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  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 24, 2013
    [Marketing] How to Start an Awesome LinkedIn Group
    Soft-market yourself. The best way to soft-market yourself through a LinkedIn group is by creating original content that engages your specific audience. Have you used LinkedIn Groups as as part of your marketing tactics? © 2013, VR Marketing Blog. 'Have aspirations to be a thought leader in your industry?
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketing] Three Key Trends for Social Media in the Hospitality Industry in 2013
    The Visual Approach to Social Media Marketing. She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Prior, she was with a destination marketing organization where she maintained the website along with launching and managing their social media presence.
  • SAZBEAN  |  FRIDAY, DECEMBER 17, 2010
    [Marketing] Impact of Measuring the Wrong Metrics in Social Media
    Analytics News & Notes Social Media Social Networks Business business goals followers leads Marketing measuring metrics performance management social media strategy tactic tacticsYou’ve got your social media strategy and tactics in place. But what do all these numbers tell you about how successful your strategy and tactics are?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketing] Are You Using B-to-B Social Forums?
    Marketing Tips Social Marketing b to b social forums hightable kane russell linkedin quora Social media examiner use b to b social forumsSocial forums are an ideal way for B-to-B companies to demonstrate their expertise and knowledge. Forums are intended for people to exchange ideas and gather info. Acknowledge alternative solutions.
  • SAZBEAN  |  WEDNESDAY, JULY 7, 2010
    [Marketing] 5 Tips for Reaching Your Audience Online
    Define Your Benefits – Understanding what benefits your product or service offers to your potential customers will help you fine tune not only your marketing, but also your content and can help you look in the right places to connect. It can help to think in terms of job titles. Be as specific as you can. Converse. What did I miss?
  • ANNUITAS  |  TUESDAY, OCTOBER 8, 2013
    [Marketing] Live or Virtual … Interesting October B2B Events
    Blog B2B marketing events B2B MarketingProfs Forum Carlos Hidalgo CMO Pulse Summit Demand Gen Inbound Marketing Summit Jason Stewart 'There is much more to a demand generation strategy than deciding which tactics you want to use next quarter.
  • WONDERING OUT LOUD  |  THURSDAY, OCTOBER 1, 2009
    [Marketing] The social media revolution is over
    We have the tool to communicate to our markets in ways we never dreamed possible. The original thinking that social media tactics should reserved for communications and not for marketing is already evolving and will continue to do so. . Tags: Communications Public Relations Social Media B2B Twitter Marketing Web 2.0
  • SALES CHALLENGER  |  WEDNESDAY, NOVEMBER 7, 2012
    [Marketing] My Supervisor Knows My Development Areas: Agree or Disagree?
    Blog Marketing & CommunicationsOne of the most popular diagnostic tools available through CCC membership is our Coaching Pulse Survey , which helps member companies gauge the effectiveness of the current coaching taking place within their service and support organizations. identify strong (and weak) coaches. How are you improving it?
  • SALES CHALLENGER  |  FRIDAY, NOVEMBER 9, 2012
    [Marketing] Getting Personal with Customers
    Blog Marketing & CommunicationsA recent CEB Iconoculture observation highlighted the Fairmont Hotel’s Presidents Club rewards program for their personalized treatment. Upon enrollment, club members select their preferred amenities, services, interests, and regions from a list. Proactive value-added contacts, if correctly implemented, can.
  • HUBSPOT  |  MONDAY, AUGUST 9, 2010
    [Marketing] Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
    Social media can help achieve a number of business and marketing goals, whether it's by facilitating customer service, helping connect with prospects, generating leads , etc. Our top inbound marketing article from the past week discusses just how social media helps you with professional networking and why you should invest some time in it.
  • TOMORROW PEOPLE  |  FRIDAY, JANUARY 20, 2012
    [Marketing] Three Reasons You Can’t Afford to Ignore the Latest Marketing Trends
    Market trends 2012. You may think so - or have the belief that if you’re already using tried and tested approaches, you shouldn’t need to change your ways just on the whim of the marketing world. However, there are three important reasons why every business needs to keep up with the latest marketing trends: 1.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 13, 2012
    [Marketing] The 5 Things You Need to Know about the New Google Search
    This post is for everyone else that has vaguely noticed that Google has made lots of changes over the last couple of years, but they aren’t sure about what all of them mean for search marketers. All of these changes have come in just the last two years and add up to some massive changes in the way search marketing works.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Marketing] 12 Suggested Security and Privacy Guidelines for Social Media
    'Recently a colleague of mine who’s a social media marketer posted a question on Facebook. Related Stories How To Use Educational Videos To Build Your Brand In Social Media Creating A Social Media Marketing Strategy 5 Social Productivity Hacks For The Workplace. Featuring Contributions from Global Thinkers.
