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  • B2B VOICES  |  FRIDAY, NOVEMBER 16, 2012
    [Marketing] Where Does Facebook Fit in Your B2B Communications Plan?
    Application Case Study B2B advertising socialmedia B2B marketing B2B social media facebook PinterestIt’s been a media frenzy for Facebook surrounding it’s recent IPO and reaching one billion users around the world. Some now believe that Facebook’s target is on professional users , which is a good thing for B2B communicators.
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Marketing] All Aboard! @Tom_Peters on the “S-Train” Imperative #socbiz
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. ' ”Get aboard the “S-train” or else. SM/Social Media. ALL HANDS.)
  • B2B MARKETING SAVVY  |  THURSDAY, AUGUST 27, 2009
    [Marketing] First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz
    A traditionally conservative marketing mentality.  A virtual marketing community operating from multiple offices/multiple time zones.  Twitter blurs the line between marketing, PR, web, advertising, training, etc. World Tagged: Advertising, B2B, client, marketing, PR, social media, Twitter. A skittish  legal department. 
  • B2B MARKETING ONLINE  |  WEDNESDAY, APRIL 28, 2010
    [Marketing] Twitter = "The Emperor's New Clothes"
    Now let’s look at what is currently going on in a lot of marketing teams – Twitter account set up, why? Is what the marketing team at Vodafone had for breakfast going to excite the board of any global bank? Remember I am approaching this from a B2B marketing point of view, not consumer or IT support. Facebook page done, why?
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Marketing] How to Decide Between a Dedicated or Shared IP for Email Marketing
    several questions arose at a roundtable discussion about the benefits of a shared IP versus a dedicated IP for your email marketing sending. The sender must purchase and set up the dedicated IP with their email marketing vendor. At last week's eM+C event , All About eMail Live!, This aspect of the decision is fairly straightforward.
  • MARKETRI  |  MONDAY, NOVEMBER 4, 2013
    [Marketing] To Err is Human; To Proofread, Divine
    In marketing, however, you would be hard-pressed to find a CEO who would be okay with a press release that has the firm name spelled incorrectly, or a website rife with errors. You should stand out on the basis of your market differentiators, not your errors. copywriting Marketing (General
  • CONVERSIONATION  |  WEDNESDAY, JUNE 1, 2011
    [Marketing] Intel’s “The Museum of Me” Facebook Campaign Gets the Buzz
    Blog Social media marketing Facebook Intel The Museum of MeRecently, I saw some great examples of how you can use Facebook in a cross-channel campaign with data capture flows and customer profile updates. Facebook and [.].
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] B2B Lead Generation Using a Business Blog
    Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 9, 2010
    [Marketing] 10 Things You Must Do for LinkedIn Profile Completeness
    Tags: LinkedIn business opportunities collaboration community websites display jobs seeker LinkedIn Open Networker online social networking professional profiles redefine social information processing Social Media Marketing Social network service Social Networking Web 2.0
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 18, 2010
    [Marketing] Get Visual with Your Info: Advice on Illustrating Your Content
    Which, in turn, is essential to effective content marketing. Share and Enjoy: Tags: Content Marketing Knowledge Center News Online Tech Tools Tips & Mini-Guides coolinfographics.com infographics Randy Krum Let Infographics Help You Make Your Point Instantly. That’s what effective infographics are all about. Words work well. Swivel.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JUNE 8, 2012
    [Marketing] Climb the B2B Prospecting Ladder for the Best Affinity Partners
    Marketing by collaborating with member organizations is a proven and successful marketing channel, provided that you are working with the member organizations that will deliver customers that are profitable for your brand. We have assisted affinity marketers in successfully addressing these challenges. Kenyon Blunt. Unions.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [Marketing] Where are the American companies?
    Lots of great marketing content was flying out, as company after company registered and downloaded it. Paul Dunay, Buzz Marketing for Technology. B2B Demand Generation | Where are the American companies? Over the weekend, Find New Customers was quite popular. But they all had one thing in common. Where the heck are the Americans?
