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  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Why You Need to Grow Your #OutboundSales Business
    Huge technology advancements have allowed us to target our inbound marketing efforts pretty specifically, but nothing can yet equal the persistence and resilience of a sales representative reaching out directly to his or her prospect. Refine marketing targets based on the results you get from your outbound strategy. Objection Handling.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2009
    [Marketing] Marketing Features in Salesforce Summer 09
    There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   The changes for marketing are diverse, spanning from report improvements to campaign functionality.   What I love about the new release is that marketers now have new options.  Chart Analytics 2.0: Click Enable.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Leaders indicate Growing Investment in Smart Digital Content
    Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Content Marketing and the Forgotten Sales Professi. Is Marketing Too Busy?
  • THE ROI GUY  |  THURSDAY, JANUARY 24, 2013
    [Marketing] Where Does the Money Go? Take the TCO Challenge
    TCO Calculator Value Marketing TCO HP Pisello Alinean Value Selling ROI CalculatorA video by John Pickett - Global Mainframe Alternative Program Lead with HP Enterprise Serrvers, Storage and Network - discussing the Alinean-powered TCO Challenge tool.
  • NNC SERVICES  |  WEDNESDAY, JANUARY 25, 2012
    [Marketing] Social Media – a Friend With Benefits
    B2B Marketing blog Social media marketing b2b social media social mediaFor most of us social media has become a way of life. We drink our morning coffee while checking our Facebook page, we go to work and look for potential business partners on LinkedIn, and before buying something we read customers’ opinions posted on brand pages.
  • NNC SERVICES  |  TUESDAY, JANUARY 31, 2012
    [Marketing] How Will Social Networks Rock in 2012?
    B2B Marketing blog Social media marketing social media social media trends social networkingIn the beginning of each year our tendency is to analyze what was good or not so good in the social media world the previous year to know what to expect during the following months.
  • ENGAGE  |  WEDNESDAY, MAY 8, 2013
    [Marketing] 50 Tweets From #WhatsNextDC Day Two That You May Have Missed
    'Day Two of the What’s Next DC Marketing and Communications Conference did not disappoint. RT @ loebben : “You are now marketing to an audience with an audience of audiences.” whatsnextdc old school word of mouth marketing looks a little bit different today #socialmedia love thinking of social media this way.
  • MARKETRI  |  WEDNESDAY, JANUARY 23, 2013
    [Marketing] How Can Professional Services Firms Engage an Audience in a More Personal and Cost Effective Way?
    We are also great fans of video marketing , especially for making a personal connection with an audience you might not know so well. EDR) to present In-Bound Marketing: The New “In” Thing for Environmental Professionals to an audience of environmental engineering professionals. There is! Build a personal connection.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 2, 2010
    [Marketing] The Value’s in the Network, Not Just the Knowledge
    Talking with a large software client recently who grew their marketing staff from 3 to 50 with very talented marketing people, I had a bit of an epiphany. thought I was hired to help with marketing. But what the client really saw in me was a B2B marketing expert with a world-class network. The Marketing Take-Away.
  • CRIMSON MARKETING  |  MONDAY, MAY 20, 2013
    [Marketing] Just Be Real: 8 Tips to Sell More Effectively
    Corporate Marketing Other Interesting Topics marketing concepts marketing message marketing solutions '“No one’s going to buy without first developing a trusting relationship.” ” Nothing could be more true. So how do we get started? It’s about them, not you. Don’t bullsh*t. Be direct.
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Marketing] New Chart: Survey Says Inbound Marketing Budgets on the Rise
    Businesses are putting their money where their mouth is when it comes to inbound marketing. According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels. Why Spending has Increased. What about you?
  • LEADERSHIP  |  THURSDAY, JUNE 26, 2014
    [Marketing] CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
    As marketers, we are typically driven by our corporate goals and brand strategy and yet, many organizations still struggle to maximize team performance. As marketers, we are easy victims of our ever-increasing “greed” for wanting shiny new toys, overhauled strategy, new people, the latest marketing automation tools…the list goes on.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 20, 2011
    [Marketing] Tracking Social Media ROI
    But if you use social media for marketing, you can use direct marketing principles to prove your rate of return. Social Media Marketing Business Internet Marketing Marketing and Advertising Rate of return Social media Social network TwitterImage via Wikipedia.
  • ENGAGE  |  TUESDAY, MARCH 25, 2014
    [Marketing] How Search Engine Marketing Can Quickly Drive Traffic to Your Website
    SEM stands for search engine marketing, and it’s a way to drive traffic to a site by essentially paying for it. Here is how SEM works: Select relevant keyword based on the product or service being marketed. So take your time, plan carefully and happy marketing 'It’s 10:30 p.m. How is this possible? Why isn’t it working?