  • ACSELLERANT  |  WEDNESDAY, JUNE 4, 2014
    [Marketing] Capturing the Voice of Your Customer
    B2B Video Content Marketing Capturing the Voice of Your Customer Visual B2B Stories visual b2b storytelling voice of your customer research 'Voice of Your Customer Research provides excellent source material for a host of business critical items including product strategy, sales messaging and customer service.
  • WRITING ON THE WEB  |  MONDAY, AUGUST 2, 2010
    [Marketing] The Brain Science of Online Persuasion
    And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! Here’s what I see as an important shift in online marketing tactics.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 13, 2011
    [Marketing] Announcing the B2B Social Media Book
    Announcing The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley) by Kipp Bodnar of Hubspot and Jeffrey L. After almost 3 years and almost 500 posts, we have learned a lot about B2B marketers and their adoption of social media. CEOs are wrong.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 11, 2011
    [Marketing] Waiter, There’s a Hamster in My Drink!
    Assuming you’re just a terrified marketer, however, you need to cast off the toilet tubes and start finding other stuff to do. Awesome Ideas B2B marketing bizmarketer corporate overlords Elizabeth Williams gin and tonic hamsters linkedin slab cakes time managementm talking about hamsters. We all know that things get into drinks.
  • WONDERING OUT LOUD  |  MONDAY, APRIL 5, 2010
    [Marketing] Caveat Emptor, if you’re using social media
    Now, considering one cannot swing a dead marketer without hitting an association, or society, or foundation, or professional organization that brings social media practitioners together I didn’t consider it unusual that I would not have heard of the one in question. So, with name in hand I set off for the Google to do a little research.
  • CEEKUE  |  SUNDAY, OCTOBER 3, 2010
    [Marketing] Sunday Cartoon – Advertising
    Tags: Sunday Cartoon advertising b2b marketing sunday cartoon
  • WEBBIQUITY  |  THURSDAY, MAY 5, 2011
    [Marketing] The Nifty 50 Makes the Local News, Sort of
    Media Social Media Marketing channel 4 Mike Binkley Minneapolis CBS affiliate Nifty50 top women on Twitter WCCONo big deal. It was early in the morning. The folks at Channel 4 are a great group of people. Mike Binkley is a good guy. Still, I’ll have to give @DeRushaJ some grief over this.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 19, 2013
    [Marketing] Great sales tip for setting meetings with top executives
    just tried it with the former Chief Marketing Officer of Salesforce Marketing Cloud. So if you are in sales or marketing or you work in a company where you report to busy senior executives, try to set 7 minute meetings. Jeff Ogden is a BtoB marketing expert and the President of the digital marketing company Find New Customers.
  • FATHOM  |  TUESDAY, SEPTEMBER 24, 2013
    [Marketing] Is There a Best Time To Recycle Your Leads?
    note: This post is the 3rd in a series of guest-post exchanges between Fathom and  Right On Interactive , a marketing automation company that emphasizes lifecycle marketing "that helps organizations win, keep and grow business." Lauren Littlefield is Right On Interactive''s director of marketing.]. ” Photo courtesy of U.S.
  • SALES CHALLENGER  |  MONDAY, APRIL 1, 2013
    [Marketing] Is Your Salesforce Mobile-Ready?
    Blog Information Technology Management Sales & Service Sales and Marketing Sales Force Management Sales Process Management Solutions SellingOrganizations often struggle to provide timely and relevant information to salespeople. How are you using mobile in sales?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] Setting Your Social Media Strategy – Part 1
    One of the highlights from this year’s Dreamforce conference was a marketing session titled, Setting Your Social Media Strategy. We are able to assess demand and deliver new products to market more quickly. Setting Your Social Media Strategy – Part 1 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 19, 2013
    [Marketing] The big barriers to big data for b2b marketers
    Three little things responsible for marketers across the world waking up in cold sweats at night. The thing is being a b2b marketer is not easy at the moment. Ready and waiting with his team of insight tools, analytics experts and reams of spread sheets to give the answers marketers have been yearning after for so long.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [Marketing] Get your free sample of Personal Branding Magazine!
