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  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Marketing] The Life of a Content Asset: Tracking Real ROI
    looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line. It is a fact that content marketers struggle to determine ROI of a single content asset—how well is it really performing and is it contributing to revenue and closed deals?
  • TYPE A COMMUNICATIONS  |  TUESDAY, JULY 19, 2016
    [Marketing] 5 Essential Elements to Include in Every Sales Pitch
    Marketing Sales Alignment Sales Sales Enablement B2B BigSpeak Ken Sterling sales sales enablement storytelling WebbiquityJuly 19, 2016 by Ken Sterling Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time. According to researchers at. read more.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Marketing] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    But this algorithm change is not what marketers should be reacting to. In short, you have to infuse your marketing strategy with a “mobile mindset.” Imagine the experience of Sally, a young marketer who has just moved to Chicago. As a marketer, you must dig deeper into your customers’ and prospects’ lives. Congrats!
  • BIZIBLE  |  TUESDAY, JUNE 28, 2016
    [Marketing] How We Created Our First B2B Virtual Reality Video Case Study
    Virtual reality videos enable marketers to communicate more information in a short amount of time, and users lover the experience and control they get when interacting in virtual reality. Marketers can take prospects on a tour, or introduce prospects to VIPs. We've written a couple articles on generating demand in B2B events marketing.
  • CONNECTING ELEMENT  |  TUESDAY, MAY 26, 2015
    [Marketing] The SEO value of online reviews
    Blog digital marketing online reviews search marketing SEOFind out why online reviews matter before the point of conversion by boosting your brand’s SEO visibility and follow our tips to building and managing your reviews. The post The SEO value of online reviews appeared first on Connecting Element.
  • B2BBLOGGERS  |  TUESDAY, JUNE 22, 2010
    [Marketing] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
    What advice do marketers have when it comes to producing, promoting, and following up on webinars? How can marketers leverage Twitter with webinars? What are some of the biggest mistakes that marketers make when producing webinars? B2Bbloggers.com is an online magazine for B2B marketers. Offer a short video preview.
  • ACT-ON  |  TUESDAY, JANUARY 17, 2017
    [Marketing] What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise
    You’re not expecting to learn about customer intimacy or marketing while watching a Tom Hanks movie released nearly 30 years ago. And that’s where a bit of magic happened for me, although in my case it was marketing ‒ not movie ‒ magic. And if you’re interested, you can take our Are You Ready for Marketing Automation ? Only …  .
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [Marketing] Facts about Fearless Competitor
    See why I’m so proud of the readers of this blog, where so many learn B2B lead generation , ideal customer profiles , lead nurturing , lead scoring , content marketing , and have fun each week at our Laugh and Learn show. Thoughts about this blog on B2B lead generation and marketing. Every Friday at 11am). Why not?
  • ANNUITAS  |  TUESDAY, APRIL 30, 2013
    [Marketing] The How’s of Data Segmentation
    It’s no secret that data segmentation can have a profound, positive impact on marketing results. Blog B2B Marketing Data segmentation Demand Generation Lead management Marketing effectiveness
  • SAVVY B2B MARKETING  |  MONDAY, OCTOBER 18, 2010
    [Marketing] Emerging Challenges for B2B Marketers
    This weeks Marketing Sherpa Chart of the Week ([link] deals with increasing challenges for B2B marketers in 2010 over 2009. The top issues included: 1) Greater difficulty getting quality leads 2) Generating volume of leads 3) Longer Sales Cycle Is this your top three? Sound off and let us know what is bothering you
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 20, 2014
    [Marketing] Is Generation C the Key to Understanding Social Media Influence?
    At the beginning of the year, a journalist from the French magazine Marketing contacted me to offer me an interview on the topic of social media influence, starting by asking me what I thought of measuring tools such as Klout, Kred and PeerIndex. Related Stories Social Media Influencers or Ambassadors?
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Marketing] How to Retain Customers Using User-Generated Content [Free Guide]
    Once you've activated these customers, you'll be able to tap into the social proof from their content and word of mouth marketing to their networks. We've partnered with Yotpo to bring you How to Retain Customers Using User-Generated Content: The Guide for Ecommerce Marketers. How to leverage word of mouth marketing.
