD/MBA, teaches New Media Marketing in the Internet Marketing Master of Science Program at Full Sail University in Winter Park Florida. Mobile marketing visual communication colorsplash diptic flipgram hipstamatic incredibooth instagram kerry gorgone marblecam panorama 360 photoshop express snapseedTweet.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Marketing] Create an Event Oasis: The Top Reasons to Host a Lounge
    Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way.  Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.  Event Marketing b2b
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, AUGUST 22, 2009
    [Marketing] Four senior-level marketing job openings
    A friend of mine is recruiting for these senior-level marketing positions at a Fortune 500 company based in the Midwest U.S. Visit Schaefer Marketing Solutions at www.businessesGROW.com. If you are interested in applying or learning more, please send your resume to Ms. Vikki Boney at vikki@alistarinc.com. Good luck!
  • LEADERSHIP  |  TUESDAY, APRIL 28, 2015
    [Marketing] Impact of Social Media and Blogging on B2B Vendor Selection
    Where in all this complexity does social media marketing figure? If you read the remainder of the report, you can see that the intent is not to steer B2B marketers away from these (worthwhile) activities. —Higher Quality will Create a Bigger Impact. So why ask that question? Click To Tweet. Read: Is Content Killing Your B2B Sales?
  • BIZNOLOGY  |  MONDAY, MARCH 14, 2011
    [Marketing] What's the best way to say thanks to a customer?
    Internet Marketing internet marketing marketingImage by woodleywonderworks via Flickr. by Eva Lyford. "No matter what happens, I just want to say thank you for introducing me." said the the email, and just like that, I was jarred out of my analytcal headspace in the midst of editing a tech document. What about your customers?
  • TOMORROW PEOPLE  |  MONDAY, JANUARY 2, 2012
    [Marketing] Is your business ready for the latest marketing trends?
    Are you prepared to make the most of the latest marketing trends? Ready to respond to the fresh opportunities offered by market trends in 2012? Marketing content gets personal. Next year is the year that marketing becomes more personalised. Mobile marketing reaches critical mass. Mobile is going centre stage.
  • SAZBEAN  |  THURSDAY, FEBRUARY 24, 2011
    [Marketing] Social Commerce – What is it, Who’s Doing it, How can You?
    Marketing Social Media Strategy eCommerceAnother one of the buzzwords that gets thrown around quite a bit is “social commerce.&# Like most of these buzzwords, the practice itself isn’t necessarily new. People have been using socializing to sell things since they first started trading. So, what exactly is social commerce?
  • WRITING ON THE WEB  |  FRIDAY, MAY 28, 2010
    [Marketing] 6 Ways Blog Formatting Engages the Reader’s Brain
    Tags: About Blogs Content Marketing Getting Read On Writing Better Pathway to Profits Writing Great Blog Content Attracting Clients blog formatting blog marketing blog writing persuasion triggers
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Marketing] Your Customers Want to Talk to You
    On the other side of this quest is a conversation inside that company that goes something like this: Marketing Person: We should put a toll-free number on our website so people can talk to us. Marketing Person: We should put a toll-free number on the website. Related Posts: How Marketing is Pushing Customer Service Under the Bus.
  • READYPULSE  |  FRIDAY, JULY 12, 2013
    [Marketing] Announcing Hashtag Support for Instagram, Twitter, and Facebook
    Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Hashtags have always played a critical role in content discovery and sharing for social media users and extending reach for social media marketers. Social Content Marketing Guide. Hashtags are loved by both – users and brands.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Marketing] Want to Create Innovative Content? Do These 3 Things
    Author: DJ Waldow According to Ann Handley, Chief Content Officer at MarketingProfs, the formula for innovative content marketing is…. As Ann Puts It: “Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration, and is honestly empathetic to attract customers to you.”
