LEAD VIEWS | THURSDAY, NOVEMBER 18, 2010
[Marketing] Is Your Lead Conversation Rate Satisfactory? Maybe It’s Your Product or Service
Whether your conversion rates are falling or not, it makes sense to reevaluate how your company develops market requirements for its products and services. Using a Job-To-Be-Done Approach To Bring Rigor to Market Requirements. knowing the market value of a piece of art)] in [ this context/circumstance (e.g. What a concept!
SALES INTELLIGENCE VIEW | WEDNESDAY, OCTOBER 3, 2012
[Marketing] Qualify Your Leads with Social Media
While many of us have caught on to email nurturing campaigns, social nurturing campaigns are relatively new to marketers. If you define leads as MQLs and SALs ( marketing qualified leads and sales accepted leads ), the number of SALs will skyrocket if you start passing leads associated to trigger events over to your sales team.
VERTICAL RESPONSE | WEDNESDAY, AUGUST 14, 2013
[Marketing] 5 Copywriting Tips to Enhance User Experience
Like many things in marketing, you need to start by knowing your target audience. What tips and tactics do you use to ensure good a good user experience for your website visitors? © 2013, VR Marketing Blog. The post 5 Copywriting Tips to Enhance User Experience appeared first on VR Marketing Blog. Making a purchase?
WEBBIQUITY | MONDAY, JANUARY 24, 2011
[Marketing] 31+ of the Coolest Social Media, Search and Web Tools of 2010
Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Measure your social media marketing performance with tracking tools for the major social media networks, keep tabs on competitors and compare your results to theirs, and get alerts about trends and social media activity. Create video emails?
MARKETRI | FRIDAY, JUNE 1, 2012
[Marketing] Our Top 10 Best Practices for Blogging
We are constantly hearing about the value of content marketing and passing this information on to our clients. Typically, blogging is the cornerstone of any content marketing plan that we develop for our clients. Blogging Content Marketing Inbound Marketing BloggingSolve or address a problem. Keep it conversational.
BIZNOLOGY | FRIDAY, MAY 30, 2014
[Marketing] When does competition heat up for cheap travel searches?
Paid Search airplane cruise hotel Search Engine Marketing Travel Who doesn’t love cheap travel? With the summer traveling season kicking off around Memorial Day, we decided to take a look at pay-per-click advertising in the cheap (or better said ‘discount’) travel space. Data from the US only. Data from Google and Bing.
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Marketing] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
Business reality has shifted, and as marketers, you have to keep pace with changes”. Social media has created a revolution and marketing needs to get on board! She started out in marketing in the 80s–which was essentially a technological wasteland. Marketers need to defend resources and ask for more. Applause**.
B2B MARKETING UNPLUGGED | FRIDAY, APRIL 9, 2010
[Marketing] Confessions of a Content Junkie
My other, and primary motivation is that I’m a content marketer myself so I’m always looking for inspiring ideas, horrible examples and ass-covering data for my corporate overlords. All Awesome Ideas Content Marketing Random Rants airlines Amazon B2B marketing content marketing ebooks linkedin research white papers
BIZNOLOGY | THURSDAY, APRIL 21, 2011
[Marketing] Will Facebook kill Google?
Search Marketing Social Media Marketing Facebook Google Social Networking TwitterImage via CrunchBase. I was asked this question in an interview the other day. It's framed more provocatively than you or I might think about it, but interviews are like that. The answer was easy, because of the extreme nature of the question.
SAZBEAN | TUESDAY, JANUARY 18, 2011
[Marketing] Finding Keywords for Social Media Content & Monitoring
Analytics Content News & Notes SEO Social Media Social Networks adwords content monitoring finding keywords google internet search engines keyword keyword optimization keyword research keyword search tool keywords Marketing monitoring search search engine optimization search engines social networkingphoto by Bruce ).
B2B MARKETING BLOG | THURSDAY, JULY 15, 2010
[Marketing] Stirring the b2b mobile stew
Apps, SMS, and mobile e-newsletters are quite popular when marketing to consumers. As consumer marketers continue to invest heavily in apps, b2b marketers are taking advantage of the one powerful app that already comes pre-installed into every smart phone – the mobile web browser.
FEARLESS COMPETITOR | TUESDAY, MAY 29, 2012
[Marketing] Guests on Marketing Made Simple TV
We’re thrilled with the quality of guests we are booking on Marketing Made Simple TV. If you’re a CEO, CMO, VP of Marketing, VP of Sales or otherwise responsible for revenue, you’ll want to tune into Marketing Made Simple TV every Thursday at noon ET. Mac McConnell, BlueBird Strategies.
