KoMarketing Associates

MAY 1, 2018

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Social media?

Marketing Mix 100

Marketing Mix Social Media Social Marketing Planning 100

Genroe

SEPTEMBER 16, 2019

No business can afford to ignore social media as part of its marketing mix. But, unless you are a global multinational, it is also impossible to effectively manage all of the social media networks that are on offer. The post Social Media Statistics for Australia (2019) appeared first on Genroe.

Social Media 103

Social Media Statistics Media Marketing Mix 103

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3%

Paid Search Agency 104

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 104

Launch Marketing

APRIL 27, 2022

Other video offshoots gaining traction include Gifs, succinct animations and video ads on social media channels’ story features. Podcasting is an incredibly useful tool to add to your B2B marketing mix, and more and more organizations are incorporating it. Looking for more top trends to watch out for in 2022?

Paid Search Agency 118

Paid Search Agency Trends B2B Marketing Advertising Agencies 118

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy.

Social Media 99

Social Media Social Marketing Media Trends 99

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Remember that the effectiveness of retargeting strategies depends on factors such as targeting parameters, creative execution, and the overall marketing mix.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Bannersnack

JUNE 30, 2023

If your business thrives on Facebook ads, or you’re in the process of integrating this social network into your marketing mix, you need to know all the current Facebook ad sizes. 9 minutes read Facebook ads sizes and specifications change often, which can get confusing.

Facebook 98

Facebook Ads Marketing Mix Social Networks 98

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Key Trends Influencing the Mix. Google and social media continue to open new frontiers.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Brandpoint

DECEMBER 18, 2019

“Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing” takes readers through the basics of media relations, including how to form relationships with journalists and a crash course on press releases. ” Is influencer marketing just the newest shiny thing?

PR 97

PR Public Relations Work Management Media 97

Trade Press Services

MARCH 4, 2024

The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Biznology

AUGUST 22, 2016

I continue to learn from his ever-expanding expertise and innovation in marketing and share it with my own colleagues, network and students. This is my first post – the introduction to a series spotlighting leaders in social media strategy. So who “owns” social media strategy?

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

EveryoneSocial

NOVEMBER 20, 2018

And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Certainly, you may be using social media with your channel partners already, but how much focus are you placing on it? The Sheer Numbers of Social Media Users.

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Content Standard

APRIL 21, 2021

To make sure you’re getting the best return on investment, incorporate these insights and tactics into your 2021 B2B marketing strategy. Social Media Advertising Brings the Most ROI In 2020, social media turned out to be the best advertising channel for B2B organizations, followed by search engine marketing.

Paid Content 145

Paid Content B2B Marketing Trends Paid Search Agency 145

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

Curation 139

Curation Content Social Media Custom Publishing 139

Genroe

JULY 7, 2019

No business can afford to ignore social media as part of its marketing mix. But, unless you are a global multinational, it is also impossible to effectively manage all of the social media networks that are on offer. The post Social Media Statistics for Australia (2019) appeared first on Genroe.

Social Media 40

Social Media Statistics Media Marketing Mix 40

Biznology

APRIL 19, 2013

We’ve got to come up with a better name for social media. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. And that can make talking about social media to C-level executives a challenge.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

ScanmarQED

JANUARY 18, 2024

With so much media coverage recently, especially in the wake of last month’s COP28, environmental issues facing us in the 21 st century seemed worthy of some meaningful resolutions. Now, at the start of the 21 st century, there have been multiple studies that identify media waste as a global issue and quantify it at a phenomenal scale.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Paid Search Agency 59

KoMarketing Associates

JUNE 8, 2012

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How Social Is B2B? B2B Marketing: Facebook vs. LinkedIn. How B2B Marketers Are Scoring Big with Social Media.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

Convince & Convert

APRIL 5, 2016

I also remember when Twitter, LinkedIn, and Facebook were the only social media platforms that marketers really needed to pay attention to. But as the networks change, so do the best practices surrounding what you should and shouldn’t be doing. is about social media, and guess what people like to be social about?

Social Media 114

Social Media Tactics Media CAN-SPAM 114

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Social Media 100

Social Media Web 2.0 Media B2B 100

Only B2B

DECEMBER 16, 2022

B2B lead generation is the process of discovering the appropriate potential clients, enticing them with the correct marketing mix, and eventually filling your sales funnel with those prospects. The Google Display Network, like PPC, is the most likely network in which you’ll be advertising.

Lead Generation 118

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 118

sagefrog

JANUARY 11, 2024

With millions of businesses sprouting up almost daily and widespread access to powerful search, review, and social networking platforms, brand awareness is unquestionably vital for B2B brands. By collecting statistics and analyzing emerging trends, marketers can better guide strategies to serve audiences.

Tactics 52

Tactics Brand Identity Branding Ad Building 52

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Google Now.

Social Media 100

Social Media Google Media B2B 100

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Webbiquity

MARCH 15, 2010

Despite the widespread adoption of social media in the marketing mix, many companies still use this medium less than effectively. Giving short shrift to social media activities now, because it may not have an immediate impact on the bottom line, is short sighted. Tweet This! Seed this on Newsvine.

Social Media 100

Social Media Media Digg Social Networks 100

Oktopost

JANUARY 27, 2020

In fact, more than 30% of B2B companies consider Instagram an effective social channel. Another reason to include Instagram in your social marketing mix is employee advocacy. That’s why Instagram was high on our advocacy roadmap – and today we’re excited to officially add this network to our social media roster.

API 90

API Storytelling Marketing Mix Ideal Customer Profiles 90

Contently

DECEMBER 7, 2021

He also produces two award-winning shows: Cidiot , about moving from the city to the country; and Rising , conversations with marketing leaders on the way up, with Direct Agents. If you’re investing in podcasting as part of your marketing mix, how can you ensure yours will break through? Two million podcasts.

Paid Content 170

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 170

Hubspot

JANUARY 17, 2012

More and more marketers are recognizing the importance of incorporating social media into their marketing mix. But are you considering all the various ways you can effectively leverage social media? Here are 8 great ways to start extending the power of social media beyond their individual websites.

Social Networks 28

Social Networks Social Media Top of Funnel Media 28

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Crimson Marketing

AUGUST 16, 2013

Make all of your content and strategies connected on every medium (from social to mobile to web) with a uniform look. Creating a contest for your next design drives interest and social shares. Social Media Examiner ). Try Facebook Graph Search. How will people interact? Does it focus on your objectives?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Onalytica B2B

NOVEMBER 22, 2018

When we talk about influencer marketing, we immediately think of influencers with big audiences that are external to our brand, when in reality, we are all influencers. Brands have a whole network of influencers right at their fingertips: their employees. Integrate influencers into your whole marketing mix.

Planning 266

Planning Tips Top of Funnel Work Management 266

Marketing Insider Group

FEBRUARY 14, 2012

Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. and forcing social media marketers into the role of a compliance teams.

Social Media 100

Social Media Social Marketing Media Paid Search Agency 100

Optinmonster

NOVEMBER 14, 2023

A content marketing strategy is a plan for creating , publishing , and distributing frequent and consistent content that educates , entertains or inspires audiences to turn into customers. Why Is a Content Marketing Strategy Important? Reduced marketing costs , as your content becomes more effective.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98