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  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Marketing] Mobile Internet – If not now, when?
    Having been roundly thrashed proposing 'the future of marketing was digital' at a B2B marketing conference last year, imagine my enthusiasm when I was asked to propose the motion at a recent IDM B2B conference, 'This house believes that mobile marketing will be a crucial channel for B2B brands in the UK in the next 12 months'.
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 11, 2007
    [Marketing] Email Tools and Forrester's Best & Worst of Email Marketing
    then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. Is my email design appropriate?
  • THE CONTENT FACTOR  |  THURSDAY, APRIL 8, 2010
    [Marketing] Remedy for the Overworked B2B Marketing Director
    B2B Marketing Directors are particularly busy these days. While the economy shows signs of improving, they are skeptical and cautious. They will believe there's an upturn when their budgets and headcounts go back up. Until then, they are running as fast as they can on the tightest resources. read more.
  • NUSPARK  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] What Is Lead Management?
    Lost in the shuffle of all of those marketing tactics you are trying to get a handle on for your business (Twitter, Facebook, Pay-per-click, SEO, email campaigns, website design) is the concept of Lead Management. Lead Nurturing Marketing Automation Marketing StrategyWhat happens when you get a lead? 
  • JUNTA 42  |  MONDAY, DECEMBER 14, 2009
    [Marketing] 100 Social Media & Content Marketing Predictions for 2010
    Some things amaze me, like this year's social media and content marketing predictions list.    Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  Online video will emerge as the most important tool for marketers in 2010.  
  • HALEY MARKETING  |  FRIDAY, APRIL 22, 2016
    [Marketing] Prince and Intellectual Property: How Legends Do Business
    If you’re looking for a firm that can produce great original content for your website, blog or other marketing materials, contact the team at Haley Marketing Group. We have more than forty marketing professionals eager to create award winning design and copy for your legendary business. If so, you were likely disappointed.
  • OPENTOPIC  |  THURSDAY, MAY 12, 2016
    [Marketing] Marketo CEO: The CMO’s agenda is now the company’s entire agenda
    Marketing Technology Cmo Digital Marketing undefinedOpentopic blog >> cmo.com.au
  • SAZBEAN  |  MONDAY, JANUARY 23, 2012
    [Marketing] Top Industries Advertising with Google in 2011
    MarketingWondering where Google makes it’s money? WordStream has this infographic showing the breakdown of Google’s revenue for 2011 — followed up by a great post analyzing some of the information: What Industries Contributed to Google’s $37.9 Billion in 2011 Revenue? WordStream , Provider of AdWords solutions.
  • MARKETING FINGER  |  WEDNESDAY, JUNE 22, 2011
    [Marketing] Blogging in the Social Media Ecosystem
    Okay, so you’re sold on the value of having a blog for marketing purposes. In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now. What are the latest tips and tricks needed to turn your blog into the backbone of your content marketing strategy? Questions will include: Q.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Marketing] Why I Hate Tuesdays
    also get a lot of so-called “white hat” B2B marketing emails.  And B2B marketers keep scooping up these lists, probably violating the terms of use of their chosen ESP, and setting me up my Tuesday morning cat-and-mouse game:  Block Sender… Block Sender… Block Sender…. Marketers need to stop buying mass targeted lists. Hate them.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Marketing] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    A Content Marketing Lesson from First Class Plumbing. That makes for truly engaging content marketing. But what sets them apart from their competition is their lighthearted approach to social media marketing. Content Marketing News Online Social Media Success Stories Facebook First Class PlumbingGot a problem?
