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  • BIZNOLOGY  |  MONDAY, JANUARY 30, 2012
    [Marketing] Google tells you where to place your content
    Internet Marketing Above the fold Browser Size Cell Phone Google Mobile phone WebsiteImage via Wikipedia. Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. And especially–don’t put important stuff “below the fold.”
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 8, 2014
    [Marketing] Jeff Ogden of Find New Customers is a graduate of the University of Notre Dame
    'The well-known marketing expert, Jeff Ogden of Find New Customers , is a graduate of the University of Notre Dame.and he’s proud to be a graduate of this fine university. do not work for free, so please never ask me to do marketing work for you without paying for it. was accepted, Sad news for Notre Dame football fans.
  • SAZBEAN  |  FRIDAY, DECEMBER 3, 2010
    [Marketing] Tips for Finding the Right People on Twitter
    Content Marketing News & Notes Social Media Social Networks communication channel find people networking online social networking people real-time web right people search page search team social media strategy social networking tips tweeter twitter web 2.0 This concept applies to other communication channels too.) world wide web
  • ENGAGE  |  TUESDAY, JANUARY 17, 2012
    [Marketing] 10 Better Ideas Than Looking at a Top 10 List For Advice
    And conventional wisdom isn’t always the path to success in the world of digital marketing. For instance, I once looked at what the top 10 blogs in content marketing were doing (as opposed to saying) and found some interesting results, like, the average blog in AdAge’s Top 10 in the Power 150 write 2.4 They’re too aspirational.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 28, 2010
    [Marketing] Nobody Reads. Get Over It
    Random Rants B2B marketing bizmarketer Elizabeth Williams ignoring linkedin not reading readingIt’s really not unusual to find people crying in the ladies room at work. Often it has to do with boyfriends, football pools or American Idol. But sometimes it has to do with a truly nasty day at work. Nobody fuc*ing reads anymore,” she wailed.
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 5, 2010
    [Marketing] K’s Top Five for the Week – November 5
    B2B Copywriting B2B Marketing Copywriting Tips and How to Top PicksTweet Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. m happy to report I’m finally finished, and the new site is working beautifully. Plus it’s a dream to maintain and update. Gotta love that!
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Marketing] 5 Lessons to Learn from the World’s Worst Press Release
    Content Marketing Public Relations Tips & Mini-Guides bad press release news release lessonsThe headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it. have changed details to protect the perpetrators.
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Marketing] 5 Lessons to Learn from the World’s Worst Press Release
    Content Marketing Public Relations Tips & Mini-Guides bad press release news release lessonsThe headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it. have changed details to protect the perpetrators.
  • HUBSPOT  |  MONDAY, APRIL 4, 2011
    [Marketing] How to Get Found Online As a Local Business [Marketing Cast]
    In this episode of the Weekly Marketing Cast , we discuss a few ways to surface in local search engine results. Webinar On Demand: Become an Expert in Local Marketing. Learn how local online marketing channels can grow your traffic and leads! Connect with Industry Thought Leaders. Focus on GPS-enabled Services.
  • SAZBEAN  |  THURSDAY, AUGUST 12, 2010
    [Marketing] Is Exit Rate a Useful Metric?
    Tags: Analytics Business Content Marketing News & Notes eCommerce bounce bounce rate conversions exit exit rate improve conversion metrics
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Marketing] Exclusive Interview Eloqua's Director Of Content @jchernov.
    The main reason: it shared real life experience of implementing and managing social media marketing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. Jeremy: Tell me about Eloqua’s market position. It was Michael. That’s our vision. 
  • ENGAGE  |  MONDAY, FEBRUARY 27, 2012
    [Marketing] Why Content Eats Advertising’s Lunch
    Innovation Plus Opinion advertising Branded Content Content Content (media) Content Marketing Content Strategy Content versus Advertising Writers ResourcesT here’s a decades old saying in advertising that bears repeating: “People don’t read ads – they read what interests them. Sometimes it’s an ad.”
