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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 12, 2011
    [Marketing] Social Slam Reveals Spring Surprises
    Mitch is one of the most important and influential leaders in the field of social media marketing. When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. How are we going to top that? But wait … there’s more.
  • FOLLOW THE LEAD  |  THURSDAY, JUNE 10, 2010
    [Marketing] Study points to risks (and rewards) of social media
    We haven’t been shy about touting the benefits of social media for b-to-b sales and marketing executives. Tags: Sales & Marketing “Social Media: Business Benefits With Security Facebook Flickr Governance and Assurance Perspectives” ISACA Robert Stroud Twitter The study is quick to acknowledge the benefits of social media.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 6, 2015
    [Marketing] Twitter And Business
    Content marketing is vital in this day and age as social media has really taken over most other ways of marketing. The post Twitter And Business appeared first on Content Marketing, Virally Blog. CONTENT STRATEGY attract business connected content content marketing inbound marketing marketing platform re-targeting virally
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Marketing] The ABCs of Personal Branding [Infographic]
    An employee with a powerful personal brand can help a company scale their marketing efforts -- so if you have one, you could skyrocket to the top of a hiring manager''s recruiting list. Inbound Marketing When you''re looking for a job, you should expect to be Googled. So how do you make sure you''re getting past the initial Google?
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 21, 2015
    [Marketing] 5 Vital Signs Your Website Needs To Be Revived
    And a website redesign or digital marketing kickoff will be too. With our talented team of designers, digital marketing specialists, and technical pros, you don’t have to dread the project like you dread a visit to the doctor’s office. B2B Web Strategy Online MarketingWe get it! But is it all worth it in the end? Dig it up!
  • BIZNOLOGY  |  MONDAY, MAY 20, 2013
    [Marketing] Penguin 2.0 Rolls Out This Summer: Please Calm Down
    will be focusing on , which has caused SEOs, online marketers, webmasters, and many more to FREAK OUT. Internet Marketing Organic Search Google link building Matt Cutts penguin Penguin 2.0 Image via CrunchBase. In this longer than average video, Cutts discusses some of things that Penguin 2.0 The Good Practices Haven’t Changed.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Marketing] How to Create a Winning Google Plus Profile
    Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Visual Social Media Marketing Google+ provides the blank slate for a solid social media profile with unlimited link and text opportunities. Combine this […]. Author information. Peg Fitzpatrick. And her job.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, JULY 9, 2013
    [Marketing] Are Microsites Good for SEO?
    B2B Web Marketing Matt Cutts Microsites Recently a client commented that he was creating microsites for each of his products in an effort to get more pages into Google as well as more “inbound” links to his main site. “Is this a good idea?” ” he asked. Yes and no. First, it depends on why you’re doing it.
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] Neuromarketing: This is your brain on advertising…
    What does this mean to marketers? The assumption is that marketers, by using high-tech neurological equipment such as fMRI ( functional magnetic resonance imaging ) machines that trace brain activity, could create more successful ads. It is true that the human brain responds to images and words, which is why advertising works.
  • HUBSPOT  |  SATURDAY, JUNE 21, 2014
    [Marketing] The Social Media Shootout: How Brands Are Reaching Fans During the World Cup [Infographic]
    Check out this infographic created by Offerpop and Crimson Hexagon , which analyzes the marketing opportunity for this year''s World Cup. Social Media marketing data Nowadays, sports fans from around the world look to Twitter and Facebook for sports banter and live updates rather than typical online news outlets.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, DECEMBER 13, 2011
    [Marketing] 10 Sales Trends for 2012
    Our leading hypothesis is that sales channels will take on responsibilities that have traditionally belonged to Marketing, including upstream demand generation, awareness, and early consideration. The lines of distinction between Sales and Marketing will erode. Cutting Edge B2B Marketing Sales SupportSo what did we miss?
  • BIZNOLOGY  |  MONDAY, JUNE 16, 2014
    [Marketing] Link building basics: site audit
    For marketers and business owners alike, SEO – and especially link building – can seem like a foreign concept that is exceedingly technical and confusing. Link building can be intimidating at first, but links remain an integral part of search and link building is an essential part of online marketing. Infographics. Case Studies.
