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  • SMART MARKETING  |  MONDAY, MAY 16, 2005
    [Marketing] Smart Marketing: The need for integrated marketing
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. « Brand identity from a 5th grade perspective | Main | Marketings Rule of 7 » The need for integrated marketing If you dont have an integrated marketing program, youll shoot yourself in the foot. Go figure.
  • SOCIAL MARKETING FORUM  |  FRIDAY, JANUARY 21, 2011
    [Marketing] Get over it! Social media doesn’t owe you a thing!
    Opinion Relationship marketing Social media marketing Amber Naslund Facebook friend like online communities Retweet RT social marketing social media TwitterThe currency of social media derives value from the contributions we all make to community. That currency has no central bank or IMF dictating its worth.
  • WRITING ON THE WEB  |  TUESDAY, JULY 5, 2011
    [Marketing] Are Your Content Readers Thinkers or Feelers?
    Several years ago, my friend John Agno published this review of personality types in his newsletter.  It contains important information to consider when writing your blog, e-newsletter or content marketing to attract clients, and it still applies today. Have you ever read an e-newsletter or blog post and got a feeling of disappointment?
  • THE EFFECTIVE MARKETER  |  TUESDAY, AUGUST 25, 2009
    [Marketing] Killed By Powerpoint « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? No need to raise your hand, we all have been there. Happy 25th birthday! Rehearse 5.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 11, 2015
    [Marketing] 3 Tips to Extend Your Email Reach with Social Sharing
    Email Marketing email marketing Social Media social sharingTracking how many readers share your emails on social media is easier than ever. Any email service provider worth its salt lets you monitor social interactions (we do!) such as likes, comments, shares and retweets in your email report. Here’s an example. 2.
  • FATHOM  |  THURSDAY, OCTOBER 1, 2015
    [Marketing] Fathom SEO Pulse #39: Concentrating Beyond Position #1, Increasing Mobile Conversions & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Ranking in the first position has always been the “holy grail” for organic marketing. Content Marketing Digital Marketing Mobile SEO Social Medialink].
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Marketing] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    Achieving Closed-Loop Marketing. Join us to learn from a leading software company how they achieved this “holy grail” of sales and marketing. First off, who doesn’t want to find out about the “holy grail” of sales and marketing? High Tech Kickoff: The Social Enterprise from Vision to Value.
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Marketing] 5 Ways to Get the Most From Google+ Communities
    Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. Photo credit: Wikipedia. image credit: global web index.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 16, 2013
    [Marketing] 4 Signs Your Site Needs an Update
    For most companies, the website is the most important marketing material they have. B2B Web Strategy Content Development Lead Generation Online Marketing PPC Search Engine Marketing Uncategorized Web Design Congratulations! You have a new baby website! It’s so cute, beautiful, and clean! You just can’t imagine any different.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 4, 2014
    [Marketing] 3 Easy Ways to Increase Site Conversions
    And how-to videos may not convert as well as other types of content, since they’d be viewed by other artists who may not be in the market for your paintings since they are trying to sell their own. Be useful We’ve said it before and we’ll say it again: The key to content marketing is to provide real value.
  • VERTICAL RESPONSE  |  MONDAY, JULY 29, 2013
    [Marketing] Get Your Content to Stand Out from the Crowd
    We’re smack-dab in the golden age of content marketing. This way, you get more bang out of your content marketing efforts. How can we do it in a new and different way that hasn’t been done a gazillion times by every other marketing service in our space? Well, it’s not quite that simple. Be Engaging. Be Unique.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Yes, Virginia, You Can Give a Holiday Gift to Your Customers
    It will go something like this: “Hey, Sales, Marketing here. Sales will respond thus: “Go away, Marketing Monkey, we’re doing our bit to hold the line on expenses. You can expect a call the next day that sounds a little like this: “Yo, marketing person! Good, because you know what you have to do next. King of the Squirrels here.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 22, 2015
    [Marketing] How Boutique Hotels Create Unique Content that Inspires Loyalty
    As such, boutique hotels are a great study for content marketers who are tired of being everything to everyone. The premise for the site’s state-of-being—besides, of course, driving that dirty marketing word, leads—is lofty: “Provide a global platform” as a showcase for artisans. Birth of Boutique. The Fanbase.