    His brand, Fearless Competitor, is well-known in the B2B marketing world. Paul Dunay, Buzz Marketing for Technology. Filed under: Business relationships , Demand Generation , Fearless Competitor , Find New Customers , Guest appearances , Leadership , Management best practices , Marketing , Presentation skills.
  • MARKETING-GIMBAL  |  TUESDAY, JULY 29, 2014
    [Marketing] Free Content Creation Tools You Cant Live Without
    Demand Generation Marketing 'Interesting read across several compelling resources [link] Nuff said.
  • NNC SERVICES  |  TUESDAY, JUNE 25, 2013
    [Marketing] Get your hotel on everyone’s lips! Or Twitter updates
    B2B Marketing Behind the Scenes blog Social media marketing Facebook hotel social media Twitter 'With the summer holiday, where I am going to spend my vacation is top priority for everyone. And where else should the hotels be present if not on social media? Posting pictures and updates on personal Twitter and Facebook.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 26, 2010
    [Marketing] Focus on Content in B2B Marketing
    Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell. of Tiecas, Inc.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 5, 2013
    [Marketing] The Top #Nifty50 Men Writers on Twitter for 2013
    'By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. Cheryl Burgess ( @ckburgess ) CEO and CMO of Blue Focus Marketing, author of The Social Employee – How Great Companies Make Social Media Work , published by McGraw-Hill, in summer 2013. So without further ado, here are the 2013 #Nifty50 Men! John L.
  • ENGAGE  |  WEDNESDAY, JUNE 8, 2011
    [Marketing] Free Your Content, and the Rest Will Follow
    The “Free Samples&# Approach to Social Media When I worked at a sandwich shop in college, we were always looking for new ways to market our sandwiches. Here are some tips for implementing the free samples approach to social media: People respond to real product, not marketing shells. Substance resonates with people. For free.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 2, 2012
    [Marketing] How Are You Moving Social Media Leads Into Your Sales Funnnel?
    Marketing Tips Social Marketing how to convert social media leads how to move social media leads into the sales funnel nichole kelly sales funnel Social media examiner why social leads ar differnt from traditional onesSo what do you do when someone engages you on a social media platform? But then what’s the next step?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 12, 2011
    [Marketing] Social media and mobile produce a commoner sense
    Social Media Marketing business customerservice facebook onlineshopping socialmedia socialnetworkImage via Wikipedia. by Eva Lyford. Time was that when a customer came into your store, the purchase decision was made there. That's true no longer. It seems like it was common sense, but common sense is about to become "commoner.".
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 19, 2009
    [Marketing] Writing and Promoting eBooks – B2B Marketing and Sales Tip #264
    Case and point, his eBook, The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free has been downloaded more than 600,000 times.  David Meerman Scott is sort of the Godfather of eBooks.  David had a great post on his blog, Web Ink Now, back in June called
  • BIZNOLOGY  |  FRIDAY, AUGUST 19, 2011
    [Marketing] Moving things vs. moving ideas
    Internet Marketing Business Intellectual propertyImage by Getty Images via @daylife All of our existing controls around content, intellectual property, and information exchange were developed when moving information around was an ancillary function to what mattered at the time: moving goods efficiently to generate wealth.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 27, 2013
    [Marketing] What’s the Difference Between Lead Nurturing and Follow-Up Calls?
    Why Email Marketing is so Important in Lead Nurturing to the Professional Tradesman. Marketing Tips Traditional Marketing lead follow up lead follow up process lead nurturing russ hill ultimate leads systems 'In my mind, not much. think they both work together to move prospects through the sales funnel.
  • VOLACCI  |  FRIDAY, JANUARY 18, 2013
    [Marketing] Content Marketing Builds Customer Loyalty, Drives Sales | Volacci
  • VOLACCI  |  MONDAY, JANUARY 21, 2013
    [Marketing] Target High-Quality Leads with Email Marketing | Volacci
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 25, 2011
    [Marketing] 10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
    Despite the fact that they say the hidden job market is responsible for a majority of jobs created, Internet job boards should not be ignored.  Heard that one before, right?  How about, “I received all of these LinkedIn invites, but I thought they were such a nuisance!&# Thanks! Decide on Your Keywords. Analyze.  Emulate.  9) Twitter?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Marketing] Google Knocks out Authorship Photos
    Not only did they attract attention, but content with a profile picture had higher clickthrough rates, says JoAnne Funch, owner of Marketing Dish. With that feature gone, marketers think fewer people will take the time to set it up. © 2014, VR Marketing Blog. Now, it looks like this: What’s behind the changes?
