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  • CLIENT BRIDGE  |  WEDNESDAY, JUNE 8, 2011
    [Marketing] INFOGRAPHIC: Search Engine Marketing Success
    From Plattform Higher Education, here's an infographic that explains ways to increase the effectiveness of your search engine marketing efforts. Via: PlattForm Higher Education View Original Article
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 5, 2013
    [Marketing] From the Diary of an Eloquan: How Eloqua University Reminds Me of High School
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Ian Hutchinson , a  Vidyard Video Marketing Specialist who helps modern marketers drive revenue with video. It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Marketing] 8 Personalities to Look for When Assembling a Content Team
    Not having enough of the right people on your content team is a problem for many of today’s marketers. In fact, 38% of B2B marketers say HR and staffing issues are responsible for delayed success in content marketing , and 22% blame a lack of training and education. Content Marketing Hiring Daily TOFUMake It a Combo.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 14, 2016
    [Marketing] How to Earn Your Audience With Paid Media: The Best Channel Options
    The post How to Earn Your Audience With Paid Media: The Best Channel Options appeared first on Marketing Insider Group. Content MarketingPaid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. So how do you know which places are right for your organization?
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Five Habits of Adaptive Marketers
    Forrester Research interviewed global marketing leaders with demonstrated success in the digital age. Through these interviews, they identified the following habits: Accept change. Flexibility prepares an organization for the unexpected. Dare the status quo to encourage innovation. Act continuously to avoid indecision.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Marketing] 5 Ways to Speed Up Your Content Editorial Process
    Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. Below are some common roles associated with content marketing teams: Content Strategy. Content Marketing b2b ConsumerContent Production.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 15, 2013
    [Marketing] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    by contributor | Tweet this Editor’s Note: Today’s guest post comes courtesy of Jon Russo , a three-time B2B Chief Marketing Officer in global high tech companies ranging from former divisions of General Electric to successful Silicon Valley start-ups. Several trends of discussion were new this year.
  • CLIFF ALLEN ON MARKETING  |  SUNDAY, JUNE 14, 2009
    [Marketing] Using Marketing Analytics in Strategic Marketing Planning
    A good marketing strategy is based on good data. That's why it's important to start the strategic marketing planning process with data about your industry and specific market, and about your customers. Industry and market data. Unless your company's market share is over 50%, more people buy from competitors than from you.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Social Media – is it really mainstream in B2B Marketing?
    So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate. Tweet This! Digg this!
  • ANYTHING GOES MARKETING  |  MONDAY, DECEMBER 17, 2007
    [Marketing] Anything Goes Marketing on the Globe and Mail
    His blog is about the latest in marketing and advertising. Tags: anything goes marketing Here I was minding my own business, taking in some caffeine while I scanned my web traffic. What did I find? I`ve been added to the blogroll on Canada`s largest national newspaper. So there Seth and Keith, I am open to do an interview!
  • CONTENT STANDARD  |  MONDAY, MARCH 21, 2016
    [Marketing] Where Should You Publish Your Web Content? On-Domain vs. Off-Domain
    As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America. The studies show that 76 percent of B2C brands and 88 percent of B2B brands use content marketing. Content Marketing Strategy Enterprise Marketing
  • CONVERSIONATION  |  THURSDAY, JANUARY 12, 2012
    [Marketing] Social and Digital in Belgium: Trends, Budgets and Challenges 2012
    At the occasion of our latest event in December, we joined forces with agency The Reference, to conduct a survey regarding the digital marketing evolutions in my home country, Belgium. Blog Research digital marketing Belgium mobile websites ROI social media Belgium The ReferenceWe targeted decision [.].
  • SMART MARKETING  |  SATURDAY, MARCH 18, 2006
    [Marketing] Smart Marketing: Microsofts Marketing Mistake
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. « More on a marketing code of ethics | Main | Tips from a marketing headhunter » Microsofts Marketing Mistake Admittedly, Im no IT marketing genius. Paste into your feed reader of choice. Great software.
