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Email Marketing vs. Marketing Automation

eTrigue

What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. But email marketing alone has significant disadvantages. So while email marketing is powerful, it could use a boost of automation. So how will marketing automation benefit me?

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Scale or fail: Would 10x partner marketing make an impact?

eTrigue

Market conditions might show that your business needs your partners more. 1,000 new SaaS providers are in a mad rush for market share. Product led, new markets, and sales and marketing noise make it even harder to get and keep new customers. Ad-hoc go to market campaigns, with a limited resources to scale with partners.

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Marketing Automation Apprehension

eTrigue

Despite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems. Deploying marketing automation to accomplish.

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Marketing Automation Vs. CRM: What Do I Need?

eTrigue

It’s common for people to think of marketing automation and customer relationship management (CRM) as the same thing. The post Marketing Automation Vs. CRM: What Do I Need? At face value, they seem to be pretty similar, but in reality these two types of software accomplish different things for your. appeared first on eTrigue.

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7 Ways Marketing Can Empower Sales

eTrigue

How marketing automation can empower sales, accelerate the sales process and drive more sales. The post 7 Ways Marketing Can Empower Sales appeared first on eTrigue. Faced with more decision makers, influencers, and gatekeepers, sales teams need all the help they can muster to target and prioritize prospects, and reach them with.

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What is a Marketer?

eTrigue

That was what marketing looked like to me before this. The post What is a Marketer? Coming into my internship with eTrigue, I figured I’d be sending out emails, managing social network accounts, and doing other slightly repetitive, mindless tasks. appeared first on eTrigue.

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Marketing Automation Takes Email to Next Level

eTrigue

If you are doing email marketing today, automation takes it up to the next level. To put it simply, marketing automation is a platform that allows you to automatically engage with customers and prospects to improve the quality of the. The post Marketing Automation Takes Email to Next Level appeared first on eTrigue.