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  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Marketing] Digital Darwinism: Where Do You Stand?
    In a recent conversation over coffee, my friend Matt Cannell – a very talented digital marketer – nailed it. He said, “Business leaders only care about three things when it comes to digital marketing: relevance, revenue, and results.”. Agency agency agency marketing darwinism digital digital marketingThe Digital Dilemma.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 14, 2010
    [Marketing] Business Marketer’s Secrets to Content Marketing Success
    In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. The webinar audience had a chance to send in their questions and the speakers made reference to additional resources – their top resources related to content marketing.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 6, 2012
    [Marketing] 3 out of 4 B2B deals are unqualified. Why Lead Scoring is so important.
    To learn more check out this very simple slideshare (with audio) by Jeff Ogden , the Fearless Competitor and President of the b2b demand generation and global marketing company Find New Customers. Jeff is also the host of the terrific marketing show, Mad Marketing TV. Marketing lead-generation lead-scoring sales-challenges
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2016
    [Marketing] 8 Helpful Resources for Creating Beautiful Infographics
    Visuals have a huge impact in marketing. You can download the images for free, but you’ll need a vector graphics editor in order to customize them -- Brittany Leaning and Megan Conley of HubSpot's content marketing team both suggest using Adobe Illustrator. 6) Infogram. Marketing Data Design Daily CanonicalThe only drawback?
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 13, 2009
    [Marketing] Marketing with the Kindergarten Conversion Technique
    Like some of the other Savvy sisters, I'm a multi-tasking mom whose days ping back-and-forth between mommy mode and marketing mode like a jet-fueled game of supersonic ping-pong. The result of the constant collision between my two worlds is that I often see marketing in mothering and mothering in marketing. It was a big deal.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Marketing] An Indispensible Guide for Email Marketing
    In my previous life as a marketing manager, I executed email marketing campaigns regularly. knew there were so many things to consider to make the emails effective, but, truthfully, there was so much going on that I focused primarily on the content and read about email marketing whenever I had the time (which wasn't often).
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [Marketing] An Indispensible Guide for Email Marketing
    In my previous life as a marketing manager, I executed email marketing campaigns regularly. knew there were so many things to consider to make the emails effective, but, truthfully, there was so much going on that I focused primarily on the content and read about email marketing whenever I had the time (which wasn't often).
  • PR MEETS MARKETING  |  THURSDAY, APRIL 17, 2008
    [Marketing] PR Meets Marketing Weekly Articles: April 17, 2008
    Since users have historically ignored the vertical offerings of the major search engines, a marketer might conclude that users aren't interested in that type of content, and as a result, not invest in producing or optimizing digital assets," said Robert Murray, President, iProspect. Enjoy.  . Lost opportunity anyone?  . del.icio.us
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 25, 2016
    [Marketing] We’re celebrating our 20th birthday with savings for you!
    Did you know that 2016 marks the start of Haley Marketing's 20th year in business? For For the past 20 years, the secret to our success has been finding ways to make world-class marketing more affordable. world-class mix of marketing services, each designed to achieve specific goals--combined with incredible freebies!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Marketing] How People Buy: The Evolution of Consumer Purchasing [Infographic]
    As a marketing or sales professional, understanding where prospective customers get their information before making a purchase decision (and what factors help influence those decisions ) is crucial. Inbound Marketing This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 25, 2012
    [Marketing] How to Grow Sales in B2B Companies
    ” But that’s the wrong answer. A far better method is to document and improve the sales and marketing processes in your company – codify your sales lead generation  programs. The best title to accomplish this is your Vice President of Marketing or Chief Marketing Officer. MarketingStrong content.