FEARLESS COMPETITOR | THURSDAY, JANUARY 20, 2011
[Marketing] Sorry, Jeff, we were just kidding
Traveled out to Boulder, Colorado last week to visit a software company, Rally Software Development, to discuss a very senior marketing role. When a meeting’s not what you expected.
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 16, 2014
[Marketing] Marketing without buyer personas is like taking a roadtrip without a map
That tweet came from a marketing company called Moveo and they are so right. fearlesscomp Marketing without buyer personas is like taking a roadtrip without a map… Most businesses lack deep insights on why and how buyers buy from them. You much know how to document your result to feed content marketing. What do you think?
CONTENT MARKETING TODAY | FRIDAY, SEPTEMBER 25, 2009
[Marketing] 6 Secrets to Making Online Video Work for Small Business
Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool. She has been able to help Neighborhood America add video communications to their core marketing capabilities. It is difficult enough to use content marketing effectively in a more traditional verbal and static visual context.
DIGITAL BODY LANGUAGE | WEDNESDAY, MARCH 18, 2009
[Marketing] Golf, Putting, Sales Reps, and Growing Revenue
In B2B marketing, however, it is not quite as obvious. We all understand that buyers progress through their own buying cycle, and in doing so are guided by the information that we as marketers provide for them. Tags: marketing analytics Lead scoring sales and marketing alignment lead ranking Well, no.
INBLURBS | THURSDAY, JULY 28, 2011
[Marketing] Facebook’s Online Education Center for Businesses
It has become a powerful part of marketing and communication for major businesses and thousands of small and mi sized businesses as well. B2B and B2C companies profit from it reach and various marketing opportunities. And this is also valid for Facebook marketing. Facebook has over 700 million users worldwide. Facebook Pages.
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 16, 2010
[Marketing] What’s Really Working in BtoB Lead Generation Today
Find New Customers helps businesses develop and … Continue reading → Tags: Business relationships Lead Nurturing Lead Scoring Leadership Lessons Sales-Marketing Alignment lead generation
HUBSPOT | WEDNESDAY, AUGUST 31, 2011
[Marketing] 5 Actionable Skills to Improve Inbound Marketing Innovation
This is a guest blog post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker who is currently writing a book entitled “Go Mobile” with Jeanne Hopkins, director of marketing for HubSpot. As you know, innovation is the fuel that drives any successful company. Questioning.
HUBSPOT | MONDAY, JUNE 6, 2011
[Marketing] What Does Blogging Actually Mean? [Marketing Cast]
We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? Is it a form of social media? Or is it a hybrid between journalism and something else? The phrase ‘blogging’ is just semantics," says David Meerman Scott. Blogging Is A Way to Run A Business. Blogging Is About Interaction.
SOCIAL MEDIA B2B | THURSDAY, JULY 7, 2011
[Marketing] 8 Reasons Why B2B Social Media is Easier than B2C
B2C marketing is largely based on a product and its price. The goal for most B2B marketers is to convert prospects into customers. The B2B market is smaller than the B2C market. Compared to B2C, B2B is a smaller, more focused target market. It’s driven by relationships. Your practices can lead to sales.
DELICIOUS B2BMARKETING | MONDAY, JANUARY 25, 2010
[Marketing] Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog
Beats me — I’m not a full-time industry analyst — but given this data, plus some other recent insights I’ve read , it seems as though 2010 is going to be a big year for marketing automation. This is what is occurring with marketing automation … and at a key moment. hybrid field marketing 2.0
HUBSPOT | TUESDAY, OCTOBER 4, 2011
[Marketing] How to Use Mobile Applications for Inbound Marketing
With the rapid rise of mobile adoption amongst consumers, implementing mobile marketing into your overall inbound marketing strategy can be a smart way to capture the attention of an audience that's on the go. We've seen many mobile sales and marketing tools that can help you reach prospects and generate leads. Design a Tool.
BIZNOLOGY | FRIDAY, AUGUST 17, 2012
[Marketing] Do you have enough pages in the search index?
Organic Search Search Marketing Bing Google Index (search engine) search Search engine optimization Search Engines Web search enginePhoto credit: Wikipedia. So, the more pages you have in the search index, the more chances you have to be found. Google has its own, Bing has its own, and so do many other search engines. million pages on Google.
B2B INTERNET MARKETING STRATEGIES | TUESDAY, JUNE 11, 2013
[Marketing] How SaaS Gamification REALLY Works
SaaS gamification can be a powerful way to design great SaaS products and create highly successful marketing campaigns, but there’s a lot more to it than just badges and leaderboards. To gamify your SaaS product or marketing campaigns, take some lessons from the game industry itself. Gamifying Both Marketing & Product Management.
