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  • AVITAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Marketing] My customers don’t use social media
    Start By Listening Social media is a terrific, low cost (time and effort only) way to listen to what is happening in your target markets, and even target customers. This gives you great insights that can fuel your business strategy, drive marketing and sales tactics, create messaging that resonates, and produce content.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Marketing] Honored to be Ranked #19 in Top 200 #ContentMarketing Influencers & Brands by @mnburgess
    One of the most interesting byproducts of the social business era has been the rise of content marketing. Content marketing has become very important to social businesses, so much so that we dedicated an entire chapter to the subject in our best-selling book, The Social Employee (McGraw-Hill, 2013). FOR EWORD by David C.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Marketing] What Does Your Email Writing Style Say About You? [New Data]
    Email Marketing Office Life Daily Weekly Every day, humans make snap judgments. In one Princeton study , participants made assumptions within 100 milliseconds of being exposed to a portrait. BuzzStream and Fractl took this idea a step further to determine if any parallels exist in terms of email habits. Here''s what we found.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 20, 2009
    [Marketing] 6 Marketing Tips from the Fearless Competitor
    Write a blog and update it frequently.  I also invite you to visit our partner companies, Avitage and Communication Strategy Group , who specialize in content marketing strategies. Tip 6: Create a new Marketing team. The traditional marketing process is broken, so we need a new model. It does not take money.  It takes brains.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Marketing] 8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]
    Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Being first to market your product means nothing if you can't support the volume and you can't scale. would argue it's not marketing to people and not marketing at people. Platforms and Planks.
  • BIZNOLOGY  |  THURSDAY, JUNE 19, 2014
    [Marketing] Mobility and why it matters
    For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. Mobility is fueling intelligent marketing. Mobility is paving the way for more intelligent marketing by utilizing the data it collects. Mobile Marketing Brand brand image mobile mobile business mobile marketing mobility
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Marketing] Great Blog Content: What Makes You Mad?
    But as I learned more about how things work on the Internet, at the same time the Web and online marketing was evolving to become more user-friendly. Is your marketing paying off? About marketing? If you want to write great blog content , tap into what makes you mad. Or, what makes your readers mad? It makes them angry. learned.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] KoMarketing Heads to #SMX West 2013
    Our Director of Online Marketing Casie Gillette will be heading out to San Jose March 11th-13th for SMX West. SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Marketing] How to Repurpose Your Social Media Content [Live Webinar]
    Remember the slogan "Reduce, Reuse, Recycle?" It was originally coined in reference to paper and plastic products, but it also can be applied to your content marketing strategy. Social Media Content Marketing DailyNot only can repurposing content save you time, but it also can help you generate way more results. Want to tune in?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, SEPTEMBER 15, 2005
    [Marketing] B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.
  • MARKETING EDGE  |  MONDAY, AUGUST 4, 2008
    [Marketing] Marketing by the Numbers – Stephen Baker’s The Numerati
    Call 206-426-1117 comment line for the Marketing Edge podcast Time 17:53. A new book is coming out on September 15 called The Numerati by one of the most prolific journalists on social media platforms, Stephen Baker. It's the predicted part that is the most intriguing to Baker. Or you can pre-order The Numerati.
  • MARKETRI  |  WEDNESDAY, MAY 16, 2012
    [Marketing] What Does Amelia Bedelia Have to Do with B2B Branding?
    Not exactly on the best-selling list among B2B marketers but for children across the world, Amelia’s literal interpretation of common phrases was unexpectedly and delightfully silly! B2B Marketing Brand Branding BrandingDo you remember Amelia Bedelia books by Peggy Parish? So what would Miss Amelia do with “Brand the Firm?”
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 1, 2016
    [Marketing] The Hidden Hangouts of Your Most Passionate B2B Buyers
    This personal touch matters, according to Spiceworks‘ Executive Director of Marketing Communication, Jen Slaski: “The more companies can make customers feel heard, the more they can explain something, the more people can see you‘re taking feedback and you‘re trying to make a difference, that goes a long way.” You don‘t own that community.
  • SAZBEAN  |  THURSDAY, JULY 19, 2012
    [Marketing] How Online Marketing Can Fuel Offline Conversations
    The fact is no medium drives offline conversation better than online marketing. Yet, a key mistake made by digital marketers is allowing the effectiveness of campaigns to be measured with just digital metrics like clicks, shares, and re-tweets. So how does a marketer make sure marketing efforts work in both spaces?
  • PHOENIX RISING  |  THURSDAY, OCTOBER 29, 2009
    [Marketing] Use eMarketing to Change Your Marketing Game
    eMarketing is a powerful revenue tool - for marketing and sales.  In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. What an opportunity to change the game! The goal? 
  • PHOENIX RISING  |  THURSDAY, OCTOBER 29, 2009
    [Marketing] Use eMarketing to Change Your Marketing Game
    eMarketing is a powerful revenue tool - for marketing and sales.  In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. What an opportunity to change the game! The goal? 
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 21, 2015
    [Marketing] EF4 Tornado on April 3, 1974
    Hope that happens soon, because I’m a marketing expert and work hard. Filed under: marketing sales. marketing sales Notre Dame Tornado On April 3, 1974, our ranch house in Madison, Indiana was hit by a major tornado. (My long-term memory works fine despite my fall and long hospital stay last April.). Jeff Ogden.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 10, 2012
    [Marketing] The 14 Best WordPress Plugins for Social Media and SEO Optimized Sites for 2012
    Having the right plugins can give you an edge over other blogs and can also assist you in gaining the extra functionality you need for your WordPress-powered site, especially if social media is an important part of your marketing strategy. Blogging SEO (Search Engine Optimization) Social Media MarketingDisqus Comment System. Smush.it
  • VERTICAL RESPONSE  |  MONDAY, JUNE 17, 2013
    [Marketing] Put a Hashtag on It!
    Hashtags, those little yet powerful pound signs (#), are a common way of making a social media marketing campaign more effective. This is a time when social media marketing tools come in handy, and make sure to use them before, during and after your campaign takes place. Tell us in the #comments! © 2013, VR Marketing Blog.
  • HUBSPOT  |  MONDAY, DECEMBER 7, 2015
    [Marketing] The Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to Anyone
    Content Marketing Blog Daily TacticalKurt Vonnegut was not a copywriter. but he could have been. That's what dawned on me after reading "How to Write with Style," an essay Vonnegut published in the 1985 anthology, How to Use the Power of the Printed Word. How's this possible? Because every writer is working with the human condition. and E.B.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Marketing] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    Content Marketing Email Daily CanonicalWe've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date? Also a bad first impression. Let's dive in. front and center. No fancy design work.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 12, 2012
    [Marketing] How to Become a Local Expert using LinkedIn
    great suggestion I offer to my clients is targeting only their local market. One of the many strategies or things you can do with LinkedIn is to become a local Expert  in your chosen market. You can do this by focusing only on your target local market. Ads LinkedIn Ads are another great way of targeting your local market.
  • HUBSPOT  |  TUESDAY, AUGUST 11, 2015
    [Marketing] Want People to Forward Your Emails? Try These 4 Data-Backed Tips
    Recently, an email about a new public market opening in my neighborhood caused me to go on a forward-frenzy. You’re welcome, Boston Public Market.) I was so excited that I shared it with every single family member, friend, or co-worker who lived in that area. This is great news for email marketers. Email Marketing Daily
  • FATHOM  |  WEDNESDAY, NOVEMBER 25, 2015
    [Marketing] Fathom SEO Pulse #47: Google’s Own Search Ranking Guidelines, Streaming Apps without Installing & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Blog Feed Consumer brands / Retail e-commerce Content Marketing Digital Marketing Google News Mobile SEO*We’re publishing the Pulse a day early this week.
  • SMART MARKETING  |  MONDAY, FEBRUARY 19, 2007
    [Marketing] Smart Marketing: Find marketing tips and articles
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Here are a few of my favorites: Marketing Profs - Over 240,000 marketers belong to this fabulous site, so you know it features great content. Paste into your feed reader of choice. Some of it is premium content (ya gotta pay).
  • SALESFUSION  |  THURSDAY, JUNE 19, 2014
    [Marketing] How to Generate a Lot More Content While Working Only a Little Bit Harder
    The post How to Generate a Lot More Content While Working Only a Little Bit Harder appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture
  • MARKETING-GIMBAL  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] More Marketers To Start Blogging
    According to recent research by eMarketer more companies will start blogging to support their marketing efforts with 43% of all US companies expected to have some form of blog in use for marketing by 2012. What’s still amazing to me.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, AUGUST 9, 2012
    [Marketing] PR Lesson from the Lolo Jones / New York Times Controversy
    Did Jere Kill Lolo’s Mojo? On August 4 th , New York Times sportswriter Jére Longman – who has been covering the Olympics under an “Inside the Rings” column – wrote an article on American hurdler Lolo Jones that was considered by many readers to be overly harsh and entirely unnecessary. It is not a journalist’s job to make you look good.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 27, 2015
    [Marketing] 4 Uncommon Ways to Help New Customers Discover Your Business
    Industry research points out multiple elements to include in your overall marketing strategy to reach these gains. By doing so, you increase your ability to not only attract your target market but also encourage new customers to convert, and ensure you retain them. A growing customer base is critical to any thriving business. advice.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo
    Our goal is to bring you insights from the smartest people in B2B Marketing today. With the Aprimo Marketing Summit starting this Sunday (and I’m the host of the B2B track), we want to introduce you to people you will meet there. I’m excited about this interview. Marketers love to go to the next shiny object. 
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 21, 2013
    [Marketing] SEO: 3 Things Journalists and Bloggers Can Learn
    Writing Tips for SEO Friendly Content Marketing. About Blogs Attracting Clients Content Marketing Writing for the Web SEOFrom what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 3, 2013
    [Marketing] 9 Stellar Social Media Infographics You Simply Gotta See
    It’s obvious people and businesses have gone gaga for infographics, as the influx of these content marketing gems, even in the last year, has gone gangbusters. The State of B2B Social Media 2013 ; B2B Marketing. Share away. © 2013, VR Marketing Blog. Infographics, oh, sweet infographics. It’s a Photographidemic!
  • CONTENT MARKETING TODAY  |  THURSDAY, MAY 19, 2011
    [Marketing] To Sell Effectively, You’ve Got to Get in Bed with Your Customers—But Not in the Way You May Be Thinking!
    Your Sales Team Must Be Content Marketers, Too! learned so much from Mike that some of the lessons he taught me still inform my approach to sales and marketing. In fact, in many ways he was a pioneer content marketer within the sales arena before anyone had imagined such a concept. Why is that important?
  • TOMORROW PEOPLE  |  MONDAY, JANUARY 2, 2012
    [Marketing] Is your business ready for the latest marketing trends?
    Are you prepared to make the most of the latest marketing trends? Ready to respond to the fresh opportunities offered by market trends in 2012? Marketing content gets personal. Next year is the year that marketing becomes more personalised. Mobile marketing reaches critical mass. Mobile is going centre stage.
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 6, 2014
    [Marketing] Why I’m Not Making Any B2B Social Media Predictions for 2014
    There have been specific predictions over the years that focus on the importance of mobile, social websites, blogging, better metrics, visual content and marketing automation, but at its core, all of the predictions are about greater adoption of social media. How does the rest of marketing measure success? Has this been happening?
  • B2B LEAD GENERATION BLOG  |  FRIDAY, SEPTEMBER 1, 2006
    [Marketing] B2B Lead Generation Blog: E-Book: What Sales Really Needs from Marketing
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. To be successful, sales and marketing efforts must be better aligned. To be successful, sales and marketing efforts must be better aligned.
