Page 190 of 432 Previous | Next 
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 28, 2014
    [Marketing] Initiating the Social Media Path to Purchase Model
    Related Stories Understanding Social Customer Experience Path to Purchase Behaviors 5 Design Principles That Drive Social Customer Experience Marketing Evolving From #SoLoMo to Customer Experience Marketing. Customer Experience Marketing The traditional buying funnel has evolved to what we now call a buying journey.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 10, 2009
    [Marketing] Sales and Marketing Alignment: Operational Challenges Might be a Good Sign
    I often get asked how one measures success in aligning marketing and sales. One of those signs is when the different operational styles of marketing and sales become an observed problem. That is actually a symptom of growing alignment between sales and marketing. What does that mean? This leaves a challenging disconnect.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Marketing] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    Many B2B marketers are frequently looking for ways to enhance their social media presence and build more and stronger connections with prospects and customers. In the 2015 Social Media Marketing industry report from Social Media Examiner , 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, NOVEMBER 22, 2006
    [Marketing] B2B Marketing Confidential: B2B Marketing Survey
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. well, hopefully a series. well see what kind of interest Im able to generate. Click here to take the survey. View my complete profile
  • FATHOM  |  MONDAY, DECEMBER 14, 2015
    [Marketing] Is Social Selling a Waste of Time? Episode #33
    In the second segment we dive into content marketing measurement and the power of holding things constant. B2B Technology / Saas Blog Feed Content Marketing Sales & Marketing Alignment Sales Acceleration Sales Operations Social Media VideoIs being “too social” with prospects good or bad? Relationships Matter.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 18, 2009
    [Marketing] My List of Demand Generation Vendors, and Who They Sell To
    One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 24, 2014
    [Marketing] The smarter way to collect content
    mobile innovation Content marketing ibeacon, event marketing, event app sharing Sharing content at events was stuck in the past. Not anymore. While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. The smarter way to collect content. Share.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 8, 2010
    [Marketing] 67 Innovations To Help You Get Inspired | B2B Marketing Insider
    So why is this important for B2B Marketers? Innovation is not necessarily about new products or technical developments but can be just as much about people, marketing approaches, and processes. The wants and needs of the market are not always serious and sometimes are downright frivolous. Invent, improve, copy… or perish.
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Marketing] Spend Less Time on Email: 19 Gmail Hacks, Shortcuts & Add-ons
    email marketing According to a report by McKinsey Global Institute , workers spend 28% of the work week reading and responding to emails. That means you have 13 fewer hours each week because they are lost on email. While we would probably feel lost without email, a lot of the time email it just seems like a time consuming chore. Formatting.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 17, 2012
    [Marketing] 3 B2B Social Media Lessons from Apple’s iPhone5 Launch
    What can B2B marketers learn from the release of this sixth generation product that is responsible for nearly two-thirds of Apple’s profits. 1. Apple is the largest US company by market value, and yet they have no social media presence to speak of. Marketing Social Media 101 Apple b2b marketing lessons iphone5
  • THE ROI GUY  |  MONDAY, SEPTEMBER 2, 2013
    [Marketing] Developing the Best Value Messaging and Financial Justification
    challenger marketing Value Marketing Value Messaging Cost of Do Nothing the challenger sale LEK Consulting Pisello Alinean Value Selling Value Framework Financial Justification We are asked many times what methodology we use to help our clients develop the best value messaging and financial justification possible.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 11, 2012
    [Marketing] What the Latest Marketing Trends say about Business in 2012
    Use the latest market trends to identify how your business will behave in the months ahead. Here’s how: Your customers: The latest market trends help to reveal how your customers will respond to your product or services in the New Year. Your message: Want a marketing message that creates better results in 2012?
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 6, 2014
    [Marketing] Building a Mobile App 101: Interview with Dan Katcher, Rocket Farm Studios
    Excerpts from our interview are as follows: What are some of the common points/questions marketers should consider when developing a mobile app? What resources do marketers need to have ready to develop a mobile app? What sort of questions should marketers ask when determining mobile site versus mobile application?
