Biznology
AUGUST 22, 2016
In my own experience, as a digital marketer in the education space, responsibilities for social media started as an “add on” to my existing work in the digital marketing mix. Now I lead a social media marketing team of – yep – social media managers. .
Biznology
FEBRUARY 7, 2014
(Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. Price, Place and Product/service round out the 4 “P’s” of marketing.
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Chris Koch
APRIL 2, 2010
This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Image via Wikipedia. I got a really interesting question last week through my Skribit box: How do you use emotional engagement when talking about dry technology? This company understands my pain.
Writing on the Web
JANUARY 26, 2011
Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. Yet, life goes on, and for the most part our experience south of the border has been delightful for many reasons. Some American’s aren’t aware of Mexico’s strengths so I thought I’d report them here.
Chris Koch
FEBRUARY 24, 2010
Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. The strategy is a marketing strategy and the metrics should happen across everything you do. I resisted treating it as a standalone in the survey.
The ROI Guy
FEBRUARY 10, 2015
Developed in the early 60s by the marketer E. Jerome McCarthy and popularized by Philip Kotler, the four Ps have maintained a prominent role in how marketers develop go-to-market strategies and set the “marketing mix” – a recipe for balancing the ingredients of revenue success.
Biznology
AUGUST 19, 2013
Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source: ANA (Association National Advertisers) ). The numbers also indicate they are leaping before they look.
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