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  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 5, 2012
    [Marketing] Jeff Ogden of Find New Customers named one of “50 Most Influential List in Sales Lead Management for 2011?
    Marketing buyer personas lead-generation marketing-campaigns sales-challengesJeff Ogden of Find New Customers  is named one of  50 Most Influential List in Sales Lead Management for 2011. ” says honoree Jeff Ogden, President of the B2B demand generation company  Find New Customers. The full list of winners can be viewed here.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 6, 2009
    [Marketing] 5 Reasons Dreamforce Is a Must-Attend Sales and Marketing Event For B2B Marketers
    Are you ready to improve sales, maximize marketing efforts and collaborate with 12,000 customers, partners and employees? Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Held Nov.
  • B2B MEMES  |  WEDNESDAY, NOVEMBER 30, 2011
    [Marketing] 30 Lessons from 30 Blog Posts in 30 Days
    However, content without marketing is like a cart without a horse. It needs to be marketed. Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T. Twenty-nine days ago, I set out to write a post a day for this blog. think so. It’s a blog.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2011
    [Marketing] How to Leverage LinkedIn to Market Your Business with @LewisHowes [@InboundNow #10]
    How to Market Smarter, Faster, and Cheaper with David Siteman Garland. Stop Marketing and Start Engaging with Scott Stratten. Podcasting for Business & Email Marketing Best Practices with Christopher S. Learn How to Leverage LinkedIn to Improve Marketing Results. Some common mistakes to avoid. LinkedIn Doesn't Work.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Marketing] The ROI on sales — more of the interview with Jim Burns of Avitage
    And what do you see and expect from marketing to help them to do that?  So how is marketing generating and cultivating leads through a sales ready status. Tags: Lead Nurturing Management best practices lead generation marketing campaigns This is part of a continuing series on my podcast interview of Jim Burns, CEO of Avitage.
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Marketing] Why Your Marketing Team Must Have the "Get [Stuff] Done" Attitude
    But for inbound marketers specifically, that "Get [Stuff] Done" mentality is particularly important. In order for you to be successful as an inbound marketer, you need to work like a dog. It's for these reasons that inbound marketing requires more brainpower. Are the right people on your marketing team?
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 2, 2013
    [Marketing] What Burning Facebook Questions Does YOUR Business Have?
    Facebook AdRoll Business LinkedIn Social Media Marketing Twitter WooBox 'I have been given the opportunity to visit Facebook later this month on a mission to better understand the world’s largest social network from within and gain their perspective on how they recommend businesses leverage their platform and service offerings.
  • WEBBIQUITY  |  MONDAY, JANUARY 16, 2012
    [Marketing] 24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
    Key Elements to a Successful Business Blog by TopRank Online Marketing. 12 Things to Do After You’ve Written a New Blog Post by Content Marketing Institute. Displaying Social Proof – What the Marketing Experts Use by KISSmetrics. Where to Use Keywords in Corporate Blog Posts by TopRank Online Marketing Blog. Stuart W.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Marketing] 3 Local Marketing Mistakes Franchises Make (And How to Fix Them)
    is a franchise, and many of these franchises operate in competitive and highly segmented local geographic markets. Every day, franchise marketers are faced with the challenge of how to help drive local business to their franchisees spread throughout the country while also leveraging a national brand in these local markets.
  • AGILE B2B COPYWRITER  |  THURSDAY, DECEMBER 2, 2010
    [Marketing] 6 Keys for Creating Compelling White Papers
    Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. B2B Copywriting B2B Marcom B2B Marketing Copywriting Tips and How to White PapersWhat was at the top of the list? White papers. 1 – Write to a single ideal prospect.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2011
    [Marketing] 8 “Rules” for Social Advertising
    Nearly 3,500 views in 24 hours suggests that marketers are eager to learn more about the do’s and don’ts of running a social media advertisement on platforms including Facebook, Twitter, LinkedIn, SlideShare, Foursquare and Gowalla. Social Media ads digital marketing social advertisements Social Advertising social media marketing
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 30, 2014
    [Marketing] Announcing “The Rise of the Social Employee” @Dynamic_Signal Webinar #SocBiz #e20
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. 'A @Dynamic_Signal Webinar: Tues., 11 @ 11 a.m. 11 at 11 a.m. FOR EWORD by David C.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 6, 2013
    [Marketing] Top 10 Online Marketing Resources to Stay Up-to-Date
    'Are you new to online and content marketing? Long live content marketing.”. The post Top 10 Online Marketing Resources to Stay Up-to-Date appeared first on Writtent.com: Internet Marketing Blog. Here is a list of the ten absolutely must-read resources you should keep on hand. Copyblogger.com. Jack Kerouac. Is SEO dead?
