VERTICAL RESPONSE | FRIDAY, MARCH 29, 2013
[Marketing] Find the Perfect Social Media Network(s) for Your Biz
LinkedIn , for example, is heavily focused on attracting professionals and encourages online business networking via their Groups , which is perfect if you’re marketing to another business. This will also give you an idea as to how often you should or shouldn’t be marketing to an audience on Facebook. Breathe.
B2B LEAD BLOG | FRIDAY, MAY 6, 2011
[Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
It's obviously been a HUGE week in the news, so I'm sure most of you haven't had time to peruse the B2B marketing content flowing around this week. How CRM Revolutionized Marketing and Lead Generation at Happy Seís de Mayo everyone! Here are some of my favorites from the week: 1.
FEARLESS COMPETITOR | THURSDAY, MARCH 20, 2014
[Marketing] Sent my Logo to our Keynote speaking client
billion firm who hired me to deliver their marketing keynote talk requested my company logo, so they can start promoting my upcoming keynote at Foxwoods Resort and Casino in early April. Filed under: Fearless Competitor , Find New Customers , Keynote Speaker , Keynote Speaking , Marketing Made Simple TV. The $1.4 What do you think?
B2B MARKETING ONLINE | THURSDAY, JANUARY 20, 2011
[Marketing] The Ministry of Happiness
In our parallel world, we marketers sit in the Ministry of Happiness because the essence of our role concerns the interface between company and the key citizen group of customers. Customer insight Market Research GNP customer happiness loyaltyIn a nutshell the idea is this. Helping create wealth is an important part of this.
THE ROI GUY | WEDNESDAY, SEPTEMBER 14, 2011
[Marketing] Does Alinean recommend registration up-front in order to access ROI / TCO calculators / sales tools?
TCO Calculator ROI Value Marketing TCO Pisello Alinean Value Selling ROI Analysis ROI CalculatorThis “freemium” type approach works best, proven via A/B trials we have run, where placing registration up-front creates a barrier that results in less registrants than back-end registration.
THE ROI GUY | MONDAY, AUGUST 1, 2011
[Marketing] Infographic: Frugalnomics Demands that Vendors Prove Superior Competitive Value
TCO Calculator TCO Tools Value Marketing TCO Pisello Alinean Value SellingBusiness decision makers have been hit hard by the economy, and as a result, need to be sure that every purchase represents the best possible value. Many know that this strategy can be misguided, and more costly in the end.
VERTICAL RESPONSE | TUESDAY, NOVEMBER 19, 2013
[Marketing] Are Google Ad Extensions Right for Your Business?
© 2013, VR Marketing Blog. appeared first on VR Marketing Blog. 'If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions. They call them “extensions” because they act as an extension of your ad giving these same users more reasons to click on your ad. free trial page).
REPUTATION TO REVENUE | FRIDAY, APRIL 17, 2009
[Marketing] Learning from Gen Y
As the title says, this is consumer-oriented, but the application to B2B and solutions marketing should be clear immediately, and not just in thinking about Gen Yers. Tags: Marketing Media Reputation Social Media B2B communications genY marketing strategy tips MediaPost , one of my favorite sources. Niche is the New Norm.
FEARLESS COMPETITOR | MONDAY, JUNE 20, 2011
[Marketing] One of just 50 top bloggers personally invited to review Launch
their marketing strategy, they hand-selected just 50 top bloggers to receive two copies of the book – one to review and one to give away. The formula of the “Elevation Principle is great content, plus people minus marketing messages is the key to success. We are proud to be invited to review this new book by Michael A.
THE ROI GUY | WEDNESDAY, FEBRUARY 2, 2011
[Marketing] CFOs Take More Control: Frugalnomics in Full Effect
This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. now finds herself at marketing meetings. Nancy Cooper, finance chief of software developer CA Technologies, based in Islandia, N.Y.,
FEARLESS COMPETITOR | WEDNESDAY, MAY 2, 2012
[Marketing] Crafting Next Generation White Papers for Social Media Oriented Reader
According to Kantor, “if today’s marketers choose to build in elements that appeal to today’s expanding short-attention reading audience, then white papers will remain a strategic part of the B2B marketing toolbox for the foreseeable future.”. Also watch from the new show by Jeff Ogden, Marketing Made Simple TV.
FEARLESS COMPETITOR | MONDAY, JUNE 6, 2011
[Marketing] CAPTCHA Can Kill Your Conversion Rate
said by SVP Worldwide Marketing of $500MM software firm. B2B Lead Generation | Kill the CAPTCHA. Want better results and less abandoning of your website forms? Lose the CAPTCHA… Christian Holst wrote this post and I thank him for it. You are read the original at CAPTCHA Can Kill Your Conversion Rat e. HATE CAPTCHA. give up. AMEN!).
