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Digital B2B Marketing
APRIL 2, 2013
It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? The problem doesn’t begin with marketing though. In most B2B organizations, Salesforce.com or a similar solution is the system of record.
Digital B2B Marketing
JUNE 7, 2012
Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. Marketing Program and Concept Acronyms DM : Direct Mail DDM : Dimensional Direct Mail.
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