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 6, 2013
    [Marketing] What is Harder about B2B Blogging? Starting or Continuing?
    Seasoned content marketers don’t see this as a problem. But for traditional marketers it is not that easy. And team-of-one marketers. The links below provide different perspectives on blogging that are relevant for B2B marketers, and will get you thinking. Blogging B2B marketing B2B Social Media business blogging
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] American Express Manufactures a Holiday
    That's a wonderful expansion for AmEx into a market they've been limited in before. American Express is apparently happy with it, as they're continuing small business marketing efforts with their Make a Small Resolution campaign for 2011. Social Media Marketing americanexpress business facebook smallbusiness twitter
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Marketing] How to Keep Up with News & Emerging Trends [Marketing Cast]
    Information overload is a challenge for many marketers. In this week's episode of the Marketing Cast , David Meerman Scott addresses this question and suggests some quick solutions. Report: Top 7 Marketing Time Sinks and Solutions. Pick & Choose What's Important. Give yourself permission to not see everything," says David.
  • E-STORM  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Marketing] Indonesia: Next Major E-commerce Market?
    'Just two years ago, the main discussion about the Indonesian e-commerce scene was focused on blogshops, which were mostly mom-and-pop shops uploading photos of their wares on Facebook or Blogspot. Transactions were handled offline, with customers SMSing their bank transfer IDs to shop owners to confirm purchases.
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Marketing] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 28, 2010
    [Marketing] Three B2C Social Media Approaches for B2B Success
    Finding new ways to market your B2B company can sometimes be difficult. Many of the social media marketing tips and tricks these days are focused on B2C businesses and they are not easily applied to the unique aspects of B2B. Communications Facebook LinkedIn Marketing Social Networks location reviewsFacebook Advertising.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 29, 2013
    [Marketing] 3 Tips to Help Your Social Media Break Through all the Clutter
    Train your employees -  Social is a new marketing tool and we can’t assume that they know what your focus is for social or what their responsibilities are. Marketing Tips Social Marketing employee training on social media engaging customers with social media social media challenges tips on how to effectively use social media
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Marketing] Your Customers Want to Talk to You
    On the other side of this quest is a conversation inside that company that goes something like this: Marketing Person: We should put a toll-free number on our website so people can talk to us. Marketing Person: We should put a toll-free number on the website. Related Posts: How Marketing is Pushing Customer Service Under the Bus.
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Marketing] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    Duct Tape Marketing. Each week, the Duct Tape Marketing podcast features interviews with thought leaders, authors and creative entrepreneurs. It’s hosted by author John Jantsch, author of Duct Tape Marketing , Duct Tape Selling , the Referral Engine and the Commitment Engine. He’s a master of digital marketing.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 25, 2012
    [Marketing] Tracking The Global Audience of SocialMediaB2B.com
    Marketing country of origin demographics Facebook Insights Google AnalyticsEvery so often we look at our global B2B audience and see where our posts resonate around the world. While we understand that our audience is mainly in the US, we do have a growing following in other countries. And three more were the same, but in a different order.
  • TOM PISELLO  |  TUESDAY, NOVEMBER 23, 2010
    [Marketing] How to Measure and Present the Effectiveness of Your Content.
    Tuesday, November 23, 2010 How to Measure and Present the Effectiveness of Your Content Marketing Program The Content Marketing Institute recently posted a question for expert response regarding "How to Measure and Present the Effectiveness of Your Content Marketing Program". Content Marketing and the Forgotten Sales Professi.
