Remove marketing-plan

Marketing Craftmanship

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Checklist Marketing: Too Many Shoes in Your Suitcase?

Marketing Craftmanship

Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. Trade Show…check. But marketing strategy is not akin to packing for a trip. To wean our B2B clients off their shoe fetish, we apply a “Marketing Diagnostic” planning tool, consisting of 10 simple questions.

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