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 28, 2012
    [Marketing] How To Define Influence In Social Media
    In 2012, the practice of a certain payola – much like the 1920’s disk and radio industries – has led corporations to buy web influence with false recommendations and fake followers in order to boost their social scores (see Infographic : Marketing vs. Manipulation by SEOBook/Lumin Interactive). How does one define influence In Social Media?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] Want to Make Sure Your Blog Isn’t Read?
    If you’re a regular reader of this blog, you know I keep preaching the importance of a blog in your overall marketing plan, but I also stress the commitment needed to do it right and accomplish all your objectives. While I hope you’ve enjoyed my sense of entertaining you, on a serious note, blogs are great marketing tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Marketing] Carving a path through leadership “hell” with Mitch Joel
    5 – One Screen Marketplace – It’s not three screens — marketing is only about the screen that is currently in front of your consumer at that moment. futurist Leadership Personalities of the social web Video blogs ctrl alt delete digital trends Mitch Joel social media marketing social media trends Comments Mark!
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Why you ought to visit this blog over the weekend
    Filed under: Demand Generation , Fearless Competitor , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing. Demand Generation Fearless Competitor Find New Customers lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Marketing] 28 (of the) Best Business Blogging Guides and Tips of 2013
    'Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketing] My Most Painful Struggle on the Web
    What I find most difficult is having to juggle multiple tasks when it comes to marketing online. can blog about business blogging and content marketing. love writing about all things blogging and marketing online.That’s what I do here on this blog, WritingontheWeb.com. can focus on marketing and operations. Problem?
  • FATHOM  |  THURSDAY, OCTOBER 3, 2013
    [Marketing] For Manufacturers Today, Content Is A Key Tool In The Buying Cycle
    Stay tuned all month as we tell you more tips and strategies for marketing your products and services online in the digital age. B2B Content Creation & Strategy Manufacturing Industry content for the buying cycle content marketing content strategy marketing for manufacturers You’ll be glad you did.
  • HUBSPOT  |  MONDAY, FEBRUARY 28, 2011
    [Marketing] How Do You Keep Up with the Competition? [Marketing Cast]
    In this episode of the Weekly Marketing Cast , we talk about the dynamic between you and your competitors. In this age of rapidly changing technologies, businesses are fiercely competing for the attention of online viewers. Many companies start obsessing over what the competition is doing. Should you follow suit? Be Aware of Your Competitors.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 24, 2010
    [Marketing] A Call Plan Can Help To Fix The Gap Between Sales and Marketing
    He touches on the misaligned expectations that exist between marketing and sales (my favorite topic) and how it results in limited attention being paid to those early-stage opps. Josh points out that nurture process can last for months, so both marketing and sales need to have an action plan in place to stay on that prospect's radar.
  • WRITTENT  |  WEDNESDAY, JUNE 12, 2013
    [Marketing] How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes
    Start Using Video Content.  .       Image Credit: Inbound Marketing Agents. It’s clear that your best bet for generating Tweets, Pins and Facebook shares is creating incredibly compelling content marketing. How have you adapted your content marketing strategy to survive the new rules of SEO? Identify and Fix Broken Links.
  • B2B MARKETING SAVVY  |  THURSDAY, AUGUST 27, 2009
    [Marketing] First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz
    A traditionally conservative marketing mentality.  A virtual marketing community operating from multiple offices/multiple time zones.  Twitter blurs the line between marketing, PR, web, advertising, training, etc. World Tagged: Advertising, B2B, client, marketing, PR, social media, Twitter. A skittish  legal department. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketing] 6 Things To Empower Your Social Media Campaign
    If you utilize non-digital forms of marketing, then let your social media pro in on the details. Let them understand your marketing cycle so they can support your over all goal, not just the goal of social media.  5) “What Have You Done for Me Lately”: Social media isn’t really a sales tool, its a marketing tool.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 20, 2011
    [Marketing] The 3 Big Themes of Demand Generation [Video]
    But any marketer can tell you it’s pretty wide ranging. It’s a blanket term covering topics like lead management, funnel management and content marketing. Marketing automation still has plenty of room to grow. by Jesse Noyes | Tweet this. Demand generation might sound pretty wonky. The importance of being compelling.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Marketing] 4 Ways To Be Unproductive On Social Media
    Social Media Apps @hashtags Facebook hashtag Instagram Online Communities Social Media Marketing Social Networking Twitter 'Lately I have been writing about about things you can do to be more productive on social, and I hope you’ve been finding them interesting and helpful.