  • HUBSPOT  |  THURSDAY, JULY 15, 2010
    [Marketing] How to Crowdsource Online Marketing Within Your Business
    “Our philosophy at MediPurpose is that it takes the experience and knowledge of everybody at the company to make this website work,” Derek Rudnak told me recently, explaining the reason behind his company’s marketing success. Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 24, 2010
    [Marketing] A Call Plan Can Help To Fix The Gap Between Sales and Marketing
    He touches on the misaligned expectations that exist between marketing and sales (my favorite topic) and how it results in limited attention being paid to those early-stage opps. Josh points out that nurture process can last for months, so both marketing and sales need to have an action plan in place to stay on that prospect's radar.
  • CROSS-CHANNEL CONVERSATION  |  THURSDAY, FEBRUARY 14, 2013
    [Marketing] Demystifying Real-Time Marketing: Webinar to Shed Light on Key Trend
    [Posted by Patrick Tripp, Senior Product Marketing Manager, Neolane, Inc.] As we look into the CMO’s crystal ball for major marketing trends in 2013, one area that is gaining a lot of interest—and equally a lot of confusion—is the concept of “real-time marketing.” Interaction Management Patrick Tripp Posts
  • HUBSPOT  |  MONDAY, APRIL 25, 2011
    [Marketing] How to Break Through the Clutter on Social Media [Marketing Cast]
    In today’s episode of the Weekly Marketing Cast we discuss why social media shouldn’t be seen as a cluttered space. Adopt the language of your existing and potential customers and incorporate it when building your next marketing offer. On-Demand Webinar: How Marketers Succeed in a Social World. Connect with HubSpot
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 23, 2011
    [Marketing] Does Your Blog Post Answer These 4 Questions?
    Content Marketing How to.Tips On Writing Better Writing for the Web Writing Great Blog Content blog writing business bloggingThis is important: You want your blog posts to  educate, entertain, engage, and enrich  readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. Analytic learners.
  • BIZNOLOGY  |  WEDNESDAY, MAY 7, 2014
    [Marketing] Emails are like cockroaches
    Social Business adaptability Cockroach email email marketing Passion According to G.H 'Spoiler: this is NOT an email-bashing post. It’s a very appealing vision. After all, email at the workplace has become an ongoing source of stress, so disliking it is easy. In a way, emails are like the cockroaches of the collaboration ecosystem.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
    Internet Marketing Slider email IBM Lotus Notes Lotus Notes Microsoft SharePoint Microsoft Word phone SharePoint Social business social media 'Boxing Day at Eaton Center (Photo credit: Wikipedia). The novelty of today is the legacy of tomorrow. Previous entries in this series: 1. Your choice of social platform does matter ; 2.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 13, 2012
    [Marketing] B2B Mobile Websites: Prepare, but Don’t Panic
    Specifically, here are three steps b2b marketers should take today if they don’t already have a mobile strategy in place: 1. Mobile Marketing Website Design digital natives how mobile devices are used in b2b mobile browsing mobile web strategy percentage of mobile visitors to b2b websites smartphones tabletsYikes!
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Marketing] 5 Keys to Using SlideShare for Maximum Impact
    If you’re a B2B marketer, SlideShare deserves your attention. Related Stories Best Friends: Social Media and Content Marketing for B2B Branding Social Media: It’s Not Just for Kids Anymore – 9 Adaptive Tips for Fundraisers Using Social Media 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Marketing] Backlinks: Why They Still Matter and How to Build Them
    Score more marketing tips like this by subscribing to the VR Buzz. © 2014, VR Marketing Blog. The post Backlinks: Why They Still Matter and How to Build Them appeared first on VR Marketing Blog. Content Marketing and Copywriting SEO/SEM Backlinks Google Algorithms Quality Content SEO What is a natural link?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Marketing] Adios and good luck, OneSource
    Social media marketing is key today too. Filed under: Business relationships , Content marketing , Fearless Competitor , Find New Customers. Business relationships Content marketing Fearless Competitor Find New CustomersSaying Good-Bye to the B2B Sales Lounge. wish them all the best as they take it over. Interesting tidbit.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Marketing] Distraction Byte: Weaving Social Snippets into PR Narratives
    And a reminder that I’m talking about long-term and consistent  organizational narrative , in regards to “ reputation, value and relationship building ,” not simply short-term marketing campaigns or online advertisements aimed at bloggers, etc. Public Relations social media and public relations Social Media MarketingSorry.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 14, 2010
    [Marketing] Tradeshows Part 8: Other Things I Know
    Marketers should be looking six to eight months out when it comes to events. It’s a tough gig and probably getting tougher as the Hand Wringers scrutinize marketing’s favourite money wasters. Event Planning is a Year-Round Activity. Work the calendar. No product launch? Do you have some content you can release? And for Your Customers.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 29, 2011
    [Marketing] Why Are We Still Sending Bad Direct Mail? Part 1
    Let’s look at contestant number one: This one has me cast as some kind of superhero, bringing together sales and marketing in a Camp Davidesque way with nothing more than a mask and an ebook. Even postal strikes aren’t what they used to be. Sure, there are picket lines, barrels full of burning (what do they burn, anyway?)
