Page 190 of 395 Previous | Next 
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    E/C Blogs A/E/C Marketing Blogging Best Practices BloggingIf you’re wondering whether your architecture, engineering, or contracting firm can benefit from a blog, the answer is yes! Educational content is possibly more valuable in professional services industries than any other arena. Burgin Construction Inc. Englewood Construction Inc.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Marketing] Social Media Marketing Tips for A/E/C
    Social media marketing, when executed well, can be just as scientific as the technologies employed in the project site. There is a strong case to be made for social media marketing: Prospective clients rely heavily on referrals and online search to find new firms. Developing Your Social Media Marketing Strategy. Best uses.
  • SALES CHALLENGER  |  MONDAY, SEPTEMBER 2, 2013
    [Marketing] Get Your Reps to Take Risks
    The organization decided to shift to “market teams”, away from regional sales teams. Market Teams. Sales Manager does not have direct authority—but is a resource to the market team, as an innovator. Deal authority rests at the Market Team level. Pipeline managed by Market TeamResult: pipeline shape = “The Nail”.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 2, 2011
    [Marketing] 5 Tips to Make Sales and Marketing Live Happily Ever After
    He is a reporter for MarketingSherpa , covering the B2B and consumer marketing beats. Marketing and sales alignment is a topic I've covered often in MarketingSherpa case studies and SherpaBlog posts. Bridging the Gap Between Sales & Marketing." How important is Marketing/Sales alignment at HubSpot? Why "SMarketing"?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 8, 2011
    [Marketing] PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision
    So, you may ask, what decision did the b2b technology marketing and PR agency I work with make? Social Media Marketing Social PR Cision GlobeNewswire online news release distribution PR monitoring and management software PRWeb Radian6 social media influencers social media monitoring tools VocusOnline news release distribution.
  • VIDYARD  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] Say Hello to Video in Salesforce!
    Blog Product News b2b video Chatter CRM integration salesforce Salesforce integration video content marketing video in email Video marketing platform video marketing trends vidyard 'Today we’re proud to announce that we’ve officially launched Vidyard for Salesforce, now available in the Salesforce AppExchange.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] What's missing from your social media playbook?
    Social Media Marketing Business-to-business Business-to-consumer Media Social media Social media marketing social media strategyImage via Wikipedia. Some people think that B2B and B2C social media are very different. think they are similar, however. It depends more on what kind of offering you have than you sell it to.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 23, 2009
    [Marketing] The Goals of Lead Nurturing
    One of the most common ways to use a marketing automation system is for lead nurturing. Also called “drip marketing”, “nurture marketing” or various other names, this is the art and science of keeping prospects “warm” until such time as they are ready to buy. Many recipients will emotionally unsubscribe instead.
  • WONDERING OUT LOUD  |  FRIDAY, JANUARY 8, 2010
    [Marketing] A social media question worth pondering
    The products he markets are ones you come across everyday at your local supermarket. In fact, they are but one piece of a much larger marketing communications puzzle that one must build. Tags: Communications Marketing Public Relations Social Media B2B B2C Facebook His work is primarily in the world of consumer packaged goods.
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Marketing] All Aboard! @Tom_Peters on the “S-Train” Imperative #socbiz
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. ' ”Get aboard the “S-train” or else. SM/Social Media. ALL HANDS.)
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] The rejection – and why I really don’t care
    While I wish … Continue reading → Business relationships Get Back to Work Faster Leadership Lessons Marketing marketing campaigns marketing funnelWhen I get a rejection email, I no longer care.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2009
    [Marketing] Will Blogging Kill Trade Publications?
    But as much as I’m a technologist and marketer, I’m also a realist. That is reactionary, not the Apple-like , market-changing innovation that’s necessary to cure what’s ailing the industry. Tags: Marketing Solutions And that’s the challenge facing trade publications. The key to the demise. Innovative?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 4, 2009
    [Marketing] 10 Best Practices for Using Links in Emails
    Here is what you should keep in mind for your links when building emails for email marketing or for lead nurturing: Links should be easy to identify and clearly labeled. In addition, Marketo customers or those using a sophisticated marketing automation tool should be sure to include links in their emails.  Example: Marketo.
