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  • INTEGRATED B2B  |  THURSDAY, MAY 26, 2016
    [Marketing] What is a Marketer CEO?
    My  recent study of B2B CEOs revealed three types of CEO, each determined by their orientation towards marketing. One of these types, the ‘Marketer CEO’, believes strongly in the strategic impact of marketing. In the study, Marketer CEOs were identified by their own admission of their belief in marketing.
  • GREAT B2B MARKETING  |  THURSDAY, MAY 13, 2010
    [Marketing] Don’t Major in the Minors in B2B Marketing – by Christopher Ryan
    The same is true in marketing.  . hether we are salespeople, marketers, entrepreneurs or anything else, the idea is to focus on the activities that provide us the greatest return on our time investment and focus on these, while either letting the others go or outsourcing them to a co-worker or service provider.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 9, 2015
    [Marketing] How an App Can Help You Build Loyal Blog Readers [Free Webinar]
    My good friend and brand marketing expert  Tim Tyrell-Smith sometime ago wrote a great post about how to blog for a transient audience. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal Schaffer.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 13, 2015
    [Marketing] How Brand Builders Can Prep For Content Creators
    This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Justice brings two decades of experience in concepting, designing and deploying integrated marketing campaigns. Content Marketing One of the many things I do for my clientele is to construct a totality of vision. This is not […].
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Marketing] Backlinks: Why They Still Matter and How to Build Them
    Score more marketing tips like this by subscribing to the VR Buzz. © 2014, VR Marketing Blog. The post Backlinks: Why They Still Matter and How to Build Them appeared first on VR Marketing Blog. Content Marketing and Copywriting SEO/SEM Backlinks Google Algorithms Quality Content SEO What is a natural link?
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 11, 2015
    [Marketing] How To Be Seen Online
    The post How To Be Seen Online appeared first on Marketing Insider Group. Content MarketingYou’re sharing silly memes and scratching your head wondering how to drive profitable, targeted traffic to your brand. You want to be seen online – but not for the sake of being seen. Build a strong […].
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Marketing] Master the Chatter: 8 Tips to Get Your Event Trending on Twitter
    It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. Social Media Event Marketing DailyBut that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process.
  • MARKETING EDGE  |  WEDNESDAY, MAY 11, 2011
    [Marketing] Is Empire Avenue A Game or A Social Network?
    Hitting on a single topic in marketing, social media and business communications. marketing social network Empire Avenue Empireave gamification social gamingTime 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. Quick and to the point. Their price is a function [.]
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Marketing] When Lead Scoring Is a Waste of Marketers' Time
    There are times in a marketer's life when lead scoring can seem like the Holy Grail. According to the MarketingSherpa B2B Banchmarking Report , only 21% of B2B marketers have established lead scoring, but many more are thinking about adding it. Try setting up marketing and sales service level agreements (SLAs). Right?
  • CONNECT THE DOCS  |  FRIDAY, NOVEMBER 12, 2010
    [Marketing] How to measure ROI on creating and marketing content?
    Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?
  • HUBSPOT  |  SUNDAY, MARCH 15, 2015
    [Marketing] 15 Clever Examples of Interactive Print Ads
    Advertising Marketing Agency Daily This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. You would think the category is void of innovative ideas, but that’s certainly not the case. 10) Volkswagon. 11) Sonera. 12) C&A.
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 16, 2012
    [Marketing] INFOGRAPHIC: Using Social Media Marketing Successfully
    From Pagemodo, here's an infographic about how to get results from social media marketing. Based on a survey, the infographic shows: How important social media marketing is for small businesses. What percentage of exposure small businesses gain via social media. Which factors produce the most results. View Original Article
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 22, 2007
    [Marketing] Survey Highlights Interest in Marketing Performance Measurement
    According to The CMO Council , “the majority of marketers feel that their top goal in 2007 is to quantify and measure the value of marketing programs and investments (43.8%)” and “respondents tapped [marketing] performance dashboards as the top automated solution to be deployed in 2007.”