  • B2B LEAD GENERATION BLOG  |  SATURDAY, SEPTEMBER 30, 2006
    [Marketing] B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (pt 3)
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In this podcast, Todd interviewed me and Jill Konrath on the critical interface between marketing and sales.
  • THE NEW STRATEGIST  |  THURSDAY, JULY 7, 2011
    [Marketing] Revisiting the Marketing Mix - A Fun Little Exercise
    Ah yes, the Marketing Mix. Those classic “Four P’s” they hammer in to you when you walk in to every Marketing Fundamentals class taught in the world: PRODUCT + PRICE + PROMOTION + PLACE. Even the most seasoned marketing pros have moments where they miss the mark on at least one of them. Car, Vacation, TV, computer, etc).
  • LEADERSHIP  |  FRIDAY, JANUARY 15, 2016
    [Marketing] Top Ways to Attract Prospects
    My resolution this year, at least in terms of this blog, is to keep offering valuable information about marketing and lead generation, and to be open to experimenting a little bit in order to keep things interesting! 40% of consumers are disinterested in (or have opted out of) marketing promotions that aren’t relevant to their interests.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Marketing] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    Irrelevant and repetitive content are top reasons for unsubscribing. 1 in 5 recipients spend at least 1hr/week engaging with marketing emails . B2B marketers rank case studies the most effective method of marketing with content. Tweets. 1 in 3 marketers have generated leads through Twitter. Your Website. Landing Pages.
  • MARKETING ACTION  |  MONDAY, OCTOBER 6, 2014
    [Marketing] 5 Email Key Performance Indicators You Should be Tracking
    There are KPIs relevant to email marketing that you may want to track on a regular basis, including: New prospects. This number includes any contacts added to your nurturing database so that your marketing team can build prospects’ interest over time (using email campaigns and other programs), progressively increasing their lead scores.
  • ACQUIRING MINDS  |  WEDNESDAY, JULY 31, 2013
    [Marketing] Right Message, Wrong Target – A Field Guide
    In a never ending pursuit of new business, a marketing team has launched both inbound and outbound marketing programs to target a new market segment. What if marketing and sales are communicating the  right message but to the wrong audience? The prospect only agrees to accept collateral or opt-in to nurture marketing.
  • MODERN B2B MARKETING  |  MONDAY, JULY 2, 2012
    [Marketing] 5 Takeaways from the AllFacebook Conference
    Two gloriously informative days of nothing but thought leaders talking about the latest trends and best practices in the world of Facebook marketing. There was so much useful information and I wanted to pass along my key takeaways for the B2B marketing professional. 1. B2B Marketing Social Media b2b marketing Social Media Marketing
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Marketing] 5 Data-driven Reasons to Embrace Online Video Marketing
    On June 14th at a conference in London, top Facebook executive Nicola Mendelsohn predicted that in five years, Facebook “will be definitely mobile, [and] it will probably be all video.” Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Marketing] Top 5 Lead-Generating Ideas for Your Content Marketing
    Opentopic blog >> contentmarketinginstitute.com Do you feel lost when you try to think of ways to generate leads for your business? Cognitive Technology Cmo cognitive technology
  • PWB MARKETING BLOG  |  WEDNESDAY, JUNE 15, 2011
    [Marketing] Ann Arbor Marketing Roundtable: Audience and Message is Key in.
  • PWB MARKETING BLOG  |  FRIDAY, JULY 8, 2011
    [Marketing] Can QR Codes Be Different Colors? | PWB Marketing Blog
  • PWB MARKETING BLOG  |  FRIDAY, JULY 8, 2011
    [Marketing] Can QR Codes Be Different Colors? | PWB Marketing Blog
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 1, 2012
    [Marketing] Content Marketers Must Read Book of the Week!
