| |  Marketing Mix + Marketo + Online Marketing + Social Media | 8 articles |
| Page 1 of 1 | Previous | Next | MODERN B2B MARKETING JUNE 13, 2010  5 B2B Marketing Infographics You Can’t Go Without As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1. CMO’s Guide to The Social Landscape. | MODERN B2B MARKETING AUGUST 22, 2011  Philosophy of B2B Marketing: Socrates, Aristotle, Plato and You Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Here are some tips to boost your B2B marketing mix, inspired by three of history’s greatest Greek philosophers. Discourse is important for the advancement of any group, B2B marketers included. | | | | | |
| MODERN B2B MARKETING SEPTEMBER 29, 2010  17 Compelling And Highly Usable B2B Marketing Statistics Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Online accounted for 7% of the B2B marketing mix in 2008. | MODERN B2B MARKETING MAY 23, 2010  9 Must-Read B2B Social Media Thought Leader Interviews There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. Ramos also offers insight on how B2B social media differs from B2C social media. . | CONNECT THE DOCS FEBRUARY 9, 2010  ClickPredictions: Social Media: Where's My ROI? We asked Tom Pick "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Tom Pick is an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates , and writes the award-winning Webbiquity. " Tom Pick 's Marketing Prediction for 2010. Social Media Today. | MODERN B2B MARKETING DECEMBER 12, 2011  Algebra, Analytics & Automation for Marketing ROI If you’re not using these three concepts in your online campaigns and for determining marketing ROI , your numbers aren’t adding up the way they could be. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Simply put, if “a” is your marketing campaign, “b” is what you can expect from your customers. | | | | | | | |
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B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010 Top 56 B2B Marketing Posts October 2010
Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social Media (239). MORE >> -
MODERN B2B MARKETING | MONDAY, JUNE 27, 2011  Marketing Analytics Drill Down: What Referring Sources Can Tell You
by Jon Miller The effort you put into your website and online marketing won’t amount to much if your website doesn’t have an active traffic pattern. If you are using marketing analytics to determine unique visitors, kudos. If not, you’re missing out on a load of opportunities to fine-tune and ramp up your B2B marketing. You can make a big difference in your future online marketing mix simply by gaining a deep understanding of how referring website traffic behaves on your website. New Visitors. SEO Performance. Referring Sites. MORE >>
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