FATHOM | MONDAY, JULY 1, 2013
[Marketing] Healthcare Blog Dilemma Part 2: Being Boring
Content Creation & Strategy Healthcare Industry blog Blogging content content marketing Copywriting copywriting tips healthcare healthcare content healthcare content marketing 'Recently, I blogged about ways to come up with creative healthcare blog topics to help conquer blogger’s block.
VOLACCI | TUESDAY, AUGUST 6, 2013
[Marketing] The Importance of Testing - Newsletter Email Marketing Strategy
Newsletter , Email Marketing 'If you''re creating a newsletter for your business and need ideas, check out our recent Newsletter Best Practices eBook. One thing we touch on in the eBook is the importance of testing your newsletter, and I''m going to discuss those points in today''s blog post. Why Should I Test? What Should I Test?
NNC SERVICES | THURSDAY, DECEMBER 20, 2012
[Marketing] 3 Predictions for Where B2B Social Marketing is Heading in 2013
In 2012, we saw social media continue its immersion into the traditional marketing activities for businesses of all sizes, industries, and locations. Companies continue to adopt and adapt to the ever-growing influence social media has on the average individual’s life; while concurrently, technology improves and services are altered.
WEBBIQUITY | TUESDAY, JANUARY 24, 2012
[Marketing] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. Social Media Marketing Tips and Tactics. Social Media, What Matters Most for Marketers by iMedia Connection. ” 50 Social Media Marketing Tips and Tactics by Jeff Bullas. B2B Social Media Guides.
FEARLESS COMPETITOR | WEDNESDAY, MAY 16, 2012
[Marketing] My Monthly “Column” for the Silverpop blog
The nice folks at the marketing automation firm Silverpop publish a monthly column, penned by Jeff Ogden, President of the lead generation company and global marketing firm, Find New Customers. When Doing Content Marketing, Focus Closely on “Hello”. Guest posts are a great way to promote your blog and company. What do you think?
SOCIAL MEDIA B2B | TUESDAY, JANUARY 24, 2012
[Marketing] The B2B Social Media Book Launches
That was the publication date of our book, The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. Our launch day webinar, How to Master B2B Social Media Marketing, is scheduled for 1pm ET today, thanks to Hubspot. It turned out to be a soft launch. b2bsm.
WINDMILL NETWORKING | MONDAY, DECEMBER 9, 2013
[Marketing] The Bad News Is … You Are Meeting My Expectations
Social Sales Amazon Business Customer customer service Facebook LinkedIn sales Skype Social Media Marketing 'There are only three possible impressions that a customer will walk away with having done business with you and/or your company. How To Build Referrals With Social Sales.
BIZNOLOGY | TUESDAY, JUNE 21, 2011
[Marketing] When Good Behavioral Retargeting Goes Bad
Most of you probably are familiar with behavioral retargeting , a technique where marketers follow up with shoppers who haven't completed purchases. my wife and I had an experience with retargeting on a trampoline purchase that worked out just beautifully for us, but not so well for the marketers. Image via Wikipedia.
INBLURBS | WEDNESDAY, AUGUST 24, 2011
[Marketing] 47 Percent of your competitors are not using Social Media for business
Moreover, every business which treats social media marketing with a strategy and obligation instead of doing it when they have the time will profit from it. Some facts about social media for business: - Customer behavior has changed so your marketing must change! Don’t try to do your social media marketing perfect.
FATHOM | FRIDAY, JUNE 14, 2013
[Marketing] How Manufacturers Can Align Digital Content with Buying Cycles
According to the Chief Marketing Officer Council , 87% of B2B buyers say that online content has either a major or moderate impact on their vendor preference and selection. B2B Content Creation & Strategy Manufacturing Industry buying cycle content content strategy manufacturing industry manufacturing online marketing
B2B MARKETING UNPLUGGED | TUESDAY, JULY 16, 2013
[Marketing] Resentful Client, Cringing Agency Part Two
Ad Agencies ad agency B2B marketing bizmarketer Elizabeth Williams linkedin 'Last week we looked at three of the six reasons we end up breaking up with our agencies and throwing all their clothes and magnet collections on to the front lawn and driving over them a bunch of times. One of those people is the account manager.
HUBSPOT | MONDAY, AUGUST 23, 2010
[Marketing] Top 5 Inbound Marketing Articles to Start the Week: Social Selling
This week's top inbound marketing article discusses the valuable ways social technologies, tools and practices are revolutionizing the science of selling. Umberto's article expands upon the following sales transformations caused by social technologies : From mass marketing to targeted/customized consumer messaging. It's true.