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 28, 2012
    [Marketing] Facebook Secret for Small Business Success: Make it Fun for Your Fans
    A Content Marketing Lesson from First Class Plumbing. That makes for truly engaging content marketing. But what sets them apart from their competition is their lighthearted approach to social media marketing. Content Marketing News Online Social Media Success Stories Facebook First Class PlumbingGot a problem?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 21, 2015
    [Marketing] EF4 Tornado on April 3, 1974
    Hope that happens soon, because I’m a marketing expert and work hard. Filed under: marketing sales. marketing sales Notre Dame Tornado On April 3, 1974, our ranch house in Madison, Indiana was hit by a major tornado. (My long-term memory works fine despite my fall and long hospital stay last April.). Jeff Ogden.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Marketing] How to Quickly & Easily Create a Buyer Persona [Free Tool]
    Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Because without knowing who your ideal customers are -- their backgrounds, goals, challenges, and so on -- it''s very difficult to create an effective marketing strategy to attract more of those types of people. Here''s how it works.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 18, 2016
    [Marketing] Content Synaptics: Driving Connection with Active Participation
    By Matt Wellschlager, VP of Marketing at Ceros Fun fact: There are 100 trillion synapses in the brain. The post Content Synaptics: Driving Connection with Active Participation appeared first on Marketing Insider Group. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 14, 2010
    [Marketing] How do I get a job in social media marketing?
    In my role as an educator and an advocate for social media marketing, this is a question I get asked at least once a week.  Here are some ideas on how to prepare yourself for a marketing career in the social economy: If you’re just starting out. If you are pursuing a career change. If you don’t have experience. Tweet?
  • EMEDIA  |  MONDAY, OCTOBER 19, 2015
    [Marketing] Small Business Marketing
    Small Business Marketing Bulletin Example See all emedia audiences Audience: Marketing managers, owners, general managers, and other marketing decision makers in growing companies with 50 or fewer employees. Marketing Homepage Small Business
  • PUREB2B  |  SUNDAY, MAY 8, 2016
    [Marketing] Outbound VS Inbound Lead Generation: Know the Difference [Infographic]
    Using this approach, the marketer initiates the first interaction by sending out a message to potential leads. The best example of inbound lead generation is content marketing, which is where you publish relevant content with the intent of attracting your target audience to your brand’s website. Outbound Lead Generation. Shared Goals.
  • PR MEETS MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing] Presentation 101: The Brilliance of Speaking Simply
    Marketing Public Relations Virtual Meetings/Events best practices presentation President Clinton speakerThe last two weeks has been a master class on how to present brilliantly or poorly as that may be. While I am admittedly a Democrat and mainly watched the Democrat National Conference, my points are not based on party affiliation.
  • TONY ZAMBITO  |  TUESDAY, JANUARY 18, 2011
    [Marketing] Prevent Demand Generation Failure with Buyer Personas
    Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail?   Adam gives us a good sense of the numbers and dollars being invested in demand generation and marketing automation. 
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2011
    [Marketing] 7 Keys to Choosing an Effective Modern Marketing Agency
    Paul is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency , and author of the upcoming Wiley book, The Marketing Agency Blueprint (December 2011). In the coming years, the marketing services industry will be transformed, and the criteria that marketers use to select and manage agency partners will evolve.
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Marketing] Performance Marketing Insights 2016
    Opentopic blog >> opentopic.com Meet NetBooster at the Performance Marketing Insights in Amsterdam where you can hear a presentation from Vincent Baeza, Head of Display & Social at NetBooster UK. Meet NetBooster at the Performance Marketing Insights in Amsterdam from the 4-5th July 2016. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Marketing] PERFORMANCE MARKETING CAMPAIGN – IMGlance
    This is why an increasing number of companies are turning to performance marketing. Step up your digital marketing. Marketing ROI Cmo marketing roiOpentopic blog >> imglance.com This article was originally published on targetmarketingmag.com.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Marketing] What is Marketing Automation?
