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  • UNDER THE ARCH  |  FRIDAY, AUGUST 23, 2013
    [Marketing] How to Write Speaker Proposals That Get Chosen
    By Kathleen O’Neil, Marketing Strategist In a recent post, I wrote that companies should not sponsor trade shows that it does not present at because they’re missing out … Continue reading → The post How to Write Speaker Proposals That Get Chosen appeared first on.
  • VIDYARD  |  THURSDAY, DECEMBER 19, 2013
    [Marketing] We’re Getting Nothing for Christmas
    The Vidyard blog is a great place to get a regular dose of video marketing tips, inspiration, and resources. Blog Vidyard News Christmas Nothing for Christmas video marketing vidyard We’re officially six sleeps away from the big day, so we figured we’d bring you a Christmas video.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 8, 2012
    [Marketing] Top Internet strategy, marketing and technology links for the week of September 8, 2012
    News & Notes
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2011
    [Marketing] How important is Google+
    To find out why, check out my guest post in Marketing Pilgrim, “ Google+: It’s a Matter of Trust.” ” Internet MarketingImage by Bruce Clay, Inc via Flickr. Google had a small announcement this week. It would have been a big announcement for most companies, but Google isn’t most companies.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 28, 2010
    [Marketing] Customers Want Your Sales Efforts to Go Digital
    socialprise Sales marketing insideview Enterprise 2.0 Your customers are moving. Maybe not physically but their mental focus is, and has been changing for a while. As a sales person you have to adapt or die to the changing environment ahead of you. Your customers hardly have time to talk on the phone, check email and meet with vendors.
  • BLOG MY CALLS  |  TUESDAY, MARCH 11, 2014
    [Marketing] 4 Shameful Marketing Mistakes We've All Made
    These are shameful mistakes that all marketers have made at one time or another. Even though the number 1 rule of content marketing is NOT to write ''salesy'' content, we''ve all done it. Every marketer has done this. Shameful. 3) Not Connecting Marketing Tactics to Revenue. by McKay Allen, Inbound Marketing Manager
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Marketing] The Top 8 Priorities for Any One-Man Marketing Team
    When you’re the Jack or Jill of all trades at your company, it’s hard to always follow every piece of marketing advice you read. It’s easy to get into the "if only" mindset when you’re the only marketer at your company, but if you want to grow your business, it’s important to shake it off and get solution-oriented.
  • FATHOM  |  THURSDAY, DECEMBER 27, 2012
    [Marketing] 12 Stats from 2012 Every B2B Technology Marketer Should Know
    B2B Technology Industry
  • WRITESPARK  |  TUESDAY, OCTOBER 28, 2008
    [Marketing] When the Draft has "Problems"
    Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Perhaps the most exasperating feedback you can get from a subject-matter expert who reviews the draft of a technical marketing document?
  • CMO ESSENTIALS  |  THURSDAY, APRIL 23, 2015
    [Marketing] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
    In marketing, you have to understand buyer personas. You have to know how to use buyer personas to inform and enrich your marketing efforts. CMO Essentials: Adele, you literally wrote the book on buyer personas , but if you could only give marketers one single takeaway on buyer personas, what would it be and why?
  • LEDGER BENNETT  |  MONDAY, MAY 13, 2013
    [Marketing] The great Content Marketing challenge
    Content Marketing is now at the same crossroads. Similarly online, prior to Google’s Penguin and Panda updates, before everyone jumped on Content Marketing, and before social influenced purchasing decisions and search rankings, SEO went about things in their own niche. The normal distribution of Content Marketing.  . Great.
  • ANYTHING GOES MARKETING  |  SATURDAY, MAY 12, 2007
    [Marketing] How do I Generate More Leads from my Website?
    Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of. What does this mean for marketers and online lead generation? What does this mean?
  • MARKETING INTERACTIONS  |  SUNDAY, SEPTEMBER 27, 2009
    [Marketing] Content Marketing for Product Customization
    I was reading the AMA's Journal of Marketing and came across an article, Testing the Value of Customization [Sep '09]. Several insights presented through the research had me thinking about how marketing custom and unique solutions plays out in the B2B marketplace. Are they innovative or conservative? Growing or contracting?