  • WEBBIQUITY  |  FRIDAY, JANUARY 15, 2010
    [Marketing] How Social Media Changed the Sales Cycle into the Buying Cycle
    Marketers spent a lot of time creating attractive sales collateral materials–brochures, specification sheets and the like–and getting these printed on nice, glossy paper. Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. DBXNT74M6AKY.
  • B2B MARKETING ONLINE  |  WEDNESDAY, APRIL 28, 2010
    [Marketing] Twitter = "The Emperor's New Clothes"
    Now let’s look at what is currently going on in a lot of marketing teams – Twitter account set up, why? Is what the marketing team at Vodafone had for breakfast going to excite the board of any global bank? Remember I am approaching this from a B2B marketing point of view, not consumer or IT support. Facebook page done, why?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Marketing] How Inbound Marketing Can Help in a Job Search
    As HubSpot is actively growing our Customer Success team by hiring Inbound Marketing Consultants ( apply here ) and Customer Success Managers ( apply here ) we thought we’d take a minute to talk about how you can use inbound marketing techniques in your job search. Love Marketing? Create. Optimize. Promote.
  • B2B MARKETING BLOG  |  WEDNESDAY, NOVEMBER 7, 2012
    [Marketing] Are you guilty of language abuse?
    content Marketing Uncategorized copywriting language writingI can’t write any languages other than English (you can’t count my tourist Spanish and I didn’t retain anything from that one semester of Russian I took in college), but I’d bet that few other tongues get as beaten or abused as English.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 25, 2010
    [Marketing] The Ultimate Social Media Information Destination: Social Media Informer Launches
    SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news Share this on Bebo. Subscribe to the comments for this post? Digg this!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] B2B Lead Generation Using a Business Blog
    Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
  • CONVERSIONATION  |  WEDNESDAY, JUNE 1, 2011
    [Marketing] Intel’s “The Museum of Me” Facebook Campaign Gets the Buzz
    Blog Social media marketing Facebook Intel The Museum of MeRecently, I saw some great examples of how you can use Facebook in a cross-channel campaign with data capture flows and customer profile updates. Facebook and [.].
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [Marketing] Where are the American companies?
    Lots of great marketing content was flying out, as company after company registered and downloaded it. Paul Dunay, Buzz Marketing for Technology. B2B Demand Generation | Where are the American companies? Over the weekend, Find New Customers was quite popular. But they all had one thing in common. Where the heck are the Americans?
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 30, 2014
    [Marketing] Announcing “The Rise of the Social Employee” @Dynamic_Signal Webinar #SocBiz #e20
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. 'A @Dynamic_Signal Webinar: Tues., 11 @ 11 a.m. 11 at 11 a.m. FOR EWORD by David C.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 18, 2010
    [Marketing] Get Visual with Your Info: Advice on Illustrating Your Content
    Which, in turn, is essential to effective content marketing. Share and Enjoy: Tags: Content Marketing Knowledge Center News Online Tech Tools Tips & Mini-Guides coolinfographics.com infographics Randy Krum Let Infographics Help You Make Your Point Instantly. That’s what effective infographics are all about. Words work well. Swivel.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JUNE 8, 2012
    [Marketing] Climb the B2B Prospecting Ladder for the Best Affinity Partners
    Marketing by collaborating with member organizations is a proven and successful marketing channel, provided that you are working with the member organizations that will deliver customers that are profitable for your brand. We have assisted affinity marketers in successfully addressing these challenges. Kenyon Blunt. Unions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 24, 2010
    [Marketing] Meet the captain of the world’s first viral marketing success
     . Can you imagine being in charge of marketing and watch your product become the first-ever “viral” success story? . It’s remarkable to me that you had the foresight back then to let the thing roll and disconnect it from a traditional marketing perspective.   Pete Healy is currently the director of Crowbar Marketing in Cincinnati, OH.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 18, 2011
    [Marketing] Is it really elementary, my dear Watson?