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 19, 2007
    [Marketing] Unica Paper Gives Marketing Measurement Tips
    If the wisdom of Plato can’t solve our marketing measurement problems, perhaps we can look to industry veteran Fred Chapman, currently with enterprise marketing software developer Unica. The paper also stresses the importance of having an underlying enterprise marketing system like, say, the one sold by Unica.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Marketing] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. As such, it’s important for B2B marketers to get the best return possible for their event marketing investments.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Marketing] A Definitive Guide to Using Facebook Insights for Your Business
    Facebook has multiple metrics and analytics to help you with your marketing efforts. Here’s how this could affect your marketing. 1. Advertising to a target market is nothing new – Facebook has allowed filtering for ads for a while. This can affect your marketing strategy. Who has access? People. Demographics.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 13, 2011
    [Marketing] Bye, bye B2B Sales Lounge
    Ever see a parking lot with weeds in cracks and looking like it’s been poorly maintained? That’s the B2B Sales Lounge today. We used to write the B2BSalesLounge for OneSource – publishing great insights from top sales experts. But a few months ago the client pulled the plug – telling me they had a plan for the blog.
  • ANNUITAS  |  THURSDAY, JULY 10, 2014
    [Marketing] BANT for Lead Qualification Just Won’t Work
    Given the environment in which we live as B2B Marketers, BANT  (Budget, Authority, Need and Timeframe) is not a trustworthy indicator of the qualification status of the leads. There is no room for BANT as that becomes the job of sales, not marketing. 51% spent more time conducted a detailed ROI analysis this year than last. It doesn’t.
  • HUBSPOT  |  FRIDAY, OCTOBER 2, 2015
    [Marketing] 3 Quick Ways to Figure Out Someone's Email Address
    Content Marketing Office Life DailySo you've created a truly awesome resource that you want to share with as many people as possible. You think, “It would be a good idea to get in touch with influencers on this topic. Maybe they’d be open to sharing it with their followers.”. But how should you get in touch? There’s too much noise. Good luck!
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 25, 2010
    [Marketing] What Savvy Marketers Can Learn From a Guy Who Spent $6 on Google AdWords
    What does that mean for B2B marketers? “CIOs at manufacturing companies with fewer than 300 employees&# is a much better start, but even after deciding that much, it is a good idea to develop a fleshed out persona so that everyone along the marketing and sales chain knows at a glance who they are “talking&# to. Quick!
  • PHOENIX RISING  |  SUNDAY, SEPTEMBER 13, 2009
    [Marketing] Free eBook: RollingThunder, Powering Momentous Market Launches
    This eBook shares the transformational thinking behind Rolling Thunder along with practical examples of each step along the way. You'll learn how to create and execute a Rolling Thunder launch of your own. The key phases of a Rolling Thunder launch and how to maximize each for your launch. Get Your FREE eBook here.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Marketing] Want More Blog Traffic? Focus on Growing Subscribers
    By the end of 2013, we had added the blog subscribe check box to all of HubSpot's landing pages for marketing-related offers, which enabled us to more than double our number of blog email subscribers from 2012 to 2013 – an increase of 147%. Blogging Analytics Content Marketing Daily"How do I grow traffic to my blog?". It worked!
  • SALES ENGINE  |  THURSDAY, JUNE 9, 2016
    [Marketing] End-to-End Content Marketing and the End of IRL
    Creating an end-to-end lead generation process with content marketing requires that your top-of-funnel content (the content that focuses on early stage buyers and is commonly found in blogs) is tied together with your premium conversion assets. Marketers today can and should do the same thing with content. But it can’t stop there.
  • BIZNOLOGY  |  FRIDAY, MAY 17, 2013
    [Marketing] Don’t Make These Enterprise SEO Mistakes
    It may seem like an enterprise organization should have the budget to hire multiple in-house SEO Specialists but that’s often not the case, and the existing marketing department is probably already maxed out on time. In a smaller business, there is one marketing department and it may even only consist of one or two people.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Marketing] How a Knowledge Discovery Program Elevates Your Content Curation
    Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. strong marketer is equipped with the content ammo they need to excel. Content Marketingand premium subscriptions. Keep up on current trends.
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Marketing] 7 Tips for a Rocking Social Media Strategy
    An estimated 88% of brands today are using social media for marketing. The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. For Writtent, this would probably look like the following: Primary: Content marketing.
