Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. Be upfront about this so stakeholders realize that a post-launch dip is part of the plan. Posted in Business Intelligence Testing. Be realistic. Use teamwork.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

MAY 22, 2013

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat.

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100

Buzz Marketing for Technology

JULY 14, 2010

It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. There are dollars sitting in your pipeline just waiting to show your marketing impact – what I like to call the shadow pipeline. It’s a highly considered purchase.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

MARCH 16, 2011

To read about more clever ways to strategically plan media using social media, check out this FREE eBook on the 5 new tricks for media planning. Social Media – is it really mainstream in B2B Marketing? .&# This is what we call knowing the hierarchy of search, which can only be accomplished with topic discovery.

Social Media 100

Social Media Optimization Media Stats 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. And I couldn’t help but agree.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

JANUARY 12, 2010

Ok so what does a humpback whale have to do with marketing? Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media. Share it on StumbleUpon.

Digg 100

Digg Advertising Agencies Buzz PR 100

Buzz Marketing for Technology

APRIL 6, 2011

And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. It’s about the death of traditional marketing.

Planning 100

Planning Forrester Marketing & Strategy Analysis 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

MAY 11, 2009

When you visualize your strategic plans visualize your plans in 3 boxes: Box 1 - Managing the Present Box 2 - Forgetting the Past Box 3 - Creating the Future Most organizations over focus on Box 1! The lesson is: don’t assume all markets are created the same. Emerging markets are micro markets.

Thought Leadership 100

Thought Leadership Planning Work Management Tagging 100

Buzz Marketing for Technology

JULY 22, 2008

The idea in the book is to utilize basic drawings to illustrate plans, concepts and complex things in really easy-to-follow ways. How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders?

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. Social data can also be invaluable in the media planning and buying process. Pulling the plug on your development efforts could potentially save millions of dollars.

Process 100

Process Validation Social Media Buzz 100

Buzz Marketing for Technology

APRIL 6, 2010

It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

OCTOBER 6, 2009

1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. Marketing and Sales need to be tightly integrated with the same incentive and management plans. Marketing and Sales need to be tightly integrated with the same incentive and management plans.

Leads 100

Leads Lead Marketing Qualified Leads Enterprise Management 100

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. We’re card counters.

Planning 100

Planning Word of Mouth Mobile Advertising Work Management 100

Buzz Marketing for Technology

MAY 18, 2011

Few marketers today have the luxury of being about to combine all forms of media under one umbrella. Talk about gut level media planning! It takes a certain size company to be able to take one individual and let them control all forms of media. There was also no way to gauge just how effective that media was with our target audience.

Media 100

Media Focus Group Media Plans Pricing 100

Buzz Marketing for Technology

JANUARY 4, 2011

As sure as you are reading this you have been in a meeting where someone whips out a spreadsheet with a list of 30 or more items on it that just seems to be “all over the place” and its clear that you are going to need to spend a lot more time than the planned 60 minutes helping them prioritize that list. What if there was a better way?

Planning 100

Planning Lead Scoring Lead Ranking Paid Search Agency 100

Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. But do we really have an all in one Closed Loop market system that does it all? Seeing and getting data in real time, with a closed loop return on marketing dollars invested system.

Resource Management 100

Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The most successful marketers are optimizing and refining all the time. We see this every day.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

MARCH 9, 2009

Members of my team will recognize this from their goal setting with me as I often coach them to read an hour a day of good marketing material. In essence, there are a handful of people who truly have a good head start on the pack but it’s not too late for you to get started in creating your own plan to become a Social Media Expert.

Social Media 100

Social Media Media Planning Tagging 100

Buzz Marketing for Technology

MARCH 30, 2011

Read: “ Social Lift: How to make your media plan go further.&#. Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. Related posts: Social Media – the Next Frontier! Many BtoB organizations these days are spending time and money.

BtoB 100

BtoB CMO Analysis Network Marketing 100

Buzz Marketing for Technology

MARCH 17, 2009

They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer. Something they call - Facebook Marketing Optimization.

Facebook 100

Facebook Marketing Websites Paid Search Agency Social Networks 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

NOVEMBER 20, 2008

I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive. As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness.

Advertisements 100

Advertisements Advertising Statistics Paper 100

Buzz Marketing for Technology

NOVEMBER 25, 2008

Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.

Advertising Agencies 100

Advertising Agencies Planning Work Management Trigger Marketing 100

Buzz Marketing for Technology

JUNE 15, 2010

And for sure you need to be an extrovert if you plan on becoming a proclaimed social media expert or guru. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Buzz Marketing for Technology

APRIL 28, 2009

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities. I suggested a few different places like investing in more Content Marketing, Lead Nurturing and Social Media. Tags: Branding Strategy Lead Generation Lead Nurturing Content Marketing.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. PD: Let’s go to marketing team.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Planned Research. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. Interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Buzz Marketing for Technology

JULY 28, 2008

There should be regularly scheduled updates and work should be divided up and planned in pieces, with early milestones given priority over other work. Plan that things will go wrong and develop a plan of how to troubleshoot when that happens. Build in sufficient time into the schedule. Have patience. ► March. (2).

Web 2.0 100

Web 2.0 Wiki Course Internet Marketing 100

Buzz Marketing for Technology

JUNE 19, 2008

These Best Practices are meant to assist institutions in planning distance education activities and to provide a self-assessment framework for those already involved. Does the institutions budget plan provide for appropriate updating of the technologies employed? Provide training and support to participating instructors and students.

Budget Programs 100

Budget Programs Practices Work Management Enterprise Management 100

Buzz Marketing for Technology

MAY 5, 2009

It’s coming in at the bottom of the market and for consumers and now companies have to wait! Most advanced technologies began to appear in places like NASA. But now the most advanced technology is now appearing in computer games. The future has already arrived it just hasn’t been distributed to everyone yet.

Distribution 100

Distribution Tagging Planning Facebook 100

Buzz Marketing for Technology

JUNE 27, 2008

Succession Planning. Marketing IT. Join CIO Executive Council members and participate in the following live teleconferences: * Planning for Succession: Models for IT Leadership Development, June 23. We could tell he wasnt planning to use the tool. IBM Using Chocolate to Capture African Market. Time Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! I believe in accuracy, especially since large companies, governments, and individuals are creating action plans around the result sets we provide. That itself puts us in a category of one. is that accurate?

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Times like these the need for strategy and planning could never be more important. His advice for this market is - Don't overreact to these times – make sure you are making changes that map back to your strategy. Professor Michael Porter, Harvard Business School on the topic of Strategy at the World Business Forum.

Planning 100

Planning Marketing & Strategy Business Pricing 100

Buzz Marketing for Technology

JULY 5, 2008

Managing and planning for short- and long-term goals. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. These skills include: Taking initiative in their learning and becoming “lifelong learners.&# Sites of Interest.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

On the other hand, blogs often include links which require a more formal and planned writing process. They concluded that training, coordination, and planning the use of the technologies were vital to its effective use. Finally, who controls, monitors, and supports the technologies will influence the choice of technology.

Wiki 100

Wiki Web 2.0 Work Management Class 100