  • HUBSPOT  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] 6 Content Ideas to Keep Ecommerce Shoppers in the Holiday Spirit
    Ecommerce Content Marketing Holiday MarketingYou've been prepping your ecommerce site for a banner holiday season for months now. You’ve adding sparkly graphics, and changed up clever copy, but you may be forgetting one major thing: your content. They’re probably shopping for someone else. Gift Guides. Tutorials. Product Reviews.
  • SAZBEAN  |  TUESDAY, NOVEMBER 9, 2010
    [Marketing] How Much Does Each New Customer Cost?
    Tags: Analytics B2B B2C Business Internet Advertising Marketing News & Notes SEO Strategy adwords click through rate cost per acquisition cost per action cpa customer lifetime value decisions digital strategy google internet marketing strategy marketing decision making
  • SMART MARKETING  |  THURSDAY, DECEMBER 29, 2005
    [Marketing] Smart Marketing: Retail Marketing Tricks
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. « Brands are NOT dead | Main | Open source marketing; The wave of the future? Retail marketers, remember that successful marketing is about doing a thousand little things right. Paste into your feed reader of choice.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Marketing] Digital Disruption and Disintermediation – Key Drivers for B2B Companies
    The post Digital Disruption and Disintermediation – Key Drivers for B2B Companies appeared first on Great B2B Marketing. Digital MarketingOne of our super-smart clients sent me a really interesting article titled The Battle is for the Customer Interface. The […].
  • OPENTOPIC  |  THURSDAY, MARCH 31, 2016
    [Marketing] The CMO of the Future: How to Embrace Really Big Data
    As marketers, we see forces such as mobile, social and cloud computing changing everything about the way business happens, and we know that embracing digital is the only way we’ll. Marketing Technology Cmo big data marketing technology marketing roiknow I have.
  • SAZBEAN  |  TUESDAY, MARCH 19, 2013
    [Marketing] Facebook Marketing Mistakes To Avoid
    While some companies really know how to do Facebook marketing right, there are many others that are clueless. Maghsoudi recommended that new pages just simply wait and do more marketing of their Facebook pages on their main websites or through word of mouth. – Facebook Marketing Mistakes To Avoid by Justin Lafferty.
  • CLIENT BRIDGE  |  TUESDAY, JUNE 7, 2011
    [Marketing] Social Media Marketing Mini-Campaigns
    Social media channels allow for marketing communications that can quickly supplement your traditional marketing plans. From Gail Goodman at Entrepreneur, here are some ways to add to your marketing calendar without spending much time or money. Think less about the communications channel, and more about the message. format.
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] Integrating Email with Search Marketing
    Doing so provides a simple, low-risk introduction to integrated marketing. 90% of marketers already use these tools. Lessons learned by tying together email and search will help interactive marketers integrate multiple channels and data sources. Why Integrate Email and Search? How to Integrate Email and Search?
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 12, 2010
    [Marketing] Content Marketing: the new Marketing paradigm
    Content Marketing is the new imperative for business. Why is content marketing important? If you would like to get access to the recorded Flash version of this webinar, being produced by the content marketing experts at Avitage , please send a request via email to jogden at findnewcustomers.net. during the buying process.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 23, 2016
    [Marketing] Confessions of a Content Creator: I Don’t Care About Data
    The post Confessions of a Content Creator: I Don’t Care About Data appeared first on Marketing Insider Group. Content MarketingGut: Hey Brain, want to write something that’ll almost certainly expose us to massive criticism?  Brain: Uhhh, no?  Gut: TOO LATE DOIN’ IT HERE WE GOOOO!!!! There. said it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo
    Our goal is to bring you insights from the smartest people in B2B Marketing today. With the Aprimo Marketing Summit starting this Sunday (and I’m the host of the B2B track), we want to introduce you to people you will meet there. I’m excited about this interview. Marketers love to go to the next shiny object. 
