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  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Marketing] What is Marketing Automation?
    Do you hear people talking about software that can help you but wonder, “What is marketing automation?” ” And if you are considering marketing automation, maybe you think it doesn’t work. Marketing ROI Cmo marketing roiMaybe.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Marketing] Speakers – ProcureCon Marketing EU
    Opentopic blog >> procureconmarketing.wbresearch.com Beatriz’s current role is Media & Marketing Purchases DACH, Europe Digital Media Innovation and e-commerce at Procter & Gamble. Marketing ROI Cmo marketing roiBeatriz is.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Marketing] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? Adria Saracino points readers to a video produced by Facebook that provides business owners and marketers with tips on how to optimize their Facebook pages for search engines. aging demographic may be cause for concern. Facebook Changes.
  • WEBBIQUITY  |  FRIDAY, JANUARY 14, 2011
    [Marketing] How to Approach Business Social Media Strategically
    It can fundamentally change the way companies market their products and communicate with customers. Marketing Strategy Social Media Marketing Facebook social media danger for business social media marketing objectives social media simplicity social media strategic framework social media strategy strategic approach to social media
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Marketing] Negative SEO: Does It Really Exist?
    As such, it’s a practice that most businesses and web marketers not only deem highly immoral but also a waste of investment and resources. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Digital Marketing b2b Scary right? But, do these tactics actually work?
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Marketing] 8 Interesting Charts on How the Internet Is Changing
    As we saw in the above chart, mobile advertising is an opportunity brands need to take advantage of while the market is still maturing. Marketers looking to target and engage with millennials or Gen Zers and have not invested in visual -- either image- or video-based communication -- should pay attention to the below chart.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 4, 2016
    [Marketing] 4 Ways to Win the Hearts of Consumers
    Ways to Win the Hearts of Consumers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Win the Hearts of Consumers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Modern Marketing ConsumerWhat hasn’t changed is how we make buying decisions.
  • LEADERSHIP  |  TUESDAY, OCTOBER 1, 2013
    [Marketing] How to Make Your B2B Blog Deliver Incredible Results
    As you start becoming a part of the market conversations your customers and prospects are engaging in, you will grow to be recognized as a thought leader. And yet, you know you can’t afford to rile other players in the market. Blogging Best Practices Checklist: Part 1. have been writing this blog for close to four years now. fluff.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 10, 2013
    [Marketing] What You Can Learn about Hiring Leaders from Abraham Lincoln
    Looking to hire an executive to lead a business, like a CEO or Chief Marketing Officer? Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. He’s also the creator of the very popular TV on the Web show,  Marketing Made Simple TV.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 2, 2016
    [Marketing] Your digital PR needs to account for emotions
    Monthly Newsletter Public Relations emotional marketing jacob riis PR public relations Ray Rice videoI have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. But video seemed to take it to a new level. Now, the facts were not in dispute. Like this post?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2016
    [Marketing] 3 Ways to Grow Your Business With User-Generated Content
    By running a contest, encouraging customers to use a given hashtag in posts about your brand, or a combination of the two, you can gather valuable insight about their preferences and interests, while also collecting UGC that can be repurposed across your marketing channels. Content Marketing b2b Consumer
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 1, 2012
    [Marketing] The President & Reddit: Does the Channel Matter More than the Message? [CHART]
    Rather quickly, though, I began to see this not just as a novelty, but as a uniquely successful social marketing campaign.  I took a look at  Reddit on Quantcast  and it suddenly became clear that the Reddit audience hits an influential niche group of males aged 18-24 with no kids and lots of disposable income. Reddit?”.
  • LEANDATA  |  SUNDAY, JULY 12, 2015
    [Marketing] A lasting impression
    And that’s why when you ask Vajre, co-founder of the B2B automation software company Terminus, to explain the growing buzz around Account-Based Marketing, he doesn’t launch into a jargon-filled monologue that could make eyes glaze over. And that is a prime example of Account-Based Marketing, or ABM for short. But ABM is different.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 5, 2011
    [Marketing] R.I.P. Social Media Consultant
    90% of Marketers View Social Media as Integral to Their Business Brands Have No Time to Invest Resources in Time-Intensive Social Media Social Media Management Doesn’t Scale Creativity and Experimentation are an Integral Part of Social Media Companies Need Help – NOW! Social Media MarketingWhat’s your take?