  • HUBSPOT  |  SATURDAY, JUNE 13, 2015
    [Marketing] The Science Behind Brand Success on Instagram [Infographic]
    Social Media Content Marketing DailyThis post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Instagram has been slow to open up the network to advertising. It was only in March that the company allowed select brands to include links to additional content in its ads.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Marketing] 8 Deep Questions to Define Your Blogging Strategy
    Marketing Manager Katelyn Stokes writes that your brand essence should fit the following criteria: Single-Minded: Your brand can be practical and pragmatic, but it shouldn’t be attainable and luxurious. When he found unprecedented success during a recession, he opened his own inbound marketing agency. What’s Your Brand in a Word?
  • BIZNOLOGY  |  MONDAY, MARCH 21, 2016
    [Marketing] The sky is falling because of technological change
    If you were a blacksmith, your market for horseshoes took a dive even while the new profession of gas station attendant took off. As I look out at the world of marketing, I don’t see the gloom and doom outcome. That’s true for marketing jobs and every other kind, too. Let’s step back for a minute. Fair enough.
  • MARKETRI  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing] Advertising in Lawyer Ratings Publications: A Goldmine. But Not for Your Law Firm!
    As a marketer working with many different law firms over the years, I can tell you that buyers of legal services are more likely to trust online search results, rather than scrolling through a long list of attorneys profiled in Best Lawyers or Super Lawyers. Marketing (General Her response was ‘I can take care of that for you.’
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 12, 2016
    [Marketing] 3 Ways to Boost Your Sales With an ROI Calculator
    If you caught my recent article What Is an ROI Calculator, you know that online calculators are powerful marketing tools. The post 3 Ways to Boost Your Sales With an ROI Calculator appeared first on Marketing Insider Group. Content MarketingIf you haven’t read that, go check it out. I’ll wait.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 21, 2013
    [Marketing] Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention
    Author: Caroline Watts Many marketers consider content to be primarily used for top-of-funnel lead generation techniques. By thinking of strategic ways you can incorporate your great thought leadership in other aspects of your marketing, you can extend the life of content and get much more use out of each piece. Content Marketing
  • HALEY MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Marketing] Landing Page Boot Camp: 19 Best Practices to Follow
    Oftentimes, when staffing firms invest in marketing campaigns, they toil over perfecting every word, each keyword, and every pixel of a design. But even the most well-structured, stylized and engaging marketing or sales campaign results will be limited simply because of the destination for a campaign. What do you want people to do?
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Marketing] How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos
    With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand. As a marketer, you can cut through the noise by using images that more closely relate to your audience. Design Content Marketing Daily TOFU
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Marketing] Do B2B Companies Really Need to Be on Facebook?
    And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. Increasing sales is a business goal.
  • ANYTHING GOES MARKETING  |  THURSDAY, MAY 5, 2011
    [Marketing] 5 Tips to Improve Email Response
    originally responded to a discussion on Focus called What strategies can you recommend for enhancing performance of email marketing. email marketing deliverabilityAre your recipients not responding to your emails? This is a topic that I’m sure hits home with many of you.
  • SAZBEAN  |  THURSDAY, MAY 26, 2011
    [Marketing] 6 Steps for Measuring Social Media
    Analytics Marketing Social Media Social Networks StrategyJay Baer presented this 6 Step Process for Measuring Social Media as part of the Social Media Examiner Social Media Success Summit. The 6 step process for measuring social media. View more presentations from Jay Baer. What do you think?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 29, 2015
    [Marketing] Top 10 LinkedIn Pulse Article of 2015
    The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group. Content MarketingOver a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. These individuals publish more than 130,000 posts every week on LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 19, 2012
    [Marketing] 4 Ways To Organically Capture Attention and Leads from SEO
    Ways To Organically Capture Attention and Leads from SEO is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency b2b marketing blogging Content Marketing Demand Generation lead generation website optimizationFew tactics are as effective and efficient as the website.
  • CLIENT BRIDGE  |  FRIDAY, APRIL 8, 2011
    [Marketing] Statistics Every Marketer Should Know
    From Marta Kagan at the Hubspot Blog, here are twelve statistics that demonstrate that inbound marketing is essential. "78% of Internet users conduct product research online." The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years."
  • TONY ZAMBITO  |  SUNDAY, MARCH 13, 2011
    [Marketing] The New Buyer Experience Economy
    New media adoption : for some B2B markets, adopting new forms of digital media that enable buyers to engage and find you is proving to be disruptive.    I am going to shy away from using the often used term of content marketing for the moment.  Image by davidking via Flickr. In 1999, B.   Far from it. 