  • ACT-ON  |  WEDNESDAY, MARCH 9, 2016
    [Marketing] Schema & Microdata: An Overview
    SEO microdata schema search engine Search engine marketing search engine optimization seo best practicesThe first ever website was published in August of 1991. Today, nearly a billion websites are online and the complexity of them (not to mention the complexity of the ecosystem they constitute) only continues to grow. What is schema?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Marketing] 7 Keys to Successful Lead Scoring
    Filed under: lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Remarkable content , Sales Leads , sales-ready leads , Search marketing. lead generation Lead Nurturing Lead Scoring Leadership Management best practices Remarkable content Sales Leads sales-ready leads Search marketingStay tuned.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 18, 2011
    [Marketing] Laugh and Learn featuring @fearlesscomp – Episode 16 – Poke the Box
    Filed under: Laugh and Learn , Leadership , Management best practices , Marketing , Tough times , Trust. Laugh and Learn Leadership Management best practices Marketing Tough times TrustWe save special treats for you on Fridays – time for fun! Go start something. We started Find New Customers ! What do you think? So let us know.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] Eight Factors to Consider When (Re)Launching a Business Blog
    Unlike website copy (which tends to be feature/benefit, marketing oriented), a blog can project a distinct and less directly sales-y side of your organization. 4. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 15, 2015
    [Marketing] Happening Today at Marketo’s Marketing Nation Summit
    Today is day three of Marketo’s Marketing Nation […]. Market Intelligence insideview events insideview marketo insideview marketo events marketing nation marketing nation summit marketo nation marketo summit
  • SOCIAL MARKETING FORUM  |  FRIDAY, JANUARY 21, 2011
    [Marketing] Get over it! Social media doesn’t owe you a thing!
    Opinion Relationship marketing Social media marketing Amber Naslund Facebook friend like online communities Retweet RT social marketing social media TwitterThe currency of social media derives value from the contributions we all make to community. That currency has no central bank or IMF dictating its worth.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Marketing] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    But you were told ebooks are one of the most effective forms of content marketing. This is a classic case of marketing with the lights off. It's time to do your market research to create a buyer persona before you mess up your next ebook's chances. Publishing on an ebook marketing platform. We've all had it happen before.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 22, 2015
    [Marketing] How Boutique Hotels Create Unique Content that Inspires Loyalty
    As such, boutique hotels are a great study for content marketers who are tired of being everything to everyone. The premise for the site’s state-of-being—besides, of course, driving that dirty marketing word, leads—is lofty: “Provide a global platform” as a showcase for artisans. Birth of Boutique. The Fanbase.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Marketing] “Always Be Helping” is the theme from this Marketing Made Simple TV guest
    We’re doing a special  Marketing Made Simple TV show with CK – an in-person interview with this bold, brash, brilliant and beautiful mobile marketing expert. Interviews & Guest Appearances Find New Customers management-best-practices marketing-campaignsLove this video! ” It has served us well for 3+ years.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 16, 2011
    [Marketing] The Commoner’s Guide to Using Social Influence
    Content marketing conferences (10/year). business relationships Marketing Solutions Public relations Social scoringBy Neicole Crepeau, Contributing {grow} Columnist. Love it or hate it, the topic of “who is an influencer&# is hot, right now.  How can we use this information to help our businessess? What about you and me? Speaker.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 20, 2012
    [Marketing] 3 Unique Ideas from SXSW B2B Social Media Panel
    ” The panel provided eye-opening insight and touched on some unexpected topics, making it an invaluable learning session for B2B marketers. The panelists agreed that the best place to start B2B social media marketing is where your audience is. The panel opened by covering social strategy and engagement. Expose them to it.
  • NUSPARK  |  SATURDAY, APRIL 23, 2011
    [Marketing] Location Targeting Options: Google Adwords
    Pay-Per-Click Search Marketing Tactical ServicesThere’s a new Google search setting option; worthy enough to write a summary about. It’s called Location Targeting. With Google’s new options, it gives me a chance to fine—tune how I want to target audiences geographically. Three options are available : a. By Physical Location. b. combination.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Marketing] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    As marketers, we''ve had it drilled into our heads that conversion rates of 3-7% or so are pretty good -- so you might think 10% is pretty fantastic. The percentage of marketers investing more than 50% of their digital ad budget in remarketing doubled from 2013 to 2014, but that only brought it up to 14%. Crazy, right? See you there!