  • THE TOP LINE  |  MONDAY, NOVEMBER 8, 2010
    [Marketing] Value proposition example for a professional service provider
    This time, I’ve used it to describe the value I offer my clients as a B2B strategic marketing consultant (below the value proposition formula). BB Marketing Plus works with [B2B companies that have long sales cycles] to [increase sales productivity].  The value proposition formula. Your call to action accomplishes two objectives.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Marketing] Infographic: The Secret Formula for the Perfect Viral Share
    Long after the awarding of medals and closing ceremonies, millions of people were still sharing and viewing commercials from this clever marketing strategy on YouTube. Looking at the infographic below, we can see that this brilliant marketing gem from P&G had many of the elements necessary for an effective viral campaign.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 19, 2012
    [Marketing] What Are Your Thoughts on Buying Groups and Trade Associations?
    recently came back from STAFDA, which for those who don’t know, is an association of construction distributors and the manufacturers that sell into that market. Marketing Trends Traditional Marketing evergrren marketing net plus alliance pros and cons of buying groups sphere1 STAFDA thoughts on buying groups trade associations
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing] 7 Email Newsletters We Actually Like Getting in Our Inboxes
    When people first start doing email marketing , they usually jump into creating an email newsletter. "It''ll have everything our customers care about, all in one place," they rationalize. For your own email marketing, theSkimm is the place to go if you''re looking for writing inspiration or for emails without much visual content.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 12, 2011
    [Marketing] The Do’s and Don’ts of Social Media: A Fine Line
    After a long career in human resources and staffing industry management, I transitioned to Social Media Marketing. My Marketing Tips Social Marketing do's and don'ts of social media riaenjolie riaenjolie inc. Be Wary of the Fine Line. Social Networking is a honeybee with a huge stinger. The latter are not always respectable.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 14, 2011
    [Marketing] Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world
    In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. What do you think of our weekly B2B marketing show, Laugh and Learn? “If more companies listened to ( Find New Customers) a lot more would be sold.”
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 14, 2012
    [Marketing] Gartner: Business Will Control 90% of Tech Spending - Are you Ready?
    The bottom-line: Is your sales and marketing ready for this Teutonic shift in IT purchase decision-making? In particular, sales and marketing will need to communicate and quantify to business group leaders how proposed solutions will drive business process and productivity improvements and reduce current business costs and risks.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Marketing] How To Reach Millennials + Moms – The YouTube Formula
    He presented his thoughts at NewsCred’s 2015 # ThinkContent Marketing Summit to a packed crowd to help them figure out “How Understanding Consumer Behavior Can Help Connect You to Your Audience.” In short, are you ready to deliver the video content that Generation C really wants to view and share, over and over? Content Marketing
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Marketing] Digital Media: Are You Using to Reach Your Industrial Customer?
    As marketers in the industrial B-to-B space, I think we all recognize that our potential customers have several options beyond the traditional ones we’ve used for years. The challenge for us is to identify where they are getting their info and to make sure we’re there when they start looking. The best way to do that is ask them.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 10, 2012
    [Marketing] What Do Rick Santorum and Lady Gaga Have to Do with Headlines?
    When it comes to your B2B online marketing, make no mistake. Looking at a list of  popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples.
  • WINDMILL NETWORKING  |  MONDAY, JULY 23, 2012
    [Marketing] Who are the Top 15 Thought Leaders in Social Media Today?
    ” Although Seth is known more for being a general marketing guru, I’ve already blogged at length at what Seth Godin taught me about social media marketing. Seth has written a plethora of books, but I would start by reading what I believe to be his classic 3: Tribes , Purple Cow , and Permission Marketing.
  • LEAD VIEWS  |  FRIDAY, JUNE 25, 2010
    [Marketing] Facebook And Twitter Not For Generating B2B Leads!
    It is no surprise then, to see companies incorporating at least some bit of social media activities into their overall marketing plans. personally believe, that social media’s exponential growth and the benefits it offers are hard to ignore, even for the most conservative marketers. Lead here is defined as an enterprise visitor.
  • MARKETRI  |  TUESDAY, JANUARY 29, 2013
    [Marketing] Advice for Young Lawyers: Easy Ways to Build Your Book of Business
    If you are unsure where to begin, start by creating a marketing plan for yourself that includes your top career goals, along with a few specific tactics to help support these goals. Ask them to review your individual marketing plan and goals, and get their feedback. Business Development 101: Laying the Groundwork. Get Involved.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, SEPTEMBER 26, 2013
    [Marketing] Track B2B Paid Search Conversions Like a Pro
    You might be surprised at how many businesses are running Web marketing campaigns without measuring what matters — or measuring at all. B2B Web Marketing Google AdWords Tips Group Twenty Seven Pauline Jakober I made the decision a long time ago to focus on what I do best ( Website Overhauls ). She stops the PPC cash bleed. 2.
