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  • ENGAGE  |  FRIDAY, AUGUST 31, 2012
    [Marketing] It’s All Fun and Games Until Somebody Wins a Content Marketing Award
    One of my all-time favorite awards programs for association communications and marketing is ASAE’s Gold Circle awards. Note: This is the first in a series of posts about ASAE Gold Circle Award winners. But please, hold your applause until the end of the series! Applause, accolades, awards. ASAE is not looking for good or even very good.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2012
    [Marketing] Social Media – Can It Be Used to Generate Leads and Revenue?
    know this because my company, Fusion Marketing Partners , has generated very good clients entirely through pull marketing strategies like social media. Technorati Tags: Lead Generation , Social Media , Social Media Marketing. Lead Generation Pull Marketing Social Media Social Media Marketing Social Networking
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 21, 2014
    [Marketing] Closing the Loop on Sales Leads
    In the world of ROI, I would think Sales and Marketing would want to know where new business is coming from so you can do more of the same. Marketing Tips Marketing Tools Social Marketing Traditional Marketing CRM for manufacturers CRM tool formal sales follow up plan lead nurturing sales lead follow up
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 15, 2012
    [Marketing] Social Media Evolutions to Watch
    Future potential is often ignored because we don’t follow or understand the trends enough, while the market place is constantly changing. Social media marketing Facebook google Pinterest social media TwitterWe always have a tendency to estimate the value of something as it exists. The same goes for social media evolutions.
  • LEAD VIEWS  |  THURSDAY, NOVEMBER 18, 2010
    [Marketing] Is Your Lead Conversation Rate Satisfactory? Maybe It’s Your Product or Service
    Whether your conversion rates are falling or not, it makes sense to reevaluate how your company develops market requirements for its products and services. Using a Job-To-Be-Done Approach To Bring Rigor to Market Requirements. knowing the market value of a piece of art)] in [ this context/circumstance (e.g. What a concept! 
  • FATHOM  |  THURSDAY, JANUARY 10, 2013
    [Marketing] Getting to the Heart of the Matter in Healthcare Content
    Content Creation & Strategy Healthcare Industry content content marketing healthcare content healthcare content marketing Online MarketingHealth is personal. It’s often serious. When our health is in jeopardy, it can make us emotional and weaken our spirit.
  • ENGAGE  |  MONDAY, FEBRUARY 4, 2013
    [Marketing] 3 Old Tricks for the New SEO
    Turn to content marketing. Content marketing attracts backlinks and adds value for your readers. And the best part is, to make content marketing work for your company, you can modify or improve some of the old tricks you already know. Content marketing gives you the opportunity to beef up your social signal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 15, 2012
    [Marketing] Social Media Good Samaritan donates tweets to save businesses
    Case studies Communty-building marketing strategy Matt Rosen social media social media for good social media solutions social media strategy Twitter strategyBy {grow} Community Member Pavel Konoplenko . The story begins like any sweet story should — with delicious ice cream. One article in particular caught my eye. Ray Alvarez. Tweet.
  • VIDYARD  |  FRIDAY, APRIL 11, 2014
    [Marketing] Pepsi Uses Awesome Interactive Video to Wow World Cup Fans
    Check out Coke’s biggest marketing campaign yet and comment with which video (Coke or Pepsi) you like best! Blog Video Marketing Trends FIFA World Cup Campaign Interactive video Interactive video marketing Pepsi personalization Video marketing campaign video trends Why Interactive is Impressive.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 19, 2012
    [Marketing] Meet Jeff Ogden, President of the lead generation company Find New Customers at Content2Conversion in NYC
    Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event in New York City on April 24th. The new, empowered B2B buyer has significantly changed the marketing landscape. Interviews & Guest Appearances content marketingContent2Conversion  and sponsored by DemandGenReport.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JULY 25, 2012
    [Marketing] How Big Companies Can Stay Innovative
    The debate was kicked off by an article in the Wall Street Journal detailing Nokia’s struggles to bring innovations to market; the company apparently developed prototype devices similar to the iPhone and iPad in the early 2000′s that never made it to market. Cornerstones B2B Marketing B2C Marketing Marketing Innovation
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 15, 2011
    [Marketing] The Elevation Principal – Demystified
    B2B Marketing |The Elevation Principle. In this book he introduced the “elevation principal.&# The contention is that you can grow your business without marketing by using this simple formula: Great Content + People – Marketing = Success! Stop Marketing in the Dark – a webinar presented by Act-On Software.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 19, 2012
    [Marketing] How Great Automation Software Helps Make the Case for Social Media ROI
    The 3 great case studies below show how marketers use specific marketing automation software features to connect social media to revenue growth. I’m going to break a rule and talk about software features. Like most marketers, I’ve been warned that too many “features and benefits” could bore my audience. CASE STUDY #3 – TM LEWIN.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] Social proof and your battle for credibility
    Communty-building Influence and Power personal branding Power and influence on the web Psychology and social media return on influence social media influence social media marketing social proofSo it may come as a surprise that I have made a decision to ignore them, for good business reasons. Which directions are you likely to follow?
