Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Marketers might be investing in blogs than they are really worth.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

JUNE 3, 2009

I spoke last week with Marketbright client Michaline Todd, director of corporate marketing at Serena Software , to see how Serena likes Marketbright’s campaign interface. The work was done by an outside agency, Maratona Marketing. She meant this as praise, although I suspect that many marketers don’t find Visio all that easy.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

OCTOBER 26, 2009

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Here goes.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

FEBRUARY 23, 2011

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management. But it doesn’t really matter, because MarketingPilot is now positioned as an integrated marketing management product.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120