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Kaon

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Diving into Digital Transformation

Kaon

Spandana Lakkaramju, Global Digital Marketing Manager at Cisco. Morgan Pearson, Senior Manager of Marketing Operations at Thermo Fisher Scientific. Carl Radosevich, Head of Corporate Planning, Manager of Product & Business Intelligence at PHC Biomedical (formally Panasonic Healthcare).

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Why Augmented Reality and Virtual Reality Will be Important for Your Business

Kaon

From early sales and marketing encounters with customers, through those customers’ purchase and use of the products and into the realm of customer service and support, AR and VR are becoming more and more useful. Certainly, continuing to develop emotional connections post-purchase leads to loyal customer relationships.

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Virtual Spaces: How to Create, Connect, Navigate and Experience

Kaon

Even before the COVID-19 pandemic, innovative and forward-looking industry leaders in event planning, mixed reality, marketing, retail, and more were exploring the concept of virtual spaces. Now, we all find ourselves meeting in virtual spaces, in one way or another, and unsure of how to navigate them.

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Why You Need a 3D Product Strategy Post-COVID-19

Kaon

Increased Marketing and Sales Conversions. Engineers use software to plan and design circuit boards, processing chips, and the like, all to make devices capable of functioning the way we need and want them to.

Product 162
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How to Solve the Top 5 Challenges of B2B Sales with Marketing

Kaon

With the right strategy, a salesperson can act with a plan: communicating product value and differentiation clearly and concisely. Here are five specific challenges that today’s sales teams face and how alignment with their company’s marketing team can help them meet those challenges. Communicating value.

B2B Sales 113
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Weathering Market(ing) Uncertainty

Kaon

The BBC reports that an intensified, sustained outbreak of the Coronavirus could halve global market growth this year. In all of these cases, the majority of companies typically reduced spending, particularly affecting marketing budgets. Innovative Digital Marketing and Sales Platforms Help to Weather the Storm .