marketing-qualified-lead Process Related Topics 
Kaon
SEPTEMBER 25, 2015
The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales. 80% of leads converted are never turned into sales. One organization (Sales and marketing working together). One process. What is the unified business model? One set of highly relevant KPIs. That’s a wrap!
Kaon
FEBRUARY 26, 2016
According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. The answer is simple.
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