  • SALES LEAD INSIGHTS  |  THURSDAY, AUGUST 27, 2009
    [Marketing] The B2B Lead Generation Benchmark Study Report: Useful data and advice
    Are you wondering what results your B2B lead generation peers are getting from telemarketing, email, their websites, online marketing, social media and other tactics? Tags: B2B Lead Generation B2B marketing tools B2B sales leads Sales lead generation Get the 2009 B2B Lead Generation Benchmark Study Report. Yes, I’m one of them!).
  • THE NEW STRATEGIST  |  WEDNESDAY, DECEMBER 14, 2011
    [Marketing] Retrospect - My 5 Favourite Personal Blog Posts from 2011
    2011 has been a fascinating year for Marketers, and for me especially. 2011 was a tremendous year in marketing, and I foresee 2012 being even better! social media retrospect 2011 twitter facebook linkedin marketing business blogging blog brandingLooking at the usage stats, this is hardly surprising. It’s changed our culture.
  • ANNUITAS  |  TUESDAY, APRIL 22, 2014
    [Marketing] IP Warming Part Two: The Critical Steps
    Just remember- the goal of this post is to help you understand more about Email Deliverability and its impact on your Demand Generation Strategy from a marketing perspective. The steps outlined below are not executed by most email marketers, they are performed by an Email Deliverability professional or qualified marketing automation expert. 
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Marketing] 3 Tips for Understanding How People Search for You Online [Marketing Cast]
    This should be your mindset when you are creating new offers, launching marketing campaigns, and generating buzz around your brand. In this episode of the Weekly Marketing Cast , we discuss how you can prepare for the way people are looking for you online. What’s tougher than finding the right words to communicate something?
  • B2B MARKETING ONLINE  |  THURSDAY, APRIL 8, 2010
    [Marketing] Does the Edited Electoral Roll have a future?
    Guest blog by Neil Matthews, UK privacy officer at interactive marketing services Acxiom. As such, it helps create more targeted marketing that is likely to lead to less direct mail being sent to an address, and therefore less waste, rather than more. Tags: Direct mail data direct mail direct mail marketing What are the options?
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [Marketing] B2B Data is now Cool, well kind of…
    Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. Tags: Database Marketing Digital Analytics Lead Generation Strategy
  • THE ROI GUY  |  MONDAY, NOVEMBER 14, 2011
    [Marketing] Recovery Makes Selling IT Much Easier into 2012? Fahgettaboudit!
    How can you align your IT sales and marketing strategy with these downward revisions to achieve sales and marketing success in 2012? Value Marketing IT Economics IT Budgets Pisello Sandhill.com Alinean Value SellingBut that was then, and this is now. Click here to read this SandHill.com feature article: [link].
  • SAZBEAN  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] Indicators of Increasing Brand Loyalty in Social Media
    Analytics News & Notes Social Media Social Networks brand brand loyalty communication increase indicators loyalty Marketing measuring online social networking people social information processing tweetYesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working?
  • HUBSPOT  |  MONDAY, DECEMBER 27, 2010
    [Marketing] Win Marketing Prizes in @HubSpot's Countdown to 2011
    What better way to start of 2011 than with some new tools or ideas to help you execute on inbound marketing? Here at HubSpot, we decided to bring a little levity and cheer to our community and customers by giving them a chance to win some great inbound marketing prizes as we count down to 2011! Better yet. WHY NOT WIN SOME?
  • HUBSPOT  |  MONDAY, JULY 25, 2011
    [Marketing] How Do You Leverage Paid Media? [Marketing Cast]
    In marketing circles, the discussion around earned media vs paid media is often heated. In some cases, paid media in combination with your inbound marketing efforts can make a lot of sense. In this episode of the Weekly Marketing Cast, we are taking a closer look at this discussion: What Is Earned Media? What Is Paid Media?
  • B2B MARKETING ONLINE  |  TUESDAY, JUNE 8, 2010
    [Marketing] BP is beyond the pail, says Greenpeace
    As a marketer, you will undoubtedly have had criticisms of high-profile brands and their marketing from time to time, and you’ve probably thought that you could do a better job. Meanwhile Greenpeace is keen to point out that this is just phase one of the campaign – the winning design will be used in a UK-wide marketing plan.