  • THE ROI GUY  |  TUESDAY, FEBRUARY 21, 2012
    [Marketing] The High Cost of Lengthening Sales Cycles
    These sales cycle delays have had a serious impact on B2B sales revenue and growth, resulting in the failure of many sales and marketing organizations to meet growth goals and quotas. Value Marketing sales cycle Pisello Buying Lifecycle Alinean Value Selling content marketingand reduce these elongated cycles?
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 26, 2014
    [Marketing] A Refreshing Look at Customer Loyalty
    Alas, no detectives, bodies, forensics or car chases here, but all is not lost; this is a cracking good read about customer loyalty and it’s one marketers should pay attention to. . Now we marketers know that even the most simple activities can come with a significant calorie burn  when it comes to actually executing them.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 16, 2008
    [Marketing] The Recession is Here - Time to Become an Eco-Marketer
    When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke).
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 14, 2011
    [Marketing] For Small Business, Social Media is Word-of-Mouth Struck by Lightning
    online marketing effort, after company websites.”  According to “the American Express OPEN and Search Engine Marketing Professional Organization “Small Business Search Marketing Survey”, US small businesses recognize word-of-mouth as the top way their customers find them, followed by the internet and search engines”.  mnburgess.
  • WRITESPARK  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] Good Content Marketing Resources You May Have Missed
    The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Blueprint of a Modern Marketing Campaign from Kapost. Content Marketing Sales Materials Here are three that I recommend: 101 Examples of Effective Calls to Action from Hubspot.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 19, 2009
    [Marketing] ClickInsights: How to make marketing messages memorable?
    Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? What are characteristics of a memorable marketing message? Recommended Resources from B2B Marketing Experts. Marketing Edge podcast.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Marketing] All the Instagram Stats You Need to Know
    Instagram accounting articles brand Business Facebook followers for business Google hashtag internet marketing marketing strategy media month personal start strategy the top Twitter video Many have hesitated to use Instagram because they think their audience isn’t there. The Pyramid of Influence on Social Media.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Marketing] How Should I Segment My Database?
    Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. In our new ebook, Asking the Right Questions: How to Evaluate Marketing Automation , we explore the range of segmentation capabilities available to marketers today. Marketing Automation b2b Consumer
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2016
    [Marketing] I love big blogs and I cannot lie.
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. The Marketing Companion podcast  is among the top business podcasts in the world. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 10, 2015
    [Marketing] How Deluxe Earned Over A Billion Impressions With Small Business Revolution
    Oftentimes we only talk about awesome examples of content marketing from sexy brands with interesting products. mean, really, how could GoPro not have amazing content marketing? The post How Deluxe Earned Over A Billion Impressions With Small Business Revolution appeared first on Marketing Insider Group. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Marketing] Google’s Biggest Search Algorithm Updates Of 2016
    The post Google’s Biggest Search Algorithm Updates Of 2016 appeared first on Marketing Insider Group. Search MarketingOur annual visual rendition of the most significant changes to Google’s search algo is out! … Continue reading "Google’s Biggest Search Algorithm Updates Of 2016".
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 27, 2012
    [Marketing] How Not to Sell to Another Business – A Lesson in B2B Email
    Well, as a brand lifecycle marketer I keep pretty tight reins on our logo and the thought of “slapping” it on some stuff was a bit of a horror. Got any of your own B2B horror stories? I’d love to hear them! © 2012, VR Marketing Blog. Here’s what I read as I opened the email: Hola Kim-. com/catalog/15137/.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 12, 2013
    [Marketing] A whole bunch of juicy social media stats [Infographic]
    Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter Top three countries on Twitter? US, Japan and Brazil. Percent of Fortune 500 companies on Google+? Three most important reasons why companies use social media? Visibility, connecting with customers and self-promotion.
