Onalytica B2B

article thumbnail

Influencer Marketing Tips Going Into 2019

Onalytica B2B

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. This is a great analogy of how lots of brands first approach influencer marketing.

Planning 266
article thumbnail

Which Department Owns Influencer Marketing?

Onalytica B2B

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Market Positioning. The relationship between influencer marketing and PR.

PR 244
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What are the Experts Saying About Influencer Marketing?

Onalytica B2B

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. 4) Nail your key markets first. It’s important to understand that there is no one size fits all strategy for influencer marketing.

article thumbnail

Influencer Marketing: 14 Pearls of Wisdom

Onalytica B2B

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. . We covered: What is influencer marketing and why should you be doing it? How to define your influencer marketing objectives.

Planning 235
article thumbnail

Influencer Marketing: Truth or Myth?

Onalytica B2B

Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. For every person that gets influencer marketing, there’s likely to be another that doesn’t. 1 Influencer marketing is just paid endorsement marketing in disguise.

Planning 219
article thumbnail

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Last week, we covered how you can outline your influencer marketing strategy. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. Getting this right can certainly mean the difference between successful and potentially harmful influencer marketing.

article thumbnail

Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations.