WRITTENT | FRIDAY, MARCH 29, 2013
[Marketing] Google Changes, Rocking Marketers and Other Content of the Week
Ladies and gentlemen, prick up your ears for some interesting reading on the marketing world. Epic Content Marketers: 20 More Women Who Rock. Although generating leads into customers is a highly valuable skill, sometimes content marketing just becomes a part of our professional or even personal life. Ways to Write Damn Bad Copy.
B2B MARKETING TRACTION | TUESDAY, MARCH 13, 2012
[Marketing] How to Blog: What Do I Write About?
” This question is particularly common for B2B marketers. For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. See my previous post on this, B2B Marketing Content: How Much Should You Give Away? ). Contact New Incite today.
HUBSPOT | MONDAY, NOVEMBER 29, 2010
[Marketing] Convincing Your Boss in the Value of Social Media [Marketing Cast]
In this episode of the Weekly Marketing Cast , David Meerman Scott outlines a few ways to make this argument more convincing. Marketing Takeaway: As an industry leader, you shouldn't fear new technology but figure out ways to leverage its power. Marketing Takeaway: Pick a case study in your industry and share it with your boss.
INBLURBS | TUESDAY, JANUARY 18, 2011
[Marketing] Social Media increases the pressure for better customer service
More and more companies discover social media as a marketing channel. Social media marketing opportunities are limitless. But when you think the only thing you can do with social media is to blow out your marketing message, than you are missing a great part of the possibilities social media is offering to your business.
VERTICAL RESPONSE | THURSDAY, FEBRUARY 13, 2014
[Marketing] Totally Terrified of Public Speaking? 4 Tips to Cope
© 2014, VR Marketing Blog. Tips to Cope appeared first on VR Marketing Blog. Small Business Marketing entrepreneurship public speaking public speaking tips public speeches small business managment small business marketing speeches Tyler Willis Your heart is beating so hard you can hear it in your ears. Rehearse!
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Marketing] 4 Ways to Leverage Conversion SEO for Ecommerce Marketing
Focus search engine marketing efforts on high quality conversion keywords while weeding out high traffic/low conversion generating keywords. If you run an ecommerce store, traditional search engine optimization techniques may help you generate high traffic numbers, but that traffic may not necessarily generate much revenue.
CONVERSIONATION | TUESDAY, MAY 24, 2011
[Marketing] B2B Blogging Trends 2011: Towards an Integrated Approach
Earlier this year I was asked to contribute to a white paper on blogging trends (and tips as well), aimed at B2B marketers. Key reasons for an integrated blog marketing approach. However, it also requires an integration with your marketing efforts and goals. Several other organizations have no blog at all. included).
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 15, 2011
[Marketing] We’re a small company. We can’t afford B2B demand generation
Filed under: Demand Generation , Fearless Competitor , Find New Customers , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Marketing ROI , Remarkable content , Revenue Performance Management , sales challenges , Sales Leads , sales-ready leads.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MARCH 6, 2011
[Marketing] Six ideas to get your blog out of the fog
B2B and social media Blogging best practices Case studies Content Marketing corporate communications blog comments blog readership blogging best practices blogging case study blogging for businessWe have an extraordinary opportunity today! Thanks to Christina Pappas, a blogger with Zmags.com, we're going to dissect her blog as a case study!
THE NEW STRATEGIST | THURSDAY, DECEMBER 29, 2011
[Marketing] For Auld Lang Syne - 5 Resolutions to Help Make Social Media Better
social media resolutions new years business twitter linkedin facebook marketingForget those stereotypical resolutions like losing weight, learning ballroom dance, joining a book club, or taking up piano lessons. 1 - I will never send a Twitter Auto-DM from this moment forward. The auto-DM was a bad idea from day 1. People still do it. Really?
BIZNOLOGY | TUESDAY, SEPTEMBER 25, 2012
[Marketing] Business tweeting is a life-sentence
Client Relations Community Manager Online Reputation Reputation Management Social Media Marketing Twitter Management Anne-Marie Slaughter Diane Rehm Diane Rehm Show Facebook Krista Tippett Online Reputation Management social media twitterMy first question is: why have you waited until now? My second is: why now? Is that your solemn vow?
