Trending Sources

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

Vertical Response

As the new year approaches, are industry events and trade shows part of your marketing plan? Here are four tips to think about the next time you’re on the show floor: 1. Pre-populate your browser with specific pages you want to show from your website. Many trade shows and events have less than ideal internet service. All rights reserved.

Why Spending More on Your Trade Show Increases ROI

B2B Marketing Traction

You see, what most businesses do is just show up. They don’t plan strategically. Trade shows are hard! To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon. If you do commit to a show, I encourage you to do it right.

Some Good Trade Show Advice

The Effective Marketer

Despite the fact that trade show attendance is going down and there is less money in your marketing  budget for attending physical events, if you do have to go to one you’d better make it worth it. like how Vanessa Nornberg described in an Inc.com article  a few tips to make your trade show profitable: Buy a booth you can afford. Add those to my previous 12+ tips for trade show success and you’ve got yourself a great checklist for planning your next event! Strategically organize your booth. No chairs. Eliminate distractions.

Where’s your marketing plan? The most important marketing tool.

Fearless Competitor

Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. As the Creator and Host of the extremely popular show Marketing Made Simple TV , I get many books sent to me by prospective show guests. Getting Started: The Most Important Tool – The Marketing Plan.

Plan 101

Create a 1-Page Marketing Plan

B2B Marketing Traction

like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. My clients can more easily maintain the chart if they choose to, which is so important in light of the fact that marketing is an iterative process, ever-changing as we learn about new tactics, new markets, new ways to do things, etc.

Plan 41

4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

Have you been saying, “ We don’t need to invest in a marketing plan! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observed that happen when you don’t have a written marketing plan. 1. With a plan, there is less need for costly re-work. 3.

Plan 22

Does Your Law Firm Need More Than One Marketing Plan?

Marketri

When a law firm goes to market, it wants to communicate and engage groups of buyers with similar needs, which is otherwise known as a market segment. Market segmentation is sometimes referred to as “Target Marketing” or “Niche Marketing.” ” A law firm practicing market segmentation will usually have a marketing plan for each target market.

Plan 44

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . 1. used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. Bonus!) As always, market strategically. Happy New Year! Substance is king.

Plan 60

The State of Demand Generation

The Effective Marketer

According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs. SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation). Inbound marketer. Here are some of my notes. MQL to SAL: 66%.

5 Marketing Things to Stop Doing and 5 to Start

B2B Marketing Traction

When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. Here are some marketing things to stop doing and some you should start. What Marketing Things You Should Stop Doing. Stop running those ads/attending trade shows just because you always have. What Marketing Things to Start Doing. Spend it on content.

8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. It shows a dynamic stream of messages so at a glance a visitor can see if your company is one he or she might be interested in. Tweet. Did they win awards?

CPA 24

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. Don’t give up if you haven’t executed your marketing plan.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Here are some of the ways a competitive analysis can help your B2B marketing. 1. The phase your industry is in matters and is an indicator of what kind of marketing (and business!) For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget? 2. Detail what marketing your competition is doing. Or declining? Not doing?

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

Vertical Response

As the new year approaches, are industry events and trade shows part of your marketing plan? Here are four tips to think about the next time you’re on the show floor: 1. Pre-populate your browser with specific pages you want to show from your website. Many trade shows and events have less than ideal internet service. All rights reserved.

B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? In working with leading global B2B companies, our Fusion Marketing team is extremely familiar with the cost/benefits of various lead generation programs.

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How Much Should You Spend on Marketing?

Marketri

This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog. How do you decide how much money to spend on marketing? And what happens to your marketing budget when you have to make cuts? Setting a marketing budget begins with answering a few questions: What are the strategic goals for next year?

Checklist Marketing: Too Many Shoes in Your Suitcase?

Marketing Craftmanship

Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. Trade Show…check. But marketing strategy is not akin to packing for a trip. To wean our B2B clients off their shoe fetish, we apply a “Marketing Diagnostic” planning tool, consisting of 10 simple questions. White Paper…check. Blog…check.

