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  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2011
    [Marketing] 4 Reasons You Need a Blog
    For B2B content marketing, here is the most notable aspect of this update: the importance of freshness is related to the search query, not the content. often hear marketers say their older content is still relevant. Your Turn Is fresh content a priority in your marketing? Last week, Google announced an algorithm update.
  • ENGAGE  |  MONDAY, MARCH 25, 2013
    [Marketing] 4 Lessons Brands Can Learn From Twitter Feuds
    Content Strategy brands Content (media) Marketing Social Media Twitter Twitter feudsTwo hundred million people are active on Twitter. That’s a lot of eyeballs—and some of them are reading your tweets. Whether Whether you’re updating the world on your brand message, or just sharing your latest meal and weekend plans, people are watching.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 16, 2013
    [Marketing] Make Your Website Rock: 3 Cool Tools
    The site is a crowd sourced usability test for your home page, landing page, e-mail marketing, or your app. © 2013, VR Marketing Blog. The post Make Your Website Rock: 3 Cool Tools appeared first on VR Marketing Blog. 'One of the core ingredients to any online business is a solid website. LaunchRock. We’re loving it.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 5, 2014
    [Marketing] Expert Ebooks: Getting Reader Research Right
    For example, my blog WritingontheWeb.com is listed under Content Marketing. About Expert Ebooks Content Marketing E-Books Getting Read On Writing Better Attracting Clients expert ebooks 'I’ve been sharing about how to start your expert ebook project right, by being clear about who your readers are and what they most want to know.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 27, 2011
    [Marketing] Why Would I Connect With You on LinkedIn?
    Social Selling Technology B2B b2b marketing b2b sales CRM crm 2.0 linkedin LIONs marketing Sales Sales Data Sales Intelligence sales productivity SEO social media social sellingInside sales and field sales professionals should all have a LinkedIn profile. If not, 10 Reasons why you need a LinkedIn profile should have a effect on you.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 11, 2014
    [Marketing] CMO Spotlight: Raja Rajamannar, CMO, Master Card  
    In past editions of this CMO Spotlight Series, we have learnt valuable lessons from CMOs who speak about innovation, digital marketing, social media, the confluence of technology and marketing, and so on. Understand the Marketing Ecosystem and Find the Passion Points. Marketing 2.0: Marketing 3.0: Marketing 4.0:
  • SAZBEAN  |  FRIDAY, AUGUST 17, 2012
    [Marketing] Lessons About Brand Image: A Chik-fil-A and Papa John’s Case Study
    B2C Case Studies Marketing News & NotesProtecting your brand image: what you can learn from the mistakes of Chik-fil-A and Papa John’s Just as the Chik-fil-A PR disaster is finally dying down, another fast food giant has made a similar faux-pas.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 13, 2011
    [Marketing] Social Media Success Starts with Commitment, Not Pilot
    One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. As a marketer, this may not seem all that new at first — you have a marketing database already, right? And there is the rub for marketers. Marketers test new opportunities.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 27, 2011
    [Marketing] Google’s Panda update dooms the SEO industry
    When I worked for a UK search marketing firm, Green Light, they used two main strategies to drive SEO results: On page optimization – layouts, keywords, etc. Does the Panda update kill the business for search marketing firms? Search marketingIMHO, the industry is dead. Inbound links and keyword stuffing are dead.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] E-Newsletter Review: How’s Your Ezine?
    You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results ( get found, get known, get clients! If all you’re doing is publishing good information, without personality, without offers, what’s the point? No new sign-ups were happening (or were rare). call to action.
  • FIFTH GEAR ANALYTICS  |  SUNDAY, JULY 22, 2012
    [Marketing] Using Marketing Analytics to Multiply Your Lead Generation Efforts
    For most companies, lead generation is a good portion of the marketing budget, yet it can be very difficult to show positive return on investment. you knew before attacking a new market which customer segments to invest your resources with in order to achieve the best response? You CAN , with marketing analytics. What if?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] 6 Things Your Home Page Must Do (to Keep from Sucking) | A Better User Experience
    Marketing Basics News Online Tips & Mini-Guides WebsitesHome pages. If you have a website, you have one of these bad boys. And no matter whether you’re selling real estate or racoon prevention (that’s really the entire spectrum there, right?) there are certain things that your home page MUST do if you hope to sell your product or service.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Marketing] Social business: enterprise knowledge goes retail
    Social Business Human Genome Project Knowledge management retail knowledge SME Social business Social marketing subject matter expert '(Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information. You can’t figure out how to submit a travel expense. Why does that happen?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 1, 2009
    [Marketing] A non-commercial view of a social media “community”
    Tags: Marketing Solutions
  • SAZBEAN  |  SATURDAY, JULY 7, 2012
    [Marketing] Top Internet strategy, marketing and technology links for the week of July 7, 2012
    Here are the top Internet strategy, marketing and technology links for the week of July 7, 2012… From Blog to Profitable Business in Four Steps  (ProBlogger). 21 Internet Marketing Stats that will Blow Your Mind  (HubSpot). Make a Picture Worth a Thousand Conversions  (Marketing Profs). Socialnomics). Small Biz Trends).
  • SAZBEAN  |  SUNDAY, AUGUST 21, 2011
    [Marketing] Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
    Here are the top Internet strategy, marketing and technology links for the week of August 21, 2011… Google+ Posts Now Appear in Google Search Results (Mashable). Search and Email Still Rule the Web, but Social Networking Rising (Marketing Profs). Ways to Revamp Your Online Registration Form (Influential Marketing).
  • CONVERSIONATION  |  MONDAY, AUGUST 2, 2010
    [Marketing] Five conversion marketing rules: conversion is constant quality improvement
    The conversion process, from lead to customer, from a coincidental site visitor to an email subscriber and from an anonymous Internet user to a brand advocate, is one of many steps and a few dozen, Click the title to read more
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 22, 2014
    [Marketing] You Better Dance With Them What Brung Ya
    Smart marketers go to adjacent bits of the market to find new customers when share begins to slip or competition gets a little nasty. Brilliant marketers don’t wait that long and start working on their adjacency planning while the sun still shines. You remember your core market, don’t you? They’re
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketing] Stop Flushing Your Online Marketing Dollars Down the Toilet
  • WEBBIQUITY  |  TUESDAY, JULY 23, 2013
    [Marketing] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Search Engine Optimization (SEO) Social Media Marketing bad neighborhoods best practices for SEO business partner links indusgtry-specific directories link building Panda Penguin quality backlinks reciprocal link schemes search engine optimization 'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com.
  • BUYEROLOGY  |  WEDNESDAY, APRIL 20, 2011
    [Marketing] Using Context for Social Buyer Persona Strategy
      We’ve seen buyer personas become popularized over the past few years for marketing and sales.    When buyer personas are created without context – what marketers and sellers have been experiencing is a very factual and characteristics focused outcome.  Image via Wikipedia. Environments. Knowledge.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 3, 2013
    [Marketing] Free SEO and Social Media Tools Manufacturers Should Know About
    Additionally, you may want to give Marketing Grader a try. Social mentions are very important in social media marketing, which is why you will need tools that can help you count the number of social mentions you have. The This is why ‘engagement’ is a very popular buzzword in the world of social media marketing. Enjoy. Webconfs.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 17, 2014
    [Marketing] This is the week that was: Twitter analytics, best practice for DM and a revolutionary reading app
    From metric definitions to advanced analysis, their report is a must read for B2B marketers to gain a deeper understanding as to how to get the most out of one of the most effective marketing channels around. B2B linkedin social media statistics twitter best of b2b marketing direct marketing Let’s get analytyical.
  • THE ROI GUY  |  WEDNESDAY, APRIL 18, 2012
    [Marketing] Case Study: Dell Desktop Virtualization Solution (DDVS) Benefits Estimator
    TCO Calculator interactive white paper Value Marketing Dell Pisello Benefits Estimator Alinean ROI CalculatorThe Dell Desktop Virtualization Solution (DDVS) offers several alternatives to purchase, implement, host and manage virtualized desktops. Click here to see the DDVS Benefits Estimator in action.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 7, 2011
    [Marketing] Heard about the convergence of search & social? …it’s here
    They were two separate destinations, two distinct marketing tactics, and were well on the way to becoming separate marketing specialties.  B2B Web Strategy Search Engine Marketing Social MediaBack in the good old days of, say, 2009, there used to be two separate things:  search engines and social media.  But a [.].
  • LEAD VIEWS  |  MONDAY, AUGUST 16, 2010
    [Marketing] The Giants in the Marketing Technology Landscape
    The multiple IBM is paying for Unica is very encouraging (IBM is  offering $21 a share to Unica shareholders, more than double the share’s closing price on Thursday last week, on the Nasdaq Stock market and the highest level the stock has ever seen).
