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  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Marketing] 3 Tips for Understanding How People Search for You Online [Marketing Cast]
    This should be your mindset when you are creating new offers, launching marketing campaigns, and generating buzz around your brand. In this episode of the Weekly Marketing Cast , we discuss how you can prepare for the way people are looking for you online. What’s tougher than finding the right words to communicate something?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Marketing] Finding social media success in regulated industries like banking and healthcare
    Social networking is not about B2B or B2C marketing.  big part of marketing for financial and medical practices is education. While some financial services professionals take tablets into the field as a sales tool, Google and Bloomberg have developed apps for professional or individual investors to keep track of the market.
  • THE NEW STRATEGIST  |  WEDNESDAY, DECEMBER 14, 2011
    [Marketing] Retrospect - My 5 Favourite Personal Blog Posts from 2011
    2011 has been a fascinating year for Marketers, and for me especially. 2011 was a tremendous year in marketing, and I foresee 2012 being even better! social media retrospect 2011 twitter facebook linkedin marketing business blogging blog brandingLooking at the usage stats, this is hardly surprising. It’s changed our culture.
  • ANNUITAS  |  TUESDAY, APRIL 22, 2014
    [Marketing] IP Warming Part Two: The Critical Steps
    Just remember- the goal of this post is to help you understand more about Email Deliverability and its impact on your Demand Generation Strategy from a marketing perspective. The steps outlined below are not executed by most email marketers, they are performed by an Email Deliverability professional or qualified marketing automation expert. 
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Marketing] Social Media Marketing Tips for A/E/C
    Social media marketing, when executed well, can be just as scientific as the technologies employed in the project site. There is a strong case to be made for social media marketing: Prospective clients rely heavily on referrals and online search to find new firms. Developing Your Social Media Marketing Strategy. Best uses.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 17, 2010
    [Marketing] Don't Overlook The Power of Facebook For Driving B-to-B Applications
    This entry was posted on Wednesday, February 17th, 2010 at 9:11 am and is filed under Marketing Trends , Social Marketing. Fanpage is the only option marketers have now – there is no way to be part of, monitor or measure the millions of conversations are going on there. take my survey [link]. Blog at WordPress.com.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 24, 2010
    [Marketing] Hispanic Contractors: What Are You Doing to Reach Them Online?
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Hispanic Contractors: What Are You Doing to Reach Them Online? According to a study by eMarketer 70% of Hispanic population will be online by 2014. take my survey [link].
  • B2B MARKETING ONLINE  |  THURSDAY, APRIL 8, 2010
    [Marketing] Does the Edited Electoral Roll have a future?
    Guest blog by Neil Matthews, UK privacy officer at interactive marketing services Acxiom. As such, it helps create more targeted marketing that is likely to lead to less direct mail being sent to an address, and therefore less waste, rather than more. Tags: Direct mail data direct mail direct mail marketing What are the options?
  • HUBSPOT  |  MONDAY, DECEMBER 27, 2010
    [Marketing] Win Marketing Prizes in @HubSpot's Countdown to 2011
    What better way to start of 2011 than with some new tools or ideas to help you execute on inbound marketing? Here at HubSpot, we decided to bring a little levity and cheer to our community and customers by giving them a chance to win some great inbound marketing prizes as we count down to 2011! Better yet. WHY NOT WIN SOME?
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [Marketing] B2B Data is now Cool, well kind of…
    Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. Tags: Database Marketing Digital Analytics Lead Generation Strategy
  • THE ROI GUY  |  MONDAY, NOVEMBER 14, 2011
    [Marketing] Recovery Makes Selling IT Much Easier into 2012? Fahgettaboudit!
    How can you align your IT sales and marketing strategy with these downward revisions to achieve sales and marketing success in 2012? Value Marketing IT Economics IT Budgets Pisello Sandhill.com Alinean Value SellingBut that was then, and this is now. Click here to read this SandHill.com feature article: [link].
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Marketing] How Do You Leverage Paid Media? [Marketing Cast]
    In marketing circles, the discussion around earned media vs paid media is often heated. In some cases, paid media in combination with your inbound marketing efforts can make a lot of sense. In this episode of the Weekly Marketing Cast, we are taking a closer look at this discussion: What Is Earned Media? What Is Paid Media?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2009
    [Marketing] Sales and Marketing Alignment: Thought Leadership with Jill Konrath
    The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. Enjoy! technology.
