Trending Sources

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

Vertical Response

As the new year approaches, are industry events and trade shows part of your marketing plan? Here are four tips to think about the next time you’re on the show floor: 1. Pre-populate your browser with specific pages you want to show from your website. Many trade shows and events have less than ideal internet service. All rights reserved.

Why Spending More on Your Trade Show Increases ROI

B2B Marketing Traction

You see, what most businesses do is just show up. They don’t plan strategically. Trade shows are hard! To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon. If you do commit to a show, I encourage you to do it right. I get it!

Some Good Trade Show Advice

The Effective Marketer

Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. I like how Vanessa Nornberg described in an article a few tips to make your trade show profitable: Buy a booth you can afford. Add those to my previous 12+ tips for trade show success and you’ve got yourself a great checklist for planning your next event! Strategically organize your booth. No chairs. Eliminate distractions.

12+ Tips for Trade Show Success

The Effective Marketer

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. A recent MarketingProfs article, Is Tradeshow Marketing Dead? Hold a pre-show meeting.

Does Your Law Firm Need More Than One Marketing Plan?


When a law firm goes to market, it wants to communicate and engage groups of buyers with similar needs, which is otherwise known as a market segment. Market segmentation is sometimes referred to as “Target Marketing” or “Niche Marketing.” ” A law firm practicing market segmentation will usually have a marketing plan for each target market.

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. As always, market strategically. Happy New Year! Substance is king. SEO Is dead.

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4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

Have you been saying, “ We don’t need to invest in a marketing plan! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observed that happen when you don’t have a written marketing plan. Without a plan, your marketing may require a lot of re-work.

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The State of Demand Generation

The Effective Marketer

According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs. SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation). Inbound marketer. Here are some of my notes. MQL to SAL: 66%.

3 Trade Show Strategies That Maximize Sales Potential

Jill Konrath's Fresh Sales Strategies Blog

When it comes to the trade shows, Susan Friedmann says that most companies have the wrong attitude. Companies, and individual employees, see trade shows as a necessary evil,” Friedmann, better known as The Trade Show Coach , said. They don’t view a trade show as part of an overall marketing plan.”. Go for the right reasons.

5 Marketing Things to Stop Doing and 5 to Start

B2B Marketing Traction

When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. Here are some marketing things to stop doing and some you should start. What Marketing Things You Should Stop Doing. Stop running those ads/attending trade shows just because you always have. What Marketing Things to Start Doing. Spend it on content.

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8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. It shows a dynamic stream of messages so at a glance a visitor can see if your company is one he or she might be interested in. Tweet. Did they win awards?

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6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Here are some of the ways a competitive analysis can help your B2B marketing. The phase your industry is in matters and is an indicator of what kind of marketing (and business!) For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget? Detail what marketing your competition is doing. Or declining? Not doing?

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. Don’t give up if you haven’t executed your marketing plan.

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

Vertical Response

As the new year approaches, are industry events and trade shows part of your marketing plan? Here are four tips to think about the next time you’re on the show floor: 1. Pre-populate your browser with specific pages you want to show from your website. Many trade shows and events have less than ideal internet service. All rights reserved.

B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? In working with leading global B2B companies, our Fusion Marketing team is extremely familiar with the cost/benefits of various lead generation programs.

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How Much Should You Spend on Marketing?


This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog. How do you decide how much money to spend on marketing? And what happens to your marketing budget when you have to make cuts? Setting a marketing budget begins with answering a few questions: What are the strategic goals for next year?

Checklist Marketing: Too Many Shoes in Your Suitcase?

Marketing Craftmanship

Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. Trade Show…check. But marketing strategy is not akin to packing for a trip. To wean our B2B clients off their shoe fetish, we apply a “Marketing Diagnostic” planning tool, consisting of 10 simple questions. White Paper…check. Blog…check.

I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest

B2B Marketing Traction

When it comes to your marketing, let’s face it. It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. So, what’s in your marketing “wheelhouse”? This issue has especially reared its ugly head now that blogs have been proven to get great results for online marketing. Writing.

5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. One that I observed in my early years as a marketing consultant was when a brand new marketing consultant proposed an expensive brochure to a small business.

Get the Right People on the Bus When You Go to Market

B2B Marketing Traction

It’s important to go to market the right way, but not take too long doing so. One way to ensure you are doing the right things right and marketing to the right people is to get the right trusted advisors on your team early. At my ProVisors TECH meeting this morning, I was reminded of some of the important factors that should be in place when a technology company goes to market.