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Marketing] Can Just a “Perceived” Economic Shift Impact Staffing?
    For example, develop a talent pool of designers, writers or administrative assistants, and use your talent pool to get into the online staffing business offering project and/or hourly work to employers in markets where particular skills are scarce. appeared first on Haley Marketing Group. little creativity may go a long way!
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Marketing] Productivity Tips: 9 Tools to Tame Your Inbox
    The post Productivity Tips: 9 Tools to Tame Your Inbox appeared first on Marketing Action Blog - Act-On. Email Marketing Marketing Life email inbox productivity time tips We spend an enormous amount of time managing our inboxes – 28% of our time each week, actually. And that’s just for work. Email costs us more than time, too.
  • WRITESPARK  |  TUESDAY, DECEMBER 16, 2008
    [Marketing] How Marketers Can Help Salespeople Succeed with Large Companies
    Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Listed below are links to weblogs that reference How Marketers Can Help Salespeople Succeed with Large Companies : Comments. TrackBack.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 25, 2012
    [Marketing] Why Your New Year's Resolutions Don't Need Inbound Marketing
    Two reasons your New Year’s resolutions don’t need inbound marketing. Planning your new year’s resolutions for your 2012 marketing approach? Here’s why your New Year’s resolutions don’t need inbound marketing : 1. You have 200% ROI on your current marketing approach. Follow @TP_James.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Marketing] 4 tips for generating more return business in any industry
    If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source for revenue. This is why the most brilliant marketers focus their efforts on customer satisfaction strategies.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] Should Thought Leadership Content Be Ghostwritten?
    About Blogs About Expert Ebooks Buying Content Content Marketing blog content blog writing ghostwriter leadership content An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” “Ghostwriting content is not inherently bad. Their personality. Their credibility.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Marketing] Marketing Lessons From Politicians' Social Media Abuse [Marketing Update]
    This week, Brian Whalley and Sam Coren guest hosted the Marketing Update on HubSpot TV, a privilege they won in the HubSpot Charity Auction. For higher ed marketers, it was the first time there was a scientific benchmark for social media success. Marketing Takeaway: Don’t spam your followers. 2012 elections.
  • SAZBEAN  |  TUESDAY, NOVEMBER 9, 2010
    [Marketing] How Much Does Each New Customer Cost?
    Tags: Analytics B2B B2C Business Internet Advertising Marketing News & Notes SEO Strategy adwords click through rate cost per acquisition cost per action cpa customer lifetime value decisions digital strategy google internet marketing strategy marketing decision making
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Marketing] Most Websites Are Failing Optimization 101. Is Yours? [New Data]
    SEO Marketing Data Design Daily PromoChances are, your website's performance is high on your list of priorities. It's an asset that works around the clock to draw in visitor, convert them, and help you hit your goals, after all. Thanks to HubSpot Research's latest report, Does Your Website Make the Grade? seconds. Tweet This]. Tweet This].
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 29, 2013
    [Marketing] 5 Facebook No-Nos That Turn off Your Customers
    Scott Hancock , a social media manager at  Marketing Plus , says small businesses these days must have digital prowess, especially when it comes to social media. Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content. © 2013, VR Marketing Blog. Those days are long gone. 
  • MARKETING ACTION  |  MONDAY, OCTOBER 6, 2014
    [Marketing] 5 Email Key Performance Indicators You Should be Tracking
    There are KPIs relevant to email marketing that you may want to track on a regular basis, including: New prospects. This number includes any contacts added to your nurturing database so that your marketing team can build prospects’ interest over time (using email campaigns and other programs), progressively increasing their lead scores.
  • FATHOM  |  THURSDAY, OCTOBER 1, 2015
    [Marketing] Fathom SEO Pulse #39: Concentrating Beyond Position #1, Increasing Mobile Conversions & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Ranking in the first position has always been the “holy grail” for organic marketing. Content Marketing Digital Marketing Mobile SEO Social Medialink].