  • ANNUITAS  |  TUESDAY, AUGUST 27, 2013
    [Marketing] Three Tips for Developing a Buyer Centric Demand Generation Strategy
    Blog B2B Marketing Buyer''s Journey Demand Generation Strateg Demand Process Transformation The following are three tips for developing a truly Buyer Centric Demand Generation Strategy.
  • BIZNOLOGY  |  THURSDAY, JUNE 28, 2012
    [Marketing] How can you pick the right social media tool for your situation?
    But if you need to look at aggregate data to do market research or it is too expensive or error prone to have a person look at every tweet to find the relevant ones, then you need a better tool–one that incorporates text mining and probably that uses machine leaning technologies based on human-analyzed training data.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 28, 2015
    [Marketing] Is South Park Onto Something? A Look At Sponsored Content in the Media
    As a marketer, a recent storyline in the show that revolves around the fear of advertising grabbed my attention. Like anything else, it takes time to polish and refine the process so that it becomes more valuable than distracting, both from a consumer and marketer perspective. Digital Marketing ConsumerGet off my lawn!”.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 7, 2010
    [Marketing] Best Search Engine Marketing Tips of 2009, Part 2
    How can search marketers use techniques like testing and keyword match types to improve results? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. How important are branded terms in paid search? What’s The Real Value of Brand PPC?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Marketing] The Power of Return On Marketing Investment Calculations
    Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more.
  • ANNUITAS  |  THURSDAY, JANUARY 15, 2015
    [Marketing] Analytics That Matter
    I must say that we as marketers have improved over the past several years in the analytics arena. Four or five years ago, it wasn’t surprising to talk to marketers who literally weren’t tracking anything. Indicators – Metrics should provide a lens as to the condition or direction or your marketing efforts. just to name a few.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JANUARY 17, 2012
    [Marketing] The Blogger’s Guide to Online Marketing
    The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Know when to stop marketing.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 15, 2015
    [Marketing] Taking Your Brand from “We know who they are” to “We know what they do”
    CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon   .   As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. It is common to see consumer brands roll out marketing campaigns to be seen and heard everywhere. We don’t have to be in every channel all the time.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 14, 2012
    [Marketing] 17 (of the) Best AdWords and SEM Guides of 2011
    General Search Engine Marketing Guides and Tips. For other markets, we’ll have to make the call to action more relevant.” Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid,  links.
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 19, 2013
    [Marketing] The big barriers to big data for b2b marketers
    Three little things responsible for marketers across the world waking up in cold sweats at night. The thing is being a b2b marketer is not easy at the moment. Ready and waiting with his team of insight tools, analytics experts and reams of spread sheets to give the answers marketers have been yearning after for so long. Metrics.
  • VIDYARD  |  WEDNESDAY, AUGUST 17, 2016
    [Marketing] 5 of the Best Ways to Generate Leads with Video [SlideShare]
    Not to mention that by you using video, you can actually improve other great marketing targets like SEO, engagement, retention, and conversion (landing pages with video see 80% higher conversion rates, according to KissMetrics). Blog Demand Generation Marketing CommunicationsYou want more leads. And even B2B buyers are watching video.
  • BIZNOLOGY  |  THURSDAY, AUGUST 14, 2014
    [Marketing] Re-branding – a better option than “disruptive innovation”?