  • BUYEROLOGY  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] Buyerology Trend: Think Buyer Network vs. Buyer
    This is the fourth article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    The modern C-Suite must enable an organization’s fundamental understanding of emerging buyer networks and adapting operations such as marketing and sales to account for this emergence. 
  • ENGAGE  |  MONDAY, MARCH 14, 2011
    [Marketing] How to Avoid Trolls, Landmines, and Time-Sucks in Social Media
    T he social media landscape can be a Labyrinth for even the most seasoned marketing professionals. Content Distribution Social Media Best Practices branding Building Community Content Marketing Digg Facebook Insight LinkedIn StumbleUpon Tactics Tumblr Twitter YouTubeAnd if you don’t? The winners in each quadrant?
  • VIDYARD  |  WEDNESDAY, APRIL 9, 2014
    [Marketing] Vidyard Rocks the Juno Awards Red Carpet as an Official Partner
    Blog Vidyard News Juno Awards 2014 video marketing vidyard 'In the last weekend of March, music lovers across Canada came together in sunny, but cold, Winnipeg, Manitoba to celebrate the 2014 Juno Awards. We arrived Friday afternoon to the buzz of the city preparing for the main ceremony taking place on Sunday evening. Behind the scenes.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 9, 2008
    [Marketing] The Contact Washing Machine
    I think we can all agree that B2B marketing has shifted from a purely creative discipline to a much more operational, process-oriented, data-centric, analytical discipline. Tags: marketing automation data management data cleansing Eloqua demand generation It's a long road though, as the data we get to work with is often. terrible.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 13, 2011
    [Marketing] What's happening in social media listening?
    Social Media Marketing Business Converseon InformationWeek Marketing and Advertising Social mediaImage via CrunchBase. Many of you know that I serve as Chief Strategist at Converseon, a leading social media consultancy based in New York City, with a number of world-class clients.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] Want to Make Sure Your Blog Isn’t Read?
    If you’re a regular reader of this blog, you know I keep preaching the importance of a blog in your overall marketing plan, but I also stress the commitment needed to do it right and accomplish all your objectives. While I hope you’ve enjoyed my sense of entertaining you, on a serious note, blogs are great marketing tools.
  • THE POINT  |  THURSDAY, JANUARY 17, 2013
    [Marketing] 3 Demand Generation Goals to Avoid in 2013
    Don’t get me wrong: lead nurturing is a worthy investment for most companies, but making lead nurturing a goal for the new year is akin to saying you want to do more marketing. Hopefully it’s not because you just bought a new marketing automation platform and need to justify the investment.) Launch a lead nurturing program. And so on.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 5, 2013
    [Marketing] This Old Website – 7 Unfortunate Realities
    Websites B2B marketing bizmarketer Elizabeth Williams Hand-Wringers linkedin Productivity Prevention Department social media 'Years and years ago somebody thought it would be a great idea if the corporate communications function in the company I worked for reported in to the CFO.  I left soon after. Even the ones you forgot about. Sorry.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 20, 2011
    [Marketing] Why I Won’t Accept Your LinkedIn Invite
    Random Rants Social Media B2B marketing bizmarketer Elizabeth Williams linkedin social mediaDear Michael, Indra, Lori, Anders, Marta, Steve, other guy named Steve, Ali and all the others. am sorry we’re not connected on LinkedIn and I appreciate your kind (and repeated) requests to join each others’ networks. like the blog.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 27, 2014
    [Marketing] Fixing Your Sucky B2B Website: Step One
    Aileen is a B2B marketer with a website that sucks only slightly less than her marriage. So for Aileen and all the other marketers out there who cry when they see their sites, here is the first of my Three Steps to a Not-Very-Sucky Website. Websites B2B marketing bizmarketer Elizabeth Williams linkedin website
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 9, 2012
    [Marketing] Manufacturers: Did You Realize CAD Downloads are a Good Lead Generator?
