Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. How can you introduce storytelling into your marketing mix? How can you make your writing interesting, more like a good movie or book?

Rules 100

Rules Content Digg Custom Publishing 100

Trade Press Services

MARCH 4, 2024

The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

FEBRUARY 2, 2024

Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?” ” “How can I integrate digital advertising into my existing marketing mix?” ” Theme No.

Marketing AI 107

Marketing AI Marketing Management Marketing Automation Services Planning 107

Biznology

DECEMBER 17, 2020

Wishing Gary well as he moves out of an operating role and into teaching and writing. Mark Dancer reminded me this year of the importance of distribution channel strategy in B2B marketing— a key element of the marketing mix often viewed as mere logistics, or neglected altogether.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

B2B Marketing Directions

FEBRUARY 11, 2024

Predictive models have also become an integral part of modern marketing. For example, marketers use mathematical models to determine the optimal mix of marketing programs (marketing mix models), identify the attributes of their best prospects, and personalize marketing communications and other forms of marketing content.

Lead Ranking 54

Lead Ranking Marketing AI Forecasting Validation 54

Exo B2B

MARCH 6, 2024

In content marketing, do we write for search engines or for readers? And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? But writing is not enough. Whether B2C or B2B.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

ANNUITAS

MARCH 19, 2020

Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. It all comes back to the original goals of the event, and writing a new brief will recenter your team on the core objective. Re-Examine Email Deliverability.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Full Circle Insights

FEBRUARY 24, 2022

The Full Circle Insights Report Extender Full Circle supports plugins for customers who want to modify their implementation to suit their business needs, but previously using plugins has been complex, requiring developers to write and maintain code efficiently. This new unlocked package simplifies this process.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

B2B Marketing Directions

NOVEMBER 19, 2023

Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades. Today, virtually all B2B companies use content marketing in some form. Content Marketing Strategy is well-organized and clearly written.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. Another great resource is the Pros and Cons of Quora Advertising from Zato Marketing, as well as this Step-by-Step Guide for Creating Quora Ads from AdStage.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Scoop.it

FEBRUARY 15, 2024

The thing is, you don’t have to write fresh content every time to maintain a regular conversation with your subscribers. Your business probably already spends a lot of resources on content marketing for your blog and social media channels. Email marketing, by and large, also offers a higher ROI.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Crimson Marketing

AUGUST 29, 2013

After writing each post reflect and see if it is actually helping you move towards your main goal. By following these content writing tips you are one step closer to creating the “Right Content” for your audience. To get more conversions? To become an industry leader? Increase your website ranking? Increase your Google Authorship?

Content 100

Content Thought Leadership Marketing Mix Viral Marketing 100

Fount Media

OCTOBER 12, 2021

No matter how much effort you apply, if you do not know about the five Ps of healthcare marketing, then my friend, you probably need to do a fact check. The first page of your marketing diary should be about the 5 Ps of healthcare marketing. It could be tangible or intangible, depending on the functionality and requirement.

Terms and Conditions 52

Terms and Conditions Marketing Mix Pricing Price 52

Customer Experience Matrix

FEBRUARY 21, 2013

As I threatened – I mean, promised – a couple of weeks ago , I’ll be writing about marketing measurement systems over the next month or two. The hottest topic within this segment is probably algorithmic attribution, which uses advanced statistics to calculate the incremental impact of each marketing contact on final results.

Buy 120

Buy Allocation Media Ad Exchange 120

Onalytica B2B

NOVEMBER 22, 2018

Petya , Global Influencer Marketing Manager at NetApp drove this point home in the context of building a business case internally, too: “start small, get the results and then present that as a business case. Writing down your influencer strategy increases your chances of success. Thank you @SarahGoodall for this great resource.

Planning 266

Planning Tips Top of Funnel Work Management 266

ANNUITAS

DECEMBER 11, 2023

The challenge is that marketing automation is simply that … automation. You write a script, and it automates it. The go-to-market program of the future will require intelligence that can both interpolate and extrapolate steps to optimize the go-to-market mix of content and channels by journey stage.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. script writing), production (e.g., actual filming) and post-production (e.g., Data and Analytics.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

ClearVoice

DECEMBER 9, 2022

Long-from content still works, but it’s great to add some shorter sentences to your content marketing mix. In the content marketing niche, this can look like writing about writing and blog posts and video marketing, social media marketing, and email marketing.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Heinz Marketing

SEPTEMBER 15, 2020

The current environment makes influencer marketing a more important element of any demand generation strategy. B2B Influencer Marketing is nothing new. We’ve been writing, talking and teaching clients how to develop and use influencer marketing programs for years. Influencer marketing is about relationships.