    Some of these established products have been able to resuscitate their business by re-positioning their brand proposition to create a viable, profitable niche in their markets. Local Marketing Market Research Offline Marketing Public Relations Reputation Management brand marketing disruptive innovation re-branding
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, DECEMBER 20, 2010
    [Marketing] Social Media Marketing Versus Search Marketing
    RSS Home Business Sales Marketing Development Guide Contact You Are Here: Home » Search Marketing , Social Marketing » Social Media Marketing Versus Search Marketing High Integrity, Accountable, Results Orientated Sales And Marketing For Hi-Tech & Knowledge Led SMEs By Nic Windley B.Eng.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 8, 2013
    [Marketing] Butter Up Your Social Media Calls-to-Action
    CTAs, as they’re often referred to, are the action or engagement that your content is meant to inspire, and when implemented effectively into your social media marketing campaigns, CTAs have a delightfully sweet and smooth impact on your marketing goals. Share away! © 2013, VR Marketing Blog. Target’s Tumblr.
  • I-SCOOP  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Marketing] Content Marketing World: the state of content marketing in Europe
    Dutch AJ Huisman is one of several B2B content marketing pioneers in Europe. He was also one of the speakers at the Content Marketing Conference Europe 2014 in Antwerp (Belgium) and marketing director at law firm Kennedy Van der Laan.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 30, 2011
    [Marketing] It Might Be Time to Make Age One of Your Segmentation Criteria
    Only instead of keeping your white shirt from turning blue, these piles set the stage for a range of marketing and sales activities – from personalizing outbound content, to prioritizing sales resources, to predicting whether a particular lead will turn into an honest-to-goodness paying customer. Content Marketing StrategyWhat to do?
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] How to Use Instagram for Your Business [Free Ebook]
    Instagram for business has become an essential element of social media marketing. Social Media Content Marketing Daily PromoWith 400 million users , over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of. How to set goals.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 14, 2013
    [Marketing] 3 Ways to Improve Your Emails Through A/B Split Testing
    There isn’t one right way to compose, design and send an email marketing campaign. Let us know how it went in the comments! © 2013, VR Marketing Blog. The post 3 Ways to Improve Your Emails Through A/B Split Testing appeared first on VR Marketing Blog. What’s one of the most powerful ways to keep people reading?
  • WEBBIQUITY  |  TUESDAY, JULY 24, 2012
    [Marketing] Seven Common AdWords Mistakes to Avoid
    Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. Marketers too often get hung up on the wrong objectives, like maximizing click-through rate (CTR) or minimizing the average cost per click (CPC).
  • HUBSPOT  |  MONDAY, OCTOBER 5, 2015
    [Marketing] It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit
    This is a definition that should be agreed upon by both marketing and sales, and it will probably require a little trial and error. What's a marketer to do? This includes asking them about their biggest marketing or sales challenge. Lead Management Sales and Marketing Daily TacticalWhat's their job title? Then what?
  • SNAPAPP  |  THURSDAY, MARCH 6, 2014
    [Marketing] Round Three - Content Marketing Madness: The Battle For Content Supremacy – Vote Now!
    Two rounds of the Content Marketing Madness battle are in the books and there haven’t been any surprise upsets so far. Edelman Digital , the company behind blog level serves as a great example of using interactive widgets created by their developers for marketing. March Madness is hitting SnapApp…Round Three. Infographic 2.
  • NUSPARK  |  SUNDAY, FEBRUARY 15, 2015
    [Marketing] SEO: The Importance of Conversion over Rankings and Traffic
    Marketing Strategy Search Marketing SEO (search engine optimization) is an ever-evolving strategy that has, over the years, lost its focus in the attempts to generate traffic via better and better rankings through Google, Bing, Yahoo, and the like. The result can be astounding. So that’s how it works. They think, “Gah! You need both.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Marketing] The Awesome Power of Lead Nurturing
    “Lead nurturing moves the needle in B2B marketing.” And-good news-Marketing can take credit for generating a lead that converted!” Sales and marketing folks should listen to this broadcast and to his content in general. Marketing Find New Customers lead-generation lead-nurturing management-best-practices
  • CAPTORA  |  FRIDAY, APRIL 1, 2016
    [Marketing] This Week in Growth Marketing: Why Technology Isn’t a Panacea
    We get it — it’s impossible to stay on top of every growth marketing story throughout the week. Read on for the stories digital marketers can’t afford to miss: Technology Alone Won’t Solve Your Problems. My latest: Why Most Companies Can’t Yet Handle Great Marketing Technology https://t.co/AO9ExDMnPB https://t.co/4uV5spvnaE
  • B2BBLOGGERS  |  MONDAY, APRIL 16, 2012
    [Marketing] B2B Social Media FAQ: How Much Should We Budget?