  • B2B MARKETING TRACTION  |  FRIDAY, JULY 20, 2012
    [Marketing] B2B Website Technology: Why I Say, Proprietary-Smietary
    came out of the software industry to found my marketing consulting business, New Incite, fifteen years ago. I get proprietary software. sold and marketed proprietary software for fourteen years. Marketers, web developers, what’s your opinion on proprietary versus open source websites? And often expensive. Just disappears?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Marketing] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    If a mobile app is part of your marketing mix, it’s critical to establish a strong path to conversion — one that users will adopt within the first few weeks. Cultivate user engagement and retention by sending marketing messages with relevant, valuable content. Mobile Marketing Build Trust to Onboard Effectively.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 13, 2013
    [Marketing] 4 Common Blog Writing Stumbling Blocks
    Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Business Blog Writing and Content Marketing: Come on, light my fire! About Blogs Content Marketing Writing Great Blog Content Attracting Clients blog content blog writing business blogging content marketing with blogsProblem : Not enough time in the day.
  • VIDYARD  |  TUESDAY, NOVEMBER 3, 2015
    [Marketing] 10 Ways to Use Personalized Video to Blow Everyone’s Socks Off
    We’ve talked to you about Personalized Video before, and recently, Jeff Gadway, our Director of Product Marketing, hosted a webinar to talk more about this exciting product, and how both Marketing and Sales teams can use Personalized Video to get drastic results. We’re bombarded with marketing content. Here’s how it works.
  • B2B MARKETING INSIDER  |  SATURDAY, DECEMBER 12, 2015
    [Marketing] What Exactly Is Quality Content?
    appeared first on Marketing Insider Group. Content Marketing“Quality means doing it right when no one is looking.” ― Henry Ford Ahh, quality. It’s elusive golden word tossed around at least 20 times a day. The post What Exactly Is Quality Content?
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Marketing] Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
    My name is Dan, and I’m addicted to inbound marketing. You see, I’m the marketing specialist for a mortgage bank based in southwest Michigan. Therein lies the key to turning boring industries into inbound marketing machines: Warm leads don’t find your content boring. Warm leads are where inbound marketing thrives.
  • MARKETRI  |  MONDAY, FEBRUARY 3, 2014
    [Marketing] Does Sales Make You Feel Like a Sleaze? Develop Qualified Leads by Never Selling Again!
    The actual term for this process is called Content Marketing , which is defined below: “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
  • BIZNOLOGY  |  THURSDAY, APRIL 23, 2015
    [Marketing] Content meets the B2B buying process (1 of 2)
    We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it.  But like most good things, such as Texas BBQ or Chicago deep dish pizza, we tend to overdo it!  As a result we’re into the next inevitable phase of content marketing – content overload. 
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Marketing] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    Credit unions and mutuals have more nimble (read: small) marketing departments and more importantly,  loyal customers. How can financial services firms, and other marketers, create engagement that results in better cross-selling? Those who are the most successful at cross-selling marry the science and art of digital marketing.
  • CONNECT THE DOCS  |  TUESDAY, SEPTEMBER 1, 2009
    [Marketing] Content Marketing Event: New Media 2012
    We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. However, today, the work that we do can best be described in the following terms: Content Marketing, Custom Publishing, Branded Content, Inbound Marketing and Social Media.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2015
    [Marketing] Iterable Offers Mid-Size B2C Marketers Powerful Campaigns in Outbound Channels
    What the Bard would have meant is that some systems are designed around a marketing database, some add a database later in their development, and some attach to external data. That’s pretty much what you want in your marketing database. So while Signal might be the core database supporting other marketing systems, Iterable will not.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 12, 2015
    [Marketing] What’s in a Name? From Royal Babies to Brands
    Nobody understands the importance of a name better than marketers. Brand names make or break businesses, and marketers know they need to capture consumer hearts with a solid, viable name. Marketers may look at the decision to give Princess Charlotte three significant, lasting, and recognizable names with envy. Great question.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Marketing] How to Create a Winning Google Plus Profile
    Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Visual Social Media Marketing Google+ provides the blank slate for a solid social media profile with unlimited link and text opportunities. Combine this […]. Author information. Peg Fitzpatrick. And her job.