  • NUSPARK  |  SUNDAY, DECEMBER 18, 2011
    [Marketing] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
    Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here’s an example of Loopfuse Marketing Automation. B2B Lead to Sale Process Lead Nurturing Marketing Automation
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 31, 2012
    [Marketing] Focus Expert Series on Demand Generation
    Some time ago, the Fearless Competitor and President of the B2B demand generation  and global marketing company  Find New Customers hosted a round-table discussion with three top b2b lead generation experts. Paul Mosenson of  NuSpark Marketing. Focus Experts Roundtable  (listen here). Mac McConnell of  BlueBird Strategies. ”).
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 30, 2013
    [Marketing] 6 Hot Tips & Tools to Optimize Your Content
    Leading the content marketing team at VerticalResponse has taught me a lot about optimizing our content; so let me share six hot tips and tools to optimize yours. 1. If there is one hard and fast content marketing rule, it’s that if your readers don’t find value in your content, they won’t return. 2. You may even have a blog. Keywords.
  • MARKETRI  |  FRIDAY, SEPTEMBER 14, 2012
    [Marketing] The Top 3 Sources of Blog Traffic that are NOT on Social Media
    B2B Blog B2B Marketing Blog Traffic Blogging Blogging Best Practices Inbound Marketing Marketri BloggingIt’s well-documented that sharing content on social media is the best way to build readership on your blog. There’s no doubt that social media has made blogging easy, right? WRONG. General Blog Directories.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 6, 2012
    [Marketing] Harness the power of Newsjacking to Grow Your Business
    The idea is for companies to take breaking news and use it using blogs, social media, press releases and speaking opportunities to get on top of a story and engage.  In fact, I was attending a Marketing Hybrid meeting in NYC, talking to a CMO of a large insurance firm. He asked “What is truly new and interesting in marketing?”
  • MODERN B2B MARKETING  |  MONDAY, JUNE 8, 2015
    [Marketing] Texts From Marketo: Starting Our Story From Page 1
    We realize that some people may not know what we mean when we say that Marketo is the “best in class engagement marketing platform”. myself, am at the age where when I hear the word “engagement”, my mind immediately goes to weddings, not marketing. Modern Marketing b2b ConsumerSo here’s how we’re changing that. Oui, oui!
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Marketing] It’s 10:00 PM. Is Your Content Where It Belongs?
    Increasingly, marketers don’t know where their content is either. B2B technology marketers running lead generation programs are finding their content or offers on a wide range of sites they never intended to place their content on, yet they are paying $20 to $60, or more, every time someone downloads their content from these sites.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 11, 2011
    [Marketing] [X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics
    He also said his firm has found that marketing mix models with complete data can explain as much as 98% of the variance in revenue, while optimization based on mix models can typically improve marketing effectivness by 10% to 15%. That this mimics the reach and frequency measures used in traditional mass marketing (i.e.,
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Marketing] A Tour through the New Facebook Ads Manager
    To the delight of marketers everywhere, the dashboard overhaul has included many features that the interface desperately needed. Today, we’ll walk you through a few of the improvements to the Facebook Ad dashboard and discuss how they can help marketers find data faster. In the past, finding specific data was a sluggish process.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Marketing] Are You Having Trouble Finding Time to Blog?
    Marketing Tips Social Marketing brian milne how to find time to blog ProbloggerWe’re all overworked and underpaid. Time for most of us is a resource we don’t seem to have enough of, and for those of us who write a blog, it sometimes seems even more scarce. It’s quiet and your mind is clear.
  • NNC SERVICES  |  THURSDAY, MAY 30, 2013
    [Marketing] Visual content helps you get the best out of social media
    Pinterest and Instagram should no longer miss from your social media strategy – the top two visual social media networks will help you get the best out of your marketing approach. B2B Marketing Behind the Scenes blog Social media marketing Facebook page Instagram Pinterest social media Let’s see.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 4, 2012
    [Marketing] How To Keep Your Blog From Undermining Your Brand
    What are the keys to making sure your blog works with your marketing efforts and not against them? With your blog as with any other marketing strategy, take the time to consider what it will communicate and how best to strengthen your message. B2B Blogging B2B Marketing B2B Social Media Content Marketing Guest Posts
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2011
    [Marketing] 9 Reasons to Make a Software Purchase in December
    Would your accountants ever guess their marketers would know this ? If you are indeed thinking about marketing automation , then we invite you to take a look at a quick demo on how to turn marketing into revenue. B2B Marketing b2b marketing b2b marketing software business software solutions marketing software
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] Industrial and B-to-B Marketers: Can You Take Our Social Media Survey?