  • THE TOP LINE  |  MONDAY, OCTOBER 18, 2010
    [Marketing] How to create a compelling value proposition: Do it yourself in 3 steps
    Test your value proposition on your website, in your marketing campaigns, or in your sales pitches to induce prospects.  Businesses today are seeking products, services, and solutions that will directly or indirectly improve their competitive advantage.  What is a value proposition? What makes a value proposition compelling? Questions.
  • SALES CHALLENGER  |  MONDAY, AUGUST 12, 2013
    [Marketing] The Challenger Approach to Opportunity Management
    Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Process Management Solutions Selling 'It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? or, “How do I embed this in my CRM?”. But before we get there, why the chorus of companies so desperately needing the answer? Wrong.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 24, 2013
    [Marketing] 3 Key Behaviors that Guarantee a Great Customer Service Team
    They are more knowledgeable about customer needs and product shortcomings than anyone else in the organization, and their input can drive significant improvement to sales, marketing, and product. If your company manages an online community, require your sales reps and marketing managers to answer questions about products.
  • WONDERING OUT LOUD  |  MONDAY, AUGUST 24, 2009
    [Marketing] Are you self serving or self promoting
    Let me illustrate with an example of a LinkedIn discussion: Q: My boss wants me to buy a list of emails we can use for marketing. But LinkedIn is by no means the only site that suffers from sledgehammer marketing. As the adoption of social media by business expands at an ever increasing rate, its misuse grows along with it.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Marketing] 4 Time-Saving Tips for Managing Social Media Overload
    Want more marketing tips and tactics? © 2014, VR Marketing Blog. The post 4 Time-Saving Tips for Managing Social Media Overload appeared first on VR Marketing Blog. Social Media hootsuite social media management Social Media Marketing social media time saving tips social media tools swayy All rights reserved.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 25, 2010
    [Marketing] Making Sense of the Chaos: Social CRM with Bill Odell
    This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities. 
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 21, 2013
    [Marketing] Use Social Media Statistics to Find Your B2B Audience
    B2B marketers often use statistics for their social media presentations. With the overemphasis on Twitter in marketing and media, it is hard to accept that only 16% of US internet users are on Twitter. Marketing Social Networks b2b social media statistics Facebook linkedin statistics TwitterThey probably are.
  • EARNEST ABOUT B2B  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] This is the week that was – Public bickering and mourning.
    From ensuring brands stand out in a busy market, through to the effects of the consumerisation of IT on businesses and their workforce, forward thinking and planning is essential. The use of social networking channels in B2B marketing should be engrained and run through the veins of any good marketing plan or campaign strategy.
  • FATHOM  |  FRIDAY, APRIL 19, 2013
    [Marketing] Website Spring Cleaning Tips from Fathom’s Writers
    Content Creation & Strategy Online PR/Link-Building SEO Uncategorized blog Blogging content content marketing Copywriting Online Marketing seo content seo writing Social Media 'Spring has sprung in Cleveland, and you can tell by the swaying temperatures that go from sunroof to snow shovel in the span of a week.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 3, 2011
    [Marketing] 3 Easy Tips to Target Readers with Your Content
    While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful. These tips are just the tip of the iceberg on marketing your online content.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 5, 2012
    [Marketing] Jeff Ogden of Find New Customers named one of “50 Most Influential List in Sales Lead Management for 2011?
    Marketing buyer personas lead-generation marketing-campaigns sales-challengesJeff Ogden of Find New Customers  is named one of  50 Most Influential List in Sales Lead Management for 2011. ” says honoree Jeff Ogden, President of the B2B demand generation company  Find New Customers. The full list of winners can be viewed here.