B2B MARKETING UNPLUGGED | WEDNESDAY, SEPTEMBER 22, 2010
[Marketing] Why Your Agency Sucks at B2B
Okay maybe your agency doesn’t suck at B2B marketing. They don’t sell us what we want: Business marketers are measured on a bunch of things about which most agency people have little interest and even less understanding. think business marketers do a terrible job of confronting our agencies with our realities. Less OPEX spend.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 24, 2015
[Marketing] Top 10 Reasons NOT to talk to Find New Customers
Your Chief Marketing Officer said “Don’t sweat it. contact-form] Filed under: BtoB Marketing. BtoB Marketing b2b marketing BtoB marketing Find New Cuatomers lead-generation 'The B2B lead generation consultancy, Find New Customers is not for everyone. This is the story of Jeffrey L. Thank you, David Letterman!).
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 23, 2010
[Marketing] Can the social web play a role in customer retention?
And is there a way to leverage the social web to keep your customers … even in the extreme case of a commodity market? There is usually only one winner in a commodity market — the lowest cost supplier — except in periods of high demand when supply falls short. Increase speed to market. process to retain customers.
THE POINT | FRIDAY, DECEMBER 23, 2011
[Marketing] Information Kits: Packaging Offer Content for Higher Response
For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. This post is adapted from the Spear white paper: “ How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers.”
THE ROI GUY | WEDNESDAY, APRIL 18, 2012
[Marketing] Case Study: Palo Alto Networks TCO Calculator
The Palo Alto Networks marketing team worked with Alinean to create a TCO savings campaign, with a web-based calculator for prospects and sales use, enabling quick and credible quantification of cost savings opportunities and TCO advantages. TCO Calculator TCO Tools Value Marketing TCO Pisello Palo Alto Networks Alinean
CONVERSIONATION | THURSDAY, SEPTEMBER 9, 2010
[Marketing] Social media and communities in CRM and relationship marketing
Here's a quote from “Using your customers’ desired actions to increase your sales”, a paper by Gerry McGovern and Kristin Zhivago: "You think you know what is important to customers. You have a list. Your company is managed according to this list". However, they write that. Click title to read more
THE ROI GUY | TUESDAY, FEBRUARY 21, 2012
[Marketing] What is the Value of a Lead?
Frugalnomics is in full effect, and as a result, marketing is harder than ever before, requiring more significant investments in more content, more channels and more collaboration. Calculations can get complicated because marketing is often a non-linear process, with multiple touches and influences ultimately driving and opportunity and sale.
SOCIAL MEDIA B2B | THURSDAY, MAY 10, 2012
[Marketing] 3 Ways to Get B2B Social Media Value from Google+
Many B2B marketers have already been scratching their heads trying to figure out how to make use of Facebook and Twitter. Along comes Google+, another social network that the average B2B marketer just doesn’t have the time to learn and master. Yet even these firms can derive useful SEO and social marketing benefit from Google.
B2B IDEAS @ WORK | FRIDAY, DECEMBER 2, 2011
[Marketing] B2B Marketing Events Around The World - Dec 2011
Here's what's on tap for marketing industry events for December. December 5-7 Direct Marketing Institute New York, NY: DMA promotes this DMI seminar that will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design. Download advanced content from our B2B Marketing Idea Series
ACHIEVE MARKET LEADERSHIP | MONDAY, DECEMBER 10, 2012
[Marketing] The New SEO Rules in a Content Marketing World
How can content marketing organizations remain search-friendly while adhering to best practices in social media? According to Rand Fishkin at SEOmoz, the 5 best practices of content marketing while maximizing SEO search in an ethical way are: Create content that people will have an incentive to share. Today, this is no longer the case.
CONTENT MARKETING TODAY | TUESDAY, AUGUST 4, 2009
[Marketing] How to Create an E-Book That Will Benefit Your Customers and Your Company
The E-Book E-Book Is the Perfect Example of Content Marketing That Helps You Be a Much More Effective Content Marketer. You have to love it when a great marketing guy completes the content marketing circle. Jonathan is true to the content marketing credo. He provides relevant and compelling content for free.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 22, 2011
[Marketing] The 10 Best Walkable Destinations from Dreamforce #DF11
The 10 Best Walkable Destinations from Dreamforce #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing beer cloud computing Dreamforce Dreamforce 2011 dreamforce tips foodPeople have been known to spend the whole event without seeing the sun. Where to Get Bomb Burritos.
HUBSPOT | WEDNESDAY, OCTOBER 27, 2010
[Marketing] New Marketing Data: 2x PPC Performance with Social Media
Free - No Form - Excerpt from MarketingSherpa's 2011 Search Marketing Benchmark Report. If you think social media marketing has no impact on PPC performance, think again. According to the researchers at MarketingSherpa , across the board active social media marketers had better PPC results than their non-social media user counterparts.