  • WRITING ON THE WEB  |  TUESDAY, JULY 5, 2011
    [Marketing] Are Your Content Readers Thinkers or Feelers?
    Several years ago, my friend John Agno published this review of personality types in his newsletter.  It contains important information to consider when writing your blog, e-newsletter or content marketing to attract clients, and it still applies today. Have you ever read an e-newsletter or blog post and got a feeling of disappointment?
  • CLIENT BRIDGE  |  TUESDAY, MARCH 1, 2011
    [Marketing] Where Does Social Media Fit into the Marketing Mix?
    Social media spending will become a bigger percentage of companies’ overall marketing budgets in the next several years. The American Marketing Association and Duke University’s Fuqua School of Business surveyed more than 400 top marketers for the February 2011 CMO Survey. View Original Article
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Marketing] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    Achieving Closed-Loop Marketing. Join us to learn from a leading software company how they achieved this “holy grail” of sales and marketing. First off, who doesn’t want to find out about the “holy grail” of sales and marketing? High Tech Kickoff: The Social Enterprise from Vision to Value.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Marketing] Mother Jones Selects Maropost Marketing Cloud for Email Marketing
    Marketing ROI Cmo marketing roiMother Jones is a reader-supported, non-profit news organization. Mitch Grummon, Business Development.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Marketing] Mother Jones Selects Maropost Marketing Cloud for Email Marketing
    Marketing ROI Cmo marketing roiMother Jones is a reader-supported, non-profit news organization. Mitch Grummon, Business Development.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Marketing] Mobile Marketing Firm Moburst Secures $1.6M Investment – Mobile Marketing Watch
    Opentopic blog >> opentopic.com Moburst, a mobile marketing agency, announced ahead of the weekend that it has expanded operations to San Francisco, CA, to “answer the growing need for mobile marketing services in the region.” Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Marketing] Founders of Digital Marketing Agency IMM Create Marketing Incubator
    Opentopic blog >> news.sys-con.com The founders of Boulder-based digital marketing agency IMM have created a new marketing incubator, Boulder Heavy Industries, which will also act as a parent company to IMM and multiple new entities. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 8, 2016
    [Marketing] Revisiting Digital Marketing Cornerstones: 140-Character Tips from Marketers
    This holds especially true in digital marketing; after all, we’re the folks who came up with “content is king,” right? If we weren’t the inventors, we clearly co-opted it. I’ve been wanting to write a piece that takes us back to the roots of digital marketing. Marketing ROI Cmo marketing roi undefinedreminder.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 4, 2014
    [Marketing] 3 Easy Ways to Increase Site Conversions
    And how-to videos may not convert as well as other types of content, since they’d be viewed by other artists who may not be in the market for your paintings since they are trying to sell their own. Be useful We’ve said it before and we’ll say it again: The key to content marketing is to provide real value.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 4, 2011
    [Marketing] You’d Make a Great Company Evangelist!
    Aprimo is a great client of Find New Customers and for some time one of their top marketing executives has been saying this is my core competency. Anyone from CMO to VP of Marketing to Director of Marketing at a large company, even product marketing sometimes depending on the size of the company and structure of the marketing org.
  • EMEDIA  |  FRIDAY, APRIL 1, 2016
    [Marketing] Best of (B2B) Spring Cleaning Advice
    By taking the time to organize your B2B content and resources, you will be better equipped for faster responses and decrease time-to-market. Content Content Organization Marketing Plans Blog Blog Post Homepage ResourcesBut how do you do this?