    Today we have a guest post from Jeff Drust, VP Marketing at CDS  (Catalog Data Solutions). Marketing organizations need to continually come up with new ways to get in front of the ever evolving selection and buying process. CAD downloads as a type of marketing content, are both highly relevant and valuable to both parties.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 22, 2013
    [Marketing] Infographic Dos, Don’ts and Must-Haves
    In fact, a single infographic has the potential of being viewed by up to 15 million people , according to Top Marketing Schools and the field of data visualization is growing both within business and academia, media and elsewhere. © 2013, VR Marketing Blog. Don’t assume the audience is well versed in your topic.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 27, 2009
    [Marketing] BtoB Content Marketing: Six Places to Find Hidden Content Gems
    Looking for more content to support your marketing efforts? It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 27, 2009
    [Marketing] BtoB Content Marketing: Six Places to Find Hidden Content Gems
    Looking for more content to support your marketing efforts? It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [Marketing] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Marketing Fan of the MonthWe’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Marketing] 4 Ways To Be Unproductive On Social Media
    Social Media Apps @hashtags Facebook hashtag Instagram Online Communities Social Media Marketing Social Networking Twitter 'Lately I have been writing about about things you can do to be more productive on social, and I hope you’ve been finding them interesting and helpful.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Marketing] How to Achieve Inbound Marketing Success in Less Than a Month
    If you're new to inbound marketing , it may seem daunting to transform your marketing practices. She was not generating leads through her website and didn't know how to make the transition from the traditional marketing methods she had been doing for years. Marketing Takeaway. Where do you start? Connect with HubSpot
  • HUBSPOT  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketing] Did Email Marketing Offers Drive 2010 Holiday Buying Season?
    Email marketing is certainly one of the engines that’s driving ecommerce sales higher. Free Download: 101 Marketing Charts and Graphs. Improve your decision making and long-term performance with marketing data for best practices. What is the outlook for online holiday sales this year compared with recent years? growth.
  • CONTENT MARKETING TODAY  |  TUESDAY, MAY 25, 2010
    [Marketing] Don’t Miss This Killer Combination: Wine, Women, and a Canadian Government Website
    Cool government content marketing is thriving up North. This is a terrific example of accessible and informative content serving the marketing needs of its government agency, the LCBO. Share and Enjoy: Tags: Content Marketing Knowledge Center News Online Success Stories websites LCBO It’s not an oxymoron. Surprise!
  • E-STORM  |  MONDAY, MARCH 3, 2014
    [Marketing] Etiquette for Media Planners, from Media Planners
    Display Advertising Online Marketing agencies marketing media planners media team media vendors vendor relations vendors That said, media planners often forget that without their print and digital media vendors, they […].
  • ENGAGE  |  WEDNESDAY, MAY 8, 2013
    [Marketing] 50 Tweets From #WhatsNextDC Day Two That You May Have Missed
    'Day Two of the What’s Next DC Marketing and Communications Conference did not disappoint. RT @ loebben : “You are now marketing to an audience with an audience of audiences.” whatsnextdc old school word of mouth marketing looks a little bit different today #socialmedia love thinking of social media this way.
  • ANNUITAS  |  TUESDAY, JUNE 4, 2013
    [Marketing] ANNUITAS Names Jason Stewart as Vice President Demand Generation
    'ANNUITAS is changing the game for their enterprise B2B marketing clients, driving revenue through strategic Demand Process Transformation?. Press Releases B2B Marketing Demand Generation Demand Process Transforamation modern B2B Buyer look forward to being a part of this and helping the company to grow.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 1, 2010
    [Marketing] Ours Go to Eleven! Truth in Social Media Monitoring
    Tags: Social Media Marketing business converseon socialmedia socialmediamonitoring
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 16, 2011
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Core Benefits of Well-Defined Marketing Personas While this post from HubSpot provides a Enjoy!
  • HUBSPOT  |  WEDNESDAY, JULY 14, 2010
    [Marketing] A Marketer's Guide to the 6 Phases of a Website Redesign
    Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. website is the cornerstone of any marketing campaign. Because of this, it’s essential that marketers take a leadership role in any company website redesign project. The Prep. Discovery. Color scheme.