  • NUSPARK  |  THURSDAY, JUNE 3, 2010
    [Marketing] BlogTalkRadio- Our New Marketing Strategy Show
    The NuSpark Marketing Strategy Show on BlogTalkRadio.com begins Sunday, June 13 at 6:00pm, ET and continues every Sunday. Stay tuned for an hour of insights on marketing, advertising strategy and problem-solving for businesses!
  • MODERN B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Marketing] LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow
    by Jason Miller It’s like peanut butter and chocolate for the B2B Marketing  professional. combined estimated 136 million monthly unique visitors now aligning 9 million content uploads with 161 million members; this incredibly exciting news opens up a whole new world of possibilities for B2B marketers. B2B Marketing
  • TONY ZAMBITO  |  MONDAY, NOVEMBER 28, 2011
    [Marketing] Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey
    This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    This article looks at how buyer decision models are changing and how marketing and sales can think beyond the buyer’s journey or buying process to adapt.    The Future.
  • HUBSPOT  |  FRIDAY, APRIL 8, 2016
    [Marketing] How to Fall in Love With Writing Again
    Content Marketing Blog Daily Tactical“I’m sick of this.” “I hate this.” “Not again.” “Can’t stand it!” “I'm gonna quit.”. If you’ve ever thought -- or said -- those things about writing, you’re not alone. I’ve experienced those thoughts. As someone who writes a lot , I get it. After a while, you get sick and tired of writing. You’ll feel it.
  • WRITING ON THE WEB  |  SUNDAY, SEPTEMBER 4, 2011
    [Marketing] 5 Blog Writing Lessons from the U.S. Open Tennis Championships
    Content Marketing On Writing Better Online Marketing Writing Great Blog Content blog writing online content Writing for the WebEvery time I watch top tennis players compete, I learn something about blog writing. The US Open is on right now, through next weekend. Seriously, I think about tennis when I’m blogging.) Game anyone?
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Marketing] Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
    Many times, a redesign begins when an executive or marketer begins to feel like the website is outdated. Here's the breakdown of specifically when marketers are planning to redesign: The last time we surveyed our customers, their redesign timeline was within 18-24 months. Marketing Services. Marketing Services.
  • HUBSPOT  |  MONDAY, FEBRUARY 28, 2011
    [Marketing] How Do You Keep Up with the Competition? [Marketing Cast]
    In this episode of the Weekly Marketing Cast , we talk about the dynamic between you and your competitors. In this age of rapidly changing technologies, businesses are fiercely competing for the attention of online viewers. Many companies start obsessing over what the competition is doing. Should you follow suit? Be Aware of Your Competitors.
  • SMART MARKETING  |  WEDNESDAY, SEPTEMBER 26, 2007
    [Marketing] Smart Marketing: Halo 3 Marketing is Supreme
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Let me explain how Microsofts Halo 3 marketing campaign completely impacted my 13 year old sons life, and made him a fan of Halo 3s for life. Paste into your feed reader of choice. Then, yesterday, on the launch date of Halo.he
  • CLIENT BRIDGE  |  WEDNESDAY, JULY 18, 2012
    [Marketing] INFOGRAPHIC: Social Marketing on the Big 3
    From Social Media Today, here's an infographic that serves as a best practice guide for marketing on social media's three biggest platforms, Facebook, Twitter and YouTube. Included are strategies to: Improve your social reach. Increase your fan engagement. Identify and engage influencers. Increase lead generation. View Original Article
  • CLIENT BRIDGE  |  TUESDAY, JULY 3, 2012
    [Marketing] VIDEO: Social Media in the Marketing Mix
    According to Mikal Belicove in this video on Entrepreneur.com, the traditional marketing mix of the four "Ps": product, price, place and promotion, have grown with the addition of a fifth "P", participation, as the result of social media. View Original Article
  • CLIENT BRIDGE  |  FRIDAY, MARCH 4, 2011
    [Marketing] Blogs - The Centerpiece of Content Marketing
    Blogs should be the hub of content marketing because they combine the strength of social media with print-publishing functionality. Blogs integrate your brand into your content marketing. - A blog's unique voice makes your brand feel "human". Destination for customers directed from other forms of content marketing.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Marketing] Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates
    Inbound Marketing Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus? Most hiring managers have heard about using these "creative" questions to identify the best candidates. But when you''re interviewing people to join your team, you have to get creative somehow.