  • THE NEW STRATEGIST  |  TUESDAY, AUGUST 21, 2012
    [Marketing] Knowledge Hoarders – Does your business have a problem finding the ‘awesome’?
    They’ve spent the time learning the intricacies of local markets, and what you need to get things done in specific regions, and as such are a perfect source for targeted blog posts, tweets, or even YouTube videos. social media twitter blogging facebook business content marketing content marketingReally? Happy hunting!
  • CLIENT BRIDGE  |  MONDAY, AUGUST 22, 2011
    [Marketing] INFOGRAPHIC: Social Media Marketing by the Numbers
    From Mashable, here's an infographic of the surprisingly large numbers behind social media, and the opportunity for marketing that brings. View Original Article
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    [Marketing] The #1 Biggest Failure in a Marketing and Sales Pitch
    Would you keep reading this call tracking and marketing skills blog if I started off with the following phrase? This is where marketing and sales teams fall down. The tendency to talk about ourselves invades our sales and marketing pitches. To be a winning sales or marketing team, we can’t afford to be lazy. ComforDry”.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Marketing] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    More collaboration between Sales and Marketing? But in many areas of marketing, more doesn''t always mean better. Take your marketing data, for example. And with only so much time in your day, you can''t afford to spend your time analyzing data that won''t help you make better marketing decisions. Yep, that''s better.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] 10 Examples of Amazing Viral Marketing Videos
    These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process. What other viral marketing videos have you enjoyed? Free eBook & Kit: How to Use Online Video for Marketing. 93 million. Take a look at each of these videos.
  • BIZNOLOGY  |  FRIDAY, JULY 9, 2010
    [Marketing] Words As Cover Ups for Content Marketing's "Secret"
    What these words do is show the simple truth about what we are doing around content, content marketing and content (gulp) curation. We are trying to make content as confusing as search marketing and other Internet marketing practices. just blew the lid off the content marketing "industry." Image by jovike via Flickr.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 18, 2011
    [Marketing] Content Marketing Failure Points
    Companies seeking to engage their markets need to create content to convey their key messages. In the long term, low quality content that doesn't add value is not part of a viable content marketing strategy. Too many companies fail at content marketing due to short term thinking. There is no starting and stopping point.
  • VOLACCI  |  FRIDAY, JANUARY 3, 2014
    [Marketing] How to Market with Video in Drupal
    You’ve created a great video to market your business’ products or services, and you know it’s really something special. For help getting your Drupal site set up for SEO,  contact us  at Volacci, or read our blog for more  Drupal marketing  tips and trips. Video can be a great tool in your Drupal Marketing toolkit. It’s easy! 3.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Marketing] What’s An “Online Lead Development Ecosystem”?
    Editor’s Note: Chris Creech is a senior strategist with Newfangled, a web development compan y that works with marketing agencies to build conversion-focused websites for their clients. If you’re reading this, then you’re likely already using – or at least considering implementing – marketing automation (MA) software, such as Act-On.
  • HUBSPOT  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] 13 Must-Watch Marketing TED Presentations
    Some of the best ideas spread by TED presenters have been related to marketing. These presentations help to put important marketing-related issues into context and uncover simple truths about persuasion and engagement. 13 Must-Watch Marketing TED Presentations. 1. Dan Cobley: What physics taught me about marketing. 2.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 25, 2012
    [Marketing] Are Your Employees Waving Away Customers?
    Here’s a story I love to share: Since VerticalResponse is an online  email marketing software  company, there’s not really a reason for customers to physically visit us. Have you tried? © 2012, VR Marketing Blog. appeared first on VR Marketing Blog. What did that tell me? Here are four ideas: 1. Be transparent.
  • THE POINT  |  WEDNESDAY, MAY 13, 2009
    [Marketing] How Often Should I Email My Database?
    This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Tags: Blogs Database Marketing E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation e-newsletters
  • WRITTENT  |  FRIDAY, FEBRUARY 8, 2013
    [Marketing] The Hottest Marketing News of the Week
    Instead I’d better make sure you haven’t missed anything interesting this week and pick up the most valuable pearls from the Content Marketing Ocean, [.]. Content Marketing Marketing NewsAnother week in the world of content is coming to an end.