WRITING ON THE WEB | FRIDAY, JULY 15, 2011
[Marketing] Online Persuasion: How to Write to Create Desire
Many online content marketers misunderstand what it means to “appeal to emotions.” How exactly do you bypass the conscious thinking brain and instantly connect with readers’ emotional centers, out of their conscious awareness? Effective content marketers, however, follow a unique, almost hidden pattern: Grab the audience’s attention ?
WINDMILL NETWORKING | TUESDAY, APRIL 22, 2014
[Marketing] 5 Ways To Be More Productive on Instagram
25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut How the Klout Acquisition Affects the Future of Influence Marketing. Instagram Blog Business channels communication company customers Facebook for your marketing media movement News Photo Promotion recently start time tips Twitter video They think so. Fix it.
HUBSPOT | THURSDAY, SEPTEMBER 8, 2011
[Marketing] Fascinating Event Marketing Stats [New Ebook]
The ebook, which includes some amazing statistics on how companies market their events, is based on 2010 survey data from 931 respondents. Here are some examples of stats presented in the ebook: Companies usually spend less than 20% of their budget on event marketing. Only 11% of companies use blogging for event marketing.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Marketing] The 7 Slides You Need for an Epic Monthly Marketing Report
Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? One important step you should take is publishing a thorough, thoughtful, quantitative monthly report on your marketing team's impact. But today, there's no need to struggle.
B2B MARKETING ONLINE | THURSDAY, JANUARY 13, 2011
[Marketing] Can you speak digital?
Agency Life Digital marketingI know a reasonable amount about the language of brands, but I’ve had to learn a whole new digital language in the last couple of years. Haven’t we all? Yes, user and journey are both English words and yes, the couplet makes sense to me now in the context of digital delivery. But it didn’t for a while. said, “no”.
VERTICAL RESPONSE | THURSDAY, MARCH 5, 2015
[Marketing] Instagram Releases New Visual Storytelling Ad Format
Will you be adding them to your list of social media marketing tactics to try? For more marketing breaking news, tips and how-tos subscribe to our weekly newsletter. © 2015, VerticalResponse Blog. For instance, a fashion company could use the carousel to deconstruct the individual products in a ‘look.’
FEARLESS COMPETITOR | SATURDAY, AUGUST 16, 2014
[Marketing] Find New Customers now in Florida
The nicest company in B2B marketing today, Find New Customers , is now in Florida, rather than New York. To contact this award winning marketing expert, just fill out the form below. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers.
WRITTENT | FRIDAY, FEBRUARY 20, 2015
[Marketing] How to Create Winning Content & Measure Results
When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. Don’t gamble with your important content marketing strategies online. Crafting the Best Content. Tools for Analyzing Results Using Metrics.
VERTICAL RESPONSE | THURSDAY, SEPTEMBER 5, 2013
[Marketing] Turn Customers into Advocates
That’s why a glowing review of your product or service from a customer to one of their friends can be more effective than any marketing campaign—or serves as a great complement to one. Find her online at Yaelwrites.com. © 2013, VR Marketing Blog. The post Turn Customers into Advocates appeared first on VR Marketing Blog.
WEBMARKETCENTRAL | WEDNESDAY, JUNE 3, 2009
[Marketing] Best of 2008: Strategy and Branding, Part 1
Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding.
TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 1, 2011
[Marketing] How Are You Monitoring Your Competitors?
You probably keep your eye on your big competitors, but what about similar manufacturers that sell similar products in several markets you’re in? This is good info and should be integrated into your marketing plans. Marketing Tools Social Marketing complete.com google analytics grader.com hootesuite klout.com netvibes.com ow.ly
THE B2B RESEARCH BLOG | THURSDAY, NOVEMBER 3, 2011
[Marketing] The Times They Are a-Changin’
. Our friends at Marketing Options International (MOI) have just launched the Mind Share Café. No, not a diversification into tea and cakes, but a virtual hub where they’ve collected together the thoughts of leading B2B technology marketers. Marketers from players like Dell, Microsoft and Cisco. The solution?
MARKETRI | WEDNESDAY, SEPTEMBER 11, 2013
[Marketing] Marketing vs. Business Development - Why It’s Critical for Law Firms to Know the Difference
The terms marketing and business development are frequently used interchangeably, especially by law firms that utilize both to grow their businesses. Marketing. First, let’s define marketing and its function. Business development can begin after a marketing plan is in place. Business Development.
AD YOUR COMMENT HERE | THURSDAY, JULY 5, 2012
[Marketing] What is Social Writing?
” Optimal: This means that it’s made to be search-friendly, using well-known and emerging trends in SEO marketing such as keywords, effective titling and various other techniques. Olivier Blanchard wrote a great piece on marketers as spammers , and this is exactly what we hate about some digital writing. What do you think?
