ViewPoint

JANUARY 26, 2012

But what are the most effective outbound marketing channels for kicking off a business relationship? Let me go out on a limb and propose the top five media for your lead generation toolkit. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

DECEMBER 16, 2016

Dave Kurlan - “Lately there has been a lot of talk about the ‘power’ of inbound marketing and the importance of being extremely active with social media and this idea that cold calling is dead etc. Don’t be all in on inbound marketing. and to be quite honest I have been a little irritated by these comments.

Account Based Marketing 120

Account Based Marketing Inbound Marketing B2B Sales Tips 120

ViewPoint

MAY 8, 2013

They can measure sales and create metrics for operations and finance but too often companies ask where the value is in marketing. Yes, the web and social media provide metrics and, that enables marketing to show results, ROI and possibly gain value with regard to the marketing mix that use these media.

Cost per Lead 120

Cost per Lead Budget Programs Paid Search Agency Stats 120

ViewPoint

JULY 19, 2012

The Right Marketing Mix: Blended… and Grounded in Buyer Understanding. ” He looks at the marketing mix like a portfolio manager at a mutual fund who is able to blend and combine things together. ” Social Media Risk: Hoping the Shiny New Technology Will Transform Us.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

MAY 30, 2012

He adds that many new marketing automation and CRM applications are much more seamless, and this delivers a lot of positive impact for sales and marketing teams. Prioritizing New Media: Start with What the Buyer Needs, Wants & Looks Like. Databases Play a Key Role in Driving Multi-Touch & Multi-Media Contact.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ViewPoint

JUNE 15, 2012

Outbound vs. Inbound: We Can’t Get Away from Basic Integrated Marketing. Click to start video at this point — Commenting on the outbound marketing and inbound marketing mix, Jim says we can’t get away from basic integrated marketing.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ViewPoint

MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. It's got to be a solid budget item".

Social Media 120

Social Media BtoB Media Inbound Marketing 120