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  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 10, 2014
    [Marketing] 3 Reasons ANY Company Can Benefit From Social Customer Service
    Related Stories Along for the Ride: Social Conversations on the Customer Journey If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It 6 Social Media Trends for 2014 to Watch Evolve. Social Media for Customer Support brand Business company Customer customer service Simply Measured Social Media Marketing Twitter
  • HUBSPOT  |  MONDAY, JANUARY 31, 2011
    [Marketing] How Do You Make the Most of Web Ads? [Marketing Cast]
    In an effort to capitalize on cross-channel marketing, many businesses experiment with online ads. In today's episode of the Weekly Marketing Cast , David Meerman Scott shares some thoughts about making the most of Web ads. Surprisingly, the biggest challenge for marketers is not designing the creative for these ads.
  • ENGAGE  |  WEDNESDAY, DECEMBER 14, 2011
    [Marketing] 5 Lessons From my Biggest Blog Fails of 2011
    Resource-strapped content marketers piggy-backed off other people’s content in attempt to feed the publishing machine and get a blog post out on days that a blog post was not feasible. And this is exactly what I tried to do with “ An Illustrated History of Content and a Smooth Move in Content Marketing.” I failed a lot this year.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 13, 2014
    [Marketing] How to Create and Optimize Pinterest Boards to Drive New Customers
    Social Media for Ecommerce content customers Email Facebook feature find follow Google marketing sales search engines SEO Spam story the top Twitter update updates video Website 'For ecommerce retailers, Pinterest has become one of the greatest assets for shoppers to discover their products and share them.
  • HUBSPOT  |  MONDAY, JANUARY 3, 2011
    [Marketing] Use the Web to Optimize Your Offline Events [Marketing Cast]
    In this episode of the Weekly Marketing Cast , David Meerman Scott talks about ways in which the Internet can complement your offline efforts. Free Download: 101 Marketing Charts and Graphs. Improve your decision making and long-term performance with marketing data for best practices. Use Real-Time Platforms During the Event.
  • CHRIS KOCH  |  MONDAY, SEPTEMBER 15, 2014
    [Marketing] Why Can’t Companies Be More Like the Iroquois?
    They don’t want duplicative or conflicting messages coming from different parts of the marketing organization. Latest Post Sales and Marketing Collaboration American Revolution Canada Iroquois Iroquois League New York New York City North America United States Each tribe had its own language, customs, and culture. This has got to stop.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Marketing] E-Newsletters: What’s the Ideal Format?
    Favorite resources for online marketing I like to use. Any other creative ways you know to stay in touch through email marketing? Content Marketing How to.Tips Managing Your Ezine & Blog Tasks Writing Better Ezines e-newsletters newsletter formatting What about PDF files? Of course. The key? Simplicity.
  • INBLURBS  |  MONDAY, NOVEMBER 8, 2010
    [Marketing] 5x Small Business advice in Finding New Customers
    Customers are the most important part of business marketing and to get found by customers, there are certain techniques and business emulations to be followed. Whatever things you are marketing, focus on the use of products rather merely describing about its features. Do you know the marketing effectiveness of your website?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 15, 2011
    [Marketing] Top 40 Twitter Feeds You’re Not Following
    Sharon Baker – A freelance writer with corporate clients, Sharon finds and shares tips on content marketing and writing. Daniel Burstein – Daniel oversees all content coming MarketingSherpa and MarketingExperiments, and provides provactive opinions on marketing. Gavin Llewellyn – Tips on blogging and marketing from a UK-based expert.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 16, 2013
    [Marketing] And If The Social Media Trends Continue…
    Social Media Influence Bernard Derome Facebook Generation Z LinkedIn Mark Schaefer QR code Social Media Marketing Social Media Optimization WikiLeaks '2014 The Day After! Each year, when the holiday season approaches , the blogosphere is flooded with all kinds of predictions. But, it always is only personal visions.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 15, 2014
    [Marketing] 5 Easy Ways to Blog in Less Time
    We’ve also got a list of how our content marketing team gets some of their ideas here. © 2014, VR Marketing Blog. The post 5 Easy Ways to Blog in Less Time appeared first on VR Marketing Blog. 'Do you want quality content to share on social media sites and better SEO rankings? I’m going to assume you said yes.)