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 29, 2008
    [Marketing] Exeros: A Viral Contest Leads to the Creation of a University
    Denise's creative marketing techniques got the word out about the Exeros product and lead to an even larger initiative that established them as a thought leader in their industry. The MDM University was marketed through online ads and in trade publications. Here's Denise's case study from the book.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 12, 2013
    [Marketing] Are You Ready to Talk to theTrade Media?
    Marketing Tips Traditional Marketing editorial opportunities interviews with trade press rosemarie ascherl sonnhalter tips for talking to the mediaNow that the trade show season is upon us, I thought I’d dust off a post from Rosemarie Ascherl on tips on handling the media. Interaction with the media benefits both parties.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] How Hotel Social Media Goes from Online to Offline
    Related Stories 6 Tips to Grow Your Instagram Audience Quickly How the Klout Acquisition Affects the Future of Influence Marketing The Importance Of Storytelling In Social Recruitment. 'As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests.
  • DIGITAL B2B MARKETING  |  SUNDAY, MARCH 27, 2011
    [Marketing] Social Media and Selfless Social Good « Digital B2B Marketing
    “Likes&# and “follows&# build an audience, but marketers want more. Marketers want the deeper connection the words like and follow imply but have lost as social collections have replaced true social connections. Yet marketers often miss the opportunity to rise to an occasion and selflessly do good. Adopt a Cause.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing] 2 Goals of Paid Ads and How to Measure Results [Marketing Cast]
    In marketing, it’s easy to just throw money at a problem and hope it to go away. So if you are going to spend the money, spend it the smart way—track the results of your marketing efforts, and design a strategy to make the most of your investments. If paid ads are working for you, that’s great. Connect with HubSpot
  • LOOPFUSE  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing] Unto Death Do Us Part (Go, No-Go)
    Seriously though, opening a new market requires considerable time and energy and if you aren’t committed to getting yourself across the Dip , as Seth Godin defines, then your first steps are better laid in another direction. Tags: Customer Acquisition Marketing Thought Leadership Seth Godin the Dip The launch should never be a given.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketing] The Cure for Yuletide Agency Resentment
    Ad Agencies Awesome Ideas B2B marketing bizmarketer Brand guide parody branding Elizabeth Williams gifts linkedin Quietroom value propositionGot the holiday blues? Behind in your shopping? Can’t wait to climb into a bottle and tell your in-laws exactly what you’re thinking? Thanks to Sharon for sending this along. Enjoy.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] Optimizing Trial Conversion Rates With Lead Nurturing
    We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry. Project Creation.
  • LEADERSHIP  |  TUESDAY, JUNE 17, 2014
    [Marketing] B2B Lead Generation: Halftime Analysis—What’s Working, What’s Not
    It is typical to arrive at marketing costs stacked against the percentage of sales achieved. Do we have a dependable measurement strategy in place to determine marketing effectiveness? Consider whether or not our sales people are accepting and working the leads passed on by marketing. Who runs our marketing and sales?
  • SALES CHALLENGER  |  MONDAY, AUGUST 12, 2013
    [Marketing] What Motivates Reps
    Blog CEB Sales Blog Compensation Management Employee Engagement and Retention Sales & Service Sales and Marketing Sales Force Management 'Compensation unarguably is an important driver of attraction and retention of sales talent. Above and beyond compensation, there are many job attributes that can significantly impact rep retention.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 4, 2013
    [Marketing] Ted Talks – The Puzzle of Motivation with Dan Pink
    'Here at the top-rated B2B marketing blog Fearless Competitor, we believe Sundays are for learning. Daniel Pinkrated B2B marketing blog Fearless Competitor Sundays are for learning. He was a guest on Marketing Made Simple TV! He is also the Creator and Host of the popular online TV on the Web show, Marketing Made Simple TV.
  • ENGAGE  |  TUESDAY, AUGUST 16, 2011
    [Marketing] Lessons Learned from a Twitter Robot
    Content Management automation Content Marketing Convergence information overload productivity relationships resource management technologyA robot didn’t write this post. But if technology continues at the current pace, a future with bot-authored posts may not be too far off on the horizon. Depressing? Definitely. Crazy? Maybe not.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 11, 2013
    [Marketing] Should Brands Only Speak When Spoken to on Social Media?