  • FATHOM  |  WEDNESDAY, OCTOBER 9, 2013
    [Marketing] Fathom’s Brad Miller Presenting At Lifecycle Messaging Conference
    because the old world of one-size-fits-all marketing is dead. Real-world examples of this breed of marketing will be presented by Fathom’s Brad Miller at the BlueHornet  Lifecycle Messaging Conference , which takes place today through Friday. How Segmentation Makes for Smarter Marketing. How To Boost Marketing Conversions.
  • ENGAGE  |  TUESDAY, MARCH 25, 2014
    [Marketing] How Search Engine Marketing Can Quickly Drive Traffic to Your Website
    SEM stands for search engine marketing, and it’s a way to drive traffic to a site by essentially paying for it. Here is how SEM works: Select relevant keyword based on the product or service being marketed. So take your time, plan carefully and happy marketing 'It’s 10:30 p.m. How is this possible? Why isn’t it working?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Marketing] Can Barnes and Noble engage Borders customers?
    The value in this list was not understated at $14 million –most e-mail marketers can tell you that quality lists are hard to come by. Commerce Internet Marketing Offline Marketing Barnes & Noble Borders e-mail marketingImage by markhillary via Flickr. ”  And that was back in January 2011. The subject.
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 21, 2010
    [Marketing] ClickPredictions: The Birth of a Meaningful Marketing Model
    We asked Bob Gilbreath "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010" Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide (one of the nation’s largest digital advertising agencies) and author of “ The Next Evolution of Marketing ” Bob Gilbreath.
  • B2B MEMES  |  WEDNESDAY, JULY 14, 2010
    [Marketing] We’ve Got Algorithms. Who Needs Editors?
    Even in content marketing, where knowing what people want is critical to the content provider’s success, a one-sided conversation dominated by the audience won’t fly. Tags: Content Marketing Crowdsourcing Editing New-Media Models Technology content new media But we should be careful not to confuse computed content with communication.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Why did my e-mail campaign get such a low response?
    Each day, however, several intrepid marketers venture into our e-mail in-boxes, with most dispatched by the delete key with nary a second look. But what does this have to do with your legitimate e-mail marketing? Tags: Internet Marketing email emailmarketing phishing spam Image by ToastyKen via Flickr. Plenty. One destination.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Marketing] The Power of Return On Marketing Investment Calculations
    Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more.
  • WONDERING OUT LOUD  |  TUESDAY, JANUARY 26, 2010
    [Marketing] Is it more natural to use social media tactics in the B2B space or B2C?
    Tags: Marketing Social Media B2B B2C Consumer Packaged Goods
  • B-TO-B LABS  |  WEDNESDAY, JULY 20, 2011
    [Marketing] Getting to know your content… really well.
    This is an especially important point to internalize as B2B marketers are putting more pressure on themselves to place just the right content in front of just the right person at just the right time. Content Marketing Digital Planning Lead Generation StrategyAll content is not created equal. A tall [.].
  • THE POINT  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] Should I Remove Offer Content from My Website During a Campaign?
    B2B Marketing Copywriting Creative Demand Generation Interactive Design Landing Pages lead generation Offer Strategy landing page design lead nurturing best practices lead nurturing strategy marketo landing pagesm concerned about people bypassing the campaign and just downloading the paper from our site.”.
  • BUYEROLOGY  |  SUNDAY, NOVEMBER 21, 2010
    [Marketing] Reinvent the B2B Buyer Experience to Grow Revenues
    Optimizing revenue growth is by far the toughest assignment for sales and marketing today.    Buyer Silo View : An underlying theme in the sales and marketing alignment debate has been the problematic issue of silo thinking each area can engage in.  Image by jackanapes via Flickr.
  • BUYEROLOGY  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] The Importance of Buyer Personas to Lead-to-Revenue Management
    tough assignment for B2B marketers today is getting a handle on how buyers progress through the buying and selling cycles.    It also redefines marketing’s role in terms of just lead generation to that of working in tandem with sales through the entire end-to-end process of revenue generation and management. 