  • MARKETING ACTION  |  THURSDAY, JUNE 27, 2013
    [Marketing] Buyer Personas: Learn the Five Insights You Need to Nail Them – Webinar July 2
    When you can answer these questions with detail and clarity, you have a template for your next buyer, a model that can guide your decision-making and strategies for persuasive messaging, content marketing, product or solution launches, campaigns and sales alignment. How to use buyer personas to gain insights for marketing and sales.
  • WRITESPARK  |  TUESDAY, JULY 10, 2012
    [Marketing] Case Studies: Does Your Team Know What Makes a Good Success Story?
    They'd make a great success story!" Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. Example answers: It's a well known company, the customer is in a target industry or market segment or has an interesting product application.
  • HUBSPOT  |  WEDNESDAY, JUNE 13, 2012
    [Marketing] A Simple Cheat Sheet for Using Pinterest for Marketing [Infographic]
    So to help you get started using Pinterest for marketing, the folks over at Socially Sorted and Mookoo Design pulled together the following infographic, " The 10 Commandments of Using Pinterest for Business ," which guides you through best practices and tips for putting Pinterest to work in your social media marketing strategy.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 15, 2013
    [Marketing] Almost Everything A B2B Marketer Needs to Be An SEO Genius
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who master the basics of search engine optimization can improve their ability to be found online, increase awareness, reduce marketing costs and compound the benefits over the long term. In the early days of the Internet (i.e. What do you think?
  • HUBSPOT  |  TUESDAY, MAY 15, 2012
    [Marketing] Why List Segmentation Matters in Email Marketing
    By now, most marketers understand the importance of email to their overall marketing strategy and recognize that it's not dying in the wake of other emerging marketing tactics like social media. Luckily, marketers are at least starting to realize the importance of segmentation in their email communications.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Marketing] Lessons From the Best Marketers of the 2012 Inc. 5000
    To shed light on the impact inbound marketing has had on the growth of these companies overall, we took a look at the marketing effectiveness of all 5,000 companies via our free marketing evaluation tool, Marketing Grader, and the results were fascinating! To perform this analysis, we used a tool called Marketing Grader.
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Marketing] 23 Eye-Opening Mobile Marketing Stats You Should Know
    Marketers are starting to realize that the mobile upswing isn't just a fad. Thing is, if you haven't already made an investment in mobile marketing , starting now could seem a little daunting. 23 Mobile Marketing Statistics You Should Know. Mobile Email Marketing. Source: Marketing Technology Blog ) Tweet This Stat!
  • HUBSPOT  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] Why Marketing Is So Hard
    Marketing is hard. The fundamental challenge of marketing is that there are a zillion moving parts, give or take, courtesy of a shape-shifting buyer who makes Jell-O look like bedrock. As discussed in an earlier post , it’s the work that you put in prior to going to market. Marketing is hard. Inbound
  • INBOUND MARKETING AUTOMATION BLOG  |  TUESDAY, NOVEMBER 19, 2013
    [Marketing] Creative Marketing vs. False Advertising
    These businesses succeed in numerous ways and one of the most important ones is marketing. The more creative and catchy a marketing campaign is, the more likely people are to vote for that business with their dollars. So what happens when creative marketing gets too creative and appears to be “deceiving” its customers?
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Marketing] 12 Simple Ways Marketers Can Humanize Their Brand
    For the sake of harmony (and the point of this blog post), let's try to remove the political implications from that statement, and consider what it means for us as marketers. For instance, what does your signature look like in your email marketing ? 12) Take off your marketer hat once in a while. Companies are not people. Speak.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Marketing] Buying B2B Email Marketing Lists: Challenges and Recommendations
    Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. Clearly define the data required for each marketing record. Lack of usage policies and enforcement.
  • BLOG MY CALLS  |  MONDAY, JANUARY 20, 2014
    [Marketing] SEMrush Guest Post: 5 Quick Tips for Email Marketing
    Email is the number one way for marketers to connect directly with consumers. On the SEMrush Blog , Gloria Rand pointed to a study by the Direct Marketing Association that showed “ email marketing yielded a return of $40.56 per dollar spent.” recently researched email marketing for a work project. Just how lucrative?