    Content Marketers Must Read Book of the Week! Name: ‘Get Content Get Customers,’ Turn Prospects into Buyers with Content Marketing. They aren’t surfing aimlessly, hoping to be influenced by marketing messages that arrive out of the blue. Get Content Get Customers Will Change the Way You Think About Marketing!
  • FATHOM  |  THURSDAY, AUGUST 20, 2015
    [Marketing] Consumer Brand SEO Pulse: 8.20.15
    These facts and stats can help you figure out where to start or drive home that social is an important part of online marketing. link]. “6 Local SEO Stats Every Online Marketer Needs To Know”. Consumer brands / Retail e-commerce Content Marketing Digital Marketing Google News SEO Social Medialink]. link]. link]. link].
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 23, 2015
    [Marketing] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    Google Analytics IQ & Adwords Certifications).” I could not be more excited to provide you with an update on our progress! I had originally tasked each member of our Digital Marketing Team with receiving their Google Adwords and Analytics IQ Certifications by February 1, 2015. B2B Web Strategy Google Analytics Online Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 29, 2015
    [Marketing] How To Create A Content Brand
    Thanks to the explosion and the proven value of content marketing, it seems like every brand these days has its own publishing house and an elaborate content marketing strategy to boot. Van Winkle’s  editor-in-chief  Jeff Koyen  does not consider himself to be a marketer. Content MarketingThey may overthink it to death.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 3, 2014
    [Marketing] Please Don’t Mistake Blog Writing for Book Writing
    But he was laser-focused in his strategy and single-minded in marketing and promoting his blog to all the right people in the blogging community (not the publishing community). Image: RightSource Marketing ). About Expert Ebooks Books Content Marketing E-Books blog writing expert ebooks Here’s why. Do you?
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 6, 2011
    [Marketing] Are You Failing at Marketing Automation?
    From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. Analyzing marketing results should be done as close to real time as possible. The marketing tools you use shouldn't be hard to use. Review the leads you have generated to make sure they're in line with your target market.
  • AKOONU  |  FRIDAY, MARCH 4, 2016
    [Marketing] Tips for Creating Content at Each Stage of the Buying Journey
    To turn those leads into actual sales opportunities, marketers must align their content to buyer needs, processes, and preferences at each stage of their buying journey. Buyer's Journey Content MarketingAcquiring leads is only the beginning.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 1, 2014
    [Marketing] 6 Social Media Trends for 2014 to Watch Evolve
    Social Business Trends Addvocate Facebook Google Instagram LinkedIn PeopleLinx Social Media Marketing Twitter Let’s face it: Social Business, and social media in general, is in constant flux and evolution.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Marketing] CAB revives radio marketing organization
    Opentopic blog >> marketingmag.ca The Canadian Association of Broadcasters’ (CAB) Radio Council has revived its dormant radio marketing organization with a new name and new leadership, as well as a renewed commitment to ensuring it remains a key consideration for advertisers and agencies. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Marketing] Best b2b marketing case studies
    012 B2B Marketing. much of their time scouring the business world for marketing case studies. Marketing ROI Cmo marketing roiOpentopic blog >> opentopic.com D not just any case studies. most recent case studies are. Se Study.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 3, 2010
    [Marketing] The big mistake most companies make in content marketing
    Is your company doing content marketing today? Unfortunately, many make a big mistake when engaged in Content Marketing and it does not produce the results they desire. Content Marketing without a process is not content marketing. Here’s an example of content marketing done wrong, look at   Falconstor Software.
  • TRAACKR  |  TUESDAY, OCTOBER 27, 2015
    [Marketing] Boost Influencer Relations at an Event
    Preparing for an event takes effort on behalf of the entire marketing team. Event managers spearhead strategy and coordinate details, marketing automation managers prepare emails and uploads new leads, community managers live-tweet, and content managers blog about the event. B2B Marketing Influencer Engagement Influencer Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 2, 2015
    [Marketing] How a tweet from Shutterstock’s CEO changed the way I think about customer service
    The post How a tweet from Shutterstock’s CEO changed the way I think about customer service appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The marketing conference guide for socially awkward people To drive value from your content, focus on trust, not traffic. Blasphemy. At this stage, I felt shameful.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 27, 2012
    [Marketing] How to Write Potent Headlines | Content for Biz
    think advertising man  David Ogilvy  would have enjoyed online marketing for the instantaneous feedback it provides.  Advertising Content Marketing Marketing Basics News Tips & Mini-GuidesWritten by Joanne Costin. His rules about advertising weren’t based on opinion, but years of research. Via contentforbiz.com.