  • WRITTENT  |  THURSDAY, SEPTEMBER 19, 2013
    [Marketing] Content Curation Tips: 6 Places to Find Content to Share on Social Media
    '75% of marketers don’t have the time to create custom content. MarketingProfs’ Ann Handley shared at the recent Inbound13 marketing conference that she believes effective content curation is a way to enhance a company’s existing strategy. Are you currently utilizing content curation in your inbound marketing strategy? Facebook.
  • HUBSPOT  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Another Sign of Outbound Marketing's Death: Cable TV Sees First Ever Decline in Subscribers
    In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. According to Kagan, the firm believes the decline in subscribers is due to poor economic conditions and not the rising online video market. Marketing Takeaway. Download the ebook now!
  • B2B LEAD BLOG  |  TUESDAY, JANUARY 5, 2010
    [Marketing] Updating Lead Status in SFDC for Better Marketing Data
    If so, you’re among the majority of marketers, according to Marketing Sherpa’s Email Marketing Benchmark survey.   Are your email lists growing?  Despite the doom and gloom in the economy lately the majority of respondents appear to have not lost considerable portions of their email lists over the last year. Here’s the
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Marketing] A Definitive Guide to Using Facebook Insights for Your Business
    'Facebook has multiple metrics and analytics to help you with your marketing efforts. Here’s how this could affect your marketing. Advertising to a target market is nothing new – Facebook has allowed filtering for ads for a while. This can affect your marketing strategy. © 2014, VR Marketing Blog.
  • BUYEROLOGY  |  TUESDAY, APRIL 12, 2011
    [Marketing] Engage the Social Buyer Persona
      Content Curation : In B2B marketplaces, and those specialized markets that content tends to be industry specific, offering content curation can be an avenue for buyers to engage with an organization.  Image by Maria Reyes-McDavis via Flickr.   As in we are engaging the buyer in the buying process for example. 
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Marketing] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    'Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers. In other major social network news, Facebook -- you know, that site a billion people use? -- announced a new feature aimed to become marketers'' new best friend. right?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Marketing] What PR Pros Can Learn from The Huffington Post
    Simply put, as a result of a high profile “Privacy Directive,” it just became more complex to run digital marketing campaigns targeting prospects in EU nations. To that end, we issued a press release about a new product feature designed specifically to help marketers comply.  For the sake of comparison, Newsweek sold for $1. It worked. 
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, MAY 22, 2013
    [Marketing] I’m Humbled by a Thank You from the Container Store
    General Musings General marketing tips The Container Store 'Last week I placed my first order from The Container Store. It arrived today — and inside was this thank you note, signed by the company’s president, Melissa Reiff. — to the Cook Islands. purchase a fair amount of stuff online. My order was less than $50.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Marketing] Twitter IS Social « Digital B2B Marketing
    Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. In fact, they question if Twitter is more of a broadcast medium than a social medium.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 12, 2012
    [Marketing] Social CRM: How Can It Make Money?
    The market for social CRM, and the applications it has produced to track customer habits, relationships and activity via social media platforms, has drastically orbited into relevance in the past year. The market for social CRM is decidedly up, while the global business market is learning how to operate within it.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Marketing] [VIDEO] Ride the Möbius Strip to #SocialBusiness Success @SocialEmployee #SocBiz #SocialSelling
    The Möbius strip is a nifty object—like a little embodiment of infinity—and its unique properties make it an excellent analogy for how modern marketing communications should operate. Solis’s observations come during a blog post and video interview with Porter Gale, former VP of marketing at Virgin America (@ VirginAmerica ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 15, 2009
    [Marketing] Will an economic recovery pummel social media?
    I’ve had the great privilege of teaching a college-sponsored class on social media marketing and as usual, I’m learning more from the class than what they’ve learned from me … but that will be our little secret, OK? Tags: Marketing Solutions business strategy capitalism financial impact marketing strategy social media
  • BLUE FOCUS MARKETING  |  SUNDAY, OCTOBER 27, 2013
    [Marketing] Are You a Social Executive? via #Pivotcon (@SocialEmployee – McGraw-Hill) #SocBiz
    Branding Employee Branding Marketing Social Executive The Social Employee 'Sometimes it feels like the business world has been in one long, seemingly unending state of self-reflection over the last few years. These are good questions, to be sure. Well, are you? What is a social executive? New data reinforces the value of this approach.
