NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Remember that the effectiveness of retargeting strategies depends on factors such as targeting parameters, creative execution, and the overall marketing mix.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Heinz Marketing

MARCH 4, 2021

We partnered with Vidyard to conduct a survey in 2019 and even then, we found video investment was up and 94% of companies said video is valuable in their daily marketing mix. We’ve seen video continue to grow so if you don’t have it in your marketing mix, it’s time to check it out! Social Networking. Photo Sharing.

Paid Content 131

Paid Content Social Media Media B2B 131

illumin

OCTOBER 18, 2023

The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo. This accounted for a whopping 85% of the early streaming market. In 2005, one of the most popular streaming sites of all time, YouTube , was born.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

ScanmarQED

FEBRUARY 27, 2024

Let’s look at each of them in turn: Walled Gardens Walled Gardens, or ecosystems, like Meta, control access to data and interactions within their boundaries and have caused a significant challenge to MTA, making it virtually impossible for marketers to track and attribute conversions across channels. On Friday, they see an ad on Facebook.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Optinmonster

JANUARY 14, 2024

Nearly a third of marketers (29%) actively incorporate content marketing into their strategies. The statistic that 29% of marketers actively use content marketing reflects its solid and consistent role in the marketing mix, emphasizing the value of content in engaging and retaining audiences.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

seo.co

MAY 15, 2023

Leverage Video & Other Channels Video channels, including Youtube and TikTok are massive channels for traffic. Diversify your marketing mix away from the standard blue links. If you lose your top-of-the-funnel in one medium, it doesn’t mean you can revive top-of-the-funnel traffic on Youtube.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

sagefrog

FEBRUARY 7, 2024

Since video generally generates more leads than other mediums, B2B brands are incorporating more video content into their marketing mix to communicate complex ideas, showcase products, and connect with their audience on a more personal level. YouTube will be featuring a lot of video “shorts.”

Marketing AI 68

Marketing AI Social Media Social Marketing B2B Marketing 68

ClearVoice

DECEMBER 9, 2022

” YouTube has a section specifically for short videos, which brands use to create inspiring top-of-the-funnel campaigns. Another trend in content marketing we’re seeing is an increase in cinematic-style videos where the product is present but takes a backseat to the story. Short and sweet can gain you a lot of attention.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Atomic Reach

APRIL 3, 2023

Through our first of it’s kind partnership with LNDMRK, we help artists and brands meet this anticipation by promoting custom, one-of-a-kind art integrations, delivered via brand specific marketing campaigns. This yields better ROI across the entire marketing mix in a transparent, scalable manner.

Creativity 59

Creativity Advertising Agencies API Class 59

Liveintent

JUNE 23, 2022

“We saw a lot of success on channels like LiveIntent and channels like Google, outside of text ads, going more into shopping, smart shopping, discovery units, YouTube, etc.,” Here’s a closer look at why it’s so important to diversify your marketing channels. The importance of diversifying your marketing mix.

Advertising Channels 62

Advertising Channels Advertisements Advertising Planning 62

SmartBug Media

NOVEMBER 30, 2020

With companies utilizing a large variety of advertising tactics in their digital marketing mix, how do you properly attribute conversions to the right sources? Recently, Google Ads brought YouTube into their attribution reporting and has made its data-driven attribution model available to advertisers. That’s right, sources.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Convince & Convert

FEBRUARY 27, 2015

Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. Video Marketing Maturity Means Getting More Strategic. Online video is quickly becoming one of the most important and inventive parts of the modern marketing mix.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. If on YouTube, what is the ratio of thumbs-up vs. thumbs-down clicks? Engagement. Length of View.

Planning 109

Planning Webinar Metrics Video Marketing Marketing & Strategy 109

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Nearly 70% of respondents agree video in the sales and marketing mix is valuable, with its ranking as the second-most-important content delivery mechanism falling second only to website and landing pages.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

Hubspot

OCTOBER 19, 2010

Check out Duct Tape Marketing’s 7 Ways to Acquire the Right Kinds of Links to Your Site. Twitter, Facebook, LinkedIn, YouTube, Digg, Delicious, StumbleUpon…oh my! Check out our Social Media Marketing Hub to get all the information you need to get started. What inbound marketing mix is working best for your business?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

ClickZ

AUGUST 14, 2019

Over the last decade, marketing data analysis has become table stakes for any brand looking to grow or evolve. . A decade ago, digital advertising was mainly limited to display and search, and those programs were tiny compared to offline marketing. Marketing mix modeling is too much for most.

Marketing Attribution 92

Marketing Attribution Multi-Touch Attribution Paid Search Agency Enterprise Management 92

The Marketing Blender

MAY 4, 2021

Is it time to look at LinkedIn or YouTube to see what kind of audience is waiting for you there? A typical marketing budget makes up roughly 10% of a company’s gross revenue. Schedule a discovery call with us to learn more about the how and why of your ROI in digital marketing strategy. Let’s talk. . Recent Posts.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Onalytica B2B

APRIL 11, 2017

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. This article will look at how influencer marketing may have a role within a startup’s marketing mix. About Influencers. The Importance of Integrity.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Customer Experience Matrix

OCTOBER 14, 2019

Other types of video, available through YouTube, Instagram, TikTok, Snapchat, Twitch, and much else, are delivering new mass. Taken together, these emerging options promise a new Golden Age of Advertising Creativity, as marketers explore their potential and evolve the most effective approaches to each.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Nearly 70% of respondents agree video in the sales and marketing mix is valuable, with its ranking as the second-most-important content delivery mechanism falling second only to website and landing pages.