  • SYNECORE  |  WEDNESDAY, OCTOBER 2, 2013
    [Marketing] Out with Traditional Ad Campaigns, In with Newsfeed Marketing!
    Traditional advertising has taught us as marketers that content should be structured around a long-term campaign. Got Milk,” “A Diamond is Forever,” “I’m Lovin’ it,” and “Insert Famous 20th Century Ad Campaign here,” were all meticulously planned marketing efforts designed to span different media over a long period of time to sell a product.
  • CONNECT THE DOCS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] The Buyer has Changed; Marketers will Change Too
    How should marketers change their approach to address these new world buyers? We asked Craig Rosenberg "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" "The buyer has changed forever— marketers that succeed will adjust accordingly (and drastically)."
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 24, 2011
    [Marketing] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
    Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. The promise of Digital Marketing was going to change all that. The Digital Marketing Ego Trap.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Marketing] 8 Ways SEO Should Influence Your Marketing Copywriting
    In the world of inbound marketing, your content is your business and your calling card. But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience. Critical SEO Considerations for Marketing Copywriting. 1) Well-Defined Target Audience and Tone.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Marketing] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    So I asked a bunch of marketers what tools, tricks, and tips make them salivate more than a juicy turkey, and they came up with some awesome stuff(ing). Here are some of the things that we're thankful to have as marketers -- because they make us do our jobs better, quicker, stronger, faster. What makes your life as a marketer easier?
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Marketing] 6 Expert-Endorsed Ways to Improve Your Marketing TODAY
    In the marketing world, there’s lots of discussion about shortening attention spans and how we as an industry need to tailor our approach to be faster, better, and more compelling. But where’s the instant gratification for marketers? One of the biggest mistakes marketers make with video is trying too hard to “go viral.” Nothing.
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Marketing] 4 Things Mobile Marketers Are Doing Wrong
    We all know the stats about mobile marketing. BIA/Kelsey says that mobile marketing will account for a massive increase in phone calls to businesses within the next 18 months. Mobile marketing spend will increase by 15 to 20 times in the next 6 years. By now it is old news that mobile marketing produces phone calls.
  • MARKETING GENIUS BLOG  |  TUESDAY, OCTOBER 20, 2009
    [Marketing] Social Media Tracking 101
    Social Media is one of the hottest topics in marketing right now. marketing+automation). third alternative is to use a  Marketing Automation system (like Genius.com), which provides a lot of functionality out of the box. Therefore I could use marketing automation more creatively, and really  wow the people I worked for.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2009
    [Marketing] How Do You Compare to the Best Content Marketers?
    B2B marketers can glean lots of great insights from this $399 report (being offered for free until October 2, 2009). Joe Pulizzi of Junta 42 lays out the reasons so many marketers don't do content marketing. Recently Michele Linn posted about the importance of mapping content to the buying cycle. This is no surprise.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Marketing] What Exactly Does Google Consider High Quality Marketing Content?
    While the 43-page document is pretty much the opposite of light reading, and there’s plenty of information that’s not particularly relevant to inbound marketers, there are some outstanding insights on the definition of spam that are well worth incorporating into your research. Every 24 hours, 2 million unique blog posts are published.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Marketing] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. And it''s not just marketing. If you only read a few marketing research reports each year, read this one.
  • E-STORM  |  WEDNESDAY, AUGUST 25, 2010
    [Marketing] e-storm Makes the Inc. 5000 List for Third Consecutive Year
    5000 List for Third Consecutive Year Written by admin on August 25, 2010 — 1 Comment San Francisco-based Online Marketing Agency Achieves Highest Rank since First Placing in Esteemed List in 2008 SAN FRANCISCO, August 24, 2010 – e-storm international ( www.e-storm.com 5000 list for the third consecutive year. For over 30 years, the Inc.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] Turning Funny New Year Resolutions into Serious Business Marketing
    How to turn funny New Year resolutions into serious business marketing. Wondering what you can do to make your business marketing more effective in 2012? Apply funny or daft new year resolutions to develop a wider range of marketing ideas. Here’s a thought. Look at ideas that are as funny or as daft as possible.