PWB MARKETING BLOG | FRIDAY, MAY 9, 2014
[Marketing] Trending and Analytics: Watch for Patterns
It wasn’t until I pulled out the monthly reports and aligned them with significant news releases – Market crashes, major companies going under, etc. It seemed that even rich people were affected by the economy, or at least unwilling to consider luxury vacations when the market was crashing. It was a significant drop too.
VOICE-BASED MARKETING | FRIDAY, JUNE 1, 2012
[Marketing] Are Cold Calls Still Relevant?
Today via LinkedIn, Facebook, Twitter, Google+ and other social media environments, a sales or marketing professional has access to data which historically cost thousands of dollars a year, if it was available at all. Now, if I add the industry “hospitality,” I can drill down to over 3,000 marketing managers.
B2B LEAD BLOG | MONDAY, DECEMBER 7, 2009
[Marketing] Seven Infectious Diseases of B2B Marketing — And Their Cures: Branderhea
Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers. We will post excerpts that cover the diseases one by one but feel free to download
VERTICAL RESPONSE | MONDAY, DECEMBER 30, 2013
[Marketing] Getting Your Company’s Voice Right
'You’ve worked up a content strategy, applied it across your marketing channels and delved into your reporting, ready to expand on what works. © 2013, VR Marketing Blog. The post Getting Your Company’s Voice Right appeared first on VR Marketing Blog. Know your company’s character. Be more human.
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 29, 2013
[Marketing] Memories From Eloqua Experience 2013 (Slideshow)
'by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. We are grateful to have the opportunity to connect, learn from, and share with you all about what it means to be a modern marketer, and have some fun along this journey we’re all on together.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 12, 2013
[Marketing] Are You Ready to Talk to theTrade Media?
Marketing Tips Traditional Marketing editorial opportunities interviews with trade press rosemarie ascherl sonnhalter tips for talking to the mediaNow that the trade show season is upon us, I thought I’d dust off a post from Rosemarie Ascherl on tips on handling the media. Interaction with the media benefits both parties.
FOLLOW THE LEAD | WEDNESDAY, JANUARY 23, 2013
[Marketing] Do Marketers understand their targets?
According to a Demandbase study – done in conjunction with Ziff Davis – that is true for B2B marketers. new ZoomInsights article reports on the research and offers some interesting insight into the challenges B2B marketers face. The report indicates social media and content marketing are on the rise.
BIZNOLOGY | TUESDAY, JUNE 7, 2011
[Marketing] Can Congressman Weiner teach us about social media?
But as digital marketers, are there lessons to be learned for us? Social Media Marketing Anthony Weiner Twitter WeinerImage via Wikipedia. Many readers of this blog hail from outside the U.S., And he does have a wife.)
ENGAGE | SUNDAY, AUGUST 25, 2013
[Marketing] A List of Reasons to Embrace Content in Your Marketing Mix
'Undoubtedly, you''ve noticed a rise in people and pundits talking about content marketing in the past 12 months. What was once a secret weapon to savvy brands is now a marketing staple. And if it isn''t yet for your organization, it probably should be. Quality content improves rankings in search engines. Content can fix that.
WRITESPARK | TUESDAY, JULY 20, 2010
[Marketing] How to Tell When You Have a Good Freelance Copywriter
Given the ever-changing economy, outsourcing of marketing functions, and personal desires for a flexible lifestyle, more people are promoting themselves as freelance copywriters. However, that document will be more effective if the writer truly understands your subject matter, your market, your audiences, and your communications challenges.
WRITESPARK | WEDNESDAY, NOVEMBER 2, 2011
[Marketing] Content Tips for E-Books
E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. An e-book will likely have a longer useful life than other marketing collateral, so plan for refresh cycles from the start of the project. Plan for longevity. Find the right writer.
B2B IDEAS @ WORK | THURSDAY, JULY 18, 2013
[Marketing] Let's Have a Meeting: 5 Essential Rules For Inspiring Big Brains & Great Ideas for Best B2B Marketing Results
Our ideas, musings, thoughts, reviews on b2b marketing topics 'I used to sit in weekly staff meetings, needlessly, where I generated a total of 23 pages of notes over the span of seven years. still have the chapbook and it is mostly filled with weird drawings, MLT Creative B2B Ideas @ Work Blog.
WINDMILL NETWORKING | THURSDAY, AUGUST 19, 2010
[Marketing] Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples
hadn't looked at it from that perspective but it does present some challenges.. The fear of how one’s employees will use sites such as LinkedIn and Facebook is a knee-jerk reaction by those who, once again, might not be new adopters to these tools. Using Social Media Helps Protect Your Brand Name. Remember: New Tools, Old Rules. Yahoo!