INBLURBS | TUESDAY, FEBRUARY 8, 2011
[Marketing] Internet population has crossed 2 billion
Do you know the marketing effectiveness of your website? The UN’s telecommunication agency released a statement that the number of internet users in the world has now touched the 2 billion mark. Around 6.8 billion people are on the planet currently. The statement shows that about a third of the world population surfs online.
LOOPFUSE | MONDAY, OCTOBER 3, 2011
[Marketing] New release includes role-based permissions and custom events
Within all LoopFuse accounts, there are now three different roles available that a user can be assigned: Administrator, Marketing, or Sales. Administrators have access to all aspects of the system while custom permissions can be assigned for Marketing and Sales roles providing read-only viewing or limiting access to specific functionality.
HUBSPOT | THURSDAY, MAY 19, 2011
[Marketing] How to Get Promoted to Chief Marketing Officer
A few weeks ago, I had the great pleasure of promoting Mike Volpe , my VP of marketing, to chief marketing officer. thought I'd take a minute to talk about why I promoted him, as it might be interesting to other folks working their way up the marketing ladder. Free Kit: Building a Modern Marketing Team. Good luck!
CK'S B2B BLOG | THURSDAY, MARCH 7, 2013
[Marketing] CK's NEW Mobile-Marketing eBook: Innovation Through Mobile
Mobile marketing expert and speaker Christina “CK” Kerley follows up her seminal eBook on The Mobile Revolution with a power-packed eBook focused on the most important part, product and process of business: INNOVATION. According to CK, “A mobile revolution is afoot, but marketers must be this era’s revolutionaries. The moment is yours.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 14, 2012
[Marketing] NASCAR appeals to more than just Sports Fans!
Why Your Marketing Needs Real-Time Data Another Advertising Week in New York is upon us and. As fans of the movie Talladega Nights would know, Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States.
MARKETING-GIMBAL | SATURDAY, SEPTEMBER 26, 2009
[Marketing] Marketers Wake Up! Google’s Sidewiki Brings New Social Dimensions to Your Company's Digital Doorstep
Tags: Branding Marketing Social Networking Web/Tech google marketing sidewiki social media
THE POINT | TUESDAY, SEPTEMBER 1, 2009
[Marketing] How to Make Your Thank You Page Work Harder
The Thank You Page is the forgotten child of online marketing. Tags: B2B Marketing Demand Generation Landing Pages marketo online marketing thank you pages web design But is that a missed opportunity? [.].
VOICE-BASED MARKETING | THURSDAY, APRIL 10, 2014
[Marketing] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
If a company can track the source of these phone calls, marketing teams will have a clearer picture of which initiatives and campaigns are generating the strongest leads and the most ROI and revenue. The post In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking appeared first on Ifbyphone. Double win!
CHRIS KOCH | MONDAY, MAY 5, 2014
[Marketing] Patents Are Dead
Sounds like a market that it could try to sew up through patents. Instead, patents encourage commercialization – the financial return that investors see in bringing a patented idea to market. It’s still simply too expensive to bring a blockbuster movie or drug to market for patents and copyright to become completely irrelevant.
DIRECT RESPONSE COACH | TUESDAY, FEBRUARY 19, 2013
[Marketing] Join me at the Direct Marketing Innovations Symposium – Tuesday, Feb. 26
On Tuesday, February 26, 2013, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at Bentley College in Waltham, Massachusetts. To [.]. General
BLOG MY CALLS | WEDNESDAY, MARCH 18, 2015
[Marketing] Why You Need More Call Data [157 Words]
Some marketers might assume that the data gathered from these leads is only relevant for sales purposes. Not only is the data gathered through Conversation Analytics important for assessing the quality of the leads, it also provides marketers with visibility into the entire lead cycle. Marketing Tactics This assumption is false.
HUBSPOT | MONDAY, JUNE 20, 2011
[Marketing] How to Find the Time to Create Content [Marketing Cast]
This is why we wanted to address this question in today’s Weekly Marketing Cast : Stop Looking for Excuses. Yes, inbound marketing should be an essential part of your business operations but it doesn’t have to consume all your time. Similarly, doing inbound marketing is important to the health of your business.
B2B IDEAS @ WORK | THURSDAY, JULY 5, 2012
[Marketing] Scientific Research: Tips for Internet B2B Marketing
Our ideas, musings, thoughts, reviews on b2b marketing topics I read recently that 21% of Americans would give up sex for a year to maintain their Internet access. And if you really think about it, I guess it makes sense. We go to the internet now for work, MLT Creative B2B Ideas @ Work Blog.
CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 13, 2011
[Marketing] How to Write a White Paper from Scratch: Part Three—The Design
Content Marketing Writing design white papersWe’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. In part two , you got down to business, starting with the outline and then putting the meat on the bones. It just won’t happen. Let’s get started.
SALES CHALLENGER | TUESDAY, APRIL 23, 2013
[Marketing] Measuring the ROI of Your CRM
Blog Customer Management Sales & Service Sales and Marketing Sales Force Management A CRM system is not only an integral part of the sales workflow, but is the lifeblood of the sales process, providing reps with the right information for the right customer at the right time.
LEADERSHIP | TUESDAY, JUNE 24, 2014
[Marketing] Interesting Infographics: Top Social Media Questions that Marketers Want Answered
This infographic from Ciceron based on Social Media Examiner’s 2014 Social Media marketing Industry Report lays out what should be in your social media plan plus the burning questions that marketers want answered. 37% state they are able to measure their social activities which is always a big challenge for marketers.
HUBSPOT | WEDNESDAY, NOVEMBER 2, 2011
[Marketing] 7 Ways to Improve Your Marketing in 60 Seconds or Less
We all know it’s not always easy being an inbound marketer – especially a good inbound marketer. Therefore, to be both a successful inbound marketer, we must be able to use our time efficiently to drive the best results in the fastest way possible. ” or “Glad you liked our ebook!”
SOCIAL MEDIA B2B | WEDNESDAY, JULY 24, 2013
[Marketing] Make Your B2B Social Media Headlines Compelling and Clickable
Social media headline writing is part marketing, part journalism, part SEO and part sensationalism. With the growth of online marketing, both the channels and volumes of content competing for our readers’ attention has exploded, making it increasingly challenging to stand out. Will people click on this? An exclamation point?
WRITING ON THE WEB | MONDAY, DECEMBER 19, 2011
[Marketing] When Business Blogging Works Too Well…
It’s all good, really, except for a few problems… I am quite simply more excited about creating content that markets for other professionals than I am for myself and my own business blog. But here are some problems… All the while, my ranking on the Top 42 Content Marketing blogs is slipping. Yikes! Email me!
IT'S ALL ABOUT REVENUE | SATURDAY, SEPTEMBER 21, 2013
[Marketing] Does Rapid Technology Adoption Breed Long Term Success? [CHART]
Considering the technology adoption curve for other software releases, Apple’s channel control is remarkable. I’ve been thinking a lot about the speed of delivering innovation to users lately, the multitude of choices they have in the market today, and how to find the right balance between disruption and innovation.
LEAD VIEWS | FRIDAY, OCTOBER 14, 2011
[Marketing] From Action to Engagement: The Call2Action Button Comes of Age
The most significant change has been the adaption of C2As across all types of marketing collateral, the C2A buttons today can be seen on emails, videos, online brochures etc. We are seeing this change in the designer/branded email signatures that are available in the market today. C2A as defined earlier do not work anymore. Learn More.
SALES INTELLIGENCE VIEW | TUESDAY, MAY 18, 2010
[Marketing] Inbound Marketing and SEO: If You Build It, Will They Come?
Inbound Marketing is still a relatively new and quickly trending marketing strategy that was coined a few years ago by HubSpot. While it has fast become a high priority for companies looking to increase their awareness, traffic, and revenues via the Web, Inbound Marketing is often confused with search engine optimization.
AD YOUR COMMENT HERE | MONDAY, JULY 30, 2012
[Marketing] Developing a Content Strategy for Your Institution [Presentation for #eduWeb2012]
Conferences & Events Content Production content marketing eduweb Higher ed Social MediaAn in-depth discussion on how to develop a content strategy for your institution, identify and repurpose existing content, and efficiently create new content. Presentation slides from eduWeb 2012 on July 30th in Boston, MA.
VERTICAL RESPONSE | THURSDAY, AUGUST 22, 2013
[Marketing] Infographic Dos, Don’ts and Must-Haves
In fact, a single infographic has the potential of being viewed by up to 15 million people , according to Top Marketing Schools and the field of data visualization is growing both within business and academia, media and elsewhere. Find her online at Yaelwrites.com. . © 2013, VR Marketing Blog. Maintain a clear focus.
E-QUIP | TUESDAY, FEBRUARY 5, 2013
[Marketing] The Best Marketing Is Getting Referrals
The best way to market your firm? The first found that 79% of clients identified referrals as an effective marketing tactic, the highest among 27 tactics considered. Do some joint marketing. That's the beauty of effective marketing ; it has a multiplying effect where others are marketing for you. But how?