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Industrial and B-to-B Marketers: Can You Take Our Social Media Survey? If you give us your email, we’d be happy to send you the results. take my survey [link].
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Marketing] The Blogging Tactic No One Is Talking About: Optimizing the Past
    In fact, it' s exactly what you'd expect to happen as an inbound marketer. As more and more businesses have started buying into the importance of content marketing , more and more businesses are creating content. SEO Blogging Lead Generation Content Marketing DailyThe results have been nothing short of eye-opening. The goal?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Marketing] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    The company behind the research, Marketing Experiments, speculates that consumers are pretty good at identifying irrelevant images. While the example above is clearly fictitious, it’s a pretty good illustration of how to not approach social media marketing. B2B Marketing Social MediaHelen is the founder of writtent.com.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 8, 2012
    [Marketing] 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
    In addition, as the host of Mad Marketing TV , Jeff interviewed Co-Founder and Creative Director of Velocity Partners , Doug Kessler, on a show entitled. Jeff interviews top marketing experts every week. B2B Marketing expert known as the Fearless Competitor. Overview. When everyone’s shouting, no one hears anything.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Marketing] How To Blend B2B SEO Into On-Site Content Development
    Lista’s straight-forward approach to their resource center allows for streamlined viewing and access by content marketing asset type (IE, white papers, media, product literature, etc). And while B2B marketers can obviously just ask for links from target audiences, make it easy for other site owners to easily link as well.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 20, 2011
    [Marketing] What’s Changing With Social Media?
    Businesses are getting more comfortable with social media and are continuing to integrate it into their overall marketing programs. Marketing Trends Social Marketing smartbrief Social media examiner social media obstacles summus limited what's changing in social mediaLack of measurement - Less than 15% are measuring ROI.
  • MARKETING ACTION  |  FRIDAY, JUNE 12, 2015
    [Marketing] The Secret to Connecting with Self-Educating Buyers
    The following excerpt is from a recent webinar featuring Robert Rose and Tom Martin on the challenge marketers face today in connecting with self-educating buyers. Robert Rose is the chief strategy officer with the Content Marketing Institute and the author of a new book called Experiences, the Seventh Era of Marketing. Content.
  • BIZNOLOGY  |  MONDAY, DECEMBER 16, 2013
    [Marketing] Top 15 social CEO’s tell what social media taught them
    ” MARC BENIOFF (CHAIRMAN & CEO, SALESFORCE) : ”As a marketer, as a sales professional, you’d better know what’s happening on those social networks because those are your customers. Slider Social Media Marketing Business Social CEO social media twitter What are the secrets they’ve learned?
  • B2B MARKETING ONLINE  |  WEDNESDAY, JULY 28, 2010
    [Marketing] Why B2B social media is about making love, not war
    Ever wondered why Facebook has a 'like' button, but not a 'dislike' button? I was having a conversation with clients the other day about this and it seemed to underline a much wider point - what is possibly the biggest obstacle between B2B marketers and success in social media marketing.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 30, 2014
    [Marketing] Demand Generation – It’s Not That Easy
    Despite the information that is being peddled by some, all indications would say that what marketers are facing today is a pretty tough climb.  Take a look at the following: According to the Duke Fuqua School of Business: Only 35.7% of CMOs feel that they can prove the short-term impact of marketing spend quantitatively. Really?
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Marketing] Mobile Marketing in B2B: #B2Bchat at 8 PM EST on 9/22
    We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Where are we starting from: did you use mobile marketing this year? If so, how is it changing how marketing supports sales? Why not or what did you learn?
  • SALES LEAD INSIGHTS  |  MONDAY, NOVEMBER 16, 2009
    [Marketing] B2B Copywriting: Interview with Miller McMillan
    This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Sometimes a marketer may want a copywriter who writes how-to guides every day, or whose middle initials are S.E.O. Am I right? Absolutely. Benefits are everything.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 27, 2012
    [Marketing] The Upcoming Appearance Calendar for Jeff Ogden, President of Find New Customers
    Interviews & Guest Appearances buyer personas content marketing Find New Customers Mad Marketing TV management-best-practices marketing-campaignsJeff Ogden , President of the B2B lead generation company Find New Customers is a busy man. Check out this appearance calendar for the next few weeks. Look for Jeff at these events.
