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  • WEBBIQUITY  |  MONDAY, JANUARY 16, 2012
    [Marketing] 24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
    Key Elements to a Successful Business Blog by TopRank Online Marketing. 12 Things to Do After You’ve Written a New Blog Post by Content Marketing Institute. Displaying Social Proof – What the Marketing Experts Use by KISSmetrics. Where to Use Keywords in Corporate Blog Posts by TopRank Online Marketing Blog. Stuart W.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [Marketing] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Marketing Fan of the MonthWe’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • CONTENT MARKETING TODAY  |  TUESDAY, MAY 25, 2010
    [Marketing] Don’t Miss This Killer Combination: Wine, Women, and a Canadian Government Website
    Cool government content marketing is thriving up North. This is a terrific example of accessible and informative content serving the marketing needs of its government agency, the LCBO. Share and Enjoy: Tags: Content Marketing Knowledge Center News Online Success Stories websites LCBO It’s not an oxymoron. Surprise!
  • WEBBIQUITY  |  WEDNESDAY, JUNE 13, 2012
    [Marketing] B2B Mobile Websites: Prepare, but Don’t Panic
    Specifically, here are three steps b2b marketers should take today if they don’t already have a mobile strategy in place: 1. Mobile Marketing Website Design digital natives how mobile devices are used in b2b mobile browsing mobile web strategy percentage of mobile visitors to b2b websites smartphones tabletsYikes!
  • E-STORM  |  MONDAY, MARCH 3, 2014
    [Marketing] Etiquette for Media Planners, from Media Planners
    Display Advertising Online Marketing agencies marketing media planners media team media vendors vendor relations vendors That said, media planners often forget that without their print and digital media vendors, they […].
  • ANNUITAS  |  TUESDAY, JUNE 4, 2013
    [Marketing] ANNUITAS Names Jason Stewart as Vice President Demand Generation
    'ANNUITAS is changing the game for their enterprise B2B marketing clients, driving revenue through strategic Demand Process Transformation?. Press Releases B2B Marketing Demand Generation Demand Process Transforamation modern B2B Buyer look forward to being a part of this and helping the company to grow.
  • ENGAGE  |  WEDNESDAY, MAY 8, 2013
    [Marketing] 50 Tweets From #WhatsNextDC Day Two That You May Have Missed
    'Day Two of the What’s Next DC Marketing and Communications Conference did not disappoint. RT @ loebben : “You are now marketing to an audience with an audience of audiences.” whatsnextdc old school word of mouth marketing looks a little bit different today #socialmedia love thinking of social media this way.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] Phone Intelligence: The Future of Call Tracking
    call tracking local SEO local marketers 'I went to my 10-year high school reunion a couple of summers ago. Despite the stereotype, it was actually pretty fun. It was fun to see the weight gain, the hair loss, and the baby pictures. It was also interesting to see what everyone had done with their lives.
  • FATHOM  |  WEDNESDAY, OCTOBER 9, 2013
    [Marketing] Fathom’s Brad Miller Presenting At Lifecycle Messaging Conference
    because the old world of one-size-fits-all marketing is dead. Real-world examples of this breed of marketing will be presented by Fathom’s Brad Miller at the BlueHornet  Lifecycle Messaging Conference , which takes place today through Friday. How Segmentation Makes for Smarter Marketing. How To Boost Marketing Conversions.
  • B2B LEAD BLOG  |  TUESDAY, JANUARY 5, 2010
    [Marketing] Updating Lead Status in SFDC for Better Marketing Data
    If so, you’re among the majority of marketers, according to Marketing Sherpa’s Email Marketing Benchmark survey.   Are your email lists growing?  Despite the doom and gloom in the economy lately the majority of respondents appear to have not lost considerable portions of their email lists over the last year. Here’s the
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Marketing] Twitter IS Social « Digital B2B Marketing
    Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. In fact, they question if Twitter is more of a broadcast medium than a social medium.
  • B2B MEMES  |  WEDNESDAY, JULY 14, 2010
    [Marketing] We’ve Got Algorithms. Who Needs Editors?
    Even in content marketing, where knowing what people want is critical to the content provider’s success, a one-sided conversation dominated by the audience won’t fly. Tags: Content Marketing Crowdsourcing Editing New-Media Models Technology content new media But we should be careful not to confuse computed content with communication.