  • CONTENT MARKETING TODAY  |  TUESDAY, DECEMBER 15, 2009
    [Marketing] Content Marketing Today Jumps to #9 in Junta42 Top Blogger List
    Joe Pulizzi’s 7th Installment Reviews Record 300 Blogs to Select Content Marketing Thought Leaders. We are delighted to be part of the content marketing blog elite once again. They began with a list of over 300 blogs through nominations and known content marketing -related blogs (the initial 2007 rankings contained only 81 blogs).
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Marketing] Smart B2B Content, Awesome B2B Content and the Grid
    As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. Content Marketing in a Blink: The Content Grid v2 [Infographic]. Last June, Eloqua published the first infographic on the then-nascent content marketing industry. from Eloqua Blog.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 29, 2011
    [Marketing] 3 Reasons I’m not at Dreamforce
    That means we need to be a speaker or host, as we were at the Aprimo Marketing Summit. Host of the B2B Track) Or as we did with Act-On, when we were the featured speaker on their webinar “Stop Marketing in the Dark.&# (The CMO of Act-On told me we will be a featured speaker at their first user conference.) Just not me.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 7, 2013
    [Marketing] 5 Tips to Inject Humor into Your Social Media Mix
    Several companies share and include memes into their marketing mix, such as blog posts ( like we did here in our content marketing example), in advertisements and on social. We’re a marketing company and we help small businesses market their products and services. © 2013, VR Marketing Blog. 'LOL, ROFL, HAHA.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 28, 2010
    [Marketing] The Importance of Google Place Pages in the B2B Space
    Mobile marketing is starting to blossom, allowing people to look for services in ways they never could before. But this powerful new local marketing wave is yet to wash over a huge segment of marketers—B2B marketers. One of the most underutilized tools in this new local Internet marketing game is the Google Place Page.
  • HUBSPOT  |  MONDAY, JULY 11, 2011
    [Marketing] 18 Hours of Inbound Marketing Knowledge [Free Certification Program]
    Want to learn the latest in internet marketing without leaving your computer or spending a dime? Inbound Marketing University is a free training program that allows you to take online classes, followed by a comprehensive certification exam. Social & Mobile Marketing" by Jamie Turner of the 60 Second Marketer.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JUNE 12, 2009
    [Marketing] The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies
    HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Who we are What we do Our clients About Velocity Our blog The B2B Content Marketing Workbook.by Content Marketing is your way to cut through the noise and hop over the barriers. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. 
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 18, 2013
    [Marketing] 10 Reasons Why Internal Comms Pros Should Participate in Social Media
    10 Reasons Why Internal Comms Pros Should Participate in Social Media - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy. Internal Communications internal comms Online Communities online social networking Personal Branding Social Media MarketingOr at least that’s what we hope.
  • LEAD VIEWS  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Nurture The Leads In Your Sales Funnel – On Social Media
    Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. If your company uses a marketing automation 2.0 ’ On Linkedin. Just leave it at that.
  • HUBSPOT  |  THURSDAY, MARCH 17, 2011
    [Marketing] B2B Marketing Best Practices with @Mvolpe [@InboundNow #12]
    In episode #12 of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast , I am joined by HubSpot's very own Mike Volpe. Mike is the Vice President of Marketing and an expert when it comes to B2B Marketing. In this episode we discuss: B2B marketing best practices. Marketing should use social media.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 1, 2011
    [Marketing] The realities of social media usage in B2B marketing – research
    Instead, we thought we’d give you a glimpse into how – and how much – your B2B marketing peers are actually using the stuff …as discovered by research [.]. By now, you’ve probably wearied a bit of the continual drum-beating by the social media mavens …so rest assured, this post will not be another of those.
  • THE ROI GUY  |  TUESDAY, MARCH 15, 2011
    [Marketing] The Big O – Outcome Selling
    Skeptical Buyers: Inundated with more carpet-bombing marketing campaigns than ever before, buyers are suffering from information overload, making it difficult, if not impossible, to use legacy strategies to break through the noise to connect and engage with decision makers, and moreover, gain their trust. Who will use your product?
  • SYNECORE  |  TUESDAY, FEBRUARY 5, 2013
    [Marketing] Which Digital Marketing Interfaces Should Your Business Utilize?