  • I-SCOOP  |  MONDAY, DECEMBER 2, 2013
    [Marketing] Jay Baer on usefulness and true customer value
    Content Marketing Conference Europe keynote speaker Jay Baer wrote a book about the need to […]. Conference Content marketing Interviews Chuck Kent Jay Baer Youtility Creating business value increasingly equals creating customer value. Customer-centricity isn’t a goal anymore, it’s the basis.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 11, 2011
    [Marketing] The High Cost Of Bad Data
    Poor data quality can have a negative impact on your lead management system, the number of hours required for sales and marketing spends on menial tasks, and can lead to additional costs to increase the quality of the original data. Most marketing departments will allocate this cost to the data acquired and stop there. Address. Title.
  • ACT-ON  |  TUESDAY, MAY 10, 2016
    [Marketing] 3 Reasons Why Your Webinars Suck
    Webinars are one of the best, most cost-effective tools a marketer can exercise. If you market your webinar as a product demo, fine; the people who sign up will know what to expect. Events are a critical part of any B2B marketing plan. But even if you master these steps, your webinar can still be a huge failure.
  • B2B MARKETING INSIDER  |  SATURDAY, NOVEMBER 5, 2016
    [Marketing] How to Find Your Authentic Voice
    The post How to Find Your Authentic Voice appeared first on Marketing Insider Group. Marketing StrategyThe following is a guest post from Unthinkable contributor, Jina Chan. These These are her practical takeaways for helping you find your authentic voice, pulled from our episode, Zig When Others Zag.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing] Hacking Audience Attention Spans With Interactivity
    The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. Content MarketingAccording to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era.
  • TONY ZAMBITO  |  MONDAY, JANUARY 10, 2011
    [Marketing] Why Buyer Experience Matters to Get B2B Buyers to Stick Around
    Two of the most compelling issues facing B2B marketers today is how to not only reach buyers but how to get buyers engaged.    To get this mix right, a key investment B2B marketers should make is doing enough buyer research to understand what buyers’ value to stick around.  Image by racoles via Flickr.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 12, 2011
    [Marketing] Why’s B2B Marketing So Boring?
    Does everyone sound alike to you too? Name any product or service and then try to explain what makes one different from the other. Good luck.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] How Hotel Social Media Goes from Online to Offline
    Related Stories 6 Tips to Grow Your Instagram Audience Quickly How the Klout Acquisition Affects the Future of Influence Marketing The Importance Of Storytelling In Social Recruitment. As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 5, 2016
    [Marketing] Manage the Pedigree Factor in Professional Services Marketing
    But to leverage pedigree as a marketing asset, you first need to understand why it’s important to your target audience, and decide what type(s) of pedigree will have the greatest influence on them. But the inherent 3rd party marketing value of these events is directly related to the credibility of the sponsoring organization.
  • MARKETRI  |  FRIDAY, AUGUST 26, 2011
    [Marketing] The B2B Marketing Roundup: Week of August 22nd - 26th | Marketri
  • MARKETRI  |  SATURDAY, SEPTEMBER 10, 2011
    [Marketing] The B2B Marketing Roundup: Week of September 5th - 9th | Marketri
  • MARKETRI  |  FRIDAY, NOVEMBER 4, 2011
    [Marketing] The B2B Marketing Roundup: Week of October 31st - November 4th.
  • MARKETRI  |  FRIDAY, NOVEMBER 18, 2011
    [Marketing] The B2B Marketing Roundup: Week of November 14th - 18th | Marketri
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 7, 2013
    [Marketing] It’s Time To Act Like A Publisher [Slides]
    realize that some marketing leaders are claiming to  consider content marketing over advertising. ” I think it’s easy to blame it on our bosses or the non-marketers who “don’t get it.” So today, I am presenting to a couple hundred of our B2B Marketing colleagues at FWD:B2B. Content Marketin
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 25, 2016
    [Marketing] Warning: High Tide! What Marketers Need to Know Before Building & Swimming in a Data Lake
    Big data is a powerful tool for marketers (and, indeed, the entire organization). Marketing Operations marketing leadSeveral options for collecting, storing, and analyzing data have come forth, not the least of which is the data lake. What’s a Data Lake? The operative term here […].
  • HUBSPOT  |  WEDNESDAY, OCTOBER 14, 2015
    [Marketing] 35 of the Best Free Fonts You Should Download
    But going to every corner of the internet isn't feasible for most designers and marketers. So to help out, we've scoured the internet for you and compiled 35 of the most beautiful and useful fonts to use in your marketing. You don’t have to stick to Times New Roman to have your marketing taken seriously. Here's what we found.
