Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

Social Media 313

Social Media Social Marketing Planning Tips 313

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Be prepared to discuss how you or your work relates to the podcast theme and audience interests. It’s hard work to create a successful podcast.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

The Point

MARCH 22, 2024

Quantify, if possible (“3 mistakes to avoid”, “6 point plan”). But it works because it conveys something concrete vs. vague and general. They read like an internal creative brief or planning document. And it’s producing a sea of sameness. Here a few simple tips for helping your Webinar email stand out in the inbox: 1.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Marketing Insider Group

MARCH 18, 2024

At Marketing Insider Group, we believe in making every word count and every direction clear. Reviewing the top SERPs gives you a blueprint of what works. Detailed Planning of Subsections Now, let’s zoom in on those subheadings. The more detailed your planning, the easier the writing process will be.

SERP 253

SERP Keywords Eye-Tracking Planning 253

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” The list of changes marketers must cope with now isn’t getting shorter. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes.

Enterprise Management 111

Enterprise Management Marketing Automation Services Work Management Marketing Management 111

Martech

MARCH 4, 2024

It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. Create pi-shaped marketers When ChatGPT launched last year, it disrupted just about every business function. Agile planning involves looking at a shorter horizon.

Work Management 113

Work Management Planning Marketing Management Deliverability 113

Marketri

APRIL 17, 2024

I talk with a lot of CEOs of middle market businesses. And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. When a martech professional thinks his job is to install and keep running the components of your marketing stack, he doesn’t get it.

Planning 111

Planning Business Work Management Word of Mouth 111

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 105

Budget Programs Work Management Allocation Product 105

Convince & Convert

MARCH 14, 2024

These services to clients are temporary, and can vary in different areas of the business such as operations, web development, marketing strategy, project management, digital marketing, social media, and much more. Less Overhead; More Agile – Consultants usually work solo or in small team of experts at a consulting firm.

Paid Search Agency 145

Paid Search Agency Advertising Agencies Consulting Ad Agencies 145

Martech

APRIL 16, 2024

Some are compatible with Google Analytics and Adobe, while others are designed to work with only one. Dig deeper: How consent management platforms support data privacy compliance Implementation considerations An implementation plan is a must. Fuel for your marketing strategy. Make sure it integrates with your analytics solution.

Analytics 116

Analytics Marketing Analytics Tools Work Management Planning 116

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 78

Email Marketing Marketing Automation Services Work Management Planning 78

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. We’re doing that in my business and it works well.

Marketing AI 132

Marketing AI Email Marketing Planning Work Management 132

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

Marketing AI 108

Marketing AI Contingency Planning Work Management Digital Transformation 108

Heinz Marketing

MAY 1, 2022

By Carly Bauer , Marketing Consultant at Heinz Marketing. When your collaboration session is done, present your work to the larger group and automatically sync it all back to the main board. Work together to tag ideas by priority, potential, or lift. Breakout Boards. Gather and Sort. Template Options. Integrations.

Work Management 97

Work Management Planning Creativity Display 97

Martech

OCTOBER 24, 2023

When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. People who are part of satisfied teams are empowered and supported by leaders to develop new skills, helping the team and individual team members stay competitive in the fast-paced marketing world.

Planning 111

Planning Customer Satisfaction Advertising Agencies Paid Search Agency 111

ClearVoice

MARCH 13, 2024

It involves the nitty-gritty of turning strategic visions into reality through meticulous planning, coordination, and execution. Why It’s Important to Have a Content Operations Plan Content operations ensure every piece of your content strategy and management works smoothly. Wasted money. Automate where possible.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Let’s get started.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

illumin

FEBRUARY 22, 2024

An ad-supported model will likely work well for Amazon since its biggest competitor, Netflix, has seen ample success with the same model since its transition in 2023. Netflix made waves with ad-supported plans in 2023 In 2023, Netflix made waves by banning password sharing and eliminating its lowest-cost subscription tier in short order.

Paid Search Agency 110

Paid Search Agency Amazon Ads Television marketing 110

Trade Press Services

APRIL 1, 2024

Six Best Practices for Supporting Your Workforce Actively investing in your workforce is more important than ever as companies adapt to meet the changing needs of today’s markets. Every business needs clearly defined goals as part of its strategic plan for growth. Make a plan to manage and embrace change.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Heinz Marketing

OCTOBER 17, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Proper 2021 Planning Will Require a New Level of Focus. Coming out of 2020, it’s time to capitalize on the market with a focused plan for 2021. Thanks, Jay Fuchs.

Planning 129

Planning Personalization Brand Identity Branding 129

Heinz Marketing

OCTOBER 1, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. These sessions can help you be more capable when you return to work.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

ClickDimensions

FEBRUARY 13, 2024

In this blog, we interview our new General Manager, Andrew Jones to find out more about his vision for ClickDimensions and to uncover exciting plans coming for 2024. I want ClickDimensions to be an industry leader for many the SMB marketers across the globe. What’s new and exciting in the works for ClickDimensions customers?

SMB 98

SMB Advertising Agencies Ideal Customer Profiles Creativity 98

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. In a monetary sense too.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy B2B Marketing Planning 111

SmartBug Media

MARCH 13, 2024

In a constantly evolving digital marketplace where customers have more choice and control than ever before, businesses need to create compensation plans that reward and respect their salespeople. The Foundation of Successful Compensation Plans One of the most foundational elements of a strong sales plan is understanding your target audience.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Heinz Marketing

OCTOBER 25, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. As all hardened marketers know, no plan survives its first contact with reality. Track the Current Trends The marketing landscape evolves rapidly.

Allocation 106

Allocation Planning Advertising Agencies Paid Search Agency 106

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Contently

DECEMBER 10, 2020

As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. We went from office dynamics to working from home every day. A prime example was our 2020 hosted events plan.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Heinz Marketing

FEBRUARY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. Reflection of the past is a key piece to how we look at and shape the future.

Peer-to-peer 89

Peer-to-peer Business Thought Leadership Planning 89

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Does it work? Will I achieve business goals with marketing at the forefront? What can effective marketing do for my organization? The truth is that when done properly, marketing works, and we have proof.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

SmartBug Media

FEBRUARY 21, 2024

Effective franchise marketing drives customer acquisition, maintains brand integrity, and facilitates sustainable growth. The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management B2B Marketing 52