  • ION INTERACTIVE  |  FRIDAY, JULY 15, 2016
    [Marketing] Interactive Content Marketing Weekly Roundup: July 11-15
    And whether that means it’s vacation time for you or you’re still hard at work on your content strategy preparing for Q4, we love to keep you in the loop of the latest in interactive content marketing. And this week on Medium…   Content Marketing + Sales Team = Revenue How can we track actual revenue to content? Funny, huh?
  • GREAT B2B MARKETING  |  THURSDAY, MAY 8, 2014
    [Marketing] Would Writing a Book Help You and Your Business?
    I just published my fifth book, Winning B2B Marketing.  For example, you can find many of the ideas from Winning B2B Marketing repurposed for my white papers, blogs and articles. B2B Marketing Book Writing Winning B2B Marketing Being a glutton for punishment, I seem to get the urge to do this every five years or so.
  • WRITING ON THE WEB  |  TUESDAY, JULY 5, 2011
    [Marketing] Are Your Content Readers Thinkers or Feelers?
    Several years ago, my friend John Agno published this review of personality types in his newsletter.  It contains important information to consider when writing your blog, e-newsletter or content marketing to attract clients, and it still applies today. Have you ever read an e-newsletter or blog post and got a feeling of disappointment?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 15, 2013
    [Marketing] How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded
    With the primary goals of providing knowledge, expertise, and trust to build belief and value — not sell — the Xerox marketing team make a commitment to produce trusted and relevant editorial content. But if you go into marketing conceptually, as far as building advocacy, this is the right thing to do.”. And that’s what Xerox did.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Marketing] Personalize, Challenge & Engage
    Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. B2b marketing Value Marketing Pisello neuromarketing b2b selling Alinean Value SellingYou have two options 1.
  • THE B2B RESEARCH BLOG  |  MONDAY, NOVEMBER 29, 2010
    [Marketing] Are B2B marketers neglecting their brands?
    That’s why in early 2009 Circle Research, in conjunction with ABBA and The IDM, launched The B2B Barometer. . A ‘state of the nation’ survey amongst B2B marketers which gauges economic confidence, benchmarks marketing activity and explores key trends. Marketing budgets are returning and future confidence is strong. 
  • NUSPARK  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Google Instant—Affects on Search Marketing
    Tags: Pay-Per-Click Search Marketing
  • SMASHMOUTH MARKETING  |  WEDNESDAY, DECEMBER 3, 2008
    [Marketing] Don't Stop B2B Marketing During The Holidays
    Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. Don't let the bean counters get in the way of a good marketing program. Market with Courage! Tags: demand marketing sales Why should we do appointment setting during the holiday months? Go into offensive mode.
  • AVITAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Marketing] My customers don’t use social media
    Start By Listening Social media is a terrific, low cost (time and effort only) way to listen to what is happening in your target markets, and even target customers. This gives you great insights that can fuel your business strategy, drive marketing and sales tactics, create messaging that resonates, and produce content.
  • WEBBIQUITY  |  WEDNESDAY, JULY 28, 2010
    [Marketing] Book Review: Social Media Marketing – An Hour a Day
    Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Marketing] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Well today, there will be a huge test rolling out that could change the way you do email marketing (again). email marketing Gmail''s unveiled a new field trial that turns your Promotions tab into a Pinterest-esque display.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 14, 2015
    [Marketing] Marketing Your Fund to Zombie Investors
    This has put new demands on fund marketers, who must re-think how they communicate with target audiences, if they intend to overcome short attention spans and digital amnesia. So, within an existing competitive landscape of funds that are absolutely clueless when it comes to marketing, your fund can be exceptional.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Marketing] New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
    As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. We We know that content marketing can  generate more leads , but according to Content Marketing Institute, only 30% of marketers consider themselves to be effective. Content Marketing b2b
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 11, 2013
    [Marketing] 3 Quick Tips For Increasing Response Rates With Gated Content
    by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. When it comes to lead generation forms, savvy marketers know there’s a fine line to walk.