  • DIGITAL VOICES  |  TUESDAY, MARCH 15, 2011
    [Marketing] The Holy Grail of Online Marketing: The Email List.
    Ask anyone who’s been marketing a product or service via email for a while and they’ll tell you that their email database is their most valuable asset. The basis of a successful long-term email marketing campaign s building a permission-based, or “opt in” emailing list. eCommerce best practices Email marketing marketing strategy
  • SYNECORE  |  FRIDAY, AUGUST 17, 2012
    [Marketing] The Impact of Visual Content On Your Inbound Marketing Strategy
  • VIEWPOINT  |  THURSDAY, MAY 9, 2013
    [Marketing] Good Reads for B2B Marketing - Protect Your Online Reputation
    Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Marketing Land. Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via ClickZ.
  • HUBSPOT  |  MONDAY, DECEMBER 31, 2012
    [Marketing] 20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]
    marketing has in store for us in 2013. 2012 was a great year, after all -- full of memorable marketing moments that we should take a minute to celebrate. So, we put together a list of 20 memorable marketing moments in 2012 that we thought represented some monumental strides for our industry. Big surprise. Yes, that’s right.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Marketing] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    As you know, we at HubSpot are crazy about data-driven marketing. So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 84% of B2B marketers use segment targeting in their email campaigns.
  • B2B CONVERSATIONS NOW  |  MONDAY, FEBRUARY 27, 2012
    [Marketing] Red Zone Response Plan for Inbound Quote Requests
    This is a special post for LeadLifter clients currently using our EchoQuote™ lead capturing solution who want to maximize their marketing and sales results. Most marketers do for leads generated from traditional, non-selective calls to action like Whitepapers, Webinars and Contact Us forms. B2B Marketing
  • VERTICAL RESPONSE  |  SATURDAY, AUGUST 24, 2013
    [Marketing] What’s New Weekly: Google’s 20% Time and Docalytics
    As always, look for a new episode every week. © 2013, VR Marketing Blog. The post What’s New Weekly: Google’s 20% Time and Docalytics appeared first on VR Marketing Blog. All rights reserved.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] The Four Pillars of Trust Online
    The Four Pillars of Trust Online was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Modern B2B Marketing best practices online marketing The final keynote of the SES Conference was given by Tim Ash, CEO of SiteTuners.com. It was entitled, The Four Pillars of Trust Online. Transactional Assurances.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 13, 2011
    [Marketing] This is the week that was: Welcoming the wind of change
    Back on dry land it was business as usual for the B2B mob, keeping the marketing wheels greased and rolling… B2B resource of the week. Digital campaign of the week: It may not strictly be B2B, but here at Earnest we celebrate any marketing campaign with innovative use of digital technology. Dip in, dip out and take note.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 10, 2012
    [Marketing] Facebook Marketing Data: Photos Rock
    One of the hidden nuggets of data buried about 647 pages into the blog post was about Facebook marketing. Hubspot posted a great blog last week--as they often do--about content sharing. Specifically, Hubspot found that Facebook posts containing photos generate substantially more likes--53% more-- than the average post. People like photos.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Marketing] Marketing Automation Who’s Who - What Have We Learned
    The economy seems to be picking up, it’s event season and B2B marketers are being tasked with their biggest jobs yet – driving enough leads to make up for a slow first half of the year.  With the help of a marketing automation It’s Show Time! Welcome back from summer vacation! 
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 13, 2011
    [Marketing] SIGMA Marketing Approach to Corporate Athletes
    We had a leadership training session last week on Managing Oneself.  One of the cornerstones to the session was the article:  The Making of a Corporate Athlete by Jim Loehr and Tony Schwartz. The article focuses on the Ideal Performance state, research they gathered from their work with professional athletes. 
  • HUBSPOT  |  FRIDAY, APRIL 27, 2012
    [Marketing] Why Landing Pages Are an Indispensable Part of Marketing
    Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what! We mean it!
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 2, 2009
    [Marketing] Using Social Media: Part 6 - Measurement
    technorati tags: B2B Business-to-business BtoB Facebook Feedburner Google Analytics LinkedIn Marketing Measurement PR Public Relations Quantcast Social Media Steve Boyd Twitter Tweetburner. Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post. Copyright 2007 by noblelgnoble. Tweetburner.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 18, 2010
    [Marketing] Inbound Marketing and SEO: If You Build It, Will They Come?