    In a recent post, I shared a few tips on how to integrate SoLoMo into your marketing strategy. Specifically, what are the predominant digital marketing interfaces and how can your business decide which ones make sense to use? Factor this into the development of your digital marketing strategy. What is your audience expecting?
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Marketing] Engage Your Blog Readers with Realtime Content Updates Using #Hashtags [Infographic]
    What started out as a way to categorize tweets into groups in 2007 has turned into a social media marketing phenomenon. WordPress Plugins @hashtags Facebook hashtag Instagram Social Media Marketing Tweetgrid Twitter WordPress 'This is a sponsored post written by me on behalf of #Hashcore. All opinions are 100% mine.
  • SAVVY B2B MARKETING  |  MONDAY, OCTOBER 12, 2009
    [Marketing] Savvy hits the road for the Integrated Marketing Summit
    few weeks ago when I met Shawn Elledge at a local lunch event and he told me about the upcoming Integrated Marketing Summit he was organizing, I was skeptical but intrigued. To my right the Director of Online Audience Development for a local media company and to my left the VP of E-channel Marketing for one of the area’s largest banks.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 20, 2011
    [Marketing] The ‘Untroubled/Unaware’ buying stage
    Over the next new days, we’ll introduce the concept of the Buying Cycle and share why it is so important to match your content marketing strategy to each stage. also suggest you check out this graphic by Ardath Albee of Marketing Interactions which illustrates how much of the traditional sales cycle has moved back into marketing.
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 6, 2009
    [Marketing] My upcoming guest appearance on SalesBuzz Radio (online)
    For companies looking to optimize each marketing campaign in b2b lead generation who wish to improve the way they acquire customers , Find New Customers is the place to go. Tags: Demand Generation Guest appearances Lead Nurturing lead generation marketing funnel I hope you can join us.
  • B2B MEMES  |  THURSDAY, SEPTEMBER 29, 2011
    [Marketing] Can You Have Entrepreneurial Journalism without Entrepreneurs?
    In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. You might object to the ethical aspects of combining editing with marketing or sales, or to the excessive workload.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [Marketing] 7 Point Checklist for Retargeting Campaigns That AREN’T Creepy
    Online Marketers are Creepy , but they don’t have to be! More than 90% of the people I spoke with had a distinctly negative view of these ads and the few that liked them were marketers. However, retargeting does not need to make online marketers creepy. As a marketer, is this too restrictive?
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Marketing] How Social Executive Buy-In Builds a @SocialEmployee Culture #CMO #SocBiz #CIO
    At Blue Focus Marketing, we build winning social executive strategies from the inside out. Blue Focus Marketing’s social executive workshops and trainings include: Industry-leading best practices. Contact Blue Focus Marketing today to learn how you can transform your C-Suite! But where do they start? FOR EWORD by David C.
  • E-STORM  |  THURSDAY, JANUARY 30, 2014
    [Marketing] 3 Programmatic Buying Tips for Boutique Agencies
    Online Marketing agencies buying media pricing programmatic buying Technology tips 'Boutique agencies are tasked with being nimble, adaptable, and en-pointe with industry trends.  As a result of which, it’s been common for even the smallest of agencies to pick up “programmatic buying”. 
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2011
    [Marketing] 3 Key Marketing Lessons from the NFL Lockout
    As marketers, what can we learn from this whole ordeal in the football world? Here are 3 major lessons from the lockout that can help you improve your marketing: Be aware of your audience. One of the most important concepts in marketing is to always keep your audience in mind. Be willing to invest in your marketing assets.
  • ENGAGE  |  MONDAY, JULY 2, 2012
    [Marketing] What Millennials Want From Your Brand: 5 Insider Secrets
    Marketers categorize me as a Millennial — one of the approximately 79 million Americans between the ages of 16 and 34. That’s fine, but if you want to market your brands to my age group you have get our attention. Here are 5 things to know about marketing to Millennials: 1. Quickness is next to Godliness. image: ChrisL_AK ].
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 30, 2011
    [Marketing] Laugh and Learn with Find New Customers | Episode 46 – Power of Gift-Giving
    In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. In this episode, he shares the power of gift-giving, via the Find New Customers motto – Always Be Helping. ” Dan McDade, Pointclear.
  • ENGAGE  |  MONDAY, MARCH 5, 2012
    [Marketing] This is not ‘Nam. This is grammar. There are rules.