  • B2B MEMES  |  WEDNESDAY, NOVEMBER 30, 2011
    [Marketing] 30 Lessons from 30 Blog Posts in 30 Days
    However, content without marketing is like a cart without a horse. It needs to be marketed. Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T. Twenty-nine days ago, I set out to write a post a day for this blog. think so. It’s a blog.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Marketing] The ROI on sales — more of the interview with Jim Burns of Avitage
    And what do you see and expect from marketing to help them to do that?  So how is marketing generating and cultivating leads through a sales ready status. Tags: Lead Nurturing Management best practices lead generation marketing campaigns This is part of a continuing series on my podcast interview of Jim Burns, CEO of Avitage.
  • WEBBIQUITY  |  MONDAY, JANUARY 16, 2012
    [Marketing] 24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
    Key Elements to a Successful Business Blog by TopRank Online Marketing. 12 Things to Do After You’ve Written a New Blog Post by Content Marketing Institute. Displaying Social Proof – What the Marketing Experts Use by KISSmetrics. Where to Use Keywords in Corporate Blog Posts by TopRank Online Marketing Blog. Stuart W.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 6, 2013
    [Marketing] Top 10 Online Marketing Resources to Stay Up-to-Date
    'Are you new to online and content marketing? Long live content marketing.”. The post Top 10 Online Marketing Resources to Stay Up-to-Date appeared first on Writtent.com: Internet Marketing Blog. Here is a list of the ten absolutely must-read resources you should keep on hand. Copyblogger.com. Jack Kerouac. Is SEO dead?
  • AGILE B2B COPYWRITER  |  THURSDAY, DECEMBER 2, 2010
    [Marketing] 6 Keys for Creating Compelling White Papers
    Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. B2B Copywriting B2B Marcom B2B Marketing Copywriting Tips and How to White PapersWhat was at the top of the list? White papers. 1 – Write to a single ideal prospect.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2011
    [Marketing] How to Leverage LinkedIn to Market Your Business with @LewisHowes [@InboundNow #10]
    How to Market Smarter, Faster, and Cheaper with David Siteman Garland. Stop Marketing and Start Engaging with Scott Stratten. Podcasting for Business & Email Marketing Best Practices with Christopher S. Learn How to Leverage LinkedIn to Improve Marketing Results. Some common mistakes to avoid. LinkedIn Doesn't Work.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2011
    [Marketing] 8 “Rules” for Social Advertising
    Nearly 3,500 views in 24 hours suggests that marketers are eager to learn more about the do’s and don’ts of running a social media advertisement on platforms including Facebook, Twitter, LinkedIn, SlideShare, Foursquare and Gowalla. Social Media ads digital marketing social advertisements Social Advertising social media marketing
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 30, 2014
    [Marketing] Announcing “The Rise of the Social Employee” @Dynamic_Signal Webinar #SocBiz #e20
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. 'A @Dynamic_Signal Webinar: Tues., 11 @ 11 a.m. 11 at 11 a.m. FOR EWORD by David C.
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Marketing] Why Your Marketing Team Must Have the "Get [Stuff] Done" Attitude
    But for inbound marketers specifically, that "Get [Stuff] Done" mentality is particularly important. In order for you to be successful as an inbound marketer, you need to work like a dog. It's for these reasons that inbound marketing requires more brainpower. Are the right people on your marketing team?
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 6, 2013
    [Marketing] What is Harder about B2B Blogging? Starting or Continuing?
    Seasoned content marketers don’t see this as a problem. But for traditional marketers it is not that easy. And team-of-one marketers. The links below provide different perspectives on blogging that are relevant for B2B marketers, and will get you thinking. Blogging B2B marketing B2B Social Media business blogging
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 23, 2014
    [Marketing] You Only Live Once (But You Have to Be Born Twice)
    In addition to a renewed zest for life and learning, I have also gained refreshing, new perspectives on business and marketing. In the context of B2B marketing, I consider this strategy immensely useful. Here is a quick, succinct summary for you: Pre-eminence means being seen as the most trusted advisor in your market.
  • E-STORM  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Marketing] Indonesia: Next Major E-commerce Market?
