WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. For new prospective buyers, develop a separate plan for each micromarket (e.g.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

NOVEMBER 5, 2007

Last week I got an update from Jared Reitzin , CEO of digital marketing firm mobileStorm and creator of the Entrepreneur Success blog. Jared's blog covers topics such as the latest laws surrounding digital marketing, as well as multi-channel marketing and new marketing technologies. JR: Don't go half-ass with your brand.

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

MAY 6, 2006

George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. Blogs can be a productive supplement to other marketing activities, but are not a replacement for PR, newsletters, and other communications.

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

SEPTEMBER 24, 2007

The web marketing plan development section on WebMarketCentral continues to expand with the recent addition of a Guide to Web-Based B2B Lead Generation Programs. Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20