  • READYPULSE  |  MONDAY, JUNE 24, 2013
    [Marketing] Word of Mouth Through Triggers
    Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Triggers, or the T in his six STEPPS system, was the rather popular stage that resonated with our word of mouth marketing audience. These are examples of triggers and instant word of mouth marketing for brands doing no work whatsoever.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2011
    [Marketing] Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
    by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media.  marketers will spend $3.08 To spend your marketing dollars most efficiently, you need to find the sites your target market frequents. B2B Marketing Social Media B2B social media B2B social media marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Marketing] Negative SEO: Does It Really Exist?
    As such, it’s a practice that most businesses and web marketers not only deem highly immoral but also a waste of investment and resources. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Digital Marketing b2b Scary right? But, do these tactics actually work?
  • MARKETING ACTION  |  MONDAY, JUNE 24, 2013
    [Marketing] Top 10 Deliverability Best Practices Webinar June 26
    60% of marketers say that email is producing a return on investment, according to the 2013 Email Marketing Benchmark Report from Marketing Sherpa. This webinar will cover: Setting your expectations for marketing and deliverability, including metrics. Email Marketing email marketing Test, test and test again.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Marketing] A New Way to Understand Your Social Media Audience
    Today, Bizo announced Switchboard, the first viable attempt I’ve seen to help marketers answer these questions. [No Disclaimer Needed: I buy advertising through Bizo, which means I pay them, they don't pay me, although they probably bought me lunch once]. 38% work in the marketing and advertising industry.
  • E-STORM  |  TUESDAY, MAY 14, 2013
    [Marketing] AdWords Mobile Strategies
    Mobile Online Marketing Search Engine Marketing ad extensions Adwords app extensions call metrics call only click-to-call mobile mobile extensions mobile search PPC search In case you’re still questioning the need for a mobile search strategy, here are some recent statistics: Mobile Devices will outnumber desktops [.].
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 8, 2010
    [Marketing] How the Fearless Competitor cranks out 10, yes 10, superb blog articles per week
    says Mike Volpe, VP of Marketing, Hubspot (The demand generation guru and President of Fun (and … Continue reading → Tags: Demand Generation Fearless Competitor Management best practices marketing campaigns “At Hubspot, we have many blog creators.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 3, 2013
    [Marketing] 9 Stellar Social Media Infographics You Simply Gotta See
    It’s obvious people and businesses have gone gaga for infographics, as the influx of these content marketing gems, even in the last year, has gone gangbusters. The State of B2B Social Media 2013 ; B2B Marketing. Share away. © 2013, VR Marketing Blog. Infographics, oh, sweet infographics. It’s a Photographidemic!
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JUNE 26, 2014
    [Marketing] Manufacturers Must Create Websites with Millennials in Mind
    B2B Mobile Marketing IIoT Manufacturers Websites Responsive Website More than half a million jobs in manufacturing remain unfilled due to a labor skills gap, according to the May 7, 2014 US News & World Report article. Source ). To fill the gap, some companies have turned to attracting Millennials — those born between 1981 and 1998.
  • SAZBEAN  |  MONDAY, MAY 23, 2011
    [Marketing] How to Make Using a QR Code Valuable to Your Customers
    Marketers love QR codes (see example at left) because they make it easier to track offline actions. I’m not as convinced that consumers think very highly of them. think there is some value in QR codes for consumers (not just for marketers), here’s an example of how they could work… The Situation. The Disconnect.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 9, 2015
    [Marketing] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
    Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. Product Marking:  Your product marketing team is extremely important in ensuring the success of your event.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JUNE 3, 2015
    [Marketing] Welcoming Our Latest API Partner: Kairos Technologies
    Products & Technology insideview api insideview api partner insideview integration insideview kairos insideview partner market intelligence apiToday we announced that Kairos Technologies, a global c […].