    Innovation Plus Opinion Content (media) Content Marketing Grammar Quality Writers Resources WritingH ere’s the thing about grammar: it’s weird, sometimes difficult, and can be full of seemingly redundant and unnecessary rules. Monopoly. Economics. Dog parks. Nothing is perfect. Such is the curse of our flawed reality. Period.
  • BLUE FOCUS MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Marketing] A Special Thank You to @Tom_Peters
    The Thanksgiving holiday is now behind us, and here at Blue Focus Marketing, we’ve certainly had a lot for which to be thankful. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Why we’re thankful. So thank you, Tom.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 30, 2009
    [Marketing] The social web is starting to feel like high school
    Tags: Marketing Solutions business relationships personal brand social media sociology
  • BIZNOLOGY  |  MONDAY, DECEMBER 30, 2013
    [Marketing] Building an ecosystem or modern alliances
    Internet Marketing Slider alliances Customer experience Data ecosystem Front and back ends Operating system '(Photo credit: ryanvanetten). Recently we have become observers of an ongoing war between the different operating systems while they try to offer the best experience possible for their users. These two can’t stand-alone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 20, 2011
    [Marketing] Implications of the new Skype deal. A {growtoon}
    Marketing Solutions {growtoons
  • BIZNOLOGY  |  THURSDAY, AUGUST 22, 2013
    [Marketing] Google and Amazon race to the bottom for tablet sales
    It is generally accepted that competitive markets fail due to four basic reasons: market power, incomplete information, externalities and public goods. Inefficiency Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power. 'Cover via Amazon.
  • HUBSPOT  |  TUESDAY, MAY 31, 2011
    [Marketing] 68% of Marketers Did a Website Redesign in the Last 12 Months [Data]
    Another statistic that shocked me while doing my research for the Science of Website Redesign webinar was that 68% of marketers said they redesigned their website in the last 12 months - 34% in the last 3 months plus another 34% from 4 to 12 months ago. Are we as marketers in a constant state of website redesign? Is this good?
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] Eight Factors to Consider When (Re)Launching a Business Blog
    Unlike website copy (which tends to be feature/benefit, marketing oriented), a blog can project a distinct and less directly sales-y side of your organization. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 14, 2011
    [Marketing] Google+ for Business doesn’t have a lot of pluses
    Social Media Marketing Business Facebook Google Google Profile Skype social mediaImage via Wikipedia. Perhaps you saw the announcement of Google+ for Business–it made big news for a day, but there isn’t that much to say about it. That’s about it. That’s about the end of the excitement. Now, you should do that. Perhaps.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 14, 2012
    [Marketing] Webcast: Mobile Marketing
    Our vision architect, Matt Sonnhalter, will be presenting on CFE Media’s webcast, “Mobile Marketing: What Impression Are You Making and How Will You Measure It?”. Matt, along with Kim Dushinski author of The Mobile Marketing Handbook , will discuss how B2B marketers can make a good mobile impression. You can register here.
  • WRITTENT  |  FRIDAY, AUGUST 2, 2013
    [Marketing] Brand Characters, Invigorating Email Newsletters, and Other Content News
    'It may be a rare occasion when content marketers, social media marketers, sales professionals, and CEOs all see eye-to-eye on a topic, but it happened in businesses worldwide this week. It’s been an incredible week in the content marketing realm, and we’ve had a blast curating a list of our favorite stories from around the web.
  • BLOG MY CALLS  |  FRIDAY, APRIL 26, 2013
    [Marketing] Call Tracking: Why Marketers Should Appreciate it More
    'The job of marketer has become incredibly challenging. You know what every marketer does now? Marketers are trying to find out if they are spending on right marketing channels. For people that are so obsessed with analytics, marketers are slow at appreciating call tracking and call analytics. What About the Phone?
  • BIZNOLOGY  |  TUESDAY, JANUARY 10, 2012
    [Marketing] How the Long Tail AdWords Approach Works for Blogger Outreach
    Instead of putting all your money on the top ten most expensive and popular keywords that everyone bids on, smart advertisers segment their markets and hyper-target their highest-performing keywords with their most compelling ads and content while always pruning away their worst performers. Image via CrunchBase. complicated auction.