VERTICAL RESPONSE | TUESDAY, MAY 1, 2012
[Marketing] New Report: Marketers Still Embracing, Learning Social Media
A new report from Michael Stelzner and his team at Social Media Examiner reveals that social media adoption by marketers is growing steadily, but that we still have room to do more and have plenty of questions when it comes to measuring effectiveness. Social media tools marketers want to learn more about. Social media improves sales.
HUBSPOT | THURSDAY, OCTOBER 28, 2010
[Marketing] New Data: Generating Quality Leads is a Top B2B Marketing Challenge
You would think by looking at this new MarketingSherpa chart that B2B marketers are more worried about generating quality leads than creating new demand for their products and services. But, every marketer - B2B, B2C or anything inbetween - should always be conscious of the quality aspect of lead flow to their sales team.
B2B MARKETING TRACTION | THURSDAY, JUNE 9, 2011
[Marketing] From Subliminal Madmen… …to Lead Nurturing? Really?
There’s a new normal in marketing, and if you want to be successful and get results from your marketing, it’s important to understand how things have changed. Marketing has changed in the last ten or so years due to the disruptive innovation called the Internet. Tweet. What has changed is buyer behavior.
HUBSPOT | WEDNESDAY, JUNE 19, 2013
[Marketing] 5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows
We''ve talked about the basics of marketing automation workflows quite a few times before. think many marketers (myself included) get so excited that they have some workflows running in the first place that they kind of forget about them once they are set up. Because when I think workflows, I think Kanye. Or Daft Punk. Right. Right.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 31, 2011
[Marketing] Social Enterprise is now a reality – Welcome to Dreamforce 2012
Really big news to the Marketing and Sales set includes Jigsaw becoming data.com ! Social Enterprise is now a reality – Welcome to Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Salesforce.comby Maria Pergolino It’s a social revolution. Now starts the fun.
READYPULSE | MONDAY, SEPTEMBER 30, 2013
[Marketing] #Shoporg13 Social Showcase
Download the Savvy Digital Marketer''s Guide to Social Content Marketing! So, upload your photos, quote inspirational messages, and give your best marketing tips and tricks from this years summit with the official #shoporg13 hashtag. Social Content Marketing Guide. Download the Guide.
VERTICAL RESPONSE | FRIDAY, AUGUST 9, 2013
[Marketing] Email Bloopers: Read This Before You Hit ‘Send’
Share in the comments. © 2013, VR Marketing Blog. The post Email Bloopers: Read This Before You Hit ‘Send’ appeared first on VR Marketing Blog. Content Marketing/Copywriting content marketing copywriting email email bloopers email marketing email marketing best practices email marketing mistakes typos
MARKETRI | FRIDAY, MARCH 29, 2013
[Marketing] High Swartz LLP Retains Marketri LLC as Its Outsourced Marketing Provider
DOYLESTOWN, Pennsylvania (March 29, 2013) – Marketri LLC, a full-service, business-to-business (B2B), marketing consulting company, announced today it has been retained by Norristown, Pennsylvania-based law firm High Swartz LLP, to serve as the firm’s outsourced marketing provider.
BLOG MY CALLS | THURSDAY, JANUARY 9, 2014
[Marketing] Content Marketing: A Study of Quality vs. Quantity
Earlier this week we wrote an article about the paradox of content marketing: that Google says longer articles are better but, at least on our site, shorter articles get more visitors. There are some bloggers and content marketing experts who argue that quality is all that is needed to get Google to take notice. Who''s right?
B2B MARKETING ONLINE | WEDNESDAY, JUNE 2, 2010
[Marketing] Will the spirit of innovation and new thinking that characterise marketing in the recessiondissipate now that growth has returned?
Did the spirit of innovation really characterise marketing in the recession? Marketing got a lot 'quieter' in the recession. Marketing departments went for the 'let's keep our heads down and hope no one notices us' approach. At a recent IDM B2B conference there were indeed some fantastic examples of marketing innovation.
B2B LEAD BLOG | TUESDAY, SEPTEMBER 1, 2009
[Marketing] My Email is Not Junk! - B2B Marketing and Sales Tip #257
We all work long and hard on our email marketing. Crafting the perfect attention getting subject line, choosing just the right images, editing and re-editing concise and relevant content. After all that hard work, no one wants their email to get caught up in a SPAM filter or relegated to
KOMARKETING ASSOCIATES | FRIDAY, MAY 18, 2012
[Marketing] 5 Reasons Why Self-Service Paid Search Isn’t Worth the Headache
With so many companies struggling to stay above water in today’s economy, it may seem that managing marketing and advertising campaigns in-house is an effective way to keep an eye on costs. PPC Toolbox Search Engine Marketing BlogBut, in doing so, are companies sacrificing quality? Can they provide references/case studies?