    Do you hear people talking about software that can help you but wonder, “What is marketing automation?” ” And if you are considering marketing automation, maybe you think it doesn’t work. Marketing ROI Cmo marketing roiMaybe.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Marketing] Speakers – ProcureCon Marketing EU
    Opentopic blog >> procureconmarketing.wbresearch.com Beatriz’s current role is Media & Marketing Purchases DACH, Europe Digital Media Innovation and e-commerce at Procter & Gamble. Marketing ROI Cmo marketing roiBeatriz is.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Marketing] How to Grow Your Email List the Right Way [Video]
    Sometimes, it''s okay to take shortcuts in your marketing. Other times, taking a shortcut could make or break the success of a marketing channel -- especially in email marketing. So if you want to make sure you''re not mucking up this really important marketing channel, keep on reading. email marketing Yikes!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2016
    [Marketing] 3 Interactive Content Hacks to Increase Webinar Attendance Every Time
    That’s why for most marketers, the goal when running a webinar isn’t just how many people register—it’s how many you can convince to actually take the time out of their day to attend. Does your marketing automation performance need a boost? Marketing AutomationNo surprise there—try a survey.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 2, 2014
    [Marketing] 3 Highlights From the ‘Conversion’ Twitter Chat
    Manager of Online Demand Generation and Lead Management at Avid, help modern marketers around the world tackle their challenges. On Friday April 25, she gave tips on effective marketing Conversion - the third of Oracle Marketing Cloud’s 5 tenets of modern marketing. Here are some highlights from Arpine’s chat: 1.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 12, 2016
    [Marketing] Your Guide To Successful B2B Lead Nurturing in 2016
    How the heck can you end the age old war between sales and marketing and get them to work together to turn those cold leads into paying customers? Ideas@Work Blog B2B Email MarketingYou’ve created content, promoted it on social media, optimized it for search and earned some leads, but now what? Lead nurturing is […].
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 28, 2009
    [Marketing] Dreamforce 2009: Using Twitter Effectively for Marketing and Sales
    This session, my favorite of the whole week, included two awesome marketers at Salesforce : Tricia Gellman and Rasmus Mencke. Tricia In the demo, we learned that while Salesforce for Twitter is part of Support Cloud 2 , it should be an important part of your marketing toolkit. The Linking pictures or videos to their Tweets.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 3, 2014
    [Marketing] Making the Connection: 7 Tips to Grow Your LinkedIn Network
    For example, if I see a CMO post an article about email marketing, I immediately like the post and then engage with it, tagging their name. The resources in this toolkit will give you a clear methodology for building a social marketing program, distributing social content, and generating social media leads. Social Media Marketing
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 15, 2010
    [Marketing] 1-Page SWOT Analysis with Action Items
    Then, put the information on one page and use it when you develop your strategy and business and marketing plans. Marketing Planning Marketing Strategy marketing strategic planning swot analysisTweet. SWOT Analysis may have a simple presentation, but the analysis is the hard part. Please comment below.
  • READYPULSE  |  TUESDAY, MAY 3, 2016
    [Marketing] The Rise of Social Commerce
    As a result, social influencer marketing platforms and brands are making it easier than ever for consumers to quickly purchase items directly from social media posts. In addition, marketers are sniffing out great content on social media to place on their own eCommerce sights to improve sales via social validation. in November, 2005.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 17, 2013
    [Marketing] Why Some Industries Are Better at Turning Cookies to Contacts [CHART]
    Taking it a step further, we sought to identify a correlation between New Traffic Yield and a standard marketing metric. Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! Interestingly, both Retail and Manufacturing achieve above average new identified contact addition rates. 
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 22, 2012
    [Marketing] How to Find New Customers – the superb, classic and free white paper
    Need to grow market share and profits? ” Paige O’Neill, VP of Marketing at Aprimo. Just click the image of How to Find New Customers to download this classic white paper on marketing lead generation for free. Marketing buyer personas content marketing lead-generation lead-nurturing lead-scoring sales-challenges
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing] Get Found Online: 6 Principles of Quality Content
    In my last post , I shared why SEO and content marketing fit together.  Avoid “sales speak.”  The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Attracting Clients Content Marketing Getting Read How to.TipsHow to get found online. Be consistent. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Marketing] The 4 Cs of Social Media
    At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies. Channel: not every marketer belongs on Facebook.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 25, 2011
    [Marketing] 3 Reasons I’m not going to Dreamforce next week
    B2B Marketing | Not Going to Dreamforce. That means we need to be a speaker or host, as we were at the Aprimo Marketing Summit. We’re also a speaker for the Business Marketing Association and Vistage. 2. We are speakers for Vistage and the Business Marketing Association. Everyone who goes will have a great time.