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Marketing] Marketing Analytics in Real Life [Cartoon]
    Video: Marketing Analytics 101: How to Measure the Effectiveness of Your Website Learn how to measure the effectiveness of your web site. Download the free video to learn how to measure the effectiveness of your web site. Connect with HubSpot
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 2, 2011
    [Marketing] 3 New Buttons To Make Your Brand More Social
    Publishers and marketers can now add the new “Follow” button so users can skip the extra step of being re-directed to Twitter. Social Media google Google +1 Klout Klout +K social media marketing Twitter Twitter Follow button Twitter marketingby Jesse Noyes | Tweet this Call it the week of the button. Google +1. Klout +K. Reddit.
  • SOCIAL MARKETING FORUM  |  TUESDAY, MARCH 1, 2011
    [Marketing] The Power of Choice
    Brand marketing Cross-channel cross-channel marketing online marketing tips & tricksWe miss the point that the power actually resides in having the ability to make a choice and not in what that choice may lead to.
  • LOOPFUSE  |  FRIDAY, OCTOBER 15, 2010
    [Marketing] Lead Scoring: Deliver Pre-Qualified Leads to Sales « Loopfuse.
    Additionally, I provide several different links to valuable information for my prospects through email marketing. This type of pre-qualifying activity will give your sales team greater confidence in the marketing team and the leads that come into Salesforce.com. Lead Scoring makes marketing valuable to sales! LoopFuse ,Inc.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 1, 2013
    [Marketing] Dominate Your Next Event With a Great Public Relations Strategy
    You also want to take into consideration what the rest of your year looks like as far as PR announcements and how you can roll your event announcement into your marketing calendar. Dominate Your Next Event With a Great Public Relations Strategy was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Noise Level.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 25, 2011
    [Marketing] Picking through the bones of Social Media failures
    Marketing best practices Social Media best practices social media best practices stanford smith why social media failsBy Stanford Smith, Contributing {grow} Columnist. I’m morbidly fascinated by failure. As of late, I’ve been scouring the web looking for failed social media programs. In every case, I am looking for something specific.
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 31, 2012
    [Marketing] The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12
    This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. Justifying the Investment for Social Media Marketing. Conferences & Events Social Media Statistics Higher ed Karine Joly Marketing Twitter webSTATISTICS.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 4, 2014
    [Marketing] The Importance of Knowing “Why”
    Data Marketing Intelligence Sales Data Sales Intelligence Software Tools Technology crm 2.0 Note: Today’s guest post is another in a series provide […]. data Enterprise 2.0 sales productivity Sales Strategy social intelligence
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Marketing] Overt or Covert: What’s Your Content Culture?
    One of the questions I’m asked most often is, “How do I convince my boss/CMO/executive to do content marketing?”. And as content marketers, this is where your storytelling chops really come in handy. We don’t have to sneak around or whisper about content marketing. appeared first on B2B Marketing Insider. Overt. Covert.
  • ANNUITAS  |  THURSDAY, AUGUST 28, 2014
    [Marketing] Social Media is Not a Strategy!
    Blog B2B Marketing Buyer perpetual demand generation Social media strategy Software Advice tactics According to the study, 84% stated they post on at least three social media networks with 70% saying they posted at least once per day.  However, less than 10% are using social media in their Demand Generation efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 24, 2012
    [Marketing] Happy Holidays from Our Home to Yours
    Marketing SolutionsComments Thanks Mark … Happy Holidays I enjoy your work Kevin Like. by Kevin Pignone.