PR MEETS MARKETING | MONDAY, FEBRUARY 2, 2009
[Marketing] Using Social Media: Part 6 - Measurement
technorati tags: B2B Business-to-business BtoB Facebook Feedburner Google Analytics LinkedIn Marketing Measurement PR Public Relations Quantcast Social Media Steve Boyd Twitter Tweetburner. Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post. Copyright 2007 by noblelgnoble. Tweetburner.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 11, 2010
[Marketing] The ultimate value question
If you don’t have a clear … Continue reading → Tags: Business relationships Fearless Competitor Leadership Leadership Lessons Management best practices Marketing lead generation “If I am your ideal customer, why should I buy from you rather than from your competitors?
BIZNOLOGY | FRIDAY, FEBRUARY 10, 2012
[Marketing] Google’s Screenwise Asks “How Do the Little People Search?”
This is otherwise known as market research ;-). Search MarketingGoogle is an interesting company. It seems like they have little sense of what each of its various parts are up to at any given moment. Maybe that’s why Larry Page has come in and tried so hard to get a unified Google in front of everyone. What’s in it for you?
SAZBEAN | FRIDAY, OCTOBER 22, 2010
[Marketing] Building Relationships by Commenting
Commenting on blogs, posts, videos, and others types of content is a great way to build relationships, not only with the content producers, but also others who see the content. However, treating comments as link bait (commenting just to get people to click on your link), can have just the opposite effect. Quality over Quantity. Comment on Comments.
HUBSPOT | FRIDAY, JULY 8, 2011
[Marketing] 5 Ways to Enchant Your Audience With Your Marketing
But what exactly does that mean, and how can we use it for marketing? Here are some things we marketers can learn from Guy's book and the concept of enchantment. Use Pull Technology and Inbound Marketing. Creating that personal bond or connection with your audience is crucial to any marketer. Act in a Transparent Manner.
FATHOM | WEDNESDAY, JULY 2, 2014
[Marketing] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
If you’re on the marketing team, you’re likely responsible for delivering quality inbound leads to your sales team. When it comes to transitioning leads from marketing to sales (and more importantly closing deals), aligning inbound and outbound marketing efforts is critical. Outbound marketing – What is that, you ask?
HUBSPOT | MONDAY, APRIL 11, 2011
[Marketing] Top Incentives for Driving Email Subscribers [Marketing Cast]
“I don’t think that is really what people are really looking for,” says David Meerman Scott about product incentives in email marketing. In this episode of the Weekly Marketing Cast we discuss the number one incentive that drives email subscriptions: content. What Are People Looking For? What Should You Focus On?
HUBSPOT | THURSDAY, FEBRUARY 17, 2011
[Marketing] How Long Should a Marketing Survey Be Online?
When it comes to online surveys, marketers have to walk a fine line between getting all the information they need and asking too many questions and thus preventing respondents from completing the survey. However, this data does serve as a guideline for marketers looking to receive in-depth and thoughtful answers to survey questions.
THE ROI GUY | FRIDAY, APRIL 6, 2012
[Marketing] Gartner cuts 2012 IT spending forecast by 1/3rd
As the glow of the New Year wears off in 2012, US currency valuation, macro-economic problems remain in the euro-zone, rising oil prices, and potential issues in China’s overheated real estate market all are conspiring to lower the most rosy of predictions. Are you ready to grab your share of the dwindling 2012 IT Budget? for the year.
BUYEROLOGY | FRIDAY, OCTOBER 14, 2011
[Marketing] How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions
Image by IceSabre via Flickr The notion that perceived risks influences purchasing behavior has been around for quite some time.
INBLURBS | THURSDAY, FEBRUARY 2, 2012
[Marketing] How Word-of-Mouse can Drive Revenue for your business
Do you utilize one or all of the above suggestions to improve your chances on the market? Content Creation Strategy Online Reputation social media marketing social media engagement Social Media for business Social Media ROI user generated contentThe influence of user generated content on purchase decisions is increasingly growing.
EARNEST ABOUT B2B | WEDNESDAY, AUGUST 22, 2012
[Marketing] This is the week that was: Viva Marketing
Bad news of the week: Is that marketing is dead. Bill thinks traditional marketing just doesn’t make sense in the new world order and apparently so too does the CEO community – who believe most CMOs just aren’t up to scratch. Here at Earnest we agree to an extent, but don’t think traditional marketing has quite had its day just yet.
KOMARKETING ASSOCIATES | MONDAY, DECEMBER 23, 2013
[Marketing] Happy Holidays From KoMarketing Associates!