  • HUBSPOT  |  SATURDAY, JANUARY 30, 2016
    [Marketing] 7 Powerful Ways to Make Your Emails More Persuasive
    Communication is the lifeblood of sales and marketing. Content Marketing Email Daily SyndicationThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. The outreach email is a special breed of writing. Use these writing techniques to ensure your emails pack the most punch.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 21, 2016
    [Marketing] Planning To Launch A New Website? Here is Your 6 Step Pre-launch SEO Plan
    Here is Your 6 Step Pre-launch SEO Plan appeared first on Marketing Insider Group. Search MarketingWhen planning to start a business online, there’s a lot to think about. But one of the most important things to you need to take care of early on is drawing organic traffic to your business website.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 16, 2016
    [Marketing] Content Varierty Is Key To Diversify Your Traffic
    The post Content Varierty Is Key To Diversify Your Traffic appeared first on Marketing Insider Group. Content MarketingDifferent publications, writers, and audiences do not all respond to the same type of content. Want to get in the New York Times? You probably shouldn’t send them an infographic. Looking to be featured on Buzzfeed?
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Marketing] The Anatomy of a Lead-Generating Website
    We recommend using our free Collected Forms tool, part of HubSpot Marketing Free. Landing pages are the hub of your lead generation efforts -- which is why every marketing campaign you run and every offer you create should be tied to a custom landing page. Inbound Marketing Lead Generation Design Daily CanonicalRequest a demo?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Marketing] Why We Shouldn't Stop Innovating on Email
    This is the part where I tell you how bleak it is to be an email marketer. These are all reminders that anyone who''s sent a marketing email in the last decade doesn''t really need. Good email marketing is tough and getting tougher -- but tough could be just the environment we need to motivate a change. Email Marketing
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 9, 2015
    [Marketing] 7 Personality Traits of Top Salespeople – from the Harvard Business Review
    Filed under: BtoB Marketing , Sales 2.0 , sales leadership. BtoB Marketing Sales 2.0 Jeff Ogden of Find New Customers  ( @fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? Modesty. Conscientiousness. Curiosity.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 26, 2010
    [Marketing] Video – great book on B2b e-marketing by @ardath421
    Jeff Ogden, the Fearless Competitor, is President of Find New Customers “ Lead Generation Made Simple.” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the ebook, Prospect Driven Marketing. What do you think of this video? Thanks.
  • ANYTHING GOES MARKETING  |  SUNDAY, OCTOBER 8, 2006
    [Marketing] B2B Case Study: Integrated Marketing Works for Revivio
    Trying to justify the costs of an expensive integrated marketing campaign in which you use multiple marketing channels to generate leads? The other interesting item is that the free stereo wasn't the winner - it was the persistent marketing effort from all different angles that typically won the prospect over. Chad H.
  • HUBSPOT  |  MONDAY, NOVEMBER 2, 2015
    [Marketing] A Simple Guide to SEO for Local Businesses [Infographic]
    Inbound Marketing SEO Daily IGSSWhen you find yourself in an unfamiliar area and you're looking for a restaurant, coffee shop, sports store, or some other local business. how do you go about finding it? Most of us pull out our smartphone, open up a search engine, and search for a specific type of local business. Share with us in the comments.
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Marketing] A Brief History of Social Advertising [Infographic]
    While Facebook currently claims nearly 70% of the social advertising market, it's starting to get some serious competition from younger networks. Marketing Agency DailySocial advertising is a big business. Over the past two years, social media advertising budgets have doubled worldwide , from $16 billion U.S.
  • FATHOM  |  THURSDAY, DECEMBER 10, 2015
    [Marketing] The Power of Retargeting
    If this scenario has happened to you, then you have been exposed to the powerful marketing tool retargeting. This marketing tool works outside of the e-commerce realm as well. Blog Feed Higher Education Google internet marketing Marketing Online Marketing retargetingHas this happened to you?:
  • LEADSLOTH  |  THURSDAY, SEPTEMBER 24, 2009
    [Marketing] 8 Tips to Get Started with Marketing Automation
    “Where do I start?” is the question I get asked most by attendees of the  MarketingSherpa B2B Marketing Summit in San Francisco. Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. Find out in which stage marketing can contribute most in the short term.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Marketing] The Best Way To Convert New Buyers Is To Help Them First
    I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. How do you build an effective content marketing strategy? Content MarketingAt the highest level.