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 29, 2013
    [Marketing] 3 Tips to Help Your Social Media Break Through all the Clutter
    Train your employees -  Social is a new marketing tool and we can’t assume that they know what your focus is for social or what their responsibilities are. Marketing Tips Social Marketing employee training on social media engaging customers with social media social media challenges tips on how to effectively use social media
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 23, 2013
    [Marketing] Instagram Best Practices
    As visual marketing becomes more important and as Instagram adds more features, they are quickly dominating the social media space. Instagram Buy Followers Facebook hashtag Online Communities photograph Social Media Marketing Social network Twitter Uniform Resource Locator User (computing
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 13, 2012
    [Marketing] Google+: The Time is Now for Your Business
    Google+ SEO (Search Engine Optimization) Social Media Marketing G+ Google google searchUnless you’ve been living under a rock for the past several months, you’re undoubtedly familiar with Google+ and have hopefully opened an account on the newest social media platform.  The time is now for Google+. Google+ Overview. Other.
  • SALES CHALLENGER  |  SUNDAY, JUNE 2, 2013
    [Marketing] The Single Biggest Secret to Effective Training
    Senior leadership had a lot of fun creating a “market” for the new target sales behaviors. Blog Sales & Service Sales and Marketing Sales Force Management Sales Process Management Solutions Selling Talent Development and Training 'There are many challenges associated with designing and running world-class sales training. By
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2011
    [Marketing] Post #133
    Internet Marketing Boredom Business Facebook WordPress YouTubeImage via Wikipedia. by Frank Reed. have been fishing around trying to decide what is real news in the Internet space these days, and I honestly have been a little bored lately. So, I wondered if I was experiencing some form of burn-out surrounding the Internet.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 8, 2011
    [Marketing] How to Build the Ultimate Online Newsroom
    Maria Verven is a PR and content marketing executive with KC Associates , a Minneapolis-based b2b technology PR and marketing agency. She’s well-versed in the “new rules” of doing PR, with expertise in social media, SEO (search engine optimization), content marketing, social media and blogging. if absolutely necessary.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 24, 2010
    [Marketing] “If We Build It, They Will Come”
    They talked about how Silicon Valley hit hard times – the venture capital market shrunk by 37% last year and how the Governator and Federal Government is backing new programs to help these new “green&# startups emerge and thrive. Instead, businesses need to embrace new ideas and approaches in marketing and lead generation.
  • MARKETING INTERACTIONS  |  WEDNESDAY, FEBRUARY 18, 2009
    [Marketing] Does your marketing content promote unsupervised thinking?
    I was reading this post about landing page optimization on the Marketing Experiments blog today and came across the term "unsupervised thinking." " I started thinking about marketing content on B2B websites and nurturing content for complex sales used over a longer-term cycle. We all know that time is scarce.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JUNE 28, 2012
    [Marketing] Marketing without a Customer Intelligence Hub is like living without a brain.
    Our CEO, Kenyon Blunt has written a blog titled “ The Three Fundamentals of Multichannel Marketing.” ” In it he introduces the term — Customer Intelligence Hub — “a central repository that integrates data from all sources and enables real time analysis for a variety of business and marketing decisions.”
  • VOLACCI  |  FRIDAY, JUNE 28, 2013
    [Marketing] Drip Marketing Campaigns vs Lead Nurturing Campaigns
    'The purpose of inbound marketing is to build a relationship of trust and authority with a company''s prospects through engagement. The result of this process is an increase in the number and quality of leads, as well as sales generated by a company''s marketing efforts. What Are Drip Marketing Campaigns? Sync with SalesForce.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 28, 2010
    [Marketing] Three Overlooked Ways to Improve SEO Results
    And blog content is more likely to attract natural links from other sites than is standard marketing copy, as it’s inherently more interesting. To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 12, 2012
    [Marketing] Leveraging Social CRM for B2B Salespeople – 10 Steps to Engagement!
    B2B Sales Social Media Marketing b2b salespeople Leveraging Social CRM for B2B Salespeople social crmB2B Salespeople – Networking is all about the relationships you build. By leveraging your social CRM you’ll extend your social reach. The way I see it,  there are three major types of folks using social media. Well, I can and I do.
