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  • ANNUITAS GROUP  |  MONDAY, NOVEMBER 7, 2011
    [Marketing] Click Z – Taking the First Steps Towards B2B Marketing Automation
    With business decision makers consuming 90% of their information via the internet (source: Focus Research), its important for B2B marketers to stay connected and engaged with customers. Press & Social News
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 18, 2013
    [Marketing] Avoid These Common Sales Mistakes
    More than half of salespeople fail to verify if potential prospects have a need for their products or services before making a sales pitch, according to MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook. 'Poor Lead Qualification. Not Listening to Your Prospects. Not Understanding Your Prospect’s Needs. Bad Website.
  • CLIENT BRIDGE  |  THURSDAY, JULY 14, 2011
    [Marketing] INFOGRAPHIC: Content Creation Ideas
    From MarketingProfs, here's an infographic with 17 content creation ideas for content marketers. View Original Article
  • MUTT GROUP  |  THURSDAY, JUNE 9, 2011
    [Marketing] LinkedIn Advertising and Branded Content
    LinkedIn provides a few relatively simple tiers of advertising for marketers. The consensus among marketers using LinkedIn to drive traffic to online content as it relates to ROI is this, you will not necessarily see more traffic. So you are looking for creative ways to drive new traffic to your online branded content.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 10, 2011
    [Marketing] Talking Twitter with Ann Handley (@MarketingProfs)
    While at the MarketingProfs Digital Marketing Forum, I had the opportunity to sit down with Ann Handley, the Chief Content Officer of MarketingProfs, and talk about the company Twitter account that she runs ( @MarketingProfs ). Interviews Social Networks Twitter Ann Handley best practices Digital Marketing Forum marketingprofs mpforum
  • VERTICAL RESPONSE  |  TUESDAY, JULY 16, 2013
    [Marketing] Pop Open New Gmail Inbox Tabs!
    So if you’re wondering what tabs are all about and, more importantly, how they’ll affect your email marketing , you’ve come to the right place! Marketing. And now we come to the big topic, Is this going to affect how you create your marketing emails? © 2013, VR Marketing Blog. appeared first on VR Marketing Blog.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 20, 2013
    [Marketing] The 6 Major Buying Influencers
    He wrote the book back in 2006, which in today’s rapidly changing market, means it’s practically a classic. This certainly makes a case for marketing to your pain points as opposed to your benefits, but only if you can offer a solution. In his book , Influence: The Psychology of Persuasion , Dr. Robert B. Online research.
  • CONTENT MARKETING TODAY  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] Tablets Will Soon Transform B2B Book Publishing
    Apple’s iPad, as the pioneer in the tablet space, has captured the vast majority of the tablet market so far. Share and Enjoy: Content Marketing News Top Posts Trends eBooks iBooks iPad Kindle Fire Nook TabletKindle Fire and Nook Tablet will dramatically accelerate the move to e-books.
  • BIZNOLOGY  |  TUESDAY, MAY 10, 2011
    [Marketing] Apple is more successful than powerful
    What marketers need to think about is not how successful Apple is, but how powerful it is. Internet Marketing Apple Google IPad IPhone Millward Brown Steve JobsImage via CrunchBase. Apple was anointed the world's most valuable brand yesterday, according to the folks who know how to calculate such things.
  • BUYEROLOGY  |  TUESDAY, APRIL 27, 2010
    [Marketing] The 10 Rules for Creating a Buyer Persona: Rule 8
        Tags: buyer enablement buyer goals buyer insight buyer persona buyer persona development Buyer Personas Customer Insight Digital Buyer Persona digital marketing digital marketing strategy Marketing Personas qualitative research social business strategy social media marketing social media strategy Strategy User Personas
  • CONTENT MARKETING TODAY  |  THURSDAY, DECEMBER 29, 2011
    [Marketing] Shocking Headline Secrets from the NY Post
    Otherwise, your content marketing efforts will fall short. Content Marketing News Online Tips & Mini-Guides Websites great headlines NY PostHow to Get  Readers to Spend Serious Time with Your Core Content. Be brief. Be complete. Be Enticing. Headlines have always been important in print publications. Zoe’s Clothes Lost in Transit.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 14, 2013
    [Marketing] B-to-B Lead Generation: Let’s Not Forget the Basics
    'B-to-B marketers are always trying to identify more/better qualified leads. The traditional methods of telemarketing, event marketing, webinars, trade shows, email marketing and yes, even direct mail pull better results according to a Survey in MarketingProfs from InsideSales.com.