  • ANNUITAS  |  TUESDAY, JUNE 4, 2013
    [Marketing] The ANNUITAS Opportunity
    Blog B2B Marketing Buyer''s Journey Content creation Demand Generation Demand Process Transformation Marketing effectiveness B2Bs need to understand the roles and motivations of all of these potential buyers, stakeholders and influencers.
  • NUSPARK  |  SATURDAY, OCTOBER 8, 2016
    [Marketing] Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
    We’ve been learning this integration at NuSpark Marketing , since the integration was initially announced this summer so if you’d like help with this process as well as generating more quality leads let’s get in contact. The post Integrating Google AdWords with Salesforce to Measure Your Sales Funnel appeared first on NuSpark Marketing.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Marketing] The Amazing Power Of Multi-touch Lead Engagement
    We live in a multi-channel marketing world. In 2013, Mashable reported that 72% of consumers prefer an integrated marketing approach. With multi-touch marketing, you can: Plan and forecast marketing expenditure. Streamline your marketing strategy. The boss was carrying a small plant under his arm. And guess what?
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 8, 2014
    [Marketing] What’s the Difference Between a B2B Blog Post Topic and an Ebook Topic?
    B2B marketers are trying to produce and publish more content than ever before. In this ongoing battle between more content and better content, B2B marketers sometimes choose the volume side of the fence. Blogging Marketing B2B Social Media Content Marketing ebooks More social media channels mean more content.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Marketing] 14 Essential Elements of a Flawless Product Launch
    So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. This will be helpful for anyone getting started in product marketing, or business owners with new products in the works. intermediate inbound marketing
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Marketing] 7 New Twitter Features You May Have Missed
    Not only is it facing stagnant monthly active user growth , but the revenue generated from those users has disappointed a market accustomed to steady tech progression. Marketers, take note. 7 New Twitter Features You May Have Missed. 1) The 140-Character Count Loophole. Social Media Content Marketing featured-1 Daily Weekly Canonical
  • CHRIS KOCH  |  THURSDAY, OCTOBER 8, 2009
    [Marketing] What are your best practices for “recession marketing?”
    My CEO at ITSMA, Dave Munn is looking for stories about how marketers have come up with innovative ways to actually do things better during these tough times. Now we do have some research data about the impact that the recession is having on marketers and actions they are taking. What else are you doing to improve marketing?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 1, 2014
    [Marketing] Your Real Estate Social Media Strategy is a #Fail. Fix it. Now.
    What does your social media marketing say about you? Related Stories 9 Ways To Grow Your Sales With Pinterest Social Media Influence Marketing : Publish Like a Pro! Social media has increased consumer expectation. Not only do they expect, but also require that their real estate broker have a credible social media presence. Fix it.
  • B2B IDEAS @ WORK  |  THURSDAY, NOVEMBER 17, 2011
    [Marketing] B2B Marketing: How Your Target Audience Thinks & Remembers
    BtoB Magazine recently developed a very important webinar for B2B marketers on this topic, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers.” They can either find it online (via search engine) or from a colleague/friend (via online social network).
  • CONTENT STANDARD  |  SATURDAY, JULY 9, 2016
    [Marketing] Can Your Video Content Strategy Benefit from 360° Video?