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] If You Really Want to GIVE More…
    These are small gestures of gratitude but they go a long way. I – Innovation: As B2B marketers, we know and have heard enough about the importance of innovation in the marketplace. Revisit this case study on Social Marketing Innovation. V – Value: It’s the one big victory you want – being able to add value. And I have miles to go….
  • SMALL MANUFACTURER BLOG  |  MONDAY, JULY 29, 2013
    [Marketing] How I Cut My Webinar Time Down to 35 Minutes
    find Webinars hard to attend because I don’t like sitting through all chitchat and marketing talk that happens up front before you get to the good stuff. Cut all sales or marketing talk (all of it) — I made the decision to follow the advice I picked up from David Skok, a venture capitalist at Matrix Partners. B2B Marketin
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 26, 2014
    [Marketing] 6 Ebook Writing Tips from Expert TED Speakers
    About Expert Ebooks Books Content Marketing E-Books expert ebooks Here are three more ebook writing tips from good speakers: 1. Build the ebook content and transitions. We more easily remember concepts when they’re delivered as three examples or elements. This can be as simple as: Tell them what you’re going to tell them. Tell them.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 4, 2013
    [Marketing] Responding – The Missing Link of Social Media
    As we’ve embraced social media as a marketing channel for our businesses, we’ve given customers another way to interact with us. At the end of the day, it boils down to putting the social in social media marketing. Share away! © 2013, VR Marketing Blog. It’s Not a One Way Street. Time is of the Essence .
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Marketing] How to Easily Write Better Emails [Infographic]
    This is especially common for marketers today. The same is true for marketing emails. Email Marketing Daily Email has become the primary way most of us communicate in the business world -- so much so that it often replaces face-to-face interactions. Just think about how many people you''ve emailed, but never actually met.
  • SALES CHALLENGER  |  MONDAY, OCTOBER 21, 2013
    [Marketing] 5 Key Questions for Sales
    We’ve just returned from the 2013 CEB Sales and Marketing Summit in Las Vegas (our annual conference of 600+ sales and marketing members), where we discussed, among other things, the next generation of commercial talent. Changing Nature of the Customer —it’s a fact: the days of the single decision-maker are over.  people.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Marketing] 5 Steps for a Most Excellent Google Hangout
    Add in the ability to hangout virtually with anyone across the word and broadcast it live, and it’s quickly becoming an essential tool for the modern marketer. Then join us on Wednesday March 20th at 4pm PT for the Marketo Marketing Happy Hour Google Hangout. Modern B2B Marketing Social MediaSet up a Google Event. Wrong.
  • CEEKUE  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] Do Not Kill Your Website Yet
    Tags: General Marketing Social Media b2b ceekue grow mark schaefer marketing Webdesign website
  • SAZBEAN  |  WEDNESDAY, JUNE 9, 2010
    [Marketing] Want a Sale? Make the Next Step Obvious
    Tags: Business Marketing SEO Usability call to action communication increase sales internet marketing landing page sale sales funnel search engine optimization Social Media world wide web
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Marketing] How to Find Your Brand's Voice [SlideShare]
    For marketers tasked with communicating different messages across a variety channels -- website, social, email, ebooks, slide decks -- learning how to adjust your content depending on who is writing and what they're writing about is a challenge. Branding Content Marketing DailyWait, what? Want to learn more?