  • ENGAGE  |  TUESDAY, MAY 7, 2013
    [Marketing] Part II: 23 Things to Keep in Mind While Fueling the Creative Spirit
    Innovation Plus Opinion Content (media) Content Marketing creativity Design graphics 'I consider myself a pretty well-spoken guy. tend to make well-thought-out points in a concise, relatively eloquent and convincing fashion. Doesn’t mean I don’t try. I’m more of a visual guy anyway. Lawsofmodernman. Thisisnthappiness.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 23, 2013
    [Marketing] How to Spot a Bad SEO Proposal
    © 2013, VR Marketing Blog. The post How to Spot a Bad SEO Proposal appeared first on VR Marketing Blog. SEO/SEM bad seo bad seo proposal google Hiring An Seo Internet Marketing search engine optimization SEO Seo Agency Seo Contest Seo Firm seo proposal small biz tips Small Business Problem #1. Problem #2. Problem #3.
  • MARKETING ACTION  |  THURSDAY, MARCH 28, 2013
    [Marketing] Content Prospecting: How to Enable Sales Reps with Lead Nurture Best Practices
    Content marketing gets a lot of attention, and rightly so; it can bring potential customers to your door through SEO and social, carry your brand messages into the world, and position your company as a trustworthy authority in your field. B2B Marketing Content Marketing Lead Nurturing & Scoring Content content marketing lead nurturing
  • BUYEROLOGY  |  MONDAY, JUNE 13, 2011
    [Marketing] Social Buyerology: Turning Insight Into Influence
      This, in fact, is creating a tension point between marketers and buyers today.    For years and yet still there has been an almost unstoppable inertia on the part of marketing and sales efforts towards affecting an immediate “action” on the part of buyers.  Image by smemon87 via Flickr.   Organic.
  • THE CONTENT FACTOR  |  FRIDAY, JANUARY 8, 2010
    [Marketing] Great Web Content is Authoritative
    Tags: ten hallmarks of great web content business to business (B2B) content marketing
  • FATHOM  |  THURSDAY, MAY 23, 2013
    [Marketing] Healthcare Blog Dilemma Part 1: Beating Blogger’s Block
    Among 37 percent of marketers, blog posts are the most valuable type of content for marketing. Content Creation & Strategy Healthcare Industry Social Media blog Blogging content content marketing Copywriting healthcare healthcare blogging healthcare content healthcare content marketing Whatever you do, don’t cop out.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 5, 2013
    [Marketing] The 3 Pillars of B2B Customer Service
    Your marketing team should monitor customer interactions on social media, whether they be complaints or praises, and they should respond quickly with accurate information. Understand Your Customers. The best way to get to know your customers? Track them. Don’t wait until your CRM alerts you that an account is up for renewal.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 27, 2011
    [Marketing] Who will win Best B2B Marketing Idea of 2010?
    Tune in here at 11am ET tomorrow for the announcement! Filed under: Demand Generation. Demand Generation
  • BUYEROLOGY  |  MONDAY, MARCH 22, 2010
    [Marketing] Three Components Of A Buyer Persona Game Plan That Inform Executives
    Today’s executives, particularly in sales and marketing, are facing increasing pressure to come up with game plans to engage the buyer. Sales and Marketing executives are continuously faced with having to come up with a new game plan or altering a game plan that constitute a series of strategies. Where To Play. How To Play.
  • MUTT GROUP  |  THURSDAY, FEBRUARY 24, 2011
    [Marketing] Measuring Customer Engagement
    They believe that the only things that can be measured are the individual tactics that make up a marketing program. Of course we all know that there are some marketers out there who believe that the more Facebook fans or Twitter followers a company has, the more engaged their customers are likely to be. It sounds dramatic I know.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 3, 2011
    [Marketing] Social Selling Gets a New Face
    Filed under: Social Selling Tagged: B2B , b2b sales , customer 2.0 , Enterprise 2.0 , linkedin , marketing , Sales , Sales 2.0 , Sales Intelligence , sales productivity , sales prospecting , social intelligence , social media , social selling , twitter. linkedin marketing Sales Sales 2.0 That started with a better looking website.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 16, 2013
    [Marketing] Are You Getting the Most Out of Your Trade Association Meetings?