  • MARKETING ACTION  |  TUESDAY, JULY 8, 2014
    [Marketing] 12 Tips for Amazingly Effective Email Subject Lines
    Email campaigns can be a vital part of a successful marketing communication strategy. The post 12 Tips for Amazingly Effective Email Subject Lines appeared first on Marketing Action Blog - Act-On. Email Marketing But if nobody ever opens your messages, they won’t do your business much good. Which ones will make them click?
  • OPENTOPIC  |  THURSDAY, MARCH 31, 2016
    [Marketing] Marketing Automation – Salesfusion
    Opentopic blog >> salesfusion.com How do you know if Marketing Automation is right for your business? Marketing ROI undefinedYou may have sales asking for more leads or complaining the leads you send aren’t any good.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Marketing] Five Things to Consider Before Undergoing a Website Redesign
    Small Business Marketing website website design website redesignChances are, you probably put a lot of time and effort into launching your website. At some point, after you’ve been up and running for a while, you’ll contemplate whether you’re in need of a redesign. Is your website responsive? These are just a few examples.
  • FATHOM  |  MONDAY, NOVEMBER 23, 2015
    [Marketing] Consistency, Authenticity and the Secret to Success [Step 5 of 7] Episode #30
    This is the definition of Content Marketing. Content Marketing Digital Marketing Marketing Automation / Email Mobile Sales & Marketing Alignment Sales Acceleration Sales Operations Social Media VideoExpress Yourself and Build Trust and Credibility. Transformation Continues. Timestamps for Episode #30.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 4, 2010
    [Marketing] Genoo and Act-On Software Add Social Marketing Features
    Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. To screen out marketing pitches, the system can exclude tweets with embedded links.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 31, 2012
    [Marketing] B2B Marketing Takeaways From Inbound 2012
    The one thing you walked away with when you left, other than the 100 new applications being released as part of HubSpot3, was that there is a monumental shift in marketing and the way we need to approach prospects. You can't market to all your leads the same way. Marketing offers are the foundation of your lead generation efforts.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 12, 2015
    [Marketing] Using the information in your content strategy
    Buyer Personas are useless unless you can document your findings and use them in your content marketing strategy and this is one important topics covered in the Buyer Persona Master Class which I completed. strongly suggest you make Buyer Personas a company priority early in 2015, because they are the foundation of great content marketing.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 6, 2011
    [Marketing] Sunday thoughts
    Just got back from the Aprimo Marketing Summit. Look at this list of challenges for Chief Marketing Officers (CMOs): When almost 8 out of 10 CMOs say generating high quality leads is a problem – and it has increased since 2010, it is a BIG problem. Great event. Great speakers. Great hotel room too (with a great ocean view).
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 24, 2012
    [Marketing] Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building
    In conclusion, although memes may not work for every B2B company, it’s important to continually try new things especially in the world of social media marketing. Adding a bit of humor to the world of B2B marketing can be a great way to differentiate your business and chances are your customers and prospects will appreciate the laugh.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing] Real Results to Common Email Tests
    Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes? To conduct this test, your email marketing solution must have the capability to insert personalized token information and/or merge field capability. Want to learn more email marketing? Email Marketing
  • B2B LEAD BLOG  |  THURSDAY, OCTOBER 15, 2009
    [Marketing] Marketing Effectiveness Assessment: Measuring What Matters Assessment
    Now, more than ever, measurement is a fundamental part of the marketing process.  Good marketers are expected to understand marketing analytics and use marketing performance as
  • LEADERSHIP  |  THURSDAY, OCTOBER 10, 2013
    [Marketing] Interesting Infographics: Is There A Future For Email Marketing?