  • FOLLOW THE LEAD  |  WEDNESDAY, AUGUST 21, 2013
    [Marketing] Infographic: B2B Data Disorder
    'Business Data Management Email Marketing clean data
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Marketing] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 38 Fantastic Inbound Marketing Blogs to Start Reading Today. full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. 12) Go Time Marketing.
  • SAZBEAN  |  TUESDAY, JUNE 15, 2010
    [Marketing] Making Your Brand Stand for More than Just Your Company
    According to their website : Cree is a market leader in LED chips, power LEDs, LED backlighting, power switching and wireless communications devices. Tags: Business Marketing Social Media Social Networks Strategy brand brand recognition branding communication company cree graphic design lighting mission statements What then?
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 6, 2012
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. The Anatomy of a Perfect Marketing Dashboard Volumes have been written in the last Enjoy!
  • SALES CHALLENGER  |  MONDAY, JUNE 9, 2014
    [Marketing] When to Quit Your Job
    Note: This post was originally written by Nicole Barbuto for the CEB Marketing Leadership Council, our sister program for marketing professionals. Blog CEB Sales Blog Employee Engagement and Retention Sales & Service Sales and Marketing 'It’s graduation season!  Only 1 in 5 will stay. Do you even know the difference anymore? 
  • WRITTENT  |  WEDNESDAY, OCTOBER 16, 2013
    [Marketing] 14 Ways to Market Your Blog For Free
    We’ve got some of the most useful marketing tools right here. Twitter is another great blog marketing tool that allows you to promote your blog for free. This resource will help you discover more about using LinkedIn as a blog marketing tool for promoting your blog: 6 Ways to Promote Your Blog on LinkedIn. Facebook. Twitter.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, APRIL 27, 2012
    [Marketing] Social Communities for Banks… Are They Missing the Point?
    Emerson is the Social Media & Marketing Manager at  SIGMA Marketing Group. Wendy K Emerson. finally got around to picking up my print edition of the April 9 th , BtoB magazine to see what’s going on out there.  I read one article and then stopped, to dig around a bit on the topic. Money is the root of… well… lots of things. 
  • WRITESPARK  |  TUESDAY, FEBRUARY 16, 2010
    [Marketing] Do You Need a Freelancer or an Agency?
    Technology companies typically maintain relationships with one or more advertising, marketing, and public relations agencies for services related to sales promotion, including copywriting. Does the project involved a single document, a set of sales materials, or a full-blown marketing campaign? Lower costs. Time savings.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] Tom Pisello: The ROI Guy: Demand Generation In the Face of.
    Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. This shift in B2B buying cycles and requirements has significant impacts on marketing and demand-gen success.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Marketing] 7 Keys to Successful Lead Scoring
    Filed under: lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Remarkable content , Sales Leads , sales-ready leads , Search marketing. lead generation Lead Nurturing Lead Scoring Leadership Management best practices Remarkable content Sales Leads sales-ready leads Search marketingStay tuned.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 14, 2009
    [Marketing] How to Give Away a Ton of Information to Sell a Ton of Products
    Content Marketing Pioneer, Tim Berry of Palo Alto Software Tells You How to Build Your Business Before He Charges You a Nickel. In 1994, I read the first edition of Tim Berry’s wonderful book, Hurdle: The Book on Business Planning without realizing that it was a perfect example of content marketing. recorded webinars.
  • INBLURBS  |  TUESDAY, JUNE 28, 2011
    [Marketing] Location based marketing social media to get in front of your audience
    Location based marketing integrates mobile advertising with different mobile technologies. Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. Is your business location based services and marketing ready?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2011
    [Marketing] Partner Program (R)Evolution
    This portal is organized to help our partners easily find the documents to properly position Eloqua, the tips and best practices to make our customers wildly successful and the ability to market successes, solutions and participate in events. We have dedicated partner marketing.  by Rob Brewster | Tweet this. Share email. Facebook.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Marketing] 4 BtoB Marketing Action Items for 2011 (via fearlesscompetitor.net)
    Great post on marketing actions to do today. Must read! Lead Generation Companies – 4 Action Items for Today Now that it's March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. via fearlesscompetitor.net.