  • PWB MARKETING BLOG  |  FRIDAY, MAY 9, 2014
    [Marketing] Trending and Analytics: Watch for Patterns
    It wasn’t until I pulled out the monthly reports and aligned them with significant news releases – Market crashes, major companies going under, etc. It seemed that even rich people were affected by the economy, or at least unwilling to consider luxury vacations when the market was crashing. It was a significant drop too.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [Marketing] Modern Media Buying and Enterprise B2B Demand Generation
    However, for enterprise B2B marketers, these approaches are not mature enough to broadly support demand generation marketing. Published market research differs on the relative importance on audience and context, however the research I have seen does not align with the typical B2B marketing audience experience. Your Turn.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 9, 2010
    [Marketing] Why Manufacturers Should Use Blogs as a Brand Building Tool to.
    This entry was posted on Tuesday, February 9th, 2010 at 9:09 am and is filed under Marketing Tips , Marketing Tools , Social Marketing. Im the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets. take my survey [link].
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] Use mobile marketing for what it's good for
    If so, you must be all over mobile marketing right now. Instead, check out my first piece for the Rutgers University Center for Management Development , for whom I'll be teaching the opening class of their mini-MBA course on Digital Marketing on September 23. Find out how to " Use mobile marketing for what it's good for.".
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JUNE 12, 2013
    [Marketing] Activity, Achievement and Firewood
    How are you evaluating the effectiveness of your marketing campaigns?  Every company has a marketing budget, but how is that budget spent and are you spending the limited money you have in the most effective way possible?  Marty Maynard is a Sales Engineer at SIGMA Marketing Insights. Whether that prospect became a customer.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 6, 2014
    [Marketing] Is Ebook Writing Different than for a Blog, Webpage, or Printed Book?
    About Expert Ebooks Attracting Clients Content Marketing E-Books Writing for the Web expert ebooks ghost writing online writing 'Webpage, or Printed Book?" Are there any grammar or style differences? Formatting issues aside, what are the rules and best practices to improve readability and boost readership numbers? Or, is it any different?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 1, 2009
    [Marketing] How do I get my boss to understand social media?
    Tags: business relationships best practices marketing strategy measurement work/life balance
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2011
    [Marketing] How to Finish Your Monthly Marketing Deck in 10 Minutes
    Its the beginning of the month, and what that means for all my marketer friends is that they’re busing spending the next week (or longer) pulling together statistics and data from all the various marketing systems they have implemented to try and give their boss(es) an idea of how the last month went. Connect with HubSpot
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 9, 2011
    [Marketing] Eloqua Book Review: Likeable Social Media
    One caveat I do have for this book, as un-marketing-like as it sounds – consequently, one key Kerpen-ism is to “take off your marketing cap and put on your customer cap!” – if your intent for reading this book is learning how to make social media fit into your company’s old, tried and true  marketing plan, don’t bother. Reddit.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 6, 2012
    [Marketing] B2B Marketing Directions: Why Provocative Content Works Best for Acquiring Leads
    It’s now clear that compelling marketing content is essential for successful B2B lead acquisition. Consistently acquiring enough new leads has become a major challenge for many B2B companies. Therefore, they are less likely to respond to lead generation campaigns. Offering access to a content resource (a white paper, an e-book, etc.)
  • WEBBIQUITY  |  MONDAY, JULY 12, 2010
    [Marketing] Social Media Strategy? Think Like a Reporter
    Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. Tweet? Digg this!
  • THE ROI GUY  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] How can you CLOSE the Value Gap?
    While at the same time, sales and marketing hasn’t evolved quickly enough to keep pace with a changed buyer. Alinean CLOSE the Value Gap Forrester Frugalnomics Pisello SiriusDecisions Value Framework Value Gap Value Marketing Value Selling ValueStory Today, it’s all about the Benjamins.
  • B2BBLOGGERS  |  MONDAY, AUGUST 2, 2010
    [Marketing] Ten Tips for Cross-Promoting your Content, Part I | B2Bbloggers.
    We now need to be thinking about a wider ‘Library Marketing’ strategy that looks at the entire content resource in the context of the conversion funnel. Amazon is a pro at it but we B2B marketers are nowhere near as good at is as we should be. B2Bbloggers.com is an online magazine for B2B marketers. It’s an open door here.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Marketing] All You Really Need to Know [About Inbound Marketing] You Learned in Kindergarten
    Recently, I came across my essay, and now that I've moved onto my professional career as an inbound marketer, I'm looking at the book from a whole new perspective. It turns out, a lot of what I know about inbound marketing , I learned in kindergarten! Here are 7 of Fulghum's insights and how they relate to marketing.