    'Just two years ago, the main discussion about the Indonesian e-commerce scene was focused on blogshops, which were mostly mom-and-pop shops uploading photos of their wares on Facebook or Blogspot. Transactions were handled offline, with customers SMSing their bank transfer IDs to shop owners to confirm purchases.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Marketing] 3 Local Marketing Mistakes Franchises Make (And How to Fix Them)
    is a franchise, and many of these franchises operate in competitive and highly segmented local geographic markets. Every day, franchise marketers are faced with the challenge of how to help drive local business to their franchisees spread throughout the country while also leveraging a national brand in these local markets.
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Marketing] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 28, 2010
    [Marketing] Three B2C Social Media Approaches for B2B Success
    Finding new ways to market your B2B company can sometimes be difficult. Many of the social media marketing tips and tricks these days are focused on B2C businesses and they are not easily applied to the unique aspects of B2B. Communications Facebook LinkedIn Marketing Social Networks location reviewsFacebook Advertising.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 29, 2013
    [Marketing] 3 Tips to Help Your Social Media Break Through all the Clutter
    Train your employees -  Social is a new marketing tool and we can’t assume that they know what your focus is for social or what their responsibilities are. Marketing Tips Social Marketing employee training on social media engaging customers with social media social media challenges tips on how to effectively use social media
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Marketing] Your Customers Want to Talk to You
    On the other side of this quest is a conversation inside that company that goes something like this: Marketing Person: We should put a toll-free number on our website so people can talk to us. Marketing Person: We should put a toll-free number on the website. Related Posts: How Marketing is Pushing Customer Service Under the Bus.
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Marketing] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    Duct Tape Marketing. Each week, the Duct Tape Marketing podcast features interviews with thought leaders, authors and creative entrepreneurs. It’s hosted by author John Jantsch, author of Duct Tape Marketing , Duct Tape Selling , the Referral Engine and the Commitment Engine. He’s a master of digital marketing.
  • TOM PISELLO  |  TUESDAY, NOVEMBER 23, 2010
    [Marketing] How to Measure and Present the Effectiveness of Your Content.
    Tuesday, November 23, 2010 How to Measure and Present the Effectiveness of Your Content Marketing Program The Content Marketing Institute recently posted a question for expert response regarding "How to Measure and Present the Effectiveness of Your Content Marketing Program". Content Marketing and the Forgotten Sales Professi.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 25, 2012
    [Marketing] Tracking The Global Audience of SocialMediaB2B.com
    Marketing country of origin demographics Facebook Insights Google AnalyticsEvery so often we look at our global B2B audience and see where our posts resonate around the world. While we understand that our audience is mainly in the US, we do have a growing following in other countries. And three more were the same, but in a different order.
  • BUYEROLOGY  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] Buyerology Trend: Think Buyer Network vs. Buyer
    This is the fourth article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    The modern C-Suite must enable an organization’s fundamental understanding of emerging buyer networks and adapting operations such as marketing and sales to account for this emergence. 
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Marketing] How to Keep Up with News & Emerging Trends [Marketing Cast]
    Information overload is a challenge for many marketers. In this week's episode of the Marketing Cast , David Meerman Scott addresses this question and suggests some quick solutions. Report: Top 7 Marketing Time Sinks and Solutions. Pick & Choose What's Important. Give yourself permission to not see everything," says David.
  • ENGAGE  |  MONDAY, MARCH 14, 2011
    [Marketing] How to Avoid Trolls, Landmines, and Time-Sucks in Social Media
    T he social media landscape can be a Labyrinth for even the most seasoned marketing professionals. Content Distribution Social Media Best Practices branding Building Community Content Marketing Digg Facebook Insight LinkedIn StumbleUpon Tactics Tumblr Twitter YouTubeAnd if you don’t? The winners in each quadrant?