    Marketing Trends Traditional Marketing getting the most out of your trade association industrial supply association isa naed nattional association of electrical distributors trade associations Most associations are stuck doing things the way they have for years. They both have tried different things that seem to be working.
  • HUBSPOT  |  MONDAY, MAY 23, 2011
    [Marketing] 4 Ways Paid Search Can Support Inbound Marketing
    think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth. Inbound marketing resonates with more businesses because it doesn't cost anything but your time.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 9, 2013
    [Marketing] Intro to Remarketing Lists for Search Ads
    © 2013, VR Marketing Blog. The post Intro to Remarketing Lists for Search Ads appeared first on VR Marketing Blog. 'Back in July, Google released Remarketing List for Search Ads out of beta along with Enhanced Campaigns. This is both valuable and effective because it combines both user intent and context. Sources: [link]. link].
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [Marketing] Tom Pisello: The ROI Guy: Alinean Named to Inc. 5000 - Fastest.
    5000 - Fastest-Growing Private US Companies Leading Value-Based Sales and Marketing Tool Provider Awarded For Entrepreneurial Growth We were pleased to learn today that Alinean was named to Inc. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Is Marketing Too Busy? The Inc.
  • B2B IDEAS @ WORK  |  MONDAY, FEBRUARY 6, 2012
    [Marketing] B2B Aware: Last Week in B2B Marketing - Super Tactics
    The week leading up to Super Bowl is always fun for marketers who have a great time rating and judging the latest creative from the consumer brands. Last week in B2B marketing the B2B blogosphere is buzzing about learning from big event masters, asking the right questions, copywriting brainstorming, and more. HeinzMarketing.com.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 10, 2014
    [Marketing] Stop Talking Price, Start Talking Time
    Marketing messages, too, need to start looking at ROTI as a powerful differentiator. Why Time is On Your Side When Marketing to Small Business. 'Every Wednesday, I rearrange the colour-coded pens and precisely aligned office accessories on my colleague’s desk. It’s a thing to look forward to. I had my credit card ready and waiting.
  • UNDER THE ARCH  |  TUESDAY, JULY 16, 2013
    [Marketing] Effective Lead Nurturing Requires Disciplined Lead Scoring
    By Kathleen O’Neil, Marketing Strategist There is no shortage of data on the benefits of lead nurturing, including more leads, shorter sales cycles higher conversion rates, and larger … Continue reading → The post Effective Lead Nurturing Requires Disciplined Lead Scoring appeared first on.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 31, 2011
    [Marketing] Why Eloqua is Working with Habitat for Humanity
    This idea was inspired by many things, most recently by a Habitat build-day I participated in at Frost and Sullivan Marketing World in New Orleans and from attending three years of Salesforce.com’s biggest event, Dreamforce. by Erika Goldwater | Tweet this Like to give back?  To the community, I mean… Most of us would say yes.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 30, 2011
    [Marketing] Social Media Needs an Organic Movement
    Social media marketers need to constantly improve the condition of the market they serve. am a digital and B2B marketer with a background in online media and analytics. work with B2B clients on media and integrated marketing programs. Social Media social media Marketing organic social media community
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Marketing] A Webinar With Our Partner Tableau for the AMA
    Data miners dig into this type of enhanced data to find insights that can drive good marketing, but this compiled data only looks backwards at past behavior. Marketers always hope for a crystal ball (or at least a Magic 8-Ball) to look into the future. What kinds of insights are the easiest for marketers to take action on?
  • B2B IDEAS @ WORK  |  FRIDAY, JUNE 4, 2010
    [Marketing] Save the Date! June 2010 Marketing Happenings & Goings-on
    06/10/2010, Thursday BMA Atlanta: Summer Social at Uncle Julio's @ Uncle Julio's at Perimeter 6:00PM - 8:00PM Come join Atlanta area marketers for a night of eating, drinking and networking. Young is an account executive with the Atlanta advertising agency MLT Creative which specializes in business-to-business marketing Sarah E.