    A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? Here are the questions that will help you zero in on program objectives and milestones: How big is your social marketing universe? B2B Blogger B2B Marketing B2B Social MediaMinimum Budgeting Requirements. Engagement.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 13, 2015
    [Marketing] Are you making these common PR mistakes?
    In addition, you will be able to use that video content in your other marketing efforts. Digital Marketing Social Media/PR headline PR Press releaseImage Credit: Isentia. Press releases are a popular tactic to gain media attention for your brand. Is it to the point? Lists or bullet points are great for press releases. Like this post?
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 5, 2014
    [Marketing] How to Prep Your Business Now for the Holiday Season
    Apply what you learned from that experience to this year’s marketing strategy. Leverage what’s been working for you and apply it to your holiday marketing activities. Plan Out Your Holiday Marketing Activities. What’s effective about all these marketing activities is that each one can be prepped now.
  • PWB MARKETING BLOG  |  TUESDAY, MARCH 10, 2009
    [Marketing] Mobile Mania - PWB Marketing Communications
  • ACQUIRING MINDS  |  WEDNESDAY, NOVEMBER 5, 2008
    [Marketing] This is not about marketing
    This blog has been quiet of late as my family took a break to tour London, Belgium and France. Who could ask for a better tonic to a hectic lifestyle than two weeks in Europe? With the surprisingly good weather and the wonderful hospitality heaped on us by our Belgian hosts in Ghent, the economic crisis and the gyrating stockmarkets seemed far away.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] Your Unique Value: Solution Focused versus Challenge Centric?
    What your marketing and sales enablement teams might not fully realize is that: Product / service differentiators are fleeting, especially today where new product launches are faster than ever before and solutions are quickly commoditized. With all the choices available to buyers, it is important to communicate how your solution is unique.
  • KEO MARKETING  |  MONDAY, DECEMBER 28, 2015
    [Marketing] 3 Tips for Choosing a Magnetic White Paper Topic
    As a leading inbound marketing agency , when we pursue content and copywriting , we always help you identify fresh, highly specific topics that will engage your audience. Content Marketing content marketing inbound marketing agency writing white papersFocus on a very specific business problem. Choose a fresh topic.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 10, 2015
    [Marketing] 3 Things to Think About Before Crafting an Email
    If you’re looking for more email marketing information, visit our blog to gather some really great tips. © 2015, VerticalResponse Blog. Email Marketing Tips in 2 A lot of people create their emails without putting much thought up front. This usually results in a longer creation time and a disjointed email effort.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Marketing] 7 Ways To Get Customers To Love Your Brand
    You must determine the tone of your brand and keep it consistent across all marketing channels. Event marketing is a simple method of developing deep relationships with your customers. The post 7 Ways To Get Customers To Love Your Brand appeared first on B2B Marketing Insider. Marketing StrategyMaintain High Quality.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 17, 2015
    [Marketing] Why Meaning Matters More than Noise
    In this is found the meaningful work most marketers and their brands can only dream about. The middle of the book looks at trends and key shifts in the market – nothing surprising there. This is a generous book by a fresh and important voice, and should be on every brand marketer’s gift list. Meaningful has to cut both ways.”.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 6, 2015
    [Marketing] 7 Brainstorming Tricks to Inspire Brilliant Ideas
    Blogging Content Marketing Management Productivity Daily Weekly SyndicationThis post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Coming up with fresh, new ideas isn't easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. The goal?
  • ACT-ON  |  FRIDAY, DECEMBER 18, 2015
    [Marketing] Producing and Hosting a Successful Webinar in 10 Simple Steps
    According to a study from Content Marketing Institute and MarketingProfs,  two-thirds of B2B marketers cite webinars and online events as the most effective method for generating leads and marketing to prospects and customers. And for many marketers, producing and hosting a live webinar looks like a daunting task.
