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  • SAZBEAN  |  FRIDAY, NOVEMBER 12, 2010
    [Marketing] 10 Traits of Highly Effective Blogs
    Tags: B2B B2C Business Content Marketing News & Notes Strategy
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 10, 2014
    [Marketing] 8 Tips on Generating High Quality B-to-B Leads
    Let’s face it, in your world, qualified leads are or should be the holy grail of marketing. According to a report by Marketing Sherpa , 78% of B2B marketers biggest challenge is generating qualified leads. Define your USP  - What is your unique selling proposition? Close the loop on the lead - Did they buy? If not, why?
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 5, 2012
    [Marketing] Jeff Ogden of Find New Customers named one of “50 Most Influential List in Sales Lead Management for 2011?
    Marketing buyer personas lead-generation marketing-campaigns sales-challengesJeff Ogden of Find New Customers  is named one of  50 Most Influential List in Sales Lead Management for 2011. ” says honoree Jeff Ogden, President of the B2B demand generation company  Find New Customers. The full list of winners can be viewed here.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 3, 2013
    [Marketing] The Challenger Sale Vs. The Effortless Experience
    Blog CEB Sales Blog Customer Experience Management Customer Management Customer Satisfaction and Loyalty Customer Service Sales & Service Sales and Marketing Sales Channel Management Sales Force Management Sales Process Management Solutions Selling First, let’s quickly recap the two books. Put simply, yes. Well, not quite. Recall
  • VIDYARD  |  WEDNESDAY, JANUARY 8, 2014
    [Marketing] Is Your Video Marketing Strategy Falling Short? Try our Interactive Flowchart!
    Even though you’ve been inspired by viral video campaigns, it’s likely that you’re still not 100% sure about your own video marketing efforts. No matter what your obstacles, we want you to start closing business as a direct result of your video marketing. The post Is Your Video Marketing Strategy Falling Short?
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 24, 2012
    [Marketing] SEO: Can Your Website Provider Tell His ALT Tag from His Anchor Text?
    As a marketing consultant who learned the details about SEO as early as 1998, I’ve observed the birth and the growth of an industry that I’m not sure I like that much. It’s shocking what some SEO companies charge, especially for services that are obsolete with new changes in web and online marketing technology.
  • PUZZLE MARKETER  |  THURSDAY, JUNE 14, 2012
    [Marketing] 4 Reasons You Need a Mobile Website
    well-visited mobile site can earn a fair share of advertising revenue, especially when the market is currently wide open. Mobile Marketing Online Advertising mobile mobile website online orderingThe recent popularity of smartphones and tablet computers has led to an influx of mobile web traffic. Graphics look distorted.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 10, 2013
    [Marketing] Ensure Your Business Looks Good Online
    For more credibility, testimonials can be placed online so customers can help with the business’s marketing. Time mentions a 2010 study by Microsoft and Cross-Tab, a market-research agency, which found 78 percent of surveyed U.S. Guest post by Carrie Bauer. This is where ORM, or online reputation management , comes in.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 25, 2012
    [Marketing] I’ve seen the future of business. It’s ain’t plastics. It’s online TV!
    As our good friend Christina “CK” Kerley said on Marketing Made Simple TV “video is the killer app for mobile.” Marketing Made Simple TV,  is the world’s first Television on the Internet show. Interested in sponsoring opportunities with Marketing Made Simple TV. MarketingIt’s online TV.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 9, 2010
    [Marketing] Why Thought Leadership Rules the B2B World
    Top B2B marketers understand two key objectives 1) Building new business and 2) Becoming a thought leader. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. But why is thought leadership dominating the B2B marketing world?
  • CK'S B2B BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Marketing] Social Slam: The Social Media Event Of 2011 (Join Us On April 13th!)
     That's right, Knoxville Tennessee will be home to some southern-style social media home-cooking on April 13 and I'd like to invite you to join me at what is shaping up to be one of the premier marketing events of the year on April 13th (presented by Pyxl). B2B Mobile Marketing B2B Social MediaThey include: Mark W. Amy D.