    'Most modern brands and businesses want a vibrant social media marketing campaign. © 2013, VR Marketing Blog. appeared first on VR Marketing Blog. But, figuring out the secret sauce of using your social media networks to engage users without annoying them isn’t always an easy task. All rights reserved.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 17, 2013
    [Marketing] Don’t Be Afraid to Fly Close to the Sun – Wisdom from Seth Godin
    'As marketers, especially Inbound marketers, we need to bring the attention to our products/services in a way that engages people, makes them want to know more about what we do because we can help them solve their problems. Blog Brian Halligan Darmesh Shaw Inbound marketing INBOUND13 Jullian Seth Godin Susan Piver
  • HUBSPOT  |  MONDAY, JUNE 13, 2011
    [Marketing] 3 Marketing Lessons From HubSpot Customer Benchmarks [New Data]
    As marketers we want to understand how we stack up against the competition. With HubSpot’s continued growth, one of the concepts we have been excited to explore are benchmarks based on our customers’ inbound marketing practices. One of the key questions any marketer asks is “How do I compare to others?”
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 23, 2011
    [Marketing] We invite you to check out Find New Customers on Linkedin
    Filed under: Business relationships , Content marketing , Demand Generation , Fearless Competitor , Find New Customers , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Management best practices , Marketing , marketing campaigns. B2B Demand Generation | Follow Find New Customers on Linkedin.
  • WONDERING OUT LOUD  |  MONDAY, SEPTEMBER 14, 2009
    [Marketing] Train your people to use the phone
    Tags: Communications Marketing Public Relations Lead Generation Steve Kloyda Telemasters Voicemail
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 25, 2013
    [Marketing] A Lesson on Dynamic Phone Numbers and Their Place in Your Marketing
    'For marketers who gear a good deal of their strategy toward SEO and PPC, the capability to track which of those efforts are generating phone calls and sales leads is a valuable ability to have in the marketing tool belt. good voice-based marketing automation tool will provide different levels of dynamic number call tracking.
  • MARKETRI  |  MONDAY, DECEMBER 19, 2011
    [Marketing] Hello News Releases; Good Bye Press Releases
    Intriguing Insight from The New Rules of Marketing & PR. The New Rules of Marketing & PR is full of the kind of insight that makes this B2B marketer’s toes tingle. Don’t use flowery marketing “Gobbledygook.” According to David Meerman Scott, “The media have been disintermediated. PRZoom.
  • FATHOM  |  FRIDAY, JULY 19, 2013
    [Marketing] Turning ‘Big Data’ into ‘Big Med’: 3 Perspectives
    Big Data/Predictive Analytics Healthcare Industry healthcare marketing Vioxx 'In a recent audio report for iHealthBeat , 3 healthcare advocates for Big Data chimed in on specific ways it is helping now (current applications) and its future potential. A cardiologist and two healthcare-related VPs answered.
  • ENGAGE  |  MONDAY, JUNE 27, 2011
    [Marketing] 5 Reasons You Won’t Read This Blog Post
    don’t show patience and build a relationship with you over time with valuable content, I jump right into the hard sell and turn every sentence into marketing speak. bore you with my marketing drivel and try too hard to sell you on something. You are investing precious time with me, and I better not disappoint you. Twice. So what?
  • THE ROI GUY  |  TUESDAY, AUGUST 19, 2014
    [Marketing] How do you Develop and Communicate your Unique Business Benefits?
    In order to “Mind the Value Gap” , it is essential that marketing and sales develop and deliver the right value messaging and quantification – guiding sales reps to better articulate the benefits you can uniquely deliver, as well as personally quantifying what the "cost of do nothing" and benefits mean to individual prospects.
  • HUBSPOT  |  MONDAY, FEBRUARY 21, 2011
    [Marketing] How Do You Learn from Companies Outside Your Industry? [Marketing Cast]
    In this episode of the Marketing Cast , David Meerman Scott discusses ways to identify these stories and draw lessons from them. Marketing Lessons from the Grateful Dead. Their goal was to showcase the many marketing lessons stemming from the creative minds of these unique musicians. Don’t Limit Yourself.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 22, 2013
    [Marketing] How do YOU Define Social Recruiting?