Search Engine Marketing Blog 'As many of you already know, we relocated to the Fort Point District of South Boston earlier this year. Here’s a look at some of the scenes of winter and holiday cheer in our neck of the woods. From all of us at KoMarketing Associates, we wish you a happy holiday season and a productive new year!
EARNEST ABOUT B2B | MONDAY, MAY 10, 2010
[Marketing] How do you get a 60% response rate from FTSE250 Finance Directors?
Tags: B2B Social Media B2B campaigns B2B marketing Technology marketing Uncategorized B2B b2b creative B2B campaign data direct marketing
ACSELLERANT | TUESDAY, MARCH 11, 2014
[Marketing] Achieving Remarkable ROI with Your Business Story Video
'Today, every marketing campaign should include well-made video. Business Story Video Visual Storytelling video marketing The post Achieving Remarkable ROI with Your Business Story Video appeared first on acSellerant Visual Strategies.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 20, 2010
[Marketing] Turn Inbound Leads into Customers
Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. But Don’t expect a lead generated from inbound marketing to turn into a qualified prospect overnight. Ensure future offers are highly relevant.
CEEKUE | SUNDAY, SEPTEMBER 5, 2010
[Marketing] Sunday Cartoon – URL
Tags: Sunday Cartoon b2b marketing
ENGAGE | WEDNESDAY, OCTOBER 12, 2011
[Marketing] 7 Tips for Developing Your Webinar Strategy
A s a content marketing strategy , webinars can be highly effective – positioning your organization as a thought leader or the go-to resource of valuable information. But, marketers say that their number one content marketing challenge is producing engaging content. Here are some ideas that may be helpful.
VERTICAL RESPONSE | MONDAY, JULY 8, 2013
[Marketing] Should LinkedIn Groups Be Part of Your Social Strategy?
LinkedIn Groups are exactly what they sounds like, groups of people discussing a common subject such as social media, email marketing or advertising. But others, like my Digital Marketing group example below are closed. © 2013, VR Marketing Blog. appeared first on VR Marketing Blog. Want more info on using LinkedIn?
WRITTENT | WEDNESDAY, MAY 14, 2014
[Marketing] 27 Writing Mistakes that Are Costing You Clients and Cash
'Forget about all your blog marketing and traffic generation efforts. The post 27 Writing Mistakes that Are Costing You Clients and Cash appeared first on Inbound & Content Marketing Hub. Blogging Content Creation Content Marketing Content Strategy Lead Generation Typos. Having a typo on your blog is 100% inexcusable.
BIZNOLOGY | TUESDAY, AUGUST 16, 2011
[Marketing] Google Adsense rewards super-quick page loads
Organic Search Search Marketing AdSense AdWord Chris Abraham Google Royal Wedding Search Search engine optimization WP Super CacheImage via Wikipedia. by Chris Abraham. The faster the page loads, the better your site will rank on Google search, all other things being equal. Take it to the bank.
ENGAGE | MONDAY, JULY 4, 2011
[Marketing] What the Presidents of the USA Would Have Blogged About on the 4th of July
In a much humbler realm – content marketing – the same virtues apply to success. In honor of the 4th of July, here are what some of the commanders in chief have said about content marketing. Innovation Plus Opinion Building Community Content Marketing Content Strategy InspirationSort of. March on, yourself.
HUBSPOT | WEDNESDAY, FEBRUARY 16, 2011
[Marketing] A Marketer's Guide To Video Codecs
While online video is fun to watch and an important part of your inbound marketing content strategy, it does require some technical knowledge to execute well. Why Do Marketers Need Codecs? How do you plan on using video and audio in your inbound marketing in 2011? Free Download: How to Use Online Video for Inbound Marketing.
INBLURBS | WEDNESDAY, FEBRUARY 9, 2011
[Marketing] 5 ToDos for your Social Media Success in 2011
You should focus on major trands to market your business. You can reach new potential employees with Inbound Marketing the smart and easy way! Marketing only works with a budget! You decide if you want to make a great marketing tool out of your service and support. Use location based marketing. Gowalla. Loopt.
B2B MARKETING ONLINE | TUESDAY, JUNE 8, 2010
[Marketing] Psion - the return.
So, here it is… my first posting for B2B Marketing Online, and I am delighted to be part of such a vibrant and growing community. The progress so far: In the past year, I have created a centralised marketing hub, with the right kind of agency model at the heart. This fuels the whole field marketing & sales engine.
THE ROI GUY | FRIDAY, MAY 25, 2012
[Marketing] Gartner reports that CFOs are “large and in charge” of technology decision making
Our advice: to engage CFOs sales and marketing needs to clearly quantify: 1. To explore how Value Marketing and Selling tools could make a difference, click here. Value Marketing IT Economics IT Budgets IT Pisello Alinean Value Selling CFOand “Why Now?”, The high cost of “doing nothing” 2.
