He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. It shows a dynamic stream of messages so at a glance a visitor can see if your company is one he or she might be interested in. Conferences and Trade Shows – for those customers and prospects who can’t attend an important industry trade show or conference – be their eyes and ears. Tweet. Did they win awards? MORE >>

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter The Role of Conferences and Trade Shows in B2B Marketing [#B2Bchat] September 9th, 2010 | By Andrew Spoeth As a B2B marketer, you’ve likely attended many of them, worked at them, and perhaps even spoken at them. Conferences and trade shows are a staple in a business marketer’s diet. Your B2B Marketing Plan Doesn’t Need Twitter. MORE >>

When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. Here are some marketing things to stop doing and some you should start. What Marketing Things You Should Stop Doing. Stop running those ads/attending trade shows just because you always have. What Marketing Things to Start Doing. Start understanding your customers – create marketing personas and use them. What’s on  your marketing do and don’t lists? And start some new things. Spend it on content. MORE >>

Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. The marketing communications function (commonly called "marcom") has many communications tools available. Your positioning statement is critical to making all of the other parts of the marketing communications strategy work well. Advertising. MORE >>

Marketing is changing both in terms of the technologies available to reach a target audience as well as the expectations that audience has on how they are marketed and sold to. Online marketing tactics like websites, social media, videos, pay per click ads, search optimization all are important but are just a combination of methods of reaching your audience and optimizing how you do it. At the simplest level, it is not that much different than offline marketing activities like the location you choose for your business or where your booth is at a trade show. MORE >>