Remove marketing-qualified-lead

B2B Marketing Traction

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Inbound Marketing: Are You Attracting Quality Leads?

B2B Marketing Traction

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The findings included the following: 78% of CMOs believe custom content is important for future marketing. Score your leads.

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B2B Marketer: You Paid for TOFU. Do you have MOFU?

B2B Marketing Traction

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. You may have qualified the leads before the great hand-off to sales, who worked with the lead through the sales cycle.

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How to Engage Your B2B Prospects with Great Content

B2B Marketing Traction

Now that you’ve attracted qualified prospects to your brand, company, website, product or services, what do you do if they are not quite ready to buy now ? The answer – engage them, the middle step in the inbound marketing process of attract – engage – convert. Develop your B2B buyer personas.

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Create a 1-Page Marketing Plan

B2B Marketing Traction

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. I now use Microsoft Excel to show the marketing objective, tasks, resources, start dates, and timeline as well as the estimated and actual costs and measurable results.

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