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How to End Your Video with Action: Strong CTA Examples

Vidyard

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. The CTAs that drive the best outcomes: You can start using more in-depth lead capture forms to profile your buyer.

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Award-Winning Video Programs Prove Virtual Sales and Marketing Can Still Be Personal

Vidyard

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video Mastery Awards recognize teams using video to reimagine how they market, sell, and collaborate in a digital-first world.

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Zero to Hero: How to Build a Sales Pipeline

Vidyard

That’s why it’s important to have a reliable leading indicator of how much business may be headed your way in a given time period. That indicator is what we in the industry refer to as the sales pipeline : A visual representation of how many prospects you have and where they are in the sales process. Ready to learn more?

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9 of the Best Video Marketing Examples From B2B in 2019

Vidyard

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. Most Original Script: Uberflip. More ah, pipeline.

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Why Custom Attributes are Essential to Lead Scoring Your Videos

Vidyard

It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey. Which is why you need to integrate video into your lead scoring models and associate the right scores to the right videos. Spoiler alert: this includes your marketing automation platform (MAP).

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Diamonds, Demand Generation, and Stats Your Business Needs

Vidyard

Ayer to shift public perception—ultimately running one of the most successful marketing campaigns of all time and changing the idea of what a diamond was. In an online world, creating demand, generating leads and nurturing them through the sales funnel is critical to business success. So what happened? Enter De Beers.

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Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth

Vidyard

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Video helps marketers add personality while educating prospects in more engaging and memorable ways. of those video viewers became leads, and 29.3%