    Social Recruiting Employment Facebook LinkedIn Recruitment Social Media Marketing Social networking service social recruiting Twitter 'Before We Define Social Recruiting, Let’s Look at the Raging Debate I’ve watched with fascination as the debate has raged these last months. Will LinkedIn kill off the job boards?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JULY 18, 2012
    [Marketing] 4 Lessons In Creativity From John Cleese
    Content Marketing Marketing Basics News Tips & Mini-Guides creativity John CleeseWRITTEN BY: RAE ANN FERA on Co.Create. The legendary writer and actor has also become a well-known student of and speaker on creativity and how to cultivate it. Read the entire article at Co.Create. Via ScoopIt.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JULY 18, 2012
    [Marketing] 4 Lessons In Creativity From John Cleese
    Content Marketing Marketing Basics News Tips & Mini-Guides creativity John CleeseWRITTEN BY: RAE ANN FERA on Co.Create. The legendary writer and actor has also become a well-known student of and speaker on creativity and how to cultivate it. Read the entire article at Co.Create. Via ScoopIt.
  • BUYEROLOGY  |  TUESDAY, NOVEMBER 1, 2011
    [Marketing] How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions
    Image by IceSabre via Flickr. The notion that perceived risks influences purchasing behavior has been around for quite some time.    As we have seen an increase in the complexity of the buying process, we are seeing a correlating increase in Buyer Perceived Risks (BPR)© associated with purchase decisions.  Related articles.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 21, 2013
    [Marketing] From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules
    Or use content such as press releases or articles in your social media marketing efforts? Content Marketing Google John Mueller Pagerank Press Release Search Engine Land Search engine optimization Social Media Marketing Tom Foremski Uniform Resource Locator 'Did Google’s New Rules Just Kill PR Agencies?
  • VIDYARD  |  THURSDAY, DECEMBER 19, 2013
    [Marketing] We’re Getting Nothing for Christmas
    The Vidyard blog is a great place to get a regular dose of video marketing tips, inspiration, and resources. Blog Vidyard News Christmas Nothing for Christmas video marketing vidyard 'We’re officially six sleeps away from the big day, so we figured we’d bring you a Christmas video. Can’t Get Enough Great Content?
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 19, 2010
    [Marketing] 5 Ways B2B Companies Can Use Facebook Places
    As we have discussed before, it is appropriate to cultivate business relationships at the marketing and sales level with competitors, especially online, and this is one more way to connect with them. Tags: Communications Facebook Marketing Social Networks check-ins location Claim Your Business Location. If it is not there, add it.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2011
    [Marketing] How to Leverage Customers' Social Behavior for Inbound Marketing
    A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. If the former(s) are true, than you need to make sure your marketing team has time allocated for responding to the conversations you start. It was one bullet point.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, MAY 9, 2012
    [Marketing] When Your Products Rock, Don’t Diminish Them with a Mediocre eNewsletter
    Oddly, even though their eNewsletter is a major missed content marketing opportunity, Nuance has a tremendous amount of content available. Ways Their Newsletter Misses the Content Marketing Boat. The post When Your Products Rock, Don’t Diminish Them with a Mediocre eNewsletter appeared first on Content Marketing Today.
  • THE POINT  |  TUESDAY, DECEMBER 14, 2010
    [Marketing] Quick Tips for Lead Generation Success (Podcast)
    Steve and I share insights and opinions on how B2B marketers can develop, source, and leverage content to generate and nurture leads more effectively. B2B Marketing Demand Generation Social Media lead generation b2b demand generation b2b lead generation Steve FarnsworthYou can access the podcast here.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 14, 2014
    [Marketing] Navigating Google Webmaster Tools – Tips in 2 [Video]
    'In this second installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Chipper Nicodemus, SEO Specialist at VerticalResponse walks you through the ins and outs of Google Webmaster Tools. Want more marketing tips and tactics? © 2014, VR Marketing Blog. All rights reserved.
  • B2B MEMES  |  WEDNESDAY, NOVEMBER 23, 2011
    [Marketing] Dialogue vs. Monologue: Six New-Media Principles, No. 1
    Doc Searls and David Weinberger: "Markets are conversations" In 1999, when Doc Searls and David Weinberger wrote in The Cluetrain Manifesto that “ markets are conversations ,” it was a fresh, radically new idea. Searls and Weinberger were addressing their comments above all to public relations and marketing people.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 11, 2013
    [Marketing] How To Build Referrals With Social Sales
    Social Sales Business Business and Economy Legal Services LinkedIn Referral marketing Referral Services referrals United States 'Who wants referrals? You do, that’s who. Everybody loves referrals and what’s not to love about them! Featuring Contributions from Global Thinkers. Comments LOL. My debt is duly noted, Steve. assume it carries your.
  • WRITTENT  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing] How to Become a Content Promotion Genius on Twitter
    The post How to Become a Content Promotion Genius on Twitter appeared first on Inbound & Content Marketing Hub. Content Marketing Online Marketing 'All too often, blog owners avoid their obvious need for content promotion. There is simply no other way. Add buttons to your website to make your content easily shareable.