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 31, 2012
    [Marketing] Multimedia Storytelling – Crafting Authentic, Compelling Narratives #eduweb12 #highered
    Conferences & Events Digital media Marketing multimedia renee basick storytelling university of chicagoDiscussion on multimedia use from Renee Basick , Director of Multimedia Initiatives at University of Chicago. PHOTOGRAPHY. Use slideshows when you can identify a strong narrative arc. Use galleries to convey a theme through images.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JUNE 17, 2010
    [Marketing] Intuit Fails Big Time to Communicate During Service Outage
    If we as marketers and corporate communicators have learned anything since the rise of social media and the mistakes of BP, Toyota, etc. Tags: B2B Integrated Marketing B2B Marketing B2B Social Media General Marketing The sites were still down as of yesterday afternoon 3:00 PM Eastern. Period. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 10, 2012
    [Marketing] The Secret Sauce for Creating Gold Medal Relationships
    Communty-building Marketing best practices social media strategy social strategy stanford smithBy Stanford Smith, Contributing {grow} Columinst. My wife and I are infected by Olympics fever. We watch the Olympic trials together every night. Inspired by track and field hopeful we have intensified our jogging and 5K training schedules. Right?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing] Some Brands are Thinking Outside the Outbound Box for Blogger Outreach
    Blogger outreach is like any other digital PR and inbound marketing tactic—it is a strategy that thrives when comprised of creativity and innovation. Blogger Outreach authority Blog blogger bloggers brand Business company Contest Customer Events Inbound marketing Instagram marketing outreach Pinterest posts story strategy tag WHO
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 10, 2012
    [Marketing] Not On Pinterest? This Chart May Change Your Mind
    The social site, which lets you pin images from around the Web, quickly grew a massive audience. I’ve written about some of the excuses B2B marketers make for not jumping into Pinterest before. This is a best practice for any modern content marketing: Your content should have well-designed visuals to keep the eye engaged. Subscribe.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 31, 2014
    [Marketing] How to Own Your Next Presentation
    If you’re in marketing, you probably think a lot about delivering content to your audience, but the way that you personally deliver content (whether it’s during a webinar, a sales call, a product demo, or a conference session) is just as important as your email open-rates. Event Marketing eye contact? The Content. The Delivery Itself.
  • B2B MARKETING ONLINE  |  MONDAY, JUNE 14, 2010
    [Marketing] Green is innovation's new frontier
    Guest blog by Steve Hewson, marketing director of Toshiba TEC Imaging Systems. This is more than corporate and social responsibility as a marketing tool. That’s not to say that marketers should shy away from marketing that imperative. Once it was a minority interest. Today, it’s the mainstream. Green is good.
  • VIDYARD  |  TUESDAY, OCTOBER 28, 2014
    [Marketing] Why Views Don’t Count: Video Metrics that Actually Measure Success
    Video, like any marketing tool, can be utilized to fill gaps before or during the sales funnel like bringing more people to your website or converting more leads to sales. Some of the most common goals for video marketing are: Driving more traffic. First thing’s first: determine your goal for your marketing video. Not so fast. If views
  • ACQUIRING MINDS  |  FRIDAY, APRIL 2, 2010
    [Marketing] The Outbound Renaissance live webinar goes awry
    Tags: demand generation email lead generation outbound marketing webinars InsideView Renaissance Umberto Milletti
  • THE POINT  |  THURSDAY, JUNE 24, 2010
    [Marketing] Factoids: How to Tweet Multiple Times About the Same Offer
    Tags: B2B Marketing Content marketing Demand Generation Landing Pages Social Media landing page design twitter white paper promotion
  • SALES CHALLENGER  |  TUESDAY, MARCH 11, 2014
    [Marketing] Does Challenger Have a Place in Transactional Selling?
    In all my years of selling to small business, mid-market, and enterprise customers, every single one of those principles rang true. Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Force Management Sales Process Management Solutions Selling So how do you differentiate yourself in those moments?
  • SALES CHALLENGER  |  MONDAY, MAY 26, 2014
    [Marketing] The Key to Improving Your Reps’ Productivity
    Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Force Management Sales Process Management Sales executives know that their reps need to deliver compelling commercial insights to differentiate themselves in today’s complex selling environment. But that’s not all!
  • HUBSPOT  |  SATURDAY, MAY 30, 2015
    [Marketing] 7 Easy-to-Use Interactive Content Tools You Should Explore
    Aware that the one-sided approach is less than desirable, why do marketers continue to pump out the content equivalent to this all-too-familiar bad date? First, it helps DDI uncover insights regarding the participant's knowledge level, which can be used to create more relevant marketing experiences moving forward. Lookbooks. Magazines.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 4, 2011
    [Marketing] Manufacturers: How Are You Getting Closer to the Professional Tradesmen?