  • CONNECT THE DOCS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] The Buyer has Changed; Marketers will Change Too
    How should marketers change their approach to address these new world buyers? We asked Craig Rosenberg "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" "The buyer has changed forever— marketers that succeed will adjust accordingly (and drastically)."
  • FATHOM  |  THURSDAY, DECEMBER 17, 2015
    [Marketing] Fathom SEO Pulse #50: Optimizing for the Future of SEO & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. link]. “10 Mobile Marketing Themes to Look Out for in 2016”. What Content Marketers Need to Know About RankBrain and SEO”. link]. link]. link]. link]. link].
  • BIZNOLOGY  |  SUNDAY, SEPTEMBER 26, 2010
    [Marketing] In digital marketing, sometimes the enemy is us
    Most traditional marketers have some amount of struggle with the Do It Wrong Quickly concept, but on this occasion I ran into one who was apparently so threatened by it that nothing was going to penetrate. In traditional marketing, it made sense to do whatever you could to make a better informed decision, because a mistake was so costly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2009
    [Marketing] The six best marketing blogs you’ve never heard of
    I’m constantly looking for great new marketing ideas and I’ve found a couple of up-and-coming writers that have become some of my favorite sources. CK’s Blog – Christina Kerley is simply one of the best marketing bloggers out there and she specializes in B2B to boot. Bill, it’s ALL marketing.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Marketing] Four Badass Facebook Advertising Tactics
    by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Since B2B Marketing Social MediaBut out of the ashes rise best practices that have come along for the ride.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 3, 2013
    [Marketing] 9 Stellar Social Media Infographics You Simply Gotta See
    It’s obvious people and businesses have gone gaga for infographics, as the influx of these content marketing gems, even in the last year, has gone gangbusters. The State of B2B Social Media 2013 ; B2B Marketing. Share away. © 2013, VR Marketing Blog. Infographics, oh, sweet infographics. It’s a Photographidemic!
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 10, 2014
    [Marketing] Boost Holiday Sales with These Six Tips
    That means businesses are cranking out marketing efforts faster than toy-making elves. Before you fire up your marketing engine, you need to do a little maintenance to maximize your holiday efforts , says Deborah Hanamura with marketing agency, Metia. We’re in the thick of the holiday season. Conduct email housekeeping.
  • MARKETING ACTION  |  MONDAY, JUNE 22, 2015
    [Marketing] SEO for Alternative Content Types, Part 4: Best Practices for Infographics
    In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. Content Marketing SEO content marketing infographicsFile Formats.
  • BIZNOLOGY  |  MONDAY, JANUARY 6, 2014
    [Marketing] Answers to 5 common questions about SEO strategy
    In particular, this content strategy should encompass the goal of creating useful content that resonates with your target market and the keywords they use to search for services or products like yours online. You certainly want to avoid tactics that may hurt your overall marketing efforts. 5. Image via CrunchBase. highly recommend it.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [Marketing] The Importance of Leadership and Fresh Thinking
    What does an event over half a century ago have to do with B2B marketing today? Like those generals in World War 2, today’s B2B marketer is using the approaches that worked in the last war – email blasts, webinars, events. Business relationships Chief Content Officer Leadership Management best practices Marketing
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [Marketing] Email Adoption High But Lacking Best Practices
    Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. According to the report, adoption of email marketing is high, with 88% of  B2C companies already using email and 10% planning to use before December 2011. Best Practices in Email Marketing. Mobile (ads, applications, MMS, SMS).
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 4, 2011
    [Marketing] You’d Make a Great Company Evangelist!