  • INBLURBS  |  TUESDAY, OCTOBER 26, 2010
    [Marketing] Write Whitepapers to Capture Leads
    Competitors may use different marketing strategies that may capture your leads. So companies should plan their marketing strategies and build an effective marketing plan to stay ahead of their competitors. One efficient marketing strategy is to write white papers and attract leads towards your landing pages.
  • SAZBEAN  |  WEDNESDAY, JULY 28, 2010
    [Marketing] Old Spice Viral Campaign Increases Sales
    While the Old Spice ad campaign, “The Man Your Man Could Smell Like,&# was amusing to watch, marketers were interested in whether it could lead to increased sales. Tags: Analytics Business Social Media Social Networks ad campaigns brand week branding awareness increase sales Marketing old spice sale report sales sales success
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 27, 2011
    [Marketing] Facebook’s Arctic Servers & 5 Other Cool Data Centers
    Facebook’s Arctic Servers & 5 Other Cool Data Centers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency cool data centers data center mines Facebook data center IBM Sweden The Montain ComplexThe need for cheap, renewable energy is just that strong. The Lefdal Mine.
  • THE ROI GUY  |  FRIDAY, APRIL 5, 2013
    [Marketing] How can you Be Provocative without being Arrogant?
    This puts enormous pressure on your Marketing to provide more insightful, consultative and personalized content to guide the vital early stages of the decision making process. SAVO challenger marketing Executive Assessment Tools Diagnostic Selling ADP the challenger sale Diagnostic Assessment Pisello Alinean Provocative Selling
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 10, 2013
    [Marketing] 5 steps to raising your assertiveness levels
    But I’m well known by my brand, the Fearless Competitor and I also created and host the popular and syndicated TV show, Marketing Made Simple TV – lack of confidence is not my challenge, so when I found this guest post by Karen Osborne, I thought it might help you. Want to pick the brain of an award-winning marketing expert? To
  • VIEWPOINT  |  WEDNESDAY, APRIL 7, 2010
    [Marketing] B2B Sales, Marketing … and STEM Education?
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 2, 2013
    [Marketing] When Does $ocial Media Translate to Non Profit Donations?
    Social Media and Nonprofits Facebook Insites Consulting Instagram John Haydon Laura Fitton nonprofit organization Social Media Marketing Twitter 'Later. Much later. There’s no ‘$’ in social media. Just a plain old letter ‘s.’ John Haydon hit the nail on the head when he proclaimed “social media stinks for fundraising.”
  • UNDER THE ARCH  |  FRIDAY, AUGUST 16, 2013
    [Marketing] How to Increase the Value of a Customer
    'To increase the value of a customer, marketers must do more than just reduce costs and sell more product. Demand Generation Marketing Strategy customer development customer loyalty customer profitability customer retention customer satisfaction lifetime value LTV
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Marketing] Bridging the Gap Between Digital and Traditional Marketing with @MitchJoel [@InboundNow #11]
    During our chat we talk about: Bridging the gap between digital and traditional marketing. For the full transcript and audio from the show head here: Connecting Digital & Traditional Marketing Channels with Mitch Joel. Next time you are at the super market, take a look at the magazine covers for headline inspiration.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 3, 2010
    [Marketing] How Lack of Marketing Content Can Derail Your Website Redesign Project
    Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?