    Not surprisingly, marketers have quickly jumped on board, incorporating it into their video content strategy. This is what brand marketers will have to determine as 360° video becomes even more mainstream. This creates a lack of focus that marketers have struggled to overcome. Marketing Video Marketing
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Marketing] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
    So what are subscription services doing differently (and awesomely!), and how can other marketers follow suit? Let’s It almost goes without saying these days, but marketers don’t define customer journeys. How can you translate that into a marketing lesson to apply to your organization? Modern Marketing b2b Consumer
  • CHRIS KOCH  |  MONDAY, MARCH 12, 2012
    [Marketing] 6 ideas for sifting the mobility chaos
    The problem is that this data sits in silos—and everybody’s silo says something different—sales’ is different from marketing’s, which is different from finance’s. Latest Post Mobile MarketingHire us.]“ Hire us.]“ “ Last week, I went looking for some good ideas on mobility. My destination? New Jersey. Far from it.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Marketing] 11 Ideas to Grow Brand Awareness at Lightning Speed
    Content marketing accounted for over 70% of their daily signups. Once they know, like, and trust you, you can then market your product or service to them. 5) KISSMetrics. (A web analytics solution that helps you to increase customer acquisition and retention rates.). Growth: Idea: Marketing Grader. Inbound Marketing
  • ANNUITAS  |  WEDNESDAY, JANUARY 19, 2011
    [Marketing] Marketing Automation Software Guide: Executive Series Interview with Carlos Hidalgo
    In this video blog interview with Marketing Automation Software Guide , Carlos Hidalgo discusses how building a strong framework can help uncover some significant ROI. He also talks about Annuitas Group’s recent move to vendor agnosticism, and provides suggestions for evaluating the many marketing automation solutions available.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Marketing] How to Gain More Subscribers on YouTube
    Get more helpful marketing tips and advice in the weekly  VR Buzz. © 2014, VerticalResponse Blog. Social Media Tips in 2 Audience Community how to get more youtube subscribers Social Media Marketing subscribe Subscribers video youtube youtube marketing All rights reserved.
  • SAZBEAN  |  FRIDAY, APRIL 5, 2013
    [Marketing] Marketing vs. inertia: how to make sure marketing wins
    Marketing vs. inertia: how to make sure marketing wins by Lisa Wood. In September 2012 the UK Payments Council released a report stating that in the year prior to May 2012, only 2.5% of consumers surveyed had switched bank. Not just that, but 88% hadn’t even considered switching. UK inflation rose by 11.2% Only 3.9% News & Notes
  • ACQUIRING MINDS  |  WEDNESDAY, JULY 31, 2013
    [Marketing] Right Message, Wrong Target – A Field Guide
    In a never ending pursuit of new business, a marketing team has launched both inbound and outbound marketing programs to target a new market segment. What if marketing and sales are communicating the  right message but to the wrong audience? The prospect only agrees to accept collateral or opt-in to nurture marketing.
  • THE EFFECTIVE MARKETER  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] Web Prototyping With PowerPoint « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. How can we improve this process? The key is to keep it nice and clean.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 25, 2015
    [Marketing] Four reasons why traditional book publishing is dying (and what’s next)
    In the latest Marketing Companion, we take a “behind the scenes” examination of  The Content Code , a new book that charts a course for winning in a world of overwhelming information density. The reason why this is the hardest time to be in marketing — ever. Complete  Marketing Companion Episode Guide.
  • WRITTENT  |  MONDAY, APRIL 1, 2013
    [Marketing] A 15-Step Guide to Creating Viral-Ready Branded Content
    Content marketing is hot. 33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. 54% of marketers are increasing their budgets for custom content in the year to come. Content Creation Content Marketing
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Marketing] More Content is Not Always Better – Wise Words from Chris Vandermarel
    Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 18, 2016
    [Marketing] It is Sunday and life is grand
    Filed under: BtoB Marketing. BtoB MarketingSimple.  I’m Catholic and I went to Mass and had a big lunch. NFL games on now.  Talked to my brother who is helping me and hope to print my Medicare coverage now.  I now have a giant high definition TV in my room.  And a nice 12 string guitar.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 27, 2013
    [Marketing] It’s a Small (Online) World After All
    My biggest “professional” platform has been Google+ which I consider to be a very powerful digital marketing tool, and a great resource to boot. Public Relations Reputation Management Social Media Marketing Facebook Google linkedin Search engine optimization twitterImage via CrunchBase.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 27, 2013
    [Marketing] Can we really trust Google 2014?