  • SAZBEAN  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] Indicators of Increasing Brand Loyalty in Social Media
    Analytics News & Notes Social Media Social Networks brand brand loyalty communication increase indicators loyalty Marketing measuring online social networking people social information processing tweetYesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working?
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 15, 2010
    [Marketing] Manufacturers: 6 Tips On How to Hire Independent Reps
    Bill Via, who is President of CSV Marketing , has been a long-time friend and represents some key lines in the Industrial/Construction markets. This entry was posted on Tuesday, June 15th, 2010 at 9:00 am and is filed under Marketing Tips , Traditional Marketing. ve asked him to give his insight on how to hire a rep.
  • B2B MARKETING ONLINE  |  TUESDAY, JUNE 8, 2010
    [Marketing] BP is beyond the pail, says Greenpeace
    As a marketer, you will undoubtedly have had criticisms of high-profile brands and their marketing from time to time, and you’ve probably thought that you could do a better job. Meanwhile Greenpeace is keen to point out that this is just phase one of the campaign – the winning design will be used in a UK-wide marketing plan.
  • UNDER THE ARCH  |  MONDAY, JUNE 24, 2013
    [Marketing] How to Promote Your Food Business
    'Promote your food business with offline, “old school” marketing tactics While social media is a terrific way to drive awareness for your business and traffic to your online storefront, it’s not the only way to get attention for your business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Marketing] Carving a path through leadership “hell” with Mitch Joel
    5 – One Screen Marketplace – It’s not three screens — marketing is only about the screen that is currently in front of your consumer at that moment. futurist Leadership Personalities of the social web Video blogs ctrl alt delete digital trends Mitch Joel social media marketing social media trends Comments Mark!
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 4, 2011
    [Marketing] You’d Make a Great Company Evangelist!
    Aprimo is a great client of Find New Customers and for some time one of their top marketing executives has been saying this is my core competency. Anyone from CMO to VP of Marketing to Director of Marketing at a large company, even product marketing sometimes depending on the size of the company and structure of the marketing org.
  • CONTENT MARKETING TODAY  |  THURSDAY, MAY 19, 2011
    [Marketing] To Sell Effectively, You’ve Got to Get in Bed with Your Customers—But Not in the Way You May Be Thinking!
    Your Sales Team Must Be Content Marketers, Too! learned so much from Mike that some of the lessons he taught me still inform my approach to sales and marketing. In fact, in many ways he was a pioneer content marketer within the sales arena before anyone had imagined such a concept. Why is that important?
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Marketing] Outbound Marketing Agency Orders #IMU Shutdown
    I am sorry to announce that HubSpot has temporarily closed Inbound Marketing University after receiving a cease and desist letter earlier today. At this time, we are legally unable to say much about what is going on, but we will do our best keep the community informed. Please help us save IMU.
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Business Is Personal …And If It’s Not, There Is No Business!
    Marketers are seeing now how crafting a satisfying customer experience has everything to do with knowing and understanding personal choices, behaviour and mindset. Given the long-standing challenge for B2B marketers, i.e., how to reduce cost per lead, this phenomenon is possibly the most worthy outcome of personalized marketing.     .
  • VIDYARD  |  THURSDAY, FEBRUARY 6, 2014
    [Marketing] Facebook’s Look Back Videos and the Power of Personalization
    Personalized video is the holy grail of video marketing – it catches your attention, and it keeps you engaged because it’s not speaking at you – it’s speaking about you. Old Spice is leading the way in video marketing, taking their “Old Spice Guy” meme to the extreme. Don’t believe me?
