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How to Personalize Your Small Business Marketing Strategy

Webbiquity

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Personalizing your marketing strategies can widen and engage your audience more successfully. Here are four ways to personalize your marketing efforts without a huge investment.

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63% of Marketers to Host In-Person Events Within the Next 24 Months

KoMarketing Associates

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months. Additionally, the majority of respondents (48%) stated that they expect to attend in-person conferences in 2023.

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The CMO’s practical guide to personalization

Martech

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. This article is a practical guide that explores the evolution of personalization and the complexities it presents.

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Digital Personalization Trends for This Year

Marketing Insider Group

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. Here are some of our favorite ways to implement digital personalization aligned with your company.

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Maximizing Email Personalization

Stevens & Tate

Black Friday is one of the largest shopping days, where consumers buy everything from electronics and household items to software, services, and subscription plans. Whatever product or service you sell, Black Friday allows you to market your business and reach as many prospects as possible. But how can you maximize Black Friday sales?

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How Our Marketing Team Used Sprint Planning While Working Remotely

Hubspot

As marketers at HubSpot, we’re constantly tasked with driving cross-functional projects towards launch. We’ve had to adapt our meeting structure and technology stack to create highly engaging and productive team meetings to make progress on our marketing campaigns. Six people total worked well for us. Six should be the maximum.

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How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy. Now especially, it’s crucial to adjust your messaging and the marketing tactics you use to reach customers and prospects. Define Your Target Persona’s Personality. Find Your Voice.