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  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Marketing] Color My World: How Color Affects Conversion Rates
    'When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. No matter how well-written your online marketing pieces are, if they cannot catch the attention of the reader, they will not be effective. When it comes to marketing, the proof is in the pudding. Design Matters.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Marketing] 13 Thought Leaders Share Their Favorite Things About SXSW
    We invited over a dozen industry thought leaders from the B2B Marketing and social media world to stop by our booth in the expo hall and chat with us about everything, from their favorite part of SXSW, to their focus in 2012, and their individual thoughts on the biggest buzzed about social platform, Pinterest. Did you attend SXSW this year?
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Marketing] 5 Ways to Use B2B Social Media to Break Company Silos
    Even social media starts in a silo, usually in the marketing or pr department. The lack of alignment between sales and marketing continues to exist as more B2B companies use social media to generate leads and improve their prospecting. Marketing is now responsible for more of the journey through the buying process than ever before.
  • BUYEROLOGY  |  MONDAY, JULY 18, 2011
    [Marketing] Future of Buyer Personas is Social - Part 3
      Primarily, like most definitions in business, the term was adopted as well as co-opted to put a new label on practices that have been around for a few decades in marketing and sales.    The messaging of course aimed at persuasion in a marketing and sales context.  Image by Cristiano Betta via Flickr. on me. 
  • UNDER THE ARCH  |  SUNDAY, AUGUST 11, 2013
    [Marketing] Do You Know Why You’re Losing Customers?
    'To create an effective customer retention program, marketers should first understand why they’re losing customers. Marketing Strategy Cost of Acquisition Cost of Lost Customer customer acquisition customer retention appeared first on.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 23, 2014
    [Marketing] Should There be an Aptitude Test for Social Media Professionals?
    'As someone who teaches as part of the Rutgers University Social Media Marketing Mini-MBA Program, I find myself being called an “educator” more and more. Social Media MBA Business education Marketing and Advertising new york city Pinterest Princeton Review Social Media Marketing StumbleUpon Enjoyed.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 5, 2013
    [Marketing] Case Study: Online Marketing Firm BitCadet
    'Online Marketing Firm BitCadet Uses Ifbyphone to Help VersaTube Increase Leads by 208% and Sales by 89%. BitCadet is an online marketing agency specializing in conversion rate optimization. Stage One: Generate and Track Leads from Online Marketing. The post Case Study: Online Marketing Firm BitCadet appeared first on Ifbyphone.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 27, 2010
    [Marketing] Sales Lead Management: Are You a Victim of FTFU (Failure to Follow-Up)?
    This post involves one of my pet peeves in marketing: the tendency of marketers to spend money and time to generate inquiries and then fail to follow-up (FTFU) on these inquiries.  So what are the lessons of this example and how do they apply to B2B marketers who are selling more expensive products and services? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 28, 2013
    [Marketing] Why Human Competition is the Least You Have to Fear
    Granted, it’s not Shakespeare yet, but if a robot can already write correct reports, how long till they create your content marketing plan? for example will include more and more images and graphics into my online presence – creating a color-bombed visual marketing blog experience you haven’t seen before. Impossible? Noooo.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Marketing] Jon Miller Answers Your Questions: Reaching the Social Customer
    by Jason Miller Part two of the follow up from our  Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Marketing] 10 Marketing Stories You Need To Know Tonight
    So now is your chance to catch up on important marketing stories from the beginning of this week. 10 Marketing Stories to Keep You in the Know. Lost in a Digital World - In one of his newest posts, Seth Godin minds marketers of the crowded digital world in which we all live. Life gets busy. This is an all-time high. Think again.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 5, 2012
    [Marketing] Content Syndication – Compelling Content, Targeted Leads
    In B2B marketing , the challenge is making your brand stand out amongst the noise. As a marketer, how do you find the right venue that encourages customer engagement? gives you the ability to capture prospects’ information so you can market to them — this is a great way to build your pipeline with new sales leads you never had.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 10, 2013
    [Marketing] Manufacturers: Benefits of Using Social Media
    'Although the manufacturing sector usually lags behind in newer marketing tools, it’s time for you to embrace some of them, namely social media. recent post by Heidi Cohen, 31 Actionable Social Media Marketing Tips Based on Research   outlines the benefits of using social as well as tips that might help you. write guest posts.