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 26, 2013
    [Marketing] 5 Must-Have Social Media Skills
    © 2013, VR Marketing Blog. The post 5 Must-Have Social Media Skills appeared first on VR Marketing Blog. Social Media 1-800-got-junk Social Media Best Practices Social Media Dos and Dont''s Social Media Marketing social media skills Natalie Burgwin, the senior public relations manager for 1-800-GOT-JUNK?,
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 28, 2012
    [Marketing] How To Define Influence In Social Media
    In 2012, the practice of a certain payola – much like the 1920’s disk and radio industries – has led corporations to buy web influence with false recommendations and fake followers in order to boost their social scores (see Infographic : Marketing vs. Manipulation by SEOBook/Lumin Interactive). How does one define influence In Social Media?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketing] 10 Helpful Dreamforce Blog Posts #DF12
    Top Social Media for Marketing Sessions at Dreamforce 2012 [Link] -  Radian 6. Dreamforce Amp Guide blog Countdown Event For Everyone Experience Link Expos Great Resources Handbook Link insideview marketing Media Marketing Moscone Center Nbsp Nbsp Nbsp Nbsp Nbsp Nbsp Networking Rules Of The Road Sessions Social Marketing
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketing] 10 Helpful Dreamforce Blog Posts #DF12
    Top Social Media for Marketing Sessions at Dreamforce 2012 [Link] -  Radian 6. Dreamforce Amp Guide blog Countdown Event For Everyone Experience Link Expos Great Resources Handbook Link insideview marketing Media Marketing Moscone Center Nbsp Nbsp Nbsp Nbsp Nbsp Nbsp Networking Rules Of The Road Sessions Social Marketing
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 31, 2014
    [Marketing] Write an Expert Ebook: How Are a Book and a Speech Alike?
    One of the take-aways from the Publishing at Sea conference last week was a presentation by Judith Briles , founder of AuthorU , about how to market your book through speaking engagements. This isn’t that different from a content outline for a blog post, enewsletter, or other online content marketing. 'and a Speech Alike?"
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Marketing] Six Ways to Optimize Your Landing Pages For Improved Lead Generation
    by Maria Pergolino Marketing studies have shown that 93% of B2B buyers begin their buying process using the Internet.  Landing pages are one of the most valuable things to test and the best B2B marketers are test fanatics. Landing Page landing page optimization lead generation Modern B2B Marketing
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [Marketing] B2B Data is now Cool, well kind of…
    Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. Database Marketing Digital Analytics Lead Generation Strategy
  • THE ROI GUY  |  TUESDAY, JULY 5, 2011
    [Marketing] IT Spending on the Rise, But Frugalnomics Still Reigns
    Changes to IT sales and marketing strategies have been made to help fight frugalnomics, but are still not provocative / outcome -focused enough to meet changing buyer demands. Gartner Value Marketing IT Economics IT Budgets Pisello Alinean Value Selling Frugalnomics Outcome-Based Selling IT Spendinggrowth) and now again in 2011. 268 9.5
  • BIZNOLOGY  |  MONDAY, JANUARY 30, 2012
    [Marketing] Google tells you where to place your content
    Internet Marketing Above the fold Browser Size Cell Phone Google Mobile phone WebsiteImage via Wikipedia. Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. And especially–don’t put important stuff “below the fold.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 12, 2010
    [Marketing] Is this the final answer to social media measurement?
    Is there a place for yet ANOTHER social web monitoring tool in a crowded market? Text-sensitive analysis — I had the opportunity to review several social media measurement platforms over the past few months including market leader Radian6.  Market access — This move just makes so much business sense for SAS.
  • SAZBEAN  |  FRIDAY, DECEMBER 3, 2010
    [Marketing] Tips for Finding the Right People on Twitter
    Content Marketing News & Notes Social Media Social Networks communication channel find people networking online social networking people real-time web right people search page search team social media strategy social networking tips tweeter twitter web 2.0 This concept applies to other communication channels too.) world wide web
  • ENGAGE  |  TUESDAY, JANUARY 17, 2012
    [Marketing] 10 Better Ideas Than Looking at a Top 10 List For Advice
    And conventional wisdom isn’t always the path to success in the world of digital marketing. For instance, I once looked at what the top 10 blogs in content marketing were doing (as opposed to saying) and found some interesting results, like, the average blog in AdAge’s Top 10 in the Power 150 write 2.4 They’re too aspirational.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 28, 2010
    [Marketing] Nobody Reads. Get Over It
    Random Rants B2B marketing bizmarketer Elizabeth Williams ignoring linkedin not reading readingIt’s really not unusual to find people crying in the ladies room at work. Often it has to do with boyfriends, football pools or American Idol. But sometimes it has to do with a truly nasty day at work. Nobody fuc*ing reads anymore,” she wailed.
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 5, 2010
    [Marketing] K’s Top Five for the Week – November 5
    B2B Copywriting B2B Marketing Copywriting Tips and How to Top PicksTweet Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. m happy to report I’m finally finished, and the new site is working beautifully. Plus it’s a dream to maintain and update. Gotta love that!