    Beyond the normal marketing things you do, what are you doing to get closer to your customers and LISTEN to what their issues are? Marketing Tips Traditional Marketing brand advocates distributor council getting closer to the professional tradesmen rep council tradesman councilMay I suggest a tradesmen council?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 9, 2010
    [Marketing] Improving Marketing Performance Using Business and Social Intelligence (webinar)
    B2B marketing organizations are frequently unable to get results with traditional tactics for lead generation — oftentimes poor data quality and lack of richness impacts both purchased and house lists.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 22, 2013
    [Marketing] The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos
    Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. Anyone involved in marketing knows the importance of generating quality leads for their sales team. Event Marketing Lead Nurturing Modern B2B Marketing Follow Kathryn on Twitter at @KKilner. Where.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 14, 2014
    [Marketing] 3 Practical Resolutions for PR and Social Media in 2014
    The continued rise of content marketing, brand journalism and storytelling alongside new platforms means … Continue Reading 3 Practical Resolutions for PR and Social Media in 2014 by Maggie Patterson - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Marketing] Sales Operations Instant Lead Routing Technology Advances
    SmartForms is designed to optimize results for each customer – it works with any marketing automation system and any CRM – and the data enrichment ties into how each sales or marketing operations team works. SmartForms is the solution of choice for a growing number of sales operations and marketing operations leaders.
  • LEAD VIEWS  |  FRIDAY, SEPTEMBER 16, 2011
    [Marketing] 4 Building Blocks to Using Content for Lead Generation
    Today’s post is by Kim Gusta, Content marketing expert for the technology industry and owner of Kim Gusta Marketing. Lead generation is a common goal for content marketing strategies. Content marketing is a great strategy for lead generation, but you need to go about it the right way. Really, really well. Next Steps.
  • BIZNOLOGY  |  FRIDAY, JUNE 21, 2013
    [Marketing] Are Social Media Sabbaticals A Good Idea?
    Social Media Marketing Business Marketing and Advertising social media Social space Photo credit: Pahz. have seen quite a few people as of late decide to take a break from social media for 30 days or some other relatively random span of time. Part of me wonders why they are doing it. Why take a social media sabbatical at all?
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Marketing] Maximizing Event Effectiveness 3 Ways
    Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both  MarTech  and  Oracle’s Modern Marketing Experience and then the Marketo Summit. As my favorite marketer Seth Godin says, “Strive to be missed.” Author: Erika Goldwater CIPP/US  @erikawg is VP, Marketing for ANNUITAS.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] Buyers to Marketers: Don’t Call Me, I’ll Call You
    ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. For B2B marketers, this environment requires a renewed focus on three elements and one major change. No thanks, I’ll pass.”
  • SALES CHALLENGER  |  MONDAY, JULY 15, 2013
    [Marketing] 4 Myths About Driving Mobile Sales Enablement
    Blog CEB Sales Blog Field Sales Sales & Service Sales and Marketing Sales Force Management Sales Process Management Solutions Selling Mobile-supported activities are a new domain for most sales organizations – looking to mobile as a means to further improve sales process efficiencies and customer interactions.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 15, 2014
    [Marketing] The Secret to Going Viral
    You’ve probably heard the word “viral” in relation to online marketing before. As marketers, we cannot make content become viral. Marketers and brands do not have the power to make anything viral. The goal in any marketing initiative should not be creating viral content; it should be on creating quality content.
  • CEEKUE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] Cold Calling Morons?
    Nowadays it’s about permission marketing. General Marketing Permission Marketing cold calling pull pushLet’s face it. Nobody likes telemarketing or cold calling. We are living in the 21st century! Stop pushing and start pulling! Stop [.].
  • THE NEW STRATEGIST  |  THURSDAY, JANUARY 3, 2013
    [Marketing] Great list of awesome Marketing Blogs
    marketing blogs blogging business social mediaYou’ll likely want to find & bookmark all of these: Embedded from the Pardot Blog.