  • UNDER THE ARCH  |  MONDAY, JUNE 24, 2013
    [Marketing] How to Promote Your Food Business
    'Promote your food business with offline, “old school” marketing tactics While social media is a terrific way to drive awareness for your business and traffic to your online storefront, it’s not the only way to get attention for your business.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 4, 2011
    [Marketing] You’d Make a Great Company Evangelist!
    Aprimo is a great client of Find New Customers and for some time one of their top marketing executives has been saying this is my core competency. Anyone from CMO to VP of Marketing to Director of Marketing at a large company, even product marketing sometimes depending on the size of the company and structure of the marketing org.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 15, 2013
    [Marketing] 7 Essential Functions for Viral Facebook Contests
    You are not alone, viral marketing is what everyone … Continue Reading 7 Essential Functions for Viral Facebook Contests by Zsuzsa Szabo - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. But if besides engagement you also want to grow your email list and community, you should use apps.
  • CONTENT MARKETING TODAY  |  THURSDAY, MAY 19, 2011
    [Marketing] To Sell Effectively, You’ve Got to Get in Bed with Your Customers—But Not in the Way You May Be Thinking!
    Your Sales Team Must Be Content Marketers, Too! learned so much from Mike that some of the lessons he taught me still inform my approach to sales and marketing. In fact, in many ways he was a pioneer content marketer within the sales arena before anyone had imagined such a concept. Why is that important?
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 10, 2014
    [Marketing] Manufacturers: Here’s a list of things contractors would like from you
    Marketing Tips Marketing Trends Traditional Marketing application training for contractors contractor site visits things manufacturers can do to support contractors 'I recently did a series of interviews and  podcasts  of contractors. The main focus was on what manufacturers could do to better support them in the field.
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Business Is Personal …And If It’s Not, There Is No Business!
    Marketers are seeing now how crafting a satisfying customer experience has everything to do with knowing and understanding personal choices, behaviour and mindset. Given the long-standing challenge for B2B marketers, i.e., how to reduce cost per lead, this phenomenon is possibly the most worthy outcome of personalized marketing.     .
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 8, 2014
    [Marketing] Are White Papers Dead?
    'Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. Here’s a couple of reasons we may be seeing the change: 1) Marketing overload – Buyers now receive 32% more marketing campaigns than they just a few years ago (SiriusDecisions). Buyers don’t want another product pitch.
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Marketing] Outbound Marketing Agency Orders #IMU Shutdown
    I am sorry to announce that HubSpot has temporarily closed Inbound Marketing University after receiving a cease and desist letter earlier today. At this time, we are legally unable to say much about what is going on, but we will do our best keep the community informed. Please help us save IMU.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 26, 2013
    [Marketing] 5 Must-Have Social Media Skills
    © 2013, VR Marketing Blog. The post 5 Must-Have Social Media Skills appeared first on VR Marketing Blog. Social Media 1-800-got-junk Social Media Best Practices Social Media Dos and Dont''s Social Media Marketing social media skills Natalie Burgwin, the senior public relations manager for 1-800-GOT-JUNK?,
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketing] 10 Helpful Dreamforce Blog Posts #DF12
    Top Social Media for Marketing Sessions at Dreamforce 2012 [Link] -  Radian 6. Dreamforce Amp Guide blog Countdown Event For Everyone Experience Link Expos Great Resources Handbook Link insideview marketing Media Marketing Moscone Center Nbsp Nbsp Nbsp Nbsp Nbsp Nbsp Networking Rules Of The Road Sessions Social Marketing
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketing] 10 Helpful Dreamforce Blog Posts #DF12
    Top Social Media for Marketing Sessions at Dreamforce 2012 [Link] -  Radian 6. Dreamforce Amp Guide blog Countdown Event For Everyone Experience Link Expos Great Resources Handbook Link insideview marketing Media Marketing Moscone Center Nbsp Nbsp Nbsp Nbsp Nbsp Nbsp Networking Rules Of The Road Sessions Social Marketing
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 31, 2014
    [Marketing] Write an Expert Ebook: How Are a Book and a Speech Alike?
    One of the take-aways from the Publishing at Sea conference last week was a presentation by Judith Briles , founder of AuthorU , about how to market your book through speaking engagements. This isn’t that different from a content outline for a blog post, enewsletter, or other online content marketing. 'and a Speech Alike?"