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55

ClearVoice

JUNE 24, 2021

Here are the current data points that help you make the most of your content marketing strategy. Video marketing is still surging with audiences. Video marketing continues to rise in popularity with online audiences. Each day, almost 5 billion videos are viewed on YouTube alone.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Vidyard

SEPTEMBER 18, 2019

This means working with one trusted advisor to build a holistic marketing solution that includes video. Marketers are Embracing Video as a Richer Way to Engage Audiences Marketing teams are putting more focus on incorporating video into their marketing mix to better engage with prospects and connect on a more personal level.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Mass Analytics

JUNE 14, 2023

7 Stats to Evaluate Your Marketing Mix Model In the previous part of this MMM Guide series, we explored one of the corner stones of Marketing Mix Modeling, which is Regression Analysis. Now that you have built a marketing mix model that makes sense, how do you make sure it’s statistically sound?

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

Digilant

APRIL 11, 2023

Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. If you’re ready to begin leveraging new opportunities in your marketing mix, contact us to learn more about our robust advanced TV solutions today. Download the full whitepaper here.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Martech

SEPTEMBER 7, 2022

In the meantime, I have found three primary areas where immersive technology is effectively helping B2B marketing teams. Events have been a mainstay in B2B teams’ marketing mix. However, I did find an employee video of the experience shared on YouTube. 3 of the best use cases for the B2B metaverse.

Enterprise Management 107

Enterprise Management B2B Marketing B2B Marketing Management 107

ClickZ

DECEMBER 31, 2020

Apart from my young daughters dressing up as Marcia and Cindy for Halloween this year (thank you YouTube), the middle sister, Jan, had a catch phrase “Marcia, Marcia, Marcia!” So in that spirit, I say to our marketing mix: “ABM, ABM, ABM!”. Marcia got all the attention, was the prettiest girl at school, and could do no wrong.

Ideal Customer Profiles 70

Ideal Customer Profiles Account Based Marketing ABM DemandBase 70

Hubspot

FEBRUARY 20, 2017

1) YouTube. What it Replaced: Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”. Used in a Sentence: “You should YouTube the latest Saturday Night Live monologue, Kate McKinnon was hilarious in it.”. Four Brands That Replaced Product Names.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

The Marketing Blender

MARCH 15, 2021

Is it time to look at LinkedIn or YouTube to see what kind of audience is waiting for you there? A typical marketing budget makes up roughly 10% of a company’s gross revenue. Schedule a discovery call with us to learn more about the how and why of your ROI in digital marketing strategy. Let’s talk. .

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

Navigate the Channel

JANUARY 29, 2021

Retargeting has the potential to expose the target audience to your ads when they are perusing the web for products, watching videos on platforms, such as YouTube, or simply scrolling through social media. These ads are specifically tailored to those users’ unique interest level in your business. Retargeting Tips and Tricks.

Campaigns 65

Campaigns Marketing Budget Urgency Marketing Paid Search Agency 65

Vidyard

SEPTEMBER 18, 2019

This means working with one trusted advisor to build a holistic marketing solution that includes video. Marketers are Embracing Video as a Richer Way to Engage Audiences. Marketing teams are putting more focus on incorporating video into their marketing mix to better engage with prospects and connect on a more personal level.

Marketo 50

Marketo Lead Ranking Analytics Lead Scoring 50

Crimson Marketing

FEBRUARY 28, 2013

Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. B2B marketers need to understand these four reasons that Google+ is the next killer platform for marketing, and why it should be an important part of your B2B marketing mix.

Social Media 100

Social Media Google Media B2B 100

FunnelEnvy

FEBRUARY 11, 2021

84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), This is not to say that paid advertisements don’t have a place in your marketing mix, but that alone, they won’t scale revenue profitable or quickly. . Yet, most of us put up with it.

Paid Search Agency 88

Paid Search Agency Top of Funnel Funnel Advertising Ads 88

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. Don’t be afraid to test new strategies or pivot based on performance data.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

markempa

DECEMBER 19, 2016

Inbound (Marketing) Isn’t Enough ” is an example of a top-of-the-funnel video. It’s ungated and published on YouTube and Twitter. “ Rethink Marketing Automation ” is an example of a mid-funnel video. Topics like these focus on marketing automation or topics that marketing automation accelerates.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Martech Advisor

AUGUST 30, 2019

85% of women users use Pinterest to plan ‘life moments’ These stats are proof that the future of marketing is visual. Therefore, Instagram and Pinterest form a sizeable chunk of the social media marketing mix. Why are Instagram and Pinterest the Social Media Trends for Marketers and Advertisers?

Social Media 99

Social Media Social Marketing Media Trends 99

Vidyard

APRIL 4, 2014

By connecting your content to a clear CTA, you can be sure you’re being especially strategic in your video marketing efforts. Suggest another video When your brand makes a commitment to video as part of the marketing mix, sometimes you’ll create multiple video assets as part of a larger initiative.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52