  • VIDYARD  |  WEDNESDAY, APRIL 9, 2014
    [Marketing] Vidyard Rocks the Juno Awards Red Carpet as an Official Partner
    Blog Vidyard News Juno Awards 2014 video marketing vidyard 'In the last weekend of March, music lovers across Canada came together in sunny, but cold, Winnipeg, Manitoba to celebrate the 2014 Juno Awards. We arrived Friday afternoon to the buzz of the city preparing for the main ceremony taking place on Sunday evening. Behind the scenes.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 9, 2008
    [Marketing] The Contact Washing Machine
    I think we can all agree that B2B marketing has shifted from a purely creative discipline to a much more operational, process-oriented, data-centric, analytical discipline. Tags: marketing automation data management data cleansing Eloqua demand generation It's a long road though, as the data we get to work with is often. terrible.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 6, 2009
    [Marketing] 5 Reasons Dreamforce Is a Must-Attend Sales and Marketing Event For B2B Marketers
    Are you ready to improve sales, maximize marketing efforts and collaborate with 12,000 customers, partners and employees? Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Held Nov.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 2, 2013
    [Marketing] What Burning Facebook Questions Does YOUR Business Have?
    Facebook AdRoll Business LinkedIn Social Media Marketing Twitter WooBox 'I have been given the opportunity to visit Facebook later this month on a mission to better understand the world’s largest social network from within and gain their perspective on how they recommend businesses leverage their platform and service offerings.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] Want to Make Sure Your Blog Isn’t Read?
    If you’re a regular reader of this blog, you know I keep preaching the importance of a blog in your overall marketing plan, but I also stress the commitment needed to do it right and accomplish all your objectives. While I hope you’ve enjoyed my sense of entertaining you, on a serious note, blogs are great marketing tools.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 5, 2013
    [Marketing] This Old Website – 7 Unfortunate Realities
    Websites B2B marketing bizmarketer Elizabeth Williams Hand-Wringers linkedin Productivity Prevention Department social media 'Years and years ago somebody thought it would be a great idea if the corporate communications function in the company I worked for reported in to the CFO.  I left soon after. Even the ones you forgot about. Sorry.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 20, 2011
    [Marketing] Why I Won’t Accept Your LinkedIn Invite
    Random Rants Social Media B2B marketing bizmarketer Elizabeth Williams linkedin social mediaDear Michael, Indra, Lori, Anders, Marta, Steve, other guy named Steve, Ali and all the others. am sorry we’re not connected on LinkedIn and I appreciate your kind (and repeated) requests to join each others’ networks. like the blog.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 27, 2014
    [Marketing] Fixing Your Sucky B2B Website: Step One
    Aileen is a B2B marketer with a website that sucks only slightly less than her marriage. So for Aileen and all the other marketers out there who cry when they see their sites, here is the first of my Three Steps to a Not-Very-Sucky Website. Websites B2B marketing bizmarketer Elizabeth Williams linkedin website
  • SAVVY B2B MARKETING  |  MONDAY, JULY 27, 2009
    [Marketing] BtoB Content Marketing: Six Places to Find Hidden Content Gems
    Looking for more content to support your marketing efforts? It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 27, 2009
    [Marketing] BtoB Content Marketing: Six Places to Find Hidden Content Gems
    Looking for more content to support your marketing efforts? It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 9, 2012
    [Marketing] Manufacturers: Did You Realize CAD Downloads are a Good Lead Generator?
    Today we have a guest post from Jeff Drust, VP Marketing at CDS  (Catalog Data Solutions). Marketing organizations need to continually come up with new ways to get in front of the ever evolving selection and buying process. CAD downloads as a type of marketing content, are both highly relevant and valuable to both parties.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 22, 2013
    [Marketing] Infographic Dos, Don’ts and Must-Haves
    In fact, a single infographic has the potential of being viewed by up to 15 million people , according to Top Marketing Schools and the field of data visualization is growing both within business and academia, media and elsewhere. © 2013, VR Marketing Blog. Don’t assume the audience is well versed in your topic.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [Marketing] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Marketing Fan of the MonthWe’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • CONTENT MARKETING TODAY  |  TUESDAY, MAY 25, 2010
    [Marketing] Don’t Miss This Killer Combination: Wine, Women, and a Canadian Government Website
    Cool government content marketing is thriving up North. This is a terrific example of accessible and informative content serving the marketing needs of its government agency, the LCBO. Share and Enjoy: Tags: Content Marketing Knowledge Center News Online Success Stories websites LCBO It’s not an oxymoron. Surprise!
  • E-STORM  |  MONDAY, MARCH 3, 2014
    [Marketing] Etiquette for Media Planners, from Media Planners
    Display Advertising Online Marketing agencies marketing media planners media team media vendors vendor relations vendors That said, media planners often forget that without their print and digital media vendors, they […].