  • CLOUD POTENTIAL  |  SUNDAY, JUNE 30, 2013
    [Marketing] Is your weakness a gift to your competitors?
    Managing yourself Market Leadership Everybody has their weaknesses. But when you become a leader, you really have to leave yours behind. The most effective, successful leaders make a point of finding out what their weaknesses are and attack them. They do everything they can to become strong where they were once weak. read more.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 12, 2010
    [Marketing] Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
    I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations.  While utilizing Facebook to help in raising awareness for a nonprofit and its cause is a necessity to any social media strategy for nonprofits, there are many other things that nonprofits can be using social media for. 
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Marketing] Marketing Failure Should Not be a Dirty Word
    Failure is not a dirty word in marketing! Marketing failure is going to happen. Failure in marketing happens only when we walk away without tweaking the creative. The post Marketing Failure Should Not be a Dirty Word appeared first on PWB Blog. Marketing marketing failure ” ~J. K. Rowling.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 17, 2014
    [Marketing] Got 60 seconds? See how InsideView helps inform Sales and Marketing!
    At InsideView, we’re all about saving you time. T […
  • FATHOM  |  FRIDAY, SEPTEMBER 4, 2015
    [Marketing] Manufacturing Marketing Ideas: From Brand Awareness to Brand Publishing
    In an industry ruled by specs and regulations that require your products to ‘fit in’, it can be difficult to come up with manufacturing marketing ideas to help your company stand out. In this same report, 76% of manufacturers reported that their content marketing initiatives were not effective. Absolutely not.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 17, 2015
    [Marketing] How To Search For Authentic Photos
    Keeping these guideline in mind, let’s look at an example: For the article titled, “ 7 Essential Roles for a Successful Content Marketing Strategy ” we want to evoke a calm feeling. The post How To Search For Authentic Photos appeared first on B2B Marketing Insider. Content MarketingEasy right? Not so much. Think about it.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 18, 2016
    [Marketing] 5 AdWords Hacks to Ramp Up Your Display Ads
    You’re stealing away market share from your competitors, one conversion at a time, since your competitors are hoping that their email leads to a conversion for themselves. In-Market Audiences: People whose browsing behavior shows that they’re ready to buy. Digital Marketing b2b ConsumerNow, we’re ready to jump in. Tools.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Marketing] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    There are two main reasons that guest blogging should be part of your content marketing strategy : It increases your firm's visibility and credibility with a wider audience, establishing your sphere. SEE ALSO: 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy. Technology Content MarketingStep 1.
  • HUBSPOT  |  SUNDAY, APRIL 20, 2014
    [Marketing] Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
    Competing With Content Marketing: 7 Steps to Success [Infographic]. Marketers at both B2B and B2C companies are continuing to dedicate more of their budgets toward content creation. This blog post features an infographic that highlights the key findings from a survey of over 2,600 marketers regarding the new age of content marketing.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] 13 questions about social media and thought leadership
    If you’re in B2B marketing, you gotta go to this thing. What are some ways B2B marketers can position themselves as thought leaders? A. Marketers can never be thought leaders! But marketers must lead and support SMEs in the development and publishing processes. Marketers today are too focused on the publishing part.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 10, 2014
    [Marketing] 25 Holiday Email Subject Lines That Shine
    Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent article by Marketing Profs. Email Marketing Holiday holiday subject lines Why are holiday emails seemingly being sent earlier and earlier each year?