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 23, 2015
    [Marketing] Do Less, But Do It Better
    From a marketing perspective, I think we’d be better off if we focus on some key initiatives and do them extremely well. We can’t be all things to all people so identify your USP (unique selling position) and focus on a marketing strategy that addresses your points of differentiation. Better than what?
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Marketing] 5 Ways to Get the Most From Google+ Communities
    Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. Photo credit: Wikipedia. image credit: global web index.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Marketing] What Makes a Presentation Great? Deconstructing an Awe-Inspiring TED Talk
    His presentation is the most popular TED Talk on business or marketing by a long shot. inbound marketing event marketing Since he gave the presentation back in 2009, Simon Sinek’s TED Talk on inspiring action has racked up more than 12 million views. Some speeches feel like magic. He opens by asking the audience to question.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 12, 2011
    [Marketing] Event Planning: 5 Tips on How to Get the Most out of Twitter
    Social Marketing Traditional Marketing event planning twitter twitter hashtags using twitter at eventsIf you’re in charge of an event, whether it’s a presentation, seminar, webinar, virtual meeting, trade show or sales meeting, if you want to shake it up a little, try using Twitter as an interactive part of the program.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2011
    [Marketing] The Anatomy of Truly “Social” Business
    Labels such as social media, social networking, and social marketing are often misused. And social marketing embraces many channels to achieve social good.  Communications and marketing in a truly social business are not necessarily departments; they are tied to every function everyone does every day.  People Buy from People.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 14, 2009
    [Marketing] What’s Wrong with Tech? Taking a strategic approach to acquiring customers.
    He’ll explore the traditional software approach — hire a bunch of salespeople and fire them in six months — and use some ad hoc marketing tactics, like webinars — which simply do not work.  He will show how software and technology firms need to take a strategic approach to customer acquistion. free).
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JANUARY 29, 2015
    [Marketing] The Evolution of a New Business Logo
    went through such a process these last few weeks while working with Rachel to create a new logo for my business, Huff Industrial Marketing. wanted it to be true to who I am as a marketing consultant: transparent, fun, full of energy, and trust-worthy. Musings About Marketing, Life & Other Stuff Cre8d Design featured
  • LOOPFUSE  |  TUESDAY, JULY 23, 2013
    [Marketing] Accelerate Sales with Lead Nurturing [Video]
    Lead Nurturing Marketing Automation drip campaign lead nurturing Webinar Enjoy! We would love you to try out LoopFuse  here. To find out exactly what LoopFuse does, click  here. You can try Nearstream for social lead generation  here. To add LoopFuse to Salesforce.com, click  here.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] B2B Lead Generation Using a Business Blog
    Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 15, 2013
    [Marketing] 8 Lead-Generation Secrets from B2B Sales Pros
    Marketing Sherpa’s 2012 B2B Marketing Benchmark Report stated that 74 percent of customer relationship managers believed lead generation was the most challenging aspect of sales. Email and Direct Mail Marketing. Email and direct mail marketing campaigns are the answer. Target the Right Leads. The problem is.
  • WRITTENT  |  FRIDAY, FEBRUARY 20, 2015
    [Marketing] How to Create Winning Content & Measure Results
    When it comes to online marketing, many of us continue to hear that content is still King and with over 60  trillion web pages  on the internet, it appears as though the deck is stacked against us. Don’t gamble with your important content marketing strategies online. Crafting the Best Content. Tools for Analyzing Results Using Metrics.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 23, 2015
    [Marketing] Face The Facts: Your B2B Needs A Blog
    Any B2B marketing maven should know a business blog is an absolute must have for a successful content strategy. But isn’t that the same for any marketing tactic? If you still aren’t convinced on adding blogging to your marketing efforts, I’ve found a few facts to hopefully change your mind. Boost SEO ranking. Gain trust.