SOCIAL MEDIA B2B | TUESDAY, DECEMBER 21, 2010
[Marketing] [VIDEO] 11 Predictions for B2B Social Media in 2011
Thomas ( @davidbthomas ) of New Marketing Labs and discuss my predictions for B2B Social Media for 2011. Customer Service is More Social Than Marketing. Communications Interviews Marketing Mobile David B Thomas New Marketing Labs predictions Pulse NetworkI recently had the opportunity to share the screen with David B.
BLUE FOCUS MARKETING | WEDNESDAY, OCTOBER 23, 2013
[Marketing] [VIDEO Book Trailer] @BlueFocus @SocialEmployee (McGraw-Hill, 2013) Möbius Model #SocBiz
'New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. The video, titled “What is a Möbius Strip?”
B2B MARKETING ONLINE | WEDNESDAY, MAY 26, 2010
[Marketing] A 3-Point 'Recycling' Framework For B2Bs: Repurpose, Repackage, Refine
After all, it's an entirely new way of marketing, communicating, engaging and selling. It’s just a shame that so many marketers have yet to realise it. Tags: Demand generation Positioning Social media content marketing thought leadership Diving into social media and mobile media can be quite daunting for B2Bs. But how, you ask?
LOOPFUSE | FRIDAY, JULY 19, 2013
[Marketing] Watermelons don’t keep
Marketing Automation tools like OneView are full of marketing goodness. There are things in there to relieve you of the daily marketing “doldrums” like a refreshing watermelon does on a hot summer day. And, just like with a watermelon, there are different levels of enjoyment you can get out of your Marketing Automation program.
SOCIAL MARKETING FORUM | MONDAY, JUNE 20, 2011
[Marketing] Get over it! Social media doesn’t owe you a thing!
Opinion Relationship marketing Social media marketing Amber Naslund Facebook friend like online communities Retweet RT social marketing social media TwitterThe currency of social media derives value from the contributions we all make to community. That currency has no central bank or IMF dictating its worth.
SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 31, 2013
[Marketing] What We Can Learn from Fortune 100?s Most Social CMOs
Named GE’s first Chief Marketing officer in more than 20 years, Comstock has set the bar for social media engagement for CMOs. She You don’t have to run an enormous marketing department at a Fortune 100 company to mimic the effects they see from staying active on social media. Social media is tailor-made for tech marketing.
CONTENT MARKETING TODAY | SUNDAY, JANUARY 8, 2012
[Marketing] The Top 5 Things Marketers Should Never Say About Social Media – Business Insider
The Top 5 Things Marketers Should Never Say About Social MediaBusiness InsiderHere are some things I resolve to never hear from a brand manager or product marketer or any marketer about social media in 2012… Via www.businessinsider.com.
SALES CHALLENGER | TUESDAY, FEBRUARY 18, 2014
[Marketing] What’s Your Favorite Interview Question?
Blog CEB Sales Blog Recruitment Sales & Service Sales and Marketing Sales Force Management Selection and Assessment 'It’s certainly an area that many senior sales executives and managers are focused on: finding the “right” rep. And, in many cases, it’s finding Challenger reps to fill an opening. Who do you most admire and why?
INBLURBS | WEDNESDAY, JULY 27, 2011
[Marketing] Quality Lead Generation through Blogging
In simple words, you can reach market faster and improve business for your products by reaching social media faster. Using Email Marketing to generate leads. Another advantage of blogging is to capture leads either through feed or through email marketing. Using Video marketing to generate Leads.
WINDMILL NETWORKING | WEDNESDAY, APRIL 23, 2014
[Marketing] 5 Stories Your Business Should Be Telling On Pinterest
Pinterest b2b Blogging books Business Clients Community company customer service customers difference for your group marketing media networking Social business Social Networking start story tool 'You might think that storytelling could not possibly pertain to your business. Think again. Social media storytelling … Continue Reading.
VERTICAL RESPONSE | WEDNESDAY, SEPTEMBER 11, 2013
[Marketing] Surf’s Up! Don’t End Summer without These Email Calls-to-Action
This next email also uses call-to-action in a marketing sense (“Receive our updates”) but still implies what they need the reader to do. © 2013, VR Marketing Blog. Don’t End Summer without These Email Calls-to-Action appeared first on VR Marketing Blog. What exactly is a call-to-action? Watch a video?
B2B MARKETING UNPLUGGED | SUNDAY, NOVEMBER 20, 2011
[Marketing] Bizmarketer is in the Zone
Bizmarketer is proud to be a new member of B2B Marketing Zone. B2B Marketing Zone collects and curates quality content for the B2B diaspora in an easy-to-use site which is perfect for distracted, desperate marketers. Awesome Ideas B2B marketing bizmarketer Elizabeth Williams linkedin shameless self- promotion
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 23, 2010
[Marketing] Building a B-to-B Social Media Lead Generation Program Targeting.