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Marketing] Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!
    Nifty50 Branding Employee Branding Social Executive Social Media Community Social Media Marketing In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. Vala Afshar  @ ValaAfshar.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2011
    [Marketing] 4 Content Creation Lessons Marketers Can Learn From Journalists
    Because content creation is core to inbound marketing, part of being a marketer now means being some form of a journalist. Therefore, to find success in inbound marketing, marketers must now master the art of marketalism. Marketing + Journalism = Marketalism. Marketers should follow this same theory.
  • ACTIVEDEMAND  |  WEDNESDAY, JULY 20, 2016
    [Marketing] There Is More to Drip Campaigns Than Email Opens
    There Is More to Drip Campaigns Than Email Opens Marketers need to consider the requirement of web tracking in drip campaigns. Simple While similar to drip marketing, a sales drip campaign often differs in two key ways: Highly-tailored to each unique deal Email replies are the success metric. Simple email opens are not enough.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 24, 2014
    [Marketing] InfusionSoft ICON: Contined Focus on Helping Small Business
    But this is a marketing technology blog, not a theater review. What this means in practice is that InfusionSoft development is aimed at making small businesspeople more effective marketers. InfusionSoft could be wrong that there’s a mass market of small businesses willing to invest in better marketing and operational processes.
  • HALEY MARKETING  |  THURSDAY, OCTOBER 1, 2015
    [Marketing] Gmail Introduces New Easy Unsubscribe and Block Options to Stop Users Wrongly Marking You as Spam
    This is a problem because Gmail represents a massive 16% of email opens, behind only the iPhone in the client market share statistics that Litmus makes public. In an update to the Gmail app last week, Google introduced a pair of small features that have potentially huge implications for email marketers. Block and Unsubscribe. Block.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [Marketing] How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
    Oneforty began as an app store for Twitter, but shifted into an online resource for social media marketing. For reference, check out HubSpot’s [In Under 100 Words] series, which makes quick work of some fairly complicated subjects, including Marketing Automation , SEO , and Smarketing. Content Marketing Blog CanonicalSo come on.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Marketing] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    This data doesn''t mean all social is hopeless -- it just means you might have to rethink how you''re using those platforms and maybe reallocate your time to other marketing activities. Spend more money on advertising to get better marketing ROI? content creation marketing data so I guess I better make it quick. Not quite.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 2, 2010
    [Marketing] How to Choose a Fascinating Photo for Content Marketing Purposes
    Content Marketing Purposes" alt=" How to Choose a Fascinating Photo for Content Marketing Purposes" />. Content Marketing Purposes" width="49" height="110" /> What should you look for in choosing a photo to illustrate your blog post? Related posts: 7 Fascinating Content Marketing Triggers. Why bother? Mystique. Alarm.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 7, 2010
    [Marketing] Best Search Engine Marketing Tips of 2009, Part 2
    How can search marketers use techniques like testing and keyword match types to improve results? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. How important are branded terms in paid search? What’s The Real Value of Brand PPC?
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 10, 2014
    [Marketing] Who’s an Expert, and Why Experts Write Ebooks
    Check out some of the latest industry data: E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% of total US book sales in 2009 to 5% of the market in the first quarter of 2010. About Expert Ebooks Attracting Clients Content Marketing E-Books Writing for the Web expert ebooks Who, exactly, is an expert?
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 2, 2014
    [Marketing] How to Write an Expert Ebook
    Not everyone should publish and market their own book. Books Content Marketing E-Books How to.Tips Writing for Others, Freelancing Attracting Clients expert ebook I get calls from executive coaches and consultants who want to publish an ebook. They ask me for help, to ghost write either for or with them. They may even have an outline.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Marketing] Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce
    by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. This boosts our marketing team’s efficiency, improves workflow and scalability across our multiple programs and ultimately drives more revenue. Visit us at Booth 817 or visit [link].
  • THE EFFECTIVE MARKETER  |  TUESDAY, JANUARY 17, 2012
    [Marketing] The Blogger’s Guide to Online Marketing
    The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Know when to stop marketing.