HUBSPOT | THURSDAY, JANUARY 6, 2011
[Marketing] New Chart: Most Effective Email Marketing Objectives for 2011
In my last post on email , I talked about email marketing challenges. Today, I’d like to focus on email marketing objectives. There are many good reasons for email marketing. That’s why it’s so important to set your objective for your email marketing. Do you agree with these email marketing objectives?
THE EFFECTIVE MARKETER | MONDAY, AUGUST 12, 2013
[Marketing] How The Democratisation Of Data Is Helping Small Business
Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. Segmenting different customers and prospects into lists based on tailored marketing messages. New technology is emerging.
B2B MARKETING UNPLUGGED | THURSDAY, DECEMBER 2, 2010
[Marketing] The Furry Dead Things at the Unimpressed Feet of Sales
One of my favourite conversations between a sales person and a marketing person started quite badly. The sales person, having been chastised for a lousy quarter, landed in front of this marketing manager with a lengthy list of materials he believed would solve his sales shortfall. They don’t understand marketing communications.
FATHOM | MONDAY, JANUARY 6, 2014
[Marketing] Marketing in Education: Addressing Common Core State Standards
'If you’re immersed in the education marketing space (specifically -K-12) the words “Common Core” spark some heated debate. And if you’re marketing to administrators, teachers or parents, you know that you need to address the topic. Marketers can use this opportunity to stand out and build trust with existing and potential partners.
MANHATTAN MARKETING MAVEN | MONDAY, JANUARY 6, 2014
[Marketing] 4 Hot Marketing Topics for 2014
Incenting loyal customers to talk up a brand, especially in social media, is an incredibly efficient way to go to market. Marketers have mountains of data that they can’t make sense of. 'A new year means new budgets, new priorities, new alignments and new worries. Here are four critical issues my clients are working on for 2014.
B2B LEAD BLOG | TUESDAY, AUGUST 9, 2011
[Marketing] Have a minute? Find out why lead nurturing is more critical than ever
Share and Enjoy: Lead Generation Lead Nurturing Marketing StrategyTweet In this recent interview with BNet Australia, Brian Carroll reminds us that 90 to 95 percent of customers aren’t ready to buy. Find his comments at timestamp 18:14.). So what do you do with them until they are? You nurture them. What problems can lead nurturing solve?
VERTICAL RESPONSE | THURSDAY, DECEMBER 12, 2013
[Marketing] Holidaypalooza: The Season’s Brightest Holiday Emails
'‘Twas the month of December, And all through the land, Holiday emails were sending, Just as those marketers planned. The marketers at J. The email also comes off as very laid back and personal as if a co-worker is telling you about a secret sale rather than a professional marketer. © 2013, VR Marketing Blog.
VOICE-BASED MARKETING | WEDNESDAY, JUNE 26, 2013
[Marketing] Why Call Tracking Is Only Step One for Marketers
'As marketers seek to better understand how their campaigns are working and reduce the amount of ad dollars they waste on unsuccessful ads, call tracking has become a go-to tool. are driving leads and which aren’t; marketing teams have greater control over their leads than ever before. phone lead comes in. So what happens next?
INBOUND SALES NETWORK | FRIDAY, APRIL 19, 2013
[Marketing] Why 61% of Companies Are Doing Content Marketing Incorrectly
Content is an essential part of any marketing strategy. According to a Marketing Profs/Content Marketing Institute survey , 68 percent of marketers said they used content for brand awareness, 68 percent used content for customer acquisition and 66 percent used content for lead generation. Now don’t get me wrong.
TRADESMEN INSIGHTS | THURSDAY, JUNE 12, 2014
[Marketing] Big Data, Mobile and Social Media Dominate the Conversations at the 2014 BMA Global Conference
recently attended the Business Marketing Association (BMA) global conference which was held in Chicago May 28-30, 2014. The largest B2B marketing conference in the world, BMA14 was attended by a record 950 B2B marketers from 450 firms, 33 states and 12 nations. 'By Matt Sonnhalter, Vision Architect. Mobile. Social Media. link].
BIZNOLOGY | MONDAY, OCTOBER 17, 2011
[Marketing] Don’t be afraid of fake reviews
Internet MarketingImage via CrunchBase. Last week, I talked about how you really do know what to say in social media. got lots of nice feedback on that post, but I know that some of you are still skeptical. know that some of you still believe that old PR maxim to never dignify a scurrilous story with a response.