  • WEBBIQUITY  |  MONDAY, AUGUST 8, 2011
    [Marketing] 5 Questions Every Business Website Must Answer
    That could mean a free or low-cost content management system , enterprise content management software , or a web marketing system that includes CRM and email capabilities as well as a CMS. 3. Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Who are you? What do you sell? Who do you sell to?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2015
    [Marketing] [Checklist] Don’t Forget to Pack These Essential Tradeshow Items
    Author: Stacey Thornberry As a field marketing manager, I’ve been to my fair share of tradeshows. The Definitive Guide to Marketing Automation ). 4. Event Marketing b2bIn fact, I’ve planned, packed for, and pretty much done all the logistics leading up to some events. So, you could say that “tradeshow” is my middle name!
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 27, 2014
    [Marketing] 5 Keys for Better Collaboration Between Sales and Marketing
    Read on for concrete tips to close the gap between sales and marketing. All business units are under increasing pressure to show the real value they provide to the organization, and marketing is no different. What can marketers do to meet those new demands? Aligning those schedules will help get everyone on the same page. 2.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 15, 2011
    [Marketing] Are You Using Social Media to Keep Track of Your Competitors?
    Marketing Tips Social Marketing adam holden-bache keep track of your competition using social media social media b to bWe all like to know what our competitors are doing, and more importantly, what customers are saying about them. Until the advent of social media, it was hard to track conversations from customers.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Marketing] MINI Makes Billboard Advertising Awesome Again
    Inbound marketers aren''t usually hot and bothered over billboard marketing. We talk about marketing with our brains, not our wallets. Heck, I''ve even mocked the outrageous expenditure billboard marketing requires. But MINI figured out a way to make billboard marketing totally inbound -- and totally delightful.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Marketing] If You Were to Give Your B-to-B Social Media Activities a Grade, What Would it Be?
    Social media isn’t a silver bullet, it’s not a stand-alone tactic, it’s something that should be used in conjunction with your other marketing tools. Come on now, let’s be honest here. No matter why you got into it, many B-to-B companies are getting a big F in social media and they can’t figure out why.
  • SOCIAL MARKETING FORUM  |  THURSDAY, MAY 5, 2011
    [Marketing] To Social Media with Love
    Opinion Social media marketing opinion social media Social Media DayYou don’t “win” social media, you participate. You join the community which drives it and you serve that community and enrich it.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 14, 2011
    [Marketing] The Art of Guest Posting: 7 Tips to Writing a Successful Pitch
    by Maria Pergolino You’ve seen guest authors on other blogs, and appearing as a guest writer can increase a post’s marketing effectiveness. What should you include in a pitch letter for the maximum marketing effectiveness for your guest blog post idea? B2B Marketing blog pitching marketing blog Marketing Effectiveness marketing roi
  • VIRALLY BLOG  |  TUESDAY, MARCH 25, 2014
    [Marketing] Digital Mindset
    Its time to change our mindset and understand how we ourselves navigate our digital lives and apply our marketing to work with it. Now think about your prospects and customers and think about aligning your marketing to the new way of buying and selling. The post Digital Mindset appeared first on Content Marketing, Virally Blog.
  • THE ROI GUY  |  MONDAY, NOVEMBER 10, 2014
    [Marketing] Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?
    Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. More importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge.
  • SAZBEAN  |  WEDNESDAY, AUGUST 7, 2013
    [Marketing] Your Website is Your Online Business Card
    News & Notes business website online marketing website Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card? What does your website say about you? Do you offer proof?
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 8, 2011
    [Marketing] Aprimo Primed for Growth in 2011
    This press release recently ran at Teradata and I wish to … Continue reading → Business relationships Buyer Personas Leadership Lessons Sales-Marketing AlignmentAprimo is a client of the sales lead generation company Find New Customers and they have a bright future indeed. We congratulate them on an exciting year coming up.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 8, 2011
    [Marketing] 5 Reasons Social Media Doesn’t Work
    have and after asking a few questions of prospects or clients, it comes down to this: No corporate goals for how social should be integrated into the overall marketing plan - You wouldn’t initiate a PR or direct mail campaign without identifying a strategy, tactics and how it would integrate into the bigger picture.