  • FOLLOW THE LEAD  |  THURSDAY, JULY 1, 2010
    [Marketing] Making order out of the chaos
    Tags: Sales & Marketing Fill the Funnel Miles Austin
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 1, 2014
    [Marketing] Twitter: It’s Not About You
    Oh, and there’s always the chance some marketer is going to have a clever idea. Speaking of misreading the market, JP Morgan thought it would be a swell idea to hold a Twitter chat so the peasants could ask some questions about, oh, maybe where all their savings went. Marketers get to shut up and listen. But no. Uh-oh.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 1, 2010
    [Marketing] Create (Buyer) Conversations with Personality
    Sign up for … Continue reading → Tags: Business relationships Chief Content Officer Demand Generation Lead Nurturing Lead Scoring Leadership Leadership Lessons Management best practices Marketing Marketing Automation Sales-Marketing Alignment lead generation marketing campaigns
  • BIZNOLOGY  |  FRIDAY, AUGUST 17, 2012
    [Marketing] Do you have enough pages in the search index?
    Organic Search Search Marketing Bing Google Index (search engine) search Search engine optimization Search Engines Web search enginePhoto credit: Wikipedia. So, the more pages you have in the search index, the more chances you have to be found. Google has its own, Bing has its own, and so do many other search engines. million pages on Google.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 21, 2013
    [Marketing] LinkedIn Recommendations: Why Less is More
    LinkedIn marketingWhat is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity. Of course, this depends on your level of experience and the number of positions you’ve held. Now not only is that gig up, it will work against you.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Marketing] Discretionary IT Budget up for Grabs: Are Your Sales & Marketing.
    Thursday, June 03, 2010 Discretionary IT Budget up for Grabs: Are Your Sales & Marketing Campaigns Ready? The Bottom Line: We predict that Tech vendors who seize this unique value sales & marketing opportunity will grab most of the discretionary budget increases these studies are projecting. Is Marketing Too Busy?
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 9, 2011
    [Marketing] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
    Here’s an article about the cost efficiencies of marketing-driven sales. I’ve heard estimates that up to 8 out of 10 marketing automation deployments only do email blasts and landing pages. Content marketing is so important today, but companies struggle to create compelling content. Mac McIntosh. What do you recommend?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 25, 2014
    [Marketing] How Behavior Can Produce Positive Social Media Results
    Social Media Psychology articles authority content content marketing followers Google internet Lawyer marketing media platforms posts potential search start strategy the social time updates Website Behavioral psychology is one of the first things they teach you when you go to college. People are peculiar.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Marketing] Marketo’s Greatest Blog Hits of 2011
    The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success. Marketing Automation in Action: Houston we Have Revenue – A fun video showing marketing automation in action.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Marketing] Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.
    If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” B2B Web Strategy Google Analytics Online Marketing SEO Traffic Generation What is Mobilegeddon?
  • CONTENT MARKETING TODAY  |  THURSDAY, NOVEMBER 19, 2009
    [Marketing] Take Your Elevator Speech to a Higher Level. Be Both Brief And Compelling.
    Your elevator speech can provide focus to every element of your marketing strategy. Although Nick writes in the context of the opening gambit of a real speech, I’m convinced that his advice applies equally to your content marketing efforts. As he put it, "Understand that the Elevator Pitch is Dead. You remember the elevator pitch.
  • ENGAGE  |  WEDNESDAY, JANUARY 25, 2012
    [Marketing] The Rise Of The Profersonal In Social Media
    Content Management Best Practices Business Content Marketing Insight Marketing Social Media Transparency TwitterI n the past year, social media was the vehicle that drove several high-profile careers off a cliff. He was later suspended. Journalist Octavia Nasr was fired for a controversial Tweet that violated CNN’s social media policy.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Marketing] Redefining Success as Social
    Slider Social Business Social Media Marketing Appirio social media Social network Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile?  For brands, it is key and there are metrics to prove it.  Crowdsourcing has become a new way to get talent. 