  • BIZNOLOGY  |  FRIDAY, JUNE 19, 2015
    [Marketing] Why CIOs and CMOs need to be joined at the hip
    The most important thing they have in common is digital marketing. The marketing organization is in lock-step with the technology team. Marketing automation, digital content, Big Data, and five other intersections of technology and marketing are at the forefront of what they do. So, yeah, they have that in common.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] LeadForce1 Adds Mind Reading to Marketing Automation
    It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy. Such is my take on LeadForce1.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing] Hacking Audience Attention Spans With Interactivity
    The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. Content MarketingAccording to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Marketing] CMOs: Watch Out For These 6 Things in 2014
    Here are the main things all you CMOs and marketing executives need to keep an eye on this year: 1. Though this appears to be a nontraditional focus for the CMO, the collaborative economy is definitely something marketers must be the first to note. Marketing has a greater influence across corporate strategy more than ever before.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 20, 2016
    [Marketing] The Science of Stickiness: A Data-Driven Guide to Creating a Website People Want to Visit
    The post The Science of Stickiness: A Data-Driven Guide to Creating a Website People Want to Visit appeared first on Marketing Insider Group. Content MarketingOver the years, I’ve seen first hand as hundreds of startups have come and gone, and do you know what every single one of them.
  • EMAGINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Marketing] Which Website Metrics Really Matter? (Webinar)
    As a B2B marketer, there is so much data available that it can be hard to know exactly what to focus on in order to effectively measure the results of your efforts. Well, it’s time to stop getting lost in the fog of overwhelming metrics, and start understanding which metrics actually matter to your business and your marketing goals.
  • HUBSPOT  |  TUESDAY, NOVEMBER 24, 2015
    [Marketing] Sick of Bad Stock Photos? Here's a New Resource You'll Want to Bookmark
    As marketers, we know that content with images performs better. A lot better. The site features hundreds of high quality, interesting images that you can use in your marketing. Social Media Content Marketing Daily PromoTweets with images get 150% more retweets. Facebook posts with photos account for 87% of interactions.
  • VOLACCI  |  FRIDAY, JANUARY 18, 2013
    [Marketing] Content Marketing Builds Customer Loyalty, Drives Sales | Volacci
  • VOLACCI  |  TUESDAY, JANUARY 22, 2013
    [Marketing] Integrate Your Marketing for Success in 2013 | Volacci
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 24, 2015
    [Marketing] How To Track Leads From Marketing To Sales
    Do you have trouble measuring the ROI of your marketing efforts? 75% of surveyed marketers say they struggle with calculating marketing ROI because they don’t actually know how much revenue their programs are generating. For many CMOs and marketers, unqualified inquiries are just handed off […]. Content Marketing
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 31, 2017
    [Marketing] Why Customers Don’t Trust You (and How to Make Sure They Do)
    Marketing StorytellingJanuary 31, 2017 by Carla Johnson Why Customers Don’t Trust You (and How to Make Sure They Do) January 31, 2017 Carla Johnson Our growing distrust of the news, our. read more.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 20, 2010
    [Marketing] OneSource Survey: Salespeople Accept Value of Leads from Marketing
    But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Marketers should work closely with salespeople to reinforce these trends, which promise to lower the overall cost per sale. Tags: marketing sales alignment lead management demand generation
  • MARKETING EDGE  |  WEDNESDAY, MARCH 3, 2010
    [Marketing] Mobile Marketing a Condition Not a Platform Part 1 – Development
    This is a two part series on the Marketing Edge highlighting mobile computing from the developers’ perspective and from the marketers’ perspective. This is a different way to consider your information as a marketer, mobile becomes a dynamic concept of information in a specific context instead of a distribution channel.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2011
    [Marketing] 4 Reasons You Need a Blog
    For B2B content marketing, here is the most notable aspect of this update: the importance of freshness is related to the search query, not the content. often hear marketers say their older content is still relevant. Your Turn Is fresh content a priority in your marketing? Last week, Google announced an algorithm update.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2011
    [Marketing] 4 Reasons You Need a Blog
    For B2B content marketing, here is the most notable aspect of this update: the importance of freshness is related to the search query, not the content. often hear marketers say their older content is still relevant. Your Turn Is fresh content a priority in your marketing? Last week, Google announced an algorithm update.
  • ANYTHING GOES MARKETING  |  SATURDAY, AUGUST 26, 2006
    [Marketing] Email marketing tip - break out your lists
    Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". In this way, you can determine where you should focus your marketing dollars on as your email opens and click-throughs will tell you what was successful and what wasn't. Tags: email marketing business blog newsletters Get creative!