    Consider the changes Google introduced to the overall digital marketing landscape over the last twelve months: Google has continued to reduce the number of organic first page results. The best digital marketing teams these days often refer more to inbound marketing than search marketing or social media marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 28, 2010
    [Marketing] B2B Marketing needs to Curate a Vibrant Community
    If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Let me explain …. Tweet This! Digg this!
  • FATHOM  |  TUESDAY, DECEMBER 29, 2015
    [Marketing] 3 Reasons to Use RLSA in Google Shopping
    Blog Feed Consumer brands / Retail e-commerce Digital Advertising AdWords Google AdWords Google Shopping internet marketing Online Marketing Paid Search ppcRemarketing lists for search ads (RLSA) is not a new concept—it has been around since 2013.  Have you started using RLSA for your shopping campaigns?
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 3, 2012
    [Marketing] Branding 101: Why Every Executive Needs a Great About.Me Profile
    Let’s see the difference here by looking at Jeff Ogden, President of Find New Customers, on both Linkedin and About.Me: MarketingHave you heard of About.me? If not, you should. Any executive today should have a strong About.me profile. While you should also work on your profile on Linkedin, About.Me creates visually stunning profiles.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 11, 2008
    [Marketing] iPhone TV Ads - Hall of Fame Marketing
    So both apps are wonderful and intuitive, but the real Hall of Famers.the marketing folks at apple, their agency and the creative team. Tags: tunes tech marketing kudos tv iphone food How cool is the latest iPhone TV ad for UrbanSpoon. It can use your GPS location and you can refine it by cuisine, neighborhood or price. Brilliant!
  • EMEDIA  |  FRIDAY, APRIL 1, 2016
    [Marketing] Best of (B2B) Spring Cleaning Advice
    By taking the time to organize your B2B content and resources, you will be better equipped for faster responses and decrease time-to-market. Content Content Organization Marketing Plans Blog Blog Post Homepage ResourcesBut how do you do this?
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2016
    [Marketing] 10 of the Best Infographic Examples of 2016
    This infographic does a nice job of balancing two different color sets -- a best practice, according to Marketing Consultant Brian Downard's infographic design playbook. As for the rest, it seems like learning typography is like learning a second language for many marketers. Inbound Marketing Design Daily Canonical IGSS
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 16, 2012
    [Marketing] Seven Ways to Test Your New Logo
    Read my previous post on this, Why a Square Logo is Better for Online Marketing. 4. Marketing Collateral b2b customer marketing social mediaBefore you go live with your new logo, you should run it through several tests. Logos take time and effort to develop. Yes, there is a good chance your logo will be faxed. Same as fax.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 27, 2014
    [Marketing] An Example of Twitter’s Real-Life ROI
    The connections pay off Over time, Mark became one of the most renowned marketing consultants and authors in the world. Gregory Pouy is based in Paris and is one of France’s leading marketing bloggers. Over time, Mark became one of the most renowned marketing consultants and authors in the world. jumped at the opportunity!
  • ANNUITAS  |  MONDAY, JUNE 2, 2014
    [Marketing] Email Deliverability Matters – For Marketers
    Email Deliverability Matters- For Marketers. June 24, 2014 – Webinar with Right On Interactive and Chris Arrendale, ANNUITAS> Events Upcoming Events & Webinars
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Marketing] Why the Digital CMO Is Already Obsolete
    We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. The shift in marketing is more than a straightforward transition from analog to digital. Marketing emails are responsible for 70% of ‘this is spam’ complaints.
  • TYPE A COMMUNICATIONS  |  TUESDAY, MAY 31, 2016
    [Marketing] Why Subscribers are Key to Growing Your Brand’s Audience
    May 31, 2016 I’ve had the amazing pleasure of working with many brands to transform their marketing departments and build their content marketing programs. B2B Marketing Content Marketing Strategy Revenue Growth content marketing content marketing strategy marketing communicationsread more.