  • EARNEST ABOUT B2B  |  THURSDAY, JUNE 24, 2010
    [Marketing] This could be the start of a beautiful relationship
    Ideas to improve your customer marketing. It’s a tough life being a customer to a b2b organisations (okay, our b2c counterparts aren’t any better) - and us marketing folk are partly to blame. So to set the record straight, here are a few Earnest ideas to put the sparkle back into your customer marketing. Rationale.
  • HUBSPOT  |  SUNDAY, NOVEMBER 16, 2014
    [Marketing] There Are Hidden Messages in These 40 Famous Logos: How Many Can You Find? [Infographic]
    Advertising branding Marketing Agency This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. You’ve seen the logo thousands of times. But do you know what''s hidden within those iconic logos you think you are so familiar with? See how many you can spot. Want more content like this?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, DECEMBER 5, 2012
    [Marketing] 4 Ways to Evaluate Keyword Intent
    For example, if we look at a search for “email marketing software,” we see the following related searches: By looking at these related searches, I can make at least two assumptions: People searching for “email marketing software” are most likely in the early stages of the buying cycle. Keyword Research Search Engine Marketing Blog
  • CONVERSIONATION  |  SATURDAY, MAY 28, 2011
    [Marketing] Second Screen Engagement: the Social Dimension of the TV Experience
    Blog Social media marketing Area/Code Kevin Slavin second screen engagement Starling ZyngaThis week I moderated IAB Belgium’s annual Think Digital congress. knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile. That’s the little plug, thank you very much.
  • ENGAGE  |  WEDNESDAY, DECEMBER 14, 2011
    [Marketing] 5 Lessons From my Biggest Blog Fails of 2011
    Resource-strapped content marketers piggy-backed off other people’s content in attempt to feed the publishing machine and get a blog post out on days that a blog post was not feasible. I failed a lot this year. My gut reaction was to quietly sweep my failures under the rug, whistle, and walk away. Sue me. I’m an optimist. Sort of.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 13, 2015
    [Marketing] Landing Page Tips
    Marketing Tips Marketing Tools Social Marketing Traditional Marketing copyblogger John Sonnhalter tips for landing pages tips on creating good landing pages why use landing pages It’s also a great way to track responses. It could also be a way of losing a potential customer. Powerful content  - Keep it relevant.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Marketing] How to Create, Share and Hijack Brand Equity in your Content
    From time to time people ask me why I write about content marketing on a social media business website? Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns. Content Marketing
  • EB2BLEADS  |  TUESDAY, MAY 3, 2011
    [Marketing] Should You Use An In-house Or Outsourced B2B Marketing Team
    One of the major concerns that stops a lot of businesses from broadening their marketing efforts is whether they have the capacity to take on additional marketing work and if it falls within their existing pool of skills. Digital Marketing Strategist. Low Salary. High Salary. Digital Web Designer. £25,000. £40,000.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [Marketing] SEO success for your blog in 10 easy steps
    sitewide keyword strategy helps you determine the emphasis of your blog.  If you’re a social media blogger, you’ll have a certain set of high-level themes you discuss and use like: social media marketing, social media for business, and so on. Eric Pratum is the social marketing strategist at his nonprofit marketing agency.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 6, 2014
    [Marketing] When it Comes to Blog Post Length, Is More More?
    If you need help with your digital or social marketing strategy, content marketing execution, contact New Incite today. We provide consulting, training, and outsource marketing services to help you execute your programs and get results. Blogging analysis blog marketing ” has always been, “As long as it takes.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 18, 2009
    [Marketing] Finally! A B2B social media success story
    Nathan works in the marketing department of  Expert Laser Services of  Southbridge, MA.  Tags: Marketing Solutions business relationships economics of social media marketing strategy social media best practices business strategy customer acquisition Internet marketing That’s right.  New business.
  • THE ROI GUY  |  MONDAY, DECEMBER 29, 2014
    [Marketing] Surviving Frugalnomics: Top 5 Articles in 2014
    Stay up to date on the latest articles and collaborate with others in the LinkedIn Value Marketing and Selling Discussion Group. 2014 Alinean Aristotle CEB Frugalnomics Gartner neuroscience Pisello SiriusDecisions Value Marketing Value Selling Here''s to helping you not just survive, but thrive in 2015!