  • FATHOM  |  THURSDAY, JANUARY 7, 2016
    [Marketing] Fathom SEO Pulse #52: 2016 Predictions, Building the Right Dashboards & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. link]. “10 Predictions for 2016 in SEO & Web Marketing”. Here’s the latest SEO news: “7 SEO Trends That May Dominate the Web in 2016”. link]. link]. link].
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Marketing] Content Marketing Manager – Digital Marketing Jobs – Opentopic
    The post Content Marketing Manager – Digital Marketing Jobs – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Marketing] Content Marketing Manager – Digital Marketing Jobs
    The post Content Marketing Manager – Digital Marketing Jobs appeared first on Opentopic. Marketing ROI Cmo marketing roiOpentopic blog >> digitalmarketingjobs.ie
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Marketing] The 9 Parameters of a Lead Lifecycle
    Stage definitions need to be agreed between sales and marketing. Move from Engaged to Marketing Qualified – This campaign would move leads from Engaged to Marketing Qualified based on the score threshold. C. Move from Recycle to Marketing Qualified – This campaign will move leads from Recycle to Marketing Qualified.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Marketing] 13 Types of Blog Headlines That Will Get You More Traffic
    As a marketing consultant, my job is to help companies grow. Too many marketers make their titles too cute to be effective. The Best Ways to Do Market Research For Your Business Plan. 2) The ''Make My Life Easier'' Headlines. The first, was the context of the article; it appeared on LinkedIn from a very popular marketer.
  • TONY ZAMBITO  |  MONDAY, NOVEMBER 15, 2010
    [Marketing] Is it Time to Reframe the Sales and Marketing Alignment Debate?
      This past election made me think about parallels to the ongoing debate that surrounds sales and marketing alignment.    As if the state of sales and marketing has an imaginary aisle like the House on Capitol Hill.    Marketing’s role has been primarily one of PULL.  Image by J.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 27, 2014
    [Marketing] Fixing Your Sucky B2B Website: Step One
    Aileen is a B2B marketer with a website that sucks only slightly less than her marriage. So for Aileen and all the other marketers out there who cry when they see their sites, here is the first of my Three Steps to a Not-Very-Sucky Website. Websites B2B marketing bizmarketer Elizabeth Williams linkedin website
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 22, 2012
    [Marketing] Create Content Like A Publisher – 7 Practices to Move Beyond Concept
    Presented by the lead generation compan y and global marketing firm Find New Customers. MarketingPlease check out this LIVE special video briefing on March 29th at 2:03pm ET – Create Content Like a Publisher – 7 Practices to Move Beyond Concept. Content is the fuel of revenue today. Join us at this special video briefing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 16, 2010
    [Marketing] 150+ Questions for Your Marketing Automation RFP
    Here’s a typical example: share assets across campaigns: marketing materials such as templates, emails, Web pages and forms, content blocks and links can be shared across campaigns. Beyond that, I’m creating separate weights for how important each answer is to small, medium and large marketing departments. Death, taxes and RFPs.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 29, 2010
    [Marketing] thinkAnalytics Helps Marketers Optimize Customer Treatments
    It was more because I've been giving the topic low priority because the market for such systems seems to be moving slowly despite the clear benefits they provide. However, the system doesn’t provide sophisticated optimization tools, so it’s still up to marketers to manually discover the most effective rule sets.
  • B2B IDEAS @ WORK  |  FRIDAY, JANUARY 9, 2015
    [Marketing] The Ten-Step Redesign Checklist For A Better B2B Website
    Web Site B2B Inbound Marketing The infographic shown below includes ten of the most important steps to follow if you want to rethink and redesign your B2B website for continuously improving performance. View Larger.