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Marketing] Create Your Industrial Marketing Plan with The MFG Standard
    Luckily, OEM marketing doesn’t have to be. The MFG Standard is here to break the mold on the complicated and unique nature of manufacturing marketing. Rarely have manufacturers had the attention of a resource aimed directly at helping them ramp up their marketing efforts. Manufacturing is complex. million readers.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 17, 2014
    [Marketing] How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails
    That’s why, for example, leaderboards and contests are such an effective tool if you’re marketing on social media. What do you think of Fitbit’s email marketing strategy? Email Marketing Author: DJ Waldow “In 2013, you traveled 543 miles. That’s more than the length of the Serengeti. Fantastic!”. mean, right? But wait!
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, DECEMBER 20, 2010
    [Marketing] Social Media Marketing Versus Search Marketing
    RSS Home Business Sales Marketing Development Guide Contact You Are Here: Home » Search Marketing , Social Marketing » Social Media Marketing Versus Search Marketing High Integrity, Accountable, Results Orientated Sales And Marketing For Hi-Tech & Knowledge Led SMEs By Nic Windley B.Eng.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 23, 2012
    [Marketing] Five Dumb Things That Unrock Trade Shows
    Must be the marketing department’s lame booth design. Marketing Manager Action Item: Make sure the sales manager goes to the event with a cattle prod in her purse and seriously consider less comfortable seating. Sales Manager Action Item: Keep the marketing people out of your booth. Let’s look at this booth. It’s a 20 by 20.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 16, 2014
    [Marketing] Find the Right People on Twitter and Watch Your Business Take Flight
    Back to our ice-climbing example, if someone tweets that they’re in the market for ice-climbing shoes but are confused by all the choices, provide them info to understand the differences. Want more marketing tips and tactics? Sign up for the free VR Buzz. © 2014, VR Marketing Blog. Here are three steps: 1. Search.
  • I-SCOOP  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Marketing] Content Marketing World: the state of content marketing in Europe
    Dutch AJ Huisman is one of several B2B content marketing pioneers in Europe. He was also one of the speakers at the Content Marketing Conference Europe 2014 in Antwerp (Belgium) and marketing director at law firm Kennedy Van der Laan.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2016
    [Marketing] The Stories Behind 6 Major Brand Makeovers
    Makeovers aren't just for 80's movie montages -- they're also an important way for brands to future proof, reach new audiences, and remain relevant in competitive markets. They’re actually talking about KFC, and you can market to love and hate; you cannot market to indifference.". 2) AXE. Marketing Agency Daily
  • LEADERSHIP  |  TUESDAY, DECEMBER 17, 2013
    [Marketing] Personalize B2B Lead Generation—3 Ideas from the Holiday Season
    This could be your email marketing piece, an article on your blog, a landing page on your website, a social media update, a product or service you take to market, customer service, post-sales maintenance and support, and absolutely every interaction you have with your audience. In the professional world, this is a greater challenge.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2016
    [Marketing] 9 Signs It's Time to Grow Your Content Team
    Growing traffic can be a bittersweet experience when you’re first starting out in content marketing. Fail to grow your content team and you could find yourself among the 57% of marketers who are struggling to consistently produce content. The magical combination of a great writer and an experienced editor is content marketing gold.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2012
    [Marketing] Web Presence Optimization Software Review: gShift Labs
    Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. gShift Labs co-founders Krista LaRiviere and Chris Adams come from a digital marketing and software development background. Features. Background.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers
    Email marketers love big mailing lists. Growing your lists is an important part of a healthy email marketing strategy. Or maybe you’ve finally decided it’s time to start email marketing – but you don’t have any email addresses in your database. Deliverability Email Marketing deliverability email email marketing list management
  • THE ROI GUY  |  TUESDAY, JULY 5, 2011
    [Marketing] Infographic: Content Marketing Optimization
    Did you know that: Over 26% of total marketing budgets is spent annually on content marketing creation and distribution, and investments are growing However , content marketing is perceived as ineffective by 41% of marketers Why the crisis in confidence?