  • SALESFUSION  |  WEDNESDAY, DECEMBER 11, 2013
    [Marketing] How to Customize Emails Without Being Creepy
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Email Marketing Nurture Marketing
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketing] 7 Email Newsletters We Actually Like Getting in Our Inboxes
    When people first start doing email marketing , they usually jump into creating an email newsletter. "It''ll have everything our customers care about, all in one place," they rationalize. For your own email marketing, theSkimm is the place to go if you''re looking for writing inspiration or for emails without much visual content.
  • NUSPARK  |  TUESDAY, JUNE 22, 2010
    [Marketing] Email Marketing discussion on BlogTalkRadio Sunday June 27 at 6p
    One of the most important marketing tactics for any business is email marketing. NuSpark Marketing partner Tracie Close, who also runs her own content marketing consultancy, will be with us to discuss the key points on how to make email marketing successful [.].
  • HUBSPOT  |  TUESDAY, DECEMBER 22, 2015
    [Marketing] 12 Awesome HubSpot Resources That Won't Cost You a Dime
    12 Free Features & Tools for Marketers. 1) HubSpot CRM. Inbound.org is the ultimate community of marketers. Members can stay informed about what's happening with their inbound marketing peers and connect with new people who are passionate about the same things. Wondering how your salary stacks up against other marketers?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Marketing] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. At Oracle Marketing Cloud Interact , company representatives shared how they’re making sense of customer data to drive personalized experiences and, ultimately, results for the bottom line. 1. Marketing Efficiency Combine data streams. ” 2.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [Marketing] 28 Awesome B2B Social Media Statistics
    More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. This is up from 2009, when 45.0% of marketers said they used social media for marketing. Online accounted for 7% of the B2B marketing mix in 2008. We hope you enjoy digging into the numbers.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Marketing] The Science of Building Better Buyer Personas [Infographic]
    Creating very specific personas can dramatically help improve your marketing campaign results. Inbound Marketing Buyer Personas Daily Creating buyer personas is an important part of a successful inbound strategy. And better content helps attract website visitors who may well turn into customers one day.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Marketing] Facebook Finally Supports GIFs: 10 Ways to Celebrate
    What This Means for Marketers. From a marketing standpoint, GIFs are gold. With attention spans shrinking , these short video clips provide marketers with the perfect way to capture the attention of their audience in a otherwise noisy feed. Social Media Content Marketing featured-1 DailyHold for applause.]. The best part?
  • ANYTHING GOES MARKETING  |  WEDNESDAY, FEBRUARY 13, 2008
    [Marketing] Anything Goes Marketing is Attracting Attention
    Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. Tags: blogging anything goes marketing Thanks Bulldog! You even spelled my last name right (it doesn`t happen very often). Thanks BtoB Magazine! Chad H.
  • CLIENT BRIDGE  |  MONDAY, JUNE 10, 2013
    [Marketing] INFOGRAPHIC: A Guide to Content Marketing
    From Demand Metric, here''s an infographic that describes the current state of content marketing, why content marketing is necessary, and the content marketing process. View Original Article
  • SAZBEAN  |  WEDNESDAY, JUNE 16, 2010
    [Marketing] Add a Little Fun into your Social Media Marketing
    And if you can put a little fun into your social media marketing — maybe stop thinking of it so much as marketing and more about how you can have fun with your customers — people will be more likely to respond favorably with your brand. Do they put fun into social media marketing? all the usual suspects.
  • SAZBEAN  |  TUESDAY, JULY 5, 2011
    [Marketing] Making Sense of Social Content Marketing
    Creating a successful content strategy is very important to marketing campaigns in the mobile and social spaces and Mike Lewis, VP of Marketing & Sales at Awareness, Inc. has some ideas to help you create one for your company. Mike Lewis's ESM Toledo Presentation. View more presentations from Jason Falls.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] Inbound Marketing Summit Speakers: Twitter List #IMS10
    Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw). Chris Brogan, New Marketing Labs. David Meerman Scott, Freshspot Marketing. John Jantsch, Duct Tape Marketing. Justin Levy, New Marketing Labs. Scott Stratten, Un-Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 11, 2016
    [Marketing] Why the Email Deliverability Platform Should Get All the Votes
    And oh yeah, download Email Deliverability: Guide for Modern Marketers. Email MarketingSince all the talk these days seems to be political in nature, I’ve been thinking of ways to involve Deliverability in these conversations. We’re getting closer and closer to the U.S. Republican and Democratic conventions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] Brands and Bloggers: Keep Your Sponsored Content Legal
    Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Here are some tips for keeping things legal across the different social networks and platforms you use for marketing. Kerry hosts the weekly  Marketing Smarts podcast.
