6Sense Finds B2B Prospects Using Web Site Activities
Customer Experience Matrix
AUGUST 28, 2014
The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing. If 6Sense exposed model scores but no other data, it would qualify as a CDP by the thinnest margin possible.
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