  • B2B IDEAS @ WORK  |  FRIDAY, DECEMBER 9, 2011
    [Marketing] B2B Aware: This Week In B2B Marketing - Surveys & Projections
    This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. Compliments to the bloggers and journalists who continue to keep the B2B marketing community educated with your reports, thoughts and observations. BtoBOnline. CNNMoney.com/Fortune.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Marketing] How to Achieve Inbound Marketing Success in Less Than a Month
    If you're new to inbound marketing , it may seem daunting to transform your marketing practices. She was not generating leads through her website and didn't know how to make the transition from the traditional marketing methods she had been doing for years. Marketing Takeaway. Where do you start? Connect with HubSpot
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 17, 2014
    [Marketing] Why I read the New York Times and Wall St. Journal every day on my iPad
    love both of these papers, Case in point, today I learned that Rackspace is facing a tough competitive market and that millennials are not saving enough now, simply by reading the Wall St. We love comments (not SPAM) and those who share on social media, Find New Customers , the nicest company in BtoB marketing is now based in St.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketing] Did Email Marketing Offers Drive 2010 Holiday Buying Season?
    Email marketing is certainly one of the engines that’s driving ecommerce sales higher. Free Download: 101 Marketing Charts and Graphs. Improve your decision making and long-term performance with marketing data for best practices. What is the outlook for online holiday sales this year compared with recent years? growth.
  • WONDERING OUT LOUD  |  TUESDAY, JANUARY 26, 2010
    [Marketing] Is it more natural to use social media tactics in the B2B space or B2C?
    Tags: Marketing Social Media B2B B2C Consumer Packaged Goods
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Marketing] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.
  • B-TO-B LABS  |  WEDNESDAY, JULY 20, 2011
    [Marketing] Getting to know your content… really well.
    This is an especially important point to internalize as B2B marketers are putting more pressure on themselves to place just the right content in front of just the right person at just the right time. Content Marketing Digital Planning Lead Generation StrategyAll content is not created equal. A tall [.].
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 6, 2012
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. The Anatomy of a Perfect Marketing Dashboard Volumes have been written in the last Enjoy!
  • HUBSPOT  |  WEDNESDAY, JULY 14, 2010
    [Marketing] A Marketer's Guide to the 6 Phases of a Website Redesign
    Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. website is the cornerstone of any marketing campaign. Because of this, it’s essential that marketers take a leadership role in any company website redesign project. The Prep. Discovery. Color scheme.
  • BIZNOLOGY  |  MONDAY, MARCH 12, 2012
    [Marketing] Should PPC and SEO campaigns have different landing pages?
    Organic Search Paid Search Search Marketing Web Metrics Landing page organic search pay-per-click Quality Score Search engine optimization Web search engineNumber Of Landing Pages Currently In Use For eTailers (Photo credit: Matthieu Dejardins, eCommerce Activist). Why pay for two different pages about exactly the same thing?
  • BUYEROLOGY  |  SUNDAY, NOVEMBER 21, 2010
    [Marketing] Reinvent the B2B Buyer Experience to Grow Revenues
    Optimizing revenue growth is by far the toughest assignment for sales and marketing today.    Buyer Silo View : An underlying theme in the sales and marketing alignment debate has been the problematic issue of silo thinking each area can engage in.  Image by jackanapes via Flickr.
  • BUYEROLOGY  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] The Importance of Buyer Personas to Lead-to-Revenue Management
    tough assignment for B2B marketers today is getting a handle on how buyers progress through the buying and selling cycles.    It also redefines marketing’s role in terms of just lead generation to that of working in tandem with sales through the entire end-to-end process of revenue generation and management. 