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 4, 2012
    [Marketing] Meet Jeff Ogden of Find New Customers at the Sales Management 2.0 Confererence in Philadelphia tomorrow am
    He’s President of the B2B demand generation and global marketing company Find New Customers. This event  offers insights on how sales and marketing leaders can deliver on revenue goals in a social world. What’s the #1 problem faced by virtually every salesperson today? Answer: The lack of quality sales leads. Conference.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing] New Marketer’s Guide Delivers B2B Marketing Budget Guidelines
    Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges. Leading business to business (B2B) marketing agency, KEO Marketing , understands that many businesses are beginning to plan their marketing budget for 2017. About KEO Marketing. KEO New
  • AD YOUR COMMENT HERE  |  FRIDAY, MARCH 26, 2010
    [Marketing] How to Effectively Market Your Excellent Customer Service
    They don’t know how to market it – or not market it -  to potential customers or new business.  Focus your valuable marketing copy on that. Consider customer referrals as a form of marketing.  What are other ways to market customer service?  The problem?  But check THIS out. What are best examples?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 12, 2009
    [Marketing] Infusionsoft: Impressive Marketing Power for a Very Low Price
    The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. If not, the marketing automation functions in Infusionsoft are worth considering.
  • LEANDATA  |  TUESDAY, NOVEMBER 17, 2015
    [Marketing] The New Breed of CMOs
    Anthony Kennada began listing some buzzwords of modern marketing. But he is hardly unique when it comes to being a relatively young head of marketing – at least in the fast-moving technology space. While their backgrounds differ, they share a belief that relevant skills matter more than experience in the current marketing landscape.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 11, 2011
    [Marketing] Good news/bad news in BtoB sales
    Filed under: Demand Generation , Fearless Competitor , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing ROI , Sales 2.0 , sales challenges , sales funnel , Sales knowledge , sales-ready leads , Search marketing , Social Media , tough selling situation.
  • HUBSPOT  |  TUESDAY, OCTOBER 20, 2015
    [Marketing] 8 Dos and Don'ts for Creating Effective Infographics [Free Ebook]
    For this reason, infographics have become increasingly popular among marketers around the world. HubSpot recently teamed up with infographic creation platform, Infogram , to create the ultimate guide to infographics for marketers: How to Start Generating Leads With Infographics. Design Content Marketing Daily Promo
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 6, 2013
    [Marketing] How to Incorporate Video Into Your Website for Better Conversion
    Social Media Examiner : 76 percent of marketers plan to add video to their sites, which makes video a higher priority than social media and blog integration. Content eCommerce Marketing Many business owners balk at the idea of making a video for their websites. billion online videos today. Summarize your product or service.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 11, 2015
    [Marketing] Make Sense by Speaking to Your Audience – Not Above Them
    This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns. Content MarketingHow do you communicate when you meet your best friends for dinner or libations? Author information.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, JANUARY 11, 2012
    [Marketing] Three email marketing staples
    Implementing a successful email marketing campaign  can sometimes feel a little hit and miss. To see whether different approaches are successful, marketers need to try them out beforehand; noting the results and tweaking the content accordingly. From Business Growth Development , post Three email marketing staples. Marketing
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Marketing] Please Don't Start a Social Media Marketing Agency
    Please don't start a social media marketing agency. We recently launched an application form for marketing agencies to apply for a training program that we'll be starting soon. As you can see from the graph below, 14% of our applicants consider their primary service offering to be 'social media marketing'. Or maybe it's just me.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] 5 easy copywriting rules for your content strategy
    Ever been tempted to dive deep into some subject that is hot, new, and represents a niche market you would like to reach? Content Marketing Copywriting Content strategy copywriting SEO seo copywriting Quality content includes many ingredients. Your tone. It’s important to align your content (and its tone) with your audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 30, 2014
    [Marketing] 5 Lessons from 5 Years of Online Business and Blogging
    The post 5 Lessons from 5 Years of Online Business and Blogging appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In the points below, I reveal the five major lessons that helped me build my online biz and network, failures included. 1. Long-term planning is useless. Which dimension do they operate in?
  • LEADERSHIP  |  THURSDAY, FEBRUARY 27, 2014
    [Marketing] So You Think You’re A Marketing Exec…
    How would you describe the role of a marketing executive? As a B2B leader, you are aware that marketing execs have broad, diverse roles that require both “people” and practical skills. When you have a suitable marketing exec, this individual can help you build successful, profitable marketing campaigns. College degree.
