Webbiquity

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Although those are clearly important concepts, they don’t cover the spectrum of an organization’s web presence and related activities, which is why the WPO model was introduced nearly three years ago.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. So what does all of this mean?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Digital B2B Marketing

APRIL 2, 2013

The buying process may take 12 to 18 months. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? The problem doesn’t begin with marketing though. 20 different people may be involved in the decision.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. You have a clear marketing objective. Data drives the decisions.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. You have a clear marketing objective. Data drives the decisions.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

SmartBug Media

NOVEMBER 10, 2021

Specific: Set specific goals for your marketing, for example, “increase traffic to the website by 10 percent” or “see a 15 percent increase in sales leads to our CRM over the previous year.” When setting goals regarding conversion rates, do your research and find out what the industry benchmarks are for setting conversion rates.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. HR as the marketer for the employer brand.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

ClearVoice

JUNE 24, 2021

That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. Here's a look at the top content marketing statistics and trends and how you can make the most of them. That’s an increase of 67% YoY.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. .&# It also identifies the increasing importance of loyalty and the lack of marketing focus on this stage of the process.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Televerde

FEBRUARY 6, 2020

82% of large organizations in North America, Europe, and Asia view outsourcing as a mature and necessary function (Bain Study). Tailor your research. Outsourcing all or even some of your sales and marketing needs is a huge undertaking that requires a lot of thought. How is knowledge transferred throughout your organization?

B2B Thought Leadership 52

B2B Thought Leadership Case Studies Case Study Thought Leadership 52

Marketing Insider Group

FEBRUARY 14, 2012

But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. Despite all this, many B2B marketing organizations are seeing huge growth in the number of channels their business is demanding. This is on top of 32 blogs, 23 community spaces and 9 YouTube accounts.

Social Media 100

Social Media Social Marketing Media Paid Search Agency 100

Marketing Insider Group

JULY 21, 2010

Background This study is the 2 nd phase of a research project by both TechTarget and Google. In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. All despite the fact that I did no keyword research. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

OCTOBER 14, 2010

The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The first is organic search or SEO where web pages are displayed for keywords searched based on the search engines (secret) algorithm.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

JUNE 18, 2010

Many B2B marketers make the mistake of trying to push product details on prospects too early in the process. Follow these 6 Content Marketing Tips That Drive Leads. When prospects are ready to buy, they will use keyword search to research products and solutions. Augmented Reality For B2B Marketing in 2011?"

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. For many B2B organizations, typical website content is relatively static.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Once again, good old organic search customer is the winner with 50% more value than the average.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Online accounted for 7% of the B2B marketing mix in 2008. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% B2B interactive marketing spending will climb to nearly $4.8 Source : Forrester Research.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Step 4: Identify or create valuable content and offers.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. ABM doesn’t care about the thousands of followers you gained on Twitter.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. It needs to be well researched and sourced, and it must be informative and useful for your audience.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

distribion

APRIL 12, 2017

Data from a recent survey by The Relevancy Group also found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channel for delivering revenue results. But the question of the day is: Are your email marketing campaigns performing as well as you would like? Back to the Beginning.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Take a Topical Approach to Keyword Research. Buyers Want Personalized Content.

Organization 120

Organization SEO Practices Best Practices 120

Optinmonster

NOVEMBER 14, 2023

SEO success , which leads to more organic traffic. Reduced marketing costs , as your content becomes more effective. As a bonus, you can also use this tool for competitive research, carrying out the same kind of analysis on your competitors’ content. To do this, go to Organic search » Content gap.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

NetLine

AUGUST 9, 2023

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It It would have been a real treat to see him use Twitter.) But Mr. Wanamaker had a great point.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

CoSchedule

JANUARY 6, 2023

Organize your marketing efforts to build awareness for your product and watch revenue skyrocket. A product launch is a company’s coordinated effort to debut a new product on the market. Product launch calendars organize your tasks, clarify responsibilities, and successfully execute your product launch.

Planning 52

Planning Organization Product Work Management 52

KoMarketing Associates

MAY 1, 2018

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

OCTOBER 16, 2012

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Marketing Pilgrim ). 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. V3 Integrated Marketing ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Adobe Experience Cloud Blog

MARCH 3, 2016

Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. So, use this blog as a guide to speed up your editorial process without compromising the quality of your content.

Process 48

Process Allocation Thought Leadership Content 48

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. Try our Digital Marketing Quiz. Location, Location, Location.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Kaon

DECEMBER 9, 2015

As the novelty of the new century diminishes, so, too, has the glow of a single marketing channel (social media) as the locus of all things “new” in marketing. In 2015, we observed a more practical approach to content marketing and a more rational view of the marketing mix, in general. Gavin Finn, Ph.D.,

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Circle Studio

OCTOBER 12, 2017

Brand discovery – A research-oriented process where the brand’s positioning, messaging and value to customers are defined, or, in the case of a brand refresh, refined. Brand positioning – Where a brand fits within a given category or market, and what differentiates it among other brands in the same space.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Webbiquity

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • 59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn.

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

MARCH 15, 2012

Jay : As I saw on Twitter the other day, the killer app of South By is an. Twitter announces last. Twitter so that companies can actually have Twitter apps. can have contests within the Twitter platform themselves. essentially, you will have a Twitter page that will be somewhat. great show. characteristics.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100