  • ENGAGE  |  MONDAY, MARCH 10, 2014
    [Marketing] The Next Frontier of Marketing
    As a marketer, you know that to stand out you have to create original, valuable content. 'Forget that the average person sees over 5,000 ads in any given day. Just think about how much content we see. It’s staggering. That’s solid, but it’s now the equivalent of “anteing-up.” What you should be thinking is: What’s the next frontier?
  • CEEKUE  |  FRIDAY, OCTOBER 29, 2010
    [Marketing] How To Use A Fair To Promote Your Online Existence
    Tags: General Marketing Mobile New Platforms Social Media b2b facebook twitter Email exhibition fair iPad newsletter
  • BIZNOLOGY  |  FRIDAY, MARCH 18, 2011
    [Marketing] Google and Bing still have an SMB gap
    As I follow the SMB market in the online space, I see something that I am not convinced the tech world is paying enough attention to. Local marketing Bing Google Microsoft Search Search EnginesImage by michperu via Flickr. by Frank Reed. It's a demarcation line where millions of SMBs will line up on one side or the other.
  • EARNEST ABOUT B2B  |  TUESDAY, MAY 4, 2010
    [Marketing] Causing offence: The pain and anguish of customer loyalty
    Now being a pragmatic marketing man myself I can see how this kind of mistake happens. But if data is the errant child of b2b marketing, it needs a bloody good spanking. The shift in emphasis to inbound, rather than outbound, marketing activity means data’s importance is only going to increase rather than decrease. Kind of.
  • TOMORROW PEOPLE  |  FRIDAY, NOVEMBER 16, 2012
    [Marketing] Which Technological Development of Recent Decades Do You Think Has Changed Marketing the Most?
    'POLL: Which Technological Development of Recent Decades Do You Think Has Changed Marketing the Most
  • MARKETING INTERACTIONS  |  TUESDAY, MARCH 25, 2014
    [Marketing] Shiny New Tech: Content Not Included. Proceed with Caution
    B2B Marketers have yet to take it to heart. Fournaise Group reported in January that Over 70% of Marketers (Still) Got It Wrong in 2013. What they mean by this is that 70% of marketers didn't deliver the performance with their marketing programs expected of them by executive management. Want to know why? see it a lot.
  • LOOPFUSE  |  FRIDAY, JULY 19, 2013
    [Marketing] Watermelons don’t keep
    Marketing Automation tools like OneView are full of marketing goodness. There are things in there to relieve you of the daily marketing “doldrums” like a refreshing watermelon does on a hot summer day. And, just like with a watermelon, there are different levels of enjoyment you can get out of your Marketing Automation program.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 15, 2011
    [Marketing] Live From SXSWi: Social Capital & The Hunt For The Magic Metric
    If marketers know one thing it’s that social media is huge. The panelists agreed that brands need to be involved in social media, regardless of whether they sell to a mass audience or work in b2b marketing. Rather, businesses need to focus on uncovering the social influencers in their market and then win those influencers’ hearts.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 10, 2010
    [Marketing] B2B Social Media in the Construction Industry
    Patrick Prothe ( @pprothe ) is the Marketing Communications Manager of Viewpoint Construction Software , which produces project management tools for construction professionals. Social Media as The Perfect B2B Public Relations Tool The panelists for the Marketing Profs B2B Forum session, It’s.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 14, 2010
    [Marketing] A primer on social media “listening”
    The idea of monitoring and measuring is crucial to social media marketing, whether for a company or your own personal brand.  It is also the most dynamic and exciting area of marketing right now. Tags: best practices marketing strategy Internet marketing measurement slideshare social media social media monitoring
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 20, 2010
    [Marketing] Do You Still Have Social Media Privacy Concerns?
    Tags: Social Networking abound afraid concerns credit cards credit report credit score crimes do you ethics Facebook Foursquare Solutions golden rule Google id theft identity theft LifeLock LinkedIn online social networking Privacy result social information processing Social Media Marketing Social network service usage Web 2.0
  • SALES CHALLENGER  |  MONDAY, OCTOBER 29, 2012
    [Marketing] Two Ways to Manage Uncertainty
    Leveraging the Market of Information – This is tapping the collective intelligence of the people who are closest to the market – our sales force. The second is by using Prediction Markets inside the sales organization. Also, review our key findings on social selling and prediction markets.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 4, 2011
    [Marketing] Attend a Free Social Selling Workshop #S20C
    insideview linkedin marketing Sales Sales Data Social CRM social intelligence social sellingInsideView is a sponsor of the Sales 2.0 Conference and it [.]. Conferences Sales 2.0 Social Selling B2B b2b sales customer 2.0
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Marketing] Link to us
    If you are a fan of Fearless Competitor, the blog of the B2B Lead Generation company, Find New Customers , now you can link to us. Organic search is our #3 source of traffic to Find New Customers , but you can help us make it even bigger. Just click on Link to Us below to visit this special page. Link to us. Thank you. We LOVE our fans.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 26, 2010
    [Marketing] TMI – How Much is Too Much for B2B Marketing Collateral?