    Aprimo is a great client of Find New Customers and for some time one of their top marketing executives has been saying this is my core competency. Anyone from CMO to VP of Marketing to Director of Marketing at a large company, even product marketing sometimes depending on the size of the company and structure of the marketing org.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 17, 2013
    [Marketing] Webinar: Inside Sales Virtual Summit reveals selling best practices
    Joining me at this free event will be 62 of the world’s leading sales and marketing professionals who will share their newest and best sales practices. Sales best practices inside sales sales and marketing webinar Tweet A top struggle for sales professionals is optimizing selling time and driving lead generation. Top Experts. Eastern.
  • HUBSPOT  |  MONDAY, DECEMBER 7, 2015
    [Marketing] The Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to Anyone
    Content Marketing Blog Daily TacticalKurt Vonnegut was not a copywriter. but he could have been. That's what dawned on me after reading "How to Write with Style," an essay Vonnegut published in the 1985 anthology, How to Use the Power of the Printed Word. How's this possible? Because every writer is working with the human condition. and E.B.
  • THE CONTENT FACTOR  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Thought Leadership: The Currency of B2B Content Marketing
    Dana Van Heuvel blogs about thought leadership in marketing. Tags: Business to Business (B2B) Content Marketing read more.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Marketing] What Does Your Email Writing Style Say About You? [New Data]
    Email Marketing Office Life Daily Weekly Every day, humans make snap judgments. In one Princeton study , participants made assumptions within 100 milliseconds of being exposed to a portrait. BuzzStream and Fractl took this idea a step further to determine if any parallels exist in terms of email habits. Here''s what we found.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 13, 2015
    [Marketing] How Brand Builders Can Prep For Content Creators
    This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns. Content Marketing One of the many things I do for my clientele is to construct a totality of vision. This is not […].
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Marketing] Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
    Many times, a redesign begins when an executive or marketer begins to feel like the website is outdated. Here's the breakdown of specifically when marketers are planning to redesign: The last time we surveyed our customers, their redesign timeline was within 18-24 months. Marketing Services. Marketing Services.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 18, 2016
    [Marketing] How Millennials are driving the Bernie Sanders brand
    In branding, it is critical to first identify the most passionate “sweet spots” of various target segments of any market, including the voting population. The surge behind the exploding Bernie phenomenon is fascinating for many reasons. For example: The dominant impact from PAC’s and lobbyists, with their huge contributions. Like this post?
  • MARKETING EDGE  |  MONDAY, AUGUST 4, 2008
    [Marketing] Marketing by the Numbers – Stephen Baker’s The Numerati
    Call 206-426-1117 comment line for the Marketing Edge podcast Time 17:53. A new book is coming out on September 15 called The Numerati by one of the most prolific journalists on social media platforms, Stephen Baker. It's the predicted part that is the most intriguing to Baker. Or you can pre-order The Numerati.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 1, 2015
    [Marketing] 5 Customer Appreciation Emails Retailers Should Send
    Email Marketing customer appreciation email marketingIn business, it’s all about customer retention. According to Gartner Group , 80 percent of your future revenue will likely come from just 20 percent of your existing customers. So, how do you keep your existing customers coming back for more? People like feeling heard.
  • SAZBEAN  |  MONDAY, OCTOBER 18, 2010
    [Marketing] 13 Twitter Tips for Increasing Engagement
    Ask questions and have conversations around the responses (can be great content for blog posts and also a nice source of market research). Reach out to them as well (have conversations, do NOT market or advertise). A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing] IBM CEO points to social strategy with a twist
    The post IBM CEO points to social strategy with a twist appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Big Data and Analytics Mobile marketing Monitoring strategies big data analytics ginni rometty ibm social media strategy The first two were not too surprising but the third one was unexpected. 1. Minutes.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Marketing] The importance of knowing what competitors spend on SEM
    Somehow, it always seems to be analytics season in the world of search marketing. Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share? Either you’re setting up a campaign, optimizing it, or reporting on its performance.