  • HUBSPOT  |  MONDAY, MARCH 21, 2011
    [Marketing] How Do You Use Your Email List Effectively? [Marketing Cast]
    In this episode of the Weekly Marketing Cast , we discuss the top two things you need to consider when using your email for marketing. Here is how you can achieve more of this: Don’t Use Email to Exclusively Market Your Product. Do you remember the sweet anticipation of receiving new email messages? Connect with HubSpot
  • B2B LEAD BLOG  |  FRIDAY, JULY 6, 2012
    [Marketing] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. A/B Testing Email Marketing Strategies – A Quick Guide. Reasons Why QR Codes Won’t Work. Read on.
  • B2B LEAD BLOG  |  FRIDAY, JULY 6, 2012
    [Marketing] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. A/B Testing Email Marketing Strategies – A Quick Guide. Reasons Why QR Codes Won’t Work. Read on.
  • B2B LEAD BLOG  |  FRIDAY, JULY 6, 2012
    [Marketing] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. A/B Testing Email Marketing Strategies – A Quick Guide. Reasons Why QR Codes Won’t Work. Read on.
  • SALES LEAD INSIGHTS  |  FRIDAY, AUGUST 21, 2009
    [Marketing] Business Software Marketers: Finally a Conference Designed Just For You!
    Join me and your business software marketing peers at this conference just for software marketing leaders. Empowering Software Marketing Leaders. Make the absolute most out of your marketing efforts across the board. That’s the goal of this first-ever business software marketing conference.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] How Long Should a Marketing Survey Be Online?
    When it comes to online surveys, marketers have to walk a fine line between getting all the information they need and asking too many questions and thus preventing respondents from completing the survey. However, this data does serve as a guideline for marketers looking to receive in-depth and thoughtful answers to survey questions.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing] Real-time Social Media Monitoring with Social Mention
    Keeping up on what’s being said about a company or brand can be difficult with so many different channels. It’s even more challenging when people expect real-time responses via social media to problems and issues. lack of response when there’s a problem can be more harmful than the problem. Social Media Search with Options.
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [Marketing] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    Since 2009, when Radius was founded and when the term “predictive analytics” began to gain traction in business and technology circles, what began as a topic of experts or an ambiguous idea lost in the macro concept of data is now a mainstream topic and has become a standard layer in the modern marketing technology stack. B2B Marketing
  • KOMARKETING ASSOCIATES  |  FRIDAY, MAY 11, 2012
    [Marketing] About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
    When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). Traditional Marketing Comprehension. Search Engine Marketing Blog Search Engine Optimization SEM Tools SpamAbsolutely.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 20, 2014
    [Marketing] The Biggest Reason WordPress Websites Go Terribly Wrong
    We optimize the site for the search engines and make sure critical marketing features are in place. All marketing should be designed with a strategy in mind, and it also should be maintained for consistency over time. To do this right, you should have written guidelines for all of your marketing, including your website.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 10, 2012
    [Marketing] 5 Steps to Quality Business Blog Writing
    Most small business owners recognize that fresh content published on a blog is simply a required marketing tool. Whether you write on your own blog, outsource to a ghost blogger , or have a designated writer on staff, you are still faced with a content marketing strategy for your business blog. Get started, pick a topic.
  • FATHOM  |  WEDNESDAY, AUGUST 21, 2013
    [Marketing] Online Tools Predicting Hospital Readmission Risks = Great Health IT Marketing
    Read Matt Fieldman’s post for more ideas on responding to the ACA with smart digital marketing or using Google Analytics data for healthcare content.) … Read the rest The post Online Tools Predicting Hospital Readmission Risks = Great Health IT Marketing appeared first on Fathom.