  • VOLACCI  |  FRIDAY, JUNE 28, 2013
    [Marketing] Drip Marketing Campaigns vs Lead Nurturing Campaigns
    'The purpose of inbound marketing is to build a relationship of trust and authority with a company''s prospects through engagement. The result of this process is an increase in the number and quality of leads, as well as sales generated by a company''s marketing efforts. What Are Drip Marketing Campaigns? Sync with SalesForce.
  • INBLURBS  |  THURSDAY, MARCH 3, 2011
    [Marketing] How to loose in social media? Just talk about yourself!
    Shameless self promotion is no marketing! Do you know the marketing effectiveness of your website? If you like many other out there talk about yourself in social media than you miss a great opportunity to be recognized as an interesting source of information. Imagine you are on a cocktail party! What would you think?
  • INBLURBS  |  WEDNESDAY, FEBRUARY 16, 2011
    [Marketing] Learn – Spy link building from your competitor
    You should include some creativity to build other valuable marketing tactics to set you apart from your following competition. Do you know the marketing effectiveness of your website? Backlinks are important for your business to get better found online. Means your chances increase to appear on the first page of the search results.
  • BIZNOLOGY  |  FRIDAY, MARCH 23, 2012
    [Marketing] Google Analytics Upgrade Could Bode Well for Google Plus
    Make better, more efficient data-driven decisions in your social media marketing programs” In other words, what Google is trying to do (honestly I cannot say how well it is done, since it is too early to tell) is to do what everyone has been crying about for quite some time now. The heartbeat of the new world of marketing. Badoo.
  • B2B MARKETING TRACTION  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] What to Do When the Social Media Horse Has Already Left The Barn?
    Create a social media strategic plan by assessing the best social media sites on which your organization should appear based on your  marketing persona and strategic objectives. Marketing Strategy Social Media/Web 2.0 Tweet. Without a strategic social media plan or guidelines, the social media horse has already left the barn.
  • LEADERSHIP  |  TUESDAY, JULY 15, 2014
    [Marketing] 10 Ways to Empower Channel Partners and Drive Sales Growth
    Define your channel marketing framework. Demarcate geographies, markets, industries, speciality focus, etc. Make sure your distribution and coverage model is cost-effective if you have chosen to adopt channel marketing. Facilitate harmonious market coverage. Ensure sound lead nurturing processes. Objection handling tools.
  • BIZNOLOGY  |  FRIDAY, JULY 15, 2011
    [Marketing] The Internet industry sounds like Charlie Brown's teacher
    So how does this relate to Internet marketing, you ask? Internet Marketing Business Internet marketing Marketing and Advertising TwitterImage via Wikipedia. by Frank Reed. Do you remember Charlie Brown's teacher from the classic Peanuts TV show of a better age gone by? It's funny in some ways and sad in others.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Marketing] It’s 10:00 PM. Is Your Content Where It Belongs?
    Increasingly, marketers don’t know where their content is either. B2B technology marketers running lead generation programs are finding their content or offers on a wide range of sites they never intended to place their content on, yet they are paying $20 to $60, or more, every time someone downloads their content from these sites.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 24, 2013
    [Marketing] Top 5 Videos from Google’s SEO Guru, Matt Cutts
    © 2013, VR Marketing Blog. The post Top 5 Videos from Google’s SEO Guru, Matt Cutts appeared first on VR Marketing Blog. SEO/SEM Small Business Marketing google Google Webmaster Help Matt Cutts search engine optimization SEO The Short Cutts Top 5 Twitter videos WordPress youtube Youtube Video Qualities of a good site.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 10, 2014
    [Marketing] Call Tracking for Outdoor Advertising: Marketer’s Best Friend
    'Most marketing chatter of late has focused on the importance and growth of digital and mobile advertising. But one marketing channel that still gets results (though very little press) is outdoor advertising (or out-of-home advertising). percent total market share. billion in 2015. Don’t Forget the Phone Number.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 14, 2012
    [Marketing] Business Blogs and the Parisbas Tennis Open
    I’ve noticed a few things that applies to content marketing. If you’re an executive coach or leadership consultant who’s too busy with clients to manage your blog and content marketing tasks, consider outsourcing.  Is your blog like my tennis, a hit or a miss? Persistence and control is the name of the game.
  • CONTENT MARKETING TODAY  |  SUNDAY, JANUARY 29, 2012
    [Marketing] How to Use Your Voice Mail to Turn Your Website into a 24/7 Answering Service
    Great Content Marketing Advice from the Original Guerilla Marketer. get lots of useless emails from allegedly savvy marketers. Here’s the latest gem from his Guerilla Marketing email: Let your clients on hold learn how to connect to your Web site for pertinent information. Thanks, Jay.