  • ACTIVEDEMAND  |  THURSDAY, OCTOBER 29, 2015
    [Marketing] Don’t just track the call… track the conversation
    Don’t just track the call… track the conversation How digital agencies are delivering more value We’ve said this before and we’ll say it again: Call tracking in the world of marketing isn’t a brand-spanking-new concept – but what is ALWAYS new, of course, is the constant evolution of technology. What is conversation tracking, exactly?
  • AD YOUR COMMENT HERE  |  TUESDAY, MARCH 15, 2011
    [Marketing] 2.5 Minutes Interview with Kate Brodock at #sxsw
    Interviews digital marketing genConnect girls in tech Other Side Group Personal branding SXSW SXSWivideo platform video management video solutions video player. Check out more great videos over at genConnect.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 7, 2006
    [Marketing] B2B Lead Generation Blog: Podcast: Sales and Marketing the Six Sigma Way
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This makes it particularly challenging for marketers who are trying to measure their revenue contribution and lead generation ROI.
  • LEADERSHIP  |  THURSDAY, SEPTEMBER 19, 2013
    [Marketing] “…Squeeze Water Even from A Dry Towel”: Continuous Improvement
    As a digital population, we are easily accustomed to the concept of optimization but we mistakenly refer to it as a state of completion—we speak of “optimized” online content, “optimized” social marketing, “optimized” emails, and so on and so forth. How do we do that in our lead generation and B2B marketing efforts? BE RESPONSIVE.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Fearless Competitor is all-new and better than ever!
    Marketing content marketing lead-generation sales-challengesWe wish to announce our new and radically redesigned blog, Fearless Competitor. . Fearless Competitor is entering 2012 poised and ready for battle! This blog, which just finished its sixth year, is all new. Find New Customers deserves a world-class blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 22, 2012
    [Marketing] The Art of Social Sharing: 5 Social Campaign Ideas to Get Your Audience Engaged
    Be sure to keep these motivators in mind when you are crafting your email marketing messaging and creating your social campaigns. You can promote your offer via social channels or email marketing. B2B Marketing Social Media b2b marketing B2B social media Social Media MarketingThat is a huge difference. Co-creation.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Marketing] The Right Way to Answer a Work Email
    used to run our email marketing at HubSpot, and sometimes people still ask me email marketing questions. Instead, I reply and include the correct person on the thread, with a simple line: "Looping in XYZ who now runs our email marketing programs." content creation email marketing Joe: This is how you answer a question!
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 14, 2012
    [Marketing] What Are You Doing to Ensure Social Media will be Successful?
    Social media is no different from any other marketing tool. Once you get approval, make sure you integrate social media programs into your other marketing  plans. Learn more about your customers - use social as a kind of market research. It can’t and shouldn’t stand alone.
  • HUBSPOT  |  TUESDAY, AUGUST 11, 2015
    [Marketing] Want People to Forward Your Emails? Try These 4 Data-Backed Tips
    Recently, an email about a new public market opening in my neighborhood caused me to go on a forward-frenzy. You’re welcome, Boston Public Market.) I was so excited that I shared it with every single family member, friend, or co-worker who lived in that area. This is great news for email marketers. Email Marketing Daily
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 10, 2012
    [Marketing] The 5 Best New Hot Spots Near Dreamforce
    691 Market Street – Walk it! 2. The 5 Best New Hot Spots Near Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Dreamforce Dreamforce 2012 Event Marketing Insider's Guide to Dreamforce new businesses in San Francisco new restaurantswink wink * ).
  • CHRIS KOCH  |  MONDAY, MARCH 12, 2012
    [Marketing] 6 ideas for sifting the mobility chaos
    The problem is that this data sits in silos—and everybody’s silo says something different—sales’ is different from marketing’s, which is different from finance’s. Latest Post Mobile MarketingHire us.]“ Hire us.]“ “ Last week, I went looking for some good ideas on mobility. My destination? New Jersey. Far from it.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 15, 2011
    [Marketing] We’re a small company. We can’t afford B2B demand generation
    Filed under: Demand Generation , Fearless Competitor , Find New Customers , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Marketing ROI , Remarkable content , Revenue Performance Management , sales challenges , Sales Leads , sales-ready leads.