    In fact, I see similar parallels in the way marketers are on the hunt to automate marketing and sales processes. Marketing Efficiency data IBM iRobot Jeopardy marketing automation PC World sales and marketing supercomputer Watsonby Amber Stevens | Tweet this. ’ So, are we on the cusp of iRobot like days?
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Marketing] How to Decide Between a Dedicated or Shared IP for Email Marketing
    several questions arose at a roundtable discussion about the benefits of a shared IP versus a dedicated IP for your email marketing sending. The sender must purchase and set up the dedicated IP with their email marketing vendor. At last week's eM+C event , All About eMail Live!, This aspect of the decision is fairly straightforward.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 19, 2013
    [Marketing] 10 Steps to Rebrand Your Business with Social Media
    Social Media for B2B Branding brand Facebook Instagram LinkedIn Rebranding Social Media Marketing Twitter YouTube 'Congratulations, Your B2B Business Has a New Brand! Now What? Some businesses are fortunate enough to thrive under a single name from the day they first launch through many years of growth and evolution.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 23, 2011
    [Marketing] Does Your Blog Post Answer These 4 Questions?
    Content Marketing How to.Tips On Writing Better Writing for the Web Writing Great Blog Content blog writing business bloggingThis is important: You want your blog posts to  educate, entertain, engage, and enrich  readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. Analytic learners.
  • BIZNOLOGY  |  WEDNESDAY, MAY 7, 2014
    [Marketing] Emails are like cockroaches
    Social Business adaptability Cockroach email email marketing Passion According to G.H 'Spoiler: this is NOT an email-bashing post. It’s a very appealing vision. After all, email at the workplace has become an ongoing source of stress, so disliking it is easy. In a way, emails are like the cockroaches of the collaboration ecosystem.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
    Internet Marketing Slider email IBM Lotus Notes Lotus Notes Microsoft SharePoint Microsoft Word phone SharePoint Social business social media 'Boxing Day at Eaton Center (Photo credit: Wikipedia). The novelty of today is the legacy of tomorrow. Previous entries in this series: 1. Your choice of social platform does matter ; 2.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Marketing] Backlinks: Why They Still Matter and How to Build Them
    Score more marketing tips like this by subscribing to the VR Buzz. © 2014, VR Marketing Blog. The post Backlinks: Why They Still Matter and How to Build Them appeared first on VR Marketing Blog. Content Marketing and Copywriting SEO/SEM Backlinks Google Algorithms Quality Content SEO What is a natural link?
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 2, 2013
    [Marketing] What Burning Facebook Questions Does YOUR Business Have?
    Facebook AdRoll Business LinkedIn Social Media Marketing Twitter WooBox 'I have been given the opportunity to visit Facebook later this month on a mission to better understand the world’s largest social network from within and gain their perspective on how they recommend businesses leverage their platform and service offerings.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 9, 2010
    [Marketing] 10 Things You Must Do for LinkedIn Profile Completeness
    Tags: LinkedIn business opportunities collaboration community websites display jobs seeker LinkedIn Open Networker online social networking professional profiles redefine social information processing Social Media Marketing Social network service Social Networking Web 2.0
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Marketing] Adios and good luck, OneSource
    Social media marketing is key today too. Filed under: Business relationships , Content marketing , Fearless Competitor , Find New Customers. Business relationships Content marketing Fearless Competitor Find New CustomersSaying Good-Bye to the B2B Sales Lounge. wish them all the best as they take it over. Interesting tidbit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 12, 2010
    [Marketing] Is this the final answer to social media measurement?
    Is there a place for yet ANOTHER social web monitoring tool in a crowded market? Text-sensitive analysis — I had the opportunity to review several social media measurement platforms over the past few months including market leader Radian6.  Market access — This move just makes so much business sense for SAS.