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 20, 2011
    [Marketing] The 3 Big Themes of Demand Generation [Video]
    But any marketer can tell you it’s pretty wide ranging. It’s a blanket term covering topics like lead management, funnel management and content marketing. Marketing automation still has plenty of room to grow. by Jesse Noyes | Tweet this. Demand generation might sound pretty wonky. The importance of being compelling.
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [Marketing] B2B Data is now Cool, well kind of…
    Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. Database Marketing Digital Analytics Lead Generation Strategy
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketing] 6 Things To Empower Your Social Media Campaign
    If you utilize non-digital forms of marketing, then let your social media pro in on the details. Let them understand your marketing cycle so they can support your over all goal, not just the goal of social media.  5) “What Have You Done for Me Lately”: Social media isn’t really a sales tool, its a marketing tool.
  • THE ROI GUY  |  TUESDAY, JULY 5, 2011
    [Marketing] IT Spending on the Rise, But Frugalnomics Still Reigns
    Changes to IT sales and marketing strategies have been made to help fight frugalnomics, but are still not provocative / outcome -focused enough to meet changing buyer demands. Gartner Value Marketing IT Economics IT Budgets Pisello Alinean Value Selling Frugalnomics Outcome-Based Selling IT Spendinggrowth) and now again in 2011. 268 9.5
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Marketing] Finding social media success in regulated industries like banking and healthcare
    Social networking is not about B2B or B2C marketing.  big part of marketing for financial and medical practices is education. While some financial services professionals take tablets into the field as a sales tool, Google and Bloomberg have developed apps for professional or individual investors to keep track of the market.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 29, 2013
    [Marketing] 3 Tips to Help Your Social Media Break Through all the Clutter
    Train your employees -  Social is a new marketing tool and we can’t assume that they know what your focus is for social or what their responsibilities are. Marketing Tips Social Marketing employee training on social media engaging customers with social media social media challenges tips on how to effectively use social media
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 30, 2014
    [Marketing] Announcing “The Rise of the Social Employee” @Dynamic_Signal Webinar #SocBiz #e20
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. 'A @Dynamic_Signal Webinar: Tues., 11 @ 11 a.m. 11 at 11 a.m. FOR EWORD by David C.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 8, 2014
    [Marketing] Jeff Ogden of Find New Customers is a graduate of the University of Notre Dame
    'The well-known marketing expert, Jeff Ogden of Find New Customers , is a graduate of the University of Notre Dame.and he’s proud to be a graduate of this fine university. do not work for free, so please never ask me to do marketing work for you without paying for it. was accepted, Sad news for Notre Dame football fans.
  • BIZNOLOGY  |  MONDAY, JANUARY 30, 2012
    [Marketing] Google tells you where to place your content
    Internet Marketing Above the fold Browser Size Cell Phone Google Mobile phone WebsiteImage via Wikipedia. Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. And especially–don’t put important stuff “below the fold.”
  • SAZBEAN  |  FRIDAY, DECEMBER 3, 2010
    [Marketing] Tips for Finding the Right People on Twitter
    Content Marketing News & Notes Social Media Social Networks communication channel find people networking online social networking people real-time web right people search page search team social media strategy social networking tips tweeter twitter web 2.0 This concept applies to other communication channels too.) world wide web
  • ENGAGE  |  TUESDAY, JANUARY 17, 2012
    [Marketing] 10 Better Ideas Than Looking at a Top 10 List For Advice
    And conventional wisdom isn’t always the path to success in the world of digital marketing. For instance, I once looked at what the top 10 blogs in content marketing were doing (as opposed to saying) and found some interesting results, like, the average blog in AdAge’s Top 10 in the Power 150 write 2.4 They’re too aspirational.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 28, 2010
    [Marketing] Nobody Reads. Get Over It
    Random Rants B2B marketing bizmarketer Elizabeth Williams ignoring linkedin not reading readingIt’s really not unusual to find people crying in the ladies room at work. Often it has to do with boyfriends, football pools or American Idol. But sometimes it has to do with a truly nasty day at work. Nobody fuc*ing reads anymore,” she wailed.
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 5, 2010
    [Marketing] K’s Top Five for the Week – November 5
    B2B Copywriting B2B Marketing Copywriting Tips and How to Top PicksTweet Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. m happy to report I’m finally finished, and the new site is working beautifully. Plus it’s a dream to maintain and update. Gotta love that!
