marketing-plan 
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.
Customer Experience Matrix
JANUARY 25, 2012
Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. Say you’re selling a product related to, oh, circuit boards. Here’s how it works.
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Customer Experience Matrix
MAY 30, 2007
SAS Institute recently released a survey of senior executives’ attitudes towards marketing performance measurement. The primary result was what you’d expect: depending on the medium, just 7% to 14% of executives rate their marketing measurements “very effective”. But the details were perplexing.
Customer Experience Matrix
MAY 7, 2015
This most definitely applies to marketing, where I found many artificial intelligence-based solutions once I began looking for them. My thesis was that AI-based systems already exist for most tasks that marketers perform, but are not yet connected into a single robo-marketer that (or is it who?) Let’s look at each task in turn.
Customer Experience Matrix
MAY 1, 2018
More Bad News One result of the heightened interest in these issues that public agencies, academics, and especially the media are now looking for stores on the topic. Good but it would have been a public relations disaster to continue opposing it. Signals were a bit mixed on that one but maybe it will happen.
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