  • JUNTA 42  |  THURSDAY, SEPTEMBER 10, 2009
    [Marketing] The B.E.S.T. Method for Content Strategy (what you do before Content Marketing)
    Core point: Don't start executing on your content marketing until you have a sound content strategy. questions as part of your content marketing strategy is to find the intersection between your products/services and the information needs of your customers. Does this content marketing effort help us achieve our strategic goals?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 30, 2010
    [Marketing] Seeking a World-Class CMO for Marketo
    Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. This has made us not only the fastest growing marketing automation vendor, but also one of the fastest growing SaaS companies of all time. or less). The New Demand Center. Telemarketing.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, MAY 8, 2013
    [Marketing] Tips for international B2B market research
    This international dimension has important implications for how market research is conducted and interpreted.  The post Tips for international B2B market research appeared first on Circle Research - B2B market research agency 'B2B organisations have always had a natural inclination to expand internationally.  Ensure clarity.
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 3, 2013
    [Marketing] Get Your Star Reps to Stay
    Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Force Management 'Turnover has always been a problem in sales. But as the role of a sales rep becomes more complex, organizations are growing increasingly worried about the hidden costs of undesired churn, and in particular about the costs of losing their star reps.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JUNE 28, 2010
    [Marketing] Digital Marketing Days: Old School vs. New School
  • MARKETRI  |  FRIDAY, MAY 4, 2012
    [Marketing] Meant to be Read: Writing a Smart Case Study
    When it comes to marketing collateral, there are few — if any — assets I like more than the case study. Case study Marketing (General If structured and written correctly, a case study is a relatively short, interesting and effective weapon in your arsenal (i.e., a piece that will actually be read by your intended audience).
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 11, 2011
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Happy Veteran’s Day! Enjoy! Animated Story Aims to Sell Some Tissues We’ve talked about the
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 28, 2011
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! What You Should Know About Email Deliverability What a great post. Jason Falls from the
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Variety of Content is the Key in the Early Stages of the.
    The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Resource
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 29, 2011
    [Marketing] InsideView Names Ralf VonSosen Vice President of Marketing
    InsideView, the social selling and sales intelligence leader, today announced that Ralf VonSosen has been named vice president of marketing to drive InsideView’s expansion and growth, and to bring InsideView’s sales intelligence to the more than ten million B2B sales professionals across the globe. social selling
  • BIZNOLOGY  |  THURSDAY, AUGUST 12, 2010
    [Marketing] Content Anticipation in Decline: The Sunday Newspaper
    Tags: Internet Marketing contentmarketing internetmarketing
  • BIZNOLOGY  |  FRIDAY, JULY 30, 2010
    [Marketing] You're important when you're marked "Not Spam"
    Tags: Internet Marketing internetmarketing spam
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! IT’S (IM)POSSIBLE I’m cheating here a bit. You see, Friday wrap-ups are supposed to
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2009
    [Marketing] How B2Bs can Improve SEO by Avoiding Duplicate Content
      This session was very interesting, but since it was not part of their B2B track, was not focused specifically on how it affects B2B marketers.  As you see, these are common results of B2B marketing , so understanding the affects of and how to deal with duplicate content is very important. 
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] This is the blog of the nicest company in B2B marketing today, Find New Customers
    'We look forward to sharing insights regarding B2B marketing and sales with you. Filed under: Demand Generation. Demand Generation
  • MARKETRI  |  THURSDAY, MARCH 14, 2013
    [Marketing] 5 Tips for Creating an Engaging Facebook Page for Your A/E Firm
    E Marketing Facebook social media Social MediaWith over a billion active users, Facebook is a social network that is near and dear to most of our hearts. In fact, reports show that the average Facebook user in 2012 logged in an average of 6.1 times a day. LinkedIn is no problem. Fear not, A/E friends! Get the right followers. and so on.
  • CHRIS KOCH  |  FRIDAY, MARCH 19, 2010
    [Marketing] How to use social media for B2B
    think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. The next step is to categorize how we use social media in these different areas and how our actions hook back into the rest of marketing. Promote other types of marketing. Image by HubSpot via Flickr. Engage. Manage.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Marketing] Fixing Your Sucky Website Step Three: The End Game
    Not a web platform integrator and, certainly, not your marketing automation company. Web integrators and your marketing automation people are expert plumbers whose Daddies are license and support re venue agreements – long ones. 'Here is our final look at fixing sucky websites. But that was just window-dressing. Not a web design firm.