    Inbound Marketing is still a relatively new and quickly trending marketing strategy that was coined a few years ago by HubSpot. While it has fast become a high priority for companies looking to increase their awareness, traffic, and revenues via the Web, Inbound Marketing is often confused with search engine optimization.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 4, 2009
    [Marketing] Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit
    I recently had the pleasure of speaking with Jennifer Culbertson of Looking Glass Marketing. She generously agreed to share her insights on marketing audits, which, as I learned, is a great way for companies to get a fresh perspective on their marketing and campaign materials. Q. What is a marketing audit? " Q.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 4, 2009
    [Marketing] Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit
    I recently had the pleasure of speaking with Jennifer Culbertson of Looking Glass Marketing. She generously agreed to share her insights on marketing audits, which, as I learned, is a great way for companies to get a fresh perspective on their marketing and campaign materials. Q. What is a marketing audit? " Q.
  • ACHIEVE MARKET LEADERSHIP  |  FRIDAY, NOVEMBER 30, 2012
    [Marketing] Driving Direct Sales with Social Media
    With the right marketing strategies in place, you can actually drive direct sales from social media. This recent article from Marketing Profs expands on this and offers an overview of how to deploy a social media sales mechanism in your company. Interactive Products & Markets
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Marketing] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Marketing in 2015 will be no exception. Using data to drive your marketing strategies and tactics doesn’t have to be daunting. Only 32% of marketers say that their content marketing strategy enables personalization ( Econsultancy, Adobe ). ROLL OUT A TARGETED ACCOUNT-BASED MARKETING CAMPAIGN.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 20, 2010
    [Marketing] 10 Tips for Getting People to Read Your Emails
    It all starts with selecting a trusted email marketing or marketing automation vendor, who has strong policies against spam. Some marketing automation vendors have email marketing features that allow you to send email on behalf of the contact owner in the CRM system. 5. Don’t Diss Deliverability. Segment Your List.
  • SAZBEAN  |  WEDNESDAY, APRIL 18, 2012
    [Marketing] When SMS Text Messaging Actually Makes Sense for Marketers
    SMS, or “short messaging service,” is an oft-touted component of mobile marketing that, though simple in concept, is difficult to execute correctly. But as an inbound marketer, doesn’t that strike you as a little intrusive? – When SMS Text Messaging Actually Makes Sense for Marketers by Corey Eridon.
  • WRITESPARK  |  TUESDAY, JUNE 12, 2012
    [Marketing] White Papers: Too Much Fat, Not Enough Meat
    These bloated documents can mean not only diminished marketing results, but also a missed opportunity for delivering the information prospects seek. Content Marketing Sales Materials White Papers technical white papers technology white papers White paper contentAccording to an Eccolo Media survey of IT buyers, ". Narrative text.
  • FATHOM  |  WEDNESDAY, JANUARY 1, 2014
    [Marketing] Quality Assisted Living Leads for Under $100 Each? You Bet!
    2014 has just begun, and now is a great time to re-evaluate your senior housing company’s digital marketing program. As these lead aggregators absorb more of your marketing budget, do you really have the flexibility to try new, innovative pay-per-click methods? How did we do it? The result? How are these campaigns doing? You Bet!
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Marketing] 20 Inspiring SlideShare Presentations Every Marketer Should See
    Bonus: You may just learn a thing or two about marketing while you''re at it. ;). 20 of the Best SlideShares for Marketers. 1) The Undeniable Authority of the Social Customer, Desk. Often when marketers think about the "mobile web," we think of iPhone vs. Android. The Content Marketing Deluge. Some have gorgeous designs.