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Marketing] 5 Lessons to Learn from the World’s Worst Press Release
    Content Marketing Public Relations Tips & Mini-Guides bad press release news release lessonsThe headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it. have changed details to protect the perpetrators.
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Marketing] 5 Lessons to Learn from the World’s Worst Press Release
    Content Marketing Public Relations Tips & Mini-Guides bad press release news release lessonsThe headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck! Happily, we can learn from it. have changed details to protect the perpetrators.
  • SAZBEAN  |  THURSDAY, AUGUST 12, 2010
    [Marketing] Is Exit Rate a Useful Metric?
    Tags: Analytics Business Content Marketing News & Notes eCommerce bounce bounce rate conversions exit exit rate improve conversion metrics
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Marketing] Exclusive Interview Eloqua's Director Of Content @jchernov.
    The main reason: it shared real life experience of implementing and managing social media marketing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. Jeremy: Tell me about Eloqua’s market position. It was Michael. That’s our vision. 
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2009
    [Marketing] Sales and Marketing Alignment: Thought Leadership with Jill Konrath
    The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. Enjoy! technology.
  • ENGAGE  |  MONDAY, FEBRUARY 27, 2012
    [Marketing] Why Content Eats Advertising’s Lunch
    Innovation Plus Opinion advertising Branded Content Content Content (media) Content Marketing Content Strategy Content versus Advertising Writers ResourcesT here’s a decades old saying in advertising that bears repeating: “People don’t read ads – they read what interests them. Sometimes it’s an ad.”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 18, 2011
    [Marketing] Is it really elementary, my dear Watson?
    In fact, I see similar parallels in the way marketers are on the hunt to automate marketing and sales processes. Marketing Efficiency data IBM iRobot Jeopardy marketing automation PC World sales and marketing supercomputer Watsonby Amber Stevens | Tweet this. ’ So, are we on the cusp of iRobot like days?
  • HUBSPOT  |  MONDAY, APRIL 4, 2011
    [Marketing] How to Get Found Online As a Local Business [Marketing Cast]
    In this episode of the Weekly Marketing Cast , we discuss a few ways to surface in local search engine results. Webinar On Demand: Become an Expert in Local Marketing. Learn how local online marketing channels can grow your traffic and leads! Connect with Industry Thought Leaders. Focus on GPS-enabled Services.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 28, 2012
    [Marketing] How To Define Influence In Social Media
    In 2012, the practice of a certain payola – much like the 1920’s disk and radio industries – has led corporations to buy web influence with false recommendations and fake followers in order to boost their social scores (see Infographic : Marketing vs. Manipulation by SEOBook/Lumin Interactive). How does one define influence In Social Media?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketing] Want to Make Sure Your Blog Isn’t Read?
    If you’re a regular reader of this blog, you know I keep preaching the importance of a blog in your overall marketing plan, but I also stress the commitment needed to do it right and accomplish all your objectives. While I hope you’ve enjoyed my sense of entertaining you, on a serious note, blogs are great marketing tools.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 12, 2011
    [Marketing] Why you ought to visit this blog over the weekend
    Filed under: Demand Generation , Fearless Competitor , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing. Demand Generation Fearless Competitor Find New Customers lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Marketing] 28 (of the) Best Business Blogging Guides and Tips of 2013
    'Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 24, 2010
    [Marketing] A Call Plan Can Help To Fix The Gap Between Sales and Marketing
    He touches on the misaligned expectations that exist between marketing and sales (my favorite topic) and how it results in limited attention being paid to those early-stage opps. Josh points out that nurture process can last for months, so both marketing and sales need to have an action plan in place to stay on that prospect's radar.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketing] My Most Painful Struggle on the Web
    What I find most difficult is having to juggle multiple tasks when it comes to marketing online. can blog about business blogging and content marketing. love writing about all things blogging and marketing online.That’s what I do here on this blog, WritingontheWeb.com. can focus on marketing and operations. Problem?
  • FATHOM  |  THURSDAY, OCTOBER 3, 2013
    [Marketing] For Manufacturers Today, Content Is A Key Tool In The Buying Cycle
    Stay tuned all month as we tell you more tips and strategies for marketing your products and services online in the digital age. B2B Content Creation & Strategy Manufacturing Industry content for the buying cycle content marketing content strategy marketing for manufacturers You’ll be glad you did.