    As a B2B leader, I’m sure this thought comes to mind as you sift your invoices: I’m investing all this time and money into my company’s marketing campaign, but is it really worth it? This thought probably pops up as you plan your email marketing campaigns, too. Stats You Need To Know About Email Marketing Today. SEO (68%).
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 15, 2006
    [Marketing] Customer Centricity Isn't Marketers' Major Concern--Yet
    Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. Reality can be so annoying. This includes three related to multi-variate testing (e.g.
  • KAPOST  |  TUESDAY, APRIL 12, 2016
    [Marketing] 5 Tips for Creating Customer-Centric Content
    Most marketing teams start out with the best intentions to create engaging content, but content chaos bogs them down. Marketing teams and departments are still working in a “silo” mentality, not collaborating with other teams within the company to clearly map a cohesive customer journey. Matt Heinz, President, Heinz Marketing Inc.
  • HINGE MARKETING  |  THURSDAY, OCTOBER 29, 2015
    [Marketing] Using Webmaster Tools to Attract More Leads
    Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Related Stories Marketing for Engineering Firms: 3 Reasons to Embrace the Revolution Get Found: How to Incorporate SEO into Your Editorial Calendar How to Optimize Your Social Media Profiles for Search.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2011
    [Marketing] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
    Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.
  • HUBSPOT  |  SUNDAY, JANUARY 17, 2016
    [Marketing] The Ingenious Email System That Helped Tim Ferriss Reach Maximum Productivity
    Email Marketing Productivity Daily SyndicationThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. What’s the first step to being more productive? Depending on what you do, many different answers might come to mind. But this isn’t exactly the answer I’m looking for. I'll show you. Hi all….
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 11, 2014
    [Marketing] The Greatest Job on Earth!
    There are a lot of great jobs out there, but creating and hosting  Marketing Made Simple TV is without peer. That’s the formula for Marketing Made Simple TV. In addition, we’re always improving Marketing Made Simple TV! Dave’s show premieres Thursday at noon ET/9am PT at Marketing Made Simple TV.
  • BIZNOLOGY  |  THURSDAY, MAY 20, 2010
    [Marketing] Laughter, the best medicine, but for marketing?
    It's the best medicine, not the best marketing tool. Tags: Social Media Marketing humor internetmarketing laughter readersdigest Image via Wikipedia. by Frank Reed. OK, I admit it. I am old as compared to many of the Internet gurus/wizards/ninjas of today. Trouble is, I can't change that. have looked, but there is not an app for that.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 21, 2011
    [Marketing] More Good Stuff I’ve Found Online
    Banishing Boring: Doug Kessler from Velocity Partners gives B2B marketers a much needed kick in the arse in this terrific (and brief) slide show. Oyl Miller works for Wieden + Kennedy in Tokyo but I think she really serves Cynica, the Goddess of B2B Marketing (yes, I made that up just now too). Now Where’s That Incense? B2B Supermodel?
  • CLIENT BRIDGE  |  TUESDAY, MARCH 22, 2011
    [Marketing] Dispelling Myths about the Youth Market
    The youth market has an almost mystical allure, given their combined spending power of almost $40 billion. So, marketers try to accurately target their strategies to reach that market. But marketing to the youth market is fraught with myths. Marketingprofs.com dispels some of these myths and reframes your efforts.
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Marketing] Surveys Show ‘Social Business’ Concept Gaining Traction
    recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring. It should be noted that the majority of respondents to the Constant Contact survey were customers, which means they are already marketing online.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 28, 2012
    [Marketing] A Legal Perspective: Who Owns Social Media Profiles?