    Gotten any “overshare&# marketing communications recently? About the author: Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, solution briefs and other B2B marketing tools. It’s a fine line. You want to tell your prospects EVERYTHING as soon as you get their attention.
  • TOMORROW PEOPLE  |  FRIDAY, MAY 11, 2012
    [Marketing] Being Connected: A Cultural Revolution or Technology Evolution? [Infographic]
    However, for inbound marketers the takeaway is simple: Mobile marketing is no longer a luxury, but rather, a requirement The infographic takeaway for most is that if you have not yet adopted a cell phone or smart phone, you are in danger of losing connection with tomorrow's culture.
  • WONDERING OUT LOUD  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] Social Media: Presence matters most
    The lead fr0m the eMarketer article says it all: Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. And as its value to your marketing programs grows, you’ll find yourself dedicating more time to it.
  • THE CONTENT FACTOR  |  WEDNESDAY, DECEMBER 30, 2009
    [Marketing] Great Web Content Raises the Hairs a Bit
    Tags: web copy writing ten hallmarks of great web content business to business (B2B) content marketing
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] B2B Brands and Integrated Marcom—Are We Ceding Control to Social.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? B2Bbloggers.com is an online magazine for B2B marketers.
  • CONTENT MARKETING TODAY  |  SUNDAY, AUGUST 5, 2012
    [Marketing] How Even Your Small Company Can Newsjack the Olympics
    Newsjacking is a real-time content marketing tactic that generates outsized results. For example, in our relatively small Southwest Florida market, your sports club could easily create the very same program and pitch one of our local stations directly. Newsjacking is a term invented by David Meerman Scott. Not so! video.foxnews.com.
  • THE CONTENT FACTOR  |  MONDAY, JANUARY 18, 2010
    [Marketing] Great Web Content is Interactive
    Tags: web copy writing ten hallmarks of great web content content marketing social network content
  • WINDMILL NETWORKING  |  THURSDAY, JULY 14, 2011
    [Marketing] There’s No Such Thing as Social Media ROI – It’s Called Business ROI
    When I talk about social ROI during my social media workshops as well as in a chapter of my upcoming LinkedIn marketing book , I do it in a very holistic way: Did your strategy and tactics meet your planned objectives using the time and resources you had projected? Have you ever calculated the return on investment of your HR division?
  • CONTENT MARKETING TODAY  |  THURSDAY, DECEMBER 29, 2011
    [Marketing] A Powerful, Visual Business Development Strategy: Explore adjacencies
    Via Scoop.it – Content Marketing Now. Written by Chuck Frey on his “Mind Mapping Software Blog” Grow your core business by looking for adjacent markets, technologies or areas of focus where you can expand. Content Marketing Content Marketing News via Scoop.It Here’s how to do it visually.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 4, 2010
    [Marketing] Learn How to Do an SEO-Optimized Online News Release from the New IPad Todo App Example
    As a critical component of their content marketing strategy, the company behind Todo , Appigo , issued a news release that makes it very easy to find and to learn about the company and the product. Even small companies can make a news splash by emulating these best practices on PR Web. Todo from Appigo is one such app. Did it work?
  • CONVERSIONATION  |  MONDAY, AUGUST 2, 2010
    [Marketing] Two tales: social media marketing and customer service lessons from a paratrooper
    Is it important to know what your clients think of you, or what is being said about your company? The answer is quite obvious: yes. The reasons are simple: as a company you want to optimize customer. Click the title to read more
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 14, 2012
    [Marketing] Real Substance or Merely Content
    anything to do with marketing of your product to the customer. while paying the high cost for SEO marketing and click throughs? Or deliver honest to goodness value in your marketing materials and watch your sales results and referral business grow to eventually become number one? For that is the question. Content fills spaces.