  • MARKETING EDGE  |  SATURDAY, FEBRUARY 28, 2009
    [Marketing] Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
    DOT 3 – Recession is causing executives to search for something less costly, more effective in marketing. Throughout the year pick off several issues and you’ll look back to see the following: Better position in the market as a thought leader/player. Tags: social media PR marketing public relations business marketing
  • B2B LEAD BLOG  |  TUESDAY, APRIL 7, 2015
    [Marketing] 8 Things You Need to Know About Big Data Marketing Now
    Big data isn’t new, but it’s still exciting, because technology advances have put the power of big data marketing into the hands of small and medium sized businesses as well as huge enterprises. Database Marketing Big Data Marketing
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 16, 2013
    [Marketing] 4 Signs Your Site Needs an Update
    For most companies, the website is the most important marketing material they have. B2B Web Strategy Content Development Lead Generation Online Marketing PPC Search Engine Marketing Uncategorized Web Design Congratulations! You have a new baby website! It’s so cute, beautiful, and clean! You just can’t imagine any different.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 22, 2015
    [Marketing] Our Favorite Blog Posts & Articles for 2015
    Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market. How to Write the Perfect Blog Post [Infographic]. I’m always looking for stats and other data that could be used to improve the impact of content marketing assets. 20 Experts Provide Their Content Marketing Predictions For 2016. From Casie Gillette.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Yes, Virginia, You Can Give a Holiday Gift to Your Customers
    It will go something like this: “Hey, Sales, Marketing here. Sales will respond thus: “Go away, Marketing Monkey, we’re doing our bit to hold the line on expenses. You can expect a call the next day that sounds a little like this: “Yo, marketing person! Good, because you know what you have to do next. King of the Squirrels here.
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 24, 2009
    [Marketing] Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing
    Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? The experts balance Inbound Marketing with Outbound Marketing. Tags: poll outbound inbound demand marketing linkedin sales Don't get caught up in the hype just yet.
  • FATHOM  |  THURSDAY, DECEMBER 17, 2015
    [Marketing] Fathom SEO Pulse #50: Optimizing for the Future of SEO & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. link]. “10 Mobile Marketing Themes to Look Out for in 2016”. What Content Marketers Need to Know About RankBrain and SEO”. link]. link]. link]. link]. link].
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [Marketing] Email Adoption High But Lacking Best Practices
    Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. According to the report, adoption of email marketing is high, with 88% of  B2C companies already using email and 10% planning to use before December 2011. Best Practices in Email Marketing. Mobile (ads, applications, MMS, SMS).
  • B2B LEAD BLOG  |  MONDAY, JULY 20, 2015
    [Marketing] Don’t Forget! It’s NOT All About Online Lead Generation
    It’s a digital age, and that makes it really easy for marketers to get so wrapped up in digital marketing that they forget the real world actually exists. B2B Lead Generation marketing marketing insight
  • MARKETING ACTION  |  MONDAY, AUGUST 11, 2014
    [Marketing] Greater Philadelphia Chamber of Commerce: Marketing Automation Drives More Leads, Bigger Membership
    Act-On Software has made it possible for the GPCC to move from manual processes to marketing automation overdrive. New Visions in Chamber of Commerce Marketing. The post Greater Philadelphia Chamber of Commerce: Marketing Automation Drives More Leads, Bigger Membership appeared first on Marketing Action Blog - Act-On.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 17, 2013
    [Marketing] Webinar: Inside Sales Virtual Summit reveals selling best practices
    Joining me at this free event will be 62 of the world’s leading sales and marketing professionals who will share their newest and best sales practices. Sales best practices inside sales sales and marketing webinar Tweet A top struggle for sales professionals is optimizing selling time and driving lead generation. Top Experts. Eastern.
  • SNAPAPP  |  WEDNESDAY, MAY 14, 2014
    [Marketing] Create Unique User Engagements By Scaling Your Content Marketing
    You’ve read the headlines and have seen the stats about how critical content marketing is – 55% of B2B marketers plan to increase their content marketing budget over the next 12 months ( 2014 CMI and MarketingProfs B2B Research ). So what’s a marketer to do? Download our latest white paper
  • SMART MARKETING  |  MONDAY, MAY 16, 2005
    [Marketing] Smart Marketing: The need for integrated marketing
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. « Brand identity from a 5th grade perspective | Main | Marketings Rule of 7 » The need for integrated marketing If you dont have an integrated marketing program, youll shoot yourself in the foot. Go figure.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [Marketing] The Importance of Leadership and Fresh Thinking
    What does an event over half a century ago have to do with B2B marketing today? Like those generals in World War 2, today’s B2B marketer is using the approaches that worked in the last war – email blasts, webinars, events. Business relationships Chief Content Officer Leadership Management best practices Marketing
  • THE EFFECTIVE MARKETER  |  TUESDAY, AUGUST 25, 2009
    [Marketing] Killed By Powerpoint « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? No need to raise your hand, we all have been there. Happy 25th birthday! Rehearse 5.