  • MARKETING ACTION  |  FRIDAY, MAY 3, 2013
    [Marketing] Lead Nurturing Makes It Happen
    By the time I segued into marketing, we had computers and an early version of the ACT! Today, a marketing automation system would shore up my weaknesses and solve those problems for me. wouldn’t even see a lead until the marketing department had used automation to qualify it for me. contact management software. By hand.
  • BIZNOLOGY  |  THURSDAY, JUNE 3, 2010
    [Marketing] The Joys (and Dangers) of Crowdsourced Marketing
    So, you might want to consider using crowdsourcing for your Internet marketing jobs. Let's take a marketing example for crowdsourcing on Mechanical Turk to see how it works. Everyone talks about how important it is to do link building for organic search marketing, but who has the time to do it? Image via CrunchBase.
  • B2BBLOGGERS  |  FRIDAY, JULY 2, 2010
    [Marketing] B2B Twitter Reseach Report Uncovers “Secret” to Success
    To start, BtoB discovered that: B2B companies who invest in using Twitter for business marketing and use it more frequently, experience greater success and satisfaction with Twitter. The natural energy for them has always flowed out from the marketing department into a mass market. Your B2B Marketing Plan Doesn’t Need Twitter.
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 29, 2013
    [Marketing] The Hidden Costs of Ineffective Onboarding
    Proliferation of Products and Channels – Most reps today are expected to sell across several product lines and are often involved in more than one go-to-market strategy. Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Force Management Yet oftentimes, onboarding new hires is treated as an afterthought.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 6, 2011
    [Marketing] Defining the Perfect Sales Lead – 4 Tips to Getting it Right
    Today’s B2B marketing success revolves around the new spirit of collaboration between marketing and sales, and nowhere is this more important than the point where the sales cycle begins – defining the perfect sales lead. 1.      Get sales and marketing on board at the start. by Andrew Spoeth. an end user, a buyer or influencer)?
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing] Free Webinar for Manufacturers: Should a Blog Be a Part of Your Marketing Plan?
    Blogging can be a valuable marketing tool that gives your organization a way to prove its expertise. This webinar will help participants find out if a blog should be a part of their marketing plans and what all is involved in starting one. Marketing Tools blogging manufacturers marketing webinarYou can register here.
  • SOCIAL MEDIA B2B  |  THURSDAY, JANUARY 20, 2011
    [Marketing] Who Owns Social Media at Your B2B Company?
    You know your social media is owned by the marketing department if. Communications Marketing Public Relations Social Media 101 ownership of social mediaAs more B2B companies explore social media, the question of ownership always comes up. all posts on social profiles highlight product benefits and solutions. Let us know below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 5, 2010
    [Marketing] Get out your dancing shoes, it’s time to blog
     . Pop quiz: Over the next three years, what is the number one skill that will be needed by marketing professionals? Tags: marketing strategy best practices blogging business strategy business writing competitive advantage futurist Internet marketing Answer:  An ability to entertain. Let me explain. Of course. Case closed.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 4, 2012
    [Marketing] Keep the trash out of your pipeline. Qualify your leads with Sales Intelligence
    Implementing Sales Intelligence into your sales and marketing strategy will keep trash leads like Marcus J. You could send months of unreturned voice mails and marketing nurture emails, or you could have a single conversation with your CFO. Do you always know who’s on the other end of a sales call? Do you want him in your pipeline?
  • LEADERSHIP  |  TUESDAY, JANUARY 7, 2014
    [Marketing] 3 Steps to Establish Thought Leadership with Your B2B Blog
    But as I’ve said in a previous piece about marketing innovation , you have to ask different questions—to your peers, business associates, your staff and your customers. 'HAPPY NEW YEAR EVERYONE! It’s great to be back after the break. There is something about an end of the year holiday that makes it unique and extra special. Have questions?
  • ENGAGE  |  SATURDAY, OCTOBER 6, 2012
    [Marketing] Tweet This at Lunchtime Wednesday Using Numbers and at Least 1 #Hashtag
    Content Distribution Best Practices Branded Content Building Community infographics Marketing Social Media stats studies Tactics TwitterWhat does the perfect B2B tweet look like? According to the data presented in this infographic, it doesn’t look that different than the headline of this post. Ok, enough buzzkill.