If B2B folks would have a better understanding of how to use social, then it would be easier for them to incorporate it into their other marketing efforts. This entry was posted on Tuesday, February 23rd, 2010 at 9:54 am and is filed under Marketing Tips , Marketing Tools , Social Marketing. take my survey [link].
VERTICAL RESPONSE | FRIDAY, APRIL 18, 2014
[Marketing] Sharing Content from a Facebook Page to Profile [VIDEO]
'In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Derek Overbey, Senior Social Media Manager at VerticalResponse , shows you how to share content from your Facebook Page to your personal profile. Here’s how: Want more marketing tips and tactics? All rights reserved.
WONDERING OUT LOUD | SATURDAY, JULY 2, 2011
[Marketing] Is Google+ a consolidation of power
Individually, each has varying degrees of market penetration, but taken in total the three have a very good chance of creating the Web-dominating force Google has long sought. Marketing Social Media Adwords Alex Salkever Facebook Google Mark Zuckerberg SearchWhat’s more, the machine will be self-feeding.
WINDMILL NETWORKING | WEDNESDAY, AUGUST 15, 2012
[Marketing] Social Media Helps Your Leads Score More Gold
Most marketers are using social media at some level now, but combining social media with lead scoring is relatively new. That’s why marketing automation (MA) platforms allow you to score leads, which simply means a method of ranking leads according to their sales-readiness and/or potential value. Boost your content marketing budget.
SAZBEAN | TUESDAY, MAY 8, 2012
[Marketing] 4 Tips For Gamifying Your Tired Marketing Plan
There are examples where gamification in marketing has worked spectacularly for 50-year-old rural ranchers. That said, marketers can’t just add a Groupon-style approach to something and think it’s gamified. You can apply these same hooks to a marketing campaign for any audience, whether they are into traditional video games or not.
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 28, 2011
[Marketing] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
As B2B online marketers, creating new, socially shareable content to generate leads and sales is a huge part of our jobs. Traditional marketing materials can easily be converted into socially shareable ones! This is very exciting if you’re a social marketer. Video marketing can be used to directly drive leads and sales.
CONNECT THE DOCS | TUESDAY, OCTOBER 20, 2009
[Marketing] ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook
he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Prior to founding CDI in 1990, Howard was a marketing manager for software giant Oracle Corporation.
TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 2, 2010
[Marketing] Manufacturers: 5 Tips to Make the Most out of Open House or.
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Manufacturers: 5 Tips to Make the Most out of Open House or Counter Days You only have one chance to make a first impression! So what’s the point? Demo Truck $15,000.
MARKETING CRAFTMANSHIP | THURSDAY, AUGUST 9, 2012
[Marketing] PR Lesson from the Lolo Jones / New York Times Controversy
Did Jere Kill Lolo’s Mojo? On August 4 th , New York Times sportswriter Jére Longman – who has been covering the Olympics under an “Inside the Rings” column – wrote an article on American hurdler Lolo Jones that was considered by many readers to be overly harsh and entirely unnecessary. It is not a journalist’s job to make you look good.
HUBSPOT | MONDAY, SEPTEMBER 6, 2010
[Marketing] Top 5 Inbound Marketing Articles to Start the Week: Convert Traffic to Sales
In this week's top inbound marketing article, Chris Brogan shares some simple steps you can take to turn the traffic you're getting into coveted leads and sales. Marketing Takeaway: Convert traffic to leads and sales by optimizing your blog for lead generation. How to Use Social Media Monitoring Tools for Outreach Marketing.
VIDYARD | THURSDAY, SEPTEMBER 12, 2013
[Marketing] The @Vidyard Video Marketing Blog
The Vidyard Video Marketing Blog. -->. Eager to show you more about how to enhance your video marketing content, I’m back to deliver episode four in the Video Production 101 series!… Joe Gelata: Opportunities for marketers using marketing automation and video. Content Marketing. Marketing Metrics.
SAZBEAN | MONDAY, AUGUST 30, 2010
[Marketing] Review: SocialSeek for Social Media Monitoring
Tags: Analytics Business Marketing Reviews Social Media Social Networks Strategy blog digital strategy internet marketin strategy internet marketing internet search engines keyword keyword cloud monitoring monitoring tool monitors real-time web social search tools trend chart twitter web 2.0
SALES CHALLENGER | MONDAY, APRIL 29, 2013
[Marketing] What Leaders Don’t Say, But Reps Hear
Blog Sales & Service Sales and Marketing Sales Force Management Sales Process Management Solutions Selling 'While most sales leaders recognize that communication is an integral part of any strategy, exclusionary focus on the ‘message’ may have unintended consequences. This is true at all levels within the organization.