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 16, 2014
    [Marketing] Data, Information, and Knowledge
    Knowledge marketing Prospects Sales Sales And Marketing Sales Data sales productivity sales prospecting social intelligence Note: Today’s guest post is just one in a series provid […]. Uncategorized big data Business Data crm 2.0 customer 2.0 Enterprise 2.0
  • B2B CONVERSATIONS NOW  |  FRIDAY, MARCH 18, 2011
    [Marketing] Sales Training Startups Must Read - “Unfunded - From Bootstrap to Blue Chip”
    B2B Marketing B2B Sales FunLately I’ve seen many YASTS (Yet Another Sales Training Start-up) emerging and I cheer when people decide to take the entrepreneurial leap. I’ve done it several times myself and there is nothing more exciting than channeling your past experience into a new venture and hanging out a shingle. doubt it.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 29, 2011
    [Marketing] Insights from Eloqua's IPO Registration Statement
    The company tightened its belt in response to economic conditions in 2009, in particular by reducing marketing and sales costs by nearly $4 million (more on that later). The registration statement shows marketing and sales costs each year and year-end client counts. marketing automation elqoua ipoMy analysis is below.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 15, 2014
    [Marketing] Improving Your Bing Ranking With Quality Content
    This is nothing new to marketers as Google updates continue to reward quality content. market share according to comScore’s Septembers search engines rankings. Content Development Search Engine Marketing SEO The more keywords in page titles, META descriptions and on page content, the better chance you had a ranking. etc…).
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Marketing] 7 B2B Website Best Practices to Enhance Your Online Presence
    Our recent study on effective referral marketing found that a poor website was among the top reasons buyers rule out providers that have been referred to them – in fact, low-quality websites were cited as a disqualifier by about 30% of buyers. Without it, no amount of marketing-savvy will help you succeed. Why is that?
  • LOOPFUSE  |  TUESDAY, NOVEMBER 8, 2011
    [Marketing] We are proud to be part of VMware Zimbra's explosive growth [video]
    Your customers always say it best and we are very happy to have VMware Zimbra as a long time LoopFuse customer.  We started working with them when they were a stand-alone company and have been their marketing automation product of choice through massive growth and two acquisitions.  To find out exactly what LoopFuse does, click here.
  • REPUTATION TO REVENUE  |  THURSDAY, APRIL 29, 2010
    [Marketing] The lure of cheap content, continued
    I wrote the other day about the lure of cheap content in B2B marketing. A few weeks back, I also wrote about the potential of marketers taking a journalistic approach to marketing.  It's certainly not anything for B2B marketers to look at. Aargh! know times are tough for the media, but really folks. What do you think?
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 23, 2014
    [Marketing] Writing Services & Quality Leadership Content for Coaches
    Attracting Clients Buying Content Coaching/Personal Development Content Marketing Managing Your Ezine & Blog Tasks blog writing business blogging content marketing with blogs e-newsletters Writing for the Web Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Marketing] Hiring a PR Firm? Read This First
    If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. As I recently discovered, finding an agency with strong relationships in both the tech sector and marketing media isn’t easy. Big vs Small. Creativity.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Marketing] When The Boss Has A Crazy Idea, It’s Time To Start Testing – An Interview with a Chief Data Officer
    by Josh Aberant Many marketers have been in a situation where their boss comes up with a crazy idea they would like to have implemented.  This results in a conundrum for marketers. Recently, I was helping a marketer implement some best practices when some “crazy ideas” from the marketer’s management started coming in.
  • WEBBIQUITY  |  MONDAY, JULY 12, 2010
    [Marketing] Social Media Strategy? Think Like a Reporter
    Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. Tweet? Digg this!
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing] Business Blogging: Blast Past the Blunders
    Blog Marketing: How Readers Find Your Business. Tags: About Blogs Content Marketing Ezine & Blog Classes Online Marketing Teleclasses & Seminars blog content blog formatting blog marketing business blogging content marketing with blogs wordpress teleseminars Writing for the Web How do I know? Digg this!
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 4, 2015
    [Marketing] The Best Stories Come From The Worst Examples
    The post The Best Stories Come From The Worst Examples appeared first on B2B Marketing Insider. Content MarketingThe best way to become a better storyteller is to study the bad storytellers. He circles the room in search of his next victim. You try to avoid eye contact, but fail. This one time, at band camp…”. Sound familiar?