  • VERTICAL RESPONSE  |  MONDAY, JULY 29, 2013
    [Marketing] Get Your Content to Stand Out from the Crowd
    We’re smack-dab in the golden age of content marketing. This way, you get more bang out of your content marketing efforts. How can we do it in a new and different way that hasn’t been done a gazillion times by every other marketing service in our space? Well, it’s not quite that simple. Be Engaging. Be Unique.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Marketing] The Right Way to Answer a Work Email
    used to run our email marketing at HubSpot, and sometimes people still ask me email marketing questions. Instead, I reply and include the correct person on the thread, with a simple line: "Looping in XYZ who now runs our email marketing programs." content creation email marketing Joe: This is how you answer a question!
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 19, 2012
    [Marketing] Find New Customers Helps Businesses Keep SCORE to Improve Demand Generation
    Marketing buyer personas content marketing Find New Customers lead-generation lead-nurturing lead-scoring management-best-practices social mediaJeff Ogden. Our SCORE methodology fixes this problem once and for all.” Sales simply does not have enough qualified opportunities to work. About Find New Customers.
  • B2B MARKETING INSIDER  |  SUNDAY, JANUARY 17, 2016
    [Marketing] How To Break Through The Noise With Human Content
    The post How To Break Through The Noise With Human Content appeared first on Marketing Insider Group. Content MarketingAs a leader in business, it’s important to harness your humanity so you can listen, explore, and evolve both personally and professionally. But Human Content doesn’t work just […].
  • HUBSPOT  |  MONDAY, APRIL 26, 2010
    [Marketing] Improving Sales and Marketing Alignment: The Marketing and Sales SLA
    As companies continue to increase the percentage of leads that originate from inbound marketing, effective alignment of sales and marketing becomes a critical area of organizational design. Marketing complains that sales is ignoring the leads that marketing worked hard to generate. The Solution.
  • WRITTENT  |  SUNDAY, JANUARY 25, 2015
    [Marketing] 7 Myths You Believe About Freelance Copywriters
    While  92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. However, as the discipline of  content marketing continues to grow, that is changing. Content Creation Content Marketing Copywriting Others remember the early days of SEO, and shudder.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Marketing] 5 B2B Social Media Lessons Cisco Learned in 2014
    At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. Influencer marketing lends credibility to your narrative. Marketing
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 9, 2014
    [Marketing] Expert Ebook Writing: Prepare or Just Do It?
    About Expert Ebooks Attracting Clients Content Marketing E-Books expert ebooks Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. Research what readers want most. Find out what other books have been done. Decide what you have to say that will make a difference. Unique about your ideas?
  • MARKETING ACTION  |  FRIDAY, MAY 24, 2013
    [Marketing] Email Tips From Barney Stinson
    So, how is email marketing like a blind date? Last week, John Follett, Chief Marketing Officer of Demand Metric, answered the question that nobody had asked, and shared excellent email tips and best practices for the basics of email marketing today in “ Email Marketing 2013: Tips and Best Practice s.”
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 21, 2012
    [Marketing] Raising Your Content Curation to the Next Level
    As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties. Create a market study on their digital behavior. In a word: Sources.