  • B2BMARKETINGSMARTS  |  MONDAY, NOVEMBER 16, 2009
    [Marketing] How are you ending your first date with B2B prospects?
    In marketing, we call this the secondary offer. So when marketers acquire a lead, they should skip the good-night kiss and instead extend the invitation for the next date. Tags: B2B Lead Nurturing B2B Marketing Best Practices Lead Generation Offers Marketing Best Practices Nurturing The number could be falling still.
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] One Way to Take Control of Price-Driven Sales
    Blog CEB Sales Blog Price Management Sales & Service Sales and Marketing Sales Force Management Sales Process Management Solutions Selling 'Recent shifts in customer buying behavior still have suppliers playing a seemingly endless game of catch up with buyers as they try to manage the ongoing implications these changes have on B2B sales.
  • SALES CHALLENGER  |  MONDAY, JULY 15, 2013
    [Marketing] 4 Myths About Driving Mobile Sales Enablement
    Blog CEB Sales Blog Field Sales Sales & Service Sales and Marketing Sales Force Management Sales Process Management Solutions Selling 'Mobile-supported activities are a new domain for most sales organizations – looking to mobile as a means to further improve sales process efficiencies and customer interactions.
  • SALES CHALLENGER  |  TUESDAY, JUNE 25, 2013
    [Marketing] Does Sales Have an Image Problem?
    Blog CEB Sales Blog Recruitment Sales & Service Sales and Marketing Sales Force Management Selection and Assessment Solutions Selling Source 'In our last post we explored the idea of looking outside of traditional sales talent pools to source a higher number of Challenger reps. However, looking in non-traditional pools (e.g.,
  • ENGAGE  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketing] 4 Reasons Your Facebook Fan Stopped Liking You
    Probably because we committed one of these four Facebook marketing sins: 1. You stopped being interesting An unofficial content marketing mantra to live by is “be useful or be interesting.” Content Management Building Community Content Marketing Customer Service Facebook Online Communities relationships Social Media
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] The Four Pillars of Trust Online
    The Four Pillars of Trust Online was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Tags: Modern B2B Marketing best practices online marketing The final keynote of the SES Conference was given by Tim Ash, CEO of SiteTuners.com. It was entitled, The Four Pillars of Trust Online. Transactional Assurances.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, JULY 18, 2012
    [Marketing] Boy Scouts of America and the Naked Rambler
    Stephen Gough a/k/a the “Naked Rambler” As reported today in The Scotsman , after spending six years behind bars for walking around Great Britain with no clothes on, 53 year-old Stephen Gough – known as the “Naked Rambler” – was released from prison in Perth, Scotland. So…who is more deserving of our respect?
  • DIRECT RESPONSE COACH  |  TUESDAY, SEPTEMBER 9, 2014
    [Marketing] Direct Mail Strategy: Do you see direct mail more as advertising or sales?
    'When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. appeared first on McCarthy and King Marketing. It was a natural extension for them.
  • MARKETRI  |  FRIDAY, SEPTEMBER 14, 2012
    [Marketing] The Top 3 Sources of Blog Traffic that are NOT on Social Media
    B2B Blog B2B Marketing Blog Traffic Blogging Blogging Best Practices Inbound Marketing Marketri BloggingIt’s well-documented that sharing content on social media is the best way to build readership on your blog. There’s no doubt that social media has made blogging easy, right? WRONG. General Blog Directories.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 5, 2011
    [Marketing] Social Proof: Are You Using Client Recommendations?
    Attracting Clients Content Marketing Online Persuasion blog content blog marketing business blogging content marketing with blogs converting readers to clients Online Marketing persuasion triggersThis weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter.