  • CLIENT BRIDGE  |  MONDAY, APRIL 8, 2013
    [Marketing] INFOGRAPHIC: Combining Content Marketing, Social Media and SEO
    From MarketingAdept.com, here''s an infographic that shows how content marketing and social media work together to help you get better search rankings and larger audiences. View Original Article
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing] B2B Social Media Example: GE MarkNet
    GE wanted to raise the level of marketing skills across the whole corporation, to what CMO Beth Comstock called the Gold Standard, and create marketers for the 21st Century. There are 5,000 marketers who work for GE, located around the world, embedded in 30 business and sub-business units. Many are not even aware of each other.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 23, 2015
    [Marketing] The Rise Of The Citizen Storyteller: Part 2
    Confining storytelling just to marketing or PR limits the value and impact that storytelling can make.  It’s what David Packard, one of the founders of Hewlett-Pack, understood when he said, “ Marketing is too important to be left to the marketing department.”. Content MarketingCitizen Storytellers. Tell them that.
  • ANNUITAS  |  MONDAY, JANUARY 10, 2011
    [Marketing] An Interview of Steve Gershik of 28Marketing
    Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. Steve has a proven track record in marketing communications development and execution. We sat down with Steve and had some great discussion around B2B marketing and what lies ahead for the marketing automation industry.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 28, 2013
    [Marketing] The Customer is King. How Do You Prosper in their Kingdom?
    Author: Robin Bordoli What can the creator of the first department store, an epic fantasy television series and a former hedge fund manager teach us about modern marketing ? ” With the mainstream adoption of trackable display and performance advertising, this quote is increasingly untrue for digital marketers
  • UNDER THE ARCH  |  MONDAY, JUNE 24, 2013
    [Marketing] Getting Started with Lead Nurturing
    By Kathleen O’Neil, Marketing Strategist It’s no secret that companies engaged in effective lead nurturing have higher conversion rates thru each stage of the demand-to-close process. An effective lead nurturing process is the beginning of a company’s sales cycle.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Marketing] What Is Dark Social Media?
    This is called Dark Social Media and it’s changing the way we think about digital marketing. When you share something over private chat, text message etc it’s more private and more personal and you aren’t keeping up your online image, so the data is a lot more honest and more valuable to marketers.
  • ANNUITAS  |  TUESDAY, JANUARY 20, 2015
    [Marketing] Essentials of Perpetual Revenue
    Simply having a demand generation program is no longer enough to drive sustainable revenue, as evidenced by the less than three percent of marketing departments that indicate their demand generation efforts are actually effective ( ANNUITAS 2014 B2B Enterprise Demand Generation Survey ).You What Would the Buyer Do?). Mind the Mid-Funnel Gap.
  • GREAT B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Marketing] How to Become a B2B Lead Generation Master
    Considering the stakes, it behooves you to take lead generation seriously and become a master.  At Fusion Marketing Partners , we see a full range of marketing practitioners ranging from novices (grasshoppers) to masters.  So what does a master know, and what actions do they take, that separate them from the amateurs? 
  • SALES CHALLENGER  |  TUESDAY, APRIL 29, 2014
    [Marketing] The New ABCs of Sales
    What we continue to see in the commercial marketplace is that our sales and marketing organizations HAVE to change approaches and behaviors to grow in a “seller beware” world. CEB Sales Blog Sales & Service Sales and Marketing Solutions Selling That gave us the power.  This is what created the idea of “buyer beware”. 
  • LEADERSHIP  |  TUESDAY, JUNE 10, 2014
    [Marketing] 5 Tips to Refresh Your B2B Lead Generation
    Here’s how you can shake, stir and blend your B2B lead generation and marketing activities to deliver a truly refreshing customer experience. Your B2B content marketing calendar can take a useful tip from this. 9 pm and the last rays of the sun still continue to spread their glow in the sky. The magic of this season.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 22, 2013
    [Marketing] Applying AIDA for B2B Branding in Social Media
    The concept of AIDA (Attention, Interest, Desire, Action) as a model for marketing success has been around for over a hundred years. Over the years, AIDA has served many marketers as an enduring process for constructing everything from sales letters to advertisements. Can AIDA help you with your B2B branding for social media?