  • GREAT B2B MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Marketing] B2B Marketing: The Importance of Blocking and Tackling
    I talk often about the importance of creating a “marketing machine”. By marketing machine, I mean a systematized process for creating awareness, generating B2B leads, qualifying prospects, and converting them into sales opportunities. There is both an art and science to creating an effective B2B marketing machine.
  • HUBSPOT  |  FRIDAY, OCTOBER 2, 2015
    [Marketing] Love 'Em or Hate 'Em: 9 Interesting Facts About List Posts
    List posts are a fixture of content marketing. Steve Davis of Baker Marketing explains , “grouping information in parcels of three or five can help people absorb information better.”. Blogging Content Marketing Daily TacticalYou see them everywhere. You read them daily. You’ve probably written a few yourself. List posts.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing] Industrial Blog Sites Revisited
    The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation. However, this needn’t be the case. Content curation.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Marketing] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    At its annual Marketing Nation Summit event last month, Marketo announced a total of 16 award categories and sub-categories which recognized customers and partners who have succeeded with the product and taken their companies to the next level. Engagement Marketing b2b ConsumerCustomer Awards Programs Are Mutually Beneficial.
  • MARKETRI  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Marketing] Marketing vs. Business Development - Why It Is Critical for Law Firms to Know the Difference
    The terms marketing and business development are frequently used interchangeably, especially by law firms that utilize both to grow their businesses. Marketing. First, let’s define marketing and its function. Business development can begin after a marketing plan is in place. Business Development.
  • PAUL GILLIN  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing] Attack of the Customers: The Pampers Dry Max Crisis
    The practice is called slipstreaming, and it’s common in high-volume consumer packaged goods markets that manufacture products by the millions at facilities around the world. During that time you’ve got a mix of the old and new product on the market.” It’s due to be published this fall. That was the case with Pampers Dry Max.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [Marketing] 10 New Websites to Add to Your Social Media Blog List in 2013
    As in past years, I tried to find those to recommend you follow that were not yet in the Top 50 of the  AdAge Power 150  of top marketing blogs as well as those that were focused on social media and had consistently high quality of content. Eric Wittlake: B2B Digital Marketing. Blogging Social Media MarketingEnjoy! Heidi Cohen.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Marketing] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    This data doesn''t mean all social is hopeless -- it just means you might have to rethink how you''re using those platforms and maybe reallocate your time to other marketing activities. Spend more money on advertising to get better marketing ROI? content creation marketing data so I guess I better make it quick. Not quite.
  • ANNUITAS  |  TUESDAY, JUNE 24, 2014
    [Marketing] B2B Events – What Does Demand Generation Have to Do with It?
    The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. Marketers need to remember that content is not a tactical campaign. Author: Erika Goldwater, CIPP/US @erikawg Director, Marketing for ANNUITAS. We love events …attending them at least.  What do they read?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 1, 2015
    [Marketing] Optimize Content for Email Deliverability
    Marketers know that there’s a long list of components and factors that can affect e mail deliverability. Each marketer might build the most beautiful and interesting piece of content – but one innocent-looking combination of words could trigger filtering that would get that email tagged as spam. Have we blocked this domain in the past?
  • HUBSPOT  |  TUESDAY, FEBRUARY 1, 2011
    [Marketing] How Pandora Leverages Personalization in Email Marketing
    To learn more about email marketing, don't forget to register for our Science of Email marketing webinar. Matt Nichols, Pandora's Director of Marketing, recently talked about how his company drives conversion with email. So, how granular can you get with personalization in your email marketing? Are you a Pandora listener?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Marketing] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Marketing] How to Quickly & Easily Create a Buyer Persona [Free Tool]
    Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Because without knowing who your ideal customers are -- their backgrounds, goals, challenges, and so on -- it''s very difficult to create an effective marketing strategy to attract more of those types of people. Here''s how it works.