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 6, 2014
    [Marketing] Why I’m Not Making Any B2B Social Media Predictions for 2014
    There have been specific predictions over the years that focus on the importance of mobile, social websites, blogging, better metrics, visual content and marketing automation, but at its core, all of the predictions are about greater adoption of social media. How does the rest of marketing measure success? Has this been happening?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 4, 2015
    [Marketing] Lincoln Electric Changes Perception Of Industry With Brand Storytelling
    But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. Marketing Communications Manager for Lincoln Electric. think that’s an issue that a lot of marketers wrestle with.  Content MarketingCraig Coffey, U.S.
  • SOCIAL MARKETING FORUM  |  MONDAY, APRIL 11, 2011
    [Marketing] Western Europe to See Smartphone Usage Double by 2015
    Brand marketing Mobile Research eMarketer EU-5 Europe mobile mobile marketing smartphoneAccording to a new report from eMarketer, mobile web usage in Western Europe will double by 2015.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 16, 2011
    [Marketing] Simple Works Well in SEO
    think SEO and Internet marketing in general is at that point in its existence. What do you do to simplify the often cryptic and mysterious world of Internet marketing? Internet Marketing Organic Search Search Marketing Business Google Internet marketing Search Engine Land Search engine optimization Web search engine
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2011
    [Marketing] 4 Ways to Get More Out of Marketing Automation
    The B2B marketing automation industry will reach $325 million in revenue in 2011. Despite this growth, 50% of companies surveyed in a 2011 Focus Study say they have not yet realized a return on investment for their marketing automation. Here are a few ways to get creative with your marketing automation. 1. Connect with HubSpot
  • B2B LEAD GENERATION BLOG  |  THURSDAY, SEPTEMBER 15, 2005
    [Marketing] B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.
  • SAZBEAN  |  THURSDAY, JULY 19, 2012
    [Marketing] How Online Marketing Can Fuel Offline Conversations
    The fact is no medium drives offline conversation better than online marketing. Yet, a key mistake made by digital marketers is allowing the effectiveness of campaigns to be measured with just digital metrics like clicks, shares, and re-tweets. So how does a marketer make sure marketing efforts work in both spaces?
  • PHOENIX RISING  |  THURSDAY, OCTOBER 29, 2009
    [Marketing] Use eMarketing to Change Your Marketing Game
    eMarketing is a powerful revenue tool - for marketing and sales.  In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. What an opportunity to change the game! The goal? 
  • PHOENIX RISING  |  THURSDAY, OCTOBER 29, 2009
    [Marketing] Use eMarketing to Change Your Marketing Game
    eMarketing is a powerful revenue tool - for marketing and sales.  In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. What an opportunity to change the game! The goal? 
  • KEO MARKETING  |  MONDAY, MAY 4, 2015
    [Marketing] Lead Generation: Conversion Goals Help Evaluate ROI
    Marketing automation and digital tools make it simple to quickly track and evaluate the results for each specific tactic or channel, including pinpointing the sources from which your leads are occurring. KEO Marketing can help with all aspects of your marketing strategy, including tracking and analyzing your lead generation metrics.
  • PWB MARKETING BLOG  |  WEDNESDAY, JUNE 15, 2011
    [Marketing] Ann Arbor Marketing Roundtable: Audience and Message is Key in.
  • PWB MARKETING BLOG  |  FRIDAY, JULY 8, 2011
    [Marketing] Can QR Codes Be Different Colors? | PWB Marketing Blog
  • PWB MARKETING BLOG  |  FRIDAY, JULY 8, 2011
    [Marketing] Can QR Codes Be Different Colors? | PWB Marketing Blog
  • ONPATH  |  WEDNESDAY, JULY 14, 2010
    [Marketing] Three Good Reasons for Marketing Automation (and Three Bad Ones)
  • LEADERSHIP  |  TUESDAY, FEBRUARY 3, 2015
    [Marketing] Oh No You Don’t! You Simply Can’t Say—“I Don’t Get Social Media”…
    We have made progress in understanding and defining processes to deliver positive outcomes through social media marketing. Social marketing initiatives have to be implemented, monitored and measured as part of a long-term, integrated strategy. Use social media, yes, but not at the expense of tried and true marketing methodology.