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Marketing] 5 Lessons to Learn from the World’s Worst Press Release
    Content Marketing Public Relations Tips & Mini-Guides bad press release news release lessonsThe headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it. have changed details to protect the perpetrators.
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Marketing] 5 Lessons to Learn from the World’s Worst Press Release
    Content Marketing Public Relations Tips & Mini-Guides bad press release news release lessonsThe headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it. have changed details to protect the perpetrators.
  • HUBSPOT  |  MONDAY, APRIL 4, 2011
    [Marketing] How to Get Found Online As a Local Business [Marketing Cast]
    In this episode of the Weekly Marketing Cast , we discuss a few ways to surface in local search engine results. Webinar On Demand: Become an Expert in Local Marketing. Learn how local online marketing channels can grow your traffic and leads! Connect with Industry Thought Leaders. Focus on GPS-enabled Services.
  • SAZBEAN  |  THURSDAY, AUGUST 12, 2010
    [Marketing] Is Exit Rate a Useful Metric?
    Tags: Analytics Business Content Marketing News & Notes eCommerce bounce bounce rate conversions exit exit rate improve conversion metrics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 24, 2010
    [Marketing] Meet the captain of the world’s first viral marketing success
     . Can you imagine being in charge of marketing and watch your product become the first-ever “viral” success story? . It’s remarkable to me that you had the foresight back then to let the thing roll and disconnect it from a traditional marketing perspective.   Pete Healy is currently the director of Crowbar Marketing in Cincinnati, OH.
  • ENGAGE  |  MONDAY, FEBRUARY 27, 2012
    [Marketing] Why Content Eats Advertising’s Lunch
    Innovation Plus Opinion advertising Branded Content Content Content (media) Content Marketing Content Strategy Content versus Advertising Writers ResourcesT here’s a decades old saying in advertising that bears repeating: “People don’t read ads – they read what interests them. Sometimes it’s an ad.”
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Marketing] Exclusive Interview Eloqua's Director Of Content @jchernov.
    The main reason: it shared real life experience of implementing and managing social media marketing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. Jeremy: Tell me about Eloqua’s market position. It was Michael. That’s our vision. 
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Marketing] Is Your Brand Building Social Employees? via #pivotcon (@SocialEmployee – McGraw-Hill) #socbiz
    Branding Marketing Social Business Social Media Marketing Strategy The Social Employee 'A recent IBM global C-Suite study has provided the latest volley of evidence demonstrating that the age of the social business is well underway, and that it’s time for brands to get on the bandwagon. Who is talking to the customers?
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 20, 2011
    [Marketing] B2B Marketing Gets Social Spotlight With LinkedIn IPO
    Ever since the recent LinkedIn IPO catapulted the business social-networking platform into the financial stratosphere, B2B marketing has emerged from the shadows of its flashy, highly funded B2C counterpart. Ending its first day on the market valued at a staggering $8.9 Download advanced content from our B2B Marketing Idea Series
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketing] My Most Painful Struggle on the Web
    What I find most difficult is having to juggle multiple tasks when it comes to marketing online. can blog about business blogging and content marketing. love writing about all things blogging and marketing online.That’s what I do here on this blog, WritingontheWeb.com. can focus on marketing and operations. Problem?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Why you ought to visit this blog over the weekend
    Filed under: Demand Generation , Fearless Competitor , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing. Demand Generation Fearless Competitor Find New Customers lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Marketing] 28 (of the) Best Business Blogging Guides and Tips of 2013
    'Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.
  • HUBSPOT  |  MONDAY, FEBRUARY 28, 2011
    [Marketing] How Do You Keep Up with the Competition? [Marketing Cast]
    In this episode of the Weekly Marketing Cast , we talk about the dynamic between you and your competitors. In this age of rapidly changing technologies, businesses are fiercely competing for the attention of online viewers. Many companies start obsessing over what the competition is doing. Should you follow suit? Be Aware of Your Competitors.
  • FATHOM  |  THURSDAY, OCTOBER 3, 2013
    [Marketing] For Manufacturers Today, Content Is A Key Tool In The Buying Cycle
    Stay tuned all month as we tell you more tips and strategies for marketing your products and services online in the digital age. B2B Content Creation & Strategy Manufacturing Industry content for the buying cycle content marketing content strategy marketing for manufacturers You’ll be glad you did.