  • SALES LEAD INSIGHTS  |  FRIDAY, APRIL 16, 2010
    [Marketing] Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th
    If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
  • BLUE FOCUS MARKETING  |  FRIDAY, DECEMBER 6, 2013
    [Marketing] How @RonRicciCisco is Championing the @SocialEmployee Revolution at #Cisco – And Why He Thinks It’s Inevitable #SocBiz
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Naturally, we were dying to find out more. The “why” comes full circle.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 17, 2011
    [Marketing] So You Think Your Sales Team Can Dance? Buyers Say “Think Again.”
    The good news is that many marketers and sales enablement groups have realized the change in buyers over the past decade. This presents a substantial challenge for sales and marketing to prove that “doing nothing” has a cost, and that the proposed return on investment is worth the change risk. Not so fast. Again, challenges remain.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 18, 2014
    [Marketing] Database Marketing, Going Back to Basics for the New Year, Part 2
    Continuing on from Friday , here are some ideas we’ve brainstormed for activating the less attractive contacts in your marketing lists. Contacts mapped to personas in businesses NOT in target market sweet spot. Other names in businesses NOT in target market sweet spot. How are you tackling your marketing lists?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Marketing] Embracing the Age of the Customer: How to Become Customer Obsessed
    At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar,  The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] 3 More ROIs in Social Media – Conversations Leads and Advocates
    Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Which leads me to my next ROI …. Email this to a friend? Subscribe to the comments for this post?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 22, 2010
    [Marketing] Marketing Automation Vendor Consolidation: Lessons from History
    Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Finally, we come to Web marketing companies.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Marketing] 5 Lead Generating B2B Website Trends
    At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. SEE ALSO: Top 10 Marketing Techniques for Professional Services Firms 3) Responsive Design. Lead Generation Online Marketing How can your firm get there? Nobody likes pop-ups.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 5, 2016
    [Marketing] Why Written Plans Improve Web Site Project Success
    When creating a new or updating an existing web site, marketing professionals have a tough role to play. By writing a plan, marketing has a document that the user community has to approve and sign off on before any programming starts. Internet Marketing Role of the CMO Web Site Projects plans websitecan use effectively.
  • CEROS  |  TUESDAY, APRIL 19, 2016
    [Marketing] Selling Science to Artists: 5 Data-Focused Tips for Content Creators
    This post, Selling Science to Artists: 5 Data-Focused Tips for Content Creators , written by Bill Fanning , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The Balance of Art and Science in Marketing. Most inbound marketers use content marketing to attract a top-of-funnel audience.
  • AKOONU  |  THURSDAY, MARCH 31, 2016
    [Marketing] How Mature are your Content Marketing Operations? Try this 30-Minute Evaluation
    Content MarketingWords to live by: be remarkable or fail.
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Marketing] Productivity Tips: 9 Tools to Tame Your Inbox
    The post Productivity Tips: 9 Tools to Tame Your Inbox appeared first on Marketing Action Blog - Act-On. Email Marketing Marketing Life email inbox productivity time tips We spend an enormous amount of time managing our inboxes – 28% of our time each week, actually. And that’s just for work. Email costs us more than time, too.
  • EARNEST ABOUT B2B  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Top Infographics for b2b marketers
    From a marketer’s perspective, they’re a welcome addition to the communications arsenal – helping bring to life complicated and potentially dry content in a highly engaging way.        . CMO Social Landscape: a simple yet handy infographic especially for marketing execs showing what social networks to use and when    .    .
  • KAON  |  WEDNESDAY, DECEMBER 9, 2015
    [Marketing] Marketing In 2016–And Beyond–Will Be All About Value
    As the novelty of the new century diminishes, so, too, has the glow of a single marketing channel (social media) as the locus of all things “new” in marketing. In 2015, we observed a more practical approach to content marketing and a more rational view of the marketing mix, in general. The Digital Core. The Story.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2012
    [Marketing] 8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]
    If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. Install the Marketing Contests App. 6.
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Business Is Personal …And If It’s Not, There Is No Business!
    Marketers are seeing now how crafting a satisfying customer experience has everything to do with knowing and understanding personal choices, behaviour and mindset. Given the long-standing challenge for B2B marketers, i.e., how to reduce cost per lead, this phenomenon is possibly the most worthy outcome of personalized marketing.     .