  • LEADERSHIP  |  TUESDAY, JULY 30, 2013
    [Marketing] 7 Tactics that Are Working for B2B Lead Generation Today
    As B2B marketers, we are continuously challenged with finding new ways to win over the customer in a highly competitive landscape. have shared many different tips and techniques in these B2B marketing and demand generation pieces on my blog. And for that to happen, sales and marketing alignment is a given. Fascinating.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 14, 2010
    [Marketing] Tradeshows Part 8: Other Things I Know
    Marketers should be looking six to eight months out when it comes to events. It’s a tough gig and probably getting tougher as the Hand Wringers scrutinize marketing’s favourite money wasters. Event Planning is a Year-Round Activity. Work the calendar. No product launch? Do you have some content you can release? And for Your Customers.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 29, 2011
    [Marketing] Why Are We Still Sending Bad Direct Mail? Part 1
    Let’s look at contestant number one: This one has me cast as some kind of superhero, bringing together sales and marketing in a Camp Davidesque way with nothing more than a mask and an ebook. Even postal strikes aren’t what they used to be. Sure, there are picket lines, barrels full of burning (what do they burn, anyway?)
  • THE TOP LINE  |  MONDAY, OCTOBER 18, 2010
    [Marketing] How to create a compelling value proposition: Do it yourself in 3 steps
    Test your value proposition on your website, in your marketing campaigns, or in your sales pitches to induce prospects.  Businesses today are seeking products, services, and solutions that will directly or indirectly improve their competitive advantage.  What is a value proposition? What makes a value proposition compelling? Questions.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 24, 2013
    [Marketing] 3 Key Behaviors that Guarantee a Great Customer Service Team
    They are more knowledgeable about customer needs and product shortcomings than anyone else in the organization, and their input can drive significant improvement to sales, marketing, and product. If your company manages an online community, require your sales reps and marketing managers to answer questions about products.
  • SALES CHALLENGER  |  MONDAY, AUGUST 12, 2013
    [Marketing] The Challenger Approach to Opportunity Management
    Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Process Management Solutions Selling 'It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? or, “How do I embed this in my CRM?”. But before we get there, why the chorus of companies so desperately needing the answer? Wrong.
  • HUBSPOT  |  THURSDAY, JULY 15, 2010
    [Marketing] How to Crowdsource Online Marketing Within Your Business
    “Our philosophy at MediPurpose is that it takes the experience and knowledge of everybody at the company to make this website work,” Derek Rudnak told me recently, explaining the reason behind his company’s marketing success. Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results.
  • WONDERING OUT LOUD  |  MONDAY, AUGUST 24, 2009
    [Marketing] Are you self serving or self promoting
    Let me illustrate with an example of a LinkedIn discussion: Q: My boss wants me to buy a list of emails we can use for marketing. But LinkedIn is by no means the only site that suffers from sledgehammer marketing. As the adoption of social media by business expands at an ever increasing rate, its misuse grows along with it.
  • HUBSPOT  |  MONDAY, APRIL 25, 2011
    [Marketing] How to Break Through the Clutter on Social Media [Marketing Cast]
    In today’s episode of the Weekly Marketing Cast we discuss why social media shouldn’t be seen as a cluttered space. Adopt the language of your existing and potential customers and incorporate it when building your next marketing offer. On-Demand Webinar: How Marketers Succeed in a Social World. Connect with HubSpot
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Marketing] 4 Time-Saving Tips for Managing Social Media Overload
    Want more marketing tips and tactics? © 2014, VR Marketing Blog. The post 4 Time-Saving Tips for Managing Social Media Overload appeared first on VR Marketing Blog. Social Media hootsuite social media management Social Media Marketing social media time saving tips social media tools swayy All rights reserved.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 25, 2010
    [Marketing] Making Sense of the Chaos: Social CRM with Bill Odell
    This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities. 
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 21, 2013
    [Marketing] Use Social Media Statistics to Find Your B2B Audience
    B2B marketers often use statistics for their social media presentations. With the overemphasis on Twitter in marketing and media, it is hard to accept that only 16% of US internet users are on Twitter. Marketing Social Networks b2b social media statistics Facebook linkedin statistics TwitterThey probably are.
  • E-STORM  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Marketing] Indonesia: Next Major E-commerce Market?
    'Just two years ago, the main discussion about the Indonesian e-commerce scene was focused on blogshops, which were mostly mom-and-pop shops uploading photos of their wares on Facebook or Blogspot. Transactions were handled offline, with customers SMSing their bank transfer IDs to shop owners to confirm purchases.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 12, 2014
    [Marketing] Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming
    'The Business Marketing Association is coming to Tampa Bay  soon – within weeks. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. Petersburg area because they will be able to attend local meetings with the leading marketing experts in the USA, like Paul Dunay , who’s a great speaker.