  • REPUTATION TO REVENUE  |  FRIDAY, MARCH 25, 2011
    [Marketing] B2B ads worth spreading
    Super Bowl marketers, among others, have always tried to get people to seek out and pass along their creative flourishes ( Apple's 1984 Macintosh ad is still my personal favorite). The always interesting  TED  announced the winners in an intriguing new competition the other day: Ads Worth Spreading. It wasn't an original idea. Do you agree?
  • SMASHMOUTH MARKETING  |  FRIDAY, APRIL 9, 2010
    [Marketing] 5 Tips For @chrisbrogan's New Marketing Experience, aka: Inbound Marketing Summit
    Next week I'll be speaking at Chris Brogan's New Marketing Experience in San Francisco. Thus, time spent with them is also time spent learning new marketing the way we see it. That's all the discussion, debate, learning and putting faces to all the "social" B2B marketing community faces I've met online -- as well as meeting new ones.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 22, 2012
    [Marketing] Create Content Like A Publisher – 7 Practices to Move Beyond Concept
    Presented by the lead generation compan y and global marketing firm Find New Customers. MarketingPlease check out this LIVE special video briefing on March 29th at 2:03pm ET – Create Content Like a Publisher – 7 Practices to Move Beyond Concept. Content is the fuel of revenue today. Join us at this special video briefing.
  • LEADERSHIP  |  FRIDAY, MAY 6, 2016
    [Marketing] Secrets of Marketing Leaders
    Modern marketing is a mix of math and magic – you need the insights drawn from Big Data, but you also need to be able to connect with customers on a human level. There are a few traits that set marketing leaders apart from the pack, when it comes to their digital marketing strategies. Let’s see what they’re doing right.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 27, 2012
    [Marketing] How Not to Sell to Another Business – A Lesson in B2B Email
    Well, as a brand lifecycle marketer I keep pretty tight reins on our logo and the thought of “slapping” it on some stuff was a bit of a horror. Got any of your own B2B horror stories? I’d love to hear them! © 2012, VR Marketing Blog. Here’s what I read as I opened the email: Hola Kim-. com/catalog/15137/.
  • B2B MARKETING CONFIDENTIAL  |  MONDAY, OCTOBER 23, 2006
    [Marketing] Marketing Stim-Response Data Warehouses
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Ive started to see these "supplementary data warehouses" in the market place. So, the solution is the marketing data warehouse.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 25, 2013
    [Marketing] B2B Link Building: Identifying Low-Hanging Fruit
    Link building campaigns are the #1 cause for search marketer balding in the U.S  . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link. Link apples just waiting to be picked!
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 8, 2013
    [Marketing] Social business, the forest and the garden: Your intranet is not the Internet
    Internet Marketing Google Intranet WikipediaPhoto credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory.
  • PROTEUS B2B MARKETING BLOG  |  TUESDAY, MAY 27, 2014
    [Marketing] Visual Content: The Power of Images in Your Blog
    B2B Blog Postings B2B Marketing B2B blog Images marketing visual We live in visual culture. This is difficult to overstate. Consider a statistic taken from a recent Jeff Bullas blog post. Get this: “Ten percent of photos taken in human history took place in the last 12 months.” Think about that.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 13, 2014
    [Marketing] Evolution of the Selfie-Obsessed Generation [Infographic]
    For marketers, the rise of the selfie indicates that today’s consumer is moving closer and closer towards imagery as a primary form of self-expression. Brought to you by Marketing Software by Marketo. Modern Marketing Author: Dayna Rothman 2013 was the year of the selfie. selfiesforlife, #therecanneverbetoomany.
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Marketing] 5 Goals for B2B Brands to Measure in Google Analytics
    There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. For B2B marketers, reaching a goal is tantamount to a conversion. B2B Marketing b2b marketing agency google analytics
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Marketing] How to Crowdsource Videos for Your Business [Marketing Cast]
    In this episode of the Marketing Cast David Meerman Scott shares tips about crowdsourcing videos for your business. Make sure the contest prize you offer is a significant sum, but not as big as the marketing budget for a full-blown video. Free eBook & Kit: How to Use Online Video for Marketing. Give People Opportunity.
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