  • CONNECT THE DOCS  |  FRIDAY, APRIL 20, 2012
    [Marketing] Content Marketing Showcase Series # 4 Red Bulletin
    Content Marketing Showcase Series # 4 Red Bulletin. Why is this cool content marketing? 1. Name: Red Bull’s ‘Red Bulletin’ Magazine for iPad. Normal. sap. 1. 1. 2012-04-20T05:49:00Z. 2012-04-20T05:50:00Z. 1. personal. 6. 1. 10.2625. Clean. MicrosoftInternetExplorer4. Description. Type of Content : App for iPad. Othe
  • CONNECT THE DOCS  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] Content Marketing Showcase Series # 1 ShipServ
    We at ClickDocuments.com are happy to announce a new series where we will be showcasing some of the interesting examples in content marketing. Why is this cool content marketing? 1. We at ClickDocuments. Normal. sap. 1. 4. 2012-03-07T01:25:00Z. 2012-03-07T01:29:00Z. 1. personal. 6. 1. 10.2625. Clean. Clean. MicrosoftInternetExplorer4.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 14, 2010
    [Marketing] Pacing Your Product Marketing Launch for Success
    Just as training for a half marathon requires meticulous pre-planning and staged execution so does preparing the marketing elements for a product marketing launch. Tasks like “create landing page on website&# often require resources from multiple departments (IT, Marketing Communications, Graphics) and at times outside vendors.
  • SMASHMOUTH MARKETING  |  FRIDAY, NOVEMBER 28, 2008
    [Marketing] Simple Marketing - The Gas Price Sign
    Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? Probably the simplest form of marketing in the world. Food as the product feature?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2016
    [Marketing] 5 Growth Hacking Secrets CMOs Can Apply To Their Brands
    The post 5 Growth Hacking Secrets CMOs Can Apply To Their Brands appeared first on Marketing Insider Group. Content MarketingLast week I wrote about some “local” tools that big brand CMOs need to be aware of. Fortunately, CMOs can […].
  • READYPULSE  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] User Generated Content #WOMMAChat
    Download the ReadyPulse Instagram Marketing Guide! Join Monica Gostkiewicz, Marketing and Social Media Coordinator at WOMMA, and Lauren Gould, Marketing Manager at ReadyPulse this Thursday, December 12 at 2 p.m. Sponsored Athlete Marketing Guide. Download ReadyPulse''s Sponsored Athlete Marketing Guide.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Marketing] How Content is Transforming the Enterprise
    In this new paradigm, companies have to be authentic, and they have to be helpful—and increasingly, marketing departments are finding that creating great content is the best way to accomplish both. But as it turns out, this paradigm applies to more than just marketing. Everyone—marketing, sales, HR, PR, etc.—is ”).
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 24, 2014
    [Marketing] The 6 Most Common B2B Questions about Twitter
    In the tweet below about the Search Marketing Expo conference, the user names are for the sponsors of the event @sengineland (Search Engine Land) and @marketingland. b2b marketing social media twitter Learning to use Twitter can be perplexing, because it has it’s own language and coding. SMX is the hashtag for the conferences.
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Marketing] 6 Undeniable Reasons Why Your Website Should Be Responsive
    In this post, we explain why having a responsive website is so critical to your marketing as well as some key considerations to keep in mind when designing a responsive website. Luke is also the head instructor of Master Inbound , a comprehensive online Inbound Marketing training course. inbound marketing Design
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Marketing] Kred tries to one-up Klout by taking influence to the masses
    In my view the overhaul provides some valuable new tools for marketers interested in influencer marketing (and you should be). One of the questions I am often  asked is, “OK we understand this marketing trend, but we’re a small business. Click here if you can’t see the video of Kred Story. Tweet.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2012
    [Marketing] Social Media – Can It Be Used to Generate Leads and Revenue?
    know this because my company, Fusion Marketing Partners , has generated very good clients entirely through pull marketing strategies like social media. Technorati Tags: Lead Generation , Social Media , Social Media Marketing. Lead Generation Pull Marketing Social Media Social Media Marketing Social Networking
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 19, 2009
    [Marketing] Poker Equity and Marketing II - Lead Equity Explained
    If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. Using equity becomes an easy and intuitive way to make decisions in marketing, just as in poker. Should you invest into the markets where the reps stay happy?
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 23, 2011
    [Marketing] What Marketers Can Learn From Charlie Sheen
    Charlie Sheen seems to know a thing or two about marketing. Marketers can learn a few things from Charlie Sheen to help spruce up your marketing efforts. Keep an eye out for market opportunities to launch new products. Is your marketing consistent? Create a spectacle. Probably not. Yes, you do. Drink tiger blood.
