The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Enhance your B2B marketing plan with this marketing plan template. Marketing ROI: Creating a repeatable process for driving ROI from marketing efforts.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. And this will become your capital-letter Marketing Plan! It’s always better to plan first, take action second! No two marketing plans are alike.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Webbiquity

OCTOBER 24, 2017

As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines. For example, when you revamp a website, what can be expected in terms of where this plan is taking the company? Define Metrics.

Planning 235

Planning Marketing Plans Work Management Paid Search Agency 235

Only B2B

JANUARY 9, 2023

Because many new marketing efforts lack the proper segmentation, personalization, ideal client representations, or customer research. Because of these crucial elements, account-based marketing presents a fantastic opportunity. Account-Based Marketing: What Is It? Account-Based Marketing Examples. Live Events.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Planning 229

Planning Marketing Plans Work Management Marketing Management 229

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

ANNUITAS

AUGUST 12, 2020

Over the past two weeks, we have covered the definition of strategic demand marketing and introduced you to the first phase in our process, the insights phase. It is at this stage that we define the critical customer journey and begin to build the Strategic Demand Marketing Plan. . The Core Elements of the Demand Marketing Plan.

Top of Funnel 147

Top of Funnel Planning Demand Marketing Plans 147

Scoop.it

JUNE 15, 2021

eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way.

Top of Funnel 103

Top of Funnel Tools Content Marketing Planning 103

Martech

NOVEMBER 19, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” A big challenge that agile marketers face is trying to balance being agile with planned work. First, let’s examine the ultra-rigid agile marketing team. Sprint Planning for success.

Planning 111

Planning Effectiveness Outreach Marketing 111

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. Marketers know better than anyone that capturing audience attention goes hand in hand with keeping people engaged. This is true regardless of the marketing medium, from advertisements to presentations.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Inbox Insight

NOVEMBER 15, 2021

Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. of senior B2B marketers say they outsource their market research. Reading time: 3 minutes.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

Martech

AUGUST 22, 2023

It was hellish for a while, but for marketers, it was also all about doing things, about reacting to swiftly changing events. Marketers certainly demonstrated their tenacity in navigating the unknown and getting things done. Marketers are tactic-driven but we need to chart a course first Yes, we are great at tactics.

Planning 97

Planning Tactics Marketing Plans Marketing & Strategy 97

Bannersnack

SEPTEMBER 30, 2021

All you and your team have to do is market it. Until you realize—or someone tells you—that you need a marketing plan. Not only do you need a marketing plan, but you also need to make it look good. Oh, and present it in an upcoming meeting. But what even is a marketing plan? How hard can it be?

Planning 98

Planning Marketing Plans Design Marketing 98

ClickZ

APRIL 16, 2020

30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. The action plan as it is also called outlines how a business will be operated and managed. What is a business action plan? on their digital identity.

Planning 121

Planning Work Management Marketing Management Paid Search Agency 121

Liveintent

OCTOBER 6, 2020

We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies. That presents a challenge, considering that 38% of consumers are more likely to trust brands that do a good job showing diversity in their ads. Lastly, keep it authentic.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Vision Edge Marketing

NOVEMBER 19, 2019

Two challenges (alignment with the CEO and alignment with business priorities) remain constant for Marketing leaders. ” The second reason, captured in Gartner’s CMO Spend study, is that “CMOs struggle to align marketing metrics with business priorities.” Here’s how to apply this approach to your Marketing plan.

Planning 111

Planning Marketing Plans Budget Programs Paid Search Agency 111

Allocadia

JANUARY 30, 2020

Strategic marketing planning is the process of creating a marketing strategy that outlines what your objectives are, what programs you’ll use to achieve those objectives, who is responsible for those metrics, and by when you’ll be achieving those goals. Step Two: Create Marketing Goals that Align with the Business.

Planning 64

Planning Marketing Plans Paid Search Agency Budget Programs 64

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. Plan ahead. And they knew it too. Know your audience.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Allocadia

MARCH 27, 2020

Let’s address the issue right away: this is not the spring season that marketers have been planning for. Game plan some “what if” scenarios so that when plans need to change you’re ready to pivot. Is there something else we could do with the presentation material such as a webinar, ebook, or guide?