  • B2B MARKETING INSIDER  |  SATURDAY, DECEMBER 10, 2016
    [Marketing] Creativity Doesn’t Mean Big (So Stop Making Excuses)
    The post Creativity Doesn’t Mean Big (So Stop Making Excuses) appeared first on Marketing Insider Group. Content MarketingWe assume creativity has to be big. We feel the need to tackle broad, sweeping ideals, produce massive, industry-leading projects, and find deep, life-affirming meaning in our work.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 18, 2016
    [Marketing] Content Strategy Competency – Understand Audiences (Buyers)
    The post Content Strategy Competency – Understand Audiences (Buyers) appeared first on Marketing Insider Group. Content MarketingFor most B2B selling companies, content strategy is developed and executed at the functional or even tactic level. These strategies naturally focus on the requirements and audiences of each function.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Marketing] The new Myspace? Which social channels are here to stay
    Discover five pillars of social success in the eguide: Modern Marketing Essentials Guide to Social Marketing. Social Advertising Social Content Social MarketingSocial networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Adult users. Social business.
  • EMEDIA  |  THURSDAY, SEPTEMBER 3, 2015
    [Marketing] Content Marketing
    Devoted to the B2B Content Marketing Model. The B2b buyer is clearly in control of the modern-day selling process; this has opened up a tremendous opportunity for marketers. Article Lead Generation Homepage Content MarketingDecision makers don’t want to talk to salespeople until they’re good and ready.
  • BUZZSUMO  |  TUESDAY, JANUARY 5, 2016
    [Marketing] How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth
    We were lucky to launch a content marketing tool as adblocking grew and businesses focused more than ever on content to engage with their audiences. The product matters more than marketing. Spend every dollar you have on creating a great product–not marketing. Content marketing takes time. Be growth focused.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 14, 2013
    [Marketing] Social media zombies and the 2 percent solution
    I’ve spent most of my career in sales and marketing and have been fairly obsessive about customer satisfaction. The post Social media zombies and the 2 percent solution appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social media zombies have turned the world of service upside-down. They don’t go away.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 19, 2011
    [Marketing] 3 Steps To Make Blogging A Top Priority
    Are blogs an important part of your marketing mix? Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. Because customers want it, because it’s cheaper than other marketing tactics and because it works.
  • BIZNOLOGY  |  MONDAY, JULY 16, 2012
    [Marketing] Inventing Social Business
    We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships.  We applaud these efforts, cite them as case studies and continue to preach the gospel of social media.  Photo credit: Wikipedia.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Marketing] Promoted Content: 5 Steps to Take Before Launch
    Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. Years ago, early adopters of these platforms reaped the benefits of what were relatively untapped markets. Oh, how the times have changed. People share 1.3 million new posts each month.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 19, 2009
    [Marketing] More marketing for less: Use the whole buffalo
    Are you using every part of YOUR buffalo -- your marketing assets -- to help you promote your business and acquire new customers? Information -- A client had developed a weekly email update to keep their salespeople on top of changing market conditions. Services -- I recently taught a class on recession marketing.
  • AD YOUR COMMENT HERE  |  SATURDAY, JUNE 19, 2010
    [Marketing] Voice: The new – and mandatory – brand component
    Social media marketing requires us to think seriously about these aspects of our marketing campaigns.  Much of the time in new marketing it’s through content.  Develop your Voice Brand for the New Marketing Landscape. social media marketing Voice Brand Conversation. Response. Bi-Directional. Engage.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Marketing] More Content is Not Always Better – Wise Words from Chris Vandermarel
    Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 23, 2014
    [Marketing] Take Your Questions To The ‘Targeting’ Twitter Chat
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. Calling all modern marketers: Got questions about targeting? Marketing messaging has hit saturation point – so much so that customers will no longer read traditional mass mailings.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Marketing] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    Author: Nate Dame Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. Here are three reasons why B2B marketers need to get serious about SEO: 1. Search Engine Marketing b2bBut can you afford to skip SEO? Demand Gen Report).
  • AKOONU  |  THURSDAY, OCTOBER 6, 2016
    [Marketing] 6 Tips to a Winning Content Strategy
    Buyer's Journey Content MarketingDeveloping a content journey to support your Buyers Journey— as well as your Sales team's needs — is a task that requires research and planning. Below are best practices for building an effective plan.