  • WRITTENT  |  WEDNESDAY, JUNE 12, 2013
    [Marketing] How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes
    Start Using Video Content.  .       Image Credit: Inbound Marketing Agents. It’s clear that your best bet for generating Tweets, Pins and Facebook shares is creating incredibly compelling content marketing. How have you adapted your content marketing strategy to survive the new rules of SEO? Identify and Fix Broken Links.
  • B2B VOICES  |  FRIDAY, NOVEMBER 16, 2012
    [Marketing] Where Does Facebook Fit in Your B2B Communications Plan?
    Application Case Study B2B advertising socialmedia B2B marketing B2B social media facebook PinterestIt’s been a media frenzy for Facebook surrounding it’s recent IPO and reaching one billion users around the world. Some now believe that Facebook’s target is on professional users , which is a good thing for B2B communicators.
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Marketing] All Aboard! @Tom_Peters on the “S-Train” Imperative #socbiz
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. ' ”Get aboard the “S-train” or else. SM/Social Media. ALL HANDS.)
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketing] 6 Things To Empower Your Social Media Campaign
    If you utilize non-digital forms of marketing, then let your social media pro in on the details. Let them understand your marketing cycle so they can support your over all goal, not just the goal of social media.  5) “What Have You Done for Me Lately”: Social media isn’t really a sales tool, its a marketing tool.
  • B2B MARKETING SAVVY  |  THURSDAY, AUGUST 27, 2009
    [Marketing] First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz
    A traditionally conservative marketing mentality.  A virtual marketing community operating from multiple offices/multiple time zones.  Twitter blurs the line between marketing, PR, web, advertising, training, etc. World Tagged: Advertising, B2B, client, marketing, PR, social media, Twitter. A skittish  legal department. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 20, 2011
    [Marketing] The 3 Big Themes of Demand Generation [Video]
    But any marketer can tell you it’s pretty wide ranging. It’s a blanket term covering topics like lead management, funnel management and content marketing. Marketing automation still has plenty of room to grow. by Jesse Noyes | Tweet this. Demand generation might sound pretty wonky. The importance of being compelling.
  • WEBBIQUITY  |  FRIDAY, JANUARY 15, 2010
    [Marketing] How Social Media Changed the Sales Cycle into the Buying Cycle
    Marketers spent a lot of time creating attractive sales collateral materials–brochures, specification sheets and the like–and getting these printed on nice, glossy paper. Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. DBXNT74M6AKY.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Marketing] How Inbound Marketing Can Help in a Job Search
    As HubSpot is actively growing our Customer Success team by hiring Inbound Marketing Consultants ( apply here ) and Customer Success Managers ( apply here ) we thought we’d take a minute to talk about how you can use inbound marketing techniques in your job search. Love Marketing? Create. Optimize. Promote.
  • B2B MARKETING ONLINE  |  WEDNESDAY, APRIL 28, 2010
    [Marketing] Twitter = "The Emperor's New Clothes"
    Now let’s look at what is currently going on in a lot of marketing teams – Twitter account set up, why? Is what the marketing team at Vodafone had for breakfast going to excite the board of any global bank? Remember I am approaching this from a B2B marketing point of view, not consumer or IT support. Facebook page done, why?
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 25, 2010
    [Marketing] The Ultimate Social Media Information Destination: Social Media Informer Launches
    SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news Share this on Bebo. Subscribe to the comments for this post? Digg this!
  • MARKETRI  |  MONDAY, NOVEMBER 4, 2013
    [Marketing] To Err is Human; To Proofread, Divine
    In marketing, however, you would be hard-pressed to find a CEO who would be okay with a press release that has the firm name spelled incorrectly, or a website rife with errors. You should stand out on the basis of your market differentiators, not your errors. copywriting Marketing (General
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 24, 2010
    [Marketing] A Call Plan Can Help To Fix The Gap Between Sales and Marketing
    He touches on the misaligned expectations that exist between marketing and sales (my favorite topic) and how it results in limited attention being paid to those early-stage opps. Josh points out that nurture process can last for months, so both marketing and sales need to have an action plan in place to stay on that prospect's radar.