WINDMILL NETWORKING | THURSDAY, OCTOBER 31, 2013
[Marketing] Creating Ongoing Value from Media Coverage Using Social Networks
Media Relations Google Instagram LinkedIn Pinterest slideshare Social Media Marketing Twitter YouTube 'Every organization with an active media relations program is familiar with the cycle of pitch and publish. There’s a whole lot of hustle that goes into working with the media to land each interview or appearance.
SOCIAL MEDIA B2B | FRIDAY, JANUARY 28, 2011
[Marketing] 25 B2B Social Media Nuggets of Goodness
Each of the following posts offers 5 tips about some aspect of social media and B2B marketing, therefore giving you 25 nuggets of goodness on this Friday. Top 5 B2B Social Media Marketing Mistakes. Social Media Marketing is only for B2C companies. Today’s post roundup is brought to you by the number 5. from Splash Media.
BLOG MY CALLS | TUESDAY, APRIL 16, 2013
[Marketing] The 7 Top Ways Marketers Annoy Their Boss
So, how does a marketer annoy his/her boss? According to research published in BtoB, the ability to prove ROI is the number one thing executives demand from modern marketers. CMOs and CEOs need to see ROI, and marketers need to prove ROI. Every week we have marketing experts join us for the LogMyCalls Marketing Webinar Series.
B2B MARKETING UNPLUGGED | MONDAY, APRIL 12, 2010
For years and years and years marketers have set their watches by their in-market campaigns. While consumer marketers follow seasonal events like back-to-school, Mother’s Day, Christmas and graduation, B2B types observe more seasonal schedules which involve nap time during the summer and a prolonged happy hour over Christmas.
THE ROI GUY | TUESDAY, JULY 8, 2014
[Marketing] Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast
For IT solution providers who may be using these forecasts and were expecting a turnaround in 2014 spending levels, another slower than expected year has significant implications for your organizations'' sales and marketing strategy. Engage Frugal Prospects with Provocative Value-Focused Marketing 2. trillion in 2014, a 3.2%
FEARLESS COMPETITOR | TUESDAY, JUNE 1, 2010
[Marketing] Thought Leadership Interview #9 – Eric Goldman of Gossamar
I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This This time we interviewed a great marketing expert, Eric Goldman, Managing Partner of Gossamar — an expert in inbound marketing. As a marketing expert, Eric, what are you observing in B2B sales?
INBLURBS | THURSDAY, FEBRUARY 17, 2011
[Marketing] A good Page Rank on Google only doesn’t bring you revenue
Marketing takeaway tip: Be there before the sale. Do you know the marketing effectiveness of your website? To have a good PR – Page Rank on Google is not enough to be successful with your business online. huge amount of traffic is also no guarantee for a successful online business. Social media has also become the new SEO!
FATHOM | FRIDAY, JULY 19, 2013
[Marketing] Turning ‘Big Data’ into ‘Big Med’: 3 Perspectives
Big Data/Predictive Analytics Healthcare Industry healthcare marketing Vioxx 'In a recent audio report for iHealthBeat , 3 healthcare advocates for Big Data chimed in on specific ways it is helping now (current applications) and its future potential. A cardiologist and two healthcare-related VPs answered.
THE POINT | MONDAY, JULY 23, 2012
[Marketing] Why Chasing Hot Leads is a Bad Idea
B2B Marketing Campaign Strategy Content marketing Demand Generation Lead Management Lead Nurturing b2b demand generation b2b lead generation demand generation strategy demand generation tips lead generation strategy lead generation tips lead recyclingIn an ideal world, all B2B sales leads would be pre-qualified and ready to buy.
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 18, 2010
[Marketing] Are B2B Social Tactics Different Than B2C ?
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Are B2B Social Tactics Different Than B2C ? So B2B marketers should get on the band wagon and start utilizing these tools. B2B an B2C are more aligned than you think.
WEBBIQUITY | WEDNESDAY, DECEMBER 12, 2012
[Marketing] 24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing. You can!
MARKETRI | THURSDAY, APRIL 5, 2012
[Marketing] Delivering the B2B Positioning TKO (Technical Knock Out)!
I love a good healthy marketing debate over a Cobb salad lunch! On one side of the ring was me – the experienced and competitive B2B marketer. ” In B2B marketing, I argued, sector experience wins any day of the week. B2B marketing is much more of a science than most folks think! Client preferences.
ENGAGE | THURSDAY, AUGUST 4, 2011
[Marketing] Kenny Powers, K-Swiss, and the Ramifications of Viral Success
It’s being lauded as marketing genius from a lot of smart people who know what they’re talking about. Content Creation Content Distribution Brand Branded Content branding Buzz Content Marketing creativity TMG on Video Viral videoIf you haven’t, scroll down for the video. It’s not safe for work or childhood.)