  • PAUL GILLIN  |  FRIDAY, JUNE 4, 2010
    [Marketing] Weinberger Wisdom
    In the days of broadcast, markets were abstractions created by advertising. This also works in marketing, BTW. Echo chambers are bad for democracy and culture, but marketers like them because they say what marketers want to hear. That’s why David Weinberger is one of my favorite speakers. Apple is about art.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Marketing] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    So if you want to be tailoring your marketing for today's consumer, you need to ensure your website is fully functional regardless of device type. Mobile Marketing Design Daily Weekly TacticalA lot can happen in eight years. Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone , J.K. Desktop.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 14, 2011
    [Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Tips for Developing Your Webinar Strategy Personally, I’m a big fan of webinars. What’s not to love? Webinars are typically fairly simple to execute, available with low-cost production options for tight budgets, and deliver a wealth of repurposing opportunities. More on the last in another post. This post from
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 1, 2011
    [Marketing] “WIIFM”? Neuromarketing Improves Your Odds
    Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along: to get readers to take action, you must address the “ what’s in it for me ” filter in consumers’ minds. How will you apply it to your content marketing ? Easy, right?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing] Improve Your Blog Posts by Doing Interviews
    Imagine if you could interview an industry expert, the president of a major trade association, or the executive director of one of the leading buying groups in your market segment. Marketing Tips Social Marketing improv blogs with interviews ryan malone Social media examinerWhat are the top questions asked by your customers?
  • BIZNOLOGY  |  THURSDAY, AUGUST 9, 2012
    [Marketing] Olympics, Diversity and Social Business Platforms
    ” Social Media Marketing Social Sharing diversity Social businessPhoto credit: clevercupcakes. As a couch potato addicted to sports viewing, every four years the sheer greatness of the Olympics mesmerizes me. The two countries I cheer for–Brazil and Canada–are particularly diverse. Simply astonishing.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Marketing] Is Your Brand Disconnecting on Social Media?
    Traditional marketing doesn’t work in the social setting. Stop thinking like marketers and start thinking like creative humans. Marketing Tips Social Marketing ad age brands dis-connecting with social media noah brier social media explorer.com socil mediaThink about “What keeps your audience up at night&#.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Marketing] Is Your Company Ready for Social Business?
    Yesterday, Andrea Goldberg gave our monthly webinar about how to improve a business’s social media marketing. Do you want to understand how to grow your business and reap the benefits of social business?  Do you want to ensure that your social media marketing strategies have the proper organizational infrastructure to succeed? 
  • JUNTA 42  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] 15 Presentation & Public Speaking Tips that Rock
    Most of my speaking and presentation titles include numbers in the titles…”8 Content Marketing Tips to Initiate Now”…”6 Keys that Separate Good to Great Content Marketing”  My friend and colleague Michael Weiss says that you should use three (a number which, according to Michael, carries significance in speeches).
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 12, 2012
    [Marketing] Sunday Learning | Delivering Happiness – TED Video
    The lady in this video is our upcoming guest on our Mad Marketing TV show ! Sunday Posts Mad Marketing TV Sunday learning TEDAt  Find New Customers , we reserve Sundays for learning. Our goal is to empower YOU to come away with new insights and ideas – in just 20 minutes or less. You can follow her on Twitter at DHMovementCEO.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 1, 2011
    [Marketing] 10 Fast Facts About Zynga
    While sales and marketing expenses has grown exponentially, research and development costs still outpace them. Sales and marketing costs rose by 131% in the first quarter of this year when compared to the same period last year, reaching nearly $40.2 As our 4 th of July gift to you, we deliver 10 Fast Facts About Zynga. million to $392.7
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] 3 Ways to Break Through the Noise at a Trade Show
    Lots of dog owners have small businesses that need email marketing!) We gave away dog brushes that flew off our table. Get more marketing tips and know-how by subscribing to the VR Buzz weekly newsletter. © 2014, VerticalResponse Blog. We recently attended and exhibited at a retail trade show in Las Vegas. Personality Counts.