  • BUYEROLOGY  |  FRIDAY, DECEMBER 2, 2011
    [Marketing] Buyerology Trend: Think Intelligent Content vs. Content Mapping
    This is the sixth article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    These global, economic, technological, and market conditions are changing the very nature of how people search and what they learn.  Buyers are on a quest to be demand fulfilled. The Future.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] Small biz starved for Internet marketing knowledge
    This week I had the privilege to be a panelist at the first Local Marketing Exposition (LMX), held in Virginia Beach, VA. The idea behind this first-time event was to provide expertise in all areas of marketing (both online and offline) into one place so SMBs and the local business community could learn. by Frank Reed.
  • ANNUITAS  |  TUESDAY, NOVEMBER 26, 2013
    [Marketing] Is The CMO The Problem?
    Blog B2B Marketing CEB CMO Demand Generation Strategy optimizing demand process perpetual revenue 'A 2012 IBM study reports, “52% of CMOs state they are unprepared for the expected level of complexity over the next five years.”.
  • CONTENT MARKETING TODAY  |  FRIDAY, FEBRUARY 3, 2012
    [Marketing] Content – A Seven-Step Road Map for Your Content Marketing : MarketingProfs Article
    Content – A SevenStep Road Map for Your Content Marketing (7 step road map for creating content marketing.)… … Via www.marketingprofs.com.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2011
    [Marketing] 2 Smart Reasons to Put Content Behind Forms [Marketing Cast]
    It’s a marketing debate that deserves to be revisited. In this episode of the Weekly Marketing Cast , we discuss in exactly which instances forms should be used. Free Multimedia eBook: The Ultimate How-to Marketing Guide. Discover the Keys to Successful Marketing Online with David Meerman Scott. Secondary Offers.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 12, 2013
    [Marketing] Give Your Company Profile (aka ‘About’ Page) Some TLC
    © 2013, VR Marketing Blog. The post Give Your Company Profile (aka ‘About’ Page) Some TLC appeared first on VR Marketing Blog. Content Marketing/Copywriting Small Business Marketing about page about us company profile contact page corporate profile web writing website copywriting website design website writing
  • ENGAGE  |  TUESDAY, JUNE 28, 2011
    [Marketing] Is That Your Blog Talking to Itself in the Corner?
    W e talk to ourselves a lot in the world of content marketing. Content Creation answering questions Audience Building Community Content Marketing Customer Service relationshipsIt’s pretty awkward. We do this any time our content doesn’t have a direct target – when it’s aimless.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, DECEMBER 11, 2014
    [Marketing] The Real Price We All Pay for “Brand Journalism”
    Uncategorized #communitainment #content marketing #the fourth estate #thought leadership advertorial Bill Moyers Brand Journalism CBS News journalism journalistic integrity marketing communications native content New York Times PR strategy sponsored content Journalism has morphed into “communitainment.” And Edward R.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 6, 2012
    [Marketing] Are the Content Needs of Your Audience Caught in Your Blind Spot?
    Seeing this ad got me thinking: as marketers, do the content needs of our audiences ever get caught in our blind spots? Marketers need to understand the consumer’s basic buying process in order to provide solutions at each step.  Marketers have moved beyond the experimentation phase in social media.  Remember the Mayhem guy? 
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 23, 2013
    [Marketing] Top 10 Tradesmen Insights Post of 2012
    Market Overviews. How to Make Social Media Marketing More Effective: 10 Do’s and Don’t Tips. Yeah, I know I’m a little late out of the gate with these, but I think some of these are worth rereading and some of you might have missed them the first time around. Ways to Improve Construction Productivity.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 8, 2014
    [Marketing] Do you know what People are saying about Your Business?
    Marketing Tactics 'A cringe-worthy online business reputation can haunt you for years, and in extreme cases can even turn you into a permanent industry pariah. Who you need to keep an Eye on. These two groups can have a significant influence on your website and business with relatively little effort. The Online Conversation. Read More.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 25, 2012
    [Marketing] Important event this week: Create Content Like a Publisher – 7 Ways to Move Beyond Concept
    Compliments of the lead generation compan y and global marketing firm Find New Customers. Sunday Posts blogging content marketing Find New Customers lead-nurturing management-best-practicesMark your calendar for this LIVE special video briefing  on Thursday, March 29th at 2:03pm ET. Looking to plan your upcoming week?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Marketing] Dreamforce Through the Instagram Lens #DF11
    Dreamforce Through the Instagram Lens #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency Dreamforce Dreamforce 2011 Dreamforce photos Instagram Metallica San Franciscoby Jesse Noyes | Tweet this That’s a wrap on another wild Dreamforce. Shot by andrew_sf. Facebook.