  • PUREB2B  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year
    Innovative tech products that accelerate the sales process and connect clients with their markets, a passion for excellence, and a dedicated, customer-centric team all combined to help Pure Incubation continue to push the envelope of excellence and growth. Blog B2B-Marketing Content-Marketing Inc.-500 500 Lead-Generation Marketing
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, APRIL 27, 2011
    [Marketing] How many B2B marketers are in a Glacier Mint?
    The polar bear mascot is called Peppy, they contain only the purest sugar (impurities turn the clear cubes pink) and they’re full of B2B marketers.  Glacier Mint, the FMCG brand, is full of B2B marketers.  Each one of these B2B marketers works for an organisation with its own suppliers.  Here’s some Glacier Mint trivia. 
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 29, 2010
    [Marketing] 5 technology trends every software marketer needs to know about
    As a B2B marketer in the software space, these trends will likely have a major impact on how you do your job, or whether your job exists in the coming year or two. Note for Marketers: Brainstorm on how your business model might be attacked by a new entrant, with very low costs, selling $0.99 Software, in many ways, works like Lego.
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 17, 2010
    [Marketing] 5 Ways to Use Social Media in Marketing Automation
    This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Sales & marketing alignment is finally getting the attention it deserves. Social Media.
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Marketing] Digital Darwinism: Where Do You Stand?
    In a recent conversation over coffee, my friend Matt Cannell – a very talented digital marketer – nailed it. He said, “Business leaders only care about three things when it comes to digital marketing: relevance, revenue, and results.”. Agency agency agency marketing darwinism digital digital marketingThe Digital Dilemma.
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Marketing] Internet Marketing Vs Digital Marketing New York
    Experian Marketing Services unites customer identity, analytics & cross-channel solutions into a single marketing platform, improving the return on investment. We bring multiple channels of digital marketing together to create the perfect digital journey. Marketing Business Quiz Questions 22/12/2013 · BY Subair.NA
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [Marketing] 5 Ways to Increase Webinar Attendance
    Webinars are a key piece in the B2B marketer’s toolkit. Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. Ways to Increase Webinar Attendance was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Marketing] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    Whether it’s good ‘ole marketing you’re interested in, or you’re seeking some sound business advice, you’ve come to the right place. The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs, and Other Leaders Get Us to Believe. Modern Marketing b2b Consumer
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Marketing] The 2 Rules of Sponsored Content
    Welcome to my 2nd day coverage of  Content Marketing World. Yesterday Native advertising is not always content marketing. promoted tweet can be “just” an ad although I am sure each of these examples would show higher click through if the content was more like content marketing (something useful, entertaining or non-promotional.).
  • SAVVY B2B MARKETING  |  MONDAY, JULY 19, 2010
    [Marketing] What Marketers Can Learn from Storytellers
    Today's guest post comes from Chas Cooper of B2B Internet Marketing Strategies. B2B marketers are storytellers of a different kind. So what can B2B marketers learn from the time-honored, tried-and-true techniques of great storytellers? Cooper Fellow blogger for B2B Internet Marketing Strategies , Chas. Then hold back!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 17, 2016
    [Marketing] Highlights from SXSW 2016
    Tens of thousands of digital marketers, entrepreneurs, and investors from all over the world descend on Austin, Texas, each March. This needs to be on your radar because this will fundamentally change marketing forever. Influence Marketing. This needs to be on your radar because this will fundamentally change marketing forever.
  • B2B MARKETING CONFIDENTIAL  |  SATURDAY, NOVEMBER 4, 2006
    [Marketing] What is Marketing Operations?
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Saturday, November 04, 2006 What is Marketing Operations? The topic of the interview is Marketing Operations.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 26, 2012
    [Marketing] What’s the Best Day to Engage Your Online Customer Community? [CHART]
    Sign Up now for Chart of the Week  to get a sales and marketing performance snapshot in your inbox every week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing community management digital marketing Eloqua online customer community topliners
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