  • FATHOM  |  TUESDAY, SEPTEMBER 24, 2013
    [Marketing] Is There a Best Time To Recycle Your Leads?
    note: This post is the 3rd in a series of guest-post exchanges between Fathom and  Right On Interactive , a marketing automation company that emphasizes lifecycle marketing "that helps organizations win, keep and grow business." Lauren Littlefield is Right On Interactive''s director of marketing.]. ” Photo courtesy of U.S.
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Marketing] What Could Kill Google and Facebook
    Google not only accounts for 85% of all web searches but controls an astounding 44% of the global online advertising market. Facebook Social Media Marketing Twitter Digg Facebook changes facebook killer Facebook privacy Google Gears google killer Google Knol LinkedIn MySpace Panda Penguin Picnik twitter killer user experienceTwice.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Marketing] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    Twitter Cards: How Savvy Marketers Get More Out Of Twitter by Marketing Land. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 1, 2011
    [Marketing] Frequently Asked Questions about B2B Social Media – Part 2
    It is based on one of our most successful webinars to date, titled Social Media for Business Marketers – the real ways B2B marketers can use social media to drive success. It featured Paul Gillin and Eric Schwartzman, co-authors of the new B2B social media marketing book , Social Marketing to the Business Customer.
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] Eye Tracking in B2B Marketing: Are You Catching Your Customers’ Attention?
    The Research in B2B: WhichTestWon.com discusses this in one of its B2B marketing case studies. The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. Option A increased click-throughs by 12%. Heck – I write about it every week!)
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 21, 2011
    [Marketing] 2011 Lead Management Optimization Study
    He is also well-connected with top marketing experts, including Jim Dickie of CSO Insights. Business relationships Fearless Competitor Find New Customers lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Metrics Sales 2.0 CSO Insights has just released their new study. ouch!).
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Always Thinking about B2B Social Media is a Requirement
    Marketers and communicators need to focus on how they can make a difference, and that begins with thinking. ve been asked quite a few times over the past couple of weeks for examples of social media marketing being used in a B2B context. As marketers we need to do our best to present as well online as we do in person (if not better).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 31, 2011
    [Marketing] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
    The combination of Radian6 and Heroku is what makes up the “marketing cloud,&# Benioff said. Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marc Benioff. “There’s a social divide,&# he said. Share email.
  • PROTEUS B2B MARKETING BLOG  |  TUESDAY, JUNE 3, 2014
    [Marketing] The Battery Guy, A Brand Ambassador I’ve Never Forgotten (Except His Name)
    B2B Branding B2B Marketing B2B B2B Selling branding 'Some time ago, I took two of my young grandsons to a West Michigan Whitecaps baseball game. The Whitecaps are the Class A farm team for the Detroit Tigers that play ball in my hometown, Grand Rapids. It’s [.].
  • BLOG MY CALLS  |  THURSDAY, MARCH 28, 2013
    [Marketing] Of Marketing Happiness
    Marketing Happiness—could it be a matter of simplifying your life? When feeling unsure, most people will return to what they know, even if what they know isn’t what’s best for your marketing. Holding on to old techniques or what you were taught in Marketing 101, won’t make you happier; you must let go in order to reach for greatness.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing] Free Webinar for Manufacturers: Should a Blog Be a Part of Your Marketing Plan?
    Blogging can be a valuable marketing tool that gives your organization a way to prove its expertise. This webinar will help participants find out if a blog should be a part of their marketing plans and what all is involved in starting one. Marketing Tools blogging manufacturers marketing webinarYou can register here.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Marketing] “Unemployed Need Not Apply” is dumb
    Internet MarketingImage by Getty Images via @daylife. You might have seen the blogosphere and the Twitterati starting to chirp about this one. My home state of New Jersey is trying to regulate it. I’m talking about the increasing number of employment ads that make it clear that all applicants must currently have a job. Dumb for you.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 23, 2011
    [Marketing] 2011 #Nifty50 Top Twitter Men
    Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  Contributor to the  Social Media Marketing Magazine – B2B Column.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 4, 2012
    [Marketing] Do You Have a Plan for Your Social Media?