  • CEEKUE  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing] 7 Tips To Improve Lead Nurturing And Turn Leads Into Sales
    Lead generation is one of the responsibilities of the marketing department. Lead Nurturing b2b lead nurturing marketingFind the people that are interested in your products and that are ready or almost ready to buy. If they are ready to buy it is easy.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 14, 2013
    [Marketing] Love Them or Lose Them – LinkedIn Endorsements
    Instead I picked a few primary skills that I knew I would still be pursuing in the future and lumped all the separate networks into one “Social Media Marketing” skill. The post Love Them or Lose Them – LinkedIn Endorsements appeared first on Marketing Action Blog - Act-On. Choose the right skills NOW. … wrong.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 19, 2012
    [Marketing] Can Social Media Move You from Good to Great?
    It’s just another tool to add to your marketing toolbox. See my previous post on this, B2B Marketers: Are You a Hedgehog or a Fox? Start any marketing program with a solid foundation and understanding of what your business is now and what you want to be. Then, plan your marketing strategically on top of that foundation.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 4, 2011
    [Marketing] 9 Tips on Creating a Successful B-to-B Blog
    Blogs are a good center piece for your marketing strategy, but they are time-consuming, and if not taken seriously, will fail long before they have time to succeed. I’ve created a list of things you need to do to ensure your blog’s success: Establish a niche – You have to be able to blog about something specific.
  • GREAT B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Marketing] Eyeball Share Leads to Wallet Share
    There are about 181 million blogs (AC Nielsen). I’ve included many similar statistics in my blog posts and articles about pull marketing and the point is always the same – it is much harder to sell anything to people who do not know you. Likewise with marketing and sales. Cold calling Pull Marketing Social Media There are now 2.7
  • CLIENT BRIDGE  |  THURSDAY, DECEMBER 1, 2011
    [Marketing] Scheduling Your Social Media Marketing Efforts
    According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement. Twice Daily in the Morning and Afternoon. Check Twitter via a program like HootSuite.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 14, 2011
    [Marketing] What Marketers Can Learn From Charlie Sheen
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 23, 2011
    [Marketing] Hot off the Press | PWB Marketing Blog
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketing] 3 Reasons Qlikview is killing Microstrategy
    recently met with Microstrategy and their marketing leadership expressed concerns about a new competitor, Qlikview. Microstrategy has an in-house developed CRM , (no compatibility with other applications), no marketing automation and no content marketing. Qlikview has savvy, aggressive marketing leadership.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Marketing] 5 Ways to Create an Engaging Customer Experience
    This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship Marketing. Customer Experience Marketing Author information. Joe Ruiz.
  • CONVERSIONATION  |  MONDAY, OCTOBER 11, 2010
    [Marketing] The “science” of conversion and relevant marketing versus personality, emotion and innovation
    //. The blog you are reading and the site you are visiting is built with HubSpot. know: the site still needs a lot of work but I guess many of you realize that, when you’re working hard for customers, the last thing you (can) care about, is your own site. I’m already happy I can. Click title to read more
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] Podcast: Overview of Recent HVACR Week and Comfortech Show
    Marketing Trends Traditional Marketing comfortech show contracting business hvacr week mike weilI had the chance to catch up with Mike Weil, the editorial director of Contracting Business magazine. wanted to get his views on the recent Comfortech and HVACR Week show that just ended since I was unable to attend. Enjoy the conversation.
  • SAZBEAN  |  THURSDAY, MAY 26, 2011
    [Marketing] 6 Steps for Measuring Social Media
    Analytics Marketing Social Media Social Networks StrategyJay Baer presented this 6 Step Process for Measuring Social Media as part of the Social Media Examiner Social Media Success Summit. The 6 step process for measuring social media. View more presentations from Jay Baer. What do you think?
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    [Marketing] Six Ways to Search-Optimize a Blog
    Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Furthermore, some of these are virtually worthless for search (e.g.  Fresh content. Syndication and blog directories. Social media.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, MAY 16, 2013
    [Marketing] Did Reader’s Digest Flunk Its Own Trust Test?