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 6, 2014
    [Marketing] Eight Rules for E-Cards (plus a suggestion)
    It’s a safety feature that prevents bored marketers from acting on their worst instincts. Related Posts: Why Marketing Should Stay Off The Pitcher’s Mound. Awesome Ideas B2B Advertising Direct Marketing Random Rants B2B marketing bizmarketer direct marketing Elizabeth Williams linkedin Rule #2: Keep it brief.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 15, 2013
    [Marketing] #SMX West 2013: Top Tips, Tools & Takeaways
    This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. Events Search Engine Marketing BlogTop SMX West Tips. Yikes!
  • BIZNOLOGY  |  THURSDAY, DECEMBER 27, 2012
    [Marketing] Too busy with clients to post to my blog
    Most of you know that I do career coaching, mostly for technical and marketing executives. I had an interesting conversation recently during one such coaching session, when my client expressed a deep need to publicize her expertise but lamented her inability to maintain her blog. Blogging Social Media Marketing Blog Business social media
  • SAZBEAN  |  TUESDAY, JUNE 14, 2011
    [Marketing] Providing Content Your Customers Want
    The same thing happens online, where companies push more and more marketing and promotional information at people hoping that it’ll drive someone to buy something. By not just being a self-promotional marketing machine, but instead providing information that your customers want, you can become a go-to resource online.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 31, 2013
    [Marketing] Do Linkedin Endorsements Really Matter to Hiring Managers?
    At face value, I’m one of the top lead/demand generation experts in the USA, (confirmed by all the marketing awards I have won too.) Needed to move it over, so I also wish to thank Act-On Software support for explaining how to create an iFrame – to link the Call to Action with our marketing database. But they don’t.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Marketing] How Did That Banner Ad Get To Your Website?
    DSPs are used by marketers to buy ad impressions from ad exchanges as cheaply and as efficiently as possible, SSPs are designed by publishers to do the opposite: to maximize the prices their impressions sell at. Advertising Marketing Strategy Media Planning see below). Feel free to email me if any questions at all; it’s technical.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 7, 2011
    [Marketing] Social media and the end of empathy
    There is a very relevant story with a lot of marketing mussel. business relationships customer acquisition competitive advantage marketing strategy social media business relationshipsWhy am I using a picture of a large mouth bass on a blog post about social media and business? Seems a little fishy doesn’t it? Well Kind of ironic.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 16, 2010
    [Marketing] Getting Ripped Off on B2B Web Development and SEO?
    That’s a red flag of a fragmented industry – or innocent business owners being ripped off on their Internet marketing! started directed successful web site and SEO in 1998 (among other marketing), when I first worked on a client’s web site. Hmmm – that’s too big a range! ” He said, “Yes!”
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 24, 2014
    [Marketing] Why Single-Touch Doesn’t Make Sense in a Multi-Touch World
    Author: Michael Berger Although the world in which marketers are operating is changing quickly, the reports they are using to make decisions are not. One of a marketing report’s most important functions is the link between revenue and the campaigns responsible for generating that revenue. Marketing Automation
  • CRIMSON MARKETING  |  THURSDAY, JULY 31, 2014
    [Marketing] The Buyer’s Journey Is Going Digital
    ” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share. Some of you are thinking that you’re already doing what needs to be done when it comes to executing on your digital marketing solutions.
  • B2B MARKETING BLOG  |  FRIDAY, FEBRUARY 3, 2012
    [Marketing] Three Key Questions Your B2B Competitive Analysis Should Answer
    Marketing B2B Marketing competitors messaging researchRecently, I was watching a professional football game with my 11-year-old daughter. She is trying to learn the rules, bless her heart, and she frequently has questions.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Marketing] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Eric Schmidt: The Next Facebook will be Social, Mobile & Local is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency #DF11 cloud computing Dreamforce Dreamforce 2011 Eric Schmidt google Salesforce salesforce.comby Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg?
  • BUYEROLOGY  |  WEDNESDAY, OCTOBER 5, 2011
    [Marketing] Understanding Buyer Priorities and Goals in an Uncertain and Chaotic World
      This perfect storm of uncertainty and chaos making the ability of marketer’s to communicate with buyers extremely challenging and causing sales organizations to struggle in being relevant to the buying process.  Image via Wikipedia. We are living in a world that is fraught with uncertainty.  Adaptation Begets Patterns.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 2, 2013
    [Marketing] Raise Your Hand to Take Charge of Your Brand: Who Owns Digital Content in Your Nonprofit?