  • B2B IDEAS @ WORK  |  FRIDAY, SEPTEMBER 30, 2011
    [Marketing] B2B Marketing Events Around The World - October 2011
    Here's what's on tap for marketing industry events for October. October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 17-18, Sales & Marketing 2.0 Plus, it’s free.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 14, 2010
    [Marketing] Growing your business in a world without Google
    Search has become such a popular marketing channel because almost everyone uses search. But maybe the right marketing channel for you is one that attracts a more narrow (i.e., Don't be afraid to rethink your marketing channels if you discover the best objective you can hope to achieve isn't worth your time. by Tim Peter.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Marketing] 4 BtoB Marketing Action Items for 2011 (via fearlesscompetitor.net)
    Great post on marketing actions to do today. Must read! Lead Generation Companies – 4 Action Items for Today Now that it's March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. via fearlesscompetitor.net.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Marketing] A Definitive Guide to Using Facebook Insights for Your Business
    'Facebook has multiple metrics and analytics to help you with your marketing efforts. Here’s how this could affect your marketing. Advertising to a target market is nothing new – Facebook has allowed filtering for ads for a while. This can affect your marketing strategy. © 2014, VR Marketing Blog.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] Are you Using Blogs to Reach the Professional Tradesmen?
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Are you Using Blogs to Reach the Professional Tradesmen? Blogs are still a very effective way of reaching an audience, especially if you’re in a niche market.
  • BUYEROLOGY  |  TUESDAY, APRIL 12, 2011
    [Marketing] Engage the Social Buyer Persona
      Content Curation : In B2B marketplaces, and those specialized markets that content tends to be industry specific, offering content curation can be an avenue for buyers to engage with an organization.  Image by Maria Reyes-McDavis via Flickr.   As in we are engaging the buyer in the buying process for example. 
  • THE POINT  |  THURSDAY, JANUARY 24, 2013
    [Marketing] Taking Stock of Your Lead Management Process: 5 Key Questions
    Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing. Key to designing an effective lead nurturing program is taking stock of your current lead management process. Describe the life of a lead.
  • WRITTENT  |  TUESDAY, NOVEMBER 5, 2013
    [Marketing] 10 Ways to Achieve Agile Content Marketing: Content Reuse
    For many small businesses, waste can be the death of an otherwise healthy content marketing strategy. By viewing your content marketing strategy as a series of “agile sprints,” not a marathon, you can get more for each word you write. Content marketing expert John Paul Nettles is a fan of what he calls the “build-up approach.”
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, MAY 22, 2013
    [Marketing] I’m Humbled by a Thank You from the Container Store
    General Musings General marketing tips The Container Store 'Last week I placed my first order from The Container Store. It arrived today — and inside was this thank you note, signed by the company’s president, Melissa Reiff. — to the Cook Islands. purchase a fair amount of stuff online. My order was less than $50.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 12, 2012
    [Marketing] Social CRM: How Can It Make Money?
    The market for social CRM, and the applications it has produced to track customer habits, relationships and activity via social media platforms, has drastically orbited into relevance in the past year. The market for social CRM is decidedly up, while the global business market is learning how to operate within it.
  • BIZNOLOGY  |  FRIDAY, APRIL 15, 2011
    [Marketing] As the Google Turns
    Internet Marketing Google Soap operaImage via Wikipedia. by Frank Reed. Soap operas have long been a staple of daytime television. The over-the-top nature of the silly plot lines have kept audiences coming back for what seems like forever. Another thing that keeps people interested is the speed with which things change.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 29, 2014
    [Marketing] Manufacturing Day Gives Teens a View of Career Options
    Musings: Marketing, Life & Other Stuff Manufacturing Day 'As I’ve written in another post , people have a huge disconnect when it comes to manufacturing. This disconnect is why only 30% of surveyed parents encourage their children to enter manufacturing and only 17% of those surveyed view manufacturing as a top career choice.
  • INBLURBS  |  TUESDAY, JUNE 28, 2011
    [Marketing] Location based marketing social media to get in front of your audience
    Location based marketing integrates mobile advertising with different mobile technologies. Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. Is your business location based services and marketing ready?
  • BLOG MY CALLS  |  MONDAY, APRIL 8, 2013
    [Marketing] The Top 10 Marketing Blogs We've Ever Written
    This blog certainly doesn''t have the traffic some of our other blogs have, but the quality of writing is among the best and the point it makes is profound for marketers. It can provide marketers with data about which organic keywords are producing phone calls. Each week we host a marketing webinar with industry experts. Truly.