  • CONVERSIONATION  |  WEDNESDAY, JUNE 1, 2011
    [Marketing] Intel’s “The Museum of Me” Facebook Campaign Gets the Buzz
    Blog Social media marketing Facebook Intel The Museum of MeRecently, I saw some great examples of how you can use Facebook in a cross-channel campaign with data capture flows and customer profile updates. Facebook and [.].
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] B2B Lead Generation Using a Business Blog
    Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
  • CROSS-CHANNEL CONVERSATION  |  THURSDAY, FEBRUARY 14, 2013
    [Marketing] Demystifying Real-Time Marketing: Webinar to Shed Light on Key Trend
    [Posted by Patrick Tripp, Senior Product Marketing Manager, Neolane, Inc.] As we look into the CMO’s crystal ball for major marketing trends in 2013, one area that is gaining a lot of interest—and equally a lot of confusion—is the concept of “real-time marketing.” Interaction Management Patrick Tripp Posts
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 9, 2010
    [Marketing] 10 Things You Must Do for LinkedIn Profile Completeness
    Tags: LinkedIn business opportunities collaboration community websites display jobs seeker LinkedIn Open Networker online social networking professional profiles redefine social information processing Social Media Marketing Social network service Social Networking Web 2.0
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 18, 2010
    [Marketing] Get Visual with Your Info: Advice on Illustrating Your Content
    Which, in turn, is essential to effective content marketing. Share and Enjoy: Tags: Content Marketing Knowledge Center News Online Tech Tools Tips & Mini-Guides coolinfographics.com infographics Randy Krum Let Infographics Help You Make Your Point Instantly. That’s what effective infographics are all about. Words work well. Swivel.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JUNE 8, 2012
    [Marketing] Climb the B2B Prospecting Ladder for the Best Affinity Partners
    Marketing by collaborating with member organizations is a proven and successful marketing channel, provided that you are working with the member organizations that will deliver customers that are profitable for your brand. We have assisted affinity marketers in successfully addressing these challenges. Kenyon Blunt. Unions.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [Marketing] Where are the American companies?
    Lots of great marketing content was flying out, as company after company registered and downloaded it. Paul Dunay, Buzz Marketing for Technology. B2B Demand Generation | Where are the American companies? Over the weekend, Find New Customers was quite popular. But they all had one thing in common. Where the heck are the Americans?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 18, 2011
    [Marketing] Is it really elementary, my dear Watson?
    In fact, I see similar parallels in the way marketers are on the hunt to automate marketing and sales processes. Marketing Efficiency data IBM iRobot Jeopardy marketing automation PC World sales and marketing supercomputer Watsonby Amber Stevens | Tweet this. ’ So, are we on the cusp of iRobot like days?
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Marketing] How to Decide Between a Dedicated or Shared IP for Email Marketing
    several questions arose at a roundtable discussion about the benefits of a shared IP versus a dedicated IP for your email marketing sending. The sender must purchase and set up the dedicated IP with their email marketing vendor. At last week's eM+C event , All About eMail Live!, This aspect of the decision is fairly straightforward.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 23, 2011
    [Marketing] Does Your Blog Post Answer These 4 Questions?
    Content Marketing How to.Tips On Writing Better Writing for the Web Writing Great Blog Content blog writing business bloggingThis is important: You want your blog posts to  educate, entertain, engage, and enrich  readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. Analytic learners.
  • BIZNOLOGY  |  WEDNESDAY, MAY 7, 2014
    [Marketing] Emails are like cockroaches
    Social Business adaptability Cockroach email email marketing Passion According to G.H 'Spoiler: this is NOT an email-bashing post. It’s a very appealing vision. After all, email at the workplace has become an ongoing source of stress, so disliking it is easy. In a way, emails are like the cockroaches of the collaboration ecosystem.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
    Internet Marketing Slider email IBM Lotus Notes Lotus Notes Microsoft SharePoint Microsoft Word phone SharePoint Social business social media 'Boxing Day at Eaton Center (Photo credit: Wikipedia). The novelty of today is the legacy of tomorrow. Previous entries in this series: 1. Your choice of social platform does matter ; 2.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Marketing] 5 Keys to Using SlideShare for Maximum Impact
    If you’re a B2B marketer, SlideShare deserves your attention. Related Stories Best Friends: Social Media and Content Marketing for B2B Branding Social Media: It’s Not Just for Kids Anymore – 9 Adaptive Tips for Fundraisers Using Social Media 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Marketing] Backlinks: Why They Still Matter and How to Build Them
    Score more marketing tips like this by subscribing to the VR Buzz. © 2014, VR Marketing Blog. The post Backlinks: Why They Still Matter and How to Build Them appeared first on VR Marketing Blog. Content Marketing and Copywriting SEO/SEM Backlinks Google Algorithms Quality Content SEO What is a natural link?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Marketing] Adios and good luck, OneSource
    Social media marketing is key today too. Filed under: Business relationships , Content marketing , Fearless Competitor , Find New Customers. Business relationships Content marketing Fearless Competitor Find New CustomersSaying Good-Bye to the B2B Sales Lounge. wish them all the best as they take it over. Interesting tidbit.