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Marketing] Jeff Ogden of Find New Customers is one of the best writers in America!
    Marketing Manger, Sonja from Find New Customers client  Mintigo said “Jeff, you sure are a great writer.” Filed under: Chief Content Officer , Chief Marketing Officer , Content marketing , Hubspot , Management best practices , Remarkable content , Salesforce.com , Writing Skill. HubSpot Verified account ? HubSpot.
  • LATTICE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Marketing] Using Predictive Analytics in 2016 to Drive Full-Funnel Demand
    know for me I’m really starting to think about what I can do differently as a marketer. How Predictive Marketing Works. Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. Top Marketing Challenges in 2016. Acquire High Quality Leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing] IBM CEO points to social strategy with a twist
    The post IBM CEO points to social strategy with a twist appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Big Data and Analytics Mobile marketing Monitoring strategies big data analytics ginni rometty ibm social media strategy The first two were not too surprising but the third one was unexpected. 1. Minutes.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 1, 2014
    [Marketing] Twitter: It’s Not About You
    Oh, and there’s always the chance some marketer is going to have a clever idea. Speaking of misreading the market, JP Morgan thought it would be a swell idea to hold a Twitter chat so the peasants could ask some questions about, oh, maybe where all their savings went. Marketers get to shut up and listen. But no. Uh-oh.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 13, 2014
    [Marketing] Expert Ebook Writing: 5 Steps to Get Started
    About Expert Ebooks Content Marketing E-Books Writing for the Web Attracting Clients If you’re an expert in your field and want to publish a digital book , how should you get started writing content ? Write down 3 – 5 of your most compelling stories , ideas, nuggets, mistakes, or experiences you think interest your readers.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 23, 2012
    [Marketing] How Does a Business Generate Traffic from Social Media?
    Search down your target market and the people that influence your target market. By observing and following your target market you get to know them better and know what they really want. But unless you are involved directly with your target market, both can fall flat on their face. Until now. Sound interesting?
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 14, 2012
    [Marketing] Gartner: Business Will Control 90% of Tech Spending - Are you Ready?
    The bottom-line: Is your sales and marketing ready for this Teutonic shift in IT purchase decision-making? In particular, sales and marketing will need to communicate and quantify to business group leaders how proposed solutions will drive business process and productivity improvements and reduce current business costs and risks.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, MAY 12, 2012
    [Marketing] Daddy Issues: Why You’re Having Trouble with Alignment
    Plus, I think we all know that the time investment on this one is going to include hours of dodging follow-up calls, webinar invitations and so on. I don’t think this is a bad offer, and I suspect that for a given slice of the market, it works. The same is true of sales and marketing alignment. It is not. Different Daddies at work.
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Marketing] 5 Tried-and-True Tools for Growing Your Email List
    Let's start with the bad: Email marketing databases naturally degrade by about 22.5% Considering a recent survey by HubSpot and Eventbrite revealed that email is the single most effective marketing channel that event organisers have at their disposal, this news is likely to ruffle a couple of feathers. every year. The result?
  • KEO MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] Google Tests New Labels and Warnings
    Recently some eagle-eyed industry observers have noticed several new features cropping up that will likely be of interest to marketers as well as internet users in general. As of now, there’s not really any action that marketers can or should take, but it’s something that would be interesting to monitor.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 18, 2011
    [Marketing] Top 10 Reasons NOT to talk to Find New Customers
    Your Chief Marketing Officer said “Don’t sweat it. I’ve got you covered.”. 3. Filed under: Demand Generation , Fearless Competitor , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Marketing , Marketing Automation , Personal growth , Remarkable content , Sales 2.0 , sales leadership , Social Media , Social Networks.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Marketing] How to Create, Share and Hijack Brand Equity in your Content
    From time to time people ask me why I write about content marketing on a social media business website? Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns. Content Marketing
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