  • DIRECT RESPONSE COACH  |  FRIDAY, SEPTEMBER 19, 2014
    [Marketing] Direct Mail Ideas: The Ace Hardware “paper bag” offer
    The post Direct Mail Ideas: The Ace Hardware “paper bag” offer appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Lead Generation Print Advertising Several years ago, Ace Hardware ran a one-day sale that allowed customers to fill up a paper bag and take 20% off on all items in the bag.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 2, 2010
    [Marketing] CMOs don’t know what they don’t know
    IMHO, … Continue reading → Fearless Competitor Leadership Management best practices Marketing marketing campaigns Social MediaOne thing has struck me. Many CMOs think they are doing a bang-up job. And they are doing a fine job – unless you compare them to innovative companies like Hubspot, Marketo, Kinaxis and Eloqua.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 6, 2011
    [Marketing] Still Life with Dog Biscuit: Bad Direct Mail Part 2
    Now clearly our mystery marketer has an agency that does much, much more than come up with ideas. Ad Agencies Direct Marketing Getting & Losing Business Stupid Ideas ad agency agency malpractice B2B marketing bizmarketer direct marketing Elizabeth Williams getting the business give-aways Hand-Wringers smug complacent agency mail
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Marketing] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Guest blogging is a great way to make a major impact on your content marketing and SEO strategy by driving qualified traffic to your own blog and website. You’ve defined your goals, and your target market. First, type in your industry, for example, “social media marketing.” Content Search Marketing Getting Started.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 1, 2010
    [Marketing] Why Operational Transparency is Important to SaaS Customers
    As a leading Social Marketing Automation SaaS provider, Genius.com takes its responsibility to provide service to its customers, both domestic and international, very seriously. Tags: Cloud Computing Generic Resource Sidebar genius.com Marketing Automation operational transparency Saas Tweet This! Share this on LinkedIn. Digg this!
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Marketing] Is Your Inbound Strategy Failing? Try Going Agile
    Within the startup community there has been a lot of talk about the rise of agile marketing – a management approach that adapts agile software development methodologies to the planning and execution of marketing programs. What Is Agile Marketing? Agile Inbound Marketing. Inbound Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 4, 2015
    [Marketing] How to Offer Your Customers Multiple Doorways to Success
    In a recent blog post I discussed the need to utilize a content strategy to better organize, develop, and plan the content in your marketing initiatives to ensure that your customers’ wants and needs are met. Oracle Marketing Cloud’s Creative Services team can help you get started building these doorways into your marketing!
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Marketing] Successful Social-Mobile Campaigns in 5 Steps
    This isn’t ideal in a marketing campaign.  “Instead, deliver a rich user experience on a mobile-optimized site available through the smartphone’s Web browser (for example, Safari on an iPhone or Chrome on a Droid device).” Corporate Marketing Other Interesting Topics Product Marketing ” 2.
  • B2B MARKETING BLOG  |  MONDAY, MAY 9, 2011
    [Marketing] Don’t be Anti-Social
    Many B2B marketers have only dipped their toes in the social media waters because they are still unsure of how to measure the ROI. Interactive Marketing social media Facebook LinkedIn Twitter
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 26, 2012
    [Marketing] Benefits of Using Landing Pages
    Landing pages help segment markets, capture leads and make it possible to monitor advertising effectiveness. The Best Way to Reach Professional Tradesmen: Drip or Closed Loop Marketing? You can’t do that in an ad (print or digital) by itself. Effective landing pages make it clear what visitor is going to do/get for the site.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 2, 2015
    [Marketing] InsideView Mobile Adds News, Enhances Search, is Now Available in 8 Countries
    Market Intelligence We’re committed to helping you walk into every meeting […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 4, 2009
    [Marketing] Twitter smack-down: Pizza joint hit with $2 million lawsuit
    Apparently they retained marketing firm Low and Tritt to help them with advertising and promotions in a tough economy.  An article in the local paper reported what happened next: According to the suit, Redmon defamed the marketing firm in two Aug. Welcome to the world’s first hyper-interactive, cross-country, super-charged blog.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 25, 2012
    [Marketing] How to Avoid Going Down the Social Media Rabbit Hole
    Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole. How can you be productive as you start your social media marketing program? Systematize Your Social Media Marketing. Marketing Soapbox b2b content marketing plan social media strategy technology
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 19, 2012
    [Marketing] Reaching Contractors via Mobile. Still Not a Believer? See what Grainger is doing.
    If you like this post, you might want to read: Are You Targeting Emails for Your Mobile Marketing? Marketing Tips Traditional Marketing emarketer.com google for mobile grainger professional tradesmen reaching contractors with mobilerecently read a few articles in emarketer.com on mobile that brought up several good points.