  • LEADERSHIP  |  TUESDAY, JULY 30, 2013
    [Marketing] 7 Tactics that Are Working for B2B Lead Generation Today
    As B2B marketers, we are continuously challenged with finding new ways to win over the customer in a highly competitive landscape. have shared many different tips and techniques in these B2B marketing and demand generation pieces on my blog. And for that to happen, sales and marketing alignment is a given. Fascinating.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Marketing] Distraction Byte: Weaving Social Snippets into PR Narratives
    And a reminder that I’m talking about long-term and consistent  organizational narrative , in regards to “ reputation, value and relationship building ,” not simply short-term marketing campaigns or online advertisements aimed at bloggers, etc. Public Relations social media and public relations Social Media MarketingSorry.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 14, 2010
    [Marketing] Tradeshows Part 8: Other Things I Know
    Marketers should be looking six to eight months out when it comes to events. It’s a tough gig and probably getting tougher as the Hand Wringers scrutinize marketing’s favourite money wasters. Event Planning is a Year-Round Activity. Work the calendar. No product launch? Do you have some content you can release? And for Your Customers.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 29, 2011
    [Marketing] Why Are We Still Sending Bad Direct Mail? Part 1
    Let’s look at contestant number one: This one has me cast as some kind of superhero, bringing together sales and marketing in a Camp Davidesque way with nothing more than a mask and an ebook. Even postal strikes aren’t what they used to be. Sure, there are picket lines, barrels full of burning (what do they burn, anyway?)
  • THE TOP LINE  |  MONDAY, OCTOBER 18, 2010
    [Marketing] How to create a compelling value proposition: Do it yourself in 3 steps
    Test your value proposition on your website, in your marketing campaigns, or in your sales pitches to induce prospects.  Businesses today are seeking products, services, and solutions that will directly or indirectly improve their competitive advantage.  What is a value proposition? What makes a value proposition compelling? Questions.
  • HUBSPOT  |  THURSDAY, JULY 15, 2010
    [Marketing] How to Crowdsource Online Marketing Within Your Business
    “Our philosophy at MediPurpose is that it takes the experience and knowledge of everybody at the company to make this website work,” Derek Rudnak told me recently, explaining the reason behind his company’s marketing success. Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results.
  • SALES CHALLENGER  |  MONDAY, AUGUST 12, 2013
    [Marketing] The Challenger Approach to Opportunity Management
    Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Process Management Solutions Selling 'It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? or, “How do I embed this in my CRM?”. But before we get there, why the chorus of companies so desperately needing the answer? Wrong.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 24, 2013
    [Marketing] 3 Key Behaviors that Guarantee a Great Customer Service Team
    They are more knowledgeable about customer needs and product shortcomings than anyone else in the organization, and their input can drive significant improvement to sales, marketing, and product. If your company manages an online community, require your sales reps and marketing managers to answer questions about products.
  • WONDERING OUT LOUD  |  MONDAY, AUGUST 24, 2009
    [Marketing] Are you self serving or self promoting
    Let me illustrate with an example of a LinkedIn discussion: Q: My boss wants me to buy a list of emails we can use for marketing. But LinkedIn is by no means the only site that suffers from sledgehammer marketing. As the adoption of social media by business expands at an ever increasing rate, its misuse grows along with it.