  • TOM PISELLO  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Strong IT Spending Growth Predictions from Forrester Assures IT.
    Tuesday, August 03, 2010 Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success? George Colony, CEO of Forrester, in Forresters most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." in the U.S.
  • BIZNOLOGY  |  THURSDAY, MARCH 3, 2011
    [Marketing] Selling Search to the C-Suite
    You are all fired up about the possibilities of search marketing, but you just haven't figured out how to get the executive support that you need. Organic Search organic search search search marketing SEOImage via Wikipedia. This might have happened to you.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] Manage the Social Media Flood with Twitter Lists
    Sales and Marketing professionals that use Twitter in a Sales 2.0 insideview marketing sales productivity social selling twitter fashion can be following thousands of people, brands and news outlets at any given time. customer 2.0
  • B2B MARKETING SAVVY  |  WEDNESDAY, NOVEMBER 4, 2009
    [Marketing] Grappling w/the Social Media Back-Channel Conversation
    Other Twitter Topics:      Marketing at Twitter Speed       Multiple Account Layering Strategy       Social Media: Not Just for Kids       Email The Scoopdog Team. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Bonus. Welcome!
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2012
    [Marketing] Google is checking your conversions–are you?
    How are you tracking the connection between marketing effort and spending and your actual sales? With this technique, you can know how the customer got to your Web site (search, social media, or something else), so that you know which marketing tactics resulted in more sales than others. Image via Wikipedia. No matter.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 21, 2010
    [Marketing] Top Ten Musings for Holiday Cheer
    Coaching/Personal Development Content Marketing Fun and Irrelevant Things About PatsiRemember those days when we printed out things and kept files? What a waste of paper and ink. Now everything’s findable on the Internet. I’m cleaning out files and found some old lists… Here is a Top Ten list I kept that gives me chuckles.
  • LOOPFUSE  |  WEDNESDAY, JULY 14, 2010
    [Marketing] Why APIs Matter
    Why APIs Matter July 14th, 2010 by Tom Elrod One of the primary functions of a Marketing Automation system is to automate tasks that would otherwise be a manual process, just as the name itself would imply.  The challenge is to successfully explain the usefulness to non-technical marketers. You can skip to the end and leave a response.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, MAY 2, 2010
    [Marketing] Trade Shows Part 2: How to Pick Events
    You have sales and executives sending links and brochures to things that are interesting or near a golf course or both, and you have the event marketers themselves stalking you by phone and email to book a spot. What kind of marketing is being done to drive attendance at the event? The Hand-Wringers hate events. Picking events is hard.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 28, 2011
    [Marketing] B2B Lead Generation: The Lead Generation Assessment
    Sales/marketing misalignment. Comments by Velocity Partners blog (UK content marketing experts). Jeff Ogden’s blog is consistently good , but we particularly liked his series on  How To Grow Revenue: Six Keys to Marketing Success. Paul Dunay,  Buzz Marketing for Technology. Feeling lousy? Business feeling lousy?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MAY 15, 2013
    [Marketing] Starbucks Coffee and Customer Value
    Once I established this as our primary purpose, it only made sense that we remodel our company logo and positioning statement…SIGMA Marketing Group is now operating under its new name, SIGMA Marketing Insights. About the Author: Stefan Willimann is the Chief Executive Officer at  SIGMA Marketing Insights. Is it our process?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 27, 2009
    [Marketing] Calling all bloggers
    Reading your comments every day is like tapping into some of the best minds in the world on the most relevant topics in marketing today.  Tags: Marketing Solutions I’m really proud and pleased with how the {grow} community has, well … grown.  It’s also a lot of fun!  Thank you.
  • ENGAGE  |  TUESDAY, MAY 24, 2011
    [Marketing] Award to the Wise: Readers Are the Real Judge
    Then one day our marketing team shows up with a wheelbarrow full of Golden Pens or Silver Lamps or whatever the heck The Panel has deemed fit to hand out this year. The list goes on. We’re so proud of our accomplishments that we’ve joked about looping chains through our trophies and draping them rap-star style around our necks. Well, maybe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 28, 2009
    [Marketing] Flunkin’ Dunkin Donuts
    And that means marketers have to let go – a little.”. This is a comment made by Dunkin’ Donuts Brand Marketing Officer Frances Allen during last week’s OMMA conference in NYC.*. The B&J marketing folks go to extreme measures to develop and market products that enhance this precious brand image.  2)    Quality.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] Industrial and B-to-B Marketers: Can You Take Our Social Media Survey?