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 15, 2015
    [Marketing] 3 BIG AdWord Mistakes To Avoid
    While recent updates have improved user experience , new PPC marketers are likely to feel inundated logging into Adwords. It’s sad that Google tries to trick novice marketers by claiming it’s the “best opportunity.”. The keyword planner is one of the handiest tools a digital marketer has. B2B Web Strategy Online Marketing PPC
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Marketing] Email Expert Laura Atkins on How to Make Sure Your Emails Hit the Inbox
    Author: Laura Atkins This week Marketo released The Definitive Guide to Engaging Email Marketing. We wanted to include insights and best practices from some of the leading minds in email marketing. What is your advice for creating engaging email marketing campaigns and content? Email Marketing
  • SALES CHALLENGER  |  TUESDAY, JUNE 17, 2014
    [Marketing] The Reason for Increased Sales Cycle Lengths
    Blog CEB Sales Blog Sales & Service Sales and Marketing Solutions Selling This is the second in a series of blog posts on our latest research: Creating Customer Consensus. Click here to read the first. So what strategies are sales teams around the world employing in order to sell to diverse stakeholders and build consensus?
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Marketing] 10 Marketing Tips From the Speakers of Upcoming 2011 #IMS [Contest]
    The Inbound Marketing Summit and HubSpot User Group Summit are two of the biggest inbound marketing events of the year. Running back-to-back September 14-16, 2011, here's what you have to look forward to: Marketing Wisdom: 10 Marketing Tips From the Speakers of 2011 Inbound Marketing Summit. How does it work?
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 13, 2015
    [Marketing] How Brand Builders Can Prep For Content Creators
    This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns. Content Marketing One of the many things I do for my clientele is to construct a totality of vision. This is not […].
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Marketers: It's Time To Get Off The Dime
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Marketers: It’s Time To Get Off The Dime It’s been a tough 18-plus months for everyone in this channel, contractors, distributors and manufacturers alike.
  • B2B MARKETING TRACTION  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Marketing] Social Media Outsourcing – Is It Right?
    What I believe is OK and can get you better results as you get started in social media is to hire a social media consultant or marketing firm to help you analyze and plan your social media strategy. We’re as authentic and engaging as possible, because we spend time developing your marketing persona and strategy. Tweet. Authentic.
  • SALES CHALLENGER  |  SUNDAY, APRIL 6, 2014
    [Marketing] Annoying Corporate Buzzwords: Revisited
    Blog CEB Sales Blog Sales & Service Sales and Marketing Solutions Selling but, to the best of your intentions, you find yourself slip sooner or later. We’re revisiting this topic based on  an interesting recent article in the Wall Street Journal  with a new list of culprits to ban in 2014. Dynamic resilience”  – Huh? Yeah, I’m lost too.
  • B2B MARKETING ONLINE  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] The future of the internet isn't mobile.
    The near -future of the internet is mobile, but as B2B marketers we must be aware of how internet usage is changing in the long-term, and what this means for our campaigns and communications. Tags: Online Marketing Technology Web content strategy device-independence internet mobile technology trends But surely it must be?
  • B2B MARKETING ONLINE  |  SUNDAY, DECEMBER 5, 2010
    [Marketing] Resolving the conflict in B2B
    There’s been a long battle between sales and marketing, especially in B2B. People still wonder if sales and marketing can get along or whether the most effective organisations are sales or marketing led. And that is B2B marketing’s role – to bring people to the balcony to get a new perspective.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Marketing] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Related Stories Intermediate Techniques to Build a Better Email Marketing Campaign Google+ 301: How to Start and Grow a Community Video Marketing Tips for A/E/C Firms: 7 Best Practices. Online Marketing Websites That metric is overall traffic, or the number of visits to a website. Anything over 2.00 Why is this metric important?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Marketing] How To Reach Millennials + Moms – The YouTube Formula
    He presented his thoughts at NewsCred’s 2015 # ThinkContent Marketing Summit to a packed crowd to help them figure out “How Understanding Consumer Behavior Can Help Connect You to Your Audience.” In short, are you ready to deliver the video content that Generation C really wants to view and share, over and over? Content Marketing
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 13, 2014
    [Marketing] Are Full Line Print Catalogs Dead?
    Back when I started in the ad business (back in the stone ages), the full line catalog was not only your bible, but one of your largest marketing expenses. Now you may ask what does a study by an office products company have to do with the industrial and construction market. Interesting question, isn’t it? Sound familiar?