    PhoneDog, a tech review site, hired Noah Kravitz to help out with their social media marketing. Nankivell was responsible for Ardis’ social media marketing. It’s great to establish a compelling online persona – as long as it is in compliance with company rules and the team’s overall marketing strategy. Phonedog v. Kravitz.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 12, 2014
    [Marketing] How to get start with Marketing – Step 1 – Buyer Personas
    As the author of a recent post on the growing importance of marketing. How Marketing Grew to be the Most Important Area of Your Business (without your knowledge). decided to share advice by this sales and marketing on how to get started with marketing. This will be a series of articles on important marketing topics.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 9, 2010
    [Marketing] Why the Demise of the Yellow Pages is Great for Small Business Marketing
    But it is terrific for small business marketers. Because both of those tools are free, ideas and creativity have the chance to beat out marketing efforts from companies with big budgets but a poor understanding of how to put social media to work for the benefit of their customers. Great Marketing News. Bad Economic News.
  • JUNTA 42  |  THURSDAY, OCTOBER 6, 2011
    [Marketing] Google Will Be the Largest Content Producer in Three Years
    For those of you who understand the stock market, Google trades at a PE Ratio of 12.3, a historic low. Branded Content Content Marketing Custom Publishing Google predictions publishingA decade ago when I worked for Penton Media, Google was a hot topic.  To partner or not?  Do we open up our web content to Google’s spiders?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 2, 2011
    [Marketing] The History of #SXSW [Infographic]
    by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. And we are creating lots of content. Following are just a few.  premiere. Reddit.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 1, 2011
    [Marketing] The American Dream – Gone Forever
    Filed under: Business relationships , Business Strateguy , Fearless Competitor , Find New Customers , Great books , Leadership , Leadership Lessons , Management best practices , Marketing , Personal growth , sales leadership , Sales-Marketing Alignment , Thought Leadership Interview. From his book, Lynchpin | Are you indispensable?
  • HINGE MARKETING  |  TUESDAY, JULY 8, 2014
    [Marketing] Why Professional Services Firms Should Blog
    Blogging is a great way to increase your professional services firm's visibility and enhance your content marketing strategy. For more information on blogging and promoting your content, check out our free Content Marketing Guide for Professional Services. Content Marketing On Google+ or LinkedIn?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 6, 2013
    [Marketing] Whoops! How to Write the Perfect “Oopsie” Email
    Author: DJ Waldow Let me ask you three questions: Have you been in email marketing for more than a year? Considering the sheer volume of emails, it’s not surprising that marketers made a few mistakes. Email Marketing Do you write and send your own emails? Are you human? After all, we are human (see question #3). Mistakes happen.
  • ANNUITAS  |  TUESDAY, APRIL 7, 2015
    [Marketing] Content Creation- It’s Not All The Same
    However, there are many elements that are part of content creation that aren’t well understood by marketers and can impact content effectiveness. Writing the content is clearly an essential component, but what other areas should marketers focus on to ensure each piece is optimized for its specific purpose? Design. Branding.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 23, 2013
    [Marketing] The Ultimate LinkedIn Profile Tips Summary [Infographic] + 8 Stats
    LinkedIn Uncategorized Business Infographic MarketMeSuite Online Communities Social Media Marketing Social network Twitter Featuring Contributions from Global Thinkers.
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Marketing] Mobile Internet – If not now, when?
    Having been roundly thrashed proposing 'the future of marketing was digital' at a B2B marketing conference last year, imagine my enthusiasm when I was asked to propose the motion at a recent IDM B2B conference, 'This house believes that mobile marketing will be a crucial channel for B2B brands in the UK in the next 12 months'.
  • EMEDIA  |  WEDNESDAY, APRIL 6, 2016
    [Marketing] A Day in the Life of a Social Media Specialist
    Blog Social Media Employee Advocacy Marketing/Sales Management Content Blog Post Audiences Homepage ResourcesFind out what our social media specialist has discovered about successful B2B content. Our social media specialist recently reflected on trends that have developed in social media and how they have affected B2B companies.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Marketing] F1 Racing and Data: The Developments, Challenges & Rewards
    Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. First, there were the stimulating developments around where the future of marketing technology is headed; and second, the amazing stories from the thrilling world of Formula 1 Racing. But what about us marketers? Green flag.
