With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. For new prospective buyers, develop a separate plan for each micromarket (e.g. MORE >>

B2B marketers have long known that to succeed with social media they can’t view it as a stand alone campaign or tactic, but must integrate social media into their marketing plans. The first thing you need to make sure is that your website supports the marketing campaign. Social Website. Socialize Your Email. MORE >>

Forget your marketing PLAN?  Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. Have I gone MAD?? And why not? MORE >>

The marketing stage — even for small businesses — will be more global. customer acquisition marketing strategy consumer choice and social media information density Mitch Joel social media strategyThe ever-awesome Mitch Joel wrote a dizzying blog post forecasting that 2012 is The Year of More. But here is the grand irony. MORE >>

A few days ago, Eric Brown wrote a good piece over at Social Media Explorer about “un-integrating&# your marketing program. The best way is NOT an integrated marketing approach. More marketing equates to spending more money. Businesses simply cannot add more things. Alignment implies assessment. MORE >>