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 3, 2009
    [Marketing] Tricking MS Outlook To Get Embedded Signature Links
    more eloquent solution to this point came in an email the other day from a friend and Mac-user who writes a Marketing Strategy blog (thanx Kevin). World Tagged: B2B Marketing, Embedded Links, Outlook, Partner Marketing, PR, Public Relations, Signature Block, social media. Enjoy the read, please subscribe to my RSS feed , or.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 16, 2012
    [Marketing] How to Reach New Customers Using Content Marketing
    Learn how content marketing can benefit your business and the exact steps you need to take to get the most from this low cost and highly effective marketing tactic. How to Reach New Customers Using Content Marketing. Business Content Marketing News Online Persuasive Presentations Tips & Mini-Guides Slideshare
  • HUBSPOT  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Free eBook: Building the Marketing Plan: A Blueprint for Start-ups
    Ilya has spent the past decade running marketing for software vendors including SolidWorks, Interactive Supercomputing (acquired by Microsoft) and Cilk Arts (acquired by Intel). Download his free eBook: Building a Marketing Plan: A Blueprint for Start-ups. talk to a lot of start-ups about their marketing and sales operations.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 13, 2012
    [Marketing] 10 Ways B2B Salespeople Should Be Leveraging Social CRM
    B2B Sales B2B Social Media Marketing leveraging social crm scrm social customer relationship management In b2b sales? Are you leveraging your social CRM? have been a CRM user since the late 80’s having started with a DOS based product called TeleMagic. Back then they were called Contact Managers so let’s call them CM’s for short. Case closed.
  • CONNECT THE DOCS  |  THURSDAY, MAY 10, 2012
    [Marketing] Content Marketing Showcase Series # 5 My Starbucks Idea
    Content Marketing Showcase Series # 5 My Starbucks Idea. Why is this cool content marketing? Name: My Starbucks Idea. Normal. 2012-05-10T02:27:00Z. 2012-05-10T02:28:00Z. personal. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. Name : My Starbucks Idea. Other
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 3, 2014
    [Marketing] 11 Warning Signs Your Nonprofit Social Media Might Actually Raise Money
    Social Media and Nonprofits Blog bloggers channels content Facebook fundraising Google HootSuite Inbox LinkedIn marketing objectives recommended San Francisco strategy the social time tweet Twitter Website 'Oh no!  Does that mean you might actually have to take it seriously? You’ve no doubt heard that social media sucks for fundraising. 
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 5, 2012
    [Marketing] Quality Above Quantity: Setting data goals
    What kind of marketing or phone calls are they going to respond to? Sales Data Audience b2b sales Contacts Drawing Board Journey marketing Phone Calls Priorities Setting Goals Target ActionsIf you end up purchasing data, it’s a good idea to set up a plan for how to understand the data and the goals you have for using it.
  • BIZNOLOGY  |  FRIDAY, JANUARY 28, 2011
    [Marketing] The Internet Industry Races Forward and Leaves Opportunity in the Dust
    Well, those spoils are going to start to become less and less if the Internet and its progress becomes elitist or reserved only for certain segments of the consumer and business markets. As a result, the market potential will narrow versus widen. Cover of Simon & Garfunkel. by Frank Reed. To help achieve their dreams. Really?
  • HUBSPOT  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear
    In this week's top inbound marketing article, Valeria Maltoni discusses why fear is common in social media adoption and how (and why) organizations should get over this fear. Marketing Takeaway: Social media can be scary at first. Author: John Jantsch on Duct Tape Marketing Blog. How to Get Over Your Fears of Social Media.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 18, 2013
    [Marketing] Stop Working So Hard. It’s Counter-Productive!
    'Buffer As the Host of Marketing Made Simple TV , I’ve interviewed some remarkable business leaders. Take the time to really think about what you are doing in your digital marketing programs too. The same thing goes for your Digital Marketing programs. So slow down, Bucko! Business leaders are NOT paid to work hard.
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 21, 2013
    [Marketing] @SocialEmployee Featured in @HuffPostBiz by @jkcallas #socbiz
    Branding Employee Branding Social Business Social Media Marketing The Social Employee 'Last week we spoke at the Pivot Conference and rode a healthy wave of buzz for The Social Employee !  Klepic’s post focuses on one of the key issues we address in the book. Workers need to know what they are allowed to say about the brands they represent.