    How to Identify Them 20 Simple Ways to Integrate Social Media with Traditional Marketing Practices How the Right Social Media Dashboard Can Increase Your Social Productivity. Social Media and Nonprofits brand Business fundraising marketing Marketing and Advertising nonprofit organization Organization Pinterest Social Media Marketing
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Marketing] 3 Management Lessons from Pete Carroll’s Super Bowl Mistake
    However, over the past week he has defended his thinking and I believe that there were three critical flaws at the end that cost his team the game—strategic missteps that we all can learn from and incorporate into our daily lives as marketers and professionals: 1. Coke follows this strategy in many markets not to lose market share to Pepsi.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 9, 2014
    [Marketing] Expert Ebook Writing: Prepare or Just Do It?
    About Expert Ebooks Attracting Clients Content Marketing E-Books expert ebooks Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. Research what readers want most. Find out what other books have been done. Decide what you have to say that will make a difference. Unique about your ideas?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 27, 2012
    [Marketing] How to Create Google+ Posts That Get Read, +1ed, and Re-Shared
    Content marketing is all the rage these days. The ” content” in content marketing might be blog posts, videos, slide shows, white papers, podcasts, ebooks–anything that can be read, viewed, or listened to by others. But why do it, and how is it “marketing”? Why Use Google+ in Your Content Marketing?
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 7, 2012
    [Marketing] The Future of Social Media in 2013: Six Points to Consider
    What will the future of Social Media Marketing bring? As we round the bend to the end of another term of learning and applying the principles of social media marketing , I wonder what 2013 will bring to the social media world. Jessica holds a BS in Business Administration and an MS in Marketing. Some points to consider: Tribes.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 30, 2011
    [Marketing] Are You Using Backlinks to Build Your Web Traffic?
    Marketing Tips Social Marketing backlinks convince and convert digg google optimization google profiles linkedin nicole sorochan stumbleupon youtubeGoogle optimization is based on the premise that the more people like your site, the more credible it is and therefore it gets a higher ranking. Google profiles - Create for key employeees.
  • SAZBEAN  |  WEDNESDAY, JANUARY 12, 2011
    [Marketing] Why Understanding Your Customers is Vital to Your Social Media Strategy
    Because understanding your customers is vital to the success of any marketing strategy, online or off. Any type of marketing is more effective if you’re reaching the right people with the right message in the right places. The same is true in marketing and in social media. But they may not. Your customers’ needs.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Marketing] More Eyes on Your Video – How and Where to Share
    Author: Jon Spenceley Ask any marketer what’s on his or her mind this year, and video will likely be at the top of the list. All trends suggest that 2014 will be the year of video marketing. But although demand for video content is certainly growing, marketers still struggle to use video effectively. Modern Marketing
  • B2B MARKETING BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Marketing] I found a brand message in my pajamas
    content Creative Marketing B2B Marketing brand message content marketing copywritingSometimes sage advice arrives unexpectedly, from the least likely source at the least likely time. When bolt-of-lightening insights strike at unlikely times you just have to [.].
  • VIRALLY BLOG  |  TUESDAY, APRIL 22, 2014
    [Marketing] How the buying process has changed.
    The other side of this coin is that even if you decide that content marketing is not for you and you will continue to work the old sales models, your prospects and clients will still use the internet to voice their opinion and experience of your company and or products and services. appeared first on Content Marketing, Virally Blog.
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 9, 2011
    [Marketing] Marketing 101: Where to Advertise Phone Numbers
    At its most basic level, call tracking tells a business which marketing methods and advertising campaigns are generating phone calls, and which are not. LogMyCalls can change your marketing performance and save you money. We're a call tracking company. Where should I advertise them? Those are great question! Call Tracking. Seriously?
  • CONVERSIONATION  |  MONDAY, JUNE 27, 2011
    [Marketing] The Human Aspects And Definition Of Content
    Content marketingPeople often ask me to define what content is. One would be forgiven for considering this an obvious question. Don’t we all know what content is? The posts on our blogs, the images we upload to Flickr, the videos we put on YouTube to engage an audience, the e-books we create and spread to create [.].