  • ENGAGE  |  MONDAY, JUNE 20, 2011
    [Marketing] 4 Ways to Kill Distractions and Get Things Done
    xemion.com) How I’m Eliminating … Okay, Minimizing Distractions and Getting More Done (problogger.net) If you liked this, try: Distractions, Football, and Marketing 5 Ways to Break Creative Block 5 Ways Phone Calls Trump Email. I have been wanting to write this post for a while. But I haven’t had time. So did happy hours.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 7, 2013
    [Marketing] What B2B Marketers Need to Know About Facebook News Feed Changes
    This is critical information for B2B marketers who use Facebook to connect with customers and prospects. Marketing Takeaways. 'Facebook provided new insight into their news feed algorithm , as well as announced a subtle change to its functionality. 57% liked a brand or vendor on Facebook. 51% clicked on an ad or sponsored post.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Marketing] 12 Images You Should Share on Social Media
    Off the Grid , a series of mobile food and music events or markets in the San Francisco Bay area, uses Twitter to post photos of various food trucks and their mouth-watering food that can be found at each event, as well as when and where the events and food trucks will be. Customer photos. The Epicurean Connection? has Product shots. Events.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 21, 2011
    [Marketing] Today’s Twitter Tips and Other Topics of B2B Social Media
    We have highlighted a post that shares 8 marketing metrics to track, as knowing what to track and report on is critical to tracking your success. And finally, Paul Gillin writes about the difference between B2B and B2C marketing, which was part of the inspiration for his new book with Eric Schwartzman. Twitter for B2B Marketing.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 7, 2011
    [Marketing] The 2012 B2B Content Marketing Benchmarks, Budgets and Trends Report Is Out
    The Content Marketing Institute and MarketingProfs  second annual research report is out and as usual, both CMI and MarketingProfs have a great handle on what’s happening in the B-to-B space. Highlights include: Content marketing remains a top priority for marketers in 2012. It’s worth the read.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 25, 2014
    [Marketing] The 5 Top Social Media Networks in China
    Every day, companies are looking to reaching new audiences through social media marketing. This will provide marketers with a starting point allowing them to dive deeper into the world of Chinese … Continue Reading. Related Stories Social Media Influence Marketing : Publish Like a Pro!
  • SOCIAL MEDIA B2B  |  FRIDAY, AUGUST 10, 2012
    [Marketing] 3 Ways B2B Companies Can Manage Big Data
    A recent emarketer article highlights the data overload that B2B marketers are currently experiencing. majority of the marketers surveyed indicated that less than half of the data collected is useful for making business decisions. Marketing Social Media 101 data statistics study web analyticsFocus on business objectives.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 7, 2013
    [Marketing] Why Case Studies Work in B2B Sales
    As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. Marketers have hundreds of options for creating campaigns. Another good reason for using case studies is that they are inexpensive compared to other marketing methods.
  • THE NEW STRATEGIST  |  MONDAY, DECEMBER 5, 2011
    [Marketing] The Twitterized Classroom - Bringing 'social' in to the curriculum.
    I recently taught a Marketing Strategies class at my alma mater, Georgian College , for their Snow Resort Operations program. was tasked with injecting more life in to the curriculum and making sure that students got as much exposure to the current state of marketing as possible. Post it to your wall, Tweet it, whatever.
  • INTEGRATED B2B  |  MONDAY, DECEMBER 16, 2013
    [Marketing] 5 cost-effective internet marketing methods that could keep your company afloat
    While many business owners are under the erroneous impression that internet marketing is an expensive, high-tech luxury, the truth is that online outreach is a surprisingly easy way to spread awareness and generate quality leads. Creating a Forum Presence. Start by compiling a list of all the major message boards and forums in your niche.
  • KEO MARKETING  |  THURSDAY, MARCH 5, 2015
    [Marketing] Google Makes Mobile Usability a Must
    'Most marketers have long ago realized the advantage of making their web pages mobile-friendly, given the huge increase in the use of mobile devices. If you need help getting things up to speed in time for the Google deadline, let KEO Marketing help with your mobile marketing strategy.
  • LEAD VIEWS  |  WEDNESDAY, MARCH 3, 2010
    [Marketing] Winning Content Strategies for Online Marketing
    For an online company, marketing does not end with a detailed campaign management program alone. The real marketing challenge lies in creating content strategies that will ensure readability and sustain interest in the company or product.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Marketing] A New Way to Understand Your Social Media Audience
    Today, Bizo announced Switchboard, the first viable attempt I’ve seen to help marketers answer these questions. Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing. 38% work in the marketing and advertising industry. Share in the comments below.
  • INBOUND MARKETING AUTOMATION BLOG  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] Social Media, Cisco Systems, and LaSandra Brill – Part 1
    See Ian’s introduction on what it takes to be a Social Media Marketing expert. In marketing, change is happening so very quickly, and now as never before a [.] Tags: Blog Posts Social Media Marketing No related posts.