  • KEO MARKETING  |  THURSDAY, JUNE 11, 2015
    [Marketing] Google Working on New Fact-Based Ranking System
    This new system will make it more important than ever for businesses to have an editorial plan and marketing strategy that emphasizes high-quality content. KEO Marketing can assist with your content marketing and search engine optimization needs. Content Marketing content marketing google search engine optimization
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 10, 2011
    [Marketing] Enhance Your Trade Show Presence by Utilizing Social Media
    For most of us in the B2B space, trade shows usually take up a fair portion of your marketing budget. Marketing Tips Traditional Marketing jeffrey cohen live blogging social media b2b trade show utilizing social media trades showAre you leveraging social media in this space? Don’t make prospects search for you.
  • WEBBIQUITY  |  FRIDAY, JANUARY 6, 2012
    [Marketing] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
    Since its inception, the B2B Marketing Zone has been the one place to catch up on all the latest posts from the leading B2B bloggers, writers like Brian Carroll , Chris Abraham , Ambal Balakrishnan , Ardath Albee and many more. Sign up and sign in to personalize your content from the B2B Marketing Zone.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Marketing] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. With the advent of platforms like social media and sales and marketing automation, we often see a blurred line where marketing stops and sales begins. But it is now.
  • SMART MARKETING  |  MONDAY, FEBRUARY 19, 2007
    [Marketing] Smart Marketing: Find marketing tips and articles
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Here are a few of my favorites: Marketing Profs - Over 240,000 marketers belong to this fabulous site, so you know it features great content. Paste into your feed reader of choice. Some of it is premium content (ya gotta pay).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 2, 2015
    [Marketing] How a tweet from Shutterstock’s CEO changed the way I think about customer service
    The post How a tweet from Shutterstock’s CEO changed the way I think about customer service appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The marketing conference guide for socially awkward people To drive value from your content, focus on trust, not traffic. Blasphemy. At this stage, I felt shameful.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 18, 2013
    [Marketing] 5 Ways to Engage Readers Through Curated Content
    Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. If the original content creator predicts that Gmail tabs will destroy email marketing, why not post  a few ways marketers could use Gmail tabs to their advantage ?
  • THE NEW STRATEGIST  |  THURSDAY, JULY 7, 2011
    [Marketing] Revisiting the Marketing Mix - A Fun Little Exercise
    Ah yes, the Marketing Mix. Those classic “Four P’s” they hammer in to you when you walk in to every Marketing Fundamentals class taught in the world: PRODUCT + PRICE + PROMOTION + PLACE. Even the most seasoned marketing pros have moments where they miss the mark on at least one of them. Car, Vacation, TV, computer, etc).
  • MARKETING-GIMBAL  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] More Marketers To Start Blogging
    According to recent research by eMarketer more companies will start blogging to support their marketing efforts with 43% of all US companies expected to have some form of blog in use for marketing by 2012. What’s still amazing to me.
  • DIRECT RESPONSE COACH  |  WEDNESDAY, MARCH 18, 2015
    [Marketing] Are direct mail brochures necessary?
    appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General This may be counter intuitive for many of you. But bear with me. think it might make sense in a minute or two. So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Marketing] Honored to be Ranked #19 in Top 200 #ContentMarketing Influencers & Brands by @mnburgess
    One of the most interesting byproducts of the social business era has been the rise of content marketing. Content marketing has become very important to social businesses, so much so that we dedicated an entire chapter to the subject in our best-selling book, The Social Employee (McGraw-Hill, 2013). FOR EWORD by David C.
  • AVITAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Marketing] My customers don’t use social media
    Start By Listening Social media is a terrific, low cost (time and effort only) way to listen to what is happening in your target markets, and even target customers. This gives you great insights that can fuel your business strategy, drive marketing and sales tactics, create messaging that resonates, and produce content.
  • FATHOM  |  WEDNESDAY, NOVEMBER 25, 2015
    [Marketing] Fathom SEO Pulse #47: Google’s Own Search Ranking Guidelines, Streaming Apps without Installing & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Blog Feed Consumer brands / Retail e-commerce Content Marketing Digital Marketing Google News Mobile SEO*We’re publishing the Pulse a day early this week.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 12, 2012
    [Marketing] How to Become a Local Expert using LinkedIn
    great suggestion I offer to my clients is targeting only their local market. One of the many strategies or things you can do with LinkedIn is to become a local Expert  in your chosen market. You can do this by focusing only on your target local market. Ads LinkedIn Ads are another great way of targeting your local market.
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Marketing] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    If I had to take a guess, I''d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. She says that email newsletters are a one-size-fits-all solution to your email marketing problem. email marketing Your boss is convincing. So you give in. Wait, wait, wait. Read on.
  • HUBSPOT  |  MONDAY, OCTOBER 26, 2015
    [Marketing] The Tips & Tools You Need to Tweet Smarter This Holiday Season [Webinar]
    The holiday season serves as the perfect time to reach new audiences and showcase your "always-on" marketing strategy. Trouble is, the end of the year tends to be a little hectic, and finding the time to plan and launch new campaigns can be pretty overwhelming for most marketers. Social Media Content Marketing Daily Promo
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Marketing] Great Blog Content: What Makes You Mad?
    But as I learned more about how things work on the Internet, at the same time the Web and online marketing was evolving to become more user-friendly. Is your marketing paying off? About marketing? If you want to write great blog content , tap into what makes you mad. Or, what makes your readers mad? It makes them angry. learned.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Marketing] 5 B2B Social Media Lessons Cisco Learned in 2014
    At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. Influencer marketing lends credibility to your narrative. Marketing
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Marketing] Productivity Tips: 9 Tools to Tame Your Inbox
    The post Productivity Tips: 9 Tools to Tame Your Inbox appeared first on Marketing Action Blog - Act-On. Email Marketing Marketing Life email inbox productivity time tips We spend an enormous amount of time managing our inboxes – 28% of our time each week, actually. And that’s just for work. Email costs us more than time, too.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Marketing] Accolades for How to Find New Customers
    We felt companies needed fresh ideas for their marketing strategies.They needed new lead generating ideas and approaches to lead generation. We reached out to several companies to sponsor, and the fast-growing marketing automation software company, Marketo, stepped up (even paying in advance). Chief Marketing Officer, the Hay Group.
  • MARKETING GENIUS BLOG  |  TUESDAY, FEBRUARY 2, 2010
    [Marketing] Top 10 Demand Generation Metrics
    Now, I will present the top 10 metrics for marketers who are responsible for lead generation and lead nurturing. Marketing’s Sales Value. What is the value of the Sales Opportunities that are created by Marketing, or influenced by Marketing? Demand Generation Metrics. 1. Raw Leads. Appointments. Qualified Leads.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, SEPTEMBER 1, 2006
    [Marketing] B2B Lead Generation Blog: E-Book: What Sales Really Needs from Marketing
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. To be successful, sales and marketing efforts must be better aligned. To be successful, sales and marketing efforts must be better aligned.
  • B2B LEAD GENERATION BLOG  |  SATURDAY, SEPTEMBER 30, 2006
    [Marketing] B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (pt 3)
    Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In this podcast, Todd interviewed me and Jill Konrath on the critical interface between marketing and sales.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 23, 2012
    [Marketing] 6 Sales & Marketing Strategy Recommendations for 2012
    Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. encourage you to visit and explore the entire post in which Hugh suggests that leaders should adopt these six sales and marketing strategies in 2012: 1. Outsource marketing.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 6, 2011
    [Marketing] Are You Failing at Marketing Automation?