  • CLIENT BRIDGE  |  MONDAY, JANUARY 9, 2012
    [Marketing] INFOGRAPHIC: Inbound Marketing Ecosystem
    From Volinsky Consulting, here's an infographic about how content, social media, SEO and marketing automation can grow a business. View Original Article
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] Content Marketing ROI Show and Tell [Infographic]
    The new marketing landscape of content management plus social media is very exciting — especially for marketers on a limited budget. In the spirit of "Show" instead of "Tell," we are sharing with you what we did for content creation and multichannel marketing for SIGMA in 2011 to create our own lead funnel.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Marketing] Manufacturers: Contractors are expecting more from you. Are you delivering?
    only wish the Electrical and Plumbing markets would do similar research. Marketing Trends Traditional Marketing hvacr business John Sonnhalter what contractors are looking for from manufacturers what contractors expect from manufacturers what manufacturers can do to support contractors Here are some highlights.
  • THE FORWARD OBSERVER  |  SUNDAY, FEBRUARY 17, 2013
    [Marketing] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
    Artillery B2B Marketing Blog > The Forward Observer. Amidst the revolution in the modern B2B marketing world, many executives and their marketing world view remain stuck in the past, while others are evolving and thriving. Watching Downton Abbey, one might be reminded of the current transformation of B2B marketing.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JANUARY 31, 2012
    [Marketing] Email Marketing: Will Those Shape-Shifting Aliens Take Over?
    In case you have not already heard the rumors on Facebook, LinkedIn, or Twitter, email is like totally DOA, TTFN, CU-L8R!
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 20, 2013
    [Marketing] Free Resources You May Not Know About (for Tradespeople)
    Depending on your market, most of the qualification questions asked when requesting a subscription are the type of organization you work for, your job title or function, types of work your company does and do you buy or specify certain products/services. It’s a pretty easy process.
  • ANNUITAS  |  TUESDAY, AUGUST 13, 2013
    [Marketing] B2B Sending Volumes & Deliverability Impact Rules
    According to a recent post from Marketing Charts, one out of seven US Opt-In emails did not make it to the inbox! Blog B2B Marketing Demand Generation Email best practices Email Deliverability Email sending volumes
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 25, 2013
    [Marketing] Who Is Responsible For Demand Generation? Marketing or Sales
    Marketing exists to drive business outcomes. Effective Marketing drives demand. In my former role as head of digital marketing for SAP North America, Rob helped me ensure we achieved a return on our marketing investment. Marketing or Sales? Demand Generation Alignment Between Marketing and Sales. neither!
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 13, 2012
    [Marketing] Entice Mobile Users to Open Your Emails: 3 Tips
    If you’re using email marketing to keep in touch with customers and prospects, you probably spend a lot of time coming up with that perfect subject line to get as many people as possible to open your emails. We get this question a lot since  email marketing  is what we do. know, I know, there’s so much you want to say!
  • MARKETING INTERACTIONS  |  SUNDAY, MARCH 14, 2010
    [Marketing] Marketing Content Must Reach Beyond Two-Way Dialogue
    The prevalent consensus about the evolution of B2B marketing is that we need to motivate two-way interactions. If you're only focused on designing your marketing content to make an isolated connection with a specific persona, you're not stretching your content strategy far enough. But I say that's stopping short.
  • B2B CONVERSATIONS NOW  |  THURSDAY, SEPTEMBER 16, 2010
    [Marketing] Why Won’t Anyone Return My !*#@$% Call? (guest post)
    Marketing bloggers like Craig Rosenberg and Jon Miller are talking about it too. “IT” is the disintermediation of the sales person. Traditional sales and marketing best practices are table stakes. We’re not the first ones to give this advice, but what we’ll add is that you have to prioritize these web marketing efforts. Enjoy!
  • WONDERING OUT LOUD  |  TUESDAY, JANUARY 12, 2010
    [Marketing] @TomPick takes another giant ditigal leap forward
    If you are a regular reader of the WebMarketCentral Blog, as I am, you might be surprised to see the site – while still there – is no longer the home of Tom Pick’s ( @TomPick ) digital/interactive marketing insights. Tags: Marketing Social Media Strategy Tom Pick Webbiquity WebMarket Centrl
  • INBLURBS  |  MONDAY, DECEMBER 6, 2010
    [Marketing] Setup a corporate blog to get traffic and sales
    Today at times when each and every single thing is marketed online and is available for you at online shops, it is very easy to expand your business and to get some sales and profits. But this can be achieved with effective marketing strategies and techniques. These are one of the best ways to market your online business.