  • HUBSPOT  |  MONDAY, APRIL 25, 2011
    [Marketing] How to Break Through the Clutter on Social Media [Marketing Cast]
    In today’s episode of the Weekly Marketing Cast we discuss why social media shouldn’t be seen as a cluttered space. Adopt the language of your existing and potential customers and incorporate it when building your next marketing offer. On-Demand Webinar: How Marketers Succeed in a Social World. Connect with HubSpot
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Marketing] 4 Time-Saving Tips for Managing Social Media Overload
    Want more marketing tips and tactics? © 2014, VR Marketing Blog. The post 4 Time-Saving Tips for Managing Social Media Overload appeared first on VR Marketing Blog. Social Media hootsuite social media management Social Media Marketing social media time saving tips social media tools swayy All rights reserved.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 25, 2010
    [Marketing] Making Sense of the Chaos: Social CRM with Bill Odell
    This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities. 
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 21, 2013
    [Marketing] Use Social Media Statistics to Find Your B2B Audience
    B2B marketers often use statistics for their social media presentations. With the overemphasis on Twitter in marketing and media, it is hard to accept that only 16% of US internet users are on Twitter. Marketing Social Networks b2b social media statistics Facebook linkedin statistics TwitterThey probably are.
  • VIDYARD  |  TUESDAY, APRIL 22, 2014
    [Marketing] Vodafone Soars to Storytelling Glory by Capturing Video “Firsts”
    So what storytelling elements can we marketers learn from Vodafone? Blog Video Marketing Trends online video storytelling strategic video video campaigns video series Vodafone 'Sometimes a new video comes along and really knocks it out of the park. Granny’s first flight. It helps us progress and discover. The lesson here?
  • EARNEST ABOUT B2B  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] This is the week that was – Public bickering and mourning.
    From ensuring brands stand out in a busy market, through to the effects of the consumerisation of IT on businesses and their workforce, forward thinking and planning is essential. The use of social networking channels in B2B marketing should be engrained and run through the veins of any good marketing plan or campaign strategy.
  • FATHOM  |  FRIDAY, APRIL 19, 2013
    [Marketing] Website Spring Cleaning Tips from Fathom’s Writers
    Content Creation & Strategy Online PR/Link-Building SEO Uncategorized blog Blogging content content marketing Copywriting Online Marketing seo content seo writing Social Media 'Spring has sprung in Cleveland, and you can tell by the swaying temperatures that go from sunroof to snow shovel in the span of a week.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 3, 2011
    [Marketing] 3 Easy Tips to Target Readers with Your Content
    While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful. These tips are just the tip of the iceberg on marketing your online content.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 5, 2012
    [Marketing] Jeff Ogden of Find New Customers named one of “50 Most Influential List in Sales Lead Management for 2011?
    Marketing buyer personas lead-generation marketing-campaigns sales-challengesJeff Ogden of Find New Customers  is named one of  50 Most Influential List in Sales Lead Management for 2011. ” says honoree Jeff Ogden, President of the B2B demand generation company  Find New Customers. The full list of winners can be viewed here.
  • B2B MEMES  |  WEDNESDAY, NOVEMBER 30, 2011
    [Marketing] 30 Lessons from 30 Blog Posts in 30 Days
    However, content without marketing is like a cart without a horse. It needs to be marketed. Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T. Twenty-nine days ago, I set out to write a post a day for this blog. think so. It’s a blog.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Marketing] The ROI on sales — more of the interview with Jim Burns of Avitage
    And what do you see and expect from marketing to help them to do that?  So how is marketing generating and cultivating leads through a sales ready status. Tags: Lead Nurturing Management best practices lead generation marketing campaigns This is part of a continuing series on my podcast interview of Jim Burns, CEO of Avitage.
  • E-STORM  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Marketing] Indonesia: Next Major E-commerce Market?
    'Just two years ago, the main discussion about the Indonesian e-commerce scene was focused on blogshops, which were mostly mom-and-pop shops uploading photos of their wares on Facebook or Blogspot. Transactions were handled offline, with customers SMSing their bank transfer IDs to shop owners to confirm purchases.
  • AGILE B2B COPYWRITER  |  THURSDAY, DECEMBER 2, 2010
    [Marketing] 6 Keys for Creating Compelling White Papers
    Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. B2B Copywriting B2B Marcom B2B Marketing Copywriting Tips and How to White PapersWhat was at the top of the list? White papers. 1 – Write to a single ideal prospect.
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