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Industrial and B-to-B Marketers: Can You Take Our Social Media Survey? If you give us your email, we’d be happy to send you the results. take my survey [link].
  • MARKETRI  |  THURSDAY, AUGUST 18, 2011
    [Marketing] Favorite Marketing Tools: Hootsuite vs. Buffer | Marketri
  • MARKETRI  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] Visual.ly: Infographics Explain B2B Marketing Concepts | Marketri
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 5, 2010
    [Marketing] Treat Your B2B Customers Like Vanderbilts
    Tags: Communications Marketing Social Media 101 Biltmore customer service
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Marketing] The Newsonomics of the Long Good-Bye: Kodak’s, Sears’ and Newspapers – Ken Doctor – Seeking Alpha
    Advertising Marketing Basics News Trends kodak SearsNo old-world icon is safe. Just in recent weeks, both Kodak and Sears have percolated back into the news, offering headline writers a dilemma borrowed from the classic Saturday Night Live Weekend Update line, “Generalíssimo Francisco Franco is still dead.”.
  • WONDERING OUT LOUD  |  FRIDAY, JANUARY 15, 2010
    [Marketing] Traditional + Social: The new media mix
    Rather than pitting one against the other, which others have done, I want to explore how the two can work together to achieve your marketing objectives. Too often, however, marketers get stuck in the rut of seeing every challenge as a nail and, therefore employ their favorite hammer to drive the nail home. social media.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 5, 2012
    [Marketing] Using BANT for Lead Qualification
    Unfortunately, there is no silver bullet to lead scoring in B2B marketing. According to Craig Rosenberg and his post,  6 Reasons Why Everyone Needs a Lead Qualification Team , “If you send unqualified leads to sales, you will either fail or get minimal ROI from your marketing programs. Period.” BUDGET. AUTHORITY. TIMING.
  • FUNNEL FOCUS  |  MONDAY, AUGUST 30, 2010
    [Marketing] Thought Leadership Interview: Sue Hay and Cari Baldwin Expand on Their Demand Generation Trifecta
    In their section of The Quintessential Marketing Automation Guidebook , Sue Hay and Cari Baldwin discussed the importance of knowing your buyers and helping them get to know you through demand generation programs executed with marketing automation tools. Using email, banner ads, direct marketing, tweets, etc.,
  • THE CONTENT FACTOR  |  THURSDAY, JANUARY 14, 2010
    [Marketing] Great Web Content is Visually Friendly
    Tags: web copy writing ten hallmarks of great web content content marketing
  • NNC SERVICES  |  TUESDAY, AUGUST 6, 2013
    [Marketing] Best Brand Campaigns on Instagram to Inspire From
    Social media marketing AdidasOriginal Instagram Intel photos pictures social networks updates VirginAmerica visual 'People love taking sneak peeks and finding out what happens behind the scenes with their favorite brands. Lots of companies understood this and provided fans with what they would appreciate most.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 30, 2013
    [Marketing] The Google Glass Rival? A {growtoon}.
    'Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Marketing Made Simple. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
  • ENGAGE  |  FRIDAY, JUNE 1, 2012
    [Marketing] Bieber, Bacon and Booze: The Week in Content for June 1, 2012
    Content Creation Content Strategy Social Media Uncategorized Brand Branded Content branding Celebrities and Content Content (media) Content Marketing Online VideoStill catching up after the long weekend? Here are some stories that you might have missed. Social media. Tell us in the comments about your social media lessons. Content . Branding.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Marketers: It's Time To Get Off The Dime
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Marketers: It’s Time To Get Off The Dime It’s been a tough 18-plus months for everyone in this channel, contractors, distributors and manufacturers alike.
  • B2B MARKETING SAVVY  |  THURSDAY, JULY 2, 2009
    [Marketing] Creative Briefs: Who Needs ‘Em?
    Otherwise called: “communications briefs”, “marketing briefs”, “innovation briefs”, “design briefs” or something akin. Or at least it’s my experience that the brief functions best when owned by the Agency (in-house or external), not the marketing client. Welcome! Creative briefs – ah the bane of Agencies and Clients, alike. 