Planning 64

Planning Marketing Plans Paid Search Agency Budget Programs 64

Launch Marketing

APRIL 24, 2020

And while virtual presentations aren’t new, securing a conference room and presenting in person has been the more common historical norm. So, what should presenters keep in mind to ensure their online presentations stand out, engage audiences, and achieve objectives? Plan first, design later.

B2B 71

B2B Paid Search Agency Guidelines Planning 71

SmartBug Media

DECEMBER 2, 2020

Now, as the world is rushing into remote work, it’s the perfect time to harness the power of agile marketing and use it to prepare crisp, effective, and fully remote quarterly planning sessions. How Does Agile Marketing Facilitate Smooth Remote Planning? Secrets to Running a Fully Remote Quarterly Planning Session.

Planning 95

Planning Paid Search Agency Marketing & Strategy Advertising Agencies 95

Only B2B

NOVEMBER 26, 2019

The advantages of B2B marketing plan are in plenty today. If you want to grow your business you need to have strategic B2B marketing plans. Almost every company has amazingly useful marketing tools these days. An ideal marketing plant will help you understand what tasks should be done and what is to be ignored.

Planning 62

Planning Marketing Plans B2B Marketing B2B 62

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. What is market development? How to Create a Market Development Strategy.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

ClearVoice

DECEMBER 2, 2019

The fourth quarter is officially in full swing, the holidays around the corner, and marketers and entrepreneurs are working tirelessly around-the-clock to try and close new business to reach sales and marketing numbers by the end of the year. In the last five years, the number of martech tools on the market has exploded.

Planning 96

Planning Marketing AI Marketing Plans Paid Search Agency 96

Bannersnack

SEPTEMBER 30, 2021

All you and your team have to do is market it. Until you realize—or someone tells you—that you need a marketing plan. Not only do you need a marketing plan, but you also need to make it look good. Oh, and present it in an upcoming meeting. But what even is a marketing plan? How hard can it be?

Planning 52

Planning Marketing Plans Design Marketing 52

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? Event Marketing – The One Secret To Killer Events by B2B Marketing Insider. 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute. And something most of us could improve at. Effectively use humor?

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

ClickZ

JULY 31, 2019

That makes now an excellent time to begin building a marketing strategy for 2020 using data gleaned from the first two quarters of 2019. While the wealth of data collected from your existing marketing efforts can help you understand what’s worked in the past, it won’t necessarily help you predict what to do in the future.

Planning 94

Planning Marketing Strategy Marketing & Strategy Paid Search Agency 94

Hubspot

JUNE 25, 2020

As marketers at HubSpot, we’re constantly tasked with driving cross-functional projects towards launch. We’ve had to adapt our meeting structure and technology stack to create highly engaging and productive team meetings to make progress on our marketing campaigns. Building Out Your Sprint Plan. Get Started with Your Sprint.

Planning 96

Planning Work Management Marketing Management Hubspot 96

Webbiquity

JUNE 14, 2022

The less-experienced members of your sales team may think they need to revamp their presentation strategy to truly wow clients. With that in mind, what’s the best way to plan a successful B2B client sales meeting? Plan Well Ahead of Time. Plan for time to answer questions and create an environment that feels personal.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. I frequently present a roadmap (above) for teams to walk through in order to answer each of these questions. What Does An Effective Content Marketing Plan Look Like?

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

The Customer

NOVEMBER 30, 2020

You do what marketers have been preaching to brands all pandemic: You pivot. I laughed along with her, only mourning the brilliant takeaways and flow I had planned so carefully. Remember that line about how humans plan and God laughs? As in: “The situation, Captain, is FUBAR.” The operative word in all this? Especially in 2020.

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Marketing Insider Group

JULY 29, 2021

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. Here are the ideas we’ll cover: Interactive Presentations. Interactive Presentations. Allow selected attendees to make short presentations during your event. Fireside Chats.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Martech Advisor

OCTOBER 7, 2019

Sherri Kolomayz, Senior Product Marketing Manager, Infor, shares tips for keeping new year planning evergreen and relevant for changing customer habits. As the calendar months roll into fall, visions of spreadsheets, pivot tables, calendars, and PowerPoint presentations loom in every marketer’s mind.

Resource Management 70

Resource Management Budget Programs Planning Marketing Plans 70

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101