    From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. Analyzing marketing results should be done as close to real time as possible. The marketing tools you use shouldn't be hard to use. Review the leads you have generated to make sure they're in line with your target market.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Marketing] 3 Recommendations in Lead Management from Carlos Hildago
    Figure out between marketing and sales definitions such as a marketing qualified lead. Filed under: Business relationships , Demand Generation , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Marketing Automation , marketing campaigns , Sales Leads , sales-ready leads.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 19, 2011
    [Marketing] Sunday Post | What’s on my Kindle
    As you know, we talk about B2B lead generation and marketing Monday to Saturday, but on Sundays we talk about something else. Anyone with a sales/marketing book for review?). We have something special going on today. I’m looking forward to a nice relaxing day with our three boys – 18, 14 and 11. Michael Stelzner.
  • TOMORROW PEOPLE  |  MONDAY, JANUARY 2, 2012
    [Marketing] Is your business ready for the latest marketing trends?
    Are you prepared to make the most of the latest marketing trends? Ready to respond to the fresh opportunities offered by market trends in 2012? Marketing content gets personal. Next year is the year that marketing becomes more personalised. Mobile marketing reaches critical mass. Mobile is going centre stage.
  • MARKETING ACTION  |  MONDAY, OCTOBER 6, 2014
    [Marketing] 5 Email Key Performance Indicators You Should be Tracking
    There are KPIs relevant to email marketing that you may want to track on a regular basis, including: New prospects. This number includes any contacts added to your nurturing database so that your marketing team can build prospects’ interest over time (using email campaigns and other programs), progressively increasing their lead scores.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Marketing] Don't Have a Customer Loyalty Program? Here's Why They're Valuable [Infographic]
    Inbound Marketing Daily IGSSThe first time a new customer buys something from you, it's an exciting moment. But keeping them as a happy customer -- and turning them into an advocate for your brand -- takes more than just great service on that first sale. What are you going to do to get that customer to keep buying from you in the future?
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 21, 2013
    [Marketing] SEO: 3 Things Journalists and Bloggers Can Learn
    Writing Tips for SEO Friendly Content Marketing. About Blogs Attracting Clients Content Marketing Writing for the Web SEOFrom what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 24, 2011
    [Marketing] Social Media: Are You Ready?
    Marketing Tips Social Marketing michael brito social media Social media examiner social media governance the 3 pillars of social media readinessEveryone by now knows that social media is not going away. believe most companies, no matter what their size, have accepted that fact and have jumped in in some fashion.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Marketing] Go for Gold! How to Write a Winning Award Submission
    Particularly in marketing, reporting and analytics provide data-driven insights and measureable results, and are the key reason that the CMO now has a seat at the revenue table. Submit by January 30 th for a chance to be recognized as a marketing leader who’s used Marketo to drive the new era of marketing. And that can be you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 17, 2012
    [Marketing] In an information-dense world, headlines prevail
    She works at  Coherent Interactive  on social media, website design, mobile apps, & marketing. blogging Blogging best practices Marketing Solutions blog community building blog community management blogging best practicesBy Neicole Crepeau, Contibuting {grow}  Columnist. I’ve been extremely busy, lately. That’s the good news.
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 1, 2012
    [Marketing] Content Marketers Must Read Book of the Week!
    Content Marketers Must Read Book of the Week! Name: ‘Get Content Get Customers,’ Turn Prospects into Buyers with Content Marketing. They aren’t surfing aimlessly, hoping to be influenced by marketing messages that arrive out of the blue. Get Content Get Customers Will Change the Way You Think About Marketing!
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 24, 2014
    [Marketing] The Coming War over Buyer Insights
    That’s why I believe there’s a marketing war coming around buyer insights. The only way to do true one-to-one marketing is to develop very deep insights on buyers and leverage big data in marketing. Purchase the book Big Data Marketing by Lisa Arthur, Chief Marketing Officer at Teradata Applications and read it.
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