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Marketing] Why Your PR Isn't Working (and How to Fix It)
    In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. The online dating world is a highly competitive market. Then, being the fabulous inbound marketers that they are, they created a blog post about it. Write a press release.
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Marketing] 5 Ways of Ensuring Real ROI in Social Media
    Only a year or so ago marketers were arguing about whether social media was a distracting time-suck or a valuable activity. Similarly, a report by Social Media Examiner revealed that 64% of marketers saw improved lead generation and lower marketing expenses for using social as little as six hours a week. Social Media Marketing
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Marketing] The 11 Best Photo & Video Editing Apps for Mobile (And Why They're So Great)
    It's no secret that cool visual content is a critical way for marketers to gain -- and keep -- people's attention. It's important for marketers to know how to create compelling visuals for their business' social networks and blogs. Social networks are catching up, too. Which are the best free and paid apps out there? My favorite tip?
  • GREAT B2B MARKETING  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Don’t Major in the Minors of B2B Marketing – by Chris Ryan
    One of the worst ways to spend your day as a B2B marketer is to “major in the minors.”  By this, I mean spending your time on activities that have little or no impact on results. . Likewise, we marketers can spend gobs of valuable time on marginal or unproductive activities.  B2B Marketer B2B Marketing Marketing Strategy
  • CONNECT THE DOCS  |  THURSDAY, MAY 27, 2010
    [Marketing] B2B Content Marketing - Less is the New More?
    We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee. Blogs.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Marketing] Enterprise Social Media and Personal Branding
    Reputation Management Social Media Marketing Web Presence Optimization BusinessCard2 Eloqua enterprise social media personal branding Revenue Engine social media for financial services Steve Woods WorkfacePersonal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Not at all.
  • LEADERSHIP  |  TUESDAY, MAY 13, 2014
    [Marketing] 6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage
    I recently saw this interesting Infographic which offers a peek into the Marketing Mind. As B2B marketers, it would be of tremendous value to us to get a similar insight into the B2B buyer’s mind. There’s only one problem here—the B2B buyer is far more complex and changing more dynamically than the B2B marketer ever can or will.
  • PR MEETS MARKETING  |  SUNDAY, FEBRUARY 26, 2012
    [Marketing] New Gig and What’s in Store for the Future
    In November 2011, I decided to leave my consulting business to join Active Network as director of marketing for the Business Solutions division.  It’s been a busy three months with a launch at the PCMA Convening Leaders conference and acquisition of StarCite , a leading strategic meetings management company.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 1, 2010
    [Marketing] Unica and Alterian Lead Database Marketers to the Digital Promised Land
    Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. Tags: demand generation marketing automation social media online marketing
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 19, 2015
    [Marketing] Who Should You Talk To? (in Buyer Personas)
    Buyer Personas help you create better marketing content, plain and simple, because the better you understand buyers, the better you select words which drive sales leads for you. Jw [contact-form] Filed under: B2B demand generation , BtoB Marketing , Buyer Personas , Content marketing. Why do Buyer Personas matter?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Marketing] How to Multiply Your Webinar ROI: Repurpose Your Webinar Content
    But they can also be a powerful part of your content marketing  strategy. After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement. The recording.
  • HUBSPOT  |  MONDAY, JUNE 7, 2010
    [Marketing] How to Generate Leads in 30 Days Using Inbound Marketing
    The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. Recently, my young marketing company decided to start over – completely from scratch. Determine what your story is for each marketing activity.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Marketing] Social business: enterprise knowledge goes retail
    Social Business Human Genome Project Knowledge management retail knowledge SME Social business Social marketing subject matter expert (Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information. You can’t figure out how to submit a travel expense. Why does that happen?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 30, 2013
    [Marketing] Feeding the Content Beast is the Least of Your Problems
    Author: David Greschler Content marketing has a problem, but it’s not the one people think it is. But in our quest to build more content, we marketers sometime lose focus of the real goal of our content marketing: to engage viewers so you can build your sales pipeline. Content Marketing You have to be where they are.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 18, 2012
    [Marketing] The Remarkable Growth of Social Media – an Infographic
    B2B companies need to use social media in their B2B lead generation and global marketing programs. Self Education content marketing social mediaYou can poo-poo social media all you wish. “It’s a fad.” ” “It’s not a productive use of time.” Ignore it at your peril. Please tell me what you think.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Marketing] B2B Email Design – Gallery 2 « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. Short copy.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. This is the reason I am long on many of the players in the marketing automation eco-system.