    …and I have a highly rated TV show. In an effort to goose newsstand sales, the June issue of Reader’s Digest features a cover story entitled, “The 100 Most Trusted People in America Today.” According to the survey: Americans trust doctors, especially if they’re on TV. Given 15 categories, the most trusted professions were 1. Doctors, 2.
  • CONVERSIONATION  |  MONDAY, DECEMBER 10, 2012
    [Marketing] Touchpoint and Customer Experience Mapping Made Easy
    Very simply said, TouchPoint dashboard allows you to map different potential customer or user scenarios (such as ‘looking for a new bank’ as you can see in the screen shot below from their banking demo) and the various points of interaction (marketing channels, branches, etc.). But it’s not because I didn’t want to.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 17, 2014
    [Marketing] What are you doing to build your “Proprietary Audience?
    Jeff’s take on social media and content marketing revolves around one thing – THE AUDIENCE. The book is an easy read and I would recommend your marketing teams look at Audience as a new marketing discipline. And that’s his point, to build what he calls the “Proprietary Audience.” 
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 5, 2015
    [Marketing] You’re Invited: 6 Components to a Successful Event Email
    Email Marketing Event Marketing event email invitations by email Events and emails go hand in hand. Whether you host an open house, charity gala, webinar or customer appreciation day, the best way to promote your event and invite guests is through email. Let’s start by going over the anatomy of an event email. Subject line.
  • HUBSPOT  |  SATURDAY, MARCH 7, 2015
    [Marketing] Is Personalization Creepy? 6 Experts Weigh In
    But many marketers are concerned about crossing the line; of being seen as "Big Brother." We asked a few advertising executives why marketers should reconsider personalization and how they can use it as a tool for relevance. Marketers today must understand whom their audience is to determine how personalized to get. Add Value.
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Business Is Personal …And If It’s Not, There Is No Business!
    Marketers are seeing now how crafting a satisfying customer experience has everything to do with knowing and understanding personal choices, behaviour and mindset. Given the long-standing challenge for B2B marketers, i.e., how to reduce cost per lead, this phenomenon is possibly the most worthy outcome of personalized marketing.     .
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 16, 2012
    [Marketing] How to Reach New Customers Using Content Marketing
    Learn how content marketing can benefit your business and the exact steps you need to take to get the most from this low cost and highly effective marketing tactic. How to Reach New Customers Using Content Marketing. Business Content Marketing News Online Persuasive Presentations Tips & Mini-Guides Slideshare
  • TOM PISELLO  |  WEDNESDAY, AUGUST 4, 2010
    [Marketing] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
    Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. With buyers suffering from information overload, how can a marketer break through the clutter and connect?
  • THE POINT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Marketing] DMA Webinar: Top 10 Tips for Lead Nurturing Success
    Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA). B2B Marketing Lead Management Lead Nurturing Marketing Automation Webinars direct marketing association dmaTop 10 Tips for Lead Nurturing Success.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, FEBRUARY 25, 2011
    [Marketing] Eqentia content curation gives control to information consumer.
    Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Content curation , Content marketing , Thought leadership Tags: Business , Curator , Eqentia , Marketing , Personalization , Social media Like Be the first to like this post. Comments (0) Trackbacks (0) Leave a comment Trackback No comments yet.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 24, 2014
    [Marketing] The 6 Most Common B2B Questions about Twitter
    In the tweet below about the Search Marketing Expo conference, the user names are for the sponsors of the event @sengineland (Search Engine Land) and @marketingland. b2b marketing social media twitter Learning to use Twitter can be perplexing, because it has it’s own language and coding. SMX is the hashtag for the conferences.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Marketing] LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow
    by Jason Miller It’s like peanut butter and chocolate for the B2B Marketing  professional. combined estimated 136 million monthly unique visitors now aligning 9 million content uploads with 161 million members; this incredibly exciting news opens up a whole new world of possibilities for B2B marketers. B2B Marketing
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] 9 Tools to Help Fix the Customer Experience Gap
    Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship Marketing. Customer Experience Marketing
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