  • CONNECT THE DOCS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] The Buyer has Changed; Marketers will Change Too
    How should marketers change their approach to address these new world buyers? We asked Craig Rosenberg "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" "The buyer has changed forever— marketers that succeed will adjust accordingly (and drastically)."
  • SOCIAL MARKETING FORUM  |  MONDAY, APRIL 11, 2011
    [Marketing] Western Europe to See Smartphone Usage Double by 2015
    Brand marketing Mobile Research eMarketer EU-5 Europe mobile mobile marketing smartphoneAccording to a new report from eMarketer, mobile web usage in Western Europe will double by 2015.
  • AD YOUR COMMENT HERE  |  TUESDAY, MARCH 15, 2011
    [Marketing] 2.5 Minutes Interview with Kate Brodock at #sxsw
    Interviews digital marketing genConnect girls in tech Other Side Group Personal branding SXSW SXSWivideo platform video management video solutions video player. Check out more great videos over at genConnect.
  • LEANDATA  |  THURSDAY, FEBRUARY 18, 2016
    [Marketing] “There’s No Sense Sending Sales on a Wild Goose Chase”
    LeanData and demandDrive are collaborating on a two-part project about the importance of target accounts in an Account-Based Marketing strategy. Perhaps the biggest challenge facing sales and marketing teams is accurately determining who would be the most likely buyers. Account-Based Sales & Marketing LeanDataHunches.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2011
    [Marketing] The Essential Step-by-Step Guide to Internet Marketing [Free Ebook]
    To marketing professionals and business owners who have long relied on traditional marketing methods, the concept of internet marketing might seem pretty overwhelming and scary. This ebook will give you all the building blocks you need for internet marketing success. Essential Steps to Internet Marketing Success.
  • LEADERSHIP  |  THURSDAY, SEPTEMBER 19, 2013
    [Marketing] “…Squeeze Water Even from A Dry Towel”: Continuous Improvement
    As a digital population, we are easily accustomed to the concept of optimization but we mistakenly refer to it as a state of completion—we speak of “optimized” online content, “optimized” social marketing, “optimized” emails, and so on and so forth. How do we do that in our lead generation and B2B marketing efforts? BE RESPONSIVE.
  • SALESFUSION  |  THURSDAY, JULY 3, 2014
    [Marketing] More Leads or the Dog Gets It
    The post More Leads or the Dog Gets It appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Blog Series
  • BIZNOLOGY  |  SUNDAY, SEPTEMBER 26, 2010
    [Marketing] In digital marketing, sometimes the enemy is us
    Most traditional marketers have some amount of struggle with the Do It Wrong Quickly concept, but on this occasion I ran into one who was apparently so threatened by it that nothing was going to penetrate. In traditional marketing, it made sense to do whatever you could to make a better informed decision, because a mistake was so costly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2009
    [Marketing] The six best marketing blogs you’ve never heard of
    I’m constantly looking for great new marketing ideas and I’ve found a couple of up-and-coming writers that have become some of my favorite sources. CK’s Blog – Christina Kerley is simply one of the best marketing bloggers out there and she specializes in B2B to boot. Bill, it’s ALL marketing.
  • SAZBEAN  |  MONDAY, OCTOBER 18, 2010
    [Marketing] 13 Twitter Tips for Increasing Engagement
    Ask questions and have conversations around the responses (can be great content for blog posts and also a nice source of market research). Reach out to them as well (have conversations, do NOT market or advertise). A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond.
  • THE CONTENT FACTOR  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] Thought Leadership: The Currency of B2B Content Marketing
    Dana Van Heuvel blogs about thought leadership in marketing. Tags: Business to Business (B2B) Content Marketing read more.