MARKETRI | THURSDAY, MARCH 14, 2013
[Marketing] 5 Tips for Creating an Engaging Facebook Page for Your A/E Firm
Be sure to share your thoughts and tips in the comments section below. A/E Marketing Facebook social media Social MediaWith over a billion active users, Facebook is a social network that is near and dear to most of our hearts. In fact, reports show that the average Facebook user in 2012 logged in an average of 6.1 times a day. and so on.
CEEKUE | WEDNESDAY, MARCH 9, 2011
[Marketing] Will Facebook Replace Your Website?
Blogging facebook General Marketing Social Media twitter YouTube blog internet websiteAccording to Stephen Haines, commercial director of Facebook UK, your page on Facebook may well take over the role of your website in future.
INBOUND SALES NETWORK | THURSDAY, AUGUST 16, 2012
[Marketing] Why P&G Should Win an Olympic Gold Medal for Marketing
Because P&G spoke very clearly to the people who buy their products (parents) and used one of the most successful marketing techniques: storytelling (specifically, the “hero model”) to tug at their prospect’s emotions. No matter whom you are selling to, these three steps are key to the success of any marketing campaign.
TRADESMEN INSIGHTS | TUESDAY, MAY 8, 2012
[Marketing] How Are You Using Social Media to Find and Engage Your Target Audience?
recently read an article by Phil Mershon in Social Media Examiner that highlighted five ways to use market research intelligence on how consumers behave on social media networks. Do you know where your customers and prospects are spending their time online? Do you know where your customers and prospects are spending their time?
HUBSPOT | THURSDAY, NOVEMBER 10, 2011
[Marketing] 4 Ways to Get More Out of Marketing Automation
The B2B marketing automation industry will reach $325 million in revenue in 2011. Despite this growth, 50% of companies surveyed in a 2011 Focus Study say they have not yet realized a return on investment for their marketing automation. Here are a few ways to get creative with your marketing automation. 1. Connect with HubSpot
CONTENT MARKETING TODAY | THURSDAY, MARCH 11, 2010
[Marketing] Why Apple’s iPad Will Be a Content Marketing Game Changer
That won’t be the fate of the iPad as it comes to market at just the right time, providing a marvelous new outlet for content marketers to capture the increasingly mobile digital generation that now includes most of us. This seismic shift applies to books…to newspapers…to magazines…to catalogues…to advertising…to direct marketing.
FEARLESS COMPETITOR | FRIDAY, JUNE 18, 2010
[Marketing] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad” (via )
Have you heard of AMC's critically acclaimed series "Breaking Bad?" If you're a business to business marketer, you ought to check it out. consider it an Owners Manual for B2B marketing today. This was a fabulous post and very popular. For good reason.
SALES CHALLENGER | TUESDAY, JULY 1, 2014
[Marketing] 5 Signs of Bad Coaching
Blog CEB Sales Blog Coaching Sales & Service Sales and Marketing Sales Force Management Talent Development and Training Few of us will dispute the importance of coaching in boosting seller performance. Indeed, our analysis finds that high-quality coaching can improve seller performance by up to 19%. Coaches must target the core (i.e.,
MARKETING ACTION | TUESDAY, JULY 30, 2013
[Marketing] Guy Kawasaki Takes On Trolls
Guy shares enchanting stuff on the topics of marketing, enchantment, social media, writing, self-publishing, innovation and venture capital. The post Guy Kawasaki Takes On Trolls appeared first on Marketing Action Blog - Act-On. Social Media Marketing social media Bad grammar , spelling, and linguistic cues. Entitlement.
BIZNOLOGY | WEDNESDAY, JANUARY 15, 2014
[Marketing] Is Your Company Ready for Social Business?
Yesterday, Andrea Goldberg gave our monthly webinar about how to improve a business’s social media marketing. Do you want to understand how to grow your business and reap the benefits of social business? Do you want to ensure that your social media marketing strategies have the proper organizational infrastructure to succeed?
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 7, 2011
[Marketing] Is Your Brand Disconnecting on Social Media?
Traditional marketing doesn’t work in the social setting. Stop thinking like marketers and start thinking like creative humans. Marketing Tips Social Marketing ad age brands dis-connecting with social media noah brier social media explorer.com socil mediaThink about “What keeps your audience up at night.
LEADERSHIP | TUESDAY, AUGUST 13, 2013
[Marketing] A 6-Point Email Marketing Checklist for B2B Lead Generation
A 6-Point Email Marketing Checklist for B2B Lead Generation - Back-to-School B2B Primer—Part Two. If we can remember this about our buyers, we would be more successful as B2B marketers. Today I’ll focus on email marketing as Part Two in the series. Correction—all human beings are like that, not just teenagers.