B2B Marketing 123

B2B Marketing Advertising Agencies Planning Terms and Conditions 123

ViewPoint

APRIL 26, 2013

B2Bs Struggling with Online Marketing Mix; Sales Cycle Gets Longer. According to a recent survey conducted by BtoB magazine and Bizo, the B2B digital marketing mix is not addressing longer sales cycles. Marketers can—and should—grow their e-mail lists organically, Mike Hotz writes. Via BtoB Magazine.

BtoB 120

BtoB PointClear B2B Marketing Lead Scoring 120

seo.co

MAY 15, 2023

Most AI language models are only relevant to a certain point in time (as of this writing ChatGPT’s source material is at least a year old). Be the first-to-market with new concepts and you’re more likely to be both linked to as the original source, but potential referenced in future AI searches around the topic.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

B2B Digital Marketer

AUGUST 12, 2021

He holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights (virtually) with a group of fellow misfits in Brunswick, Maryland. 29:51 – Where do press releases fit in your marketing mix? Podcast Timestamps/Outline. 01:03 – Introduction.

Press 52

Press Social Media Relevance Media 52

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? How does your company use email marketing for B2B lead generation and customer acquisition? Image: Shutterstock.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Brandpoint

DECEMBER 18, 2019

“Writing,” Brant said. The importance of strong writing skills has remained relevant throughout his career. “Write as much as you can,” he said. “Whether it’s for a blog or building your portfolio with writing assignments from class.”

PR 97

PR Public Relations Work Management Media 97

Launch Marketing

SEPTEMBER 9, 2020

At the same time, consider implementing strategies and tactics designed to position your company as a thought leader through speaking engagements or writing contributed articles. Writing success stories, customer testimonials and client case studies. Pursuing editorial or analyst opportunities. Registering for speaking engagements.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

B2B Marketing Traction

JANUARY 20, 2015

At this two and a half hour workshop, you will learn how to plan your blog strategically, how to write blog posts with authenticity and credibility, what you need from a technology standpoint to make your blog successful, and how to promote and track results for your blog. Who Should Attend?

Consulting 100

Consulting Marketing Mix Planning Tactics 100

Navigate the Channel

NOVEMBER 2, 2022

According to inbound marketing and sales software giant HubSpot, “a PR strategy helps a business create, organize, and measure the effectiveness of its public relations tactics over time. It’s separate from a marketing plan but should support marketing efforts.”. Consistent messaging is a hard line.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Marketing Insider Group

APRIL 28, 2011

You accepted a while back that social media needs to be an important part of the marketing mix. And with 93 posts, almost 500 comments, nearly 30,000 visitors and just over 47,000 page views later and I am convinced that blogging is one of the simplest and most effective forms of marketing. See mine here. Audience first.

Tips 100

Tips Blogger Business Digg 100

Moz

JANUARY 14, 2020

These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years. For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. So, what are the top performing websites doing differently now? Race back up to the top! Efficiencies of scale.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Writing on the Web

FEBRUARY 19, 2014

Is a business blog worth the time you need to research, write, format and publish quality content? In all my years as a marketing and PR professional, business blogging is by far the highest yield investment I’ve ever made for: marketing, public relations, and recruiting. Does blogging still make sense for your business?

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

The Lead Agency

SEPTEMBER 13, 2020

This can be done by including more long-tail words into SEO campaigns and writing blogs and website content in a more conversational tone. Interactive Video Video is an extremely popular content medium; and marketers are taking note, with 73% of content marketers using video as part of their content marketing strategy.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Marketing Insider Group

NOVEMBER 8, 2012

So get ready to take a new approach to planning… What Is A Marketing Strategy? It’s the approach you take to achieve your marketing objectives. If you want funding: write a business plan. If you want to pitch a new idea: write a business plan. Create an audience-first marketing mentality.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Marketing Insider Group

NOVEMBER 8, 2012

So get ready to take a new approach to planning… What Is A Marketing Strategy? It’s the approach you take to achieve your marketing objectives. If you want funding: write a business plan. If you want to pitch a new idea: write a business plan. Create an audience-first marketing mentality.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

ClickZ

MAY 25, 2023

Holistic email marketing also takes into account the role that email plays in the wider marketing mix, integrating email campaigns with other marketing channels to create a cohesive, multi-channel experience for customers.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

markempa

DECEMBER 19, 2016

They have one person, a former writer, dedicated to video plus some people who contribute to script writing and ideation or who do quick edits on videos. B2B Marketing: 3 reasons for adopting video content into your marketing mix. The post B2B Content Marketing: Will Video Kill eBooks? We hacked it together.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

EMagine B2B Blog

FEBRUARY 27, 2018

Today, it’s nearly impossible to sift through the noise and determine: Who’s writing about things they’ve actually done and achieved successful (proven) results from? . Who’s merely a social media “expert” whose only success has come from writing about this stuff, not actually doing an ounce of it … ever?

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52