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Marketing] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    'As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. In short, the better your quality score, the lower your cost per click, the more likely someone will see and click on your ad, and the less you’ll pay for that click. Promoting transparency and trustworthiness.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 20, 2012
    [Marketing] How You Can Get a Ridiculous Number of Facebook and Blog Likes in Record Time with Content Curation (Can 100,000 Facebook Fans Be Wrong?)
    This is true, especially if you want to stay well informed about your pet topics – which in my case spans content marketing (e.g., this monthly column), public relations, social media, and tech marketing. wrote back in March here that you can use  content curation to blow out content marketing and lead social conversations. 
  • HUBSPOT  |  THURSDAY, JULY 7, 2011
    [Marketing] 7 Google Tools Every Marketer Ought to Know [New Ebook!]
    We know that Google's marketing power stretches far beyond the search engine land. But let's take a step back and look at some of Google's other assets that have, over time, become marketers' best friends. From Google Places to Google Reader, our free ebook walks you through 7 tools that will help you become a better marketer.
  • WONDERING OUT LOUD  |  TUESDAY, JANUARY 12, 2010
    [Marketing] @TomPick takes another giant ditigal leap forward
    If you are a regular reader of the WebMarketCentral Blog, as I am, you might be surprised to see the site – while still there – is no longer the home of Tom Pick’s ( @TomPick ) digital/interactive marketing insights. Tags: Marketing Social Media Strategy Tom Pick Webbiquity WebMarket Centrl
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Whatever Happened to Marketing Strategy?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Who should we market to?
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 3, 2011
    [Marketing] Studies reveal increased online marketing muscle
    According to the “2011 Outlook” survey recently released by Borrell Associates, more than half (53%) of small and medium-sized businesses (SMBs) that intend to spend on digital advertising and marketing in 2011 expect to increase that spending compared to last year.  B2B Web Strategy
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Marketing] NPS for Marketing: An Interview With the Creator of the Net Promoter System
    asked him a few questions that I thought would be of interest to marketing professionals (because these are the questions I personally had about NPS). Should NPS be a metric Marketing cares about? How should marketers use NPS? Most marketers recognize how relevant NPS can make their function. Here''s what Fred had to say.
  • B2B MARKETING ONLINE  |  MONDAY, DECEMBER 20, 2010
    [Marketing] Catching the response that got away
    But in B2B marketing you could say times have been especially tough. Email marketing to businesses has just about reached saturation point with acquisition response rates going into freefall. Seizing all the appropriate marketing channels available – and in the most relevant, timely and effective way – really is the key to success.
  • B2B MARKETING ONLINE  |  THURSDAY, MARCH 4, 2010
    [Marketing] No FD, no comment
    Credit crunch marketing has seen a considerable move in budget over the last 12 months from traditional advertising to lead generation. Defining a lead A marketing-defined lead may recognise a click through on an email, a download of a white paper or registration for a webinar as a lead. What can you do to bridge this gap?
  • THE TOP LINE  |  MONDAY, MARCH 7, 2011
    [Marketing] Testimonials: Evidence that persuades
    The tweet reports,   “Mr Godin makes a good argument for the social-normative power of testimonials in his post abt evidence-based marketing. As I interpreted it, the gist of the blog is that marketers should be wary of using evidence to persuade buyers to purchase.  link] “ Evidence is not always persuasive. agree. 
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Marketing] 3 Advantages of Creating Marketing Personas Non Gratas
    To help you better target your marketing efforts, it's a good idea to create "personas" for your ideal customers using the common attributes and needs they all share. Doing so will allow your marketing team to better focus content creation and lead generation efforts on a specific target. How do you use your marketing personas?
  • MARKETING ACTION  |  MONDAY, DECEMBER 1, 2014
    [Marketing] Advocacy Marketing Part 2: Building Your Plan in 5 Steps
    'Welcome to part deux of our 2-part series on advocacy marketing. In part 1 we answered two burning questions about the practice:  What is advocacy marketing? and provide some nuts and bolts that will help you build a solid advocacy marketing strategy. What is advocacy marketing? and Why is it awesome? Let’s start with ….