  • FOLLOW THE LEAD  |  WEDNESDAY, AUGUST 21, 2013
    [Marketing] Infographic: B2B Data Disorder
    'Business Data Management Email Marketing clean data
  • HINGE MARKETING  |  FRIDAY, JANUARY 10, 2014
    [Marketing] 5 Steps to Revamp Your Email Marketing Strategy in 2014
    'As digital marketing efforts become more sophisticated, email marketing is often seen as being outdated and unappealing. Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. When determining your goals, be sure to keep in mind that marketing is an ultimate means to sales.
  • SCHEIER ASSOCIATES  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] Using “How-To” Advice To Sell the Cloud
    Now, the marketing challenge is offering detailed, useful advice on HOW to move to the cloud. Content Marketing For IT Vendors Bluelock cloud cloud computing Cloud Technology Partners marketing cloud services reach cloud buyers Approach One: A Checklist. They’re just helping prospects think through their migrations.
  • SAZBEAN  |  TUESDAY, JUNE 15, 2010
    [Marketing] Making Your Brand Stand for More than Just Your Company
    According to their website : Cree is a market leader in LED chips, power LEDs, LED backlighting, power switching and wireless communications devices. Tags: Business Marketing Social Media Social Networks Strategy brand brand recognition branding communication company cree graphic design lighting mission statements What then?
  • SALES CHALLENGER  |  MONDAY, JUNE 9, 2014
    [Marketing] When to Quit Your Job
    Note: This post was originally written by Nicole Barbuto for the CEB Marketing Leadership Council, our sister program for marketing professionals. Blog CEB Sales Blog Employee Engagement and Retention Sales & Service Sales and Marketing 'It’s graduation season!  Only 1 in 5 will stay. Do you even know the difference anymore? 
  • VIEWPOINT  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] B2B Lead Generation: How Long Should Marketing Be Involved?
  • VIEWPOINT  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Sales & Marketing Still Not Aligned? Who Owns the Fix?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, APRIL 27, 2012
    [Marketing] Social Communities for Banks… Are They Missing the Point?
    Emerson is the Social Media & Marketing Manager at  SIGMA Marketing Group. Wendy K Emerson. finally got around to picking up my print edition of the April 9 th , BtoB magazine to see what’s going on out there.  I read one article and then stopped, to dig around a bit on the topic. Money is the root of… well… lots of things. 
  • WRITESPARK  |  TUESDAY, FEBRUARY 16, 2010
    [Marketing] Do You Need a Freelancer or an Agency?
    Technology companies typically maintain relationships with one or more advertising, marketing, and public relations agencies for services related to sales promotion, including copywriting. Does the project involved a single document, a set of sales materials, or a full-blown marketing campaign? Lower costs. Time savings.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] Tom Pisello: The ROI Guy: Demand Generation In the Face of.
    Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. This shift in B2B buying cycles and requirements has significant impacts on marketing and demand-gen success.
  • HUBSPOT  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Another Sign of Outbound Marketing's Death: Cable TV Sees First Ever Decline in Subscribers
    In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. According to Kagan, the firm believes the decline in subscribers is due to poor economic conditions and not the rising online video market. Marketing Takeaway. Download the ebook now!
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Marketing] 7 Keys to Successful Lead Scoring
    Filed under: lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Remarkable content , Sales Leads , sales-ready leads , Search marketing. lead generation Lead Nurturing Lead Scoring Leadership Management best practices Remarkable content Sales Leads sales-ready leads Search marketingStay tuned.
  • ENGAGE  |  MONDAY, JULY 7, 2014
    [Marketing] This Week in Content: A Content Marketing Refresh
    'Feeling like you need a content marketing pick-me-up?  This week’s article round-up covers everything you need to refresh and rejuvenate your content marketing strategies, with a few wise words from the Godfather… of content marketing, that is. Reasons Why You Should Spend More on Content Marketing Than PPC. Inquisitr.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 14, 2009
    [Marketing] How to Give Away a Ton of Information to Sell a Ton of Products
    Content Marketing Pioneer, Tim Berry of Palo Alto Software Tells You How to Build Your Business Before He Charges You a Nickel. In 1994, I read the first edition of Tim Berry’s wonderful book, Hurdle: The Book on Business Planning without realizing that it was a perfect example of content marketing. recorded webinars.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Marketing] What PR Pros Can Learn from The Huffington Post
    Simply put, as a result of a high profile “Privacy Directive,” it just became more complex to run digital marketing campaigns targeting prospects in EU nations. To that end, we issued a press release about a new product feature designed specifically to help marketers comply.  For the sake of comparison, Newsweek sold for $1. It worked. 