PAUL GILLIN | TUESDAY, APRIL 24, 2012
[Marketing] Paul Greenberg on Social Customers
marketing Social Media social networks Paul Greenberg social businessWho are social customers? According to Paul Greenberg , they: Are savvy using social channels. Trust differently than they used to. Communicate with peers. Communicate with companies. Get what they want. Are social, mobile, local. Deliver high-quality goods and services.
HUBSPOT | FRIDAY, JUNE 4, 2010
[Marketing] A Foodie's Guide to Inbound Marketing
So naturally, it's started to invade other parts of my life -- including how I think about inbound marketing. Earlier this week while we were out having a dinner, a friend asked "I don't get Inbound Marketing. With inbound marketing you need to do the same thing. With Inbound Marketing it's similar. What exactly is it?"
HUBSPOT | FRIDAY, SEPTEMBER 23, 2011
[Marketing] 3 Ways to Make Inbound Leads More Effective for Sales and Marketing
His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. At least that's inbound marketing's promise. To that extent, inbound marketing “delivers” on delivering leads. The Conclusion: Make Inbound Marketing More Effective. The Inbound Promise. Admit it.
B2B MARKETING TRACTION | MONDAY, APRIL 2, 2012
[Marketing] How to Blog: How Much Time Does It Take?
” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog. Blogging b2b blog marketing marketing persona plans strategy2008 Technorati study showed that the blog abandonment rate was over 90%! How much time each blog post can take.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 30, 2011
[Marketing] A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6
Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises. Of course, there’s an elephant in the corner, and its name is “Marketing Cloud.” Is the Radian6 acquisition the beginning of a Salesforce Marketing Cloud? Surprise? Share email.
HUBSPOT | WEDNESDAY, MAY 19, 2010
[Marketing] Basic HTML Every Marketer Should Know (About Links)
As a follow up to my first post on Basic HTML Every Marketer Should Know , I wanted to dig a little deeper into links. Keep this article as a handy reference for hyperlinks and stay tuned for my next post on basic HTML marketers should know about tables. Check out my recent blog article on Basic HTML Every Marketer Should Know.
VERTICAL RESPONSE | THURSDAY, AUGUST 1, 2013
[Marketing] The Advantages of Segmenting Your Email Lists
That may sound negligible, but if you have an email marketing list with 2,000 subscribers, that’s 6 potential customers lost! By targeting specific groups within your list, you can greatly improve the effectiveness of your email marketing campaigns. Segmenting your email marketing lists is a lot easier than you may think.
THE NEW STRATEGIST | THURSDAY, SEPTEMBER 8, 2011
[Marketing] Social Media ROI - A Book Review
In this book, Blanchard leaves no area of social communications ROI untouched, and beautifully illustrates how every business function can benefit from these new channels, not just Marketing. social media ROI social media olivier blanchard marketing businessAnd by ‘something’, I don’t mean ‘making you feel good’. AKA: @thebrandbuilder.
HINGE MARKETING | FRIDAY, JANUARY 3, 2014
[Marketing] 5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution
Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. With a bit of perseverance, content marketing can have a positive effect on your firm’s online presence.
THE ROI GUY | WEDNESDAY, AUGUST 17, 2011
[Marketing] So You Think Your Sales Team Can Dance? Buyers Say “Think Again.”
The good news is that many marketers and sales enablement groups have realized the change in buyers over the past decade. This presents a substantial challenge for sales and marketing to prove that “doing nothing” has a cost, and that the proposed return on investment is worth the change risk. Not so fast. Again, challenges remain.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 8, 2014
[Marketing] How to set up a Social Media Command Center
Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Real-time marketing and engagement during events. Uncovering field marketing opportunities. Rick Wion is a Chicago-based business and marketing consultant for Manifest Social.
FATHOM | WEDNESDAY, JANUARY 8, 2014
[Marketing] Nurturing Across the Student Life Cycle: A Guide for Higher-Ed Marketers
Do your marketing and admissions departments struggle with finding new, cost-effective ways to recruit and retain students? If so, check out our new guide for higher-ed marketers and discover how to earn $26 for every $1 as you: Recruit students with high impact. Reduce their discount rates. Retain students. Education Industry
FEARLESS COMPETITOR | WEDNESDAY, MARCH 16, 2011
[Marketing] The Sorry State of Sales Leads Today
Here are two take-aways: What Percentage of Marketing-Generated Leads do you Feel Fit your Sweet Spot? (i.e. Marketing is missing targets, plain and simple. When one of marketing’s campaigns hits a target, it usually hits the wrong target. It’s no fun being a B2B salesperson today. You can download the study here.