  • HUBSPOT  |  FRIDAY, DECEMBER 31, 2010
    [Marketing] Final Prize! Play to Win an iPod Touch with Marketing Surprises
    Happy New Year's Eve, inbound marketing friends! Today is the final day of our Countdown to 2011, and we're raffling off our grand prize: a free iPod Touch, pre-loaded with a couple fun marketing surprises. Take HubSpot marketing software for a spin to see how it can help you meet your 2011 goals. Connect with HubSpot
  • SAZBEAN  |  WEDNESDAY, MAY 11, 2011
    [Marketing] The Increasing Value in Being Local
    As someone who consults in digital marketing, I obviously think there’s potential in reaching a wider audience (that’s further away), but there also is great potential in reaching a local audience with digital means. Marketing News & Notes StrategyMeaning in Community. The state economy is down. Sustainability.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Marketing] The Growth Show: How Shopify Grew 10X in 3 Years
    “When you call it a marketing team, no one knows for sure what you''re supposed to do. On this episode of The Growth Show , HubSpot’s Mike Volpe and Meghan Keaney Anderson sit down with Craig Miller , Chief Marketing Officer at Shopify. Why he doesn''t like the word "marketing". His number one piece of advice for any marketer.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 11, 2013
    [Marketing] 5 Tips to Get SEO Results from Your WordPress Blog
    In the Chart of the Week, MarketingSherpa finds that blogs are the most effective tactic for inbound marketing with 84% saying it works. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Marketing Bloggging SEO Results WPEngine
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 27, 2015
    [Marketing] InsideView Named to 2015 CRM Watchlist
    Product Showcase Sales Intelligence Technology awards CRM Market awards CRM Watchlist paul greenberg zdnet InsideView was chosen by noted CRM thought-leader Paul […].
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 6, 2010
    [Marketing] Crafting White Paper 2.0: My interview with Jonathan Kantor of Appum
    “ White papers remain the most effective piece of marketing collateral, with 80% of respondents finding them moderately to highly influential in the purchasing decision. &# (Eccolo Media). Tags: Demand Generation Management best practices Remarkable content inbound marketing lead generation This one ran in January. comes in.
  • LEADERSHIP  |  THURSDAY, SEPTEMBER 5, 2013
    [Marketing] 5 Steps to Build A Sustainable Social Strategy …And Accelerate B2B Lead Generation
    INTEGRATE SOCIAL WITH TRADITIONAL MARKETING. Amidst all the frenzied excitement over social media, a common mistake companies make is to shift all or almost all of their traditional marketing efforts and resources to social. – Hubspot’s 2013 Inbound Marketing Report. 4. Both need to speak to me. THINK LIKE A PUBLISHER.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Marketing] Eight Ways to Rock at Your Job (or Get a Better One)
    For example, I got one of my first promotions based on being able to “translate” engineering jargon into language that a marketing team could understand. Marketing Strategy Random career tips innovation new ideas profesional passion rat race The Logic of Life Thomas Friedman Tim HarfordHere are eight tips that may help.
  • B2B LEAD BLOG  |  FRIDAY, SEPTEMBER 11, 2009
    [Marketing] Add More to Your Blog Posts and Email with Multimedia, Free – B2B Marketing and Sales Tip #258
    A picture is worth a thousand words, or so they say.  However, I for one do not want to pay thousands of dollars in royalties.   Images and other multimedia can really bring a blog post to life or capture the attention of your email subscribers.  If you are like most
  • SMALL MANUFACTURER BLOG  |  SATURDAY, OCTOBER 26, 2013
    [Marketing] Is Your Website Suffering from the Boring, Bland, and Blah?
    The owners of these firms create new markets, new products, and new ways of doing things. B2B Web Marketing Communicating Your Message Positioning I love working with manufacturing companies. Is love too strong a word? I don’t think so. I do love them. Machinery hisses and whooshes and moves and makes noise. love it. All of it. Boring.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 9, 2010
    [Marketing] 5 Must Watch B2B Videos
    What resources do you use to learn more about improving your B2B marketing , increase leads and boost sales revenue? Smart videos matter to B2B marketers and provide vital information to raise the bar for your programs in an exciting and dynamic format. Here are 5 videos which apply to B2B marketers you shouldn’t miss:  . 1. 