DIGITAL B2B MARKETING | THURSDAY, APRIL 7, 2011
[Marketing] Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing
Optimize towards broader reach and lower frequency placements, counter to both traditional marketing theory and research on online brand lift. As a brand marketer, you went backwards. As a marketer, there are only two good solutions. Use traditional brand measurement or marketing mix modeling. Views expressed are my own.
SALES INTELLIGENCE VIEW | THURSDAY, JULY 10, 2014
[Marketing] It’s Not BBQ This Time – Food for Thought from Austin, Texas (Courtesy of Marketo Roadshow)
No matter what vertical you’re in, it seems like everyone in sales and marketing is talking about beating out the “noise.” Find Marketo’s Roadshow in your city this summer to learn about marketing best practices. You’ve Entered The Noise-Free Campaign Zone As marketers, we recognize that the road to […].
SOCIAL MEDIA B2B | FRIDAY, APRIL 1, 2011
[Marketing] 50 Questions to Ask to Master B2B Social Media
from Content Marketing Institute. Great content marketing starts with one thing: understanding your audience, whether it’s a prospect or customer. from Marketing Interactions. Communications Ardath Albee b2bbloggers Bill Hogg CMI Content Marketing marketingprofsThe Most Important Questions In B2B Social Media.
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 24, 2014
[Marketing] What Are You Doing With All Those Email Leads You’re Getting?
By using an email marketing tool, you can build silos by market or by where they are in the buying cycle so you can tailor messaging to each. Ask questions - when sending out the initial request, give them options of things that might interest them, i.e., markets, product or applications that they would find useful.
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 6, 2010
[Marketing] Integrated Marketing Summit Discount For Savvy Readers
Savvy Sister Heather is attending the Integrated Marketing Summit next week and would love to meet up with Savvy readers. Here is a link to the series of posts Heather wrote last year after attending the Integrated Marketing Summit. You can register at IMS and use the code IMSDIS10. Hope to see you there
WRITESPARK | TUESDAY, APRIL 8, 2014
[Marketing] White Papers: Refresh or Write Fresh?
Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. For some products or marketing situations, your renewal cycle may have an even shorter timeframe.
EARNEST ABOUT B2B | TUESDAY, NOVEMBER 19, 2013
[Marketing] Earnest wins B2B Marketing Agency of Year at MI Awards
With 7 shortlists in this week''s B2B Marketing Awards , who know''s what excitements the next 7 days have in store? Also scoops Best Technology B2B Strategy for Kaspersky. It''s been quite a 7 days. We were all delighted to be awarded two prestigious awards at last week''s rather good MI Awards , organised by The Drum owners Carnyx.
THE POINT | TUESDAY, FEBRUARY 24, 2015
[Marketing] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. Most B2B marketers only measure clicks and cost per click for the reasons stated above. It’s easy to see why. Your search campaign should measure: 1. And so on.
VERTICAL RESPONSE | WEDNESDAY, JUNE 18, 2014
[Marketing] Grow Your Email List Using Twitter Lead Generation Cards
You need an incentive, says marketer Grant Tilus, who markets colleges and universities through lead generation cards. Want more marketing tips and tactics? Sign up for the free VR Buzz. © 2014, VR Marketing Blog. The post Grow Your Email List Using Twitter Lead Generation Cards appeared first on VR Marketing Blog.
PWB MARKETING BLOG | MONDAY, JUNE 17, 2013
[Marketing] Image Sizes for Social Media Branding [Infographic]
B2B Marketing Branding Facebook LinkedIn SEO SEO Strategy social media Twitter YouTube branding A week ago when I logged in to a clients YouTube channel to upload some video, I noticed a prompt that made me grown. I was notified that the channel layout was about to change. Again. What does this mean to me? One word of caution.
ENGAGE | MONDAY, JULY 18, 2011
[Marketing] Why the Intern Shouldn’t Run Your Social Media Campaign
If you liked this, try: 4 Things My Mom Taught Me About Social Media 6 Social Media Marketing Roadblocks and How to Plow Through Them The Boy Scout Handbook of Social Media. Content Strategy Building Community Content (media) Content Marketing Facebook productivity Quality resource management Social Media TwitterThat is great.
CEEKUE | THURSDAY, MARCH 17, 2011
[Marketing] How To Get Your Campaign To Be The #1 Twitter Trend Topic
Social Media twitter Viral Marketing Word of Mouth viralVolkswagen Brazil did a very successful Twitter campaign in Sao Paulo to promote the new Volkswagen Fox. For four days their campaign hashtag #FoxatPlanetaTerra was the number one (local) Twitter trend topic. Do as follows. Always start with [.].