B2B MARKETING UNPLUGGED | WEDNESDAY, FEBRUARY 11, 2015
[Marketing] Conversations Matter
Brands live (or not) at the intersection of experience and expectation, a location good marketers know well. Marketers have much to learn from looking at what happens to terrible hosts. Other marketers venture out into the party, milling around and eavesdropping, alert to any sort of negative comment or dropped cheese puff.
HINGE MARKETING | THURSDAY, AUGUST 7, 2014
[Marketing] What Does Your A/E/C RFP Response Really Look Like?
Even when many of their most important marketing channels and touchpoints are spot on, there’s an important piece of the brand-building puzzle missing: the RFP response. Not only can you use the photos for your website, but for marketing collateral. E/C Online Marketing Strategy The Lost Bid. That’s it.
INBLURBS | TUESDAY, JULY 12, 2011
[Marketing] 5 Easy steps to get found on Google from your potential customers
Businesses online uses latest marketing strategies to enhance their customer base through Web Marketing. They are ready to increase marketing budgets for newer and more efficient methods of attracting customers which can generate huge business leads. Step 2: Identify the marketing strategy that best suits your business.
HUBSPOT | THURSDAY, AUGUST 4, 2011
[Marketing] Why Google+ Matters to Marketers With @Shama Kabani [@InboundNow #32]
Shama Kabani joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Shama is the author of The Zen of Social Media Marketing. She was on the Top 25 Under 25 Entrepreneurs in America list by Businessweek, and she's been named an Online Marketing Shaman by Fast Company.
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 24, 2011
[Marketing] Social Media: Are You Ready?
Marketing Tips Social Marketing michael brito social media Social media examiner social media governance the 3 pillars of social media readinessEveryone by now knows that social media is not going away. believe most companies, no matter what their size, have accepted that fact and have jumped in in some fashion.
BIZNOLOGY | MONDAY, DECEMBER 9, 2013
[Marketing] Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
Isn’t that the kind of behavior every company and marketer is trying to achieve? Offline Marketing Public Relations Reputation Management Slider Business CRM Customer customer service IPhone Mobile phone Verizon Verizon Communications Verizon Wireless '(Photo credit: Wikipedia). I don’t get it! What a drag. Seriously? Really?
HUBSPOT | FRIDAY, MAY 6, 2011
[Marketing] The Times They Are a Changin’ [Marketing Song]
A month ago, the marketing world celebrated Marketing Transformation week, a celebration of the marketing revolution and the change in how marketing is done today. It makes sense to take one of his moving songs and rewrite the lyrics for these inbound marketing times. Enjoy our coffe house-style video.
INTEGRATED B2B | MONDAY, DECEMBER 17, 2012
[Marketing] A Christmas Wish: that marketers ‘get’ the need for content promotion
Then why should corporate marketers expect they can create great content and the world will just sort of, well, see it and engage with it? When it comes to content marketing, particularly for arms-length Voice of Industry sites, the same mindset cannot be applied. Would you expect your campaign to be the talk of the town? No, right?
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Marketing] Japan Goes Inbound and Walmart Gets Local [Marketing Update]
Mike Volpe and special guest Peter Stringer, director of interactive media of the Boston Celtics, hosted last week’s episode of Marketing Update. Japan Does Inbound Marketing. Marketing Takeaway: It remains to be seen whether this is a public relations stunt. Facebook and Walmart Go Local. Connect with HubSpot
WEBBIQUITY | FRIDAY, OCTOBER 5, 2012
[Marketing] Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far
Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011.
FATHOM | MONDAY, FEBRUARY 18, 2013
[Marketing] Google for the Assist: Search Funnels Data and Google AdWords
Paid Advertising/SEM/Display AdWords Google Analytics ppc Search Engine MarketingWith the recent release of Google’s “Enhanced Campaigns,” you would think the company would take a break from adding any new features until the dust settled, but Google is at it again.
THE ROI GUY | TUESDAY, FEBRUARY 18, 2014
[Marketing] Your Prospect’s Preference: Concrete or Fluff?
Pause to examine your value sales and marketing messages. Alinean Cost of Do Nothing Schlueter Value Framework Value Marketing Value Selling 'By Mark Schlueter Do you fail to move your prospects from “Do Nothing” to “Yes” because your value messages are "fluff”? Fluff is not personal. It’s not keenly relevant to your Buyer.