  • ENGAGE  |  MONDAY, MARCH 10, 2014
    [Marketing] The Next Frontier of Marketing
    As a marketer, you know that to stand out you have to create original, valuable content. 'Forget that the average person sees over 5,000 ads in any given day. Just think about how much content we see. It’s staggering. That’s solid, but it’s now the equivalent of “anteing-up.” What you should be thinking is: What’s the next frontier?
  • BIZNOLOGY  |  FRIDAY, JUNE 25, 2010
    [Marketing] Local Search with Google Makes One Think - A Lot
    The bulk of the marketing attention and dollars has gone to branding campaigns and product offerings (through co-op and marketing development funds—MDF) that promoted the company but not its locations. In this case, there was only one claimed listing in the 28 markets, which is not as unusual as you might think.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Social Media for B2B Licensed Brands
    Retail shelves are filled with these licensed products, and while the retailer may be the one marketing to consumers, it is the job of manufacturer, the b2b company in this case, to market these products to the retailer. How can these companies use social media to market these licensed products? Social Media Policy?
  • WRITING ON THE WEB  |  THURSDAY, MARCH 10, 2011
    [Marketing] Punk Chihuahua Reveals 4 Secrets to Better Blogging
    How’s your content marketing with blogs ? Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Content Marketing Genius @Work: Jonathan Kranz Reveals His Secrets. Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). Start with a video.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 11, 2011
    [Marketing] How to gain customer trust – Insights from Guy Kawasaki
    B2B Marketing | How to Gain Customer Trust. Paul Dunay, Buzz Marketing for Technology. Filed under: Business relationships , Demand Generation , Fearless Competitor , Find New Customers , lead generation , Leadership , Management best practices , Marketing , marketing campaigns , Remarkable content , Social Media.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 16, 2010
    [Marketing] 5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy
    4) Is Social Media Just about Marketing? If your business is only thinking about applying social media to marketing, you are not thinking about it in a strategic way. Take the case study of my experience with Virgin America: You can do a social media marketing campaign, but do your Customer Support people actually use Twitter ?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [Marketing] Why Find New Customers does zero advertising
    Filed under: Business relationships , Fearless Competitor , Find New Customers , lead generation , Leadership , Management best practices , Marketing , Trust. Business relationships Fearless Competitor Find New Customers lead generation Leadership Management best practices Marketing TrustB2B Lead Generation : A New Kind of Company.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 1, 2013
    [Marketing] 3 Businesses that Rock Pinterest
    Because they’ve adapted to today’s marketing trends and invested in social media. © 2013, VR Marketing Blog. The post 3 Businesses that Rock Pinterest appeared first on VR Marketing Blog. Any company can create a business page on Pinterest , but it takes a savvy company to really get it right. Drake University.
  • INBLURBS  |  TUESDAY, MARCH 1, 2011
    [Marketing] In social media sometimes the early bird wins piggyback
    Do you know the marketing effectiveness of your website? We all know information is the key to success. If you have the right information you can take advantage of it and make use of an opportunity for your business. An information lead can make the difference between to profit from an opportunity or not. SocialMention. Tweetdeck.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2011
    [Marketing] New Study Quantifies Dramatic Growth From Revenue Performance Management
    by Phil Fernandez On this blog I have consistently made the point that in today’s radically altered buyer/seller environment, companies need to make equally radical changes in their sales and marketing strategies to continue to grow and prosper. My oft-repeated message is two-pronged. trillion more in revenues over the next five years.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 11, 2012
    [Marketing] What the Latest Marketing Trends say about Business in 2012
    Use the latest market trends to identify how your business will behave in the months ahead. Here’s how: Your customers: The latest market trends help to reveal how your customers will respond to your product or services in the New Year. Your message: Want a marketing message that creates better results in 2012?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Marketing] The Secret to Effective Voice Mail Messages—with Kelley Robertson
    Business relationships Demand Generation Fearless Competitor Find New Customers lead generation Lead Nurturing Lead Scoring Leadership Management best practices Manufacturing Sales Marketing marketing campaigns Revenue Performance Management sales challenges Sales Leads sales-ready leads voicemail strategiesKelley Robertson.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Living the Local Life on the Road
    That's why these past two weeks have been so critical in helping to shape my understanding of the importance of local Internet marketing. If it appears like I am harping on local Internet marketing as of late then you are paying attention. Are you going to finally pay attention to local Internet marketing? by Frank Reed.