  • MARKETRI  |  TUESDAY, MAY 21, 2013
    [Marketing] The Top 10 Contact Management Considerations for CPA Firms
    If there are key pieces of contact information, such as email addresses needed for email marketing and newsletters, it is important to see how much of that info the firm already has and how much still needs to be gathered. What information is most important for the partners, marketing department, and business development to track?
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 18, 2012
    [Marketing] B2B gets Pinteresting
    Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. B2C marketers have been the quickest to move into this previously uncharted territory by taking advantage of the channel’s emphasis on visual communication.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 9, 2012
    [Marketing] How Do You Get Your Readers To Share Your Blog?
    Marketing Tips Social Marketing dan zarrella how to get readers to share your blog Problogger zarrella's hierarchy on contagiousnessLet’s face it, the reason we all blog is because we want to share something that is relevant and might be useful in our readers’ day-to-day business. Some pretty interesting stuff.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Marketing] Create an Event Oasis: The Top Reasons to Host a Lounge
    Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way.  Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.  Event Marketing b2b
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 17, 2012
    [Marketing] Picture This: 10 Amazing Photo Sharing Apps
    Kerry O’Shea Gorgone , JD/MBA, teaches New Media Marketing in the Internet Marketing Master of Science Program at Full Sail University in Winter Park Florida. Mobile marketing visual communication colorsplash diptic flipgram hipstamatic incredibooth instagram kerry gorgone marblecam panorama 360 photoshop express snapseedTweet.
  • LEADERSHIP  |  TUESDAY, APRIL 28, 2015
    [Marketing] Impact of Social Media and Blogging on B2B Vendor Selection
    Where in all this complexity does social media marketing figure? If you read the remainder of the report, you can see that the intent is not to steer B2B marketers away from these (worthwhile) activities. —Higher Quality will Create a Bigger Impact. So why ask that question? Click To Tweet. Read: Is Content Killing Your B2B Sales?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, AUGUST 22, 2009
    [Marketing] Four senior-level marketing job openings
    A friend of mine is recruiting for these senior-level marketing positions at a Fortune 500 company based in the Midwest U.S. Visit Schaefer Marketing Solutions at www.businessesGROW.com. If you are interested in applying or learning more, please send your resume to Ms. Vikki Boney at vikki@alistarinc.com. Good luck!
  • BIZNOLOGY  |  MONDAY, MARCH 14, 2011
    [Marketing] What's the best way to say thanks to a customer?
    Internet Marketing internet marketing marketingImage by woodleywonderworks via Flickr. by Eva Lyford. "No matter what happens, I just want to say thank you for introducing me." said the the email, and just like that, I was jarred out of my analytcal headspace in the midst of editing a tech document. What about your customers?
  • SAZBEAN  |  THURSDAY, FEBRUARY 24, 2011
    [Marketing] Social Commerce – What is it, Who’s Doing it, How can You?
    Marketing Social Media Strategy eCommerceAnother one of the buzzwords that gets thrown around quite a bit is “social commerce.&# Like most of these buzzwords, the practice itself isn’t necessarily new. People have been using socializing to sell things since they first started trading. So, what exactly is social commerce?
  • WRITING ON THE WEB  |  FRIDAY, MAY 28, 2010
    [Marketing] 6 Ways Blog Formatting Engages the Reader’s Brain
    Tags: About Blogs Content Marketing Getting Read On Writing Better Pathway to Profits Writing Great Blog Content Attracting Clients blog formatting blog marketing blog writing persuasion triggers
  • TOMORROW PEOPLE  |  MONDAY, JANUARY 2, 2012
    [Marketing] Is your business ready for the latest marketing trends?
    Are you prepared to make the most of the latest marketing trends? Ready to respond to the fresh opportunities offered by market trends in 2012? Marketing content gets personal. Next year is the year that marketing becomes more personalised. Mobile marketing reaches critical mass. Mobile is going centre stage.
  • READYPULSE  |  FRIDAY, JULY 12, 2013
    [Marketing] Announcing Hashtag Support for Instagram, Twitter, and Facebook
    Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Hashtags have always played a critical role in content discovery and sharing for social media users and extending reach for social media marketers. Social Content Marketing Guide. Hashtags are loved by both – users and brands.
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