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 26, 2012
    [Marketing] B2B Blogging – 8 Ways to Promote Your Blog
    Advertise the blog in your email signature line, newsletters, and other marketing collateral. 4. Blogging b2b marketing outsource plans social mediaIf you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. How can you promote your blog?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Marketing] Get Ready for Ad Week – 5 Things You Can’t Miss
    Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. This one should be essential for B2B and consumer marketers alike. Event Marketing b2b Consumer Also, Jessica Alba will be there.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 7, 2011
    [Marketing] The Edelman Trust Barometer 2011
    Filed under: Business relationships , Content marketing , Customer personas , Leadership , Leadership Lessons , Management best practices. Business relationships Content marketing Customer personas Leadership Leadership Lessons Management best practicesB2B Lead Generation – Trust is the Critical Ingredient. contact-form].
  • SAZBEAN  |  WEDNESDAY, JUNE 15, 2011
    [Marketing] Social Media Lead Generation
    View more presentations from HubSpot Internet Marketing. Marketing Social Media Social Networks StrategyWondering how you can generate leads from social media? Hubspot has this nice little presentation to give you some ideas. Social Media Lead Generation [5 Steps]. How do you use social media for lead generation?
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 8, 2014
    [Marketing] Jeff Ogden of Find New Customers is a graduate of the University of Notre Dame
    And he keeps winning marketing awards, like the SLMA marketing award three years in a row (see photo), soon to be four. And another marketing award will be added to the shelf later this month when the magazine publishes on November 18th. Marketing awards are the Good Housekeeping seal of a marketing expert.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, MAY 9, 2012
    [Marketing] Helping Reps Focus on the Best Opportunities
    ” That’s why Marketing at McKesson, a healthcare company, created a Dynamic Opportunity Scorecard for its reps to quickly judge new sales opportunities. Marketing assigns a weight to each of those business characteristics, and reps simply mark “yes”, “no”, or “unknown” in response.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Marketing] What Three Adjectives Describe Your Brand? Here’s How to Find Out
    In marketing, we call this brand perception. Although a company can undergo a formalized brand audit, sometimes a small little experiment like the one I had with my friend can indicate what a marketing team needs to work on. Modern Marketing told him that they would say I’m sarcastic, loyal, and caring. Simple Brand Audit.
  • NUSPARK  |  SATURDAY, APRIL 23, 2011
    [Marketing] Location Targeting Options: Google Adwords
    Pay-Per-Click Search Marketing Tactical ServicesThere’s a new Google search setting option; worthy enough to write a summary about. It’s called Location Targeting. With Google’s new options, it gives me a chance to fine—tune how I want to target audiences geographically. Three options are available : a. By Physical Location. b. combination.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Marketing] Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers
    The #Nifty50 Top Women of Twitter will be profiled on the Webbiquity blog , and the#Nifty50 Top Men highlighted on the Blue Focus Marketing blog. Winners will be announced in Webbiquity blog and Blue Focus Marketing blog in summer2012. I’m nominating: [contact-form-7]. Social Media Marketing TwitterPlease use #Nifty50. Nominate!
  • VOLACCI  |  THURSDAY, JANUARY 17, 2013
    [Marketing] Your Biggest Marketing Campaign Will Be Mobile | Volacci
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Marketing] How to Build an Email Newsletter that Wins Business
    With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. Email is clearly still the Holy Grail for marketers. Keep in mind how many times your prospect’s inbox has been violated by unscrupulous marketers. Online Marketin
  • SOCIAL MARKETING FORUM  |  SUNDAY, APRIL 17, 2011
    [Marketing] Social Media Optimization: Sharing is Caring
    Brand marketing Social media optimization SEO SMO social media optimizationIf you want more people to care about what you have to offer then make it easier for people to share what you have.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Marketing] How to Research Content for Your Expert Ebook
    The first thing I do is market research , as I wrote about in my previous post here. About Expert Ebooks Books Content Marketing E-Books expert ebooks online content This is a huge question for most writers, and a major reason why some ebooks never get written or finished. In some ways, research has never been easier. Crowd sourcing.
