Marketing Mix Marketo ROI Social Media Trends 
Adobe Experience Cloud Blog
JUNE 1, 2012
Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. This trend is also true in the B2B market.
Adobe Experience Cloud Blog
APRIL 11, 2014
Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation.
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Full Circle Insights
SEPTEMBER 12, 2022
Not only is it difficult to build a successful ABM strategy and find the right tools for the job, but it’s also essential to constantly measure your efforts to ensure that your ABM campaigns are ultimately driving ROI. In this guide, we’ll be sharing insights on how to measure your Account Based Marketing efforts.
The Effective Marketer
JULY 30, 2012
What hiring companies want: someone that understands how to prepare for and conduct a webinar (aka the logistics ), how to market a webinar, and how to use webinars effectively as part of the marketing mix. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.
Adobe Experience Cloud Blog
JUNE 6, 2011
by Maria Pergolino Successful B2B marketing is a moving target, so it’s critical for marketers to keep up with new trends and opportunities. . Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads.
Adobe Experience Cloud Blog
APRIL 19, 2011
by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. Be sure to include popular or trending industry keywords in your tweets so you will show up in others’ searches on Twitter.
Convince & Convert
JANUARY 11, 2017
The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure.
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