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 6, 2014
    [Marketing] 2014: Enter CRM Intelligence
    Tens of thousands of companies have realized that success is fueled by a CRM process that employs market insight, accurate company data, and customer intelligence. Especially over the last year, we have seen unprecedented change in the B2B marketing and sales process. Lighting a Fire Under the Sales Process. CRM Intelligence is here!
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Marketing] 16 Free Tools That Make Content Creation Way Easier
    In fact, plenty of tools and apps exist that can turn you from a mere mortal marketer into a virtual cyborg of content creation excellence (with your human heart in the middle -- after all, content needs some soul to it!) If you can hyperlink text, you can use Click to Tweet. 3) HubSpot''s HTML Hacks for Marketers. Not yet. Am I nuts?
  • MARKETING EDGE  |  TUESDAY, JANUARY 10, 2012
    [Marketing] Dealing With Non Profit Proliferation in Social Media
    Hitting on a single topic in marketing, social media and business communications. Blog Post marketing non-profit social media fundraising social change TweetsgivingTime 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Quick and to the point.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, AUGUST 26, 2009
    [Marketing] Lead Generation Tip - Don't Be An Expert
    Tags: marketing tips meetings appointments b2b inside sales sales
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Marketing] Leverage Your Hospital Ratings from the U.S. News & World Report
    They did the hard work, now it’s our turn to help them reap the benefits with a sound digital marketing strategy to share this great news! Content Marketing/SEO: There are several ways that you can leverage the U.S. You could simply link to the awards and recognition page you’ve already created for SEO/content marketing purposes.
  • HUBSPOT  |  THURSDAY, FEBRUARY 5, 2015
    [Marketing] How to Create Buyer Personas for Your Business [Free Template]
    The best buyer personas are based on a combination of market research and insights that you gather from actual customers through surveys and interviews. Inbound Marketing Daily The first rule of buyer personas: Take the time to create buyer personas. The second rule of buyer personas: Take the time to create buyer personas! Pssst.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketing] Go On Get Your Blog On: How to Empower Employees as Blogging Champions
    Working with Top Rank Online Marketing , we developed a “Blogging 101” slide presentation for the first of our social media workshops. Sharing and commenting on relevant articles in addition to your own can really boost content marketing efforts while it also show two way participation, which is critical to these sites.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Marketing] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    On top of that, I add myself to all of their personal digital marketing outreach, like subscribing to their newsletter and blog updates. The post 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel appeared first on Marketing Action Blog - Act-On. OK, I’ll admit it. My bad.). ” Say what? Who
  • SAZBEAN  |  THURSDAY, JUNE 21, 2012
    [Marketing] Facebook Olympics Hub – 2012 London Olympics and Social Media Marketing
    As gets closer and closer to the Opening Ceremonies of the 2012 London Olympics, it is increasingly evident that this year’s Olympic Games will be the most social thus far. Users can also check out the different sports that will be a part of these summer games from the Olympics hub and the Olympic Games page alone already has 2.8 million fans.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Marketing] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    By this point, you’ve probably already created your marketing campaigns to promote Black Friday and Cyber Monday, but here are some ways you can take your campaigns to the next level. Beyond the Holidays. A lot of marketers think about Black Friday and Cyber Monday. Digital Marketing Consumer Timing is Important.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Marketing] 7 Speakers You Won't Want to Miss at #INBOUND15
    This coming September, marketers of all types, backgrounds, and levels will descend upon Boston for HubSpot's annual INBOUND conference with the hopes of returning home with some new marketing expertise that'll help them grow their businesses and become better at their jobs. The Essential Power of Market Research".
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 4, 2013
    [Marketing] Ted Talks – The Puzzle of Motivation with Dan Pink
    Here at the top-rated B2B marketing blog Fearless Competitor, we believe Sundays are for learning. Daniel Pinkrated B2B marketing blog Fearless Competitor Sundays are for learning. He was a guest on Marketing Made Simple TV! He is also the Creator and Host of the popular online TV on the Web show, Marketing Made Simple TV.
  • VIEWPOINT  |  FRIDAY, JUNE 26, 2009
    [Marketing] Truth #5—The Truth about Multi-touch, Multi-media Marketing Programs
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