MODERN B2B MARKETING | THURSDAY, DECEMBER 1, 2011
[Marketing] SEO in Lead Generation: 2012 Budget Analysis
by Maria Pergolino Search engine optimization (SEO) is a main focus now of many advertising and marketing campaigns for businesses. Online content marketing makes up most of the advertising budgets of some organizations. Marketing departments that truly understand SEO want to spend more on it.
MARKETRI | WEDNESDAY, AUGUST 8, 2012
[Marketing] Show Me the Money: Proving ROI for Social Media
So what is a marketer to do when a client says, “Show me the money!” ” and as ks the marketer to prove their social media value? However, as a marketer you can rest assured that (like Rod) your clients will ask you to be show the money when it comes to their social media investment. Cuba Gooding Jr.
B2B MARKETING ONLINE | WEDNESDAY, SEPTEMBER 15, 2010
[Marketing] Getting the most out of Agency Days
Tags: Omobono agency life b2b marketing social media strategy
B2B MARKETING UNPLUGGED | TUESDAY, MARCH 12, 2013
[Marketing] Dont Waste Your Sales Call Do-Over
First, certain under-medicated middle-aged marketers have trouble remembering their children’s names; recalling a meeting that’s more than three days in the past is asking way too much. There are so few opportunities for redemption in the cold, hard world of B2B selling. Deals are big, cycles are long, memories are longer. Fault.
SALES CHALLENGER | TUESDAY, APRIL 16, 2013
[Marketing] Why You Should Question Your Sales Culture
Most importantly, our research clearly showed that in the absence of the right sales climate, organizations looking to drive transformational change will not only waste valuable resources on initiatives that yield low ROI, but risk being relegated to price wars and become outcompeted by market players who can effectively sell to informed customers.
B2B LEAD BLOG | FRIDAY, OCTOBER 7, 2011
[Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
Robots.txt And 404 pages: sometimes funny, always important As a marketer, 404 pages drive me nuts. Photo by: Jonathan Mak Long (jmak.tumblr.com) / via The Inspiration Room (Steve Jobs Silhouette in Apple). Absolutely crazy, in point of fact. Yes, broken links or pages somehow lost in the ether are realities that
B2B MARKETING TRACTION | MONDAY, FEBRUARY 13, 2012
[Marketing] The Ugly Truth about Your Website and SEO
Contact us today – we do cost-effective, detailed website and online marketing audits for our clients. Inbound Marketing Search Engine Optimization Web Site Projects b2b customer marketing SEO websitePaying for ongoing SEO services is a lot like going on a bad date. Why is that? Don’t lie. You won’t get a date.
SALES INTELLIGENCE VIEW | SATURDAY, APRIL 12, 2014
[Marketing] Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)
Our attendance at last week’s Marketing Nation Summit was no different. We struck up conversations with prospects, connected with influencers, presented and sat in on informative sessions, listened to exhilarating speeches, and even chatted with other vendors about their marketing solutions. Basically, we saw […].
EVERYTHING TECHNOLOGY MARKETING | WEDNESDAY, DECEMBER 18, 2013
[Marketing] New Infographic - Contact Forms for the Marketing Ninja (Minja)
'Check out this great new infographic about contact forms. Thank you Lisa Margetis at SingleHop
MODERN B2B MARKETING | TUESDAY, JANUARY 5, 2010
[Marketing] Simple Steps to Creating Custom Social Landing Pages and Social Emails
Share on Twitter Link code: [link] and xTitlex) Example: [link] Leader in Marketing Automation- [link]. Tags: Email Marketing Landing Page email marketing landing pages social emails social landing pages It is not as hard as you might think. Fortunately, custom links that share your content in social media are easy, too.
ENGAGE | THURSDAY, APRIL 26, 2012
[Marketing] Why Great Writing Serves the Reader, Not the Ego
Marketing is not just a task, it’s a dedication. Content Creation Building Community Content (media) Content Marketing Content Strategy Customer Service Reader Service Writers Resources Writing Writing TipsIn college, I spent three years of my life sitting in a long, octagon-shaped room reading college students’ papers aloud.
MODERN B2B MARKETING | FRIDAY, NOVEMBER 18, 2011
[Marketing] How to Make Sure Your Lead Management Strategy is Kick Arse!
Mainardi argue that many leaders need to rethink the way they develop marketing strategy. They make deliberate choices about how to add value in the market. They avoid adding products, services or markets that require the development of new or unrelated lead management capabilities. B2B Marketing Lead Management lead generatio
B-TO-B LABS | WEDNESDAY, DECEMBER 7, 2011
[Marketing] 4 Useful Social Media Tracking Tips
If you’re using social media as part of your inbound marketing toolkit… great! Content Marketing Lead Management Marketing Automation Social Media Analytics Lead Generation
WONDERING OUT LOUD | WEDNESDAY, SEPTEMBER 21, 2011
[Marketing] Is Social Media a waste of money
Marketing Public Relations Social Media Beattie Communications Gordon Beattie Internet MarketingThe truth is that the majority of companies are wasting valuable manpower and financial resources on social media. come at it from the standpoint – if it does not drive sales and build a brand, it’s not worth doing.
