WebMarketCentral

SEPTEMBER 2, 2009

email and search marketing, the position of the 49% who state that social media will never become as important as the other tactics is more questionable. The confusion stems from where social media fits in the marketing mix. The three tools have much different purposes.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

NOVEMBER 10, 2006

The experts at Twin Cities marketing agency Provident Partners are offering a hands-on presentation and workshop on video and podcasting. This session will save you time and help you understand how new-media formats such as audio podcasts and digital video are being used as powerful tools in the marketing mix.

Advertising Agencies 20

Advertising Agencies Video Marketing Paid Search Agency Media 20

WebMarketCentral

SEPTEMBER 16, 2008

They may very well have a role to play in your marketing mix, but it's important to understand what that role is. ** technorati tags: MarketingSherpa, banner ads, click through rate, average CTR, branding, conversion rates, lead generation del.icio.us So again: banner ads are branding, not revenue or lead generation.

Banner Ads 20

Banner Ads CTR Banners Ads 20

WebMarketCentral

FEBRUARY 12, 2007

Each has its own advantages: video adds the visual element to presentations, while audio (podcasts) are more portable. Podcasts are also less expensive to produce.

Webcast 20

Webcast Trends PR Marketing Mix 20

WebMarketCentral

JANUARY 24, 2008

Chinese Food and Chocolate Pudding: SEO And Paid Search Go Together by MediaPost Search Insider Writer Tony Orelli shows how organic SEO and paid search work together to maximize website traffic, concluding " we can no longer view SEO and paid search as separate efforts, but two complementary disciplines within your overall marketing mix."

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

SEPTEMBER 26, 2007

Combined with our customer relations efforts, we are also very aggressive in our lead generation activities, of course using webcasting as part of our marketing mix, tradeshows and public relations efforts. WMC: What's the biggest or most important marketing lesson you've learned since you started ON24?

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20