  • EARNEST ABOUT B2B  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] This is the week that was – Public bickering and mourning.
    From ensuring brands stand out in a busy market, through to the effects of the consumerisation of IT on businesses and their workforce, forward thinking and planning is essential. The use of social networking channels in B2B marketing should be engrained and run through the veins of any good marketing plan or campaign strategy.
  • FATHOM  |  FRIDAY, APRIL 19, 2013
    [Marketing] Website Spring Cleaning Tips from Fathom’s Writers
    Content Creation & Strategy Online PR/Link-Building SEO Uncategorized blog Blogging content content marketing Copywriting Online Marketing seo content seo writing Social Media 'Spring has sprung in Cleveland, and you can tell by the swaying temperatures that go from sunroof to snow shovel in the span of a week.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 3, 2011
    [Marketing] 3 Easy Tips to Target Readers with Your Content
    While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful. These tips are just the tip of the iceberg on marketing your online content.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 5, 2012
    [Marketing] Jeff Ogden of Find New Customers named one of “50 Most Influential List in Sales Lead Management for 2011?
    Marketing buyer personas lead-generation marketing-campaigns sales-challengesJeff Ogden of Find New Customers  is named one of  50 Most Influential List in Sales Lead Management for 2011. ” says honoree Jeff Ogden, President of the B2B demand generation company  Find New Customers. The full list of winners can be viewed here.
  • B2B MEMES  |  WEDNESDAY, NOVEMBER 30, 2011
    [Marketing] 30 Lessons from 30 Blog Posts in 30 Days
    However, content without marketing is like a cart without a horse. It needs to be marketed. Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T. Twenty-nine days ago, I set out to write a post a day for this blog. think so. It’s a blog.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Marketing] The ROI on sales — more of the interview with Jim Burns of Avitage
    And what do you see and expect from marketing to help them to do that?  So how is marketing generating and cultivating leads through a sales ready status. Tags: Lead Nurturing Management best practices lead generation marketing campaigns This is part of a continuing series on my podcast interview of Jim Burns, CEO of Avitage.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Marketing] 5 Keys to Using SlideShare for Maximum Impact
    If you’re a B2B marketer, SlideShare deserves your attention. Related Stories Best Friends: Social Media and Content Marketing for B2B Branding Social Media: It’s Not Just for Kids Anymore – 9 Adaptive Tips for Fundraisers Using Social Media 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience.
  • AGILE B2B COPYWRITER  |  THURSDAY, DECEMBER 2, 2010
    [Marketing] 6 Keys for Creating Compelling White Papers
    Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. B2B Copywriting B2B Marcom B2B Marketing Copywriting Tips and How to White PapersWhat was at the top of the list? White papers. 1 – Write to a single ideal prospect.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 6, 2013
    [Marketing] What is Harder about B2B Blogging? Starting or Continuing?
    Seasoned content marketers don’t see this as a problem. But for traditional marketers it is not that easy. And team-of-one marketers. The links below provide different perspectives on blogging that are relevant for B2B marketers, and will get you thinking. Blogging B2B marketing B2B Social Media business blogging
  • SAVVY B2B MARKETING  |  MONDAY, JULY 27, 2009
    [Marketing] BtoB Content Marketing: Six Places to Find Hidden Content Gems
    Looking for more content to support your marketing efforts? It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 27, 2009
    [Marketing] BtoB Content Marketing: Six Places to Find Hidden Content Gems
    Looking for more content to support your marketing efforts? It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 6, 2009
    [Marketing] 5 Reasons Dreamforce Is a Must-Attend Sales and Marketing Event For B2B Marketers
    Are you ready to improve sales, maximize marketing efforts and collaborate with 12,000 customers, partners and employees? Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Held Nov.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 28, 2010
    [Marketing] Three B2C Social Media Approaches for B2B Success
    Finding new ways to market your B2B company can sometimes be difficult. Many of the social media marketing tips and tricks these days are focused on B2C businesses and they are not easily applied to the unique aspects of B2B. Communications Facebook LinkedIn Marketing Social Networks location reviewsFacebook Advertising.