  • HUBSPOT  |  MONDAY, FEBRUARY 28, 2011
    [Marketing] How Do You Keep Up with the Competition? [Marketing Cast]
    In this episode of the Weekly Marketing Cast , we talk about the dynamic between you and your competitors. In this age of rapidly changing technologies, businesses are fiercely competing for the attention of online viewers. Many companies start obsessing over what the competition is doing. Should you follow suit? Be Aware of Your Competitors.
  • B2B MARKETING SAVVY  |  THURSDAY, AUGUST 27, 2009
    [Marketing] First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz
    A traditionally conservative marketing mentality.  A virtual marketing community operating from multiple offices/multiple time zones.  Twitter blurs the line between marketing, PR, web, advertising, training, etc. World Tagged: Advertising, B2B, client, marketing, PR, social media, Twitter. A skittish  legal department. 
  • WEBBIQUITY  |  FRIDAY, JANUARY 15, 2010
    [Marketing] How Social Media Changed the Sales Cycle into the Buying Cycle
    Marketers spent a lot of time creating attractive sales collateral materials–brochures, specification sheets and the like–and getting these printed on nice, glossy paper. Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. DBXNT74M6AKY.
  • B2B MARKETING ONLINE  |  WEDNESDAY, APRIL 28, 2010
    [Marketing] Twitter = "The Emperor's New Clothes"
    Now let’s look at what is currently going on in a lot of marketing teams – Twitter account set up, why? Is what the marketing team at Vodafone had for breakfast going to excite the board of any global bank? Remember I am approaching this from a B2B marketing point of view, not consumer or IT support. Facebook page done, why?
  • B2B MARKETING BLOG  |  WEDNESDAY, NOVEMBER 7, 2012
    [Marketing] Are you guilty of language abuse?
    content Marketing Uncategorized copywriting language writingI can’t write any languages other than English (you can’t count my tourist Spanish and I didn’t retain anything from that one semester of Russian I took in college), but I’d bet that few other tongues get as beaten or abused as English.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Marketing] Carving a path through leadership “hell” with Mitch Joel
    5 – One Screen Marketplace – It’s not three screens — marketing is only about the screen that is currently in front of your consumer at that moment. futurist Leadership Personalities of the social web Video blogs ctrl alt delete digital trends Mitch Joel social media marketing social media trends Comments Mark!
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 25, 2010
    [Marketing] The Ultimate Social Media Information Destination: Social Media Informer Launches
    SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news Share this on Bebo. Subscribe to the comments for this post? Digg this!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] B2B Lead Generation Using a Business Blog
    Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
  • CONVERSIONATION  |  WEDNESDAY, JUNE 1, 2011
    [Marketing] Intel’s “The Museum of Me” Facebook Campaign Gets the Buzz
    Blog Social media marketing Facebook Intel The Museum of MeRecently, I saw some great examples of how you can use Facebook in a cross-channel campaign with data capture flows and customer profile updates. Facebook and [.].
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Marketing] How Inbound Marketing Can Help in a Job Search
    As HubSpot is actively growing our Customer Success team by hiring Inbound Marketing Consultants ( apply here ) and Customer Success Managers ( apply here ) we thought we’d take a minute to talk about how you can use inbound marketing techniques in your job search. Love Marketing? Create. Optimize. Promote.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [Marketing] Where are the American companies?
    Lots of great marketing content was flying out, as company after company registered and downloaded it. Paul Dunay, Buzz Marketing for Technology. B2B Demand Generation | Where are the American companies? Over the weekend, Find New Customers was quite popular. But they all had one thing in common. Where the heck are the Americans?