  • BIZNOLOGY  |  MONDAY, MARCH 5, 2012
    [Marketing] Why internal Social Business Platforms matter
    Likewise, physical goods benefit from a well optimized market place: several mechanisms ensure supply and demand are aligned. Social Media Marketing Facebook Google WikipediaImage via Wikipedia. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises.
  • BIZNOLOGY  |  MONDAY, DECEMBER 6, 2010
    [Marketing] On Leaks and Privacy and Social Media
    Speculation was rampant that "SEO experts" and "marketing gurus" might also all be sourced from a single individual, or worse, be "Paul from Miami" as well. Internet Marketing searchengineoptimization socialmedia twitter wikileaksImage via Wikipedia. by Aaron Kim. Clay Shirky had already stated in his book Here Comes Everybody : (.)
  • I-SCOOP  |  THURSDAY, APRIL 10, 2014
    [Marketing] The conversion trinity: lessons for content marketers
    Content marketing Bryan Eisenberg Content Marketing Conference conversion trinity
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 23, 2012
    [Marketing] Disavow Links in Google Webmaster Tools Helps Sites with Bad Backlinking
    LinkBuilding Search Engine MarketingWhen we speak of the components of good SEO, we speak of onsite optimization, back-linking and social mentions. Let’s focus on back-linking. backlink is when another site links on some form of text back to our website.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 15, 2012
    [Marketing] Unless You Want to Impress Your Boss, Don’t Read How to Find New Customers!
    If you are serious about marketing, then this white paper is for you. Marketing content marketing Find New Customers lead-generation lead-nurturing lead-scoring management-best-practices sales-challengesIt’s simple, easy to read and widely acclaimed. And it is. Compliments of Find New Customers. How to Find New Customers.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Marketing] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    This week, we hear from an entrepreneur who is just starting his own company and wondering where to focus his marketing efforts in the very beginning. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? If you want to submit a question to be answered, click here. If so, which ones?
  • BUYEROLOGY  |  WEDNESDAY, MAY 4, 2011
    [Marketing] Buyer Personas Require Qualitative Research and Contextual Inquiry
      They have helped companies to gain insights into market opportunities, find out why challenges exists, depict buying processes, and how to map critical sales and marketing strategies to the goals of buyers.  The Design of Content Marketing. Image by XXC via Flickr.   This tenet has not changed one iota. 
  • THE POINT  |  TUESDAY, MAY 10, 2011
    [Marketing] 4 Reasons to Fulfill Offer Content via Email
    prospect just responded to one of your marketing emails, filled out the registration form, and wants the free white paper you offered. If you use a marketing automation system, you can track when (or if) the prospect has accessed the white paper by clicking on the link you provided. Congratulations.
  • MARKETRI  |  FRIDAY, APRIL 6, 2012
    [Marketing] 4 Key Components for Hosting a Branded Charity Event
    Also, from a marketing standpoint, you have a chance to reach a broader audience. Organizations should also be prepared to cover the cost of organizing and marketing the event which could run between $5,000 to $15,000. Branded Charity Event Marketing (General Here’s some of her advice on the key components to consider: 1.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Marketing] How to Choose Authentic Images for Your Website [Marketing Cast]
    —presents a great marketing opportunity to capture people's attention and create brand awareness. In today’s episode of the Weekly Marketing Cast , we discuss how to choose the right images to include throughout your web presence. But how do you choose the right images? Don't Use Stock Photos to Represent You.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 23, 2014
    [Marketing] Newsflash 2014: People Don’t want More Content!!!
    '2013 was a banner year for content marketing. Major media woke up to the power of content marketing (although not always calling it that), and more successes were reported by companies and organizations of all sizes. The field came into its own, as more and more companies jumped on board.
  • THE ROI GUY  |  MONDAY, NOVEMBER 4, 2013
    [Marketing] AVNET Interactive White Paper
    The tool is used in online and direct email marketing campaigns to great effect, generating over 100 leads each month. Alinean AVNET interactive white paper Pisello Value Marketing Value Selling Click here to see a sample of a customized white paper.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 20, 2012
    [Marketing] Only 22% of Fortune 100 companies blog. We disagree.