  • MARKETING-GIMBAL  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] Why B2B Marketers Must Adopt Social Media
    Why B2B Marketers Must Adopt Social Media View more presentations from C. Edward Brice
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 5, 2013
    [Marketing] Gary Vee and the Empire of Favors
    The article alternately wavered between characterizing Gary as a foul-mouthed marketing lightweight (“conventional wisdom framed as blazing insights”) to an inspirational savant (his clients include Pepsi and GE). Long after I had cut my teeth in sales and marketing,” he said, “I discovered a better way to sell. community?
  • MARKETRI  |  MONDAY, FEBRUARY 11, 2013
    [Marketing] Marketri LLC Expands Offerings with New Marketing Department Augmentation Service
    DOYLESTOWN, Pennsylvania (February 11, 2013) – Marketri LLC, a full-service business-to-business (B2B) marketing company, announced today that it has added a Marketing Department Augmentation service to its portfolio of marketing offerings and solutions. ” About Marketri LLC.
  • BUYEROLOGY  |  MONDAY, NOVEMBER 28, 2011
    [Marketing] Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey
    This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    This article looks at how buyer decision models are changing and how marketing and sales can think beyond the buyer’s journey or buying process to adapt.    The Future.
  • ANNUITAS  |  TUESDAY, OCTOBER 22, 2013
    [Marketing] 10+10 Most Retweetable Words – Check It Out
    'You may do A/B testing for email subject lines…we know that is a must-do for marketers. Blog A/B testing content marketing FastCompany Key words Leo Widrich Social media strategy But do you test effectiveness of tweets?
  • FATHOM  |  TUESDAY, MAY 21, 2013
    [Marketing] Why Jargon Could Be Your Worst Enemy
    'Copywriters, marketers and brand ambassadors of the world, listen up. B2B Content Creation & Strategy Uncategorized b2b content content content marketing Copywriting seo writing Jargon might just be your worst enemy. In fact, Merriam-Webster defines jargon as “confused, unintelligible language.”
  • BLOG MY CALLS  |  TUESDAY, MAY 1, 2012
    [Marketing] How-To Use Call Tracking for Marketing Automation
    If you aren’t tracking your calls, you are missing the ability to, not only track lost leads, but to actually re-market to those leads. Second, LogMyCalls allows you to re-market to mobile callers immediately. Source: Mobile Marketer). Source: Mobile Marketer). 70% of all mobile searches result in action within one hour.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, AUGUST 23, 2012
    [Marketing] 10 Reasons Why Your Social Media Marketing Efforts Aren’t Working
    Do you have a solid social media marketing strategy? . Frustrated with your social media marketing efforts?  We recently found an article that addresses some of the top reasons your strategy may not be working. Interactive
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, JULY 3, 2012
    [Marketing] 10 Marketing Pairings That Go Together Like a Steamy Summer Romance
    To make the best of your interactive marketing strategy, a few pairings are in order. Check out  10 Marketing Pairings That Go Together Like a Steamy Summer Romance. For example, you wouldn’t tweet without using bit.ly , would you? Use this post as a checklist and let us know if you can think of more pairings! Interactive
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 16, 2011
    [Marketing] Simple Works Well in SEO
    think SEO and Internet marketing in general is at that point in its existence. What do you do to simplify the often cryptic and mysterious world of Internet marketing? Internet Marketing Organic Search Search Marketing Business Google Internet marketing Search Engine Land Search engine optimization Web search engine
  • ENGAGE  |  MONDAY, MAY 16, 2011
    [Marketing] 4 Must-Haves for Must-Have Brands
    ranchers) needed to stand out in the market and identify what products they owned. Harris Poll Suggests Not Much (triplepundit.com) If you liked this, try: 5 Things Brands Want from Facebook Fans Besides Money Battle of the Brands: How Nothing Sells Itself The Future of Marketing: Cling to Your Core and Your Customers.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Why You Need to Grow Your #OutboundSales Business
    Huge technology advancements have allowed us to target our inbound marketing efforts pretty specifically, but nothing can yet equal the persistence and resilience of a sales representative reaching out directly to his or her prospect. Refine marketing targets based on the results you get from your outbound strategy. Objection Handling.