  • ACT-ON  |  WEDNESDAY, JULY 27, 2016
    [Marketing] 3 Ways to Optimize Your Email Subject Lines
    In Q1 2015, Experian performed a custom analysis for MarketingSherpa based on Experian Marketing Services’ quarterly email benchmark analysis from client brands within the United States and Canada (which relies on clients that opt in to participate in this study). Email MarketingThat is split between 34 sent and 88 received. Boring.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 16, 2016
    [Marketing] Do You Want to Make Your Blog Successful? There Are 5 Mistakes You Need to Avoid
    There Are 5 Mistakes You Need to Avoid appeared first on Marketing Insider Group. Content MarketingThe blogosphere is a noisy place. Blogs come and go all the time, so it’s difficult to determine a precise number when someone asks “how many blogs are there?” There is one thing we know for sure: that number is huge.
  • KAON  |  THURSDAY, NOVEMBER 3, 2016
    [Marketing] RSVP for Our Chicago Marketing Innovation Seminar (Nov. 17th)
    Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. CEO Corner Uncategorized augmented reality Business Chicago Gavin Finn Innovation Kaon Interactive marketing Marketing Seminar Networking events virtual reality
  • CAPTORA  |  FRIDAY, MARCH 4, 2016
    [Marketing] This Week in Growth Marketing: Ladder-Climbing CMOs & Keyword #Fails
    We get it: It’s impossible to stay on top of every growth marketing story throughout the week. Read on for the stories digital marketers can’t afford to miss: Edge of Tomorrow: A Hollywood SEO Tragicomedy. Rise of the Reverse Funnel: Account Based Marketing https://t.co/4ZyxPTKTjB Don’t “Live. Repeat.” dtvP0rIvYE via @BGR.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 12, 2011
    [Marketing] A Content Optimization Program?
    We often get comments from customers that they don't want to just implement a value-based sales & marketing tool, but want more extensive advice on how our entire content for marketing and sales can be better optimized. Content Marketing Institute Executive Assessment Tools Pisello Alinean content marketing
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Marketing] Summer Is Here—Bring on the Interns!
    Whether just out of their freshman year or exploring the “real-world” post-university, your interns are looking to you for guidance as they navigate the marketing landscape. As a marketer, you have practice engaging your customers with engagement marketing strategies, many of which can also be applied to engaging your intern.
  • HIVE9  |  MONDAY, NOVEMBER 28, 2016
    [Marketing] Improve Your Content Strategy with Data
    Content marketing has been one of the biggest marketing success stories of the past few years, with. But like any marketing tactic, you can put resources into content marketing only to watch it fail. 89% of companies focusing on this approach citing positive results. Hive9
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Marketing] What Makes A Successful Social Executive?
    Fidelman allows a few of these CIOs to speak about their new social roles and the importance of those roles to their businesses.  My recent post at Blue Focus Marketing, “ 7 Personalities of a Social Executive ”, also explored the traits that make for successful social executives.  They are confident (i.e., There really is no alternative.”.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 3, 2012
    [Marketing] 3 Trends to Consider for Your 2013 Social Video Strategy
    TOPIC: Social Media Video Marketing. Sravya Related Stories Social Media Marketing Strategies for Video Distribution Six YouTube Tools and Tips For Social Media Success How to Use Video for Social Media in B2B Sales. What is your 2013 online video strategy? From what I’ve experience this past year, the main reason seems to be the cost.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] Data, Information and Knowledge: When Information is Good, But Not Enough
    CRM Intelligence Data Marketing Intelligence Sales 2.0 Sales Data Sales Intelligence Sales-Marketing Alignment marketing Sales Sales And Marketing social intelligence Note: Today’s guest post is one in a series provided by […].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 12, 2015
    [Marketing] Holiday Shoppers Spend 130% More in This Month Than Any Other
    " Ok that's a horrible play on words, forgive me - but the fact still remains that according to research conducted by Edison Research, in partnership with the Oracle Marketing Cloud, revealed that the early retailer does indeed catch the revenue. Cross Channel Marketing Marketing CloudWe have lots more to gift you.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 12, 2015
    [Marketing] CMO Survey Finds Spending on Content to Outpace Advertising
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Next, we explain why Google’s launch of native ads inside Gmail could potentially be a very good thing – if marketers use it well – and, we ponder which of the 10 commandments of content marketing are worth following.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Marketing] Embracing the Age of the Customer: How to Become Customer Obsessed
    At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar,  The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 17, 2016
    [Marketing] 3 Big Data Marketing Use Cases You Need to Leverage Immediately
    Most marketing departments begin adopting big data by sticking a toe in the water. Big data marketing usually starts with a good data integration initiative, such as […]. Big Data Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 10, 2011
    [Marketing] Have a minute? Brian Carroll reveals how sales teams pay dearly for cheap data
    Human Touch Lead Generation Marketing Strategy UncategorizedTweet The temptation to buy data at pennies per contact – especially when you have limited resources – can be overwhelming. But whatever you do, you must resist. In the short video below, taken at MarketingSherpa’s B2B Summit in Boston, Brian Carroll explains why.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. B2B marketers need to understand these four reasons that Google+ is the next killer platform for marketing, and why it should be an important part of your B2B marketing mix. 1.