  • ENGAGE  |  WEDNESDAY, MAY 8, 2013
    [Marketing] 50 Tweets From #WhatsNextDC Day Two That You May Have Missed
    'Day Two of the What’s Next DC Marketing and Communications Conference did not disappoint. RT @ loebben : “You are now marketing to an audience with an audience of audiences.” whatsnextdc old school word of mouth marketing looks a little bit different today #socialmedia love thinking of social media this way.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 16, 2011
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Core Benefits of Well-Defined Marketing Personas While this post from HubSpot provides a Enjoy!
  • ANNUITAS  |  TUESDAY, JUNE 4, 2013
    [Marketing] ANNUITAS Names Jason Stewart as Vice President Demand Generation
    'ANNUITAS is changing the game for their enterprise B2B marketing clients, driving revenue through strategic Demand Process Transformation?. Press Releases B2B Marketing Demand Generation Demand Process Transforamation modern B2B Buyer look forward to being a part of this and helping the company to grow.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Marketing] How to Achieve Inbound Marketing Success in Less Than a Month
    If you're new to inbound marketing , it may seem daunting to transform your marketing practices. She was not generating leads through her website and didn't know how to make the transition from the traditional marketing methods she had been doing for years. Marketing Takeaway. Where do you start? Connect with HubSpot
  • HUBSPOT  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketing] Did Email Marketing Offers Drive 2010 Holiday Buying Season?
    Email marketing is certainly one of the engines that’s driving ecommerce sales higher. Free Download: 101 Marketing Charts and Graphs. Improve your decision making and long-term performance with marketing data for best practices. What is the outlook for online holiday sales this year compared with recent years? growth.
  • FATHOM  |  WEDNESDAY, OCTOBER 9, 2013
    [Marketing] Fathom’s Brad Miller Presenting At Lifecycle Messaging Conference
    because the old world of one-size-fits-all marketing is dead. Real-world examples of this breed of marketing will be presented by Fathom’s Brad Miller at the BlueHornet  Lifecycle Messaging Conference , which takes place today through Friday. How Segmentation Makes for Smarter Marketing. How To Boost Marketing Conversions.
  • ENGAGE  |  TUESDAY, MARCH 25, 2014
    [Marketing] How Search Engine Marketing Can Quickly Drive Traffic to Your Website
    SEM stands for search engine marketing, and it’s a way to drive traffic to a site by essentially paying for it. Here is how SEM works: Select relevant keyword based on the product or service being marketed. So take your time, plan carefully and happy marketing 'It’s 10:30 p.m. How is this possible? Why isn’t it working?
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 21, 2010
    [Marketing] ClickPredictions: The Birth of a Meaningful Marketing Model
    We asked Bob Gilbreath "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010" Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide (one of the nation’s largest digital advertising agencies) and author of “ The Next Evolution of Marketing ” Bob Gilbreath.
  • HUBSPOT  |  WEDNESDAY, JULY 14, 2010
    [Marketing] A Marketer's Guide to the 6 Phases of a Website Redesign
    Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. website is the cornerstone of any marketing campaign. Because of this, it’s essential that marketers take a leadership role in any company website redesign project. The Prep. Discovery. Color scheme.
  • B2B MEMES  |  WEDNESDAY, JULY 14, 2010
    [Marketing] We’ve Got Algorithms. Who Needs Editors?
    Even in content marketing, where knowing what people want is critical to the content provider’s success, a one-sided conversation dominated by the audience won’t fly. Tags: Content Marketing Crowdsourcing Editing New-Media Models Technology content new media But we should be careful not to confuse computed content with communication.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Marketing] The Power of Return On Marketing Investment Calculations
    Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Marketing] 4 Ways To Be Unproductive On Social Media
    Social Media Apps @hashtags Facebook hashtag Instagram Online Communities Social Media Marketing Social Networking Twitter 'Lately I have been writing about about things you can do to be more productive on social, and I hope you’ve been finding them interesting and helpful.
  • WONDERING OUT LOUD  |  TUESDAY, JANUARY 26, 2010
    [Marketing] Is it more natural to use social media tactics in the B2B space or B2C?