  • LEAD VIEWS  |  FRIDAY, OCTOBER 14, 2011
    [Marketing] From Action to Engagement: The Call2Action Button Comes of Age
    The most significant change has been the adaption of C2As across all types of marketing collateral, the C2A buttons today can be seen on emails, videos, online brochures etc. We are seeing this change in the designer/branded email signatures that are available in the market today. C2A as defined earlier do not work anymore. Learn More.
  • THE TOP LINE  |  THURSDAY, JULY 15, 2010
    [Marketing] The search and social media paradox
    Lee Odden , a recognized expert in the areas of search and social media, recently ran the 2010 Digital Marketing Poll on the TopRank Online Marketing Blog.  The poll, presumably directed at marketers, asks: “What 3 online marketing channels & tactics will you emphasize in 2011?&#. How Odden attracted responses.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing] Free Webinar for Manufacturers: Should a Blog Be a Part of Your Marketing Plan?
    Blogging can be a valuable marketing tool that gives your organization a way to prove its expertise. This webinar will help participants find out if a blog should be a part of their marketing plans and what all is involved in starting one. Marketing Tools blogging manufacturers marketing webinarYou can register here.
  • SOCIAL MARKETING FORUM  |  THURSDAY, DECEMBER 9, 2010
    [Marketing] Don’t Do Social, Be Social
    Opinion Social media marketing blogging Jay BaerDon’t just ‘do’ social you have to ‘be’ social! Let that thought percolate a bit. It’s not about the tools or the agencies or the stats. It’s about having a culture in your company which IS social. This means more open communication both internally and externally.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Marketing] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 38 Fantastic Inbound Marketing Blogs to Start Reading Today. full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. 12) Go Time Marketing.
  • VOLACCI  |  THURSDAY, SEPTEMBER 26, 2013
    [Marketing] Drupal 8 Fork, BackDrop, and What it Means For Marketers
    How Will it Affect Marketers Truth to be told, no one knows for certain. Being a late entrant into the CMS market means that there is a steep hill to climb. Marketers have long complained about the difficulties using Drupal. If that''s the case and BackDrop is a success, then marketers may have two phenomenal choices to debate. 
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 20, 2012
    [Marketing] B2B Companies Can Target LinkedIn Updates
    LinkedIn Social Networks B2B lead generation B2B marketing linkedin segmentation targetingLinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. Industry.
  • SAZBEAN  |  FRIDAY, AUGUST 26, 2011
    [Marketing] Why Social Marketers Must Rethink the Paid, Earned & Owned Media Framework
    – Why Social Marketers Must Rethink the Paid, Earned & Owned Media Framework. POEM, or Paid vs. Owned vs. Earned Media, is a strategy framework that ad buyers and planners use to segment campaigns and channels. The world has changed and a new media framework is needed. News & Notes
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] What’s the one BIG mistake most BtoB companies make?
  • ENGAGE  |  TUESDAY, AUGUST 16, 2011
    [Marketing] Lessons Learned from a Twitter Robot
    Content Management automation Content Marketing Convergence information overload productivity relationships resource management technologyA robot didn’t write this post. But if technology continues at the current pace, a future with bot-authored posts may not be too far off on the horizon. Depressing? Definitely. Crazy? Maybe not.
  • GREAT B2B MARKETING  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Marketing] How to Build Company Value in a Down Economy – Part Two
    Last week’s blog post discussed three major ways to use B2B marketing and sales to build company value in a tough economy.  Work your leads hard – According to Marketing Sherpa’s 2012 survey of lead management practices, 75 percent of companies either neglect lead management altogether or do a poor job at this discipline.
  • WONDERING OUT LOUD  |  SUNDAY, SEPTEMBER 18, 2011
    [Marketing] Playing with the LG Revolution for social media evolution
    By day I’m the director of marketing for OptiMine , a paid search bid management solution and I spent last week in Boston exhibiting at Shop.org , a trade show for online retailers. Most of our marketing efforts are executed across the Web and social media is becoming a major part of that.