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 22, 2013
    [Marketing] Are You Optimizing Your Landing Pages?
    ioninteractive.com has a white paper that gives creative ways to maximize the use of landing pages to distribute your content marketing gems. Marketing Tips Marketing Tools Traditional Marketing gated landing pages ioninteractive.com landing pages optimizing content marketing ungated landing pages
  • NUSPARK  |  SATURDAY, SEPTEMBER 29, 2012
    [Marketing] AuthorRank
    Marketing Strategy Google  Every blogger should do this. Reshared post from + Lynette Young. AuthorRank. preach it daily. If you care at all about having Google Search find and index your content and attribute it to you – take the time and figure this out! Embedded Link. How to Prepare for AuthorRank and Get the Jump on Google.
  • TOMORROW PEOPLE  |  MONDAY, JANUARY 2, 2012
    [Marketing] Is your business ready for the latest marketing trends?
    Are you prepared to make the most of the latest marketing trends? Ready to respond to the fresh opportunities offered by market trends in 2012? Marketing content gets personal. Next year is the year that marketing becomes more personalised. Mobile marketing reaches critical mass. Mobile is going centre stage.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 7, 2010
    [Marketing] The Role of B2B Marketing is Shifting from Lead Generation to.
    However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve. All Rights Reserved.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] 3 Alternative Ways to Find Great Content to Share on Twitter
    Ways to Find Great Content for Your Twitter Followers 8 Things I Learned about Social Media and Social Networking in 24 Hours in Toronto StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website. Today’s blog post is from someone I met Windmill Networking on Twitter, Aaron Lee. They are: 1) Chirrps. 2) Favstar.
  • E-STORM  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] e-storm Selects Marin Software to Expand Efforts for Paid Search.
    storm.com ), a leading online marketing strategy and services firm, today announced that it has selected Marin Software, the leading provider of paid search management applications, to boost the capabilities of its search engine marketing division. said Christopher Lien, Co-Founder and CEO of Marin Software. Visit www.e-storm.com
  • MARKETRI  |  MONDAY, JULY 30, 2012
    [Marketing] Marketri LLC Continues to Expand with Addition of Marketing Coordinator
    DOYLESTOWN, Pennsylvania (July 30, 2012) – Marketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that it has hired Richard Robinson, of Newtown, PA, as a Marketing Coordinator. in Marketing and a B.A. in Advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [Marketing] Spring is in the air
    Tags: Marketing Solutions
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 7, 2012
    [Marketing] Buying Groups: What Is Their Role Moving Forward?
    No matter what markets you serve – Industrial, Construction, Electrical, Plumbing or HVAC, they all have several options regarding joining Buying Groups. Marketing Trends Uncategorized buying groups construction buying groups distributor and manufacturers roles in buying groups industrial buying groups role of buying groups
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Rumors of telemarketing’s death are greatly exaggerated
    Social media should have their own “Most wanted” photo in the Post Office;  they’ve been accused of causing the premature death of websites, email marketing …and now today’s alleged victim, telemarketing.
  • CONVERSIONATION  |  TUESDAY, JULY 20, 2010
    [Marketing] Email list fatigue and marketing fatigue are a reality: interact in more relevant and cross-channel ways
    //. //. All email marketing service providers (ESP) regularly publish email marketing benchmarks. These benchmarks are especially interesting for the users of the ESP’s platform. After all, it is very difficult to compare the. Click title to read more
  • HUBSPOT  |  MONDAY, JULY 26, 2010
    [Marketing] Top 5 Inbound Marketing Articles to Start the Week: Linkbait Techniques
    Our top inbound marketing article of the past week challenges the stereotype that linkbaiting is controversial and offers several great tips for creating link-worthy content. Marketing Takeaway: Creating great content is no crime. Marketing Takeaway: Web analytics are important. 12 Ways to Market Your Event With Social Media.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, NOVEMBER 29, 2013
    [Marketing] Should PRSA Sanction Public Relations Practitioners?
    Uncategorized #brand damage #cision #media placement #media relations #press releases #PRfirms #PRSA #publicity #reputation management #vocus blast email David Segal journalism marketing communications media coverage New York Times PR degree PR protocol PR Spam PR strategy public relations Public Relations Society of America The Haggler
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