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Marketing] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing. Marketing: Be provocative and make social media systematic.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Marketing] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    particularly in emerging markets ? At this point, mobile commerce is just a matter of market adoption. Mobile Marketing Ecommerce Brands with both a physical and digital presence make almost 30% more in revenue. There are plenty of ecommerce sites running fully functioning, profitable operations sans a physical footprint.
  • B2B MEMES  |  WEDNESDAY, NOVEMBER 23, 2011
    [Marketing] Dialogue vs. Monologue: Six New-Media Principles, No. 1
    Doc Searls and David Weinberger: "Markets are conversations" In 1999, when Doc Searls and David Weinberger wrote in The Cluetrain Manifesto that “ markets are conversations ,” it was a fresh, radically new idea. Searls and Weinberger were addressing their comments above all to public relations and marketing people.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Marketing] What Mobile Buyers Are REALLY Doing on Your Website
    For marketers, it''s worth thinking about how people are consuming your content and what that might change for your approach to content creation. In your marketing strategy, think about what you can do to make those action-oriented searches easier. intermediate mobile marketing analytics We are multi-tasking phenoms.
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Marketing] 12 Email Marketing Mistakes To Avoid [New Report]
    While I was working at MarketingSherpa, we published MarketingSherpa’s Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes as a lead generation offer for the 2008 Email Marketing Summit. Here are the "Dirty Dozen" and my brief commentary on each with their current relevance to your email marketing efforts.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Marketing] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Eric Schmidt: The Next Facebook will be Social, Mobile & Local is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency #DF11 cloud computing Dreamforce Dreamforce 2011 Eric Schmidt google Salesforce salesforce.comby Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 30, 2009
    [Marketing] Hubspot Offers Small Business Marketers a Big Bundle of Features
    Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 24, 2011
    [Marketing] How to develop your own podcast channel in iTunes
    Filed under: Content marketing , Demand Generation , lead generation , Lead Nurturing , Management best practices , Marketing , marketing campaigns , Remarkable content , sales challenges , Sales Leads , sales-ready leads. Want to use podcasts for B2B lead generation but don’t know how? We have your answers here.
  • MARKETING ACTION  |  TUESDAY, JUNE 18, 2013
    [Marketing] 3 Social Dos, 3 Social Don’ts
    With these adoption figures, social media marketing is at an all-time high – and so are company expectations. With the transparency social engenders, social media marketers need to be doing certain things, and avoiding others. Social media marketers need to: Engage often with prospects, customers and industry thought leaders.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 8, 2012
    [Marketing] Seven Steps to Becoming a Corporate Charity Rock Star
    They come after the marketers first. Let’s dump it on marketing. So with enormous respect for the good works of United Way and the corporate fundraising teams they rely on, I will answer on behalf of the marketing department in your company: No, I don’t have 7,832 branded items you can use for prizes. Techies? Children?
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [Marketing] Three Easy Tips To Build Long-Term Social Media Relationships
    Social media marketing, just like all forms of marketing, is mainly about long-term relationships: building relevant interactions with prospects and customers that lead to a two-way increase of value and loyalty. Social media marketing blogging consistency relationship marketing social media marketing Twitter
  • B2B LEAD BLOG   |  FRIDAY, FEBRUARY 19, 2010
    [Marketing] Most important B2B Marketing Metrics For CEOs
    Today CEOs expect marketers to provide metrics and to be accountable to meeting their numbers just like sales people. Thus their marketers are constantly reminded that more leads are needed…now! When the revenue doesn’t immediately materialize, CEOs will lament, why can’t I see ROI from marketing? Tweet.