  • HUBSPOT  |  FRIDAY, DECEMBER 4, 2015
    [Marketing] How to Design Graphics That'll Boost Your Conversions [Free Ebook]
    With p hotos in tweets averaging a 35% boost in retweets and captions under graphics being viewed 300X more than body copy on average, compelling graphics have become an increasingly important part of the marketing plan. Social Media Design Content Marketing Daily PromoNeed help getting started? The science of CTA optimization.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Fearless Competitor is all-new and better than ever!
    Marketing content marketing lead-generation sales-challengesWe wish to announce our new and radically redesigned blog, Fearless Competitor. . Fearless Competitor is entering 2012 poised and ready for battle! This blog, which just finished its sixth year, is all new. Find New Customers deserves a world-class blog.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 15, 2011
    [Marketing] We’re a small company. We can’t afford B2B demand generation
    Filed under: Demand Generation , Fearless Competitor , Find New Customers , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Marketing ROI , Remarkable content , Revenue Performance Management , sales challenges , Sales Leads , sales-ready leads.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [Marketing] A Marketer's Guide to the Cloud
    But as marketers we also need to consider, How Does the Cloud Affect Marketing? The explosion of things moving to the cloud isn’t something that should be scary, in fact it will make our lives as marketers easier. Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs. And we call it iCloud.”
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 4, 2013
    [Marketing] Responding – The Missing Link of Social Media
    As we’ve embraced social media as a marketing channel for our businesses, we’ve given customers another way to interact with us. At the end of the day, it boils down to putting the social in social media marketing. Share away! © 2013, VR Marketing Blog. It’s Not a One Way Street. Time is of the Essence .
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 28, 2015
    [Marketing] 5 Steps To A Real-Time Content Desk
    I don’t think I’ll get too many opinions to the contrary when I suggest that effective marketing is getting harder every day. would suggest that successful marketing today is all about building relevance and utility for your Brand.  A social network is often the beginning of the conversation and should extend into the entire brand experience.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 26, 2016
    [Marketing] Elevate B2B Content Strategy to Business Level Execution
    The post Elevate B2B Content Strategy to Business Level Execution appeared first on Marketing Insider Group. Content MarketingThis post speaks to why B2B organizations should elevate content strategy from siloed functions to the business level, with executive accountability. But first let’s acknowledge a […].
  • CHRIS KOCH  |  MONDAY, MARCH 12, 2012
    [Marketing] 6 ideas for sifting the mobility chaos
    The problem is that this data sits in silos—and everybody’s silo says something different—sales’ is different from marketing’s, which is different from finance’s. Latest Post Mobile MarketingHire us.]“ Hire us.]“ “ Last week, I went looking for some good ideas on mobility. My destination? New Jersey. Far from it.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 1, 2016
    [Marketing] The Hidden Hangouts of Your Most Passionate B2B Buyers
    This personal touch matters, according to Spiceworks‘ Executive Director of Marketing Communication, Jen Slaski: “The more companies can make customers feel heard, the more they can explain something, the more people can see you‘re taking feedback and you‘re trying to make a difference, that goes a long way.” You don‘t own that community.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Marketing] What Does Your Email Writing Style Say About You? [New Data]
    Email Marketing Office Life Daily Weekly Every day, humans make snap judgments. In one Princeton study , participants made assumptions within 100 milliseconds of being exposed to a portrait. BuzzStream and Fractl took this idea a step further to determine if any parallels exist in terms of email habits. Here''s what we found.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Marketing] The Inbound Approach to Turning More Leads Into Customers
    Inbound isn’t all about marketing. Below are some of my favorite tactics that inbound marketers and salespeople alike can use to help nurture and close more leads into customers. Align your sales and marketing teams. “Our sales team is lazy,” says a marketing specialist. Inbound Marketing
  • ACT-ON  |  THURSDAY, JANUARY 14, 2016
    [Marketing] Success Story: Truity Credit Union Email Click Rate Nears 10%
    ACT-ON:  What were the challenges that made you consider moving to marketing automation? When we started looking at marketing automation, we had an immediate transactional need. But we felt we could do a lot more with the marketing once we grew into it. ROXY:  A lot of our marketing beforehand was one-off. Segmentation.
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