    Starting a Facebook account or bl0g with no plan on how they will react, not only with each other but with the rest of your marketing plan, is a disaster waiting to happen. Marketing Tips Social Marketing having a social media plan jim belosic Social media examiner steps to ensure an effective social media plan
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 7, 2011
    [Marketing] 6 Ways to Format B2B Social Media Reports as a Brag Book
    Reporting is a big part of our job as B2B marketers, especially in the social media space. How can we, as B2B marketers, make both ourselves and our bosses look good? Related posts: 5 Ways to Socialize Your B2B Content to Increase Leads and Sales As B2B online marketers, creating new, socially shareable content to.
  • MARKETRI  |  MONDAY, JANUARY 17, 2011
    [Marketing] Welcome to 2011: Our Top 3 Marketing Predictions | Marketri
  • MARKETRI  |  FRIDAY, AUGUST 5, 2011
    [Marketing] The B2B Marketing Roundup: Week of August 1st - 5th | Marketri
  • MARKETRI  |  THURSDAY, OCTOBER 13, 2011
    [Marketing] Can Any Ol' Person Be a B2B Marketer? | Marketri
  • AD YOUR COMMENT HERE  |  FRIDAY, JUNE 18, 2010
    [Marketing] Weekly Social Media Thoughts Roundup
    Tags: Newsworthy B2B marketing content production social media news
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] How To Establish Authority And Trust In Business
    Things get even more frustrating when you realise that as well as being knowledgeable you also represent a hot product or service, and still you’re ignored or treated like some market trader trying to offload a pile of junk onto some unsuspecting punter.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] How To Establish Authority And Trust In Business
    Things get even more frustrating when you realise that as well as being knowledgeable you also represent a hot product or service, and still you’re ignored or treated like some market trader trying to offload a pile of junk onto some unsuspecting punter.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 19, 2013
    [Marketing] How to Propel Revenue by Shifting Your Sales Energy Use
    The post How to Propel Revenue by Shifting Your Sales Energy Use appeared first on Marketing Action Blog - Act-On. B2B Marketing CRM Sales Act-On Software marketing automation revenue sales sales toolsShe has, at one point or another, worked with more than 30 of the largest high-tech and telecom firms in the country.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Marketing] Best Practices for Blogger Outreach
    Content Marketing Online PR / Link-Building Social Media Technorati 'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Research. That means, do your research! Grab Their Attention. link].
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 10, 2010
    [Marketing] Laugh and Learn featuring the Fearless Competitor – Episode 8
    We love … Continue reading → Management best practices Marketing Remarkable content Leadership Laugh and Learn“The New Phone Book’s Here!&# I sincerely hope you have as much fun watching these as I have making them each week. If it brings a smile to your face, my job is done. What do you think?
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Marketing] The Top #Nifty50 Women in Technology on Twitter for 2012
    This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. sacevero. Elyse_D.
  • CONTENT MARKETING TODAY  |  THURSDAY, OCTOBER 1, 2009
    [Marketing] 6 Secrets to Creating a Positively Remarkable Brand Name
    Make sure that your name will allow you to expand beyond your initial market without needing to consider a painful rebranding. Share and Enjoy: Tags: Content Marketing Knowledge Center Marketing Basics News Online Success Stories Tips & Mini-Guides brandbucket branding naming setster.com.Think Google. Think Bing. Think Nike.