  • TYPE A COMMUNICATIONS  |  TUESDAY, MAY 31, 2016
    [Marketing] Why Subscribers are Key to Growing Your Brand’s Audience
    May 31, 2016 I’ve had the amazing pleasure of working with many brands to transform their marketing departments and build their content marketing programs. B2B Marketing Content Marketing Strategy Revenue Growth content marketing content marketing strategy marketing communicationsread more.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, APRIL 16, 2015
    [Marketing] Marketing Failure at Professional Services Firms: Who’s to Blame?
    In its report,   2015 Professional Services Marketing Priorities , Hinge examined current business challenges and approaches to implementing marketing initiatives at small and medium-sized firms, with annual revenues ranging from less than $5 million to more than $100 million. Create content marketing programs (47.2%).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 5, 2012
    [Marketing] Can the User Interface Impact How Well You Do Your Job? [CHART]
    by Egan Cheung | Tweet this Eloqua has been building software for marketers since the turn of the millenium.  Finally, the most dramatic improvement seems to be in the number of leads nurtured per active marketer,  almost 50% more capacity per marketer! Can the User Interface Impact How Well You Do Your Job?
  • WRITTENT  |  FRIDAY, FEBRUARY 20, 2015
    [Marketing] How to Create Winning Content & Measure Results
    When it comes to online marketing, many of us continue to hear that content is still King and with over 60  trillion web pages  on the internet, it appears as though the deck is stacked against us. Don’t gamble with your important content marketing strategies online. Crafting the Best Content. Tools for Analyzing Results Using Metrics.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 13, 2011
    [Marketing] Chart: The Summer of the Small Business Social Boom
    Social tools also appeal to marketers who have to be imaginative with smaller budgets.  Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! Social Media B2B b2b marketing small business marketing SMB social media marketing social media strategy
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 4, 2012
    [Marketing] Meet Jeff Ogden of Find New Customers at the Sales Management 2.0 Confererence in Philadelphia tomorrow am
    He’s President of the B2B demand generation and global marketing company Find New Customers. This event  offers insights on how sales and marketing leaders can deliver on revenue goals in a social world. What’s the #1 problem faced by virtually every salesperson today? Answer: The lack of quality sales leads. Conference.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketing] New Social Media Features for Marketers to Be Aware Of [Marketing Update]
    Last week, Mike and Karen hosted the Marketing Update from the Inbound Marketing Summit where they discussed a number of interesting social media stories from the previous week. Marketing Takeaway: When publishing content in social networks, make sure you are making it publicly available. Facebook Launches the Subscribe Button.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 1, 2012
    [Marketing] New insights on the future of search, privacy and the inevitability of social media
    Last week I had the honor of attending a “B2B Marketing Huddle” in London organized by Kerry Bridge , Neville Hobson , and Simon Hughes. The content was fantastic and I wanted to share with you a few highlights from one of the keynotes speakers, Dave Coplin Chief Visioning Officer – Microsoft. Social media is inevitable.
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