    In June, we moved both Fearless Competitor and Marketing Made Simple TV to new, super-fast servers, delivering lightening-fast response. And our hard work is appreciated as BuyerZone named Fearless Competitor the #1 B2B marketing blog of 2012. Sales lead generation | The power of blogging. Google loves blogs and fresh content.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 21, 2014
    [Marketing] Time to Bring Down the Curtain on Green Theatre
    But a much more subtle version oozes out of marketing departments these days without so much as a care about whether or not it’s total BS. For B2B marketers, that should be good news since we’re pretty good at getting these folks to spend money. '“Sustainability is a topic that IBM’s really passionate about. The world is complicated.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 3, 2012
    [Marketing] Preview of Twitter Advertising Platform for B2B Companies
    Social Networks Twitter advertising B2B marketing social advertising Twitter advertisingEarlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. This leaves out many B2B companies. Welcome Screen. Geographic Targeting.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 23, 2012
    [Marketing] How Does a Business Generate Traffic from Social Media?
    Search down your target market and the people that influence your target market. By observing and following your target market you get to know them better and know what they really want. But unless you are involved directly with your target market, both can fall flat on their face. Until now. Sound interesting?
  • B2B MARKETING ONLINE  |  TUESDAY, FEBRUARY 1, 2011
    [Marketing] Tibbr: grown up social media?
    Tibbr’s marketing slogan is ‘now the information finds you’ and the platform allows individuals to following individuals and topics from both internal and external steams to stay up to improve productivity and keep informed. Of course, it’s all very exciting in productivity terms, but what’s the relevance to marketing, I hear you ask?
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Marketing] Kardashian Crushes Spears as Queen of Celebrity Marketing [INFOGRAPHIC]
    So we'd like to pose the question: How do you think your marketing compares to hers? Try Marketing.Grader.com for yourself and let us know: Were you able to beat Kim with your marketing prowess? Kim Kardashian is a hot celebrity these days (even though nobody's clear on what her actual talents are). The results were fascinating.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 13, 2014
    [Marketing] The business case for cheating your way to social media superstardom
    ” If you care about marketing and love social media, you are probably raising the roof with a resounding “NOOO!” It’s possible to market your own prominence through strategies that don’t have anything to do with the real insight, authority or value. Faking your way to superstardom. Numbers matter. Agree?
  • INBOUND MARKETING AUTOMATION BLOG  |  WEDNESDAY, OCTOBER 2, 2013
    [Marketing] How Gossamar Stimulates Demand
    Inbound Marketing Marketing and sales automation systems Resources Strategy White Papers 'Learn how Gossamar uses a four-step process to ensure that your prospects find your company online, before they find your competitors.
  • B2B MARKETING ONLINE  |  TUESDAY, NOVEMBER 9, 2010
    [Marketing] Debate blog
    Tags: Debate Technology IT branding marketing
  • THE ROI GUY  |  SUNDAY, MARCH 1, 2015
    [Marketing] 3 Big Takeaways from SiriusDecisions Sales Leadership Exchange
    As a result, Mr. Canton pronounced that “ Marketing as we know it is dead ”. The old way of marketing evolved from a world of mass production. Marketing’s job was to push mass-produced products to buyers who did not have many sources to spark and fuel the purchase decision. futureguru). The key?
  • THE POINT  |  WEDNESDAY, DECEMBER 21, 2011
    [Marketing] Best B2B Holiday Card of the Year?
    Says Matt Heinz of Heinz Marketing on his blog : “Brilliant effort from Howard Sewell and the team at Spear Marketing. Happy Holidays from everyone at Spear Marketing Group! B2B Marketing Direct Marketing Agencies Graphic Design heinz marketing matt heinz Spear Marketing GroupGreat job everyone!
  • CONTENT MARKETING TODAY  |  MONDAY, MARCH 19, 2012
    [Marketing] Facebook’s New Business Pages Means Marketers Must Evolve | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age
    The new Facebook Business Page is not only a visual transformation of the site, it is a game changer for the marketing function. These default tabs, while effective in certain cases for driving “likes” and other calls to action, were essentially landing pages like what you see on traditional websites. Via adage.com.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 12, 2011
    [Marketing] Two Honourable Direct Campaigns
    Ad Agencies All Direct Marketing ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams F-Word G-Spot green marketing linkedin shoemakers childrenJust for the record, I’m not opposed to direct mail or paper or cleverness. Done poorly it’s just junk. Instant cred there.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 15, 2010
    [Marketing] What the World Needs Now: A Revenue Revolution
    Because functions like sales and marketing are still the least optimized and the least understood. Marketing is still treated as an art form. Every CMO needs to start talking about marketing investments and not marketing costs or marketing expenditures. Phil was recently inspired by reading Michael E.