  • B2B LEAD BLOG  |  FRIDAY, FEBRUARY 3, 2012
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! Alternatives to Facebook that Are Not Google+ Last post about Google+ for a
  • SALES CHALLENGER  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing] What Sales Can Learn From Las Vegas
    Customers are more receptive to ideas from a brand they like, after all, and brand is in Marketing’s purview. Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Process Management Solutions Selling 'It’s tempting to believe that Sales can’t change how receptive customers will initially be to your company’s offerings.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, MAY 22, 2012
    [Marketing] 3 Key Ingredients of Commercial Insight
    MLC members , learn more about the characteristics of effective customer insights by visiting our insight generation topic center , Uncategorized B2B Marketing Insight Selling(This is a guest post by Alexandra Chiou of the Sales Executive Council, our sister program for heads of sales. Visit the original on the SEC’s blog!).
  • MARKETRI  |  TUESDAY, OCTOBER 18, 2011
    [Marketing] Mobile Marketing Basics for B2B Professionals | Marketri
  • UNDER THE ARCH  |  SATURDAY, JUNE 1, 2013
    [Marketing] How to Create a Social Call to Action
    Demand Generation Social Media Marketing demand generation Facebook lead generation LinkedIn Social Media Twitter 'Use an attractive social call to action to drive social interactions.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 28, 2012
    [Marketing] How to Create an Unforgettable B2B Customer Experience
    Forbes Magazine, in an  article about how customer experience  should meet the experience promised by the marketer, explains customer experience as, “how customers perceive their interactions with your company.” Match the marketing with the experience. Listen. Follow through.
  • BIZNOLOGY  |  SUNDAY, JANUARY 9, 2011
    [Marketing] Social media writes your biography in real time
    Social Media Marketing blog facebook onlinecommunities socialmedia socialnetwork twitterImage via Wikipedia. by Aaron Kim. As Twitter and Facebook have come to the front row of the Web in the last few years, a few have hinted that, by posting frequent status updates, in practice people were writing their autobiographies in real time.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 11, 2010
    [Marketing] Ancient secrets for getting B2B email opened and read
    What Johnson reported, which I was so pleased to read, is that the elements that make buyers pay attention to opt-in emails are the same ones that have made buyers pay attention to direct marketing messages for decades — possibly centuries. Directing the message to individuals is why direct marketing is also called target marketing.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Marketing] High Marketing IQ: Learn From Today and Optimize Tomorrow
    'Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? If so, you are setting yourself up to commit an epic marketing mistake: making decisions without statistical evidence or support. No more! Sound easy? General
  • THE B2B RESEARCH BLOG  |  SUNDAY, APRIL 10, 2011
    [Marketing] Blink: A side door to the unconscious
    This idea has significant implications for marketers. This means even B2B marketers need to tap into the mechanism Gladwell describes.  B2B decision making B2B Marketing Magazine column B2B marketing statistics emotional decision makingSometimes things just feel right.  We can’t say why, they just do. 
  • WONDERING OUT LOUD  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Marketing] Anatomy of a failed SEO initiative
    First, the vendor’s key market is small retailers. They would do well to be honest about their core market and their SEO tactics because if someone does ask, I’ll recommend they steer clear of this one. Tags: Marketing Black Hat SEO Keywords Meta Data SEO White Hat SEO Makes sense. Red Flag no. Ref Flag no. Lovely.
  • MI6 MARKETING AGENCY  |  SATURDAY, AUGUST 27, 2011
    [Marketing] Our Fav Posts, Week of August 22
    Helping Unlock the Marketing Puzzle. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Our Favourite Marketing Posts for Week of August 22, 2011.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 31, 2011
    [Marketing] Into the Matrix: Revenue Performance Management at Dreamforce #DF11
    by Jesse Noyes | Tweet this When it comes to marketing, you can take the red pill or the blue pill. The blue pill means you’ll wake up to the status quo of random marketing with little or no idea of how you’re efforts are impacting revenue. Instead, Involver invested in marketing automation and lead scoring. Twitter.
