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Algebra, Analytics & Automation for Marketing ROI

Adobe Experience Cloud Blog

The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Algebra: It might not seem intuitive immediately, but there is a lot of algebra going into marketing in general, particularly in social media. Fear not, as online marketing software can help.

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Marketing Analytics Drill Down: What Referring Sources Can Tell You

Adobe Experience Cloud Blog

by Jon Miller The effort you put into your website and online marketing won’t amount to much if your website doesn’t have an active traffic pattern. If you are using marketing analytics to determine unique visitors, kudos. Drilling through this info will help keep your campaigns fresh and your marketing ROI high.

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ClickPredictions: Social Media: Where's My ROI?

Ambal's Amusings

What actions should marketers take in 2010?" " Tom Pick is an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates , and writes the award-winning Webbiquity. "Marketers need tools to measure social media results the same way as other marketing programs."

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Why Digital Marketing is Crucial—No Matter the Size of Your Business

Adobe Experience Cloud Blog

Traditional marketing campaigns, including print and television, are more costly because of pricey resources and the difficulty of tracking ROI. Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing. Michelle Killebrew. Samantha Kelly. Kathy Klotz-Guest. Annie Cushing. Joanna Wiebe.

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5 B2B Marketing Infographics You Can’t Go Without

Adobe Experience Cloud Blog

Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1. CMO’s Guide to The Social Landscape. B2B marketing blogs are an integral part of the B2B marketing mix.

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10 Rules for Thriving at an Agency

Directive Agency

Here are a few podcasts and blogs worth following that I reference fairly frequently: SEO Podcast Unknown Secrets of Internet Marketing – (LINK). Marketing School | Digital Marketing | Online Marketing By Neil Patel & Eric Siu – (LINK). Search Engine Land – (LINK). Celebrate Creatively.