  • THE NEW STRATEGIST  |  WEDNESDAY, MARCH 20, 2013
    [Marketing] Social Media Sommeliers – Choosing perfect pairs of social networks
    asked this extremely savvy group of Marketing/PR/Social pros to look at this concept from two different angles: 1) Which two social networks do you feel are most complementary, and why??? 2) Which two social networks do you feel have the biggest disconnect, and why? So it is with different social networks. Smart stuff, to be sure. Let’s hear!
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 3, 2011
    [Marketing] How Marketers Are Using Social Media to Grow
    2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. report produced by Social Media Examiner found that the overwhelming majority (93%) of businesses indicated they were employing social media for marketing purposes.  Social Media and B2B Marketing (e1evation.com).
  • WRITTENT  |  FRIDAY, JANUARY 25, 2013
    [Marketing] The Hottest Marketing News of the Week
    Marketing NewsKeeping up with your subscription updates may be hard sometimes. Don’t you get tons of notifications and updates? We totally understand that. It is a time-consuming process, and most often we don’t have the luxury or the time to read every article we receive because we have so many other important things to take care [.].
  • B2B MARKETING ONLINE  |  THURSDAY, APRIL 8, 2010
    [Marketing] Does the Edited Electoral Roll have a future?
    Guest blog by Neil Matthews, UK privacy officer at interactive marketing services Acxiom. As such, it helps create more targeted marketing that is likely to lead to less direct mail being sent to an address, and therefore less waste, rather than more. Tags: Direct mail data direct mail direct mail marketing What are the options?
  • SAZBEAN  |  FRIDAY, DECEMBER 2, 2011
    [Marketing] The Convergence of Search, Social and Content Marketing
    Move Your Business Forward through the Convergence of Search, Social & Content Marketing (affiliate link) spoke about search, social and content marketing at the Exploring Social Media webinar (affiliate link) earlier this week. Search, Social and Content Marketing: Move Your Business Forward & Accelerate.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 8, 2011
    [Marketing] B2B Marketing 2011 Year In Review
    Hey B2B marketers! Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. What Was The Biggest B2B Marketing Surprise? What did you learn in 2011? 
  • MODERN B2B MARKETING  |  THURSDAY, JULY 30, 2009
    [Marketing] Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success
    The next interview in the B2B Marketing Thought Leader interview series is with David Taber.  David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. Q: David, why did you write this book? Most leads are ignored anyway.
  • FOLLOW THE LEAD  |  THURSDAY, JUNE 6, 2013
    [Marketing] The marketer who analyzes the most data fastest wins
    Big data technology can help digital marketers better optimize the yield of their online advertising, increasing the spread between the cost of advertising and the revenue derived from it. In other words, as Terrell puts it, when it comes to yield optimization, the marketer who analyzes the most data fastest wins. Marketing
  • NNC SERVICES  |  FRIDAY, MARCH 7, 2014
    [Marketing] 7 Essential How To’s in Telemarketing
    B2B Marketing blog Telemarketing From working on hundreds of campaigns for our clients, we’ve noticed that most of them see telemarketing as an isolated activity. However, to deliver results, telemarketing is much more effective if it’s closely integrated with related activities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 22, 2009
    [Marketing] The curious case of the Twitter Quitters
    An engineer by training, he does not come by marketing instinct naturally and asked me to help. Enormous, global market potential (needs a lot of awareness). Tags: business relationships business strategy marketing strategy social media twitter best practices business writing Internet marketing Small budget. Tech-savvy.
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Marketing] 7 Inspiring Examples of Real-Time Marketing in Action
    Real-time marketing means reacting in real, or near-real time. Digital channels have long enabled real time optimization of display advertising, but as social listening and monitoring tools proliferate nearly as quickly as social media channels, real-time matters more to marketers. Getting Real About Implementing Real-Time Marketing.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] Minority Report Style Marketing – Creepy or Cool?
    Isn’t it time to stock up on boxer-briefs?&# As both a marketer and a sci-fi fan I thought that was pretty cool, but might get annoying after awhile. Not quite Minority Report retinal-scan marketing, but definitely a step in that direction. As a social media marketing professional, my colleague found it interesting.
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