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 18, 2010
    [Marketing] Get Visual with Your Info: Advice on Illustrating Your Content
    Which, in turn, is essential to effective content marketing. Share and Enjoy: Tags: Content Marketing Knowledge Center News Online Tech Tools Tips & Mini-Guides coolinfographics.com infographics Randy Krum Let Infographics Help You Make Your Point Instantly. That’s what effective infographics are all about. Words work well. Swivel.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JUNE 8, 2012
    [Marketing] Climb the B2B Prospecting Ladder for the Best Affinity Partners
    Marketing by collaborating with member organizations is a proven and successful marketing channel, provided that you are working with the member organizations that will deliver customers that are profitable for your brand. We have assisted affinity marketers in successfully addressing these challenges. Kenyon Blunt. Unions.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Marketing] Six Ways to Optimize Your Landing Pages For Improved Lead Generation
    by Maria Pergolino Marketing studies have shown that 93% of B2B buyers begin their buying process using the Internet.  Landing pages are one of the most valuable things to test and the best B2B marketers are test fanatics. Landing Page landing page optimization lead generation Modern B2B Marketing
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 19, 2013
    [Marketing] 10 Steps to Rebrand Your Business with Social Media
    Social Media for B2B Branding brand Facebook Instagram LinkedIn Rebranding Social Media Marketing Twitter YouTube 'Congratulations, Your B2B Business Has a New Brand! Now What? Some businesses are fortunate enough to thrive under a single name from the day they first launch through many years of growth and evolution.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 23, 2011
    [Marketing] Does Your Blog Post Answer These 4 Questions?
    Content Marketing How to.Tips On Writing Better Writing for the Web Writing Great Blog Content blog writing business bloggingThis is important: You want your blog posts to  educate, entertain, engage, and enrich  readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. Analytic learners.
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Marketing] How to Decide Between a Dedicated or Shared IP for Email Marketing
    several questions arose at a roundtable discussion about the benefits of a shared IP versus a dedicated IP for your email marketing sending. The sender must purchase and set up the dedicated IP with their email marketing vendor. At last week's eM+C event , All About eMail Live!, This aspect of the decision is fairly straightforward.
  • BIZNOLOGY  |  WEDNESDAY, MAY 7, 2014
    [Marketing] Emails are like cockroaches
    Social Business adaptability Cockroach email email marketing Passion According to G.H 'Spoiler: this is NOT an email-bashing post. It’s a very appealing vision. After all, email at the workplace has become an ongoing source of stress, so disliking it is easy. In a way, emails are like the cockroaches of the collaboration ecosystem.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
    Internet Marketing Slider email IBM Lotus Notes Lotus Notes Microsoft SharePoint Microsoft Word phone SharePoint Social business social media 'Boxing Day at Eaton Center (Photo credit: Wikipedia). The novelty of today is the legacy of tomorrow. Previous entries in this series: 1. Your choice of social platform does matter ; 2.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Marketing] Backlinks: Why They Still Matter and How to Build Them
    Score more marketing tips like this by subscribing to the VR Buzz. © 2014, VR Marketing Blog. The post Backlinks: Why They Still Matter and How to Build Them appeared first on VR Marketing Blog. Content Marketing and Copywriting SEO/SEM Backlinks Google Algorithms Quality Content SEO What is a natural link?
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 2, 2013
    [Marketing] What Burning Facebook Questions Does YOUR Business Have?
    Facebook AdRoll Business LinkedIn Social Media Marketing Twitter WooBox 'I have been given the opportunity to visit Facebook later this month on a mission to better understand the world’s largest social network from within and gain their perspective on how they recommend businesses leverage their platform and service offerings.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 9, 2010
    [Marketing] 10 Things You Must Do for LinkedIn Profile Completeness
    Tags: LinkedIn business opportunities collaboration community websites display jobs seeker LinkedIn Open Networker online social networking professional profiles redefine social information processing Social Media Marketing Social network service Social Networking Web 2.0
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Marketing] Adios and good luck, OneSource
    Social media marketing is key today too. Filed under: Business relationships , Content marketing , Fearless Competitor , Find New Customers. Business relationships Content marketing Fearless Competitor Find New CustomersSaying Good-Bye to the B2B Sales Lounge. wish them all the best as they take it over. Interesting tidbit.
  • LEADERSHIP  |  TUESDAY, JULY 30, 2013
    [Marketing] 7 Tactics that Are Working for B2B Lead Generation Today
    As B2B marketers, we are continuously challenged with finding new ways to win over the customer in a highly competitive landscape. have shared many different tips and techniques in these B2B marketing and demand generation pieces on my blog. And for that to happen, sales and marketing alignment is a given. Fascinating.
