marketing-qualified-lead nuturing 
ViewPoint
MAY 10, 2016
Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the first of a 9 part blog series. Whether you are the CEO, or aspire to be, there’s some chance that in your opinion marketing and/or the sales organizations in your company are far from operating efficiently or effectively.
chiefmartech
MAY 27, 2016
Let me start by saying that if you get the joke in the above tweet — even if you don’t find it a particularly good joke — you have marketing technologist street cred. It’s like a John Lennon song, “Imagine there’s no lead form — I wonder if you can.” No more lead forms to fill out?
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Lead Liaison
OCTOBER 11, 2018
Marketing events can be a very costly effort. I think you get my drift: marketing events cost a lot of money. Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. Technology to Support Lead Nurturing Strategy.
Anything Goes Marketing
NOVEMBER 16, 2008
When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation.
Marketing Insider Group
AUGUST 12, 2010
We discussed the great lead quality vs. lead quantity debate. We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more.
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