BLUE FOCUS MARKETING | THURSDAY, JANUARY 30, 2014
[Marketing] Join Wharton’s 4th Annual Super Bowl Tweet Meet Sun, Feb 2 #WhartonFoA #SuperBowl #Seahawks #Broncos #SB48
Last year, an esteemed panel of Wharton marketing faculty, WFoA Global Advisory Board members, advertising and media executives, students, and journalists tweeted #whartonfoa twenty-five hundred times when Twitter reached record-breaking activity during the game. Trends Branding Marketing Advertising & Mktg.
MODERN B2B MARKETING | MONDAY, OCTOBER 3, 2011
[Marketing] Lead Nurturing, Lead Scoring and the World Cup
by Liz Smyth Last month at Cloudforce London, Henry Seddon of QlikView wowed the audience in his presentation entitled “Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth”. way to leverage global marketing campaigns and a faster, easier way to create and change landing pages and capture leads.
IT'S ALL ABOUT REVENUE | WEDNESDAY, OCTOBER 19, 2011
[Marketing] What to Expect at Eloqua Experience
But we also want to add that those heading to Eloqua Experience can expect to learn about a wide variety of B2B marketing topics, from marketing automation to lead management to Revenue Performance Management. Always popular, the Markie Awards at Eloqua Experience will host more winners in B2B marketing and sales than ever before.
SOCIAL MEDIA B2B | THURSDAY, JANUARY 5, 2012
[Marketing] Big Data Provides Insights from B2B Social Media
These are key elements of a marketer's job. B2B companies, even those who have not started social media marketing plans, need to implement formal data gathering processes and dedicate the analytical brain power to determining the business ramifications. Communications Marketing analytics big data emarketer IBM McKinsey
AD YOUR COMMENT HERE | TUESDAY, FEBRUARY 1, 2011
[Marketing] [Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
But in reality, you need to have a more robust social media component to your marketing plan. Article Summary From the Field best buy brian j dunn Harvard Business Review social media and business social media marketingThat’s the key point: You can’t just dabble in social media. Period. Fairly compelling, no?
BIZNOLOGY | SUNDAY, OCTOBER 3, 2010
[Marketing] When Social Media Is Against the Law
Full disclosure: I serve as Chief Strategist for Converseon, a digital marketing agency that advises clients on the risks and rewards of social media.]. Tags: Monthly Newsletter Social Media Marketing business digitalmarketing internetmarketing marketing marketingandadvertising socialmedia Image by mskogly via Flickr. Wrong.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 7, 2011
[Marketing] Help Us Make September the Biggest Month Ever
Filed under: Business relationships , Fearless Competitor , Find New Customers , Laugh and Learn , lead generation , Lead Nurturing , Leadership , Management best practices , Marketing , marketing campaigns. B2B Lead Generation | Help Us Make September the Biggest Month Ever! We’re honored.
E-STORM | MONDAY, AUGUST 6, 2012
[Marketing] All Aboard The E-Storm Wine Train Outing
Online Marketinge-storm SF is back in the office today after a lovely long weekend kick-started by our annual company outing this past Friday. Fleeing cold and misty San Francisco we headed to Napa Valley where we enjoyed some time in the sun as well as dinner and libations aboard the Napa Valley Wine Train. Besides the [.].
WINDMILL NETWORKING | WEDNESDAY, SEPTEMBER 11, 2013
[Marketing] How to Create a Killer Blog Community
Blogging Blog Disqus Livefyre Moderation system Social Media Marketing Storify WordPress Xavier Damman 'It’s one thing to have great content. It’s another thing to have a great blog community. Killer blog communities have one thing in common: lots of discussion amongst the readers. Featuring Contributions from Global Thinkers.
B2B MARKETING UNPLUGGED | WEDNESDAY, JULY 14, 2010
[Marketing] Forget the C-Suite, the Money’s in the P-Cube
B2B marketers also overlook the P-Cubers (procurement people don’t get a suite, they get a cluster of cubicles), which is surprising since we aren’t distracted by golf nearly as often. So while sales people clean their Titleists, it’s up to the marketers to make sure the P-Cubers have what they need to buy stuff from us. travel mug?
SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 12, 2010
[Marketing] 5 B2B Social Media Posts to Wrap-up the Week
The following is a selection of posts that may be interesting reads for B2B marketers and communications professionals. Don’t get me wrong, content marketing strategy is critical to the success of a content marketing project. Is LinkedIn Finally Ready for Social Media Marketers? But what about brand marketing?