  • VIDYARD  |  MONDAY, DECEMBER 2, 2013
    [Marketing] 3 Ingredients for Amazing In-House Video Production
    Turns out, charity: water produce all of their video marketing in-house with a small creative team. It really depends on your video marketing goals, your budget, your current inventory, and your desired scope. The Vidyard blog is a great place to get a regular dose of video marketing tips, inspiration, and resources. Rock on!
  • WEBBIQUITY  |  THURSDAY, JULY 18, 2013
    [Marketing] Book Preview: The Social Employee
    Praise for the book comes from a who’s who of the digital marketing world, including Mari Smith , David Armano, Ann Handley , Jennifer Aaker and Dan Schawbel. What do you stand for? How do you treat your people (which in turn determines how they will treat your customers )? That “soul” is transparent as well.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Marketing] The Big List of Dreamforce Parties
    Janrain Open House , 5:30pm – 8:30pm, The Chancery Building, 564 Market Street, Penthouse, San Francisco, CA 94104. Marketing Masterpieces Party (Marketo’s a sponsor), 7:00pm – 11:00pm, SF Museum of Modern Art (151 Third Street). Cloudspokes Developer Meet-up , 4:00pm – 6:00pm, CloudSpokes Office (760 Market Street 11th Floor).
  • BIZNOLOGY  |  TUESDAY, OCTOBER 11, 2011
    [Marketing] Do you appreciate your blogger network?
    At the end of the day, we at Abraham Harrison are not creating a fallacy world of content used to drive revenue much like an elaborate marketing theme park.  Internet Marketing Organic Search Public Relations Abraham Harrison Blog Business Outreach public relations social mediaAny more and we maybe get only a tweet or a Facebook Like.
  • BLOG MY CALLS  |  FRIDAY, MAY 9, 2014
    [Marketing] The Friday Marketing Rant: A Debate, Which Content Should You Put Behind Forms?
    'This blog post is part of the Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Truly skilled content marketers don''t need forms. Getting email addresses via inbound content marketing is a very low friction thing to do. The Discussion. No forms.
  • B2B MARKETING ONLINE  |  WEDNESDAY, JUNE 2, 2010
    [Marketing] Will the spirit of innovation and new thinking that characterise marketing in the recessiondissipate now that growth has returned?
    Did the spirit of innovation really characterise marketing in the recession? Marketing got a lot 'quieter' in the recession. Marketing departments went for the 'let's keep our heads down and hope no one notices us' approach. At a recent IDM B2B conference there were indeed some fantastic examples of marketing innovation.
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 9, 2009
    [Marketing] B2B Marketing Content Turn Offs
    Content marketing is growing in leaps and bounds. In fact, research by Interwoven shows that 22% of global marketing spend (read $1.5 In order to eliminate the turn offs from your marketing content, you've got to assume your prospects perspective and give your content some tough love—before you let it fly. Trillion!)
  • HUBSPOT  |  SATURDAY, OCTOBER 16, 2010
    [Marketing] One Of The Biggest Missed Marketing Opportunities In US History
    In the Inbound Marketing book , I wrote a case study about how an unknown, Black senator with a funny name and no money (Barack Obama) was able to beat the Hillary Clinton machine using brilliant, modern marketing methods. Two years later, I think that same guy missed the biggest, most obvious marketing opportunity in US history.
  • FATHOM  |  FRIDAY, APRIL 8, 2011
    [Marketing] Online Marketing Drives Measurable Results for Manufacturing Companies
    Earlier this week, Scot Lowry, CEO of Fathom Online Marketing, wrote an article for IndustryWeek entitled “Lean Sigma Marketing.” Company News Manufacturing Industry Online PR/Link-Building SEO internet marketing manufacturing industry Online Marketing online marketing tactics Search Engine Marketing Search Engine Optimization
  • HINGE MARKETING  |  FRIDAY, JANUARY 10, 2014
    [Marketing] 5 Steps to Revamp Your Email Marketing Strategy in 2014
    'As digital marketing efforts become more sophisticated, email marketing is often seen as being outdated and unappealing. Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. When determining your goals, be sure to keep in mind that marketing is an ultimate means to sales.
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