HUBSPOT | MONDAY, FEBRUARY 7, 2011
[Marketing] 6 Reasons HubSpot Wants YOU as an Inbound Marketing Consultant
HubSpot is hiring NOW, and we’re looking for Inbound Marketing Consultants (IMC). As an IMC, you’d be part of an industry-leading team that works to shape an entire generation of marketers. Our consultants get to learn a tremendous amount of internet marketing from the best in the business by being part of our team.
SYNECORE | FRIDAY, OCTOBER 19, 2012
[Marketing] #MarketingTechMin - Content Marketing Works for Small Business
BLUE FOCUS MARKETING | MONDAY, DECEMBER 16, 2013
[Marketing] Chat w/ @MichaelDell at #DellWorld 2013 and @SocialEmployee Fireside Chat w/ @AmyHatDell #SocBiz [VIDEO]
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Make no mistake: Dell is a social business that understands culture comes first!
B2B MARKETING ONLINE | FRIDAY, DECEMBER 3, 2010
[Marketing] The French are stubborn
As marketers we need to take notice of this, especially when migrating a product from its home market to new shores. Branding Search Marketing branding+stereotypes+google+searchNational stereotypes are not always fair and should be challenged. However, they’re also powerful, resistant to change and widely held. These include ‘.people
B2B MARKETING ONLINE | FRIDAY, AUGUST 13, 2010
[Marketing] Get the Balance Right - are things really different?
These rapid sales figures are a triumph of brilliant product development and fantastic marketing, not a revolution unique to our times. We cannot ignore the changes society, marketing and we’re all going through. Tags: IT marketing Social media Social Media; Facebook We’ve all gasped at the video. Read the amazing facts.
B2B MARKETING TRACTION | TUESDAY, APRIL 5, 2011
[Marketing] Will the Real LinkedIn Search Results Please Stand Up?
b2b marketing optimization social mediaTweet. In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. LinkedIn Social Media/Web 2.0
WEBBIQUITY | MONDAY, FEBRUARY 7, 2011
[Marketing] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. by Buzz Marketing for Technology.
THE ROI GUY | FRIDAY, DECEMBER 7, 2012
[Marketing] OpenText Enterprise Content Management IWP
interactive smart content interactive white paper Demand Generation OpenText Value Marketing Pisello Alinean Lead Generationand "Why Now?". Click here to see the tool in action.
ANNUITAS | TUESDAY, AUGUST 19, 2014
[Marketing] Lead Nurturing Isn’t a Stage in the Sales Funnel
Author: Erika Goldwater, CIPP/US @erikawg Director, Marketing for ANNUITAS. Blog Content marketing strategy Convert Engage holistic lead nurturing Leadspace Nurture sales funnel sales process 'There are few things more enticing than reading or engaging in a dialogue about something controversial. We eat it up. Is it thought leadership?
VERTICAL RESPONSE | TUESDAY, FEBRUARY 3, 2015
[Marketing] 6 Time-Saving Business Tools to Help You Get Organized
Small Business Marketing Tools/Services business apps time saving apps time saving business tools 'Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Each note card offers a color-coding option, allowing you to rank it by priority and proposed deadline.
PAUL GILLIN | TUESDAY, FEBRUARY 26, 2013
[Marketing] Wisdom on the Future of Advertising
Some of his conclusions are obvious (Social Media Marketing Will Cease To Exist) but others require a leap of faith (Legal & Privacy Issues, As We Debate Them Today, Will Go Away). advertising marketing PrivacyMax Kalehoff is one smart cookie, and this post about the future of advertising hits the nail on the head.
THE POINT | FRIDAY, AUGUST 14, 2009
[Marketing] Implementing Marketing Automation: 2 Biggest Regrets
DemandGen Report just released a report detailing the results of a survey in which they heard from more than 50 executives at organizations who have implemented marketing automation solutions. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation demand gen report manticore Companies are showing strong [.].
FIFTH GEAR ANALYTICS | THURSDAY, MAY 12, 2011
[Marketing] IT and Marketing: Cross-Channel Marketing Integration and Measurement. (Part 2 of 6)
As we continue to explore the April 2011 cover story in Information Week, “IT Meets Marketing… Will Business Technology Teams Answer the Call, we dive deeper in this second part of the series into cross-channel marketing campaign results.
ENGAGE | WEDNESDAY, FEBRUARY 13, 2013
[Marketing] 3 Tips for a Scandalously Successful Social Media Presence
Innovation Plus Opinion Building Community creativity Marketing relationships Social Media TwitterI prepare for battle every Thursday evening after work. My armor consists of a bowl of popcorn, a glass of wine, my television, and last but certainly not least, my smartphone. But, Scandal is not just “that show.”. The show’s Feb.