  • BLOG MY CALLS  |  MONDAY, MARCH 25, 2013
    [Marketing] Great BtoB Research: A Profile of the Modern Marketer
    Eloqua recently sponsored a study trying to answer the question: who is the ideal marketer in the modern environment? Finding 1 - The ability to track marketing ROI with technology is the most critical change in the function of the modern marketer. This is a dramatic change from past profiles of marketers. Not anymore.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 25, 2012
    [Marketing] Analytic Data: Dive In for a Look at Your Website Messaging
    So as a search marketing professional I asked to see the analytics. B2B Internet Marketing B2B Marketing SEO Web DesignWould you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Does this sound familiar?
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 25, 2012
    [Marketing] Analytic Data: Dive In for a Look at Your Website Messaging
    So as a search marketing professional I asked to see the analytics. B2B Internet Marketing B2B Marketing SEO Web DesignWould you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Does this sound familiar?
  • THE TOP LINE  |  FRIDAY, DECEMBER 31, 2010
    [Marketing] Customer research makes gains in 2010
    At the end of 2008, in Shorten the sales cycle next year:  Year end marketing planning , I advocated taking stock of what worked and what didn’t—so that you can capitalize on your successes and avoid repeating what turned out to be mistakes.   The future of marketing will be all about customer data. Recently, I lost my crystal ball. 
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 28, 2011
    [Marketing] Trout on Strategy is an Acquired Taste
    There are plenty of ways to clear a room full of marketers. The second book (siphoned out of Bottom Up Marketing  - - affiliate link) is where he gets around to competition, and this is where it gets interesting, especially the bit on page 70 where he asserts his bottom-up thesis about starting with tactics to build strategy. And why?
  • HUBSPOT  |  THURSDAY, JANUARY 20, 2011
    [Marketing] Stop Marketing and Start Engaging with Scott Stratten (@unmarketing) [@InboundNow #4]
    In episode 4 of Inbound Now the man, the myth, the legend, Mr. Scott Stratten ( @unmarketing ) joins us to drop some great social media and inbound marketing knowledge from his new book: Unmarketing. In the show we talk about: Some of the key concepts of his new book: Unmarketing: Stop marketing Start Engaging. His advice to us?".
  • WRITTENT  |  FRIDAY, JANUARY 3, 2014
    [Marketing] How to Optimize Your Blog for SEO: 5 Steps
    A better choice would be “content marketing blog,” or a similar phrase which describes what your organization does. The post How to Optimize Your Blog for SEO: 5 Steps appeared first on Inbound & Content Marketing Hub. Blogging Online Marketing SEO CMS content optimization Measure and Improve Your Page Load Time.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [Marketing] Laugh and Learn featuring @fearlesscomp | Episode 35 – Making It Real
    B2B Marketing | Laugh and Learn featuring @fearlesscomp. In his weekly B2B marketing show, Jeff Ogden, President of Find New Customers , shares a. key marketing lesson in a fun and witty video. He urges marketers to relax, have fun, and ‘let your freak flags fly.&# Paul Dunay, Buzz Marketing for Technology.
  • CHRIS KOCH  |  TUESDAY, NOVEMBER 24, 2009
    [Marketing] How to create B2B social media policies
    The best documents don’t just tell employees what not to do; they also tell them what they should be doing to further the marketing goals of the company. Tags: Blogging Social Media B2B marketing Social Media Guidelines social media policy Social Media Policy Examples social media strategy But don’t provide them with a blank slate.
  • WONDERING OUT LOUD  |  THURSDAY, AUGUST 27, 2009
    [Marketing] Social media levels the playing field
    Traditional marketing uses campaigns to build brand awareness: Coke – “The Real Thing”, Pepsi – “The Choice of a New Generation”, BASF – “we don’t make the products you buy; we make the products we buy better”. Tags: Marketing Social Media B2B B2C Strategy But that doesn’t mean the latter can’t support the former.
  • HUBSPOT  |  MONDAY, OCTOBER 18, 2010
    [Marketing] Top 5 Inbound Marketing Articles to Start the Week: Essential Content Strategies
    Still, in our top inbound marketing article of the past week, John Janstch emphasizes two important points about why content creation is such an essential strategy for businesses. Author: John Jantsch on Duct Tape Marketing Blog. Author: Rohit Bhargava on Influential Marketing Blog. Content as an Essential Strategy.
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Marketing] [Marketing Trend Watch] Top Word for 2010: Austerity
    Studies done on companies that thrived during the Great Depression , demonstrate that those enterprises that continued spending on marketing were more successful than those who cut back on their budgets. As a marketing professional or business owner, are you planning for an austere 2011? Free Download: 101 Marketing Charts and Graphs.