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How Mobile Marketing is Changing the World of B2B Lead Generation


In many ways, smartphone access is responsible for B2B marketing’s growth. Lead generation has been boosted by mobile’s astounding data connection, and multiple industries are taking charge with innovative marketing approaches. In 2016, lead generation data is being taken from the following sources, and at the following rates : 74% of marketers use site and campaign behavioral data.

The Importance of an Open Marketing Ecosystem in Building a MarTech Stack

It's All About Revenue

Choosing marketing technology tools are no different than choosing tools for any other job. But with marketing technology, there's an additional layer to consider. "With an open ecosystem, marketers are able to connect to new technologies that complement their current technology stack and drive great business outcomes." Marketing Automation Oracle Marketing Clou

How B2B Marketers Will Spend Their Budgets in 2014


Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. So it’s helpful that MarketingSherpa recently asked a large number of marketers how they planned to change tactical allocations for the coming year.

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketers Hold Off on Killing Traditional Media And so from the looks of it, according to the latest chart from MarketingSherpa, traditional marketing venues such as trade shows and advertising are still in play today and will be for the next year.

33 Thought-Provoking B2B Social Media and Marketing Stats


As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. I spent quite a bit of time going through the results of a recent survey of B2B Marketers by the Content Marketing Institute (CMI) and Marketing Profs sponsored by Brightcove.

Insights from the B2B Barometer

The B2B Research Blog

The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. B2B marketing budgets at an all-time high. In Q1 2014, 39% of marketing spend was on digital. Yup, 39%.

Must-Attend Marketing Events in 2013 – An Interactive Infographic

Modern B2B Marketing

by Jason Miller As marketers plan for 2013 it’s important that they stay abreast of the most relevant marketing conferences. Whether attending, sponsoring, or simply looking for inspiration around your own events, now is the time to start your planning. B2B Marketing Infographic

The top 10 tricks for sales lead generation


The single best offer strategy in B2B marketing today; plus other offers that motivate action. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation. Crain’s B2B Magazine named Ruth as one of the 100 most influential people in B2B marketing. Ruth P.

Social Media Management Tips for B2B Businesses

KEO Marketing

Social media marketing is an important part of any B2B marketing plan. Content that supports predictable events such as new product launches and trade show presence can be placed into a calendar so that the appropriate development and launch can be scheduled. In summary, invest the time to create a social media management plan. Build a social media team.

Lead Generation: Who knows the customer better – Marketing or Sales?

B2B Lead Generation Blog

Tweet I once worked with a field marketing vice president who was calm, cool and collected for every presentation she prepared for. Let me first say, I am a huge proponent of Sales-Marketing alignment. When things are going well, Sales receives the credit for making plan, making Club, for meeting and exceeding quota. However, when things go south, Marketing receives the blame for not keeping the pipeline full, not generating enough leads, oh, and if they are generating enough leads, it’s not enough of the right people … these aren’t decision makers! CPU data – 5.9%.

Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?


In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. Inbound techniques like marketing automation/lead management and content creation are a smaller part of the mix.

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More Free Marketing Training

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? I sure do, especially when it comes to marketing. The link for the MarketingProfs Digital Marketing World online event is: [link] Meeting of the Minds Webcast Series Marketing NPV is one of those great little secrets of the web, because not many people know of them. for inbound marketing. The event was on September 16 but I was travelling and missed it.

In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. The reason why this is important is the same for all marketing, not just social media marketing. Marketing for marketing’s sake is a hit or miss proposition. So, before you jump into social marketing, take a moment.

5 Tips for Surviving B2B Marketing Management Disasters

Modern B2B Marketing

Author: Joel York You might have heard about the rule that marketing managers should spend about 95% of their time thinking about marketing and 5% of their time thinking about management. While this is a perfect recipe for success in business school, it can lead to disaster in the real world where individual success depends on the success of the entire marketing team.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. B2B Marketing Insider ).

8 Ways to Maximize the Value of Online and In-Person Events


Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. What’s more, according to the Content Marketing Institute, 81% of trade show attendees have buying authority. Clearly, events provide B2B marketers with great opportunities to connect and sell. Whether you’re planning a conference, trade show, webinar, or group chat, an event can be an excellent way to reach your customers and prospects in meaningful ways.