  • PWB MARKETING BLOG  |  THURSDAY, SEPTEMBER 29, 2011
    [Marketing] 11 Twitter Tips for Building Business Relationships
    B2B Internet Marketing B2B Social Media Facebook Media TwitterMore and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. Think about the unwritten rules of a dinner party.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Marketing] How to Make a Chart or Graph in Excel [With Video Tutorial]
    actually adore Excel, but I work in Marketing Operations, so it''s pretty much a requirement. You may have exported the data from elsewhere, like a piece of marketing software or a survey tool. Marketing Data Daily But it''s no surprise that some people get a little bit intimidated by the prospect of poking around in Excel.
  • THE CONTENT FACTOR  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Why Outsource B2B Content Marketing? Reasons Abound.
    Our friend Junta Joe blogged recently about the reasons to outsource, not in-source, your content marketing. The thrust of Joe’s post is that marketing managers need to focus their energy elsewhere. Tags: Better Corporate Writing Business to Business (B2B) Content Marketing read more.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 22, 2017
    [Marketing] 5 Ways to Drive the Success of Influencer Relations
    To remind you, the 5 most common reasons why influencer marketing fails as per our previous blog are: Lack of influencer-focussed resource. Marketing is a huge space in which it’s impossible to understand and appreciate every aspect- the harsh reality is that not everyone will get  influencer marketing straight away.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Marketing] How to Get a Personalized Assessment of Your Website [Free Tool]
    How does Website Grader differ from Marketing Grader? Website Grader isn't the same as Marketing Grader. SEO Mobile Marketing DailyBack in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities. What is Website Grader?
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, MARCH 31, 2011
    [Marketing] Is Blogging Marketing
    If you’re wondering if blogging is marketing or if it can actually help you generate leads, sales and loyalty then this article will help you to answer some of those important questions. Lets start by answering the two basic questions first; What is marketing. When Is Blogging Marketing. What is blogging. Related articles.
  • SCRIBBLELIVE  |  TUESDAY, SEPTEMBER 29, 2015
    [Marketing] Great Content: 5 Rules for Delighting (and Engaging) Your Audience
    For marketers, this means we need to do more to engage our audiences before our minuscule window of opportunity closes. Here are five rules to make sure people stay glued to the content your marketing team makes such great efforts to develop: 1. The concept of storytelling in marketing has practically become a cliche these days.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Marketing] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2011
    [Marketing] 10 New Facebook Features Your Brand Needs To Know
    There’s been enough activity to make even the most socially-savvy marketer dizzy. So we turned to the cadre of experts at Involver , a Preferred Facebook Developer and technology provider, to break down the 10 most important new Facebook features for marketers. Full Disclosure: Involver is an Eloqua client.). Proactive Changes.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Marketing] Use Lifetime Customer Value to Measure Social Media
    When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric.
  • ANYTHING GOES MARKETING  |  MONDAY, MAY 14, 2007
    [Marketing] Get Rid of Your Marketing Database Deadbeats
    If you have a marketing database you probably have something in there that is like a cancerous tumor. The cleaner your database, the better response you will receive and the more your confidence your marketing and sales teams will have with it. Tags: email marketing It's what I call the "database deadbeats". Chad H.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketing] How To Get Your B2B Blog Post 100 Upvotes On Inbound.org?
    If you want the best B2B marketing news, there’s one place to go. The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah. Today it’s a one-stop-shop for the best of the best content about content marketing. appeared first on Marketing Insider Group.
  • SNAPAPP  |  TUESDAY, OCTOBER 21, 2014
    [Marketing] Marketers: Innovation Starts Out of Your Comfort Zone
    With mounting pressure on marketing teams to show immediate ROI for campaigns and programs, it’s easy to stick to what we know works: the tried and true website, blogging 3x a week, social outreach, simple landing pages with one form, and trade shows that have one lead gen entry. Marketing Inspires – and Marketers Think Outside the Box!
  • CONTENT STANDARD  |  MONDAY, JULY 18, 2016
    [Marketing] Why Silent Facebook Video Is So Popular
    Marketing Video MarketingBrands are getting the hang of Facebook’s soundless video environment—kind of. Facebook users now watch over 100 million hours of video on the platform each day, Facebook says , and most of those views are soundless. But not all companies are keeping up with the trend. The Rise of Silent Video.
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