5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. I’ve heard about and observed many marketing “fails” in my years as a marketing professional in the software industry and as a marketing consultant at New Incite.

Creating Consistent Content - A Content Marketing Plan

Junta 42

As you will learn from Russell's post, he's advocating a content marketing schedule that is quite ambitious, challenging for most companies. We believe this sort of thinking is not just nice to do, but necessary to the overall business and marketing strategy. If you’ve been following this blog, among others on similar topics, you’ve heard many times that content marketers need to think and act like publishers. An essential component of a story budget is the publishing schedule around which you plan, produce and publish content. In this case, “1?

How Mobile Marketing is Changing the World of B2B Lead Generation

bizible

In many ways, smartphone access is responsible for B2B marketing’s growth. Lead generation has been boosted by mobile’s astounding data connection, and multiple industries are taking charge with innovative marketing approaches. In 2016, lead generation data is being taken from the following sources, and at the following rates : 74% of marketers use site and campaign behavioral data.

I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest

B2B Marketing Traction

When it comes to your marketing, let’s face it. It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. ” Whether you’re a sole proprietor or a corporation with a marketing staff, there are certain skill sets you either have or don’t have in your wheelhouse. Strategic Planning.

The Importance of an Open Marketing Ecosystem in Building a MarTech Stack

It's All About Revenue

Choosing marketing technology tools are no different than choosing tools for any other job. But with marketing technology, there's an additional layer to consider. "With an open ecosystem, marketers are able to connect to new technologies that complement their current technology stack and drive great business outcomes." Marketing Automation Oracle Marketing Clou

Get the Right People on the Bus When You Go to Market

B2B Marketing Traction

It’s important to go to market the right way, but not take too long doing so. One way to ensure you are doing the right things right and marketing to the right people is to get the right trusted advisors on your team early. At my ProVisors TECH meeting this morning, I was reminded of some of the important factors that should be in place when a technology company goes to market.

How B2B Marketers Will Spend Their Budgets in 2014

Webbiquity

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. So it’s helpful that MarketingSherpa recently asked a large number of marketers how they planned to change tactical allocations for the coming year.

The top 10 tricks for sales lead generation

Biznology

The single best offer strategy in B2B marketing today; plus other offers that motivate action. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation. Crain’s B2B Magazine named Ruth as one of the 100 most influential people in B2B marketing. Ruth P.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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How to Write a Strategic Marketing Plan

WebMarketCentral

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.

PR 1

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketers Hold Off on Killing Traditional Media And so from the looks of it, according to the latest chart from MarketingSherpa, traditional marketing venues such as trade shows and advertising are still in play today and will be for the next year.

Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. spent quite a bit of time going through the results of a recent survey of B2B Marketers by the Content Marketing Institute (CMI) and Marketing Profs sponsored by Brightcove.

Lead Generation: Who knows the customer better – Marketing or Sales?

B2B Lead Generation Blog

Tweet I once worked with a field marketing vice president who was calm, cool and collected for every presentation she prepared for. Let me first say, I am a huge proponent of Sales-Marketing alignment. When things are going well, Sales receives the credit for making plan, making Club, for meeting and exceeding quota. However, when things go south, Marketing receives the blame for not keeping the pipeline full, not generating enough leads, oh, and if they are generating enough leads, it’s not enough of the right people … these aren’t decision makers! CPU data – 5.9%.

Must-Attend Marketing Events in 2013 – An Interactive Infographic

Modern B2B Marketing

by Jason Miller As marketers plan for 2013 it’s important that they stay abreast of the most relevant marketing conferences. Whether attending, sponsoring, or simply looking for inspiration around your own events, now is the time to start your planning. B2B Marketing Infographic

Insights from the B2B Barometer

The B2B Research Blog

The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here. B2B marketing budgets at an all-time high.

Developing a Marketing Communications Strategy

Cliff Allen on Marketing

Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. Selecting effective marketing programs. Advertising.

Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?

Hubspot

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. Inbound techniques like marketing automation/lead management and content creation are a smaller part of the mix.