  • BIZNOLOGY  |  TUESDAY, APRIL 12, 2011
    [Marketing] Academics use social media more than business people
    Social Media Marketing colleges higher education professors social mediaImage via Wikipedia. spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used.
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 28, 2012
    [Marketing] The U.S. Army Deploys A Mobile Strategy Fit For Your Business
    Mobile mobile mobile app mobile apps mobile enterprise Mobile Marketing mobile solutions mobile strategyBack in 2010, the U.S. Army tested a variety of smartphones, including iPhones and Android devices, to identify the usefulness of mobile applications for soldiers in the categories of training, administrative, and operational or tactical.
  • PAUL GILLIN  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing] Attack of the Customers: The Pampers Dry Max Crisis
    The practice is called slipstreaming, and it’s common in high-volume consumer packaged goods markets that manufacture products by the millions at facilities around the world. During that time you’ve got a mix of the old and new product on the market.” It’s due to be published this fall. That was the case with Pampers Dry Max.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2011
    [Marketing] Partner Program (R)Evolution
    This portal is organized to help our partners easily find the documents to properly position Eloqua, the tips and best practices to make our customers wildly successful and the ability to market successes, solutions and participate in events. We have dedicated partner marketing.  by Rob Brewster | Tweet this. Share email. Facebook.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Marketing] Are Your Company Values a House of Cards?
    Branding In Practice Authentic Brand Marketing ValuesCompany values cannot be merely said, they must be lived. Lived by every single employee of your company, internally and externally. Prospects and customers experience how you live your values in every interaction. experienced this earlier this year. And it was damning.
  • B2B MARKETING BLOG  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing] This Year’s Super Blow Ads
    Advertising Marketing commercial super bowl TVNo, that isn’t a typo in the headline. Truth be told, this year’s Super Bowl ads comprised some of the most lackluster and misdirected TV spots that I can ever remember seeing. And I have a pretty good memory.
  • MARKETING ACTION  |  FRIDAY, MAY 3, 2013
    [Marketing] Lead Nurturing Makes It Happen
    By the time I segued into marketing, we had computers and an early version of the ACT! Today, a marketing automation system would shore up my weaknesses and solve those problems for me. wouldn’t even see a lead until the marketing department had used automation to qualify it for me. contact management software. By hand.
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Marketing] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    'Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers. In other major social network news, Facebook -- you know, that site a billion people use? -- announced a new feature aimed to become marketers'' new best friend. right?
  • EARNEST ABOUT B2B  |  MONDAY, AUGUST 8, 2011
    [Marketing] This is the week that was in B2B: Wobbles a plenty
    Thankfully, there was some respite and joy for B2B Marketers – well, those who weren’t crying into their dwindling pension pots. Holidaying world leaders may have missed it, but not us… the good people at Marketing Sherpa shared the latest findings on how B2B marketers are optimising their funnels in this insightful Infographic.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 19, 2011
    [Marketing] Facebook Tips for Midsize Businesses
    advertising Facebook marketing Social Media social networks Tips Animal Print Shop Clif Bar Dentoola Hunter PR Moosejaw Mountaineering North Social SanukWith Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] 2011: The Year of the Online SMB
    This last point has resulted in some serious push back and skepticism about Internet marketing by the group, and deservedly so. Google Place Pages, Hotpot, Boost, Tags, and whatever else Google has up its wealthy sleeves are all pointed directly at the SMB market, both B2C and B2B. Image by Getty Images via @daylife. by Frank Reed.
  • CONTENT MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] Why You Should Banish Mission/Vision Statements from Your Home Page
    If You Don’t, You’ll Be Just Another Generic Acme Corporation Whose Content Marketing is Doomed to Fail. Here’s an actual example of content marketing getting clobbered by the prominence of company-centric clichés. Share and Enjoy: Tags: Content Marketing Examples of Bad Content News Online Websites mission statements
  • FATHOM  |  MONDAY, JULY 1, 2013
    [Marketing] Healthcare Blog Dilemma Part 2: Being Boring
    Content Creation & Strategy Healthcare Industry blog Blogging content content marketing Copywriting copywriting tips healthcare healthcare content healthcare content marketing 'Recently, I blogged about ways to come up with creative healthcare blog topics to help conquer blogger’s block.