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] One Way to Take Control of Price-Driven Sales
    Blog CEB Sales Blog Price Management Sales & Service Sales and Marketing Sales Force Management Sales Process Management Solutions Selling Recent shifts in customer buying behavior still have suppliers playing a seemingly endless game of catch up with buyers as they try to manage the ongoing implications these changes have on B2B sales.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Marketing] 10 Tips for Getting Long-Term Traffic to Your Content
    Beyond social media, search, and Q&A marketing, outreach is your best friend when it comes to making sure your content goes the distance. So instead of tweeting "10 Great Ways to Use Inbound Marketing," you would have "Can you list 10 ways to use inbound marketing?" SEO Social Media Content Marketing DailyIt’s simple.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, FEBRUARY 1, 2013
    [Marketing] Guidelines for Formatting Ebooks: New Post on CMI
    A post I wrote for the Content Marketing Institute is now live — Content Marketing Design: 3 Guidelines for Creating Ebooks for Tablets. B2B Mobile Marketing Content Marketing Institute Copywriting Tips Cre8d Design Ebook Design PathbriteWe’re more visually oriented. We have short attention spans. Enjoy!
  • SOCIAL MARKETING FORUM  |  TUESDAY, JANUARY 4, 2011
    [Marketing] The Nonlinear Buying Journey of The Cross-Channel Social Customer
    Cross-channel Sales Social media marketing buying cycle conversion cross channel multi-channelThe funnel is everything but linear and was it ever linear to start with? Only when you can track someone you can draw some conclusions with the necessary reserves. This applies for both B2B and B2C, although there are differences.
  • ENGAGE  |  SUNDAY, MAY 8, 2011
    [Marketing] 4 Things My Mom Taught Me About Social Media
    image: emilywaltonjones ] If you liked this, try: Social Media IRL What Making Sandwiches Taught Me About Marketing The Lifespan of Social Media Content (Or, the Fish, the Stream, and the Shore). Content Management Best Practices Building Community Content Marketing Facebook Rashard Mendenhall relationships Social Media TwitterForever.
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 30, 2009
    [Marketing] Seven Infectious Diseases of B2B Marketing — And Their Cures: Ad Offerphobia & Venereal Offeremia
    Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers.  We will post excerpts that cover the diseases one by one but feel free to download
  • VIRALLY BLOG  |  WEDNESDAY, MAY 20, 2015
    [Marketing] Ways To Recycle Your Old Content
    The post Ways To Recycle Your Old Content appeared first on Content Marketing, Virally Blog. CONTENT MARKETING business content content marketing digital marketing virally whitepapersIn the world of small business and one man bands, it is often hard to keep finding new content to keep your audience engaged. Videos. Blogs.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Marketing] Why Social Selling is Like Dating: How to Find a Relationship that Works
    Check out Act-On’s free toolk it : The post Why Social Selling is Like Dating: How to Find a Relationship that Works appeared first on Marketing Action Blog - Act-On. Social Media Marketing LinkedIn sales social media social selling Twitter Think about it. It sometimes includes dealing with deception, lies, and broken promises.
  • WEBBIQUITY  |  MONDAY, AUGUST 1, 2011
    [Marketing] Business Lessons from the Woodtick Theater
    But as I thought about it later, this little theater definitely has some marketing and management lessons to teach any business. Focus on your target market. A few weeks back, I had a chance to get away for a few days “up nort&# as Minnesotans say, for some fishing and relaxing with the family. So how do they do it?
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, APRIL 21, 2010
    [Marketing] Be Green but Not a Green Washer
    According to Greenwashing Index , “Green washing is when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact.”. Tags: Content Sustainability earth day green green wash marketing Ouch!!
  • SAZBEAN  |  TUESDAY, MAY 17, 2011
    [Marketing] Using Game Mechanics to Increase Engagement & Participation
    These motivators can be used online on your website and in your social media, and they can also be used offline in your marketing and business processes. Content Marketing News & Notes Social Media Social Networks StrategyPopularity of Gaming. Gaming is massively popular. Motivations Differ. People play games for different reasons.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 24, 2011
    [Marketing] How to develop your own podcast channel in iTunes
    Filed under: Content marketing , Demand Generation , lead generation , Lead Nurturing , Management best practices , Marketing , marketing campaigns , Remarkable content , sales challenges , Sales Leads , sales-ready leads. Want to use podcasts for B2B lead generation but don’t know how? We have your answers here.