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 29, 2012
    [Marketing] How to Avoid “Thin” Content on your Website
    B2B Web Strategy Search Engine MarketingSEO experts recommend in mantra-like tones “more content”, when talking about critical factors to improve your authority and visibility on the search engines. And more content is a valid recommendation. However, “thin” content can work against you in the eyes of the search engines.
  • PWB MARKETING BLOG  |  TUESDAY, MARCH 10, 2009
    [Marketing] Mobile Mania - PWB Marketing Communications
  • ACQUIRING MINDS  |  WEDNESDAY, NOVEMBER 5, 2008
    [Marketing] This is not about marketing
    This blog has been quiet of late as my family took a break to tour London, Belgium and France. Who could ask for a better tonic to a hectic lifestyle than two weeks in Europe? With the surprisingly good weather and the wonderful hospitality heaped on us by our Belgian hosts in Ghent, the economic crisis and the gyrating stockmarkets seemed far away.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 27, 2016
    [Marketing] How to Achieve Your Blog Writing Goals
    The post How to Achieve Your Blog Writing Goals appeared first on Marketing Insider Group. Content MarketingBy Gary Dek A blog needs to have goals in order to succeed. The difficulty lies in fulfilling those goals. blog failing is so common that a simple Google search on the topic will yield countless results about why blogs fail.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 19, 2012
    [Marketing] How Big Should Our Marketing Budget Be?
    I was recently asked this question by the VP of Marketing at a young software company. “ For a software company, what percentage of revenue should represent our marketing budget? What percentage of marketing-qualified leads turn into sales-qualified leads? What is the marketing spend needed to generate a raw lead?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 24, 2014
    [Marketing] Why We Taught Our Engineers How To Sell [Narrative]
    ” - Will Spendlove  |  VP Product Marketing, InsideView In Geoffrey Moore‘s book Crossing the Chasm, he notes the importance of integrating a company’s marketing message into a team’s strategy. While that’s a strong statement for sales and marketing alignment (the […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 6, 2015
    [Marketing] 3 Tips for Growing Your SEO Career
    B2B Online Marketing Blog Brand Management Search Engine OptimizationHow do you learn SEO? It’s something I hear quite frequently and something we are continuously figuring out here at KoMarketing as the team grows. One of the main challenges with learning SEO is the number of facets involved in an SEO program. Start Writing. Bologna!
  • HUBSPOT  |  MONDAY, JANUARY 23, 2012
    [Marketing] 8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]
    If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. Install the Marketing Contests App. 6.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 26, 2016
    [Marketing] Improve Campaign Performance and Prospect at Scale with New InsideView Target and Oracle Eloqua Integration
    Outbound marketing campaigns are the core focus of most B2B Demand Generation teams. In a sea of emails and advertisements, marketers are […]. Marketing Products & Technology eloqua integration eloqua lead lists eloqua list build insideview eloqua insideview marketing insideview new products insideview target
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 26, 2012
    [Marketing] What’s The Meaning of a Klout Score? The Pros and Cons of How Social Influence is Measured
    Almost six months ago I blogged that marketers would decide on the fate of Klout. The Pros and Cons of Klout Just as we have varying objectives for using social media for our business, there are many different ways in which we can use Klout scores to support our social media marketing activities. What’s your final word on Klout?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 7, 2011
    [Marketing] The Art of the Customer Testimonial
    For example, Jennifer Pockell-Wilson of Polycom blends business and colloquial language beautifully in her video, coming across as both a hard-nosed marketer … and also your favorite college roommate.  Marjorie’s “team” values are a refreshing rarity in B2B marketing. by Joe Chernov | Tweet this. Click here to view the embedded video.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Marketing] Does advertising or engagement build stronger brand equity among Millennials?
    As David Aaker wrote in his book in 1991, “Managing Brand Equity,” aggressive marketing is needed to generate awareness, create a positive perception of key brand qualities, and grow loyalty. Mass marketing died several years ago, replaced by more targeted advertising in a highly fragmented marketplace. Like this post?