  • INTEGRATED B2B  |  TUESDAY, JULY 23, 2013
    [Marketing] Humor in international B2B marketing? Are you kidding?
    In global marketing circles, there’s been some sort of unwritten (but often stated) law that it’s foolish and even dangerous to use humor when you’re dealing with oh-so-serious B2B marketing messages and more than one culturally cohesive region of the world. So, And what might have some word-of-mouth marketing mileage in it, too?
  • B2B MARKETING ONLINE  |  WEDNESDAY, MARCH 17, 2010
    [Marketing] Does Winning Awards Matter?
    Dead chuffed as have been nominated for Marketing Services Company of the Year in the Marketing Week Engage Awards. Tags: Agency Life Awards B2B Marketing Omobono This follows hard on the heels of the nomination in the same category for the Drum Awards and in the B2B Awards last year. Do they matter? Yes, in my opinion.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 14, 2012
    [Marketing] What Are You Doing to Ensure Social Media will be Successful?
    Social media is no different from any other marketing tool. Once you get approval, make sure you integrate social media programs into your other marketing  plans. Learn more about your customers - use social as a kind of market research. It can’t and shouldn’t stand alone.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Marketing] 5 Small Businesses Excelling on Social
    'When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. California-based Tacolicious started out as a little taco stand at the San Francisco Ferry Plaza Farmer’s market on Thursdays. Craving more marketing tips and advice? Website.
  • VERTICAL RESPONSE  |  MONDAY, MAY 20, 2013
    [Marketing] Are You a Content Thief and Don’t Know It?
    'We’ve written a lot about content marketing and how important it is to provide valuable information and resources for your customers and prospects, as well as how content marketing benefits your search engine optimization efforts. © 2013, VR Marketing Blog. appeared first on VR Marketing Blog.
  • ENGAGE  |  SATURDAY, AUGUST 20, 2011
    [Marketing] 7 Common Reasons Email Subscribers Stop Subscribing
    Reason #3: You Were Just Another Fish in the Sea This is an ugly fact of the email marketing game: not everyone survives. Avoid this heartbreaking effect by clearly explaining what they should expect in your email marketing when they sign up. In email marketing, this is the ugly aftermath of gimmicky subscription drives.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 10, 2009
    [Marketing] Why Local Newspapers Require Radical Reinvention to Escape a Very Grim Future
    Tags: Content Marketing In Print Knowledge Center News Online Trends
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Marketing] Why Marketing Best Practices Aren't Always Best
    In sales and marketing especially, best practices can be our best friend. Essentially, the traditional way to launch and market a company wasn’t allowing Dropbox to scale or grow fast enough. Free Ebook: The Essential Step-by-Step Guide to Internet Marketing. But, could they actually be, dare I say, an enemy in disguise ?
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 10, 2012
    [Marketing] 7 Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients
    TOPIC: Social Media Marketing for B2B Sales. 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing 10 Ways B2B Salespeople Should Be Leveraging Social CRM How to Use Video for Social Media in B2B Sales Leveraging Social CRM for B2B Salespeople – 10 Steps to Engagement! You get to be the cream. Like, comment etc.
  • B2BMARKETINGSMARTS  |  MONDAY, NOVEMBER 2, 2009
    [Marketing] Want more qualified B2B leads? Say “show me the money.”
    But his point applies in B2B marketing just as well. Those who do send attendees are seriously in the market for solutions. Live Seminars: B2B marketers have long known that offering targeted content generates qualified leads of individuals who have an interest in a subject related to their product or service.
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] The Soft Sell: Why Lead-Gen is Not the Only Benefit to Content Marketing
    '“It’s all about lead gen,” the salespeople say. It’s hard to argue with salespeople, especially considering that the money they bring in helps pay your salary. But good content isn’t just about creating sales leads; it’s about creating relationships. You know they make a commission on every sale. You know they have monthly quotas to meet.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] How to pitch a blogger
    Internet Marketing Organic Search Public Relations Abraham Harrison Blog Outreach Pitch public relations social mediaImage via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? Just how do you pitch a blogger? Who is spitting mad?