  • B2B LEAD BLOG  |  FRIDAY, SEPTEMBER 23, 2011
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Geoff’s Market Research Bulletin – 1st Edition This post from Geoff Livingston is a quick summary of his monthly newsletter that rounds up noteworthy marketing research studies from the past month with miles of links, statistics, and data. The post is nice, but the newsletter is excellent. Do yourself a
  • READYPULSE  |  THURSDAY, OCTOBER 10, 2013
    [Marketing] #BeyondHashtags
    'Download the ReadyPulse Instagram Marketing Guide! Request a free demo of the Pulse Marketing Suite. Instagram Marketing Guide. Learn effective content marketing strategies to drive sales with your Instagram account. Download ReadyPulse''s Instagram Marketing Guide. So why should shopping online be any different?
  • E-STORM  |  WEDNESDAY, JANUARY 20, 2010
    [Marketing] Multichannel Marketing: Public Relations' Impact on PPC
    The objective of this multichannel analysis is determine the relational impact that various marketing programs (e.g. So naturally, any offline marketing program – whether it’s print, broadcast, word-of-mouth, etc – will have an effect (albeit indeterminate), on a brand’s online marketing programs.
  • REPUTATION TO REVENUE  |  TUESDAY, JUNE 9, 2009
    [Marketing] YouTube as corporate home page?
    Click on  Booneoakley.com and you get to a "this is our agency" video on YouTube, complete with story of a struggling marketing director going down in flames (actually, a bloody ax) because he chose some other boring conglomerate firm instead of the oh-so-creative BooneOakley. Modernista! Surely the world has changed more than that! 
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, MAY 16, 2014
    [Marketing] Title Tag Truncation: The Long and Short of It
    B2B Search Marketing b2b search engine marketing b2b search engine optimization b2b seo seo 'By now, you’ve probably either noticed or read in various SEO blog posts and trade articles that title tags in search engine results appear to be a little shorter as of mid-March. While title tag best [.].
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 4, 2013
    [Marketing] Social Video in 2014
    Video Facebook Google Instagram Lowes Social Media Marketing Twitter Vine YouTube 'I saw it again, recently. An article proclaiming 2014 as the ‘year of video’. have seen similar articles for the last couple of years and there is a good chance that, as 2014 draws to an end, there will be articles about 2015 being the year of video.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 18, 2011
    [Marketing] Should Sales People Be Blogging?
    Sales people blogging comes up when talking to companies about ways to involve more sales and marketing alignment programs. Social Media Tips Social Selling B2B b2b sales Content Marketing CRM customer 2.0 There could be some healthy discussion [.]. Sales 2.0
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JUNE 19, 2013
    [Marketing] How To Optimize Contact Forms for Conversions
    Get quick tips on optimizing your marketing forms for lead capture. Contact Forms Conversion Rate Conversions Marketing Lead For instance, did you know that forms using “submit” have an almost 3% decrease in conversion rate? Sales 2.0
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JUNE 7, 2011
    [Marketing] Is it Ethical to Edit Online Customer Reviews?
    Marketers Can Leverage Knowledge of Online Behavior. And why should marketers be prevented from taking full advantage of the Snob Effect on consumer behavior? Uncategorized #marketing customer reviews editorial scrutiny Felix Salmon online consumer behavior online WOM restaurant reviews Reuters blogger yelp.com
  • WRITESPARK  |  TUESDAY, DECEMBER 7, 2010
    [Marketing] The Value of LTRs with Freelance Copywriters
    And over time, they have come to trust me with the most highly visible and sensitive marketing communications. And I believe that similar LTRs with freelance writers can bring many benefits to you: Knowledge of your corporate vocabulary and writing style means no dissonance among your marketing materials.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 29, 2013
    [Marketing] Twitter 102: The Do’s and Don’ts of Twitter Writing
    Social Media Writing @hashtags hashtag Online Communities RT (TV network) Social Media Marketing Social Networking Twitter url shortening 'With just 140 characters at your disposal, you’d think that writing for Twitter would be easy. It’s not.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 25, 2014
    [Marketing] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
    Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Dan Golden, chief search artist and president of Chicago-based digital marketing firm Be Found Online , believes it’s important for all businesses to have a presence on both Facebook and Google.