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Marketing] Your Lead Scoring Blind Spot: The Internet
    Marketers have a huge blind spot when it comes to nurturing and lead scoring. Today, the blind spot is a reality, and one that marketers simply must cope with. Here are three methods I see in the market today or on the horizon that address this blind spot. Your blind spot is there.
  • VIDYARD  |  TUESDAY, DECEMBER 29, 2015
    [Marketing] The Guide to More Pipeline with Personalized Video
    To succeed in marketing, you need to be able to reel your audience in. Without these steps, there are no quality leads to pass to sales, and there’s certainly no significant marketing-driven pipeline. Blog Marketing ROIBring them close and capture their attention. No, capturing his attention comes first. How do you do that?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Marketing] How Big Data is Driving Business Growth
    Show off your marketing story by submitting for the “Best Data Orchestration” category for the 2014 Markie Awards. Marketing Efficiency In the technology community, data has become likened to oil as the next great natural resource. Big Data Builds Community. Big Data Fosters Culture (Customer and Employee Retention).
  • BRANDPOINT  |  FRIDAY, SEPTEMBER 25, 2015
    [Marketing] Native Advertising Defined: An Insider’s Look at What It Has to Offer
    It’s a common question in today’s marketing world: What exactly is “Native Advertising”? That being said, these types of ads still need to be on a marketer’s radar as possible native advertising options. Strategy b2b marketing content marketing native advertisingThe name says it all. Form and Function. Conclusion.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 19, 2012
    [Marketing] What Happens When You Google Your Own Name?
    Self Education blogging content marketing Find New Customers lead-generation Mad Marketing TV management-best-practices marketing-campaignsEveryone says it is a useful exercise to see what comes up when you type your own name into Google. As you can see, I do very well. And the former NFL player with my name pops up too.
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Marketing] Marketing Failure Should Not be a Dirty Word
    Failure is not a dirty word in marketing! Marketing failure is going to happen. Failure in marketing happens only when we walk away without tweaking the creative. The post Marketing Failure Should Not be a Dirty Word appeared first on PWB Blog. Marketing marketing failure ” ~J. K. Rowling.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Marketing] Stop Overspending Time and Money on Marketing Techniques That Don’t Work
    I hate to see money wasted on outdated online marketing techniques. Marketing budgets are often tight, and you just can’t afford to spend them on strategies or things that don’t work. To help you cut waste and make your marketing strategy. Cognitive Technology Cmo cognitive technology
  • JUNTA 42  |  WEDNESDAY, MAY 23, 2012
    [Marketing] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
    One of the benefits of traveling around the world doing content marketing speeches is being able to talk to marketers first hand about their content challenges. Needless to say, I’ve talked to a ton of marketers that are having some painful issues with their content creation and distribution strategies. Higher Purpose.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Marketing] 8 Interesting Charts on How the Internet Is Changing
    As we saw in the above chart, mobile advertising is an opportunity brands need to take advantage of while the market is still maturing. Marketers looking to target and engage with millennials or Gen Zers and have not invested in visual -- either image- or video-based communication -- should pay attention to the below chart.
  • BIZNOLOGY  |  FRIDAY, JULY 1, 2016
    [Marketing] The best salesman ever?
    Business Development and Sales Monthly Newsletter sales marketing salesman Software software developmentI once worked with a software company who, upon retaining me, described all the problems that they were having in product development. These are serious problems, but I have faced them before. So, I went to work. soon found out why.
  • HALEY MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Marketing] When one petite pixel caused a huge email headache
    As you may know, Haley Marketing Group is currently conducting a survey of the staffing industry to find out what works and what doesn’t in staffing sales and recruiting. The post When one petite pixel caused a huge email headache appeared first on Haley Marketing Group. However, we need the staffing industry to respond first.