  • READYPULSE  |  MONDAY, AUGUST 19, 2013
    [Marketing] Visual Storytelling #WOMMAchat
    'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! As a company that specializes in content marketing strategies, ReadyPulse jumped on the opportunity to co-host a #WOMMAchat on Twitter. What role should visual user generated content play in overall content marketing strategies of a brand?
  • CEEKUE  |  TUESDAY, JUNE 22, 2010
    [Marketing] Publish your pricelist
    Tags: General Marketing Usability b2b competition internet marketing prices
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Marketing] Using Social Data to Improve Student Recruitment Online
    While traditional advertising mediums such as outdoor billboards, radio and direct mail are still helpful for reaching parents and even adult students, reaching high school students requires a heavier investment in digital marketing channels. You can find good evidence there for adding a new network to your digital marketing mix.
  • BUYEROLOGY  |  THURSDAY, OCTOBER 13, 2011
    [Marketing] Are You Still Selling Like It’s 1999? (Or Have You Adapted To New Buyer Behavior?)
      The given in the current state of B2B marketing and sales is that buyer behavior and complex buying processes have changed.    Has the proportion of budgets devoted to sales and marketing changed?  Companies are implementing new marketing and sales automation technologies.  Technology.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 10, 2011
    [Marketing] Marketo’s Position on the New Privacy Developments
    Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space.  Fundamentally, Marketo is excited about initiatives that foster trust in online marketing and commerce.  Exposure to FTC’s Do Not Track.
  • INBOUND SALES NETWORK  |  TUESDAY, JANUARY 24, 2012
    [Marketing] Best Practices for B2B Marketers to Save Time, Money and Resources
    Are you finding it hard to accomplish all the goals you have set out for your marketing team? The challenges for most Business-to-Business (B2B) companies and their marketing teams are on the rise and the barriers to success can seem frightening. Develop an Integrated Marketing Calendar. Implement Marketing Automation.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 12, 2012
    [Marketing] Scary and Hopeful: The Future of The New York Times
    Scary and Hopeful: The Future of The New York Times is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Eloqua Evan Smith Jill Abramson journalism New York Times publishing South By Southwest SxSWOne was for reading; the other for her mother’s crossword puzzle idiosyncrasies.
  • SAZBEAN  |  FRIDAY, JULY 23, 2010
    [Marketing] No Content = No Keywords
    Tags: Business News & Notes SEO Content google google search internet marketing internet search engines keyword Marketing meta element no keywords page title search engine optimization search engines seo search engine optimization update content web search engine world wide web
  • READYPULSE  |  MONDAY, JUNE 17, 2013
    [Marketing] ReadyPulse Now Offers Instagram Brand Promotion Capabilities
    'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Use best Instagram photos in your marketing campaigns, Web sites, E-commerce product and shopping pages and within your store. Social Content Marketing Guide. Instagram Promotions Social Media Marketing word of mouth marketing Instagram promotion
  • NNC SERVICES  |  WEDNESDAY, JULY 17, 2013
    [Marketing] Social Media Opportunities for Nonprofits
    Social media marketing celebrities fundraising nonprofits social media storytelling supporters 'Everyone is on the Internet now,  lots  of  people  use  social  networks  to  communicate and they access the information from  mobile devices from everywhere around the world. What about.
  • PAUL GILLIN  |  TUESDAY, JULY 13, 2010
    [Marketing] What Should Apple Do?
    Its main communication to the market on the iPhone reception issue has been this letter from its public relations department , which invites no response. Tags: Social Media businessblog corporate marketing Apple consumerreports crisis crisiscommunications iphone However, Apple shuns social media of all kinds.
  • WRITTENT  |  FRIDAY, JUNE 21, 2013
    [Marketing] Co-Marketing Benefits, Growing Social Influence, and Easy Blog Comments!
    'Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. How Co-Marketing Can Expand Your Reach. Image credit: Not in HD.
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 18, 2011
    [Marketing] Blogging with Personality and Tim Ferriss
    don’t know if you’ve read Tim or not, but he’s a master at blogging and marketing his books.  Related posts: Content Marketing Tips: Seth Godin on Tim Burton. Content Marketing Matters: What’s Your Brand Personality? Blogging Services: Content Marketing for Coaches. Share this on del.icio.us.
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