  • VOLACCI  |  MONDAY, NOVEMBER 25, 2013
    [Marketing] Observations From an Intern: There’s Never a Dull Moment at a Digital Marketing Agency
    'During my junior year of college, I remember listening to Victoria Ahlén deliver a lecture about Internet marketing. As she continued her talk, I had an epiphany: I wanted to be a digital marketer. Ever since that day, I’ve tried to incorporate digital marketing into every job and project I’ve been a part of.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 14, 2011
    [Marketing] Use LinkedIn Group Statistics for B2B Social Media Success
    These are promoted as a way for people to know what the makeup or activity is of a group before joining, but B2B marketers running groups can now track relevant data related to their groups. LinkedIn Social Networks B2B marketing linkedin social media lead generation statisticsData Points to Track In LinkedIn Group Statistics.
  • FATHOM  |  WEDNESDAY, AUGUST 21, 2013
    [Marketing] Online Tools Predicting Hospital Readmission Risks = Great Health IT Marketing
    Read Matt Fieldman’s post for more ideas on responding to the ACA with smart digital marketing or using Google Analytics data for healthcare content.) … Read the rest The post Online Tools Predicting Hospital Readmission Risks = Great Health IT Marketing appeared first on Fathom.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 13, 2014
    [Marketing] Small Business Lessons That Are Anything but Cliché
    With a background in sales, marketing and advertising, Meyer brought a certain marketing savvy that not all small business owners have since most business owners are not marketers. You Gotta Market Your Biz. Want more marketing tips and tactics? © 2014, VR Marketing Blog. Be Known for Something.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 16, 2011
    [Marketing] The Awesome Power of Story
    Smart marketers everywhere are starting to realize the awesome power of great story-telling. B2B marketers could learn a lot from story-telling. Stop Marketing in the Dark – a webinar presented by Act-On Software. Paul Dunay, Buzz Marketing for Technology. B2B Demand Generation | The Awesome Power of Story.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 12, 2011
    [Marketing] Best Social PR Guides, Tips and Tools of 2010
    Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. SEO Press Releases Extend Your Coverage by Adventive Marketing. ‘Loser.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MAY 25, 2010
    [Marketing] New research reveals surprising changes in B2B marketing
    One of the urban legends surrounding B2B marketing is that Sales and Marketing exist in some sort of permanent cease-fire, interrupted only by flashes of open warfare. Not so, says an email survey conducted by BtoB and Genius.com in March and April, and neatly summarized in a recent post by Ellis Booker.  In fact, 39% of [.].
  • CHRIS KOCH  |  WEDNESDAY, JUNE 18, 2014
    [Marketing] 6 Freaky, Funny, and Scary Abilities of Computer Organisms
    Idea Marketing Latest Post Brazil EEG Electroencephalography Japan Miguel Nicolelis Robot Robotics San Francisco There’s simply no way that everything we’ve come to expect from robots in sci-fi novels and movies will exist independently within whatever bodies we put robots in for the foreseeable future. Make humans shed tears.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 2, 2014
    [Marketing] Short Form Video the New Way to be Social
    10 Tools to Help Get More Social Media Traffic 5 Design Principles That Drive Social Customer Experience Marketing. Video apps company content Facebook follow Instagram marketing media media strategy Photo posts Services story strategy technology tools Twitter video Vine WHO 'Last year, video sharing service, Vine, hit the mainstream.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 23, 2011
    [Marketing] This is the week that was: The death of the tagline?
    As we start gearing up for party season here at Earnest with the B2B Marketing Awards and our very own Christmas bonanza just around the corner, we look back at a week of provocation, u-turns and fancy footwork. B2B Marketers’ wake-up call of the week. Data explosion – yes you guessed it, we get shown some exploding data.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 15, 2012
    [Marketing] The Secrets Behind Successful Company Blogs
    According to Hubspot’s, State of Inbound Marketing Lead Generation Report, 2010 , “B2B companies that blog generate 67% more leads per month” than those who do not. Their marketing blog  focuses on marketing best practices, and their product & industry blog  contains product updates, company news, product tips, etc.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 12, 2012
    [Marketing] Are You Using Podcasts to Get to the Professional Tradesmen?
    Marketing Tips Podcasts podcasts podcasts to reach the professional tradesmen ways to use podcastsPodcasts are a very popular medium today and rightfully so. Podcasts can add another dimension to your audience as they can hear the voice behind the words. There are several ways that you can use podcasts to get to the professional trademen.
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