  • HUBSPOT  |  THURSDAY, JANUARY 13, 2011
    [Marketing] 'What is?' - 5 Need To Knows For Marketing Superstars
    Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. 1. Our blog provides a wealth of knowledge around inbound marketing as well as SEO. Marketing Takeaway.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] 7 Ways eCommerce Can Grow Their Email Marketing Database
    There’s no reason eCommerce websites shouldn’t be actively trying to acquire non-transactional lead information for email marketing purposes. Growing Your eCommerce Leads Database for Email Marketing. More importantly it helps you acquire email addresses to market to potential customers. Running a Sweepstakes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 8, 2012
    [Marketing] Adopting a Piggly Wiggly View of Social Media
    Most marketing execs get this and the need to come up the digital curve. Mark hit the nail on the head in a recent post : “… social media success is not going to be a function of marketing vision or budget. Organizational Development marketing strategy social media social media solutions social media strategyBut I do know this.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 23, 2012
    [Marketing] Create Content Like A Publisher – 7 Principles for Moving Beyond Concept
    Presented by the lead generation compan y and global marketing firm Find New Customers. MarketingPlease check out this LIVE special video briefing on March 29th at 2:03pm ET – Create Content Like a Publisher – 7 Practices to Move Beyond Concept. Content is the fuel of revenue today. Join us at this special video briefing.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 1, 2014
    [Marketing] Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update
    B2B Online Marketing Blog Social Media Strategies Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. Instead, Facebook will focus on giving its users more content that they care about. What Are Promotional Posts?
  • MARKETRI  |  WEDNESDAY, MAY 16, 2012
    [Marketing] What Does Amelia Bedelia Have to Do with B2B Branding?
    Not exactly on the best-selling list among B2B marketers but for children across the world, Amelia’s literal interpretation of common phrases was unexpectedly and delightfully silly! B2B Marketing Brand Branding BrandingDo you remember Amelia Bedelia books by Peggy Parish? So what would Miss Amelia do with “Brand the Firm?”
  • AD YOUR COMMENT HERE  |  FRIDAY, MARCH 26, 2010
    [Marketing] How to Effectively Market Your Excellent Customer Service
    They don’t know how to market it – or not market it -  to potential customers or new business.  Focus your valuable marketing copy on that. Consider customer referrals as a form of marketing.  What are other ways to market customer service?  The problem?  But check THIS out. What are best examples?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 12, 2009
    [Marketing] Infusionsoft: Impressive Marketing Power for a Very Low Price
    The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. If not, the marketing automation functions in Infusionsoft are worth considering.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 25, 2016
    [Marketing] 9 Subject Lines to Celebrate Memorial Day
    Is your business doing email marketing campaigns or any promotions for Memorial Day? For more marketing tips, guides, and inspiration, sign up for the VerticalResponse weekly newsletter. With the weather warming up, and the extra long weekend ahead, now is the time to have fun, get festive, and let your creative light shine. Sign Up.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 3, 2014
    [Marketing] How Do You Like Your City? An Insider’s Guide to San Francisco During Interact 2014
    We’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during Interact 2014 : A Modern Marketing Experience, July 16-18 in San Francisco. San Francisco is the place to learn about our new shared mission, and the focus to helping advancing marketing to maximize customer experience.
  • EMEDIA  |  FRIDAY, AUGUST 26, 2016
    [Marketing] Avoiding Content Errors: The 4 Steps to Ensuring Accuracy
    Here are four steps you can take to reduce the impact of content marketing mistakes. Content Lead Generation Blog Blog Post Content Marketing Editing Homepage ResourcesFinding and correcting mistakes is about more than just fixing commas. It is a necessary part of checking that your content stays on-message.
  • MARKETING ACTION  |  MONDAY, OCTOBER 6, 2014
    [Marketing] 5 Email Key Performance Indicators You Should be Tracking
    There are KPIs relevant to email marketing that you may want to track on a regular basis, including: New prospects. This number includes any contacts added to your nurturing database so that your marketing team can build prospects’ interest over time (using email campaigns and other programs), progressively increasing their lead scores.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Marketing] How Awesome a Marketer Are You? [Marketing Quiz]
    We've put together a quick, 5-question quiz that will rank your marketing savvy in one of three categories: "You Can Do Better Than This," "Good With Potential for Improvement," or "Stellar Marketer.". Take our marketing quiz below, and see how you rank! 1. Share your email if you'd like to receive HubSpot's marketing insights!
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