  • WRITTENT  |  MONDAY, DECEMBER 16, 2013
    [Marketing] 4 Content Creation Secrets Unveiled by C.C. Chapman, Speaker and Bestselling Author
    Chapman, Chief Marketing Officer at  YSN , author of  Amazing Things Will Happen  and co-author of  Content Rules. generously shares some if his content marketing and life wisdom with us. Chapman, Speaker and Bestselling Author appeared first on Inbound & Content Marketing Hub. HNesterenko: 1. HNesterenko: 2. HNesterenko: 3.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 14, 2010
    [Marketing] Tradeshows Part 8: Other Things I Know
    Marketers should be looking six to eight months out when it comes to events. It’s a tough gig and probably getting tougher as the Hand Wringers scrutinize marketing’s favourite money wasters. Event Planning is a Year-Round Activity. Work the calendar. No product launch? Do you have some content you can release? And for Your Customers.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 29, 2011
    [Marketing] Why Are We Still Sending Bad Direct Mail? Part 1
    Let’s look at contestant number one: This one has me cast as some kind of superhero, bringing together sales and marketing in a Camp Davidesque way with nothing more than a mask and an ebook. Even postal strikes aren’t what they used to be. Sure, there are picket lines, barrels full of burning (what do they burn, anyway?)
  • THE TOP LINE  |  MONDAY, OCTOBER 18, 2010
    [Marketing] How to create a compelling value proposition: Do it yourself in 3 steps
    Test your value proposition on your website, in your marketing campaigns, or in your sales pitches to induce prospects.  Businesses today are seeking products, services, and solutions that will directly or indirectly improve their competitive advantage.  What is a value proposition? What makes a value proposition compelling? Questions.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 24, 2013
    [Marketing] 3 Key Behaviors that Guarantee a Great Customer Service Team
    They are more knowledgeable about customer needs and product shortcomings than anyone else in the organization, and their input can drive significant improvement to sales, marketing, and product. If your company manages an online community, require your sales reps and marketing managers to answer questions about products.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Marketing] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    'If you’re not taking advantage of advocacy marketing (aka  influencer marketing, referral marketing, and word-of-mouth marketing ), you should give it serious consideration. What is Advocacy Marketing? Advocacy marketing is a strategy for motivating your most important marketing assets – e.g,
  • SALES CHALLENGER  |  MONDAY, AUGUST 12, 2013
    [Marketing] The Challenger Approach to Opportunity Management
    Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Process Management Solutions Selling 'It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? or, “How do I embed this in my CRM?”. But before we get there, why the chorus of companies so desperately needing the answer? Wrong.
  • WONDERING OUT LOUD  |  MONDAY, AUGUST 24, 2009
    [Marketing] Are you self serving or self promoting
    Let me illustrate with an example of a LinkedIn discussion: Q: My boss wants me to buy a list of emails we can use for marketing. But LinkedIn is by no means the only site that suffers from sledgehammer marketing. As the adoption of social media by business expands at an ever increasing rate, its misuse grows along with it.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Marketing] 4 Time-Saving Tips for Managing Social Media Overload
    Want more marketing tips and tactics? © 2014, VR Marketing Blog. The post 4 Time-Saving Tips for Managing Social Media Overload appeared first on VR Marketing Blog. Social Media hootsuite social media management Social Media Marketing social media time saving tips social media tools swayy All rights reserved.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 24, 2010
    [Marketing] Meet the captain of the world’s first viral marketing success
     . Can you imagine being in charge of marketing and watch your product become the first-ever “viral” success story? . It’s remarkable to me that you had the foresight back then to let the thing roll and disconnect it from a traditional marketing perspective.   Pete Healy is currently the director of Crowbar Marketing in Cincinnati, OH.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Marketing] [VIDEO] Ride the Möbius Strip to #SocialBusiness Success @SocialEmployee #SocBiz #SocialSelling
    The Möbius strip is a nifty object—like a little embodiment of infinity—and its unique properties make it an excellent analogy for how modern marketing communications should operate. Solis’s observations come during a blog post and video interview with Porter Gale, former VP of marketing at Virgin America (@ VirginAmerica ).
  • HUBSPOT  |  THURSDAY, JULY 15, 2010
    [Marketing] How to Crowdsource Online Marketing Within Your Business
    “Our philosophy at MediPurpose is that it takes the experience and knowledge of everybody at the company to make this website work,” Derek Rudnak told me recently, explaining the reason behind his company’s marketing success. Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results.
<< 1 2 ... 188 189 190 191 192 ... 394 395 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...