  • THE POINT  |  WEDNESDAY, MAY 12, 2010
    [Marketing] Help Our Client Choose a Logo (Poll)
    Spear Marketing Group was hired recently to develop the park’s branding and identity, messaging, collateral, Website, signage, and overall marketing plan. Tags: B2C Marketing Branding Logo design logos sonoma canopy tours sonoma county Spear Marketing Group ziplines Choose your favorite by voting in the poll below.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Marketing] 5 Tips to Get the Most out of Your Pardot Campaigns
    85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full   potential. Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 12, 2015
    [Marketing] Nice to get back in touch with Amanda Nelson at Ringlead
    Amanda now runs content marketing for Ringlead and she just invited to write articles on marketing for the Ringlead blog. I’m deeply honored by this invitation, Amanda. Deeply honored to win this marketing award from Brand Quarterly magazine which has been all over Twitter recently. Jeffrey L. Doing much better now.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Marketing] Why the Digital CMO Is Already Obsolete
    We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. The shift in marketing is more than a straightforward transition from analog to digital. Marketing emails are responsible for 70% of ‘this is spam’ complaints.
  • BIZNOLOGY  |  MONDAY, MAY 20, 2013
    [Marketing] Penguin 2.0 Rolls Out This Summer: Please Calm Down
    will be focusing on , which has caused SEOs, online marketers, webmasters, and many more to FREAK OUT. Internet Marketing Organic Search Google link building Matt Cutts penguin Penguin 2.0 Image via CrunchBase. In this longer than average video, Cutts discusses some of things that Penguin 2.0 The Good Practices Haven’t Changed.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 12, 2010
    [Marketing] It’s a brave new world – so it’s time to be brave
    Particular thanks go to the speakers, both of the keynotes and the breakouts, who talked frankly, openly and honestly about the issues facing B2B marketers in the current environment, and provided insights and inspiration to the assembled delegates. Tags: Digital marketing B2B conference digital marketing
  • WRITING ON THE WEB  |  FRIDAY, JUNE 26, 2015
    [Marketing] Social Proof: Why It’s So Important
    Brain Based Content Marketing Online Persuasion Attracting Clients blog content persuasion persuasion triggers social proofWhy is social proof so important when writing on the web? This week I got a call from a person who wanted to buy a subscription to  executive coach articles  to use for her new newsletter. What sealed the deal? How often?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] Small biz starved for Internet marketing knowledge
    This week I had the privilege to be a panelist at the first Local Marketing Exposition (LMX), held in Virginia Beach, VA. The idea behind this first-time event was to provide expertise in all areas of marketing (both online and offline) into one place so SMBs and the local business community could learn. by Frank Reed.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Marketing] Five Step Guide: Gaming Google for the Long Term
    Content Demand Generation Media Content Curation content marketing GetCurata Google Scoop.it Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. So how do you keep up with all the changes Google makes? Focus on the one thing Google is focused on.
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Marketing] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    The total number of views will now be displayed on videos posted from both people and Pages, and marketers will have access to some analytics to help determine how well their video content is performing. While this is exciting news for marketers, it should be taken with a hint of caution. The Bottom Line for Marketers.
  • WEBBIQUITY  |  THURSDAY, JUNE 26, 2014
    [Marketing] The Worst Social Media Business Blunders
    Social Media Marketing social media etiquette social media failure Guest post by Larry Alton. Businesses and celebrities are supposed to be professional, so why are there constantly mistakes being made, sometimes by even the largest of companies? Well, the answer is because there’s a human behind those Facebook post and endless tweets. truth.”
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Marketing] SEO Checklist
    Google and Bing are the top players in the market today, followed by a number of general and specialty search engines that cater to narrow topics and vertical markets. Google has built an empire ($175B market cap) by charging companies for top billing on search results. John outlines some typical areas you need address. Enjoy.