  • AD YOUR COMMENT HERE  |  THURSDAY, SEPTEMBER 1, 2011
    [Marketing] September Experiment: Analyzing QR code strategy and value
    Mobile Modern Business social media digital marketing marketing strategy QR codeI’ll be running a QR code experiment through the month of September, hopefully to identify some of the gaps in strategy that may be a bigger issue than adoption when it comes to QR use. More details over at Today and Tomorrow !
  • B2B IDEAS @ WORK  |  FRIDAY, DECEMBER 9, 2011
    [Marketing] B2B Aware: This Week In B2B Marketing - Surveys & Projections
    This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. Compliments to the bloggers and journalists who continue to keep the B2B marketing community educated with your reports, thoughts and observations. BtoBOnline. CNNMoney.com/Fortune.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 27, 2011
    [Marketing] How to create one kick-ass lead generation program in just 5 steps
    So we dedicate this post to Peter Isaacson, SVP of Worldwide Marketing at Microstrategy – who concluded I was unable to create lead generation campaigns. Keep in mind that content marketing is an ongoing strategy. Marketing is the process of continual experimentation and refinement. Let’s get started.
  • E-STORM  |  SATURDAY, JULY 21, 2012
    [Marketing] Paid Search Marketing Giants Jockey for Power in China
    As integrated as Google is in the average American life, it might be surprising to many to discover that other parts of the world are still defining the parameters and masters of their internet use. China in particular is wading through a sea of search competitors, namely Google China, Baidu, Soso, Sogou, Bing, and Yahoo [.]. Trends
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 4, 2012
    [Marketing] Do You Have a Plan for Your Social Media?
    Starting a Facebook account or bl0g with no plan on how they will react, not only with each other but with the rest of your marketing plan, is a disaster waiting to happen. Marketing Tips Social Marketing having a social media plan jim belosic Social media examiner steps to ensure an effective social media plan
  • B2B MARKETING ONLINE  |  TUESDAY, JULY 13, 2010
    [Marketing] Time for a Policy Of Truth
    IT B2B marketers have to make sure messages are clear, straight forward and robust not only to the market but also to their own organisations. Tags: IT marketing IT; B2B; Fox Parrak Singapour; Trust Overzealous sales people are not solely responsible for this shameful statistic. Nor is inflexible implementation.
  • BLUE FOCUS MARKETING  |  THURSDAY, JUNE 20, 2013
    [Marketing] @Andreas_Ramos Big Book of Content Marketing: Your Primer for Social Branding Success
    'A couple weeks ago, I shared three exciting new books recently released by my esteemed marketing colleagues. Prominent content marketing evangelist Andreas Ramos has just added a new book to his impressive catalog called The Big Book of Content Marketing. This week, it’s time to add another book to the list. PRE-ORDER NOW!
  • B2B IDEAS @ WORK  |  FRIDAY, SEPTEMBER 30, 2011
    [Marketing] B2B Marketing Events Around The World - October 2011
    Here's what's on tap for marketing industry events for October. October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 17-18, Sales & Marketing 2.0 Plus, it’s free.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 28, 2011
    [Marketing] Laugh and Learn with Find New Customers | Episode 50 – Let Your Freak Flag Fly
    In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. In this episode, he explains how marketers need to relax and have fun. “Let Your Freak Flag Fly.” ” Dan McDade, Pointclear.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 18, 2014
    [Marketing] Auto posting Your Way to Fame, Fortune, Health and Weight Loss
    Content Marketing Blog bloggers Blogging Business communication content Expert Facebook HootSuite LinkedIn media consultant News Publishing RSS Social Media Marketing Spam tweet Twitter Website WordPress 'MSB readers, I have a confession to make. am an autoposter. Why is this so tough to admit?
  • BUYEROLOGY  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Macro Trends Transforming the Buyer Experience
    Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog.    Increasing the span of engagement and assessment that buyers and marketers intersect at. 
  • ENGAGE  |  MONDAY, JULY 7, 2014
    [Marketing] This Week in Content: A Content Marketing Refresh
    'Feeling like you need a content marketing pick-me-up?  This week’s article round-up covers everything you need to refresh and rejuvenate your content marketing strategies, with a few wise words from the Godfather… of content marketing, that is. Reasons Why You Should Spend More on Content Marketing Than PPC. Inquisitr.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 6, 2012
    [Marketing] Stop Clubbing Small Businesses — It’s Cruel
    That is, until about 2001, when we collectively “discovered” the small business market and converged on them like white paint on a rental car. Big company marketers across the land put up their feet and congratulate themselves on making their smaller brethren feel more popular than the sushi table at the marketing awards dinner.
