B2B Marketing Traction

AUGUST 19, 2011

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. It got me thinking about the importance of strategic planning and tactical goal setting in marketing – even for what seem to be the easiest tactics. If you fail to plan, you plan to fail.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

JUNE 14, 2013

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. A lot of people think of social media as kids stuff – easy – anyone can do it. Marketing for marketing’s sake is a hit or miss proposition.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

JANUARY 3, 2014

Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . Your presence on social media and how others share your content makes a huge difference. As always, market strategically. Happy New Year! Substance is king.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

MARCH 18, 2013

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Are your customers, clients, referral sources on social media?

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

DECEMBER 1, 2011

When will you see results from social media and SEO? Up to three months for social media messaging traction. It’s important to be realistic about your expectations for online marketing. So plan to: Blog frequently. Post and comment on social media platforms. It takes time.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

MAY 23, 2013

One of my initial questions to clients is, “What audiences do you have right now for marketing and promotion?” ” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. Crossing The Chasm b2b marketing technology'

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

APRIL 19, 2012

Social media is not a silver bullet, the be-all and end-all, a panacea. It’s just another tool to add to your marketing toolbox. See my previous post on this, B2B Marketers: Are You a Hedgehog or a Fox? Wanting social media to be that silver bullet, too many businesses have jumped on board, only to fail.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 6, 2012

It’s marketing planning time again, and I’m seeing that many businesses and organizations have “SEO” in their plan, but not “content.” Content on the website is linked to on social media sites, where people connect with you and follow you.

Planning 100

Planning Marketing Plans SEO Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 6, 2011

Are you thinking of implementing the newest marketing tactics, such as social media, in your next marketing campaign? It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing. What do their customers do on Facebook?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

SEPTEMBER 30, 2010

Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. Without a strategic social media plan or guidelines, the social media horse has already left the barn.

Social Media 100

Social Media Guidelines Media Social Networks 100

B2B Marketing Traction

NOVEMBER 18, 2011

(Read my previous bog, Why Product Launch Plans Need to Include Social Media.) And they can do it through very cost-effective social media, but only if you are connected to and engaged with them. And they can do it through very cost-effective social media, but only if you are connected to and engaged with them.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

SEPTEMBER 29, 2011

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

FEBRUARY 19, 2015

Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. She does her own marketing, and recently mentioned that students from a class she teaches keep reaching out to network with her, and she thought a Twitter chat might be a good way to connect and share information. Plan Ahead for Consistency.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

JULY 1, 2015

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. Your audience can change.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. The phase your industry is in matters and is an indicator of what kind of marketing (and business!) For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget? Is your industry new and fragmented?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 30, 2013

This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

NOVEMBER 19, 2014

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). Chances are that the top search performers are getting most of the market share. Contact New Incite today.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

MARCH 13, 2015

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. Avoid these situations by choosing a marketer that has the right skills to successfully and fairly serve your business.

Consulting 100

Consulting Planning Marketing Proposals Cost per Acquisition 100

B2B Marketing Traction

JULY 9, 2014

…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. Do you need digital marketing expertise?

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

JANUARY 4, 2013

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. Do be organic.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

DECEMBER 10, 2014

Content marketing. Digital marketing. Inbound marketing. Outbound marketing. In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Yes, pain is the key to marketing success.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You actually have a marketing budget. Why isn’t your marketing working? You have a great product or service.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

MAY 2, 2014

I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). Successful CMOs were also strategic and tied their activities into their organizations’ strategic business plan to achieve objectives.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

APRIL 16, 2012

Social media. You will want to use your logo on your social media profiles to ensure your brand is consistent. A lot of social media sites require thumbnail or square graphics. Read my previous post on this, Why a Square Logo is Better for Online Marketing. Promo items. Your audience.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

NOVEMBER 24, 2014

In the tweet below about the Search Marketing Expo conference, the user names are for the sponsors of the event @sengineland (Search Engine Land) and @marketingland. Follow some of your suppliers, customers and some industry media writers and their publications. Social Media/Web 2.0 b2b marketing social media twitter'

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

APRIL 9, 2012

This blog has three themes: Monday Maine Maven features a PR or marketing maven from the state of Maine; Wednesday Witty Wisdom is informational, often including a marketing or social media tip or opinion post; and the blog’s Friday Fab Foto is a photo of a client, an employee or an event with a short description.

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers? How do you get there?

B2B Marketing 100

B2B Marketing Planning Branding Brand Identity 100

B2B Marketing Traction

OCTOBER 18, 2012

What does this mean for business owners and marketers? 67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. Hiring temp workers as middle or top level marketing functions reduces overhead and allows a business to be more fluid.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

JUNE 28, 2012

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. I have categories for Social Media , Marketing Execution , Marketing Planning , Marketing Research and Analysis , Marketing Strategy and more. I created a category called Trust.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

JUNE 17, 2014

You don’t have a plan or strategy for your online and social media presence. You can’t market well if you don’t know your buyers, your brand and what you stand for, your competition, or your industry. Today the number one key to success in online marketing is an intimate understanding of your buyers.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

DECEMBER 9, 2014

“But wait a minute,” you say, “what do you mean, pre-launch marketing ? ” That’s right – I said pre-launch marketing. There are some things you can do to get a running start on your startup marketing. This post gets a little more into what to do in your pre-launch marketing.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 12, 2011

This means that you need to be strategic when you plan your content. What kinds of content will fuel your online marketing machine? Once you post your content online, tell your followers on social media about it (see my previous post about this, How Social Media Feeds Your Online Marketing Machine ).

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

APRIL 26, 2012

Engage with other bloggers by commenting on their blogs and other social media. Advertise the blog in your email signature line, newsletters, and other marketing collateral. New Incite offers blogging services including blog plans, set-up, training, and blog ghost-writing! Here are eight ideas: 1. and Scoop.it.

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

SEPTEMBER 21, 2012

More startup businesses are adopting a model of outsourcing certain business functions such as marketing, finance and development. By outsourcing marketing, startup businesses can get hands-on senior-level expertise without having to pay salary, overhead and benefits for a senior-level full-time employee.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

MARCH 20, 2015

Too many business people jump right into tactics when it comes to marketing. But this is why a lot of marketing – and a lot of businesses – fail. Executing marketing tactics before you’ve analyzed whether or not there is a target market that wants or needs your product is like putting the cart before the horse.

Analysis 100

Analysis Tactics B2B Marketing Planning 100