    Tags: Marketing Social Media B2B B2C Consumer Packaged Goods
  • B-TO-B LABS  |  WEDNESDAY, JULY 20, 2011
    [Marketing] Getting to know your content… really well.
    This is an especially important point to internalize as B2B marketers are putting more pressure on themselves to place just the right content in front of just the right person at just the right time. Content Marketing Digital Planning Lead Generation StrategyAll content is not created equal. A tall [.].
  • BIZNOLOGY  |  MONDAY, MARCH 12, 2012
    [Marketing] Should PPC and SEO campaigns have different landing pages?
    Organic Search Paid Search Search Marketing Web Metrics Landing page organic search pay-per-click Quality Score Search engine optimization Web search engineNumber Of Landing Pages Currently In Use For eTailers (Photo credit: Matthieu Dejardins, eCommerce Activist). Why pay for two different pages about exactly the same thing?
  • BUYEROLOGY  |  SUNDAY, NOVEMBER 21, 2010
    [Marketing] Reinvent the B2B Buyer Experience to Grow Revenues
    Optimizing revenue growth is by far the toughest assignment for sales and marketing today.    Buyer Silo View : An underlying theme in the sales and marketing alignment debate has been the problematic issue of silo thinking each area can engage in.  Image by jackanapes via Flickr.
  • BUYEROLOGY  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] The Importance of Buyer Personas to Lead-to-Revenue Management
    tough assignment for B2B marketers today is getting a handle on how buyers progress through the buying and selling cycles.    It also redefines marketing’s role in terms of just lead generation to that of working in tandem with sales through the entire end-to-end process of revenue generation and management. 
  • WRITTENT  |  THURSDAY, SEPTEMBER 19, 2013
    [Marketing] Content Curation Tips: 6 Places to Find Content to Share on Social Media
    '75% of marketers don’t have the time to create custom content. MarketingProfs’ Ann Handley shared at the recent Inbound13 marketing conference that she believes effective content curation is a way to enhance a company’s existing strategy. Are you currently utilizing content curation in your inbound marketing strategy? Facebook.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 14, 2010
    [Marketing] Growing your business in a world without Google
    Search has become such a popular marketing channel because almost everyone uses search. But maybe the right marketing channel for you is one that attracts a more narrow (i.e., Don't be afraid to rethink your marketing channels if you discover the best objective you can hope to achieve isn't worth your time. by Tim Peter.
  • B2B LEAD BLOG  |  TUESDAY, JANUARY 5, 2010
    [Marketing] Updating Lead Status in SFDC for Better Marketing Data
    If so, you’re among the majority of marketers, according to Marketing Sherpa’s Email Marketing Benchmark survey.   Are your email lists growing?  Despite the doom and gloom in the economy lately the majority of respondents appear to have not lost considerable portions of their email lists over the last year. Here’s the
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Marketing] A Definitive Guide to Using Facebook Insights for Your Business
    'Facebook has multiple metrics and analytics to help you with your marketing efforts. Here’s how this could affect your marketing. Advertising to a target market is nothing new – Facebook has allowed filtering for ads for a while. This can affect your marketing strategy. © 2014, VR Marketing Blog.
  • BUYEROLOGY  |  TUESDAY, APRIL 12, 2011
    [Marketing] Engage the Social Buyer Persona
      Content Curation : In B2B marketplaces, and those specialized markets that content tends to be industry specific, offering content curation can be an avenue for buyers to engage with an organization.  Image by Maria Reyes-McDavis via Flickr.   As in we are engaging the buyer in the buying process for example. 
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Marketing] Twitter IS Social « Digital B2B Marketing
    Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. In fact, they question if Twitter is more of a broadcast medium than a social medium.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Marketing] What PR Pros Can Learn from The Huffington Post
    Simply put, as a result of a high profile “Privacy Directive,” it just became more complex to run digital marketing campaigns targeting prospects in EU nations. To that end, we issued a press release about a new product feature designed specifically to help marketers comply.  For the sake of comparison, Newsweek sold for $1. It worked. 
  • HUBSPOT  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Another Sign of Outbound Marketing's Death: Cable TV Sees First Ever Decline in Subscribers
    In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. According to Kagan, the firm believes the decline in subscribers is due to poor economic conditions and not the rising online video market. Marketing Takeaway. Download the ebook now!
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