  • BUYEROLOGY  |  TUESDAY, OCTOBER 25, 2011
    [Marketing] Buyerology: Understanding Buyer Choice
    When formulating marketing, sales, demand generation, and content strategies, an important factor is that of understanding the choices buyers make.  Image by Will Lion via Flickr.   Oftentimes, strategies are crafted with a singular focus on the purchase decision.  Buyer Experience.   Values. Goals.
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Marketing] When Social Media Fails | Social Media Today
    Many a marketing cynic will be quick to the draw when it comes to social media. Breaking the status quo is an uphill battle, which is why marketers and customers alike have to understand where social media fits into marketing, and how marketing fits into the business itself. Content Marketing News Online Social Media
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Marketing] When Social Media Fails | Social Media Today
    Many a marketing cynic will be quick to the draw when it comes to social media. Breaking the status quo is an uphill battle, which is why marketers and customers alike have to understand where social media fits into marketing, and how marketing fits into the business itself. Content Marketing News Online Social Media
  • HUBSPOT  |  THURSDAY, JULY 8, 2010
    [Marketing] 5 Online Marketing Golf Shots You Need for a Par
    As I was thinking about golf compared to inbound marketing, I realized many similarities existed. If you are familiar with golf, but still learning inbound marketing, hopefully this post will help make some details clearer. Inbound Marketing Golf Shots You Need For a Par. The same question applies to inbound marketing.
  • BIZNOLOGY  |  FRIDAY, JUNE 24, 2011
    [Marketing] We are in real need of clean air in Internet marketing
    Since I hail from North Carolina, the home of NASCAR, I am taking liberties and simply applying the term to the Internet marketing industry. Internet Marketing Business Internet marketing Marketing Marketing and Advertising Search engine optimizationImage via Wikipedia. by Frank Reed.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Marketing] Marketing Lessons From Glenn Beck's Online-Only Show
    But what does this have to do with marketing? ” This early adopter type of thinking is the type a marketer needs to have—better early than sorry. Marketers also need to realize the power of owning and controlling their online assets. very similar goal to what marketers aim for, isn't it? Connect with HubSpot
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 13, 2010
    [Marketing] Can you make money from your Twitter stream? Mack Collier just did it.
    Share and Enjoy: Tags: Case studies Entrepreneurism Internet marketing Personalities of the social web Twitter best practices economics of social media twitter Very quietly, a significant milestone occurred last Sunday night.  Blogger and consultant Mack Collier monetized a Twitter conversation. That’s right.  What an achievement for you!
  • CONTENT MARKETING TODAY  |  WEDNESDAY, MAY 9, 2012
    [Marketing] When Your Products Rock, Don’t Diminish Them with a Mediocre eNewsletter
    Oddly, even though their eNewsletter is a major missed content marketing opportunity, Nuance has a tremendous amount of content available. Ways Their Newsletter Misses the Content Marketing Boat. Content Marketing Email Marketing eNewsletters Missed Content Opportunities News Online Dragon Dictate Dragon Naturally Speaking Nuance
  • MI6 MARKETING AGENCY  |  WEDNESDAY, AUGUST 25, 2010
    [Marketing] Groundswell Blook Report, Chapter Seven: Energizing the Groundswell
    Audience: Senior Executives, Marketing and Sales Professionals, Social Media students and enthusiasts. 3) B2B markets are fertile ground to establish a community and then as Captain Kirk would say “Energize” it. Author: Chris Herbert. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 1, 2011
    [Marketing] 10 Fast Facts About Zynga
    While sales and marketing expenses has grown exponentially, research and development costs still outpace them. Sales and marketing costs rose by 131% in the first quarter of this year when compared to the same period last year, reaching nearly $40.2 As our 4 th of July gift to you, we deliver 10 Fast Facts About Zynga. million to $392.7
  • B2B MARKETING ONLINE  |  TUESDAY, JUNE 8, 2010
    [Marketing] [.] would like to use your current location
    Digital marketing Mobile Marketing Technology Facebook Foursquare Geo-location Google Location Location-based Mobile Personalised Search Twitter
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 8, 2011
    [Marketing] How a Global Distributor’s Online Community for Engineers Pays Rich Dividends
    One key to success has been to stop thinking of the site as an extension of our brand and start thinking of it as a community,” said Jeff Hamilton, director of design engineer marketing at Premier Farnell. Social media marketing done right does produce real business results! In “Who says engineers don’t know how to have fun?”
  • WONDERING OUT LOUD  |  MONDAY, JANUARY 11, 2010
    [Marketing] Fire me, please!
    Tags: Marketing Account Management Agencies Customer Relations Professional Networking
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