  • THE CONTENT FACTOR  |  MONDAY, JUNE 6, 2011
    [Marketing] RPM: Keep the Big Ideas Coming
    A challenge with Marketing Automation systems, so far, is that they are mostly tactical. But to fulfill the Marketing department's desire to think and act strategically, marketing automation had to do more. Enter B2B marketing's latest three-letter acronym, RPM, for Revenue Performance Management. read more.
  • BUYEROLOGY  |  MONDAY, AUGUST 22, 2011
    [Marketing] Buyer Personas Require Regular Refreshing
      The foundational purpose of personas – be they user, consumer, or buyer personas – is to inform strategy related to product innovation and marketing innovation.  Image by zilver pics via Flickr.   The constant evolution of buyer behavior is the primary driver behind this principle.  Ecosystem. Technology. Social.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 24, 2012
    [Marketing] The Social Recruiting Revolution
    Recruiters would research a market and directly approach the candidates deemed to be the closest fit in terms of skills and culture. Social Recruiting social media for recruiting Social Media Marketing social recruitingA New Series Focused On Social Recruiting. How Social Media Has Transformed Recruiting. TOPIC: Social Recruiting.
  • BIZNOLOGY  |  THURSDAY, JULY 29, 2010
    [Marketing] See You in September Redux
    Tags: Internet Marketing internetmarketing worklifebalance
  • CONTENT MARKETING TODAY  |  THURSDAY, MARCH 4, 2010
    [Marketing] AC Transit Delivers Meaningful Marketing to Help Current and Future Riders
    This is targeted, visual content marketing at its best. AC Transit is notable not only for a well-run system, but for its effectiveness in marketing the benefits of public transit to its passengers. Even better, they do a great job of marketing all those buses, stops, and routes to current and future passengers.
  • PROTEUS B2B MARKETING BLOG  |  WEDNESDAY, APRIL 30, 2014
    [Marketing] Barry Gets It. In B2B Sales, Face Time Still Matters Too.
    B2B Marketing B2B Selling 'Met with Barry a few months ago, a prospective vendor from a Milwaukee-area based company. Actually, it’s the third time in the past couple years he’s made a point to call a week ahead and asked for 15 or 20 minutes of my time. He swung by the office for a few minutes of face [.].
  • B2B LEAD BLOG  |  FRIDAY, JULY 15, 2011
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    From the (brief) release of Microsoft's Tulalip project to news about Twitter's upcoming auto-ads, it's certainly been an interesting week in the news for marketers. It's also been a great week for marketing tips and best practices from great thinkers in the industry. Happy Friday, all! Enjoy the posts, and
  • MODERN B2B MARKETING  |  SUNDAY, OCTOBER 18, 2009
    [Marketing] A book’s worth of Search Marketing education in one half day event: The Current State of Search Advertising
    A few weeks ago at the Marketo User Summit I had the privilege of hearing from Andrew Spoeth, Marketo customer and Director of Marketing at the world’s leading B2B Search Marketing firm, Enquiro about an upcoming seminar that is sure to be a must-attend event for marketing managers, directors, and VPs in the San Francisco Bay area. 
  • B2B LEAD BLOG   |  WEDNESDAY, APRIL 6, 2011
    [Marketing] No Budget and Less Time? Lead Nurturing in Five Simple Steps
    Lead nurturing can be executed without expensive marketing automation tools; there are plenty of simple, low-cost platforms to start off with. Share and Enjoy: Email Marketing Human Touch Lead Generation Lead Nurturing Sales Sales Leadsmillion in additional sales pipeline growth in eight months. Want clarity on what lead nurturing is? 
  • THE TOP LINE  |  THURSDAY, JANUARY 20, 2011
    [Marketing] Content that captures attention
    For that reason, I advise my clients to get as much information as they can about prospects’ and customers’ priorities–and then develop marketing messages that address those priorities.  One of the greatest challenges companies have today is capturing prospects’ attention.  Nevertheless, I left out one important tip.
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