  • SMART MARKETING  |  TUESDAY, JANUARY 30, 2007
    [Marketing] Smart Marketing: Small Business Marketing Plan
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. First, your company’s leadership must be 100% committed to the effort.Without this commitment, demonstrated daily, the marketing effort will stall. But with them in place, your small business marketing effort willsucceed.
  • VIEWPOINT  |  TUESDAY, APRIL 17, 2012
    [Marketing] Is Lead Generation Slipping Away From Marketing?
    Sales and marketing operate on different frequencies. Timothy Wise a VP at Ring2Media jumped in to say that as a lead generation company he has more issues in dealing with sales management than with marketing (the experience issue). started my career in marketing medical devices, but I have since spent most of it in sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 7, 2010
    [Marketing] The five questions small businesses need to ask about social media marketing
    This little rant hit a chord for me because I teach a social media marketing class for small businesses and I constantly hear these same concerns. Not so with social media marketing.  I’d like to start with an excerpt from a a recent Gregg Morris post. All I see … is the same, stupid Social CRM Expert-type of messaging.
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Marketing] The Rise of the Value Management Office (VMO)?
    Your Marketing works hard to develop what they believe are effective value propositions, insights and messaging, all too often without enough sales and value consultant involvement. Your Sales enablement creates their own set of value presentations and tools, and these often don’t align with the marketing positioning and tools.
  • LEANDATA  |  THURSDAY, MARCH 17, 2016
    [Marketing] How EverString Found the Force in ABM
    So with that bang for their buck, perhaps EverString could say: May the force of Account-Based Marketing be with you. There’s a reason why EverString has a reputation within demand generation circles as a business implementing an innovative go-to-market strategy with ABM at its center. Account-Based Sales & Marketing LeanData
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Marketing] Create Your Industrial Marketing Plan with The MFG Standard
    Luckily, OEM marketing doesn’t have to be. The MFG Standard is here to break the mold on the complicated and unique nature of manufacturing marketing. Rarely have manufacturers had the attention of a resource aimed directly at helping them ramp up their marketing efforts. Manufacturing is complex. million readers.
  • PWB MARKETING BLOG  |  MONDAY, JULY 11, 2011
    [Marketing] Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.
    According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. search engine marketing dollars goes to Google AdWords. Google Analytics Integrated Marketing Paid SearchThe eMarketer report , published June 2011, further states that 75% of all U.S. The choice is clear.
  • FATHOM  |  THURSDAY, SEPTEMBER 17, 2015
    [Marketing] Fathom SEO Pulse: 9.17.15
    In the past several years, digital marketing has gone from “living and dying by SEO” to a more diversified approach including paid, social and so much more. Consumer brands / Retail e-commerce Content Marketing Digital Marketing Mobile SEOand Google will be likely to rank that page higher. link]. link]. link]. link]. link].
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 22, 2011
    [Marketing] Get on the fast track to meet, exceed end-of-year goals
    Tweet The graph at right, published in MarketingSherpa’s 2011 Benchmark Report , provides a snapshot of what marketers care about most. And As we approach the fourth quarter, I am acutely aware of why marketers believe generating better leads is a higher priority than generating more leads. CDT, and 9 a.m.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 15, 2010
    [Marketing] Autonomy Promises to Automate Delivery of Tailored Marketing Messages
    Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. Tags: interwoven text analysis unstructured data autonomy meaning based marketing content grazing Automatically.”
  • SOCIAL MARKETING FORUM  |  TUESDAY, JANUARY 18, 2011
    [Marketing] The Social Media Audience: Ready To Impress Those Watching?
    Social media marketing conversationalists creators Forrester joiners lurkers social graph social media spectatorsAccording to Forrester’s Social Technographics Ladder only about 24% of people using social are “Creators”. These are the people who blog, publish content such as video or audio they’ve created.
<< 1 2 ... 188 189 190 191 192 ... 431 432 >>