  • BUYEROLOGY  |  MONDAY, NOVEMBER 28, 2011
    [Marketing] Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey
    This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    This article looks at how buyer decision models are changing and how marketing and sales can think beyond the buyer’s journey or buying process to adapt.    The Future.
  • FATHOM  |  TUESDAY, MAY 21, 2013
    [Marketing] Why Jargon Could Be Your Worst Enemy
    'Copywriters, marketers and brand ambassadors of the world, listen up. B2B Content Creation & Strategy Uncategorized b2b content content content marketing Copywriting seo writing Jargon might just be your worst enemy. In fact, Merriam-Webster defines jargon as “confused, unintelligible language.”
  • CONTENT MARKETING EXPERIENCE  |  FRIDAY, JUNE 7, 2013
    [Marketing] Content marketing software: categorization and tips to select a vendor
    'If you’re serious about your content marketing strategy and processes, you need content marketing software. This often happens in connection with other (marketing) […]. Content marketing software
  • ENGAGE  |  MONDAY, MAY 16, 2011
    [Marketing] 4 Must-Haves for Must-Have Brands
    ranchers) needed to stand out in the market and identify what products they owned. Harris Poll Suggests Not Much (triplepundit.com) If you liked this, try: 5 Things Brands Want from Facebook Fans Besides Money Battle of the Brands: How Nothing Sells Itself The Future of Marketing: Cling to Your Core and Your Customers.
  • LEAD VIEWS  |  FRIDAY, OCTOBER 14, 2011
    [Marketing] From Action to Engagement: The Call2Action Button Comes of Age
    The most significant change has been the adaption of C2As across all types of marketing collateral, the C2A buttons today can be seen on emails, videos, online brochures etc. We are seeing this change in the designer/branded email signatures that are available in the market today. C2A as defined earlier do not work anymore. Learn More.
  • THE TOP LINE  |  THURSDAY, JULY 15, 2010
    [Marketing] The search and social media paradox
    Lee Odden , a recognized expert in the areas of search and social media, recently ran the 2010 Digital Marketing Poll on the TopRank Online Marketing Blog.  The poll, presumably directed at marketers, asks: “What 3 online marketing channels & tactics will you emphasize in 2011?&#. How Odden attracted responses.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Why You Need to Grow Your #OutboundSales Business
    Huge technology advancements have allowed us to target our inbound marketing efforts pretty specifically, but nothing can yet equal the persistence and resilience of a sales representative reaching out directly to his or her prospect. Refine marketing targets based on the results you get from your outbound strategy. Objection Handling.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 10, 2013
    [Marketing] Manufacturers: Benefits of Using Social Media
    'Although the manufacturing sector usually lags behind in newer marketing tools, it’s time for you to embrace some of them, namely social media. recent post by Heidi Cohen, 31 Actionable Social Media Marketing Tips Based on Research   outlines the benefits of using social as well as tips that might help you. write guest posts.
  • SOCIAL MARKETING FORUM  |  THURSDAY, DECEMBER 9, 2010
    [Marketing] Don’t Do Social, Be Social
    Opinion Social media marketing blogging Jay BaerDon’t just ‘do’ social you have to ‘be’ social! Let that thought percolate a bit. It’s not about the tools or the agencies or the stats. It’s about having a culture in your company which IS social. This means more open communication both internally and externally.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 20, 2012
    [Marketing] B2B Companies Can Target LinkedIn Updates
    LinkedIn Social Networks B2B lead generation B2B marketing linkedin segmentation targetingLinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. Industry.
  • HINGE MARKETING  |  FRIDAY, JANUARY 10, 2014
    [Marketing] 5 Steps to Revamp Your Email Marketing Strategy in 2014
    'As digital marketing efforts become more sophisticated, email marketing is often seen as being outdated and unappealing. Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. When determining your goals, be sure to keep in mind that marketing is an ultimate means to sales.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] What’s the one BIG mistake most BtoB companies make?
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