  • SOCIAL MARKETING FORUM  |  THURSDAY, SEPTEMBER 6, 2012
    [Marketing] HootSuite Acquires Seesmic and Goes for Corporate Gold
    Social media marketing Social media monitoring HootSuite Loic Le Meur Seesmic social media management social media monitoringHootSuite acquires Seesmic. It’s probably the news of the day in social media land. There are several reasons to assume HootSuite is going for the corporate user.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Marketing] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    It got many rave reviews, including the Marketing leader, Sophia Wong ( @sophiawong on Twitter) at Mintigo. Even a company on the West Coast looking for a VP of Marketing read it   It was that good. This post is written by the award-winning marketing expert Jeff Ogden, the Fearless Copetitor—Founder and President of Find New Customers.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 26, 2010
    [Marketing] Deconstructing the Four Stages of the Industrial Buy Cycle
    Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. In short, this is good, practical and actionable stuff and not some marketing theory. Achinta offers his industrial clients marketing for engineers by an engineer. Sounds simple, right?
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 21, 2010
    [Marketing] Simplify and entertain, Mr. B2B seller – a great example
    Andrew Spoeth, Director of Marketing at   Enquiro turned me on to one of their clients,  Kinaxis , that did a fabulous job of engaging target buyers. Tags: Demand Generation Management best practices Marketing Remarkable content lead generation marketing campaigns So it’s a good time to revisit this.). Sure you do. Thanks.
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Marketing] Gain More Credibility with a Customer Case Study
    When it comes to successful marketing, you need to both shout from the rooftops and also have people on the street do some of the shouting for you – people who aren’t on your payroll and simply love what your business has done for them. Check out VR’s email marketing case study page as an example.) Here are some tips: 1. Gather images.
  • MARKETRI  |  THURSDAY, MAY 23, 2013
    [Marketing] Five Tips for the Perfect AEC Industry Media Pitch
    About a week ago, I had the opportunity to attend a Society of Marketing Professional Services (SMPS) Philadelphia chapter event called “Meet the Press,” which featured a panel of journalists covering particular aspects of the architecture, engineering and construction industry. AEC Marketing. Of course you do!
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, OCTOBER 24, 2012
    [Marketing] Getting Commercial Insight Right
    It’s day two of CEB’s 2012 Sales and Marketing Summit.  We’ve just had a hugely informative panel discussion on building a commercial insight engine with Lori Morell and Fran Walsh from Kimberly Clark-Professional as well as Keith Clements and Paul Brown from DENTSPLY. Cornerstones B2B Marketing Content Marketing
  • CEEKUE  |  FRIDAY, NOVEMBER 19, 2010
    [Marketing] Print Is Almost Dead – Long Live Digital
    Tags: Branding General Marketing Webdesign b2b digital magazines marketing newspapers print
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Marketing] Ready for Events That Work?
    Are You Counting Your Marketing Calories. No More Random Acts of Marketing. Trade Shows B2B marketing bizmarketer content marketing Elizabeth Williams events linkedin I’ve got just three words for you: Breakfast. Lunch. Dinner. Breakfast events are a terrific way to engage prospects and clients both. More on that later.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 9, 2013
    [Marketing] 3 Reasons That An On-Site Blog Helps Your SEO
    B2B Web Strategy Blogs, Blogging Content Development LinkBuilding Online Marketing Search Engine Marketing Web Design With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a a website, an SEO needs content. Google loves fresh content.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 25, 2014
    [Marketing] Creating Facebook Retargeting Ads: A Step-by-Step Guide
    Retargeting allows you to stay top of mind, build deeper relationships and hopefully sell more products and services by sending marketing content and advertising specifically to people who are familiar with your business. Want more marketing tips and tactics? Sign up for the free  VR Buzz. © 2014, VR Marketing Blog.
  • B2B MARKETING ONLINE  |  THURSDAY, MAY 20, 2010
    [Marketing] A new era of coalition?
    Guest blog by James Trezona, managing director at technology marketing agency Mason Zimbler. You have to admit, don’t you, that the new coalition government is a great thing for UK marketers. I’m sure I do. think it will inspire marketers and marketing agencies to form their own coalitions. The same goes for Toshiba.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Marketing] New Research Says Documenting Your Content Strategy is Critical
    Marketers who take the time to document their content marketing strategy are more effective than those who don’t. More than 5,000 B2B marketers participated in this year’s survey; they spanned 25 industries, 109 countries, and both for-profit and non-profit organizations. Marketers are churning out a LOT of content … often.
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Marketing] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    Daily SEO activities like keyword research, target market research, on-page optimization, and off-page social and relationship building activities are enough to keep at least one person working 40 hours a week. Ability to drive clear, thoughtful, and comprehensive analyses of marketing programs. SEO has always been evolving.
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