  • VIDYARD  |  THURSDAY, FEBRUARY 6, 2014
    [Marketing] Facebook’s Look Back Videos and the Power of Personalization
    Personalized video is the holy grail of video marketing – it catches your attention, and it keeps you engaged because it’s not speaking at you – it’s speaking about you. Old Spice is leading the way in video marketing, taking their “Old Spice Guy” meme to the extreme. Don’t believe me?
  • ENGAGE  |  SATURDAY, OCTOBER 6, 2012
    [Marketing] Tweet This at Lunchtime Wednesday Using Numbers and at Least 1 #Hashtag
    Content Distribution Best Practices Branded Content Building Community infographics Marketing Social Media stats studies Tactics TwitterWhat does the perfect B2B tweet look like? According to the data presented in this infographic, it doesn’t look that different than the headline of this post. Ok, enough buzzkill.
  • HUBSPOT  |  MONDAY, NOVEMBER 15, 2010
    [Marketing] Celebrating "I Love to Write (Marketing Stuff) Day"
    As a marketing professional, I have to write constantly. And, ILTWD made me realize the opportunities that we have to write more than email marketing messages about our products and services, to extend our capabilities beyond the mundane. Marketing Takeaways: 1. And, all of those messages involve a degree of selling.
  • BIZNOLOGY  |  FRIDAY, JANUARY 27, 2012
    [Marketing] Google’s “Search Plus Your World” Is Heavy Handed…So What?
    For the past two plus weeks the Internet marketing community, and in particular the SEO subset of that community, has been up in arms about Google’s search update called “Search Plus Your World” If you would like a primer on this Google search update  you can go here or here. Image by Aray Chen via Flickr.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] What PR Can Learn From Journalists When It Comes to Social Media Research
    Public Relations AllTop Facebook Google Journalist Oriella PR Network public-relations Social Media Marketing Topsy Twitter 'Social media has dramatically changed the rules of the PR game.  There are more factors to consider than ever with new targets, new social networks and new tools popping up all the time. One thing is for certain.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 15, 2009
    [Marketing] Will an economic recovery pummel social media?
    I’ve had the great privilege of teaching a college-sponsored class on social media marketing and as usual, I’m learning more from the class than what they’ve learned from me … but that will be our little secret, OK? Tags: Marketing Solutions business strategy capitalism financial impact marketing strategy social media
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 18, 2011
    [Marketing] Laugh and Learn featuring @fearlesscomp – Episode 16 – Poke the Box
    Filed under: Laugh and Learn , Leadership , Management best practices , Marketing , Tough times , Trust. Laugh and Learn Leadership Management best practices Marketing Tough times TrustWe save special treats for you on Fridays – time for fun! Go start something. We started Find New Customers ! What do you think? So let us know.
  • VIRALLY BLOG  |  MONDAY, JANUARY 28, 2013
    [Marketing] Tracking your content marketing is now more affordable
    Every business should be using content marketing. But whoever you are… whoever you sell to… content marketing is the best way to do it. . So, you spend money on content marketing. If you’re going to seriously invest in content marketing you’ll have to justify it. Tractor suppliers. Events
  • VERTICAL RESPONSE  |  MONDAY, MAY 6, 2013
    [Marketing] Email Testing 1,2,3 – How to Get an A+
    'When it comes to email marketing, once you’re content with the copy and design, it’s tempting to forgo all email testing and just send it out – especially when you’re crunched for time. recent study by Litmus indicates that the email clients with the largest market share are Apple iPhone (23%), Outlook (17%), and Apple iPad (11%).
  • WRITTENT  |  FRIDAY, NOVEMBER 22, 2013
    [Marketing] 5 Ways to Win the Hearts of Your Customers With Blogging
    While there’s an intense focus among marketers to leverage blogging for lead generation and new customer acquisition, content marketing can also be critical to delighting your current clients. As Impact Branding’s Carolyn Edgecomb points out, “the secret to great marketing is love and building lasting relationships.”
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