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Marketing] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    Duct Tape Marketing. Each week, the Duct Tape Marketing podcast features interviews with thought leaders, authors and creative entrepreneurs. It’s hosted by author John Jantsch, author of Duct Tape Marketing , Duct Tape Selling , the Referral Engine and the Commitment Engine. He’s a master of digital marketing.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Marketing] Distraction Byte: Weaving Social Snippets into PR Narratives
    And a reminder that I’m talking about long-term and consistent  organizational narrative , in regards to “ reputation, value and relationship building ,” not simply short-term marketing campaigns or online advertisements aimed at bloggers, etc. Public Relations social media and public relations Social Media MarketingSorry.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Marketing] Your Customers Want to Talk to You
    On the other side of this quest is a conversation inside that company that goes something like this: Marketing Person: We should put a toll-free number on our website so people can talk to us. Marketing Person: We should put a toll-free number on the website. Related Posts: How Marketing is Pushing Customer Service Under the Bus.
  • TOM PISELLO  |  TUESDAY, NOVEMBER 23, 2010
    [Marketing] How to Measure and Present the Effectiveness of Your Content.
    Tuesday, November 23, 2010 How to Measure and Present the Effectiveness of Your Content Marketing Program The Content Marketing Institute recently posted a question for expert response regarding "How to Measure and Present the Effectiveness of Your Content Marketing Program". Content Marketing and the Forgotten Sales Professi.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2011
    [Marketing] How to Leverage LinkedIn to Market Your Business with @LewisHowes [@InboundNow #10]
    How to Market Smarter, Faster, and Cheaper with David Siteman Garland. Stop Marketing and Start Engaging with Scott Stratten. Podcasting for Business & Email Marketing Best Practices with Christopher S. Learn How to Leverage LinkedIn to Improve Marketing Results. Some common mistakes to avoid. LinkedIn Doesn't Work.
  • BUYEROLOGY  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] Buyerology Trend: Think Buyer Network vs. Buyer
    This is the fourth article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    The modern C-Suite must enable an organization’s fundamental understanding of emerging buyer networks and adapting operations such as marketing and sales to account for this emergence. 
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 25, 2012
    [Marketing] Tracking The Global Audience of SocialMediaB2B.com
    Marketing country of origin demographics Facebook Insights Google AnalyticsEvery so often we look at our global B2B audience and see where our posts resonate around the world. While we understand that our audience is mainly in the US, we do have a growing following in other countries. And three more were the same, but in a different order.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 26, 2014
    [Marketing] 4 Ways to Banish Writer’s Block
    Get more marketing and small business tips by subscribing to the VR Buzz weekly newsletter. Content Marketing and Copywriting copywriting Writer''s Block writing writing tips 'Microsoft Word is open on your computer. You’re staring at the blank white screen. You type one sentence. You hit “delete.” “Delete.”
  • ENGAGE  |  MONDAY, MARCH 14, 2011
    [Marketing] How to Avoid Trolls, Landmines, and Time-Sucks in Social Media
    T he social media landscape can be a Labyrinth for even the most seasoned marketing professionals. Content Distribution Social Media Best Practices branding Building Community Content Marketing Digg Facebook Insight LinkedIn StumbleUpon Tactics Tumblr Twitter YouTubeAnd if you don’t? The winners in each quadrant?
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 16, 2011
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Core Benefits of Well-Defined Marketing Personas While this post from HubSpot provides a Enjoy!
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Marketing] Why Your Marketing Team Must Have the "Get [Stuff] Done" Attitude
    But for inbound marketers specifically, that "Get [Stuff] Done" mentality is particularly important. In order for you to be successful as an inbound marketer, you need to work like a dog. It's for these reasons that inbound marketing requires more brainpower. Are the right people on your marketing team?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 9, 2008
    [Marketing] The Contact Washing Machine
    I think we can all agree that B2B marketing has shifted from a purely creative discipline to a much more operational, process-oriented, data-centric, analytical discipline. Tags: marketing automation data management data cleansing Eloqua demand generation It's a long road though, as the data we get to work with is often. terrible.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Marketing] 3 Local Marketing Mistakes Franchises Make (And How to Fix Them)
    is a franchise, and many of these franchises operate in competitive and highly segmented local geographic markets. Every day, franchise marketers are faced with the challenge of how to help drive local business to their franchisees spread throughout the country while also leveraging a national brand in these local markets.
  • BLOG MY CALLS  |  FRIDAY, MAY 16, 2014
    [Marketing] The Friday Marketing RANT: Why Don't Sales Guys 'Ask for the Business?'
    'This blog post is part of the Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. by McKay Allen, Inbound Marketing Manager To receive the rant in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. -. That''s bad.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Marketing] [VIDEO] Ride the Möbius Strip to #SocialBusiness Success @SocialEmployee #SocBiz #SocialSelling
    The Möbius strip is a nifty object—like a little embodiment of infinity—and its unique properties make it an excellent analogy for how modern marketing communications should operate. Solis’s observations come during a blog post and video interview with Porter Gale, former VP of marketing at Virgin America (@ VirginAmerica ).
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 21, 2010
    [Marketing] ClickPredictions: The Birth of a Meaningful Marketing Model
    We asked Bob Gilbreath "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010" Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide (one of the nation’s largest digital advertising agencies) and author of “ The Next Evolution of Marketing ” Bob Gilbreath.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Marketing] How to Keep Up with News & Emerging Trends [Marketing Cast]
    Information overload is a challenge for many marketers. In this week's episode of the Marketing Cast , David Meerman Scott addresses this question and suggests some quick solutions. Report: Top 7 Marketing Time Sinks and Solutions. Pick & Choose What's Important. Give yourself permission to not see everything," says David.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 5, 2013
    [Marketing] This Old Website – 7 Unfortunate Realities
    Websites B2B marketing bizmarketer Elizabeth Williams Hand-Wringers linkedin Productivity Prevention Department social media 'Years and years ago somebody thought it would be a great idea if the corporate communications function in the company I worked for reported in to the CFO.  I left soon after. Even the ones you forgot about. Sorry.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 20, 2011
    [Marketing] Why I Won’t Accept Your LinkedIn Invite
    Random Rants Social Media B2B marketing bizmarketer Elizabeth Williams linkedin social mediaDear Michael, Indra, Lori, Anders, Marta, Steve, other guy named Steve, Ali and all the others. am sorry we’re not connected on LinkedIn and I appreciate your kind (and repeated) requests to join each others’ networks. like the blog.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 27, 2014
    [Marketing] Fixing Your Sucky B2B Website: Step One
    Aileen is a B2B marketer with a website that sucks only slightly less than her marriage. So for Aileen and all the other marketers out there who cry when they see their sites, here is the first of my Three Steps to a Not-Very-Sucky Website. Websites B2B marketing bizmarketer Elizabeth Williams linkedin website
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2011
    [Marketing] 8 “Rules” for Social Advertising
    Nearly 3,500 views in 24 hours suggests that marketers are eager to learn more about the do’s and don’ts of running a social media advertisement on platforms including Facebook, Twitter, LinkedIn, SlideShare, Foursquare and Gowalla. Social Media ads digital marketing social advertisements Social Advertising social media marketing
  • BLOG MY CALLS  |  MONDAY, MARCH 25, 2013
    [Marketing] Research: Marketers Decreasing Direct Mail Spend.Sort Of
    According to an article in the most recent issue of Target Marketing magazine , nearly 12% of direct marketers say they're doing to decrease direct mail spend in 2013. That's the largest percentage decrease for any direct marketing method. of direct marketers said they would decrease affiliate marketing spend and only 2.3%
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Marketing] The Power of Return On Marketing Investment Calculations
    Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 22, 2013
    [Marketing] Infographic Dos, Don’ts and Must-Haves
    In fact, a single infographic has the potential of being viewed by up to 15 million people , according to Top Marketing Schools and the field of data visualization is growing both within business and academia, media and elsewhere. © 2013, VR Marketing Blog. Don’t assume the audience is well versed in your topic.
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